The many committees of a Washington, DC-based business advocacy organization inform members and work to persuade officials at all levels of government on job creation and growing the economy. Email was a crucial communication channel. However, the advocacy group’s emails lacked consistency, causing confusion and diminishing effectiveness. On top of that, it took 4.5 hours to create one email. By implementing Stensul, committee coordination improved, yielding better emails that were always on-brand. What’s more, creation time by 9x.
A business advocacy group changed email creation from confusing to coherent for more effective initiatives
“Stensul gave us a way to achieve brand consistency and have our widely distributed groups work efficiently.”
Executive Director, Email
National Business Advocacy Group
