Whether you’re adding one field of different information to a marketing email or employing dynamic and live content in an effort aimed at a half dozen audience segments that call for a dozen different language versions, email personalization takes lots of work and time.
The main reason is the way you’re handling email personalization. Inefficiently.
It doesn’t have to be that way.
Stensul’s latest eBook, The MOPs’ guide to efficient email personalization, explains how you can leverage the capabilities of an Email Creation Platform to: