Generative AI is unlocking rapid content ideation for marketers. However, for email creation specifically, marketers still need a way to turn those quickly-generated creative concepts into a production-ready HTML email for sending through an ESP or MAP. And they need to do so, fast.
Because of that, we’re thrilled to announce Stensul’s integration with Adobe GenStudio for Performance Marketing. This collaboration empowers brands to accelerate their email creation workflows by seamlessly transforming AI-driven email concepts into production-ready emails that can be deployed via any ESP or MAP. All without touching code.
Unlocking AI-powered creativity for faster email production
Marketers and creatives can now leverage an integrated Stensul extension directly within GenStudio for Performance Marketing to bring the content of AI-generated email concepts into Stensul’s no-code email creation platform.
This integration streamlines the process, eliminating time-consuming manual work for developers, designers, marketers, and marketing operations professionals.
“Stensul is a partner with Adobe, and we are excited to integrate with Adobe GenStudio for Performance Marketing, adding to our existing Adobe product integrations,” said Noah Dinkin, Founder and CEO of Stensul.
“This collaboration will make it easier for forward-thinking teams to tap into AI to remove bottlenecks in their content supply chain. Stensul’s core mission is to make teams much more efficient, so they can focus more on strategy and increasing performance. This integration further advances that goal.”
Partnership in action
GenStudio for Performance Marketing uses AI to rapidly generate email concepts based on your set brand guidelines. However, to get started you’ll still need an easy way to create the right template for your use case and make sure the email is QA’d and ready to send. That’s where Stensul comes in.
Here’s how the Stensul integration can turn GenStudio email concepts into production-ready assets that can be deployed via any MAP or ESP.
- Stensul’s no-code, drag-and-drop builder allows non-technical users to create or customize a template using pre-set modules with built-in guardrails, so no one can break the code or go off brand.
- Once you have a template uploaded into GenStudio, users input a prompt that leverages your pre-configured brand, product, and persona information. GenStudio for Performance Marketing will quickly generate multiple email concepts within the Stensul template.
- With the Stensul extension in GenStudio, you can choose an option and send the email concept directly to Stensul to add personalization tokens, links, and images before starting the approval workflow in Workfront, Asana, or Stensul’s own approval routing workflow.
- Once the email is approved, Stensul directly pushes the HTML and metadata to any MAP or ESP—no manual downloading and uploading.
A game-changer for enterprise email creation workflows
For many enterprises, email is a core channel, but email production remains a bottleneck in their marketing operations. Moving a single email from concept to deployment can take weeks due to fragmented workflows and multiple hand-offs across teams and tools.
By integrating Adobe GenStudio’s AI-powered ideation with Stensul’s intuitive, no-code email builder, enterprises can:
- Significantly reduce email production time: Take emails from idea to production-ready in a fraction of the time.
- Enhance creative agility: AI-assisted ideation speeds up the creative process while Stensul ensures brand consistency and compliance with built-in guardrails.
- Free up teams for higher-value work: Minimize repetitive, manual tasks, allowing teams to focus on strategy and performance optimization.
Experience the future of email marketing
If you’re attending Adobe Summit 2025, be sure to visit Stensul (booth #478) to see this integration in action and learn more directly from our team. Additionally, we will be demoing this new integration at Adobe Summit on March 18 at 6 PM PT at the GenStudio for Performance Marketing station within the Adobe booth in the Community Pavilion. Discover how the Stensul integration with Adobe GenStudio for Performance Marketing can transform your email creation process and elevate your marketing performance.
Stay ahead of the curve by leveraging AI to streamline your content supply chain. Contact Stensul today to learn more about this powerful integration and start accelerating your email creation workflows. Watch a demo video to see how our two platforms work together or get in touch with our team to learn more.
