How the Stensul and Responsys integration works
Oracle Responsys is a powerful Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage all your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email creation in the platform is not for everyone. Comprehensive Stensul integration with Responsys, which includes Link and Link Table support, creates efficiency and greatly simplifies the email creation process.
Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Responsys in a single click.
- Collaborate and create your email in Stensul
- Finish the email after approval in Stensul or in a workflow tool
- Ensure unique links in the Stensul-created email
- Leverage personalization with Responsys Programming Language (RPL)
- Create and update Link Tables from Stensul to reduce Marketing Operations tasks for deployment
- Use a secure API upload of HTML to Oracle Responsys folders
