Is your brand ready for this heart-shaped holiday?
It’s not too late to spread the love with a few cheeky Valentine’s Day emails, and some special offers.
Read on to discover how some savvy brands are celebrating love this Valentine’s Day.
Don’t go breaking our heart
As you’d expect, Valentine’s Day email marketing is dominated by hearts and heart-related imagery.
Some brands are even getting a little creative and arranging their products into heart shapes, like Hugo Boss, Toms, and others.
Make the most of your Valentine’s Day email campaigns and give your designers the creative free rein to have fun with some love-related imagery.
We love a good pun
Your copywriters should also get into the mood with some fun Valentine’s Day puns and wordplay.
For instance, Ann Taylor encouraged subscribers to “Shop your heart out.” A glasses company serenaded subscribers with a message that they “only have eyes for you.”
Giftware retailer Uncommon Goods went one step further and even included a sneaky allusion to Valentine’s Day in their footer copy; “Email’s broken-hearted? View in a browser.”
All you need is love, and a credit card
We all know that Valentine’s Day means big bucks, with approximately $18.9 billion spent each year for the holiday.
Get your slice of this love pie by including special offers and promos in your email marketing.
For example, Birchbox offered subscribers a range of romantic fragrances, while Sesame capitalized on the unorganized lovebirds with last-minute deals on their gift sets.
However you’re planning on celebrating Valentine’s Day tomorrow, whether it’s with gifts or pizza and movies, remember to treat yo’self and the ones you love!
