The way you work matters. Optimize your team’s workflow so you can create and launch campaigns at scale, without the risk. Control the process. Deliver the outcome.
Accelerate campaign creation and unlock higher performance through an optimized Creation Operating Model with Stensul.
A Creation Operating Model underpins the creation of campaigns. It’s how your organization structures its internal workflow from creation to deployment, primarily focusing on the processes, people, and technology.
Inefficient campaign creation from a broken and outdated model wastes resources, decreases customer engagement, and results in lost opportunities and revenue. But what are the three most common Creation Operating Models?
Often used by B2C companies, this model relies on designers and content strategists to make a full design file based on the marketing brief and developers translate it to code.
Primarily leveraged by B2B companies, ops and campaign teams receive a brief that must then be translated into a template.
B2B and some B2C companies rely on marketers who build directly in templates within their ESP/MAP.
Use our proven framework to identify your current model and unlock campaign creation powered by AI, protected by guardrails, and built to scale.
Use 
to flag friction points and expose where work gets stuck.
Calculate hidden costs: lost hours, missed deadlines, and wasted resources.
Identify where you can add AI to unlock the most value.
Rethink governance (the why/what/where/how) to empower the wider team.
Accelerate campaign creation and unlock higher performance through an optimized Creation Operating Model with Stensul.
Drastically reduce email production timelines, shifting team efforts toward high-impact strategy.
Built-in guardrails eliminate manual reviews and streamline compliance.
Centralize feedback, approvals, and edits into a single intuitive platform.
Efficiently tailor content for various segments, geographies, and compliance requirements.
Lean on governance to safely use AI-led content quickly without the added risk.
