Reinventing campaign creation sounds scary, but it's necessary in an AI-led content creation world. Brands need to rebuild their operating models from the ground up and do so with AI-native capabilities and embedded governance at the core.
Traditional email creation is very complex, highly technical, and limits collaboration. Learn how to create better emails faster with a collaborative email creation platform.
This post explains how using an email creation platform lets email teams collaborate more effectively to create better emails faster, so they can devote more time to strategy, testing, personalization, and more.
Learn how the Stensul Custom Elements feature offers greater flexibility in email creation for marketers and frees developers for more technical tasks.
This post explains the deficiencies of the two most common email creation workflows, design-to-code and templates and modules, and how an email creation platform can help optimize the process.
How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.
Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.
It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..
Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.
In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.
In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.
Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.
![Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]](https://stensul.com/wp-content/uploads/2021/07/604a2e7ff566ec0bef9080cd_blog-Anita-Brearton-part-2.jpg)
![How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]](https://stensul.com/wp-content/uploads/2021/07/60465c26a161ad0f1f161e40_blog-Anita-Brearton-part-1.jpg)
