Email team leadership

How to manage your email creation team for greater efficiency and better performance

Email as a marketing channel has never been more important. And that makes the teams that create the emails equally important, if not more so. The better you understand your team members and their roles, the better you can lead them to greater efficiency and performance.

In our 7+ years of dealing with teams creating emails at many of the world’s biggest and best brands, we found the four keys to being a leader who has their team excelling at every phase of the creation process are:

  • Marketers do marketing, not design or code
  • Designers focus on the real creative challenges
  • Developers develop the martech stack
  • The team use the right email creation technology
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