It’s one thing to say you want to deliver “personalized, on-brand” emails at scale. It’s another thing to actually pull it off—without burying your marketing team under an avalanche of approvals, rewrites, and rebrands.
Holiday Inn Club Vacations (HICV) didn’t just talk about personalization, they made it real. A big part of that success came from how they paired Stensul with Salesforce Marketing Cloud without having to throw more headcount at the problem.
Supercharging email creation: Why Holiday Inn Club Vacations chose Stensul
When your brand portfolio is diverse and your audience expects dynamic, personalized content, the old “build it from scratch every time” model just doesn’t cut it. Holiday Inn Club Vacations needed a way to move faster, stay on brand, and still fully leverage SFMC’s personalization muscle.
Justin Zucker, (former) Salesforce Marketing Cloud Solutions Architect at HICV, said it best:
“By integrating Stensul with Salesforce Marketing Cloud, marketing teams can supercharge their email creation process—delivering perfectly branded, high-quality campaigns at lightning speed, while leveraging the full power of SFMC’s personalization and distribution capabilities.”
It’s a game-changer: faster creation, stronger branding, smarter execution. No compromises. And HICV isn’t alone—the majority of Stensul’s customers today are building on Salesforce Marketing Cloud, tapping into the platform’s robust personalization tools while dramatically speeding up campaign production.
Dynamic, personalized, and always on-brand
One of the biggest risks when you speed up email production? Losing control of your brand voice and risking compliance. Think: Different teams, different interpretations, different shades of “close enough.”
Stensul gave HICV a way to move quickly without sacrificing brand integrity or control. Zucker shared: “With Stensul, we were able to create dynamic, personalized, and on-brand assets to support all of our different brands.”
With built-in brand guardrails and collaborative creation workflows, HICV could focus on strategy and performance without getting sucked into version control drama.
The bigger picture: Your workflow is either your superpower or your bottleneck
Marketing teams aren’t just expected to move fast anymore. They’re expected to move smart. In fact, today’s AI era demands more than automation. It demands creation operating models that are built for speed and control. And the truth of the matter is, many creation operating models are flat out broken.
But, with the right system in place, AI becomes a multiplier not a not a minefield. In the best case: Execution accelerates. Compliance is automated. And your best thinkers get back to doing what they do best: creating powerful, brand-building work.
At Stensul, we believe campaign creation should be as agile as the strategies that fuel it.
Holiday Inn Club Vacations proved that the teams who win aren’t the ones building everything manually—they’re the ones who invest in systems that amplify what’s working and eliminate what’s slowing them down.
When you pair a purpose-built creation platform like Stensul with Salesforce Marketing Cloud, you’re not just improving operations. In reality, you’re giving your team the freedom to actually market, which is what they went to school for, not coding.
Because the future belongs to the brands who move first, not the ones who move perfectly.
Watch the entire conversation with HICV and Stensul below.
