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Personalized content journeys make all the difference
To communicate with donors and sponsors, World Vision Canada crafts personalized content journeys through Adobe Journey Optimizer and Stensul.
In this session, Stephen Cave, Product Manager for World Vision Canada, shares how his organization has reached more donors in less time through targeted emails to earn more assistance for underserved children worldwide.
Attendees will learn about:
- Personalized content journeys that helped World Vision Canada save money by decreasing email production times
- Highly segmented audiences for pinpoint targeting
- Creating dynamic content in hours, not days or weeks
Check out our eBook, A beginner’s guide to the content supply chain, while you’re at it.
