Speedy the Sloth on how to spend a day in Buenos Aires
Before traveling to a place I’ve never been before – whether for business or pleasure – I’ll pick up a guidebook to familiarize myself with the area and try to act like a local and not a goofy tourist. I recently had the pleasure of visiting Buenos Aires to meet with my Stensul colleagues in […]
Understanding the difference between localization and language translation in email marketing
When it comes to email marketing, language is a critical component. After all, you want your message to be clear and understandable to your target audience, no matter where your customers are. But, as many marketers have discovered, simply translating your emails from one language to another doesn’t always cut it. That’s where localization comes […]