A SaaS company went from “drop everything” for one email campaign to “do it all strategically and easily”

The company’s account-based platform was trusted by some of the world’s largest enterprises — Infor, Juniper Networks, SAP, and ServiceNow among them. But behind the scenes, the marketing team’s own email process told a different story.

Every email was built individually inside their MAP, without templates, and without consistent branding. The two in-house marketers would conceptualize an email and hand off to two outsourced HTML consultants to produce it — a back-and-forth process full of test sends, rendering fixes, and rework. A single email routinely took 20 hours or more. It wasn’t unusual for one email to take a full month from concept to deployment. On a good run, they sent two.

“As the marketer responsible for branding and program optimization, it was apparent our email creation process did not reflect our company or technology,” the VP of Marketing said. “We were, in a manner of speaking, the shoemaker’s barefoot children. Our email creation approach was slow, complicated, costly, and yielded lackluster results.”

The WYSIWYG capability in their MAP didn’t allow simple modifications and wasn’t mobile responsive, which meant even minor changes required consultant involvement. The team knew that adding headcount wouldn’t solve a structural problem, and switching their MAP entirely was off the table. What they needed was a way to create better emails, faster, without being dependent on outside help for every send.

The VP of Marketing wasn’t looking for a platform that overpromised. The criteria were clear: functionality that non-technical marketers could use effectively, something easy to learn and implement, and a partner who actually understood the problem.

“We sought a partner who’d understand our email creation challenge,” said the VP of Marketing. “Our interactions with Stensul were refreshing. They listened to us, answered all our questions, and told us what their platform is and isn’t. Stensul delivered and then some.”

With Stensul’s Governed Creation™ Platform, the in-house marketers could build high-quality, on-brand emails themselves using a drag-and-drop interface — no HTML knowledge required. The two outside MAP consultants were no longer needed. Creation that had consumed entire months was now happening in under an hour, and the team had the control and consistency they’d never been able to achieve through the old process.

The impact was immediate and compounding. Creation time dropped from 20 hours per email to roughly 30 minutes — a 40x reduction. With that time back, the team didn’t just send more emails; they sent 5x more, without adding headcount or external resources. Budget that had gone to MAP consultants was reallocated to programs the email channel could now support.

Beyond the volume gains, the team reclaimed the capacity to do the work they’d been hired to do: building thought leadership initiatives, creating content, surfacing marketplace insights, and developing more strategic, multi-channel programs. Email went from a bottleneck that required all hands on deck to a reliable execution channel the team controlled on their own terms.