Bisnow is a company that helps the commercial real estate community do more business via their digital media platform and the 340+ events they produce annually. The pandemic-driven shift to all-virtual events brought the deficiencies of building emails in their MAP into stark focus. On top of taking more than three hours to create a single email to drive registrations to one of the company’s many webinars, the resulting design wasn’t appealing, and the performance was lackluster.
Marketing emails needed to be better lead generators. To achieve that, Bisnow stopped making emails in the MAP’s email builder and embraced the Stensul Email Creation Platform™ for all their email creation needs. With it, creating an email now took 10 minutes, even by non-technical people, and the number produced monthly rose 50x. In addition, leads generated by emails created in Stensul garnered a 300x increase in sales pipeline.
