An Introduction to Email Creation Platforms: How to bring your email marketing into the 21st century
Are you spending more time creating emails than focusing on building an impactful email marketing strategy? Stensul's latest ebook offers an inside look at how an effective email creation platform can add speed and agility to your email marketing process.
Today's marketing operations leaders are overwhelmed with the number of email requests they are receiving. Instead of spending time building strategic email marketing programs, teams are rushing from one campaign to the next. Very little time or thought is given to testing output or evaluating campaign performance, causing teams to get stuck in a rut — focused on execution versus high-value work.
The most common challenges we hear from the email creation teams:
- "Our team is drowning in email requests and lacking the right tools and resources to keep up with the influx of work."
- "It takes too long to create a single email because of all the bottlenecks throughout the email creation, review and approval process."
- "Email campaigns are deployed that fail to follow brand guidelines and we keep having to fix the same error over and over again."
If any of these challenges ring true for your team, it may be time to start exploring the benefits of an email creation platform.
Stensul's latest ebook: Everything we know about agile email creation
For the marketing organizations that see no end in sight to the tiresome hamster-wheel of poor email processes, we've put together a new ebook: An Introduction to Email Creation Platforms. It answers all of your questions about agile email creation: from the most basic ("Isn't email creation just email marketing?") to the platform features you should expect from your email creation solution.
You'll not only learn how an email creation platform can add speed and agility to your overall email marketing process, but whether or not your team is ready to graduate to a new email marketing maturity level. You will also get the inside scoop on how email creation platforms are different from ESP and MAP tools, as well as tips on determining if it's time for your team to invest in an email creation solution.
The best part of stensul's new ebook: It's free to download now!
Stensul's Introduction to Email Creation Platforms was crafted for all levels of email marketers, offering valuable insights on building more agile workflows. It comes with a checklist of ten questions to help marketing leaders audit their existing email creation process, along with two case studies showing how an effective email creation platform can drastically cut the time it takes to create emails while reducing spend without sacrificing email quality or performance.
The events of 2020 proved just how crucial email marketing is to the marketing organization's overall strategies. Gartner defines email as a "staple channel" for marketing leaders because it consistently delivers high ROI. But even with so much riding on email marketing campaigns, very few organizations have been able to implement agile email creation processes. The reason: They don't understand the value an email creation platform can deliver.
If your team is struggling to manage the influx of email requests and you're considering adding more staff or investing in a new technology solution to ramp up your email marketing efforts, stensul's Introduction to Email Creation Platforms is the resource you need right now.