Introducing: The Stensul integration with Adobe GenStudio for Performance Marketing.

Blog | Category: Best Practices

Wondering how to translate your brand marketing into engaging email campaigns? Here’s how.

Moved to a distributed marketing team structure and never going back? We get that, now let’s talk branding.

Wondering why your email team isn’t running as efficiently as it could? We’ve got a few tips.

Think you’ve got your full roster of email marketing LeBrons? Check out our list and invest in some skilled superstars.

Email marketers often struggle to prove the return on investment for their efforts. Boost your email game (and ROI) with these simple strategies.

So you’ve decided that a distributed model is the right fit for your email marketing team, now all you’ve got to do is implement it!

The science behind popular UX practices can improve your email’s conversion rate. Ready to find out how?

Struggling to avoid the sneaky spam filter? Improve your email deliverability with these top tips.

Building emails from scratch? We've got 10 things you should ALWAYS check before hitting the dreaded send button.

While compliance may not be as sexy as personalization or automation, it’s just as important. Here’s what you need to know.

Terrified of clicking send? No matter how many QA rounds you do, it always feels like you’re blasting into the great unknown.

Consulting firm McKinsey writes that “marketing operations certainly isn’t the sexiest part of marketing, but it’s becoming the most important.”