As a marketer, you’ve been here: you have a brilliant campaign concept, a tight offer, and a window to test. But launch day comes, and you’re stuck in a queue waiting on web dev or wrestling with rigid ESP templates. Deadlines slip. Momentum fades. That friction kills your agility.
What if you could build, launch, and optimize landing pages without developer help, without approval bottlenecks, and without template constraints? That’s the promise of Stensul’s Landing Page Builder: speed, control, experimentation, all in the hands of marketing.
The traditional workflow is a drag on momentum
Most teams follow a linear, handoff-heavy path:
- Marketer briefs landing page
- Design team mocks page
- Developer codes page or integrates into CMS
- QA / legal / brand reviews
- Rework cycles
- Launch
Each handoff introduces delay. Each feedback loop eats hours. If content changes midstream, you’re back in the queue. And if your ESP or MAP has its own limited page builder, you’re stuck wrestling with rigid layouts and disconnected workflows.
In enterprise settings, these inefficiencies compound fast. Teams report spending 10 to 20 extra hours per campaign building basic landing pages, time lost to hand-coding, review cycles, and rework. For more complex use cases, it’s not uncommon for a single page to take up to five days. One marketing team shared that using a popular ESP landing page builder took two and a half days to get right due to “fiddling and faffing and moving.” Another team clocked 10.5 hours just on build and QA per page.
That margin of delay doesn’t just slow you down, it stifles experimentation, shrinks campaign velocity, and keeps marketing teams tethered to dev resources.
What “speed” really unlocks (beyond fast builds)
Speed is more than a vanity metric. When marketers can move faster:
- You can test more offers, messaging, layouts, and audiences
- You can respond to business triggers (e.g. promotions, competitor moves)
- You reduce the cost of failure (smaller bets, faster learnings)
- You align landing pages and emails seamlessly, improving conversion lifts
In short, high velocity becomes a strategic advantage, not just process improvement.
Meet Stensul’s Landing Page Builder
Stensul brings landing page creation into the same intelligent, governed system as email. Here’s how:
- Drag-and-drop, no code: Marketers can assemble pages without touching HTML or waiting on dev
- Brand and compliance guardrails: Templates enforce identity, locked modules prevent off-brand edits
- Unified canvas for email + pages: Design your email and landing page in one system, maintain consistency
- Built-in variant support & analytics: Run A/B tests, swap modules, measure performance instantly
- Integrated launch workflows: Review, approval, and deployment happen within one pipeline, not across silos
The result: what once took weeks often takes mere hours.
Real wins, real impact
Let’s imagine two scenarios:
| Metric | Traditional Workflow | With Stensul |
| Time to launch | 5–7 days | 3–8 hours |
| Number of landing pages/month | 4 |
12+ |
| Error / rework rate | 15% | 2–3% |
| Campaign cadence flexibility | Low | High |
Because pages launch quickly, your team can try more offers, adapt mid-flight, and iterate faster. You reclaim creative momentum and minimize the drag of process.
If your marketing team still waits in line for “Web”, it’s time to break free.
Stensul’s Landing Page Builder gives you autonomy, agility, and control, without risk. Want to see how fast your team could launch its first page? Request a demo today.
