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Accelerate Campaign Creation
BECU’s marketing team faced lengthy, manual processes, heavy reliance on external vendors, and a slow time-to-market. Their two-week production cycle left little room for agility, creativity, or strategy.
By adopting Stensul, BECU transformed its Creation Operating Model:
- Cut production cycles from two weeks to 3–4 days
- Empowered non-technical marketers to safely build emails with guardrails in place
- Reduced costs through reallocated agency spend and saved hours
- Increased campaign output
- Boosted engagement with more dynamic content
