The American Banking Association represents the US’s $21.9 trillion banking industry. The primary communications channel to reach member banks and their 2 million employees is email. However, creating emails took 5-7 days, due to a time-consuming email creation process filled with bottlenecks. What’s more, the e-newsletter wasn’t getting good reviews. Implementing stensul the time to create an email was sliced significantly and open and click through rates for the e-newsletter rose while the unsubscribe rate dropped practically to 0%.
ABA sliced creation time and boosted email readability performance
“Stensul gives me confidence that my emails are error-free and relevant to stakeholders across ABA.”
Director of Marketing
ABA
