The Stensul Blog

Why UX Matters in Your Email Campaigns

The science behind popular UX practices can improve your email’s conversion rate. Ready to find out how?

Marketing

Marketing Masters: Debbie Qaqish on How Email Marketers Can Approach Revenue Marketing

Ready to shift your mindset from traditional marketing to revenue marketing? We sat down with thought leader Debbie Qaqish to find out how.

How to Ensure Your Emails Are Getting Into Inboxes

Struggling to avoid the sneaky spam filter? Improve your email deliverability with these top tips.

Marketing

Will Mobile Kill the Email Marketing Star?

Video may have conquered radio, but will mobile do the same to email marketing?

Marketing

Why You Shouldn’t Fear Change in Email Marketing

Changing your systems or processes can seem like an impossible task, but there’s nothing to fear about strategic change management.

Marketing

Marketing Masters: The Future of Demand Generation With Kathy Mammon

Wondering where demand generation is heading, and how that might impact email marketing? We sat down with INTTRA’s Director of Demand Gen, Kathy Mammon to find out.

Marketing

Not A/B Testing? It’s Causing Your Email Marketing to Fail

It’s a critical component of any marketer’s toolkit, but how often do you really conduct effective A/B testing?

10 Things You Need to Check Before Deploying a Marketing Email

Building emails from scratch? We've got 10 things you should ALWAYS check before hitting the dreaded send button.

Marketing

Marketing Masters: A Day in the Life of UBM’s Director of Marketing Technology

Want to discover what goes on in the life of a Director of Marketing Technology? UBM's Mary Wallace reveals all.

Why You Need to Pay Attention to the Sexy Subject of Email Compliance

While compliance may not be as sexy as personalization or automation, it’s just as important. Here’s what you need to know.

Marketing

Mobile Responsive vs. Mobile Optimized: What’s the Difference?

Wondering whether it’s worth the extra effort to go mobile responsive? We break it down for you.

How to Escape the Black Hole of Email Testing

Terrified of clicking send? No matter how many QA rounds you do, it always feels like you’re blasting into the great unknown.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

A proven framework to boost campaign creation speed

How financial services companies can get a better return from their email marketing investment

How email team leaders can delegate confidently

Unlocked: 4 things designers can do with an unblocked content supply chain

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