Best Practices|Marketing|Marketing OpsHow to Move to a Distributed Email TeamSo you’ve decided that a distributed model is the right fit for your email marketing team, now all you’ve got to do is implement it!
Best Practices|Marketing|Marketing OpsHow a Marketing Operations Team Transforms Your Company’s EmailConsulting firm McKinsey writes that “marketing operations certainly isn’t the sexiest part of marketing, but it’s becoming the most important.”
Marketing|Marketing OpsThe Hidden Costs of Building Emails—And How to Beat ThemHave you ever considered what the REAL cost of that marketing email is? From agency fees to developer hours to every little line item in between, we uncover the hidden costs behind you email creation process.
Marketing|Marketing OpsThe #1 Marketing Ops Team Challenge & How To Solve ItEarlier this year, we conducted a marketing operations survey and learned something we probably all knew: Good email marketing takes a lot of time.
