The marketing automation platform (MAP) served the organization well—for more than 11 years. But it was time. The American Bankers Association (ABA), a banking trade association representing banks of all sizes and charter types and their over two million employees, needed a more robust MAP to help carry their messages to all their members and customers.
Having a Stensul Email and Landing Page Creation Platform in place made the migration simpler, faster, and more affordable.
