The Gartner Marketing Symposium/Xpo™ 2025 is one of the most anticipated events on every enterprise marketer’s calendar. Taking place from June 2–4, 2025 at the Gaylord Rockies Resort & Convention Center in Denver, CO, the event will bring together more than 2,000 marketing executives, CMOs, and digital transformation leaders to explore the future of marketing in an age defined by AI, efficiency, and performance.
As a Silver Sponsor, Stensul is proud to participate in this year’s event to connect with forward-thinking marketers ready to revolutionize how they plan, build, and launch campaigns. Whether you’re looking to reduce email creation timelines, improve cross-functional collaboration, or build scalable, modular marketing programs—this is the place to be.
In this blog, we’ll cover:
- What makes Gartner Marketing Symposium/Xpo 2025 a must-attend event
- Who should attend and why
- Key session tracks and what you’ll learn
- Special events hosted by Stensul
- How to connect with us at booth #400
- Where to learn more about Stensul at Gartner
Why attend Gartner Marketing Symposium/Xpo™ 2025?
This year’s theme, “Rise to Exceed Extraordinary Expectations,” reflects the urgent need for marketers to outperform in a landscape defined by rising customer expectations, increasing complexity, and pressure to prove ROI faster than ever.
You’ll gain strategic insights and practical frameworks to:
- Drive measurable business growth through marketing
- Deliver personalized, multichannel experiences at scale
- Align brand strategy with modern MarTech stacks
- Leverage AI, automation, and data-driven decision-making
- Eliminate friction in content and campaign creation processes
This conference goes far beyond theory—expect real-world case studies, expert-led sessions, and peer networking that equips you to drive impact immediately.
Who should attend?
The Symposium is designed for senior marketing leaders and decision-makers who influence marketing strategy, martech adoption, and team performance. Attendees typically include:
- Chief Marketing Officers (CMOs)
- VPs and Directors of Marketing, Digital, and Operations
- Marketing Technologists and Strategists
- Brand Managers and Content Leaders
- Email and Campaign Operations Professionals
Whether you’re navigating an enterprise-wide digital transformation or just trying to streamline how your team builds campaigns, this event will help you take your strategy to the next level.
Key tracks and topics to explore
The Gartner Marketing Symposium/Xpo 2025 agenda is packed with deep-dive sessions across multiple learning tracks. Some highlights include:
1. Marketing Strategy Development
How do you align your team around goals that matter? Learn how to build resilient, growth-focused strategies in changing markets.
2. Customer Experience (CX) Strategy
Enhance every touchpoint of the buyer journey. Sessions focus on loyalty-building, journey mapping, and measurement.
3. Multichannel Marketing Strategy
Deliver the right message, in the right channel, at the right time. These sessions tackle omnichannel planning and personalization.
4. Brand Strategy and Architecture
Protect and evolve your brand in a world where AI is generating content and consumer trust is fragile.
5. Demand Generation and Sales Enablement
Today’s B2B buyers are different. Learn how to meet them where they are with account-based strategies and dynamic enablement tools.
Stensul at Gartner: Let’s talk campaign creation
On the ground
At Stensul, we know one of the biggest challenges in enterprise marketing is execution. That’s why we created a Campaign Creation Platform that enables marketers to:
- Reduce email and campaign creation time by up to 90%
- Transform workflows so that teams can build on-brand content—without waiting on design or code
- Leverage guardrails to change who can build emails
- Accelerate speed-to-market and drive real ROI and performance
Stop by booth #400 to meet our team, see the platform in action, and learn how we’re helping the world’s leading brands simplify and scale their marketing efforts. In the meantime, check out our proven framework for boosting campaign creation speed and performance.
And yes—you’ll also get to meet Speedy the Sloth, our beloved mascot.
Stensul-hosted events
What: Theater Session: Optimizing Campaign Creation
When: Tuesday, June 3 at 10:00 AM MST
Location: Marketing Xpo Stage, Aurora Hall
Join our team for a fast-paced, insight-packed session on how enterprise teams are transforming their email and campaign production processes to move faster and smarter.
What: Cocktail Happy Hour with Zeta Global
When: Monday, June 2, 7:00 – 8:30 PM
Location: Black Diamond at the Embers Lodge Bar (Gaylord Lobby)
Unwind after a packed day with cocktails, conversation, and mountain views—co-hosted by Stensul and Zeta Global.
What: Invite-Only Executive Dinner
When: Monday, June 2, 8:30 – 10:00 PM MST
Location: The Nook at Copper Table, Gaylord Rockies
An intimate gathering for marketing leaders to share strategies and forge meaningful connections. Seating is limited—request your seat and RSVP here.
Make the most of your time in Denver
To get the most value out of Gartner Marketing Symposium/Xpo:
- Schedule a meeting with Stensul in advance here
- Use Gartner’s Conference Navigator to organize your sessions
- Follow Stensul on LinkedIn for real-time updates and takeaways
- Don’t forget your business cards—you’ll want to network
If you’re serious about marketing efficiency, execution, and excellence, Gartner Marketing Symposium/Xpo™ 2025 is where you need to be—and Stensul is the partner to help you achieve your goals.
We can’t wait to connect with you in Denver!
