2025 Product Highlights at a glance
In 2025, Stensul focused on helping enterprise marketing teams move faster without losing quality or brand governance. Releases centered on AI-assisted creation, more reliable design-to-build workflows, faster multi-channel landing pages, smoother collaboration, and clearer campaign organization. Key updates included:
- AI Email Creation from prompt to structured draft
- AI-powered Text Updates and Smart Duplicate
- Landing page permissions, drag-and-drop enhancements, and new mobile controls
- Real-time commenting, automatic module updates, and AEM image access
What did Stensul set out to solve in 2025?
2025 was a year defined by momentum. Enterprise teams looked for ways to move faster without sacrificing the quality, consistency, or brand integrity their organizations rely on. That required more than just speed—it required structure. Clear guardrails, smarter workflows, and tools that help teams create confidently, even as channels and campaign demands continue to grow.
This year’s releases focused on making everyday work feel lighter and more intuitive, supporting the way modern marketing teams prefer to operate: with clarity, with flexibility, and with the assurance that governance is working in the background to keep everything aligned.
Here’s what we shipped this year to help teams create with more ease and more impact.
How Did Stensul Use AI to Speed Email Creation in 2025?
AI became a natural part of creation workflows in 2025. Stensul AI features were built to accelerate the moments where teams most needed support: getting started, iterating quickly, and staying consistent at scale. The goal wasn’t just to generate content faster, but to help teams move quickly while keeping brand standards intact.
Stensul AI Email Generator: From Brief to Draft in Seconds
What it does: With a prompt and template selection, teams can generate a structured, editable first draft directly in Stensul.
Why it matters: High-quality first drafts help creators move faster and accelerate campaign execution.
Stensul Text Regenerator: Smarter Copy with Less Effort
What it does: Teams can rewrite headlines, CTAs, or full body sections in a click.
Why it matters: Refinement stays in flow. Creators can polish drafts quickly without leaving the platform.
Stensul Smart Duplicate
What it does: Instantly create a new email from an existing one, ideal for A/B tests, translations, or iterative campaigns.
Why it Matters: Optimized and personalized content can be spun up in seconds.
What Landing Page Builder Improvements did Stensul Ship in 2025?
Building emails and landing pages in a single platform creates efficiency for marketing teams and governance across assets.
Landing Page Element Permissions & Drag-and-Drop Enhancements
What it does: More granular permissions and improved layout controls allow marketers to build complex landing pages with confidence.
Why it matters: Teams can move faster while keeping pages aligned to approved brand standards.
New Mobile Optimization Capabilities
Responsive experiences became easier and more precise with:
- Device-Based Hide/Show Controls to customize which elements appear on desktop, tablet, and mobile.
- Device-Specific Styling to adjust text, spacing, imagery, and layout independently for each device.
Why it matters: Multi-device experiences no longer require workarounds, and brand consistency holds across screens.
Layout Control & Design Flexibility
What it does: Adds advanced element permissions, module locking, and the ability to create, save, and reuse custom modules from a shared library.
Why it matters: Admins gain more control over how pages are built, while teams can work faster and more confidently without risking accidental layout or design change.
Brand Consistency & Guardrails
What it does: Centralizes brand styling through Brand Books and editor settings that define colors, typography, buttons, images, and what users can edit.
Why it matters: Teams can build landing pages that stay visually consistent without needing constant review or manual corrections.
Collaboration & Feedback
What it does: Adds inline annotations and commenting directly on landing pages, with tagging, replies, resolution states, filters, and notifications.
Why it matters: Feedback stays tied to the page and viewport it applies to, making reviews clearer and reducing back-and-forth during iteration.
Integrations & Workflow Acceleration
- Eloqua Landing Page Export
Export landing pages directly to Eloqua via API. - Pardot Landing Page Export
API-based export with folder and campaign configuration. - Eloqua Form Import
Import published Eloqua forms directly into landing pages.
Why it matters: Teams can move from build to launch faster by eliminating manual exports, reuploads, and reconfiguration across systems, reducing delays and execution errors.
How did Stensul Improve Reviews and Governance in 2025?
Collaboration plays a major role in how quickly campaigns move. This year’s updates focused on giving teams more clarity and reducing the friction that often emerges during reviews and approvals.
Commenting in Stensul Email Builder
What it does: Real-time comments live directly in the builder.
Why it matters: Feedback happens in context. Reviews stay organized. Approvals move faster.
Automatic Module Updates
What it does: Layout and style updates can cascade across emails automatically while preserving content like copy, links, and toggles.
Why it matters: Large teams stay aligned as designs evolve. It helps prevent silent drift at scale.
Adobe Experience Manager + Stensul
What it does: Teams can access approved AEM images directly in Stensul.
Why it matters: No manual file transfers. Only compliant, approved assets make it into campaigns.
Accelerating Workflows: Working Smarter and Faster
Campaign velocity often depends on how well teams organize and structure their work. These improvements give teams more clarity and control as they scale.
Projects
What it does: Emails and landing pages can be grouped into projects with metadata like start and end dates and descriptions.
Why it matters: Planning and tracking feel more intuitive, especially for large programs.
Dashboard Views
What it does: Dashboard Views let admins define and control the views available in the email dashboard, configuring filters, access, and order so users see exactly what’s relevant to them.
Why it matters: Custom views help teams find the right emails faster and stay focused on the work that matters. By tailoring views by role, user, or workflow, admins reduce noise and make the dashboard easier to use as teams scale.
Looking Ahead
2025 set a stronger foundation for how teams create, not by adding complexity, but by making the entire process feel clearer, more connected, and more dependable. Every update this year was designed to remove friction, strengthen alignment, and ensure the guardrails teams rely on stay consistently in place to support faster, higher-quality outputs.
As we move into 2026, we’ll keep building on that foundation with even more ways to streamline collaboration, expand multi-channel capabilities, and bring greater intelligence and structure into every step of the creation experience. The goal remains the same: help teams work with confidence, consistency, and an easier path from idea to execution.
See how leading teams move faster with Stensul. [Schedule a demo.]
