Chaos to Velocity: How BECU Accelerated Campaign Creation with Stensul

BECU’s marketing team faced lengthy, manual processes, heavy reliance on external vendors, and a slow time-to-market. Their two-week production cycle left little room for agility, creativity, or strategy.

By adopting Stensul, BECU transformed its Creation Operating Model:

• Cut production cycles from two weeks to 3–4 days
• Empowered non-technical marketers to safely build emails with guardrails in place
• Reduced costs through reallocated agency spend and saved hours
• Increased campaign output
• Boosted engagement with more dynamic content