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6 keys to an effective email brief

An email brief is the guide that aligns all stakeholders and employees involved in making your vision for an email campaign come to life. Based on analyses of email briefs prepared by hundreds of email creators over the last five years, this eBook shows how to produce an effective email brief to guide to your next successful email marketing campaign.

Download this eBook to learn the six keys to an effective email brief:

  1. Email structure
  2. Introduction and background
  3. Clear campaign objectives
  4. Content crafted for the target
  5. A timeline for all to follow
  6. A compelling CTA to include