Stensul’s October release helps you scale personalized email across markets, languages, and audiences, bringing more relevant messages and more opportunities to convert within reach.
Marketers understand the promise of one-to-one marketing: give each customer a relevant message and a strong reason to act.
The challenge is creating and managing all the campaign versions needed to deliver on that promise. Different markets need different products, promotions, and messages. Each adaptation adds versions, contributors, and approvals. That complexity can limit how much personalization teams take on.
Stensul’s October release helps reduce those barriers. Localization and Translation at Scale leads the release, connecting translations, regional adaptations, and personalization variants in one workflow. New AI and design capabilities support the production work needed to get those campaigns ready to launch.
Localization and Translation at Scale
Translate your email. Adapt it for every market. Keep every version on-brand and in step. Translate with your brand guardrails built in. Manage regional adaptations, personalization variants, and approvals in one place. Every team knows what’s changed and what’s ready to ship.
Customers can use Stensul’s AI translation capability or integrate their own. Connected reviews and version control help teams manage the variations needed to make campaigns relevant to each market and audience.
Agentic Email Assembly through MCP
Enable your AI agents to turn briefs into render-tested email code and refine emails based on feedback – all within your guardrails. Stensul’s expanded MCP capabilities let agents assemble complete emails, including personalization, from approved modules without starting from a template or existing email. Agents can add, reorder, and adjust modules in response to feedback, reducing manual edits in Stensul. Admins can specify where agents retrieve briefs, such as Workfront. Your team stays in control of review and approval.
Brand Voice Guardrails
Set your voice and tone standards once. Put them to work in every email. Check copy against your brand’s voice and tone rules during creation. Teams catch issues early and send stronger work into review.
As messages change for different audiences, these checks help teams maintain a consistent brand experience.
Figma-to-Email Production at Scale
Design for a campaign or rebrand in Figma. Automatically turn the full set of designs into email modules in Stensul. Stensul adapts the designs to email’s requirements. Changes are reviewed and published by admins, so your library stays under control. Designers maintain their design system in their preferred tool, while teams and AI agents build email with approved modules. Designers can also create and edit individual Stensul modules in Figma.
Turn personalization ambitions into campaigns ready to launch
Together, these capabilities connect the work of designers, marketing teams, and AI agents to the brand controls, production workflows, and approvals needed to scale personalized email.
The opportunity is to reach more audiences with relevant messages that give them a reason to act, while keeping control over what ships.
The new capabilities are available beginning October 6. Contact Stensul for setup and availability details.
