Read how a balance between autonomy and control can make your email creation more efficient
In his ground-breaking book, Good to Great, management guru Jim Collins wrote that when people are “operating with freedom within a framework of responsibilities, you get a magical alchemy resulting in superior performance.” At the heart of this is a balance between autonomy, the freedom, and control, the framework.
Stensul’s eBook, Freedom in an email creation framework, applies Collins’ concept to email creation and shows you how it can be implemented in your marketing operation to make that more efficient. You’ll also learn how it benefits your team and improves the performance of the emails they create.
