AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.
Streamlined workflows boost team performance and drive outcomes. It's time you master the control process for effective campaign creation, because when you do: you can control the process, and deliver the outcome.
Your workflow is the operating system that either compounds your investment or erodes it. Without modernization, even AI-powered creation will hit the same old bottlenecks.
At its core, a governance-led workflow means the rules of your marketing universe aren’t living in someone’s head or a dusty PDF. They’re built right into how work gets done.
Modernizing your Creation Operating Model is the lever you’ve been missing. With the right structure, AI and automation don’t just help you do more: They help you do it better.
This post covers six ways to streamline email creation with Gen AI, from quickly suggesting subject line options or adjusting copy style to freeing up time to test.
Learn how leaders can help their email creation teams to create on-brand marketing assets easily and efficiently, and how an email creation platform helps.
Traditional email creation is very complex, highly technical, and limits collaboration. Learn how to create better emails faster with a collaborative campaign creation platform.
The biggest hurdle isn't a lack of creativity, tools, or AI readiness. It's how you're working. This blog post dives into what's holding back high-volume enterprise marketing teams.
Learn how email personalization boosts open rates, CTR, and revenue. Get tips on basic to advanced personalization techniques. Discover Stensul's DCA tools.
The cost of compliance bottlenecks is a steep one. But by leveraging governance the right way, a marketing team can transform their operating model, and create campaigns faster and safer.
