MarketingWill Mobile Kill the Email Marketing Star?Video may have conquered radio, but will mobile do the same to email marketing?
MarketingWhy You Shouldn’t Fear Change in Email MarketingChanging your systems or processes can seem like an impossible task, but there’s nothing to fear about strategic change management.
MarketingMarketing Masters: The Future of Demand Generation With Kathy MammonWondering where demand generation is heading, and how that might impact email marketing? We sat down with INTTRA’s Director of Demand Gen, Kathy Mammon to find out.
MarketingNot A/B Testing? It’s Causing Your Email Marketing to FailIt’s a critical component of any marketer’s toolkit, but how often do you really conduct effective A/B testing?
Best Practices|Marketing10 Things You Need to Check Before Deploying a Marketing EmailBuilding emails from scratch? We've got 10 things you should ALWAYS check before hitting the dreaded send button.
MarketingMarketing Masters: A Day in the Life of UBM’s Director of Marketing TechnologyWant to discover what goes on in the life of a Director of Marketing Technology? UBM's Mary Wallace reveals all.
Best Practices|MarketingWhy You Need to Pay Attention to the Sexy Subject of Email ComplianceWhile compliance may not be as sexy as personalization or automation, it’s just as important. Here’s what you need to know.
MarketingMobile Responsive vs. Mobile Optimized: What’s the Difference?Wondering whether it’s worth the extra effort to go mobile responsive? We break it down for you.
Best Practices|MarketingHow to Escape the Black Hole of Email TestingTerrified of clicking send? No matter how many QA rounds you do, it always feels like you’re blasting into the great unknown.
MarketingOne Marketer’s Take: The Pros and Cons of Modular Email TemplatesOne healthcare tech company’s approach to email creation, and how modular templates have improved (but not perfected) its process.
MarketingHow Are You Building Your Marketing Emails? A Guide to Templates, Editors, and AgenciesOnce upon a time, email was the cool, new way to communicate without having to pick up the phone.
MarketingYour A-Z Guide of Essential Email Marketing TermsStruggling to differentiate alt-text from above the fold? Or just want a refresher course on some essential email marketing terms? We’ve got you.
