There’s an interesting parallel between how Casey caused his team to lose by not adapting to the situation and today’s email creation team—the one you likely manage.
Emails that make use of dynamic content perform very well, but are tough to create. This post explains how to create them faster, easier, and safer with an email creation platform.
Personalization improves email performance, but seeing the results takes lots of work. This post explains how to be efficient and get better results with an email creation platform.
As a MOPs professional, are you in an administrative or strategic role? This post looks at why being strategic rather than tactical is better for the individual and their company.
Optimizing your planning, workload, people, and process will help you through an economic recession. Adding an email creation platform will further streamline your process and dramatically shorten email creation time.
Because CFOs care about efficiency and results, this post explains why and how email marketers should advocate for efficient email creation, especially a process with an email creation platform at its core.
This post focuses on helping email creators explain to their CMOs how a more efficient email creation process will boost performance, enhance efficiency, and increase revenue.
This post examines why most email review and approval processes are inefficient and outlines five steps to make them faster and the overall creation process more efficient.
This post covers the four reasons to migrate from one MAP/ESP to another and how an email creation platform can make the change easier, faster, and less costly.
This post explores why and how marketing operations pros should advocate for efficiency across their entire marketing organization, starting with the email creation process.
