10 costly email creation mistakes and how to avoid them

Reduce the back-and-forth between members of your email creation team can save hundreds of hours that can be shifted to strategy development. Learn to answer these questions can help you slash your email creation time by as much as 90%. 

1. Do you set goals for your email program?
2. Do you have an email brief that lays out the project so team members know their roles and responsibilities as well as the overall timeline?
3. Do you know exactly who is working on each aspect of the email creation process, how long they’re spending, and whether they’re getting stuck?
4. Does your team use a platform that lets them collaborate and achieve optimum efficiency and performance?
5. Does your team have enough time for A/B testing, personalizing and segmenting to create a better subscriber experience?
6. Do you know if every email your organization creates is 100% brand compliant?
7. Do your email designs check all the boxes for accessibility?
8. Do you have a process to ensure that once an issue is fixed with an email it doesn’t have to be dealt with again?
9. Does your email creation process integrate with workflows, DAMs, link tracking, and messaging platforms as well as ESPs/MAPs?
10. Do you have the ability to handle email creation volume growth and keep SLAs to under 5 business days?

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