The digital arm of a global athletic footwear brand was using a traditional template-based workflow. It wasn’t a swift or smooth process. Email requests had to be made 3 weeks in advance. It took 13.5 hours to create one email. And, this approach was not creatively flexible. Using Stensul, email creation took an hour and coding skills were needed for just 1% all emails. Plus, email requests could be handled on an as-asked-for basis, resulting in a higher volume of on-brand emails.
“With Stensul, we are able to be far more agile and produce more congruent emails.”
Marketing Operations Manager