The Stensul blog

Perspectives on marketing, marketing operations, martech, and email and landing page creation
Reinventing campaign creation with AI lap top image
Reinventing campaign creation sounds scary, but it's necessary in an AI-led content creation world. Brands need to rebuild their operating models from the ground up and do so with AI-native capabilities and embedded governance at the core.
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How email team leaders can delegate confidently
When email team leaders feel have too much to do, they need to delegate. Delegating the right way will lighten workloads, raise the team's productivity, and the performance of campaigns. If handled poorly, however, delegation efforts can backfire with profound consequences. This post offers a proven nine-step approach to help leaders delegate with confidence and virtually without risk.