Creation is easy. Shipping is hard.
The old playbook was: create now, govern later. That breaks when AI multiplies the volume of content and the number of places it gets created. More AI-era output hits the same review, approval, and activation bottlenecks — the draft factory multiplied, but approved campaigns ready to go live didn’t.
The July release is about closing those gaps. Nine features across three areas, each one extending what Stensul governs into the surfaces where enterprise teams are already working without it.
Governed Creation across more tools and workflows
Figma integration
Ask a designer what happens after they hand off a Figma file, and they probably won’t love the answer. The file crosses into the email builder and someone rebuilds it — adjusting layout, re-making decisions, doing the work again in a different tool. And because it’s a technically different artifact now, compliance runs again on content that was already reviewed.
The Stensul Figma plugin closes that gap with a two-way integration. Designers pull governed templates into Figma, build there, and push the output back to Stensul. Guardrails validate against module rules on export. What lands in Stensul is already compliant — no rebuild, no second compliance pass, no re-review.
The governance travels with the design.
WRITER Connector via Stensul MCP
When copy gets approved in WRITER, someone has reviewed and signed off on it. Then it gets pasted into an email template, and QA runs again — because even if the content didn’t change, there’s no way to confirm it didn’t. The paste is where governance disappears.
The WRITER Connector through Stensul MCP removes the paste. Copy moves from WRITER directly into governed templates, and less technical builders can create with confidence. Every version routes through the same approval workflow, so the team can trust the email that ships matches the brand voice WRITER generated.
AI-powered email building from briefs and documents
Stensul turns briefs, uploaded documents, prompts, or rough copy into first drafts inside approved email templates, helping teams reduce manual copy-paste, layout work, and template setup while staying inside enterprise guardrails.
The AI reads the brief directly instead of having someone retype it into a prompt, so marketers can skip the transcription step and get to the actual work faster.
Validation, personalization, and campaign readiness
Stensul Email Previews and pre-send checks
Render testing has to happen before every send, and for years it’s required a separate tool, a separate login, and a separate contract to do it.
Stensul Email Previews brings that check inside. It covers 110+ email client and device combinations (compared to roughly 70 in Email on Acid), with QA and approval in the same place as the build. Test, review, and sign off without switching tools.
Expanded accessibility governance
Accessibility issues get caught post-send. Or not at all. For regulated enterprises, that’s real legal and regulatory exposure, not just a quality concern.
Stensul’s new accessibility QA adds five new checks, all running inside the builder before send:
Link & Button Accessibility — Flags links and buttons a screen reader can’t identify, including vague text like “click here” or “read more” that provides no context out of the flow of a page.
Language Tags — Flags emails missing a valid document language declaration, so screen readers apply the right pronunciation rules.
Table Markup — Flags layout tables missing a presentation role and data tables missing headers or captions.
List Semantics — Flags manual bullets or dashes that aren’t real list markup and won’t be read correctly by assistive technology.
MCP Support v1 — Accessibility checks can now be triggered directly from MCP clients, so governance agents can run them as part of any connected workflow.
Issues get flagged at the only moment they can still be fixed, before the campaign goes live.
Dynamic Content: Segment Management
Dynamic content is how enterprise teams personalize at scale. Previously in Stensul, every segment created was global by default — visible and selectable across every library. For a team managing 300+ users across 30+ countries, that’s a governance breakdown, not just a workflow inconvenience.
Dynamic Content Segment Management gives admins a single panel to create, manage, delete, and control visibility of segments across libraries. Marketers build faster because they’re not wading through segments that don’t apply. And governance doesn’t break down just because you’re personalizing at scale.
Landing Pages: Interactive Elements
Accordions and carousels are two of the most common elements on enterprise landing pages. Until now, adding either meant filing a custom code request or finding a workaround. Both are now native in the Landing Page Builder — drag and drop, no developer needed.
Salesforce Marketing Cloud Next readiness
Stensul + Salesforce Marketing Cloud Next
Enterprise marketing teams are creating content in more places than ever. As AI-powered workflows evolve, the governance question follows: how do teams maintain brand consistency and compliance across every surface where content gets made — without slowing down?
Stensul is working with Salesforce on a planned integration with Marketing Cloud Next. The shared goal is to connect governed content creation with campaign execution, so content that’s been created, reviewed, and approved in Stensul moves cleanly into MCN without governance having to start over on the other side.
Salesforce Marketing Cloud Next is built for personalization, orchestration, and activation. Stensul is focused on what happens before activation: the creation, collaboration, review, and approval process that determines what’s actually ready to ship. As customers adopt AI-powered marketing workflows, the two platforms are exploring how to extend consistent governance across that entire process.
What this adds up to
Marketing teams are creating in more places than ever. Figma, WRITER, AI agents, MAP platforms— content gets generated and built across a stack of tools before it ever reaches a customer. Which means governance has never mattered more.
Stensul governs what can ship —wherever the content was generated, whatever tools touched it on the way.
Creation is easy. Shipping is hard. See how Stensul closes that gap. Request a demo.
