Reimagine your Creation Operating Model

The way you work matters. Optimize your team’s workflow so you can create and launch campaigns at scale, without the risk. Control the process. Deliver the outcome.

Stensul process graphic

Today’s Creation Operating Models and where they fail

Inefficient campaign creation from a broken and outdated model wastes resources, decreases customer engagement, and results in lost opportunities and revenue. But what are the three most common Creation Operating Models?

Design-to-Code

Often used by B2C companies, this model relies on designers and content strategists to make a full design file based on the marketing brief and developers translate it to code.

Marketer/
Campaign Strategist
Brief
down arrow
Design/Copy
Full design mockup + Instructions File
down arrow
Marketer/
Campaign Strategist
Convert design file
to code

Brief-to-Template

Primarily leveraged by B2B companies, ops and campaign teams receive a brief that must then be translated into a template.

Marketer/
Campaign Strategist
Brief
down arrow
Design/Copy
Provides copy/images as needed
down arrow
Marketing Execution/
Operations
Converts brief 
to template

Distributed-in-ESP

B2B and some B2C companies rely on marketers who build directly in templates within their ESP/MAP platform.

Marketer/
Campaign Strategist
Build in ESP/MAP
down arrow
Design/Copy
Provides copy/images as needed
down arrow
Marketing Execution/
Operations
Convert design file 
to code

Fix your Creation Operating Model with the SPEED Framework

Use our proven framework to identify your current model and unlock campaign creation powered by AI, protected by guardrails, and built to scale.

Scan the Current Workflow

Document who’s involved, where delays happen, and how long handoffs take.

Pinpoint Bottlenecks

Use  red circleyellow circlegreen circle to flag friction points and expose where work gets stuck.

Evaluate the Economic Impact

Calculate hidden costs: lost hours, missed deadlines, and wasted resources.

Expose Opportunities for Adding AI

Identify where you can add AI to unlock the most value.

Define Guardrails

Rethink governance (the why/what/where/how) to empower the wider team.

What you unlock with an optimized Creation Operating Model

Accelerate campaign creation and unlock higher performance through an optimized Creation Operating Model with Stensul.

lightning icon

Accelerate email creation 

Drastically reduce email production timelines, shifting team efforts toward high-impact strategy.

shield with a checkmark icon

Ensure brand and regulatory compliance automatically

Built-in guardrails eliminate manual reviews and streamline compliance.

org chart icon

Enhance collaboration

Centralize feedback, approvals, and edits into a single intuitive platform.

user with checkmark icon

Personalize at scale

Efficiently tailor content for various segments, geographies, and compliance requirements.

magic wand icon

AI-powered creation

Lean on governance to safely use AI-led content quickly without the added risk.

Let us show you where your workflow is holding you back, and how to fix it.