# Stensul

> Stensul. The collaborative email and landing page creation platform

### Posts

#### "Mo money doesn’t have to mean "mo problems" (or how to scale email creation when you close new funding)
Notorious B.I.G. famously rapped, “It's like the more money we come across, the more problems we see.” As an email marketing leader at a company that recently closed a significant funding round, you can relate to the late rapper’s #1 hit, “Mo Money Mo Problems.” That newfound money means you and your email team will play a major role in getting your company up a steep growth curve. 

After the all-hands meeting—where your CEO used the phrase “revenue growth” a half-dozen times—you may have found yourself somewhere between exhilarated and anxious. It’s understandable because you’re responsible for securing the opportunities that will lead to revenue growth.  

That means handling more email requests and producing higher email volumes. As a marketing pro, you know nothing works better than email to find customers, get them buying, and stay loyal. 

If your team is efficient, it needs to be more so. If the email creation methods in place have worked for you before the new funding, they probably won’t keep up with the demand you’re now facing. Whatever the velocity level you’ve been at, it needs to be higher and at scale. You want to avoid “mo emails, mo problems.”

The way to scale your high-velocity email operation is to ensure the following four components necessary for success are in place:

 	Process
 	People
 	Programs
 	Performance

 

Here’s why each component is crucial and how to incorporate them into your email operation.
The email creation process
Most marketing emails are created by specialists using single-purpose tools, operating in silos. Given that situation, it should not come as a surprise that 80% of all brands take a week or more to get just one email out the door. 

The two most commonly used workflows to create emails—design-to-code and templates & modules—are rife with places for bottlenecks to occur and for lots of back-and-forth. The marketing, design, and compliance people involved in the approval process aren’t reviewing the email in the same place, let alone at the same time. For example, a reviewer sees a period mark where a comma should be. Instead of making that simple fix right then and there, the email needs to go back to a coder skilled in HTML to complete the correction and put the email proof back on the approval route. 

Analysis by Stensul of thousands of email creation efforts using the two most common methods found that as much as 90% of available time is taken up by creating the email. The net effect is email teams have little time to test, gain insight, and refine their strategy to boost email performance. And the problem just gets bigger with more email requests and more volume. 

There is a better way—using an email creation platform. In brief, an email creation platform is a cloud-based service with a comprehensive suite of features that add speed to the production, review, and approval processes of email creation. The platform does not deploy emails. It sits in front of an ESP and or MAP. 

Instead of marketers submitting requests to individuals working in design or with coding tools, an email creation platform brings all the actions needed to create an email into a single, collaborative work environment. It empowers non-technical people to quickly and efficiently create quality emails in minutes that maintain all corporate branding and regulatory requirements. It reduces bottlenecks and fulfills marketers’ requests on time. 

An effective email creation platform will include the following features:

 	Drag-and-drop, no-code functions
 	Reusable modules and templates that eliminate the risk of broken code
 	Brand and compliance guardrails
 	Integration with workflows, image libraries, dynamic content sources, and more
 	Review and approval features that streamline and simplify the process

 	Email export services to integrate with email deployment services
 	Automatic link validation and tracking parameters
 	User role optimization for admins to set permissions
 	Custom elements, the option to embed custom HTML and CSS code in established guardrails for greater design flexibility 

The email marketing people
Depending on the organization, an email team may be multiple people for each function or individuals overseeing multiple functions. And, to be fair, email marketing is not the sole responsibility of any of them. They have other marketing and marketing operations duties. 

All too often, as email requests grow and email volume rises, there’s a tendency to hire more people. Throwing more bodies against the task doesn’t work in a high-velocity email operation that must scale. It just makes the problem more costly. 

It’s not about more people. Instead, the solution lies in using the people you have more effectively. In large measure, that’s possible when you use an email creation platform. It allows anyone to create an email in minutes. If someone can drag and drop, they can create emails. 

Most important, because the platform makes the process easy and fast, your team’s ability to handle email creation requests as well as their other responsibilities soars. Plus, the potential for employee burn-out plummets. An insurance policy, of sorts, is to make sure you are leading your team in the best possible way—for you and your team members.
The programs
Being able to create 5x the email volume your team had been generating before your company’s big bang event isn’t enough. More of the same won’t get you to where you need to be in terms of results. 

What’s called for here is a plan that gets email creation to work in a way that directly supports the growth your company is striving to achieve. The key is to optimize the beneficial synergies of the correct email creation process used by the right people in the right way.

Your team can’t get better if they can’t work smarter. To do that, you need technology that simplifies collaboration in ways that streamline email creation and deployment. An email creation platform needs to integrate with as many adjacent technologies as your martech stack might hold for that to happen, including:

 	Workflows like Asana, Workfront, or Wrike
 	Image libraries like AEM or Brandfolder
 	Dynamic content like Movable Ink or Liveclicker
 	Link tracking like Google Analytics or Adobe Analytics
 	Messaging like Microsoft Teams or Slack   
 	Every leading ESP and MAP

Having great systems available to be used by smart people are two of three factors needed to achieving a high-velocity email operation at scale. The third is knowing what to do with all you have access to via integrations.
The performance of a scaling email marketing operation
To have a high-performing, results-producing, high-velocity email operation, you need to measure a range of criteria. What you measure is a matter of preference or need, depending on the requirements of your leadership team or board. Regardless of your choice, make the measurement process repeatable and presentable. By doing so, you can validate that the right process, people, and programs are in place to deliver the results your company needs.  

Companies that put an email creation platform at the center of their email creation process produced high-quality emails at high velocity at scale and saw: 

 	A reduction in email creation time from 5‒10 days to just 4 hours
 	A 166% rise in the number of emails created per month without a headcount increase
 	On-brand and responsive emails 100% of the time
 	The ability to allocate 50% of developer time to more strategic work
 	A 5x increase in email production with 4x fewer touchpoints 
 	A saving of 254 hours per month of email team time for higher-value work
 	A doubling of email volume along with an 80% reduction in turnaround time

 	A 25% improvement in overall email team productivity
 	Reallocation of 60% of agency spend to strategic work
 	The ability to create 99% of emails without coding

To learn more, download the Stensul eBook, How to scale a high-velocity email operation.

#### [RSVP] Stensul's virtual session at Adobe Summit 2025
Adobe Summit 2025 is about two weeks away, and at Stensul, we’re already gearing up for a packed few days in Las Vegas. Not only will we be attending Adobe Summit in person (hope to see you there!), but we’ll also be hosting a very special virtual session for those attending Adobe Summit Online.
As many seasoned marketers know, Adobe Summit is the premier event for enterprise marketers looking to stay ahead in digital marketing, content operations, and customer experience. It will take place at the Venetian Convention and Expo Center in Las Vegas from March 18-20, 2025. For those attending online, the free virtual sessions will be March 18 and 19, 2025.
Register for online attendance here.
But, don’t think that just because you’re not able to make it to Las Vegas this March that you’ll miss learning about the impact real marketers are seeing daily with an unblocked content supply chain.
Our very own CEO, Noah Dinkin, will host an exclusive virtual session on Wednesday, March 19, 2025 highlighting how leading enterprises are identifying and fixing the bottlenecks in their content supply chain—and seeing real impact.

Join Stensul for a free virtual session
In our free virtual session, “A Proven Framework to Boost Campaign Creation Speed”, we’ll help you:


 	Understand the three bottlenecks currently holding most teams back.
 	Map your creation operating model to identify the bottlenecks.
 	Identify the next steps to help your team move fast, stay efficient, and govern confidently.

 
[Register now]
The harsh truth for many marketing teams is this: Disparate teams, messy workflows, and clunky approvals impede your content production speed and business impact.
Although wasted resources, lower engagement, and lost revenue are the very real results of an inefficient content creation process, they’re all things that marketers can remedy if they simply have the tools and model to do so.

What you’ll learn
We don’t believe in just talking about a problem. We believe in finding—and sharing—a solution.
In this virtual session, you’ll see firsthand how leading enterprises are breaking free from content creation bottlenecks and transforming their creation operating model to improve team efficiency and performance.
Most importantly, you’ll see how teams are leveraging innovative tech while integrating it with their existing tool stack.
During this session, Noah will reveal how modern marketing teams are tackling common content production roadblocks by:


 	Fixing a broken creation operating model to enable faster, more agile content execution.
 	Eliminating bottlenecks in email and landing page creation, collaboration, and governance.
 	Implementing a proven framework to streamline workflows, connect teams, and maximize their martech investments.

Who should attend?
This session will be beneficial for all teams who touch the content supply chain, but we designed this session specifically for enterprise marketing, operations, creative leaders who want to improve efficiency and scale their content production without sacrificing quality or control.

RSVP now
Don’t let an inefficient content supply chain slow you down. Reserve your spot today for our virtual session, “A Proven Framework to Boost Campaign Creation Speed”, and gain insights that will help your team deliver better marketing outcomes, faster.

Want to connect in person?
Stensul will also be on hand at Adobe Summit at booth #478. We’ll also be hosting several in-person events during Adobe Summit 2025:


 	VIP Dinner with Movable Ink and Stensul: Kick off the Summit on Monday, March 17, with an exclusive dinner at Delmonico Steakhouse inside the Venetian Las Vegas Hotel.
 	The Stensul Social @ The Oak Room: Join us on Tuesday, March 18, from 7:00 PM to 9:00 PM PT at The Oak Room Whiskey & Tequila bar in The Rockhouse. Enjoy pub games, networking, a DJ with karaoke, and a photo booth. Space is limited—RSVP now to secure your spot!

 
For more details on these events and to register, visit our Adobe Summit 2025 guide. We look forward to connecting with you at Adobe Summit 2025!

#### [WATCH] A fireside chat with Adobe, Stensul, and World Vision Canada
Creating personalized customer experiences isn’t just a competitive advantage—it’s a necessity. However, many organizations still rely on the outdated “batch-and-blast” approach to email marketing, which often results in disengaged audiences and missed opportunities.

To help organizations transition to more effective personalized marketing, Stensul and our friends at Adobe and World Vision Canada recently hosted an insightful discussion, “From Batch-and-Blast to Personalized Journeys.”

Before you jump into our on-demand webinar, get a sneak peek of what we discussed.
The problem with batch-and-blast
Batch-and-blast email marketing—sending the same message to an entire audience—has long been a staple in the marketer’s toolkit. While this approach might save time, it sacrifices relevance. Modern consumers expect tailored experiences that address their specific needs and preferences. Generic emails are no longer enough to engage today’s audience and can even harm your brand’s reputation.
Why personalization matters
Personalized journeys, by contrast, offer a way to build stronger, more meaningful relationships with your audience. By leveraging data and technology, brands can deliver the right message to the right person at the right time. The result? Increased engagement, higher conversion rates, and more loyal customers.
But the journey to personalization isn’t always easy. It requires a strategic approach, streamlined processes, and effective execution tools. That’s where Adobe, Stensul, and World Vision Canada come in.
Success story: World Vision Canada
One of the highlights of this session was our case study with World Vision Canada. The organization shared how they transitioned from a batch-and-blast approach to creating dynamic, personalized email campaigns that align with their donors’ unique interests and giving histories. By leveraging Adobe Journey Optimizer and Stensul’s Email Creation Platform, World Vision Canada:

 	Reduced email creation time from weeks to hours.
 	Increased donor engagement through tailored content.
 	Improved overall campaign performance by delivering messages that resonate.

Their success story is a powerful example of how organizations can achieve personalization at scale without overburdening their teams.
The power of Adobe Journey Optimizer and Stensul
Adobe Journey Optimizer enables brands to orchestrate seamless, personalized customer journeys across multiple channels. Its robust features include real-time insights and automated decisions, empowering marketers to deliver contextually relevant experiences.

Meanwhile, Stensul simplifies the email creation process, allowing teams to produce high-quality, on-brand emails quickly and efficiently. Together, these tools help organizations unlock the full potential of personalization while freeing up time for more strategic initiatives.
Key takeaways for marketers
If you missed the fireside chat, tune into the webinar below to unlock these key takeaways:

 	Prioritize relevance: Personalization is key to capturing and maintaining audience attention. Use data to understand your audience and craft messages that meet their needs.
 	Leverage the right tools: Technology like Adobe Journey Optimizer and Stensul can streamline your processes, enabling your team to focus on strategy rather than execution.
 	Start small: Transitioning from batch-and-blast to personalized journeys doesn’t have to happen overnight. Begin with simple personalization tactics and gradually expand your efforts as you build confidence and capability.
 	Collaborate across teams: Personalization often requires input from multiple departments. Foster collaboration between creative, marketing, and IT teams to ensure a seamless process.

Watch now on-demand
Ready to transform your marketing strategy? Watch the entire session on-demand to learn more about how Adobe, Stensul, and World Vision Canada are driving impactful personalization. Gain deeper insights, practical tips, and inspiration to take your campaigns to the next level.

Access the webinar now

Personalization isn’t the future of marketing; it’s the present. Don’t let your organization get left behind. Take the first step toward delivering exceptional customer experiences today.

#### [WATCH] Future-proof your email marketing operations in 2025
With Q1 behind us (gulp!), it’s time to start thinking about the rest of the year ahead. Increasing demand for swift, personalized campaigns has exposed the limitations of traditional marketing technology stacks, which often hinder agility and efficiency.

Recognizing these obstacles, we’re aiming to equip marketing professionals with actionable strategies to navigate and excel in this dynamic environment. That’s why we hosted a free webinar, "Future-Proof Your Email Marketing Operations in 2025” to help teams evolve their workflows and make 2025 the best year yet.
Two major changes in the state of the marketing union
1. The evolving role of marketing operations
There’s been a major transformation of marketing operations roles. Historically, these positions were primarily executional, focusing on implementing predefined strategies. However, as the marketing landscape has grown more complex, there's a pronounced shift toward strategic, growth-focused roles that align closely with go-to-market (GTM) strategies.

This evolution necessitates a reevaluation of team structures and responsibilities to ensure that marketing operations can effectively drive and support overarching business objectives.
2. Challenges with traditional tech stacks
While once effective, traditional marketing technology stacks are increasingly inadequate in addressing the needs of modern email marketing.

These systems often lack the flexibility required for rapid campaign deployment and personalization, leading to operational bottlenecks. Such inefficiencies can result in delayed campaigns, missed opportunities, and a diminished ability to engage audiences effectively.
Strategies for future-proofing email marketing operations
To address these major challenges, we brought in experts from across the marketing world to discuss how traditional marketing technology stacks aren’t optimized for speed or agility—and how to plan for the future.



We discussed:

 	The collaborative content supply chain—Streamline feedback collection and approvals while maintaining brand consistency and compliance…all without adding extra headcount.
 	Integrating tech stacks for seamless operations—Make the most out of your CRM and ESP functionality with various tools and tech.
 	Automating processes to alleviate workloads—Leverage AI to reduce manual tasks, streamline workflows, and improve campaign performance.
 	Adopting agile workflows—Implement agile methodologies to enable marketing teams to respond swiftly to market changes and customer preferences.

By embracing strategic role evolution, reevaluating technological infrastructures, and implementing agile, forward-thinking strategies, organizations can position themselves for sustained success in the ever-changing digital marketing landscape. The insights from our webinar serve as a valuable guide for those seeking to future-proof their email marketing operations.
Watch now on-demand
Ready to transform your marketing strategy? Watch the entire webinar on-demand to learn more about future-proofing your marketing strategy for the rest of 2025—and beyond.

Access the webinar now.

#### 10 things you might be doing wrong creating emails
Email creation is a complicated process. In all likelihood, it takes more time and money than you’d like. Don’t feel too bad about that. Around 80% of all brands take more than one week to create just one email. That’s one of the key findings of research recently conducted by Stensul.


We surveyed people just like you to better understand how they were creating emails. Respondents included designers, developers, marketers, and marketing operations managers as well as those who work to make certain the emails their organizations are creating are compliant with company branding guidelines and appropriate regulations.

Interestingly, these email marketing pros, from a range of industries and types of companies, were doing things that were costing them lots of time and money in creating emails. In the course of our investigation we found there are 10 things you and your team creating emails might be doing wrong that cost plenty of time and money. By correcting those errors you can reallocate that time and money to activities that improve the efficiency of the email creation process and the effectiveness of the emails themselves. 

Read on to learn the 10 mistakes you and other marketers might be making when creating emails.

1. Initiating an email creation effort without having clear, measurable objectives in place.
If you have no idea what you’re shooting for, how will you know if you’ve hit the target? It’s as simple as that. Yet many creators do not set goals before creating the email. Some suggest that because email has shown itself to be a strong performer, time and again providing an ROI around 40%, objective setting isn’t always necessary. Yes, email works, but it works best when you define performance parameters.
2. Starting to create emails without all involved being on the same page.
Any process without a plan is headed for disaster. In email that plan is called an email brief. It’s a document that spells out—for each team member—where to go, how to get there, and what to do if anyone gets lost. If you wonder what constitutes an effective email brief, check out the Stensul eBook, 6 keys to an effective email brief.
3. Not knowing what team members are doing or making the progress they should.
The typical way an email is created is susceptible to bottlenecks that slow down the process and increase the cost. But with visibility into the process—from the email request to deployment to an ESP/MAP—you can prevent minor slowdowns from becoming massive shutdowns. To get an end-to-end view, consider using an email creation platform to create your emails.
4. Creating emails in a way that inhibits collaboration and prevents optimum efficiency and performance.
Most emails are created by disconnected team members using single-purpose tools. That’s fundamentally why emails are so difficult to create. This approach produces lots of unnecessary and avoidable back-and-forth, eating up valuable time and money. Using a collaborative email creation platform changes all that. Creating emails this way is simpler and faster, yielding content that’s more engaging so your email yields stronger results.
5. Not having enough time to test to provide a better subscriber experience.
More than 75% of respondents to our survey said they have little time to invest in high-value strategic initiatives like analyzing performance to make better use of deployment platforms. Chances are your time is also taken up by often-manual email creation activities and lengthy, asynchronous, and unproductive review and approval procedures. An email creation platform cuts creation time allocation from weeks to days, and days to hours, giving you the time needed to make your emails perform even better with A/B testing and other refinements.
6. Being uncertain about the branding or regulatory compliance of every email created.
If your organization is creating emails the way most do, there’s no certainty whether the result is on-brand emails. An email creation platform with robust guardrails ensures emails use only the latest branding as well as the latest regulatory information every single time. 
7. Finding the emails you create don’t check off all the boxes for accessibility.
The American with Disabilities Act (ADA) is a law that requires businesses not discriminate against any person with a disability, including vision impairment. There are steps you must take to ensure an email’s text, design, and technology work for vision-challenged subscribers. An email creation platform lets you be certain your emails comply with ADA requirements for accessibility.
8. Not having a process to ensure what has to be fixed is, in fact, fixed.
Research found that QA issues relating to design, rendering, and tracking need to be re-addressed 8 out of 10 times because they weren’t avoided or solved the first time. An email creation platform brings QA upstream to significantly reduce issues from happening in the first place or make them easy to handle in the unlikely event they occur.
9. Integrating your email creation process only with ESPs/MAPs.
By not linking to other elements or layers of your marketing automation stack—like workflows, image libraries, link tracking or messaging platform—the email creation process takes more time while raising the potential for bad things to happen to good emails. An email creation platform brings everything together to further simplify and streamline the entire process, especially when it integrates with other parts of a martech stack.
10. Being unable to handle increases in email volume growth.
Everyone in your organization wants to use email because it’s an effective marketing and/or communications channel. That means you have to be able to scale to meet volume increases in a way that meets requesters’ needs on timing, without adding staff or sacrificing quality. An email creation platform lets you do so with ease.

The way to avoid these 10 costly mistakes is to put an email creation platform at the center of your email creation process. To see the Stensul Email Creation Platform™ in action, click here.

#### 10 Things You Need to Check Before Deploying a Marketing Email
If you’re trying the traditional approach to building your marketing emails then you’ve got an uphill battle ahead. Catching errors during the multiple rounds of revisions (and the constant back and forth) can be a nightmare. So, it’s no surprise that you’d hesitate before pressing send on any marketing email.

Fortunately, we’ve got a handy checklist below to make things just a bit easier! Read on to discover the essential email elements that you’ll need to check before sending your next email.
1. Content objective ‍


Image by Manolo Chrétien on Unsplash
First things first, work out what you want to say in your email!

What are you trying to achieve with this email? Are you communicating about a new product, promotion, or project? Determine your content objective and messaging so your copywriters and designers have clear directives.

Once the email is built, check that the messaging and design reflect that initial content objective. Is your message effectively conveyed? If it’s not, then you might need to go back to the drawing board.
2. Spelling and grammar‍‍


Photo by Urmi (License: Creative Commons BY)
Once the copy is finalized by your copywriters, it’s handed over to the designers and developers. However, after multiple rounds of revisions, it’s easy for errors to slip through.

It’s important to check for spelling and grammar errors at every stage of this process to ensure no small changes or errors were accidentally added.

Before sending, review the email one more time and get another set of editorially-savvy eyes to look it over as well!
3. Subject line 


Image by Adam Jang on Unsplash
Your subject line could be the deciding factor that determines whether someone clicks on your email or not.

Give yourself the best odds by keeping it under 50 characters, subject lines that are too long don’t perform as well.

Additionally, don’t use dollar signs, special characters, or trigger words like free or click in the subject line as there’s a higher probability that the email will go to spam.

Prior to clicking send, make sure the subject line is short, succinct, and relevant.
4. From/reply to line 


Image by Braydon Anderson on Unsplash
The from/reply to line allows people to see who the email is from and who they’re replying to.

To ensure your email is easily recognizable, use your name or brand name in the from/reply to line.

This will provide your subscribers with some clarity, give your email some authenticity in their inbox, and hopefully encourage lots of opens!
5. Call-to-action (otherwise known as CTA)‍


Image by Deanna Ritchie on Unsplash
The call-to-action (CTA) is often determined by the content objective, as it’s the action that you want people to take after reading your email.

Does your CTA accurately reflect the core objective of your email? Why are you driving people to that page or promotion? You should have one primary CTA in the email, rather than a range of CTAs that’ll only confuse the reader. Examine the strategy behind your CTA before moving forward.

Also, it may seem obvious, but make sure that the CTA button is working correctly! Whether it links to a landing page, pops up a contact form, or downloads an asset, the CTA button needs to work seamlessly. Run a few tests and try clicking the CTA button on both PC and mobile.
6. Links


Photo by Urmi (License: Creative Commons BY)
Broken links can be a deal breaker for both the CTA button and any part of an email. It looks unprofessional, tarnishes your brand, and frustrates your readers.

It’s a massive face-palm moment for any marketer, so avoid it by checking all links are working correctly before blasting that email.

Additionally, if you’re using UTM links make sure you track them effectively. Many brands use spreadsheets to create UTM parameters and tracking links, which leaves a lot of room for error.

If you’re using Stensul, UTM parameters and tracking links can be baked into the modules that you use in your emails (no copy/pasting required) to ensure standardization.
7. Brand compliance


Image by Ronald Cuyan on Unsplash
While your designers, developers, and legal team have scoured every inch of your email, it doesn’t hurt to do a final sweep for brand compliance.

Sending out an email with an old logo, wrong color, or off-brand image will confuse consumers and deliver a disjointed brand experience.

With Stensul’s platform, you can set strict brand guardrails for each of your company’s teams, ensuring all the correct colors, fonts, images, designs, and legal requirements are used.
8. Email client compliance ‍


Image by Mark Kamalov on Unsplash
Are your emails showing up differently in Gmail versus Outlook?

Constantly testing to ensure each new iteration of your email is appearing correctly across all email clients is a massive pain.

Even small design changes can throw an email off its game. Do a final check across all email clients to ensure your email shows up perfectly (or wink, wink, use Stensul and you won’t have to worry about that).
9. Mobile responsiveness‍


Image by Agê Barros on Unsplash
With 46% of emails opened on mobile devices, it’s critical that your emails display well on mobile.

When building your email, think about whether you want to take the mobile responsive or mobile optimized approach.

Once your email is ready to send, test it first across a range of devices, both PC and mobile, to ensure it appears correctly. You don’t want to deter mobile users from engaging with your brand just because your email’s text is too small on mobile!
10. Segmentation ‍


Image by Nik MacMillan on Unsplash
Before sending that email to thousands of people, don't forget to double check who you're sending it to.

The message you send to customers could look a lot different than what you'd want to communicate to prospects. If you haven't properly segmented your list, you might find yourself sending an apology email later.
‍
Want to simplify this checklist? Find out how Stensul can help.

#### 15 email compliance risks enterprise marketing teams can't afford to ignore
Most email compliance conversations focus on what marketers do wrong. The harder conversation is about what the system allows them to do at all.

When brand and compliance guardrails aren't embedded in the creation process itself, the risk isn't just inconsistent emails. It's legal exposure, brand damage, and operational chaos, which compounds quietly across every campaign your team sends.

A single CAN-SPAM violation can cost $43,792 per email. GDPR fines reach €20 million or 4% of global revenue. And those are just the risks you can quantify. The slower costs, such as brand erosion, approval bottlenecks, and rework cycles, are harder to see but just as real.

Here are 15 email compliance risks enterprise marketing teams face when compliance isn't built into the creation process from the start. The first ten are the ones most teams know about. The last five are the ones that tend to go undetected until the damage is done.
The 10 major email compliance risks
1. Regulatory violations (CAN-SPAM, CASL, GDPR)
Without required compliance elements — unsubscribe links, physical address, consent language — campaigns can go out in violation of email marketing law. Not because anyone intended to, but because nothing in the process made it impossible to skip.

The consequences: regulatory fines, legal exposure, and blocklisting by major email providers.
2. Missing or broken unsubscribe mechanisms
Unsubscribe links get moved, broken, or removed during editing, often without anyone realizing the legal implications. Gmail, Yahoo, and Outlook all treat high spam complaint rates as a sender reputation signal. Once your score drops, it affects every campaign, not just the one that caused the problem.
3. Off-brand messaging and design
When creation allows unconstrained editing, design drift is inevitable. Teams change fonts, adjust colors, modify logo placement, rewrite CTA copy. No single edit seems significant. Across dozens of campaigns and multiple teams, the cumulative effect is a brand that no longer looks or sounds like itself.

Brand inconsistency isn't just an aesthetic problem. It's a trust problem, and trust is harder to rebuild than it is to protect.
4. Legal disclaimer errors
Financial services, healthcare, and other regulated industries require specific disclaimer language in marketing communications. Without controls in place, three things reliably happen: disclaimers get deleted, outdated language gets reused from old campaigns, and legal approvals get bypassed because the process wasn't enforced upstream.

Each of those is a compliance event waiting to happen.
5. Data privacy exposure
Uncontrolled personalization creates data privacy risk. Dynamic fields and personalization tokens that haven't been validated against GDPR or CCPA requirements can surface sensitive customer attributes or internal data in outbound communications. The capability isn't the problem. Uncontrolled access to it is.
6. Accessibility failures (ADA / WCAG)
When teams freely restructure layouts or ignore contrast and alt text standards, accessibility compliance breaks down — often invisibly, until it results in a legal complaint or an audit. Since 60–80% of emails are opened on mobile, and a significant share of recipients rely on assistive technology, this isn't a niche concern. It's a standard.
7. Deliverability damage
Improper formatting — excessive images, broken HTML, unauthorized tracking scripts — can trigger spam filters at the infrastructure level. Lower inbox placement doesn't announce itself. You watch open rates decline and assume it's the content. It's usually the creation process.
8. Security and phishing risk
When arbitrary links or unreviewed CTAs can be added to outgoing email, the attack surface expands. Malicious or accidental links create phishing risk, brand impersonation exposure, and recipient trust loss that takes years to recover from.
9. Approval workflow bypass
Fully editable email creation is, functionally, an approval bypass mechanism. When marketers can change claims, offers, pricing, and disclaimers without triggering a review, those changes go to market unreviewed. Legal and brand teams only find out after delivery, which is the worst possible time.
10. Operational inefficiency and rework
Without governance built into creation, every email requires manual QA. Legal teams review more. Brand teams correct mistakes after the fact. The downstream cost shows up as slower campaign launches, higher production costs, and the kind of compounding burnout that accumulates across marketing ops teams managing an impossible review load.
The 5 silent email compliance risks
These don't trigger immediate alarms. They compound gradually, often undetected across hundreds of campaigns, until the damage is visible enough to require a serious response.
11. Brand drift over time
Small edits accumulate. Slightly different colors. A modified CTA style. Inconsistent spacing. Individually, none of these registers as problems. Collectively, over months or years, campaigns stop looking like they come from the same company.

Brand erosion happens slowly enough that leadership often doesn't notice until customer trust and recognition have already dropped. By then, the drift has spread across every campaign in the archive.
12. Outdated legal or regulatory language
Legal language changes. Privacy wording evolves. Financial disclaimers get updated. Without locked compliance modules, old language keeps circulating — reused from previous campaigns, copied from emails that are no longer compliant, spread quietly across every new send.

You can end up with hundreds of campaigns carrying expired compliance language before anyone catches it.
13. Broken personalization tokens
Most ESPs support dynamic tokens: {{FirstName}}, {{Company}}, {{AccountManager}}. Without safeguards, those tokens can fail silently — sending emails that open with "Hi {{FirstName}}, we have an offer for you."

It looks automated. It undermines credibility. And it often reaches thousands of recipients before anyone notices. Check out our complete guide to personalization for enterprise marketers.
14. Mobile experience degradation
Freely edited layouts introduce rendering issues that only appear on mobile: stacked images that break, CTAs too small to tap, responsive behavior that stops working. Since the majority of email opens happen on mobile, this silently kills engagement and never shows up in a creation review.
15. Hidden tracking and privacy violations
Without controls over what can be inserted into outgoing email, teams may add unauthorized tracking pixels, third-party scripts, or non-approved links. Each can quietly introduce privacy compliance violations and data governance exposure, visible only when something triggers an audit or a regulatory inquiry.
The core issue
The pattern across all 15 risks is the same.

When compliance depends on process documentation and brand guidelines, it depends on human memory. People miss things. New team members don't know what they don't know. Campaigns go out under time pressure.

When governance is embedded in how content is created — when the rules travel with the work rather than following behind it — mistakes become structurally harder to make. Compliance isn't an outcome of vigilance. It's an outcome of design. This is something we call Governed Creation™, the modern creation operating system that embeds governance directly into how content is created.

The shift enterprise marketing teams are making isn't about adding more rules for people to follow. It's about moving brand integrity, legal alignment, and operational consistency upstream, so that what arrives at review is already right.
FAQ
What are the biggest email compliance risks for enterprise marketing teams? The most common are regulatory violations (CAN-SPAM, GDPR, CASL), missing unsubscribe mechanisms, legal disclaimer errors, data privacy exposure, and off-brand messaging. These risks are significantly harder to introduce when governance is embedded in the creation process rather than applied during review.

What happens when email compliance isn't governed at the point of creation? Compliance and brand consistency rely on individual judgment at every stage of production. This leads to errors that compound across campaigns — regulatory violations, brand drift, broken personalization, and approval bypasses that surface only after delivery.

What is email governance in marketing? Email governance is the practice of embedding brand, legal, and compliance standards directly into the creation process — through locked modules, restricted editing permissions, and enforced approval workflows — so that standards travel with every campaign regardless of who builds it.

How does governed email creation reduce compliance risk? When guardrails are built into creation rather than documented in a style guide, they enforce themselves. Every campaign produced within a governed workflow is already aligned to brand, legal, and compliance standards before it reaches review — reducing the correction burden and the risk of something non-compliant reaching market.

#### 2024 Year in Review: Stensul’s achievements and innovations
Here at Stensul, we decided to take this opportunity to reflect on our own eventful happenings from the past year—recapping the biggest milestones and innovations we achieved in 2024. Throughout the year, we’ve made a number of strategic investments aimed at helping customers achieve greater value from our Marketing Creation Platform™. From new integrations and product features to the expansion of our executive leadership team, 2024 was truly a banner year for Stensul. 

Purpose-built for the enterprise
The Stensul Marketing Creation Platform is purpose-built for the needs of the enterprise. Our goal is to fit seamlessly into any organization’s existing processes and workflows. Throughout the year, we’ve made several key upgrades to improve efficiency and enhance the user experience for enterprise teams.
For example, we enhanced our integrations with several of the top enterprise work management tools like Workfront and Asana. These improvements foster smoother collaboration, helping teams to manage and execute marketing campaigns more efficiently from their existing systems of record.
We also enhanced our integration with Movable Ink, a popular platform to create dynamic and customized image content for emails. Now, marketers can preview and adjust how their Movable Ink content will display for each unique subscriber—without ever needing to leave the Stensul Builder.
These are just a few examples of the ecosystem upgrades we’ve made to improve productivity and reduce complexity for enterprise teams. We have a lot more in the works for 2025 and are excited to unveil other enterprise ecosystem enhancements in the months to come.
Best-in-class integrations: Zeta and Adobe Journey Optimizer
Stensul works with a wide range of leading marketing automation platforms (MAPs) and email service providers (ESPs). We continually strive to improve our integrations with these strategic partners in an effort to make our customers’ lives easier. 
To that end, we launched two marquee integrations this year that have proven to be incredibly effective for our customers: Zeta and Adobe Journey Optimizer (AJO). 
The new Stensul-Zeta integration allows teams to push emails, landing pages, and campaign modules created in Stensul directly into the Zeta Marketing Platform. Teams benefit from the Stensul no-code, modular creation capabilities while also leveraging Zeta’s powerful orchestration and analytics features. Users can test, configure A/B subject line tests, and even schedule email sends—all while maintaining control over the creative process in Stensul.
The Stensul-AJO integration—launched earlier this year—combines the Stensul intuitive email customization capabilities, brand guardrails, and native workflow management with AJO’s advanced journey orchestration and personalization. This integration allows teams to achieve new levels of personalization and scalability without risking brand compliance.

New product features to supercharge marketing creation
In 2024, Stensul launched several new product features designed to optimize campaign performance and streamline the marketing creation process. 
First, we launched a powerful new Email Testing feature that allows marketing teams to preview emails across multiple scenarios. Whether you want to preview different email clients, light mode vs. dark mode, or how an email will render on mobile or desktop, we’ve got you covered. Email Testing gives marketers the peace of mind to know their campaign will deliver a positive subscriber experience while ensuring it will live up to its full revenue potential.
We also made several important upgrades to our Landing Page Builder in 2024 to give customers more flexibility. 
For example, we launched new features like custom fonts, new vertical alignment controls, and improved drag-and-drop design functionality. These new capabilities allow teams to create and deploy pages quickly without sacrificing brand consistency or pulling technical resources.
Stensul also launched our Scripted Dynamic Content Authoring feature, which allows non-technical marketers to autonomously create dynamic content variations without pulling developer resources each time they want to personalize content in an email. Click here to learn how to leverage Scripted Dynamic Content Authoring with platforms like Salesforce Marketing Cloud (SFMC). 
Each of these product milestones represents our commitment to making marketing creation as intuitive and effective as possible—and our customers are reaping the benefits. For example, our Landing Page Builder can reduce the time needed to create landing pages by up to 80%.

Our vision for 2025: building for the enterprise 
As we look ahead to 2025, Stensul will continue making strategic investments for the enterprise, from ensuring greater collaboration across enterprise business units, to enhancing our AI functionality, and continuing to bring every stage of the creation process into the Stensul platform. Whether you’re a skilled developer or a non-technical marketer, we’re here to help everyone on any team create, collaborate, and govern their campaign creation across any use case. 
To learn more about what’s coming from Stensul in 2025, request a demo today.

 

#### 2025 product highlights: raising the standard for modern creation
2025 product highlights at a glance

In 2025, Stensul focused on helping enterprise marketing teams move faster without losing quality or brand governance. Releases centered on AI-assisted creation, more reliable design-to-build workflows, faster multi-channel landing pages, smoother collaboration, and clearer campaign organization. Key updates included:

 	AI email creation from prompt to structured draft
 	AI-powered text updates and Smart Duplicate
 	Landing page permissions, drag-and-drop enhancements, and new mobile controls
 	Real-time commenting, automatic module updates, and AEM image access

What did Stensul set out to solve in 2025?
2025 was a year defined by momentum. Enterprise teams looked for ways to move faster without sacrificing the quality, consistency, or brand integrity their organizations rely on. That required more than just speed—it required structure. Clear guardrails, smarter workflows, and tools that help teams create confidently, even as channels and campaign demands continue to grow.

This year’s releases focused on making everyday work feel lighter and more intuitive, supporting the way modern marketing teams prefer to operate: with clarity, with flexibility, and with the assurance that governance is working in the background to keep everything aligned.

Here’s what we shipped this year to help teams create with more ease and more impact.
How did Stensul use AI to speed email creation in 2025?
AI became a natural part of creation workflows in 2025. Stensul AI features were built to accelerate the moments where teams most needed support: getting started, iterating quickly, and staying consistent at scale. The goal wasn’t just to generate content faster, but to help teams move quickly while keeping brand standards intact.
Stensul AI Email Generator: From brief to draft in seconds
What it does: With a prompt and template selection, teams can generate a structured, editable first draft directly in Stensul.

Why it matters: High-quality first drafts help creators move faster and accelerate campaign execution.
Stensul Text Regenerator: Smarter copy with less effort
What it does: Teams can rewrite headlines, CTAs, or full body sections in a click.

Why it matters: Refinement stays in flow. Creators can polish drafts quickly without leaving the platform.
Stensul Smart Duplicate
What it does: Instantly create a new email from an existing one, ideal for A/B tests, translations, or iterative campaigns.
Why it Matters: Optimized and personalized content can be spun up in seconds.
What Landing Page Builder improvements did Stensul ship in 2025?
Building emails and landing pages in a single platform creates efficiency for marketing teams and governance across assets. 
Landing page element permissions and drag and drop enhancements
What it does: More granular permissions and improved layout controls allow marketers to build complex landing pages with confidence.

Why it matters: Teams can move faster while keeping pages aligned to approved brand standards.
New mobile optimization capabilities
Responsive experiences became easier and more precise with:

 	Device-based hide/show controls to customize which elements appear on desktop, tablet, and mobile.
 	Device-specific styling to adjust text, spacing, imagery, and layout independently for each device.

Why it matters: Multi-device experiences no longer require workarounds, and brand consistency holds across screens.
Layout control and design flexibility
What it does: Adds advanced element permissions, module locking, and the ability to create, save, and reuse custom modules from a shared library.

Why it matters: Admins gain more control over how pages are built, while teams can work faster and more confidently without risking accidental layout or design change.
Brand consistency and guardrails
What it does: Centralizes brand styling through Brand Books and editor settings that define colors, typography, buttons, images, and what users can edit.

Why it matters: Teams can build landing pages that stay visually consistent without needing constant review or manual corrections.
Collaboration and feedback
What it does: Adds inline annotations and commenting directly on landing pages, with tagging, replies, resolution states, filters, and notifications.

Why it matters: Feedback stays tied to the page and viewport it applies to, making reviews clearer and reducing back-and-forth during iteration.
Integrations and workflow acceleration

 	Eloqua landing page export 
Export landing pages directly to Eloqua via API.
 	Pardot landing page export
API-based export with folder and campaign configuration.
 	Eloqua form import 
Import published Eloqua forms directly into landing pages.

Why it matters: Teams can move from build to launch faster by eliminating manual exports, reuploads, and reconfiguration across systems, reducing delays and execution errors.
How did Stensul improve reviews and governance in 2025?
Collaboration plays a major role in how quickly campaigns move. This year’s updates focused on giving teams more clarity and reducing the friction that often emerges during reviews and approvals.
Commenting in Stensul Email Builder
What it does: Real-time comments live directly in the builder.

Why it matters: Feedback happens in context. Reviews stay organized. Approvals move faster.
Automatic module updates
What it does: Layout and style updates can cascade across emails automatically while preserving content like copy, links, and toggles.

Why it matters: Large teams stay aligned as designs evolve. It helps prevent silent drift at scale.
Adobe Experience Manager + Stensul
What it does: Teams can access approved AEM images directly in Stensul.

Why it matters: No manual file transfers. Only compliant, approved assets make it into campaigns.
Accelerating workflows: working smarter and faster
Campaign velocity often depends on how well teams organize and structure their work. These improvements give teams more clarity and control as they scale.
Projects
What it does: Emails and landing pages can be grouped into projects with metadata like start and end dates and descriptions.

Why it matters: Planning and tracking feel more intuitive, especially for large programs.
Dashboard views
What it does: Dashboard Views let admins define and control the views available in the email dashboard, configuring filters, access, and order so users see exactly what’s relevant to them.

Why it matters: Custom views help teams find the right emails faster and stay focused on the work that matters. By tailoring views by role, user, or workflow, admins reduce noise and make the dashboard easier to use as teams scale.
Looking ahead
2025 set a stronger foundation for how teams create, not by adding complexity, but by making the entire process feel clearer, more connected, and more dependable. Every update this year was designed to remove friction, strengthen alignment, and ensure the guardrails teams rely on stay consistently in place to support faster, higher-quality outputs.

As we move into 2026, we’ll keep building on that foundation with even more ways to streamline collaboration, expand multi-channel capabilities, and bring greater intelligence and structure into every step of the creation experience. The goal remains the same: help teams work with confidence, consistency, and an easier path from idea to execution.

See how leading teams move faster with Stensul. [Schedule a demo.]

#### 2025's biggest marketing transformations (so far): What we learned during conference season
Stensul participated in Adobe Summit, Gartner Symposium and Xpo, Salesforce CNX, and Movable Ink Think Summit, and a clear theme emerged: AI is no longer just a buzzword—it's a catalyst reshaping marketing operations, creativity, and customer engagement. In this post, we're diving into some of the biggest conference season trends we spotted while attending and speaking at the industry's leading events and conferences.
1. AI agents are reshaping marketing workflows
At Adobe Summit 2025, Adobe introduced ten AI-powered agents through its Agent Orchestrator platform, designed to automate tasks such as data analysis, content creation, and customer journey optimization. These agents enable marketers to produce multilingual, targeted content efficiently. 

This is also where Stensul debuted our integration with Adobe GenStudio for Performance Marketing. This collaboration empowers brands to accelerate their email creation workflows by seamlessly transforming AI-driven email concepts into production-ready emails that can be deployed via any ESP or MAP. All without touching code.

Similarly, Salesforce unveiled "Agentforce" at CNX 2025, integrating autonomous AI agents across its platforms to enhance customer service and marketing productivity.

Movable Ink's Think Summit showcased the launch of "Agentic Campaigns," AI-driven features that automate campaign execution, managing personalized content, subject lines, and send times within brand-set rules. These innovations have led to a 25% increase in revenue per send and a 15% increase in clicks. 
2. Governance is the new growth lever
While AI offers immense potential, its benefits can be undermined without proper governance. Gartner's research indicates that 27% of CMOs are not investing in generative AI. And, less than half realize significant benefits, often due to a lack of AI governance.

Stensul's presentation from CEO and founder Noah Dinkin, "From Chaos to Control," (delivered at both Gartner Symposium and Salesforce CNX) emphasized the importance of rethinking governance by automating rules and processes within a centralized platform. This approach allows stakeholders to create production-ready assets more efficiently while ensuring compliance with brand standards. In fact, we believe in this topic so much that we think it's far more than a trend. It's the future for campaign creation. 

Bottom line: Reinventing campaign creation is necessary in an AI-led content creation world. Brands need to rebuild their operating models from the ground up and do so with AI-native capabilities and embedded governance at the core.

Take a peek at our proven SPEED Workflow Audit (download PDF) infographic to unblock your workflow today.
3. Operational bottlenecks are holding marketers back
Traditional campaign creation models are fraught with inefficiencies, often taking two to four weeks due to bottlenecks in design-to-code processes and distributed workflows. Stensul's platform addresses these challenges by enabling faster email creation—up to 30 times faster in some cases—and allowing specialists to focus on strategic work rather than repetitive tasks.

Gartner Symposium attendees echoed this sentiment, highlighting that over-engineered processes hinder growth. Integrating AI and automation into clear, repeatable processes can streamline workflows, reduce advertising waste, and improve campaign performance.
4. Personalization at scale is now table stakes
Another major conference season trend is how to scale and personalize. Personalization has become essential in modern marketing. Adobe's Brand Concierge and Movable Ink's AI-driven tools enable brands to deliver personalized experiences across channels. Salesforce's Agentforce also facilitates real-time personalization, ensuring that marketing messages resonate with individual customer preferences.

Stensul supports this trend by providing a platform that allows for the rapid creation of on-brand, personalized marketing assets, ensuring consistency and relevance in customer communications.
5. The rise of the agentic marketer
The concept of the "agentic marketer" emerged prominently at Salesforce CNX 2025, referring to marketers who leverage AI agents to automate tasks, allowing them to focus on strategic decision-making. This shift empowers marketers to deliver more impactful campaigns with greater efficiency.

Stensul's platform aligns with this evolution by enabling marketers to automate routine tasks and focus on creative and strategic initiatives. This fosters a more agile and responsive marketing environment. In fact, we just expanded our Stensul AI features to include expanding our existing AI offering in the platform to include the Stensul Email Generator. This feature enables you to automatically generate an entire initial draft email from a campaign brief, while ensuring the generated content is on-brand and within established guardrails. Teams can then use Stensul’s existing AI features to supercharge edits once an initial draft exists.
Final takeaway: AI needs a new operating model
The integration of AI into marketing is not just about adopting new tools; it requires a fundamental shift in operating models. Stensul advocates for a governance-first approach, ensuring that AI-driven processes are efficient, compliant, and scalable. By redefining workflows and embracing AI responsibly, marketers can unlock new levels of performance and creativity.

As we move further into the AI era, marketers must adapt by embracing new technologies and reimagining their operational models. The 2025 conference season trends prove just that. And, Stensul stands ready to support this transformation, providing the tools and frameworks necessary to thrive in this dynamic landscape.

#### 3 Ways Enterprises Can Streamline The Email Approval Process
The approvals process is often a major roadblock for email marketers. From branding to legal, product, finance, and a range of random people in between, there always seems to be one more stakeholder that has to take a look, while you’re just trying to get the campaign out the door.

Want to reach that final yes faster? We’ve compiled some easy ways to streamline the email approvals process in your enterprise.

Read on to discover how to cut out the manual processes and unnecessary steps that are plaguing your existing email approvals flow.
Switching up the status quo 


Image by Yung Chang on Unsplash
First up, take a hard look at your current workflow and determine the manual processes that are slowing you down.

These could include endless back and forths among the email team, waiting on brand and legal sign-off for each individual email, or last-minute changes that create unnecessary work for creatives.

By examining the entire email process, you’ll be able to identify the stages that take up the most time, and what can be cut.

How can you streamline communications within your team so there’s no more back and forth? Is there a project management tool that could help?

If you’re always waiting for brand and legal sign-off, then maybe creating custom modular templates can reduce the need for their involvement. Modular templates allow you to set specific brand guidelines and legal requirements, meaning each email you create is automatically brand and legal compliant.

When it comes to last-minute changes, creating project briefs and finalizing creative at each stage goes a long way. Keep reading to learn how.
Creating briefs right from the start


Image by Mark Duffel on Unsplash
Create strict briefs at the beginning of the email generation process, so that all requirements are clearly laid out (and can’t be changed at the drop of a hat), is crucial. Remember that short is sweet, lay out all the requirements you need but don’t overwhelm everyone with too many tiny details.

You should include details about the objective of the campaign, target audience, key messaging, call-to-action, creative needed, deadlines for each stage, and the stakeholders involved.

With this all included in one document, there should be less confusion across the team and other stakeholders about what the email generation process entails and what their involvement requires.

Additionally, by setting clear directives from the beginning, it should minimize the chance of big, last-minute changes down the line, like when someone decides to completely change the target audience or the key messaging of an email.
Finalizing creative at each stage


Image by Jo Szczepanska on Unsplash
Just what it says on the label!

Implement a zero tolerance policy on copy changes after the copy stage has been finalized and on design changes after the design stage has been finalized.

I know you’re probably all grumbling, “easier said than done,” but it’s all about setting boundaries and forcing stakeholders to learn new behaviors.

It may take a few months but over time they’ll learn that you mean business, and it’s easier to follow the rules than risk the wrath of the mighty email team!
Setting strict approval guidelines


Image by NeONBRAND on Unsplash
Create an approval workflow that dictates exactly who needs to sign off on emails, and try to limit this as much as possible.

Don’t let anyone sneak their way in, people will always suggest that someone else should just take a quick look, don’t let them. It’s a slippery slope.

Set strict deadlines for each approval, so you’re not endlessly waiting for sign off.

Automate this as much as possible by leveraging a project management tool of some kind that can send reminders and pester the stakeholders so you don’t have to.

Whatever approach you take, streamlining the email workflow can only lead to good things, like less time wasted by you and more time for actual strategic work.

Companies like Google, Disney, and Samsung use stensul to streamline processes and decrease email production time by 90%, so request a personalized demo and see for yourself.

#### 4 challenges marketers face when creating landing pages
Landing pages are a crucial part of marketing campaigns, yet creating them remains a persistent challenge for many marketing teams. Whether due to inefficiencies, technical limitations, or lack of control, these roadblocks slow down campaign execution and hinder marketing performance. And although there are a number of reasons for these hiccups, there are four common key challenges marketers face when building landing pages.

In this blog, we’ll dive into these challenges that challenge marketers, the most common ways landing pages are built today (and why they’re failing the teams who use them), and how to unblock a broken content supply chain.

But first, who actually touches landing pages, i.e., who will benefit from a better system?
The marketing players: Who creates landing pages?
Several people are involved in creating a landing page for a campaign—similar to those who touch a marketing email. Understanding who these players are and their roles can help avoid production delays and help ensure a landing page performs as everyone involved wants it to.

Marketing Ops manages marketing projects and ensures quality output. They focus on campaign strategy and analytics and rely heavily on specialized teams (who are often busy and expensive) to build landing pages and emails.

The Digital Team develops and deploys digital assets and content. They make campaign deployments as effective as possible by improving assets’ performance on each iteration. Their work is dependent upon the Web Team to build landing pages.

A Web Team develops and deploys web-based assets and content. This team develops web assets while maintaining the company website. Typically, they don't have much time to dedicate to landing pages since they receive many requests from other areas.

Sales works with Marketing to develop and convert opportunities. A Sales team needs to understand who is engaging with the campaigns in order to reach out to potential customers effectively. They use existing templates and the Marketing team to understand which content is most effective.

Product works with Marketing to define and educate buyers on the value of the product. This team creates content, defines the target audience, and assists in defining distribution channels and message optimization.

All of these roles have a stake in the landing page-creation game—and more importantly, they must work together to get a campaign out the door.
The challenges marketers face when creating landing pages
Now that we have a better understanding of who is involved in the process, we’ll review the major landing page challenges every team faces (regardless of role). Then, we’ll dive into the two common ways to build landing pages that lead to a disjointed workflow. What’s more, we’ll show you just how to spot these problems and what to do to fix them.

1. Time: the ultimate waiting game

Time is the most common obstacle when it comes to landing page creation. Marketers often depend on the Web Team to build pages from scratch or create new templates. This then leads to frustrating bottlenecks.

In many cases, marketers must squeeze new content into pre-existing templates that may not fit their needs, sacrificing agility and limiting A/B testing opportunities. The result? Delays that slow down campaigns and reduce their effectiveness.

2. Control: disjointed workflows and approval chaos

Marketing teams need more tools and resources to streamline the landing page creation process. Without a centralized system for building, managing, and approving campaign assets, teams struggle to maintain consistency across various touch points. Furthermore, inefficient review processes add unnecessary time pressure, making it even harder to launch campaigns quickly and cohesively.

3. Integrations: the ESP/MAP challenge

Marketers often build landing pages using email service providers (ESPs) or marketing automation platforms (MAPs), but these platforms offer rigid, inflexible templates that frequently require Web Team intervention. Even integrating an external landing page builder with ESPs or MAPs can be a major headache. Worse yet, when teams rely on hand-coded forms within these platforms, they risk functionality issues that further slow down deployment.

4. Usability: complexity vs. flexibility

Many landing page builders are either too complex for non-technical users or too rigid to accommodate evolving marketing needs. Marketers need a solution that strikes a balance—one that provides intuitive design tools and content flexibility while maintaining brand and design standards. Without this balance, teams struggle with inefficiencies, brand inconsistencies, and pages that fail to perform.
How marketers build landing pages today—and why it’s not working
In trying to deal with these four challenges, it’s obvious there’s a need to democratize the landing page creation process. Marketers and non-technical team members should feel enabled to create landing pages without waiting for Web Team availability. However, the two most common methods of landing page creation today don’t exactly support this goal effectively.

Let’s see why:

1. Stand-alone page builder

 	Very flexible but requires significant practice and training, leading to more time spent and difficulty scaling the creation process.
 	Lack of guardrails increases the risk of breaking brand guidelines, often requiring a centralized Marketing Ops role, which causes bottlenecks.
 	No built-in commenting and approvals function, raising the risk of errors or inconsistencies.

2. ESP/MAP page builder

 	Difficult to learn and easy to break, potentially damaging key relationships within the ESP/MAP.
 	Inflexible and changes usually require building a brand-new template, demanding the involvement of an ESP/MAP expert who may not be available when needed.
 	Requires coding knowledge or deep ESP/MAP expertise to make necessary adjustments.
 	Doesn't allow for seamless creation and sharing of email and landing page assets within the same platform.

The simple solution: a better way to build landing pages
As you can see, landing pages might only be one part of the content supply chain, but they’re a huge part of campaign success.

Far too many teams fall into this hamster wheel of creating content, suffering from inefficiencies, facing technical blockers, missing critical brand and quality errors, and wasting valuable time—rinsing and repeating.

While it can be daunting to tackle a workflow transformation cross-functionally, it’s necessary for a more efficient and effective content supply chain. This will ultimately lead to a more successful and intentional campaign—a win-win for all parties.

Luckily, the way to create better landing pages is the same way companies are optimizing email creation for campaigns: through an email creation platform with an integrated Landing Page Builder, like Stensul.

By placing an email creation platform with an integrated Landing Page Builder at the center of the campaign process, non-technical users are empowered to create landing pages efficiently and accurately while reducing reliance on Web Teams and ESP/MAP experts.

Here’s how:

 	Faster page creation through an intuitive, no-code interface.
 	Greater control with centralized workflows and built-in brand guardrails.
 	Seamless integration with ESPs, MAPs, and other martech stack components.
 	User-friendly experience that maintains consistency between emails and landing pages.

With this approach, non-technical users can create high-quality landing pages in less time and with fewer errors. This integrated approach ensures brand consistency and messaging alignment. Additionally, by keeping non-experts out of ESP/MAP platforms, you reduce the risk of critical system errors.

The best solution to a problem is one that meets you exactly where you are, with the tools and teams you already have. An integrated Email and Landing Page Builder, like Stensul, can help marketing teams realize even greater efficiency from their talent and enhanced value from their martech stack.

To learn more about what’s coming from Stensul in 2025 and how to up your landing page game, request a demo today.

#### 4 Reasons Why the Modular Email Template is Your New Best Friend
If you’re wondering what modular emails are, then you’ve come to the right place.

We’ve got the ultimate lowdown on your new best friend, and why you should switch things up today.

Modular emails allow marketers—without any technical knowledge—to easily generate on-brand, error-proof emails in minutes, rather than days or weeks.

In the stensul email generation platform, we preconfigure your brand guidelines into the platform and create modules that are custom to your brand aesthetic and needs.

Basically, email generation is the use of preconfigured email modules to generate emails quicker than ever before.

So what are the four biggest benefits of modular emails?
1. It’s all for you 


Image by Iyan Kurnia on Unsplash
With email modules, everything is customized specifically for your brand and its specific style guidelines and needs.

No need to worry about finding the right color code or font, everything is built into each module that you use.

So when you’re generating your next email, you can just pick the modules you need and go from there!
2. No time wasting


Image by Aron Visuals on Unsplash
How long does it take you to create a single email right now? A few days? Or even a few weeks?

The beauty of email modules is that you can easily create an on-brand, error-proof email in minutes.

You just assemble the modules, add copy and images, and generate compelling emails you want to send to your audience.
3. No compliance drama


Image by Nadim Merrikh on Unsplash
This new best friend will never give you any drama with brand, design, or legal compliance.

In the stensul email generation platform, we set brand, design, and legal guardrails within each pre-configured module to ensure each email is compliant and consistent.

This could range from being CAN-SPAM or GDPR compliant to setting restrictions around font, colors, logos, sizing, watermarks, and copy.
4. Easy to befriend (and use)


Image by Jennifer Burk on Unsplash
This is the easiest friend you’ll ever make.

The preconfigured modules in an email generation platform allow you to avoid messing around with HTML, which is a huge advantage for many marketers who aren’t fluent in HTML.

Working with email modules and a platform that automatically generates HTML allows you to get around that easily.

Empowered to generate the emails you envision (without all of the back and forth with designers and developers), you’ll see huge time, cost, and energy savings, which will then lead to better work satisfaction and fulfillment for you and your email team. ‍

Request a personalized demo today to discover how stensul is helping companies like YouTube and Disney to reduce their email production timelines and costs by up to 90%.

#### 4 Ways Brands Can Supercharge Their Email Workflows With Stensul
We all wish that the end-to-end process of getting a marketing email out the door was as simple as build, review, and send.

If only it were that easy.

Every company’s email production process is different, but for enterprise organizations, the process is typically comprised of numerous underlying workflows with varying levels of complexity and a multitude of people/departments involved.

Sadly, enterprise orgs with dizzying email production processes aren’t an anomaly. According to Litmus, companies with 500 or more employees spend an average of 2.6 weeks to produce just one email. Taken as a whole, the process tends to look rather, well, flowchart-esque:


At stensul, we spend a lot of time thinking about enterprise email production processes and unpacking the underlying workflows. While no process is exactly the same, we frequently see some common email workflow challenges and inefficiencies that can easily be overcome with the right technology. Let’s take a look at a few of the big ones:
1. Manual Brand QA
Building an email to adhere to brand guidelines typically involves somebody combing through hefty brand guidelines and checklists, or picking design elements that look brand-appropriate based upon memory or best guess. Once the email is built, it then needs to be manually checked to ensure that everything is up to brand standards.

This doesn’t just leave the door open for inconsistent branding, it’s far more time-consuming than it needs to be.

Read More: Conquering Brand Guidelines for Email: The Complete Marketer’s Roadmap

How we do it at stensul: 

Emails generated in stensul are built from modules, each of which can be pre-configured with brand guidelines already in place. For example, you could have some modules with guardrails that allow the people on your team to choose from your primary and secondary brand colors, whereas you might have other more brand-sensitive modules that only allow for primary colors to be used.

Modules can be configured with a whole host of guardrails that make it easy to create on-brand emails in minutes—font types, font sizes, logos and brand-approved images—just to name a few!

Read More: How stensul helped a global leader in cybersecurity ensure brand compliance
2. Manual Rendering Tests & Technical QA
Make no mistake about it, properly coding an email is hard work. Even a small code mistake can break the email or cause rendering issues that result in recipients receiving a poor looking email. To make things more difficult, email clients like Gmail, Outlook, and Apple Mail regularly update how they render code.

The most common rendering issues include:

 	Message clipping
 	Background images not supported
 	Margins or padding not supported
 	Custom fonts not supported
 	Animated GIFs not supported
 	Numbers and dates turning blue
 	Text getting resized
 	Broken link tracking parameters
 	Rogue lines and spaces appearing between images
 	Alignment issues
 	Images not optimized for retina displays
 	Broken merge field/personalization tags
 	Improper placement of CSS for real-time email elements

Rendering tests are a way of ensuring that an email will look great for everyone viewing it. In most email production processes, the test is done by sending the code of an email through a tool like Litmus or Email on Acid. The rendering tool then shows examples of what the email will look like on different browsers and devices.‍

What is the problem with rendering tests?


Marketers don’t always conduct the tests in the first place, resulting in broken emails being sent. When tests are performed and issues are discovered, the person responsible for resolving them has to search through the code and determine how to fix it.

What’s more, rendering tools aren’t always accurate (it’s possible to see something render one way in a rendering tool and another way on the device itself) and are time-consuming.

The result? Unforeseen issues and unpredictable fix timelines that cause deadlines to be missed.

How we do it at stensul:

We take the human component out of rendering tests and code updates to save marketers time and enable them to get great looking emails out the door faster.

Each stensul module is run through Litmus, Email on Acid, and a physical device library to ensure that all emails built in the platform render properly across all browsers and devices. We also keep our code up to date to reflect the latest rendering rules of all major email clients, which means someone on your team no longer has to do it manually.

Stensul modules also speed up technical QA by preventing mistakes before they occur. A great example is task-based alerts that recognize when someone forgets to add a URL to something that should be hyperlinked and prompts them to add it before the email can be approved.
3. Inefficient Collaboration During Review and Revision Rounds
One of the most time-consuming aspects of email production is review and revision rounds.

Much of the inefficiency is rooted in people and communications. The best way to avoid those last minute “Oh, so and so should also take a look at this, too.” moments and endless feedback loops is by establishing clear expectations, roles, and deadlines for all review and revision rounds.

Another point of friction during the review process stems from the physical flow of feedback and revision requests. It’s all too common for team members reviewing an email to share feedback and edit requests in multiple locations (Google Docs, Word docs, spreadsheets, Slack, email, verbally). This forces the person responsible for applying the edits to gather and consolidate everything before making the changes to the actual email (in yet another location).

Not only is this an inefficient email workflow, it also limits visibility into what changes have been requested or resolved. Many teams use task management tools to help streamline things and increase shared visibility, but these tools don’t fully address the issue of reviews and edits happening in different places.‍

How we do it at stensul:

Updates, comments, and edits are natively done in stensul, which eliminates the need to export drafts or switch between docs/systems to gather and resolve feedback. And to improve visibility, comments and edits are threaded to help teams stay on the same page.
4. Maintaining Legal Compliance
Marketers today are responsible for following global regulations surrounding email, where failure to comply with international laws such as CASL, CAN-SPAM, and GDPR could potentially lead to expensive fines. Finance, pharmaceutical, and healthcare industries, in particular, must follow industry-specific requirements to avoid any serious trouble.‍

How we do it at stensul:‍

Stensul simplifies the complex endeavor of adhering to email laws and regulations by taking the human component out of compliance.

Based on the policies and regulations that are applicable to your business, we configure your emails with guardrails that can automatically enforce a variety of compliance standards, such as:

 	Accurately representing who the email sender is
 	Requiring the sender’s physical mailing address
 	Requiring a working opt-out link
 	Accessibility rules (WCAG and ADA compliance)
 	Industry-specific laws (finance, pharmaceutical, and healthcare)

Ready to Transform Your Email Workflows?

Stop building your emails at sloth speed! if you have any questions, request a demo today!

#### 4 Ways to Make Designers and Email Marketers Work Better Together
It’s no secret that the difference between a designer’s vision and an email marketer’s output can be worlds apart.

Don’t get me wrong, email marketers want their emails to look fantastic, but they’re also juggling a range of priorities regarding KPIs, key messaging, and CTAs.

Sometimes it’s easier for them to cut some design corners to ensure the email is blasted out on schedule and under budget.

Thankfully, we’ve come up with four ways to help designers and email marketers work more cohesively together, balancing creative desires with KPIs and timelines.
1. Boosting transparency 


Image by Atul Vinayak on Unsplash
HubSpot spoke to marketers and designers about the root of their problems and came up with some damning results.

According to the 2017 survey, less than 30% of marketers say designers are anticipating problems and following a transparent process. However, 39% of designers say it’s difficult to estimate the scope of projects in the first place.

This miscommunication and misunderstanding can be addressed by boosting transparency, on both sides.

Designers can lay out their processes (including the budget considerations, and what would incur a rise in fees) and ensure communication is clear and proactive throughout the design process.

On the other side of the coin, email marketers can better communicate the scope of the project in the briefing process (including all pertinent details and areas where they feel there might be scope creep or delays), giving designers a better overall view and an understanding of where they stand.
2. Improving the briefing process 


Image by Danielle MacInnes on Unsplash
Speaking of briefing, most issues arise because of miscommunications during the briefing process or a lack of detail in the original brief.

HubSpot found that less than 40% of marketers say designers do a good job of either following the creative brief or asking questions to understand it better.

Additionally, only 18% of designers believe that marketers do a good job of sticking to their own brief.

Clearly, both sides feel that the other isn’t pulling their weight, so what can be done to address this?

Email marketers can take the time to develop briefs with the designers in mind, considering what elements they’ll need to know, the budget constraints they’ll have to stick to, and the potential problem areas.

By putting themselves in the brogues of the designers, the brief should do a better job of identifying important issues and roadblocks.

On the designers’ side, they should hold the email marketers to account. They shouldn’t be afraid to ask a bunch of questions and clarify anything that seems unclear or vague. The extra time they spend now will save both sides a whole lot of time down the track.
3. No more creepin’


Image by rawpixel on Unsplash
Once the briefing process is new and improved, both email marketers and designers are responsible for ensuring there’s no scope creep.

Setting strict guidelines and project boundaries is the first step, and that can be established during the briefing process.

During the design phase, email marketers need to be mindful of scope creep and understand the time and money cost this means for designers.

According to HubSpot, 24% of designers say that marketers don’t stay within the initial scope well.

On the other hand, designers also need to carefully follow the brief’s instructions and ensure they don’t creep outside the scope either.

Designers need to understand that email marketers have a deeper understanding of the project’s and brand’s needs, and should follow their guidelines accordingly. ‍
4. Implementing consistent and clear feedback 


Image by Jessica Lewis on Unsplash
Less than 30% of designers think that marketers are good at giving feedback on either a clear, timely, or consistent basis.

Given this poor review, what can email marketers do to change this?

First, email marketers should consolidate all feedback and make sure that no stakeholders are contradicting each other.

There’s nothing more annoying than getting feedback that’s disjointed, contradictory, and in a bunch of different places. Feedback should always be consolidated, we can’t stress this enough.

Additionally, stick to the feedback deadlines that were agreed on. Email marketers expect designers to deliver their work on time, and it goes both ways.

Remember, each side of this arrangement has to play their part, and email marketers have to be able to rely on designers to deliver on-brand, consistent work.

#### 5 best practices for creating a winning landing page
High-converting landing pages don’t happen by accident. They require a thoughtful mix of design, messaging, and user experience.
Whether you’re running a demand generation campaign, launching a new product, or capturing leads from paid media, landing pages often determine whether a campaign succeeds or falls short.
A great landing page turns interest into action.
In this guide, we’ll walk through five landing page best practices every marketer should know — from improving page performance to creating messaging that drives conversions.

1. Prioritize fast loading speeds
When you work in the digital space, speed matters. Research shows that a one-second delay in page load time can reduce conversions by 7%. The faster your landing page loads, the better your chances of keeping visitors engaged.

Tips to improve page speed:

 	Use tools like Google PageSpeed Insights to identify slow-loading elements.
 	Optimize and compress images without sacrificing quality.
 	Minimize unnecessary code and scripts.
 	Enable browser caching for faster repeat visits.
 	A landing page that loads in one second has a 5x higher conversion rate than one that takes ten seconds to load

Remember: Slow speeds could cost you potential customers.
2. Keep the design simple and intuitive
Less is more when it comes to landing page design. A cluttered or confusing layout can overwhelm visitors and push them away. Instead, focus on clean, minimalistic, and user-friendly designs that guide visitors toward the desired action.

Best practices for simple design:

 	Follow Hick’s Law: Reduce choices to make decision-making easier.
 	Use ample white space to direct attention where it matters most.
 	Ensure key elements like headlines, CTAs, and forms are immediately visible.
 	Use a Z-pattern or F-pattern layout to guide the visitor’s eye naturally.

Additionally, leveraging visual hierarchy can strengthen your landing page messaging and aesthetic. Visual hierarchy is the principle of arranging elements to show their order of importance. It helps those who come to your landing page understand the presented information.

Remember: A well-done visual hierarchy answers the question, “What should I look at first?”
3. Craft an attention-grabbing headline
You’ve worked hard to hone your brand’s messaging and mission. Don’t miss a branding opportunity with a poorly executed headline. Studies show that 80% of people will read the headline, but only 20% will read the rest of the content. Focusing on an on-brand, well-written headline can be the determining factor of the success of your entire landing page.

Luckily there are a few best practices to stick to when crafting powerful headlines.

Effective headline types:

 	How-to headlines: “How to Boost Your Website’s Conversion Rate in 7 Days”
 	Pain-point headlines: “Tired of Low Conversion Rates? Here’s the Fix”
 	Superlative headlines: “The Best Landing Page Formula for Maximum Conversions”
 	CTA-based headlines: “Start Your Free Trial Today!”

When brainstorming a headline, stick to the Clear and Clever forms. Clear means you communicate with a nifty turn of phrase. Clear means you’re plain and simple.

Remember: A winning headline combines the Clear and Clever forms, stating the problem it solves with a sense of urgency.
4. Keep messaging concise and relevant
Your landing page should promote the conversation, not overwhelm visitors with information. Research shows that reducing copy length by 50% can increase conversion rates by 30%.

Sticking to short and sweet content requires you to master doing more with less. The art of brevity challenges you to quickly make a substantive connection with your audience. While this might be a difficult task at hand (ask any writer on your marketing team!), crafting short paragraphs containing a few tightly worded sentences must be your aim.

How to write effective copy:

 	Use short paragraphs and bullet points for easy scanning.
 	Focus on benefits, not just features.
 	Address the pain points and provide a clear solution.
 	Keep language simple, engaging, and to the point.

Remember: A landing page is where you want to continue the conversation, not conclude it. There’s no need to tell everything there
5. Have a clear and compelling call-to-action (CTA)
A landing page without a powerful Call-to-Action (CTA) is like a sales pitch without a closing statement. Your CTA is the gateway to conversion, so it must stand out and be action-driven.

High-converting CTAs:

 	Use action-oriented words: (“Get Started Now,” “Claim Your Free Trial”).
 	Make it stand out with contrasting colors and prominent placement.
 	Keep it above the fold (visible without scrolling).
 	Personalize it when possible: (“Alex, Get Your Free Quote”).

While a powerful headline is key, equally important is a clear and concise CTA. Providing your customers with a clear next step that’s simply written and easily visible enhances your landing page power.

Remember: A strong headline combined with a clear CTA can significantly boost engagement and conversions.
The operational side of landing page success
While design and messaging are critical, many teams overlook another factor that affects landing page performance: how the page gets created.
When landing pages are built through slow, fragmented workflows — involving multiple tools, manual handoffs, and long review cycles — it becomes difficult to launch pages quickly or test new ideas.
This limits how many campaigns teams can run and slows optimization efforts.
That’s why many organizations are adopting Stensul's Governed Creation™ Platform.
With Governed Creation™, landing pages are built inside structured workflows that embed brand standards, collaboration, and compliance guardrails directly into the creation process.
This allows marketing teams to:


 	
create pages faster

 	
reduce rework and approval delays

 	
maintain brand and compliance standards

 	
test and optimize campaigns more frequently


The result is a system that supports both speed and quality.
Book a call with us to learn more about how to maximise your landing page efficiency.

#### 5 Email Design Trends Enterprise Organizations Should Watch
2020 has been an unexpected year in many ways, to say the least. Organizations have had to think on their feet and embrace agile marketing practices like never before in order to get accurate, time-sensitive information out and best serve their audiences.

So how are designers approaching the need to maintain brand guidelines and provide stand-out emails that catch consumers’ attention while ensuring emails can be sent swiftly and efficiently? Here are some of the biggest design trends we’ve seen in enterprise email design this year and what we expect to see continued through 2021.
1. Design with ADA in mind
ADA regulations are something that every email creator is hopefully aware of by now. These regulations help ensure that folks with disabilities are able to take in your content, including things like alt text descriptions and descriptive subject lines. ADA compliance is a common courtesy, yes, but it’s also a legal matter-- and an expensive one, at that. Organizations can be fined $75,000 for their first compliance failure, so it’s no wonder that ADA-friendly design is a priority for creators.

Strong contrast between text and background colors is key for ADA regulations, and using semantic code when building emails helps provide enough space around text blocks. Make sure that all pre-designed elements in an email creation solution (like templates) automatically comply with ADA regulations.‍
2. Condensed copy
“Talk less. [Show] more.” -- Hamilton, the musical (kind of).

Alright, while that quote from Aaron Burr’s character is a bit of a stretch in this context, the tune keeps popping into some of our heads while we craft email copy because the sentiment is very relevant. In all emails, but especially if your content is time-sensitive, it’s important not to bog down your audience with paragraphs of text, no matter how eloquent your copywriters are. Concise copy that conveys your messages and tells an engaging story is key to hooking readers and driving action.

It’s one thing to get them to open your send with a snappy subject line -- but what you really want are those clicks, so make sure you’re not deterring any customers with extraneous text.
3. Segmentation and personalization
Your consumers want to feel like your organization is really listening to them and able to solve their individual pain points. A whopping 80% of consumers said they’re more likely to shop with brands that provide personalized experiences, and 70% of millennials become frustrated when brands supply them with impersonal emails. Improved AI and machine learning capabilities are able to source consumer persona information from a huge database of information, ensuring that personalization and segmentation capabilities have never been more sophisticated.

Working with pre-designed templates, personalized copy and images can be added into segmented emails swiftly and accurately, ensuring that your organization makes the most out of your data and sends emails that are more likely to deliver results.
4. Mobile, mobile, mobile
Email consumption on mobile devices has steadily risen over the last decade. This means mobile optimization (responsive emails, etc) is no longer an optional part of your email creation and strategy -- your text should live in fonts that work well across email clients and images should be both quick to download (i.e. not too massive!) and ADA compliant

One of the most notable design trends to crop up over the past couple of years is the popularity of dark mode especially on mobile devices. Images should have a colored or transparent background to avoid a white box background showing up on a dark screen, and text and CTA buttons all need to be optimized for light and dark mode viewing.
5. Templates and modules
Building emails with templates and modules (or better yet, with a creation platform that utilizes templates and modules along with team collaboration functionality) is key to ensuring that your enterprise organization can deliver routine emails like newsletters and pre-planned campaigns, as well as time-sensitive changes and updates, all while adhering to brand guidelines and ADA regulations. If you are not working with email templates and modules, and are instead designing or coding every email from scratch, it will be very difficult for your organization to keep up with the increasing amount of requests for emails and other digital assets.

Working within an email creation platform is one of the best ways to save your creation team time while adhering to the most relevant email design trends. To find out how stensul can help your enterprise organization meet all of your email design and send goals, schedule a demo with an email creation expert.

#### 5 Huge Potential Inefficiencies in Your Current Email Generation Process
Email generation has traditionally been plagued with manual processes, a confusing array of martech tools, and ridiculously convoluted approval steps.

We’re seeing an evolution in the way brands approach email generation with smart tools that allow marketers to generate custom emails more easily than ever before (shameless plug here, we’re obviously talking about stensul).

But there’s still a bunch of inefficiencies in the traditional approaches to email generation, which you should address here and now.
1. Local teams can’t customize email assets


Image by Juliana Kozoski on Unsplash
Do your distributed teams want to localize and customize emails, but don’t have the resources or budget to create their own?

Local teams shouldn’t be shackled to using generic emails, they should be able to customize for their region, target audience, or local-specific offers.

Address this inefficiency by using an email generation platform like stensul that allows local users to generate custom emails easily with drag and drop modules.
2.  Lack of resources or budget 


Image by rawpixel on Unsplash
Trying to grow your email program but don’t have enough people or budget at your disposal?

Litmus research discovered that 52% of marketers believe their email programs are either understaffed or very understaffed.

Break the cycle and build your business case by demonstrating to leadership that email marketing can improve ROI, check out our tips here.
3. Your QA takes forever


Image by Jachan DeVol on Unsplash
Is QA taking too long or do you feel like you don’t QA enough?

If small mistakes are slipping through the QA stage and damaging your brand then it’s time to take stock.

A lengthy, overly complex QA process can hurt the email generation process and lead to errors with version control and implementing feedback.

Cut the QA craziness and plan a streamlined approach to QA, including consolidated feedback from stakeholders and a central platform that all users can refer to.
4. You’re spending too much on agencies or ESP professional services


Image by Pepi Stojanovski on Unsplash
Agency and ESP bills can quickly add up if you’re turning to them for multiple stages of your email generation process.

Consider whether you’re getting the most value out of your agency, and whether they could be working on more strategic and value-add projects for you.

Take a look at our blog, An Inside Look at the Pros and Cons of Using Agencies for Email Marketing, for more info. ‍
5. You can’t test 


Image by Kid Circus on Unsplash
A/B tests can increase conversion rates by 49%, so it’s a worthy time investment for those looking to drive conversions.

However, many email marketers don’t have the time or energy to A/B test and analyze the results.

If this is the case, then there are clearly inefficiencies in your email generation process that are slowing you down, and ensuring you can’t keep up with the competition.

Request your personalized stensul demo to discover how marketers are generating custom emails more easily than ever before.

#### 5 Remarkable Superpowers Enterprises Gain With an Email Generation Platform
For most enterprise organizations, the process of creating an email involves a complex network of people, planning, and workflows. Take this real-life email creation process from a large brand, for example:


 

With so many steps and multiple rounds of back and forth, it’s no surprise that many companies spend days just to get one email finished and out the door.

The good news is that it doesn’t have to be this way. The infographic below highlights some of the key advantages that innovative organizations gain when using an email and landing page creation platform like Stensul:

 


Download the high-res PDF here!
‍

#### 5 Signs That Your Email Programs Are Under Resourced
As a marketing leader, it’s your job to give your team the tools and resources they need to succeed.

Unfortunately, budget constraints and bureaucracy often get in the way.

If you’re worried that your email marketing team is under resourced for what’s on their plate, here are five signs you need to look for.
1. You don’t have enough people to do the work


Image by Tim Gouw on Unsplash
It’s no secret that email teams are chronically under resourced, especially when it comes to people.

Really Good Emails found that 80% of email teams are three people or less.

Additionally, Litmus found that insufficient staffing is the second biggest challenge facing email teams, but adding internal email marketing staff and increasing the use of agencies and freelancers were still low priorities.

However, Litmus also found that nearly a third of brands are increasing spending on email team personnel.

If you’re not sure whether your email team has enough people (or what skills you’re missing), check out our blog; The 5 Key Players on Your Email Marketing Team.
2. Your budget is always stretched too thin 


Image by Mathieu Turle on Unsplash
If you’re constantly trying to find additional budget to cover your email marketing, then your budget might be too tight.

Take a step back and consider how saving this money might actually be losing you money.

In 2018, Litmus found that companies who had a high email ROI decreased their email marketing budget or kept it flat.

They deduced that high ROIs actually discourage additional email marketing investment, rather than encourage it.

Litmus pointed out that; “Given the high returns, companies should be investing so much more in their programs that they drive their rates of return down to sane levels like 20:1 or even lower. In doing so, they’d be driving their absolute returns through the roof.”
3. Deadlines are being pushed out constantly


Image by rawpixel on Unsplash
It’s hard to meet deadlines consistently when you’re dealing with a systematic lack of resources or budget.

If your email team has to repeatedly push back deadlines then it’s time to examine whether there’s a problem with your expectations, their workload, or the processes themselves (or the most terrifying of all, all of the above).
4. Too much time is spent on manual processes


Image by Martin Vysoudil on Unsplash
Is your email team constantly going back and forth between copywriters, designers, developers, and marketers?

How long does it take them to generate a single email?

If it’s taking them days or even weeks then it’s a clear sign that their email workflows are bogged down by manual processes.

Examine each stage of your email generation workflow and pinpoint the processes that could be automated by technology.
5. Quality is on the chopping block 


Image by Kelly Sikkema on Unsplash
When email teams are pushed to burnout, it makes sense that quality assurance goes out the window.

If you’re seeing an uptick in spelling mistakes, general copy or design errors, list mismanagement, rendering issues, or coding mistakes then it might be a sign that your team is under resourced.

Your team can only succeed if they have the right tools at their disposal. Automate and streamline these workflows with an email generation platform like stensul.

Companies like Disney and Google are using stensul to generate custom emails in minutes. To find out more, schedule your personalized demo today.

#### 5 signs your Salesforce creation process needs a governance layer
Salesforce is built for execution. Marketing Cloud and Pardot deliver some of the most powerful sending and personalization capabilities on the market. The data flows, the segmentation, the dynamic content rendering at scale. That part of the stack does its job well.

The piece that's missing in most Salesforce marketing stacks is what happens before the send. The work of turning briefs into approved, on-brand, compliant content that's ready to drop into Marketing Cloud or Pardot.

That work is where things get chaotic. Because SFMC and Pardot are complex platforms, marketing teams are forced to rely on experts to build emails. With few or even just one expert as the sole builder, things fall through the cracks. Brand standards drift across teams, and production keeps running with friction at every stage. And as AI multiplies content volume, the gaps compound faster than teams can absorb.

Whether you're on Marketing Cloud, Pardot, or both, here are 5 signs your Salesforce workflow needs a governance layer. 
1. Marketers are waiting on developers to build every email
When every email needs a developer to make happen, the constraint stops being creativity and becomes capacity. Marketers learn to limit what they ask for. Campaigns get cut because the build queue is too long, even when they would have performed. The team that should be running experiments turns into a team that produces what it can.

Volume gets capped at developer headcount.
2. Brand assets and styling drift across teams
Run an audit of your last quarter of sends across your business units. The drift is the easiest thing to spot. A header is the wrong shade of blue in one region. The CTA button is rounded in marketing's templates and squared in customer success's. 

You have a brand guide. The drift happens because the guide lives in PDFs and Slack threads while the sends live in templates nobody owns.
3. Personalization code breaks when non-technical users edit emails
Salesforce's sending tools are powerful and unforgiving when it comes to dynamic content code. A marketer in Marketing Cloud goes in to swap out a CTA, and the AMPScript that drives personalization gets accidentally deleted or rearranged in the process. The same loop happens in Pardot when a marketer touches PML tokens. The email may look fine in preview, but it breaks in send.

Quality issues like this drive teams to lock down access. Locking down access makes the developer-dependency problem worse, which drives demand for self-service and ultimately leads back to code breakage. The loop is hard to exit from inside the Salesforce sending tools alone.
4. Legal and compliance catch issues at the end that should have been caught earlier
A draft email lands on a legal reviewer's desk. The reviewer flags missing disclaimers, an unapproved claim, or compliance language that hasn't been updated for the latest regulatory guidance. The email goes back to the team. They rebuild around the corrected language.

Sometimes they catch it. Sometimes they catch most of it. The send happens, and a new round of cleanup waits for the next campaign.

End-of-line review was sustainable when production volume was lower. At AI-driven volume, end-of-line review becomes the new bottleneck.
5. Dynamic content gets rebuilt manually for every campaign
A campaign needs personalized variants. A marketer builds the dynamic logic by hand for the first email. The next campaign needs similar logic. The marketer rebuilds it from scratch because there's no governed library of templated segments to pull from.

Multiply this across 50 campaigns a quarter and 10 marketers. You have a workflow consuming hundreds of hours on logic that should have been built once and reused everywhere.
What these 5 signs have in common
The signs share a root. Governance lives at the end of the workflow today, where it's expensive and time-consuming. Brand standards, compliance language, and approved assets live scattered across the workflow, resulting in a Salesforce draft that’s often off-brand and non-compliant.

The structural fix is to move governance upstream. Templates, modules, approved language, and dynamic logic live inside the creation tool itself. Every marketer builds inside the same guardrails. Personalization code stays intact because non-technical users can't accidentally break it. Brand stays consistent because the rules are enforced by default. Compliance happens at the source because the rules live in the templates.

This is the layer we call Governed Creation™. The Salesforce relationship stays exactly the same. Stensul pushes clean approved HTML to Marketing Cloud or Pardot in a single click, with personalization and dynamic content already embedded. What changes is what happens before Salesforce ever sees the work.

If any of these 5 signs sound familiar, the fix lives upstream of your Salesforce sending tool. A governance layer that sits where the work actually gets done makes every sign in this list manageable at scale.

 

#### 5 steps to diagnosing your marketing ops workflow problems
If your campaigns are consistently running behind, your team feels overextended, and content still ends up off-brand. It’s probably not just a resourcing issue. The root cause might be harder to spot: your Creation Operating Model a.k.a. the invisible structure behind how marketing work gets done.

For most marketing leaders, workflow breakdowns don’t show up all at once. They build slowly over time, hidden beneath urgent deadlines and pieced-together processes. But left unchecked, they stall innovation, erode ROI, and undermine your team’s ability to scale.

So how do you know if your Creation Operating Model is helping or hurting? Start by asking these five questions to help diagnose your marketing ops workflow problem.
5 questions to ask to diagnose your marketing ops workflow problem
1. Are we always scrambling to meet deadlines, even when volume hasn’t changed?
When urgency becomes the norm and not the exception, you’re likely compensating for workflow inefficiencies. If every campaign feels like a fire drill (even repeatable ones), it’s a red flag that your process is reactive instead of resilient.

This kind of operational strain can often be traced back to rigid templates, unnecessary handoffs, or tools that don’t talk to each other not a lack of talent or effort.

Insight: A team that’s “always behind” probably isn’t underperforming, they’re just overburdened by a flawed process.
2. Does creating one asset involve too many hands on deck?
A common sign of a broken model is messy-collaboration: where an email build requires a marketer, a designer, a developer, a QA reviewer, a brand approver, and sometimes a second round of edits.

Each step may be necessary, but collectively, they slow everything down and introduce risk. If simple changes require dev tickets, or if stakeholders are reviewing layouts for the fifth time, your system isn’t streamlined, it’s stuck.
3. Are non-technical users empowered to build or constantly blocked?
When only a few people can “work the system,” your creation process becomes a bottleneck.

Marketers shouldn’t need to code to build a campaign-ready asset. But in many enterprises, creating a compliant, brand-safe email still requires specialized knowledge or navigating a complicated template that breaks under pressure.

If your MOPs team is fielding “can you just build this for me?” requests daily, you’re overdue for a rethink.
4. How often do small updates lead to big delays?
Whether it’s a text tweak triggering a full re-QA, or a last-minute image change requiring design review, small changes shouldn’t grind your system to a halt.

Delays like these signal a fragile process. One that lacks built-in guardrails and governance, where every update introduces uncertainty instead of flowing through a controlled system.

A modern creation model absorbs change without chaos. If your team can’t pivot quickly without risk, it’s time to fix the foundation.
5. Are we investing more time in execution than strategy?
When ops leaders spend their days chasing down approvals, formatting briefs, and translating requests, they’re stuck in execution mode. You know your time is better spent optimizing performance, aligning with cross-functional stakeholders, and testing new innovations. But broken workflows trap your team in manual, low-leverage work.

Reclaiming that time doesn’t start with new hires. It starts by diagnosing and redesigning how work moves through your team.
Don’t just patch the workflow. Rethink the model.
Every marketing org has a Creation Operating Model, whether they realize it or not. If your process is built on outdated systems, too many handoffs, or rigid templates that weren’t designed for scale or speed, no amount of optimization will solve the real problem.

At Stensul, we help enterprise teams transform their workflows with built-in governance, intelligent automation, and no-code modules that empower more people to build safely and strategically.

Because the real competitive advantage isn’t what you create. It’s how you create it.

Ready to see where your process stands?


1. Audit your Creation Operating Model: Use our SPEED Framework to uncover where AI can drive efficiency—and where it may be creating risk.

2. Calculate your opportunity: Try our Email Creation Cost Calculator to see what slow processes are costing your business.

3. Get the toolkit: Download the AI-Powered Email Toolkit to begin reimagining your workflow—safely and strategically.

#### 5 Things to Check When Your Email Performance Drops
Tracking your email marketing performance while proving ROI, managing multiple campaigns, and dealing with manual processes is a daily, ongoing struggle.

Seeing your email performance decline dramatically, with no idea why, can be terrifying.

Below, we’ll look at five factors that could cause a significant drop in email performance, and what you can do about it.
1. The subject line


Image by Kaitlyn Baker on Unsplash
This is an obvious one, but it needs to be said.

If you’re seeing a big drop in open rates, then the subject line could be to blame. It’s been found that 33% of recipients open emails based on the subject line alone.

What subject lines have you been using recently? Have you tried to take a different approach or tone and it’s not being received well?

If your subject lines are too long that could be a factor. It’s been proven time and time again that shorter subject lines, generally under 50 characters, perform better.

If you can, try to get personal as well. According to an Adestra report, personalized subject lines are 22.2% more likely to be opened.

Your subject line should also grab a recipient’s attention with a relevant incentive, though avoid spammy buzzwords like free, cash, percent off, or dollar signs.

Finally, if you truly want to understand the effectiveness of your subject lines, you need to A/B test.
2. The mobile experience 


Image by rawpixel on Unsplash
Currently, 86% of people in the U.S. access one or more of their email accounts via a mobile device and mobile opens account for 46% of all email opens.

Given this vast majority that are viewing your emails on mobile devices, are you catering to them? Are your emails mobile responsive or mobile optimized?

If they’re not, you’re actively discouraging subscribers from clicking on your emails, as you’re making their customer experience clunky and unwieldy.

Address this gap by generating emails that are mobile responsive, which means they automatically transition between PCs, tablets, and mobiles seamlessly.

The stensul email creation platform empowers marketers to build mobile-responsive emails in minutes, without marketers having to touch code.
3. Your automated emails 


Image by Martin Adams on Unsplash
Are you sending triggered emails to your database? If not, it might be why your email performance and ROI is suffering.

Triggered emails could be sent when welcoming a subscriber to your community, congratulating them on a milestone like a birthday or anniversary, or re-engaging them when they haven’t been active in a while.

Whatever the reason, you need to take the workload off your shoulders and rely on automation to streamline your email marketing efforts.

This will then give you more time to work on strategy and further email generation.

It also helps that triggered emails yield 71% higher open rates and 102% higher click rates than non-triggered email messages.
4. Deliverability 


Image by Kai Pilger on Unsplash
Deliverability is an ongoing issue for email marketers, with 77% of U.S. emails actually getting through to inboxes, compared to 80% for the global average.

You’re clearly going to see a drop in email performance if your emails aren’t getting through to inboxes, so what can you do?

Use a dedicated IP address and private domain to control your sender reputation, and warm up this IP address so ISP filters recognize it as trustworthy and authentic.

Clean your email list regularly by removing subscribers who haven’t engaged with you in the past year, remove email addresses that bounce, and ensure the unsubscribe process is as easy as possible so recipients don’t mark you as spam out of frustration.
5. List segmentation 


Image by chuttersnap on Unsplash
According to MailChimp, segmented campaigns have a 14.4% better open rate than non-segmented campaigns.

Create segments without your list based on location, interests, or other demographic factors and send targeted emails to each segment.

Instead of getting a generic email about a range of your products, your subscribers could get personalized offers that align with their interests, region, and age.

This should help improve both open and click rates, while raising your email marketing game to new heights.

If you want to chat about how you can aim even higher, schedule your personalized demo today.

#### 5 Things to Look For in an Email Creation Solution
What would happen if email generation took a tenth of the time it takes you now? What else would you work on?

Recognizing the challenges of running a high-caliber email marketing program is a great start.

Next, work on finding the right solutions and technology, which will completely transform your team’s efficiency.

Read on to discover the key features you need to consider when researching email generation platforms.
1. Integration capabilities


Image by Iker Urteaga on Unsplash
Stronger integrations between platforms (including your ESP) are essential.

You need the ability to use more data types for better segmentation and personalization—and obviously, better A/B testing.

The stensul email generation platform sits in front of whatever ESP/marketing automation platform you use (e.g. Eloqua, Marketo, Adobe Campaign, ExactTarget, etc.), and plugs in directly via API.
2. Global collaboration and a personalized user experience 


Image by rawpixel on Unsplash
If you’re a big perpetrator of long email threads full of design requests and buried questions, this one’s for you.

Simplifying the feedback loop so no one ends up spinning their wheels saves a tremendous amount of time.

One clear solution is to leverage a centralized platform where all stakeholders can collaborate, review, and approve tasks.

Look for a solution that can be customized to multiple teams and roles within your organization.

A field marketer in Japan should have an experience that caters to their needs (like language-specific logos) just as much as a U.S-based events marketer.
3. Enforceable brand and design compliance


Image by Cody Davis on Unsplash
Take into account any brand and design guidelines you’d like people to keep in mind when generating emails.

That should apply to (at least) colors, images, copy, logos, sizing, watermarks, and fonts.

You should rely on tech to make sure all your emails are brand and legal compliant.

In our platform, we set brand, design, and legal guardrails to ensure each email is compliant and consistent.
4. Centralized asset repository 


Image by Jessica Ruscello on Unsplash
Consider this part two of the above. If you can manage what images your marketers can use in emails, that’ll save you a lot of headaches.

The best solutions will have a shared library of approved images that anyone, based on their role, can access as needed.

Giving your creative team control here also means that these assets will always be up-to-date, since it’s in their best interest to have the best asset library possible.
5. Caters to non-technical users


Image by Eliott Van Buggenhout on Unsplash
Why mess around with HTML when one mistyped character can set you back hours?

Any email generation solution you choose should keep the end user in mind, as in your marketers, most of whom aren’t fluent in HTML.

Working with modular templates and a platform that automatically generates HTML allows you to get around that, and also empowers your marketers.

By entrusting marketers with the ability to generate the emails they envision (without requiring help from developers and designers), you increase work fulfillment—and email engagement numbers will reflect that.

Request a personalized demo today to discover how stensul is helping companies like Disney and YouTube to reduce their email production timelines and costs by up to 90%.

#### 5 Things to Remember When A/B Testing Emails
A/B testing is an essential part of any email marketer’s repertoire.

Not only does it increase conversion rates by 49%, but it also serves as your marketing consultant, revealing how customers react to certain messaging, offers, call-to-actions, and other elements.

If you’re thinking about reaping the rewards of A/B testing, there’s a few things you should know.
1. Focus on the most important elements 


Image by Paul Skorupskas on Unsplash
When A/B testing, you need to focus your efforts on the elements that will drive the biggest boosts to your email performance.

For instance, testing your subject line would impact your open rates, which is a key metric you should be fighting to improve.

You should also A/B test your call-to-action (CTA) as that’s going to impact your click rate.

You could also test your headlines and hero images, as those are eye-catching elements that influence a user’s engagement with your email.

Don’t worry about A/B testing smaller elements like body copy or images, focus on the changes that will see the best results.
2. Test one thing at a time


Image by Hans-Peter Gauster on Unsplash
We know you’re excited to get your A/B testing on but remember that you should only be testing one element at a time.

So if you’re running an A/B test on two different headlines, don’t also try to run one with two images at the same time.

The whole point of an A/B test is to test the effectiveness of two options. If you’re testing two different elements (like a headline and an image) then the results will be unclear.

You won’t know whether the headline or the image caused one email to receive more clicks than the other.
3. Understand what you’re testing for 


Image by Annie Spratt on Unsplash
What metric are you trying to improve with this A/B test?

It could be your open rate, reply rate, or click rate, but you need to understand the strategic driver behind the A/B test before you start.

That way, you can effectively measure the success of the A/B test, and the insights you’ll use to inform further tests.

Once you’ve amassed enough test data, you’ll be able to list the elements and changes that consistently cause an uptick in performance for each rate.
4. It’s also about timing


Image by Ales Krivec on Unsplash
Your A/B tests don’t have to pit two headlines or subject lines against each other.

You could also test the timing of your sends, blasting out emails at different times of day or on different days of the week.

This will allow you to gauge when your audience is most receptive to your emails, and adjust your strategy accordingly.
5. Don’t overlook your automated emails 


Image by Heidi Sandstrom. on Unsplash
Most email marketers already conduct A/B testing on their big email blasts, but they fail to do the same for their automated or transactional emails.

Litmus found that more than 65% of brands never or rarely A/B test their automated emails and 74% never or rarely A/B test their transactional emails.

While these emails may be seen as just set it and forget it programs, that doesn’t mean you can’t improve the results you see.

For 13% of brands, these emails make up the majority of their email marketing revenue, so don’t miss out on this opportunity to boost your results.

If you’re interested in learning more about how to improve your email marketing performance, schedule your personalized demo now.

#### 5 ways to ensure brand compliance across your email marketing
It’s easy to slip up when it comes to brand compliance, whether it’s a slight color change, a different font, or an image outside your content library. When you’re in a large enterprise with a variety of marketers working across email, it’s hard to police everyone without causing massive delays.

Address this brand marketing gap using the five ways listed here, however, you can ensure brand compliance across your email marketing efforts:

 	Set guardrails from the beginning
 	Be consistent across your email designs
 	Make the most of modules
 	Limit controls and establish a strict approvals process
 	Test, test, and test

Set guardrails from the beginning
As Dr. Phil would say, it’s all about setting boundaries.

Setting strict brand guardrails and communicating them across your marketing organization will help build the foundations you need. When implementing these brand and style guidelines, remember to include email-specific guidelines that dictate how marketers can incorporate branding into their email campaigns.

At Stensul, we preconfigure your brand guidelines into our platform and create modules that are custom to your brand aesthetic. This approach means it’s impossible for someone to use a color, font, or image in an email that hasn’t already been approved.
Be consistent across your email designs
Consistency is key when it comes to brand marketing.

To ensure your email designs comply with your overall brand marketing, communicate with your creative teams on a regular basis. Inform them of any updates to the brand guidelines and oversee all creative through a lens of brand compliance.

Check that all fonts and colors are on-brand, reference your image library to ensure assets were approved, and compare emails to both previous campaigns and other marketing materials.
Make the most of modules
Of course, all of this is much easier if you use email modules in an email generation platform like Stensul. That way, the brand guidelines and rules are set in stone within the modules, and whoever creates an email must abide by these rules.

This approach also cuts down your email generation time dramatically because all you need to do is assemble the modules and add copy and images—no design or coding work required.
Limit controls and establish a strict approvals process
Limit who can generate emails and how they generate them, and set up a multi-stage approvals process that checks their work.

At Stensul, we are big believers that your emails should ideally be created by your central marketing team and then disseminated to your local distributed teams to customize (within reason). Emails shouldn’t be created by just anyone—there needs to be oversight from the central marketing team.

Ensure brand compliance across your emails by enforcing the guidelines mentioned above and restricting who can contribute to or update email campaigns.
Test, test, and test
Remember to test across email clients to ensure each customer is getting a consistent experience from your brand. Although your email may be brand compliant, it could appear completely differently in one email client versus another. Use testing sites like Litmus or Email On Acid to see how your email will appear in a variety of email clients.

Again, there’s no need to test if you’re using the Stensul Email Generation Platform (nudge, nudge).

If you’re interested in discovering how Verizon and Disney are using Stensul to reduce email production timelines and costs by up to 90%, schedule your personalized demo now.

#### 5 Ways to Streamline Your Email Marketing Team
Email marketing is a marathon, not a sprint, and your team’s makeup should reflect this.

From your people to your processes and technology, every decision you make as a marketing leader should be strategic and forward-thinking.

What professionals do you need to create quality, engaging emails? How can technology support these champions and improve the way they work?

Read on to discover five ways that you can streamline your email marketing team and create a clear path ahead.
1. Determine an efficient email marketing workflow 


Image by Johnson Wang on Unsplash
Avoid costly confusion and set your email marketing strategy and workflow early on.

You need to determine each stage of your email workflow, and who is involved at each stage.

Cut out any unnecessary stakeholders and ensure approvals at each stage are as streamlined as possible.

The enemy of email marketing success is often disorganization so the best thing you can do for your team is to set an organized, streamlined workflow that they can adhere to.
2. Utilize email templates to cut down on designer and developer time


Image by Tim Arterbury on Unsplash
The elements that take up the most time when building an email are designing and building it, and all the back and forth that naturally accompanies that.

Streamline this process by investing in modular email templates. These allow you to build emails with ready-made modules, picking the specific modules you need for an email and cutting out any new build time.

This will also dramatically reduce the agency production and spend, freeing them up to focus on value-add, strategic work for your team.

Check out our blog, One Marketer’s Take: The Pros and Cons of Modular Email Templates, to learn more.
3. Strategically hire roles that add the most value 


Image by Husna Miskandar on Unsplash
You might think that your cobbled-together team of interns and marketing professionals you’ve forced to learn email marketing is doing the trick but trust us, it’s not.

You need dedicated professionals who have experience with email marketing strategy, and aligning that with not only the wider marketing KPIs but your organization’s business goals.

Earlier this week, we published a blog on The 5 Key Players on Your Email Marketing Team. If you’re struggling with staffing your email team then it’s recommended reading.
4. Track performance, analyze results, and adapt accordingly 


Image by Kyle Hinkson on Unsplash
So you’ve rolled out some email campaigns, but how did they perform?

Without tracking the metrics of opens, clicks, and conversions, there’s no way to effectively monitor the effectiveness and ROI of your emails.

Choose one person from your email team, perhaps the Strategist, Project Owner, or Campaigns Manager, to monitor these metrics and document them.

Once you’ve got a few campaigns under your belt, compare the results and examine which subject lines, CTAs, and creatives worked best.

You can then use these insights to inform your next email campaigns, replicating what worked best and scrapping what failed.
5. Invest in systems and tools to complement your improved workflow


Image by Cesar Carlevarino Aragon on Unsplash
Is your team using a hundred different tools and apps to pull together an email? Then you might be suffering from martech bloat.

Analyze your team’s martech needs and determine what tools would best match your workflow.

Choosing tools that integrate with your ESP and reduce production times is critical, so make sure they integrate before you sign on that dotted line.

stensul integrates with all ESPs and helps email teams at Google, Verizon, and Disney streamline processes and decrease email production time by 90%. Request a personalized demo now.

#### 5 Ways WYSIWYG Email Editors Come Up Short
When email editors for enterprise brands became a common marketing automation tool, either individually or as part of the toolset that was offered by an email service provider (ESP), marketers gave a collective sigh of relief. So much promise—but it quickly became clear that although these drag-and-drop interfaces made it easier for non-technical marketers to create emails, they often caused additional challenges.

Let’s take a closer look at why email editors haven’t completely streamlined the creation process, and how to find solutions that will.
1. They don’t enforce brand guidelines or legal compliance


‍Image by Josh Calabrese
A consistent customer experience across your brand’s digital touchpoints—from email marketing to your website to LinkedIn—is critical, especially for brands with a global presence. Email editors can streamline the creation process, but they don’t enforce brand or legal compliance because of their one-size-fits-all-brands approach. With a distributed marketing organization, teams in different divisions and locations could be sending messages that don’t comply with brand, legal, design, or company requirements.When you’re talking about legal compliance, that could also translate into financial repercussions. According to the CAN-SPAM Act, which sets rules for commercial emails, “each separate email in violation of the law is subject to penalties of up to $40,654.” That can be an offense as simple as forgetting to include a physical address on the email.
2. They have responsiveness or rendering challenges, or don’t account for testing


‍Image by Kaboompics
Today’s users are constantly on the go, opening 66 percent of emails on mobile devices. But if your email template isn’t responsive or tested across today’s 40 most common mobile devices, let’s face it … your email’s asking to be deleted. While some editors do support responsive design, most don’t allow you to customize the desktop-to-mobile experience. Consider how a typical email editor interprets responsive design. It takes your desktop version and stacks the modules accordingly so it’s ready for mobile, but you have no control over how it stacks, in what order or color palette, and without the option for unique mobile and desktop image uploads. It’s inflexible, so your emails are automated but not truly optimized for a smaller screen. That brings us to testing. Even if your emails are responsive, they also have to pass rendering challenges for numerous email applications (like Gmail or Outlook). Since small changes to an email can affect both responsiveness and rendering, testing becomes critical, even if it adds hours to every email you create. Pro tip: Look for email editors that easily incorporate testing.
3. You still need to rely on designers and developers


‍Image by Startup Stock Photos
In many of today’s email marketing processes, designers and developers spend hours transforming a beautiful PDF into a reality for every single campaign. Time spent on routine, manual work takes away from higher value projects. Even with pre-designed templates in email editors, most designers and developers still have to be involved in email creation. Designers are on call for visual requests like resizing and cropping images, and developers need to be involved for personalization, feeds, and to clean up messy code. But these team members usually have other, non-email work on their plates, which can lead to long timeline delays.
4. Integration and customization challenges persist


‍Image by Andrew Loke
The email marketing stack can be complex, with (at minimum) an email creation platform, list and data management tools, and an ESP. These individual parts need to communicate effectively, or it turns into a huge headache, especially for marketing ops. Email editors don’t necessarily overcome these integration and communications challenges, and using bad ones adds more complexity to an already-struggling process. The leading editors will integrate seamlessly with your existing stack without months of integration work. The best ones are also fully customizable by team, business unit, region or role. This allows marketers to have personalized experiences, so they only have to see assets that relate to them—an EMEA marketer doesn’t need APAC-specific images, for example.
5. They don’t provide content checks or streamline Q&A


‍Image by Kevin
Misspelled words, broken links and other small mistakes undermine your brand’s reputation. The best defense is a streamlined review process combined with automatic checks. But email editors don’t make it easy to share files with marketing stakeholders, proofreaders and other approvers. They usually resort to manually sharing a PDF or HTML preview of the document. Multiple people have to work on a file, which leads to long email threads with feedback that’s impossible to track. That means QA suffers and avoidable errors slip through the cracks—issues that could have been avoided with effective collaboration tools, automatic link checks, and other quality assurance guardrails. We think it’s pretty clear: today’s HTML and WYSIWYG email editors aren’t perfect, but we hope this helps you in your search for the right one.

#### A complete guide to email personalization for enterprise marketers
As a marketer, you know email marketing works. Personalization makes it work harder. Email personalization is a proven performance booster regardless of industry or category. What’s more, you can realize the benefits of email personalization more quickly than you might imagine.
Higher opens, CTRs, and revenue
The impact of email personalization goes well beyond the usual email metrics, although they’re pretty impressive on their own. Personalized emails have 29% higher open rates and 41% higher click-through rates than those without personalization. Amazingly, personalized subject lines up open rates by 26%. It’s not just email performance. Email personalization has a significant impact downstream. 

Personalization drives engagement, which drives up revenue by as much as 760%. What allows that to happen is being able to go from sending the same email message to everyone in your database to inserting something different in a single field. Do that, and you’ll see a 5‒10% lift in response rate. Use behavioral triggers, and a 20‒50% rise in your conversion rate is possible. Use predictive personalization and a 20% improvement in lifetime customer value isn’t out of the question.

Nine out of ten marketing executives at companies like yours say personalization significantly contributes to business profitability. This statistic suggests that personalizing emails will improve your ROI.

Being able to send a marketing message to a person that literally “speaks” to them has a profound effect. Research shows that 80% of consumers are more likely to purchase when brands offer personalized experiences.
Tiers of personalization
Unsurprisingly, personalization is a process. It involves making an email more relevant to an individual based on your data about them. It involves data like:

 	Name 
 	Geographic location—countries, regions, cities, or postal codes
 	Demographics—age, gender, occupation, and education level, among other things
 	Cultural—what’s unique about the audience that may influence how you need to connect, relate, or communicate
 	Psychographic—the habits, interests, and opinions of the audience
 	Occasional—the one problem you solve, like a marketing creation platform cutting email creation time dramatically

 

Basic personalization

The most basic form of email personalization involves what appears in the “From” field. If it shows the name of a sales rep working with a prospect, the chance a subscriber will open the email improves if it reads ”Sales Department.”

The subject line follows right after the “From” line. Personalize this element of your email; the open rate will be a few percentage points above a non-personalized subject line.

To help with this form of email personalization, easy-to-use Gen-AI tools speed up the creation of subject lines and more.

Intermediate personalization

The next tier involves segmenting your database into audience groups with common characteristics. With this segmentation, you can create email content that relates to each audience segment. It needn’t be complicated, to be sure. Having the “Dear” intro include the person's name is the simplest form of this tier of email personalization. How much goes beyond naming the recipient in the body of the email depends on the insight you have into that person, which reflects the depth and organization of your database.

Advanced personalization

This is the top tier of email personalization, where you can realize the biggest benefits. Stensul has found that well-done dynamic content in email marketing can raise conversion rates by 63%.

Dynamic Content Authoring (DCA) enables marketers to send personalized content to unique segments—all within one email. That means an email builder can create multiple blocks of written or designed content within a single email and assign each unique content block to a segment. Only relevant content blocks will be visible when a subscriber receives your dynamic email.   

This advanced level of personalization ensures your brand delivers high-quality, engaging content to the right target audience without sacrificing time manually building out segmented emails. 

Essentially, it draws on all you know about a subscriber—from name, location, and demographics to buying behaviors, preferences, and more. It lets you create true 1:1-type communications with a subscriber that will connect with them, prompt them to take action, and make them look forward to your next email.

However, for most email marketing teams, creating dynamic content is difficult and even harder to scale. It requires a technically knowledgeable and a skilled team able to write the code for the scripts that let you draw on subscriber data to turn it into content that appears in a highly personalized email. When things go wrong, they go really wrong, including wrong messages going to the wrong people. 

Getting personalization right takes time. The many additional steps in your email creation workflow translate into a decrease in email output due to the technical requirements for each dynamic email.

There are better, simpler, and quicker ways to use DCA to your maximum advantage. These methods let you improve your subscribers’ experience and conversion rates, add highly customized messages and offerings without slowing your team’s productivity, and go well beyond inserting the subscriber’s first name at the top of an email.

Whether you want to implement DCA via no-code, intuitive presets or write a few lines of unique script from scratch, Stensul lets you personalize emails to best suit your organization’s needs and your team’s capabilities.

To learn more about the Stensul approach to DCA, download the eBook The dynamics of Dynamic Content in email creation.

#### A history of email creation and where we are today
In order to understand what a fully mature email creation process looks like today, we have to understand where we’re coming from. Ever since Ray Tomlinson invented email in 1972 and the impact of email marketing has grown, large organizations have been continually pushing the boundaries of email programs, sophistication, process, and more.

So what have those efforts looked like, where are we today, and where will the future of email creation take us?
Email creation in the 2010s
Throughout most of the last couple decades, email creation was predominantly accomplished by designing and hand coding each email. WYSIWYG (or What You See Is What You Get) editors were not to the quality that they are now (and some would say they still have a ways to go), concepts like modular email design were in their infancy, and more digital-focused design platforms like Sketch, Figma and Canva were just arriving to the market. Without all of those tools, creators were left with Photoshop or Illustrator and then had to hand code in Dreamweaver or the text editor of their choice. After an edit, they’d save the html file and then open it in their browser to see how things looked. Rubbing further salt in the wound, email professionals know that browsers do not render emails the same way that email clients (Gmail, Outlook, Hotmail, etc) render emails, so taking a quick peek at the html file in a browser was nice, though not entirely indicative of how things would end up.

For plenty of organizations (that find themselves in what the stensul Maturity Model would call “Phase 1-2”), this process hasn’t changed at all, or has only changed minimally. Four out of five organizations still work with outdated tech tools and processes, but we’re seeing folks start to realize that they need to implement at least one change in order to keep up. More and more companies are beginning to place their trust in a WYSIWYG, or are using the same tools and general processes they’ve relied on for years, but adopting one efficient concept like modular design or snippets. Central teams are also becoming more comfortable reusing templates, rather than designing each email from scratch.
The tech evolution
Besides more companies embracing and feeling confident with WYSIWYG solutions, email builders are increasingly incorporating modularity and templates as a feature. The various ESPs and MAPs have all slowly updated their native email builders over the last handful of years, though research shows those builders are used far less often the larger a customer organization grows in size. This is often due to the lack of brand governance controls within the email builder itself, along with challenges fitting in to established customer workflows. Often, these native email builders are not the ‘center of gravity’ for the ESP/MAP, meaning they are lower on the priority list vis a vis the rest of the platform’s surface area.

A newer crop of design tools (Figma and Canva are examples), some with collaborative functionality, have grown in the market, though they are primarily focused on the design part of the process, delivering a finished design that is then handed off for slicing or coding. There has also been a growth of ‘email coding’ tools for developers, focusing on making it easier to piece together email code snippets to compile a finished email. These are a significant improvement over using a generic coding application such as Dreamweaver, but still require a technical resource as the primary user, something that prevents many organizations from moving up the maturity curve.

Ultimately, the fewer siloed single-player tech tools involved, the more agile an organization’s email production is able to be. This is why an email creation solution that streamlines communication, reduces design and development needs, and ensures brand governance and ADA compliance is key to reaching Phases 4 and 5 of email maturity.
What can we expect from the future of email creation?
As agility and efficiency become essential for competitive, scalable content creation and marketing programs, teams will continue to migrate away from having to manually design and code every email, causing the painful back-and-forth everyone loathes. WYSIWYG technologies will continue to improve, forking into purpose-built WYSIWYG applications, rather than one-size-fits-all options.

Ultimately, the importance of agile email creation will only continue to grow as the market demands companies improve or be left behind. To learn how stensul can help your organization stay at the leading edge as technology improves, schedule a demo with a solution expert today.

#### A lesson in effective email creation for higher education marketers
The marketing of a university, college, or other institution of higher learning today is far more than selling lots of sweatshirts emblazoned with the school’s logo or mascot. John Garvey, president of Catholic University, said schools “are competing for students, and marketing is how you have to do that.”

And compete you must. In the past decade, the number of college students in the United States dropped by 2.6 million, or 13%. Experts anticipate another decrease of 15% over the next four years. 

If we equate “students” with “customers,” you and your competitors in the education marketplace are pursuing a shrinking customer base. 

Finding, getting, and keeping “customers” is crucial to the continued success of your institution. Endowments are great, but tuition payments still matter. For example, nearly half of all revenue for U.S. public colleges and universities comes from net tuition revenue.

Education marketing is a form of B2C, business-to-consumer marketing. The power of B2C email marketing is unmatched. Email generates $42 for every $1 spent, an astounding 4200% ROI. This performance makes it easy to understand why nearly 80% of marketers say email is vital to their company's overall success.
Grand Canyon University found their process to create emails wasn’t effective
It’s fascinating to consider that as effective as email can be to deliver terrific results, the process to create that email is anything but.

For the marketing team at Grand Canyon Education (GCE), the marketing arm of Grand Canyon University (GCU), it typically took five days to get a single email ready for deployment. GCE creates emails for student recruitment, retention, and many other initiatives. 

GCU is an institution with more than 20,000 students attending its campus in Phoenix, AZ, and another 90,000 online. With the pandemic, the demand for the number of types of emails requested and email volume rose dramatically. The need to boost engagement with potential students and encourage those enrolled to continue their studies at GCU was significant.

People affiliated with GCU who requested emails created by GCE became frustrated with the increasing length of time between asking for an email and seeing it ready to be sent. This delay prompted many, especially GCU enrollment counselors working in the field, to create emails on their own. Beyond many spelling errors and grammatical glitches, these emails were often not on-brand, even lacking specific and required regulatory language.

The GCE marketers didn’t see those error-filled emails until they were in people’s inboxes. This lack of visibility into the process proved frustrating because matters like brand compliance were their responsibility. They needed to put a real degree of control into place.
Embracing a culture change
The GCE marketers recognized solving the problems of slow email creation turnaround and a limited ability to handle higher email volumes required more than technology. It called for embracing a new way to create emails. The reality is GCE is like the overwhelming majority of organizations using email for marketing purposes. Their email creation process involved specialists using single-purpose tools, operating in silos. It was marked by lots of back-and-forth, with many time-sucking bottlenecks. It’s no wonder, then, that it takes 8 of 10 brands, including education brands, a week or more to get one email out the door. 

Along with being too complex and taking too much time, this approach cost too much. Skilled developers were saddled with tweaking the HTML code they wrote due to the simplest of errors. Instead of spending their time on more strategic programming work to optimize the performance of their marketing automation stack, for example, they were changing a comma where a period mark should have been.

Then there were the folks in the field who went off on their own creating emails that could do more harm than good in terms of marketing goals as well as the reputation of the institution. Here too there was a desire to embrace change. The intent was to empower the largely non-technical people to create emails on their own that would be always on-brand and error-free. Along with that goal, the GCE team wanted a collaborative email review and approval procedure that would save tons of time while giving them visibility into the entire email creation process.

The solution to those problems—and more—came in the form of the Stensul Email Creation Platform™. It cut email creation time by 80% and allowed GCE to handle a 2x increase in email volume without any issues. Most important, the number of emails created by non-GCE marketing team members fell to nearly zero. With Stensul in place, those outside of marketing who asked for an email to be created in an hour didn’t have to wait anymore because they could create it themselves. 

Liz Jacob, GCE’s Assistant Director of Marketing Communications, said, “Stensul gives us meaningful visibility into what email creators outside of GCE are doing, so we can track and prevent things from getting out of control.”

To learn more about how Stensul helped GCE create better emails faster, download the case study on this Email Creation Platform implementation here.

#### A proven framework to boost campaign creation speed
Many enterprise marketing teams are stuck in outdated workflows that slow campaign creation speed to a crawl. If you’ve ever wondered why launching a single email or landing page takes weeks (when it should take days or even hours), you’re not alone.

At this year's Adobe Summit, our own CEO Noah Dinkin outlined a proven framework to dramatically boost campaign creation speed, especially across email and landing page workflows—two of the most high-impact, high-frequency campaign assets in enterprise marketing.

This post breaks down his biggest insights and explains how Stensul helps global brands unlock a more agile, efficient creation operating model.

Learn better through video? Watch the full presentation here.
The AI paradox: Why AI can't solve your campaign creation speed problem
We’re living through an AI revolution, and tools like ChatGPT, Midjourney, and Adobe Firefly make it faster than ever to ideate and generate marketing content. But here’s the catch: AI only solves the upstream problem.

While AI can churn out subject lines, image concepts, and copy variations in minutes, most marketing teams still rely on outdated, manual workflows to move that content from idea to execution. The result? Bottlenecks.

More ideas, more content—but the same broken process is used to get it live.
Today’s creation operating model
Despite all the MarTech tools available in 2025, campaign production workflows often still look like this:

 	A campaign brief starts as a Google Doc or intake form.
 	Designers build mockups in Figma or Photoshop.
 	Reviewers give feedback across email, Slack, and task boards.
 	Developers hard-code assets in HTML and AMPscript.
 	QA and compliance checks take place manually.
 	Finally, the campaign gets scheduled in the ESP, often weeks after kickoff.

This linear, fragmented process is slow, expensive, and error-prone. And, it’s no longer sustainable in a world where campaign agility is a competitive advantage.



 
Costs of a slow creation process
What does this actually look like to a business that’s working toward a bottom line? The very real costs of inefficiency are:

High operational costs: Talented teams spend time on repetitive, low-value tasks like copying and pasting between systems, resolving conflicting feedback, or tweaking code for responsiveness.

Missed optimization opportunities: When a team spends weeks building one campaign, there’s little time left for A/B testing, versioning, or performance tuning.

Delayed time-to-market: Slow execution leads to missed windows—product launches, seasonal promos, and real-time response campaigns arrive late or not at all.

Lost revenue: Ultimately, delays in creation = delays in revenue. Every hour a campaign isn’t live is a missed opportunity to engage customers.
3 bottlenecks slowing you down
Our framework identifies three critical bottlenecks that keep campaign teams stuck:

 	The creation bottleneck: Fragmented tools (design, copy, dev) slow down early-stage asset development.
 	The collaboration bottleneck: Feedback happens in too many places, causing confusion, duplicate work, and delays.
 	The governance bottleneck: Manual checks for branding, compliance, and technical accuracy add days to production time.

The proven framework: Break bottlenecks, accelerate output
To address these challenges, a modern approach to campaign creation needs to integrate content, collaboration, and compliance into a unified workflow. 

 



 

Here's how the framework works:
Step 1: Free up developer time
Use no-code, drag-and-drop creation tools that empower marketers, copywriters, and designers to build production-ready emails and landing pages without dev help. Developers can focus on platform architecture, not HTML tweaks.
Step 2. Centralize collaboration
Bring all feedback directly into the production-ready asset—no more chasing comments across 10 channels. Stensul supports real-time collaboration, version history, and device-specific feedback (e.g., mobile dark mode).
Step 3. Automate governance
Find ways to make governance and compliance built-in and automated. Hard-code your brand, legal, and technical requirements into guardrails. Instead of fixing issues downstream, prevent mistakes upstream—with pre-approved modules, templates, and content controls.

All of this can be done with a platform like Stensul.
Key takeaways

 	AI is not enough. Without changing your operating model, AI will create more bottlenecks, not fewer.
 	Campaign agility is a competitive advantage. If your emails take weeks to launch, you’re already behind.
 	Stensul helps teams move faster, without sacrificing quality or compliance.
 	A centralized, no-code, guardrail-driven approach enables better collaboration, faster output, and smarter governance.
 	It’s time to break free from the old way of working.

The future belongs to marketing teams who embrace creation agility. That means evolving beyond static workflows into a flexible, scalable creation operating model.

#### A Roadmap for Creating Email Brand Guidelines
We all know how important it is to have clear and consistent brand marketing across all channels.

Customers need to understand who you are, what your mission is, and what you’re selling.

In previous blogs, we’ve covered how to align your email marketing with your brand marketing, and how to ensure unified branding across a distributed marketing team.

Now it’s time to go back to square one and look at how to create strong brand guidelines for your email marketing programs.
Why you need email brand guidelines


Image by Markus Spiske on Unsplash
First off, why do you need brand guidelines specifically for email, as opposed to general brand guidelines?

According to Litmus, almost 38% of brands don’t have email brand guidelines, and it’s a real disadvantage.

Think of all the external agencies, designers, developers, and copywriters you use to do email marketing.

If you don’t have these specific guidelines in place, all of these resources are operating in the dark.

Without providing in-depth email-specific style guides, you’re relying on their interpretations of your overall brand guidelines.

Don’t leave things to chance, start thinking about what brand guidelines apply to your email marketing efforts.
Email brand guidelines 101


Image by Chase Clark on Unsplash
As you know, your general brand guidelines will cover your approved font styles and sizes, colors, image styles, and logo sizes and placement.

But what guidelines can you develop that are email-specific and address the unique characteristics of this channel?

First off, there’s the subject line, your sender name, and preview text. What rules do your email marketers need to follow when it comes to these elements?

For instance, how should the sender name appear and would this ever change depending on the target audience? Are you allowed to use emojis in subject lines? What words should you use? What words should you NOT be using?

You should also consider the tone of your messaging, and whether it’s more informal or conversational than what your brand would use for a print or web campaign.

You’ll also need to set guidelines for images, the file type you prefer, image sizes, the maximum file size, and your approach to alt text for images.

If your brand’s approved fonts aren’t supported by all email clients then you’ll need to choose some acceptable web fonts and set some rules around their usage.

Another email-specific guideline you’ll need to implement is around call-to-actions (CTAs). How do they appear in emails? Do you have specific colors and fonts for CTA buttons? Are there different rules for primary CTAs versus secondary CTAs?

You should also figure out the order of your emails, such as what section should always come first and so on. You also need to set rules for your footer, like what elements are locked and what elements can be changed.

Sit down with your email team and start brainstorming the answers to these questions. Review your previous emails and see where you’ve been consistent, and where you haven’t.

If you want to learn more about brand compliance in email marketing, reach out to us at hello@stensul.com.

#### Adobe Campaign Time-Saving Tips and Tricks
From photo editing to marketing campaigns, Adobe has software for all manner of content creation needs. Campaign Classic is a popular email building CMS choice. Time, practice, and training courses can help new users become familiar with its nuances, but this can take plenty of precious hours that could be used for creation. Even the most seasoned users might be spending too much time on email creation if they’re not yet aware of these helpful tips and tricks.
Embrace the xml File
Don’t risk making time-consuming coding errors as you work within the platform. As Jon Wodnicki told stensul in an Adobe Campaign user forum,

“Export the [email code you’re working on] to an xml file, use vs code or notepad++ to make changes (usually find/replace-all), then import the xml file.

For marketers coming from a non-technical background, this one trick can cut manual effort and associated errors.”
Take Advantage of the Creative Design Feature
Adobe’s Creative Design feature enables users to quickly and efficiently create personalized emails without needing to code anything. Click the icon next to the name of your campaign to access the tool, then type the subject line (or multiple you hope to A/B test) and click “save.” You’re then able to drag design and structure elements from the menu on the left into the template (click “browse” to find more elements that aren’t showing up right away), filling in your copy as you go. When you click on any component in the email, an editing menu will pop up, allowing you to personalize each part.
Let Sensei Predictions Take the Wheel
Sensei is Adobe’s AI and machine learning platform, which helps with subject line recommendations and predictions. Click the icon to the right of your subject line and hit “test” in order to get quick, accurate insights into how your subject line will perform. A drop-down menu will prompt you to pick the data model you want to run the subject lines by. Click “confirm” after you pick it and save valuable subject line testing time.
Create Communication Rules
Need to create emails in multiple languages? Campaign’s multilingual delivery tool lets you disseminate emails in multiple languages without creating a new deliverable for each audience. Go to the Properties page, then go into the spreadsheet template option to add every language that you’ll need the email to be sent in. The platform will then segment the audience by each language, and you’re ready to send.
Send Swift Reports to Stakeholders
Ensure that there are no lapses in communication with stakeholders by sending data reports as often as they might need. After building the report you want to send in the Reports page with easily customizable metrics, set up one-time or recurring emails by clicking “share” in the dropdown menu. You’ll be able to click “send on schedule” to customize a recurring report to the same stakeholders, or you can click “share now” to send an immediate report one time only.

Becoming proficient in Adobe will take time and experience. To make things easier, and increase the speed and efficiency of your email creation while you’re at it, we recommend using an email creation platform in addition to Adobe. To learn more about how you can create emails more easily in a platform that recognizes all of your brand guidelines, request a demo of stensul’s platform. We’ll be happy to show you how other marketing organizations in your industry leverage stensul + Adobe for maximum impact.

#### Adobe stack governance: what the Experience Cloud doesn't cover
Adobe's marketing stack does what it was designed to do. Journey Optimizer personalizes and sends. Marketo runs the nurture paths. Adobe Campaign handles high-volume batch and transactional emails for regulated industries. GenStudio for Performance Marketing generates AI-assisted variants. AEM holds the assets. Workfront tracks the work.

Every tool is built for roughly the same kind of job: moving finished content through a channel.

Which means the part the stack isn't built for is the part that determines whether content can move at all — the production layer where assets get made on-brand, compliant, and deployable in the first place. That's where enterprise teams lose time, quality, and control. Not in distribution, but in safely distributing creation itself.

That gap matters everywhere in the stack, but it matters most upstream of GenStudio. GenStudio's promise is infinite content. Without a governance layer structuring what AI can and can't produce, infinite content is the problem, not the solution.

The fix isn't another tool in the channel. It's a governance layer upstream of all of them.
What happens before the Adobe stack takes over
Before a campaign asset hits Marketo, AJO, or ACC, someone has to make it. That someone is usually a chain of people.

A brand manager defines the creative rules. A designer assembles modules in Figma. A copywriter drafts sections in a shared doc. A developer codes it. A project manager routes the file across approvals. A legal reviewer checks for compliance language. 

All of that happens before a single byte enters the Adobe stack.

And most of it happens without any governance layer at all. Reviewers leave comments in Google Docs. Compliance sends notes over Slack. Brand rules live in PDFs that nobody opens. Approvals route through email. When AI enters the picture (a copywriter using ChatGPT to draft a subject line, or a team running a campaign through a GenAI tool), the output lands in the same ungoverned pipeline.

By the time the content is ready to enter Adobe, it has already accumulated risk.

The risk looks like brand drift, compliance gaps, review loops that never fully close, modules that were supposed to be approved but got updated off-cycle, and legal language that is one version behind current policy.

Adobe inherits all of that at the moment of delivery. ACC sends, Marketo nurtures, AJO orchestrates, but none of those tools know what happened to the content upstream. They route what they receive.
Why the governance gap is widening
Two forces are making the gap worse.

AI is producing more content, faster. Enterprise marketing teams are creating more content than ever, and much of it is now AI-assisted. That is good for velocity but hard on governance. According to Stensul's MarTech Governance Outlook, 89% of organizations without comprehensive AI governance experienced errors in 2025, compared to 44% across the broader population. Errors show up in brand voice, compliance wording, tone, and even outright misinformation. AI without governance multiplies the upstream gap.

Regulation is tightening. Financial services, healthcare, and life sciences teams are operating under stricter disclosure requirements, stricter AI usage policies, and more frequent audits. For these teams, a missed compliance update in a template or an unreviewed AI-generated subject line carries consequences beyond brand reputation. In some cases, it becomes a regulatory filing.

Adobe's delivery tools were not designed to catch any of that. They deliver what they receive.
What the governance layer looks like in practice
Adobe stack governance, done right, covers a few specific things inside the creation workflow.

A library of pre-approved modules. Branded, legally cleared, reusable components that marketers pull from and combine into campaigns. Updates propagate to every template using the module, so brand and compliance changes land everywhere at once.

Production-ready templates. Structure aligned to brand, compliance, and channel requirements before a word gets written. When a marketer drafts copy or prompts AI for a variant, the output lands inside a template that's already ready for production.

AI that runs inside governed templates. When a marketer prompts for a subject line, a section rewrite, or a variant, the generated output reflects brand voice, compliance rules, and channel constraints because the template already does.

Approval workflows that actually close. Review routes that send the right content to the right reviewer, collect feedback in one place, and finalize.

This is the layer Stensul calls Governed Creation™.

 
How Stensul and the Adobe stack work together
Stensul does not compete with the Adobe stack. Stensul pairs with it.

Stensul handles the upstream half: template assembly, module governance, AI-assisted creation inside a governed structure, brand and compliance guardrails, and approval workflows. And with Marketo dynamic content, users can even personalize in Stensul. 

Once the asset is approved in Stensul, Adobe handles the downstream half: orchestration, delivery, and analytics.

The integration points are concrete.

GenStudio for Performance Marketing. Stensul templates surface natively inside GenStudio's Create Email flow. Marketers set parameters (brand, persona, language, product), generate copy variants, pick one, and upload the chosen variant directly back to Stensul with production-ready, no-code template in a single click. Editing, review, and ESP delivery pick up from there inside Stensul’s governed workflow. GenStudio provides AI speed. Stensul provides the governed production layer.

Adobe Journey Optimizer: Stensul authors production-ready HTML upstream and pushes it into AJO via real-time API. Approved content appears in AJO content templates in seconds, so marketing teams across an organization can create governed content without needing deep AJO authoring expertise.

Marketo: Marketers build on-brand, approved content in Stensul, then export directly into Marketo for deployment. Stensul handles upstream governance for distributed teams. Marketo handles the delivery.

Adobe Campaign: Stensul authors production-ready HTML and pushes directly into Adobe Campaign. Governed Creation™, collaborative workflows, and compliance sign-off happen in Stensul before content ever reaches Campaign.

AEM: Stensul imports images from AEM into the creation workflow today. Deeper, cloud-native integration (fragment import, bidirectional asset export) is on the roadmap.

Workfront: Stensul syncs updates and proofs to Workfront, so the project management layer reflects upstream governance work alongside downstream delivery tasks.

Together, Stensul and the Adobe stack form a continuous, governed content lifecycle. Content is assembled, reviewed, and approved inside a governance layer. Adobe delivers the approved output.
When it all works
When Stensul's governance layer sits in front of the Adobe stack, the content lifecycle becomes one continuous, coordinated motion.

Creation runs inside branded, compliance-ready templates inside GenStudio, then final variants are moved into Stensul in a single click. Collaboration happens in one place, with the right reviewers in the right step. AI operates inside structure, so output lands on-brand and compliant the first time. Approvals close on time. Content reaches Adobe already production-ready.

From there, Adobe does what Adobe does best. AJO personalizes and sends. Marketo nurtures. Adobe Campaign orchestrates. GenStudio accelerates. AEM serves the assets. Workfront tracks the work.

Governance is embedded in the workflow instead of bolted on after the fact. Output is safe, on-brand, and compliant by default. Creation is faster. Collaboration is cleaner. The whole stack runs as a single, well-oiled system, where every team knows where content stands, and nothing reaches delivery without clearing the guardrails.

That's the version enterprise marketing leaders are trying to get to.

See how Stensul pairs with the Adobe stack.

 

#### Adobe Summit 2025: Stensul’s guide on what to expect
Although you may be tempted to pull “Happy New Year!” out of the hat, 2025 is already in full swing. Next up on the Stensul calendar is the Adobe Summit 2025. In case you’re not familiar with the Adobe Summit (or simply need a quick recap of the value of the event), consider this your ultimate digest.

Adobe Summit is the premier event for enterprise marketers looking to stay ahead in digital marketing, content operations, and customer experience. It will take place at the Venetian Convention and Expo Center in Las Vegas from March 18-20, 2025.

If you’re attending, you’re already investing in the future of marketing efficiency and effectiveness (and we’ll see you there!). But with so much to see and do, how can you ensure you get the most value from the event?

This guide will help you navigate Adobe Summit 2025 and show you why visiting the Stensul booth is a must if you want to accelerate campaign production and optimize your content supply chain.
What are the benefits of attending Adobe Summit?
Simply put, Adobe Summit is where industry leaders, marketing professionals, and technology innovators gather to explore the biggest waves in content supply chain optimization, the latest trends in customer experience, AI-powered marketing, and workflow automation.

It’s a massive event, typically drawing around 12,000 attendees each year, and if you’re ready to level up your campaign creation process, here’s why you should be there too:

 	Stay ahead of industry trends: Discover how AI, automation, and personalization are transforming content operations.
 	Network with experts: Connect with marketing operations, RevOps, and brand professionals from top enterprises.
 	Hands-on learning: Gain actionable insights from workshops, keynotes, and breakout sessions led by industry pioneers.
 	Explore cutting-edge solutions: See firsthand how technologies like Stensul solve real-world marketing challenges.

Bottom line: Adobe Summit 2025 is a must-attend event for anyone passionate about advancing in digital marketing, customer experience, and data-driven decision-making. It’s designed to empower professionals at every level with insights and tools for creating impactful customer journeys.
Who should attend Adobe Summit?
Adobe Summit provides value to any enterprise marketing team and leader. In fact, with session tracks in B2B Marketing, Customer Journey Management, Commerce, and more, marketers will walk away with major learnings from Adobe Summit programming.

Take a peek at how your team may benefit:
Digital marketing leaders can:

 	Get acquainted with the newest tools, strategies, and trends.

Customer experience leaders can:

 	Improve their understanding of customer engagement and uncover platforms to help streamline this process.

Data experts can:

 	Understand new tools and techniques to leverage customer data in strategic ways to keep up with the changing tool and customer landscape.

Content managers can:

 	Improve content creation and better understand their current content supply chain needs.

Rev Ops and MOPs specialists can:

 	Get hands-on insight on with the latest integrations and workflows to better maximize their teams’ campaign processes.

What will you learn at Adobe Summit 2025?
The conference provides a platform to learn about the latest industry trends, network with industry peers, gain insights into cutting-edge Adobe technologies (like generative AI), and discover strategies to optimize customer experiences through digital transformation. You will be exposed to best practices from industry leaders and experts at this large-scale conference.

Summit 2025 will feature more than 200 sessions covering tracks like B2B Marketing, Customer Journey Management, Commerce, and more.

 	Expect keynote speakers sharing insights on AI-driven customer experience.
 	Hands-on labs with immersive 90-minute training sessions with preloaded tools.
 	Hear from Adobe partners and industry experts sharing best practices and growth strategies, exclusively available for in-person attendees.

How to attend Adobe Summit?
In-person attendance (March 18–20, 2025)
A full in-person pass grants you access to a rich lineup of events and experiences designed to enhance your Summit journey. Although early access registration is over for the event, you can still register yourself or your team.

Already going? Stop by the Stensul booth (#478) to learn how we help enterprise marketing teams accelerate campaign impact by optimizing the campaign creation process. Book a call with us now to secure your time slot!
Online attendance (March 18–19, 2025)
For those not able to make it to Las Vegas this year, Adobe offers a remote experience with the Adobe Summit Online. For the Online Summit, you’ll get access to a curated selection of keynotes and sessions all for free.

Take advantage of sessions and keynotes delivered by top brands (including Stensul). You’ll discover the latest trends and technology while unlocking powerful tips and techniques.

You can register for online attendance here.
Final tips for a successful Adobe Summit 2025
1. Plan your sessions in advance
With hundreds of sessions available, review the agenda early and prioritize those most relevant to your marketing operations and content strategy needs. If you’re interested in optimizing your content supply chain, attend talks on content velocity, automation, and workflow optimization.
2. Engage with industry leaders
Now is not the time to be shy! Adobe Summit attracts the brightest minds in marketing. Make time to network with peers and learn from thought leaders who are driving innovation in content creation and distribution.
3. Take notes and follow up
There’s a lot to take in at Adobe Summit, so know it's impossible to make it to everything. Prioritize the topics, booths, and sessions that interest you the most. Then, share the learnings with your team. Don’t hesitate to document key takeaways and set action items for your team post-event.
4. Pack smart
It's obvious, but bring comfortable shoes, a power bank, and plenty of business cards.
5. Visit the Stensul booth (#478)
If scaling campaign creation without bottlenecks is a priority for your team, the Stensul booth should be at the top of your list. Here’s why:

 	See a live demo – Experience how Stensul’s no-code platform streamlines the production of emails and landing pages, cutting creation time from days to hours.
 	Talk to experts – Discuss your marketing workflow challenges with our specialists and get personalized recommendations.
 	Learn from real-world success stories – Hear how enterprise brands like yours have optimized their content supply chains to drive efficiency and accelerate campaigns with Stensul.
 	Exclusive giveaways and networking opportunities – Stop by for a chance to score swag like our beloved Speedy the Sloth and connect with like-minded professionals.

 

Want to schedule a meeting in advance? [Click here] to book your session with Stensul today!

See you at Adobe Summit 2025! Don’t miss this opportunity to revolutionize your content supply chain.

#### Adobe Summit 2026: what to expect in Las Vegas (and online)
Adobe Summit is back, and if the trajectory of the last few years is any indication, 2026 is shaping up to be the most AI-forward Summit yet. Whether you're a seasoned attendee or registering for the first time, here's everything you need to know about what's coming April 19–22 at The Venetian in Las Vegas (and online).
The Big Picture: What Adobe Summit 2026 Is All About
Adobe Summit is the premier digital experience conference, bringing together marketers, marketing operations leaders, technologists, and CX professionals from around the world. 

Each year, more than 12,000 attendees convene for keynotes, hands-on labs, product announcements, and networking — across a three-day main conference packed with 200+ sessions.

The 2026 edition is squarely focused on agentic AI, generative content, and the future of customer experience orchestration, all of which are reshaping how enterprise marketing teams operate right now.
Sunday, April 19: Pre-conference Training Day
Before the main conference kicks off, Adobe offers full-day immersive training courses on Sunday, April 19. These sessions give you hands-on experience with Adobe Experience Cloud solutions, whether you want to strengthen an existing skill set, learn a new AI-enhanced workflow, or explore a product you haven't touched before. Preconference training is available for an additional cost of $850 and is a worthwhile investment if you want to hit the ground running once the main sessions begin.
April 20–22: The Main Conference
Keynotes and Product Announcements
The opening keynote on Monday and the Day Two keynote on Tuesday are the marquee moments of Summit. Expect Adobe leadership and industry guests to take the stage with major announcements around AI innovation, Experience Cloud product updates, and the evolving vision for customer experience at scale. Strategy keynotes go deeper with 60-minute dives into specific themes led by Adobe experts and customer brands.

Don't miss Sneaks, Adobe's fan-favorite preview of experimental innovations coming out of Adobe Labs. It's a window into where the product roadmap is heading.
Adobe Summit 2026 Sessions
This is where Summit earns its reputation. Sessions span 13 tracks covering everything from AI trends and leadership to B2B customer journeys, analytics, customer engagement, and developer tools. A few themes that will be prominent in 2026:

 	Agentic and generative AI: How to put AI agents to work across the content supply chain and marketing workflows
 	AI-driven personalization: Operationalizing AI in Journey Optimizer, Real-Time CDP, and Marketo Engage
 	Content governance and brand compliance: Scaling content without losing control
 	B2B marketing and lifecycle journeys: Connecting data, campaigns, and sales alignment

Hands-On Labs
90-minute labs run on Summit-provided equipment preloaded with the tools you need. These are in-person only and tend to fill up fast, so prioritize scheduling them early once session registration opens.
Certification Opportunities
Full in-person conference passes include Adobe Digital Experience Certification exams at no extra charge. It's a rare chance to validate your skills while you're already in learning mode.
Community Pavilion and Networking
The Community Pavilion is the social hub of Summit featuring Adobe partner and sponsor booths, theater sessions, and direct access to Adobe product experts. Evening events include the Welcome Reception, Community Mixer, and Summit Bash.

Can't Make It to Vegas? Attend Online for Free
Summit Online runs April 20–21 and includes live access to keynotes, Sneaks, strategy keynotes, and select sessions. Most in-person sessions will be available on demand in late April. Online attendance is free and unlimited — so there's no reason your team can't be plugged in.

 
Meet Stensul at Adobe Summit 2026
Stensul will be at Adobe Summit 2026, and we'd love to connect. If you're headed to Las Vegas,  schedule time with our team. 

For those who aren't familiar: Stensul integrates with Adobe Journey Optimizer, GenStudio, AEM, and Workfront to help enterprise teams create on-brand, production-ready content faster — and with the right guardrails in place. We're not here to replace Adobe. We're here to complement it, sitting upstream in the content creation process so that what flows into your Adobe tools is already approved, compliant, and ready to go.

As AI capabilities inside Adobe's ecosystem continue to expand, the teams that thrive will be the ones who've paired that power with strong creation workflows and governance. Summit is a great place to think through what that looks like for your org — and we're happy to be part of that conversation.

Reach out to the Stensul team to schedule time in Las Vegas, or stop by booth #141 and say hello.

#### Adobe’s $23 billion bet on collaboration will pay off
Adobe’s plan to acquire Figma is truly exciting news. It brings together two pioneers in design. Candidly, I’m looking forward to seeing what these talented teams produce together.
One key thing stood out to me: the through line across this and Adobe’s other recent large acquisitions. The deals I’m referring to are Workfront ($1.5B), Frame.io ($1.27B), and now Figma ($20.0B).
Although they have different offerings, they all share one important commonality:


 	Workfront is a work management platform that lets many stakeholders have structured workflows for review, feedback, and approvals—ultimately giving everyone visibility into the status of content, projects, or campaigns.
 	Frame.io brought the EXTREMELY inefficient process of sharing and getting feedback/approvals for video into the 21st century. I mean, have you ever taken notes by hand on a draft video and then had to manually pause it to write down timestamps for each comment? A painful experience.
 	Figma recognized building an A++ web-first professional design tool was already a big mountain to climb, but the ultimate experience would be many times better by directly involving the collaborators around the designer—sometimes other designers and sometimes peers in other roles.

 
I didn’t use the word in any of those three descriptions, but the common thread is collaboration. And why does collaboration matter? Specifically, why does collaboration matter to Adobe?
Adobe has long been a leader in creating sophisticated, single-player tools for professionals. Think Photoshop, Illustrator…most/all of Adobe Creative Suite. The core users are specialists—experts in their craft. Even Adobe Experience Cloud apps are used primarily by experts.
In a company, specialists and experts who create or distribute content don’t work in a vacuum. They’re on a team. They support other teams. The reality is any designer knows all too well that when you work in an organization, creating content is a collaborative process.
Even if just one or two or three people are at the center of that process, there are always others. People who strategize, create a brief of what needs to exist. Who review, give feedback, and approve. Who take finished assets and distribute them to audiences through an increasing number of channels.
And through that lens, it makes perfect sense why Adobe spent just shy of $23 BILLION to acquire companies with products that have collaboration at their core.


It’s because content creation and collaboration are inextricably linked.

At Stensul, we’ve always believed that creating content is a collaborative process. Always has been. But the existing tooling just didn’t support that reality. Given how much content is created and how many people are involved beyond the specialists, this is a BIG opportunity.
It is an opportunity Stensul has been pursuing aggressively since Day 1.
We’re making exciting progress in changing how organizations create and collaborate around content, starting with marketing emails (a notoriously painful asset to create for many good and bad reasons).
Leveraging our platform, we’ve seen teams in organizations ranging from the fastest-growing tech startups to Fortune 10 companies do in hours what used to take them weeks.
The outcome isn’t just valuable time savings. It’s a real business impact against hard KPIs because these teams can focus on achieving their goals by having the time and space to think and operate strategically. And we’re in the early innings. Lots more to come.
We’re cheering on Figma, Adobe, and everyone else working to bring modern collaboration into the content creation process.
Teams will work better together. Content will be better. Experiences will be better. And hopefully, we can finally never see “Final v14” again!
P.S. We're hiring! Come join our incredibly talented team.

#### Agile marketers are better equipped to accomplish key martech initiatives [Gartner]
Marketing teams faced a number of challenges last year, with many having to adopt new processes and technologies to address customer demands brought on by the pandemic. As digital transformation efforts became a top priority, McKinsey estimates digital commerce experienced ten years worth of growth in less than three-months time. A key indicator of whether or not marketing operations teams were able to meet the challenges of 2020 and reach their martech goals: The ability to adopt and maintain an agile approach.

"When we look at respondents who maintain agile roadmaps — roadmaps that flex to address emergent needs — we find that agile planners are better positioned to deliver the transformational impact needed for today's challenges," writes Gartner in its 2020 Marketing Technology Survey.
Agile marketers make an impact
Looking to see how marketing organizations adapted to the challenges of 2020, Gartner surveyed more than 4,300 marketing technology professionals from around the world between July and September, 2020. One of the key findings from the report showed the martech teams that embraced agile methodologies made more progress on key initiatives that improved the overall impact of marketing operations on the business as a whole.

Eighty-two percent of agile marketers were able to integrate different types of marketing technology based on their needs, while only 40% of marketers who had not adopted an agile approach were able to do the same. Not only were agile marketers more likely to introduce needed martech platforms, they were more likely to act on key initiatives like adding new functionality to existing technologies, adopt new technologies in response to market changes and modify processes to adapt to evolving market conditions.

Gartner: Agile Marketers Get More Done


(Image Credit: Gartner 2020 Marketing Technology Survey)
"Nearly two-thirds [of respondents] have added new marketing processes to adapt to new technologies in use," reported Gartner, "This is a critical step to improving martech utilization and is the hard work of improving marketing maturity."
Despite the benefits, marketers still slow to adopt an agile approach
While the marketing operations teams that adopt agile processes are seeing clear benefits, many are slow to embrace agility. According to Gartner's findings, only 10% of the more than 4,300 marketing technology professionals surveyed reported they had adopted an agile planning approach for their martech roadmap.

Meanwhile, marketers report a number of struggles that could be alleviated with the right agile processes in place. For example, 23% of the marketers surveyed by Gartner reported cross-functional collaboration was an impediment to the effectiveness of their martech stack. Another 70% said they struggled to integrate the advanced capabilities of their martech stack into work processes.

"It's apparent that organizations are generally more interested in results than process, but, to succeed, teams must value both: improving efficiency to reduce cost as well as improve agility, and ensuring effectiveness with a strong connection to business outcomes," writes Gartner.

Teams that maintain agile processes are more likely to enable collaboration between teams and activate the full capabilities of their martech stack — the very challenges marketers report they are struggling to overcome. Gartner also reports that agility can have a positive impact on martech budgets: "An agile approach to martech can decrease the costs incurred from adapting to change."
Agile teams are more likely to maximize their martech stack
Ultimately, the biggest win for agile marketing operations teams: They are more capable of optimizing the full potential of their martech stack. Gartner found that agile marketers struggled less with martech utilization than their peers whose martech roadmaps were considered less mature.

This is a major insight as 68% of Gartner's respondents said they face challenges utilizing the full breadth of their marketing technology stacks. With nearly 60% of the respondents expecting to see budget cuts around their martech investments, marketers are going to need to do more with what they have. The obvious answer based on Gartner's findings: Adopt more agile processes and institute agile platforms that enable more collaborative workflows.

"Incorporate new agile approaches in your martech planning and organization where possible and expand agile practices already in place to improve the efficiency of marketing technology teams and raise their ability to contribute to business impact," recommends Gartner.

Agile technology platforms are a key instrument to adopting more agile processes. Not only do they enable streamlined workflows, effective marketing technology platforms accelerate campaign launches while reducing production cycle timelines. We've seen it happen with our own email creation platform. Our clients have reduced the time it takes to create an email by as much as 90% while at the same time significantly accelerating launch times as well as improving performance of their email programs. Gartner's recommendations align with our own research that marketers who strive to adopt more agile approaches are better equipped to improve their marketing maturity levels when they introduce agile technology platforms to their martech stack.

If you'd like to see how the stensul agile email creation platform can help you … get in touch.

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#### AI in email marketing: Navigating the generative frontier
Email marketing has long been a staple in the marketing toolkit, but the game has changed with the rise of generative Artificial Intelligence (AI). From personalized content recommendations to predictive analytics, AI has the potential to revolutionize email marketing. 

This post will explore the ways AI is transforming email marketing and the challenges and opportunities that come with it.
AI and email marketing: a generative frontier
The recent developments in AI have opened up a new frontier in email marketing. AI can generate content that is both personalized and relevant to the recipient. You can create email campaigns tailored to individual customers based on their interests, preferences, and behaviors. AI-powered email marketing is still in its infancy but can transform how you communicate with customers.
The power of AI for email campaigns
AI has a multitude of benefits for email campaigns. First, it can help improve the accuracy of email lists, reducing the risk of sending emails to the wrong audience. Additionally, AI can help optimize email content, making it more engaging and relevant to the reader. Generative AI-powered email campaigns can also help identify the best time to send emails, ensuring they are read and acted upon.
Leveraging AI to boost marketing efficiency
AI can help improve marketing efficiency by automating certain aspects of email marketing. For example, AI can automate email template creation, saving marketing teams time and effort. AI can also help identify which email campaigns are most successful, allowing you to focus your efforts on those that generate the highest return on investment (ROI).

With the time-savings, marketing teams have the ability to create variations on the content of a single email or an entire campaign and then conduct A/B testing to determine what will ultimately work best.
AI-driven personalization and segmentation
Personalization and segmentation are critical components of successful email marketing. Generative AI can help you personalize your email content by analyzing customer data and tailoring the email to the individual. AI can also help segment email lists, ensuring the right people receive the right content.
Predictive analytics for targeted emails
Predictive analytics is another area where you can leverage AI in email marketing. AI can analyze customer data to identify patterns and trends, allowing you to create targeted email campaigns that are more likely to convert. Predictive analytics can also help identify high-value customers, so you can focus on retaining them.
Email metrics and AI: measuring campaign success
AI can help you measure the success of your email marketing campaigns using data on open rates, click-through rates, and conversion rates. This capability can provide insight into what is working and what needs to be improved, allowing you to adjust your strategy accordingly. AI can also help companies identify trends and patterns in customer behavior, providing insight into how to improve their email marketing campaigns.
Chatbots and AI assistants for email communication
Chatbots and AI assistants are becoming increasingly popular in email communication. These tools can help automate customer service inquiries and provide personalized customer recommendations. Chatbots and AI assistants can also help identify and address potential issues before they become significant problems.
Challenges and opportunities in AI-driven email marketing
Although generative AI can potentially revolutionize email marketing, there are still some challenges to address. One of the biggest challenges is ensuring customer data is used appropriately and ethically. You also need to ensure AI-powered email campaigns are not seen as spam or unwanted messages. Despite these challenges, the opportunities presented by AI in email marketing are significant, and when you embrace this technology, you’re likely to see a substantial ROI.

AI has the potential to transform email marketing from a mass communication tool to a personalized and targeted engagement platform. You can improve customer engagement and drive conversions by leveraging AI to create personalized and relevant email content.


Attuned to the wants and needs of email marketers, Stensul has developed an AI-powered email toolkit. You can learn more and use the tools here.

#### AI without governance: The real cost to enterprise marketing
In regulated industries, non-compliance has never been cheap. Fines, enforcement letters, audits, expanded legal review, brand damage, lost client trust. 

What's changed is that AI is now sitting inside the production workflow. And in environments without governance, AI is doing exactly what it was built to do: multiplying output. The problem is that it's multiplying everything else along the way, accelerating the rate at which non-compliant content reaches market.

The cost is already being paid, and it's showing up in places that don't get categorized as "AI cost" on a budget line.
Errors are scaling at the same rate as output
In 2025, 89% of organizations without comprehensive AI governance shipped campaign errors, according to Stensul's MarTech Governance Outlook. 

In email specifically, errors carry per-message price tags that scale with volume. CAN-SPAM imposes a $53,088 per-email civil penalty cap. Each non-compliant email is a separate violation. The FTC's largest CAN-SPAM settlement to date, $2.95M against Verkada in 2024, came from missing unsubscribe mechanisms across 30 million emails.

In other sectors, the regulators are picking up the pace too. The FDA issued one drug-advertising enforcement letter in 2023 and none in 2024. In 2025, that number rose to more than 200. 

The spike included roughly 100 cease-and-desist letters issued in a single September enforcement wave. The targets: websites, sponsored links, and promotional emails. 

The pattern across regulated industries is consistent. AI is increasing the volume of content reaching market. Enforcement is picking up speed. The cost of any one error stays the same, yet the odds of producing one keeps climbing. 
Adding more reviewers does not fix the problem
When errors reach market, enterprise teams respond predictably. Stensul's research shows almost half of companies with campaign errors added review steps rather than addressing the underlying production process.

The instinct is reasonable, and on the surface it appears to reduce risk. In practice, it tends to do the opposite.

Review cycles were already the bottleneck in enterprise email production. Adding more reviewers extends decision time, multiplies coordination overhead, increases version confusion, and compounds the load.

All on top of a process that wasn't designed for AI-scale output volume. The result: longer cycles producing errors against an output volume AI keeps expanding.

The main problem is that human review cannot be the main safety system. This is especially true in an AI-driven production model. The volume is too high. The variants are too many.

Review effort that was sustainable for 50 emails a quarter doesn't scale to 200. It doesn't scale at all to a workflow producing AI variations on demand.

This is where the cost compounds. Teams pay for the original errors that reached market. They pay again for the review labor added to prevent recurrence.

Then they pay again when the next error ships, because the production environment hasn't changed. More scrutiny on a broken process produces a slower broken process at a higher cost.
Enforcement is increasingly focused on how content is made
Enforcement is now focused on the production process itself, alongside the output. The intensity behind it is rising fast, even though most of the rules have been around for years. The consequences for ungoverned creation are growing.

The clearest example is SEC recordkeeping enforcement. Since 2021, the SEC has issued more than $2 billion in fines for off-channel communications, including $600 million in FY2024 alone for recordkeeping failures. Those penalties trace back to communications created, sent, stored, or shared outside of preservation-compliant systems. The question regulators ask is structural: where the work was made, whether it was preserved, who had access. The content of the messages is secondary.

In insurance, the NAIC's Unfair Trade Practices Act places responsibility on the carrier for every advertisement produced in their name, including those built by independent brokers and agents. The carrier carries the compliance burden regardless of who made the content. And that’s where things get tricky.

Is an AI policy in a PDF a true enforcement of governance? A legal review at the end of the cycle does not document how the content was actually built. What enforcement looks for is structural evidence: who approved which version, and where the content was created.

 
Governance has to live in the creation environment
The way enterprise marketing teams manage content risk has not kept up with how AI generates content. Most teams operate on a model in which governance is applied to content after it has been created: a brand check, a legal review, a compliance scan before launch. That model may have worked, with friction, when production volumes were lower and AI was not in the workflow. It does not work at AI-accelerated scale, and it does not produce the structural evidence enforcement is increasingly asking for.

The alternative is to embed governance into the creation environment itself.

In a Governed Creation™ model, brand standards, compliance rules, approved language, and approved assets live inside the templates and workflows where content is built. Legal requirements like disclosures and disclaimers locked down and protected from accidental edits. Every team operates inside the same guardrails. AI generation — whether through a native generation tool, an integration with a generative content platform such as Adobe GenStudio for Performance Marketing, or a customer-controlled large language model via BYO LLM — runs inside the same governed structure. There is no version of the workflow in which governance can be skipped, because governance is not a separate step. It is the surface the work runs on.

This is what Stensul means by Governed Creation™. Email and landing page production happens inside templates that already enforce brand and compliance constraints. Every version is captured. Every approval is documented. Every version and comment can be traced. The structural integrity of the creation environment is what makes AI's speed safe to use at enterprise scale.

The operational effect of the model is measurable. Stensul customers see a 90% reduction in email creation time when governance is embedded in the platform. The gain comes from a process that no longer works against itself.

AI's speed is part of it. The bigger lever is a creation environment designed to keep work moving.
The cost of ungoverned creation is already being paid
In regulated industries, non-compliance has always carried a price. AI is multiplying that price. Every variant, every send, every AI-generated draft, every untracked edit ships another chance for the cost to land.

Fines. Enforcement letters. Review labor. Legal recovery. Lost trust.

Governed Creation™ removes the costs already being paid. It embeds guardrails into the creation environment itself, so brand standards and compliance rules apply at the moment content gets built.

AI runs inside structure. Errors stop reaching market. The structural evidence regulators want gets generated automatically, as a byproduct of how the work happens.

For enterprise marketing teams in regulated industries, adopting AI can come at a cost, but only if the AI is running in an already broken environment. 

 

#### An ESP migration takes less time and money when you include an email creation platform
You made the decision to migrate to a new email service provider (ESP). It took countless hours of analysis and planning—involving practically everyone on the marketing team—to get to this point. And it will take months to get it done.

You explored and evaluated several ESPs, choosing the one that will provide the greatest value, selecting the right platform, and determining the best way to train people on how to use it. You’re convinced you made the smartest decision.

Or have you?

If you undertake this ESP migration without simultaneously adding an email creation platform to your marketing automation technology stack, this important initiative will take more time and cost more money than even your sharpest projections suggest.

With an email creation platform, you can make an ESP migration faster and more cost-effective because you:

 	Eliminate the need to recheck or re-create all your email templates
 	Reduce dependence on an external agency for email creation
 	Drastically decrease email creation training time and cost
 	Cut the time to migrate to a new ESP in half

Eliminate the need to recheck or re-create all your email templates
An email creation platform lets you reuse templates—as is—regardless of which ESP you’ve been using. This feature lets you avoid the development cost incurred by developers doing that work. In all likelihood, that’s time they don’t have to spare anyway. What’s more, with an email creation platform, the chance for code to break during the re-creation process is zero.
Reduce dependence on an external agency for email creation
Because an email creation platform lets non-technical people create quality, on-brand emails, there’s no need to outsource email creation to an external agency. If you opt not to handle any email creation, you can still leverage an agency by having them create emails on the platform in a fraction of the time. With fewer billable hours applied to email creation, you can use the agency for other services.

Even if the agency is miles away from your marketing operation, an email creation platform gives you visibility into the entire process, at every step, for real-time collaboration and instant feedback.
Drastically decrease email creation training time and cost
When your team is exposed to new software and faced with a new, complex system like an ESP, there’s typically training involved—and lots of it at a hefty cost. Let’s say the hourly rate of a marketer who handles email creation is $100. It generally takes at least 10 hours to get that person comfortable building emails in a new ESP. That’s a minimum of $1,000 per team member. Now multiply that amount across your entire team and it will add up fast. Beyond pure cost, there are the inevitable glitches and fumbles that occur when using a new ESP to create emails. When that happens, it creates a bottleneck that causes everything associated with the ESP to grind to a halt. And that’s an additional cost of consequence.
Cut the time to migrate to a new ESP in half
Experience has shown that it takes half the time to get marketers up to speed using a new ESP when there’s an email creation platform in place because they don’t need to be retrained on creating emails in a new deployment platform. Consider the fact that it takes two to three months to get email programs set up in a new ESP when an email creation platform isn’t in place. That makes getting a return on your investment in the new ESP that much longer and more costly as well.

If you’re looking to move to a new ESP, be sure to also look at incorporating an email creation platform into the process. Doing so will simplify, speed, and save on costs associated with the migration process. What’s more, it will make email creation far more efficient. To learn more, download the Stensul eBook, An introduction to email creation platforms.

#### An Inside Look at the Pros and Cons of Using Agencies for Email Marketing
Many enterprise email teams lean on outside agencies to create email campaigns. On the surface, this makes a lot of sense. Trading money for scale and expertise helps you get more done. However, many brands are starting to re-assess whether leveraging agencies for email marketing is the best route to take.

Here’s a closer look at the pros and cons to help you navigate your agency relationships.
The advantages of working with an agency


Image by NordWood Themes on Unsplash
Your email marketing team has a lot on its plate. Distributed teams require constant emails, which must abide by brand standards for different departments, product lines, and affiliated brands. Outsourcing specific campaigns or select parts of the email creation process helps move things along—it lightens your workload and helps bring emails to fruition without getting your hands (too) dirty.

And at a high level, of course, agencies are strategic experts. They’ve been doing it for a long time, and this is where they really shine.

They understand (and can plan) how email fits into your holistic marketing blueprint and can advise on new trends and creative approaches. They can break down each campaign’s tactic, whether it’s product-focused outreach or more sophisticated newsletters.

If you appreciate smart opinions or want some backup, it makes sense to bring in a strategic partner. A full-service model gives you access to creative, strategy, competitive intelligence, management, production, and analytics. This can be key if you’re trying to re-brand or plan something complex.

Also, consider work quality. Top agencies are often the masterminds behind the most well-known brand campaigns, and their designers, developers, and copywriters produce top-tier work. Depending on what level of detail you need, agencies will tap in-house talent or a network of freelancers.
The disadvantages of working with an agency


Image by Alice Achterhof on Unsplash
Despite these advantages, there are definitely some negatives to tying your email generation to an agency. Take into account these common challenges:
1. Turnaround time is sluggish
Today’s email marketing landscape demands an agile marketing plan with consistent emails and the ability to produce new ones quickly, in response to changing demands and current events. However, working with an agency often doesn’t optimize your production—speed is not a hallmark of these relationships. They usually hand code emails, and will have previously negotiated turnaround times that are slower than the speed of business.

In part, this is because they need to protect themselves. Complex processes safeguard against last-minute client requests and allow agencies to better manage their bandwidth. While it’s understandable, it translates to slower-than-ideal email generation and unnecessary delays.
2. Intermediaries handle creative communication
With an in-house marketer or team, you can speak directly to the people who are creating and coding your emails. That makes it easy to have a conversation and resolve problems promptly.

With an agency, your main point of contact is an account manager who’s focused on customer service. They’re translating your tasks to designers, developers, and other talent. You’re always at least one layer away from the people putting your vision into the market, opening yourself up to misinterpretation.
3. Agency focus is divided
An agency partner can be one of your most important marketing resources. If they’re focusing primarily on execution, they won’t have the bandwidth to analyze where they can add the most value for your business.

An agency that’s asked to lead both high-level strategy and email generation is going to be prioritizing them equally, when laser focus on the big picture would ultimately yield the best results for your business.
4. Hand coding isn’t their area of expertise 
How many agencies do you know that tout flawless email coding as a main value prop? Probably not many—most agencies don’t specialize in the creation itself, so their teams may be a step behind in terms of best practices and the latest techniques.
5. Costs add up—fast
With limited marketing budgets in mind, many brands are asking whether email generation (namely hand coding and testing) is the best use of agency time and effort. Shouldn’t those dollars be focused on optimizing campaign plans and other high-value work?
6. Mistakes still happen
Even with truly reputable agencies, everyone’s human.

Agency email generation processes rely on people to code, test, and design. Quality assurance testing is only as reliable as the people executing it. Despite the price tag, your emails may have issues displaying on mobile devices, rendering for certain email platforms, or contain incorrect link information.

As more and more brands are looking at external partners for email generation, it’s critical to evaluate the best way to execute your marketing plans and navigate your agency relationship.

Ask yourself, “What’s the best use of my agency’s time, and worth the most value for my marketing budget?” Then, consider where you can find tech and process solutions for more traditionally manual work, such as coding.

stensul allows nontechnical marketers to create perfect, on-brand, responsive HTML emails in minutes, without the need for QA or a developer. stensul is ESP agnostic, and pushes over the finished HTML via API with one click. Chat to us today to discover how companies like Grubhub, YouTube, and Lyft leverage stensul to cut email generation timelines and costs by up to 90%.

#### Announcing our $16M Series B, bringing Email Creation to the world
Stensul came into the world a handful of years ago because we used to build emails by hand (masquerading as an 'agency') for one of the largest companies on the planet. PAINFUL for everyone is an understatement. It took the entire week to make the weekly email, that’s why it went out on Fridays. There were often 100+ changes each week. More versions of 'final' than you could count.

If you added up the hard cost of all the hours spent between us and the client, you would have had a very large number. Don’t even begin to think about the opportunity cost of what those folks could have been doing.

We knew there had to be a better way, so we productized ourselves out of the process, building v1 of stensul.

The earliest version of stensul was ugly as ever, but it worked. 5 days became 15 minutes.

Everyone was much happier, and able to actually focus on doing amazing strategic work, rather than getting stuck in the muck of the back-and-forth.

What we didn’t fully appreciate back then was how pervasive this problem was.

It’s now late 2020, and most organizations still face major inefficiencies when it comes to everything that happens before their marketing automation platforms. The pandemic has only dialed up digital channels and stretched marketing teams to the edge. From conversations with marketing leaders, it has become very clear they know their email creation process is outdated and lacking in agile technology, preventing their teams from truly being competitive in the market. Stensul Agile Email Creation is architected to directly address this need for collaboration, speed, and agility in email marketing programs.

In short, agility is the new velocity.

To bring our email creation platform to even more companies, today we’re announcing that we raised a new round of $16 million after significant growth in revenue, product, customers, and our incredible team--we just crossed 100 employees!

This Series B funding was led by Rick Lewis at USVP, a firm with a strong track record around SaaS (Box, Yammer, Concur, etc.), and includes new partners like Capital One Ventures and Peak State Ventures, as well as a number of executives from leading enterprise software firms including Okta co-founder, Executive Vice Chairman and COO Frederic Kerrest, Okta CMO Ryan Carlson, former Marketo/Adobe SVP Product Aaron Bird, Avid Larizadeh Duggan OBE, former oDesk (now Upwork) CEO Gary Swart, Talend CMO Lauren Vaccarello and other superstars.

We’ll be using the funding to help bring the category of Email Creation to the world (if your company sends emails, you should be using an email creation platform), through increased investment in product innovation, as well as scaling our team across all functions (we’re hiring!).

Thank you to everyone inside and outside stensul who has helped us get here, I’m excited to continue the journey!

 

#### Announcing Stensul integration for Adobe Journey Optimizer
Accelerating the content supply chain together
In today’s fast-paced digital world, brands face unprecedented pressure to meet customer expectations for personalized and frequent interactions. Customers expect more than ever, and marketing teams must deliver. However, the campaign creation cycle often struggles to keep pace with the increasing targets and demands, leaving many teams overwhelmed and unable to scale their content workflow smoothly.
The challenge of scaling content production
As brands aim to scale their engagement targets, the content supply chain must evolve. However, many teams are stuck, grappling with the challenge of scaling their content production without sacrificing brand consistency or compliance. According to a recent survey conducted by BluprintX and Financial Services Forum, only 12% of CMOs are confident in the consistency of their campaign execution, and a mere 4% are confident in their campaign execution efficiency.* These statistics highlight a critical gap that requires innovative solutions.
A powerful solution: Stensul and AJO
Together, Adobe Journey Optimizer (AJO) and Stensul ignite the content supply chain by seamlessly integrating the powerful Stensul no-code email and landing page creation, collaboration, and governance capabilities with AJO’s industry-leading segmented journey orchestration.
Personalization at scale
The Stensul and AJO integration enables brands to achieve personalization at scale like never before. With complex, multi-trigger orchestrations in AJO, you can now scale your content production for these orchestrations and provide highly personalized dynamic content. Rather than creating one email for each trigger, you can easily apply one email across multiple journeys by using dynamic content scripting that delivers personalized content to your unique segments.
One-click upload
Gone are the days of manual HTML uploads and the risk of code breaks. With the Stensul one-click upload feature, you can seamlessly export your personalized, on-brand campaigns to AJO in seconds. Your segmentation details and dynamic content remain intact, ensuring a low-friction, no-risk instant upload experience that saves time and reduces errors.
Flexible no-code building with brand guardrails
The modular Stensul design and intuitive drag-and-drop Builder offer complete content control, empowering your non-technical marketers to get creative without risking brand compliance. Whether you’re working with large-scale, complex segments or multi-trigger orchestrations, the flexible Stensul building capabilities ensure your brand message remains consistent and impactful.
Strengthening your brand engagements
This powerful integration between Stensul and AJO accelerates the content supply chain and strengthens brand trust. By leveraging the unique Stensul value proposition within the Adobe ecosystem, brands can deliver personalized content at scale—meeting customer expectations and driving experience-led growth.

In a world where only a small percentage of CMOs feel confident in their ability to deliver personalized content at scale, the Stensul and AJO integration offers a solution that ignites the content workflow without sacrificing brand compliance, builder creativity, or technical resources.

*Online survey of 25 CMOs, conducted in partnership with BluprintX and Financial Services Forum, July 2020

#### Announcing Stensul's Q1 2021 Snapshot Report on Email Creation Processes
Marketing operations and email creation teams have an abundance of benchmark data when it comes to email performance, but the industry has little insight on how the actual work of email marketing is accomplished. To better understand the internal workflows and processes powering email marketing strategies, we surveyed hundreds of marketers on a number of topics connected to their email creation process.

Our goal was two-fold: To highlight the challenges marketing operations teams face when creating emails and to offer email marketers insights into where they stand among their peers when it comes to email creation workflows.

The survey questions ran the gamut: From the number of people requesting emails and the number of email sent per month to the number of hours it takes to create an email and the design approaches they use. The report sheds a light on the primary struggles marketing operations teams face when it comes to managing email marketing campaigns.
"Many teams feel they are stuck in a rut, unable to add speed and agility to their email marketing program because they lack the tools and resources needed to accelerate production cycles."
Here are just a few of the key insights we learned:

 	75% of survey respondents ranked their email process a 5 or higher when asked "How painful is your email creation process on a scale of 1 to 10?" (with 10 being  the most painful); 15% ranked their process a 9 or 10.
 	24% of survey respondents receive email requests from as many as 20 to 50 people from across their organization.
 	20% of survey respondents use an outside agency to create emails.

Not only does our Snapshot Report include valuable benchmark data to help marketing teams gauge where they stand in terms of their email creation processes, it outlines the three key takeaways from the data: Email creation teams are understaffed and overworked; emails take too long to move through the production cycle; and, many marketers are failing to take advantage of efficient email design approaches.

The report is a phenomenal resource to better understand email creation processes and the challenges email marketers face, while also giving email creation teams benchmark data to gauge where they stand among their peers.
To see how your email creation process compares to other teams, download the full report today: Stensul’s Q1 2021 Snapshot Report on Email Creation Processes.

#### Braze Time-Saving Tips and Tricks
Braze is an independent marketing software company used by tech companies (often, but not exclusively B2C) to connect with audiences. It’s an increasingly popular email marketing tool, but as with any tool, new and seasoned users alike can benefit from an extra time-saving boost. And while our biggest time saving tip will always be to integrate with a creation platform (like Stensul), we turned to the experts to find out how to save even more time when sending emails via Braze.
Don’t Rely on Auto-Save
Morgan Stone, Marketing Platform Developer at Pizza Hut told stensul, “The most important things for me have been making sure tags are thoroughly thought out and organized so you can easily find emails you've created and saving frequently. I've already had 2 instances where I came back from lunch and had to completely redo my work because my computer went to sleep.”
Segment Your Campaigns
As Majd Arzouni, Digital Marketing Coordinator at MATIC informed stensul, “The segmentation process on braze is something great and my tip is always having ready-to-go segments to quickly add to any campaign, especially recurring ones.”

Segmentation should be one of your first email creation steps. Ensure that your deployment schedule in Braze is set up so that personalized, specific emails are sent out to different members of your audience before you begin to build your email. Sementing first ensures that you can spend more time on the actual email creation without worrying about spending time on it after you’re ready to deploy.
Get Serious About Spam Prevention‍
Another thing to keep in mind when deploying emails via Braze is spam prevention. Spam will catch a HTML and plain text version of an email separately, so deploying plain text versions of your emails can help stop at least some of your messages from getting caught in spam filters. And as well as boosting your email images’ SEO, ALT text tags can replace images within an email that an email server might filter out, serving as additional spam prevention.

Becoming proficient in Braze will take time and experience. To make things easier, and increase the speed and efficiency of your email creation while you’re at it, we recommend using an email creation platform in addition to Braze. To learn more about how you can create emails more easily in a platform that recognizes all of your brand guidelines, request a demo of stensul. We’ll be happy to show you how other marketing organizations in your industry leverage stensul + Braze for maximum impact.

#### Building a Marketing Operations Team? Here’s What You Need to Know
Josh Storch is the senior director of email and data operations at Haymarket Media, an international media company with 14 offices worldwide. Five years ago, he came on board to create the email operations strategy and team from the ground up.  He now leads a team of four. They send more than 1,000 emails per month and maintain more than 100 data flows coming in nightly (which also acts as their customer database). Not everyone’s had the kind of results Josh has had. Creating, then fine-tuning the operations engine has allowed him to create a unified marketing database, move all email execution in-house (significantly reducing deployment costs), and expand the role of operations to become a center for data intelligence. We caught up with him to learn about his approach. This conversation has been lightly edited for clarity. When you started in 2012, Haymarket didn’t have a MOPS team. What was your goal when you joined?In the beginning, it was really about getting our processes down. A lot of it was communicating with our team’s “customers”—marketing, sales and editorial, making sure they understood the lexicon of email ops as we wanted it to be. The whole approach has been: How can we be really rigorous about our processes and not have any ambiguity in anything? From the moment an email is requested to the moment it goes out, what is every single detail regarding communication, testing and technical aspects? If a client is involved, what is their role? Just having everything worked out from A to Z. Haymarket is a large publisher. We have about 15 different teams, and each of them has different events and products to promote … We just have to be the one to accommodate [their needs]. What was your approach to setting up email operations? I’m fastidious—that’s probably a good adjective for me. I’m suited to this sort of work. Initially, I didn’t need to know much about what was going on; I just needed to know how to make it perfect. This was my ideal state: If someone requests an email, they only only need to communicate changes and an approval between the time they make that request and the time the email goes out. No one should ever say, “I’m picking this one up.” It should be done through technology. No one should ever say, “Oh, I’m missing that question.” It should be done through formal communication in that same technology. It was visualizing that final end state, then taking the steps to make sure we got there. We figured that out over the course of a few months. In so many ways, if you just have the right technology, the right naming conventions and the right rules and protocols set up, you just get rid of a lot of inefficiency in that back-and-forth. You joined Haymarket to bring email deployment in-house. How did that work out?We were immediately able to scale the operation and started serving email requests much more quickly. At the time we had two people on the team, and we've since grown to five to support the 10-fold increase in email. And as for cost savings, you definitely didn’t need to be any sort of math whiz to have figured this one out. Running deployment in-house was just so much lower than what the vendor was charging us. Are you actually creating 1,000 emails every month? Not from scratch. Most of it is templated. Much of the time, a request can be as simple as—and this is where the operations really come in—when somebody files the request, they can, in seven words, tell us what they need, based on a pre-existing request of the same campaign. Any suggestions for task management? We use QuickBase. It’s a fairly powerful system if you have a couple programmers and a person who understand data structure. What ESP do you use?We use Watson Campaign Automation, formerly known as Silverpop. It’s the centerpiece of our marketing. We've been very satisfied with it, and our email channel has grown dramatically while relying on this product. And we're always looking for ways to improve. We keep a close eye on IBM's development roadmap and also keep our eyes open for technologies that can help us achieve our goals. How does your team approach email design? So we don’t do any of the design ourselves. We think of ourselves as tech people, not front-end people. There are people on the team with design talent, but that’s not really what we’re meant for. Then who calls the shots on the design of each email?If it’s someone on the events team, for example, we’ll ask them to give us the design, or they might actually work with a designer to create a PDF. Then we’ll create that in HTML, and hopefully recycle that HTML for the length of the event’s promotion. Other times they’ll just give us text in Microsoft Word, and then we’ll use a pre-existing template, or we’ll ask them to choose from maybe three or four existing templates. Other teams will send the HTML out to a developer, then send the HTML to us and we don’t have to do the code ourselves. It really varies based on the team. Have you ever tried giving marketers the ability to build emails themselves?By and large, we keep Silverpop to ourselves. But for more technically advanced marketers with HTML experience, we’ll give them access and allow them to invent their own templates. I like things to be uniform ... I don’t like to have too many pieces of the process that are anomalous because that’s more things to memorize, and more things that could potentially go wrong. If you could give advice to someone who either wants to go into or is doing email and data operations, what would you say? Heed this monotony warning: For the first 5 years of my career, I probably deployed two- to three thousand emails a year. That’s a lot of emails to work on. You start dreaming in HTML. I now spend most of my time in data management. I find it challenging and interesting, which has been the key to enjoying what I do. As far as advice goes, if you can find marketers to champion what you’re trying to do—and this is less about being efficient and more about using email and data well—then I think you can find a lot of satisfaction in your job and people can recognize the good work you’re doing. At a high level, what does your team of four do? One person on my team is the data specialist. He generally spends most of his time doing day-to-day maintenance and reporting. The other three people spend more time working in emails. They field the requests and send out several hundred emails per month each. What would you say their biggest challenge is? When the people we work with bend the rules or stray from our protocols; which is fine—we understand we’re in a supportive role. We have a rule about two days’ turnaround time, but there are plenty of requests coming in the day of or the day before, which can be hard. It's the nature of the job, and you just have to be ready to occasionally handle those situations. Has the role of MOPS evolved for your team?What started as just a pure email operations, I’d say in the last three years has become a lot more about managing data and giving it to our marketers so they can use it effectively. Understanding our audience plus the day-to-day maintenance of it. Thanks a lot—it’s really interesting to learn about the thought process that goes into email operations and its goals. My goal was never to be a great marketer, but just to be as organized as I can be. I did email operations at my last job, but my title had “marketing” in it, so I thought of myself as a marketer. Then I came to Haymarket, and there’s a real emphasis on operations. So that was my focus going in: Be excellent at delivering a product for our marketers, not being a marketer.

#### Building a successful internal agency: a conversation with Charlie Bory
When your organization needs to turn to a creative agency, an age-old dilemma pops up: Do you build an in-house agency or buy the services of an external group? To decide if an internal agency is best for you, you first have to understand what it takes to build a truly successful, stand-out in-house operation. To get a better sense of what that entails, Stensul CEO Noah Dinkin spoke with Charlie Bory, a leader in the creative agency space who has been building successful in-house agencies for the better part of 30 years.


What is the general structure of an in-house agency?

Often, in-house agencies mimic external agencies, so you'll have account teams, project management, creative groups, and an operational studio, depending upon the type of work they do. There's this cost savings that everyone feels, "Oh, my God, we're going to save so much money bringing it in-house," but that is not always the case, and that [mindset] puts you in a very difficult position.

So, what I generally propose to people is to manage the brand much better across any number of channels. If you are bringing a team in-house, you really have to look at how you manage the assets and the structure that's going to best support all of your business groups or brands. That's a much easier solve. If you take that premise, it is a much more robust way for you to build teams, and it also removes you from this saving money kind of nomenclature.

And how is that measured? How do you report up and say, "We had an amazing year managing the brand"?

That's where the technology tools come in your project management system. The big challenge with people—especially creative people—is that they want to think, they want that time to enhance the creative process. So, it's a delicate balance to get them to account for their time, but what you start to see when you do that is it brings a lot of value and you see how many projects you can do, how much time it takes you to do something, and which businesses may or may not be paying you enough money for the work that you're actually doing. You're able to collect that data and that information, which lets you make a much better educated decision.‍

Does the in-house agency usually have one project management system?‍

Yeah, that is the goal. We have our own system, and then we give access to people internally, so you as a customer or client would have a front door to submit a brief through an online portal. You then send that work in and become a user in the system, and most systems have some type of digital review. So as the work is being done, it gets sent to you, and then you can approve it and make comments. When you try to set up this agency structure, people are very familiar with it, and it becomes really easy to work with people.

When we spoke previously, you mentioned when you think about budgeting and planning, it's always a choice between upgrading the computers and staffing. Is that still correct?

It's a delicate balance between staffing needs and technology needs. Training is a big one that often gets left by the wayside. So, every year, it's a challenge. Sometimes you're tasked with reducing your budgets. Certainly in this environment, that's a big one. But what we try and do is have a baseline where we know that we can spend X amount of dollars each year on particular things that are going to help improve us. Sometimes, there are areas where you can store some extra money and reallocate it to a different area.

Freelance spend is often a bucket where you don't know exactly what you're going to spend, so you make an approximation based upon how much you may have spent the year before and factor in some additional monies there. Oftentimes, we factor in a little bit more so that I can bucket some of that money into other areas as needed.

And when you do have funds available to potentially invest in new technology, how do you decide what kind of technology to go into?

That's a great question. Sometimes it's a business need, and sometimes we say, "Okay, we need to go figure out how to do AI stuff or VR stuff." Other times, it's a matter of, "Okay, I know for a fact that we need to have more staff." So, that is again the delicate balance. I attend a lot of conferences, I go to trade shows, I meet with vendors, too, because there's always a smarter way of doing something.

I am not afraid to change anything that we have if the results are going to be much more positive for the team. It behooves everyone to be able to keep your options open.

Can you talk a bit more about technology providers coming in to give lunch and learns, updates, or trainings?

We do that a lot. Adobe is a big partner of ours, simply because their software is the leader in the industry, so one of the things I did very early on was become a beta test partner with them. So, the team sees the software early, and Adobe comes in, they do analysis with us, they watch how we work. We look at the different software and say, "Why wouldn't you use this one over that one?" I give the team opportunities to participate in that because it empowers them to be part of the process. I'm not the one doing the work, they are. So to me, it's much more vital that they have a say in our direction, the ability to look at software and say, "Oh, this is going to work better."

How do you measure the growth an internal agency goes through?

There are a couple of ways we do this. You have phases of years: from one year, two to three, five to six, and so on. Sometimes [you see] dramatic changes [between those phases] because from year one, you're kind of just putting out fires. So, years two and three, you realize a direction and things start rolling.

As you start to prove yourself and the value that you have against the external agencies, that is what starts to build out the funding for your department. You have to prove yourself to your customers every day. If you don't do a good job, they're going to go to an outside agency. So it behooves you to be able to do the best job you can, whether that's client support or getting things done faster or cheaper—those are the things on the business side that start to affect your growth from year to year.

Do you find that building your reputation internally comes from metrics, like measures of cost and turnaround time, or is it more anecdotal, like word getting out about your team’s performance?

It depends on the type of company you're in and who you're dealing with. I've been in both and we've had to address those areas in two separate ways. The first way is you make a relationship, and these people trust your judgment, and the best case scenario is they trust that you're going to do it. We've had businesses use us for 12 years because we've done great work. The campaigns that we have done have been stellar, so it's not even a question of them going outside. Other times, I'm fighting with people who are paying more money to go with an outside agency, because—and this is the really challenging one—we're not order-takers. We look at the content, we look at the material and say, "Does this make sense for our brand? Will it move the mountain?"

Outside agencies don't necessarily do that. They'll take the request because it's a job, they'll fund it, and they can charge you extra money. We turn down jobs sometimes because they don't make sense or we'll talk to the client and say, "We don't understand your vision here. Explain what you're doing." Some people get very mad with that. That is one reason why I'm a huge proponent of the idea that project managers should not be the account managers. Both have their specific skills, and for account managers it’s that client communication. It's no different than when you call up customer service or you call up a repair shop—it’s the ability for that person to connect with you that really is going to drive home their want to do business with you.

Are there different levels of technology or infrastructure you bring in as an agency grows through those tiers that you mentioned?

Yes. The first thing I generally bring in or look at is a project management system because for the most part when I walk in, and let's say if the agency is starting from scratch, it's important to set some structure. Are you going to be working remotely? Remote is a big thing now, so clearly, that's not going to go away. People who have internal servers are going to have to come in through VPN. So large storage or external storage companies are imperative.

Subsequently, as you get bigger and you have a large volume of assets in your group, you start to look at digital asset management and how to integrate that into your workflow, so that you can create one asset for many as opposed to re-creating the same thing over and over and over again. Lastly, we look at companies like Stensul that help an agency perform a large volume of work more efficiently.

Charlie, what's the difference in your opinion between an internal agency and what some people call a center of excellence?

I think this goes back to the reason I tell companies that it's vitally important that they develop a mission statement, because you're setting the tone for your team. So, who do you want to be? Are you a center of excellence? When people come in, do you want them to think, "Holy smokes, this is an amazing place you have," or do you set up just like a normal office space where it's just the same as everybody else? It goes back to, "What do you want to be within your team"?

And is that generally set by the leader of the internal group?

It should be. It's great when senior management is on the same page with everybody else. The person at the bottom of the pile should feel just as important as the person at the top. Now, they make clearly different decisions and [perform different roles], but that doesn't mean that their input is not wanted. That's the environment that you can ultimately be successful in. Develop an environment where people feel safe, people understand that their voice is going to be heard and have some meaning and decisions don't always have to come from the top.
"I have people come into my office every day and tell me that they don't like how something is done. And I'll say, 'Okay, find me a better solution.' And if they do, we pilot it, we test it, we then test it in a larger group. And then subsequently from there, if the larger team feels that this is a better solution then we implement it."
It doesn't really matter whether you call it a Center of Excellence or Creative Services or anything else. It's what kind of team you want to be and the type of work that you generate. You have to remember you're in customer service. You're in a service business. And if you don't approach it that way, "I'm going to do the best job I can to make whatever you send in the best it can be," you start to fail because of that. So I think that's the magic sauce that you have to approach [an internal agency job] with, and then you'll be able to be successful.

What do you wish you knew back when you started running internal teams?

I used to shoot what's called stats. It was basically in a dark room shooting film, and I was in there for 12 hours a day. It was a horrible job and I had the worst boss. And I always said, at the time, "If I ever manage people I would never in my life treat them that way." And I've always brought that same feeling with me, to know that somebody who may do the most mundane job should feel just as important as I do.

People think that my job is a technology job, but it's really not. It's a people job.
"I often say you have to have the skill levels of a MacGyver and the patience of Gandhi."
Note: This interview has been lightly edited for grammar and clarity.

Do you work at an in-house agency and are Interested in seeing how an email creation platform can integrate with your existing digital asset manager? Schedule a demo with a Stensul expert to see it in action and learn how your team can free up hundreds of hours a month.

#### C-Suite relies on digital platforms to react more quickly to customer needs (Deloitte)
Consumer behavior has undergone massive shifts this year, resulting in many enterprise organizations having to drastically pivot their strategies. The pandemic greatly impacted brick-and-mortar locations as consumers turned to digital channels for everything from grocery shopping and ordering dinner to making medical appointments via telehealth services and more. Businesses across every industry have had to implement new digital platforms at a rapid speed.

According to Deloitte's recent survey of 405 C-level executives, 41% reported the "top outcome" they hoped to achieve by implementing digital platforms was to react more rapidly to their customers' needs.

"For marketing leadership, this represents a watershed moment," writes Deloitte in its 2021 Global Marketing Trends report, "Given the rapid changes in customer engagement expectations, coupled with customers' increased appreciation of and dependence on digital technology, it is now more important than ever to accelerate—rather than throttle—investments that empower organizations to quickly respond with the most relevant customer messaging and offers."
When it comes to agile marketing, "speed is of paramount importance" 
According to Deloitte, for agile marketing to be successful, marketers must make speed a priority. This means being able to rapidly prototype and launch new offers. Unfortunately, a majority of brands are failing when it comes to the speed of their email marketing programs—a primary vehicle for engaging with customers and launching new offers.

Based on our research, 80% of major brands are taking more than a week to move an email from concept to delivery.  Slow email creation times, and even slower approval processes, are keeping many enterprise marketing organizations from adopting agile email creation methods.

The marketing operations leaders we talk to have access to tools that help them personalize customer messaging and automate email deliverability, but their email creation process is broken. Copywriters, designers and developers are usually working with disparate tools that fail to integrate, with few no-code solutions to democratize the email creation process. Even if a team is using an email creation solution, it likely lacks creative guardrails to keep emails compliant and brand guidelines in place no matter who is building them.  This coupled with the fact that most marketing automation platforms are anything but collaborative makes the email review process a headache for all involved.

According to Deloitte, to be agile, marketers must be able to anticipate their customers' needs and respond in real-time through their digital channels. But today's email creation process makes it nearly impossible for enterprise organizations to rapidly respond to customers via email.
Enterprise organizations must invest in agile platforms to move ahead
So what is an enterprise marketing organization to do? According to Deloitte, "For the first time ever, the tools to successfully execute agile marketing are readily available to organizations."

As Deloitte puts it, brands must invest in the tools and platforms that make it possible to respond quickly to their customers' needs.  All too often, we see marketing organizations throwing money at tools to automate and personalize campaigns but fail to consider how to actually accelerate those campaigns. This is especially true in the email marketing landscape.

Email is a critical channel not only for responding to customer needs but engaging new prospects and starting new conversations. But, email marketing teams seem to be resigned to the mistaken idea that email creation is a time-consuming and, ultimately, unproductive process. When it comes to stensul's ability to enable an agile email marketing approach, this couldn't be further from the truth.

In fact, we overwhelmingly agree with Deloitte's positions that "the tools to successfully execute agile marketing are readily available"—especially when it comes to email creation processes.  We developed our email creation platform to streamline the entire process so that marketers could rapidly accelerate email campaign launches. Our clients have reduced the time it takes to create emails by more than 90%, saving over 1,000 hours per month and generating over $500,000 in ROI during their first year using stensul, with some clients seeing as much as a $1 million in ROI.
Digital technology is top of mind for CMOs … and consumers
The primary goal of Deloitte's 2021 Global Marketing Trends report was to gauge how consumers and brands have responded to the pandemic. In addition to surveying C-level executives to "separate the signals from the noise of change," Deloitte also polled more than 2,400 global consumers.

According to the report, more than 60% of the consumers it surveyed said they would rely on digital technologies more than they did prior to the pandemic even after it subsides. Another 58% said they recalled, at least, one brand that quickly pivoted to better respond to their needs—among this group, more than 80% said the interaction led them to doing more business with the brand.

This data underscores just how much consumers want brands to engage, as long as they are providing value and meeting the needs of their customers. Not only do they want engagement, a majority will continue to turn to digital channels to communicate with brands (66% reported the pandemic increased their appreciation for well-designed technology).

Fortunately, CMOs—along with the rest of the C-suite—understand just how important their digital platforms are. According to Deloitte's executive survey, 68% reported digital technology would be the most critical function of the organization in the coming months, followed by marketing and sales.

"CMOs are positioned to advise the organization on its innovation strategy and should rise up from being just the 'receiver' of a strategy they are responsible for marketing to customers downstream," writes Deloitte. Part of owning the strategy means investing in the right platforms that enable effective and efficient processes across marketing functions.

If CMOs want to meet customers where they are and deliver timely messaging, they need digital technologies that make the email marketing process more efficient and effective. To fully adopt an agile mindset, marketers must invest in platforms like stensul that fully enable agility.
For marketing operations leaders, it's time to put focus on strategy over execution
The notion that CMOs should take the lead on innovation goes beyond the CMO role. Marketing operations  leaders charged with creating agile environments are key players in terms of understanding what platforms are needed to align marketing campaigns with specific business outcomes. To be an effective marketing leader, the people heading up their organization's marketing operations team must shift their focus from execution to strategy.

"As COVID-19 pushes digital transformation to the forefront, marketers can help their organizations pivot their thinking from 'protecting what they have' to opening new doors, new partnerships, and new digital platforms that capture their customers' hearts and minds," according to Deloitte.

Relying on outdated technology to create emails is putting business outcomes at risk, costing enterprise organizations time and money. Marketing organizations and the teams managing the martech stack need more than new digital platforms that, "capture their customers' hearts"—they need marketing technology platforms that enable them to quickly respond to the customers' needs in the first place.

If marketers want to take the reins and own the innovation roadmap as recommended by Deloitte, they will need to invest in the platforms that enable agile environments. Time and again, stensul's clients have been able to make the transition to an agile approach in a matter of days, swiftly accelerating their email marketing campaigns without adding more staff or sacrificing the quality of their email programs.

As Deloitte emphasizes in its report, marketers are going to need a whole  new playbook and platforms like stensul to navigate the new normal: "Pivot to an agile digital channel strategy that meets customers needs as they unfold or risk losing relevance in an already tight marketplace."

‍

#### Collaboration with governance: Bring your marketing teams together to create better emails faster
Email as a marketing tool has been around for more than 25 years. In all that time, you’d think creating emails would have become easier and more time-efficient. In some ways is has, but in many ways it hasn’t. Today's Creation Operating Models, the ways in which teams create and send campaigns, are still stuck in the past. They're defined by people performing specialized roles, using single-purpose tools, and oftentimes separated from each other.

Today, email creation teams operate in silos using stand-alone mechanisms. The information flows between each member via non-synchronous, often offline communications. This process results in it taking days, and often weeks, to create a single email. Along with taking too much time, the typical creation process costs too much, and that’s not the exception—it’s pervasive. Plus, this means time to create emails is split between 90% creation and 10% strategy-focused time. The missing element is collaboration with governance. Teams can act simultaneously, get feedback instantly, and all involved have visibility into the process. What's more, all of this is essential to update and modernize a Creation Operating Model to excel in today's AI-led world.

This post explains how to empower your team to create better emails faster with the capabilities of a more collaborative campaign creation workflow.
When those who create get blocked
From inception of the idea for an email to the finished piece, assets go from one point to another through various tools and teams. Should you need to correct something, the draft is trafficked back to be fixed by the appropriate specialist. This is obviously an inefficient and costly way to get things out the door. And, with AI now at the central stage of creation for many teams, it's getting even more bottlenecked going from idea to output when you're working with a broken Creation Operating Model. What’s more, this way of working often causes teams to spend more time and money creating campaigns than strategizing and iterating.
Email creation is complex, highly technical, and limits collaboration
Why is email creation that way? Because that’s how it’s always been. So when we say Creation Operating Models are broken, we mean that they're simply not moving at the same speed as marketers are. Often, in some Creation Operating Models, those who briefed or requested the email (and who are most clear about what the message or the look and feel of it should be!) are often not central to its actual creation and execution. They're often stuck in a lengthy process to ensure all goes as envisioned. The same is true for those responsible for design, branding, and regulatory compliance.


Solution: A collaborative approach with built-in governance

With a campaign creation platform, marketers don’t have to stop when they hand off the email brief to designers. Not only can they stay involved, they can actually create the email (without the involvement of HTML-code-savvy developers) and leave feedback all in one platform. And those on the compliance side can rest assured because every email created with that platform will adhere to all requirements due to preconfigured guardrails and built-in governance.

Revamping your Creation Operating Models while adopting a campaign creation platform is key here. By moving the creation process upstream with the needed guardrails in place to ensure safe collaboration, marketing organizations become far more agile. They're better able to create a higher volume of emails and do so at a lower cost per email created. Plus, they now have the time to do invaluable A/B testing.
A marketing organization’s collaboration moment
Bottom line: A governance-first Creation Operating Model and a campaign creation platform removes the barriers to smooth, certain, effective email creation. When AI is involved to rapidly enhance teams' creation processes, it's even more essential to shift to a workflow that's governable, collaborative, and productive.

To explain, let’s walk through how an email is created with a modernized Creation Operating Model.

 



 

Step 1: A marketer shares an email brief with a designer and copywriter. This trio works out all elements of the email, including the headline, hero image, body copy, and CTA plus any footer content. If there’s anything off the mark, they can address it right then to avoid any delay.

Step 2: Next comes review and approvals. Instead of searching through seemingly endless email threads to see the latest version of an email needing approval, brand or legal approvers simply see the right version of the email on the platform and offer approval or comments. The review happens in real time because they’re part of this collaborative process. The preconfigured guardrails set by their company’s marketing operations ensure everything will be correct in terms of color palette, font size and type, and all compliance requirements. That process makes review and approval quick and easy.

Step 3: QA comes next, and it’s quick and easy, too. The email creation platform won’t break code, significantly reducing the need for rendering testing. Once approval and QA are handled, an API allows the email to be pushed to an ESP, where it is readied for distribution.
The real benefits of collaborative and governed Creation Operating Model
More than just bringing people together to collaborate, a campaign creation platform and modern Creation Operating Model:

 	Simplifies email creation by automating much of it, reducing the number of steps, touch points, and touches to make an email ready to be deployed.
 	Empower those involved in email creation by shifting it from the control of a handful of few specialists (designers, copywriters, developers, and others) working in silos to all who can work together in a governed and safe way.
 	Cuts the time to create emails from weeks or days to hours without lessening quality or performance.
 	Increases email volume by as much as 10X because the creation process is simpler, faster, and less prone to error and revision.
 	Reduces the cost per email created as much as 80% by requiring fewer personnel to be involved, particularly those with technical skills.

How collaborative email creation can work in a new COM
Problem

The marketing team at a financial services company got lots of things done quickly and effectively. Creating emails wasn’t one of them, however. There was no developer was on staff and no one had coding skills.

Emails were pieced together using templates in their MAP. The output wasn’t creative or dynamic. Quality was lacking and they couldn’t bring their email vision to life due to their lack of coding know-how. Beyond that, it took three to four weeks to get a single email out the door.

Solution

The team opted for an email creation platform designed for marketers, not developers. It let non-technical people have hands-on management of the entire email creation process—from building with a native drag-and-drop editor and curated image library to moving it to their MAP.
“The platform turned email design from torture to fun!”
Built-in, pre-configurable guardrails for brand guidelines, accessibility checks, and internal reviews made it possible. The platform also allowed reviewers and approvers to collaborate seamlessly, further simplifying and speeding the overall creation process. Plus, the platform included link checking capabilities.

Results

A major aim of using the email creation platform was to cut the time to create emails. Before the platform, creation time was three to four weeks. With it, the marketing team was producing emails in three to four hours, reducing creation time by 97.5%.
“With our email creation platform, it takes less time to build better emails.”
Before implementing the platform, the click-through rate (CTR) for emails the team created averaged 9.8%. Now, besides being able to provide requesters a link to the intended content, creators could add other links to content based on their indicated interests. This improvement yielded a 2.5x increase in CTRs, rising to 28.5%.
What to look for in a collaborative campaign creation platform
To maximize the potential for collaboration in email creation, here are the features to look for in an email creation platform:

 	Drag-and-drop, no-code functions
 	Modules and templates
 	Brand and compliance guardrails
 	Integrated content sources
 	Review and approval features
 	Email export services
 	Automatic link validation and tracking parameters
 	User role optimization
 	Custom elements

Drag-and-drop, no-code functions‍


Seek out an email creation platform that offers a combination of no-code, drag-and-drop functionality plus code-once custom elements. This feature removes the need to deal with the complexities of the most common email creation approaches or the idiosyncrasies of HTML. The platform puts it all behind the scenes. Email creators don’t have to worry about breaking any code or being slowed down by having to do rendering testing. And developers are freed up to work on only the most complex campaigns.

Modules and templates‍


Modules and templates are the wire frames of an email. It’s where email creators can choose the layout and enter copy into each content area without having to build a new HTML file each time they want to create an email. Modules offer a bit more creative flexibility and templates, because they’re more set, offer greater time savings. Both have the advantage of being reusable.

Brand and compliance guardrails‍


These guardrails allow admins responsible for email creation activities to define specific brand guidelines for elements like fonts, formatting, color palettes, and even character or line counts, all of which prevent email creators from going off the rails as they enter content.

A collaborative email creation platform will enable the setting of these guardrails in a way that enforces brand standards along with regulatory and compliance rules. By setting these rules at an admin level, every email created will be on-brand, automatically, regardless of who’s creating it.

Integrated content sources‍


An email creation platform should integrate with a company’s existing marketing technology stack, including digital asset management platforms (DAMs). This integration lets email creators easily access preapproved brand logos, images, and creative assets. By integrating content sources, email creators can pull approved content from existing sources without having to leave the platform.

A collaborative platform should let marketing operations set advanced permissions around creative assets. Doing so ensures email creators only choose from logos for the logo spot, head shots for the head shot spot, and so on. Marketing emails will remain consistently on-brand when email creators can only choose from preapproved imagery and logos.

Review and approval features‍


Any email creation platform should come with native functionality for commenting and approvals. That process lets email creators collect comments and approvals in a single, collaborative work environment accessible to all stakeholders. By streamlining reviews in the most effective way possible, an email creation platform brings reviews and approvals inside the creation process, removing the need for lengthy, inefficient email threads and multiple chat conversations. Reflective of the collaborative nature of an email creation platform, stakeholders can make and react to comments in real time in the platform.

Email export services‍


An email creation platform must be able to integrate with any ESP or MAP. This integration allows finished HTML assets to be passed via a secure API connection directly to the deployment platform, eliminating the need to download and re-upload finished files to the ESP or MAP, saving even more time.

Automatic link validation and tracking parameters‍


An email creation platform should also be able to automatically detect any missing, broken, or malformed links within an email—either by alerting the email creator or by preventing the email from being completed without required links. It should also ensure every link within the email has proper tracking parameters added to effectively measure and track email performance. In a collaborative email creation platform, tracking parameters like Google Analytics or Adobe Analytics can be automatically configured or chosen by the email creator from preset choices, eliminating any downstream data issues. The platform even supports element-level parameters like attaching something different if the link is an image, a headline, or a CTA button.

User role optimization‍


An email creation platform democratizes the email creation process by giving email creators of all abilities the chance to create quality, on-brand, successful emails. There are still governing rules in a democracy, however. In this case, that means everyone does not have access to every configuration option. User role optimization levers in an email creation platform allow admins to set permissions for various email creators, limiting what actions various team members can take.

By empowering email creators to be self-serve-oriented, user role optimization features give distributed teams the ability to create brand-safe emails, turning everyone into an expert-level pro, no matter where they’re located.

Custom elements‍

Most email creation needs can be met without coding or design skills. Sometimes more complex campaigns require the ability to customize, however. An email creation platform that offers custom elements gives email creators the ability to create their own HTML and CSS code and embed it with established guardrails for brand and compliance rules. The result is the flexibility to build complex and unique modules, according to design needs, while enforcing brand guidelines for email creators. One example of what custom elements can do is have content stack differently on mobile devices than on desktops.

If you want to see how the  Stensul  can elevate your email marketing programs, please request a demo.‍

#### Common Challenges with Email Links and Tracking Parameters
Before we get into tracking challenges, you might be wondering: Why do we even append tracking parameters to links in email at all? Doesn’t the ESP/MAP already tell us how many people clicked each link?

Yes, the ESP does tell you how many people click each link. It takes the link you have in your html, and then wraps/re-codes each link, so that when a recipient clicks, they are first taken to the ESP’s server (which records that person X clicked Y link) and then they are immediately redirected to the actual destination URL of the link. The redirect happens so quickly, users will likely never notice.
Why are tracking parameters important?
The reason tracking parameters are added to links within emails is that after that quick redirect through the ESP when a click happens, the recipient is taken to the link’s intended destination. In many cases, this is a page on your organization’s website. You probably use website analytics software like Google Analytics or Adobe Analytics on your website to track web traffic. The data analytics or marketing team will then want to know where web traffic came from, which is where tracking parameters come in. The tracking parameters added to a link tell the analytics software on your website where visitors are coming from, be it a social post or email link or other communication channel.

Unlike traffic that clicked from another website, traffic from email will almost always show as ‘unknown’ or ‘no referrer’ in the website analytics, which means your analytics team will be in the dark...unless you add tracking parameters. So really, you’re adding the parameters in order to make your site analytics more accurate, and so you as a marketer can see how that email-sourced traffic performed once it hit the destination.

That’s all well and good, but only if link tracking doesn’t cause more work and pain for your team. To some people, where the ? and & go in a link is a dark art. And that brings us to some of the most common link tracking challenges that stand in many marketers’ way.
Building your string of parameters
In most cases, a link won’t just contain one tracking parameter, but a string of tracking parameters. That results in a link that looks something like this:

https://stensul.com/blog/stensul-email-creation-maturity-model?utm_campaign=maturity_model&utm_source=newsletter&utm_medium=email

Notice how the link mentions “utm” three times, with each parameter and it’s value (the “maturity_model”, “newsletter”, and “email”) following each time. To build that string, many companies often have a spreadsheet with a home-built ‘builder’ that takes a handful of discrete inputs, and concatenates them together into the string of parameters (putting the ? and & in the right place). Often, someone will accidentally change the formulas in the spreadsheet, or input an invalid character, breaking the formulas and resulting links for everyone. Not fun! This is amazingly easy to overlook until it’s too late and the email is deployed, entirely screwing up the site analytics and the resulting downstream data from that email traffic. This gets even worse and has a much higher chance of error if people are manually adding these tracking parameters by hand into an email.
Using slightly different links within one campaign
Another challenge is that people will want to tag different links within an email with slightly different parameters, essentially keeping the same overall campaign parameters, but adding element, or link level parameters. This is often done to separate out tracking for links with the same destination URL, such as wanting to see which CTA button someone clicked on...the one at the top or the one at the bottom of the email, even though they’re pointing to the same landing page. Or perhaps you want to tag the headline, image and CTA differently even though they all point to the same place. This element-level tracking is either done manually (yuck!) in the code, or by using a platform like stensul that allows marketers to do this more easily, without any chance for error. If you automatically append the tracking parameter string at the ESP/MAP level, link-level tracking within an email isn’t possible, since the ESP is just going to append the same string to every link in the email.
Consistency, consistency, consistency
Another challenge around link tracking for emails is consistency across teams. Because the parameters are often case sensitive, even small differences between “Email” and “email” as used by two separate marketers or marketing teams building emails can cause data issues downstream. Some companies try to solve this by making a ‘universal tracking parameter generator spreadsheet’ or something similar, but then you land right back in the first challenge we mentioned around spreadsheet issues.

The only way to really solve this consistency issue is to use a platform that can enforce governance rules about what parameters can be added (such as choosing from a dropdown, not entering freeform text) and having those tracking parameter rules defined upfront by an admin. Stensul enables exactly this. But while stensul helps with email creation, this challenge does still exist when an org does multi-channel marketing, and different teams control different channels, with each channel needing its own tracking links.
Using multiple analytics platforms
Lastly, while it is always easier if an entire organization uses one analytics platform across an organization, there are plenty of cases in which a company uses both Google Analytics and Adobe Analytics, or others, across different business units or even within the same web property. If this is the case, there are different solution paths, so you’ll want to connect with the experts at your email creation platform on how to best set up your modules, module libraries and tracking parameters to ensure clean data gets to the right place downstream. It will take a little more setup and organization upfront, but is definitely solvable.

Taking the potential for these headaches out of email link tracking will make everyone’s job easier, ensures your downstream data and analytics are clean and helpful, and sets you up for success as you grow.

Want to learn more about how to avoid these challenges when setting up tracking parameters for your email campaigns? Sign up for a demo so one of our email experts can walk you through the process and answer any other questions you might have.

#### Common marketing creation bottlenecks
Marketing teams are under constant pressure to create more content, for more channels, faster than ever before. But for most enterprise organizations, the problem isn’t a lack of ideas or talent — it’s a creation system that can’t scale.

Below are the most common marketing creation bottlenecks enterprise teams face today, why they persist, and what it takes to remove them without sacrificing brand integrity, compliance, or quality.
What are marketing creation bottlenecks?
Marketing creation bottlenecks are points in the campaign creation process where work slows, stalls, or breaks down due to manual handoffs, unclear ownership, disconnected tools, or missing governance.

They show up as:

 	Campaigns stuck in review cycles
 	Teams waiting on specialists or developers
 	Rework caused by off-brand or non-compliant drafts
 	Delayed launches that miss key market moments

At enterprise scale, these bottlenecks aren’t isolated issues. They compound across teams, regions, and channels.

 
The most common marketing creation bottlenecks
1. Over-reliance on specialists
In many organizations, only a small group of designers, developers, or email specialists are trusted to build final assets. Everyone else waits.

Why it happens

 	Creation tools require technical skills
 	Brand and compliance rules live outside the workflow
 	Risk is managed by limiting who can create

The impact

 	Long queues and missed deadlines
 	High-cost resources stuck in production work
 	Slower response to market and customer needs

 
2. Endless review and approval cycles
Reviews are meant to reduce risk, but when they’re manual and disconnected, they become a major bottleneck.

Why it happens

 	Feedback lives in email threads, docs, and chat tools
 	Reviewers see work too late in the process
 	Compliance and brand checks happen at the end

The impact

 	Multiple rounds of rework
 	Frustrated creators and approvers
 	Campaigns that take weeks instead of hours

 
3. Disconnected tools and workflows
Creation often spans too many systems: design tools, ESPs, DAMs, project management software, and now AI tools. None of them are fully connected.

Why it happens

 	Tools were adopted piecemeal over time
 	No single system owns the creation workflow
 	Governance lives outside execution tools

The impact

 	Manual copy-pasting and reformatting
 	Version control issues
 	Increased risk of errors and inconsistencies

 
4. Brand and compliance checks that come too late
When governance is bolted on at the end of the process, it slows everything down.

Why it happens

 	Brand guidelines live in static documents
 	Legal and compliance teams are brought in last
 	AI-generated content isn’t governed upstream

The impact

 	Last-minute fixes and delays
 	High-stress launches
 	Reduced trust between teams

 
5. AI without guardrails
AI promises speed, but without structure, it often creates more work, not less.

Why it happens

 	AI tools generate content outside brand systems
 	No embedded standards for layout or compliance
 	Teams rely on manual cleanup to reduce risk

The impact

 	Faster drafts, slower launches
 	Increased review burden
 	Higher risk of off-brand or non-compliant output

 
Why these bottlenecks persist in enterprise marketing
Most marketing creation bottlenecks exist because creation isn’t safe enough to distribute.

When governance, standards, and accountability live outside the workflow, organizations compensate by:

 	Centralizing creation
 	Adding review layers
 	Limiting access to tools

This approach reduces risk, but it also caps speed and scale.

 
How to remove marketing creation bottlenecks sustainably
Eliminating bottlenecks isn’t about working faster or adding more tools. It requires a different operating model.

A modern, scalable creation system:

 	Embeds brand and compliance guardrails directly into workflows
 	Enables more people to create safely without waiting
 	Centralizes collaboration, feedback, and approvals
 	Applies AI within structured, governed environments

This approach is referred to as Governed Creation™, where speed and safety work together, not against each other.

 
Frequently asked questions
Why does email and landing page creation take so long?
Because they sit at the intersection of design, copy, compliance, and technology, and most workflows weren’t built to coordinate them efficiently,

How does Governed Creation™ remove marketing creation bottlenecks?

Governed Creation™ removes marketing creation bottlenecks by fixing the operating model behind the work — not just speeding up individual tasks. It brings creation, collaboration, and control into a connected system where guardrails are embedded from the start, eliminating the late-stage reviews, manual rework, and disconnected handoffs that slow teams down.

The result is a clear, repeatable creation system where campaigns start faster, move smoother, stay on brand, and scale confidently, turning governance into a force multiplier for speed rather than a constraint.
Does governance slow down marketing teams?
No. When governance is built into the creation process, it removes bottlenecks by reducing rework, reviews, and risk.
Can AI fix marketing creation bottlenecks?
AI can accelerate drafts, but without governance, it often increases downstream work. AI delivers real speed only when paired with structured workflows and guardrails.

 
Key takeaway
Marketing bottlenecks aren’t a people problem — they’re a system problem.

Teams that remove bottlenecks don’t just move faster. They create with confidence, scale safely, and meet buyers wherever they are,  without sacrificing brand or compliance.

#### Conquering Brand Guidelines for Email: The Complete Marketer’s Roadmap
Almost every enterprise organization has traditional brand guidelines in place, but they don’t always account for some of the unique challenges and considerations posed by email design.

Couple this with the fact that more and more enterprise marketing orgs are shifting to decentralized and distributed team structures, in which central brand teams no longer have eyes on every email that goes out the door (i.e. full brand control), and you have a heightened risk for off-brand emails.

Whether you’re creating email-specific brand guidelines from scratch or adapting your existing guidelines for email, let’s talk about how to create fantastic brand guidelines with email in mind.

Remember, adaptation is an iterative process, so it’ll get better over time!

‍
Components of Quality Email Brand Guidelines
There are five key components to exceptional email brand guidelines and we’re going to examine how to flesh them all out. Don’t hesitate to tweet at us @stensul if you have any questions!

‍
Protect Your Logo
There’s no better place to start than with your brand's primary identifier: its logo. You can’t slap it on everything you see like Bart Simpson with a label gun.

Your brand guidelines must ensure that your logo is handled with strategy and care. Start by explaining the idea around your logo’s conception, structure, and its components that provide context to why the mark is so important.

Once people understand the meaning behind your logo, they need to know how (and how not) to use it. The more detailed logo usage scenarios you can lay out here, the easier it will be for people to follow.

Questions your email brand guidelines should answer:‍

 	How much padding and white space should I use around my logo?
 	What is the smallest and largest logo dimensions I can use? Don’t forget to include units!
 	Are there secondary logos? When can I use them?
 	Where in the email can I place the logo? Footer? Header? Body? Provide photo examples.
 	How should I align the logo in relation to other content pieces?
 	What should I absolutely NOT do with the logo?

 
Standardize Typography Styles That Everyone Can Read
Most brands utilize primary, secondary, and oftentimes tertiary typefaces for different mediums and scenarios. It’s integral to use web-safe fonts that are supported across devices, operating systems, and email clients so that your email renders well for everyone who receives it.

Web-safe fonts include:

Most Safe: Arial, Helvetica, Times New Roman, Courier & Courier New‍

Safe Font: Palatino, Garamond, Bookman, Avant Garde‍

Windows and MacOs Safe Fonts: Verdana, Georgia, Comic Sans MS, Trebuchet MS, Arial Black, Impact

‍


 
‍

Need more help? CSSFontStack shows all the web-safe fonts and if they are compatible with both Windows and Mac operating systems.

If a non-web friendly font is integral to your brand, you may consider converting sections of your email to an image file, also known as graphical text. But be aware that some images may be blocked on some devices. ‍

In your brand guidelines, lay out what font sizes, weights, and colors are used for the following email elements:

 	Header text
 	Preheader text
 	Body Text
 	Call-to-Action
 	Signature
 	Opt-Out Text
 	Links

‍
Brand Colors: 5 Shades Are Better Than 50
Colors are a psychological tool for communicating the quality and mood of your brand. When used consistently, customers form strong associations between your brand and the colors you use to represent it. There’s a reason why most fast food chains are red, while the most popular social media platforms are different shades of blue.

Aside from the aesthetic and psychological benefits to choosing the right colors, marketers also must ensure that their emails are readable. A great place to start is by checking your contrast ratios and following the Web Content Accessibility Guidelines (WCAG).

If a marketer thinks a hot pink CTA with white text is the right move, you can stop them in their tracks and instead of insulting their awful taste in design, kindly let them know that designs with poor contrast ratios are hard to read and kill your click-through-rates.

To prevent any further mistakes, answer these following questions in your brand guidelines:

 	What are the RGB, Hex Codes, and Pantone Colors of your brand colors?
 	What is the purpose of each color?
 	When should I use each color?
 	Where can I make sure that the contrast ratios are accessible?

Speak Your Voice (louder for those in the back)
While not every brand can (or should) replicate Wendys-esque sass on Twitter, establishing a clear voice brings consistency and clarity in communicating your brand’s personality.

‍


‍

Are you all-business? Or are you hipster-savvy? Happy-go-lucky or self-deprecating? Opinionated or neutral? Illustrate your brand’s voice like how Skype does excellently here:

 


 

Wherever your brand stands, describe the tone of your voice to help the people creating your emails write copy that’ll strike the right chord with your audience.

Questions your email brand guidelines should answer:

 	What are 3-5 adjectives that describe the brand’s tone and voice?
 	What phrases and industry jargon should I avoid at all costs?
 	To emoji or not to emoji?
 	How long should my subject lines be?
 	What “from name” should I be sending my emails as?
 	How do I greet my email readers?
 	How do you close out my emails?
 	How many words should I use per email?

Images and Dimensions
Now let’s make your email pretty. You don’t want to throw up images for the sake of adding rich media, especially if they’re meme-worthy stock images. If you don’t have a content library or image DAM, check out pexels or pixabay for a full library of free HD images.

Questions your email brand guidelines should answer:

 	What format should I upload my images as? Gifs? Pngs? Jpegs?
 	What is the biggest file size I can use for each image? How do I optimize large images?
 	Where can I find the images to use?
 	What subject matter should I include in the images (portraits, landscapes, animals, etc)? Which should I avoid?

‍
Common Mistakes in Branding Emails
We know you’ve probably got this all down to the T, but there are a few common mistakes that we see all too often.
Mistake #1: Too much rigidity
Expressive brands should be...well..expressive. Overly stringent guidelines can, in fact, stifle innovation and brand relevance.

 
Mistake #2: Designs are not functional nor accessible
There’s no point in creating a beautiful email if it’s not practical. Guidelines should serve more than aesthetic purposes, and set guardrails to create both beautiful and functional emails.

 
Mistake #3: Emails are too image-heavy
We’ll cover email deliverability in greater detail in future blog posts, but if over 40% of your email is graphic images over text, there’s a high chance that your email will be flagged as spam.

 


Brand Guidelines in Theory vs Practice
Now that you’ve crafted a beautiful brand guide, let’s talk about the next big mountain to climb: implementing brand guidelines across your organization and ensuring that they're adhered to.

We can’t promise you it’ll be easy, but here are a few tips for how to get it done.
Initiate Buy-in
The first hurdle is garnering firm company-wide acceptance that these new email brand guidelines will be enforced across all teams. Demonstrate to leadership teams the improved efficiency of a design-driven organization. Put on your intrapreneurial hat and close the deal.

 
Plan for Persistent Enforcement
The second challenge is ensuring that teams are adhering to your brand guidelines. Do so by requiring a thorough review of the guidelines as a part of onboarding programs for relevant new hires. Using a platform like stensul can make life a million times easier by automatically enforcing brand guidelines so that you don’t have to do it manually.

 
Structure Review
Remember, the whole purpose of having brand guidelines is to shorten the review process and scale up content production.

Establish clearly defined review and approval processes to ensure your brand guidelines act as a North star that keeps everyone moving in the right direction as opposed to being a bottleneck!

 


 
Why stensulers have it easy
Why do  stensul customers have it easy when it comes to brand guidelines?

Well, most businesses are stuck in the past with email generation. Brand guidelines are poorly implemented across their organization, especially when it comes to email. With stensul, your brand guidelines are pre-configured in the platform, so that anyone can create on-brand emails in minutes. Want to learn more? Schedule time with our team to get the details.

That’s it from us now! If this guide was helpful, please let us know by sharing this article with your coworkers and friends. If you have any questions, please don’t hesitate to tweet us @stensul, we read every tweet!

#### Create in Stensul, send via Outlook
Many professionals use Microsoft Outlook for email at work. Most of those emails are all text, occasionally with an attachment. But very few are what might be called a "produced" or designed email—something normally created by a designer, developer, or agency.

The typical work-related email in Outlook looks simple for a reason: It’s nearly impossible to create a great-looking email within the compose window of Microsoft Outlook (mostly because Outlook uses Microsoft Word’s rendering engine for HTML, but that’s a story for another day...). Even if the email looks decent to you, that doesn’t necessarily mean it will look great for your recipients on desktop, tablets, or mobile devices.

There are professionals who want to use Outlook to send great-looking emails to a group of people such as an alert to a small list of clients or maybe an internal newsletter to an entire division of their company. In most cases, the folks sending these emails don’t have access to heavy-duty email marketing platforms—commonly known as ESPs or MAPs—for deployment or the creative resources of a core marketing team.

If they do have access, they’re often second or third tier "requesters" behind “core” marketing email streams. Those things are often too "heavy" a solution for what’s really needed, however, so the path most follow is to do as well as they can through the painful Outlook compose window. Hopefully, they can create a compelling message without any typos, with decent aesthetics, and stay as close to on-brand as possible.

That is, until now. With the new Stensul integration with Outlook365, you can now create a great-looking, on-brand email in Stensul, and then easily pass it over to your Outlook365 account to send. And you can send directly from your own account with no fancy email deployment platform.


Email example sent within Outlook using the Stensul-Outlook365 integration
By using the Stensul Email Creation Platform™, users gain the freedom to focus on the content of emails, working within established corporate brand guidelines, and can include stackable modules or templates. Admins can set the rules, ensuring things are “locked down” or not. The Stensul Platform automatically handles the complexity of email HTML coding behind the scenes, including all the special Outlook HTML tricks that need to be put in place to ensure every email renders perfectly for every recipient on every email client.

Brand governance and creative teams can breathe a sigh of relief, and the millions of professionals who use Outlook can create better emails faster. Everyone wins.

To learn more about this Outlook365 integration, please reach out to see the Stensul platform in action.

#### Do you know the hidden costs of email creation in financial services?
For many teams, email and landing page creation is bogged down in outdated workflows that are anything but efficient. What should be a powerful engagement channel has become a slow, expensive, and error-prone process—dragging down campaign velocity and driving up hidden costs.

In this post, we’ll explore why financial marketers are stuck in a broken system, what those inefficiencies are really costing your business, and how to regain control, reduce risk, and move at the speed of opportunity.
The true cost of email production in financial services
Email continues to be one of the most effective marketing channels in financial services. According to Statista, email marketing ROI can reach as high as $36 for every $1 spent—when executed well.

Yet despite the potential, most financial organizations struggle to scale their email programs due to:

 	Complex regulatory requirements (FINRA, SEC, GDPR, etc.)
 	Rigid internal processes with multiple stakeholders
 	An over reliance on technical and external resources

What slows teams down
1. Weeks-long production timelines
In regulated industries like financial services, it can take two to four weeks to produce a single email. Why? Because the process involves:

 	Copywriting by the marketing team
 	Design mockups from creative
 	HTML coding by developers or agencies
 	Review cycles with legal, compliance, and brand
 	Manual QA across devices and platforms

The result: slow time to market, bottlenecks across teams, and a lack of agility to respond to real-time market conditions. And this goes regardless of your creation model type: brief to template or design to code.
2. Overhead and headcount pressure
These inefficiencies don’t just create delays—they come with real financial costs. A 2023 report from Forrester on marketing operations found that nearly 60% of marketers say they spend more time on execution than strategy due to inefficient processes. In financial services, that number is likely even higher.

When you rely on developers for every formatting tweak or need multiple rounds of legal review for each email version, your budget and bandwidth take a hit.
3. Compliance risk and brand inconsistency
Email in financial services isn’t just marketing—it’s communication that must meet strict regulatory standards. One missed disclaimer, outdated APR, or incorrect footnote can put your brand at risk for compliance violations and reputation damage.

Manual processes increase the likelihood of these errors, especially when marketers are working across disconnected tools or building emails from scratch every time.
Tolls no one talks about
On the surface, the cost of email production might look manageable. A few hours from your creative team, a legal review, a round of copy edits—nothing outrageous, right?

But zoom out, and you’ll see a pattern that’s bleeding your marketing team dry:

 	Weeks lost in cross-functional reviews
 	Delayed go-to-market timelines
 	Diminished testing and personalization
 	Risk of costly compliance errors
 	High-value team members stuck in low-value tasks

This is the hidden tax of a legacy content creation process. It shows up in missed KPIs, slower pipeline velocity, and campaign backlogs. This is the “hidden tax” of inefficiency. And in an industry where digital transformation is now table stakes, these delays are no longer acceptable.


The real cost of doing business as usual
1. Lost time = lost revenue
Time isn’t just a resource—it’s a competitive advantage. Yet many financial services teams still take 2–4 weeks to produce a single email.

With Stensul, our financial services customers have cut their production time by up to 90%, freeing marketers to focus on segmentation, personalization, and optimization—instead of pushing pixels and chasing approvals.
2. Overhead that grows with scale
As marketing needs grow, legacy email workflows scale poorly. More emails = more copy requests, more design tweaks, more legal reviews. Before long, marketers are stuck in operational purgatory.

With Stensul, teams don’t scale inefficiency—they scale output. Pre-approved, modular templates and automated workflows mean:

 	Less reliance on devs or external agencies
 	Fewer handoffs between teams
 	More self-sufficiency for marketers

This means even as campaign volume grows, costs remain flat—and time to market keeps shrinking.
3. Compliance risk in a manual process
No industry is under more scrutiny than financial services. And yet, many organizations still rely on manual processes to ensure compliance—reviewing copy in Word docs, checking disclosures by eye, and tracking approvals via email threads.

This opens the door to errors, like:

 	Outdated rates or product language
 	Missing legal disclaimers
 	Unapproved messaging that could trigger a regulatory response

With Stensul, compliance isn't bolted on at the end—it’s built in from the start. Guardrails include:

 	Locked modules for required language
 	Audit trails for every version and approval
 	Automated review flows tailored to your org’s legal needs

4. Opportunity cost: The most overlooked toll
Perhaps the most insidious cost of a broken process is what never happens:

 	The A/B test you didn’t run
 	The trigger campaign you postponed
 	The onboarding flow you never optimized

These are lost opportunities—the silent killers of marketing ROI. And when your team is stuck in production hell, strategic work falls by the wayside.

Stensul flips that equation. By eliminating repetitive, manual tasks, marketers get time back to innovate. To iterate. To focus on strategy, not execution. And in a competitive landscape where personalization, speed, and agility define winners, that shift matters.
Having a better email creation process in FinServ matters more than ever
In 2025, financial services marketing is facing a triple threat:

 	Tighter budgets in a volatile economy
 	Higher expectations from digitally savvy customers
 	Stricter regulatory oversight from agencies worldwide

Modernizing how you create and manage marketing content isn’t optional—it’s a competitive advantage. Platforms like Stensul give financial marketers the ability to scale their programs efficiently, mitigate compliance risk, and move with the speed of business.

Email marketing should be a revenue driver, not a resource drain. But without the right systems in place, even the best marketing strategies can be bogged down by inefficient execution.

The future of email creation in financial services is modular, collaborative, and compliant. Learn more on a demo.

#### Eloqua time-saving tips and tricks
There are many reasons marketers, especially in the enterprise space, choose Oracle Eloqua as their marketing automation platform (MAP) for B2B marketing. It was one of the first MAPs, introduced in 1999, with a wide range of integrations with third-party platforms and a strong reputation.

However, it’s also known to have a pretty steep initial learning curve. To expedite and smooth out that process and help even the most seasoned Eloqua users better understand the ins and out of the platform, here are some expert tips and tricks to help increase your familiarity with the MAP and efficiency while creating marketing assets.
Identify your pain points
The first step is to identify your pain points and then decide which route is best to fix them. This step may seem obvious, but you’d be surprised how often it is overlooked, which just makes a list of issues within a platform feel overwhelming. In Eloqua, common pain points look like:

 	Steps that are currently manual, that should be automated, like a thank-you email after a form fill out (create a multi-step campaign to aid this process).
 	Steps in which there are large lapses in time or poor conversion rates from one step to the next.
 	Any general areas where there can be an improvement to increase sales or strengthen customer engagement. Take a look at all the technologies and teams involved in the process and upgrade to a stronger third-party platform or communicate how other teams like sales can help encourage customer engagement.

 

Target the exact pain point that is harming your creation process and begin tackling it one step at a time. You can either become extra familiar with that step or integrate it with the Stensul Email and Landing Page Creation Platform, or both, ideally.

One approach is to build one form of each type first, as ready to use as possible, and test it properly. Set up validation and all processing steps needed. Once everything works and is approved, then save the form as a template and use it to create language versions by modifying field labels and validation error messages.
Segment your audience
As good email marketers know, it’s important to send messages to the right people by targeting your different audience demographics. Eloqua makes it easy for users to collect and use user data, understand the audience’s behavior patterns, and create refined email segments to ensure the right content is getting to the right people. As well as using segments like job title or location, Eloqua allows creators to make segments based on a contact's actions, like whether they’ve opened any email in the past three months or visited one of your landing pages.
Lock object positioning
When you’ve created objects or text in your emails that you know you want to remain in place, protect them from accidental erasure or erroneous editing by heading to Oracle Eloqua’s Editor Layout Tools -- Tool Box icon > 4th Tab = Layout Tools > Position Area. Any locked object will then have to be unlocked to allow further edits to ensure that any further edits are intentional. And while you’re in safety mode, go to Gear Icon > Permissions to ensure which users have access to viewing or editing your drafts.

Becoming proficient in Eloqua will take time and experience. To make things easier and increase the speed and efficiency of your email creation process, consider using the Stensul Email and Landing Page Creation Platform with Eloqua. To learn more about how you can create emails more efficiently that are always on-brand—automatically—request a demo of the Stensul Email Creation Platform. Learn how marketing organizations like yours leverage Stensul + Eloqua for maximum impact.

#### Email 101: Successful A/B Testing
Have you stumbled into a career in email marketing?

A Really Good Emails survey found that 57% of email marketers enter the industry because a new position required that they work on emails; 19.5% had some previous coding, design, copywriting, or analytical skills which they volunteered; and 15.2% were forced into it by their boss.

Whatever bucket you fall into, it’s hard to wrap your head around the staggering amount of tools, processes, strategies, and systems that make up email marketing. Don’t freak out just yet, take a look at our blog; Your A-Z Guide of Essential Email Marketing Terms. 

A/B testing is one of the most important elements of email marketing, and it’s often ignored or overlooked due to a lack of budget or bandwidth.

Start your email marketing career right with this essential breakdown of A/B testing.
What is A/B testing? 


Image by Benjamin Wong on Unsplash
A/B testing is the process of comparing two versions of an email and seeing which performs better.

Sometimes called split testing, A/B testing is essentially an experiment where half of an email list gets sent email A and the other half receives email B.

The test could focus on a variety of different elements in an email but each A/B test should only test one thing.

So if you’re testing two different subject lines to see which results in the most opens, you can’t also test the from line.
Where should you start? 


Image by rawpixel on Unsplash
It might seem daunting but A/B testing is actually an easy practice to adopt.

To get your A/B testing kicked off, these common email campaign elements are often tested by marketers:

 	The subject line (72%)
 	Message (61%)
 	Layout and images (50%)
 	CTA (50%)
 	Days of the week sent (46%)
 	Time of day sent (39%)
 	Personalization (34%)
 	Landing page (32%)
 	Target audience (30%)
 	From line (26%)
 	Mobile layout and images (15%)

Pick one of the above and decide which two variations you want to run. It could be two subject lines with slightly different copy (maybe one is title case and one is sentence case), two headlines with different phrasing, two images, etc.

Take a strategic approach and determine which test would see the biggest movements in email marketing results.
What should you do with the results? 


Image by Vincent van Zalinge on Unsplash
By conducting these A/B tests, you can see which elements or changes get customers to respond.

These results can then inform your future email campaigns, instead of just guessing about what customers like or assuming they’ll respond to certain colors or copy.

For example, say you run an A/B test on two call-to-action (CTA) buttons with one button being red and the other being green. If the red button gets 70% more clicks than the green button then you know that the color red boosts conversions for CTA buttons.

You can then use red CTA buttons in future email campaigns and monitor the results you get.

If you see a drop off in clicks, then run another A/B test and see what you get. Remember the old marketing saying that A/B testing actually stands for Always Be Testing!

#### Email compliance for enterprise marketing teams: governance, workflows, and best practices
Enterprise marketing teams are producing more campaigns than ever before. Email remains one of the most powerful channels for engaging customers, nurturing prospects, and driving revenue. But as campaign velocity increases, so does the risk of brand inconsistency, regulatory violations, and operational chaos.

That’s why email compliance has become a critical concern for enterprise organizations.

Without structured governance, marketing teams risk sending emails that violate brand guidelines, legal requirements, or internal approval processes. The challenge becomes even greater when campaigns are created by distributed teams across regions, departments, and business units.

In this guide, we’ll explore what email compliance means in modern enterprise marketing, why it matters, and how governance-driven workflows help organizations maintain control while scaling campaign production.
What Is Email Compliance?
Email compliance refers to the processes, policies, and technologies organizations use to ensure that all marketing emails follow legal regulations, brand standards, and internal approval requirements.

Compliance involves more than simply including an unsubscribe link. It requires consistent enforcement of rules that govern how email campaigns are created, reviewed, and sent.

Enterprise email compliance typically includes several key elements:
Regulatory compliance
Organizations must comply with regional laws and regulations such as:

 	CAN-SPAM (United States)

 	GDPR (European Union)

 	CASL (Canada)

 	CCPA (California) 

These regulations dictate how companies collect consent, manage personal data, and communicate with subscribers.
Brand compliance
Large organizations often have strict brand guidelines that control:

 	Logo usage

 	Typography

 	Messaging tone

 	Legal disclaimers

 	Accessibility standards 

When multiple teams create emails independently, maintaining brand consistency becomes challenging.
Internal approval processes
Enterprise organizations often require review by multiple stakeholders before campaigns go live, including:

 	Marketing leadership

 	Legal teams

 	Compliance officers

 	Regional brand managers 

Without structured workflows, these approvals can slow down campaign production or introduce risk.

Email compliance ensures every message meets these requirements before it reaches customers.
Why Email Compliance Matters for Enterprise Teams
As organizations scale, email production becomes more complex. Marketing teams may be managing dozens—or even hundreds—of campaigns simultaneously across multiple business units.

Without proper governance, that complexity creates risk.

Here are the most common reasons enterprise teams prioritize email compliance.
Regulatory Risk
Failure to comply with email regulations can lead to significant financial penalties.

For example, GDPR violations can result in fines reaching millions of dollars. Even smaller compliance failures—such as missing consent documentation or improper unsubscribe processes—can damage brand reputation and trigger legal scrutiny.

Compliance safeguards help ensure that every email campaign meets regulatory standards before it is sent.
Brand Inconsistency
Large organizations often struggle to maintain consistent messaging across distributed teams.

When regional marketers build campaigns independently, they may unintentionally:

 	Use outdated templates

 	Modify brand elements

 	Remove required legal language

 	Introduce inconsistent messaging 

Over time, these inconsistencies weaken brand identity and create confusion for customers.

Email governance frameworks ensure every campaign follows approved brand guidelines.
Operational Inefficiency
Ironically, many organizations slow down email production in the name of compliance.

Manual approval processes often involve:

 	Emailing files back and forth

 	Multiple document versions

 	Long feedback cycles

 	Confusion about final approvals 

This can dramatically increase campaign production time.

A governance-driven workflow helps teams maintain compliance while moving faster.
Security and Data Protection
Enterprise email systems handle sensitive customer data and internal information.

Compliance policies help ensure that:

 	Subscriber data is handled responsibly

 	Security standards are maintained

 	Customer trust is preserved 

Without proper controls, marketing teams may accidentally expose data or violate privacy requirements.
Common Compliance Risks in Email Marketing
Even experienced marketing teams can encounter compliance issues when email production becomes decentralized.

Here are some of the most common risks organizations face.
Unauthorized Template Changes
Marketing teams sometimes modify templates to fit campaign needs. However, these changes can unintentionally break compliance standards.

Examples include:

 	Removing legal disclaimers

 	Altering footer language

 	Changing unsubscribe functionality

 	Editing accessibility elements 

Governed template systems help prevent these issues by locking critical components.
Unapproved Messaging
When multiple stakeholders create campaigns, messaging may deviate from approved brand language or legal requirements.

This can include:

 	Misleading promotional claims

 	Incorrect product information

 	Missing regulatory disclosures 

Approval workflows ensure that appropriate stakeholders review content before publication.
Inconsistent Branding
Without standardized templates, email campaigns may look drastically different across teams or regions.

Common branding issues include:

 	Incorrect logos or imagery

 	Non-standard typography

 	Off-brand messaging tone 

Consistent templates and design systems help maintain brand integrity across all campaigns.
Lack of Approval Visibility
In many organizations, it’s difficult to track whether emails were properly reviewed.

Without documented approval workflows, teams may struggle to answer questions such as:

 	Who approved the campaign?

 	Were legal reviews completed?

 	Did compliance teams sign off? 

Transparent workflows provide accountability and audit trails.
What Is Email Governance?
Email governance refers to the structured system of rules, workflows, and controls that ensure all email campaigns follow organizational standards and compliance requirements.

Rather than relying on manual review or ad-hoc approvals, governance introduces consistent processes that guide how emails are created and approved.

A strong governance model typically includes:
Standardized, Governed Templates
Templates enforce brand guidelines and required legal elements. By controlling template structure, organizations ensure that essential components remain intact.
Controlled Editing Permissions
Different team members may have different levels of editing access. For example:

 	Marketers may edit content

 	Designers control layout elements

 	Legal teams manage compliance messaging 

Role-based permissions reduce risk while allowing collaboration.
Approval Workflows
Automated approval workflows route campaigns to the appropriate stakeholders before they are published.

These workflows ensure compliance reviews occur without slowing down production.
Audit Trails
Governance platforms track changes, approvals, and campaign history. This documentation provides visibility and accountability across teams.

Together, these governance components allow organizations to scale email marketing safely.
How Governance Workflows Solve Compliance Challenges
Governance workflows transform email compliance from a manual process into a structured system.

Instead of relying on individual vigilance, organizations embed compliance directly into campaign creation.

Here’s how governance workflows help.
Built-In Compliance Controls
Governed templates ensure that required components, such as legal disclaimers or unsubscribe functionality, cannot be removed accidentally.

This prevents compliance issues before campaigns are sent.
Automated Approval Processes
Rather than manually emailing drafts for review, governance workflows automatically route campaigns to the correct stakeholders.

Approvals happen faster and with greater visibility.
Reduced Production Bottlenecks
Structured workflows reduce the confusion that often slows email creation.

Teams know exactly where campaigns are in the review process and what actions are required next.
Consistent Brand Enforcement
Governance frameworks ensure that all campaigns follow approved branding and messaging standards.

This protects brand identity while allowing distributed teams to move quickly.
What Distributed Email Creation Means
Many enterprise organizations operate with distributed marketing teams.

These teams may include:

 	Regional marketing groups

 	Product marketing teams

 	Demand generation teams

 	Franchise or partner marketers 

Each group may need to create email campaigns independently.

This approach, often called distributed email creation, allows organizations to scale marketing efforts across multiple teams.

However, it also introduces compliance risks.

Without centralized governance, distributed teams may unintentionally create campaigns that violate brand guidelines or regulatory standards.

Governance platforms address this challenge by providing:

 	Controlled templates

 	Standardized workflows

 	Built-in compliance checks 

This enables distributed teams to create campaigns while maintaining organizational oversight.
How Stensul Supports Compliant Email Creation
For enterprise organizations, maintaining email compliance requires more than policies — it requires technology that enforces governance at scale.

Stensul’s Governed Creation™ Platform helps enterprise marketing teams accelerate campaign production while maintaining strict compliance controls. Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. With AI-assisted creation, real-time collaboration, built-in guardrails, and seamless integrations in one, connected platform, marketers reduce campaign creation time by up to 90% and eliminate manual rework and review bottlenecks. 

Instead of relying on manual reviews and fragmented workflows, Stensul enables organizations to build email campaigns within a governed environment.

Key capabilities include:
Democratized creation
Enable faster, safer creation within guardrails through a no-code, AI-enabled builder.
Streamlined collaboration
Writers, designers, and reviewers work together in real time, no bottlenecks, no endless approval loops.
Mandated Control
Ensure every output stays compliant and on brand with built-in governance.
Connection to your entire ecosystem
Stensul connects with your marketing stack — from DAMs to MAPs to workflow platforms to AI tools — so Governed Creation™ becomes part of how your entire organization works.

This governance-first approach allows organizations to maintain compliance without sacrificing speed or agility.
FAQ: Email Compliance
What is email compliance in marketing?
Email compliance refers to the policies and processes organizations use to ensure that email campaigns follow legal regulations, brand standards, and internal approval requirements.
Why is email compliance important?
Compliance helps organizations avoid regulatory penalties, maintain brand consistency, and ensure that campaigns meet legal and privacy standards.
What is email governance?
Email governance is the framework of rules, workflows, and controls that guide how email campaigns are created, reviewed, and approved within an organization.
What is distributed email creation?
Distributed email creation refers to a marketing model where multiple teams across an organization independently create email campaigns. Governance systems help ensure these campaigns remain compliant and consistent.
How can organizations improve email compliance?
Organizations can improve compliance by implementing governed templates, structured approval workflows, and role-based editing permissions that enforce brand and regulatory standards.
Improve Email Compliance Without Slowing Down Marketing
As marketing organizations grow, the complexity of campaign production increases. Without structured governance, email compliance can become a bottleneck, or worse, a major risk.

By implementing governance-driven workflows and standardized templates, enterprise teams can scale email marketing safely while maintaining speed.

Platforms like Stensul make it possible to balance campaign velocity with compliance, enabling distributed teams to create emails faster while ensuring every campaign meets brand and regulatory standards.

See how Stensul enforces email governance and accelerates campaign creation — Request a demo.

#### Email Creation Maturity Model Part 1
Email marketing is a discipline that has been around for over two decades, with extensive content detailing its industry best practices. There are scores of technology solutions for just about every industry and B2B and B2C process models on the planet.

But just when you think you know everything there is to know about email marketing, you come across a big industry problem almost no one is talking about.

How big is the problem? Over 80% of brands spend over one week to create a single email. The larger the creation team, the longer it takes, with some organizations taking three weeks or more … for one email. And this problem is not all that new -- it’s just hardly ever written about.
Why is the problem getting attention now?‍
In a rapidly changing global climate, getting the right information to email audiences quickly and efficiently has never been more important. Delivering a superior customer experience is key for any business to stand out, global pandemic or not. As Accenture noted in a recent global study, 75% of senior marketers admit past methods are no match against the new disruptors who are able to deliver more relevant customer experiences.

However, most email creation processes operate within a flawed model. The teams can't keep up with the demand for email marketing assets, and too much time is spent on creation rather than strategy. Inefficient processes and lack of proper technology are keeping teams from strategy work and achieving greater overall agility. When these areas are aligned, however, the output delivers breakthrough results across email marketing programs and a great customer experience.
The problem explained
The events of 2020 highlight how much brands are struggling with email marketing. The agility needed in today’s environment, coupled with the increased demand for email and complicated processes has left little time for activities that improve performance. Our research shows that most teams spend 90% of their time on email production and 10% or less on program strategy, testing, and activation, while the market leaders spend 70-90% of their time on performance improvement activities. This situation limits the success of the overall program and makes it difficult to keep up with the competition.


 

To correct these practices and issues, digital and creative leaders need to redefine their creation lifecycle in order to transform their email marketing. The benefits from embracing agile practices are substantial and include:

 	Reduced creation time by up to 90%
 	Significant cost savings
 	On-brand emails
 	Aligned teams
 	Increased engagement

More importantly, brands with high-performing email operations realize a significant competitive advantage in the marketplace. The name of the game today is relevance and audience engagement. Breaking through the endless sea of emails to create meaningful customer relationships requires best-in-class, end-to-end email programs that drive business results.
So why read this whitepaper?
When we assess the content landscape for email marketing, several things stand out. No one to date has established a martech industry category for email creation. The solution space for the problem is relatively new with very few technology players, mostly served by internal and external agencies. Furthermore, industry analysts are not covering this space. There is no Gartner Magic Quadrant or Forrester WAVE for email creation. So we decided to start to fill the thought leadership void.

The stensul email creation maturity model is the result of 5+ years of stensul’s industry experience working with hundreds of enterprise brands with the most demanding requirements. This maturity model lays out the different stages organizations will go through to optimize their email creation process. This framework helps identify the key levers that must be pulled to take email programs to the next level.

It is possible for email teams, whether internal agencies, digital teams, or external agencies, to achieve breakthrough performance with advanced technologies that streamline production processes so that:

 	The organization spends over 80% of their time on strategy and has escape velocity to tackle greater challenges.
 	The company has consistency in communications using technology to control and permission across multiple teams.
 	All teams and users are empowered with processes customized to them
 	A center of excellence is in place to establish best practices through technology and agile marketing methods.



 

This whitepaper outlines the five phases of email creation maturity and the attributes that characterize each phase. This model will allow you to assess your current operation against a set of practices, and provide you with a framework for improvement. As you move up the maturity curve for your email marketing strategy, technology, and process, your team will become more competitive in the market.

‍
To learn more about how to access and transform your email marketing, please download the whitepaper now.

#### Email Creation Maturity Model Part 2: Phase 1 Defined
We recently reviwed and updated the Stensul Email Creation Maturity Model. This project is the result of 5+ years of Stensul’s industry experience working with hundreds of enterprise brands with various demanding requirements. In our whitepaper, we lay out the five phases of maturity organizations will go through to optimize their email creation process. This framework helps identify the key levers that must be pulled to take email programs to the next level.

Last week we also kicked off this blog series with a post entitled, Why should I read this whitepaper? which we recommend you read if you’d still like to learn more about what you’ll find in the Maturity Model. Today we dive into Phase 1.
Overview of the process
Phase 1 of email maturity is one of the more common situations enterprises find themselves. In this phase, organizations design every email using an image editor like Photoshop. The design file is done from scratch or using a design pattern library. Designers work alongside copywriters to create the entire design image file for approval by the requester. At that point, it is sent to a developer to code the file into an HTML email. If a change is needed along the way, the process starts again with an update to the design file first, followed by the email being re-coded. Often, the design does not match email best practices, such as ADA compliance or mobile optimization.

Some teams have tried creating a design file that maps to reusable modules or templates to create more efficiency, however, these methods still present issues:



 	Design file still needs to be approved before it’s moved to the modules or templates.
 	Process requires the design team and producers to communicate well to ensure everything stays in sync.
 	Too much time is spent going back and forth on changes.
 	Copywriters can’t put their copy directly into the design file.

‍

Emails usually take a lot of hands-on work and time to produce. Creation time is usually over 10 hours, with coding alone taking over 5 hours. It can take 2-3 weeks or more to complete a single email, and the review and approval process requires 5 or more touchpoints.
Which teams often find themselves in this phase?
Internal agencies and creative services teams are most commonly using these processes and tools. These teams tend to design over 20 different asset types for internal clients ranging from video production to in-store signage and direct mail pieces.

The main requesters here are CRM teams who need to communicate simply with their audience; however, design and coding makes that challenging. Even though CRM teams are a key requester, anyone at the company can make requests.

Most assets need a design, so design is a natural starting point, but in today’s digital world, assets need to be both designed and coded. This has resulted in a productivity gap as the process of asset creation for digital channels has not kept pace with the overall digital shift.

In addition, the need for agility and testing has increased since there is much more email performance data available. In pre-digital marketing methods, when organizations bought a billboard or put together product packaging, performance data was limited. Once the campaign launched, it was done. Now, sending a single email provides scores of data points like opens, clicks, and downstream pageviews. This creates the need to experiment with different subject lines or to adjust a CTA based on clickthrough rates.

In order to drive the program forward, there must be bandwidth on the team to review and act on the data, and technology to be agile and to easily modify the next version based on the data.
How does this model impact strategy?
Creation is so laborious and time consuming that the team spends virtually no time on performance improving activities. Our research shows that most teams spend 90% of their time on email production and 10% or less on program strategy, testing and activation. They are just trying to get assets activated while keeping up with the volume of requests.


research by Cella
With access to more metrics, additional time is needed to coach the requesters on customer strategy, marketing performance, and experience delivery. A recently published Cella report explored the time internal agencies spent creating emails, ranging from highly strategic performance to just taking orders. As you can see, only 13% have mastered becoming organizational strategic partners.

In some cases, not only is no time spent on strategy, but creation teams aren’t able to handle the volume or “order taker” style requests.
How does this impact output?
Full image emails are not often designed around best practices, since the design comes first. As a result, emails generally are not ADA compliant or mobile optimized impacting performance.

Link tracking may be done at the email level in the ESP, but it’s rarely done on the content level. It is important to know not just how the entire email performed, but also how each piece of content performed.
Technology consists of disparate single-player tools
The team works with a number of single-player tools that are not integrated with each other, and are certainly not integrated with the email deployment platform. The designers work in Photoshop or another image editing program. The coders use a program like Dreamweaver while requesters submit briefs and copywriters produce copy in Microsoft Word. Workflow management is challenging, and usually done with ad-hoc emails back and forth, or a workflow platform like Workfront, neither of which are integrated to the creation tools.
The process is very inefficient 
Email requesters usually work with the internal agency to strategize and create a brief. Designers and copywriters then work to create a design file off of the brief. This file is then approved by the requester. In highly regulated environments, the regulatory teams also have to sign off on this file. After the design file is approved, producers either convert the design file to code, or in some cases precoded templates and modules.

When a change needs to be made, it usually has to go back to a designer to be changed, then to the producer to make code updates. Rendering tests have to be done after every change to make sure the code did not break. As a result of these inefficiencies, it often takes 2 to 3 weeks or more to create a single email, with creation time itself taking around 10-15 hours.
What clients experience working with stensul
Using our detailed assessment process with clients, we find $500,000 or more in value moving from Phase 1 to Phase 3 and above. After implementation, organizations find at least one to two full time employees that could be focused on higher value work and strategy. In addition, moving to mobile optimization and enabled testing can yield a 20%+ uptick in revenue. Increased focus on strategy, improved engagement and conversion and possibly external spend. This return can easily reach the millions of dollars for larger teams.
Case study: A large electronics company
Before stensul: In house designer and copywriter designed every email. External agency coding each email. Not ADA compliant, responsive or agile.

Solution: Stensul success team provided best practices and helped to guide transformation to have the designer and copywriter build in stensul without needing to have the design file coded separately.

Results with stensul: 



 	Process - Designer, copywriter and producer can collaborate in a single platform where requesters have visibility and review the email.
 	Increase Strategy- Reallocated $300,000 annual spend on agency hours for strategic work instead of back and forth coding. Requesters on the CRM team can focus on A/B testing and strategizing with the designers and copywriters.
 	Improve Output - ADA-compliant, mobile responsive code without additional coding effort
 	Streamlined Tech Stack - Integrated with ESP and Liveclicker; consolidated use of Photoshop, Microsoft Word, and Dreamweaver; and improved analytics with module-level link tracking

To learn more about the Email Creation Maturity Model, download the whitepaper now. Read part 1 of this blog series, Why should I read this whitepaper?

Continue on to learn about Phase 2 of the Maturity Model.

#### Email Creation Maturity Model Part 3: Phase 2 Defined
Part 3 of the Maturity Model Blog Post Series

We recently released stensul’s Email Creation Maturity Model, which outlines the five stages of email production maturity as determined by our 5+ years of research. Last week, we dove into what a Phase 1 organization looks like, and today we’re going to take a deeper look at Phase 2.
The Phase 2 overview
Phase 2 occurs when companies take briefs and translate them directly into pre-created templates or modules. A full design file is not created and approved before each email is produced.

The main requesters in this phase include demand generation and marketing automation teams as well as teams specific to the industry (field and product marketers at technology companies, financial advisors at finance companies, brokers and building managers at real estate companies, etc).

Some companies have looked to improve this process by letting requesters into the deployment platforms to build emails on their own with templates to avoid the brief process. However, this opens up GDPR concerns. and things often go out unchecked, or the central team spends so much time fixing and checking things that no efficiencies are gained.
Which teams usually find themselves in this phase?
This phase is primarily used by digital teams, most of which work with social, email, SEO and advertising.


In most of these channels, the asset is usually relatively straightforward like a tweet or image for social, and most of the creation time is spent on strategy. Email, on the other hand, needs image assets, copy, layout, and coding. Unlike other channels like social, creation ends up becoming where most of the creation time is spent, instead of strategy.
The Phase 2 process
The way the process usually works is a marketer (or requester like a legal team sending out a legal notice) sends in a brief to a central creation team. The central creation team then takes the brief and transforms it into modules or templates. The modules and templates are usually coded off of designs that come from the internal agency or a brand team. There may also be copywriters to help with copy and designers to create assets before the content is added to the modules or templates.

Some aspects that vary across the Phase:

 	The requester might select the modules or templates in the brief, or the production team might select them on behalf of the requester
 	Images might need to be custom created for the email, or an asset management platform where the images are selected might exist
 	The requester might work with the designers and copywriters to get the assets and copy, or the central team might do this after the brief is submitted
 	Templates and modules might be in an ESP builder, or they might be in HTML

Once the brief is converted to templates, it is shared with the requester. The requester gives feedback, and then the central production team makes updates.This goes back and forth a couple times until the email is complete and ready for deployment. Usually, a rendering test is completed to ensure that nothing is broken before the email is deployed.

If the existing templates or modules can’t support the request, new templates or modules have to be created and coded. These templates and modules must be continually managed.

The end-to-end process can take 3+ touchpoints and 1+ weeks to complete an email. Creation time is usually 5 or more hours.
What does Phase 2 strategy usually look like?
The central team often gets pulled into managing the modules/templates and going back and forth with the requesters instead of focusing on strategy. The creation team often only spends about 30% of their time on strategy, the rest of their time focused on fulfilling requests and making updates before deployment. The ideal model would involve spending more time on testing and program strategy, instead of just getting requests out the door.
What the tech stack looks like
The technology used by Phase 2 orgs is usually Dreamweaver (if using HTML templates) or an ESP builder for creation. Both of these technologies require a very specific skill set, and team members can only see the design once it’s been assembled in one of these platforms. This creates a lot of required back and forth communication after the initial creation.

Designers work in Photoshop or an image editing program to create assets, or assets are selected from an asset management platform. The brief lives in Microsoft Office and goes back and forth between team members over email or in a workflow platform.
What clients experience working with stensul
Using our detailed assessment process with clients, we find they retain $400,000 or more in value moving from Phase 2 to Phase 3 and above. After implementation, organizations find at least one to two full time employees that could be focused on higher value work and strategy. In addition, moving to mobile optimization and enabled testing can yield a 20%+ uptick in revenue, increased focus on strategy, improved engagement and conversion, and possibly decreased external spend. This return can easily reach the millions of dollars for larger teams.
Client story: A high-profile real estate company  
This company saved over 254 hours per month or 1.5 FTEs to spend time on strategic initiatives, yielding hundreds of thousands of dollars in value for the business.


Before stensul: Central operations team spent 300+ hours every month building individual emails for all communication needs.

Solution: Stensul success team guided transformation, shifting to a model where the central team built core communications in one third the time, and outsourced localized communications to building managers directly using our platform.

Process improvements with stensul: 

 	Process - Requestors, strategists, designers, and copywriters can be involved in creation with guardrails instead of submitting a brief each. Reduced build time from 5+ hours to under 1
 	Increase Strategy- Central team saved over 250 hours per month of building time that could be used for higher-value activities
 	Improve Output- Ensured all emails were best practice and consistent across the brand
 	Streamlined Tech Stack - Integrated with AEM, DAM, 2 ESPs, and SSO; consolidated the use of Photoshop, HTML Builder, and Word/Excel, and gained improved analytics with module-level link tracking

To learn more about the Email Creation Maturity Model, download the whitepaper now.

Read part 1 of this blog series, Why should I read this whitepaper?

Read part 2 of this blog series, Phase 1 Defined

Continue your in-depth look of the Maturity Model with a deep dive into Phase 3.

#### Email Creation Maturity Model: Phase 3 Defined
Part 4 of the Maturity Model Blog Post Series

We recently released stensul’s Email Creation Maturity Model, which outlines the five stages of email production maturity as determined by our 5+ years of research. Over the last couple of weeks, we dove into where most organizations are today (Phase 1 or Phase 2), and today we’re going to take a deeper look at Phase 3, which is the first phase where tech-enabled creation is leveraged.

Phase 3 Overview

When companies first realize they need to shift to a more efficient solution, they look to an email creation platform that will provide an end-to-end solution for the entire creation lifecycle. The objective is to allow all members of the creation team, including requesters, to be able to collaborate seamlessly and in real-time.

Requesters will still submit a brief and the central team of designers, producers, and copywriters still build the communication. However, instead of requiring every person on the central team to use single player technologies like Photoshop, Dreamweaver, and Word, the team is able to collaborate in a single platform in which everyone can access the email as it’s being built.

In too many email production processes, designers and copywriters can only see the email in full after it’s assembled by the producer. Consolidating workflows into a single platform is a very straight-forward change from Phase 1 or 2 as the workflow steps are streamlined and the excess back-and-forth communication is eliminated, making the central team much more agile.
The Phase 3 process and teams
Any email production team that currently finds itself in Phase 1 or Phase two can move to Phase 3 fairly easily. (This includes internal agencies and digital/marketing operations teams.) In a Phase 3 process, usually a marketer or other requester sends a brief to a central creation team.


The producer or designer then lays out the modules or selects a template. With guardrails in place, the designer can easily update the images and the copywriter can drop in text. This way, teams avoid the designer and copywriter having to wait to see their assets in the full email, dramatically reducing the amount of back-and-forth. This is where we see the biggest timeline reduction.

Because the email is in a centralized platform, reviews and approvals are simple. They can be done directly in the platform or can be exported with a single click to another approval platform.

In addition, the platform allows content to be pulled in with a single click so the central team can avoid downloading and re-uploading content. Less time is spent on final checks because technology guardrails are in place to ensure everything is on brand, mobile optimized, and ADA compliant.

The end-to-end process takes fewer than 2 touchpoints, typically lasting 2-3 days. Creation time is 1-2 hours. Last minute changes are also simple since the code is enforced with technology, eliminating the errors that quick fixes otherwise risk.
What does Phase 3 strategy usually look like?
The central team is no longer involved with managing the modules/templates and can collaborate -- they’re now able to focus much more time on strategy. The creation team can now spend about 50% of their time on performance improvement, like being more hands-on with requestors, leveraging the deployment platform, A/B testing, and analyzing and acting on performance data.

The tech stack 

The technology used by Phase 3 organizations is an email creation platform that standardizes the build for the entire creation lifecycle. It also has reviews and approvals in the platform and can easily work with other workflow platforms like Workfront.

 	Design: The technology can connect with content sources like an image DAM and enables designers to perform image editing to avoid trips back and forth to Photoshop. The technology also allows for greater creativity, since the code is enforced.
 	Copy: Copywriters have text formatting controls so that they can edit copy without having to worry about breaking code.
 	Producers: The build process is enhanced as repetitive build steps are pre defined once  instead of each time an email is created.
 	Analytics: Tracking is done consistently every time and can be done at a granular level.

Once the asset is completed, it can easily sync with the deployment platform. The platform can also give executive insights into things like creation time, optimizing training and process.
What clients experience working with stensul
Using our detailed assessment process with clients, we find they retain $400,000 or more in value moving from Phase 1 or 2 to Phase 3 and above. After implementation, organizations find at least one to two full time employees that could be focused on higher value work and strategy. In addition, moving to mobile optimization and enabled testing can yield a 20%+ uptick in revenue, increased focus on strategy, improved engagement and conversion, and possibly decreased external spend. This return can easily reach millions of dollars for larger teams.

Although Phase 3 allows for significant gains, Phase 4 and Phase 5 yield even more value for the business.

Client story: Catalent moved from a Phase 2 to Phase 3

Creating emails was time-consuming and a very manual process. Catalent was using templates to build their emails, but there was a lack of responsive design and guardrail capabilities within the templates.

Catalent’s goals were to reduce time spent on creating emails, move to mobile responsive design and create consistency across the program.

With the help of stensul’s platform and success team, Catalent was able to reduce their email creation timeline from 3 days to 1 hour by allowing the entire production team to collaborate.

This also freed up the production team to spend 40% of their time on strategy while ensuring mobile responsive and onbrand emails.

‍


 

To learn more about the Email Creation Maturity Model, download the whitepaper now.

Read part 1 of this blog series, Why should I read this whitepaper?

Read part 2 of this blog series, Phase 1 Defined

Read part 3 of this blog series, Phase 2 Defined

Continue on to an in-depth look at Phase 4, the next phase of the Maturity Model.

#### Email Creation Maturity Model: Phase 4 Defined
Part 5 of the Maturity Model Blog Post Series

We recently released stensul’s Email Creation Maturity Model, which outlines the five stages of email production maturity as determined by our 5+ years of research. Over the last couple of weeks, we dove into where most organizations are today (Phase 1 or Phase 2) and also looked into the first phase of tech-enabled creation (Phase 3). Today we will explore Phase 4, which is the next Phase driven by tech-enabled creation.

Phase 4 Overview

Phase 4 is reached when all communication goes down the optimal path for development. The right people are consistently building the right message at the right time.

If there is a large send that goes to the company’s full list of people, that communication should go through a brief process, and the central team should create and update everything. This is the collaborative creation process covered in Phase 3. However, not all emails need to go through a central team. Field marketing and sales come to mind. For example, if you are sending a small dinner invite to 100 people, you can probably skip the brief and central team creation and allow the requestor to add content directly with strict guardrails in place. Operating with multiple creation options like these in place brings us to Phase 4 of email creation maturity.
The Phase 4 process and teams
The Phase 4 process supports 3 setups, depending on the requirement of the communication. These setups are as follows:



 	High visibility emails that require heavy design and copywriting (centralized) 

In a centralized model, a brief is used and designers/copywriters are builders on a central team. The central team should have a platform that brings the various people involved together and also works easily with a review and approval platform. More about this setup can be seen in Phase 3.

 	Medium visibility emails that require some design and copywriting (hybrid) 

The initial build of the hybrid model follows a process similar to the centralized model. The requesters can then make small changes on their own (with strict guardrails in place) to eliminate the back-and-forth and strain on the central team. Even if the initial creation is efficient, it’s rare that the back-and-forth changes are. The central team would still have final say before anything is sent.

 	Low visibility emails that require minimal design and simple copy (distributed) 

A distributed model can eliminate the brief and allow requesters to add content directly to templates created by the central team (with strict guardrails in place). The central team still approves and deploys the emails.

The model used is based on visibility of the communication and who is placing the initial email requests. It may make sense to set up more advanced requesters in a distributed setup, while newer team members operate in a centralized model.

Having a tech platform with strong configuration capabilities can help put these guardrails in place so the central team isn’t tasked with handling 100% of creation and edits. Many email production teams usually start in Phase 3, in which the central team collaborates and then slowly finds mail streams and users to push into hybrid and distributed models.

The end-to-end process takes a minimal amount of touchpoints needed for each communication. Creation time is 1-2 hours and can take less than a day to turn around for some communications. Last minute changes for all mail types are also simple since the code is enforced with technology, eliminating the errors that quick fixes otherwise risk.
What does Phase 4 strategy usually look like?
In centralized communications, the central team is no longer involved with managing the modules/templates and can collaborate across the team. They’re now able to focus much more time on strategy. In hybrid communications, the central team no longer needs to be involved in the back-and-forth changes. And in distributed communications, the central team is just required to perform final checks and deploy the email, enabling team members to focus almost all of that time on strategy.

Overall, the creation team can now spend about 70% of their time on performance improvement tactics, such as being more hands-on with requestors, leveraging the deployment platform, A/B testing, and analyzing and acting on performance data.

The technology stack 

Phase 4 organizations use an email creation platform that standardizes the build for the entire creation lifecycle. It allows for multiple setups as discussed earlier by having granular permissions not based solely on creation, but also on workflows. For instance:

 	Some people may only be able to build in templates, while others have access to modules.
 	Some can not push to the marketing automation platform, while others can.
 	Some are forced into reviews and approvals, while others can choose who reviews and approves the communication.

In all setups, the technology allows for the right checks and audits in place before anything is deployed.
What clients experience working with stensul
Using our detailed assessment process, clients retain $700,000 or more in value moving from Phase 1 or 2 to Phase 4 and above. After implementation, organizations find at least three to five full time employees that can focus on higher value work and strategy. In addition, moving to mobile optimization and enabled testing can yield a 20%+ uptick in revenue, increased focus on strategy, improved engagement and conversion, and possibly decreased external spend. This return can easily reach millions of dollars for larger teams.

Phase 4 is also used to set the groundwork for scaling to the enterprise, which Phase 5 will talk about in more detail.

Client story: Box moved from a Phase 2 to Phase 4

Before stensul: For Box, creating emails was time-consuming and a very manual process, as each email had to go through a very linear process. Each change would start the cycle over again. The amount of manual work on the production team made it hard to scale and hard to spend time on strategy.

Solution: Box’s goals were to scale, simplify creation, and free up internal and agency time for higher value work. They achieved this by using multiple setups for the build depending on the mail streams and visibility of the communication.

Results: With stensul, Box was able to

 	Reduce their email creation timeline from 5-10 days to 4 hours while increasing output and ensuring consistency.
 	Reallocate 60% of their agency spend for strategic initiatives and not have to hire additional resources on the production team as they scaled.
 	Realize 166% increase in emails created per month.
 	Execute 100% of emails on-brand and responsive.

To learn more about the Email Creation Maturity Model, download the whitepaper now.

Read part 1 of this blog series, Why should I read this whitepaper?

Read part 2 of this blog series, Phase 1 Defined

Read part 3 of this blog series, Phase 2 Defined

Read part 4 of this blog series, Phase 3 Defined

Take an in-depth look at Phase 5, the final phase of the Maturity Model.

#### Email Creation Maturity Model: Phase 5 Defined
Part 6 of the Maturity Model Blog Post Series
We recently released stensul’s Email Creation Maturity Model, which outlines the five stages of email production maturity as determined by our 5+ years of research. Over the last couple of weeks, we dove into where most organizations are today (Phase 1 or Phase 2) and also looked into the first two phases of tech-enabled creation (Phase 3 and Phase 4). Today we will explore Phase 5, the last Phase driven by tech-enabled creation.

Phase 5 Overview

Phase 5 is reached when all communication at the organization goes down the optimal path for development. The optimal process can vary for different groups, regions, or business units, but the oversight and controls are still in place.

As discussed in Phase 4, there are multiple models of email creation (centralized, hybrid and distributed) that depend on the visibility of the communication and the experience of the people working on the email. In Phase 5, each team within an organization can choose which process works for them. For example, the CRM team may choose to keep everything centralized. The events team, on the other hand, may choose a hybrid approach for larger events and distribute some of the creation for smaller event emails like a local dinner series.
The Phase 5 process and teams
The Phase 5 process supports the 3 setups from Phase 4, but each team at the company can define their particular optimal process.


 

The technology allows for branding, permissions, and workflows to change by each team in the organization. Last minute changes are easy, and teams have the agility required to succeed in today’s marketplace.
What does Phase 5 strategy usually look like?
The company is no longer very dependent on manual work for creation. In fact, less than 20% of their time is focused on the actual creation process. There are usually Centers of Excellence in place to enforce best practices and set up processes, but overall activities are very agile and the company outperforms their peers.

The technology stack 

Phase 5 organizations use an email creation platform that standardizes the build for the entire enterprise. The technology allows for each group to:

 	Have a configurable workflow and consistent branding
 	Plug into their tech stack (Image DAM, ESP, workflow platform, and analytics tracking)

Although each group has permissions, there is still room for enterprise oversight to ensure visibility into creation at the organization. This oversight will enable consistency in communications across the organization for branding, rendering, and compliance.
What clients experience working with stensul
Using our detailed assessment process, clients retain $1M or more in value moving from Phase 1 or 2 to Phase 5. After implementation, organizations find at least five-to-ten full-time employees who are able to focus on higher value work and strategy. In addition, moving to mobile optimization and enabled testing can yield a 20%+ uptick in revenue, increased focus on strategy, improved engagement and conversion, and decreased external spend. This return can easily reach millions of dollars in larger teams.

Client story: How a large asset manager moved from Phase 2 to Phase 5

Before stensul: Most users built emails within the ESP, requiring a seven-person QA team to check each individual email. In addition, the ESP owner spent 10 hours/week training users.

Solution: Stensul’s success team guided transformation. Depending on the region, the team uses setups based on the skill set of the builder and types of communications.

Results:

 	Process- The central QA team saved 500+ hours/month by having a setup customized to regions and a platform that removed the need for manual checks. Including requesters’ time, approximately 1,000 hours were saved.
 	Increase Strategy - 5 full-time employees’ time is now spent on strategy instead of manual checks. As a result, the message testing process has improved and the team has been able to focus more on who is receiving each communication.
 	Improve Output-  Emails are now all ADA compliant, on-brand, and pre-tested for rendering.
 	Streamlined Tech Stack - Stensul seamlessly integrated with the company’s existing ESP and SSO, and improved analytics with module-level link tracking.

To learn more about the Email Creation Maturity Model, download the whitepaper now.

Read part 1 of this blog series, Why should I read this whitepaper?

Read part 2 of this blog series, Phase 1 Defined

Read part 3 of this blog series, Phase 2 Defined

Read part 4 of this blog series, Phase 3 Defined

Read part 5 of this blog series, Phase 4 Defined

#### Email designers no longer have to choose  between creativity and efficiency
As an email designer, there’s a good chance you've felt bogged down by the limitations of traditional email design tools. If that’s the case, this post is for you and anyone in your organization involved with designing marketing assets like emails and landing pages.
Design Nirvana with a click
Creating visually appealing emails should feel like something other than deciphering a secret code. The Stensul drag-and-drop editor lets designers break free from the shackles of HTML coding and rigid templates.

Email designers at a Fortune 75 tech company reduced their email creation time by 90% by shifting their process to Stensul. Not only did their creation process time dramatically compress, but designers—and other creators—were liberated from time-consuming technical intricacies, allowing those involved to focus on making their designs look better and perform above expectations.

The drag-and-drop functionality is not merely a convenience but a powerful tool that any designer—whether you’re a seasoned email designer pro or new to the role—can enjoy the creative freedom you crave. You can move elements effortlessly, resize images intuitively, and experiment with layouts, all in a framework that resonates with the artistic spirit while ensuring branding guidelines are maintained.
Brand consistency, streamlined
Maintaining brand consistency across diverse email campaigns can be challenging, especially for global enterprises. Stensul understands this pain point and addresses it head-on with customizable templates. The U.S. Chamber of Commerce went from a dizzying array of email designs that drew thumbs-down reviews from subscribers to producing on-brand emails all the time.

With Stensul, you're not just creating visually stunning emails but crafting an immersive brand experience. The customizable templates lock in brand elements, guaranteeing that every email aligns seamlessly with your brand guidelines. You won’t have to contend with time-consuming revisions or brand inconsistencies—just a streamlined, efficient design process that preserves your brand's integrity.
Collaboration redefined
Design is not a solo act; it thrives on collaboration. Sanofi found the Stensul real-time collaboration features cut their end-to-end creation process by 50%, eliminating the need to navigate confusing email threads and deciphering disjointed feedback.

Imagine a workspace where your email design team can collaborate seamlessly, providing instant feedback and maintaining a shared vision. Stensul facilitates this collaborative environment, empowering design teams to work harmoniously. There are no more bottlenecks in the creative process—just a smooth, synchronized flow that amplifies the impact of collective creativity.
Swift creations without compromises
Time is the currency of the design world, and Stensul recognizes its value. A premier real estate development company experienced a transformative shift in their design process with the Stensul streamlined workflows and automation features. These features reduce tedious, time-consuming tasks that often plague design processes.

The real estate organization’s design team discovered that with Stensul, they could allocate more time to the creative aspects of their projects. Imagine spending less time on repetitive tasks and more time on ideation and refinement. The Stensul commitment to efficiency enables designers to deliver high-quality, creative designs without compromising speed.
Stensul lets designers be fast and fantastic
The impact of the Stensul Marketing Creation Platform™ isn't theoretical; it's tangible, backed by real-world success stories from emerging growth companies to industry icons. These and other organizations that implemented Stensul have experienced firsthand the transformative power of Stensul in saving time and elevating creativity.

Breaking free from the constraints of traditional email design tools, Stensul empowers designers to unleash their creativity, collaborate effortlessly, and turn their visions into reality at unprecedented speed. It's not just a platform; it’s a process that allows your ideas to flourish, your team to thrive, and your designs to leave an indelible mark on marketing performance and business impact.

Stensul is central to an efficient design process that celebrates creativity. Your brand deserves it. Stensul does more than save time: It lets you amplify your creative prowess.

To learn more about the Stensul Marketing Creation Platform and how it can transform your marketing creation process, download the eBook, An introduction to Efficient Email Creation. You can see Stensul in action here.

#### Email Dynamic Content: What Goes Wrong (And How to Avoid It)
TL;DR
Email dynamic content allows marketers to tailor messaging for different audiences within a single campaign. Done well, it dramatically improves engagement and relevance.

But creating dynamic email campaigns is often complex. Teams must manage data, content variations, and personalization logic — all while ensuring the email stays on brand and compliant.

When dynamic emails are built through disconnected tools and manual workflows, errors and delays are common. With a governed creation approach, teams can build email dynamic content faster, with fewer risks and far less rework.

 
Why email dynamic content is powerful — and difficult
Email dynamic content allows marketers to personalize messages for different audiences using one campaign.

Instead of sending the same message to every subscriber, dynamic content automatically changes sections of the email based on data such as:

 	audience segments 
 	location 
 	behavioral signals 
 	purchase history 
 	preferences 

This level of personalization makes campaigns more relevant and engaging.

But building dynamic email content introduces complexity.

Each variation must appear correctly for the right audience at the right time — which means content, data, and personalization logic must work together perfectly.

When the workflow behind the email isn't designed for that complexity, things start to break.

 
Common problems when creating dynamic email content
Many marketing teams struggle with dynamic email creation for the same reasons.
1. Data problems break personalization
Dynamic email content relies on accurate data.

If segmentation data is incomplete, outdated, or inconsistent, the wrong content may appear for the wrong audience.

For example:

 	incorrect location fields 
 	missing behavioral triggers 
 	broken segmentation rules 

Even small data issues can cause dynamic emails to display incorrect content or fall back to default messaging.

 	
 Dynamic logic becomes difficult to manage


Dynamic email campaigns often require conditional logic or scripting.

When that logic is created directly inside an ESP or marketing automation platform, it becomes difficult to manage and troubleshoot.

Marketers may need to coordinate with marketing operations or developers just to adjust personalization rules.

Small mistakes in conditional logic can lead to broken campaigns or incorrect content variations.

 

 	
 Testing every variation takes too long


Dynamic emails must be tested across multiple audience variations.

Each version of the email may need to be reviewed to ensure:

 	the correct content appears 
 	personalization works correctly 
 	links and tracking function properly 
 	layouts render across devices 

Without the right tools, teams often rely on manual proofing and repeated test sends.

This slows campaign launches and increases production risk.

 
Why traditional workflows struggle with dynamic email content
Many teams try to create dynamic email content directly inside their ESP or marketing automation platform.

This approach mixes multiple responsibilities in one environment:

 	campaign creation 
 	personalization logic 
 	deployment configuration 

As a result, marketers often edit content while simultaneously adjusting data logic or conditional rules.

When problems occur, troubleshooting becomes difficult because content and technical logic are intertwined.

Campaigns end up stuck in cycles of:

build → review → adjust → test → repeat.

This makes dynamic email creation slow and frustrating — especially for marketing operations teams responsible for deployment.

 
A better way to create email dynamic content
The most effective way to scale email dynamic content is to separate campaign creation from campaign deployment.

Modern teams increasingly adopt a governed creation model where campaigns are built in a structured environment before being deployed through the ESP.

In this model:

 	campaigns are created collaboratively in a dedicated workspace 
 	dynamic logic can be configured and reused across campaigns 
 	templates enforce brand and accessibility standards 
 	approvals and reviews happen in the same environment 

Once the campaign is complete, it can be exported or pushed directly into the ESP for sending.

This approach removes many of the technical and operational challenges associated with dynamic email content.

 
Governed Creation™ makes dynamic email campaigns easier to manage
Governed Creation™ embeds governance directly into the campaign creation process.

Instead of relying on reviewers to catch problems later, guardrails ensure campaigns follow brand and compliance standards while they are being built.

For email dynamic content, this approach provides several advantages.
Reusable dynamic modules
Dynamic sections can be built as reusable components that contain both the content and the personalization logic.

Marketers can add these modules to campaigns without rewriting or troubleshooting code.
Built-in guardrails
Templates enforce brand styles, accessibility standards, and formatting automatically.

This reduces the risk of off-brand or non-compliant campaigns.
Faster reviews
Because campaigns are built within approved templates and structures, reviewers can validate campaigns more quickly.

They focus on messaging rather than fixing preventable errors.
Centralized collaboration
Writers, designers, and marketing operations teams can work together in one environment, eliminating version confusion and email-based feedback loops.
Scaling email dynamic content with confidence
Dynamic email content is one of the most effective ways to improve personalization and engagement.

But the process used to create those campaigns determines whether they scale smoothly or create operational bottlenecks.

Teams relying on manual workflows often struggle with testing, troubleshooting, and review cycles.

Teams that adopt governed creation workflows can build dynamic campaigns faster, with more consistency and less risk.

By embedding governance directly into campaign creation, marketing teams gain the speed needed to scale personalization — without sacrificing quality or compliance.

#### Email marketing trends in 2026: what AI agents mean for your inbox strategy
By Mike Zusel, Workflow Strategist, Stensul

I've been working in email for a long time. Long enough to have watched "email is dead" become the most reliably wrong take in marketing. Long enough to remember when responsive design was the thing that was going to change everything, and then mobile optimization, and then interactive email, and then dark mode.

Some of those things mattered. Most of them didn't change the fundamentals.

What I'm watching right now feels different. Not because it's louder, but because it's operating at the infrastructure level. The layer underneath everything that email teams actually do. The changes I'm going to talk about haven't fully arrived yet. Most teams haven't felt them. But the early signals are clear enough that I'd rather talk about it now than explain it after the fact.

Here's what I'm paying attention to when it comes to email marketing trends in 2026.
AI agents are coming to the inbox
AI agents — autonomous software that can read, summarize, and take actions on behalf of a user — are arriving inside email platforms. Right now, Gmail and Outlook are testing AI agents that sit on top of the inbox. Summarizing threads. Prioritizing what matters. Drafting replies. In some versions, taking actions like booking meetings and handling requests directly from the inbox, without the subscriber ever opening an email.

These aren't far-off experiments. Gemini is running inside Gmail. Microsoft Copilot is already in Outlook. The features are limited today, but the direction is obvious: AI is becoming a layer between the sender and the subscriber.

That is a structural change to how email works.

Right now, your job as an email marketer is to get a human to open something, read it, and act on it. When an AI agent is sitting in between, summarizing your email before anyone sees it and deciding whether to surface it or bury it, the question shifts. You're not just writing for your subscriber anymore. You're writing for the agent that's going to decide whether your subscriber ever sees it.

That's new. And most email teams aren't thinking about it yet.
Open rates won't tell you what you need to know
This is the one that I think will catch teams the most off guard.

Open rates have always been imperfect. Deliverability nerds have been pointing that out for years. But they were at least a reasonable proxy for whether a human saw your email. When AI agents are triaging the inbox, that proxy breaks down. An agent can read, summarize, and act on your email without generating an open. Conversely, an agent might trigger an open event while scanning without a human ever seeing the content.

The metric that will actually matter in an agent-driven inbox is something like agent action rate: did the agent recommend your content, surface your call to action, or take the action you were trying to drive? That's the measure of whether your email did its job.

This metric doesn't formally exist yet. Most ESPs aren't tracking it. But the teams that start thinking about it now — what would it even mean for an agent to act on our email, and what would we need to change to make that more likely — are going to be ahead when it becomes the standard.
How AI affects email copy: write for machine readers, not just humans
This is the most tactical one, and it's actionable right now.

If AI agents are going to be reading, summarizing, and triaging email before humans do, then the way those agents parse your email matters. There's a whole body of thinking around Generative Engine Optimization (GEO), the practice of structuring content so that AI systems can easily read, extract, and surface it. GEO started in web content and is now making its way into email.

The principles are straightforward: your email needs semantic HTML, not just visual design. It cannot rely on images to carry meaning. Your first 150 characters need to actually say something. That's the part a language model or agent will weigh most heavily.

That last one is worth sitting with. Most email copy front-loads branding, pleasantries, or pre-header filler. "Hi [First Name], we hope you're having a great week." If an AI agent is forming its understanding of your email from the first thing it reads, that copy is dead weight.

This isn't a reason to throw out everything you know about writing good email copy. Most of what makes email work for humans also makes it more legible to machines: clarity, structure, a clear point. But it does mean auditing your templates with a new question in mind: if a language model read this cold, would it understand what we're asking the subscriber to do?
The email production workflow is about to change too
Everything I've described so far is about the inbox, about how email gets received and acted on. But the same AI agent infrastructure is going to affect how email gets made.

AI agents are already starting to touch content creation workflows. Not just writing assistance. Actual agents that can pull a brief, draft copy, route it for review, and push it into production. The tools are early and imperfect, but they're moving fast.

For email teams, this creates an obvious opportunity: faster production, more campaigns, less manual work. It also creates an obvious risk. If AI is generating more content with less human oversight, quality and governance have to be built into the process itself, not left to a review at the end.

This is where I think the teams that are structured well will pull away from the ones that aren't. When AI is part of your production workflow, the governance matters more than ever. You need guardrails that are embedded in how the work gets done, not bolted on after. You need to know that whatever the agent produces can actually launch: on brand, compliant, structurally correct. That’s what we call Governed Creation™, embedded governance throughout the entire campaign creation and review process, so both human created and AI-generated content stays on-brand and compliant.

The production side of email is going to look meaningfully different in the next couple of years. Teams that have built solid workflow infrastructure will absorb that change and accelerate. Teams that haven't will get slower, not faster.

 
What I'd actually tell email teams right now
None of this is happening tomorrow. The agent-driven inbox is real, but it's not mainstream yet. GEO for email is a real discipline, but most brands aren't practicing it. AI agents in production workflows are early and still rough around the edges.

And to get them to truly be a living part of the email workflow, it’s going to take some time. Email is the most technically chaotic channel in marketing. Outlook's Word renderer breaks half of modern CSS. Dark mode rendering varies wildly across clients. Accessibility requires alt text, color contrast, and screen reader logic baked in. Mobile and desktop need hybrid coding. An AI agent generating an email from a blank page has to solve every one of those before the content even matters. Most agents can't yet. Most teams shouldn't trust the ones that say they can.

The teams that come out ahead are the ones who solved that complexity once, in templates and modules that already render cleanly across every client. From there, AI can fill in approved sections without ever touching the structural code. The governance layer holds the complexity. The agent generates inside it. This is the bet we made when we built Stensul.

You don't need to overhaul everything today. But you should be asking: are our templates structured in a way that works for machine readers, not just human ones? Are we thinking about what it means to write for an agent, not just a subscriber? Do our production workflows have the governance built in to absorb more AI without losing control of quality?

Email is not dying. But the rules are changing underneath it. And teams that are paying attention now will have a real head start.

 

#### Email Marketing: What brands get wrong about the email creation process
In 2020, major brands were forced to accelerate digital transformation initiatives at record speed. Marketing organizations quickly learned they had two options: Be more agile than ever to meet customer expectations and drive critical business outcomes or fall behind in the wake of the massive shifts happening in the market.

The hard truth is, while the pandemic may have sped up digital transformation initiatives, marketing leaders have known that internal structures and processes were long overdue to be improved.

"More than 75% of CMOs now admit that past formulas are no match against the new breed of disruptors that seems able to win, time and time again, by delivering more relevant customer experiences," reported Accenture in its 2019 Way Beyond Marketing Report surveying nearly 1,000 global enterprise CMOs.

To compete nowadays, brands must be built for speed and collaboration with a keen focus on the customer experience. "It's less about changing what marketing does and more about transforming how the work is done," writes McKinsey in its article Modern Marketing: What it is, what it isn't and how to do it.

No other business function understands this more deeply than the teams powering a brand's email marketing efforts. They know firsthand that to be successful, they need to be more agile. But, while many readily admit their email creation process is broken, few know how to fix it.
Why email is so important
Email is the lynchpin of a marketing organization. It is the face of communications with customers and partners, and the most effective channel for brands to connect and engage with their target audiences.

Gartner refers to email as a "staple channel" for marketing leaders. Here's why: Email conversion rates are three-times higher than social media conversions. HubSpot reports 81% of B2B marketers say their most used form of content marketing is email newsletters and that 86% of professionals prefer to use email when communicating for business purposes. Consumers are five-times more likely to see and consume a brand message via an email than branded social media content.

Marketing technology has enabled many advancements for email marketers, there are literally thousands of tools and platforms to choose from when it comes to your email marketing tech stack.  And yet, one key component of email marketing — the email creation process —remains a challenge even for the most technologically advanced teams.
Email creation processes are broken
Email marketing and marketing operations teams are drowning in inefficiencies when it comes to email creation. Stensul's research shows 80% of brands are taking a week or more to produce a single email, with a majority of teams taking as long as two to four weeks to move an email through the review and approval process. Even worse, a majority of market leaders spend as much as 90% of their time on email production, but only 10% or less on strategy, testing and activation.

The primary problem: Marketing operations and email creation teams are often using an outdated model to create emails, working with disjointed platforms in non-collaborative work environments that fail to enable an agile process.

According to the marketing operations leaders we talk to, they know the email creation process is broken, but often they are too strapped for time and have too few resources or staff to address the challenge. The central challenge for many marketing organizations is that they are shifting to adopt an agile mindset without implementing agile technology platforms.
The solution: An agile email creation platform
Speed, agility and collaboration can only happen when you have the right tools in place.

"There's a lovely old agile value of 'individuals and interaction over processes and tools' which I think remains totally valid," says AgileSherpas' Co-founder Andrea Fryrear, "But within those statements we understand that the second item doesn't go away or lose value entirely. Having the right digital tools can either make agile run more smoothly or become a major impediment."

An agile mindset relies on agile platforms that accelerate innovation and help remove silos across marketing functions. An agile email creation platform delivers the very same benefits on an email marketing level: It accelerates the creation process by removing the silos that separate the teams attached to their organization's email email marketing efforts. Designers and copywriters are able to all work within a single, no-code platform. The collaborative work environment also allows stakeholders to easily review and approve emails from the same platform, rather than digging through their inbox for proof after proof awaiting comment or approval.

It's a win-win for everyone: the email marketing teams creating the emails are able to focus on strategy instead of execution and their partnering business units are able to reap the rewards of high-performing email campaigns.
Stensul to the rescue
The brands that have enlisted stensul's agile email creation platform have experienced nearly immediate results, significantly reducing the amount of time it takes to create an email without having to add staff. Not only were they able to accelerate launch times, they saw improved performance across their email marketing KPIs.

"We needed a platform that’s flexible and can scale with us over the long haul. And we had to be confident that our people would love using it," said a senior customer communications manager with Box, "We are driving even more operational efficiencies without having to give additional people access to our ESP or train them on those systems, which are complex and sensitive."

After Box's team began using stensul, they saw a dramatic drop in the amount of time it took to create an email: From five to ten days to only four hours. The Box team was able to increase the number of emails created per month by 166% and reduced agency spend by 60%. And they're not the only brand to see such stunning results: Catalent, Grubhub and many more are relying on stensul to create agile email creation processes to accelerate launch times and improve email marketing results.

If you want to add more speed and agility to your email creation process, take a moment to see how stensul works and all the ways it can enable a more agile, collaborative work environment.

#### Email Modules 101: How to Scale Great Email Design Without Sacrificing Creativity
Modular design is everywhere. Modular homes have mitigated Amsterdam’s housing crisis. BMW and Volkswagen’s modular car parts have saved the two German car companies millions of dollars. More and more marketers today are adopting modular email design, especially when it comes to email marketing.

So what exactly is modular design? It’s an iterative design system built from smaller parts (modules) that can be independently created and used across multiple designs. Modular design scales, minimizes waste, and helps simplify the complicated challenges in our world today, which is why more and more marketers are adopting modular design to streamline their frustrating email creation processes today.

We’ll go into more detail in just a minute.
Why Creating Emails Requires a Modular Approach
Email delivers the highest ROI of all marketing channels, averaging $38 for every dollar spent -- and that’s not changing anytime soon. However, the typical process to create even the most basic marketing email is highly inefficient and doesn’t scale. Let me know if this process sounds familiar:

Traditionally, every new email requires an email brief that comes with a 1-week turnaround just to get the basic design laid out. Once the creation team populates the email template with content, they pass it on for the first round of testing and quality assurance (QA).

Every time a change is needed, even as minor as fixing a typo or changing the font size, that email goes back to the developers and designers for another round of review. Repeat the process a few times over, and you finally have an email that reaches your intended audience.

According to Litmus, it takes an average of 3.9 hours to get one email reviewed and approved before launch. This is because creation workflows are complex with complicated tech solutions baked into them. Here’s what a typical email creation workflow for an enterprise looks like:

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The same Litmus report states that it takes many large organizations 8-10+ hours of actual work to create one email, and one to two weeks to send one email. The bottleneck posed with email creation shifts the focus for marketers from producing great content to simply getting emails out the door.
What are Modular Emails?
Think of modules as Lego blocks that can be moved around and positioned however you want, centered around your target audience, the types of email you’re creating, and your unique call-to-action. These Lego blocks ultimately build an entire Lego set in the same way modules build an email template.


Staying on Brand
By breaking templates into modules, you’re able to set specific brand guidelines for each.

For most enterprise marketing teams today, dictionary-sized brand guidelines dictate how every email should look and feel. While sticking to these guidelines is nearly impossible, many brand guidelines don’t even address email design at all. Creation teams have to manually match up correct brand colors, font sizes, and padding dimensions to the very pixel. Teams short on time often skip the smaller details and leave it up to ‘gut feeling,’ which ultimately compromises their brand.

Modules take abstract elements of email design and turn them into material building blocks (or content blocks) that scale. With modular emails, you can create and lock-in parameters around the minute details, such as the hex code and pixel alignment for each module, so every email moving forward is aligned with your brand.

‍


‍

While modular design may sound daunting, it doesn’t require a drastic and expensive overhaul. Further down this post, I’ll cover how your team can seamlessly adopt modular design today.

But first, let’s zoom out a bit and look at what a modular email actually looks like. I broke down this fantastic email designed by Vimeo the other day to help illustrate modular design.
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As you can see here, this email is broken into seven different modules: a header, hero image, three body texts, social bar, and a footer.

Each of these modules only needs to be built once and can be reused in any future email campaigns (or even within the same email). Once they’re tested and approved, anyone can build emails using the modules you’ve just built without worrying about breaking the code or building a completely new email from scratch.
Legal Compliance
‍Global email regulations like CAN-SPAM (US), CASL (Canada), and GDPR (EU) require certain language to be in the footer of every email. Failure to comply with these regulations increases the chances of your emails being flagged as spam or may even lead to significant fines. So don’t leave it up to chance!

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Email generation platforms like stensul allow administrators to lock-in elements of a module, which makes it impossible for any user to edit or delete extremely sensitive information. Do the work once, and you won’t have to worry about costly typos and copy-and-pasting errors ever again.
Future-Proofing With Modular
Emails, especially newsletters, are iterative in nature, so massive email redesigns and overhauls are both expensive and unnecessary. Updating the headers, email body, or footers can be done simply by swapping out a single module from your existing library.

The more modules you build upfront, the more varieties of emails you can create while maintaining organization and control at scale.

Let’s say your event marketing emails look 90% identical to your product update emails. Instead of going through the long process of building two different templates, you can quickly build one new module and duplicate the rest. Modules stop marketers from reinventing the wheel with every email.‍

By focusing on incremental updates on a modular level, you can keep your designs fresh and updated over a longer period of time. And in the off chance that something breaks, fix one module rather than an entire email, which means cheaper and quicker turnarounds for rapid deployment.

 


 
How to Adopt Modular Design
Step 1: Gather Your Wares and Document Your Use Cases
The first step to building a design system that scales is to perform an audit to fully understand your needs. Whether it’s in the form of a fact sheet or a spreadsheet, open up all your email campaigns. Then break them down by answering the following questions:

 	What types of emails are you sending? Are they transactional, a newsletter, promotion, or a one-time announcement?
 	What do my current emails look like?
 	Which sections of an email are reused across campaigns? How often do your email templates get updated?
 	How can each email be divided into modules? While there may seem to be millions of options here, you can start by bucketing your modules into the following categories:


 	Headers
 	Heroes
 	Text Body
 	Image Body
 	Text & Image Body
 	Spacers
 	Social Links
 	Footer

Step 2: Define Your Design Strategy
Modular design is about building blocks of content and arranging them in a way that drives the attention to a specific call-to-action. Begin strategizing your email design by asking the following questions:

 	What sections of my emails should be locked-in?
 	What are my brand specifications?
 	What is the desired goal for this email?
 	How much of the email is going to be images vs text?
 	What elements do I want to draw the most attention to?
 	Will the emails be single column, multiple columns, or a mix of both?
 	How does this look on mobile devices?
 	What sections of my emails will be powered by personalization and/or dynamic content?
 	Once you’ve decided on how you want your emails to look, specify the guardrails you want to place around each element. Here’s what my guardrail specifications look like for my header module.

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 	Header height of 50px
 	Header width of 280px
 	Colored logo with a width of 80px and height of 40px
 	100px padding to the left and to the right of the logo
 	5px padding to the top and bottom of the logo
 	Center aligned
 	Black background color, hex code #000000

Just remember the more work you put in upfront, the easier your email creation process will be down the line.
Step 3: Build Your Modules
If you’re not using stensul yet, build out your modules in an image editor such as Photoshop or Gimp to start before sending it over to your agency or email editor. Remember to use consistent nomenclature and keep your folder hierarchies organized. Future you will thank you!
Step 4: Test and Iterate
Instead of updating designs on a whim, let the data guide you. Assign a Google Analytics or Adobe Analytics tag to each individual module to track how the each link performs. Be sure to A/B test each design, and see which modules perform best over time. Email generation platforms like stensul can show you which modules are being used the most and the least, which gives you insight into which modules you can deprecate or replicate over time.
Feeling the Modular Groove?
Ready to join thousands of marketers by adopting modular design for your emails? Schedule a call with us to see if Stensul would be a good fit for your brand.
Not there yet for modular design?
Check out Stensul's premium email templates (all free!).

#### Email Modules: The secret to agile email creation
Enterprise marketing organizations focused on agility are tasked with bringing speed to every aspect of their work, from the platforms they use to the programs they manage. The email creation process is no different, but all too often, marketing operations teams lack the technology needed to architect a truly agile process when it comes to their email efforts. Common email creation workflows take up too much time for everyone involved, from the designers and coders building the email to the marketing operations team tasked with deploying the final assets.

When you multiply the efforts it takes to produce a single email by the number of emails an enterprise marketing organization sends in any given month, the cost of a slow email creation process is much larger than most organizations realize.

So what's the solution? There are a number of components to building agile creation workflows, but it starts with introducing email modules — also known as a modular design approach..
What is an email module? 
An email module is the core of any email modular design system. Think of modules as the Lego building blocks that make up an email. Each module represents a different section for the email: the header, hero image, a paragraph of text for body copy, a CTA button, the footer, etc. An email can have many or few modules, depending on the content of the email as well as how your modules are defined. For example, you could have one module that includes a headline, paragraph of text and CTA button, or you could have each of those elements as their own module to give you more flexibility.

There is no limit to the number of modules you can have, it really comes down to the level of flexibility you want your team to have when creating emails.

Instead of relying on a rigid email template (or even more painful, designing and hand-coding each email from scratch), creation teams that build their emails using a modular design approach have more flexibility when creating emails. At its core, any good email creation platform should support email modules, essentially giving you an agile, interactive design system.

Email modules bring more agility to the overall process by taking abstract elements of email design and layout and turning them into material building blocks (or content blocks) that scale easily.


While modules are the foundational building blocks (pun intended) of email creation, moving to the next level involves using an email creation platform that not only supports modules, but allows you to configure brand guidelines for each content area within your modules. 
While modules are the foundational building blocks (pun intended) of email creation, moving to the next level involves using an email creation platform that not only supports modules, but allows you to configure brand guidelines for each content area within your modules.
By creating and setting design rules within an email module for things like color palettes, fonts, formatting and element spacing, you create a consistent design pattern while also streamlining the email creation process.
How to integrate a modular design approach into your creation process
Using a modular design approach for email creation is a great start to bring more agility to the email creation process for any team currently designing every email from scratch or relying on generic email templates. To take the creation process one step further, implementing an email creation platform can deliver a whole new level of efficiencies.

Truly agile email creation platforms are based on a modular design approach, giving teams ultimate flexibility. Platforms that enable brand guidelines to be configured and automatically enforced streamline the entire email creation process — designers do not need to be involved in every little change a marketer wants to make and coders do not have to be brought in to switch-up an email layout. This is where stensul shines, helping teams run an agile email creation process.

Once you have a platform that offers modular design capabilities, email creation is as easy as 1-2-3:
1. Audit your existing email program
The first step to building an agile email creation process that relies on a modular email design involves performing an audit of your current email program. How many emails are you sending per week and what type of emails are you sending? Collect a sample of each kind of email into a folder. Once you have your full list of emails and the samples, you'll need to determine how each email can be divided into sections — or modules — and which of the modules can be duplicated from one email to the next. An email module represents the structure -- or skeleton -- for each section of the email, but not necessarily the content that is included within the module (which can be modified for each email).

The easiest way to begin this process is to think of a module as always being full-width, so it’s as if you took a ruler and a pen and drew horizontal lines across an email to delineate each module. If your emails already have sections that are relatively common and frequently used, focus on those modules to start. If each email is currently designed in a bespoke way, think about what each part of the email represents and how you might be able to come up with a common layout of that piece of the email (this will become a module).

Some common categories or types of modules include: Headers, hero images, email body pieces (text paragraph, headline, image + text, text + image, headshots, RSVP, etc.), spacers, social links and footers. (You may have more categories depending on your business, industry, or the specifics of each mailstream.) For maximum flexibility, many people don’t include top or bottom spacing on modules, they keep the spacers separate so they can stack the modules as they wish, without having to worry about double spacing. If you are using an agile email creation platform like stensul, there are easy-to-use toggles that allow you to keep spacing as part of modules, and you can simply toggle it off if you need that space to disappear.
2. Create brand guidelines
Now that you have your modules, start to think about your brand guidelines, so you can put rules in place for each content area within each module, as well as any rules for the order in which modules should or shouldn’t be stacked.A modular design approach is about building blocks of email content and arranging those blocks in a way that consistently serves your organization's overall style and branding guidelines. To look professional, your logos, image sizes, fonts and colors should remain consistent from one email to the next, no matter who is creating the emails. Stensul's platform allows users to put creative guardrails in place so that every email module and email is guaranteed to be on-brand.

To determine what brand guidelines you'll want pre-formatted into your email modules, begin by asking a series of questions:

 	What sections of your emails should be locked-in and not editable? Your footers? Your header logo?
 	What are your brand specifications for things like fonts and colors?
 	Are there (or should there be) any guidelines or hard rules around character counts or number of lines for headlines, paragraphs of text, or CTA buttons?
 	How much of your email is text content versus images?
 	Which sections of your email do you want to be the primary focal point?
 	Do you want to keep all emails formatted as a single column or multiple columns?
 	How should the email look on mobile as well as desktop email clients? Will any sections disappear or appear on mobile versus desktop for an optimal user experience?

Thinking through these questions like this, along with identifying the modular building blocks of your emails, will enable your team to take a big step forward and uplevel your email creation process.
3. Test and iterate your email creation process
By implementing a modular design approach to create emails, you can more easily test your email designs and iterate on your creation processes to scale your email program and achieve better results. Instead of updating designs based solely on gut instincts, you can rely on data by assigning tracking parameters to individual email modules and elements, measuring click performance throughout the entire email asset.

With modules, you can also more easily conduct A/B tests, inserting different modules into various campaigns to see which deliver the most engagement. For decentralized teams that have multiple employees accessing the email creation platform, you can lock modules into a template if there are cases where more flexibility is unwarranted.

The key benefit to transitioning to a modular design approach is the massive amount of time and effort it saves when creating emails. Stensul's research shows more than 80% of brands take up to a week or more to create a single email. By keeping teams from having to reinvent the wheel for every single email, the process becomes more agile and teams are able to focus on delivering better work. Marketing organizations using stensul report they have been able to reduce the time it takes to create an email by as much as 90% -- significantly accelerating their email campaign launch times while making sure quality remains high.

If you'd like to find out how you can bring more agility to your email creation process, download our Email Maturity Model white paper and request a demo to learn how an agile email creation platform can improve your email marketing efforts.

#### Embracing Agile Marketing: What’s Holding Us Back?
The good news these days for marketing leaders and their organizations is that the spotlight is on marketing to be a significant growth driver now and in the years ahead. A recent McKinsey survey states that “83% of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda.” The McKinsey article goes on to highlight the challenge that stands in the way of realizing that growth: “Marketing departments need to be rewired for speed, collaboration, and customer focus. It’s less about changing what marketing does and more about transforming how the work is done.”

And there's the rub for most global enterprises racing forward to keep pace with the rapid rate of change driven by digital transformation imperatives and world-wide phenomena such as the COVID-19 pandemic. Agile marketing has become a popular topic the past few years, but it’s more important than ever before to make the shift now.

Groups like AgileSherpas have been on the forefront of the agile movement. They recently published their 3rd Annual State of Agile Marketing Report, and as they state at the outset of the report, “marketers still need real, lasting marketing agility.”
What’s holding us back?
Bringing about process change in today’s marketing organizations is a daunting task. The reasons for the slow pace of change are many, but I believe the biggest culprit is the organizational mindset. This mindset takes on several characteristics, such as:

 	We think our current processes are good and getting the job done.
 	We’ve made changes around processes and newer tools and we feel more productive.
 	We’ve tried various agile techniques with marginal results.
 	We’ve never done it before, so we can’t do that now.
 	We know we have a problem here, but there is just too much work to stop and make changes.

At stensul we see these beliefs constantly when we first engage with clients and their email creation teams. We always ask this question early on in the discovery process to see how the team views their work habits: What percentage of your time is focused on email production vs email strategy efforts? What the team members think vs. the reality presents quite a stark comparison.


Stensul Research 2015-2019
Organizations want to believe they are spending much more time on activities that will improve email performance. The ever-increasing demands of the enterprise, however, has the team barely able to get emails out the door on time.
So what is the answer?
The first step every team faces is to admit the reality of their situation and embrace the fact that there is a solution that will bring greater levels of agility into the organization while transforming the overall program. The practical aspects of agile marketing are not difficult to learn and to employ across the team. AgileSherpas is one group that provides proven training and methodologies, and they have many clients, such as Prudential, Genentech, and Wells Fargo, that can speak to the results they have achieved. Like any business process change, shifting to agile marketing requires commitment to the methods and behavioral practices outlined in the AgileSherpas report above.

To achieve the level of speed, collaboration, and customer focus needed for breakthrough results in email marketing and the creation process, a proven methodology is required. Enterprises need to invest in an approach that combines strategy, process, and technology to move up the maturity curve of industry best practices and keep pace with market leaders.

We recently published a whitepaper, entitled The Email Creation Maturity Model, that is focused on how organizations can assess and transform their email marketing program. We wrote this whitepaper because we believe that agile marketing is about shifting the process from mostly production to mostly strategy. To become truly customer-focused, the process has to prioritize improving the customer experience. That means improving the performance of each and every email.

Over the past 5+ years, we have learned a lot about what makes email creation teams tick. How they have established their teams, their processes, and their supporting tools to get the job done. We have worked with hundreds of brands with some of the most demanding requirements to maintain brand and compliance standards globally. We believe that agility is perhaps the most important goal for enterprises to prioritize to remain competitive.

To learn more about how we help organizations move up the maturity curve, here are some resources for you to read and watch:

The Email Creation Maturity Model whitepaper

Webinar: The Email Creation Maturity Model:

Maturity Model Blog Series: Part 1 - Why should I read this whitepaper?

Maturity Model Blog Series: Part 2 - Phase 1 Defined

#### Every company will have a Marketing Creation Platform (we just raised a $34.5 million Series C to make that happen)
Even today, in 2023, creating an email for a marketing campaign feels like a weeks-long endeavor. That’s because it almost always is a weeks-long process. A really painful one for everyone involved. It's a story many of us know too well, and it's precisely why we started Stensul. Today, I'm thrilled to share our latest chapter: Stensul has closed our Series C funding round, raising $34.5 million. This round was led by Sageview Capital and included existing investors like USVP, Javelin Venture Partners, Uncork Capital, and Lowercase Capital, along with some of our incredible angel investors. We’re also fortunate to have Edith Harbaugh, LaunchDarkly’s Executive Chair and Cofounder, participate in the round and join our incredible crew of angel investors.

But this isn't just about how many dollars we’ve raised and from whom (see the formal press release for those details). It's about revolutionizing how companies create marketing assets. 

Most organizations are still stuck in the 1990s when it comes to this process. While we've seen advancements in things like targeting, data, and journeys, and the number of marketing channels continues to increase, the fundamental process of creating the necessary content assets like emails and landing pages for those channels remains cumbersome and time-consuming. Unfortunately for everyone involved, the relentless demand for fresh campaign assets needed to support all of these channels and audiences isn’t easing up.

There has to be a better way, and the best marketing leaders have already started the necessary transformation, enabling their teams to produce outsized results.

Using Stensul, Cisco saved 26,000 marketing hours per month, freeing skillful marketers from tedious back-and-forth, reallocating all that time to do testing, try new strategies, and ultimately seeing the resulting performance metrics significantly increase.

The Chicago Bulls shifted email creation to Stensul and saw their email-attributable ticketing revenue skyrocket 550%.

We're not just aiming to refine email creation. While we started there, our vision is much broader: transforming the entire marketing creation landscape.

While it remains the workhorse of many marketing campaigns, today's digital landscape involves a diverse array of channels beyond email, from landing pages to push messages to good ol’ direct mail. And with all of these, the pain points of creation remain. Stensul is poised to address these challenges head-on.

In the last year alone, our team has rolled out numerous new features to our Marketing Creation Platform. These include Landing Page creation capabilities that strike the perfect balance between rigid builders and overly flexible stand-alone builders, as well as Dynamic Content Authoring and Preview capabilities that turn the arduousness of personalization into something simple and easy. While retaining the power of dynamic content, with Stensul, even an email marketing novice can use it confidently and effectively. And, as it relates to everyone’s favorite topic, we’ve added a slew of Gen AI tools that help reduce the time to do all sorts of things, giving you time to iterate on your marketing idea and generate better performance. We’re going to continue investing and deepening all of these things and a lot more on the product front, bringing efficiency and increased performance to every marketing team. Every company will have a Marketing Creation Platform.

You’re not alone.

We’re seeing an increasing amount of interest from leaders looking to rethink how their marketing organizations work across people, process, and technology. For the last year and a half, all over the country, we’ve had a lot of fun bringing people together in smaller group settings to share their transformation journeys. In 2024, we’re going to hold the inaugural Stensul Summit™, bringing all of these people together in one place. And in typical Stensul events fashion, it’s going to be a lot of fun. Sign up to learn more here.

Our growth is a testament to our incredible team's dedication and talent. We’re approaching 140 folks globally. Every member of Team Stensul is committed to helping our customers thrive by continuously enhancing our platform and support capabilities. THANK YOU to all of you. You go above and beyond every single day in service of our mission.

If you're looking for a new challenge and want to be part of a team that's changing the marketing world, keep an eye on our careers page. We’re expanding and looking for talented and passionate individuals to join us.

To our existing customers, thank you for joining us on this journey. Your trust and support fuel our mission. And to those companies yet to experience Stensul and still contending with slow, outdated processes for marketing creation, let's start a conversation. The future of marketing creation is here, and it's more efficient and impactful than ever.

 ‒Noah

#### Everyone wants to create emails. Here’s how to manage it.
Be honest. Requests for email are rising steadily. It’s as if everyone wants an email created for one business purpose or another—and with good reason. They’ve come to know what email marketing pros, like you, have known for quite some time: Email works.

Some 90% of B2B marketers point to email as their top lead generator and 80% of B2C marketers say email is their best way to retain customers. Others, like event planners who work in the field, find it’s a great way to build attendance for in-person product demos or online webinars. Salespeople, whether they’re working on the other side of the world or across town, feel it’s an excellent way to prospect for new customers. Those involved in people operations see email as a superb vehicle to have employees understand and embrace new policies. And the list of who wants to use the power of email goes on.

Chances are this demand manifests itself in your marketing organization as an increasingly higher volume of requests for emails to be created with increasingly shorter due dates. Your email team might be already stressed by the workload. Meaning delays occur, a result of bottlenecks that can and do occur in the way the vast majority of companies create email. That is a complicated process involving specialists using single-purpose tools operating in silos, taking days or weeks to create a single email.

The folks in your company operating in the field often need their emails far sooner than you’re able to create them. Realizing that, they take the process into their own hands. Often, the results are less than desirable. Beyond things like poorly worded messages, even typos, these field-created emails may have no visual connection to what your email team creates. The type font, colors, and even the logo may not comply with your corporate branding guidelines. Plus, if emails need to adhere to industry or regulatory language requirements and they don’t, your company might have a problem that’s greater than just poor color selection.
Empower those in the field
The way to manage this situation easily and effectively is to empower those in the field to create their own emails—with controls in place—and not have them ask you to create them. In other words, decentralize the creation while managing it on a centralized basis. If you wonder why you should consider this approach, consider these three compelling reasons to enable the field to create emails:

 	Save time for your team
 	Make the field more agile
 	Yield better results


Save time for your team
The fundamental reason to decentralize email creation is to shift work your team is handling to others, freeing up time for things like complex coding, personalization or segmentation, and optimizing your marketing automation p platform (MAP). You can let them handle their own email requests.

Reassignment of email creation does not mean relinquishing control over how emails are made or what they will look like when completed. Using an email creation platform lets you institute robust guardrails to keep all aspects safe and secure, ensuring branding and regulatory compliance each and every time no matter who creates the email.
Make the field more agile
Field marketing activities often crop up unexpectedly. With a week or more of time typically eaten up by the requested email creation, your colleagues in the field won’t have time to focus on strategy or adjust to changes in dates or venues and could end up with emails that miss the mark. Also, the inherent back-and-forth that goes on in most centralized email creation processes prevents a quick reaction. With an email creation platform, the field can make changes quickly and easily.
Yield better results
Your team is full of email experts. They might not be experts on the sales climate for your company’s product in any of the markets in which it’s sold, however. Those working in the local markets know what sort of message will resonate with prospects and customers there. By enabling those closest to the customer to create the email, chances are good it will achieve, if not exceed, the desired result. Here, too, an email creation platform allows for email creators to use the right language in the right way.
Controls aid email creation in the field
In terms of controls, the management of decentralized email creation from a central point involves six areas:

 	Templates and modules
 	Content and images
 	Permissions and approval
 	Deployment
 	Measurement
 	Support


Templates and modules
Make it clear with what and how the field can create emails. Will they use modules or work in templates? If one, the other, or both, someone on your team needs to determine what you need to lock down.

Identify who on your team will maintain these modules and templates both from a technical, “clean code” basis and a branding/regulatory compliance. Once you have determined everything, communicate to the field so there are no misunderstandings later.
Content and images
An email creation platform lets you preconfigure practically every detail of your corporate branding guidelines as well as your company’s and industry’s required legal statements. Every word of text will be as it needs to be. Robust guardrails ensure email creation in the field is worry-free for you and your team.

Guardrails also extend to the type, size, and nature of images. The visual aspect of emails today has greater importance due to the impact of dark mode as well as the need to be ADA-compliant. Assuming your organization has an image library or some kind of digital asset management (DAM), who has access to what? Be sure everything is spelled out and understood by the field.
Permissions and approvals
The field should not create certain emails. Announcements that have company-wide implications need to be created centrally, for example. But even at the field level, there needs to be a well-defined governance process, a permission hierarchy that serves to protect the company, its employees, and even its customers.

Along with having everyone understand who has permission to do what, there’s the need to have a clear reviews and approvals process. It shouldn’t involve endless back-and-forth. If approvals don’t move as efficiently as the other components of the process, email creation in the field won’t work. 

An email creation platform brings all involved together in the same environment, allowing reviews to move along, so you consistently meet deadlines.
Deployment
After the email has been approved, how does it get sent out? If that’s not understood by the field as well as your team, you have a problem. With an email creation platform you can have people in the field upload their emails to whichever deployment platform your organization uses easily with one click through a secure API. Even with that process, you may still want to have them push it to the deployment platform for your team to give it one last look before it is actually deployed.
Measurement
Beyond measuring email performance, you need to assess how the decentralized approach to email creation is working. Ask probing questions to show you’re not going through the motions and that you want field email creation to work as much as those in the field. 
Support
Even with an email creation platform, people in the field will seek advice, have questions, and even run into problems when creating emails. Who do they contact? And for which kind of issue? Make sure a designated person or your team is always ready, willing, and able to help.
Make email creation in the field happen, collaboratively
If you want email creation in the field to be done right, then you need to bring the key players out in the field into this process, from the very start—whether for a new implementation or a major revision to what you may have in place. 

Once you’ve devised your rollout plan, determine which group to start with. The best group includes the ones who will embrace decentralized email creation and, in the process, become your champions, encouraging others to join in this process. 

Follow these suggestions and you’ll be able to manage email creation in the field worry-free. For more information, download the Stensul eBook, Worry-free email creation in the field - 3 steps to get and keep control of decentralized email creation.

#### Explainer: What is a content supply chain and why should enterprise marketers care about it?
Think you don’t know what the content supply chain is? Think again. If you’re a marketer who touches email or landing page creation and deployment for campaigns, chances are you’re heavily involved in a content supply chain.

A content supply chain, a term coined by Adobe and now a crucial term in the marketing tech landscape, is the structured process of marketing content moving from ideation to distribution. This can include both email and landing page creation for major campaigns.

Throughout this creation to deployment process, many teams are involved: copywriters, designers, digital marketers, RevOps, Marketing Ops, and more. The problem is many content supply chains are inefficient, workflows fragmented, branding inconsistent, and unnecessary costs incurred along the way.

We’ll break down this very real problem for enterprise marketing teams and show you how to get back on track toward efficiency and flexibility without the risk.
The problem: why campaign creation is broken
Modern marketing teams struggle with inefficiencies in their content production process, namely email and landing page creation. Campaigns can often be slow to produce, expensive, and inconsistent in brand messaging and alignment.
For example, to get one email sent, several teams, tools, and processes are required.

 	A marketer builds a campaign strategy, identifies all components and messaging, loops in other members, and builds out an email brief.
 	Then, a copywriter and designer are tapped in to hone the look and feel of the content. There are creative briefs, V1s and V2s, back-and-forth commenting, legal approval, and compliance approval before passing off to the technical team to build.
 	From there, a marketing ops, campaign ops, or CRM team will need to build the email, send tests, QA, and refine audience segmentation before deployment in the team’s ESP or MAP.
 	Finally, before anything can happen, all teams must align to make sure the final product meets all compliance, legal, and branding requirements.

All of this can take weeks if not months. This chaotic approach leads to wasted resources, frustrated teams, and lower marketing effectiveness.
The solution: a content supply chain built to work
What’s more, as larger enterprise companies move toward hyper-personalized marketing strategies, the need for a scalable solution to content creation increases.

It’s no wonder marketing leaders are taking a hard look at their content supply chains—the stream of people, tools, and workflows that plan, create, produce, deliver, and measure campaigns.

Because all steps of the content supply chain are valuable and necessary in order to ensure a campaign’s success, you cannot (nor should you) forgo any of these crucial components. However, zeroing in on a content supply chain strategy that’s more streamlined, strategic, and simplified can have real results for large-scale companies looking to accelerate their email and landing page campaign output.

Just take a look at the very real work transformations that an efficient content supply chain can deliver for marketers.
Benefits of an efficient content supply chain
Faster, more personalized content

 	Customers expect tailored content at the right time and place.
 	A structured workflow helps teams produce high-quality, relevant content at scale.

Doing more with less

 	Marketing budgets are shrinking, and only 35% of organizations expect budget increases in 2025, according to Forrester.
 	Streamlining workflows reduces unnecessary hires and optimizes existing tools.

AI integration without chaos

 	AI is everywhere in marketing, but without governance, AI-generated content can be off-brand and ineffective.
 	A well-defined content supply chain ensures AI tools work within brand guidelines.

Brand consistency across channels

 	Enterprises with multiple brands struggle with outdated assets, inconsistent messaging, and long approval chains.
 	A structured content supply chain eliminates these inefficiencies, reducing errors and approval bottlenecks.

How to improve your content supply chain
Now that you have a clear understanding of the value of a refined content supply chain, it’s time to dive into how you can actually begin the process of improving your own team’s workflow.
Step 1: Audit your current process
Identify inefficiencies across content ideation, creation, approval, and distribution.

For business alignment, ask:

 	What KPIs and OKRs do we have?
 	Does my team know what “good” looks like?
 	Do creative briefs provide my team with the necessary info to meet goals?
 	What business outcomes are we driving?
 	Is my team using the same tools for the same tasks?

For content creation, ask:

 	What role do AI and LLM tools play in our content creation process?
 	Do we have a framework for experimentation?
 	Do we have a framework for personalization?

For feedback and approvals, ask:

 	Do I have brand guidelines for my brands and sub-brands?
 	Do I have tools to guide my team’s campaign creation and set guardrails?
 	Do too many people “touch” a piece of content before it goes live?
 	Can my team quickly and freely deliver feedback?

For asset management, ask:

 	Is there a single storage location for illustrations, copy snippets, and approved creative?
 	Does my entire team have access to these items?
 	Are there permission controls on these items?
 	Is asset management integrated into my workflow and other content creation platforms?

For deployment, ask:

 	Do I have a single tool for each marketing channel?
 	Do I have enough content to personalize the buying experience?

For measurement and testing, ask:

 	Do I have defined success metrics available to my team?
 	Have I automated reporting so the team can adjust strategies?
 	Can I measure the success of experiments and A/B tests easily?

Step 2: Align business goals with content creation
After doing the above, hone your business goals. This means creating clear objectives, KPIs, and approval workflows. This will better help you identify exactly what success looks like for your team—and what you need to do to get there.
Step 3: Leverage the right tools
This might be the most important step of the streamlining process: tooling. Using automation, collaboration platforms, and AI within a structured workflow can deliver a revolutionary campaign creation process for your business.

A platform like Stensul can give you everything you need to accelerate your creation workflow—all in one place with the tech stack you already use. In fact, Stensul is the only campaign creation platform purpose-built for workflow transformation.

Stensul allows teams to govern campaign creation so that content is always on brand and compliant.

Learn more about how Stensul works here.
Key takeaways: Transforming your content supply chain isn’t just urgent, it’s necessary
Understanding what is a content supply chain is critical for marketers. Streamlining your workflow means fewer headaches, lower costs, and better-performing campaigns. Instead of patching holes with expensive hires or new tools, enterprises can optimize existing resources for greater efficiency.

By investing in a structured, scalable content workflow, marketing teams can create high-impact, on-brand, and personalized content—driving better business outcomes.

Request a demo and see how your workflow can benefit from an unblocked operating model.

#### Fine Jewelry, Clothing, and Furniture are Better Hand-made. Not Emails.
Don’t get me wrong I’m a big fan of automation and a broad assortment of machine-made things. Consider the family car. Most couldn’t afford one if it was hand-made. And most car companies couldn’t operate at the scale or speed that they do without their sophisticated, software-aided assembly lines. Yet about half of email marketers Stensul surveyed told us they hand-coded every email or used a design approach other than templates or modules. There’s a reason every grandmother-to-be starts to crochet a baby blanket the moment they learn the big news. It takes time. Lots of time.

The marketers also told us that the time to create an email took four or more hours when it was hand-coded. It is simply impossible to have an agile email creation process when every email is hand-coded. The tailors on London’s Savile Row will look at you with utter disdain should you ask them to speed things up a bit. Bespoke tailoring is not done with the aid of automation. But when people requesting emails from you pose the same question, you really need to...speed things up.

And you can. By taking an efficient design approach that eliminates the need for each email to be hand-coded. There are a few ways to accomplish this. Access no-code email design methods that use either modules or templates or a mix of both.

Using those methods there’s no need to involve your coding team whenever a new email is requested. Templates and modules are two excellent examples. High-level coding skills or technical proficiencies aren’t necessary with either. And that makes email creation much more efficient.

When modules and/or templates are used the total time spent on the email creation process drops. At the least a 25% time-savings over hand-coding with templates or modules. Using an agile email creation platform you can save as much as 90%.
Time vs. Flexibility
There are differences between templates and modules. Templates are all about shaving time off the creation process. They’re pre-set email designs usually offered within ESP or email builder platform. Alternatively, templates can be developed by your design team and used repeatedly for various campaigns.

As attractive as a quick, no-code email creation procedure using a template might seem, it doesn't offer much in the way of design flexibility. Here’s where an email module shines. Think of it as a set of building blocks, sort of like email’s answer to Legos. Each block or section is made up of a different part of an email: the header, hero image, body copy, a CTA button, the footer, etc. These modules can be pre-configured so details like font, text size, color-schemes, and more are pre-set

Along with design flexibility, a module gives you the ability to ensure brand and compliance guidelines are maintained. In fact, it does so automatically. Set those parameters and it’s done. No logo usage violations or other headache-inducing issues.
A Blend of Both
A design approach that leverages a mix of both templates and modules can give teams creative flexibility while eliminating the need for high-levels of coding expertise to create every single email.

An Email Creation Platform that offers both modules and templates is optimal as it provides differing levels of design flexibility while keeping brand and compliance guardrails in place. While also being way more time-efficient than going the hand-coding route as its automation eliminates tedious manual actions.

If you want to create emails faster and, in the process, be lots more agile - to deal with unanticipated shifts in strategy or content as well as have more time to handle things like optimizing the performance of your campaigns through more testing or segmentation - adopt a design approach that leverages both modules and templates to have more creative flexibility while also streamlining the creative process. Better still, look into an email creation platform that offers all that and a lot more.

#### FinServ marketers can speed up campaigns (without risking compliance)—here’s how
Marketers must move quickly to engage customers and capitalize on key moments in the buying journey. If you’re a FinServ marketer, not only must you move quickly to engage customers with timely, personalized content, but you must also do so while adhering to stringent regulatory requirements. The need for agility often clashes with the demand for compliance, resulting in lengthy approval cycles, missed opportunities, and operational inefficiencies.

Yet, financial marketers cannot afford to sacrifice speed or compliance—both are critical to success. Fortunately, there are a few solutions that help organizations streamline workflows, reduce inefficiencies, and maintain strict governance controls.
The challenge: Balancing agility and compliance in financial services
For financial services marketers, compliance is not optional. Every marketing asset—whether an email, landing page, or ad—must undergo rigorous approval processes to ensure alignment with legal and regulatory guidelines. However, traditional review workflows often introduce significant delays:

 	Multiple rounds of reviews from legal, compliance, and brand teams slow down execution.
 	Minor changes, such as adjusting a disclaimer, require restarting the entire approval process.
 	Lack of version control leads to confusion and duplicated efforts.

These bottlenecks result in missed market opportunities, delayed product launches, and decreased campaign effectiveness. Without a streamlined process, financial institutions risk falling behind more agile competitors.
The risks of non-compliance: Reputation and financial consequences
While slow compliance processes are frustrating, bypassing them can lead to severe repercussions. Financial services firms operate in a highly regulated environment, and any marketing misstep—such as an incorrect disclosure, misleading statement, or unauthorized promotion—can have significant consequences such as:

 	Regulatory penalties: Violations of financial marketing regulations can result in hefty fines from governing bodies such as the SEC, FINRA, or CFPB.
 	Brand damage: Compliance failures erode customer trust and can lead to negative press coverage.
 	Legal repercussions: Inaccurate or misleading messaging can expose financial institutions to lawsuits and class-action litigation.

With so much at stake, marketers must find a way to maintain compliance without stalling campaign execution.

 


3 must-haves solutions for faster approvals without the risk
In the context of a marketing workflow for either emails or landing page, there are three main solutions FinServ marketers can adopt to delicately balance the speed and agility needed for campaign creation with the compliance and regulatory guardrails needed for financial services.
1. Built-in governance to ensure regulatory adherence
Governance is key for any brand. This is what ensures essentials like:

 	Brand tone and voice are maintained
 	Quality is assured
 	Design is not compromised
 	Errors are mitigated
 	Compliance and regulations are upheld

Typically, governance can come from key team members acting as gatekeepers and guardians. While this can come from anyone from development all the way to legal, what’s really essential to unlocking a more agile feedback loop is adopting a workflow with built-in guardrails to act as a roadmap for teams. This ensures everything from code to content are aligned across teams.

While implementing this built-in governance tactic has previously been difficult, Stensul offers a structured yet flexible approach to marketing execution that enables speed while embedding compliance into the workflow.

Our email and landing page creation platform is designed with compliance guardrails. This ensures that all content meets regulatory standards before it reaches the compliance team. These built-in governance features include:

 	Pre-approved templates with standardized legal disclaimers.
 	Lockable content blocks to prevent unauthorized changes.
 	Real-time validation to flag non-compliant elements before submission.
 	Setting strict brand guardrails and communicating them across your marketing organization will help build the foundations you need.

When implementing these brand and style guidelines, remember to include email-specific guidelines that dictate how marketers can incorporate branding into their email campaigns.



At Stensul, we pre-configure your brand guidelines into our platform and create modules that are custom to your brand’s guidelines. This approach means it’s impossible for someone to use a color, font, or image in an email that hasn’t already been approved.
2. Role-based permissions to prevent unauthorized changes
One of the biggest risks in financial services marketing is unauthorized modifications to compliant content. While each member of a team has their own expertise and experience to bring to the table, this can oftentimes get muddled when back-and-forth feedback and changes get tossed into the picture.

Stensul mitigates this risk with role-based permissions:

 	Marketers can create and edit within approved parameters.
 	Compliance and legal teams have final review and sign-off authority.
 	Audit trails provide full visibility into who made changes and when.

This way, teams can set brand guidelines and rules within pre-configured modules, and whoever creates an email or landing must abide by these rules—leaving no room to make unauthorized modifications.

This approach also cuts down your email or landing page generation time dramatically because teams only need to assemble the modules and add copy and images—no design or coding work required.

By structuring roles and permissions, Stensul ensures that only authorized stakeholders can approve and publish content, reducing the likelihood of compliance (or brand style guide) breaches.
3. Automated workflows to speed up approvals
By integrating compliance into a seamless workflow, financial services marketers can launch campaigns faster while maintaining full regulatory oversight. Partnered with brand-appropriate guardrails and role permission, automation is key for speed without the risk.

FinServ marketers who embrace automations can reap the benefits of speed and spend their time on campaign strategy and innovation.
Stensul eliminates the need for manual back-and-forth approvals by automating key steps in the compliance review process. Benefits include:

 	Faster turnaround times by routing content to the right reviewers at the right time.
 	Automated notifications to keep approvals moving forward without delays.
 	Version control and tracking to avoid confusion over multiple iterations.

See it in action—Stensul success: A global payments firm implemented Stensul so that non-technical people could create emails independently. This change meant reviews and approvals occurred in real time to simplify and speed up the process. Emails created in the Stensul platform generated a 2.5x boost in CTR over the company’s prior average rate.

 
FinServ marketers need a modern content supply chain for speed and compliance
Marketers need to be both agile and accountable. Traditional content creation and approval processes no longer suffice.

Leading financial institutions are already leveraging Stensul to modernize their marketing production while ensuring compliance. For example, a Fortune 500 financial services company used Stensul to:

 	Reduce email creation time by 90% while reducing email design production time by 25%
 	Maintain full compliance while scaling campaign production.
 	Improve collaboration between marketing, legal, and compliance teams.



Despite possible challenges, FinServ marketers can speed up campaign creation.  With Stensul, organizations can ensure that every marketing asset is both compliant and delivered on time, empowering teams to focus on strategy and engagement rather than getting bogged down in execution.

By embracing a compliance-first approach with Stensul, financial services marketers can achieve the perfect balance between speed and control—without compromise.
Next steps
Are you ready to streamline your campaign process while staying compliant? Here’s your checklist:

 	Try Stensul’s Cost of Building Emails Calculator to see where you can improve efficiency.
 	Visit our financial services hub.
 	Learn more about how Stensul can help financial services marketers optimize by scheduling a demo today.

#### Five must-do’s when designing emails for dark mode
In September 2019, Apple brought out iOS 13 with a dark mode capability and lots of people symbolically shouted “lights out” when it came to looking at screens on their mobile devices and desktops. And although dark mode can be traced back to 1948 when the first programmable computer was used with a CRT-powered screen, a key reason it made sense then continues to make sense today. Dark mode is easier on the eyes, especially for lengthy viewing. In fact, developers—known to spend hours looking at displays as they work on code—overwhelmingly prefer dark mode.
Beyond the practical, the rise in dark mode's popularity is fueled by young people’s preference for it. Simply put, they find it cool. For many, regardless of age, dark mode is more aesthetically pleasing. A large portion of people feel it makes colors pop and helps segment elements on a screen, helping them see what’s most important.
Although dark mode is cool and suggests the email’s sender cares about subscribers’ vision, it is hard to design for. Done wrong, it can impact deliverability. Many email clients don’t automatically optimize images for dark mode. Unoptimized content tends to result in messy-looking, hard-to-read emails, and most subscribers aren’t going to spend time trying to read those emails. Most likely, they’ll ignore or delete them or mark them as spam. As an email marketer, that reaction will have a negative impact on the deliverability of emails you send subscribers and, by extension, your brand.
If you make the effort to have your emails look their best in dark mode, however, recipients are more likely to read and positively engage with them. Unfortunately, that’s not so easy to accomplished. There are more problems besides figuring out which email clients your subscribers use. By analyzing thousands of emails designed for dark mode, Stensul was able to determine the five most perplexing dark mode design problems:

Paying too little attention to color palette contrast shifts between light and dark backgrounds
Overlooking when and how to use transparent images
Not factoring in text readability on changed backgrounds
Failing to consider subscribers’ email clients
Discounting the importance of presend testing

Problem 1: Paying too little attention to color palette contrast shifts between light and dark backgrounds
There are levels of dark mode, referred to as No, Partial, or Full inversions that reflect the degree of color inversion or change. This problem occurs when you don't look carefully at all the colors your email design uses. Simply put, if you’re “blind” to any aspect of the color palette, your beautiful design can look horrible in dark mode.
How to solve this problem
Start with background colors. Does the email use any non-white colors in the background? How dark are they? How do they look in a full inversion? Darker colors might invert weirdly for certain email clients. Then conduct the same evaluation for other color elements.
Make sure you choose colors that ensure your email content is readable in dark mode. To provide a good email experience, avoid blinding readers by forcing your emails to display light backgrounds.
As of this post, email clients use one of these four approaches to converting email colors to dark mode:

Converting transparent backgrounds to dark colors
Automatically inverted colors for all non-dark backgrounds
Inverted text colors
No automatic changes

Take the time to understand these approaches because they will influence color selection and use within an email design. To get you started, we have created a free Dark Mode Color Checker tool.
Problem 2: Overlooking when and how to use transparent images
JPG images with white backgrounds will stay how they are in dark mode. It's not a good look and can also lead to invisible sections if the email uses transparent images with text.
Nearly 30% of companies use black or gray-scale colors in their logos. As sophisticated a look as that might be, a black logo is the least dark mode‒friendly, meaning it might go unseen and make it extremely difficult for the subscriber to know who sent the email.
How to solve this problem
Make sure each image section you build spans the full width of the email and fill in any potential gaps with additional white image pieces. This tactic will keep the email’s visual consistency across both light and dark color schemes. Also, avoid dark grey or white transparent text images. These do not translate well when converted to dark backgrounds. Instead, render out the full section with the colored background as one complete image.
This problem typically occurs with PNG images, which have transparent backgrounds, allowing them to take on the color of any image behind them. And because most logos are a color other than white, they tend to work well against white backgrounds, but not all work for dark backgrounds.
Problem 3: Not factoring in text readability on changed backgrounds
Subscribers can’t read the words when black text in your email message is against a light or white background. It can also happen if you’ve placed text over an image that’s not transparent. In dark mode, the image often covers over the text, making it unreadable.
How to solve this problem
To prevent black text turning unreadable in dark mode, highlight the text in white so it can be seen when the background is changed to black. Beyond that, consider:

Not putting all the text in images
Reducing the image-to-text ratio
Avoiding pure white text on pure black backgrounds

Problem 4: Failing to consider subscribers’ email clients
Your subscribers are probably using one of the three main clients—Apple Mail, Gmail, or Outlook. The permutations that happen as a result of the mix of device type, operating system version, and client release means the potential for emails not to appear as you hope they would is high. Appearance issues include odd color displays, unreadable logos, social media icons, and text—plus, some emails simply won’t load.
How to solve this problem
Until there’s what amounts to a universal dark mode method that works with all email clients, the responsibility rests with you to understand as much as you can about the email clients your subscribers use and how as best as humanly possible.
The state of email clients and dark mode support is very much in a state of flux, a result of the growing popularity of dark mode.
Problem 5: Discounting the importance of presend testing
Even if you assess the make-up of email client usage among your subscribers, assuming your email for dark mode will appear as you want when subscribers open it is worse than foolhardy. If you don’t test a dark mode email before uploading it to your ESP, the effort will fail on multiple levels—from the standard email performance metrics to customer experience measures, and more.
Not testing dark mode emails routinely before sending them is the marketing equivalent of dereliction of duty. And testing one client in dark mode is not sufficient.
How solve this problem
Test your dark mode emails in as many ways as possible to see how they render on the three major email platforms—Apple Mail, Gmail, and Outlook—at the very least. Do so for every email you send that employs a different design from previous emails.
There are three ways to handle this presend examination:

Send test emails to each client
Use a testing tool
Create the emails in an email creation platform where all factors associated with correct dark mode rendering are preloaded

The notion about coming over to the dark side—when it comes to email—is far from a joke. Dark mode has been adopted by many platforms and embraced by a growing number of subscribers. It’s here to stay. Your job is to figure out what you need to do to make your brand and your email marketing efforts as strong as possible in dark mode.
‍To learn more about designing emails for Dark Mode, download The five most perplexing dark mode email design problems ‒ and how to solve them. To learn more about Stensul and its agile Email Creation Platform, click here.

#### Five signs your email creation process is broken (and tips for fixing it)
When it comes to managing email creation in most companies, it’s not just about the weekly e-newsletter. All units need emails and need them created. For example, customer success wants to communicate with specific customer segments, sales needs to connect with leads that might be going cold, and the CEO wants to send a personal note to customers, partners, and investors about some exciting upcoming developments.

Those examples reflect what you may have been seeing. Email requests keep rising, which is understandable because email continues to show its ability to outperform just about all other communications methods.

For the teams practicing an agile process, the sudden jump in email requests is doable. But for the marketing operations leaders who were already struggling to keep up with those requests, adding one more campaign to the existing project list only intensifies existing challenges. When you are in the middle of the chaos, moving from one project to the next, it is difficult to identify the primary pain points in your email creation process, much less address them. But being able to name the problem is the first step to fixing it.

In our time working with marketing operations and marketing leaders, Stensul has discovered five primary signs that an email creation process may be broken.
Problem #1: Email campaigns take too long to get out the door
If the time it takes for an email to go from idea to delivery is regularly delayed because of your review and approval process, then you have a problem. Something as simple as a revision to your footer content or the need to replace an outdated image in the email becomes a delay point in the system. Maybe the product manager doesn’t like the new copy, so the copywriter has to rewrite it, or a designer adds an unapproved photo. That email has to go back to the start of the approval process, taking up time no one has.

With the Stensul Email Creation Platform, you can set permissions so only approved images are available and so sections of the email can only be revised within parameters defined by marketing operations (MOPs). Reviews and approvals no longer have to be a back-and-forth process that lasts for days or even weeks. The process stays on track and meets deadlines.
Problem #2: Your team keeps fixing the same content errors week to week
Often MOPs teams tasked with managing email campaigns feel their hands are tied when it comes to streamlining the email creation process. When you have multiple business units contributing to your email creation process, it’s easy for branding guidelines to be overlooked—or worse, someone adds problematic creative elements to an email that end up causing rendering issues.

Stensul eliminates the need for MOPs professionals to act as proofreaders. With Stensul, you can create emails using custom modules built by the MOPs team that allow for more creative flexibility than a limited set of rigid email templates. Each module has guardrails you can put in place around email elements like fonts, colors, and text styles, enabling an error-free collaboration process.
Problem #3: Someone outside the MOPs team is using a "rogue" tool
There is nothing more exasperating for a MOPs leader than learning someone outside the team is using an email creation method or system without checking to make sure it will work with existing systems. A simple design tool can be a major roadblock if the technology does not integrate with the platforms and apps already in place.

It is the MOPs team’s responsibility to oversee the full martech stack. If someone outside their group is using a “rogue” tool, the entire process can be delayed—or worse, come to a screeching halt. For a smooth process, each piece of your email marketing stack should easily integrate with each other. Any email creation platform that doesn’t integrate with your email automation tools or major platforms like Marketo, Salesforce Marketing Cloud, Eloqua, and Adobe Campaign is not only a red flag, it will most likely break whatever email creation process you have in place.
Problem #4: Compliance issues are an ongoing challenge
GDPR and CCPA legislation have made compliance a front-of-mind matter for marketers. However, MOPs teams have long been making sure their business’ email programs follow the legal guidelines set forth by CASL, CAN-SPAM, ADA, and other industry-specific regulations.

If your organization has a decentralized team, however, there is a chance not everyone creating emails knows the rules. Do all emails include an unsubscribe link and list your company’s postal address in the footer? What about a link to your company’s terms and conditions? Do the images in your emails include alt tags to meet accessibility guidelines? If you can’t confirm that every email contains this information, your email programs may be violating legal regulations and your company is at risk of incurring substantial penalties and fines.

With Stensul, MOPs teams can easily enforce compliance guidelines across campaigns by setting rules within the custom modules. This capability means a decentralized team can just as easily manage your email creation process as a centralized team.
Problem #5: Nonstop flow of email requests is limiting productivity
Does it sometimes feel as if your team cannot come up for air due to the influx of email campaign requests? If your MOPs team is not embracing an agile practice within your email creation process, you’re likely spending way too much time on production-related activities and not nearly enough on strategy.

You may not be able to control the number of email requests your team receives, but you can control how you manage those requests. Putting an agile process in place and implementing an Email Creation Platform like the one Stensul offers can help increase productivity, save time, reduce costs, and create emails that perform better.

Whether your email creation process takes too much time or your MOPs team is repeatedly having to correct the same content errors, the remedy can be as simple as adding Stensul to your martech stack. Putting the right solution in place can help you adopt a more agile practice—allowing your team to focus more of its time on strategy and less on execution. As a result, productivity increases, cost efficiencies become more apparent, and best of all, your email creation process aligns with your business’ overall goals.

#### Five steps to improve your email review and approval process
No matter how many requests your email creation team handles on any given week, well before those completed emails get sent to your subscribers, each one needs to go through a review and approval process. Typically, it’s a process with several places prone to problems that slow things down drastically, prompting plenty of angst for all involved.

It often takes time before anyone notices problems. But the moment you recognize there are problems with your review and approval process, you need to act. In working with hundreds of email marketing pros, Stensul identified five steps to take to improve your email review and approval process. By following these steps you'll see your email creation process become more efficient overall. 
1. Communicate clearly
When you bring people together to review and approve an email, you need to make it absolutely clear what you need each one to do. Ideally, have this occur in a single work environment that encourages the best sort of collaboration. If everyone doesn't have visibility into the process, they won't understand what needs to be done, how, and by whom. Further, spell out what they should and shouldn't review and comment on. There's no point in having anyone take time to look at something they don't have to. For example, someone who knows nothing about code shouldn't review coding.
2. Avoid mistakes
Any time there are a lot of cooks, there will be mistakes in the kitchen. The same holds true for marketing emails. Stensul found the most frequent mistake that's made—and all too often made again—is reviewing the wrong version of an email in proof form. Unless everyone knows which version they should be looking at, mistakes will happen.

Using a method that ensures the right version is being reviewed by the right people—at the right time—will help avoid this common mistake.

Add personalization, segmentation, and dynamic content into the mix, and the likelihood of mistakes will rise. Of course, these tactics are proven to boost email results. But, if mistakes are not identified before the messages go to subscribers, the problems can include lots of consumers opting out of your database.

The truth be told, it’s practically impossible to eliminate all errors all the time. However, by bringing all the parts—email versions, segmentation, and dynamic content variables—and the people performing the review and approval together in a well-managed, coordinated way, you can greatly reduce errors.
3. Stay on schedule
Stensul found the main reason SLAs are not met or launch dates are missed is an email gets stuck in a review and approval process. The need to meet a deadline cannot be understated. Being late with an important email campaign can mean you don't make your numbers for the quarter. The reason that email does not get sent as planned is the review and approval process is not simple or streamlined. Instead, it's full of places where it can get bogged down or even lost. That often happens because a multitude of mechanisms only serve to make a review and approval process disjointed and disorganized. Nearly half of surveyed companies use email to send proofs to reviewers and approvers. Think about how long and confusing some of those email threads can be. Slightly fewer companies use a project management system, and almost 40% use Google Docs or other file-sharing systems. About 20% use PDF markups, often distributed as attachments to emails. 

It should not be surprising that most marketers point to approval delays as the main reason they're unable to stay on schedule. Many acknowledge their approach is far from organized—a requirement that's necessary to ensure everyone reviews the same version so the email is deployed on schedule.
4. Keep everyone informed
Participants in an email review and approval process aren't like an NFL team, huddling up before they execute the next play. In fact, it’s quite the opposite. In most organizations, people involved in the creation and the review and approval processes operate in silos. They make comments in what amounts to a vacuum. Most won’t know what others are doing—or should be doing—because the communication is far from ideal. When all reviewers and approvers can easily communicate, preferably in real time in a common environment, there’s visibility, understanding, and efficiency. Everyone is informed about what’s happening throughout the process to reduce questions, concerns, and delays.
5. Get management's endorsement
At every company there are people who do not put a priority on adhering to a process or meeting the deadlines associated with that process. To change that mindset, you need to put a system of responsibility and accountability in place. More important, though, is management—whether it's the team leader, department head, or a senior executive—has to endorse the need for and method behind the process. Not doing so will allow the problem to grow and have a more severe impact on things beyond the timely review of an email. Time and money will be lost. You, your team, and others they support will become frustrated, affecting morale and productivity,

To learn more about making your review and approval process simpler, speedier, and better, download the Stensul eBook, How to make your email review & approval process more efficient.

#### Five types of CTAs your brand can’t live without
Calls to action (CTAs) are uber-important to wrapping up any marketing communication. Formally, they are a direction that tells your audience to complete a desired action. But you can think of them as a way to wrap up any marketing communication with one last prompt.

You will want to include a CTA in all marketing materials you create. It’s an awesome way to wrap up that social media post. Or, add one to the bottom of your promotional email to encourage website visits. Even on your home page, you don’t want visitors to your website to wonder “what’s next?” once they leave your domain. A clear and concise call to action directs your audience to exactly what their next step should be.
Things to consider when creating great CTAs
Creating effective CTAs can be tricky. You might be tempted to revert to phrases like “click here,” “buy now,” or “learn more” all the time. However, these CTAs are overused and can lead to bored users who opt not to take any action.

Another key to creating a great CTA is making it fit your brand. Think about the tone of your brand and your marketing material. Your CTAs should reflect its vibe, whether that's serious and somber or light and playful. 

When creating CTAs, ask yourself, “What do I want my audience to do?” Do you want them to visit your website or check out fresh blog post content? Do you want them to order a new product or sign up for a trial? Choose your verbiage carefully to guide them through your desired journey.

Keep the stage of your audience’s relationship with your brand in mind when creating CTAs for specific placements. Someone that has never heard of your brand before will likely go running the other way when they see an aggressive “buy now” CTA on a banner ad. 

Use CTAs in strategic ways along the buyer's journey to move them steadily along. In ads that are meant to create awareness, use CTAs to draw your audience in. Then, use a more engaging CTA in a future promotion and on a landing page to increase consideration. Finally, seal the deal with a strong CTA to finalize the buy and land yourself a customer. 

Here are some common CTA goals: 

 	Visit your website 
 	Sign up for emails
 	Read more about your brand
 	Download material
 	Provide contact information
 	Share content on social media
 	Sign up for a free trial
 	Purchase a product or service 

The first step to crafting a CTA is considering which of these specific actions you are urging your customer to take.

Once you understand which CTA will work and where, you’ll be well on your way to accelerating your sales funnel. And you’ll encourage customers to move right along the buyer’s journey.
The five types of CTAs
Read on to learn when and how to use each of these five types of CTAs:

 	Learn more
 	Discovery
 	Subscribe
 	Social media share
 	Buy now

Learn more CTAs
The "Learn more" might just be the king of all CTAs (and the most commonly used). It’s an effective way to build brand awareness and draw new visitors to your site. But you can also use it to pull them in to dive deeper into  information from your landing page or home page. Plus, you can use them in a variety of placements to connect to the user. 

These gentle CTAs let your audience know you are willing to provide more information about your brand. They create the understanding that you aren’t expecting them to buy right off the bat. Plus, they show you respect them as potential customers and want them to have the information they need before making a purchase decision.

Although phrases like “learn more” and “read more” are short, sweet, and to the point, there are other ways to mix up the word choices:

 	“Yes, I want to know more”
 	“Click here to check out more”
 	“Click for more detail”
 	“Give me the scoop”
 	“Check out the benefits here”

 
Discovery CTAs
The discovery CTA encourages users to learn more about your brand. It’s used to direct users around your site to the information that’s relevant to them. It’s a close cousin to the learn more CTA and is perfect to use to build brand consideration. 

These CTAs move buyers through the journey as they discover more benefits of your brand and how it can address their needs, often by asking them to check out related content or products. These CTAs are meant to feel effortless while guiding buyers to dive deeper into your site and brand info. Some ways to incorporate these CTAs include:

 	Links to related articles and reading
 	“View more features” CTA buttons
 	“View similar products” CTA buttons 
 	“You might also like” sections


 
Subscribe CTAs
The subscribe CTA has a very specific purpose: Encouraging users to sign up for your newsletter or some other content. Use these CTAs during the lead generation phase of the sales funnel. Your goal here is to make people feel like it’s worthwhile to give you their contact info. 

A key here is to have a follow-through plan. Sure, your subscribe CTA may work to initially gain email addresses. But if you don’t follow up by sending relevant and engaging content, you’ll never get readers past the lead generation phase and they will be quick to hit the “unsubscribe" button. 

Make it clear that your newsletter, for example, will be unique and useful to them to encourage sign ups. Your CTA should explain what is different about your marketing emails than the countless others flooding their inbox. So use these CTAs to gather valuable email addresses and send them newsletters that will move them through the purchase journey:

 	“Sign up now for the latest and greatest industry news”
 	“Join our mailing list for exciting news and deals”
 	“Subscribe now for delicious news and recipes”
 	“Click here to join our insider list of subscribers”

 
Social media share CTAs
With 1 in 3 customers discovering new products on social media, a strong presence can mean big things for your brand. Using a social media share call to action can also get you exponential reach.

This is also an awesome way for your brand to engage with your audience. When users share your engaging posts you have the opportunity to interact with them. Or ask them to tag you in a conversation or share how they use your products for relatable marketing and visibility. 

Add a call to action to a relevant blog post, social pages, or a product-specific landing page. Ask users for their public feedback on social media by asking them to tag your page. Here are some great ways to use social sharing CTAs:

 	“Share this with your colleagues”
 	“Tag @[your brand’s handle] and tell us your favorite product”
 	“Post on LinkedIn/Facebook/Twitter/Instagram”
 	Tag a friend that you want to share [your product] with!

 
Buy now CTAs
And now the ever-important “Buy now“ CTA. It’s the last phase in the sales funnel—your buyer is ready to close the deal. A call to action here promotes urgency and leads them to the final step of the purchase journey. 

These CTAs are often fairly simple and straightforward. Ensure the CTA buttons stand out to make the purchase process as simple as possible. It also often makes sense to tailor them to your brand. A CTA like “Sign up” or “Subscribe now” work best for services, and “Add to cart” is better for product purchase. Variations like “Become a member” or “Add to bag” are also unique. Here are some other options:

 	“Purchase now”
 	“Add to order”
 	“Check out now”
 	“Purchase a membership”

 
How to create dynamic CTAs
Dynamic CTAs are powerful marketing tools. They are an integral part of moving your purchaser along your journey and deepening their experience with your brand. They can add to the overall experience and improve your marketing funnel. Understanding the different types of CTAs and when to use each can maximize your revenue and growth like never before.

#### Four reasons to change your MAP/ESP and make it simpler, quicker, and less expensive in the process
Your organization uses a MAP/ESP (marketing automation platform or email services provider) every day. You know it gives you and your team time to spend on tracking, analyzing, and strategy, so your subscribers’ experience is the best it can be.

Although it might be serving its purpose to automate repetitive, manual tasks, there are three reasons to reevaluate your existing MAP/ESP and consider changing it to another platform:

 	Your company has undergone some kind of change and, with it, the type of MAP/ESP it needs has changed as well.

 	The MAP/ESP is not performing as well as you need it to.
 	The vendor providing the MAP/ESP isn’t performing as promised.

To be sure, opting to, once again, go through the selection and implementation process around a MAP/ESP isn’t something done on a whim. After all, you know what was involved in getting the one you have in place. However, if there’s evidence that any one of the three reasons to change a MAP/ESP is even slightly apparent, you need to take action. Delaying a change may compound the problems you’re already experiencing or that may be emerging. Those are problems that can impact you, your team, and your company’s top- and bottom-line performance.
How your company can drive a MAP/ESP change
When your marketing organization matures, it’s worth asking a few questions: "Have we outgrown our MAP/ESP? Have we gone beyond the capabilities of the platform we’re using? Beyond that, has the team reached a level of marketing operations expertise that lets them handle a more sophisticated solution?"

Answering “yes” to these questions is less a negative about the MAP/ESP and more a positive about your company. The situation is similar to buying a first house, called a starter home, for an apparent reason. It serves your purposes initially. Then there’s growth of one kind or another. You need more space and more amenities in time. Similarly, you may consider expansion or enhancement of your current MAP/ESP only to learn that the vendor can’t support you in a way that will serve your needs.  

Then there’s the forced change that occurs when your company is acquired. In most cases, when that buyer uses a different MAP/ESP, you’ll need to change because standardizing on one platform type across an organization is considered a best practice. Nonetheless, it’s still important to know the capabilities you’ll need, even in a new corporate environment.
How the MAP/ESP you’re using can drive a change
Implementing a MAP/ESP is a little like a first date. Expectations are high, and the potential for disappointment is slightly higher. You’ve been through a lot to this point. That new MAP/ESP is supposed to solve all your troubles. 

After examining hundreds of MAP/ESP migrations, Stensul found four main reasons existing platforms organizations needed to replace their existing system:


 	MAP/ESP adoption rate

 	Blend of features and functions
 	Martech stack integration
 	Scalability

MAP/ESP adoption rate

Marketers or others in your organization not using the MAP/ESP will drive a change. When the adoption rate—the level of usage by those who ought to be using the platform—is low, there’s little benefit your company can realize from it. There are two types of users—admins and end users.

Was your admins’ onboarding experience less than stellar? If they aren’t given adequate training and/or management support, they won’t succeed, and usage will plummet. Keep in mind that you can have the same problem with a new MAP/ESP. You need to avoid that outcome at all costs because admins are the ones who foster adoption and manage and maintain the platform. If they’re not on board with what you’re considering and see value in a new platform—and see themselves enjoying using it—there’s little chance of success.  

With end users, you need to determine what it is about the MAP/ESP that keeps them from using it more, if at all. Use that insight to help choose a software process that overcomes their resistance. If you change to a MAP/ESP that better suits your needs and those of your end users, everyone will benefit.

Blend of features and functions

After using the MAP/ESP for a while, you and your team may realize it can do certain things well and other things less so. This discrepancy occurs because you’re using the system in a real-world environment and can recognize its deficiencies. It makes no sense to continue using a MAP/ESP if you cannot add missing features to the platform. That’s ample reason to make a change.

If you find yourself with a MAP/ESP stuffed with unnecessary features that are too complex for most of your users and unsuitable for your organization, learn your lesson and move on.

Different technologies are often cobbled together when a MAP/ESP doesn’t have enough features or too many, in the hope that doing so will solve the problem. Unfortunately, this approach only creates a new one that can be more frustrating. The key is to use a MAP/ESP with the right blend of features and functions that makes everyone's life easier while improving throughput and performance.  

Martech stack integration

A MAP/ESP might be the last step in your process to get marketing emails sent to subscribers, but it shouldn’t sit on its own, detached from the rest of your martech stack. The more you integrate the layers of your stack, the better it—and each component—will perform. That approach holds true especially for a MAP/ESP. For example, if you create emails outside a MAP/ESP instead of in its email builder, you’re able to make better use of the core capabilities and strengths of the platform—the reason you bought it in the first place. In turn, by not building emails in a MAP/ESP, you’re keeping inadequately trained members of your team out of it. Doing so  reduces the risk to your operation and your company’s reputation. Inadvertently sent emails from MAPs/ESPs by well-meaning interns are not laughable situations.

Scalability

It’s great that your company can grow, but if your MAP/ESP can’t grow with you, that’s a reason to change. If it can’t scale to your current or future needs, you must move to a platform capable of keeping up with your growth trajectory. Email issues related to scalability include throttling, outages, and other deliverability matters. If these or related things keep cropping up, it’s time for a change.
How your MAP/ESP vendor might drive change
Purchasing a new system for your martech stack is exciting and sometimes emotional, even with emotions that can be less than positive. Yes, buyer’s remorse does occur in a corporate setting.

Imagine you’ve just gotten a new MAP/ESP up and running. Within a surprisingly short period, questions swirl around in your head: 

 	What have I bought? 
 	Is this way more than I need? 
 	Why is it costing me more than I imagined?
 	What did my vendor sell me?

It happens, and when it does, you need to make some tough but necessary choices by asking these questions: “Do I try to make it work? Or do I cut my losses and start the process again to find a MAP/ESP that’s truly right for the organization—where it is now and where it’s going?"

Even though the focus seems to be on a piece of technology, nothing drives a change as swiftly as the unmet promises of your MAP/ESP vendor. As confidence in that vendor erodes, the impetus to search for a new solution gains momentum.

It’s not just the vendor’s promises of the platform’s performance. It’s also the performance of the vendor. Any time your MAP/ESP is down or not performing as expected, it’s costing you time and money. If you have team members responsible for maintaining the system but can’t seem to get it right, look to the vendor. Did they onboard your team correctly? Has their training been updated? Is your vendor’s response to support requests handled in a timely and competent manner? If the answer is “no” to any of these questions, your vendor isn’t doing you any favors, and you may consider finding a new one with a new MAP/ESP.
How to manage a MAP/ESP migration simply, quickly, and with less expense
Get an email creation platform. It’s as simple as that. Including an email creation platform in your MAP/ESP migration process will make it simpler, quicker, and, in the end, less expensive.

To begin with, it lets you continue to use the templates you’ve used in your current MAP/ESP. That means you do not need to rebuild them to work with a new MAP/ESP, cutting template-related time in half and saving money. 

Further, your developers spend time fixing templates for another MAP/ESP, letting you have them attend to matters more in line with their skill set.

By placing an email creation platform at the center of your email creation process, you’re better able to integrate your martech stack and optimize the value and performance of those applications while reducing the risk that comes with copying and pasting lines of code from one app to another .

Regardless of the MAP/ESP being used or that will be used, an email creation platform implemented before a migration makes it much simpler. Instead of learning how to produce an email in the new MAP’s/ESP’s email builder, marketers and designers can create emails in the email creation platform, which is designed expressly to make emails. There is no delay or slow-down in email creation. In organizations with multiple MAPs/ESPs, an email creation platform standardizes the creation process, avoiding errors and loss of productivity by all involved. 

With an email creation platform, you can select the MAP/ESP that best serves your needs. You can set it up to emphasize its core strengths—handling list management, drip/nurture programs, deployments, and other functions other than email creation. This way, te only thing you need to do is to update personalization tags.

To learn more about this platform, download the Stensul eBook, An introduction to efficient email creation.

#### Four ways email creation team leaders can be more effective
Email, as a marketing channel, has never been more important, driven in large measure by the impact of the global pandemic. In particular, the frequency of communicating with customers via email has increased, leading to substantial numbers for email marketers. According to Omnisend, year-over-year open rates for the pre-COVID period (Jan. 1-Mar.15) were up 2.44%, while the post-COVID period (Mar.16-Apr.26) saw a 31.54% lift in 2020 alone.

And that means the teams creating those emails have also never been more important, especially when it comes to campaigns being efficient and able to perform well. Regardless of your actual job title, if you lead people involved in the email creation process, finding ways to manage them to drive greater efficiency and better performance must be a top priority today.

Over the years, Stensul has worked with some of the biggest and best B2C and B2B brands in the world to help empower their email teams to create better emails faster. In the course of those interactions, we’ve come to understand marketing teams and what leaders can do to make them more efficient and, in the process, create campaigns that perform better.

In this blog post, we're laying out all that we've learned to help email marketing team leads be more effective and efficient.
Four keys to being a great email team leader
In our dealings with teams creating emails at large enterprises as well as emerging high-growth companies, we found there are four keys to being a leader who has their team excelling at every phase of the creation process. This leader lets:

 	Marketers do marketing, not design or code
 	Designers focus on the real creative challenges
 	Developers develop the MarTech stack, not emails
 	The team uses the right email creation technology

1. Marketers do marketing, not design or code
In the email creation process marketers shouldn’t figure out which brand-approved header to use or deal with HTML or find the perfect hero image. Those are tasks best handled by designers and developers. Instead, marketers should:

 	Plan the purpose of the email
 	Prepare an email brief that acts as a playbook all can follow
 	Own the project and direct the team

The marketer is the quarterback of the team, calling the plays that get the project over the goal line. A well-conceived and managed creation process that shows a high degree of strategic thought as well as a high degree of content/design quality and gets emails out on time is largely their responsibility. As the leader, start with your marketers to help your team achieve greater efficiency and better performance.

 



 

One way to get started is to ask your team to complete the SPEED Framework we developed to help identify possible bottlenecks and road blockers in your team's workflow. Doing so will showcase the moments that marketers may not be empowered to work to their best abilities.
2. Designers focus on the real creative challenges
Creatives should be, well, creative. Unleash your designers’ creativity by not having them design sections of the email that really don’t need design, such as text sections, the company header, the footer, and other areas that are standard parts of an email template. Plus, your designers don't need to be laying out the entire email in Photoshop or Illustrator. For many, that Creation Operating Model leads to severe bottlenecks when the design makes its way to be coded and then to your ESP or MAP.

To manage designs effectively, create an SLA, an agreement between you and the designer. If you submit a request, the designer should get back to you with what you need by a certain amount of time. Doing so will make the process much easier for them because you are providing the specs of the deliverable.

Managing designers—and leading them to be top performers—doesn’t involve learning additional technologies or employing specific design tactics. It’s about simplifying their role so they can focus on creative challenges. This approach will mean big gains for the email creation process as a whole.
3. Developers develop the MarTech stack, not emails
Here’s something you might not be aware of: Companies can create most emails without a developer. Developer-free options include using the email builder in an ESP or an email creation platform and providing templates and modules email creators can use over and over again.

Developers aren't required to drag and drop elements within your ESP’s builder. Nor should they be asked to build templates for each email. Of course, they may be required to address email efforts with a ton of customization or sophisticated logic.

But if you want to lead developers to greater efficiency, set parameters and put processes in place for when to involve them based on the sophistication of the email rather than wasting their time on straightforward emails.

The best way to manage developers is to move to a modular design approach. That approach breaks your emails and email templates into modules developers can code block by block. They code an element in an email (say a header or a text block) one time so non-technical marketers simply need to change out the content.



 

When you assess your Creation Operating Model, you pinpoint where exactly inefficiencies arise. Only then can you spot areas in which developers' skills are bing bogged down with tasks that can easily be resolved with modular email templates and built-in guardrails. This removes the need for developer resources or knowledge of HTML and lets non-technical members of your marketing team create bulletproof, on-brand, and responsive emails with prebuilt modules. Take this approach and your developers will thank you for it because it will free them up to tackle higher performance work and improve your business’ marketing automation.
4. The team uses the right campaign creation technology 

Today's MarTech stacks are often wide and diverse, yet many of those tools don't effectively talk to each other. Campaign creation for far too many teams is about specialists using single-purpose tools, operating in silos.

For most teams creating campaigns today, there’s a complete lack of real-time communications, and, obviously, efficiency. Just consider the lengthy email threads on comments and corrections and the back-and-forth with a developer when there’s even the simplest of errors. That’s one of the reasons why creating emails takes so much time, is so complicated, and costs so much.



Now that AI-led creation is more prevalent than ever, there's even more need for tools that can bring marketing experts together.

Simply put: True collaboration with guardrails is absent from this way of creating emails. Collaboration is so key to empowering teams to do their best work. It enhances creativity, improves communication, and moves us faster to effective solutions, such as being able to create more and better emails faster.
The future of email campaign creation
An email creation process centered on an efficient workflow, AI-led creation, and governance will unlock the best from your team. The best process brings your email creation team together in a productive circle of feedback and ensures all branding and regulatory requirements are accurate and up-to-date 100% of the time. In that kind of process, creating effective emails takes hours, not days.

To achieve that result, you need to use the right technology—one that will make an impact on your email creation team and your company. Leaders who understand that use an email creation platform. To learn more about why email creation needs to be your top priority, download our free eBook.

#### Fun facts about Austin you should know while attending Forrester B2B Summit 2024
Forrester B2B Summit North America 2024 is being held at the Austin Convention Center from May 5 to 8. The highly regarded research and advisory firm notes that this annual conclave is a must-attend event for B2B marketing professionals like you.

The firm observes that “economic uncertainty and generative AI have unsettled the foundations of many businesses.” The suggestion is that businesses will need to reinvent themselves to succeed in 2024 and beyond. 

Forrester notes that within the walls of that convention center, you’ll learn about the strategies, technology, and operational methods you can employ “to seize the possibilities, not just weather these profound changes” that lie ahead.



Indeed, what’s going on inside the convention center during the Summit is extremely important. But seriously, while in Austin, why not take advantage of what this wonderful city has to offer?

Before getting into that, if you want to realize a higher level of performance from your email marketing efforts, make a point to stop by the Stensul booth (# 821). There, you’ll learn how to reduce the time to create marketing assets by up to 90%. If it takes less time to create the emails and landing pages, you’ll have more time to spend on strategy to optimize performance.

You’ll be able to hear how Shell Energy was able to make its marketing creation efficient at one of the Summit Spotlight Sessions. Learn how they cut creation time by more than 30% with Stensul.

Make an appointment with a Stensul Marketing Creation Platform™ specialist. You’ll be eligible for a $100 gift certificate from Ticketmaster to see your favorite music group when you return home. If you can’t wait to groove to your favorite tune, connect to a Bluetooth speaker at the Stensul booth. You could win it in a raffle to be held during the Summit.



Speaking of music, here’s a fun fact: Austin is known as the "Live Music Capital of the  World." There are more than 250 live music venues in and around the city, many within walking distance of the convention center. Sixth Street offers one live performance space after another.

Walking through the exhibits at Forrester B2B Summit will likely have you working up quite the appetite. Fear not. Austin is famous for its diverse culinary scene. Take the chance to try some Tex-Mex cuisine, barbecue, or food truck fare. South Congress Avenue and East Austin are excellent areas to explore for dining options.

If you need a break from sitting through presentations, consider a walk through beautiful Zilker Park, a quick Uber ride from the convention center. It’s a beautiful 351-acre urban park with botanical gardens, a spring-fed pool, and hiking trails galore.

Perhaps you’re feeling a little more adventurous. Then consider spending time by the water at Lake Travis or Lake Austin. You can rent a boat, kayak, or paddleboard for a fun day on the water. You’ll just need to explain how you got a magnificent suntan when you were supposed to hear about the latest marketing automation developments in a convention center. 

Something more cultural could be a welcome respite from the Summit. Austin offers two superb museums, the Blanton Museum of Art and The Contemporary Austin. You can also stroll through several galleries in the downtown area.



A visit to downtown Austin would not be complete without a walk through the Texas State Capitol. The impressive—if not imposing—structure is the largest capitol building in the United States. You know how they say everything is bigger in Texas? That holds true for its capital building, which stands 14 feet higher than the U.S. Capitol building.

If you have some fun facts of your own to share about Austin, please share them with us during Forrester B2B Summit 2024 at booth #821.

#### Getting Your Email Marketing and Brand in Alignment
Any marketer worth their salt understands the importance of brand marketing.

It fuels any and all communications, ensuring that your brand’s presence across a range of channels and mediums is consistent and clear.

But are emails sneaking through that don’t align with your brand’s rules?

We’ll examine how to create a seamless customer experience, and a memorable brand to boot, using the combined power of email marketing and brand marketing.
Brand marketing 101


Image by Nik Shuliahin on Unsplash
So what is brand marketing and why is it so important?

Basically, your brand represents your organization’s identity and offering in the market. Brand marketing plays the crucial role of succinctly communicating this brand, its value proposition, and vision to consumers.

Paige Musto, Act-On’s senior director for corporate communications, spoke to Marketing Land about how your brand is your most valuable intellectual property.

“The brand is very important because it’s the first touch point, the first exposure that a potential buyer, a potential partner, a potential influencer has with your brand and with your company.”

Given this importance, strong brand marketing is the core remit of any marketer, whether they work on email or not.
How to ensure consistent brand marketing


Image by John Fornander on Unsplash
Consistent brand marketing is all about setting up guardrails and sticking to them.

By that, we mean establish a brand/style guide that dictates all the elements that go into your brand assets, like different versions of logos you can use, your color palette, approved fonts, image style, and any copywriting rules.

Trust us, this brand guide will save you and your team over and over again.

Once you’ve established the guide, all assets should be created and reviewed with the guide in mind, which obviously includes emails.

From header to footer, you should ensure that all email elements align with your brand guide, paying particular attention to the fonts used (and making sure they appear correctly across different email clients), the colors of CTA buttons and other design elements, and the placement and appearance of any logos.

Utilizing modular email templates can make this as simple as a drag and drop, as brand and legal compliance guardrails are established when the modules are created, ensuring that no marketer can stray outside brand guidelines.
Aligning your brand assets


Image by Edgar Chaparro on Unsplash
Brand asset management, or BAM as the cool kids call it, is all about organizing and storing your brand assets in one central repository.

This allows marketers across your organization to access on-brand, professional assets in this repository, instead of creating the assets themselves and potentially adding design elements that might not be on-brand.

This is particularly important for distributed marketing teams, which offer a bunch of benefits to the forward-thinking organization. Check out our blog, The Pros and Cons of Centralized, Decentralized, and Distributed Marketing Teams, to learn more.

#### How a Marketing Operations Team Transforms Your Company’s Email
In their work with clients, McKinsey says that an operations team (sometimes abbreviated as MOPS) can be crucial in improving marketing effectiveness—sometimes by as much as 15-25 percent. It can transform the way you approach email creation, helping you save money, increase efficiency, and eliminate wasted time.
So what does Marketing Ops actually do? 


IMAGE: https://unsplash.com/photos/vpTr0KN4vdY
Operations teams help marketing departments bring together capabilities, processes and systems to efficiently “exploit and scale the interactivity, targeting, personalization, and optimization of digital channels.” In short, they keep things running smoothly and quickly.

The need for operational expertise is often centered on high-impact channels such as email. Big brands have access to the best tech and talent available, yet 85 percent of companies in one SiriusDecisions study felt they weren’t optimizing the capabilities of their martech automation platforms to their full potential.

The Gartner CMO Spend Survey also suggests that companies are spending 27 percent of their marketing budgets on software—almost a fourth of the budget, which makes ROI critical.
How do operations teams increase efficiency?


IMAGE: https://unsplash.com/photos/OhJmwB4XWLE
The size and global scale of enterprise marketing teams means they’re prone to complex processes.

Take email creation. One potential workflow starts with a marketer creating a brief, which is passed to a copywriter and designer. A developer will code the email, which is loaded into a system and tested multiple times across more than 40 devices and email clients—an important step in safeguarding against mistakes.

Any changes during this entire production, such as cropping an image, can set the campaign back by days, since the request goes into the queue to the company’s designer to update the image in Photoshop and restart the workflow.

Now, imagine managing this for multiple campaigns and business units, in a global, distributed marketing organization with aggressive goals. Mistakes happen, you miss target email sends, and your entire team is stretched so thin that they can’t hit leadership’s expectations.

Of course, that’s a worst-case scenario. With the right operational oversight, it’s possible to streamline your entire enterprise email creation process from start to finish.

Here’s how an operations team would have an immediate impact:
1. Evaluating your email process
Many companies haven’t perfected their email creation process, and multiple stakeholders’ requests can lead to long delays. You might overlook critical steps, such as testing for responsiveness or updating ISP rendering details.

An operations team should map out and manage the entire process, timeline and communication flow to ensure that each step delivers its full value.
2. Lessen back-and-forth debates
It requires a lot of people to pull off consistent email creation. And while email itself is a solid go-to communication method, long approval threads detailing every change aren’t the most practical solution.

An operations team can develop a feedback loop that relies on built-in collaboration. Each stakeholder can log into a system, review the email, and approve. Operations managers can then quickly view the status of any campaign and reach out in-person as needed.
3. Assessing the effectiveness of your technology stack
An enterprise email marketing stack involves *at least* design tools, a sales platform, list management tools, and email deployment software. All these systems may not organically integrate, requiring custom fixes or for employees to transfer content by hand.

An operations team would evaluate how the tech stack is performing and look for inefficiencies, duplications and opportunities to consolidate.
4. Balancing global and distributed marketing
From process design to solution development, an operations team would put the right tools in place so that every email sent complies with brand, company and legal guidelines. They’d also recognize the need for flexible assets that help distributed marketing teams localize and publish their own campaigns.

Email creation is a critical component of the digital marketing landscape, and having the right team in place can streamline your publishing, cut costs and make it easier to scale. An operations team could be the magic ingredient that helps you achieve both brand uniformity and the flexibility to support a global team.

#### How an AI-enabled Image Generator helps you create better emails faster
Emails are increasingly image-dominant because of the adage, “one picture is worth a thousand words.” The right visual communicates faster and with more significant impact than superbly written copy. The reason is that two out of three people need to see information visually to retain it. They’re visual learners.

Although much of the focus has been on how Gen AI can influence subject lines, headlines, body copy, and other text components of an email, this post provides an overview of how it can affect the creation and use of images.
Create an endless variety of images
Just as there’s a Subject Line Generator, a well-equipped AI-powered toolkit or an AI-enabled email and landing page creation platform will include an Image Generator, a mechanism that takes your input—in words—and uses those verbal prompts to devise a visual that captures what you’re trying to envision.

An AI-powered or -enabled Image Generator uses complex algorithms and machine learning to create images based on your inputs. Gen AI allows the creation of a virtually endless number of images, each with unique characteristics and style.
Create images that are personalized
One of the key benefits of a Gen AI-enabled Image Generator is its ability to streamline the creation process. Rather than having to spend hours designing and creating images manually, you can quickly generate high-quality images tailored to your specific needs. This capability can save significant time and resources, allowing marketers to focus on other aspects of their campaigns.

Another benefit is the Image Generator’s ability to personalize content. The generator can create visuals tailored to specific customers or segments of customers by delving into user data. This capability can help make email marketing campaigns more effective by increasing engagement and conversion rates.
Create a distinctive look easily
Finally, an Image Generator can help you stay ahead of the curve, in terms of visual styles and techniques, by providing cutting-edge technology that can give your email campaigns a truly distinctive look. 

As Gen AI and machine learning continue to advance, the marketers who use these AI-powered tools will be better equipped to get and keep a competitive advantage and reach their subscribers in new and innovative ways.

For example, imagine a clothing retailer using an Image Generator to create personalized product recommendations for individual customers based on their browsing and purchase history. Also, consider a travel company using one to create customized travel itineraries and recommendations for different types of travelers.
Create campaigns efficiently
Overall, a Gen AI-enabled Image Generator offers a range of benefits that can help marketers improve their campaigns' efficiency, effectiveness, and competitiveness. 

Stensul, the collaborative Email and Landing Page Creation Platform, is the first and only platform with an AI-enabled Image Generator. You can learn more here. In addition, the company offers well-equipped AI-powered email and landing page toolkits. Request access to the email toolkit here and here for the landing page toolkit. 

Lastly, when working with an Image Generator, remember that what it draws on to create the visual might be associated with a copyright. It also may not conform with your organization’s brand/design guidelines. Before you deploy an email that uses a visual produced by an Image Generator, check to see if doing so may create a problem.

#### How Are You Building Your Marketing Emails? A Guide to Templates, Editors, and Agencies
‍How emails are built today

As brands look for ways to reach customers and differentiate themselves from competitors, email creation has become more complex, incorporating real-time opens, and hyper-personalization. Ask any email marketer and you'll hear about all the people and moving parts that help produce just one email.

A closer look at today’s three most prevalent approaches to creating emails reveals why it might be time for an upgrade:
1. Templates


Image by Nick Morrison on Unsplash
Many brands opt for this route. A developer or agency codes a single template in HTML, which is then reused for multiple emails. It sounds like a simple solution since, in theory, the “hard” part is over and marketers should be able to build these emails on their own. But it comes with its own share of issues.

Even simple image design (such as text overlay) requires a designer to step in, while advanced code from your ESP (such as feeds and personalization tags) requires
 developer input. And email is often the last priority for a developer or designer, which is why your requests end up on the backburner.

Additionally, templates aren’t built with A/B testing in mind, since that would require developers to rework or recreate the template. Without testing, you aren’t gaining insights into how to improve your email program.

Using the same template over and over again also runs the risk of making your brand seem stale.

On the technical side of things, for marketers, even basic usage of HTML requires training, and if you don't know what you're doing, you could break the code. Plus, each update requires a rendering test, which is another time-consuming process when all you want to do is get an email out the door.

Finally, there aren't any brand constraints built in. Template-based emails can end up being off-brand if someone decides that the color #007ba7 looks better than #008ba7. This usually results in someone within the company calling you out for going “off-brand.”
2. What You See Is What You Get (WYSIWYG) editors


Image by rawpixel on Unsplash
These email builders or editors require less HTML and CSS knowledge than templates, but most are far from user-friendly and make it difficult to achieve the look and feel of your brand.

This is essentially a one-size-fits-all approach, but people in your organization have different email needs—consider a field marketing manager sending heavily segmented emails, compared to an internal HR team sending a company-wide newsletter.

The main stumbling block with WYSIWYG editors is that they're susceptible to breaking your output. In general, the code gets pretty messy, making it hard to modify your emails for personalization, feeds, and other elements after it’s built. In other words, there are limitations to what you can and can't change.

Lastly, there are no enforced brand constraints within WYSIWYG editors, so just like with templates, users are free to disregard brand guidelines.
3. Agencies


Image by rawpixel on Unsplash
Outsourcing creation completely is a popular option, especially for brands that can afford it.

Agencies have a lot of expertise and can help craft serious campaign strategies. But no matter how passionate they are, a dedicated in-house team will always be more aligned with your brand strategy than an external agency. Additionally, agencies have other clients and their priorities are often based on the severity of an issue and what their clients are paying them. This leads to a frustrating experience for the client.

Another major pitfall, bringing in agencies tends to slow down the entire process. If you're hoping to get an email out quickly, you can forget it. Don't expect to be able to react quickly to something that's going on in your industry or in the news—a day or two turnaround time is considered a "rush" request. Typically, it takes an agency at least several days to produce an email.

The other obvious con? The price—agencies can get very expensive. Take a look at our full deep-dive into the pros and cons of hiring agencies for email creation here.
The future of email creation


Image by Farrel Nobel on Unsplash
Smart teams are leaving the past behind and looking into new, customized technology that’s laser-focused on alleviating manual creation, resulting in improved efficiency, increased output, less backlog, better brand governance, and faster turnaround times.

Think about it: Wouldn't it be great to have a personalized email creation experience for different teams in your organization? And a single platform to simplify the process, house creative assets, and automatically enforce brand guidelines so everyone’s work stays consistent?

Most importantly, how great would it be to have the ability to move quickly on an idea, getting an email out the door in minutes to hours (versus days)?

That's what the future of email creation is all about. The right tools will alleviate much of the pain and effort of creation, giving you time to hit your metrics and build revenue.

If you’d like to discover how stensul can increase your email output by 10X and reduce your email production timelines and costs by up to 90%, get your personalized demo here.

#### How can email designers find more time to design?
There are days when you spend the least amount of your time designing emails as an email designer.

All too often, you correct errors made by others. Those people break something in the ESP/MAP because they’re under-trained on how best to use the email builder in that platform. 

Then there’s the thankless role of being one of your company’s logo cops. Policing brand compliance is never fun, and neither is redoing emails that use the wrong font, color palette, or brand mark. That job eats up loads of time.

This blog post explains why that’s the case and what you and your creative operation can do about it.
Design efficiently
The main reason you can’t spend as much time on design matters is the inefficient creation process you're saddled with.

If you’re struggling with a design-to-code process, you’re likely spending more time troubleshooting code issues than designing. Even with a template & module process, the clock will tick away as you repair broken templates—instead of more creative pursuits. And while in that time bind, you may forget to check to see if things like alt text and links are correct. 

Because those two approaches to creation mean emails and landing pages are built in your organization’s ESP/MAP, you need to wait for production to produce a proof before you see what your design will actually look like. 

Time was lost waiting, and then time was consumed with the inevitable back-and-forth to get the proof right, even if it takes 14 versions to get there—which takes lots of time. 

An efficient creation process gives you back the time those other methods take away. You’re able to think more about your design and create better emails. Here’s how to do it:
Be on-brand always
There’s no need to scrutinize every email to see if it uses the right font for the headline, the correct color palette, or follows just about any aspect of your corporate branding guidelines. The robust, programmable guardrails in an efficient process let you set hundreds of procedures and permissions. 
Distribute creation, control centrally
Rather than being the only group able to create emails and landing pages, an efficient creation process lets people without design or technical skills produce production-ready marketing assets quickly and easily. 

With its expansive guardrails, an efficient process means even creation novices can produce quality assets because it takes a no-code approach, meaning if someone can drag and drop, they can create. Preset templates and modules, reflecting the established guardrails, ensure your company’s emails are of consistent quality and, of course, on-brand all the time, 

Further, an efficient process lets you determine who has access and what they can and cannot do. 

Beyond the guardrails and permissioning, you can arrange the process so your core team can review it before an email is uploaded to your deployment platform.
Get approvals faster
One frequently cited reason for most companies taking as much as eight weeks—or more—to get a single email out the door was their inefficient review and approval process. Too often, people review the wrong or an outdated version of an email proof, make changes they are not authorized to do so, and rout the result in what could be best described as an haphazard way.

An efficient process brings all involved in creating a marketing asset into a single, collaborative environment. An email can move quickly through a higher-quality review with fewer touchpoints. The guardrails come into play again in things like logo usage, required footer copy, and more, removing the need to review such elements.

The result is emails are approved faster, allowing you to meet SLAs and optimized market opportunities.

To learn more about efficient email creation, download the eBook, 11 things you can do when it takes less time to create emails. It’s from Stensul, the Marketing Creation Platform™. It’s reduced creation time by up to 90% for companies like yours. 

#### How efficient email production unleashes marketer creativity
Marketers want efficient creativity
Every email marketer wants to deploy dazzling, revenue-driving emails that get customers to stop in their tracks. But if you ask any email marketer about what their ideal campaign looks like, chances are it sounds quite different from the messages they’re currently sending. It's likely lacking in efficient creativity.

So what’s in the way? Long production processes that suck up marketers’ valuable time that they’d otherwise be using to brainstorm and strategize truly industry-leading messages. 

What marketers need is an efficient production process that also supports their creativity. The good news is, it’s not one or the other. The better news is, this blog will quickly unpack how you can get the best of both worlds in every email send, from engaging content to speed-to-market with efficient creativity.
How to embrace efficiency
The not-so-secret sauce to fast and optimized email production is automation. Generating personalized content, speeding up campaign creation, and streamlining QA processes is what marketers need to prioritize to make the best use of their time.

Although automation improves every step of the email marketer’s process, let’s hone in on two factors: optimizing your data practices and unifying your martech stack efficiently:

 	To make the most out of your data, marketers need to access it from all of their disparate sources—web, mobile, and APIs, to name a few—to ensure relevant email content. 
 	Do yourself a favor and opt for tools that minimize a disruption to your workflow. Choosing marketing solutions that seamlessly fit into your existing workflow with no-code solutions that will allow you to hit the ground running—without relying on IT every step of the way.
 	Siloed tools are a recipe for slow-going, arduous email processes. Turn your tech stack into a cohesive martech ecosystem by looking for partners and integrations that already have strong bridges set up for easy implementation. 

Stensul and Movable Ink’s partnership is a prime example of these efficiency improvements coming to life. With Stensul, marketers can take a modular approach to their email builds with engaging, no/low-code templates that are ready to go, reducing creation time by as much as 90%. 

Movable Ink works seamlessly with Stensul by routing in dynamic, real-time content that is uniquely personalized to every customer. Together, they let marketers quickly create content they know will resonate with customers.
How to fuel email creativity
Marketers are a creative force to be reckoned with, and always have big ideas to bring into their email campaigns. This creativity brings forth the most engaging emails that increase click-through rates, conversions, and revenue.

How can marketers realize their best, most creative ideas? The answer boils down to efficiency. Simply put, when marketers have more bandwidth, they have more time and energy to strategize one-of-a-kind  campaigns. Most marketers can relate to the problem of having to put ideas on hold due to a lack of time; great initiatives are forgotten because although they’re important, they’re labeled as non-urgent. This situation leaves creative sends gathering dust while marketers worry over a mistake in the email code (when they weren’t coders to begin with).

When urgent tasks are taken care of by efficient processes, marketers have room to breathe and create. By adding the additional support of AI powered personalization, the tool that will help marketers stay on the pulse of what their customers want and need to see in their content, you’ll be set up for unstoppable success.
Movable Ink and Stensul in action
With the ground rules set, let’s see these tips in action with an example in the market today: the Milwaukee Bucks’ Game Day email campaign.

This email campaign keeps customers up-to-date on the game with every piece of information a devoted fan needs to know. Using Movable Ink, the Bucks’ marketing team was able to automatically tap into data from CSV and API sources, allowing them to display relevant scores, player information, and upcoming games. With Stensul, email creation was a breeze, with marketers quickly dragging-and-dropping every content module they needed.

With this integration, the Bucks’ marketing team was able to quickly produce a relevant, real-time email that also let their creativity shine. With snappy, on-brand imagery and dynamic visuals, it was an experience every Bucks’ fan was sure to love.
Elevate email creation today
Email campaigns that are highly efficient and creative don’t need to feel like an unreachable goal any longer. With integrations like Movable Ink and Stensul on hand to maximize your best ideas, you’ll quickly be on your way to your best campaigns yet.

#### How EL PAÍS reinvented newsletter creation—and what media brands can learn
Spain’s leading digital newspaper, EL PAÍS improved newsletter creation, reduced production time by 90%, and empowered journalists to create content independently—with no technical help required. Here's how they did it, and what publishers can learn to replicate this scaled success.

In an age when direct audience engagement is everything, media companies are turning to email newsletters as a powerful channel to drive loyalty, grow subscriptions, and boost revenue. But many hit the same wall: a content creation process that’s slow, siloed, and overly reliant on technical teams.

This was the challenge facing EL PAÍS, the most-read online newspaper in the Spanish-speaking world. Despite the success of their newsletter program in building engagement, their production process was holding them back.
A production bottleneck that limited growth
Every newsletter involved designers, developers, and editors—and often took weeks to go from idea to inbox. Even minor updates were time-consuming. The tools were cumbersome and not built for the pace of digital journalism.

As Barbara Maregil Nieto, who leads Digital Product & Marketing Projects at EL PAÍS, put it:
“We had an internally developed solution. It was not easy to use, even for those with experience—who were often skilled technicians, not journalists.”
The result? Limited scalability. At most, the team could manage one or two newsletters per month, leaving revenue opportunities on the table.
A new vision: empower journalists, move faster
What EL PAÍS needed wasn’t just a faster tool—it was a new way of working. Creation Operating Models of the past are broken, and the way in which marketing teams can scale and grow their campaign program is to adopt a new way of working that allows for centralized creation with governance.

EL PAÍS needed a Creation Operating Model where journalists could build and deploy newsletters themselves, with minimal support from design or dev teams. The requirements were clear:

 	Intuitive enough for non-technical users
 	Flexible enough to reflect brand standards
 	Integrate with Adobe
 	Built to scale—fast

After evaluating multiple solutions, they found a match in Stensul and EL PAÍS improved newsletter creation dramatically.

[Download the full Success Story ebook, here.]
Why Stensul works for media and publishing brands
Designed to enable high-volume email and landing page creation, Stensul’s no-code campaign creation platform relies on built-in governance to enable teams to streamline and build AI-powered email and landing page production at scale—without risking control or consistency. 

For EL PAÍS, Stensul enables people closest to the content—like journalists, editors, and content marketers—to create beautiful, on-brand emails and landing pages without having to wait on developers or designers.

For media organizations, this translates into major advantages:

 	Faster time to publish: Journalists can build newsletters themselves in a matter of hours, not weeks.
 	Greater editorial autonomy: Editorial teams can test and launch new concepts on the fly.
 	Efficient workflows: Minimal QA and approval cycles, thanks to brand guardrails built into the templates.
 	Resource optimization: Designers and devs are free to focus on strategic initiatives, not formatting emails.

At EL PAÍS, these benefits led to a notable results.
EL PAÍS's improved newsletter creation results: speed, scale, and subscriber growth

 	Newsletter production time dropped from weeks to 1–2 days
 	90% fewer people involved in each send
 	66% increase in newsletters launched
 	Subscriber growth and new revenue from expanded offerings

“Soon after Stensul was implemented, we received good feedback from the newsroom,” said Maregil Nieto. “In the months that followed, their level of praise confirmed that Stensul has been a success for EL PAÍS.”
This wasn’t just a tech win—it was an organizational shift toward faster, more autonomous content creation.



 
The takeaway for publishers
If you’re a media company struggling with slow newsletter turnaround times, bottlenecks with technical teams, or missed audience opportunities, the EL PAÍS story is a clear signal: It’s time to rethink how your team creates campaigns.

Stensul empowers enterprise teams or those in highly regulated industries to do more—faster, and independently—without sacrificing brand consistency or compliance.

The result is a more agile, responsive, and scalable operation.

For media brands looking to stay relevant in a social media-first world, speed isn’t optional. It’s your competitive edge.

[Download the full Success Story ebook, here.]

#### How email opt-ins can make your marketing even more powerful
An opt-in is a term used when someone agrees to subscribe to your marketing channels, generally via email. 

Offering an opt-in to your audiences is usually how you can begin your lead nurturing process, so it’s incredibly important that you craft this step with care. 

A lead is any person or organization interested in your product or service. How to tell if they’re interested? If someone visits your website, you can almost guarantee they are interested to some degree in what you’re offering. 



Offering an opt-in is a surefire way to nurture their interest, harness the power of email marketing, and begin building a relationship with them. Whether you require a single email opt-in via a marketing form or require double opt-ins through an email confirmation, making this connection with your customers is essential. 
Best practices to get website visitors to opt-in
It’s one thing to have a visitor on your website. It’s an entirely different ballgame to persuade that visitor to opt-in to your marketing after one quick page view. Learning the best practices to get website visitors to opt-in will begin creating value for the customer and prevent your emails from filling up their spam folders. Here are three key best practices:

 	Share educational content
 	Send an offer or discount
 	Offer free subscriptions

Share educational content
Sharing educational content is powerful because it provides your audiences with value. You can offer educational content if the viewer hasn’t purchased anything or has just made their first purchase. Whether the content you're sharing is a free guide, an eBook, or an explainer video, all your communications should provide value.
Send an offer or discount
Who doesn’t love a good discount? This is especially true for customers who are already interested in purchasing from you. Sending a coupon or discount via email is an effective way to pique their interest and redirect them to your website. A simple 15% off coupon could mean the difference between a customer buying from a competitor or from you.
Offer free subscriptions
Many customers abandon their purchase or “cart” due to extra checkout costs. Some 60% of carts are abandoned at checkout once users face hidden costs. Offering a free subscription can be the extra push your customers need to make their first purchase. 

Another way to look at this tactic is to create an incentive to purchase with a loyalty program. A loyalty program rewards customers with points they can use toward additional purchases. As they earn more points, they receive more gifts and discounts. Implementing a complimentary subscription or loyalty program is a great way to reward customers and keep them coming back.
The power of email marketing
Email marketing is one of the most effective ways to boost revenue for your business. Whether you're trying to generate awareness, traffic, increase revenue, or nurture your leads more effectively, email marketing is the way to go. Email marketing is effective because it allows your company to share valuable, pertinent information that you can control.

One way to see just how powerful email marketing can be is to look at some companies doing it right. Let's take a look at these examples:

 	HubSpot
 	NerdWallet
 	Canva

HubSpot
HubSpot is an inbound sales and CRM platform that helps businesses convert leads and attract visitors and leads to create a seamless customer experience. Their email marketing is powerful because it offers educational material that offers value to customers and makes them want to return. 



Not everyone who visits your site wants to receive emails. Keeping a realistic list of interested customers will help your emails from becoming spam. HubSpot does so very effectively with its opt-out emails.
NerdWallet
NerdWallet is a website that offers financial products and educates users on all things financial, such as building credit ratings, credit cards, mortgages, and student loans. Because NerdWallet specializes in financial advice, their emails are chock-full of helpful tips and expert guidance.



Not only do their emails contain advice, but they include plenty of attractive, eye-catching graphics and links you can't help but click on.  
Canva
Canva is a free graphic and digital design website that gives users the ability to design and create content without having much graphic design experience. From logos to photo editing to social media posts, Canva helps anybody create professional-looking designs. 



Not only does Canva shine when it comes to providing tools for graphic design, but also when it comes to their email marketing. Because Canva is so easy to use, even “non-creatives” can begin designing something beautiful in just a few clicks. 
Create better emails faster with Stensul
As already noted, email marketing is the most effective way to nurture leads, generate revenue, and continue building customer relationships. 

To underscore its power, think about it this way: If you were struggling with something in your personal life, you might contact a friend to meet up and offer support. You might relay to this friend something you're struggling with and hope they can offer some support or advice. Chatting face-to-face means a friend is willing to listen and is there for you emotionally. It’s important to have friends who are willing to chat and spend part of their day with you. However, if that friend follows up a few days later to check on you and ask how you're doing, it shows just how much they care about you. Email marketing is the equivalent to that follow-up message.

Interestingly, although email—once it gets to your target—is highly effective, the process of creating that email is pretty much the exact opposite for the majority of companies. It takes a week or more to get just one email out the door for 80% of all brands—and it’s not uncommon for it to take even longer.

The reason is the way those companies are creating marketing emails. The common method involves the use of single-purpose tools used by specialists operating in silos. This approach results in a complicated process marked by lots of back-and-forth between those involved in the email creation, which makes it prone to bottlenecks. There is a way to create better emails faster.

The Stensul Email Creation Platform™ brings all involved into a single environment that lets them create more effective emails in less time. Stensul has simplified collaboration and streamlined email creation. With Stensul, you can cut email creation time up to 90% so you have the time to test and refine your strategy while efficiently creating high-performing emails. What you send your email opt-ins is up to you, but if you’re re-thinking how you send it, Stensul can help. Click here to get started with a free demo.

#### How email team leaders can delegate confidently
As team leader of your organization’s marketing operations (MOPs), design, or marketing units, there are times when you feel there’s only so much you—as one person—can do. That’s when the need to delegate comes into play.

Delegate the right way and it will lighten your workload. It will also raise your unit's productivity, and, in all likelihood, the performance of the campaigns being produced as well.

If handled poorly, your delegation efforts can backfire with profound consequences, however. Not meeting an SLA for an email tied to a limited-time offer could be the least of your problems.

You can assign a task, even a complete project, to someone on your team and be confident they will handle it as you would. An important result of delegating well is its impact on you. First, you gain time to focus on higher-value work. With others taking on items from your to-do list, you can get more involved in strategic activities that can raise your profile within your organization.

In speaking with people in similar roles at companies like yours, it became clear there are nine steps you can take to delegate and have everything go the way you need it to, whether it involves developing a marketing brief, finishing a layout, or readying a deployment.

These leaders emphasized that by using the nine-step approach, delegation became effectively risk-free.
9 steps you can take right now to delegate better
1. Identify tasks
Identify tasks you can delegate within your email design process. These can include creating graphics, coding HTML templates, copywriting, testing, or managing email lists.
2. Assess skills
Determine the skills and expertise required for each task. Look for team members or freelancers who possess the necessary skills or can get training to handle specific tasks.
3. Communicate expectations
Communicate your expectations for each task to the person you're delegating to. Provide detailed instructions, examples, and any necessary resources to ensure they understand what to do.
4. Provide training and support
If necessary, offer training and support to help the person you're delegating understand the task and any tools or software they'll use. Be available to answer questions and provide guidance throughout the process.
5. Set deadlines
Establish clear deadlines for each delegated task to ensure timely completion. Consider project timelines, campaign schedules, and any dependencies on other tasks.
6. Monitor progress
Regularly check in on the progress of delegated tasks to ensure everything is on track. Provide feedback and guidance as needed to help the person you're delegating to overcome any challenges they may encounter.
7. Review work
Ensure completed tasks meet your standards and requirements. If necessary, provide constructive feedback and corrections. A strong review process makes everyone work better in the end.
8. Acknowledge and reward
Recognize the contributions of those you've delegated tasks to and recognize their efforts. Consider providing rewards or incentives for exceptional work to encourage continued engagement and motivation.
9. Iterate and improve
Continuously evaluate the delegation process and look for opportunities to improve efficiency and effectiveness. Solicit feedback from team members and make adjustments as needed.

Following these steps can help you confidently delegate responsibilities and ensure tasks are completed efficiently and to a high standard.

To learn more about being an effective team leader, download the Stensul eBook, Email Team Leadership: How to manage your email creation team for greater efficiency and better performance.

#### How Faster Email Generation Gives You a Competitive Advantage
With every new app or social platform comes another proclamation that email is dead. But despite the new tools we use to communicate, email remains one of the most popular methods, and its usage is on the rise.

The number of email users worldwide is more than 3.7 billion, and we send a staggering 269 billion emails each day.

Email remains one of the most reliable distribution methods for marketers, and here’s proof:

 	91% of people like to receive promotional emails from brands they support
 	Email is 40 times more effective than both Facebook and Twitter combined at acquiring customers
 	59% of B2B marketers say email is their most effective channel for revenue generation

Now that you know email marketing is valuable, how can you leverage it to get a competitive edge?

If you work in marketing—especially distributed marketing—you know generating emails can be a slow and laborious process. But what if you could speed up the process? What would that mean for your business? Below are some advantages to generating emails faster.
1. Respond to customer habits and trends


Image by Juan Carlos Fernández Rodríguez on Unsplash
Today’s business environment is all about being agile—adjusting to industry changes, customer needs, and capitalizing on trends as quickly as possible.

Email plays a key role in those areas. It’s an effective way to get your most convincing messages in front of buyers, and the quicker you can do it the better.

According to a study by xAd, people are making purchasing decisions faster than ever, with 56% of them deciding on purchases immediately or within an hour of researching on mobile.

Email marketing speeds up the sales cycle, and with people accessing their inboxes 24 hours a day on their phones, it’s critical that you reach prospects quickly.

Understanding what your customers want and reacting to their needs faster than your competition gives you an advantage. But you can’t do that if it takes you a week to generate an email campaign.
2. Generate a higher volume of emails


Image by Mathyas Kurmann on Unsplash
Want to get the best ROI on a marketing campaign? Make sure it’s targeted. The more you hone in on a certain audience with specific messaging, the better response you’ll get. That’s why email segmentation is important.

Segmented email campaigns have a 14% higher open rate than non-segmented campaigns. The problem is the more you segment the more email generation you have to do.

There are endless segments you can use for marketing campaigns—demographic, geographic, behavioral, motivational, new customers, and existing customers—you name it, you can segment it.

Each segment requires some type of email customization, whether that’s different graphics, content, CTAs, or landing pages.

If you can speed up the process for generating these emails, you can generate more campaigns for each segment and hit your KPIs faster.
3. Test! Test! Test! 


Image by Dan Gold on Unsplash
A key aspect of any email marketing campaign is analyzing data. Low open rate? There’s a problem with the subject line. Poor conversion rate? Switch up that CTA.

There are plenty of email metrics to explore, but you only know what works best for your company by A/B testing emails. It’s an important aspect of your job and helps you improve the user experience, but it can be a long process.

A/B testing can be even more complex in decentralized marketing, as results from one region or product might not apply to all. That means more testing and more emails.

When you generate emails faster, you can test them faster and make quicker adjustments to improve your ROI.
4. Improve collaboration with distributed marketing teams


Image by Peter Feghali on Unsplash
Distributed marketing teams have their own set of unique challenges, and one of them is generating email campaigns for their various business units and locations.

You have international and regional markets that want to send localized emails. Along with those issues, you have to:

 	Maintain consistent branding across all markets
 	Perform QA for each campaign
 	Ensure each email complies with corporate standards
 	Test and analyze each campaign

Email generation can take longer in distributed marketing environments because it requires more collaboration from teams in various locations.

Trying to collaborate in different time zones can be challenging as well, and might delay the production process.

Companies with distributed marketing teams, like Google and Lyft, reduce email production timelines from 3-10 days to under 20 mins by using stensul’s email generation platform.

The look and functionality of individual segments of the email can be fixed so that marketers can generate custom emails more easily than ever before.
5. Free up time for strategic thinking


Image by Lou Levit on Unsplash
While writing copy, designing emails, and testing campaigns is part of your job, you might prefer to focus on bigger things. Sure, generating emails is important, but you don’t want to spend all day doing it.

When you can generate emails faster, it frees up time for more strategic thinking. You can funnel your energy into researching your target audience, discovering new ways to reach them, or developing innovative initiatives.

That’s what keeps you ahead of the competition and sets your brand apart—but you can’t do that if you’re spending too much time building your emails.

If email generation is slowing down your team, let’s chat about how Disney, YouTube, and GrubHub have reduced their email production timelines and costs by up to 90% using stensul. Get in touch today to learn more.

#### How financial services companies can get a better return from their email marketing investment
Back in the day, it seemed there was a bank—not simply a bank of ATMs, but an actual branch—on every other street corner. This is where financial services customers and institutions first built their relationships. Today, it’s email inboxes where they start and, hopefully, strengthen. 

There continues to be consolidation in banking and in the other sectors of financial services. And that has undoubtedly contributed to the decline in bank branches. In fact, 14% of all branches closed between 2008 and 2021. 

A major reason is the age we live in. Now, everyone is comfortable managing their money in the digital domain. 

This shift from high touch- to high-tech-based customer relationships has dramatically upped the need for email marketing to work well from start to finish. The start is not when the email is sent from your email services provider (ESP) or marketing automation platform (MAP). The beginning is when you see the need to engage customers or prospects with an email—when the marketing idea is just being formed in your head.
A multi-step step process: inefficient from the start
Previous Stensul research found that 80% of financial services marketing organizations take two or more weeks to get just one email out the door. The reason is how those emails are created: using methods and processes that are strikingly inefficient. 

Let's take a closer look at a common process most FinServ orgs use today.

1. Brief: It typically starts with a marketer who prepares an email brief, a document that details the email, what it’s to do, who it should go to, etc. 

2. Creative wireframe: Then, the email brief moves to a creative team. They create a mock-up of the email. It’s sent back to the marketer.

3. Review and feedback: Looking at the mock-up, the marketer is prompted to make many comments because they can now “see” what they envisioned for the email. 

4. Feedback: The mock-up returns to the creative team, often covered with notes.



5-8...(or more) Edits: After some understandable grumbling, the creative team addresses each comment…followed by more back-and-forth. Along the way, other people get involved and offer their comments, creating even more back-and-forth.

9. Code: Eventually, the design is handed over to someone who codes it, either  from scratch or, most likely, in a template. 

10. ESP/MAP build: Once that gets done, it is loaded into the ESP or MAP. The option of using a template-based email builder in your ESP or MAP is not only time-intensive but risky. Those platforms are very complicated, and the chance an under-trained person in one will cause a problem—from an unintended send to literally taking the system down—is high.

11. Proof: The ESP or MAP produces a proof, which are sent around to make sure it meets everyone’s marketing requirements and the email works from a technical standpoint. How many proofs? It’s not unusual at a financial services company for there to be 14 or more versions before the final version is reached.

12. QA: Now, the review and approval process kicks in. There are the legal and compliance teams, the creative team, the marketer, and likely an executive or two—often at the last minute—to ensure everything is as it needs to be. 

13. Deployment: Finally, after all that back-and-forth, the email is scheduled and loaded for deployment.

Creating an email this way is the embodiment of inefficiency. There are so many places where bottlenecks can occur, causing delays, which, in the rush to meet a deadline, causes errors that only make a bad situation worse. And in an age of AI where content creation is faster, more common, and about to be fully engrained in the campaign process, marketers will require more efficient workflows in order to unlock AI's full ability.
A slow process can’t work in a fast-moving financial market
Even outside of the AI boom, the financial services industry is constantly changing too. The sector itself drives that change. In turn, there’s change clients demand. Along with that, federal and state regulatory bodies force some of it.

Your competitors face the same challenges. A wait-and-see attitude won’t win the day. The key is to make your email and landing page creation process as agile as your thinking. You can’t out-market your competitors if you can’t execute efficiently.

Research conducted by Stensul found that financial services email marketing teams spend 90% of their available time on production-related activities. That leaves just 10% for strategy. It's precisely that fine-tuning of your email campaign for high performance that gives it the potential to exceed expectations. If you don’t have time for A/B testing, segmentation, or personalization (all proven performance boosters), you can't possibly realize the full potential of your email campaign.

That's extremely important, especially because email is one of the best marketing channels to convert prospects and clients to action. To make the most of email marketing, you need time.
Find the time with an efficient creation process
Stensul can reduce your creation time by up to 90%. What’s more, because it’s a low/no-code solution, non-technical people can quickly create high-quality, high-performing emails that, due to robust, programmable guardrails, ensure that what they produce will always be on-brand and fully compliant.

It’s worth noting 5 of the top 10 U.S. banks find the Stensul Email and Landing Page Creation Platform works for them.

Stensul allows you to distribute creation while controlling who can create, approve, upload, and authorize a send. Imagine having thousands of financial advisors able to create emails that move their clients to action—from their Outlook accounts—and you needn’t worry anything will put your institution at risk. 

Putting Stensul at the center of your marketing creation process helps to make your marketing tech stack better. It seamlessly and securely integrates with all adjacent technology, like DAMs, link tracking, live content, dynamic content, messaging, and workflow as well as all leading ESPs and MAPs, letting you see more value and greater performance from each component.

It's a process change worth making. Besides saving time, Stensul helps you save marketing dollars to allocate in other, more effective ways. 

 



 

See it in action—Stensul successes: A top credit rating agency saw creation time drop 95% when it shifted to the efficient Stensul Email and Landing Page Creation Platform. The time saved unlocked nearly $800,000 in marketing dollars. This change freed up more than three full-time employees, who now focus on strategy and email performance improvement.

A global payments firm implemented Stensul so that non-technical people could create emails independently. This change meant reviews and approvals occurred in real time to simplify and speed up the process. Emails created in the Stensul platform generated a 2.5x boost in CTR over the company’s prior average rate.
The ROI of efficient email creation
Email produces an ROI of around $40 for every dollar spent. You also know there’s a lot of pain to get those emails ready for deployment. You can reduce the pain and increase your email performance with Stensul.



See it in action—Stensul success: A division of the largest insurance company needed to get more performance out of their email efforts. Unfortunately, they never had enough time to find ways to improve their email results—until they started using Stensul. With an efficient creation process, the company saved 200+ hours/month so email marketers could run A/B testing and personalization efforts. They identified standout templates and modules to focus their email creation efforts around them. 



The results of this effort to optimize email performance was a 19% increase in leads and an additional $32 million in sales pipeline—realized one year after implementing Stensul.
A bonus for financial services marketers
Learn more about how Stensul can help your organization and how others like yours are getting a better return on their email marketing efforts in the Stensul Finserv hub. We tailored this hub specifically for marketers like you, who are facing challenging financial markets, demanding consumers, and aggressive competitors.

#### How financial services marketers can maximize Salesforce Marketing Cloud with an optimized content supply chain
All marketers face challenges. It’s often part of the fun. But, if you’re a financial services marketer, strict compliance requirements, lengthy approval cycles, and the need to personalize campaigns at scale make executing marketing initiatives complex. For those who use Salesforce Marketing Cloud (SFMC) to manage and automate campaigns, bottlenecks may prevent you from fully leveraging its capabilities and being as agile as you’d like with your campaigns.

Transforming your creation operating model not only unblocks a bottlenecked content supply chain but also enables you to unlock SFMC’s full potential.
The costly roadblock to campaign creation in FinServ
Financial services marketers often spend excessive time and resources building, reviewing, and approving marketing assets. What seems like a simple email build can involve multiple rounds of design, coding, approvals, and most importantly, compliance checks. This inefficiency leads to longer campaign deployment times and higher operational costs.

Many enterprise teams unknowingly spend thousands of hours annually on email production alone. These inefficiencies result in:

 	Delayed campaigns and missed revenue opportunities.
 	Increased workload for designers and developers, reducing their availability for strategic projects.
 	Higher compliance risks due to rushed last-minute approvals.
 	The cost of these inefficiencies is not just time—it directly impacts marketing ROI.

After analyzing thousands of email builds, Stensul found that production-related activities took up 90% of the time available to email teams. That left just 10% to spend on strategy, message refinement, and, if time allowed (which it often didn’t), conducting A/B testing.

If you’re curious just how much building out your emails using your current creation operating model costs, try our free cost of building an email calculator.

3 barriers to execution
When your team faces costly roadblocks, getting the final product to the execution phase can be difficult. Three common barriers to execution are:
1. Complex workflows
Legacy processes require marketers to submit requests to design and development teams, creating bottlenecks. With multiple stakeholders involved, minor edits can take days or even weeks to implement.
2. Manual compliance
Regulatory requirements demand strict oversight, and every marketing asset must go through rigorous legal and compliance reviews. These approvals are often manual, slowing down time-to-market and increasing the risk of non-compliance.
3. Resource-heavy production
Many financial services teams rely on developers to build and code emails and landing pages. This dependency limits the speed and agility of marketing campaigns and reduces the efficiency of both marketing and IT teams.
Unlock SFMC’s full potential
By optimizing your creation operating model, financial services marketers can create compliant, on-brand marketing assets faster while reducing resource strain.

Here’s how:
1. Enable marketers to build without code
No-code, modular email builders like Stensul empower marketers to build, edit, and deploy emails and landing pages without ever needing developers. This dramatically reduces production timelines and enables greater agility.

Stensul success: A Fortune 500 financial services company reduced email production time by 90% by implementing Stensul, allowing their teams to focus on strategy rather than execution bottlenecks.


2. Govern responsibly
As a financial services marketer, balancing speed with compliance is a must. An optimized process is one in which QA is automated. This includes built-in approval workflows, pre-approved modular templates, and brand governance features that allow marketing teams to move fast while remaining compliant.

Stensul success: The American Bankers Association (ABA), a D.C.-based trade association representing banks of all sizes and their 2 million employees, turned to Stensul for an approach to email creation that was more efficient and would also allow them to improve email readability performance. Stensul enabled the ABA to implement pre-selected design elements for each email module, consistent with their brand guidelines. This guardrail-type control empowered users to be creative while ensuring each email would be both brand- and regulatory-compliant.
3. Boost marketing productivity
Allowing marketing teams to execute campaigns faster and more efficiently can result in increased customer engagement, higher conversion rates, and improved ROI. Because Stensul integrates directly with SFMC, marketers can rely on Stensul’s no-code, built-in guardrails to build emails and then push them directly through to SFMC, allowing for personalized campaigns at scale.

Financial services marketers using Salesforce Marketing Cloud can achieve greater efficiency, compliance, and scalability by maximizing their creation operating model.

Stensul success: That same Fortune 500 financial services company using Stensul saw a 25% reduction in email design turnaround time and 25% higher overall productivity by their email creation team.


Next steps
Are you ready to streamline your campaign process while staying compliant? Here’s your checklist:

 	Try Stensul’s Cost of Building Emails Calculator to see where you can improve efficiency.
 	Visit our financial services hub.
 	Learn more about how Stensul can help financial services marketers optimize SFMC by scheduling a demo today.

#### How highly regulated organizations can add agility and speed to their email marketing
Email and marketing operations teams running large scale email marketing programs for financial institutions face a unique set of challenges. Because they're in a highly regulated industry, it's especially difficult to implement agile workflows and speed up marketing processes. Add in requirements around ADA compliance, Financial Industry Regulatory Authority (FINRA) regulations, or AI, and things gets even more complicated

It's imperative that larger financial services organizations adopt the agile principles to stay competitive. But how does a legacy financial institution stay agile without risking compliance or brand guardrails? Through a better Creation Operating Model that prioritizes the process, technology, and the people.
The solution: Process, technology, and people
So what's the solution for the email marketing teams that support large scale financial service organizations? It starts with three primary components: Processes, technology, and people.
The process
Studies show that for every $1 you invest in your email marketing program, $43 is returned. That's a high ROI for any size organization whether they're in regulated industries or not. Elevate your email marketing processes so that you can optimize your efforts and open the door to increased revenue.

When it comes to email creation processes, most financial service companies are early in their email creation maturity level. Creating a single email often involves:

 	Building the email from scratch
 	Creating a PDF file or mockup of the email
 	Sending that file around to stakeholders for reviews and approvals.
 	Coding for production
 	Finally, deploying in an ESP

Because financial services email marketing programs are regulatory-centric, the review and approval process is overly time-consuming, and often, the customer-centric tone of the email is lost by the time the team gets to a finished version. It can be a slower model that leaves little room for collaboration or creativity.

Implementing email modules is an effective way to adopt a more agile email creation process that frees up a lot of the constraints and challenges financial services marketing teams face. By migrating to an email module design system, even marketing organizations in regulated industries can quickly advance their email marketing maturity level.
The technology
From a technology perspective, many financial services marketing teams are creating emails using a variety of tools and solutions, each group on its own platform. Developers are in Dreamweaver, designers in Photoshop, Figma or Sketch. Copywriters are working in a Word doc or Google Doc while often managing the creative brief and workflow process via a spreadsheet or other project management system. Everyone is working in a different platform and none of the tools being used integrate with each other. The lack of a collaborative work environment causes innumerable bottlenecks throughout the email creation phase.

 



 

A primary goal of your email marketing stack should be collaboration. How great would it be if you could take all the single-player tools being used and combine them into one platform? A solution that not only enables a collaborative work environment, but also has guardrails in place to keep regulatory and compliance issues in check.

This is what an email creation platform offers. It provides a sophisticated level of technology that comes with a comprehensive set of administrative and end user features to power agile workflows for even the most regulated industries. Its collaborative work environment allows for easy and auditable review and approval processes. This moves your team one step beyond the benefits of modular email design.

Everyone working and commenting within the same platform—designers, copywriters, the business teams that requested the email and the regulatory team as well—not only enables a collaborative environment, but it also drastically speeds up the review and approval process.
The people
The people who make up your marketing organization are your most important asset. However, without the right processes and technology in place, their jobs are exponentially more difficult. Our research shows the average marketing email at a financial services company can take 21 days to move from idea to completion, with five to 10 full-time employees investing countless hours simply to produce one email.  That’s a lot of people and time invested in just one email!

Imagine what those team members could create if they had more time to devote to high-value activities. Instead of managing the review and approval process, they could focus on testing initiatives, customer experience strategies, and ways to improve overall marketing performance.



By enabling agile processes and implementing technology to support it, you empower your people to perform at a higher level and create greater opportunities to achieve measurable business outcomes.

If we take a step back, we can easily see how processes, technology, and people are the ultimate solution to enable agile email creation for financial services and really any other regulated industry.
The takeaway
Create optimal, agile processes that allow your team to respond quickly and efficiently. Support your agile processes with technology that provides a collaborative work environment and comes equipped with guardrails to keep regulatory issues in check. Once the process and technology are in place, your people will be able to spend more time on hitting company goals.

Stensul has helped a number of large scale financial services organizations elevate their email marketing maturity level. Schedule a call to see how our email creation platform can help you enable more agile workflows, while maintaining strict regulatory guidelines across your email marketing campaigns.

#### How Holiday Inn Club Vacations supercharged email creation with Stensul + SFMC
It’s one thing to say you want to deliver “personalized, on-brand” emails at scale.
It’s another thing to actually pull it off—without burying your marketing team under an avalanche of approvals, rewrites, and rebrands.

Holiday Inn Club Vacations (HICV) didn’t just talk about personalization, they made it real.
A big part of that success came from how they paired Stensul with Salesforce Marketing Cloud without having to throw more headcount at the problem.
Supercharging email creation: Why Holiday Inn Club Vacations chose Stensul
When your brand portfolio is diverse and your audience expects dynamic, personalized content, the old “build it from scratch every time” model just doesn’t cut it. Holiday Inn Club Vacations needed a way to move faster, stay on brand, and still fully leverage SFMC’s personalization muscle.

Justin Zucker, (former) Salesforce Marketing Cloud Solutions Architect at HICV, said it best:

“By integrating Stensul with Salesforce Marketing Cloud, marketing teams can supercharge their email creation process—delivering perfectly branded, high-quality campaigns at lightning speed, while leveraging the full power of SFMC’s personalization and distribution capabilities.”

It’s a game-changer: faster creation, stronger branding, smarter execution. No compromises. And HICV isn’t alone—the majority of Stensul’s customers today are building on Salesforce Marketing Cloud, tapping into the platform’s robust personalization tools while dramatically speeding up campaign production.
Dynamic, personalized, and always on-brand
One of the biggest risks when you speed up email production? Losing control of your brand voice and risking compliance. Think: Different teams, different interpretations, different shades of "close enough."

Stensul gave HICV a way to move quickly without sacrificing brand integrity or control. Zucker shared: “With Stensul, we were able to create dynamic, personalized, and on-brand assets to support all of our different brands.”

With built-in brand guardrails and collaborative creation workflows, HICV could focus on strategy and performance without getting sucked into version control drama.
The bigger picture: Your workflow is either your superpower or your bottleneck
Marketing teams aren’t just expected to move fast anymore. They’re expected to move smart. In fact, today's AI era demands more than automation. It demands creation operating models that are built for speed and control. And the truth of the matter is, many creation operating models are flat out broken.

But, with the right system in place, AI becomes a multiplier not a not a minefield. In the best case: Execution accelerates. Compliance is automated. And your best thinkers get back to doing what they do best: creating powerful, brand-building work.

At Stensul, we believe campaign creation should be as agile as the strategies that fuel it.

Holiday Inn Club Vacations proved that the teams who win aren’t the ones building everything manually—they’re the ones who invest in systems that amplify what’s working and eliminate what’s slowing them down.

When you pair a purpose-built creation platform like Stensul with Salesforce Marketing Cloud, you’re not just improving operations. In reality, you’re giving your team the freedom to actually market, which is what they went to school for, not coding.

Because the future belongs to the brands who move first, not the ones who move perfectly.

Watch the entire conversation with HICV and Stensul below.

#### How homeowners associations are like brand guidelines
Homeowner associations are typically seen in suburban enclaves. Even to the untrained eye, it’s immediately apparent. You’re in a community that’s run by a homeowners association. Using its acronym, an HOA is all about ensuring consistent appearances and uniform practices by the residents who own the neighborhood's homes.

The board of the HOA acts on the wishes of the (other) homeowners to put in place a set of guidelines that all follow to ensure the desired appearance, among other things, is observed.

One reason is to have the community look in a way those in the HOA want it to. That is, an environment they prefer. It ensures the community is perceived as they want it to be.
Homeowners associations and brand guidelines
To bring that example to marketing creation, consider those homeowners association guidelines to be like brand guidelines. Visitors and potential home buyers get a clear sense of the neighborhood by accepting and adhering to those rules. In marketing, the purpose of a corporate brand guideline is to ensure whatever marketing asset might get created complies such that it appears in a coherent, positive way for the brand’s company.

Let’s just take a look at marketing emails. If there are no rules in place, it’s conceivable that different fonts will be used for headlines and body copy without limits on point size or, for instance, the number of lines in a headline or call to action (CTA). Then there’s the color palette, what kind of images can be used, and how.

Of course, even when a brand guideline is available, how can you be certain those making the emails follow it? The simple answer is to see every email before it gets sent. It is a complex answer when you think about what would be involved. It takes a lot of work to accomplish, just as it takes work for a homeowners association to maintain appearances.
Creation flexibility with control
You need to not only define the rules for creating marketing assets but also have a way to ensure they are followed. A superb way to see that happen is to give creators some flexibility in their creative decisions.

By having rules—that have some bend in them—you can expect to see emails and other items produced that reflect the sort of “look and feel” that should be associated with your brand. Importantly, it tends to allow for more efficient creation of marketing assets because each time someone goes about building something, they’re not starting from scratch. There are guidelines to follow and a way to stick to them. Like in a homeowner association, the residents understand what's expected of them.

You can easily set hundreds of permissions to ensure that every aspect of your corporate brand guidelines is followed along with any industry or government regulatory requirements. You can also manage who has the right to create, comment, approve, or deploy. That avoids design or messaging horror shows and unintended sends of emails you wish never existed.

And when those assets are ready to be reviewed, the approval process will be smooth and swift because all involved can comment and correct in real time. The frustration and time delays that come with an approval process marked by seemingly endless back-and-forth evaporate because it takes place in a collaborative environment that prevents approvers from commenting on different proof versions of the same asset.

QA-related matters get handled at the front end, eliminating the chance for campaign launch delays that occur when technical issues are uncovered at the tail-end of a creation process. Further, elements of your martech stack will perform better and deliver greater value because they integrate with this very real capability, the Stensul Marketing Creation Platform™.

To learn more, download the Stensul eBook, 4 ways to enhance the quality of your organization’s marketing creation. See the Stensul platform in action here.

#### How marketing operations pros can make email creation more efficient
If I ask you, or any other marketing operations (MOPs) professional, what email creation means, there’s an excellent chance your response won’t be short or straightforward. That’s completely understandable because the way the overwhelming majority of companies create marketing emails today is very complicated and takes a long time. It takes two weeks or more for 80% of all brands to get one email out the door.

The challenges you face to be efficient grow steadily. Whether B2B, B2C, or D2C, all brands contend with an ever-changing, ever-demanding customer base. Add to that ever-aggressive competitors, and the need to move fast without stumbling is critical. 

Although you’ve harnessed lots of powerful—even cool—21st-century technology to optimize the efficiency of your martech stack, the email creation process in your organization is pretty much the same it’s been since the 1990s. Because MOPs pros like you focus on efficiency every workday, something like that must drive you up a wall. 

Here’s what you, as a marketing operations pro, can do to bring efficiency to every aspect of your company’s marketing operation, including—and especially—email creation.
Be more than an "operations orchestrator"
Chief Martec’s Scott Brinker, the well-regarded observer of marketing technology, labels MOPs who work to make their martech stacks work “operations orchestrators.” Think of an orchestra conductor who brings together different elements to produce a fantastic performance.

And like the conductor who works with the members of an orchestra to buy into the approach for playing a particular work, you need to go beyond simply making the stack work. That’s what’s required if you hope to see the 15‒20% improvement in marketing effectiveness that can occur when marketing operations is done well. 

You need to be more than an “operations orchestrator,” caring only about whether the stack works. You need to advocate for efficiency across the entire spectrum of marketing activities. And nowhere is the need for that more obvious than in email creation. 
Understand what email is today—inefficient
Email creation is not efficient because it involves many repetitive, mostly manual tasks done by several specialists working with single-purpose tools, operating in silos. It looks like this:



 	A marketer prepares a brief 
 	A copywriter and designer review the brief
 	The copywriter develops the email’s messaging
 	The designer designs the email’s look and feel 
 	The marketer reviews and approves the copy and layout
 	If anyone makes changes, it goes back to the copywriter and or designer
 	A developer then turns the layout and copy into HTML code for it to be reviewed by the prior folks
 	Any fixes/tweaks that need to be identified in the review sends the email back to the developer
 	Once all is right, the email goes for “final review” by those responsible for brand and regulatory compliance and, maybe, senior management
 	Of course, if changes are needed, it goes back to the developer for fixing
 	Once fixed, the email goes through QA
 	If any issues crop up, it needs to go back for code corrections
 	Finally, with everything as it should be, the email is sent to the MAP/ESP for deployment, assuming those involved have addressed deliverability, accessibility, and similar matters


Lots of back-and-forth mark the traditional email creation process. It’s a process prone to bottlenecks, delays, and frustration—all of which, as a MOPs pro dedicated to efficiency, you can help eliminate.
Make your email creation workflow efficient
The way to reduce email creation time from a week or more to an hour or less is to put an email creation platform at the center of your email creation process. 

An email creation platform accelerates launch times and increases send volumes without sacrificing quality or adding more resources. It has a suite of features that add speed to the production, review, and approval processes. Most important, an email creation platform brings everyone together in a single, collaborative environment to streamline the overall process for more efficient workflows and faster production cycles. 

ESPs and MAPs are centered on automating various aspects of your email marketing efforts. An email creation platform sits in front of those systems and is focused on the creation process. It complements your existing ESP and MAP, integrating with the rest of your marketing technology stack to streamline your email production.

An email creation platform can reduce email creation time by as much as 90%, freeing up 3‒4 full-time resources or more to focus on higher-value work and strategy. 
Integrate applications to enhance marketing operations efficiency 
An email creation platform can optimize many of the applications already in your martech stack. It seamlessly integrates with image libraries, link tracking, dynamic content, messaging, and workflows. In addition, the platform allows you to upload a completed email with a single mouse click to your MAP or ESP.

These integrations save steps, time, and reduce the risk of inadequately trained people doing things they shouldn’t or didn’t mean to do in the deployment platform. 
The more integrations, the more efficient your entire martech stack can be.
To learn more about making your organization’s email creation process more efficient as any MOPs pro would, download the Stensul eBook, The email creation handbook for MOPs pros.

#### How Marketo lead scoring saves your company time and money
Lead scoring is a marketing tactic that prioritizes your most qualified leads. Using a scoring method can make your sales cycle more efficient, leading to higher conversion rates and increased revenues.
The benefits of lead scoring
When done well, lead scoring maximizes the return on investment (ROI) from your leads. Multiple aspects of your business will become more profitable as you implement and update your lead scoring system. A lead scoring system contributes to more successful marketing campaigns and lead nurturing as a result of higher-quality leads. 
More successful marketing campaigns
Successful marketing campaigns lead to higher conversion rates with fewer resources spent. Ineffective campaigns reflect poor decision-making on where to spend resources, time, materials, and money. 

Lead scoring campaigns identify which leads need which resources. Do they need more information? Is there actually a chance they’ll convert? Are they ready to speak with a sales representative and make a buying decision?  



Lead scoring helps identify which stage your lead is in so you know what steps to take to move toward a conversion.

Lead scoring helps your marketing and sales teams identify which leads are ready to move forward and which leads need more nurturing. To keep your sales team focused on higher-quality leads, your marketing team should handle lead nurturing. 

When lead scoring shows a potential client is interested in your service but not yet engaging with your purchasing methods—by looking at your price page or searching for deals, for example—your marketing team will know they need to hold and increase their interest.

When leads reach a predetermined score, they’re automatically placed in nurture campaigns and receive ads, emails, and content specific to what’s most likely to lead them to a conversion. If they are early on in the decision-making process, your goal might be to nurture them with additional content to stay top of mind versus a more serious prospect who would receive more information about the benefits of your product.
Higher-quality leads
According to Salesforce, it takes six to eight points of contact to qualify a sales lead. It can take an additional four to six touches to close a deal. 

It is inefficient for your sales team to make all 12 points of contact. Lead scoring makes it easier for your marketing team to separate top-of-funnel leads from those leads that are further down the sales pipeline. 

If a lead score is high it means the given lead is on the cusp of making a purchase. They may be considering you versus another provider. Or, they may have just decided when they would like to purchase. This score signals to your sales team that this lead is worth significant effort because they have the highest likelihood of converting. 

The next step is to engage with high-scoring leads in ways that make them want to purchase your product. They are already interested in the type of product or service you’re selling. Make sure they know why they should choose you over someone else. What do you offer that your competitors don’t? What are your proudest success stories that would entice this prospect? Let them know what differentiates your product or service.
Higher conversion rates for sales
Using a lead scoring system allows your sales team to connect with the leads that are most likely to convert. Sales-ready leads won’t be passed over for ones that still need nurturing from marketers. Your representatives will know exactly which materials to present that are relevant to the buyer’s current choices.
How to implement lead scoring effectively
Spend the time to choose the best direction for your business. If your goal is to increase the speed at which your sales team converts, then amassing lower-quality leads will leave you lost. What are your goals for your business? Are you looking to acquire more leads, close deals more quickly, or spend more time with highly qualified leads? 

Once you know what your goal is, you can create a profile of your ideal lead. For example, if you are looking to increase your volume of leads, you will identify which demographics engage with your content the most. 

If your goal is to speed up your sales cycle, you will identify the markers of your leads that move the quickest from initial contact to a closed sale.   

If you want to ensure your sales team can dedicate the most resources to leads that are the most likely to convert, consult your sales log for past clients that had a high percentage of closing.

You might find commonalities between prospects with similar job roles, business sizes, or industries. Were you able to move forward quickly if your contact was the head of logistics? What was the annual revenue of leads that became clients after only six points of contact? Is your service more attractive to clothing stores, restaurants, or manufacturers? 

The more data points you can connect, the more precise your ideal lead profile will be, and the more efficiently you will be able to allocate your marketing and sales resources.
Prioritize based on past success
When building lead profiles, be sure to cover demographics, firmographics, and BANT (budget, authority, need, and time). 

Your sales team has better things to do than sell to a prospect who isn’t ready to buy. Make your prospect’s timeline a part of your scoring system so you know the best time to connect.

Demographics are your leads’ social and professional labels. Consider their location, job title, and function within the company. To achieve your goals, is it best to speak with the head of marketing or the VP of sales?

Firmographics are similar to demographics but focus on the company instead of the employee. Is the company located within your range? Have you successfully sold to companies of a similar size in the past? 

It will also help to consider your audience’s budget, authority, need, and time (BANT). Can they afford your service? Are you reaching the decision-maker? Does your service solve a need they have? How much time will you have to invest before they purchase, and how does that compare with your usual sales cycle?
Coordinate sales and marketing teams
It is vital that your sales and marketing teams are on the same page. Each team should use consistent terminology and have the same lead profiles in mind. Ensure the teams' goals and priorities align.
Determine how you will score leads
Your lead scoring model should be easy to follow and consistent between your marketing and sales teams. For ranking leads, some companies use terms like "hot" or "cold" and others use numerical points or a letter grade. 

Once you decide what the rankings are, you can establish scoring criteria. Marketo provides a thorough checklist for creating your scoring campaign. Be sure to include both positive and negative attributes. It’s important to know who is ready to buy, but it’s also important to know who not to invest time in any longer.

To get started, use clear, consistent attributes from past sales. Did most of them use a company email? Were they ready to buy within six months? Have they watched any of your webinars?

How many points you assign to each category is also important. For example, is location or company size a better indicator of the ideal customer? Combining meaningful criteria lead scores will reflect your ideal client and increase the efficiency of your sales pipeline.
Collect and apply feedback
As you implement lead scoring in your marketing process, it is important to continuously improve your scoring system. To check the effectiveness of your scoring method, check your sales log for leads at different stages in the sales process. How does someone who closed quickly score in your current system? How about someone who lost interest after viewing your pricing page or someone who took twice the average time to make a decision?

Adjust your scoring system along the way to reflect the results of your marketing efforts. You may find you were prioritizing the wrong attributes. Continuously improving your scoring methods will lead to higher conversion rates and increased revenue.
Why choose Marketo lead scoring for your business?
Marketo Engage is one of the leading marketing data environment services. With segmented targeting capabilities, Marketo Engage is well-suited to analyzing patterns of individual leads and entire accounts. Its versatility also includes in-depth customization options.

Integrates with your CRM
Marketo Engage can integrate with your current CRM, so you don’t have to rebuild from scratch to get the benefits of lead scoring. Marketo has native integrations for Salesforce and Microsoft Dynamics CRM as well as integrations for NetSuite, Oracle, SAP Cloud for Sales, and SugarCRM.

These integrations also allow Marketo to use the data you have already collected, and it can analyze your pipeline for patterns so you know what to look for in future prospects. 
Automates the marketing process
As you input new prospects into your CRM, Marketo takes your lead scoring criteria into account, helping your teams prioritize their contacts without having to dig through heaps of data.
Low maintenance
Marketo is run by Adobe as a third party, so upgrades and maintenance won’t bog down your IT department. 
Potential for more
Marketo Engage can use the data from your lead system and apply it to your digital advertising campaigns. 
Tools to get you started
Marketo Engage offers free resources to get you started scoring your leads, such as a step-by-step guide to setting up a scoring system. 

If you feel daunted by the idea of implementing lead scoring in your business, you’re not alone. Marketo found that 43% of their clients saw lead scoring as their most challenging project. This guide breaks down the four key steps new practitioners need to take to get started and experienced lead scorers to dive even deeper.

In the guide, you will find detailed directions for: 

 	Profiling the ideals customers to reach your business goal
 	Coordinating expectations, terminology, and uses for scoring between marketing and sales teams
 	Choosing the best markers for scoring your leads and determining how to weigh each marker
 	Setting up your lead scoring system for continuous improvement


Although all the steps are helpful, learning how to score your leads in step three is often the most valuable for business leaders. The guide breaks down how to evaluate the importance of your ideal customer’s characteristics, and then how to assign those characteristics a score. By assigning points for critical, important, influencing, and bad behavior, this section makes it easy for beginners to score their leads and turn those scores into sales and marketing objectives.  

These tools can help your business plan how to adjust the marketing process before making an investment. 

Every business could benefit from a more efficient sales cycle. By using the right lead scoring system, you can begin upgrading your pipeline to prioritize leads that convert to purchases. In fact, Marketo found that businesses could achieve a 40% increase in sales productivity from a 10% increase in lead quality. And it doesn’t have to be hard to take full advantage of lead scoring tools. Use these free guides to jump-start your research in discovering how your business can optimize its resources.

#### How Pardot automation rules improve your marketing strategy
Automation rules are set up to make processes that are normally done by hand much easier. Pardot will make a determination based upon a prospect’s score and other factors you have called out and decide if they meet the parameters you have set for the rule.

Pardot automation rules allow you to set up marketing and sales actions based on criteria you have selected. They help you use marketing automation to improve your overall business performance as it relates to lead generation, converting those leads and turning them into closed deals.

These rules help you target the right buyers, get valuable conversions, and foster beneficial engagements within your automation rule structure. Marketing automation can help save you lots of time and make sure you can use multiple criteria to define if you have the right lead score assigned to the right potential buyers and clients.
What are segmentation rules?
A segmentation rule is usually run once to help segment and further define your audience based on certain criteria you have set for it. This is one of the most valuable ways you can make this marketing asset work hard for you. You will find that being able to send out auto-responder emails as well as personalized follow-up engagement emails can significantly help with conversions and closing sales.

Pardot is a great marketing asset due to this feature. It lets you segment your audience into the correct groupings with a single action. There is nothing that takes away from your ability to manage leads and create new business opportunities more than having to review every single new interaction your business might see on a daily basis.
What is a lead score?
Lead scoring is based on the behavior of the buyer or potential customer. These engagements and actions will be given unique scores related to the parameters you have set. In other words, a completion action will rank higher than a simple engagement action might.

If you are able to sort each lead or prospect into its correct location and send it to the right team or salesperson without having to intervene, doing so will save you a lot of valuable time. Imagine having to assess and look at each lead that came your way. Lead scoring can help make your overall lead management process much easier to deal with on a daily basis because you can let the rules take care of the heavy lifting.

Ranking your leads and their behavior toward your set criteria can help you to define your leads better and engage with potential new clients more easily. This is a dynamic list that will constantly shift and change due to the leads and their behavior online. Setting a new rule for segmentation would be hard without a good idea of the lead’s score, for example. That is why this tool is very important overall for your dynamic list building and your needs with regard to lead generation.
How do you set automation rules in Pardot?
Adding marketing automation rules in Pardot is quite simple. You just need to head to the Pardot automation rules section of the menu and look for the automation rules. Then you will associate the rule with a group and you can use the lead’s score to govern the automation rules for things like completion actions.



Matching leads with automation rule functions is very important to make these automation rules work correctly. You can set rule criteria and also connect these rules directly to specific groups. There are lots of custom field options to use for these rules, and you will be able to create automation rules that handle all kinds of behaviors as well as data gathering needs.
How do I add prospects?
You add prospects within Pardot by simply selecting the right list you want them to be associated with. You can also choose to start a new list if this is a new kind of prospect. It's easy to manage prospects once you have added them, so you can readily move a prospect from one list to another.



These dynamic lists are a great benefit to your overall prospect management. Among the things they let you do is to locate a specific user, remove prospects, and define prospect relevance—all in the same location. This capability makes it easy to set rules that are related to prospects and their overall relevance as shown by your data collection and dynamic lists.
How automation rules help
Automation rules help you track things like completion actions, a prospect's relative score, and behavior that is engaged with specific form or function options. You will be able to identify prospects that are more relevant than others and you can also segment your prospect list easily with these actions.

Being able to track things like completion actions as well as prospect engagement can help when you are planning your next outreach campaign related to your brand. Automation rules can also direct prospects to the right sales team members and make sure they take follow-up actions related to each prospect on your list.

Using automation rules properly helps greatly reduce human errors. Tracking the behavior and interactions with each prospect on your list is far easier when you use in-place automation rules. It is one of the best ways to manage all sides of your lead generation and prospect management functions.

Pardot automation rules are valuable for business success
If you have not been using these valuable tools to your advantage, you have probably been missing out on conversions, sales, and other important events. Closing sales and connecting with prospects go hand in hand, and you need to make sure you use every advantage when you are managing your prospect lists and your overall brand outreach.

Using automation rules can save you a lot of time on a daily basis. You will also find that tracking and connecting with prospects will generate more sales more easily every year. When you use automation for your lead tracking, you will be able to over-qualify MQLs, which will improve your demo and close rates for your sales team.

#### How Switching Tasks Kills Efficiency in Email Creation
Staying focused on one task at a time is a key efficiency strategy, but in some email creation workflows it’s easier said than done.

At last year’s IHAF conference we learned it can take over 23 minutes for a team member who has been interrupted to return to the original task s/he was working on.  Imagine this, you have a developer who is being to work on a new project to update the company website, but mid-way through the day a request comes in to update an email that is scheduled to go out in a few hours. Your developer now has to stop what s/he is doing to make the update. Once s/he is finished, it will take over 20 minutes for her/him to get back into the groove of the original project. That’s an extremely inefficient work process.


 
Turnaround times impact results
As any content creator is familiar with, some of the best results come from last-minute ideas. Organizations can try their best to plan everything out each quarter, but allowing for time-sensitive changes is crucial. Just ask any marketer who developed a plan for 2020 that had to be totally re-worked in the wake of COVID-19.

Even without having to address the changing market needs in a global pandemic and economic downturn, organizations are asked to respond to unexpected changes all the time. Maybe a competitor launches a promotion, and your company is now tasked with shifting your campaigns in order to stack up in the marketplace. Maybe you discover a new metric that requires a big push to hit, or maybe you have to plan or make changes to a last-minute event. Agility and flexibility within marketing teams are no longer added bonuses -- they’re requirements in order to stay competitive.
Long production times will cost you
While occasionally an entirely new campaign needs to be created, a more common day-to-day occurrence is finding time-sensitive edits needed in campaigns that are already in the workflow, perhaps even nearly ready to go out.

The inability to turn assets around quickly can end up costing a business millions of dollars. As recent McKinsey research reported, “by accelerating the delivery of IT-dependent functions to marketing, [a global financial services] business was able to generate an extra 25 percent of revenue. That was worth $100 million per year. Conversely, for every week delayed in deploying a capability developed by IT, the business lost an estimated $2.8 million in incremental revenue.”
Common data collection practices make it hard to calculate time losses
Too often, we find that data reporting only focuses on results. However, without understanding the effort it takes teams to reach those results, we’re missing a huge piece of the picture. For example, If a company spends 20 hours on something to make $5 that’s not a good use of time, even if all the data shows is that they made a profit.

Without the right technology, it’s hard to see the full picture. Organizations need to take it upon themselves to be sure that they’re maximizing the focus they put on email creation – and this means investing in an efficient creation platform that will help eliminate the need for so many back-and-forth interactions between requesters and creators. If your organization is ready to stop creating emails at sloth speed, schedule a demo with Stensul today.

#### How Teams Conduct the Process Behind Their Email Marketing is More Important than Ever. (Gartner)
Last year, Gartner surveyed more than 350 marketing leaders from across the U.S., Canada and the UK to gain a widescope view of marketing organizational structures, from capability needs and operational priorities to the ways marketing leaders were redesigning their organizations for future growth. At the time, marketing leaders worldwide said they wanted to adopt more decentralized structures to meet their digital transformation goals.

In fact, 51% of the marketing leaders reported they were planning on launching decentralization efforts by 2022 to create more nimble work processes. For the marketing leaders wanting better organizational alignment through decentralization, Gartner emphasized the need for teams to prioritize and optimize their workflows.

“How your team works internally and externally is essential to ensure people are working in harmony,” wrote Gartner, “Evaluate instituting a marketing operations team and moving to agile styles of working to meet those requirements.”

While Gartner’s recommendations were meant for the broader marketing organization, establishing a marketing operations team -- and adopting agile work styles -- is a crucial component to creating seamless email creation processes. By embracing agility, businesses better position themselves to prioritize and optimize team workflows, a process they can lend to their email marketing efforts.
Marketing operations teams are becoming more strategic
Gartner’s survey found that two-thirds of marketing organizations now have discrete marketing operations teams in place. Many of these MOPs teams are taking on strategic elements of the business’ marketing strategy and owning, on average, 4.3 functions while supporting several essential disciplines.

“To keep pace with evolving consumer and business buying behavior, as well as the marketing landscape, the scope of marketing operations is broadening to improve the efficiency and effectiveness of marketing through people, process and technology,” claimed Gartner, “Gone are the days when marketing operations was focused solely on the ‘run’ aspects of the marketing business.”

One of the biggest insights from the survey was not how many functions marketing operations teams owned, but the number of functions that directly impacted a business’ email marketing programs, from campaign and lead management and workflow process development, optimization and documentation to project management, martech management and process governance and compliance.

To improve operational competence and efficiencies within the MOPs team, Gartner says marketing leaders need to focus their attention on, “Discrete operational functions and the workflows that will enhance communications, planning, collaboration, measurement and insights.”
More teams are adopting agile practices, but it’s not a silver bullet
One promising finding from Gartner’s survey: 75% of the marketing leaders polled had adopted agile techniques in some form or another to plan and manage work processes. Even with such high agile adoption rates, marketing leaders were still experiencing challenges when it came to marketing execution.

The most common weakness in terms of marketing execution cited by survey participants was a “Lack of team communication and collaboration,” followed by “Lack of process,” “Inability to quickly/efficiently adopt new martech,” “Lack of team agility and flex,” and “Poor organizational alignment” -- again, all issues that affect a business’ email marketing programs.

“The majority of respondents (68%) have not adopted all the tenets of formal agile project management methodology. Rather, they are using aspects of agile versus a formalized agile methodology, with more than a third defining their own agile approach,” wrote Gartner, noting this selective approach has its benefits, but also opens the door to the aforementioned challenges.
The ideal marketing organization model: Bring strategy in-house
To overcome these challenges and build an effective marketing organization, Gartner says marketing leaders need to, “Design for, cultivate and deploy internal marketing services for greater control and reduced third-party dependence on strategic activities.” In other words, marketing teams should reduce their dependence on external resources and dedicate more of their time and efforts to strategy and execution.

Stensul’s own research has found this to be particularly true with the email creation process. Our data shows most marketing operations teams spend 90% of their time on the production process, with 10% or less of their time going toward strategy, testing and activation. In fact, 80% of brands take more than one week to produce a single email -- underscoring not only how inefficient most email marketing creation processes are, but the amount of time spent on production versus strategy.

The MOPs teams that have moved up the curve in stensul’s Email Creation Maturity Model, have experienced significant benefits in efficiency, cost and results as they move through each phase of the maturity model. As teams become more collaborative and implement end-to-end marketing technology solutions that can be accessed across multiple business units within an organization, email marketing programs become more efficient and deliver higher engagement rates.

The marketing leaders surveyed by Gartner acknowledged their dependence on external agencies and third-parties, admitting they wanted to give internal teams more ownership over strategic activities while using agencies to fill in the gaps. According to Gartner’s findings, nearly 70% of the survey participants said they relied heavily on agencies to develop strategy and execute marketing programs, even though their “ideal model” was a shift to keep more strategy and execution in-house.
Need for decentralization and agility more urgent than ever
While Gartner’s report was released last year, well before the pandemic turned the economy upside down, it’s findings are arguably more pertinent than ever. Being nimble has become a key survival mechanism for businesses in recent months as marketing operations leaders are being tasked with launching digital transformation initiatives in record time -- all with teams now distributed remotely.

Gartner’s recommendation to “prioritize and optimize team workflows” is prescient in a nearly haunting way when considering today’s current work environments. As marketing operations teams have experienced significant increases in the number of requests they are receiving, MOPs team leaders are quickly realizing the benefits of decentralized processes and looking to adopt more agile practices.

This is especially true when it comes to the MOPs teams managing email marketing requests. With send volumes higher than ever, it has never been more crucial for marketing operations leaders to establish an agile work environment and implement marketing technology solutions that streamline the email creation processes and enable collaborative work environments across various teams regardless of their geographic location.

To learn more about the Email Creation Maturity Model, download the whitepaper now, and watch the webinar.

Learn more about why transitioning to agile marketing and embracing agility are digital marketing musts.

#### How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]
Anita Brearton has been part of the martech community since its start. In addition to being the co-founder and CEO of  the marketing technology management platform CabinetM, she is a highly sought after speaker, columnist for CMS Wire, and member of the Boston angel investor group Golden Seeds.

When people want the inside scoop on what's happening in the martech industry, they ask Anita. That's why we couldn't be more excited that she took the time to answer our questions about the industry in an interview conducted over email by our SVP of Marketing Geoff Smith.

The conversation was so insightful that we had to split it into two parts. In today's installment, Anita shares what she's learned during the past year, how the martech industry is changing and where email solutions fit into it all.

Geoff Smith: Before we dig into current martech trends, how have you and your team managed all the challenges presented during the past year? Any lessons learned you can share? 

Anita Brearton: All in all, we’ve done really well as a team over the last year. We were used to working in a hybrid office/remote way so the transition to fully remote was painless. The two big challenges for us were team members contracting Covid which was really scary, and having our sales pipeline disappear at the beginning of the pandemic.

With regard to Covid impacting team members, we quickly adopted a “health first” approach to managing the company and made it clear that recovery was more important than any task on the to do list. Fortunately, everyone affected on our team eventually recovered – we count ourselves lucky.  This experience made us doubly cautious in lockdown and reinforced for us the importance of putting health first. It also showed us that we could do that without the company falling apart.

The second challenge took a lot longer to work through. Our business ended up essentially on hold for six months.  We understood that our prospects were struggling to adjust to working remotely, managing remotely while at the same time dealing with their children’s needs and educational requirements.  In recognition of this we made a conscious decision to not worry about revenue and to just offer whatever help we could to make their lives a little easier.

Our customers and prospects called on us for all sorts of things, but mostly to help them find the information and resources they needed to support their arguments for new technology or a change in strategy.  We used to joke that we were becoming the “Siri for martech”.  After six months, our pipeline came back to life and we realized that the work we’d done for our customers would have value to the industry as a whole.

In Q4 last year we launched a portal to “all things martech”, LibraryM, to make it easy to find information, data, and resources related to marketing technology.

Lessons learned: 1) We have a very engaged industry with a lot of people contributing their time to share their insights and data.  2) Ours is a collaborative industry, we are happy to have anyone work with us on LibraryM, but beyond that there are podcasts, panels, and community organizations working to help everyone be more successful. I can’t imagine being in any other industry!

GS: How did you come to be part of the martech industry? 

AB: I’ve been in marketing my entire career (long before there was a martech industry).  Prior to founding CabinetM, I was the interim CEO of an eCommerce startup. While there, I received a crash course on how martech impacts revenue growth and cost of customer acquisition.  As I left that job, the martech industry was exploding and I thought that there would be value in helping companies find the technology they need.

We spent nine months doing market validation and heard from companies big and small that though finding technology was hard, managing the technology they had was virtually impossible. Solving that problem became the genesis of the CabinetM platform.  Today, the CabinetM platform makes it easy for companies to manage all the details related to the technology they use to acquire, engage, and retain customers.  Our customers are typically managing 50 – 250 products and need to report on utilization, performance, ROI, and spend.  For small businesses using 25 or fewer products we offer a free less-featured version of the platform.

GS: CabinetM's directory includes six different email marketing technology categories. I'm curious what you've seen as far as how marketing operations teams are leveraging these technologies and where they fit into the overall martech stack. 

AB: I’m actually surprised that we don’t have more for email marketing categories — it amazes me all the purpose-built technology available to help users create, optimize, send, and assess email marketing programs.  It’s not unusual to see products from each of these categories included in martech stacks, though you may be surprised to know that it is also not unusual for companies to be using more than one product within each category.  We’ve seen stacks with as many as six email marketing platforms.

As we look across stacks, we see that virtually everyone has Google Analytics in their stack along with a collection of social media channels and supporting products.  They also have some sort of marketing automation platform (small companies often use their email platform in this capacity) and a CRM.

Large companies almost always have a Digital Asset Management system, and increasingly some variant of a Customer Data Platform (CDP).  Once you get past that, stacks quickly turn into snowflakes — each one different than the next.  We have a database of 15,000 products that our users can drag and drop into their stacks but invariably, every time we sign a new customer, they ask us to add 10-20 products to the database that we don’t have.

GS: What are your thoughts on how martech will evolve over the coming years? What are the biggest trends you see taking shape right now? 

AB: The martech landscape will continue to grow in number of products, not because of new additions but rather due to the fact that we haven’t yet uncovered all the products that currently exist.  At CabinetM we track new product announcements, and to maintain our database, the number of companies that close in any given year.  Off the top of my head, I’d say those numbers are currently about equal.

Companies that tend to close are those in crowded spaces or whose functionality is more a feature than worthy of purchasing a full product. The big players in this industry: Adobe, Oracle, IBM for example, are all acquisitive — we’ll continue to see them build out their product portfolios through acquisition.  One of the things that’s really exciting about being in the martech industry is that as long as human behavior keeps changing (driven by new ways to communicate or our general environment), there will always be fuel for innovation.

Be sure to read the part two of our interview with Anita where she digs into the challenges of managing and implementing your full martech stack, which teams own martech versus the ones managing it and what she's most looking forward to in a post-COVID world.

‍

#### How the Stensul Gen AI-powered Spelling and Grammar Checker can elevate your email game
That email containing a handful of tightly worded paragraphs, each designed to move subscribers further along their customer journey, will get the wrong reaction if it contains spelling errors or grammar mistakes.

However, the Stensul generative AI-powered (Gen AI) Spelling and Grammar Checker can elevate your email game and ensure your messages are error-free and thoroughly professional.
Revolutionize your writing with AI-powered Spelling and Grammar Checker
The Stensul Gen AI-powered Spelling and Grammar Checker lets you overcome the limitations of traditional spellcheck tools, which only highlight spelling errors and not grammar mistakes. The advanced algorithms used in the Stensul Checker can detect and correct grammar, punctuation, and spelling errors in real time, making it a powerful tool for you and your email team, ensuring your communication is precise and accurate.

With this Stensul Gen AI-powered tool, you can elevate your email game by being able to communicate “glitch-free” with your colleagues, clients, and customers.
Say goodbye to typos with automated spelling and grammar assistance
Typos are common in emails and can significantly impact message clarity and professionalism. However, with this Stensul tool, you can say goodbye to typos and other mistakes that diminish the impact of your emails. It detects and corrects typos just milliseconds after you’ve pasted the body text of your email into the tool. It also suggests alternative words or phrases, helping to improve your writing skills and enhance the message's impact. 

The Stensul Gen AI-powered Spelling and Grammar Checker is a powerful resource that can elevate your email game and improve your communication skills. By using this tool, you can avoid typos, correct grammar errors, and enhance your vocabulary, making your messages more professional and effective. So, if you're looking to take your email communication to the next level, try the Stensul Spelling and Grammar Checker today. It’s available here and free to use. Go ahead and say goodbye to being tripped up by a typo.

#### How thorough is your email QA process?
No matter which phase of email maturity your creation program is in, you probably already put a fair amount of emphasis on email quality assurance, commonly known as “QA.” However, we often see that teams in earlier phases of email creation maturity are so pressed for time that most of their time is dedicated to crafting the email, leaving a very limited amount of time for strategy and execution, including QA measures.

QA is an essential part of any Creation Operating Model. And as AI becomes the driving force for many teams, it becomes even more essential (more on that later).

But what does QA look like in practice, exactly, and why is it so important to prioritize? Read on to find out.
The benefits of QA
Your brand’s reputation is reflected in the quality of the content you put out, including your emails. More than reputation, though, your brand could be held liable if an email or information is not compliant.

Yes, you never want to be seen as sloppy or constantly sending broken emails. It's a mistake your organization just can’t afford to make. AI makes it easier than ever to streamline historically tedious tasks. If you’re not thinking about how to progress from manual, slow, ‘humans need to QA every last thing’ processes, your competitors almost certainly are. Your ROI will also suffer without QA: Just one broken lead generation link can cost your organization huge amounts of money.

Let’s take a look at how to implement exceptional QA and ensure type of costly mistake doesn’t happen.
Understand the different flavors of  “QA”
Rightly so, “QA” means different things to different people. In order to avoid getting lost in translation, make sure QA priorities are clear across the entire organization. A designer might only be QAing for brand guidelines (colors, fonts, spacing, overall look and feel) while someone in deployment or campaign operations is focused on deliverability and personalization tags.

You might hear terms like “technical QA,” “brand QA,” and “design QA,” all of which are valid differing forms of QA. It makes sense that different team members will QA based on their roles and responsibilities, and it’s not a bad idea to break up the process like this.

Just make sure each team member knows exactly which QA aspects they’re responsible for and has an idea of how their QA is part of the overall protocol. It’s not uncommon for some items to fall through the cracks if you have different people checking for different things.

Consolidate your comments among team members into one collaborative place. Stensul allows you to collaborate in real time and:

 	Leave contextual comments directly in Stensul
 	Keep all reviews and approvals in one singular place
 	Share proofs seamlessly with your team

Adhere to a checklist‍
One of the first steps you should take in establishing good QA is building a checklist. Depending on the stakeholders involved, you may have a couple checklists. In general, the more things that you can use technology to automatically check for rather than requiring a human to do each time, the better. People want to send perfect emails, but we know all too well that folks are often rushed and occasionally a mistake happens. The items on your lists can very slightly based on your email needs, but should include things like:

 	Test your links: Make sure that none of your links are broken or accidentally lead to the wrong web page. Not only is this an awkward blunder, but it means recipients won’t be able to access the destinations you’re trying to point them to in the first place.
 	Preview desktop and mobile versions of your email: Since approximately 62% of all emails are opened on a mobile device (and this number is rising), ensure that your email looks good in a mobile layout. If your file size for images is too large, your email’s load time will be increased, and buttons or links should be easy to press with a finger (a string of tiny social icons are usually a common culprit in this area). If you use a professional email creation platform with the proper guardrails implemented, you probably don’t need to render test your email on every possible version of every device, every single time you create a campaign, as often generic desktop and mobile will suffice.
 	Check your link tracking parameters: If you’re tracking your links (which you should be!), make sure that your parameters are all correct, including the exact string you need to use, the letter case, and the ‘?’ and ‘&’ symbols.

Ensure brand governance and ADA compliance
Every email must adhere to both brand governance and ADA compliance rules. ADA compliance is a legal matter, and failing to adhere will also cost you dearly. The best way to ensure that ADA regulations are all accounted for and every design element lines up with brand guidelines is to work with an email creation platform like Stensul that automatically enforces brand guidelines and ADA regulations, so that designers and developers aren’t tasked with an extra layer of time-consuming work with every deployment.

This is where technology comes in. Your creation software should include helpful QA capabilities, like automatically setting up your text in the correct fonts and offering templates that are pre-designed with your brand’s colors and logo, to help alleviate the manual QA work required of your team members.

Utilizing a platform like Stensul takes the headache out of QA by automatically employing QA measures like ADA regulations, brand governance, and optimizing emails for both desktop and mobile.
QA in the age of AI
For many teams, AI-powered content is game-changing. Although tech evolves at lightening speed, the Creation Operating Models that historically rely on back-and-forth QA remain stuck in the past.

Adding in defined guardrails into a Creation Operating Model means teams are now working in a state where emails aren’t sent out directly, but rather final checks are made in one place to ensure compliance. Think of this this way: The guardrail addition allows content to be fully mocked up so that production teams don’t have to do that work anymore and can focus on automations, dynamic content, and strategy that drives lift in the program.

And with the rise of generative AI tools, this model is more important than ever.

To learn more about exactly how Stensul will help your team whip through your QA checklist in record time, schedule a demo with one of our platform experts.

#### How to Avoid Martech Bloat
We all love playing around with WebMD and diagnosing ourselves, so this is no different!

Martech bloat can be a huge roadblock for organizations who were just hoping for a more streamlined, simplified structure through the power of modern marketing technology.

Don’t suffer in silence any longer, check out the symptoms below and seek help.
What is martech bloat and do you suffer from it? 


Image by Carles Rabada on Unsplash
Martech bloat occurs when an organization invests in too many marketing technology tools for its own good, making operations needlessly complex and minimizing ROI.

Symptoms of martech bloat could include:

 	You don’t have a core, central platform (e.g. Marketo, Salesforce, Hubspot etc.) that acts as your hub, with the other accompanying technology acting as the spokes
 	Your data is all over the place, living across a bunch of different systems
 	You're failing to analyze this data, or you’re having difficulty trying to transfer it to an analytics platform
 	You spend far too much time creating processes to compensate for all of this martech, rather than moving the business forward

Nowadays, the average martech stack contains a dizzying 91 cloud services, so how can marketers separate the essential from the nice-to-have?
How to simplify your martech stack 


Image by Kai Oberhäuser on Unsplash
We’re not talking about going back to the Stone Ages, we’re just suggesting some changes that will significantly streamline your stack.

Mark Gonzales, Senior Director of Customer Technology at Elicit, told CMSWire that a common challenge is that every marketer wants the “best-of-breed” technology for their specialty. “The email team will buy the best email tool, the social team [will buy] the best social tools, the digital marketing team [will buy] the best digital placement tools [and so on]. There’s no single platform that does it all on the market without significant compromises.”

Stop thinking in silos and start strategizing together. Lay out a martech roadmap that includes both your current needs and any long-term goals or needs. Within this roadmap, determine how these systems will all work together, how data will be transferred, and how your central hub will work with your spokes (i.e. tools).

We recently spoke to martech icon, Scott Brinker, who believes that these central systems will continue to consolidate.

“I think one of the things we’ll see is increasingly there will be a relatively small number of tent-pole solutions, these central systems of record that companies use as the foundation for their martech stack.”

“At the same time, almost all of these tent-pole solutions, all of these major marketing platforms, are truly becoming open platforms. They’re opening up more APIs, they’re creating programs to interface with third-party developer ecosystems. I think what that’s going to enable now is an incredible explosion of further entrepreneurial innovation around more specialized solutions that become much easier for marketers to plug into these platforms.”

His martech vision is that we’ll end up with the best of both worlds, the stability of a central hub paired with the diversity of specialized solutions.
How can I cut the cord? ‍


Image by Zhen Hu on Unsplash
Sick of feeling like the heroes that have to battle every evil comedian or orc army that comes up?

It’s all about setting boundaries, as Dr. Phil would say.

Start by controlling access to certain platforms and tech, and set guardrails within them to ensure the right people are working on the right tasks under the right permissions.

Additionally, by simplifying your martech stack and ensuring that all the tools work cohesively together, you’ll find that marketers won’t come up against as many obstacles as before.

To read the full interview with Scott Brinker, check out our blog here; Marketing Masters: Scott Brinker Reveals the Future Martech Roadmap.

#### How to Be a More Strategic Email Marketer
Email marketing strategy is the bedrock of any email team but its importance is often overlooked.

Why does this happen? Most email marketers are so strapped for time that they don't have the bandwidth to think about strategy, they're just trying to blast out the next email. So how can they ensure they continue to act while also thinking strategically?

Below we’ll detail why you need an email strategy, and how to incorporate that strategy into your day-to-day email marketing.
Why you need an email marketing strategy 


Image by JESHOOTS.COM on Unsplash
As Sun Tzu said in The Art of War, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

While 82% of B2B and B2C companies use an email marketing strategy, a staggering 51% of B2B marketers say the lack of an effective strategy is their most significant barrier to email list success.

Both your strategy and tactics need to be at the forefront of your email marketing efforts, supporting and complementing each other.

There’s no point investing in email marketing tools and tactics that won’t help you reach your strategic objectives.

So how can you implement and stick to an email marketing strategy?
Thinking and acting more strategically 


Image by Startaê Team on Unsplash
Before you send out that first email, work out the strategy that will drive everything you do.

Basically, figure out a plan that details who you want to reach (your target audience), how frequently you want to reach them, and what actions you want them to take after reading an email.

These factors will all inform your strategy’s main objectives and KPIs (key performance indicators). By setting these objectives and KPIs early on, you’ll be better able to track how well your emails are performing, and whether you need to make a change.

Once you’ve done that, your strategy should stay front of mind whenever you’re creating a new email campaign.

Every email should align with your strategy and do it’s part to reach the strategy’s main objectives.

At each stage of the email generation process, take a moment to consider how this task or project connects back to your strategy. If you can’t see any strategic link, then you’ve got a problem.

For more information on how your email strategy and approach influences your results and ROI, check out our blog; How to Increase ROI by Changing Your Email Marketing Approach.

#### How to bounce back from emails that bounce back (and make sure it never happens again)
Crafting the perfect email for a bulk list of subscribers can be a tedious task. As a marketer, you always want to do everything in your power so your emails won’t bounce.

Email bounce backs are still bound to happen from time to time. The real issue occurs when it becomes a common occurrence. When bounce-back rates are high, email marketing metrics are negatively impacted, which can be frustrating and draining.
Getting to the bottom of bounce back
Before we address troubleshooting, impact, and ways to prevent bounce backs, let’s review the basics of email bouncing.
What is a bounce-back email?
An email bounce back is an automated message sent from the service provider to inform the sender the message cannot be successfully delivered to the intended recipient. How to spot one? If you’ve ever received a reply within seconds of hitting “send,” there’s a good chance the email you sent has bounced back and triggered an automated response. 
Why do emails bounce back?
There are a variety of permanent and temporary reasons for emails bouncing:

 	Full inbox—When a recipient has a full inbox, the server may not allow an email to come through.
 	Large message—When the content within the message, including the file attachment, exceeds a given limit, the content may be too heavy to be pushed through.
 	Email blocked—If you’re the sender and have been blocked by a recipient, you’ll receive a bounce-back email indicating rejection.
 	Undeliverable email—When a server or email address is no longer in service or is under maintenance, you’ll likely get a bounce back.
 	Attachment detected—When you send out a large attachment or an unusual origin or file name, the receiving server may consider it a virus or spam.

In marketing, bounces can place a damper on the time and effort a business puts into generating performance. Emails that bounce back can affect metrics like engagement of recipients on the email list.

Receiving the word “error” doesn’t mean you’re automatically defeated, however. Here’s how to bounce back from an email bounce back.
Understanding bounce definitions
Although you may have gotten an email back with the word “error,” it’s not a total loss. There are two definitions that every email marketer should be aware of:

 	Soft bounce—A soft bounce is when a temporary issue has occurred like a full inbox, the server being down, or an email change.  Typically, you can try again after a while and send the email successfully.
 	Hard bounce—A hard bounce is when an email automatically returns to the sender. This rejection typically occurs when an email is no longer active, contains misspellings, or when someone has blocked an email.

How to reduce the email bounce rate
The email bounce rate is the percentage of emails that were categorized as undeliverable. 

According to Campaign Monitor, a 2% or less bounce rate is an acceptable benchmark for an email campaign. Although 2% is acceptable, this rate should be as low as possible. A low bounce rate means the message to the intended audience has at least been received, increasing the chance of interaction.
Calculate your email bounce rate
Calculating the email bounce rate can provide the general direction of what you need to work on to recover quickly. To calculate email bounce back rates, use the following formula:
(Number of Bounced Emails / Number of Delivered Emails ) X 100
Now that you’ve had the chance to calculate your bounce rate, you might be wondering what you can do to prevent seeing the word “error” (and keep your percentage low).
Clean your email list
Although it’s tempting to have a long email list, maintaining a clean email list removes abandoned or inactive email addresses. Doing so helps prevent hard bounces and poor email open rates. You can clean your email list by viewing who is active or inactive in opening emails.
Send emails regularly
Sending regular emails doesn’t mean spamming recipients. It simply means timing emails in a campaign frame that will be sent through a service as if a human sent it. If you send out emails yourself, it’s best to make note of consistent email times. Alternatively, if you use a platform like Eloqua, you can set up automated emails to your email list.
Segment emails
Marketing platforms usually allow you to view the most engaging email recipients on your list. Reaching out to these emails first can yield good results and give your email a good reputation score if you're using an email platform. Don’t forget to use strong headlines to increase email open rates.
Double-check for typos
A primary reason for email bounce back is due to errors in typing out email domains. Always double-check for typo errors, especially when it comes to the .com.
Don’t exceed the authorized sending amount
Some email providers allow senders a specific sending limit each day, and if you’re scheduling too many, you may likely be causing a bounce back to your account. 

Some of these tips can help you when calculating email metrics like click-through, unsubscribe, or email open rates. These can all impact successful email deliverability that leads to successful marketing.
Other ways to limit bounce back
As of 2021, there are 4 billion daily email users, making email marketing more valuable than ever. You can use this free and convenient way to reach customers via email marketing to its full extent when campaigned correctly.
Use Stensul ‒ the platform for collaborative email creation
Emails that are designed carefully and mapped out with a specific call to action or a theme can make all the difference between engagement to action. If you’re looking for a way to optimize your design, view metrics, and understand your email campaigns better, check out Stensul.

Stensul is the platform for collaborative email creation. It lets you skip the coding to seamlessly integrate into your workflow, messaging, and more. With Stensul, you’ll save time and money. 

To learn more, schedule a Stensul demo to see how it can transform your email creation process.
Review your email metrics
There are critical components to crafting an email like a call to action or high-quality photos that are optimal for opening, but it doesn’t matter how it’s composed if it’s not received.

Although it is not entirely possible to avoid bounce back, viewing email metrics like click-through rates and conversion rates to strategize an email campaign can make a difference in reducing the definition of bounce back because these rates show who is active in your email list.

#### How to build your ideal campaign ecosystem with Stensul + Salesforce Marketing Cloud
The creative team is waiting on approvals from legal. Marketing is trying to sync with the data team to pull audience lists. And then there’s the endless back-and-forth between your content team and the external agency, which is tweaking the designs. All of it’s happening while you’re trying to keep track of every detail through email threads and spreadsheets. It’s like herding cats, only harder.

That’s when the cracks start to show: campaign creation slows down, costs start piling up, and personalization—well, that becomes a dream rather than a reality.

But what if the campaign process didn’t have to feel like chaos? What if every team could work in harmony, within a unified system, and you could scale personalized campaigns effortlessly?
Getting to the root of the issue
Campaign creation is rarely a one-person job. It’s an orchestra of creative, marketing, and operational players, each contributing their part. But as any conductor knows, without harmony, even the most talented musicians can struggle to perform.

In many large enterprises, the discord begins when teams rely on separate tools, with little visibility into what the others are doing. The creative team works in one platform, legal in another, while marketing is buried in its own spreadsheets and email clients. This disjointed approach causes delays, drives up costs, and makes scaling personalized content feel like a distant goal.

Now imagine a conductor (that’s you) who can bring all those pieces together into a single, seamless flow—where the creative process moves from concept to completion without ever hitting a sour note. That’s what happens when you integrate Stensul into your ecosystem.
A symphony of tools, working together
With Stensul at the center of your workflow, creating and approving email campaigns becomes a collaborative, fluid experience. Here’s how it plays out:

You start in Stensul, where your team can quickly design on-brand emails with easy-to-use templates. You can customize everything from subject lines to dynamic content for each audience segment, but without the heavy lift. The best part? You don’t need to rely on developers to make it happen.



Next, you integrate Workfront, Asana, or whatever work management tool your team prefers. Instead of chasing approvals and updates across multiple systems, everything is synced. Tasks move seamlessly from one team to the next—legal reviews the copy, the marketing lead signs off, and the creative team makes any last-minute tweaks. Everyone knows exactly what stage the campaign is in, and no one is left wondering, “Who’s got the ball?”



Once the email is approved and ready to go, it’s pushed directly into Salesforce Marketing Cloud (SFMC)—ready to be deployed across automated journeys and targeted lists. The entire process, once a tangle of tools and teams, is now streamlined into a single, cohesive flow.


From chaos to control: the power of integration
So, what does this integration mean for you? First, it means efficiency. No more ping-ponging between platforms or wondering who’s handling what. Your teams are working together, not in silos. Campaigns that used to take weeks to develop and approve now move through the pipeline smoothly, reducing both costs and delays.

Second, it means consistency. When your creative, legal, and marketing teams are all working in sync, you eliminate the risk of errors slipping through the cracks. Every email stays on-brand, every time.

And finally, it means you can truly scale your efforts. Personalization becomes scalable, not a manual task that bottlenecks your process. Whether it’s sending a one-off email to a niche audience or launching a global campaign, your team has the tools to execute with precision and speed.
Your ideal campaign ecosystem is within reach
In an ideal world, every campaign would be delivered on time, on-brand, and on budget. And although perfection may not exist, with the right integrations in place, you can get pretty close.

By connecting Stensul with SFMC and your preferred work management platform, you’re creating a unified ecosystem where creativity and efficiency coexist. No more chasing down approvals, no more inconsistent quality, and no more delays. Just campaigns that are ready to launch—and succeed.

Ready to see how Stensul can bring harmony to your campaign process? Request a demo today and let’s set up your ideal campaign ecosystem.

#### How to Communicate With Customers Around Valentine's Day
It’s the holiday that chocolate, card, and jewelry companies love, but don’t make the mistake of overlooking this holiday.

Whatever your business, Valentine’s Day is a great opportunity to reach out to customers, build brand awareness, and deliver some special offers via Cupid’s arrow.

So what’s the best way to communicate with customers this Valentine’s Day, and why should your brand care?
Love is in the air, and our wallets


Image by Michael Fenton on Unsplash
According to Marketing Profs, around $18.9 billion is spent each year for Valentine’s Day and almost half of consumers state that they’ll begin Valentine’s Day shopping in early February.

The U.S. National Retail Federation backs this up with consumers spending on average $130.97 on their significant other for Valentine’s Day.

Not to mention, 3% of pet owners give Valentine’s Day gifts to their pets amounting to almost $700 million each year!
Put your brand out there, don’t fear rejection 


Image by Evan Kirby on Unsplash
With couples, single people, and pet owners alike celebrating Valentine’s Day, brands need to get on board and start speaking the language of love.

Don’t just send a simple Happy Valentine’s Day message, try to be creative with your subject line and body copy and tie it back to your brand and product offering.

Offering gift and card ideas, personalized greetings, and using a heart symbol or the word “sweet” were the key features in the highest performing subject lines for Experian Marketing Services.

Remember to make the most of your email design by incorporating love-related imagery and design elements into your email campaigns. It doesn’t have to be all reds, pinks, and hearts either, don’t be scared to think outside the box.

When sending your email, remember to segment your list to ensure you’re delivering the most targeted messaging possible.

Whether you’re segmenting for gender, age, or location of your subscribers, these are all differentiating factors that could boost the effectiveness of your Valentine’s Day emails.
Love is all around, whether you’re Facebook official or not 


Image by Aziz Acharki on Unsplash
While it’s easy to target couples around Valentine’s Day, don’t forget about the single people in your database.

Unattached people shouldn’t be overlooked either, with 50% of all Americans identifying as single and 25% of those people planning to celebrate the holiday.

They might not be gushing on Instagram about their significant other, but the single ladies and lads out there are just as ready to celebrate themselves and the ones they love this Valentine’s Day.

Make sure your messaging celebrates love in all forms, whether someone is single, looking, in love, or some variation of the above.

Love is all you need this Valentine’s Day, but a great email marketing strategy doesn’t hurt either. Happy Valentine’s Day everyone!

#### How to convince your CFO of the value of efficient email creation
In today’s business world, it’s important to recognize that CFOs aren’t just numbers crunchers. They’re actually focused on driving change that positively impacts ROI, performance, and growth. They’re willing to spend money to make money, especially when it means greater efficiency and better results.

So, as an email pro, whether you call yourself a marketer, a MOPs professional, or even a CMO, ask yourself: Is your current email creation process too complicated, time-consuming, and costly?

If you answer “yes,” you realize that with an efficient email creation process, your team has time to optimize email performance that impacts the business. If your answer was “no,” it’s even more important to keep reading.

By embracing the view that your email creation process needs to be efficient, you can better have your CFO, or whoever heads finance in your unit, embrace it too. 

Here are four suggestions to help you make your case.
1. Show your CFO the numbers


Your CFO wants to see the numbers. If it takes weeks to create a marketing email, provide evidence of how it can take a few hours, freeing up team members to handle higher-value work. If your team can only manage a small number of email requests or push out a limited volume of emails, show examples of how an efficient approach lets you quickly scale to meet demand—without an increase in headcount. 
2. Explain how to make better use of what you have
Show your CFO how effecting a change in your email process can make better use of the tech assets already in your martech stack through a series of integrations that lets you gain even more value from those applications.
3. Build a democracy, not an empire
Moving to an email creation process that puts a premium on productivity, not specialized technical skill, changes it from one with limited capabilities to one with greater capacity and versatility. This change enables your organization to produce more quality emails quickly. 

The message to your CFO is you’re looking to build a massive benefit for your company, not an empire for yourself. Such a shift doesn’t mean you and your team will lose control. You’ll have tighter supervision with a process that employs robust guardrails to maintain branding, design, and content controls, including legal language in footers.
4. Put an email creation platform at the center
The way to achieve the change you seek is to put an email creation platform at the center of your process. 



An email creation platform simplifies and speeds the entire creation process—from developing the design concept to uploading the email for deployment. In particular, it significantly shortens the review and approval routine.

An email creation platform creates a single, collaborative work environment that lets people—even those with little or no coding skills—efficiently create quality emails that maintain all corporate branding and regulatory requirements in minutes. It easily scales as the demand for email grows, without needing to increase the size of your team, be they full-time employees or outsourced services.                                                                                    

In addition, an email creation platform will integrate easily and securely with adjacent technology in your martech stack. This integration lets you gain added value from capabilities like libraries, live content, dynamic content, link tracking, messaging, workflow, or whatever leading MAP/ESP your organization might use.

For more insight on making the most of your conversation with your finance head, download the Stensul eBook, How to talk to your CFO about email creation. This eBook also includes bonus content—slides to help you present your case convincingly.

#### How to craft compelling CTAs
One element of email marketing that can be a real challenge is crafting a compelling call to action (CTA). 

You know email marketing is a powerful tool for finding customers, building relationships with them, and getting them to buy—with frequency—over time. However, you also know it’s practically for naught if your subscribers don’t click on the CTA to take the next step down the sales funnel, sign up for a newsletter, or register for an event.

Crafting compelling CTAs can be a daunting task. With the right strategies and techniques, you can master the art of email CTAs and boost your click-through rates. So let’s explore some of the best practices for crafting awesome CTAs, overcome common email CTA challenges, and help you create emails that convert. 
Three CTA "do’s" that drive conversion

 	 Be clear and concise—Use simple language and avoid jargon. Make sure your CTA is utterly comprehensible and understandable. Use action-oriented language like "Download" or "Register Now." 
 	 Make it prominent—Your CTA should be easily visible. Use a contrasting color, bold it, or add white space around it to draw attention. 
 	 Create a sense of urgency—Phrases like "Space is limited" or "Download now" can encourage subscribers to take action immediately. 

Three CTA "don’t's" to avoid conversion problems
It’s okay to get frustrated trying to write the ultimate CTA. It is rarely an easy creative process. Here are some common challenges marketers face while crafting CTAs, along with tips for overcoming them:

 	 Too many options—Your email can confuse the reader and dilute the effectiveness of your CTA if it contains too many choices. Instead, focus on one primary action you want your reader to take. 
 	Being too sales-y—CTAs that are too pushy can turn readers off. Instead, provide readers with relevant information, value, and benefits to make them want to take action. 
 	 Being too vague—Vague CTAs such as "Click here" or "Learn more" give readers no reason to take action. Instead, provide specific information, such as "Get your free trial" or "Download your eBook now." 

Get options quickly with the Stensul AI-powered CTA Text Generator
One thing that rarely changes when it comes to email marketing efforts is the deadline for the first send date. This deadline may weigh on you when you struggle to find a CTA that will prompt subscribers to do what you want them to—click-through. 

Stensul harnessed the power of generative AI (GPT-4) to let you produce five CTA alternatives to what you may have created. It does it all simply and speedily—in mere milliseconds. With that time savings, you can test which CTA will work best against your target audience. 

It’s an easy process, too. Just enter the text of your email, the nature of your company, the market you pursue, and the tone you want to use. In an instant, you’ll have five more CTAs to consider.

Crafting compelling CTAs is an essential skill for every email marketer. By following the best practices and overcoming the common challenges cited above, you can create emails that engage your readers, entice them to take action, and ultimately drive conversions. And with the Stensul AI-powered CTA Text Generator, you can do it faster, easier, and maybe, better.

You can use the Stensul AI-powered CTA Text Generator here and learn about other tools in the Stensul AI-powered email toolkit.

 

#### How To Create Email Branding Consistency
A company’s brand—its identity—means everything when it comes to reputation, perception, trust, and value to customers. But if a brand is inconsistent, it can damage its image and lead to confusion, erosion of trust, and loss of market share.

Brand consistency was easier during Agassi’s endorsement days. Today you’re dealing with significantly more marketing channels. And for a large enterprise with multiple brands, franchises, regions, and business units, maintaining consistency in global marketing is an even greater challenge.

How much of a challenge? According to an American Marketing Association study, 25 percent of marketing executives consider brand management their most significant challenge.

But that’s where technology comes in. Implemented properly, it can help eliminate the complexity in distributed marketing by improving consistency, communication, speed, and execution. Here’s how marketing technology can improve your company branding:
1. Ensures consistency


‍Image by Geran de Klerk
If anyone knew how to build a strong global brand, it was Steve Jobs. There’s a story from 2008 where Jobs frantically reached out to Google’s VP of engineering with an emergency—the yellow gradient of the Google icon on the iPhone was incorrect, and it needed to be fixed.

Sure, it seems like Jobs was a little extreme. But research shows that a signature color increases brand recognition by 80 percent. So Jobs was crazy—about consistent branding.

Inconsistent branding can impact customer perceptions of your brand and can distract from the core marketing messages. In decentralized marketing environments, it’s easy to have a mishap.

Whether it’s a local sales rep grabbing an old version of a logo for a promotional email, or a franchise’s copywriter straying from the established voice and tone guidelines in a social media campaign, your company could inadvertently be sending conflicting messaging across different mediums.

Technology can help bring consistency to the marketing operation. Tools built for collaboration can eliminate mistakes of ad hoc campaigns by simplifying oversight, providing custom templates, and keeping updated image and logo libraries in a single platform. That way, everyone, regardless of location, is on the same page.
2. Better communication and workflow


‍‍Image by Rawpixel.com
Since distributed marketing involves many people in various locations creating content for multiple marketing channels, and it can be a communication nightmare.

Marketers communicate strategies to copywriters. Copywriters write content to give to designers. Designers send the creative to developers. Then managers approve everything. Amplify all those moving parts across franchises and countries, and communication breakdowns seem inevitable.

With a single marketing platform, however, content, workflow and brand guidelines become centralized, which helps streamline communication and execution of every stage. Instead of every party emailing back and forth with revisions and approvals to content, design and messaging, everyone can have visibility into each stage of the process, and review comments and approvals simultaneously.
3. Faster execution and distribution


‍‍Image by Pixabay.com
As a rule of thumb, the larger the organization, the slower things move. This can create headaches for local marketing teams who need to get marketing materials out quickly, but have to wait for approvals and changes.

For example, let’s say your local team is designing an email. Most likely, the designers enforce brand compliance after the build. Simple design changes like text or logo overlays are done in a photo editor. Changes could take hours for just one email.

With the right marketing tool, guides ensure the email is on-brand as it’s being built, and approved images can be pulled from shared libraries and overlaid with text or logos. Quicker builds mean quicker distribution.
4. Eliminates human error


‍‍Image by Igor Ovsyannykov
It’s human nature to make errors.

Normally, the QA process is manual. Someone has to check every link, make sure each logo is correct, or fix rendering issues with manual updates.

And mistakes still happen. The right software can catch mistakes people miss by automatically catching style errors, testing links, and updating code for rendering changes.
5. Ease of use


‍‍Image by Ashim D’Silva
Not every local marketing team has the same expertise or resources as headquarters (they may have a copywriter, but not a designer or developer). These teams often rely on experts in other locations—which slows down the process—or have to learn basic skills in areas like design or HTML to do their job.

With today’s solutions, though, you don’t need experts. Prebuilt modular templates allow anyone to build emails that are responsive on any device without knowing how to design or code. It not only helps local teams with limited staff or resources, but can free up designers and developers for more important tasks.

Creating a consistent brand experience is essential to your company’s reputation. Even small deviations in different locations can impact customer loyalty: 90 percent of purchasing decisions are made on a subconscious level.

Image is indeed everything, and nowadays, your company’s image is everywhere. The right software can make sure that brand image is unified and save your teams a lot of time.

#### How to create high-quality emails efficiently
Email works. But it’s hard work to make it right, to keep the quality high. Organizations like yours take two or more weeks to get one email out the door. Contributing to that time being eaten up is all you must go through to make that email—let’s just say it—perfect.

If you’re fortunate enough for subscribers to click open on one of your marketing emails, all the effort to build and deploy it will be for naught if your email quality isn’t first-rate. Here are just some of what the subscriber experiences:

 	Slow loading
 	Improper/incomplete rendering
 	Awkward typos
 	Broken images
 	Links that don’t link
 	Accessibility and deliverability issues
 	Incorrect footer
 	Out-of-date regulatory information

 

Quality isn’t just about the email. It also involves the quality of your operations. Have you ever lived through the unintended send or other “oops moments” like that? You are living dangerously if anyone in your organization can create, upload, and deploy an email. You should never underestimate the value of permissioning.

The unfortunate reality is if you can imagine it, something that negatively impacts your email and, by extension, the perception of your brand will happen. 
Better process = better quality
Your email creation process is the primary culprit for bad things happening to good email marketers. There are too many places to list where your email quality degradation occurs.

It’s a process that involves many specialists using single-purpose tools operating in silos. Collaboration tends to be poor, producing less-than-stellar creative products. 

Then there’s a time-sucking review and approval process that prevents fine-tuning, strategically or creatively. Further, it’s too common that the wrong version of an email proof is “fully approved” when, in fact, it’s not. A key factor in this situation is the dizzying amount of back-and-forth of proofs, comments, and more proofs moving asynchronously to all who must okay the email before it is sent.

A critical aspect of email quality is how it looks. Companies work to nurture relationships with customers or consumers via email. If the font, color palette, and look and feel vary from email to email, you’re creating a problem for the recipient. It confuses them as to what you’re about and what your product or service can do for them. 

Keep it up and there’s an excellent chance they’ll lose trust in your brand and eventually end the relationship.

To learn more, download the Stensul eBook, The economics of email creation.

#### How to Ensure Unified Branding When You Have a Distributed Marketing Team
Brand consistency and integrity is essential for any enterprise company, and the marketing team is the gatekeeper of this brand.

Unified branding helps you clearly communicate with customers, develop brand awareness, and improve brand recognition.

When you’re in a distributed marketing team, you’ve got the best bits of centralization and decentralization with a central marketing team that creates on-brand, professional resources and assets and local teams that customize and co-brand them.

If you’re tossing and turning over whether to make the switch to distributed marketing, take a look at our blog, The Pros and Cons of Centralized, Decentralized, and Distributed Marketing Teams. And if you’re ready to make the move, check out our blog, How to Move to a Distributed Email Team, to learn more.

For now, let’s assume that you’ve already made the great call of moving to distributed marketing. How can you ensure unified branding across these teams by making a few proactive changes?
Simplify your systems


Image by Cesar Carlevarino Aragon on Unsplash
Complexity and hundreds of systems won’t be your ally in a distributed marketing team.

Simplifying your systems and the way you work together will go a long way in smoothing relationships between the central and local teams, and ensuring any marketing materials are on-brand and consistent.

Examine your martech stack and determine the five or so tools that you can’t live without. Prioritize those tools and see how you can consolidate the rest into those existing tools or new tools that offer multiple solutions in one.

You should also streamline communications with teams through collaboration software like Slack, video calls, and a project management solution.
Centralize content


Image by Patrick Tomasso on Unsplash
When you’ve got a variety of local teams who are leveraging your brand assets and customizing them, it’s imperative that you put guardrails in place.

These guardrails would include style guidelines, a strict approvals process, and a digital asset management library.

By centralizing these assets and ensuring that local teams are customizing assets within established guidelines and using approved images, you can cement unified branding and brand integrity across your local teams.
Make modular email templates your best friend 


Image by Jennifer Burk on Unsplash
When it comes to email marketing, small changes on the local team level can quickly threaten unified branding, whether it’s a clumsy coding mistake or a simple color switch.

Avoid these headaches by utilizing modular email templates. These templates will empower your local teams to build emails with ready-made components or modules, picking the specific modules they need for an email and cutting out any new build time.

These modules set automatic guardrails in place so local teams can’t use any images that aren’t pre-approved, use an off-brand color, or remove legally required elements, like the footer.
Adopt an accessible approvals process 


Image by Hermes Rivera on Unsplash
On the other side of the coin, you don’t want your central team to be a massive roadblock for your local teams.

While local teams may need to seek approvals from the central team, this shouldn’t slow down processes or impede workflow.

Once an asset or email is ready for approval, there should be a clear set workflow in place that prompts each stakeholder to finish their stage in a timely manner.

If your team decides to implement a centralized asset management system and modular email templates, then the approvals process should be even easier, with most elements already set in stone.

The approvals process, and the entire email generation workflow, can be simplified and streamlined when you use the right software.

Interested in learning about how you could decrease email production time by 90% and increase output by 10X? Reach out today to schedule your personalized demo.

#### How to Ensure Your Emails Are Getting Into Inboxes
You spent days (or maybe just a few hours if you use stensul, hint hint) creating the perfect marketing email, and then it doesn’t perform how you expected.

Maybe there was a drop in opens and clicks and sales is breathing down your neck. Perhaps the email never made it to its intended destination. Let’s take a look at your email deliverability.

First off, it’s important to note that deliverability has nothing to do with your bounce rate. That’s the number of emails that are sent to an invalid email address or non-existent domain, or returned due to a full mailbox or a downed server. However, even if an email doesn’t bounce and it’s successfully delivered, it could still be blocked by spam filters and sent to the spam folder.

Deliverability looks at the number of emails that avoid those spam filters and actually get delivered to your subscribers’ inboxes. Unfortunately, gateway servers won’t let you know if your emails are being sent to spam so it’s difficult to accurately measure your deliverability.

For an email marketer who is measured on conversions, this is a key concern. Below, we’ll cover these core issues and explore how to boost your deliverability.
Why is deliverability an issue? 


Image by Chris Kristiansen on Unsplash
In 2017, 77% of U.S. emails were getting through to inboxes, compared to 80% for the average global deliverability rate.

Of the emails that didn’t get through, 16% of U.S. emails were blocked by ISP gateway servers as spam and 8% were sent to subscribers’ junk folders.

So what causes this low deliverability rate? 

One cause is a poor sender reputation. If your IP address and sending domain rack up frequent spam complaints, get placed on industry blacklists, or commonly mail a number of unknown users, then you’ll develop a negative sender reputation. Mailbox providers and ISPs track these factors and a number of other metrics to determine the trustworthiness of email senders. Once you develop a negative sender reputation, it’s more likely that your emails will be sent to spam, dramatically impacting your deliverability.

Another major cause of low deliverability is failing to properly identify and authenticate your emails. ISPs use a set of email authentication protocols, such as the Sender Policy Framework (SPF), Sender ID, DomainKeys Identified Mail (DKIM), and Domain Message Authentication Reporting & Conformance (DMARC), to accurately determine the email sender and protect consumers from spammers and scammers.

So what can you do to ensure you avoid these pitfalls and improve your deliverability? 
How to boost your deliverability 


Image by Drew Beamer on Unsplash‍
First and foremost, use a dedicated IP address and private domain to ensure you control your sender reputation (and you don’t get lumped with another company’s sloppy seconds).

Then, warm up this IP address so ISP filters recognize it as trustworthy and authentic. Start by sending small batches of emails to engaged, active subscribers. This will build trust and a positive sender reputation with the ISPs as you scale back up to bulk email sends.

Once you’re back to high-volume email marketing, don’t forget to keep a clean email list. Remove email addresses that hard bounce, ensure the unsubscribe process is as easy as possible, and don’t buy lists!

Continually clean your list by removing subscribers who haven’t engaged with you in the past year and consider implementing double opt-in to ensure you’re only communicating with those who want to hear from you.

Another good recommendation is to establish a sender policy framework so the server can check your domain name against your IP address. This allows the server to confirm that your emails are legitimate and coming from who they say they’re coming from.

When sending an email, list your brand name or the full name of the sender in the from line and keep your subject line clear and concise.

Check out our blog, 10 Things to Check Before Deploying a Marketing Email, for an exhaustive list of the many things you should double check to ensure your email is both pitch perfect and doesn’t get blocked by a spam filter.

Contact us at hello@stensul.com if you have any follow-up questions or just want to chat everything email marketing.

#### How to Escape the Black Hole of Email Testing
In space, nobody can hear you scream, but if you start screaming in frustration in the office, people are going to notice.

Repetitive email testing after every tiny design or coding change can be a huge cause of frustration, especially if you still discover errors after the email has already gone out.

Blasting emails with incorrect or broken links, misleading product information, or spelling mistakes can have catastrophic consequences for your brand, not to mention your career and sanity.

Avoid the drama and check out our tips below to reduce your email testing workload.
What burden does email testing place on your team?


Image by Tim Gouw on Unsplash
You might argue that email testing doesn’t take up too much time, just a minute or so after every new iteration of your email.

But think about all those minutes added up together, across all the emails you create, and throughout your organization—it’s clear that it’s a huge time suck.

Having to test every time you make a design or development change is not a sustainable approach, and it takes you away from valuable, KPI-driven work.

On the other hand, QA and email testing is a critical component of the email marketing process, as even small changes to an email could impact brand, design, and legal compliance.

So how can you cut the constant email testing while still maintaining meticulous QA (quality assurance) standards?
Reducing email testing


Image by rawpixel on Unsplash
The main way you can cut down on email testing is to reduce the number of email iterations you work on. If you’re slaving over eight different versions of one email before hitting send, then that’s a lot of testing.

To combat this, invest a bit of time at the beginning of the process and develop creative briefs for each email campaign. These briefs should detail the messaging, design elements needed, links, CTAs, and other requirements. This will then act as the roadmap for any colleagues who work on this project, whether it’s copywriters, designers, developers, or decision makers.

At the copywriting stage, it’s paramount that all copy is final and approved before it moves into design. Implement a hard and fast rule that no copy changes can be made after the copywriting stage and you’ll find your number of email iterations reduced significantly.

At the design stage, ensure that all designers are well-versed in your style guide and brand guidelines so you don’t have to make simple changes later. These designs should also comply with your developer’s email requirements, ensuring that coding changes are minimal.

Alternatively, you could invest in software that streamlines this entire process (warning, shameless plug coming up). Stensul pre-configures your unique email designs and brand guidelines into our user-friendly and error-proof interface, empowering you to craft original emails in minutes, without having to constantly rely on designers or developers.
What do these time savings mean for you?


Image by "My Life Through A Lens" on Unsplash
Without the burden of days or weeks spent on email testing and countless email iterations, you’re free to focus on projects that help you hit your goals.

Whether it’s nurturing campaigns, lead generation initiatives, long-term strategic planning, or simply devising a better way to track KPIs, your time is precious and it should be spent on valuable work.

See for yourself how stensul can help you invest your time savings. Get your personalized stensul demo today.

#### How to Find the Right Martech Pros For Your Team
It’s a brave, new world out there. According to Gartner, the average company’s marketing technology spending now outstrips advertising spending, and 81% of companies with more than $500 million revenue now employ a chief marketing technologist.

Martech professionals are in high demand, and finding the right talent for your team is a crucial component of your continual competitiveness and growth.

As a marketing leader, you need to keep up-to-date with any advances in martech skills and development, as these factors will shape your approach to martech recruiting.

So how can you determine what skills you’ll need to recruit for?
What martech skills does your marketing team need? 


Image by Chinh Le Duc on Unsplash
According to MarTech Advisor, there’s a few must-have martech skills you should look for:

 	An understanding of both the strategy and execution of marketing, it’s not enough to just know the technical side, martech pros should also understand the wider marketing objectives and considerations
 	Specialist knowledge of the martech landscape, and how leading martech tools work together and integrate into a functioning, productive stack
 	A creative approach to technical problem-solving, while keeping in mind business needs
 	The ability to manage data across multiple systems and tools, ensuring that all data is captured and analyzed effectively
 	A voracious appetite for continual learning, which is essential in such a fast-moving sector

Erica Seidel is the founder of executive recruiting firm, The Connective Good, which sits at the intersection of marketing, tech, analytics, and data.

We recently chatted to Erica and she stated that martech recruiting has changed significantly as companies have matured their martech stack.

“A few years back, many companies needed somebody to manage email marketing, general marketing automation, or build their first martech stack. Now that that’s in place, they are looking at optimizing, scaling, and leading potentially bigger teams. That said, there are still many companies that are at that MarTech 101 level, where the sophistication needed is as much political as technical.”
What to look for in your next martech hire 


Image by Chase Clark on Unsplash
When Erica is recruiting for a new executive martech role, she looks for three things:

 	Aptitude: Can they do the job?
 	Attitude: Does their personality and work approach fit well for the role and the company as a whole?
 	Altitude: Can they handle the technical side while being strategic enough to talk to a CMO or CEO in the language they care about?

Interestingly, altitude is the area where many martech professionals fall down. Being able to speak to the cultural, financial, and organizational ripple effects of a martech decision is essential for any martech executive.

When it comes to the specific recruitment search, Erica has some good advice for hiring decision makers. “With martech, often the top candidate is someone who went to a school you’ve never heard of, worked in radio, was a programmer, started a business which either succeeded or failed, and then migrated to marketing and now is tying it all together.”

“There are umpteen different stories like that as you talk to marketing technologists – all these different paths to get where they are. I tell my clients to embrace the weird. They're going to see career paths with zigs and zags that don’t necessarily make sense at first glance.”
How to ensure your martech pros evolve with the times


Image by Suzanne D. Williams on Unsplash
Once you’ve found the right martech pros for your team, it’s time to ensure they’re supported and encouraged to continually develop their skills.

In such a fast-moving industry, there’s no option to sit back and see what happens. Martech pros need to be constantly researching, learning, and trying new tools.

As a marketing leader, you can help them in this endeavor by encouraging them to sign up for development courses, conferences, and networking groups (and footing the bill).

You’re investing in their continual growth, and as such the continual growth of your organization’s martech prowess and capabilities. It’s worth it.

To read the full interview with executive martech recruiter, Erica Seidel, check out our blog; Marketing Masters: Erica Seidel on the State of Executive Recruiting in Martech.

#### How to find to find the right email marketing agency for your business.
As all marketers know, when it comes to conversion rates, no digital marketing channel is more successful than email marketing.

A good email marketing campaign can help you attract prospects, inform them about your company or product, and increase lead generation. 

However, developing and launching a great email marketing campaign can be complex and time-consuming. This is especially true for businesses that don’t have the bandwidth to spend hours coding, designing, and crafting a routine email marketing calendar.

This is where hiring a digital marketing consultant or agency can come in. 

You don’t have to be an expert marketer to get started with email marketing campaigns. 

A good agency can help you find and test the right combinations of email marketing strategies that will help increase customer loyalty, business growth, and retention levels.

But how do you know whether hiring an email marketing agency is right for you? It’s first important to understand what makes for great email marketing efforts and why these are so important. 
What makes for great email marketing campaigns?
An email marketing campaign can be incredibly valuable if it’s executed in an efficient manner. After all, email converts, on average, at more than 15% making it one of the most efficient marketing channels.

A well-executed email marketing campaign engages your audience, brings them in closer, and helps them feel more connected to what your company is doing. It should make them feel like family! Because connections like these are exactly what can reach targeted customers and lead to business growth.

If you have created or implemented an email marketing strategy in the past, you’ll be able to answer the following questions. 

 	Do you have the right team to effectively create, and run an email marketing program?
 	Does your team have the time to do so?
 	Do you have the right tools (analytics, lead scoring, marketing automation, email creation) to measure the impact of an email program?

If the answer to any of these questions is "No" or you're not sure, then it's a good idea to start searching for an email agency to help build out your email marketing program.

 
Finding an email marketing agency
Finding the right agency shouldn’t be too difficult. 

There are many agencies that are doing great work when it comes to email marketing. 

They're experts at creating email campaigns from scratch, coming up with email subject lines that improve click-through rates, automating email programs, combining multiple emails into drip email campaigns, coding responsive HTML email templates, and other growth services. 

After all, digital marketing agencies, online marketing services, email marketing specialists, and direct marketing “gurus” have to work hard to get clients.

Competition is tough.

There are thousands of such professionals and firms across the United States. So, what’s the best way to pick the top email marketing agency or partner for you? The first step is to get clear on what you hope to get out of your email marketing strategy.

 	Do you plan on implementing automated campaigns to remind customers of purchasing opportunities? 
 	Will you send out a newsletter with detailed monthly reports? 
 	Will your email templates change or will they mostly remain the same? 
 	Do you want your email campaigns tailored towards achieving sales? 
 	Or do you want your marketing efforts to serve as community engagement platforms? 

You must get clear on exactly what you hope to achieve with your email marketing efforts because if not, other companies that are clear on their goals have a much higher chance of outperforming you. 

If you’re not sure about any of these questions, a digital marketing consultant can usually work with you to get clear on your objectives.

However, paying someone to manage email marketing campaigns can be pricey. 

So, before searching for the best email marketing agencies around you, it’s a good idea to take an honest look at your budget and assess whether digging into marketing automation companies is a better use of company time and money.
Should you use an email marketing solution instead?
One of the most difficult parts about being an online marketer is figuring out which email software is worth using and which ones you might be better off avoiding. Some will be a waste of time and money.

What’s the right email marketing platform for you?

Take Mailchimp for example. For small and medium-sized businesses it’s a solid option. It’s got simple-to-use templates and solid preview settings. But for large businesses, it’s not a good option. Mailchimp simply doesn’t work for businesses past a certain size. 

Businesses like emerging growth companies with headcounts somewhere between 200-2499 can’t utilize Mailchimp. And neither can enterprises with headcounts of 2500 persons and above.

This means large businesses often have to resort to other digital marketing and email automation platforms. 

The problem is that these MAPs (Mail Automation Platforms) are often difficult to use. They involve coding and designing. If you have different people on the team doing each of these, what ends up happening is that someone, inadvertently, becomes a bottleneck. This of course hinders productivity and slows down a team’s ability to accomplish business objectives.

 
Email creation services
If you’re not sure whether it’s the right time to hire an email marketing agency, or whether you’re looking for other options, you’ll want to consider Stensul.

Stensul is an efficient, easy-to-use email creation solution that can be easily integrated with MAPs. 

Its user-friendly interface prevents bottlenecks from happening because it allows people to collaborate on the creation and approval of the email in real-time. 

The templates, responsive previews, and functions are all easy to use, even by non-technical people. In fact, instead of taking days or weeks to create an email campaign, Stensul can do it in minutes reducing email creation time by 90%.

So, if you’re ready to take your email marketing to the next step be sure to consider all the above. Think through the key questions and decide whether you should spring for an email marketing company or if you should explore an email creation platform like Stensul.

#### How to get the most out of Eloqua lead scoring
Are you a marketing operations manager feeling the pressure of change happening in your role since COVID-19?  Making adjustments to your team's normal workflow and reallocating marketing spend is costing you time and resources you may have already been struggling to improve.

In this changing climate, generating qualified leads is more challenging than ever before. What you need is an easy-to-use automation tool that can deliver accurate data for lead scoring and sales nurturing in minutes.

Generating qualified leads is already hard, but with so much in motion, it can be even harder to defend that lead quality to external stakeholders. Not everyone loves lead scoring, but for complex customer journeys and justifying marketing spend, defensible lead scoring can be the difference between adding and removing someone from your team.

In this post, we’ll focus on setting up lead scoring in Eloqua and using it to maximize sales and marketing effectiveness.
What is lead scoring?
If you’re new to lead scoring or overheard the term in a meeting and immediately Googled “what is lead scoring?”—don’t sweat it. As they say, the best time to learn something new is yesterday. But the second-best time is right now. So what exactly is lead scoring?

Lead scoring is a formula for determining the likelihood of a prospect to complete an action, usually a conversion or purchase. If you’re like most B2B businesses, a conversion could mean a variety of actions, for example, a newsletter sign up, content download, demo request, or even a closed-won deal. The variety of conversions and length of time (cycle) it may take a prospect to complete one of the actions underscores the importance of using a lead scoring model. Because each one of these events has a different value to your business and each uniquely qualifies a prospect to make a purchase, it would be short-sighted to value them all equally.

Lead scoring models vary in complexity, but the goal is the same—focus marketing and sales resources (time, attention, budget) on the people most likely to purchase. The score indicates who’s most likely to buy, so rather than spreading precious focus across many leads, you can focus your attention on the leads most likely to take the desired action.

A quick example might help illustrate how it works.

Let’s use the example of a SaaS startup selling an internal communication tool for enterprises. Our target buyer is the director of employee engagement at a large business. As we set up our lead scoring, we identify four buckets of prospects, based on actions they’ve taken on our website.


*: Decimals or whole numbers can be used, just be consistent
This is admittedly an over-simplified example, but it illustrates the point. If we were to treat every single website visitor the same, in terms of nurture programs or re-marketing campaigns, then we’d waste valuable marketing time and resources on prospects much less likely to make a purchase from us.

Lead scoring allows us to segment customers based on how likely each of these groups is to make a purchase. Over time this data becomes increasingly accurate and we’re better able to predict the purchase behavior of a given customer segment by their lead score.

Marketing automation platforms like Eloqua have built-in lead scoring. Once it's set up, a single team member can easily build and deploy lifecycle marketing programs.
Getting started with Eloqua lead scoring
Eloqua uses a lead scoring model that measures two factors:

Profile—This measurement collects data on a prospect's demographic information such as industry, a particular company's annual revenue, or a contact's job role and purchasing authority. The prospect is then given a letter rating of A, B, C, or D.

Engagement—Eloqua's lead scoring model also measures a prospect's engagement, such as visits to a website, response to email marketing campaigns, and willingness to provide information on forms. Scores are given using a numerical value of 1, 2, 3, and 4.
Understanding and creating a lead scoring model in Eloqua
The best place to begin creating your lead scoring model is through a meeting with both marketing and sales teams. Understanding the perspectives from both groups will save you valuable time in creating the most productive model in Eloqua.

As previously stated, Eloqua Lead Scoring uses two factors in measuring whether a prospect will be a good fit for your sales goals.

When setting up your criteria for the measurement of a profile, consider your ideal customers. Who are you serving? Based on past data, which companies or individuals does the sales team confirm as highly likely to purchase?

Using our example company from before, let’s suppose we discover that marketing consultancies are a prime reseller for our software.

A leading sales goal for this year is to begin expanding our partner and reseller programs. When creating your criteria for profile lead generation, Eloqua recommends limiting the criterion to 3‒5 categories. Adding more will lead to diluted results.

A good starting goal for this example would be industry, job role, and geographic area:

 	Industry—Marketing consultancies
 	Job role—CEOs, Owners, Head of Business Development
 	Geographic area—Nationwide

Next, marketing and sales must create criteria that measure the engagement of prospects.

Are you using effective email creation tools? Eloqua offers a criterion focused on whether potential clients are actually opening email during marketing campaigns. Again, focus on selecting a limited number of categories. Perhaps the most revealing focus selected should be the following:

 	Visits to your website
 	Email address collection
 	Opening of a marketing email

Once you have a targeted selection of criteria that are agreeable to both the marketing and sales teams, it's time to let Eloqua lead scoring do its work.
Analyzing the lead score
To understand the lead score for a profile, think back to grade school. An A is excellent, B is very good, and C is okay.

The engagement score follows a 1 through 4 ranking system, with 1 being the most qualified and 4 being the least. In our example, let's say that Consultancy X receives a score of B2. What does this mean?

A score of B2 indicates the industry selected is a good fit. Maybe they are not currently reselling software to their clients, but they have historically high-performing sales numbers. They get a score of B.

Also, Consultancy X has recently responded to email marketing and visited your company's website, receiving a score of 1 for excellent engagement. Consultancy X is a very good prospect and will be forwarded to the sales team for direct contact.

Let's look at an A4 score. Consultancy Y has recently announced plans to update the marketing bundles they provide clients. Bingo. This is an example of an agency that’s primed to join our reseller program.

However, their engagement score is 4. This means that so far, the agency has not responded to your marketing emails or visited your website for more information.

Should you dump them as a prospect? No. An engagement score of 4 for this particular target means you need to do more research into their needs and email marketing that focuses on the quality and affordability of your software.
Weighting criteria in Eloqua lead scoring
Fine-tuning the data focus for each criterion will give you the most targeted results. Fortunately, the Eloqua interface offers the ability to add weighting to a particular criterion. The closer a prospect is to the weighted criterion, the more points it will receive.

For example, suppose you continue to evaluate whether to keep Consultancy Y as a prospect. You can establish a weight for the visits to your website based on advice from your sales team. You can also refine the weight to specify a total amount of visits, maybe two.

Your sales team may conclude that a weight of 50 should be given to website visits, a weight of 35 should be given for email registration, and another weight of 15 for the opening of a marketing email.
Refine criteria for your sales team
As your prospect moves through the sales funnel, their lead score will change. Increases in engagement with marketing campaigns or changes in job title can alter an individual score or provide data that supports redefining scoring criteria that produces a strong lead.

Going back to the A4 rating, your sales team has requested that leads only be forwarded when the prospect demonstrates an active interest in pages on the website that focus on the dimensions and pricing of your software.

It's easy to add refinements to criteria. Within Eloqua, you can click on the established criteria and refine your focus by listing a predetermined allotment of visits to landing pages or page tags. You can also enter a determined amount of times the prospective client must open a particular page and assign a weighted amount for scoring points.

Do you offer live engagements in which prospective clients can physically view products? In our example for internal communication software, you can refine criteria to include attendance at virtual trade shows in which your software is on display.
Segmenting leads
One of the best reasons to use Eloqua lead scoring is its ability to help you determine where your leads are in their sales decision-making process. Segmenting in Eloqua lead scoring is most helpful in determining a marketing department's next course of action for a lead.

Let's use a B3 model to determine segmenting. Based on the profile measurement, the prospect has demonstrated a score of B. Criteria demonstrates that although the prospect is a major reseller of communication software, they do not currently sell or have plans to sell new software.

One reason you might want to keep the prospect's information is the fact that they have visited your website multiple times, particularly those pages tagged for price comparison of internal communication software. You can work with your sales team to segment leads that will be forwarded to the sales team or kept for further nurturing of interest in your product.

For example, you may segment prospects with a B2 rating for immediate referral to the sales team if they have not only made multiple website visits but also provided contact information within form requests.

As for the B3 lead score, marketing and sales teams may agree that although there is an interest, based on visits to pricing pages, this lead requires further nurturing of interest through marketing campaigns before a direct sales presentation is brought for consideration.

The Eloqua lead scoring tool offers ease of use in optimizing data that leads to productive segmenting. Segmenting reduces wasted time and budgeting on leads for both marketing and sales teams.
Maximizing marketing effectiveness
Eloqua lead scoring offers an intuitive interface that makes redefining lead scores on the fly as easy as updating your criteria. If you haven’t taken advantage of Eloqua’s straightforward lead scoring, you’re missing out on a massive opportunity to maximize the efficiency of your marketing spend and leaving money on the table.

#### How to handle email personalization efficiently
Personalization is like a silver bullet, a magic potion, or a miracle for email marketers and MOPs pros.

Put a name in the “From” line and open rates can go up 25% or more. Change just one bit of information in a single field in an email, and there’s an excellent chance response rates will rise by 5% to 10%. Get more sophisticated in your personalization by incorporating behavioral triggers, and as much as a 50% increase in conversion rates won’t be out of the question.  

From inserting a name in the “From” line to applying dynamic content, you know email personalization works. It also takes a lot of work, much of it done inefficiently.

The main reason that’s the case is how many organizations create emails. The process is woefully inefficient. It takes two or more weeks for 80% of companies to get one marketing email ready to deploy.

With all that time taken up by email production-related activities, how is it possible to develop and then insert content variations to appeal to an assortment of audience segments? For that matter, is there even time to conduct segmentation?

It is possible to regain the time the traditional email creation process steals by putting an email creation platform at the center of your email creation process. 

An email creation platform reduces email creation time from weeks to hours, if not minutes. It brings everyone involved in making an email together in a single, collaborative environment to simplify and streamline the overall process, powering more efficient workflows and faster production cycles. It also removes much of the time-consuming back-and-forth, especially involving reviews and approvals, from the process.

An email creation platform lets non-technical team members create emails that are on-brand, compliant, and responsive every time. Robust guardrails will have every element of your corporate branding guidelines programmed in. 

An email creation platform does not deploy emails. It sits in front of your ESP or MAP, allowing you to leverage its core strengths. Beyond that, an email creation platform can integrate with more than your deployment platform. It seamlessly connects to most of the components in your martech stack, enabling them to perform more efficiently and deliver even more value.  
Create audience-segmented emails efficiently
The key to serving different audiences is identifying more than where they are. It’s about who they are and what they like, among other factors. That’s email segmentation, and there are six types:

 	Geographic—The audience's location as it relates to countries, regions, cities, or postal codes.
 	Demographic—The audience’s age, gender, occupation, and education level, among other things.
 	Cultural—What’s truly special about the audience that may impact how you need to connect, relate, or communicate.
 	Occasional—The one problem you solve—like Coke addresses quenching thirst—at a specific moment/place.
 	Behavioral—Their attitudes, loyalties, and usage preferences.
 	Psycho-graphic—The habits, interests, and opinions of the audience.

Once you have insight into your targeted audience segments, applying it to email creation means creating multiple versions of a single email. Fortunately, a full-featured email creation platform can help maintain efficiency in email creation—even when there are many audience segments—with Reusable Content.

With Reusable Content, you avoid repetitive design steps, speeding up the process and preventing bottlenecks when creating audience-segmented emails. Creating an email in the email creation platform lets you save and update modules for easy reuse in multiple emails, no matter how many audience segments your campaign might have.
Handle language localization efficiently
Along with adapting to the needs of your local audience segments, a multi-market email campaign will succeed if it speaks to them in the language they’re most comfortable using. A survey conducted across 29 countries and among Spanish speakers in the U.S. found that 76% of respondents prefer to buy products when they can get information on those items in their language. 

Although localizing to the language of the segment is a must, creating emails in multiple languages can be more efficient if you make those emails in an email creation platform. Creating multiple language emails in that platform reduces the time required to create the email. You create one email and then produce as many language variations as the effort requires, saving as much as 75% over the typical approach. 

An email creation platform transforms the entire translation work stream for emails, making every step more efficient. It produces a base language file that can then be pushed to any leading translation platform. When that process is done, you can easily import the file into the email creation platform, which creates localized versions of the initial email in seconds, ready for quick, collaborative review and approval.
Create dynamic content efficiently


Dynamic email content is a sophisticated form of personalization. It lets you place if/then statements. If the subscriber is male, show men’s content and women’s content for a female. The email is then dynamically populated with the appropriate content when it’s sent.  

An exciting extension of dynamic content is live content. It lets the right content appear when the email is opened based on location. For example, if a subscriber opens an email using live content from a national retailer in a warm climate, the email can show bathing suits. The email can show snowsuits if it’s opened in a cold climate. 

As exciting as that is, creating emails using that kind of content can take a lot of work. But an email creation platform makes it far less daunting. 

An email creation platform integrated with your ESP/MAP lets you create emails with dynamic content in that platform, keeping the less skilled out of the deployment platform and allowing the creation process to occur without a problem.

An email creation platform lets you create the email at a base level while having the dynamic content part produced in the ESP/MAP. In this way, you can preview the content to see how it will look and read in the email. This approach will save the time to produce proofs from the ESP/MAP, which often leads to a review process that takes too long and causes too much frustration.

In addition, an email creation platform integrates with a live content platform to make that part of the email creation process easier and yield a more certain outcome, all done with drag-and-drop simplicity.

To learn more about how you can make your email personalization efficient, download the Stensul eBook, The MOPs’ guide to efficient email personalization.

#### How to Increase ROI by Changing Your Email Marketing Approach
Email marketing professionals are responsible for ROI, that’s the marketing world we live in now.

Greater ROI accountability and the rise of revenue marketing has allowed email marketers to take the reins of their results, inspiring successful strategies that are driven by key objectives.

But there’s still a lot to be done.

Email marketers could still see huge ROI gains by streamlining and simplifying their processes and operations. Let’s take a look at two main areas.
Improving output: 


Image by Riccardo Annandale on Unsplash
There are a number of ways that email marketers can improve output and email performance dramatically.

Mobile opens account for 46% of all email opens so your emails need to be mobile responsive to ensure the best customer experience. Mobile-responsive emails seamlessly transition between PCs, tablets, and mobiles, automatically adjusting based on the device they’re being viewed on. This means that users can easily view your emails, and click on any sneaky call-to-actions (CTAs) you’re tempting them with.

Another critical change is to enable A/B testing. Besides the fact that A/B testing can increase conversion rates by 49%, it’s also a great way to test the effectiveness of your subject lines, headings, offers, and CTAs.

You’ll also want to utilize more engaging content, leveraging tools like Liveclicker to offer real-time personalization, social widgets to pull the latest social content, and content widgets to pull the latest blogs.

To safeguard all these elements, implement regulatory, rendering, and brand guardrails and strict approval processes. Using modular email templates simplifies this significantly, as all legal and brand rules are set in stone.

This also allows you to cut down on agency spending, and the man hours for designers and developers, who wouldn’t want that? You can direct your agency’s efforts towards more value-add work like branding and strategy projects, rather than manual email building.

To give you an idea on the ROI on this, if your marketer is paid $100,000 in salary, that’s approximately $50 an hour. You’re paying an agency approximately $250 an hour, so make sure they’re focused on value-add work.
Standardizing and optimizing processes 


Image by Ben Weber on Unsplash
Once you’ve adopted these new strategies, it’s time to start streamlining processes.

By removing manual work from these processes you’ll be able to spend time on strategy, reduce time to market, and remove process limitations.

These manual work savings could be made through:

 	Utilizing modular email templates
 	Controlling who builds emails (so nobody messes with the base code)
 	Setting strict guidelines in place for final copy and design approvals (ensuring that no last-minute changes are allowed)
 	Implementing hard deadlines for approvals (so you’re not constantly chasing various stakeholders)
 	Leveraging an asset management library so you’ve got a range of ready-made assets to draw on

Any of these changes could save you precious hours from your email building schedule, vastly improving your ROI. For example, let’s say each of your emails generates roughly $50,000 in revenue. You want to send two more emails per month but you can’t because of operational bottlenecks and a lack of bandwidth. If those limitations are removed, you could generate an extra $100,000 per month. Even if we’re conservative and we assume that they make half of an email’s normal revenue ($25,000), that’s still an impressive ROI boost.

Emails that promote flash sales or last-minute promotions can drive incredible revenue, but if you don’t have the means to create those emails and get them out the door fast enough, then you’re losing money. Saving time by streamlining the email building process gives you the power to create the emails you want, and send them out quickly.

If you’d like to learn more about how companies like Google, YouTube, and Verizon are using stensul to cut email generation timelines and costs by up to 90%, schedule your personalized demo now.

#### How to leverage your team’s expertise and experience for maximum return
Enterprise marketing teams are filled with smart, experienced professionals: demand gen strategists, MarTech pros, designers, compliance experts, and analysts. These teams should be spending their time driving performance and revenue. But instead, many are buried in repetitive production tasks and siloed handoffs.
This is especially true in email and landing page creation, where fragmented workflows and legacy tools result in:


 	2–4 week campaign timelines
 	Over-reliance on developers for HTML and QA
 	Endless back-and-forth for approvals, edits, and compliance checks
 	Missed deadlines and launch windows

Your top talent is stuck playing traffic cop instead of campaign architect building a plan for maximum return.

The big problem: your best talent is misused
Email and landing page production processes are overly dependent on manual tasks, fragmented tools, and siloed handoffs. What should take hours often takes days or even weeks with rounds of redundant review, compliance checks, and brand policing baked into every campaign.
This inefficiency silently erodes ROI. Marketing operations teams are forced to manage complexity instead of optimizing output. And marketing leaders see budgets inflated by process overhead instead of performance growth.
What’s worse? This drain on resources prevents teams from focusing on the very things that drive revenue and offer maximum return: segmentation strategy, creative optimization, testing, and innovation.

Broken Creation Operating Models are stifling your team
While AI tools and automation are evolving rapidly, the processes behind campaign creation haven’t kept up. In fact, most marketing teams still rely on one of three outdated models:


 	Design-to-Code: Beautiful but slow; requires dev support and extensive QA
 	Brief-to-Template: Faster but rigid; limits creativity and personalization
 	Distributed-in-ESP: Fastest but risky; leads to inconsistencies, compliance gaps, and brand erosion

 


These models may differ in form, but they share a fatal flaw: They’re not built for scale, speed, or strategy in the AI era.

What happens when creation breaks
Without a modern Creation Operating Model, even the most promising marketing plans get bogged down. According to Gartner data, a lack of governance and streamlined production leads to:


 	47% increased costs
 	36% failed AI initiatives
 	29% decrease in revenue
 	Negative customer and employee experiences

In short: the cost of inefficiency isn’t just operational, it’s financial and reputational. How you create is just as important as what you create. By modernizing your Creation Operating Model, you can eliminate inefficiency and unleash your team’s full potential.

Make your Creation Operating Model work for you
Most organizations optimize what they create (messaging, targeting, creative) but ignore how it gets done. That’s where the Creation Operating Model comes in.
A modern Creation Operating Model equips your team to:


 	Work within governed, automated workflows that eliminate manual errors and bottlenecks
 	Enable non-technical users to build compliant, on-brand assets without waiting on creative or dev
 	Launch campaigns faster, without compromising compliance or brand integrity
 	Reallocate talent from redundant execution to strategic, revenue-impacting initiatives

By treating workflow as a competitive advantage rather than an afterthought, you can turn your creation process into a force multiplier, not a cost center.
Here’s how it works:


 	Centralized guardrails ensure compliance, brand alignment, and performance, automatically.
 	Non-technical users can build production-ready assets without waiting on dev or design.
 	Experts are refocused on strategy, optimization, and personalization aka the real growth drivers.
 	Campaign velocity increases by up to 30x, as seen in companies like Cisco.

The SPEED Framework is your roadmap to results
To help marketing and operations leaders identify where their workflows are broken (and how to fix them), Stensul developed the SPEED Framework:

This framework helps teams diagnose inefficiencies while enabling decision makers to model potential returns and justify investments and budget allocations.

Free your talent to do what they do best
When campaign timelines shrink from weeks to days, you don’t just ship faster. You gain the breathing room to focus on what really moves the needle.


 	Your marketing operations teams can run performance diagnostics and optimize the content supply chain.
 	Your strategists and creatives can A/B test subject lines, analyze journey data, and tune segmentation for higher conversion.
 	Your executive team can see measurable gains in productivity and faster pipeline acceleration.

This is how you get maximum return from your most valuable asset: your people.

What this looks like in practice
One global software company used Stensul to replace a dev-heavy production process with a governed, self-service model. The results:


 	90% faster email creation
 	163% increase in qualified leads
 	140% lift in email-sourced revenue

By enabling more team members to create safely and freeing experts to focus on optimization, the company unlocked exponential returns.

Workflows should work for you not against you
Your people are your most valuable asset. But if their time is consumed by bottlenecks, manual reviews, and endless back-and-forth, you're leaving revenue on the table. So, it’s time to rethink how your team creates.
By modernizing your creation operating model, you don’t just ship faster, you unlock real ROI by shifting your team’s focus back to performance, personalization, and growth.
Ready to get started?


 	Run a Free Workflow Audit with a Stensul expert: Schedule here
 	Calculate your potential savings: Try the Email Calculator
 	Explore real strategies from high-performing teams: Download the SPEED Framework

#### How to Live Your Best Email Marketing Life This Summer
This summer, it’s time to get your email marketing lit (sorry).

While a bunch of your subscribers might be on holiday, that doesn’t mean that they’re not still checking emails and spending their hard-earned money.

Don’t leave these customers out in the cold, heat things up with these scorching summer email tactics.
Get yo’ calendars out


Image by Stephanie McCabe on Unsplash
Whether it’s Memorial Day, Father’s Day, the Fourth of July, or Labor Day, align your email campaigns with these big holiday dates.

You could send a simple message thanking customers for their continued support and wishing them a happy Fourth of July or Labor Day.

Alternatively, you could offer special discounts on products that tie into that particular holiday, just make sure the messaging is relevant and fun.

Remember to make colors bright and playful, and use imagery that evokes the summertime like waves, the sun, beach umbrellas, tropical drinks, ice creams, etc.
Vacate your email norm 


Image by Arnel Hasanovic on Unsplash
In the summer, it’s a known fact that everyone wants to be out of the office and on vacation. The sun is shining, ties are looser, and weekend bags are packed.

Take a break from your email marketing norm and try to tap into this summer mindset.

Consider how your product offering could tie into vacations or holiday planning, and make that clear in your email marketing.

For instance, if you’re a car brand, tie your vehicles to summer road trips and spontaneous getaways.

If you’re a mobile network brand, align your networks with reliable long-distance phone calls while on vacation.
Sun’s out, puns out


Image by Alexey Ruban on Unsplash
We’re big fans of puns here at stensul and the summertime is no exception.

Try out some of these silly summer puns in your next email campaign:

 	Seas the day
 	Hanging with my grill friends
 	Beach, please
 	All you need is a little vitamin sea
 	I like big boats and I cannot lie
 	Anything is popsicle when I'm with you
 	Shake your palm palms

Puns are a great way to break the ice (or ice cream, as it were) and they can be incorporated into any email copy, from your subject line to pre-header text, headers, and body copy.

Just keep it playful and fun and you’ll see a summer surge in conversions in no time.

#### How to make the most of your time at Adobe Summit 2024
Your travel plans are set. The hotel has been booked. You’re all ready for Adobe Summit 2024, March 26‒28, in Las Vegas. Before you think there’s so much to do and so little time, dive into this post. It’s a handy set of tips to let you make the most of your time while attending this mega-conference. 

The organizers are calling this edition of Adobe Summit “The Digital Experience Conference.” On that, it’s assumed you’ve mapped out the speeches and workshops you want to attend. 

To be sure, there’s much to be experienced involving all things digital. And there’s plenty to see, do, and taste in the neon-lit analog world to be found up and down Las Vegas Boulevard, aka The Strip. Hey, it’s Vegas, baby!
The Sphere during Adobe Summit
Let’s start with the newest attraction—The Sphere. Located just east of the Vegas Strip, it offers an immersive experience that is a truly unique feast for the eyes and ears. 

While Adobe Summit is underway, you can take in “The Sphere Experience with Darren Aronofsky’s Postcard from Earth." The director of the film “Black Swan” has created what Variety called “a love letter to a planet that aims to leave audiences feeling a little more protective toward it.” To take a word long associated with Variety, long a top media outlet for the entertainment industry, "Postcard" is BOFFO! Meet with us during Adobe and you'll have a chance to win a ticket to this amazing experience.
Imbibing, Adobe Summit style
After trudging mile upon mile, up and down aisles of seemingly endless displays of ways to make the most of Adobe products, you owe it to yourself—and your conference compadres—to enjoy a beverage with more flavor and oomph than convention coffee.

There’s no better place to do just that than the Oak Room Whiskey & Tequila Bar at The Rockhouse. It’s at the Grand Canal Shoppes at The Venetian & The Palazzo, adjacent to the Venetian Convention Center & Expo—the site of Adobe Summit.

From handcrafted cocktails to super-chilled shots, here’s where you can experience an impressive array of spirits from the hollers of Kentucky to the mountains of Mexico and beyond. 

Whether you raise a glass and say Sláinte, Salud, Cheers, or L’Chiam, during Adobe Summit, do it at the Oak Room. Save your place now.
Eat well at Adobe Summit
Even if you spend much of the day seated in vast auditoriums, listening to keynotes or presentations during Adobe Summit, you are burning calories. The need to keep yourself adequately nourished cannot be understated.

And if you’re going to refuel, then you might as well do it in style at any of the fabulous eateries in The Venetian’s Restaurant Row. The choices are mind-boggling. Name a type of cuisine, and chances are good you’ll find a place that serves it up deliciously. 

Whether for breakfast, lunch, brunch, dinner, late night, or even happy hour, you can find something to please your palate regardless of the time of day or night. Join us for one of our small group dinners or perhaps getting together for brunch is more your style.
Speedy’s at Adobe Summit
It almost should go without saying Speedy the Sloth will be in attendance at Adobe Summit 2024. The cute and cuddly Stensul mascot will be on hand to remind all attendees that although sloths are slow, Stensul lets you create emails and landing pages fast.

To be sure you get your own Speedy, book a meeting to learn how the Stensul Marketing Creation Platform™ can reduce production time, so you can have more time for strategy that will optimize campaign performance. If prior Adobe Summits are any indication, fellow attendees will be clamoring for their own Speedy. Take advantage of the opportunity to book a time now, and be sure to get one of the coveted Stensul mascots.

At the very least, make plans to stop by the Stensul at Adobe Summit booth #679. It’s close to the main Adobe booth. You can find out how Stensul integrations with Marketo, Adobe Campaign, AEM, Adobe Analytics, and Workfront let you realize greater performance and more value from your martech stack. 

Speedy says, "See ya in Vegas, baby!"

#### How to make your CMO care about how emails are created
The person sitting atop your company’s marketing organization is usually the Chief Marketing Officer, or CMO, who likely doesn’t fully appreciate how you and your team create emails. 

CMOs are laser-focused on results—big-picture-type results. They tend to look at things from a 50,000-foot perspective. As such, they’re not going to fully understand how the sausage gets made in email creation, so to speak. By looking into the sausage making, however, you can realize opportunities to create significant gains in performance. 
Why good email creation matters
A perfect example is showing your CMO how an efficient email creation process can yield better email results that will have a meaningful impact on business performance. That’s clearly something your CMO will care about and is a great way to get them to care about email creation. What’s more, because CMOs have the highest turnover rate of any exec in the C-suite, a better way to generate better results will be of keen interest. 

Whether you’re a CMO, a marketing team leader, or a team member, what matters is moving the needle—doing things that make an impact, that drive results. The hoops you and your team must jump through to get an email created and out the door are of little interest.

Because email is consistently a strong performer, with a higher conversion rate than social media, and producing an ROI of $42 from every dollar spent, your CMO will want more emails, sent with greater frequency, and at greater volume. All indicators point to that goal—if it’s not already happening. The global market for email marketing is growing from $7.5 billion in 2020 to an anticipated $17.5 billion by 2027.

The other side of that coin is that your email creation process is very likely complicated, time-consuming, and, for those building the emails, frustrating. That’s how it is with the two most popular ways to create emails, design-to-code and template & modules. These processes involve specialists operating in silos while using single-purpose tools that don’t "talk" with each other. Inherent in these approaches is lots of back-and-forth and as a result, all sorts of opportunities for bottlenecks and headache-producing delays.

Indicative of the inefficiency of those traditional email creation methods, 80% of companies take more than two weeks to get just one email out the door. You need to move beyond thinking about blowing past your SLAs. Instead, consider the impact of a tightly timed email promotion that hits subscribers’ inboxes late. 

Yes, it is all about time—how to use it better by allocating it to activities that make a difference. Unfortunately, the way you’re currently building emails prevents that from happening.
How an email creation process gets bogged down
Stensul analyzed thousands of email creation efforts and found a stunning data point. The overwhelming majority of email creation efforts used up to 90% of available time on production-related activities. The remaining 10% was allocated to strategic activities. The industry, type of company, or size didn't matter in this analysis.

The harsh reality is most email creation teams, yours included, are mired in a creation process that prevents doing things known to make a massive difference in the performance of emails—A/B testing, segmentation, personalization, and including dynamic content in emails. 

Stensul determined that email ROI could improve at least six percentage points if a team had time to conduct A/B testing. If they had time to personalize the email, engagement could improve by 77%, and being able to segment can yield a 760% increase in revenue from one email effort. 
What adding an email creation platform can do
So, how do you find—or recapture—that time? The answer is to put an email creation platform at the center of your email creation process. An email creation platform simplifies and speeds the entire creation process, from developing the design concept to uploading an email for deployment. In particular, it significantly shortens the review and approval routine.

It creates a single, collaborative work environment that lets people—even those with little or no coding skills—efficiently create quality emails that maintain all corporate branding and regulatory requirements in minutes. It easily scales as the demand for email grows, without needing to increase the size of your team, be they full-time employees or outsourced services.

In addition, an email creation platform will integrate easily and securely with adjacent technology in your martech stack. This integration lets you gain added value from capabilities like image libraries, live content, dynamic content, link tracking, messaging, workflow, or whatever leading MAP/ESP your organization might use.
Win your case with statistics
To appeal to the results-oriented nature of your CMO, here are a few examples of the effect adding an email creation platform can have:

 	A pharma industry services provider needed 71 fewer hours to create an email that rendered mobile-ready with ease.
 	A national retailer cut its creation time in half, in part by reducing touchpoints by 70% with an email creation platform.
 	A top-tier real estate development company reduced email creation time by 95%, saving 254 hours per month and freeing up team members for higher-value work.
 	A global computer hardware leader saw its email creation process go from 2 weeks to 1 day, freeing up time to conduct A/B testing while increasing email volume from 12 per month to 150 per month.
 	One year after platform implementation, a division of the world’s largest health insurer saw a 19% increase in leads and an additional $32 million in sales pipeline.

To learn more about how to have your CMO care about email creation, download the Stensul eBook, What your CMO needs to know about email creation. It also includes bonus slides in either Google Slides or PowerPoint formats to help convince them of the need for an email creation platform.

#### How to Make Your Spring Email Marketing Blossom
Flowers are blooming, snow is finally melting, and people are stretching their spending fingers once again.

Ensure your email marketing has a spring in its step with these simple, seasonal tips.
Freshen up your look 


Image by Annie Spratt on Unsplash
We all know that spring email marketing is dominated by pastel shades, florals, bright colors, and nature-related imagery.

This spring, try to reimagine these tried and true design aesthetics by taking a different approach to your email campaigns.

Align spring imagery with your product offering and be playful with your designs.

For instance, Nordstrom decided to use a muted email design platette, incorporating the spring aesthetic through the colorful outfits featured in the email.

Ralph Lauren chose a different spring email marketing approach, focusing on the bright blue and white aesthetic that the brand is known for.

Moving away from retail, Intuit used a fun graphic of a woman leaping from winter into spring to encourage subscribers to check their credit score and start spring right.
[Spring] break some conventions 


Image by Pineapple Supply Co. on Unsplash
Besides spring sales and special offers, the warmer season also means weekend trips and holidays to locations that are finally thawed.

Keep this in mind when you’re creating your next spring email campaign. How can you make the most of subscribers’ wanderlust?

It’s an aspirational message that will capture readers’ attention and spur some spending.

Old Navy accomplished this well with an email offering the ultimate spring break packing list.
Swing into spring with some animation


Image by Jeremy Bishop on Unsplash
Take a big swing this season with some fun animation in your email marketing.

Gap got creative with a color palette wheel that spun, injecting a fun, playful feel into an email about their new spring colors and lines.

The above Old Navy email used animation to highlight select items from the spring womenswear line and pack it into a vacation-ready bag.

Whatever your product offering and approach, don’t forget to celebrate all the spring holidays that are coming up, like Easter, Cinco de Mayo, Mother’s Day, and Memorial Day.

Enjoy the warmer weather and get emailing!

#### How to manage your email operation through an economic downturn
It looks like we’re headed toward economic turbulence, if not already in it. The good news is it will likely be less severe than the Great Recession of 2007‒2009. Back then, leverage—the financial term for debt—was the cause. Today, the debt levels of the banks, brokers, and bondholders are far lower than in the prior problematic economic period.

More important, today, the term leverage has taken on a different meaning, relatable to all businesses. It isn’t about financial machinations. It’s a strategic business approach, including an email creation operation.

Leverage means enhancing available resources and capabilities to increase competitive advantage. Strategic capabilities are a company's core competency that let it outperform others in the industry, provide superior value to the customer, and achieve extraordinary profit.

Email creation and email marketing are strategic capabilities. Can you say you’ve leveraged all aspects of your email creation to optimize your competitive advantage? If not, here’s what you should consider doing.
Optimize your planning for an economic downturn
Assuming there’s a planning process in place at your organization, look at how you can compress the time it takes to construct a plan. Remember that it needs to be comprehensive, and consider all factors and contingencies.

Orient the plan to allow your operation to deal effectively with the ups and downs of economic change—from budget, to personnel, to production, and performance. This simultaneous assessment/planning approach is not only about cost analysis. It’s about optimally applying available funds for better investment and performance returns.

See where there’s inefficiency in spending or use of personnel and, in particular, technology. Identify it and then plan to reduce if not eliminate it.
Optimize your workload to deal with economic turbulence
As seen during the pandemic—and as anticipated with the expected economic turbulence—the need for personalized, frequent communications with customers of consumer companies is high. Nothing does better at that than email. 

That means your workload will grow. You must look for ways to streamline and simplify your workflow so you can do more with the same or fewer resources.
Optimize your people
Check to see if you have the right people in the right jobs. To optimize your people's performance and positive attitude, see that they’re optimally leveraging their strongest skills. In addition, make sure they’re doing things that they enjoy.

If they need to have skills refreshed or new ones added, find the necessary training and provide it in a way that works to keep the operation efficient.

As a team leader, you must step up the frequency and quality of communications with each team member and the team. In potentially stressful times, having someone ask about their work and their physical or mental health is enormously important.
Optimize your process
You can have exceptional people capable of doing exceptional things. If the process they’re using is not optimized, however, you won't realize the benefit they represent. 



Optimizing your process is very much about leveraging the right technology in the right way. If your organization’s email creation process looks anything like what's shown here, it’s far from optimized.

What’s more, you have technology in your martech stack that can be optimized if you make the effort to integrate it as much as possible for even better performance and greater value.
To optimize your process, change it
To optimize your process—even staring at a possible economic downturn—change it. Put an email creation platform at the center of your email creation process. 

An email creation platform accelerates launch times and increases send volumes without sacrificing quality or adding more resources. It creates a single, collaborative environment to streamline the overall process for more efficient workflows and faster production cycles. In fact, an email creation platform can reduce creation time by as much as 90%.

It has features that add speed to the production, review, and approval processes. It does not deploy emails; instead, it sits in front of your ESP or MAP. This is the critical difference between email creation platforms and ESPs or MAPs. Instead, it complements your existing ESP or MAP, integrating with the rest of your marketing technology stack to streamline your email production.

To learn more about keeping your email creation operation performing at its best, regardless of the economy, download the Stensul eBook, How to recession-proof your email creation process.

#### How to Maximize Value From Your Email Marketing Agency
Agencies play an important role in the marketing ecosystem, often providing the resources and expertise that brands wouldn’t be able to bring in-house.

But are costs too high? What work are you commissioning from these agencies and would their time be better spent on higher value projects?

Read on to discover the costs of using an agency and how to get the most bang for your buck.
What’s an agency really costing you? 


Image by Sharon McCutcheon on Unsplash
On a basic level, you can expect to pay around $125-250 per hour for an agency’s time, depending on the seniority and expertise of the team members needed for the work (though let’s be honest, you might be paying even more).

This work could include the production of a range of emails, account management, email strategy, analytics, platform management, and a host of other services.

The generation of a single email could range from $300 to $10,000. This cost is determined by the email’s complexity, like the number of areas needed, whether dynamic elements are required, and the amount of design and coding work needed.

To learn more about the costs of using an email marketing agency, check out our blog; The Hidden Costs of Email Creation—And How to Beat Them.

From a time and bandwidth perspective, using an external agency can incur other costs as well.

Kick off meetings, agency briefs, constant back and forth communication, changes and feedback, training, and project sign off can all take up your team’s time.

All this time spent communicating with a team that doesn’t understand your brand as intimately as your team does.

So how can you streamline these time and money issues and get the most value out of your agency?
How to get the most out of your agency‍


Image by Annie Spratt on Unsplash
It’s all about the strategy.

Stop wasting your agency hours with hand coding emails or replicating email templates and instead use them as the strategic experts that they are.

Leverage their market knowledge of new trends and tactics and give them the reins to take a more holistic view of your email strategy.

What latest trends could influence the way you do email? And how has your agency leveraged these trends for other clients?

Make the most of their expertise and industry knowledge and you’ll see more success.

To discover more about the ins and outs of email marketing agencies, read our blog; An Inside Look at the Pros and Cons of Using Agencies for Email Marketing.

#### How to Minimize the Impact of Last-Minute Email Revisions
The email workflow is peppered with last-minute revisions that delay deadlines, ramp up costs, and annoy the hell out of everyone.

Avoid these struggles and minimize their impact with these quick, sanity-saving tips.
That one tiny change is ruining your workflow


Image by Goh Rhy Yan on Unsplash
Your boss or other stakeholders are always demanding final changes to already completed emails, and those requests quickly add up.

Whether it’s changing a heading, switching up the color in a CTA button, or swapping an image out, these “tiny” changes cost you and the rest of the email team time, effort, and resources.

While these changes may be occasionally warranted, due to a shift in strategy that couldn’t be foreseen, many times they’re not.

So the next time you get a last-minute, quick request, think about the larger impact that these revisions have. And then make a change.
Setting boundaries will save your sanity


Image by Paulius Dragunas on Unsplash
Setting strict guidelines and deadlines at each stage of the email building process will slowly minimize the worst impact of these last-minute requests.

From the copywriting stage to the design stage, development stage, and QA stage, there should be hard rules around finalizing content and any changes needed.

At the copywriting stage, all copy and messaging should be triple checked and approved. This means that all stakeholders have reviewed the copy and signed off on it. It should be communicated to them that no further copy changes will be allowed after this stage.

Once it goes into design, all creative should be reviewed and tested to ensure the design will work across mobile and PC, and across email clients. Don’t leave it until the QA stage. Brand compliance should be overseen at the design stage as well to ensure that all colors, fonts, and images are used correctly. After creative is completely finalized, all stakeholders involved need to approve and sign off on the design. Again, make sure it’s clear that they won’t be able to make any creative changes after this stage.

At the QA stage, use tools like Litmus or Email on Acid to ensure your emails appear correctly across all email clients, apps, and devices.

If needed, set a maximum number of revisions for this final stage to encourage consolidated feedback. This is also a good rule of thumb for any approval flow, as consolidated feedback allows copywriters and designers to make changes in one sweep, rather than piecemeal, drip-feed revisions over a number of days.
Automate, automate, automate
Now, not to get too salesy on you but a lot of these issues would disappear if you used a platform like stensul.

We empower email marketers to build custom, enterprise-level emails in minutes. This removes the need to check for brand compliance, legal compliance, and QA as these elements are all set in stone in your custom templates.

Reach out to us today about getting a personalized demo of your own, or just hit us up at the chatbot to the right.

#### How to Move to a Distributed Email Team
Distributed marketing combines the best of centralization and decentralization, with a central marketing team that creates on-brand, professional resources and assets and local teams that customize and co-brand them.

If you’re ready to leverage your local knowledge and expertise while pooling budget, resources, and systems in a central team then distributed marketing is the way to go.

So how can you move your team to a distributed model, and what are the first steps?
What’s the business case for you? 


Image by Roman Kraft on Unsplash
While you and your team may have decided that a distributed model is right for you, you’ll still need to convince other stakeholders and make a compelling business case for the change.

Detail the specifics of the business case, why it’s needed, and the benefits it’ll bring to the business.

These benefits could include ensuring brand integrity across marketing teams, centralizing systems and data management, pooling resources, high-quality assets that can be easily customized, and better performance tracking.

Check out our blog, The Pros and Cons of Centralized, Decentralized, and Distributed Marketing Teams, to learn more.
Who should be on your team?


Image by rawpixel on Unsplash
Once you’ve sold the business case to the rest of the organization and secured stakeholder buy-in, it’s time to start planning the move to a distributed model.

First and foremost, identify the team that’s going to be helping with the change. Who will need to be involved? What’s their level of involvement? What planning and preparation is needed?

By understanding who these team members are, you’ll be able to establish a core team to manage the transition. Some companies call this the Center of Excellence.

Whether they’re managing the technology or the processes, you need dedicated people to manage the change and ongoing production.
How are things now, who’s involved, and what changes are going to be made? 


Image by Javier Allegue Barros on Unsplash‍
The change management team will determine who the end users are (both in the central team and in the local, distributed teams), what emails they’ve been requesting, and what emails they need to create.

The team will then set up a process for creations and approvals, including; how those end users are going to build emails; what technology and templates they’re going to use; what controls will need to be implemented; what the request process will look like; and what the approval process will look like.

On the operation side, they’ll examine who’s doing the email deployment, and whether it’s going to be centralized or decentralized. They will decide whether both the production and deployment needs to be distributed, or only the production.

The arguments for keeping deployment centralized is to manage cadences, keep end users out of personally identifiable information (PII) and complicated email service providers (ESPs), and safeguard the approvals process.
What do your internal customers want? 


Image by Headway on Unsplash
Before your team can map out the steps and plans above, they need to sit down and listen to the end users to understand what they want.

While you may have a comprehensive rollout organized, it’ll prove ineffective if you don’t get buy-in from end users, as well as stakeholders.

Add some end user discussions and forums into your plan to ensure you understand all the current processes and issues, mapping out how everything is being done today and aligning those details with the new, proposed processes.
How are you going to roll these changes out? 


Image by Fab Lentz on Unsplash‍
Now that you’ve incorporated end user feedback and determined the steps needed to make the move to a distributed model, it’s time to implement a phased rollout.

With any big structural change, staggered deployment is essential. Map out each phase of the rollout and the stakeholders involved, including the team members who will manage each phase.

As the rollout progresses, you should make sure that you mix power (i.e. heavy) users with non-power (i.e. light) users. Whether they create an email a week or just once a month, each user needs to be fully versed in the new creation and approvals processes.

Throughout the rollout, continually seek feedback and monitor the different phases to ensure that users are engaging with and understanding the changes. Implement training at each stage to aid in this and ensure users are actively using new tools and systems.

If your team is interested in making a big change, whether it’s decreasing email production time by 90% or increasing output by 10X, then reach out today to schedule your personalized demo.

#### How to Optimize – and Scale – Your Email Marketing Routines Without Diminishing Results
Enterprise organizations have been hit by the pandemic in countless ways. With entire teams moving to remote work, companies have had to reexamine everything from employee working environments and workflow routines to customer communications and sales processes. These pivots have put a spotlight on inefficiencies throughout the organization with many teams lacking the necessary tools, resources and skill-sets to implement the digital transformation initiatives needed to keep businesses moving forward. Even worse, with layoffs and hiring freezes now a common circumstance, many B2B enterprise organizations are having to do more work with fewer team members -- creating a whole new set of challenges.

Email marketers have had a front row seat to the business struggles brought on by the pandemic. With digital transformation now a key priority for B2B and B2C businesses alike, marketers are looking to their email programs to keep audiences engaged. According to a recent HubSpot report, email send volumes jumped during the start of March and remained at elevated levels throughout the second quarter, with marketers sending 21% more emails in Q2 versus Q1. Last month, HubSpot’s data showed send volumes reached a peak, rising 36% beyond usual benchmarks. These numbers underscore the fact businesses are relying on email to connect with customers as offline channels have essentially gone silent.

Marketing operations teams especially are finding their bandwidth shrinking as the number of email requests keep coming with no signs of slowing down. The MOPs leaders who have an agile process in place for email marketing routines are likely the only ones able to stay ahead of the curve. For everyone else, the road ahead may feel, at best, overwhelming and, at worst, hopeless.

So what are marketing operations leaders to do when there’s no time to optimize the email creation process – much less scale current workloads – without risking a downward turn in email performance rates?
How did we get here?
Understanding how we got here is the first step toward finding a viable solution. The unfortunate reality is, even before the pandemic, email marketing was already a challenge for many organizations. With multiple groups managing the email creation process, editing, review and approval routines for a single email easily can take up to a week or longer.

For many organizations, copywriters, designers and coders are all working in different tools to build the email -- making it difficult for the marketing operations team charged with managing the entire process across tools that don’t talk to each other. The back and forth between teams to edit an email, perform final reviews and then get everyone to sign-off becomes a time-intensive routine for all involved.

Now, these same teams are being asked to increase the number of emails being created and often with a smaller staff. Across industries, the cancellation of conferences, field events and need to make up for offline sales and/or engagement has left many B2B enterprise organizations reconsidering how they engage with their audiences.

To fill these gaps in customer communications, businesses are dialing up their email marketing programs. The new surge in email requests leaves the marketing operations teams that were already at capacity not only unable to optimize the email creation process, it scarcely gives them enough time to do the necessary work. Instead of focusing on strategy, testing and activation – the very tactics that help deliver strong results – marketing operations teams get stuck spending a majority of their efforts on raw execution.
Flipping the script: Putting more time on strategy and less on execution
After working with hundreds of enterprise brands, over and over again we see most brands spending 90% of their time on execution during the email creation process, with only 10% of the team’s time going to strategy, testing and activation. By enabling an agile process, email marketers can flip the amount of time they spend on execution and prioritize strategy, allowing for more efficient review and approval routines, major cost savings and improved engagement.

With its roots in software development, an agile process means focusing on a specific amount of work collaboratively, iterating rapidly in a thoughtful and deliberate manner with the goal of pushing to completion before moving on to the next batch of work. Stensul’s core capabilities enable an agile email creation process by offering a single platform for multiple teams to work in. It frees email marketers from having to use rigid templates, while giving creative and marketing operations teams the ability to put guardrails in place to maintain branding guidelines and compliance rules.

The collaborative nature of stensul’s platform streamlines the email creation process. Editing, review and approval routines go from taking a week or more to a matter of hours. The entire email creation process is optimized, making it possible to scale email marketing programs without having to add more team members as the number of email requests continues to rise. With less time spent on execution, marketing operations leaders can reevaluate their processes, investing more of their team’s effort in strategy and testing to refine email marketing results.

With an agile process in place, more email requests do not amount to diminished returns. In fact, businesses see just the opposite: Performance rates improve as more focus is put on strategy and activation.

#### How to overcome landing page building challenges
As a marketer, you know landing pages are essential to any successful email campaign. They’re the pages your email recipients click through to after reading your message that seeks to convert them into buyers, attendees, or whatever the aim of your campaign might be. Unfortunately, building effective landing pages can be a real challenge. 

The two common ways to create landing pages are to use a builder in your ESP/MAP or a stand-alone landing page builder. Each presents its own set of challenges.
The challenges of building landing pages in ESPs/MAPs
One of the biggest challenges of building in ESPs/MAPs is that these platforms are rigid in terms of template design. Although some of these platforms offer a few different templates, they’re usually limited in what you can change. This limitation can make it difficult to create pages that look and feel unique to your brand or effectively convey your message.

In addition, when you make changes to a template in an ESP/MAP, it often breaks. This issue can be frustrating for marketers trying to make simple adjustments only to find that the entire layout has shifted or that certain elements aren’t working correctly. Frequently, when templates break, the underlying code needs to be touched. When that’s the case, all sorts of problems can occur. It is also worth noting that when under-trained individuals “go under the hood” of the builder in an ESP/MAP, the likelihood of a problem skyrockets, including the entire system crashing. 

Another challenge ESPs/MAPs present is that these platforms can be difficult to learn and use effectively. Even if you have experience with these platforms, their interface and functionality can be overwhelming. This situation can lead to frustration and delays as you, your email team, and your marketing operations struggle to figure out how to make the necessary changes. 
The challenges of stand-alone landing page builders
Although stand-alone builders offer more flexibility than ESPs/MAPs, they’re still challenging. They require real expertise to make the most of their capabilities. These platforms often allow for too much flexibility, leading to design disasters. Learning to use them takes lots of time, and the results can be disappointing. 

Even with the right expertise, designing and building a landing page from scratch can take hours when you use a stand-alone builder. This requirement can be a significant barrier for marketers who must create pages quickly to keep the launch of their campaigns on schedule.
Five ways Stensul helps overcome building challenges
The Stensul Email and Landing Page Creation Platform offers a better way to create landing pages quickly and easily, even for non-technical people. Here are five ways this platform enables you to overcome the challenges presented by ESP/MAP and stand-alone builders.

 	 Predesigned flexible modules—The Stensul platform offers a wide range of predesigned modules that are flexible enough to meet your needs while still providing the consistent look and feel of your brand. These templates are easy to style and customize, allowing you to create a wide variety of page templates to use for the different types of pages you create for your organization.
 	 No coding required—Unlike other platforms that need coding knowledge to make changes, Stensul offers a simple drag-and-drop interface. It lets even marketers with no technical expertise create pages that look and perform well.
 	 Quick turnaround—With Stensul, you can create in minutes rather than hours or days. This capability means you can be more agile with your campaigns and respond quickly to changes in your marketing strategy.
 	 Common look and feel—The Stensul Landing Page Builder is integral to the Stensul Email and Landing Page Creation Platform. That means you create landing pages in the same platform as the emails for your campaign. To see that they share a common look and feel, you simply toggle from one to the other. Analysis has shown that conversion rates are lower if a landing page doesn’t appear similar to the email containing the offer. That’s a non-problem when you use the dedicated landing page builder in Stensul. 
 	 Integration with ESPs/MAPs—Once you build a landing page in Stensul, moving it to an ESP/MAP like Marketo takes just one mouse click. That’s because Stensul integrates with a wide range of ESPs/MAPs, letting you better realize the core value of those systems—deployment, not building emails or landing pages.

Building effective landing pages can be a real challenge, but it doesn’t have to be. Using the Stensul platform lets you create pages quickly and easily without the frustration and delays that come from using the builders in ESPs/MAPs or stand-alone systems. Stensul is the right choice for creating landing pages that convert. You can learn more about the Stensul Landing Page Builder here.

#### How to Prioritize Email Creation in Your Organization
We all know that there are many competing priorities at a company, internal resourcing being chief among them.

Email marketing is often overlooked when it comes time to allocate resources and budget. A Litmus study found that 52% of marketers believe their email programs are either understaffed or very understaffed.

How can you help your colleagues understand the huge potential for improvement in email marketing?

And how can you create a culture of smart email generation within your marketing organization?
What is email creation? 


Image by Karolina Szczur on Unsplash
Email generation is revolutionizing the way marketers generate emails, automating tasks that were previously only done manually.

It allows marketers—without any technical knowledge—to easily generate on-brand emails without errors in minutes, rather than days or weeks.

Inside stensul’s email generation platform, we preconfigure your brand guidelines into the platform and create modules that are custom to your brand.

You assemble these modules, add copy and images, and generate compelling emails you want to send to your audience. Anyone on your team can use it, and built-in approvals and collaborations gives marketers complete control over who is doing what.
You’ve got to fight for your right to... Create emails 


Image by rawpixel on Unsplash
We know that change is hard, which is why you’re going to have to build your business case for email generation.

Despite a 2018 survey which found that 50% of U.S. customers prefer to hear from brands via email, many organizations are still lagging behind.

First things first, you’ve got to prove that email marketing drives real ROI, and it needs more investment.

As part of this, it’s time to push for real, lasting change by focusing your efforts on email generation.

Lay out the time, cost, and energy savings of moving to an email generation platform (our stensul consultants can help you work this out, contact us today).
Creating a culture of smart email creation


Image by rawpixel on Unsplash
Once you’ve been given the green light to invest in email generation, it’s time to look at your marketing organization itself and the cultural changes you can make to support this shift.

Some people may be stuck on the manual processes that they’ve used for years. They’ll want to use copywriters, developers, and designers for every email they create.

Choose a few champions within your marketing organization to lead the shift to email generation, clearly communicating how much time and energy will be saved by making the shift.

Roll out continual training and performance tracking to ensure that everyone is using the platform correctly and effectively.

To learn more about implementing lasting change in your marketing team, check out our blog; Why You Shouldn't Fear Change in Email Marketing.

#### How To Scale Email Marketing by Distributing Production
And sure, this centralized approach works in theory. It should ensure consistency in branding, strategy, and corporate messaging. But in reality, it causes major challenges for local marketing teams and individual teams, such as inefficient workflows, a lengthy production process, and overall frustration.

Shifting to a distributed marketing approach for email production can eliminate those issues. In a centralized environment, one core marketing team is responsible for email strategy and production. In distributed marketing, multiple marketing teams create campaigns for their local market or business unit—and that can be game-changing.

According to a survey by the Aberdeen Group, 67% of businesses operate in a distributed marketing environment. Not bad! This has several benefits, not just for local teams, but for the organization overall.

Let's check out some of the key advantages:
1. Removes bottleneck issues


The biggest problem marketers have with centralized email production is the huge bottleneck it causes. A local team or business unit sends an email request to the corporate team, and it seemingly disappears into a central black box. Waiting for a response is like waiting for a carrier pigeon to return.

It’s understandable. Corporate marketing teams have a lot on their plate and are inundated with those types of requests from every region. But for a local marketing team, it’s agonizing. It leaves them in a holding pattern and delays promotions to local customers.

Distributed marketing empowers the individual teams to own their email production so they don’t have to wait for corporate to find time for it. It also takes pressure off the central marketing team by alleviating its workload.
2. Provides local marketing appeal


Regional marketing teams have another issue with centralized email production—the messaging doesn’t resonate with local customers.

Not only do different regions have different languages, but they also have unique buyer personas, cultural values, traits, and characteristics. The email you send in the U.S. won’t get the same response in Germany or China.

And it’s not just locations, it’s also products. Different business units have an infinitely better understanding of their product and their consumers’ pain points than a corporate marketing team that has to worry about several different products.

According to a survey, a whopping 92% of brands expect localized marketing to play an increasingly important role year-over-year. Distributed marketing gives local teams and business units the autonomy to tailor messaging to their specific market insights.

Local teams better understand the execution tactics, distribution channels, stories, and needs of their market. While there are universal messages that have global appeal, emails targeted to a specific audience have a greater impact.
3. Gives you a competitive edge


The bottleneck that centralized email production causes can also hurt your company’s bottom line. And in today’s fast-paced business environment, organizations need to be agile to react to global marketplace changes.

But how can you be agile when it takes weeks to create an email for a local market?

Email is a great way to quickly get your message and promotions directly to customers, and it can speed up the sales cycle. Delays in the process essentially negate the benefits of this channel. Companies that don’t take advantage of local opportunities create space for competitors, including niche players who hone in on one area or product type.

Local marketing teams and business units can strategize and execute faster than centralized ones because they’re lean in nature. Staying ahead of the competition and reaching prospects is more conducive to decentralized marketing.
4. Eliminate time zone issues


While technology has revolutionized communication and business, it hasn’t changed time zones. It may be easier than ever to communicate across the globe, but when we communicate remains an issue. Email production can already be a slow process, and when you factor in time zones, delays can be a major obstacle, especially if your company prides itself on speed and customer service.

Sure, if you operate domestically, the three-hour difference between New York and San Francisco is no big deal. But how about when the New York office needs to speak with Tokyo? That’s a 13-hour gap.

Cultural sensitivities play an important role too. When should emails be distributed? In one country, it might be normal to receive a promotional email at 8 p.m., but in another country that might be considered intrusive.

When local marketing teams own their email production, it streamlines the process and allows them to reach customers faster, but they also have a better understanding of the best time to send emails.
5. Better compliance


Companies in the healthcare, financial, and insurance industries have to deal with various compliance and regulation laws, which apply to email messaging. While this may seem like a responsibility better suited for a centralized team, laws vary by industry and country, and distributed teams are better versed in the compliance for their areas.

Take, for example, a brand with customers in finance, healthcare, and insurance. Each of those industries has different compliance laws and different regulatory agencies. A marketing team that specifically handles financial products has a better understanding of compliance laws in its industry than the corporate marketing team that’s trying to stay on top of three distinct industries.

The business unit can catch an error quicker and produce content faster. The same goes for local marketing teams that are familiar with their country’s regulations.

Corporate marketing teams do play a key role in ensuring brand compliance and consistency in email production, but when they control the entire process, it creates bottlenecks that frustrate local marketing teams and hinder their efforts.

Email is not one-size-fits-all. In today’s global environment, distributed email production creates more efficient workflows, higher production volume, and more effective campaigns. It may be time for your company to make the change.

#### How to send HTML emails from Outlook more easily with Stensul
Outlook is one of the most popular email clients. By extension, it’s one of the most popular ways to send emails. However, if you want to go beyond a very basic text message to include images or use content multiple times, it can get challenging, if not downright frustrating. This post explains how it doesn’t have to be that way—especially when you use the Stensul Email and Landing Page Creation Platform™.

Several sources cite Outlook as having 400 million active users worldwide. Although that’s less than one-third of total Gmail users, it is the email method of choice in most businesses, especially among enterprise-level organizations. Reasons include its tight integration with other Microsoft productivity applications and security.
An OFT: what it is, what it does
OFT is an acronym that stands for Outlook File Template. It lets you send emails from an Outlook account that display more than basic text.  

An OFT file typically contains an email with a preformatted layout for creating custom messages with a similar appearance. It lets you save message content and designs in a reusable format—the template. This capability is advantageous in a business context. One example is a salesperson sending customized emails to clients with a similar layout but slightly different copy.
Start in Stensul
The easiest way to make sure an email sent by an Outlook account that contains images or assorted sets of copy or will be used multiple times is to create it in Stensul. 

The guardrails you can program into Stensul empower thousands to create their emails—sent via their Outlook accounts—right in the platform. You can do so knowing all emails created in Stensul will always be on-brand and fully compliant with regulatory requirements. 

Besides being the easiest way to create an email sent via an Outlook account, it’s the preferred way to create this email type. It is the best of four approaches to create an HTML email sent via Outlook. This method has the lowest chance of error in creation, sending, or open/display issues.




Method


Workflow


Recommended



OFT file creation
Create email in Stensul, then download Outlook File Template (OFT) for Windows machines.
Yes

Preferred


Copy/paste

(for Macs)
View in a browser from Stensul, select all, copy, paste directly into Outlook, and send to recipients.
Yes


Insert as text

(for Windows PCs)
Download HTML from Stensul, insert HTML as text into Outlook, and send to recipients.
Yes


Forward from inbox
Send a preview from Stensul to your inbox and forward the email to recipients.
No

High error potential



 

 
Best practices for OFT-based email design
Whichever method you choose to create an email sent from an Outlook account, there are several things to keep in mind when designing it. Knowing what you can and can’t do with an OFT file will do more than save time. Lots of things—from deliverability and accessibility to opens and click-throughs—can be better.


Mobile responsiveness

Although we often hear about a mobile-first approach to email design, recipients opening emails with OFTs on their phones or other mobile devices will see the same email as desktop viewers. You need to design in a way that takes that “limitation” into account. 

One approach is to design the email in a single-column format. If you must use two columns, they have to be fixed. Because these emails aren’t responsive, there’s no stacking. Stensul supports both single and fixed double-column arrangements.

The right images

You can use images that conform to your guardrails—in terms of size and type—in an OFT-type email created in Stensul. Background images and background images with live text are not supported, however. Only the text and background image is preserved. 

Image links that a user adds from their own Outlook account have to be re-linked. The same holds for user-added text links. Text links must be re-linked and are underlined once in Outlook. Also, know that the color of the link is not maintained and needs to be re-linked.

CTA considerations

Rounded CTA buttons are not supported. They default to squared corners. If you require rounded CTA buttons, use CSS to add them back. The CTA button needs to be re-linked once you create the email. The link is underlined once in Outlook.

Links by default

Stensul supports text and image links set by default. For example, preset default links to your social media accounts in the email’s footer are preserved. All such text links get underlined, even in CTAs, in Outlook. Again, the color of the link is not maintained and needs to be re-linked.
The Stensul-Outlook integration works
A global financial services company has thousands of financial advisors, each wanting to convey opportunities to enhance their clients' wealth, often on a spur-of-the-moment basis. 

Before taking advantage of the Stensul-Outlook OFT integration, the company encountered a host of email problems at every step of the process, from creating emails to sending them from Outlook accounts, to what the emails looked like when clients or prospects opened them.

Implementing Stensul made all those issues go away. If financial advisors could drag and drop, they could create an email in Stensul well-suited for an OFT. Although email creation was decentralized, administrative controls—like setting guardrails and permissions—were centralized, ensuring consistency and quality.

To learn more about creating OFT emails with Stensul, go here. To see Stensul in action, go here.

#### How to set up a B2B marketing funnel for success 
For marketing to work, it has to follow a structured, proven, and effective strategy. Suboptimal marketing tactics can be expensive and tedious. This is true for all categories but especially for B2B. Without an effective B2B marketing funnel, it will be challenging to raise awareness, find prospects, and convert them into clients or customers. 

The traditional marketing strategies were mostly devised for the B2C category. Marketers in B2B would use those tactics, hoping they would work just as easily. But that hasn’t proved to be the case. Those in B2B need a B2B marketing funnel that will help them refine and optimize their sales process. 

A B2B marketing funnel is different from a B2C funnel because the decisions are less impulsive and the buyer journey is longer. In the traditional method, a B2C marketing funnel has stages of attention, interest, desire, and action. A B2B marketing funnel adds intent and evaluation to the process, which makes the job more challenging. 

But a structured process can be of enormous help. Here’s how you can build an effective B2B marketing funnel irrespective of the category in which you operate.
Choose a marketing channel to get website visitors
Here’s the thing about marketing in 2022. No matter what product or service you sell, no matter how specific or broad your audience is, digital marketing will be of the utmost importance. The most successful brands get it right and significantly invest in digital marketing with a long-term perspective. 

The hub of all your digital marketing efforts is your website. A key action point of your B2B marketing funnel should be to drive visitors to it by using any or all of the following tactics:

 	Referral and social traffic
 	Paid traffic
 	Search traffic


Referral and social traffic
Referral traffic includes visitors who find your website through other websites, not search engines. To get referral traffic, you should be visible on leading blogs and websites. You can start by listing your website in directories and getting published on review websites. 

One of the more effective ways to get referral traffic is by publishing on reputed blogs. You should focus on blogs your target audience would be reading and then publish relevant, insightful, and topical articles there.

Nearly 90% of marketers believe that social media has given considerable exposure to their business, but without an established audience, you have to rely on third-party social media accounts to reach your customers consistently. Your social media channels can generate B2B leads if you've established a relevant audience but it can take years to do so.
Paid traffic
Although it’s true that it’s usually associated with B2C, paid traffic can be a successful tool in your B2B marketing funnel. If done well, it can become one of your biggest lead generators in terms of revenue because the average lifetime value of a B2B sale would be exponentially bigger than a B2C sale. 

To get it right, you should use specific keywords your potential customers would be using. These keywords should reflect their pain points and the existing solutions in the market. 
Search traffic
Search engine optimization (SEO) will get you organic search traffic. The biggest advantage here is that those searching for your product or service would already have an intent to either buy or know more about it. Getting those leads will dramatically improve your conversion rate. 

The key to getting consistent search traffic is by building authority in your category. Your website should be structured to provide relevant and value-added information to its specific visitors. 

Continuously updating it with blogs, infographics, videos, and other content—keeping in mind the relevant keywords—will slowly build your expertise and drive leads to you. 
Use conversion tools to turn website visitors into subscribers
Far too often, digital marketers focus on driving traffic and not on the content and tools to convert them. It’s one thing to get visitors to your website. Now comes the hard part of converting them into subscribers or users. There are three ways to do it:

 	Lead magnets
 	Offers and discounts
 	Free trials


Lead magnets
Lead magnets offer valuable content on a webpage for which users may have to give their contact information. You can offer case studies, industry reports, how-to guides, and analyses to get your visitors interested. 

Remember that the ultimate aim is to build a community through the contact information you get. So, your content should offer exceptional value but shouldn’t be too long or complex. Users should believe they will be able to read or watch it in a few minutes. 
Offers and discounts
When building a B2B marketing funnel, it’s good to understand the competitive landscape. Others in your category might have the same solution and strategies. Offers and discounts are an effective way to encourage your visitors to take immediate action. 

The discount or offer should be time-bound and the reward should be worth it. For that, you’ll have to know precisely what your audience is looking for. Here again, your specific keywords will be of tremendous help. 
Free trials
Free trials are particularly useful for SaaS companies because you can use them to demonstrate your features without having to directly meet the potential buyer. It has almost become a category expectation now. In other words, if your competitors offer free trials, so should you. 

Because the average B2B sale would need approval from multiple levels, it’s a good idea to let your potential buyer experience the product or service. Free trials ensure the buyer doesn’t have to make an immediate decision and can discuss the proposition internally.
Use email marketing to turn subscribers into customers
The third stage is the one that requires consistent content creation and audience engagement. One of the most productive methods to do that is through email marketing, especially for the B2B sector. To effectively use email marketing, you can try the following methods.
Educational nurture sequences
The first step is to welcome users into your world and introduce them to your product or service. These emails will be educational in nature and shouldn’t force the reader to make an immediate purchasing decision. 

The focus should be on providing value that encourages them to regularly open your emails. Remember that if the content is not customized to their particular needs, they won’t have any reason to engage with your emails. 
Benefits of a free trial nurture sequence
The first stage of an email marketing sequence is when you’re building the relationship. When you inform the user about your product or service, your intent should be to demonstrate your expertise. 

It’s one of the most cost-effective ways to nurture a relationship because each email can highlight a specific feature and a free trial. It also allows you to share relevant case studies that might encourage the subscriber to sign up for the trial. 
Expiring offer or discount email sequence
Even with compelling content, your email subscribers might need a nudge or two. That’s where the expiring offer or discount emails come in. These feature time-bound discounts on your product or service, encouraging the reader to act immediately. But be careful not to flood the recipient’s inbox with offers or you can lose credibility. 
Include analytics at each step
Without analytics, you could be going down the wrong track without realizing it. You could also end up spending too much on tactics that don’t produce results. By using analytics in your B2B marketing funnel, you would know:

 	Which keywords are bringing in more traffic
 	What lead magnets are more effective
 	What content gets more engagement on social media
 	What subject lines get more email open-rates
 	What offers get more sign-ups for free trials

 
Optimize your emails with Stensul
The Stensul Email Creation Platform is how you can create high-performing emails within minutes. You’ll be able to create emails nine times faster and be twice as effective because Stensul brings all those involved into a common environment for seamless, effective collaboration and real-time reviews. By helping you create emails that are relevant to the recipients, Stensul optimizes your email creation process. What’s more, it also effortlessly integrates with popular email service providers (ESPs) and marketing automation platforms (MAPs) as well as associated technology in your marketing technology stack.

Other than generating more sales and revenue, an effective B2B marketing funnel will also reveal the customer journey. With a more accurate understanding of a customer’s pain points, it becomes easier for marketers to demonstrate their value proposition at the most compelling opportunity. Plus, the entire process will be substantially easier when you have an empowered email creation system.

#### How to set up brand guidelines that work
You’ve made the decision to embrace decentralized email creation. And you want to have it done so the performance of the emails produced and benefits to your organization are optimal. Great!


Yet, there’s probably one element of decentralized email creation that raises your anxiety level, if only just a bit.

Many marketers and MOPs pros have told me their main concern centers around controlling those in their companies who think they know what good email design ought to be. 

Key to having emails created that look the way you need them to is to develop and put in place brand guidelines that those you’ve empowered to create emails will understand and follow. In other words, guidelines that work—for them and, more important, for you and your organization.

There are five critical elements you need to incorporate into your brand guidelines for email creation:

 	Defend your logo
 	Use typography recipients can read
 	Limit the color palette
 	“Speak” in your brand’s "voice"
 	Make images available that are the right size and type   

Defend your logo
Start with your company’s logo when developing brand guidelines, especially for decentralized email creation. The reason is simple: Your logo is your brand’s primary identifier. That does not mean it should be used a lot, however. It’s your company’s signature, and you explain how it should be handled—with precision.

Begin to get buy-in on using your logo by sharing the thinking around how it was conceived, its structure, and its components, all to provide context as to why this brand mark is so important.

When people get the meaning behind the logo, you need to let them know how—and how not—to use it. The more—and more detailed—logo usage scenarios you can provide, the better. When people have ample examples to follow, they tend to do what’s being asked of them.

Here are some technical questions your email brand guidelines need to answer:

 	How much padding and white space should there be around the logo?
 	What are the smallest and largest logo dimensions? Be sure to include unit type, metric or imperial.
 	Are there secondary logos? When can people use them?

 	Where in the email can the logo be placed? Footer? Header? Body? Including photos to show examples is helpful.
 	How should the logo align with other content pieces?
 	What should people never do with the logo?

Use typography recipients can read
When designing for different mediums and scenarios, brands often use primary, secondary, and even tertiary typefaces. When it comes to email creation, it’s critical to use web-safe fonts that are supported across devices, operating systems, and email clients. This is an absolute necessity to ensure the email renders properly for all recipients.

Web-safe fonts include:

 	Most safe—Arial, Helvetica, Times New Roman, Courier, Courier New‍
 	Safe fonts—Palatino, Garamond, Bookman, Avant Garde‍
 	Windows and macOS safe fonts—Verdana, Georgia, Comic Sans MS, Trebuchet MS, Arial Black, Impact

 

Don’t see your corporate fonts here? Go to CSSFontStack to see all the web-safe fonts and if they are compatible with both Windows and Mac operating systems.

If a non-web-friendly font is integral to your brand, you may consider converting sections of your email to an image file, also known as graphical text. But be aware that some images may be blocked on some devices. ‍

In your brand guidelines, lay out what font sizes, weights, and colors to use for the following email elements:

 	Header text
 	Preheader text
 	Body text
 	Call to action
 	Signature
 	Opt-out text
 	Links

 

These details will ensure emails created on a decentralized basis will comply with your design requirements.
Limit the color palette
Make color choice and use carefully to reflect the quality and spirit of your company’s brand. Using consistent colors allows customers (and even prospects) to create strong associations with the brand.

Beyond the aesthetic and psychological benefits of choosing the right colors, you need to make certain emails from your company are readable. You can do so by checking your contrast ratios and following the Web Content Accessibility Guidelines (WCAG). 

If a field marketer creating email on a decentralized basis thinks a hot pink CTA with white text is the right move, you can stop them in their tracks with a well-prepared guideline on the corporate color palette. Rather than insulting them for poor design taste, let them know that their design has poor contrast ratios that are hard to read and will drastically lower click-through rates. Beyond that, limiting the number of colors they can choose from the corporate palette can help to control the number/frequency of less-than-desirable color usages.

To avoid more color choice errors, answer these questions in your brand guidelines:

 	What are the RGB, Hex Codes, and Pantone colors of your brand colors?
 	What is the purpose of each color?
 	When should I use each color?
 	Where can I make sure that the contrast ratios are accessible?

“Speak” in your brand’s “voice”
You might describe your brand as sassy, sage-like, or something in between. Whatever it might be, establish a clear “voice” that brings consistency and clarity to how you might communicate your brand's personality, including in emails. 

You might wonder how subscribers can “hear” your brand’s voice in an email, but they can. It’s about word choice and writing style that translate to tone in written communications—and that’s your brand’s “voice. Doing so in every email will ensure you strike the right chord.

Here are some questions your email brand guidelines should answer:

 	What 3‒5 adjectives describe your brand’s tone and voice?
 	What phrases and industry jargon should users always avoid?
 	Are emojis usable or not? If so, which ones?
 	How long should the subject line be?
 	What “from name” should emails use?
 	How should email readers be greeted: Hey? Hi? What?
 	How do you close out your emails: Sincerely? Best? Regards?
 	How many words should a typical email use?

Make images available that are the right size and type 

Selecting the right image (or images) for an email should enhance the quality and clarity of the communications. If the colors, words, and style are just right, the right image can make an email even more appealing. That doesn’t mean email creators should use rich media for the sake of using rich media.

Here are some questions about images your email brand guidelines should answer:

 	What image format should emails use: Gifs? Pngs? Jpegs?
 	What is the largest file size for each image? How can large images be optimized?
 	Where can people find usable/appropriate images?
 	What subject matter should they include in the images? Which should they avoid?

Make controlling guidelines easier with automation
You can exert control easily and effectively with robust, programmable guardrails that ensure every email created by anyone authorized to do so on a decentralized basis is on-brand every time. It’s important to realize that HTML code editors or the email builder in your MAP/ESP don’t offer that automated control, however. 

An email creation platform provides granular brand guardrails you define and adjust as branding and designs evolve. The platform defines elements like fonts, formatting, color palettes, and even character or line counts to prevent users from “going off the rails” as they create a marketing email. Plus, it’s done on a centralized basis, so all emails created—on a decentralized basis—are 100% compliant.

How one tech company took advantage of automated guardrails

A leading cloud content management company wanted its field marketers to be able to create emails to get them to customers and prospects faster. 

To make sure controls were in place to prevent the organization from being exposed to brand, legal, or security risks, the marketing team turned to an email creation platform. It empowered field marketing teams to create on-brand emails 100% of the time. 

To learn more about the benefits of decentralized email creation, download the Stensul eBook, 5 steps to optimal decentralized email creation.

#### How to Tell an Engaging Story in Your Next Email Campaign
Good storytelling is the foundation of content marketing (and all marketing, as a matter of fact), and content is the foundation of an engaging email campaign.

Bring everything together by considering the story you’re trying to tell in your next email marketing campaign.

While your sales objective or key message will drive the targeting and positioning of the email campaign, take a moment to consider the storytelling elements that could help drive this forward.

Below we delve into the impact storytelling could have on your email marketing efforts, and why you need to sit up and listen.
The power of storytelling


Image by Nong Vang on Unsplash
Some of you might be thinking, “it’s email marketing, I just blast out the offers and watch the opens and clicks flood in.”

While that may be initially true, you might be missing out on a huge opportunity to elevate your email marketing (and by extension, the results you get).

Story science expert and Claremont Graduate University professor, Paul J. Zak, says that storytelling can capture attention, encourage empathy, and foster cooperation.

“Many business people have already discovered the power of storytelling in a practical sense — they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.”

Zak’s research found that a neurochemical called oxytocin sparks an “it’s safe to approach others,” signal in the brain.

“Oxytocin is produced when we are trusted or shown a kindness, and it motivates cooperation with others,” explains Zak in Harvard Business Review. “It does this by enhancing the sense of empathy, our ability to experience others’ emotions.”

“We found that character- driven stories do consistently cause oxytocin synthesis. Further, the amount of oxytocin released by the brain predicted how much people were willing to help others; for example, donating money to a charity associated with the narrative.”

When you harness the power of storytelling in your email marketing, you can seize the much-coveted attention of your audience, associate positive emotions with your brand, and make them more amenable to taking certain actions.
How to incorporate storytelling into your email marketing 


Image by Glenn Carstens-Peters on Unsplash
Every email you send should offer the recipient a story, and a reason for them to continue reading.

This is particularly important when it comes to lead nurturing and the multi-staged email nurturing funnel that you’re hoping to lead prospects down.

This path becomes significantly smoother when you deliver engaging, relevant emails that provide value-add content to your customers throughout their buyer journey.

We’re not the only ones who think so. Business 2 Community predicted that storytelling will be one of the key email marketing trends for 2019.

“Email marketing messages that include a story at the beginning of the email, then loop in the agenda of the business and the point of the news, and the value and services/products they provide can prove highly influential when delivered appropriately to the right audience.”

“Stories can maximize a marketer’s email marketing ROI potential significantly. Marketers have known about the power of a good story for years now, and this trend is only increasing as the best email marketing strategies develop over time.”

Start by mapping out the stories that drive your email marketing messages, whether they center around a pain point or a solution.

Each email should build on the previous one, ensuring a clear narrative for your prospects, while also standing alone as its own story.

Work with your copywriters to add these storytelling elements into your email campaigns, and ensure the email design reflects these copy changes.

If you’re looking for more advice on how content and email can support and strengthen each together, check out our recent expert interview; Marketing Masters: Ann Handley on How Content Marketing and Email Marketing Work Together.

#### How to turn your email creation team from the Mudville nine to World Series champs
I’m sure you know the poem “Casey at the Bat.” Many see it as an homage to the beautiful game of baseball. Although it does tell the tale of the team from Mudville trying hard to win the ball game, it explains how Casey caused his team to lose by not adapting to the situation presented to him. There’s an interesting parallel between the 19th-century poem and today’s email creation team—the one you manage, in all likelihood.

Casey was confident his approach would win the day. Unfortunately, as we recall, he struck out, and as a result, there was no joy in Mudville.

No matter the level of play, all teams strive for excellence. It’s no different for you as the leader of an email creation team. In some respects, what your crew deals with is not all that different from what a Major League Baseball team must face. There’s a game to be played and won just about every day, and the pressure can be intense.

The tough pitching you face comes in the form of a torrent of email requests, unexpected rendering issues, and super-tight SLAs—the equivalent of a high and inside pitch, the kind Casey struck out on in Mudville.

Just as the manager of a ball club constantly assesses the team’s players, you need to be able to answer questions about your own team such as these:

 	Do they have the proper orientation and skills? 
 	Are they team players or grandstanders seeking glory for themselves? 
 	Do you have the right processes and equipment to compete and win in today’s high-paced business environment?

To learn the answers to those and other questions, download the Stensul eBook, The Email Creation Team Playbook - How to change your team’s game for the better today.
Positions on an email creation team
To help you answer those questions, let’s look at the positions or roles on a typical email creation team (not the Mudville nine).



Position
Responsibility
Defining Characteristics




Marketer


 	Identifies the need for an email 
 	Prepares an email brief that outlines the strategic need the email should fulfill and offers a design/messaging concept




 	Strategic thinker
 	Organized
 	Data-driven




Designer


 	Translates the parameters contained in the email brief into a design that, ideally, complies with company branding guidelines and includes necessary regulatory language
 	With the copywriter, seeks approval of the design concept from the marketer




 	Thinks visually
 	Creative
 	Intuitive




Copywriter


 	Takes the direction offered in the email brief and prepares text that conveys the intended message in an appealing, readable way
 	Coordinates development of the text with the designer to achieve a coherent word-and-image presentation  
 	With the designer, reviews concept with the marketer so it can be moved on to the developer




 	Fact-finder
 	Storyteller
 	Pragmatic




Developer


 	For those organizations using traditional email creation methods, this activity involves turning the approved concept into HTML code from which the actual email will be produced

 	If the company is using a no-code email builder or Email Creation Platform, this team member can be re-positioned to higher-value work




 	Technical craftsman 
 	Process-driven
 	Inventive




Quality Assurance


 	Checks to see that all aspects of the HTML code render properly; if the slightest thing is wrong, the email goes back to the coder for the needed HTML fix





 	Technical
 	Process-driven
 	Detail-oriented




Brand/Legal Review


 	The individuals responsible for maintaining adherence to corporate design guidelines and compliance with industry or governmental regulations review the proof of the email produced from the HTML code. If these individuals/roles have issues with any part of the email, it goes back to the marketer, designer, and copywriter to be adjusted as required. It then moves again to the coder, who produces another proof. With each revision, all team members get another opportunity to review and comment as needed.




 	Policy wonk
 	Process-driven
 	Inflexible




Executive


 	Depending on the type of email or the substance of the message it conveys, senior management will be a cog in the review machine. This additional player reviewing the email may lengthen the time it takes to fully approve the email.




 	Big picture
 	Unaware of creation pain
 	Mercurial





It’s easy to assume these team members work efficiently or as smooth and swift as a second baseman-to-shortstop-to-first baseman whip-fast double play. Unfortunately, it doesn’t happen anywhere near whip-fast. Stensul research found it takes 80% of companies two or more weeks to get a single marketing email out the door. That's more like Mudville than championship caliber.
Innovate to win
Baseball is dripping with tradition. Still, if you’re even a passive follower of the sport, you’re aware that managers, players, and entire organizations will embrace new approaches to just about any aspect of the game with one thought in mind: win. 

It’s still largely the game Abner Doubleday laid out along the shore of Lake Otsego in Cooperstown, New York. However, much has changed in how those involved prepare for, play, and learn from each contest.

Take a look at how your organization creates emails. As capable as your team might seem in your mind, they’re using the same method first seen in the 1990s. This “traditional approach” is filled with many tedious, largely manual tasks and a time-consuming review and approval process. It’s prone to bottlenecks and a seemingly endless back-and-forth among all those involved in creating emails. It’s so tedious that even the most even-tempered, positive sort of person can become disgruntled or downright angry. 

More important, it can cause several, if not all people, on your team to get burned out. You need to act before that happens. Not doing so will severely hamper your ability to win.

It’s your choice. Do you remain like Casey of Mudville, convinced he can win the day, or adapt to meet the demands you face today and in the days ahead? Let’s look at the facts: Demand for email as a marketing communications channel shows no sign of lessening. If anything, the use of email to find, sell to, and keep customers loyal has grown dramatically.

You cannot keep playing the game like it’s the 1990s. You need to change your game to win. To do that, you need:

 	Game-changing email creation process
 	Game-changing email creation people
 	Game-changing email creation technology

Game-changing email creation process
Stensul found that as much as 90% of the time available to the email team is taken up by production-related activities. Little, if any, time was spent on testing to sharpen strategy and achieve better email performance. You have to be smarter than Casey was in Mudville.

To win the email creation game, you need to change the process. This calls for a move from specialists using single-purpose tools and operating in silos to having them work together in a single environment that enhances seamless collaboration—within your team and cross-functionally. By doing so, workflows will be more streamlined and approvals will come quicker, with far less back-and-forth. Not only that, but emails created this way will get to market faster with reduced SLAs.
Game-changing email creation people
To turn the game in your favor, don’t simply put more people against the task. If your process is inefficient, increasing headcount won’t necessarily mean creating the email will take less time. It will make it more expensive than it needs to be, however.

The game-changer here is not more people. Instead, it’s using the people you have more effectively by instituting a process that gives them time to create better emails faster, ones that are on-brand 100% of the time and that exceed performance expectations because they have the time to conduct A/B tests, implement personalization efforts, or add dynamic content.
Game-changing email creation technology
If you disregard the inefficiency of your current email creation process, it’s understandable you might think it’ll work for you now and in the future. The reality is that it won’t work because it is so inefficient.

To win the email creation game, you need to place an email creation platform at the center of your creation process. An email creation platform simplifies and speeds the entire process—from developing the design concept to uploading the email for deployment. It also significantly shortens the review and approval steps.

An email creation platform creates a single, collaborative work environment that empowers non-technical people to quickly and efficiently create quality emails in minutes, maintaining all corporate branding and regulatory requirements. As demand for email grows, an email creation platform lets you scale to easily meet that demand without needing to increase the size of your team, whether they are full-time employees or outsourced services.
The case for an email creation platform
It’s up to you to foster that change among your team and your management. It’s a case you can make with ease if you include these three points to convince your leadership team.

1. Get efficient

An email creation platform heightens the productivity of every member of your team and gives you flexibility on how to structure the team.

Its no-code or drag-and-drop approach to email creation means coders or other technical team members don’t need to do such work. Plus, the right email creation platform offers the additional choice to using your code to create modules. 

The platform includes robust, automated guardrails for brand, compliance, and rendering that turn the usually time-consuming, complicated approval and QA steps into a straightforward and speedy process. That's the reason a top-tier real estate development company saved 254 hours per month by moving to an email creation platform.

2. Be strategic

An email creation platform gives your team the time to focus on developing content that will exceed expectations on engagement and other crucial performance metrics. It also lets you launch campaigns faster and at higher volumes. 

For example, a global B2B payments company recaptured time lost to email production to conduct 10x more A/B testing, personalization, and leverage more functionality from their deployment platform.

3. Optimize performance

Most martech stacks already include technology contributing to email creation, such as image libraries, link tracking, dynamic content, workflow/project management tools, and messaging platforms. An email creation platform can make your investment in those technologies better when it securely integrates with them to make email creation even more efficient and less prone to bottlenecks or inadequately trained personnel going where they shouldn’t in the email creation and deployment processes. 

Consider a professional sports team that integrated its email creation platform with all relevant adjacent tech in its martech space and realized an 83% time savings while dealing with a 50% increase in email volume. Last, and most important, they saw a 20% revenue lift.
Learn to change your game
Be sure to download the Stensul eBook, The Email Creation Team Playbook - How to change your team’s game for the better to learn all there is to know to win the email creation game or be like Casey of Mudville and strike out.

 

#### How to: Implementing New Technology That Requires Workflow Change
Amanda Scigaj is the Head of Campaign Operations at Asana and is a master of problem solving, collaboration, and tech implementation. She shared her expert tech implementation insights with Stensul.


 

When it comes to implementing a new tool, everyone loves to talk about when things go wrong. The gory stories of derailments, depreciations and DDOS attacks are favorites -- but rarely do we talk about when or why an implementation goes well. Tech implementations of any size that change the way a team works have trickle-down effects beyond expectations, and each comes with their own set of nuances.

What does a good implementation look like? As someone who has managed all sorts of technology transformations both as a consultant and in-house, I’ve compiled my top recommendations based on time-tested experience of what works, and what I wish I’d known when I started in this body of work.
Before You Begin
Whether you’ve been lucky enough to be a part of the exciting early steps of vendor selection or you’ve been ‘voluntold’ to implement a new tool, one of the most important questions you have to ask yourself is ‘Why?’. During a session at Adobe Summit a few years ago, Ops expert Kelly Jo Horton said one of the simplest yet most eye-opening things that has stuck with me ever since: When implementing new tech, ask ‘why’ five times. Some ‘why’ questions to consider are:

 	Why are we implementing this now (is there a legal or compliance issue at stake like GDPR)?
 	Why don’t we use another tool?
 	Why can’t our current tech stack support this use case?
 	Why is this important? Is there support from leadership, or is this a niche ask from a specific team?
 	Why is this a priority? Is this a part of a larger project or supporting a large event? What happens if we do nothing?

Doing this exercise alleviates any doubts or assumptions (more on that later), and now you can give an elevator pitch on this project. Your colleagues are likely going to take time away from their current roles to participate in this endeavor - being able to quickly (and repeatedly) explain ‘why’ improves enablement down the line.

Even if you are not the project manager, make sure the group maps out the teams that need to be looped in or communicated with throughout the implementation. You can get sophisticated and use a RACI or DACI model, or just grab a series of post-its and sharpies and map out your organization. Likely, the new tech you’re implementing will impact teams in ways you’re not expecting and maybe haven’t considered.  Once, during a large database migration, nearly six months passed before it occurred to the group that we needed to involve our web team, resulting in a lot of unnecessary last minute scrambling. Even if you assume that a change won’t affect a team, reach out -- I doubt that you’ll ever hear negative feedback when a team is informed of a new change in your organization. You improve your relationship with other teams, and maybe even learn something new!
Streamlining Communication

Determine how you communicate, each team member’s area of responsibility, and your project plan.

Have you ever been in a large meeting that’s essentially just the 12th version of a meeting you already had last Tuesday? It’s the worst -- nothing good comes from it, there are too many people present for anyone to make a clear decision, and if you’re like me, you spend most of that time thinking about what you could be doing with the time (and maybe what you’re having for lunch). Determining a dedicated resource for each department eliminates the dreaded all hands discovery meeting and decreases time spent hosting redundant brainstorming sessions.

When you put different teams together you get lots of opinions and tasks, and lots of ways of managing these opinions and tasks; your engineering team may use Jira while marketing uses Sheets, and sales ops uses something entirely homegrown. Clicking through each tool (and learning the tool, and getting/giving access to said tool in the first place) in order to track tasks and decisions becomes a nightmare, and what we at Asana call ‘work about work’. Utilizing one scalable tool that everyone can leverage removes these headaches and gives everyone valuable time back.

Consider major holidays or paid time off that will impact your project.

Did you know companies like Adobe take a full week off around July 4th? This is an amazing and well-deserved perk, but it can impact your go-live. Get key dates and PTO from everyone involved in a launch; the team, the vendors, consultants, and offshore team. During a major database migration, three coworkers and I got married, and because we planned ahead of time, our other exceptional team members were appointed to decision making. Each of us could focus on our personal tasks like making a wedding playlist and managing surprise plus ones, instead of what fields we needed to be on the lead object for routing.
Making Decisions

One of the best pieces of advice I got early in my career during a particularly tenuous project was simply, ‘don’t make assumptions.’ This is accurate in every part of the implementation process: don’t assume everyone speaks ‘marketing technology’, don’t assume that a solution in theory works in practice, and don’t assume a vendor’s suggestion is best. I dislike the term ‘best practice’. What was best practice for a small startup, for example, probably won’t work for Google.

It’s hard to make decisions in a large group, so leave the planning to a small group of focused people. Tighter teams work. I have spent hours of my life discussing partner accounts when those conversations should've been taken ‘offline’ and solved with a tighter team. This is especially true in *gestures wildly* all this. Zoom fatigue is very palpable.

There will be times where you cannot agree on a solution, or you feel strongly that the solution proposed is the wrong one. In these cases, make sure each of your solution options and the risks attached are well-documented, surfaced, and acknowledged, rather than buried in a deck that no one but yourself has seen.
QA/UAT
To reiterate on the ‘don’t make assumptions’ concept, make sure to prioritize testing, no matter what you're implementing. If what you’re working on has a large volume (API calls, a lot of trigger logic, daisy-chained processes, leveraged by a large event, etc), stress test it wherever possible. Just like a bad implementation, people are more likely to talk about a bad experience (a failed Zoom meeting, an email with placeholder text, a site crashing) than a positive one.
Enablement
You must have a strong reason for implementing new technology. Crafting that elevator pitch means you can succinctly tell any team or individual in your organization why the change is needed. Personally, I could discuss at length that ‘x technology optimizes’ or it’s a ‘new ABM tool,’ but that doesn’t necessarily tell the ‘why’. What really matters to you and to your company is that the tech improves someone’s experience. Tell a story they’ll understand and relate to.

No new technology is going to be as bright and shiny as it is on the convention display. Set realistic expectations and communicate them clearly. For example, when implementing lead scoring, it’s not going to instantly be a game-changer, and some people may be eager to adjust the model, or they won’t  trust it in the first place. In the past, I’ve communicated that there will be a ‘listening phase’ of a few weeks or months, after which we will ask for feedback and adjust lead scoring if needed. For a large technological implementation, maintain a clear space that tracks known issues, and let teams know the cadence of when those fixes will happen. Hold office hours to encourage team members to raise concerns and requests.

Keep in mind the fact that you are taking time away from someone's day-to-day job, and if something doesn’t work as advertised, it will be met with derision.
Post Implementation
No technology is a monolith. I mean, I thought the Sony Minidisc player was the height of technology before I was old enough to vote. The same goes for the tools and workflows you build. Think about that technology like a consultant or vendor and perform regular reviews to make sure it still works for you, and how it continues to improve on your original problem statement.
Gratitude
One of the biggest implementation priorities isn’t integrating the tool itself, but clearly saying thank you to those involved. Thank you gifts that can be personalized and/or helpful (and not just another thing that lurks in their bag and is tossed in the next purge) distributed to the larger group shows appreciation, as does a meaningful, verbal message. Personally, being in a large group of my professional peers and getting a thank you for a specific thing I worked on is more valuable than a shoutout on Slack or commemorative laptop stickers. It shows that you pay attention to the individual contributor, and you know their name.

Implementations done well take a lot of investment from yourself, and from the teams involved. They rarely go as planned, and it is completely common for momentum to slow, or tasks to get derailed on account of ‘surprises’ or conflicting opinions. By communicating well, staying organized, setting expectations, getting people excited about this change, and showing appreciation along the way, you are on the right track for a successful project.

#### How you can climb the MOPs professional strategic value ladder
As a MOPs professional, perhaps leading a MOPs team, are you in an administrative or more strategic role? That’s a deceptively important question for you to answer. 

As MOPs has grown as a function within a marketing organization, two operational models have taken shape—and remain the prevalent forms today: Task Master and Strategic Deployer. The former tends to be about back-office-type activities. The latter is more aligned with the vision of the Chief Marketing Officer and plays an essential part in framing their strategy and executing it.

Although there’s value in being a Task Master, there’s more as a Strategic Deployer. To become one—or become a more effective one—follow these three steps to climb up the MOPs strategic value ladder.
Step 1. Be an insights-driven MOPs professional
To be insights-driven means being a MOPs professional who consistently interprets data and applies that to decision-making. It means taking action on what the data is telling you to do.



That ability matters because Forrester found that insights-driven organizations are 2.2x more likely to drive double-digit growth than non-insight-driven ones.

As a Task Master, you’re developing reports and not much beyond that. You measure just about anything that can be measured. There is a likelihood you’re providing some degree of value, but there’s a greater chance they’ll ask you for more than what you’re providing. And that’s a problem because the marketer may not know how to interpret the data you’ve measured and reported. Over time, they’ll get frustrated and stop using the reports. Those reports will have wasted time and effort for all involved.                                                 

If you’re a Strategic Deployer, however, you’re doing something very different from a measurement perspective. You’re not just producing reports on vanity metric-type scenarios. Instead, you’re starting with the marketing plan. You use that to determine the needed measurement framework and put it in place, so it helps your organization to understand how an effort is performing against target goals.
Step 2. Be a MOPs professional who’s a design thinker

The next step in being a Strategic Deployer is to be a design thinker. You seek transformative marketing processes. That’s an intriguing orientation because a Forrester survey found that only 20% of B2B marketing



decision-makers identified redesigning processes as a top three priority for their organization. That finding is astounding because you can have a competitive advantage by focusing on process design.

Optimizing your processes gives you and your MOPs team multiple chances to shine because you’ve eliminated tedious tactical activities. You’ve reduced the number of touchpoints, streamlined the approval process, and other such matters to have time to spend on higher-value, more strategic work. It is where you can free yourself from being a Task Master to become a Strategic Deployer.
Step 3. Be a tech-savvy MOPs professional
The third step is to be tech-savvy, which means more than knowing how to use the technology. It’s understanding what technological capabilities exist in marketing and, perhaps, you can borrow for marketing’s needs outside the department. 



To that end, develop solid relationships with your technology providers. Work with them to understand and influence their product roadmaps in ways that will help you, marketing, other units, and, not-so-incidentally, the vendors themselves. 

Even though we’re witnessing an explosion in marketing technology, most marketers don’t understand it. They rely on people like you, MOPs professionals, to help them understand and leverage the technology to best advantage. 

For further insight into being a Strategic Deployer making a major contribution to your organization’s marketing effectiveness and business performance, download the Stensul eBook, How to make your MOPs team more strategically valuable.

#### How Your Email Marketing Approach Impacts Your Customers
Stuck in a constant loop of manual processes, back and forth feedback, and repetitive tasks?

Your email team is probably ready to pull their hair out in frustration, and they’re not the only ones.

When you’re relying on an outdated, traditional approach to building emails, your customers and subscribers suffer as well.

Below we’ll examine how slow, manual email marketing processes negatively impact your customers.
Timeliness is everything 


Image by Alex Guillaume on Unsplash
If it takes you days or even weeks to create an email, then there’s something fundamentally wrong with your processes.

Whether it’s too many stakeholders in the kitchen, tools that don’t talk to each other, or a plethora of last-minute revisions, these roadblocks delay your email campaigns and hinder your relevance and timeliness in the eyes of your subscribers.

Being able to send timely promotions to your customers or react to recent news or events is essential for an effective email marketing strategy.

If you’re current email marketing status quo needs days or weeks of leeway for a single email then it’s time to rethink your approach, and prioritize timeliness.
Mobile first, or else 


Image by Ugur Akdemir on Unsplash
When we see slow, manual email marketing processes, they often go hand in hand with a lack of mobile responsiveness.

For those building emails manually, it’s hard to build truly responsive emails (i.e. emails that automatically resize and adjust proportions and components based on the device that’s viewing the email) without a lot of hand coding and extra design work.

This deficit is then passed onto subscribers and customers who are becoming increasingly frustrated with the lack of mobile-responsive emails. A Liveclicker and Relevancy Group survey found that:

 	32% said the messages are too small to interact with on mobile
 	26% noted that website and landing pages aren’t mobile optimized
 	21% stated that emails aren’t well formatted for mobile devices

It’s clearly having a negative impact on customers, and that’s bad business for everyone.
It’s time for a change


Image by Ross Findon on Unsplash
Let me paint you a magical picture.

You have an idea for an email, you generate the email in 15 minutes, you create your list and flow, and you deploy.

The end.

You could take days or weeks to build a single enterprise email as it moves back and forth between developers, designers, copywriters, and managers, or you could use an email generation platform and generate an email in minutes.

The stensul email generation platform seamlessly integrates with your ESP and allows you—without any technical knowledge—to easily generate on-brand, custom, error-proof emails.

To learn more about why email generation is the future of email marketing, schedule your personalized demo now.

#### HubSpot Time-Saving Tips and Tricks
HubSpot is a favorite software option for plenty of marketers. It’s so popular amongst email creators that we’ve actually gotten several requests for a tips and tricks piece for teams who want to shave some more precious time off of their email process. Whether you’re just dipping your toe in the HubSpot waters or have worked with the platform for a while, these tips will help your team get some valuable time back.
Using PNG will save you some headaches
As HubSpot Community top contributor M. Karsten told stensul,

“Using the PNG file format whenever possible for images with transparent backgrounds (like logos) lets you use and reuse them with a background color or background image. This can help avoid extra versions of the same image uploaded to HubSpot.”

She also went on to stress the importance of clear and concise communication from the get go -- even when you’re working within strong creation platforms.

“One thing I've found in an organization with someone providing content, another [person providing] assets like PDFs or images, and another laying out the email in HubSpot, is to work out a process that gives you as much in advance of building the email as possible. For instance, let the content writer know upfront you're looking for a subject line, preview text, the email body, and meta description for each email request.”

Karsten left us with one last piece of advice -- Help your future self out by making your design assets easy to search for within HubSpot.

“Use a filename convention for uploaded images that make them easy to search for in HubSpot (avoid spaces in the filenames or they'll be replaced with the default %20).”
Create and automatically email custom reports 
If you want to save a few versions of the data you’re looking at, good news: There’s a relatively quick way to do this in HubSpot. As Jackie Wiley, Sr. Account Manager at Bluleadz mentioned, “[Go to] Navigate to Reports > Reports Home. Click ‘Create a new report’ and follow the prompts to create all of the custom reports you need, whether they're sources reports, attribution reports, contacts reports, or others. [Then,] find the custom report you want to share, click the gear icon to the right of it, click ‘Email report’ and type in the information it asks for. You can choose to send the report just this one time, right now, or choose a recurring daily, weekly, or monthly email”
Save yourself from email bounces
Setting yourself up to avoid as many unsubscribes as possible will help in several ways.

As Hubspot’s own Nicole Ondracek offered on a help page, “You can insert a link in an email that allows contacts to opt out of all email communications vs [a link] to the email preferences pages where contacts can opt out of specific types of email.”

Encouraging your subscribers to only opt out of some emails that they might not respond to instead of all emails will help you retain some audience members and avoid the need to continually replace those subscribers.

Becoming proficient in HubSpot will take time and experience. To make things easier, and to slash your email production time, we recommend using an email creation platform in addition to HubSpot. To learn more about how you can create emails more easily in a platform that supports and enforces all of your brand guidelines, request a demo of stensul’s platform. We’ll be happy to show you how other teams like yours leverage stensul + HubSpot for maximum impact.

#### If you can’t launch in hours, you’re already behind
Speed isn’t a luxury; it’s the difference between hitting your number and missing the moment. If your team still needs days or weeks to spin up a landing page, you're already behind the curve. Every delay kills momentum, dulls your test volume, and sends pipeline leaking out the door.

Let’s make a bold statement: if you can’t launch in hours, you're sacrificing growth. Here’s why, and how Stensul ensures you don’t.
The market moves fast, and opportunity windows vanish
Promotions, events, competitor moves, news hooks, and many other effective campaigns rely on fast reaction time. The longer it takes to get your message live, the more the audience moves on. Launch lags mean your offers show up too late.

Speed isn’t just about internal efficiency; it’s about market timing, relevance, and urgency.
The drag effect of slow builds

 	Idea to launch: days or weeks
 	Campaign backlog grows
 	Creative energy drains in queues
 	Analytics and iteration lag
 	Teams get risk-averse, only safe campaigns get built

Slow landing page builds infect your entire funnel. Your demand engine suffocates on process.
Stensul’s speed as competitive advocacy

 	Design, build, review, and deploy in hours, not days
 	Modular and reusable components to skip repetitive work
 	Embedded governance ensures fast builds remain safe
 	Full integration with MAP/CRM/analytics, no post-build glue
 	Iteration-first mindset: variants, experiments, updates become routine

In effect, your marketing organization becomes a real-time engine.
What speed unlocks, beyond the obvious

 	More campaigns: you now have the bandwidth to run more at-bats
 	Higher agility: respond to opportunities, surprises, and shifts in the market
 	Faster learning: shorter feedback loops, faster optimization
 	Competitive edge: when others are still waiting in queues, you go live

Speed becomes your company’s marketing capability, not just its aspiration.
If your landing page cycle still spans days, you’re operating with your foot on the brake
Stensul offers a path to reclaiming speed, agility, and competitive footing. The difference between launching in hours versus days? That’s often the difference between winning or losing attention, and pipeline. Ready to accelerate? Book a demo and get landing pages live fast.

#### If You’re Stuck in These Email Creation Habits, You Need Email Creation Help
So, your digital marketing team is stuck in a rut. Chances are, they’re stuck repeating the same old bad email creation habits.

There are a number of habits that signal your team needs email creation help, and they’re often hard to catch until your team is in dire need of assistance. But no need to panic -- we’ve taken a look at the most common sources of email creation trouble, and are here to point you in the right direction if any of these apply to you.
1. Content Bottleneck‍


Content bottleneck looks something like this: You can’t keep up with the demands of your business-- like demand generation, sales enablement, customer marketing, and brand awareness-- because you can’t produce content fast enough. When it comes to email, this might look like having multiple campaigns that need to go out faster than your internal process allows. Or maybe it is one big campaign but you need ten versions of it for different segments or languages. By the time your content team is able to craft the copy and your designers are able to create the layout, weeks have passed. Or in order to distribute your emails in time, you find yourself rushing the job and settling for something half-baked featuring subpar copy or an outdated/untested template.

When you don’t produce the content your organization needs, you lose out on sales, alienate existing customers, frustrate colleagues and executives, and risk falling significantly behind your competitors. Your content won’t just look subpar; late, sloppy, or half-baked content will lose you a significant amount of business or engagement, hurting the overall goals of your email program.

You need a solution that streamlines your content creation process from weeks to minutes. Sound too good to be true? It’s not.
2. Waterfall Content Creation


Content production relies on a small number of specialists (designers, developers, QA, marketing ops) to perform specific manual tasks. This is called waterfall content creation; your idea is being tossed over the edge as a long chain of developers, designers, and marketers wait their turn to get their hands on it.

That process results in an increasingly large distance between the person with the idea and the specialists required to bring it to life. Marketers submit briefs to convey information to designers, developers, and/or project managers, and then they wait to finally get back a first proof to review. The asset itself naturally suffers from each round of revisions; there are a lot of long turnaround times, miscommunications, and “hurry up and wait” attitudes on all sides.

To combat waterfall creation, one path is to implement an agile creation method built to reduce the distance between ideation and production. Agile creation happens when teams identify high-value projects and use short work “sprints” to finish the project together in a timely manner. It relies on creating within a set of productive boundaries so folks know exactly what needs to be done when, and doesn’t allow for important steps to fall through the cracks.

‍
3. Lack of Brand Guidelines


It’s a terrible look when your audience receives an email from your brand one week, only to open a second email from you the following week that looks confusingly dissimilar to the first. Even worse is when different teams email the same person with varying brand elements (colors, logos, fonts, etc). Perhaps your designers decided to experiment with different fonts, or the blue used in your headings is a slightly lighter shade, or your second email is full of photo imagery when your first contained mostly text. The point is, without a strict brand style guide or design system, you risk inconsistent messaging, unclear brand value representation, and confused target customers. And while creating a style guide is essential, it can also be quite time-consuming and lead to disputes that make your email creation process even longer.

You need a CMS-like platform where all of your specific brand style choices are set upfront, and easily applied to different sections of an email. When creating your emails, style should be the last thing on your mind (or not on your mind at all if your email creation platform takes care of it automatically) -- it should be a given that your emails will immediately comply with your style guide without so much as a thought about color palette on your part.
4. Poor Interdepartmental Communication


Your Sales and Design teams need to be on the same page when it comes to email creation, but this is often a lot easier said than done. Emails and slack messages get lost amidst other workloads, replies take too long and compromises on language or tone might not ever fully be reached. If, for example, Design misunderstands a request from Sales, the team might spend hours creating the wrong graphic, only to spend another few hours re-doing the process. Instead of trudging through too many technologies to hopefully come to a creation consensus, you need a platform where content production, workflow (review and approvals), and tracking live in one place.

When all teams are briefed on using a common creation platform, communication becomes a lot simpler. All tasks can be executed and communicated about in one common place, saving everyone time and the copious back-and-forth email negotiations that can result when otherwise trying to get everyone on the same page.
5. Slews of Stakeholders


Copywriters, Directors, VPs and owners, oh my!

Sometimes the biggest obstacle in getting your emails out the door is the onslaught of conflicting opinions from stakeholders that you must field, manage, and translate into one cohesive product that meets everyone’s needs and wants without being too dense or confusing. You can’t afford to ignore any of these demands, but taking the time to address them all adds too much time onto your already lengthy creation process. You’re stuck at a crossroads: forgo an important piece of instruction, or cram multiple ideas into a patchwork mess of an email campaign.

What makes this even worse is most teams have many emails in progress at any one time. The amount of versions and comments flying back and forth in people’s inboxes is crazy. People reply asynchronously, so you don’t easily know which version they are commenting on, or whose email they are replying to.

When your company as a whole invests in a single solution, you can make sure all of your stakeholders are on board with the platform you choose. It’s a lot easier to get sign-off when the layout and content of your emails is built in a place stakeholders can easily access, review, and collaborate with others. Nobody wants an inbox full of out-of-order comments.

If any of these initial issues ring a bell, it’s time to call in the email creation experts here at stensul. Our solution will ensure that you’re consistently producing error-free, style-compliant emails that can be deployed through your existing ESP. Your team members will find themselves headache-free as emails continuously go out on time, full of typo-free copy, engaging headlines, and integrated, consistent styling.

#### Independent research firm names Stensul a vendor in Now Tech Email Marketing Report
Stensul, the platform for collaborative email creation, is recognized in Forrester Research's "Now Tech: Email Marketing Vendors, Q4 2021" report in the workflow collaboration category, the first time the category appears.

"Stensul is honored to be acknowledged by Forrester. Our technology enables teams to address the major headache around email creation and collaboration," said Noah Dinkin, Stensul Founder and CEO. "We are especially pleased to see a new category in their 'Now Tech' report that we believe reflects the ability of the Stensul Email Creation Platform™ to enhance collaboration around complex workflows."
Company's email creation platform listed in new Workflow Collaboration Category of Email Marketing Technology







Forrester describes the new workflow collaboration category in the Now Tech report as including "vendors that aid email creation among stakeholders like operations, designers, agencies, and brand and compliance teams. These vendors automate approvals and content permissions, store assets, and integrate with enterprise collaboration tools like Slack to speed the pace and quality of email message development."

The Forrester report pointed out the pandemic prompted a 94% rise in email volume in 2020. The firm suggests that marketers may want to "prioritize integration capabilities" and notes that "vendors that connect easily to others give you the flexibility to assemble a best-of-breed suite and to accommodate present and future internal tech stack requirements."

New Stensul integrations with Asana and Wrike are the two latest workflow platform examples of that orientation. They join the increasing Stensul portfolio of deep integrations that enhance collaboration, so teams can create better emails in less time. Email program performance increases once teams have more time to test, analyze, and optimize email strategy.

"Creating an email is already a collaborative process, involving stakeholders across functions and management levels," Dinkin said. "Yet most companies are still suffering from not having a proper platform to support a collaborative way of working, often using disconnected single-purpose tools. The result is a painstakingly slow process that prevents companies from being more competitive in their market."

Asana and Wrike join existing Stensul integrations with Adobe Campaign, Marketo, and Workfront, Oracle Eloqua and Responsys, Salesforce Marketing Cloud, Iterable, Braze, Liveclicker, Slack, Microsoft Teams, and Microsoft Outlook, among others.

#### Introducing Accessibility QA Check, Stensul’s Governance Agent
Email accessibility has never been optional. For teams in regulated industries, the legal and compliance pressure around it is growing fast.

To help our customers ensure compliance with new accessibility regulations, Stensul is excited to introduce Accessibility QA Check, a Governance Agent that runs inside the builder and checks emails against Web Content Accessibility Guidelines (WCAG) 2.1 standards in real time as they're being created. Checks including color contrast and alt text get flagged on the canvas before the email ships — automatically, every time, regardless of who built it or when. 


Accessibility QA Check is the latest addition to our governance suite — a Governance Agent built to bring the final compliance check inside the creation process, where it belongs. And we picked today to launch it on purpose. It's Global Accessibility Awareness Day.

 
What we built
Operating as a real-time, in-builder assistant, the Accessibility QA Check evaluates emails against WCAG 2.1 AA standards while they are being built. Unlike traditional manual audits that happen at the end of a workflow, this Agent surfaces issues — such as color contrast failures, missing alt-text, and broken heading structures — directly on the canvas and in a dedicated side panel, prompting the user to fix the issues. By providing immediate feedback, it ensures that inclusive design is a default setting rather than a final hurdle, allowing teams in regulated industries to ship accessible content at scale without sacrificing speed. 
Why this matters now
Email accessibility has been a legal requirement for years, but the stakes have increased recently.

The European Accessibility Act came into force in June 2025, extending digital accessibility requirements to private companies across the EU. ADA litigation targeting digital properties has been climbing in the US for years. Healthcare teams are navigating Section 1557 of the ACA. Financial services firms face growing legal and regulatory pressure around accessible customer and investor communications.

About 1.3 billion people globally live with some form of disability. An inaccessible send doesn't just shut out a significant portion of your audience from content, it also creates legal exposure. 

Moving the accessibility check to be a real-time assistant changes the workflow so accessibility flags issues the whole time a user is building, rather than being reserved for the end where critical requirements could be missed.
Built on governed ground
Stensul already handles governance upstream: templates, locked modules, required fields, and approval logic configured before anyone starts building. Most compliance decisions happen before a creator opens a canvas.

The Governance Agent sits at the next layer. The template already handles most of it, but the agent catches what's left, verifying that a governed system is held across every send.  

The final review step before a campaign ships is still manual at most companies, dependent on a final person to catch every error. 

Governance Agents are how that step becomes a governed process, prompting users throughout creation of errors that could get missed if they’re left at the end. 

The Accessibility QA Check is available for all customers in the Stensul platform.

#### Introducing Stensul Scripted Dynamic Content Authoring for Adobe
Empowering enterprise marketing teams to produce personalized campaigns in days, not weeks
Personalized email messages can produce dramatically better results than those that don’t contain highly relevant content for subscribers. Personalization is known to drive engagement, which in turn drives up conversion rates and revenue.



But that’s not simple or easy to achieve. For most organizations, creating and sending personalized emails at scale means slowing down the creation process and having many cooks in the kitchen, ultimately decreasing the number of personalized email campaigns your team can produce.   

A significant reason it’s difficult is that technical teams must write unique scripts for each segment you send a personalized email to. If you only send one personalized email a week with four custom offerings, that adds up over a year and can dramatically impact the efficiency of your output. 

In addition, each email service provider (ESP) has its own scripting language. That means you need a specialist proficient in that language. Even in the largest enterprises, those specialists can be hard to find and costly if writing that script takes them away from more strategic work.

Why depend on the skill and availability of technical specialists and see your marketing team’s ability to produce personalized content at scale severely constrained? If your organization is an Adobe shop, you don’t need to be dependent on those skilled personnel. With our latest feature release, Stensul is improving this ability with Scripted Dynamic Content Authoring (DCA) for Adobe.   
Personalization at scale
Stensul now supports Scripted Dynamic Content Authoring (DCA) for Adobe Campaign Classic (ACC) and Adobe Journey Optimizer (AJO). This capability joins our Marketo-supported Dynamic Content Authoring, introduced in September 2023, to further expand Stensul personalization capabilities and build on our commitment to providing efficient and scalable creation cycles. 

Check out our announcement for more information on Stensul DCA for Marketo.

With Scripted DCA for Adobe, non-technical marketers can create and send personalized emails autonomously. Instead of looping in your technical specialist each time you want to send a sophisticated, personalized email, Stensul provides a simpler and more scalable workflow for everyone.  

Stensul DCA for Adobe lets technical users create a library of preset conditionals only once and apply a unique label to each. This approach allows non-technical builders to use the same conditional in future emails by applying the label from an intuitive drop-down menu. 

For example, you frequently send different offerings to California and Nevada residents. In that case, your technical specialist must create the unique script once in Stensul and apply each script with the labels "CA" and "NV." Non-technical people can select "CA" and "NV" from the intuitive drop-down menu for all future state-specific custom offerings, applying the unique script automatically to the selected variant. 



This feature means enterprise marketing teams can send subscribers custom offerings and personalized campaigns within days, not weeks. The Stensul Marketing Creation Platform's intuitive design, paired with Adobe-compatible scripting support, provides a simpler, more efficient workflow for marketers to create personalized emails at scale.

For technical builders who want to add scripts directly in the builder, Stensul still offers the option to input conditions directly without adding them as a templated conditional option first. By supporting intuitive conditional templates and scripting done on an ad-hoc basis in our Marketing Creation Platform™, you have the freedom and flexibility to personalize emails in a way that best fits your team. Stensul gives you time to personalize emails.

Stensul Scripted DCA for Adobe reflects our continuing commitment to helping marketers like you make marketing asset creation efficient, so you can spend more time on strategic activities—like personalization—and less on production-related ones. The Stensul Marketing Creation Platform reduces email time by as much as 90%. The efficient Stensul approach to dynamic content authoring contributes to that decrease, allowing you to launch personalized campaigns in a fraction of the time it’s taking you now.

When you can produce emails tailored to the wants, needs, and interests of subscribers, you’ll see stronger results:
Increased engagement—Personalized emails have higher open and click-through rates than generic ones. When recipients see content that reflects their interests, preferences, or previous interactions with your brand, they’re more likely to engage with the email. 
Improved conversion rates—Personalized emails achieve higher conversion rates by delivering relevant content and offers to recipients based on their past behavior or demographics. They are more likely to take action, whether purchasing, signing up for a service, or attending an event.
Enhanced customer loyalty and satisfaction—Personalized emails strengthen the relationship between your brand and customers. When messages convey that your brand understands them and their preferences, they’re more likely to feel valued and appreciated, increasing loyalty and satisfaction.
Reduced unsubscribe rates—Emails that appear irrelevant are more likely to annoy recipients and lead them to unsubscribe from future communications. Personalized emails are more likely to be well-received, reducing recipients' likelihood of opting out of future communications.
In the challenging digital business environment in which you compete, personalized emails serve as a competitive advantage. They help you to stand out from competitors in the minds of subscribers.

What’s more, higher engagement and conversion rates usually lead to a higher ROI on your marketing efforts. Personalization also builds long-term customer loyalty and satisfaction, leading to repeat business and positive word-of-mouth recommendations. That’s why Stensul has made email personalization simpler, faster, and scalable for technical and non-technical marketing teams.

To learn more, download the Stensul eBook, The dynamics of Dynamic Content in email creation. You can see Stensul in action here.

#### Introducing, Governed Creation™
Marketing teams are under pressure to create more content, for more channels, for more audiences, faster than ever. But the systems behind creation have not kept up. Today, only highly skilled designers or deeply technical specialists are trusted to build customer-ready assets.

That is not scalable.

Without governance, scaling content to meet buyer demand simply does not work. Outdated and fragmented creation operating models slow teams down. Manual work piles up. Reviews stretch on. Too many disconnected hands turn every campaign into a bottleneck.

AI promises speed, and that promise is real. But without embedded protections, AI introduces risk. For enterprise teams, speed without structure leads to off-brand execution, compliance gaps, and last-minute fixes that erase any gains.

We have spent years inside these workflows, working with some of the world’s largest and most complex organizations to solve them at the root.

Today, we are naming what we do best.
Governed Creation™
Governed Creation™ is the modern creation operating model that powers Stensul’s platform. It brings order to chaos by solving the underlying causes of inefficiency, not just the symptoms.

It is where the speed of AI and the safety of governance finally work together. Bottlenecks dissolve. Quality and compliance are built into every step of the process, not bolted on at the end.

This is not about control or limiting creativity. It is about confidence. When governance is embedded into how work gets done, creation is no longer limited to a small group of specialists. More people can contribute safely. Teams have the freedom to move faster and create boldly, knowing brand and compliance are protected from the start.

At Stensul, we are not testing AI in isolation. We are integrating it into a governed, enterprise-proven creation system that already delivers speed, control, and scale. Governance defines the rules. AI accelerates within them. Together, they form a continuous loop where creation, assurance, and performance reinforce one another.

As AI continues to transform how marketing gets done, governance becomes the foundation that keeps creation scalable, safe, and sustainable.

To reflect this shift, we are also unveiling a new visual identity, developed in partnership with Focus Lab, that better represents where Stensul is headed and the scale our customers operate at today. The updated identity is bold and modern, bringing consistency across product and brand experiences, and reinforcing our belief that structure is what allows creativity to scale without slowing teams down.
Why Governed Creation™, and why now
The volume and velocity of content creation have changed permanently.

AI can generate infinite output, but most creation operating models were built for a very different era. They rely on specialists at every stage, keeping production power centralized even as demand continues to grow.

When AI enters that reality, the cracks widen. Infinite output collides with a model where only a small group can safely turn ideas into customer-ready assets. Speed turns into risk. Off-brand work slips through. Compliance gaps appear. Review cycles stretch longer, not shorter.

What looks fast on the surface becomes rework, delays, and fire drills behind the scenes.

The truth is simple: AI-driven content is only valuable if it can quickly become a production-ready asset. That requires fixing the workflows underneath.

That means enabling more people to create without requiring design or technical skills. It means building inside a governed platform where guardrails are present from the start. It means expanding who can create while keeping brand, compliance, and quality fully intact.

This is exactly what Governed Creation™ is built to do.

Governed Creation™ embeds governance directly into marketing creation workflows, making it safe for creation to extend across the organization. By uniting creation, collaboration, and control in a single connected system, it removes bottlenecks and gives teams the confidence to move faster and scale safely.

With Governed Creation™, approvals, insights, and quality checks live in one place. Intelligent automation reduces manual effort. Teams work together in real time, supported by brand-specific systems that adapt, learn, and protect the brand as they scale.

This is not about limiting creativity.  It is about distributing it safely. Governed Creation™ gives more people the ability to create while protecting quality, brand, and compliance, so teams spend less time fixing work and more time optimizing performance, personalizing experiences, and driving results.
Built for enterprise creation
Stensul’s Governed Creation™ Platform is designed for high-volume email and landing page creation. Governance is embedded directly into how work gets done, enabling teams to:

 	Reduce manual reviews and approval cycles
 	Standardize production across teams and regions
 	Enable more contributors to create safely
 	Maintain brand consistency and compliance at scale

The result is a faster, more efficient creation process that helps teams launch campaigns quickly while staying aligned across markets and business units.

By making governance the foundation of the platform, Stensul removes both bottlenecks and risk. That is how marketing teams deliver campaigns faster, drive measurable impact, and prove that marketing is not a cost center, but a value center.

What this means going forward

Governed Creation™ is more than a platform name. It is a point of view on how modern marketing should operate.

It reflects how the best enterprise teams already work, and where the rest of the market is headed. As AI accelerates creation, governance becomes the control system that keeps marketing scalable, safe, and sustainable.

Want the full story?

Learn more about Governed Creation™ and read the full announcement.

#### Is the Democratization of Marketing Inevitable?
Marketing has irrevocably changed. It’s no longer just marketers shouting into the consumer void, customers are shouting back, often with hilarious memes and epic burns.

The line between brands and customers is blurring more and more as they reach out to brands across social media, create their own user-generated content, and hold brands accountable for their actions.

So what inspired this democratization of marketing and how far will it reach?
The grass roots of this democracy


Image by Anthony Garand on Unsplash
The democratization of marketing was sparked by a variety of factors, from the growing ubiquity of technology and social media to the savviness of consumers and the simple fact that they were sick of brands saying one thing and doing another.

The five main sources of this surge of consumer power are:

 	A dramatic increase in the amount of information (and variety of sources) that a customer can find out about a brand
 	The level of competition among brands, and the fact that customers can access and compare a range of competing products with the click of a mouse
 	Reviews, reviews, and reviews
 	Online purchases and the ease of internet transactions now
 	More control around what advertising reaches them through do-not-call lists, ad blockers, spam filters, and other methods

These factors allow consumers to be more discerning, forcing brands to distinguish themselves in new, innovative ways.

As such, the concept of brand, how it’s built, and what influences that image has completely changed.

It’s now a collective effort. Marketers disseminate brand communications across a dizzying array of channels and mediums, consumers react to these communications, consumers share their own stories, brands react to these stories, and so on.

It seems like an endless cycle, but is there a tipping point?
How far will the democratization of marketing go? 


Image by Jorge Alcala on Unsplash
We asked two leading marketing experts for their thoughts on the democratization of marketing and where it’s headed next.

Lee Odden is an author, speaker, digital marketing strategist, and the co-founder and CEO of TopRank Marketing. He believes that it’s only a matter of time.

“Customers are increasingly empowered and I think the democratization of marketing is inevitable,” states Lee. “Brands are already co-creating content with customers, micro influencers, and communities. I think this trend as a form of customer-centric marketing will grow and that we’ll see a lot more customers participating in the creation of the very marketing that will be used to sell to them.”

Scott Brinker, VP of Platform Ecosystem at HubSpot, Editor at chiefmartec, and Program Chair at the popular MarTech Conference series, says he’s already seeing its impact on the inner workings of organizations.

“I couldn’t agree more. It’s fascinating and it’s one of the things I’m looking a lot at is the democratization inside companies of tools and technologies that used to be controlled by IT and are now increasingly controlled by martech and operations.”

“I think moving forward more and more front-line marketers are going to have the power to tap these capabilities on demand. And why stop at the organizational boundary there? The passing of this stuff gives customers themselves more and more direct access to that. I couldn’t agree more, I think it’s going to be a very exciting dimension to this.”

Consumers today are playing an active role in the marketplace, and the marketing they are served. That’s only going to grow as more and more consumers view this as the new normal. The democratization of marketing is in full swing and it’s inevitable.
What does this mean for your marketing strategy? 


Image by Kat Yukawa on Unsplash
For some marketers, this might be a terrifying scenario to comprehend.

Gone are the days when you just blasted an email into the void, you’re now battling and communicating with consumers on all fronts.

So what can today’s marketers do to make the most of this democratization and work with consumers, not against them?

First and foremost, you need an authentic brand story (and one where you walk the walk, not just talk the talk). Authenticity is one of the most valuable assets your brand can have, don’t forget that. A compelling brand story and voice resonates with consumers and helps you stand out from the pack.

Consumers want to understand how your company works, what it stands for, its goals, and how it views and treats customers.

As a marketer, you shape that by everything you do, not just your marketing initiatives and brand communications but the way your company communicates with customers at every stage of the customer journey.

It’s an ongoing conversation between how you want to market and position your brand and the way consumers view it.

Don’t opt out of that conversation just because it’s a trickier version of marketing, step up and take part. Encourage consumers to create user-generated content, choose your influencers or brand ambassadors wisely, and always keep tone of voice in mind (and a sense of humor).

To read our full interview with Lee Odden, check out our blog; Marketing Masters: How to Encourage Customer-Centric Marketing With Lee Odden.

#### Is your martech stack failing your email team? (If so, here’s how to fix it)
Marketers have never had more tools at their disposal. From CRMs and customer data platforms (CDPs) to ESPs, MAPs, DAMs, and project management software, the average marketing tech stack today is both powerful—and painfully complex. Toss in the variety of creative tools and now AI tools hitting the marketing seemingly daily, and complex can become downright chaotic. And what was once a robust smorgasbord looks more like a major marketing tech stack problem.
Despite these tooling investments, email remains a slow, fragmented, and often frustrating channel for many. Campaign timelines stretch into weeks when they could (and should) be days. Teams wait on developers for simple edits. Stakeholders drown in approval loops. And ironically, the very tools marketers rely on often make things worse, not better. But it's not the problem of the tools, necessarily. It's how the tools work with the team's designated creation operating model that can prevent campaign creation speed.
We’ve seen a consistent pattern: Many email pain points can be traced back to issues in the martech stack not working well with the team's creation operating model. In this post, we’ll explore three of the most common tooling challenges that prevent efficient, scalable email creation.

3 common martech challenges holding you back
1. Failure to communicate: Tools that don’t talk to each other
The problem:
Modern marketing stacks are often built piecemeal, layering new tools on top of legacy systems without a cohesive integration strategy. This leaves email creation teams bouncing between platforms: content in Google Docs, design in Figma or Adobe Creative Cloud, approvals in email or Slack, and builds inside ESPs like Salesforce or MAPs like Marketo.

The impact:
Each tool might be best-in-class on its own, but the lack of integration creates friction and slows production. Marketing teams waste hours manually moving assets, reformatting copy, or pasting HTML from one system to another. This disjointed workflow invites mistakes, duplicates effort, and kills agility.
The fix: If marketers can find a way for their tools to integrate effectively and build a collaborative workflow, they can then unlock the full potential of each tool—and ultimately their team’s potential. This also means teams can see the full potential of their tech stack and see return on tooling investment.

2. It’s not you, it’s me: Your ESP or MAP may not be built for collaboration
The problem:
Many enterprise teams rely on their ESP (like Adobe Campaign, Salesforce Marketing Cloud, or Oracle Responsys) or MAP (like Marketo or HubSpot) as the central hub for email creation. The problem? These platforms were built for deployment and analytics—not necessarily for creation and collaboration.
The impact:
Email creation inside these tools is often clunky, code-dependent, and unintuitive for non-technical users. Collaboration is also difficult. Review processes are manual and simple changes require expert intervention. Friction ensues and developers and designers become bottlenecks, and marketers are stuck waiting for help to move campaigns forward.
The fix: With an intuitive, no-code interface and built-in workflows, Stensul enables true cross-functional collaboration. Copywriters, marketers, designers, compliance, and brand teams can all work together in real-time without ever needing to touch code. Once approved, the email can be exported to your ESP or MAP, perfectly formatted and ready to send. Decoupling the creation process and the deployment process can be a path to true collaboration.
 



 
3. It’s the wild west: No built-in governance or brand control
The problem:
Most creation operating models don’t include native guardrails for brand consistency, legal compliance, or QA. Toss in that most marketing tech stacks don't take compliance into consideration too, and you have a recipe for chaos. That responsibility falls on individuals, spreadsheets, or disjointed checklists. And when email creation happens across multiple tools, enforcing brand and compliance rules becomes even harder.
The impact:
Mistakes become inevitable—off-brand layouts, incorrect disclaimers, broken links, outdated modules. These errors hurt your brand reputation, introduce risk, and can even result in costly rework or legal issues. For enterprise brands, the stakes are too high to rely on manual oversight. Even if mistakes don’t slip through the cracks, the time spent catching errors or playing brand police is costly. Speed-to-market matters for your bottom line.
The fix: Marketers need to bake governance into their content operating model process. Tapping a platform like Stensul means admins can lock templates, enforce modular design systems, require legal language, and set link validation rules—all in one place. This means every email that goes out the door is on-brand, compliant, and customer-ready—without extra rounds of reviews or manual QA.

Bonus problem: More isn’t more
The problem:
As marketing teams grow, so does their stack. But more tools don’t always mean more efficiency. In fact, it often means more training, more silos, more integrations to manage, and more friction across teams. Additionally, not every team member has the time or ability to become an expert in each individual tool within your tech stack.
The impact:
Tool overload leads to decision fatigue, slower onboarding, and reduced productivity. Teams spend more time navigating tools than creating impactful content. And the bigger the stack, the harder it becomes to optimize processes and scale output.
The fix: Stensul consolidates the email creation process into a single, purpose-built platform. Instead of managing workflows across five or six tools, your team can work end-to-end in one place. All those fantastic tools you already have? Use them. Stensul integrates with the top marketing tools so that you can leverage each fully, while consolidating end-to-end work within Stensul. The resul? Faster production, fewer tools to train on, and a more agile marketing team that only has to work with one tool. Plus, subject matter experts can leverage the tools that make sense for them.

If your team is still struggling to get emails out the door—despite having a sophisticated martech stack—you’re not alone. The problem isn’t a lack of tools. It’s a lack of integration, collaboration, and control in the creation operating model itself.
Stensul was built to fix this. By solving the creation bottleneck, we help enterprise marketing teams increase email output, reduce production timelines, and ensure every message is on-brand and error-free.
Want to see how Stensul can help streamline your stack and supercharge your email production? Request a demo and see how we fit into your workflow.

#### It’s not about who has AI. It’s about who has AI you can trust.
The real question for enterprise teams shouldn’t be: 
“How fast can AI generate a draft?”

It should be: 
“How do we make AI safe, consistent, and trustworthy across the entire creation process?”

Because here’s the part no one likes to admit: AI drafts are the easy part. What’s hard is making sure they’re on-brand, compliant, and don’t create a fire drill for Legal or Ops.

And that’s exactly where governance comes in; it’s the thing that makes AI actually work in the real world.
AI is powerful. But without governance, it’s risky
In enterprise environments, every asset carries weight. One off-brand phrase or outdated legal line can slow an entire campaign, trigger rework, or spark compliance issues no one wants to deal with.

And AI (when it’s left to run wild) doesn’t just create those risks, it multiplies them.

Sure, AI can generate a draft in seconds. But it doesn’t understand your brand voice, your guardrails, your regulatory requirements, or the review process your teams rely on. Without structure, AI gives you a shortcut that seems fast, but slows everything down the moment real people have to touch it.

Real talk: what AI gives you in speed, it often takes back in cleanup.

That’s the difference between “this looked fast” and “this is actually helping.” 
Governance makes AI safe, scalable, and on brand
We didn’t build AI Email Generation to make the platform look flashier; we built it because teams were spending way too much time on work that shouldn’t be that hard. So instead of bolting AI onto the side as a gimmick, we put it inside the guardrails and workflows you already rely on. No surprises. No fire drills. Just work that moves.

Every AI-generated draft automatically comes out:

 	in your approved templates and modules
 	aligned to the brand’s voice
 	compliant with legal and regulatory requirements
 	delivered into workflows with the right approvers already in the loop

So let’s be clear: governance isn’t the thing slowing you down, it’s the thing that finally lets speed and sanity coexist.

When the guardrails lead, AI Email Generation stops being risky and starts being… usable, scalable, and enterprise-ready.
Brief in → solid draft out, in minutes, not days
Here’s the part everyone cares about: how AI Email Generation in Stensul actually works:

 	Paste or import your brief
 	Stensul instantly generates a high-quality first draft using your approved content, structure, and voice
 	Brand guardrails are automatically applied, no chance of coloring outside the lines (see what we did there?!)
 	Approvals, collaboration, and handoffs happen in one governed workflow

The result? The slog disappears. What took a week gets done before lunch. And teams move fast without the anxiety because the system keeps everything tight and on brand.
Speed alone isn't a strategy. Speed with governance is.
AI makes it easy to create a lot. The hard part is creating things that won’t blow up your brand or your workflow.

Enterprises don’t need more drafts; they need drafts they can ship. And the teams that win won’t be the ones who adopt AI the fastest; they’ll be the ones who adopt AI the safest, with structure, with guardrails, and with a creation model that keeps everything tight.

That’s why we built AI Email Generation the way we did: not as a standalone product, but as part of an integrated, governed creation system that brings together:

 	AI-enabled generation
 	No-code production
 	Brand guardrails and compliance checks
 	Multi-team collaboration and approvals
 	Enterprise-grade governance

Because AI only helps if it reduces the mess, not multiplies it.

And Stensul is built to ensure exactly that.

This is the foundation for what’s coming next

AI Email Generation is just the start. The real power comes from the governed creation model underneath it, the thing that keeps everything fast, clean, and compliant.

We’ll be building on that in big ways soon. But for now, anyone can add AI; not everyone can make it safe to scale.

Stensul can.

Is your campaign creation process ready for AI? Request a custom workflow audit with our experts to map out your Creation Operating Model to identify gaps, redundancies, and ways to accelerate speed to market.

#### It’s not developers’ fault design-to-code email workflows are so inefficient
Developers never cease to amaze me, especially about email creation. They’re solvers, fixers, work-arounders. When it comes to one of the most popular ways to create emails, design to code, they are crucial—mainly because that workflow calls for each email to be hand-coded by, you guessed it, developers.

Although developers’ skills are admirable, your email creation workflow’s efficiency depends on their speed and, most important, availability. For example, during the approvals process, a reviewer sees a period where a comma should be. The email-in-the-making needs to go back to the developer to be corrected, assuming they can address the issue immediately, which is often not the case. Once revised, it returns to the approvals routine. If another correction is required, you need to repeat the previous steps, hopefully before the email is deployed. All that back-and-forth consumes lots of time. Interestingly, 80% of companies using this approach need one week to produce one email. It’s not uncommon to see it take multiple weeks to create an email using this method. 

That and other scenarios are not the fault of developers—it’s the fault of the design-to-code workflow. Stensul identified eight aspects of that workflow that make email creation more complicated, more time-consuming, and more costly than it needs to be. This post lists each and explains how to deal with them to make your email creation process simpler and speedier.
1. Unexpected broken code
When content looks normal but isn’t, that’s a sign of broken code. Italicized or boldfaced text doesn’t appear, but extra spaces do. And there are problems with paragraphs and paragraph spacing. Although QA usually catches such issues, the email has to go back to the developer to be fixed in a design-to-code workflow, and that takes time.
How to overcome it:
An email creation platform lets people without coding knowledge create emails that go through an automated QA process—up front—to ensure their emails will get sent and display without broken code issues. 
2. Long load times overall
If it takes too long for all elements of an email—all the HTML, images, and other digital assets—to come into view for the recipient, that’s not a positive experience. It happens because some part of the email is too heavy or too large. As a result, there’s a good chance they won't read the email.
How to overcome it:
Slimmer, better-designed emails can better deal with the variations of email clients, devices, and viewing circumstances.

A great way to avoid guessing whether the HTML is the right “weight” or if digital images will load quickly and display correctly is to use an email creation platform to create emails. It takes the assorted variations into account. That's not the case with a design-to-code workflow.
3. Images not loading
It’s about file size. Some email clients will not allow images above a specific size to be downloaded, including some of the most popular, like Apple Mail, which has a 20 MB file size limitation.
How to overcome it:
Being able to anticipate the numerous variables to ensure images in an email are loaded is not easy. An email creation platform factors in all the variables, so you don’t have to.
4. No live text impacts deliverability
Imagine an email created with only images. Now imagine someone trying to comprehend what the email is about, but the images don't load. All the effort to create that email goes for naught, mainly because there was no live text in it. 
How to overcome it:
When designing an email, don’t focus only on the creative aspects. Instead, think about the email’s purpose—to have it read and prompt action. By including HTML text, which is what live text is, you’re able to create a message that is seen and understood because it will display even when images don’t. Using an email creation platform ensures all that happens appropriately. That's not the case with a design-to-code workflow.
5. Images not retina quality
Retina displays, called high-DPIs, or high dots per inch displays, arrived with the iPhone 4 in 2010. They yield more detailed, clearer images and text on the screens of devices that have them.

Retina-quality images have twice as many pixels per inch as traditional digital images. They need to be twice as large to look as good. And when scaling down to accommodate the compact screens of mobile phones, bad things happen to good images.
How to overcome it:
It’s about file size management. An email creation platform makes that process automatic because it allows you to use retina-quality images for virtually any email client used on any device.
6. Not mobile-optimized
Creating an email today means more than developing it with an eye toward it being read on a mobile device. Although that dictates how elements are laid out, it goes beyond the landscape scheme of mobile vs. desktop’s portrait arrangement. It’s also about having emails created that work well with many mobile email clients, among other things.
How to overcome it:
You need a blend of enough content so your message is understood, with enough visual acuity to be read. All that can be handled easily and quickly when using an email creation platform. It lets you preconfigure emails, taking into account the assorted variables and non-technical-type users, to efficiently create an effective email.
7. Text not ADA compliant
The Americans with Disabilities Act (ADA) and the Accessible Canada Act call for emails to meet specific accessibility requirements. They’re clarified in the Web Content Accessibility Guidelines (WCAG). If your company creates emails that people with disabilities can’t read, you face a $75,000 fine for the first compliance failure. Beyond the fine and hit on your brand’s reputation, you’re missing a sizable portion of the market. It’s estimated there are 4.2 million Americans 40 years and older who are visually impaired. That number is expected to rise to 7.2 million by the end of this decade.
How to overcome it:
It’s straightforward—create emails that conform with what’s spelled out in the ADA/ACA/WCAG: 

 	Maintain a logical reading order
 	Use heading elements in code
 	Include sufficient contrast between text and background colors
 	Provide text alternatives for images
 	Feature meaningful link text
 	Keep code concise
 	Use a descriptive subject line

Make it even simpler for yourself by using an email creation platform that has these requirements, and more, preconfigured.
8. Tracking and testing limitations
This challenge is all about time—or the lack of it. Creating emails in a design-to-code workflow results in a 90% creation/10% strategy time allocation. That means you have very little time to analyze prior email efforts to sharpen the strategy for the one you’re developing. You also have less time to conduct A/B testing or track to see any number of areas that can help you gain insight to make the email more effective.
How to overcome it:
Create emails on an email creation platform, and turn what takes days when using a design-to-code workflow into hours. That approach frees up time for analysis, strategy development, testing, and refinement. Using an email creation platform also lets you track differently and more deeply via Google Analytics and apply different tags to CTAs. 

To learn more about how an email creation platform can help you create emails in less time that perform better, download the Stensul eBook, How to overcome 8 challenges in Design to Code email creation. 

If you’d like to see how the Stensul Email Creation Platform™ can elevate your email marketing programs, please request a demo.

#### Iterable Time-Saving Tips and Tricks
As one of the foremost cross-channel marketing solutions on the market right now, Iterable is certainly making waves in the email automation sphere.

If you’re new to Iterable, or even if you’ve been using it for a while and feel pretty set in your patterns, there are some expert time-saving tips and tricks that you might not be aware of. As a digital marketer, your time is valuable, and shaving off even a few minutes on tasks here and there can be a life-changer.

Stensul spoke with Jon Uland, Director of CRM & Artist Engagement of Warner Music Group, who has spent his entire career working as the ‘email person’ for early-to-mid stage tech startups. Without further ado, we present some of the most helpful Iterable shortcuts that will give you some of your precious workday back.


 

“The teams I have worked on are generally small and scrappy, but vitally important to the company. That said, I’ve had to juggle a ton of job ‘hats,’ so saving time in the marketing platform is a major must. Here’s a list of some of my favorite time-saving tricks in Iterable:

‍
Managing Your Data
Manual Email Metrics Dashboard 

I created this dashboard because I couldn’t create meaningful data visualizations of campaign metrics within Iterable. This open-source google sheet walks you through how to pull your metrics every time you refresh or open the sheet, given date parameters that you set. It includes a pre-built pivot table as well.

Automated Email Metrics Dashboard 

This sheet is the upgraded, automatic version of the one above. It walks you through how to set up a Google Apps Script trigger to pull the campaign data on a daily/weekly basis. It also includes more pivot tables and pre-built graphs.
Build a SQL database of Email Data
If you have too much information flowing for the above methods for extracting data from Iterable, you can use Stitch Data's free plan to connect Iterable to Google BigQuery (also a free plan). You have to know some SQL (or be friendly with a developer or two) to set this up, but once you do, you can play with your email data in any way you’d like. You can then visualize this data using Google’s free data visualizer: Data Studio. This one is a bit more labor intensive, but it’s really powerful.
Create All Emails As Templates First
I know this sounds crazy, but creating email campaigns as templates first can help you prepare further in advance, and can reduce headache if/when you need to make changes in the future (for automated campaigns).

Editor’s note: stensul is a great, complementary platform to create these templates to then load into Iterable.
Use Folder View for Templates
The template list can very quickly get out of control, especially if you’re using the above method of creating all campaigns as “templates” first. A great way to organize your templates is via the Folder View.

Here’s how to enable the template folder view:

Navigate Settings > Project Settings.

Toggle Use Template Foldering to Yes.

Scroll to the bottom of the screen and click Save Project Settings.

You’ll also see a Use Campaign Foldering option. My advice is to leave that off (explained later).

I like to organize my templates by campaign type. The following screenshots are from a company with very few blast emails, so I keep all of them in one folder, ordered by the date they launch. However, companies who send a large amount of blast emails may find it easier to organize this differently. For example, you could have a foldering system for blast emails like this: Blast Emails > YYYY.MM > yyyy.MM.dd-Campaign Title.

Template Folders

Templates Organized within Folders
Use List View for Campaigns (and adopt this naming convention)
While it may be tempting to use the campaign foldering option, I advise against it. Instead, I prefer adopting a naming convention that easily lists your campaigns in chronological order. Here’s the naming convention:

For Blast Campaigns: yyyy.MM.dd - Category - Subcategory - Campaign Title - Audience

i.e. 2019.12.11 - Conversion - Holiday - Year-end Sale Promotion

For Automated Campaigns: yyyy.MM - Category - Subcategory - Campaign Title

i.e. 2019.06 - Onboarding - Milestone 1 - How to Use Product X

Having the date attached to the campaign, alongside the category/subcategory, helps you quickly discern when a campaign was first created/implemented, and what it’s contents contain. This is very useful if you are working on a team, but also great practice for solo contributors as well.”

Becoming proficient in Iterable will take time and experience. In order to condense the amount of information to learn and remember, as well as increase the content velocity of your email programs, we recommend using an email creation platform in addition to Iterable. To learn more about how you can give your email requestors their own brand governance-enforcing platform to work in, request a demo of stensul’s platform. We’ll be happy to show you how other marketing organizations in your industry leverage stensul + Iterable for maximum impact.

#### July release: Figma, Salesforce Marketing Cloud Next, and governance wherever your team works
Creation is easy. Shipping is hard.

The old playbook was: create now, govern later. That breaks when AI multiplies the volume of content and the number of places it gets created. More AI-era output hits the same review, approval, and activation bottlenecks — the draft factory multiplied, but approved campaigns ready to go live didn't.

The July release is about closing those gaps. Nine features across three areas, each one extending what Stensul governs into the surfaces where enterprise teams are already working without it.

Governed Creation across more tools and workflows
Figma integration
Ask a designer what happens after they hand off a Figma file, and they probably won’t love the answer. The file crosses into the email builder and someone rebuilds it — adjusting layout, re-making decisions, doing the work again in a different tool. And because it's a technically different artifact now, compliance runs again on content that was already reviewed.

The Stensul Figma plugin closes that gap with a two-way integration. Designers pull governed templates into Figma, build there, and push the output back to Stensul. Guardrails validate against module rules on export. What lands in Stensul is already compliant — no rebuild, no second compliance pass, no re-review.

The governance travels with the design.
WRITER Connector via Stensul MCP
When copy gets approved in WRITER, someone has reviewed and signed off on it. Then it gets pasted into an email template, and QA runs again — because even if the content didn't change, there's no way to confirm it didn't. The paste is where governance disappears.

The WRITER Connector through Stensul MCP removes the paste. Copy moves from WRITER directly into governed templates, and less technical builders can create with confidence. Every version routes through the same approval workflow, so the team can trust the email that ships matches the brand voice WRITER generated.
AI-powered email building from briefs and documents
Stensul turns briefs, uploaded documents, prompts, or rough copy into first drafts inside approved email templates, helping teams reduce manual copy-paste, layout work, and template setup while staying inside enterprise guardrails.

The AI reads the brief directly instead of having someone retype it into a prompt, so marketers can skip the transcription step and get to the actual work faster.

 
Validation, personalization, and campaign readiness
Stensul Email Previews and pre-send checks
Render testing has to happen before every send, and for years it's required a separate tool, a separate login, and a separate contract to do it. 

Stensul Email Previews brings that check inside. It covers 110+ email client and device combinations (compared to roughly 70 in Email on Acid), with QA and approval in the same place as the build. Test, review, and sign off without switching tools.
Expanded accessibility governance
Accessibility issues get caught post-send. Or not at all. For regulated enterprises, that's real legal and regulatory exposure, not just a quality concern.

Stensul’s new accessibility QA adds five new checks, all running inside the builder before send:

Link & Button Accessibility — Flags links and buttons a screen reader can't identify, including vague text like "click here" or "read more" that provides no context out of the flow of a page.

Language Tags — Flags emails missing a valid document language declaration, so screen readers apply the right pronunciation rules.

Table Markup — Flags layout tables missing a presentation role and data tables missing headers or captions.

List Semantics — Flags manual bullets or dashes that aren't real list markup and won't be read correctly by assistive technology.

MCP Support v1 — Accessibility checks can now be triggered directly from MCP clients, so governance agents can run them as part of any connected workflow.

Issues get flagged at the only moment they can still be fixed, before the campaign goes live.
Dynamic Content: Segment Management
Dynamic content is how enterprise teams personalize at scale. Previously in Stensul, every segment created was global by default — visible and selectable across every library. For a team managing 300+ users across 30+ countries, that's a governance breakdown, not just a workflow inconvenience.

Dynamic Content Segment Management gives admins a single panel to create, manage, delete, and control visibility of segments across libraries. Marketers build faster because they're not wading through segments that don't apply. And governance doesn't break down just because you're personalizing at scale.
Landing Pages: Interactive Elements
Accordions and carousels are two of the most common elements on enterprise landing pages. Until now, adding either meant filing a custom code request or finding a workaround. Both are now native in the Landing Page Builder — drag and drop, no developer needed. 



Salesforce Marketing Cloud Next readiness
Stensul + Salesforce Marketing Cloud Next
Enterprise marketing teams are creating content in more places than ever. As AI-powered workflows evolve, the governance question follows: how do teams maintain brand consistency and compliance across every surface where content gets made — without slowing down?

Stensul is working with Salesforce on a planned integration with Marketing Cloud Next. The shared goal is to connect governed content creation with campaign execution, so content that's been created, reviewed, and approved in Stensul moves cleanly into MCN without governance having to start over on the other side.

Salesforce Marketing Cloud Next is built for personalization, orchestration, and activation. Stensul is focused on what happens before activation: the creation, collaboration, review, and approval process that determines what's actually ready to ship. As customers adopt AI-powered marketing workflows, the two platforms are exploring how to extend consistent governance across that entire process.

What this adds up to
Marketing teams are creating in more places than ever. Figma, WRITER, AI agents, MAP platforms— content gets generated and built across a stack of tools before it ever reaches a customer. Which means governance has never mattered more.

Stensul governs what can ship —wherever the content was generated, whatever tools touched it on the way. 

Creation is easy. Shipping is hard. See how Stensul closes that gap. Request a demo.

#### June 2026 releases: Stensul MCP, Accessibility QA, and more
Every CMO we talk to is carrying the same question right now. How do you actually adopt AI across a marketing organization without losing control of what ships?

More tools, more agents, more people generating drafts — that part is solved. Getting that work on-brand, compliant, accessible, and approved before it reaches a customer is where enterprise marketing organizations are getting stuck. The volume of creation goes up. The review process breaks under it.

Stensul was built for that problem. AI just made it urgent for everyone. See how it works for your team.

This month's releases are proof of what the solution looks like in practice. Each one moves governance into the places where AI-assisted work is now happening — the tools where agents create, the builder where accessibility used to be caught too late, the dynamic variants where governance most often falls behind, and the regulated environments where AI features were previously locked out entirely.

 

Here’s what we shipped.

 	Stensul MCP Server Early Access Program — Open today: The governance layer is now callable by AI agents, from any tool a marketing team is already using.
 	Accessibility QA Check — Beta: Real-time WCAG 2.1 AA checks, built into the builder, before send. 
 	Bring Your Own LLM — Beta: Regulated customers can now run Stensul’s AI features on their own approved LLM, inside their existing compliance environment.
 	Dynamic Content Review & Approval — Now available: Review every variant of a dynamic email in one place, without screenshots, PDFs, or a separate proofing tool.

Stensul MCP: the governance layer, now callable
Stensul recently announced the Stensul MCP Server Early Access Program, giving enterprise marketing teams a way to bring Stensul governance to more places where AI-assisted creation is happening, starting with email. 

The significance isn't just the connection, but what sits behind it.

A marketer drafts in Claude. A designer starts from a brief in Figma. A business user asks an agent to generate a campaign variant. All of that creation now has real leverage — and a real governance problem. In enterprise marketing, work has to meet standards before it reaches the customer. Brand rules. Compliance. Accessibility. Approval paths. And more creation doesn't help if more of it gets stuck in review, sent back for rework, or never ships at all.

Stensul MCP makes that possible. AI agents operating in any MCP-connected tool can now create inside Stensul's governance — the same templates, brand rules, compliance checks, and approval workflows your team already trusts, regardless of where the work started. AI-assisted creation happens inside the controls required to ship, not around them.

The Early Access Program is open today. If your team is building AI into your marketing workflow and wants to help define what governed AI creation looks like in practice, request access here.
Accessibility QA Check, a Governance Agent
Accessibility has always been part of enterprise marketing governance. Until now, enforcement has happened late — in spreadsheets, in post-export point tools, or in legal review when something had already shipped. That's not governance. That's cleanup.

Accessibility QA Check is a Governance Agent that runs inside the builder and checks emails against Web Content Accessibility Guidelines (WCAG) 2.1 standards in real time as they’re being created. Checks including color contrast and alt text get flagged on the canvas before the email ships — automatically, every time, regardless of who built it or when.

The governance moves to where the work happens, not where it ends up. For regulated industries facing ADA enforcement, EAA compliance, or procurement requirements gating renewals on accessibility, that shift matters.

Accessibility QA Check is available for all customers in the Stensul platform.
Bring Your Own LLM
In case you missed it, we rolled out BYO LLM in April. For many regulated marketing teams in financial services, healthcare, and life sciences, AI can only run through models their organization has already vetted and approved. With BYO LLM, customers connect their own approved LLM (OpenAI GPT, Anthropic Claude, or Google Gemini via major cloud providers) directly to Stensul’s governed templates and workflows. Every AI request routes through the customer’s managed environment, under their existing contracts and controls, and never leaves it.

The creation experience is identical. The only thing that changes is which AI is doing the generating.

BYO LLM is now available in beta.
Dynamic Content Review & Approval
The new dynamic content review and approval experience is available for customers. Reviewers can now preview every segment combination of a dynamic email, comment in context, and approve — all without leaving Stensul.

Dynamic content is where governance is notoriously difficult to maintain. When an email has multiple versions for multiple audiences, review and approval processes struggle to keep up — and governance gaps tend to show up there first.

This brings governance into every step of the review process regardless of how many variants an email has. Every combination is visible, every comment is tied to the right version, and approval accounts for the full picture.

See dynamic content review in a live demo.
See our releases in action at Salesforce Connections
At Salesforce Connections, we’ll be on the ground doing live demos of Stensul MCP, and more. Get an exclusive look at what governed AI creation looks like for your team at Booth #411, or sign up for a custom demo here.
In summary
These four releases share a single logic. AI changes who and what can create. Stensul governs what can ship. For enterprise marketing teams that can't afford to lose control of brand, compliance, or quality when they scale creation — that's what this month is about. Want to see all four in action for your own workflows? Request a demo.

#### Key Takeaways from the Email Creation Maturity Model
The launch of our groundbreaking Email Creation Maturity Model, the whitepaper and follow-up blog series have been well received by enterprise marketers and teams. We learned a lot in the process of developing the whitepaper, including confirming our hypothesis that perhaps the biggest overriding trend that is driving organizational change is the shift towards agile operations. As McKinsey recently reported, global enterprises are looking to marketing to drive growth; However, marketing will require significant operational changes to make it happen. “Marketing organizations need to be rewired for speed, collaboration, and customer focus."
"It’s less about changing what marketing does and more about transforming how the work is done."

When we focus on the area of email creation, it is clear that increasing organizational and team agility is the objective. In the Maturity Model whitepaper, as creation teams move up the maturity curve, there are several key ways in which greater agility is achieved.
Collaborative creation
As teams move from either Phase 1 or Phase 2 to Phase 3 with an end-to-end creation platform, the immediate impact is that all members of the team are able to collaborate seamlessly and in real-time and eliminate the siloed and linear process. The impact is significant.

The requester still submits a brief, and the producer or designer then lays out the modules or selects a template. With guardrails in place, the designer can easily update the images and the copywriter can drop in text. This way, teams avoid requiring the designer and copywriter to wait to see their assets in the full email, dramatically reducing the amount of back-and-forth communication. This is where we see the biggest timeline reduction.

Because the email is in a centralized platform, reviews and approvals are simple. They can be done directly in the platform or can be exported with a single click to another approval platform.

In addition, the platform allows content to be pulled in with a single click so the central team can avoid downloading and re-uploading content. Less time is spent on final checks because technology guardrails are in place to ensure everything is on brand, mobile optimized, and ADA compliant.

Reviews and approvals take 3 or fewer touchpoints, and 2-3 days to complete an email. Creation time is 1-2 hours.
Distributed creation
Plenty has been written by marketing research firms and Martech experts about the global trend towards more distributed marketing organizations. Gartner in 2019 conducted a survey that showed only 1 in 5 marketing organizations had some form of decentralized or distributed operational marketing teams. However, 51% said they will have some form of decentralized operations by 2022. This shows how important the need for speed, collaboration and customer focus is to larger enterprises to remain competitive.

As we saw in our coverage of Phase 4 of the Maturity Model, marketing operations looking for even greater levels of agility focus on the optimal use of resources. The right people are consistently building the right message at the right time. What that means is a recognition that not all emails need to be handled by a central team. With guardrails in place that control brand governance and business rules, field marketing, demand generation, product marketing, and more, teams can create and deploy a significant portion of the total email demand themselves. This is especially important for global regional teams who have to deal with language translation and localization rules and regulations.

The impact is significant. Emails are now developed and deployed the same day, with minimal touchpoints. With far fewer emails going through the central team, a greater percentage of their time focuses on strategy, rapid iteration and experimentation, and an accelerated speed to market.
Agile in action
These are the tenants of agile marketing and, as McKinsey pointed out, the results for those embracing agile are striking. Even for digital savvy marketing organizations, enterprises see a 20-40% revenue increase while over 50% of their operations are streamlined, getting rid of anything that isn’t creating value.

Using our detailed assessment process, we have found that our clients retain $700,000 or more in value moving from Phase 1 or Phase 2 to Phase 4 and above. After implementation, organizations find at least three-to-five full time employees that can focus on higher value work and strategy. In addition, moving to mobile optimization and enabled testing can yield a 20%+ uptick in revenue, increased focus on strategy, improved engagement and conversion, and possibly decreased external spend. This return can easily reach millions of dollars for larger teams.
A client example
In the case of Box, a leading B2B enterprise content management platform, their project goals were to scale operations, simplify creation, and free up internal and agency time for higher value work. They achieved this with striking results by using multiple setups for the build depending on the mail streams and visibility of the communication. They were able to:

 	Reduce their email creation timeline from 5-10 days to 4 hours while increasing output and ensuring consistency.
 	Reallocate 60% of their agency spend for strategic initiatives and not have to hire additional resources on the production team as they scale.
 	Realize 166% increase in emails created per month.
 	Execute 100% of emails on-brand and responsive.

To learn more about the Email Creation Maturity Model, download the whitepaper now, and watch the webinar.

Learn more about why transitioning to agile marketing and embracing agility are digital marketing musts.

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#### LinkedIn Tech Stack: Startup Spotlight ‒ Stensul
A new section where LinkedIn Tech Stack spotlights an up-and-coming startup—and its strategy behind a recent fundraise
Tanya Dua, Editor, LinkedIn Tech Stack

Stensul, a startup that helps enterprises design and create marketing emails and landing pages faster, has just raised $34.5 million in Series C funding. Growth equity firm Sageview Capital led the round, which also included existing investors like U.S. Venture Partners, Javelin Venture Partners, Uncork Capital and Lowercase Capital.

The New York-based company plans to use the funds to grow its roster of clients and expand its offerings to enable those clients to create multi-channel marketing assets more efficiently, such as generative AI tools within the platform that can help users generate multiple subject headlines or rewrite copy in their brand voice, said CEO and founder Noah Dinkin.

“We realized that the size of the opportunity was far bigger than email alone,” Dinkin said. “We have delivered real ROI for customers, and seen really strong retention metrics from some of these companies.”

Stensul integrates with the likes of Salesforce Marketing Cloud, Oracle Marketing Cloud and Adobe Marketing Cloud, so that multiple members in a marketing team can collaborate on assets in a single platform, Dinkin touted. Its clients include Cisco, BlackRock, and Equifax.

The company says its platform helps businesses focus on strategy and results rather than wasting time on back-and-forth production activities, boosting efficiency and performance metrics. It claims to have helped Cisco, for example, reduce the time it takes to create a campaign by 90%, saving the company’s team over 26,000 hours a month.

#### Making the most of Chicago during Salesforce Connections
As it does annually in mid-spring, Salesforce Connections takes over McCormick Place, the cavernous exhibition hall hugging the shoreline of Lake Michigan, a quick cab ride from downtown Chicago. The 2024 edition runs May 22‒23, a great time to be in the Second City. Here are some suggestions for making the most of your time there during the conference.

Before offering suggestions about where to go and what to do, here's a little about that nickname: Second City. Most think it’s the label given to the second-largest city in terms of population. Interestingly, it was a moniker given to the town after a horrific fire in 1871. The whole place burned to the ground. Instead of moving, the Chicagoans of the time decided to rebuild the place into the beautiful city you'll enjoy while attending Connections. It was the Second City of Chicago, replacing the first.

What you can do while in Chicago is far from second-rate. There’s also a lot to take in and experience.
Chicago outside
Let’s start outside. There’s an 18-mile-long Lakefront Trail that follows the shoreline of Lake Michigan, giving you a chance to see what the locals already know: There’s a beautiful beach right in town. 

It might be a little chilly in late May, but it’s worth seeing. It’s a great place to get your mileage in if you're a runner.

Maggie Daley Park is a delightful contrast to the hustle-bustle of the city. It includes beautiful gardens where a multitude of flowers will be in bloom. If quiet reflection isn’t your preference, there’s a rock climbing wall, tennis courts, and paths for rollerblading. It’s part of the larger Grant Park, which includes Millennium Park, Buckingham Fountain, the Art Institute of Chicago, and a portion of the Museum Campus, comprising the Field Museum and the Shedd Aquarium. 

You might be interested to know the Chicago Cubs will be in town when you are. They’re taking on the Atlanta Braves on the evening of May 22 and a day game on May 23. If you’ve never been to the “Friendly Confines” of Wrigley Field, it’s something to experience.
Chicago inside
Many consider The Art Institute of Chicago a second-to-none facility. Spending an hour or two there is sure to get your creative juices flowing. You’ll see practically every type of painting, sculpture, and mixed media by many of the world’s masters. While Connections is underway, an exhibit worth a look showcases artists representing the distinctive Chicago school.

In 1919, the U.S. Congress ratified the 18th Amendment, which banned the manufacture, sale, and transport of alcoholic beverages. That didn’t stop more than a few Chicagoans from creating an industry around bootleg booze. Bathtub gin originated in Chicago less than a year after Congress’ action. Today, Chicago has countless places to enjoy spirits, beer, or wine.

If you’re looking for a change from the intensity of the Connections’ show floor to something else, consider the Roof Gallery at the ROOF on the Wit. It’s a glamorous escape set 27 stories above Chicago. The ROOF has impressive design and entertainment, sweeping skyline views, and unique hand-crafted cocktails and cuisine. If that doesn’t move you, know it was rated Hotel Bar of the Year by Nightclub & Bar Awards.

Want to get your place at the bar? On Wednesday, May 22, Sercante, SellsWings, and Stensul are sponsoring an evening at the Roof. It will run from 7:00 to 10:00 PM CT. Space is limited, so RSVP now. The next level doesn’t begin to describe it.

Looking for something more fun and flip-flop style? Then make your way to Three Dots and a Dash. It’s a real-deal tiki bar that is far from tacky. It’s as if you’ve magically gone from the Windy City to some tropical paradise where everyone smiles from ear to ear. 

That might be because its drinks menu is, quite simply, amazing. Drinks are made with the freshest exotic fruits and spices, the finest rums, and distilled spirits. Drinks International named this hideaway one of The World’s 50 Best Bars.

Stensul can get you in here, too. Along with Movable Ink, Inbox Monster, and  Airship, Stensul is sponsoring a happy hour at Three Dots and a Dash on Wednesday, May 22, from 6:00 to 9:00 PM CT. Be sure to make it. RSVP today, as space is limited.
Chicago pizza
A trip to Chicago wouldn’t be complete without biting into a slice of deep-dish pizza. There’s no place better to do that than at the birthplace of this buttery, cheesy delight, Pizzeria Uno. More than 80 years ago, Chicagoan Ike Sewell created this unique pie and opened a restaurant at the corner of Ohio and Wabash to serve it. From the very beginning, when people tasted it, they wanted more. And folks still like it today the same way Ike made it back in 1943.

You might not have time to get there with all the presentations about Salesforce Marketing Cloud or Salesforce Marketing Cloud Account Engagement (fka Pardot) and meetings with technology providers. Not to worry. Stensul has a solution. 

Schedule and hold a meeting with a Stensul platform specialist during Connections, and you’ll be entered to win a Solo Pizza Oven. You can be like Ike whenever you like and make your own deep-dish pie at home.

Don’t wait; Book a meeting with Stensul today. We’ll be at booth #311 in the Campground at Connections. I'm looking forward to seeing you there. 

#### Marketing Cloud email creation. Where does it actually happen?
Salesforce Marketing Cloud is one of the leading email send platforms on the market, from its campaign management, to segmentation logic, to personalization at scale. 

So if you've sat in a meeting where someone says "our Marketing Cloud is broken," the issue probably lives upstream. The work before the send is where most teams are bleeding time.

That work has a name and a shape, but most organizations haven't given it one. It's where briefs become drafts, drafts become approved content, approved content becomes coded HTML, coded HTML becomes a Marketing Cloud asset, and Marketing Cloud assets become campaigns. Five distinct stages, usually owned by 5 different teams or tools, often connected by varying tools that have no connection to each other. 

That's the creation layer. And in most enterprise marketing organizations, it doesn't have a home.
What happens when creation has no home
In many organizations, a campaign starts as a brief in a Google Doc. It travels through Figma, gets rebuilt by hand in HTML, sits in email threads waiting for brand and legal sign-off, eventually shows up in Marketing Cloud, and ships fine. The work that produced it took twice as long as it should have. The marketing manager who started the whole thing has spent more time chasing the build than running the campaign.

The cost of that fragmentation is real even if it doesn't show up as a line item. It shows up as:

 	Marketers waiting weeks for emails that should have taken days.
 	Brand inconsistency across teams who are all technically following the brand guide.
 	Compliance issues caught at the last minute, requiring rebuilds that compress already-tight timelines.
 	AMPScript and dynamic content getting broken by well-meaning non-technical users.

Most teams have learned to absorb this. The work gets done. The campaigns ship. But the cost compounds, and AI is pushing on the same system from a different angle.
AI is exposing the creation gap
Generative AI promised faster content. And for marketing teams, it has delivered exactly that. AI can draft an email in seconds, write 20 subject line variants, generate alt text, suggest segment-specific copy.

What AI hasn't done is solve the creation gap. Everything in between creation and send still needs to happen: brand checks, compliance review, code integrity, approvals, asset versioning, module governance. None of those are tasks AI can resolve on its own.

And as AI multiplies the volume of content moving through the workflow, the cost of having no governed layer multiplies with it.
The creation layer needs to live somewhere
The question worth asking inside your organization is: where does creation actually happen, and who owns it?

If the answer is some combination of Figma, Slack, Google Docs, the Marketing Cloud editor, and a developer's desk, that's the gap. The creation layer already exists. It's just distributed across tools that weren't built to work together.

The teams getting this right have moved creation into a single environment that sits upstream of Marketing Cloud. Brand standards, compliance rules, approved language, modular templates, and dynamic content logic all live in one place. Marketers (technical and non-technical) build there, so more builds can happen across teams without waiting on a developer. Teammates can interact through live approvals. And clean, approved HTML pushes to Marketing Cloud in a single click.

With a governed creation layer, Marketing Cloud still sends, AMPScript runs, and the data flows still work. The integration is one-way and direct.

This is what Stensul means by Governed Creation™. The platform sits in front of Salesforce as both the creation layer and the governance layer. On one side, it connects to the tools your teams already use: Figma for design, Asana or Workfront for project management, your DAM for brand assets, and countless others. On the other side, it pushes clean approved HTML directly into Marketing Cloud or Pardot.

The work that happens in the middle is where governance gets embedded. Brand standards, compliance rules, approved language, and module-level guardrails live inside the templates themselves, enforced at every step of the build. By the time content reaches Marketing Cloud or Pardot, it's already approved, on-brand, and compliant. The send is the final step in a process that's been governed throughout.

If Marketing Cloud has been described as broken inside your organization recently, the real conversation is about everything upstream of it. Naming the creation and governance layer and giving it a home is the structural fix.

#### Marketing creation’s dynamic duo: efficiency and efficacy
As a marketer, you cannot overstate the importance of efficiency and efficacy in email marketing creation. In your world, you need to rapidly produce campaign assets that perform to plan, if not better.

Whether they’re emails, landing pages, or any other marketing asset, you and your team must be fast and good. And not once in a while—consistently. Do it all in less time and then achieve dynamite results.

The challenge lies in harnessing the two—efficiency and efficacy—to create a synergy, a kind of dynamic duo.  Efficiency and efficacy are a different type of duo; having one lets you attain the other.
Efficiency is about optimizing processes
Efficiency is about streamlining your production processes to simplify and speed things up. With newly found time, you and your team can focus more on strategy to optimize performance that impacts marketing results. Being able to do that leads to better business outcomes, which is efficacy.

The efficient use of resources—optimizing processes, reducing costs, and saving time—empowers marketers to maximize their output without compromising quality. Here’s how efficiency relates to creating marketing assets.
Time is money—Efficiency directly translates to time savings, allowing marketers to focus on strategic initiatives. American entrepreneur and author Jim Rohn said, “Time is more valuable than money. You can get more money, but you cannot get more time.” By efficiently creating marketing assets, you free up time for critical activities such as analyzing data, brainstorming ideas, and improving overall marketing strategies.
Consistency breeds success—Efficiency ensures consistent branding across marketing assets. Consistency is crucial for establishing a strong brand identity and recognition. A recent study found that brand consistency can increase revenue by up to 23%. By streamlining design elements, tone of voice, and messaging, marketers can reinforce their brand, build trust, and boost customer loyalty.

Efficacy is about driving results
Efficacy is the driving force behind marketing impact, centering on the ability of marketing assets to deliver desired outcomes. It encompasses elements such as relevance, engagement, and conversion rates. Efficacy is paramount in creating marketing assets.
Relevance matters—Creating relevant marketing assets is fundamental to engaging your target audience. Accenture found that 91% of consumers are likelier to engage with brands that provide personalized and relevant content. By leveraging data and insights, marketers can create highly targeted and personalized assets that resonate with their audience, leading to increased engagement and conversions.
The power of persuasion—Efficacious marketing assets possess persuasive elements that drive conversions. Robert Cialdini, the author of "Influence: The Psychology of Persuasion," observes, "People are more likely to say yes to those they know and like." By incorporating persuasive techniques such as social proof, scarcity, and authority, marketers can effectively influence their audience's decision-making process, leading to higher conversion rates.

Efficiency and efficacy: a dynamic duo that can win for you
The true power lies in harnessing the parallel importance of efficiency and efficacy to create exceptional marketing assets. Here are two examples of how they can work hand-in-hand.
A/B testing—Efficiency-driven A/B testing allows marketers to optimize their assets based on data-driven insights. By testing different versions of emails or landing pages, marketers can identify the most effective elements that drive engagement and conversions. This approach enhances efficacy and saves time and resources by eliminating guesswork.
Automation—Efficiency-driven automation tools can enhance the efficacy of marketing assets. For example, a leading insurer using a marketing creation platform saved 200+ hours on production-related activities. With the regained time, they conducted A/B testing and personalized the email content to yield a 19% increase in qualified leads and $32 million in sales pipeline.
Efficiency and efficacy are two sides of the same coin when creating marketing assets that drive results. Marketers can produce assets that engage their audience and deliver outstanding outcomes by optimizing processes, saving time, and focusing on relevance and persuasion. As a marketing professional, you must balance efficiency and efficacy to unlock your organization’s full potential and achieve marketing success.

Business executive and author Brian Tracy once said, "Efficiency is doing things right; efficacy is doing the right things." You’d do well to embrace this dynamic duo and elevate your marketing efforts to new heights.

To learn how a marketing creation platform can help you achieve greater efficiency and better efficacy, download the eBook, How building emails in ESPs/MAPs limits your marketing success. You can see the Stensul Marketing Creation Platform™ in action here.

#### Marketing Masters: A Day in the Life of UBM’s Director of Marketing Technology
5:15 AM My alarm goes off. Getting up sucks, but I love the early quiet of the house. After stumbling into the shower, I head to my closet. I stick to business casual clothes and fun shoes.I work from home but still get dressed for the day’s many video calls. I use either Skype or BlueJeans, which we’ve just started using. So far, pretty impressed.6:00 AM I sit at my desk in the living room and glance at my email. The goal is to look for any urgent requests that came in overnight.I lead a marketing tech team for UBM, a global events and media company. We leverage the various pieces of the marketing tech stack to better engage our audience and customers. Sometimes we’re fitting different tools together, and other times we’re trying to make better use of what we already have.We do this through discovery sessions with marketers and other stakeholders—anyone from website developers to CRM programmers to data engineers. Mary Wallace‍6:15 AM I get my son up and we have breakfast together. I always have Special K. I love it, plus it’s low-calorie. My son goes through different must-have breakfast food phases. Last year, it was all about Cinnamon Toast Crunch, but right now it’s pancakes.  7:15 AM I drive my son to school. These small gaps of time with him are so precious, whether we’re having a silly conversation or discussing something super important to a sixth grader.7:30 AM My next stop is a local coffee shop. Saint Thomas Roasters has been around for 15 years and is actually a converted pharmacy. I drink a medium cup of whatever the coffee of the day is, which forces me to step out of my comfort zone and try new flavors. This is my time to get focused work done—no calls or meetings. I usually have at least three very intense projects going at once. They’re often completely unrelated and support different parts of UBM’s business.One of my current projects is to convert our various business units from non-standard marketing automation platforms to Eloqua. This is a pretty consuming process, requiring a detailed business understanding and project management skills. You need to lead teams through an evolution from an existing tool to a newer, more effective one.   10:00 AM Cue the whirlwind of phone and video calls. The power of video-conferencing is marvelous. I love still being part of our offices, from San Francisco to London. The visual participation helps with ideation. Plus it fosters relationships, which are tremendously important to me on a personal and professional level. I’m lucky enough to love the people I work with.My colleagues and I consider ourselves change agents. It’s our job to leverage both technology and process to help UBM increase our audience and client engagement.  For example, we might automate a previously manual process to free up an associate’s time, or create an improved structure for marketers to build and deploy more targeted emails. It’s all about looking for inefficiencies.  12:00 PM Lunch is at my desk because my days are so packed. I grab something easy like pretzels or cookies and a bottle of water. I’ve tried so hard to eat more fruits and vegetables, but I just don’t like them enough to eat them daily. 3:15 PM My son gets off the school bus. I’m usually in a meeting, so I wave as he walks in the door. He goes straight to the kitchen to make himself a snack. Today is pancakes—again. I wish he’d eat something a bit healthier, but it’s hard to enforce the healthy food rule when I can’t follow it myself.5:15 PM My day is winding down by the time my husband comes home. A global company means I work across different time zones, but I like the variety.6:00 PM I check my son’s homework before we head off to whatever activity is on the calendar for the day. He’d rather be on his laptop or DS, but it’s important to limit screen time and actually play outside.7:30 PM Dinner is served. Three nights a week, we eat at home and the rest of the time, we eat out. One of our favorite haunts is a restaurant called the PeachTree. We’re friends with the bartender, who has a great rotating beer selection—my husband considers himself a craft beer connoisseur. My son and I stick to our regulars: milk and Amstel Light, respectively. 9:30 PM I check my email and tie up any loose ends. I’m the definition of Type A and have to know what’s on tomorrow’s agenda before ending the day. I don’t watch a lot of TV, but if I do, it’s Lethal Weapon, Scorpion, or NCIS. Love the suspense. 11:00 PM Head to bed and do it all again the next day.

#### Marketing Masters: Ann Handley on How Content Marketing and Email Work Together
Ann Handley is a writer, digital marketing pioneer, speaker, and Wall Street Journal best-selling author. Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. Her personal newsletter offers marketers worldwide up-to-date information on new writing techniques and useful ideas, and we thoroughly suggest you sign up.We sat down with Ann recently to discuss the important role content marketing plays in the world of email marketing, and where it’s heading next. ‍‍You’re a Wall Street Journal bestselling author, the founder of MarketingProfs, and a renowned speaker, what first inspired you to get into marketing?I got into marketing by way of writing. When I was eight years old, I wrote in my diary that I wanted to be a “writter.” But I thought writing a diary was boring. I wanted an audience—someone to interact with. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… The truth is that the Internet hadn’t happened yet, either!)As a kid in the Boston suburbs in the pre-Internet age, my ability to build an audience was limited. So I created a neighborhood newsletter, which I delivered on my bike to my neighbor’s mailboxes.Eventually, I learned to spell “writer” and I became a writer, journalist, editor, and (when the Internet happened) a content publisher.I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another (MarketingProfs). What I did from my bedroom with my neighborhood newsletter is exactly what drew me—decades later—to marketing. It’s all about telling a story that connects with an audience. Your company, MarketingProfs, trains marketers across the globe. What do you think are the biggest challenges facing marketers today when it comes to upskilling?Being intentional with what we want to learn, and dedicating the time to learn what we need to know.MarketingProfs just released a brand-new research report detailing how fulfilled marketers feel at work, and there were some surprising results. For example, roughly half of us are ruled by our inboxes. What’s more, just 27% of us aren’t reading for professional growth at all. It’s important to stay active and curious—yet it seems too many of us stay in reactive mode, and don’t actively seek enough new learning opportunities.Email marketing is really powered by the strength of its copywriting and creative, what advice would you have for budding email marketers who are trying to tackle this?Our default in marketing is that we use our email marketing program as a distribution strategy. For example, we think of the “news” in “newsletter” (i.e. what we want to say). When we should instead focus on the “letter” (i.e. a way to write and connect with one person). The inbox is an inherently personal place. Approach your writing like you’re writing to one person—not a “segment” or a “list.” Hold them in your mind. Doing so helps keep your voice human and accessible. How do you think email marketers can better leverage the power of content marketing to nurture leads and drive real results?I don’t see the two as separate. They should be woven together to create a more coherent and cohesive brand experience. That said, focus on two things:Tone of voice: Do you have a unique, recognizable tone of voice in your writing? Does your email marketing program communicate in the same style that, say, your ebook is written? Does it sound like it’s coming from the same company?Personalization: From basic (using someone’s actual name in the subject, body copy, graphic, etc.) to more sophisticated approaches (dynamic content offers, VIP program communications, to name but two). Anything that makes a customer feel valued, because that’s what the best email and content programs have in common.   What are the best and worst examples you’ve seen of email marketing content?Best:B2C: Penzeys Spices: I open and read almost every email CEO Bill Penzey sends me, because I love his personal tone of voice and the way he isn’t afraid to have a point of view that (frankly) would freak a lot of companies completely out! BarkBox: I’m a dog person. And boy do they know how to write for dog people.Food52: It’s a housewares company, but I made a Thanksgiving recipe out of one of their recent emails that rivaled something I’d get from Bon Appetit (another email newsletter I love). B2B:It’s so much harder to find great examples I love! So there’s LOTS of opportunity here, my B2B friends!CB Insights: Anand Sanwal’s daily newsletter is a must-read. I have an email newsletter crush on the guy (if that’s a thing).Velocity B2B: My friend Doug Kessler heads this London agency, and I like the newsletter because I hear Doug’s voice in it.MarketingProfs: It’s a simple and straightforward “letter.” And sometimes that’s just fine. I love doing my own newsletter too. So I’ll list it here just because the two of us are great dance partners in your inbox!Worst: I don’t like to mock terrible work if it’s done honestly. But the kind of email marketing I hate is the one I didn’t subscribe to, yet somehow still receive, especially if I’m added to your email list just because we met at a conference. Karma will catch up with you!A big part of email marketing and content marketing is strategy, which is often overlooked when bandwidth is tight. How can these two areas be approached more strategically for overwhelmed email teams?First, never overlook strategy. If you focus on that, you’ll probably need to send less email, which means your team will be less overwhelmed.  Do I need to call your boss? Give me her number.How do you see the marriage of email marketing and content marketing evolving in the future?“Content marketing” is increasingly just, well, marketing. Content creators are important members of the marketing team now (at the smartest companies). And email isn’t going anywhere. Despite those who say it’s old-school… Well, in email’s case, old school is the best school!

#### Marketing Masters: Debbie Qaqish on How Email Marketers Can Approach Revenue Marketing
It’s the time of the Revenue Marketer™ and we’re ready to evolve. Debbie Qaqish first introduced the term in 2011 and began her mission to forever transform marketing from being a cost center to being a driver of revenue and growth.   She literally wrote the book on Revenue Marketing and continues to carry the message forward as a speaker, prolific writer, and consultant on revenue marketing, leadership, change management, marketing operations, and sales and marketing alignment. Debbie also hosts Revenue Marketer Radio (WRMR).As a principal partner and chief strategy officer of The Pedowitz Group, she is responsible for identifying the current and future market trends and strategies to help her company grow and to help marketing to continue to transform. Not one to rest on her laurels, Debbie is also finishing her PhD and will be Dr. Debbie by the end of the year.  We recently caught up with Debbie to discuss how email marketers can utilize revenue marketing to transform how they work. You coined the term “revenue marketing” in 2011, what prompted that? And what does that term mean to you?It began with a personal experience. I bought my first marketing automation system in 2004 and I used it as a way to generate revenue because my background was in sales and it just made sense to me. Fast forward to 2011 and I was seeing a similar trend in B2B marketing. I saw more and more use of technology and it really was changing what marketers were able to do to impact revenue. I was trying to come up with a term that would describe what was happening in the market so I came up with the term Revenue Marketing.™It was really interesting because we used the term as a sort of qualifier when talking to prospects. We would get two distinct responses to the term. One response was a prospect would look at me like I was speaking a foreign language, they just could not understand what I was saying. However, if they looked at me and said, “Debbie, tell me more about that, I’m intrigued,” we knew that they were good potential clients for us. Since 2011, that’s the term that we’ve used and it’s the responsibility of marketers today to generate revenue. I think the term revenue marketing really means a few things to me. Number one, it is the process of transforming your marketing organization from being a cost center to a revenue center. It’s definitely a process and it can be a huge change for a marketing organization. It also means that marketing gets a seat at the table because when marketers (especially the CMO) help drive credible revenue and growth, they become true leaders of the organization. I’m just finishing up my PhD and my entire thesis was on how the B2B CMO adopts accountability. Interestingly, 80% of CMOs feel an intense amount of pressure to show revenue. Yet, less than a third can actually report on credible revenue. Marketing, with the tools and systems and the ways customers interact digitally today, is in the perfect spot to be the revenue and growth driver for the organization and applying revenue marketing principles is the way to make it happen.  Why do you think there’s such a gap between those two CMO statistics you shared? It’s a huge gap and my whole thesis is based on that gap. I think a lot of it has to do with mindset and with skill set. I believe there are still CMOs out there who really are more traditional. They really have a right-brain mindset as it’s really what they’ve grown up with. I also think there’s still a mindset gap in how other parts of the organization perceive marketing. I’ve seen organizations where marketing was driving revenue and either the VP of Sales or the CEO or CFO still had a hard time wrapping their brains around the fact that marketing can actually have a direct impact on revenue and growth. I think the gap has a lot to do with a much-needed mindset shift and a CMO leadership gap.In your book, “Rise of the Revenue Marketer,” you talk about how marketing has been transformed in recent years. What advice would you give to email marketers who are struggling to adapt to this strategic shift?It can be a huge change for any marketer. When you’ve got a career and you’ve been hired to do a certain thing, whether it’s email marketing or something else, and you have a set of metrics that are really based on activity (rather than value created or revenue generated), then that’s a huge shift. To help make that shift, it really is a leadership responsibility. If you’re in an organization that’s just beginning to adopt revenue marketing (meaning that marketing is now becoming accountable for revenue), and you’ve got a whole team of marketers who have never been in that world before, then you, as a leader, are responsible for that team and for creating an environment in which they can be successful. This includes tools, systems, training, and incentives.One of the reasons I love working with marketers is that I find that many marketers are lifelong learners and they’re very curious. I think those are two attributes that help someone, at an individual level, adapt to change. I think on an individual level you just have to be open minded. The world is shifting around us and it’s all because of technology and the way we all interact with technology. If you stay within that traditional email and activity-based mindset, then you will be in danger of becoming extinct.  So, be curious, be a lifelong learner, and it’s really up to leadership to create that environment for change and success. Email marketers often struggle with proving the ROI of their role and efforts. How can they address this issue and develop their own revenue marketing strategy? It starts with the right mindset and the right toolset. First, you’ve got to have the mindset of “what can we measure?” Yes, we can measure send rate, open rate, and click-through rate but is there anything else that we can measure that might give us a sense of whether we’re making a business impact with the email marketing. Email marketers have to get into a value-based measurement mindset. Once you’ve got the mindset, then you’ve got to have the tool set. You can’t do this without tools and systems. If you have email and it’s not connected to anything so you can't track, measure, or report on some of these metrics that speak to revenue then you simply can’t do it. If you don’t have the tools and systems then you really can’t do it. What I see these days is that marketers are drowning in technology. The average marketing team has no less than 20 different pieces of technology, with their email marketing system a core component of that. Again, having access to those systems so you can integrate, track, and report on the value you bring to your business is very important. That’s right, we often see that martech bloat don’t we?Yes, we do!So besides choosing the right technology, when you work with marketers to execute revenue marketing, what obstacles do you help them overcome? What are the most common challenges you see?This is a great question because I frequently see the same four main challenges. I see mindset, credibility, systems, and skills.With mindset (a bit of a repeat from my prior comments), I think that a lot of the time, one or two people within a marketing organization will see that marketers have to become revenue marketers and adopt that accountability. However, getting the rest of the marketing team on board and getting other stakeholders like sales, finance, and other executives on board can be a real struggle. And then, even when you are producing numbers, are those numbers viewed as credible? Being a revenue marketer is still an oxymoron to many executives, and even the marketing team. Then, you’ve got to have systems, but you don’t have to have a lot of systems. The CMO spends more money on IT than the CIO does these days. You’ve got to have systems that have integrations so you can track and measure value-based outcomes. The biggest thing that I see, which is not being addressed by anyone, is the gap in skills required in a revenue marketing organization. I just wrote an article for the American Marketing Association and I was talking about how we’ve seen this huge explosion of sales enablement technologies to help sales sell more stuff. Sales enablement has always been a huge cost center for organizations but one that was necessary to drive top-line revenue.As a parallel, there is hardly any practical, consistent, and holistic training that is done for a marketing organization. They are basically as good as the last webinar or conference they went to or what they learned in their last job. As marketing becomes a revenue and growth driver for an organization, their skills need to be taken seriously and they need to be upgraded. I think mindset, credibility, systems, and skills are the most common challenges I see in adopting revenue marketing. What’s the best revenue marketing campaign you’ve run, and why? I love to work with a client where we take a look at where we can best apply revenue marketing and see some quick wins. Typically, what I like to do is look deep in the sales funnel where leads are leaking out, somewhere in that opportunity stage or pre-opportunity stage. I’ll give you an example. I was working with a tech company here in Atlanta, Georgia. They are  a global company and they had a “try our system before you buy it” pilot. You just downloaded the software and you could play around with it. The problem was very few people who participated in the pilot converted to being a customer.   Given this very low conversion rate from the pilot, we created a campaign that engaged users as they participated in the pilot. We highlighted features and benefits in a slow drip series of emails and even customized some email based on how they used or did not use the software in the pilot. In 30 days, we got an 8% higher conversion rate to closed business. That did a few things. Number one, it helped the marketing organization understand where you look when you’re applying revenue marketing principles, you want to look for the best opportunities to create ROI. It also made a believer out of the sales organization because all of a sudden they were getting much more qualified leads that converted at a higher rate. So, we were able to get ROI, help marketing understand how to apply revenue marketing principles, and help the sales organization see the value in what marketing was doing. I consider that a great success. Where do you see revenue marketing moving in the next five years? I’ve written recently about how I think that really smart CROs (chief revenue officers) are going to want to own revenue marketing. In my first career, I was in sales and then I was VP of Sales for a national and international sales organization. If I were a VP of Sales today, I would want to own revenue marketing. Why in the world would I want something that’s helping me produce revenue in the hands of a different function within the organization? We’re actually beginning to see some of those moves now. I’m beginning to see how sales and marketing operations are combining and I see those functions reporting into a sales function. I also see sales and marketing converging and finally working as one team around the customer lifecycle. More and more, we live in an age, I call it the customer-centric economy, where the digital customer is in control of everything. I’m actually seeing organizations beginning to meld sales and marketing together to create a revenue team and then to really do everything around the customer lifecycle. I think revenue marketing will continue to evolve. I think it plays a significant role in elevating the status of B2B marketing in organizations. I think in many cases B2C marketing is already there because they’ve been accountable for a very long time. I think it’s going to be very interesting to see how this all plays out over the next five years. One thing is for sure – the role of B2B marketing is forever changed.

#### Marketing Masters: Erica Seidel on the State of Executive Recruiting in Martech
It’s not just the number of tools and logos that’s rapidly expanding in the martech universe. The demand for skilled martech professionals has never been higher and Erica Seidel is at the forefront. Erica established her executive recruiting firm, The Connective Good, in 2011, with the philosophy that recruiting needs to look less like procurement and more like one-to-one sales and marketing.Prior to that, she ran Forrester Research’s global peer-to-peer community businesses for CMOs and digital marketing leaders of Fortune 500 companies, seeing an impressive 600% growth and radical improvement in client retention during her tenure. We recently chatted with Erica about her thoughts on the state of martech recruiting, the skills she’s looking for, and where things are going next. What inspired you to enter the world of martech recruiting?My own background is a mishmash between technology, user experience design, and marketing. And I have always had this uncanny ability to be able to connect people with others that they didn't realize they needed to meet. When I got into executive recruiting, I wanted to focus on what I knew and what was growing as a niche. So the client work that I have migrated to is at the intersection of marketing, tech, analytics, and data.I like the gnarly recruiting projects. A lot of my searches are for roles where there are many potential places for 'the one' to come from. I have never done a search as straightforward as, "I'm doing a search for a marketing executive at Coke so I need to bring in a marketing executive from Pepsi." For example, now I’m doing a search for a political data organization, where the hire could come from a tech company, a nonprofit, an agency, or the media. What groundbreaking developments have you seen in the martech world in the past few years, and how has that changed the way you approach recruiting?There are so many different people calling themselves marketing technologists. Some can be really senior, and some are still maturing in their careers. Some are very advanced technically, and others are christening themselves with that title in a more aspirational way. I did a search for a Director of Marketing Technology for Healthgrades a while back. If I’d only looked for people with the title of Marketing Technologist I wouldn’t have found the guy that I ended up placing. He came from an industry that didn’t really call his role martech but he knew a lot about what we needed; loyalty, digital marketing, and e-commerce. So, we as an industry haven’t coalesced around what a marketing technologist is. In this country today, if you’re a doctor or a lawyer, you’ve gone to school for something specific, you’ve taken certain tests, and you’ve been licensed to practice. Martech is worlds apart from that. Another trend is that we’re starting to see martech people become marketing leaders. I think that’s exciting, people coming up through this path and becoming chief marketers. What should companies expect when they are recruiting martech executives?When I went to business school to study marketing, the path to a CMO position was 'go to a top MBA program, go to a CPG company, work in brand management, manage a whole category, and maybe spend some time at an agency.' There was a set path. But now that's very different. Now, with martech, often the top candidate is someone who went to a school you’ve never heard of, worked in radio, was a programmer, started a business which either succeeded or failed, and then migrated to marketing and now is tying it all together. There are umpteen different stories like that as you talk to marketing technologists – all these different paths to get where they are. I tell my clients to embrace the weird. They're going to see career paths with zigs and zags that don’t necessarily make sense at first glance. This requires so much more patience and mental energy on their part to evaluate these candidates when the markers of quality are different. Hiring executives have to care less about where someone went to school and more about their results, their curiosity, and the scale and scope of their work. In one of my recent martech searches, one candidate came to the interview with me having figured out which martech tools the company was using on their site. He shared a report card on how well the company was leveraging each of them. That really demonstrated his interest, competence, and an interest in getting his hands dirty. He got the job.What are companies now needing from martech professionals that they weren’t before?I recently recruited a Global VP of Marketing Data and Technology for a major tech company that has over a billion dollars in revenue. This company is very advanced in their martech; they have great scale and scope and operate globally. They are using their martech solutions to their fullest extent, often to the point of 'breaking' them. For this role, it was clear that leading martech was not so much about going out and buying tools. It was more about data management and governance, and stitching together what they had across divisions and countries. Leading martech was not the same as digital marketing, since the company had another group doing that. This role was about martech (working with known contact data), more so than adtech. It was about scale, more than piloting something in a sandbox. It was a very unique flavor of martech job and there were only a handful of candidates who had the skills and scale experience. It was more advanced than a Martech 101 job!  In doing that search, I saw such a range of interesting job titles: VP of Marketing Technology, of course, but also VP of Customer Information, VP of Demand Analytics, Head of Digital Analytics, Global Demand Center Leader, Head of Marketing Sales IT, and VP of Marketing Automation and Campaign Optimization. Do you think that the demands that companies are placing on new hires or the things that they’re looking for has really intensified? Yes. A few years back, many companies needed somebody to manage email marketing, general marketing automation, or build their first martech stack. Now that that’s in place, they are looking at optimizing, scaling, and leading potentially bigger teams. That said, there are still many companies that are at that MarTech 101 level, where the sophistication needed is as much political as technical. Where do you see candidates falling down in interviews?I think of evaluating martech candidates with the 3 A’s: aptitude, attitude, and altitude. Aptitude is quite simply the ability to do the job. Attitude is about the personality and work approach to succeed – not only in the company but also in the role. Altitude is the most interesting in my opinion. It's the ability to not only get into the weeds but also rise above them and talk to a CMO or CEO in the language that they care about. This area of altitude is where I see many martech people fall down. For instance, I’ll talk to people and they’ll say, “We did a campaign and we got a 30% open rate.” How do I know if that’s good or bad? Is 10% normal for you? What if the industry category you are in has some crazy-high open rate? A lot of people neglect to share the context for their work, and struggle to put it into a consumable story. But there's a happy medium. With some candidates, I've asked to see some of their work and they’ll go into way too much detail. If we have booked an hour and you spend 45 minutes of that showing me a very dense presentation that happens to be three years old, then how aware are you of your audience and how strong are you at having a give and take?What will we see in the top martech executives in five years? We call it marketing technology but that’s a pretty inside-out term. This role is really about being the steward of customer information. And with our world trending towards greater data privacy, maybe we will see the rise of a title like 'VP of Customer Information.' As companies and their martech stacks get bigger and more complex, I believe that we will increasingly value martech executives with strategy, vision, and leadership skills. Data fluency will remain important, the ability to go beyond just implementing tools and figuring out elegant ways for the tools to work together. The top martech executives will find creative and efficient ways to solve the challenge of 'how do I stay in the know about all the new tools and trends?' They will figure out how small companies can learn from big companies, and vice versa. They will have unique partnerships with VC firms to keep their finger on the pulse of emerging martech. There’s so much learning that can happen across the big and small divide, and across the B2B and B2C divide. That perfectly leads into my next question, which is how can martech professionals keep upskilling and learning as the industry continuously changes? Spend some time every day reading, observing, listening, and tinkering. The best martech people I know say, “I’m trying this and we’ll see how it goes,” or “I’m reading about this,” or “I’m developing this half an idea; help me shape the rest of it.” Then, there are numerous networks that exist for people to share ideas. The MarTech conference is fabulous for this, of course. Also, I co-run a group in Boston called Marketing Tech in the Hub. It’s a gaggle of people working in and around marketing technology. We get together and we have these topic tables on things like negotiating a good deal with a martech vendor, or tools for marketing analytics, for instance. People geek out and have told us they get a lot of value from it. Also, get feedback from the people around you, especially if you have trouble demonstrating altitude. Ask others, "how did this meeting go?" Ask them, "How could I have made it easier for the org to adopt this new technology faster? How am I doing at bringing the martech non-believers along?" Being effectively self-conscious is a good skill to develop. Also, check out this interview guide for interviewing martech people that I guest-published on Scott Brinker’s chiefmartec blog.

#### Marketing Masters: How to Encourage Customer-Centric Marketing With Lee Odden
Lee Odden knows a thing or two about juggling priorities. He’s an author, speaker, digital marketing strategist, and the co-founder and CEO of TopRank Marketing. This Minneapolis-based digital marketing agency specializes in strategic internet marketing consulting services including content marketing, organic and paid search marketing, and email and conversion optimization.We recently chatted with Lee about the future of customer-centric marketing and the industry as a whole. Read on to discover his insights.What inspired you to first join the marketing world and establish TopRank Marketing?  My start in marketing began in the very early days of the web when I worked at a web development and online marketing agency. I started in sales, then taught myself how to create websites and do SEO to offer more robust solutions. From there, I worked as an independent consultant briefly before joining a startup public relations firm called Misukanis & Rodgers. There, I created a service for the PR agency called TopRank, which was basically a SEO solution for news content. During my role as a VP, the digital marketing services offered under the TopRank name eventually became the majority of the agency revenue and I was named the CEO and not long after that the company was renamed TopRank Marketing.There’s so much to consider now as a modern marketer, from SEO to email marketing, social media, influencer marketing, PR, content, and other elements. How can today’s marketer balance all of these must-haves?This is an excellent question because I think many marketers are suffering from an overload of choices between the latest shiny object marketing tactic, social app, or marketing technology platform. The one constant we can count on in the marketing world is that things will change, so customer centricity is essential. When it comes to content marketing, it is especially important to focus on the dynamic that occurs when buyers seek information to educate themselves about solutions. Today’s consumer is empowered with a huge variety of internet-connected devices to access information. When brands understand customer preferences for information discovery, consumption, and triggers for action, they can focus on the marketing mix that makes the most sense for their customers. It may be that a company’s ideal customer is particularly keen on discovering new solutions through industry thought leadership, figuring out how it works through video, and then finally deciding on a solution with the help of case studies and customer stories. Another company’s customer might have very different preferences. It’s up to the marketer to figure those preferences out and deliver best-answer content solutions that are easy to find, engaging, and inspire action. In this way, companies can narrow their focus on a management portfolio of marketing tactics because it’s the right mix for their customers, and not some general list of best practices. With all these elements to consider, how can marketers ensure they keep the customer front of mind in everything they do?By leveraging insights about how customers discover, consume, and act on information as part of the content planning and management operation, the things that matter to buyers will always be top of mind. Some companies will segment their customers into groups with common characteristics and market to that. Others will go a step further and develop personas that the content creation team can use as inspiration when they develop content. As an augmentation to customer segment and persona work, we do additional research into what influences the buyer. What keywords they search on, what publications they read, what email newsletters they subscribe to, which peers and industry experts they listen to, and what kind of advertising resonates with them. These insights all paint a picture of the customer and what’s important to them so we can give them what they want in the form of content experiences. Customer centricity has to be in the DNA of everything you do with your marketing. Marketers are touting the importance of the 360-degree view of the customer experience, what advice would you give to those marketers who are struggling to implement customer-centric marketing? There are plenty of martech platforms offering 360-degree view solutions and the reality is that these things are never as easy as they seem. However, most brands do have access to some kind of customer data, and they can adjust their strategy to allow for more upfront research and ongoing data capture and analysis. For companies that want to accelerate their adoption of technology-supported, customer-centric marketing, I would recommend finding a marketing platform that also offers services to help the brand develop an approach, provide process support, and implement the technology.‍What are the common challenges you see with customer-centric marketing? What role does email marketing play in this? ‍Customer centricity is informed by data, so building out capabilities to source, analyze, and extract insights from data is often the first set of challenges. But with help, these can be reasonably overcome. Email marketing is known for its ability to capture useful (opt-in) information from customers that can then be used to deliver relevant, hyper-targeted, and useful content. The one-to-one connection that effective email marketing can accomplish between brands and customers is a very powerful step towards an overall customer-centric approach.‍Where do you see customer-centric marketing evolving in coming years? ‍With data privacy rules intensifying, I think the only way forward is through opt-in communities where marketers are transparent about what information they need and what value they will deliver in return. Customers are increasingly empowered and I think the democratization of marketing is inevitable. Brands are already co-creating content with customers, micro influencers, and communities. I think this trend as a form of customer-centric marketing will grow and that we’ll see a lot more customers participating in the creation of the very marketing that will be used to sell to them. It would be hard to get more customer-centric than that!

#### Marketing Masters: Matt Heinz Discusses the Ideal Marketing Tech Stack
As a nationally recognized speaker, author, and blogger, Matt Heinz has spent his career focusing on the evolution of sales and marketing, and the role technology plays in this transformation.With 20 years of marketing, business development, and sales experience, Matt is President and Founder of Heinz Marketing, where his team helps companies achieve greater sales, revenue growth, product success, and customer loyalty. We sat down with Matt to discuss the planning and execution of the ideal martech stack, the strategies you’ll need, and where martech is moving down the track. The martech landscape now numbers over 6,829 solutions, how does a marketing ops team start building their martech stack in such a huge market?The last thing you want to do is pick the technology that looks nicest, shiniest, or spends the most money at the trade shows. It doesn’t matter how many tools there are, what matters is what your sales process needs, and what your organization, culture, and marketing team needs to be more efficient, effective, and productive in driving and managing pipeline. I think the best way to identify opportunities to leverage marketing technology is to look at your own process and look at where the constraints and obstacles are in your pipeline. What are the things you’re doing manually that could be automated? What are the things being done by people that could be done just as well, if not better, by robots? If you look internally first to prioritize what you need that gives you much greater precision and discipline when choosing the right technology to bring in. What are the critical components of an ideal martech stack?‍Unfortunately, every company is different so it’s really hard to say, here’s what every company needs. But I think there are some foundational pieces, like a CRM and some type of marketing automation platform. I find that a more advanced reporting and attribution tool becomes important for a lot of B2B companies managing complex buying processes. I think something that standardizes and semi-automates part of the sales lead outreach process is a critical tool now, especially for sales teams or organizations that have inside sales teams. Beyond that, it just depends on what your go-to-market strategy is. If you’re doing a lot of field events then obviously event marketing platforms could be really important. If you’re doing targeted account selling then account selection tools and predictive tools might be required as well. It just depends on who you are and what you’re selling. How can marketers strategically approach their martech stack? What objectives should drive their decision making?Well, I think efficiency and predictability. What do you need to do to create more efficient and effective execution and results at each stage of the process? What’s getting more and more important is creating a predictable and scalable engine to drive growth moving forward. If you’re going out there and making a bunch of calls and hoping it all works out, you’re just doing random acts of marketing. It doesn’t necessarily drive consistent pipeline creation, let alone conversion, month after month and quarter after quarter. When you look at the martech stack you want to build, you’re looking for increased predictability of pipeline performance as well as increased efficiency of pipeline performance. What are the common pitfalls you see in ineffective martech stacks?I think that a lot of companies buy the technology and assume that they’re done and assume that there’s a technology that’s synonymous with a particular function. They’ll buy the technology without thinking through the strategy and the components of content, people, and resources that are needed to make that technology work. I think another way of saying that is sometimes we think that technology is the strategy, but realistically technology drives implementation of your strategy. You have to first understand what you’re trying to achieve, what do we need to achieve that, and what tools can be effective in helping us achieve that. You guys do an “App of the week” each week, what promising B2B martech tools have you seen recently?It’s all over the map. Some of them are pretty extensive. There’s a tool called The Big Willow, which is a really good account selection tool. It’s great at taking the companies you’re already working with and helping you identify other companies you should be targeting. There’s a tool we use every day now called LeadIQ. It’s a sidebar on your browser that not only helps you capture and find contact information for the people you are about it but it also has some process automation as it automatically adds those prospects to a sequence in SalesLoft or Outreach so you can immediately start engagement with a click of the button. Some of the tools are more enterprise focused, while LeadIQ is more of an individual tool you can use. Our team will write up things around productivity and project management, so we really run the gamut. ‍With the GDPR now a fact of life, does this change the way a marketer looks at the martech landscape?‍I don’t know whether it changes the way they look at the landscape but I think it certainly requires a level of integration and communication across tools that wasn’t required before. For instance, if someone in the European Union asks you to forget them, basically saying I want you to not just stop calling or emailing me but just forget that I exist, then you have to be able to do that in every system you have. Say you have a marketing automation platform, a CRM, and an email tool, if those aren’t integrated together so you can forget someone in one move or click across all these tools then you’re probably going to be out of compliance with something like the GDPR.I think if nothing else that kind of regulation is forcing marketers to better integrate their tools with each other so they’ve got a common view of their customer database. ‍How do you see martech evolving in coming years?‍We’re going to have more and more tools. Every year, we think there’s a bunch of new tools that have come out so we’re going to see consolidation and that we can’t possibly have more. Just as technology advances, I think the ability we have to try and solve more and more problems with technology broadens. I think it’s an exciting time, in terms of those tools. With your first question you referenced the volume of tools that exist out there today and I think it’s easy to get distracted or intimidated by looking at all those tools. Despite the continued proliferation, you can make your job easier and you can become more successful. Instead of looking at the tools, look inside your company, look at where your needs are, look at the biggest problems you need to solve, and go find the tools that address that.

#### Marketing Masters: Scott Brinker Reveals the Future Martech Roadmap
Scott Brinker has always been fascinated by technology. As a teenager, he developed BBS software and dial-up multi-player games. Now, he’s the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of the popular MarTech Conference series.Prior to this, he was co-founder and CTO of ion interactive, a software company that providers marketers with a platform for creating and testing interactive content. He’s also helped run a successful web development agency, and a web technology consultancy before that. We grabbed 30 minutes out of Scott’s busy schedule recently to talk the state of martech, the challenges martech professionals face, and the future of the sector. You’re seen as THE thought leader in the martech world, what inspired your passion for martech and its evolution? Ha, that’s a great question! At the turn of the century, I was leading a technology team at a web development agency. Our agency would be hired by the marketing departments at large companies to build the web experience of their dreams. My job was to talk to their IT team about all their systems because the marketing team and the IT team didn’t actually talk to each other. I found that to be such an interesting dynamic because they were coming from two completely different worlds, they had different language and nomenclature, and different incentives, but at the same time it was so clear where these companies wanted and needed to go and that these two organizations were going to have to collaborate to an incredible degree. That really started me down this path of looking at how the world of marketing and the world of IT and software would converge. You’ve previously said that we’re now living in the golden age of martech, how have you seen that evolve over the years?This explosion of marketing technology is not without its challenges. Some people would say that we have too many choices out there. At the same time, there really is a great side to this as well. Never in the history of marketing have marketers had so many entrepreneurs and engineers and innovators working to create new capabilities to empower marketers to reach their audiences and engage customers in new ways and optimize marketing’s function across the entire enterprise. There’s so much innovation happening. Ultimately, all these different companies are competing with each other to best serve the marketer. So while it’s not without its challenges, I absolutely believe this is the golden age of martech software. In your 2018 Marketing Technology landscape you’ve got 6,829 solutions squeezed in there, we recently spoke to Matt Heinz who believes that it’ll just keep growing. Do you agree or do you think it’ll start to consolidate? Both! We’re certainly seeing consolidation in the major platforms. I think one of the things we’ll see is increasingly there will be a relatively small number of tent-pole solutions, these central systems of record that companies use as the foundation for their martech stack. At the same time, almost all of these tent-pole solutions, all of these major marketing platforms, are truly becoming open platforms. They’re opening up more APIs, they’re creating programs to interface with third-party developer ecosystems. I think what that’s going to enable now is an incredible explosion of further entrepreneurial innovation around more specialized solutions that become much easier for marketers to plug into these platforms. Hopefully, in some ways, we’ll end up with the best of both worlds. We’ll end up with the stability and cohesion of a relatively small number of major platforms, and the incredible diversity and variety in more specialized functional capabilities, vertical market capabilities, and quick access to new, emerging technologies. How can martech professionals strategically build the right stack and effectively navigate this landscape? I think my primary advice to martech and marketing ops people who are responsible for building out their company’s martech stacks is design for change. I think we now recognize that not just martech but technology in general is changing at such a rapid rate. It’s really hard to predict what the exact capabilities are that we’re going to need two years from now. Increasingly, when we’re building these stacks, we want to design and architect them for change. For instance, when picking these central platforms, we want to make sure that they’re open, they have these APIs, and we can understand the different ways in which we can get data in and out. Part of that is just the technical architecture and making sure these things are open, and the other part is making sure that your contractual arrangements with these platforms also support that flexibility. I think you want to be wary of things that lock you in too far with any one particular vendor. Maintaining a certain amount of optionality and flexibility is now one of the business responsibilities for people who are conducting martech stack selection. You recently wrote, "Martech doesn’t automagically create great customer experiences, any more than a food processor automagically makes you a great chef." First off, love that quote. Secondly, what role do you think martech plays in customer centric marketing? I’ve tried the food processing thing and I can speak from experience that it doesn’t make you a good chef! At least, not for me! To me, the evolution of martech and marketing ops can’t just be about the technical capabilities. Increasingly, the people who are leading the management and design of these martech stacks have to be the same people who step up and say, it’s not enough for us to just buy the technology and connect the wires between them all. We need to actually take responsibility for marketing enablement to help teach marketers across the organization about how to get the most value out of these tools to put some sort of governance and feedback mechanisms in place to help identify how it actually impacts the customer experience. One of the things I’ve been writing about lately is so many of these technologies are about creating these optimized automations and how we handle things in marketing, in particular how those automations at various touchpoints interact with prospects and customers. I think we have to be very careful when we’re implementing these automations that while it may be delivering efficiency to the business it might not be delivering efficiency to the customer. In a number of cases, we’re at a stage where we’ve automated a bunch of stuff and it hardly takes any time or effort from us, but for the customer who ends up having to interact with these things, it can be frustrating to navigate them, things don’t work the way they’re supposed to, and they end up feeling lost. I think martech and marketing ops leaders should be some of the champions of making sure that we’re providing that sort of oversight and monitoring how things are being implemented to ensure the customer experience is preserved. You also recently wrote about the four fundamental forces that martech professionals must balance; efficiency, innovation, brand, and authenticity. How can these four forces be balanced effectively? The key thing in that article was this recognition that on the surface, martech and operations professionals are asked to balance things that seem like they’re either/or tradeoffs. We just talking about one, right? The balance between automation, adding more automation and efficiency into an organization, and humanization, making sure we don’t lose that human touch that customers value. Not just humanization with external-facing customers but also the humanization inside the organization, making sure that the marketers and the rest of the people throughout the organization who are leveraging these capabilities aren’t lost and they feel that they’re being supported and empowered. It’s one of the tricky balances, wanting more automation to get greater efficiency but not losing the human touch within it. The other axis there is the age-old tradeoff between centralization and decentralization. We used to think of this as just a black and white tradeoff, where the corporate marketing team would have greater centralized power or the individual business units would have more power. It went back and forth. What I think is exciting is with so much of the martech that we can now bring to bear in organizations, in a cool way, we’re able to do both. There are a bunch of these technologies that allow us to have certain centralized control, standards, and governance, while at the same time we’re enabling and empowering in a decentralized way many more people throughout the organization to be able to leverage those technologies.A simple example would be content management systems. A centralized CMS can have brand standard templates, it can have certain guardrails in place, and content assets can be copyright appropriate and on brand. From that centralized governance, we’re able to empower a much broader set of people throughout the organization who can use a template or asset to run their own campaigns. The way in which we can balance both centralization and decentralization is an area where there’s tremendous opportunities for innovation and competitive advantage in marketing operations. We love distributed marketing here, we’re big proponents of that so that’s really interesting to hear. Do you think more and more companies will move in that direction? Yeah, I think this is going to be one of the most exciting aspects of what we see happening in marketing organizations over the next few years, so very excited with what you guys are doing.Thanks for that. Talking about other exciting developments, in 2018, we saw Adobe buy Marketo and Salesforce buy Datorama, what do you think 2019 will hold? I think in some ways the theme we talked about earlier is that I do think there will continue to be consolidation among the major platforms. I’m sure you can expect Salesforce, Oracle, Adobe, and all these other major players to continue to complete their clouds with more and more capabilities. I think we’re also going to see some really interesting new companies that are innovating in this space. We’ve got all these new kinds of touchpoints that are now starting to gain momentum. We’ve barely scratched the surface of what’s possible with chatbots, we’ve got things happening with voice assistance, the internet of things is finally getting to a good place with this proliferation of new kinds of devices, and augmented reality capabilities are becoming easier for companies to implement and more affordable. I think there’s going to be a tremendous amount of creative innovation in the next year across the martech space. As martech continues to progress, what do you think the future martech roadmap will look like? Going back to that first principle I mentioned of design for change, it’s hard to know exactly how this stuff is going to play out. There are a couple themes that seem like they’re going to continue to grow and evolve. One is that marketing is going to be increasingly responsible for customer experience across the customer journey. It’s not just the classic marketing touchpoints anymore, it’s how does marketing support the customer experience from a product, sales, and customer service perspective. The second thing is related to the fact that customers are increasingly going to have more and more control. Some of this is being driven through regulation and some of it is being driven through these innovative new technologies. The specifics of how this is going to happen remains to be seen but I think marketing and customer experience are the future and customers will continue to have more and more leverage in how that relationship works.

#### Marketing Masters: The Future of Demand Generation With Kathy Mammon
As INTTRA’s Director of Demand Generation, Kathy Mammon is responsible for all demand generation programs and campaigns, and managing the marketing operations function and strategy. Before INTTRA, Kathy worked in a variety of demand generation and marketing roles across Splash, NewsCred, Magnetic, LivePerson, and others. We recently sat down with her to discuss marketing operations, GDPR, and the future of demand generation. How did you move into demand generation? It’s crazy to think back to 13 years ago when I landed my first real marketing job, and there was no such thing as demand generation! I started my career as a marketing generalist on a two-person marketing team. It gave me great experience and allowed me get involved in every aspect of marketing.  When I decided it was time to grow into my next role, I interviewed for a role as a marketing manager. I’ll never forget the opening line of the job description which read; “Are you the lead generation engine on your marketing team?” The job description struck a chord with me because I had spent the last four years managing and reporting on leads and lead activity for my team, including understanding where our leads were coming from, which ones were qualified and handed off to the sales team, and which ones were converting through the sales cycle into pipeline and revenue for the company.  We know this process today as the lead lifecycle, and this was one of my main responsibilities as a marketing manager. I also had the good fortune of being one of Marketo’s first customers.  My manager did a ton of research on marketing automation, and as a part of my role I owned and managed the entire Marketo marketing automation system, including implementation and becoming a power user.From there, my career organically transitioned to demand generation as this job title became more popular, and now I’ve been focused solely on demand generation for the past ten years.  I’ve recently joined INTTRA as the Director of Demand Generation. INTTRA is the largest neutral network, software and information provider at the center of the ocean shipping industry, and I’m excited to flex my demand gen muscles in a completely new industry.How has demand generation evolved in the past five years? And what ripple effects has that had on email marketing? With the introduction of the term “ABM” (account-based marketing), demand generation has become more hyper-focused on personalization and one-to-one targeting. What’s interesting to me is that in my 10-year career in demand generation, my marketing teams have always been centered around personalization, so there wasn’t so much a change in demand generation, but more of an evolution of a strategy we’d all been working towards for some time, and it was all of a sudden like; “A-ha! We have a term for this now!”The effect of ABM and personalization on email marketing means that all marketers need to be smarter and more effective. In any email strategy, you’re always going to have those mass emails, and it often makes sense too. For example, a large conference invite where you need to reach thousands of people at a time.One of the best kept secrets of email marketing is the p2p email (person-to-person email), which is sent in mass but really, truly looks like it’s being sent from one person directly to another.  Typically, they are short, lack grammatical care, and feel authentic, they have the feel of a friend texting a friend about what’s going on that weekend. I strongly encourage every marketer to try it just once and see if it generates real responses. I was skeptical of this approach until I tried it myself. In an effort to drive webinar registrations, I sent out a p2p email the day before the webinar. Typically, I’d consider it taboo to send out an invite so close to the actual event. To my surprise, the email drove 50% of our webinar registrations for the event! It just goes to show you that every audience is different and engages in different ways, even if it’s last minute.How do you build your martech stack and what advice would you have for someone just entering the space?I am a firm believer in keeping my martech stack simple, simple, and simple! I have found that over the years, I end up utilizing less than 20% of the functionality offered in the technology I buy. We would all love to take advantage of the full functionality of the tools we invest so much money and time in, but the reality is that we don’t have the focus or the resources to take full advantage of everything our martech stack has to offer.  There are foundational technologies I must have in my tech stack, and the rest are gravy at this point. These four are a marketing automation platform, CRM, email platform, and a webinar/video tool.My advice is to keep it simple and take advantage of those foundational technologies before diving into the next big thing.What’s the best email campaign you’ve ever run, and why?One of the most successful email campaigns I’ve ever run was dubbed the “Broken Customer Experience” campaign by my colleagues. It centered around a core challenge we were trying to solve, which was how to educate ecommerce marketers on the power of proactive live chat. It was basically the idea that a customer service or sales representative could proactively reach out to an online shopper in real time to engage them to buy, and therefore increase the likelihood of the sale.This was an ABM email campaign, with a small number of top-target accounts we were focusing on. We had been struggling for months to gain traction with these accounts, so if this email campaign was successful we knew it would drive a real, qualified pipeline for the sales team.For each account, demand gen partnered with the business development team to create a video screen recording of the business development representative shopping on the ecommerce website of that prospect. We would add thousands of dollars into the shopping cart, wait for 60 seconds on the checkout page, and then abandon the shopping cart. We then sent these videos to our top-target accounts, and the open and click-through rates on these very targeted, very personal emails was unbelievable, around 80% for click-to-open rates. This email campaign ended up generating 10% of all opportunities created by the sales team in a three-month timeframe.As marketers have implemented changes to meet GDPR requirements, what do you think are the major hurdles that they’ve faced?The GDPR is vague, and was purposely created that way. I think the major hurdles marketers are facing today is the interpretation of these loosely defined regulations. We’re all looking at each other asking, “Did I do this right? What did you do? Should I be doing what you did?” In the past year, I have co-presented on two webinars on the topic of the GDPR and marketing, and everyone has questions. For one webinar I participated in, we received over forty questions on the topic, the most I’ve ever seen in my career on a webinar. For now, my best advice to overcoming GDPR hurdles is to document everything and have a plan. Give your clients and prospects easy ways to opt-out, and most of all, be transparent.Where do you see GDPR compliance moving in coming months as marketers become more comfortable with the new regulations?In the future, as GDPR becomes more defined, we’ll definitely see more and more countries demanding the same legal regulations regarding transparency, communications, and security.  Although the GDPR is a nuisance to most companies, the truth of the matter is it’s actually evolving the marketing industry by forcing us to put into place best practices to reach a target market that is more qualified and actually interested in the products and content we put into market. The long game will be the ability to drive better results, including higher conversion rates, more satisfied prospects and customers, and more effective marketing.Where do you see demand generation moving in the next five years? I think Artificial Intelligence (AI) will play a big role in demand generation in the future. AI and machine learning gives marketers the ability to optimize campaign audiences like never before, targeting only those prospects who have the highest propensity to buy and making super-accurate predictions about the success of a campaign.  I would love for AI to eventually stretch to all of our marketing strategies, helping marketers to master email marketing, content marketing, advertising, and demand generation.How can demand generation and marketing operations work together to master these shifts? Demand generation and marketing operations cannot exist without each other, and need to be in lock step as we tackle shifts in the market. I think the biggest tie between these two functions is data.  Data can be complex, complicated, and difficult to gain access to and translate into real, actionable insights, yet we all know and believe that data should guide our strategies. As a foundational step forward, demand generation, marketing operations, sales, product, customer success, and the executive team should all have access to the same data. These teams need to agree on one standard way of pulling the data and reporting on it. If you can get all of these functional areas to agree and be on the same page, you’re on your way to a successful demand generation and marketing operations strategy.

#### Marketing Masters: Trustpilot's Nick Bhutani on the Makeup of Marketing Operations
Marketing ops is still figuring itself out, and its role can vary from company to company. To learn more, we reached out to Nick Bhutani, the Senior Director of Marketing Operations at Trustpilot, an online community that helps people review and discover reputable companies. We caught up with him to discuss his team’s work, how he sees the role evolving, and what you may be surprised to hear falls under his responsibilities. Our conversation has been lightly edited for clarity.For people unfamiliar with marketing operations, what exactly are your team’s primary responsibilities and challenges? There’s a great article about it here. It outlines how the three main tenets of marketing operations break out into technology, data, and alignment. In keeping with that, for me, marketing operations does fall into a few core responsibilities.First, our role is critical for process and collaboration. Marketing has several different pillars, such as demand gen, design and development, and content marketing. They all work together for the success and scalability of our marketing initiatives, so having a person or team focused on efficiency is crucial.I also need to be very familiar with all the technology the entire team uses. Each sub-team also has its own requirements for what it needs to do its job, such as email marketing tools for outbound email campaigns, webinar platforms for nurturing prospects, and aligning all that data together in a report or set of reports. We have 10+ tools that all need to either talk to each other, or at least coexist without disruption.Finally, there’s reporting and data. We run different kinds of marketing campaigns, so we’re getting multiple datasets from multiple sources. A source could be an email or paid media platform. Pulling this data together, then analyzing and providing insights to stakeholders, is the lifeline of marketing's impact on the sales pipeline. At the end of the day, the job is about alignment. We need to keep the marketing team focused on its function and understand how tech and data impacts them. It can also be as simple as creating best practices for organizing Google Docs and naming conventions for projects. Would you say your goals are well understood by the company? Yes, many large initiatives in marketing and sales involve marketing ops first, then expand into other teams such as demand gen.What does your team structure look like? What about KPIs? We’re still building the team, but are scoping to have 1-2 team members, a data analyst and a manager of select technologies. We may hire a marketing automation or Salesforce expert. Our KPIs are project-based—for example, launching a new technology or implementing a new process for marketing or sales.How much of your job focuses on email? At Trustpilot, the demand gen team manages email campaigns. Marketing ops usually handles the setup of the email client or marketing automation platform, plus the reporting framework.What’s the hardest part of the job? Usually finding the tech or process that best fits the organization, since it's never a perfect fit. We own the creation of customization and new processes, along with training and support. And when it revolves around integration into other systems, there’s always the risk of corrupting another system or overriding historical data. But the job is extremely rewarding. Working smarter and following the right process prevents those ad hoc tasks and really streamlines everyone's work. What would people be surprised to learn about the job?Operations is about the big picture. You have to think beyond the scope of just marketing. We work with sales ops, tech developers, and legal teams to make sure our technologies, data handling, and processes are compliant with the company's guidelines. How do you feel about the future of marketing operations, and how do you see the role evolving? As we continue to incorporate technology more and more into marketing, this role will become more technical in nature. You’ll need to understand the complexities behind how a technology is built, and it’ll probably require more experience with coding and development.If you could change one thing about marketing ops, what would it be? We wear multiple hats, from managing marketing budgets to coming up with the proper campaign attribution setup. This provides a great look into how the department as a whole is performing, but if something doesn't fit into another specialized marketing function, it’s often on us to sort out. Hopefully in the future, we’ll have a more specialized reputation and won’t be a catch-all for marketing problems.

#### Marketing Masters: Why All Organizations Must Embrace Change to Succeed: An Interview with David Lewis
David Lewis, Founder & CEO of DemandGen, and his team have helped hundreds of top sales and marketing teams deliver more value to their customers through technology and digital transformations. David recently joined us for our latest Marketing Masters conversation to discuss the challenge of change, and why organizations must embrace it head on.What’s the one key lesson that your career journey has taught you?David Lewis (DL): I learned that change is chance. ‍In the early 90’s, when marketing was pretty much magazines, advertisements, radio, billboards, direct mail, and everything but digital, I was very fortunate that I grabbed on to digital. I can’t recall back then why. Perhaps it was my degree in marketing and computer science, but it seemed like a no brainer that we could build a website and attract customers online.In short, I had to adapt to change and be an early innovator in digital. The success of all the business ventures that I’ve been in, the teams I’ve led, and the clients I’ve supported did not stay rooted in what worked, but explored new things and learned from failures quickly.Another thing that I’ve learned over the years is the importance of taking a close look at your customer experience. Making every interaction with your company as frictionless as possible should be the north-star objective. We live in a world where immediacy, and fantastic customer experiences are expected. Businesses need to embrace change and invest in implementing the right technological solutions that enable them to exceed their clients’ expectations today and in the future.What are the challenges and opportunities facing your business that keep you up at night?DL: Every day is met with successes and new challenges. We’re not a thousand-person company, nor do we have a product. As a services business, we are the product. Besides finding new ways to grow our customer base, I’m always thinking about how we can continue to provide an exceptional customer experience and become more valuable partners to the businesses that choose to work with us.Take, for example, lead scoring. If we still advised clients to do lead scoring the way that we did twelve years ago, we would be underserving our client’s needs. The methods and tools have changed. Some have fallen out of favor and others have risen to the top.  Our job is to stay on top of the best technological solutions and know how and when to prescribe them.What differences do you see between organizations that get great ROI from their marketing automation platform (MAP) Vs. those that don’t?‍DL: We see most organizations generally fall into one of two buckets. The first are “batch and blasters” who purchase a full-service marketing automation platform, but then don’t use it for much beyond email drips.They’re stuck in first gear and not coming close to maximizing the value of their platform.The second bucket are those who have made an organizational commitment to innovation. They still face challenges around keeping up with the evolution of technology, and optimizing their workflows and internal processes, but they’re using their MAP in more sophisticated ways such as operationalizing a demand funnel, lead scoring, running dozens of targeted nurture programs, and executing true account-based marketing programs.What’s a common challenge you encounter when recommending new technological solutions?DL: Too many marketing teams still approach vendor evaluations and technology purchases with short-term views. They decide to invest in tech that provides a specific solution to a pain point for immediate impact, but my recommendation is to invest in technology that will scale with their needs and help them drive success  for years to come. Nothing is set it and forget it, and the ongoing administration and total cost of ownership should be considered.  Change management, implementation, ongoing training and administration are all major factors that should be kept in mind when evaluating any solution. Why haven’t more B2B marketing teams adopted data-first strategies? DL: Data-driven companies like Netflix and Amazon are winning because they’re successfully leveraging data and applying machine learning and artificial intelligence to their products, services, and customer engagement. However, B2C companies have traditionally outpaced B2B companies with their use and adoption of data so we are more and more these days helping our B2B clients become more data savvy.Similar to the slow adoption of marketing automation and marketing technology, most B2B marketing departments never had a data operations function until recently. Sometimes their desire for a better system is born only after realizing their analytics capabilities are incomplete, inconsistent, or inaccurate. Personalization, lead scoring, direct mail, or one-on-one marketing can not be executed if there is poor data quality.The biggest hurdle organizations need to overcome when it comes to data is allocating the time and resources to address their data needs and dependencies. Too often there is so much visibility and pressure on running campaigns that companies are not proactively enhancing the health and completeness of their data and therefore their campaigns are negatively impacted. Talk about a catch 22. It’s one of the reasons we launched our DataMD service this year to free our clients from dealing with ongoing challenges of maintaining a healthy database.  If they don’t have to lift a finger to get their database clean and keep it clean, then they have more time to focus on their campaigns and programs but reap the benefits of a pristine database. ABM has been hyped to no end. Are there any myths that need to be debunked?‍DL: ABM delivers the best results when sales and marketing teams align and commit to doing it the right way, but many businesses fail to understand the level of change needed to execute ABM. It’s resource-intensive and requires tight alignment across sales, marketing, customer, and product teams in order to become successful.It’s especially difficult for marketers to adopt an ABM strategy because it’s counter to everything they’ve been doing over the past decade. Most of what marketing has done over the past two decades is spray-and-pray, outbound and inbound marketing, with minimal precision or customization.ABM is laser-strike marketing, so your data has to be cleaner than ever before and kept up to date. Accounts need to be de-duped, segmented, and have the right contacts captured and mapped to them.  You also need to evolve your lead scoring programs to account scoring programs.  All your individual marketing touches have to work in concert with each other and roll up to your accounts. New dashboards must be created to track progress and success.  If it sounds like a lot of work, it is. That’s the myth that must be debunked. Sure, it’s easier to spray and pray, but it doesn’t work as well as a well-orchestrated account-based marketing program aligned to target accounts.Hear More From David!If you want to hear more about what’s hot in the world of digital, check out DemandGen Radio podcast, where David interviews the top thought leaders in marketing and marketing technology. I also encourage you to check out David’s free 120+ page ebook, Manufacturing Demand, which covers everything you need to know about lead management.If you enjoy this marketing masters series, let us know by sharing this article with your friends and coworkers. Have any comments and insights? Tweet us @stensul. We read every tweet!

#### Marketing to one: How high-performing teams actually pull off personalization (without losing their minds)
We’re all drowning in marketing messages—emails, ads, in-app alerts, “you left something in your cart” nudges from brands we forgot we followed. The messages that actually stand out? Ones that feel like they know us. Enter personalization.

But, pulling off personalization takes more than slapping a {First Name} token into a subject line. It takes clean data, smart tech, and a team that isn’t stuck playing calendar Tetris just to get one campaign out the door. In Stensul’s webinar, “Marketing to One,” experts from Stensul and Sercante got real about what it takes to deliver personalization at scale—without spiraling into chaos. These were the big takeaways.
How to pull off personalization the right way
1. If you data’s a mess, so is your personalization plan
You can’t personalize effectively if your database is full of half-finished profiles, outdated preferences, and duplicates from 2017.
Rich Feist and Mike Creuzer from Sercante emphasized the need to get your house in order first. That means prioritizing data hygiene, standardizing fields, and setting up scalable compliance practices.

Think of your database like a toddler with scissors: just because it’s quiet doesn’t mean it isn’t causing damage.
2. Ditch the Frankenstein workflow
Too many marketing teams are juggling disconnected tools, duplicated effort, and endless approval chains. One platform for copy, another for design, a third for deployment—and no one knows who owns the CTA anymore.

Hogan Stark from Stensul pointed out that the solution isn’t more tools, it’s smarter workflows. Centralizing campaign creation cuts down on back-and-forth and makes room for strategy, not just survival.

When your workflow feels like you’re the only humanities student in a group project full of STEM students, it’s time to regroup.

Not to mention that today’s creation operating models are flat out broken. They’re simply not suited to a modern AI-driven world and the need for email and landing page creation at scale.

On average, it can take more than two weeks to get a single email out the door. Even the most efficient teams still take more than four days to get a single email out. Not only is that inefficient, but in a world now fueled by AI creation, personalization, and instant gratification, speed-to-market is simply non-negotiable.

Inefficient campaign creation from a broken and outdated creation operating model:

 	Wastes resources
 	Decreases customer engagement
 	Results in lost opportunities and revenue

3. Let AI handle the busywork—you focus on the strategy
AI is great at the first 80%. First drafts, subject line testing, send time optimization. Use it to speed things up—not to replace your team’s creativity. AI has been a great tool for so many teams, but let’s not forget that it’s a tool, not another team member.

Just remember: AI is like a well-meaning intern. It can get you started, but it still needs editing.

If your personalization sounds like ChatGPT wrote it...that’s not a compliment.

Leverage AI to enable your teams to get an idea started, optimize and iterate, and unlock speed so you can regain precious time to devote to higher-value, performance-driving work and strategy.
4. Don’t overdo dynamic content
Dynamic content is powerful—but only when it’s done right. Personalized blocks should feel invisible to the user. If your reader can tell the content was stitched together from ten if/then rules, you’ve lost them.
5. Real companies are already doing this—here’s how
Some of the most compelling parts of the webinar were the real-world wins:

 	Accolade empowered more team members to launch campaigns, speeding up production without burning people out.
 	Bisnow transformed lackluster email results into revenue-driving campaigns.
 	Enlyte simplified their tech stack and freed up time for actual creative thinking.

These teams didn’t do more work. They worked smarter—with the right processes, tools, and expectations.

Want to see these ideas in action?

If you haven’t already, watch our webinar to see in their own words how marketing leaders are implementing these practices.

Next, if you’re headed to Salesforce Connection 2025, stop by the Stensul booth #9 to chat with our team real time to see how we can help your team streamline your campaign creation process to personalize strategically.

Learn about campaign creation operating models, see common bottlenecks around email and landing page creation, and get Stensul’s proven framework to connect your teams and tools to drive greater efficiency.

Register here
Key takeaway for marketers
Personalization isn’t about perfection—it’s about relevance. The goal isn’t to make every email a masterpiece. It’s to build systems that let your team consistently create content that feels timely, intentional, and actually helpful.

Because in a world of noise, the brands that win are the ones that make it feel personal.

#### Marketo Time-Saving Tips and Tricks
It’s hardly a secret: ESP's and marketing automation platforms (MAPs) are complicated! Whether you’re new to the platform or a veteran user, there always seems to be more to learn to make your email creation process easier and more efficient.

But never fear--there are lots of tricks and shortcuts that can make working with them slightly less painful. That's why we've created this series, full of tips from experts in each platform. Next up is one of the most popular marketing platforms, especially for B2B mailstreams: Marketo.‍
Embrace Templates and Tokens


As Madhu Galati, CEO of Marrina Decisions and keynote speaker told us “Marketo templates and tokens come in handy managing a mass volume of programs simply by implementing a set of assets on the platform centrally. Implementing design assets through tokens and templates also aids in minimizing redundancy and improving consistency of design through the program. By simply cloning the template, users can assign token values to a new asset. If you have a large volume of email programs to manage and use for a diverse set of products, without the hassles of working on the multiple templates, tokens come to use.”

Stensul is extremely helpful for maintaining modules and templates across programs; you might strongly consider incorporating an external creation platform as well. If you're not ready for an Email Creation Platform, Stensul also offers a range of free Marketo email templates.
‍
‍Familiarize Yourself With Smart List Queries‍


‍Phillip Wild, Global Manager, Marketing Automation at G Adventures, advised, "Take some time to read up on how smart list queries work. Not only will it save you many hours of waiting for the queries to run, but it will ensure that a super slow query doesn't timeout and break your campaign.”

‍
‍Commit to a Naming Convention‍


Stefani Read, Email Marketing Specialist at Walden University, stressed the importance of naming conventions. “Have a naming convention and actually stick to it,” she said. “If you're trying to run reports/find old things/call it from other parts of Marketo, knowing your naming convention can save you so much time and effort!”

‍
‍Embrace a Center of Excellence


Joy Martinez, Marketing Operations Manager at Snagajob, told us: “Have a Center of Excellence with program templates so that programs are consistently set up with best practice, standard naming convention, asset templates, smart campaigns with logic and flow steps set up according to your business processes. Your flow steps may include data value changes and creating tasks for sales.”

In addition to these tips provided by some Marketo experts, we’ve pulled a few from our own experiences and research.

‍
Time Your Email Sends According to the Recipient’s Time Zone
Go to Admin > System Settings first to set the System Time Zone, or the time zone in which all actions and sends happen (aka the time zone you’re working in). Next, use Wait Steps or Batch Time to send your email at the time you want recipients to get it in their time zone. If you’re a large global company, you might want to segment your emails out by continent or global region (like EMEA or the Americas), and companies with a smaller reach might consider segmenting by inter-country time zones.
Add the “Forward to a Friend” Link
In order to ensure that your audience has the ability to forward emails to their communities and expand your reach, use the code {{system.forwardToFriendLink}} to insert a handy forwarding button anywhere in your email and ideally recruit more readers.

Becoming proficient in Marketo will take time and experience. To make things easier, and increase the speed and efficiency of your email creation while you’re at it, we recommend using an email creation platform in addition to Marketo. To learn more about how you can create emails more easily in a platform that recognizes all of your brand guidelines, request a demo of stensul’s platform. We’ll be happy to show you how other marketing organizations in your industry leverage stensul + Marketo for maximum impact.

 

#### Martech expert Scott Brinker on the "8 P's of Self-Service Martech"
Scott Brinker is a leading martech industry expert. He is the creator of the annual Marketing Technology Landscape supergraphic, editor of ChiefMartec.com and also serves as the VP Platform Ecosystem for HubSpot. When it comes to marketing technology platforms, it's safe to say that Scott not only knows his stuff, he has served as a driving force of the martech industry since its conception.

In late 2019, Scott published the "8 P's of Self-Service Martech," a fascinating martech model that includes eight necessary components of an "absorbed" martech maturity stage.  These eight components are an equal mix of technology factors (platforms, partitions, permissioning and perception) and people factors (permission, preparation, principles and passion).

In his original post covering the "8 P's of Self-Service Martech," Scott emphasized that the key to reaching an absorbed level is the adoption of self-service martech-related tools that can be used by marketers outside of the core marketing operations team. This concept immediately resonated with stensul. Since our launch, we've focused our efforts on building a no-code agile email creation platform that democratizes the email creation process, making it accessible to people across business units and all levels of technology skills.


As self-service martech evangelists, we wanted to dive even deeper into Scott's martech maturity model. Lucky for us, he was open to spending some time talking with our CEO Noah Dinkin and allowing us to share their conversation with marketing operations leaders looking to create more agile email creation processes.
A Conversation with Scott Brinker 
Noah Dinkin: Businesses are facing an increasing number of challenges when it comes to reaching program maturity — the stage in which a program is able to improve issues and fix errors quickly and seamlessly, without disrupting production or workflow.  For some marketers, this falls under part of the ‘low code/no code’ movement.

There's the technical complexity of email coding which often introduces plenty of rendering issues, which is a major pain for everybody involved in creating emails. You have to translate permissions and guardrails through very expensive experts who have limited capacity.

If you want to double the amount of work you are performing, you likely need to double the amount of people on your team which can be too much of a financial burden for plenty of companies. It’s a weird combination of things to solve for: How do we decentralize or distribute that and scale with technology throughout the organization?

Scott Brinker: By far, the number one thing is cultural management practice. Most of these companies have been in a mode where, for a long time, they've had strict control over who's actually doing things. This sort of decentralization faces cultural legacy and barriers that are embedded in people's subconscious. It's not like they're even fundamentally saying, ‘Oh, no, no, we could never do that.’ They just don't necessarily think of it.

The governance is super important. There is very little governance control when anyone can integrate anything. It ends up creating more problems sometimes than it solves. And so striking that balance of self-service flexibility with some governance control in a way that is helpful to people is key.
The fine balance between Governance and Self-Service Technology
Noah Dinkin: Which kinds of governance should be handled by technology?

Scott Brinker: There's a proactive versus a reactive split to it. On one hand, there's setting certain rules in actual technical implementation or just in policy. But part of the challenge is that some of those things become so open-ended that you can't legislate all of it in advance.

It also becomes more of a reactive governance monitoring capability, to be able to assess what's happening as issues come up. When anomalies or other new use cases start to emerge in the ecosystem, you need the ability to quickly detect those and make sure people don't get overwhelmed.

A lot of that stuff lends itself to rules. Things still seem like they're really stuck on the human side when it comes to the content itself. You can use workflow rules to help get the right approvers and the right reviewers. But for a lot of companies, there still is that human component. If you're going to make a certain offer, you want that review process to be as streamlined as possible.

Noah Dinkin: What are some pitfalls marketers can fall into? Like getting too comfortable with the newfound power that low and no code platforms allow them?

Scott Brinker: People need to think structurally like an engineer would, even if they're not writing the actual code. Marketers can put automations in place, but when it goes live people lose track of whether it’s even running or what it's doing.

Noah Dinkin: Not ideal.

Scott Brinker: No, certainly not.
The Rise of the Marketing Technologist
Noah Dinkin: With all of these technological advancements and constantly shifting roles within marketing and platform creation, how are marketers becoming increasingly self-service oriented?

Scott Brinker: It used to be that anything you wanted to do with software really had to be run by the IT department. And then, in the marketing world, we saw the rise of the marketing technologist. This person essentially runs the marketing ops, or the marketing tech stack.

I think of marketing technologists as domain experts, because they’re still experts in systems management and software development, but they’re very much focused on the domain of marketing. They really understand it in context. In fact, their marketing depth probably exceeds their software and systems depth. They're not necessarily as technical as a counterpart in IT might have been — I think of them really as the power users.

That's largely where we are today with most of this stuff — it's either the professional marketing ops people or the power users who are driving a lot of martech usage. But the technology makes it so friendly for a non-power user to go in and create an email. Anyone can do it.

In the next five years, the average marketer is going to be able to do things that before would have been designated for PhD experts.

Noah Dinkin: That’s the point of technology like stensul’s: To make everyone’s job easier and more efficient. Let’s be honest, no one likes coding emails. A team might create every email from scratch —  which is a terrible idea, but happens often. The initial challenge of coding the email is hard enough and it's even more difficult if a creator needs minor edits like bolded text or a new image size. The mind-numbing rote production of these asks will drive even the most dedicated designers up the wall.
Marketing Ops: The champions of self-service martech enablement
Noah Dinkin: Where is this technological change coming from? The CMOs?

Scott Brinker: The decentralization is happening more from the bottom up. Everyone has a set of goals and KPIs and ideas of how to do it. So they're going to find whatever way they need to be able to make that happen. People are very creative.

Remote work, which clearly saw a boost this year, is going to be another factor that makes it more culturally acceptable to think of decentralization. It's just harder to have all the meetings in a process that's so traditionally centralized.

The people who are running marketing ops will become very big champions of decentralization once it's clear to them that it is a problem and one they can actually help solve with the implementation of a certain kind of technology — and that they can demonstrate the return and the impact on it.‍

Noah Dinkin: What will come next in this wave of technological marketing advances?

Scott Brinker: I don't see how we do anything other than continue as an industry to move more towards the absorbed model, primarily because of the sheer volume and competitive dynamics.  The moment your competitors start eliminating these bottlenecks — so that their bandwidth to be able to experiment and run effective campaigns just gets exponentially greater than yours — you’ll need to do the same.

If companies haven’t already, they’ll soon realize that there’s no need to spend thousands of dollars or weeks on an email that they can create in minutes with stensul. As low/no code platforms and decentralization become the new marketing normal, companies will have to jump on board to keep up, or risk falling severely behind.

Noah Dinkin: I completely agree. Low and no code platforms are so important. The benefits they provide really underscore the power of stensul's email creation platform. Scott, I can't thank you enough for taking the time to talk today. It's always so enlightening to hear your perspective on the martech industry.


Scott Brinker, Editor of ChiefMartec.com and VP Platform Ecosystem for HubSpot


Noah Dinkin, stensul CEO & Founder

#### MarTech Integration: The key to high functioning marketing technology platforms
If you're currently trying to decide which marketing technology solution will best fit your needs, knowing how it integrates within your martech stack should be the first thing you consider. In fact, integration is the most important factor when selecting marketing technology platforms, according to Scott Brinker, founder and editor of ChiefMartec.com and a sought after thought leader in the martech space.

"Integration has been the top pain point for marketers for pretty much the entire history of the marketing technology landscape," writes Brinker in his recent column covering the CDP Institute's State of Customer Data Management survey, "Marketers love their best-of-breed tools, but they were perpetually frustrated that those tools didn't get along."

The CDP Institute, an organization focused on the customer data platform industry, surveyed its members in August of this year to get a wide angle view of their customer systems and martech management practices. According to the CDP Institute's findings, Brinker says the martech industry has reached an important milestone, with the majority (52%) of survey respondents claiming they have an integrated martech stack comprised of many products from many different vendors.

"In the 2017 report, only 37% of CDP members reported having an integrated, multi-system architecture in place," writes Brinker, noting that members of an organization devoted to customer data platforms are likely ahead of the curve when it comes to martech best practices, "A few years later, integrated stacks jumped from 37% to 52%. That's a good sign our industry is making progress."

The CDP's survey, which included responses from 669 marketers, found that marketing leaders prioritize integration with internal and external systems over everything else when selecting marketing technology, including ease of use and learning, breadth and sophistication of features and costs. When looking at both groups of survey respondents -- the marketing leaders and others -- integration still ranked ahead of costs.
‍


 

The need for integration is especially true when it comes to an enterprise organization's email marketing stack. There are countless email solutions available, covering a wide array of functions, from delivery, analytics, automation and more. But if an individual solution is unable to integrate with the rest of the email marketing stack, it's value diminishes quickly.

As an agile email creation platform designed for enterprise organizations, stensul was built to integrate seamlessly with all major email service providers and marketing clouds, including Marketo, HubSpot, Adobe Campaign, Oracle Eloqua, Salesforce Marketing Cloud, Braze, and Iterable. We've also built integrations for workflow management tools and digital asset platforms. In fact, Adobe Workfront, a leading workflow management solution, lists stensul among its list of independent software vendor partners.

There are still advancements to be made. The 2020 Global Marketing Report from Workfront found that more than half of its survey respondents -- marketers from the U.S., UK, Netherlands, Germany and Sweden -- were frustrated with the technology they were using because it was built on unconnected systems that lacked "true integration" capabilities.

"Although marketing organizations use technology vigorously, most haven’t realized the benefits of integrating it," writes Workfront in its survey of nearly 900 marketing professionals, "On average, marketing teams use eight different tools to manage the various aspects of their work—projects, tasks, requests, communication, design, reviews, approvals, calendars, documents, and more. But not all of these tools play nicely together."

To adopt a truly agile marketing mindset, you must have agile workflows in place. For email marketing teams and the MOPs organizations that manage their company's email programs, this means implementing email marketing solutions that not only work together, but flawlessly integrate so that email marketing efforts are focused on strategy versus execution. If an email campaign cannot move through your marketing stack -- from concept to delivery -- in a seamless manner, then you do not have an agile system in place.

Our research shows that an agile email creation platform, capable of integrating with your ESP and workflow management tools, dramatically reduces the amount of time it takes to create an email campaign -- freeing up team resources to focus on higher value work and strategies.

"Whether you're a leader or aspire to be one, integration is still the #1 criterion," writes Brinker, "It's more important than price. It's more important than operating cost."

#### Mastering personalized email marketing: scaling up without losing the personal touch
Personalized email marketing has become the cornerstone of successful email marketing campaigns. However, for many marketers, scaling up true personalization can seem insurmountable. The truth is, it doesn't have to be.
The struggle of personalization: time-consuming and complex
As a savvy marketer, you know the importance of personalization. Emails with personalized subject lines are 26% more likely to be opened—one of the more basic approaches to personalization. Moreover, personalized emails deliver six times higher transaction rates. Despite these compelling statistics, implementing personalization remains a steep mountain to climb for most marketers. 

One primary reason for this struggle in time and effort is the difficulty scaling the processes used to produce personalized emails using dynamic content authoring (DCA). It all becomes unwieldy as the size of your email list grows—as the scale of personalizing increases. Plus, maintaining relevance and accuracy in personalized emails is challenging the more targets and the more individualized messages you want to use.
The power of personalization in email marketing
Despite the challenges, the rewards of effective personalization are undeniable. Some of the world’s biggest and best brands see the value of trying to personalize bulk emails. Here are just a few data points as to why personalization is so key to top brands’ email marketing strategy:

 	Personalized emails achieve better results, including the most basic email metric, an open rate of 29%.
 	Personalized calls to action show a 202% increase in click-through rate.
 	Personalized B2B emails have an open rate of 20% higher than non-personalized emails.
 	49% of consumers are more likely to purchase a brand that sends them personalized emails.
 	57% of marketers attribute improved visitor engagement to the implementation of email personalization.
 	Revenue is 5.7x higher in emails that are personalized.

Personalizing email at scale
Achieving personalized email marketing at scale requires a strategic approach and the right tools. Of course, as with most aspects of marketing, you can achieve better results by following best practices for email personalization.

Here are some actionable strategies to streamline the process and be able to personalize email at scale:

1. Use customer data

Harness the power of customer data to segment your email list effectively. Collect information such as purchase history, browsing behavior, and demographic details to tailor your messages accordingly.

2. Employ behavioral triggers

Implement behavioral triggers to send personalized emails based on specific actions or milestones. Whether it's a welcome email for new subscribers or a follow-up email after a purchase, triggering emails based on user behavior enhances relevance and engagement.

3. Conduct A/B testing

Continuously test different personalization strategies to optimize your email performance. Experiment with variations in subject lines, content, and calls to action to identify what resonates best with your audience.

4. Establish a feedback loop

Regularly solicit feedback from your audience to refine your personalization efforts. Monitor metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your email campaigns and make data-driven adjustments.

5. Use dynamic content automation

Invest in dynamic content automation tools that allow you to create email templates with placeholders for personalized content. By scripting dynamic content blocks, you can automate the insertion of personalized information, such as the recipient's name or recommended products, and much more, so the recipient feels like your brand understands them. 
The challenges of automated dynamic content authoring
A significant reason email personalization at scale is difficult is that technical teams must write unique scripts for each segment you send a personalized email to. That eats up the time of a technically skilled specialist and slows down the efficiency of your email operation’s output.

In addition, each email service provider (ESP) or marketing automation platform (MAP) has its own scripting language. That means you need someone proficient in that language. Even in the largest enterprises, those specialists can be hard to find and costly if writing that script takes them away from more strategic work.

Along with that crucial pair of challenges, Stensul has identified ten hurdles you face when seeking to personalize emails at scale.

1. Data fragmentation

You struggle with fragmented customer data scattered across various systems and platforms. Customer information may reside in different databases, CRM systems, or marketing automation tools, making creating a unified view of each individual's preferences and behaviors challenging.

2. Data quality and accuracy

Even when data is available, ensuring its quality and accuracy can be difficult. Outdated or incomplete information can lead to incorrect personalization, damaging the customer experience and eroding trust in your brand.

3. Complexity of segmentation

Segmenting email lists based on demographic data, purchase history, browsing behavior, and engagement levels requires careful analysis and segmentation strategies. You must navigate through many criteria to create meaningful segments, often leading to complexity and confusion.

4. Time and resource constraints

Manual personalization processes are time-consuming and resource-intensive. Crafting individualized messages for each audience segment demands significant effort, especially as the size of the email list grows. You may find yourself constrained by tight deadlines and limited resources.

5. Consistency across channels

Achieving consistency in personalization efforts across multiple channels—including email, website, social media, and mobile apps—presents a formidable challenge. You need to orchestrate seamless experiences across touchpoints to maintain brand cohesion and enhance the customer journey.

6. Compliance and privacy concerns

Stricter data privacy regulations, such as GDPR and CCPA, impose additional constraints on email personalization efforts. Marketers must navigate compliance requirements while respecting customers' privacy preferences, adding layers of complexity to personalized marketing strategies.

7. Technology integration

Integrating various tools and technologies required for personalization, such as CRM systems, marketing automation platforms, and data analytics tools, can be daunting. You need robust integration capabilities to leverage data effectively and orchestrate personalized experiences across channels.

8. Testing and optimization

Continuous testing and optimization are essential for effective personalization. You must experiment with different personalization tactics, analyze performance metrics, and iterate on their strategies to drive meaningful results. However, the sheer volume of data and variables involved make testing and optimization daunting.

9. Resource allocation

Determining the optimal allocation of resources to personalization efforts can be challenging. You must balance the investment in technology, data analysis, content creation, and optimization to maximize the impact of personalized email campaigns within budgetary constraints.

10. Dynamic content authoring

Creating dynamic content that adapts to each recipient's preferences and interests adds another layer of complexity. You need to develop content variations for different segments, ensuring relevance and engagement without sacrificing efficiency. Dynamic content authoring takes up much of the time it takes to create personalized emails, even with the aid of automation.


In too many organizations, personalization means slowing down the overall creation process, reducing the marketing team’s productivity and the total output in terms of email requests handled within their stated SLAs and in the volume of sends. 
Overcome personalization challenges with Stensul Scripted Dynamic Content Authoring
The intuitive, no-code interface of the Stensul Marketing Creation Platform empowers non-technical builders to create and send personalized emails in days, not weeks.

Rather than leaning on your technical specialists each time an email needs to be prepared with dynamic content, Stensul provides conditional logic presets. That means your technical team only needs to create a unique segment once. Once created, non-technical builders can apply that segment autonomously over and over again. Robust Stensul guardrails ensure these segmentation data can be used without risk to your data integrity or reliability in your MAP.

Stensul is the only solution that supports both technical specialists and non-technical email creators. Whether you want to implement dynamic content via presets or write unique scripts, Stensul gives you the freedom and flexibility to personalize emails in the way that works best for your team and your organization’s personalization needs.

Beyond that, it may be worthwhile that as you look to make your email personalization process more efficient, you look at the overall efficiency of your email creation operation. It’s likely it’s not as efficient as it can be. Learn how to make your creation process more agile in the Stensul eBook, The MOPs’ guide to efficient email personalization.

#### Milwaukee Bucks engage fans with dynamic content and build stronger connections
Engaging a sports fanbase in today’s fast-paced digital world requires more than just great plays on the court. It demands innovative strategies that bring fans closer to the action—and the brand. The Milwaukee Bucks have set the standard by leveraging dynamic content to deliver personalized experiences that resonate deeply with their fanbase.

In a recent webinar, Stensul explored how the Bucks transformed their email marketing approach to build stronger connections with their fans. Here’s a recap of the key highlights and lessons you can apply to your own marketing efforts.
The challenge: Encourage fan engagement
Sports teams face unique challenges when it comes to fan engagement. With a diverse audience ranging from die-hard season ticket holders to casual supporters, delivering content that appeals to everyone can feel like a daunting task. On top of that, the need to stay relevant in-season and in the off-season requires a steady stream of compelling content.

As a business, the Bucks saw increasing demands on its email marketing operations. As the organization looked to accelerate the growth of its fanbase and develop revenue-generating opportunities beyond the court, “email volume took off,” said Justin Price, Email Marketing Manager at the Milwaukee Bucks.

“Supporting every line of business was the aim, but available time to produce emails dwindled substantially.”

For the Milwaukee Bucks, these challenges presented an opportunity to innovate. The team recognized the power of dynamic content to create personalized, timely communications that keep fans excited and engaged year-round.
The solution: Dynamic content at scale
Dynamic content allows marketers to tailor messages based on individual preferences, behaviors, and engagement history. It can look different for every brand and every audience base, naturally.

For the Bucks, this meant delivering:

 	Game-day emails: Personalized updates featuring ticket information, game highlights, and exclusive content.
 	Merchandise promotions: Tailored recommendations based on purchase history or fan preferences.
 	Community engagement initiatives: Stories and opportunities that resonate with fans who value the Bucks’ local impact.

By integrating Stensul’s email creation platform with their existing tech stack, the Bucks streamlined their email creation process, enabling their marketing team to:

 	Produce on-brand emails—fast: Reduce the time spent on email creation from days to hours.
 	Maintain creative excellence: Ensure every email aligns with the team’s brand identity.
 	Leverage data effectively: Use fan insights to craft content that feels personal and meaningful.

“The Bucks’ email team has been able to think more strategically about the organization’s non-ticket-related marketing efforts, from lead generation to brand building, thanks to Stensul.” – Justin Price Email Marketing Manager Milwaukee Bucks
The results
The Milwaukee Bucks’ approach to dynamic content via Stensul has delivered impressive results, including:

 	Increased fan engagement: Tailored emails lead to higher open rates, click-through rates, and overall fan interaction.
 	Strong brand loyalty: Personalized communications foster a deeper emotional connection with fans.
 	Efficient marketing operations: Streamlined processes allow the team to focus on creativity and strategy rather than execution.

To meet the rising demand for more and better-performing emails, the Bucks made Stensul the center of their email creation process. Doing so cut creation time by 50% while giving non-technical personnel the ability to produce top-notch emails. As a result Price and his team produced 36% more non-requested email campaigns to help improve revenue from ticket sales and Bucks-branded merchandise, among other sources.

Do you want more insights into the Milwaukee Bucks' success with Stensul? Access our free case study.
Key takeaways for marketers
Here are some actionable insights from the Milwaukee Bucks’ success:

 	Understand your audience: Use data to segment your audience and identify what matters most to different groups.
 	Embrace dynamic content: Personalized messaging is more effective than a one-size-fits-all approach.
 	Streamline your workflow: Tools like Stensul can simplify the email creation process, allowing you to focus on creating impactful campaigns.
 	Measure and optimize: Continuously analyze your results to refine your strategy and achieve even greater success.

Watch now on-demand
Are you curious about how the Milwaukee Bucks brought this strategy to life? Watch the full webinar on-demand to hear directly from their marketing team and see how you can apply similar tactics to your own campaigns. Our friends from Movable Ink are on it, too.

Access the webinar now.

Dynamic content isn’t just a trend—it’s the key to building lasting relationships with your audience. Whether you’re in sports, retail, or any other industry, the lessons from the Milwaukee Bucks can help you create unforgettable experiences for your customers.

#### Mobile Responsive vs. Mobile Optimized: What's the Difference?
These days, we all know that mobile first is a marketing mantra that can’t be ignored. Mobile accounted for a whopping 57% of U.S. digital ad spend in 2017 (a 36% increase from 2016).

Amongst U.S. consumers, more than 98% reported owning a mobile device and 86% said they access one or more of their email accounts via a mobile device.

In a 2018 Litmus email trends report, mobile opens accounted for 46% of all email opens, while desktop opens only hit 18%.

In a 2017 report, Return Path analyzed 27 billion email opens between May 2016 and April 2017 and found that 55% were opened on a mobile device (up from 29% in 2012).

See a pattern here?

With consumers accessing the majority of emails on mobile devices, what are you doing to accommodate them? And how are you failing them?
The differences between mobile responsive and mobile optimized


Image by Rodion Kutsaev on Unsplash
According to a Liveclicker and Relevancy Group report, 44% of consumers who were surveyed said they don’t like receiving email marketing messages on their mobile devices because they receive too many emails.

Additionally, 32% said the messages are too small to interact with on mobile, 26% noted that website and landing pages aren’t mobile optimized, and 21% stated that emails aren’t well formatted for mobile devices.

Clearly, consumers are paying attention, and so should you.

So what are the differences between emails that are mobile responsive versus mobile optimized?

Mobile responsive

This is the most user friendly option. Mobile-responsive emails are built and designed to transition between mobiles, tablets, and PCs seamlessly. They automatically resize and adjust proportions and components based on the device that’s viewing the email.

Mobile optimized

These emails are mobile first. They’re built with mobile devices in mind. This means that they’re best viewed on mobile devices, and not PCs.

Mobile friendly

Lastly, you may hear of designs that are “mobile friendly.” Ironically, this option is the least friendly. While users can view these emails on their mobile devices, they won’t be resized and adjusted for the mobile format. They’ll still be displayed in their PC format, often resulting in small font sizes and a bad user experience.
What difference has mobile responsiveness had on a major brand? 


Image by Ross Findon on Unsplash
Catalent, Inc., is the leading global provider of advanced delivery technologies and development solutions for drugs, biologics, and consumer health products.

Before switching to stensul, Catalent’s email creation was not ideal. Email design was slow and complicated, and emails couldn’t be viewed well on mobile devices.

Julie Bulfair, Senior Marketing Specialist at Catalent Pharma Solutions, realized that they needed to move to mobile-responsive emails. “Our customers and executive team members not being able to read our emails on their mobile devices was an obvious opportunity for improvement that we needed to address immediately.”

After implementing stensul, Catalent’s email creation time decreased by 40% and all emails were mobile responsive.

The importance of mobile in email marketing is undeniable. Don’t get left behind, schedule your personalized demo today.

#### Movable Ink and Stensul announce strategic partnership and integration
Stensul and Movable Ink, the leading content personalization software, today jointly announced a strategic partnership. The new integration means users can retrieve Movable Ink personalized content and seamlessly add it to an email being created, previewed, and approved within the Stensul platform without ever needing to touch raw code. All necessary Movable Ink code is automatically included in Stensul-produced HTML, ready to be deployed by any leading digital marketing platform. 

“As consumer behavior continues to evolve rapidly, marketers around the world are prioritizing two things: building more personalized customer experiences and driving production efficiencies,” said Adam Stambleck, Movable Ink’s President and Chief Client Officer. “We’re excited to partner with Stensul to do just that while delivering better customer experiences and stronger marketing performance across every customer touchpoint.”


Integration drives significant production efficiencies for customers, including the Milwaukee Bucks
The Milwaukee Bucks had been using the two platforms separately. Before the integration, users had to manually copy Movable Ink code and paste it into Stensul. Then they needed to conduct rendering tests to ensure the email would display as desired. Now it is all seamless and simply requires users to drag and drop a Movable Ink module into the email created in Stensul.

“The pandemic forced us to pivot how and what we marketed to our fans,” said Ben Conrad, the Bucks’ Vice President, Digital Marketing & Automation. “Our email efforts went from a focus on ticket sales to other revenue streams like team merchandise as well as fan engagement initiatives. The shift also drove an increase in the number and frequency of emails sent to subscribers, levels that have grown even higher since play resumed for the Bucks.”

Today, about halfway into the 2021‒2022 NBA season, the Movable Ink integration with Stensul makes creating responsive emails nearly 25% faster than before the two platforms were directly linked. An example of that change is an email series sent before, during, and after every game. The integration lets the Bucks tailor the emails sent to each subscriber from pregame to tip-off to the sound of the final buzzer—all within a very short turnaround time. The Movable Ink‒Stensul integration makes creating that personalized email series a slam dunk.

“Digital collaboration is the default way the world works now, and the amount of technology used by marketing and creative teams within brands has never been higher. We believe any great modern marketing technology must work well with adjacent tech, and we’ve focused on rapidly expanding our ecosystem of integrations. This step helps bring creation and collaboration closer together,” said Noah Dinkin, Stensul Founder and CEO. "Our integration with Movable Ink is the latest evidence of that commitment. We want to empower people to do their best work and achieve outstanding results by making content creation agile.”

Movable Ink joins what is already the email creation category's most extensive collection of deep integrations, all intended to unite and simplify a disconnected email creation process consisting of single-purpose tools used by specialists operating in silos. Other Stensul integrations include Adobe Campaign, Marketo, and Workfront, Oracle Eloqua and Responsys, Salesforce Marketing Cloud, Iterable, Braze, Slack, Microsoft Teams, and Microsoft Outlook.

#### Need to Improve Your Email Generation Process? Ask These 5 Questions
The traditional process of building emails, with a bunch of manual processes and constant back and forth between copywriters, designers, developers, and marketers, isn’t sustainable.

If you’re spending days, or even weeks, generating a single enterprise email then it’s time to take a step back and consider where you’re going wrong.

Check out the questions below and ask yourself; is there a better way of doing this?

(Hint: The answer is yes, and it’s stensul)
How long does it take to generate one email, from start to finish? 


Image by Icons8 team on Unsplash
Most enterprise emails can take a few days to generate, but some can even drag on for weeks at a time.

From the time you decide to create an email and either create an internal brief or brief your agency, how long does it take before you get it out the door?

With the stensul email generation platform, it can take minutes.

We preconfigure your brand guidelines into our email generation platform and create modules that are custom to your brand aesthetic.

You assemble these modules, add copy and images, and generate compelling emails you want to send to your audience. The interface is intuitive and user-friendly, and anyone on your team can use it.
How much time does it take to make a simple alteration to an email? 


Image by rawpixel on Unsplash
If you want to switch an image, change the color of a CTA button, or add some additional body copy, how long does that take to implement?

Many enterprises use designers and developers on a ticketing system. This means that if you want a design or code change made to an asset, you have to submit a ticket requesting that change.

If your designers and developers are overwhelmed with requests then you could fall into the dreaded queue and it could be days before they get to your ticket.

That’s a few days of delays that stop you from sending compelling emails to your database, losing any timeliness that you may have needed.
How much time do you spend on QA?


Image by David Travis on Unsplash
Otherwise known as quality assurance, how long does it take to check every element of an email?

And do small mistakes still slip through?

If you’re being forced to do QA after each round of changes, then you’re doing something wrong.

Using custom email modules, you could set guardrails in place so that brand, legal, and design compliance is set in stone. This means that there’s a lot less you’ll need to check when it comes time to QA.
How much would your ROI increase if you were able to generate more emails and get campaigns out the door faster? 


Image by Vladimir Solomyani on Unsplash
If you can get the answer to this question, then it’ll be a whole lot easier to build your business case and convince the higher ups that they need to invest more in email marketing.

For argument’s sake, let’s say each of your emails generates roughly $50,000 in revenue.

You’d love to be able to send three more emails per month, but you can’t because of operational bottlenecks and a lack of bandwidth.

If those roadblocks were removed, you could generate an extra $150,000 per month.

Even if we take a conservative view and assume that each of those new emails only generates half of your normal revenue ($25,000), that’s still an impressive ROI boost.
What’s one thing you wish you could change about how you build emails?


Image by abi ismail on Unsplash
This is a great question to ask your whole team, and ponder for yourself.

Every person who touches an email understands the frustrations and delays that plague the current process.

Throw this question out to the beleaguered champions in your marketing organization and see what they come up with. There’s sure to be a lot on their wish list!

If you’re ready to improve your email generation process, reach out to us about getting your very own personalized demo.

#### Nine steps to take for better designed emails
Most marketers spend considerable time and effort seeking to eke out even a tiny bit more performance from the emails they create. Much of that hunt is focused on finding the perfect subject line, a way to track opens or the CTR to end all CTRs. Although those areas have merit, so too does designing emails well. Better-designed emails can work wonders—from engagement to action. Such emails can help beat the control for practically any metric. 

Yet, too often, the cry is, “We don’t have the time or budget for that.” Yes, the urge to find the perfect CTA can overpower the desire for good design, compliance, and rendering. But that’s really wrong thinking.

After working with many of the world’s top brands to help create thousands of emails, Stensul found that good email design makes a difference to the top and bottom lines. We’ve also determined there are nine steps you can take to create great-looking emails that perform better:

 	Optimize your design resources
 	Know the email basics
 	Get the layout right
 	Choose your words carefully
 	Use images for impact
 	Manage your digital assets wisely
 	Set branding guidelines
 	Understand accessibility
 	Simplify the email creation process

To learn more about email design, download the Stensul eBook, 9 steps to creating emails that look great and perform better.
Step 1: Optimize your design resources
There are about 50 different email clients, each with its own quirks and limitations. Add to that the 100+ screen sizes on which to view emails and you have a situation that calls for pragmatic email design management.

You can’t have your email creation team design for every one of those clients. So find out which five the majority of your subscribers use and—to the best of your team’s ability—design to fit them. The other reality that needs to be central to your design thinking is that fact almost 50% of emails worldwide are opened on a mobile device. Design with mobile optimization in mind.
Step 2: Know the email basics
Like most things, even email design has essential rules of thumb—the basics:

 	The maximum width of an email should not exceed 640 pixels.
 	Logos and images should be 1,200 pixels to avoid blurriness on retina-quality screens.
 	Give images alt text in case they don’t render or are blocked by the email’s recipient.
 	Use web-safe fonts as fallbacks in your font stack, such as these:


Serif

 	Courier
 	Georgia
 	New York
 	Palatino
 	Times

Sans-serif

 	Arial
 	Geneva
 	Tahoma
 	Trebuchet MS
 	Verdana


 	Create both an HTML and a plain-text version of your email.
 	Keep the file size small so your email doesn’t take too long before it displays.

Step 3: Get the layout right
Your subscribers are distracted, so using one of three proven email design layouts will help get readers’ attention and then guide them to the most important information quickly. 

 	The inverted pyramid—The head, images, header, and body text all converge on one message. This layout is particularly effective for marketing campaigns with a click-through call to action.
 	The column—When you want to convey information, using a simple one-column format, stacking text and images, is the most effective way to go. It’s also preferred for mobile users because they can easily swipe through the content.
 	The zigzag—The F-pattern describes how most people scan blocks of content. That’s because it just happens to look a bit like a capital F. People first read the upper part of the content horizontally, then scan down the left side of the page. When they see something that interests them, they engage with it, and continue the process. The zigzag pattern exploits the F-pattern to guide the reader’s eye through the content, which makes it particularly effective for emails that contain a lot of different content or calls to action.

Step 4: Choose your words carefully
Even though you might feel compelled to shove as much text as possible into your email, don’t. Use the white space available to you. Doing so can dramatically improve the readability of your text and help direct skimming readers to the most important content or CTA button. 

The body copy—the main block of text in your email—should have a font size of 12 or 14 points to ensure legibility on mobile devices. 

The CTA button should have short, simple, and specific text that ideally features a verb. After all, you do want the reader to take some kind of action. The button itself should be large enough so people can easily tap it from their phone—at least 60 pixels tall—and it should also link to a mobile-friendly website. The button’s color should contrast strongly with the background color and be offset with ample white space.

Oh yes—don’t forget to check your speling... spelling. And check it again.
Step 5: Use images for impact
Although product diagrams, photographs and illustrations can be useful in email marketing, there’s no reason to use an image if you don’t have to. Using an image just to use it may dilute the power of your message and its potential impact. 

When you’re using multiple images in an email, keep them thematically unified. In the split-second your subscriber takes to “read” the email, communication is much easier if you keep images stylistically similar.

JPEG, JPG, GIF, and PNG are the best compression formats to use. Ideally the image should be between 100KB and 200KB.

With images, white space is your friend. It sets off the image in a way that allows the reader’s eyes to be drawn to it.
Step 6: Manage your digital assets wisely
Having a disorganized collection of digital visual assets is incredibly inefficient. That’s why you need digital asset management (DAM), a repository of media files you can easily search through metadata. Think of it as a central hub from which your email creation team will organize, categorize, produce, and distribute everything from digital catalogs and product images to brand logos.

Although it aids efficiency, effective DAM is tough to achieve. Even organizations with limited resources can get started by employing a few essential components.

First, establish a clear file naming convention. Unfortunately, it’s not easy to do because your digital assets are a chaotic assemblage of images or a crazy taxonomy for dozens of different file types.  

Beyond getting what you have in order, you have to anticipate the future as well. What if one of your email templates changes to include two hero images instead of one? Do all the future header images now also get tagged with “Left” and “Right”?

It’s not simple or easy, but these tips can help get your DAM set up and serving your email creation team effectively:

 	Keep the file name readable and comprehensible.
 	If files are being revised, include version numbers in the file name, like HeroV04.
 	To indicate a new word, don’t use a space or _. Instead, use capital letters. This approach aids in search.
 	When using a date in your file name, orient it year-month-day, 202109Hero. This orientation will help keep things in chronological order.
 	Avoid special characters, such as ~ ! @ # $ % ’ ; < > ? , [ ] { } ` “ ^ & ( ).
 	Organizing files should be nested according to what is most important when trying to disambiguate assets.

Step 7: Set branding guidelines
It can be remarkably difficult to achieve consistent branding, let alone maintain it. That’s where a branding style guide comes in. This guide is the first step to ensure your brand voice and imagery is consistent in all the emails your organization creates.

Think of a style guide as your brand’s bible. It specifies the look and feel of everything your company presents to all audiences. It should contain:

 	Logo guidelines that detail acceptable color variations, size guidelines, white space rules, and a set of “Don’ts.”
 	Typography guidelines that define the fonts your brand will use in various placements. 
 	Image guidelines that help identify the kind of illustrations or photographs your company will allow.
 	A color palette offering the brand colors that are identified by PANTONE name and number as well as RGB, HEX, and CMYK numerical codes.
 	Your brand voice, which explains how the company talks to its audience—in written and oral form. 

Step 8: Understand accessibility
More than 250 million people live with some form of moderate to severe vision impairment globally. If that’s not reason enough to make email accessibility a priority, perhaps the Americans with Disabilities Act (ADA) will. It’s a law that dictates no business can discriminate against any person with a disability—and that includes online content.

But email accessibility isn’t just about compliance with the ADA. Designing emails accordingly will make their content more readable for all your subscribers.

Text tips for accessibility

 	Keep text left aligned. Some screen readers insert large gaps in text when the copy is justified, and people with dyslexia find it more difficult to use.
 	Avoid using large blocks of text. A single line of text should not be too long either—60‒80 characters per line should be safe.
 	Pay attention to the contrast ratio between the text and background—a contrast ratio of 4.5:1 is the minimum required for visibility.
 	Button and link text should give people information about where a link will take them.

Design tips for accessibility 

 	Avoid using text within images—they’ll be inaccessible to screen readers. 
 	Make sure tap areas are large enough for people with limited mobility.
 	Keep a strict hierarchy around content—place the most important information highest in the email.
 	Do not use flashing or strobing.

Technical tips for accessibility

 	Use semantic HTML at all times—that’s <h1>, <h2>, <p>, etc.—to ensure content is properly rendered and easily navigable.
 	Include alt text with every piece of media to allow screen readers to describe them. 
 	Table formatting can be difficult for screen readers to interpret, so avoid it if possible.
 	Navigation in content should be logical, providing informative text to aid in navigation.
 	Include a plain-text version of every email.


Step 9: Simplify the email creation process
You’ve got everything organized and standardized. Those efforts have given you the ability to send out emails simpler and faster than ever. 

Still, there is something you can do to allow your team to send out an email without having to contend with a bottleneck somewhere in the process—use modular design.

If you’re forced to code HTML to create an email, modular design will let you do it all with far less complexity, time, and risk. Using modular design makes it far easier to adhere to branding standards and best practices while saving a ton of time and money. Modular design eliminates a lot of the tedious coding, so marketers can focus on other priorities, like message strategy or campaign optimization.

Think of every element in your email as a building block, kind of like a piece of Lego. Just as a child puts together the pieces to create something, modular design lets you use those building blocks to create an email with ease, speed, and full branding and regulatory compliance.

Modular design elements can include the following:

 	Preheader 
 	Header
 	Navigation
 	Features
 	Grids
 	Social shares
 	Footers

An excellent way to create emails with modular design is to use an email creation platform. To learn more or to see an email creation platform in action, visit www.stensul.com.

#### Not A/B Testing? It’s Causing Your Email Marketing to Fail
I know what you’re about to say: you’re struggling to create one email, let alone multiple versions of the same email. It may seem like A/B testing is just a nice-to-have approach that you’ll tackle when you’ve got more bandwidth, but that’s not the case.Read on to discover why you need to prioritize A/B testing, the different testing approaches you could take, and the huge results you could see. Why do email marketers need to A/B test? ‍Image by Scott Webb‍It’s no secret that we can always learn more about our customers and target audience. A/B testing allows you to do just that through a series of targeted, strategic tests.Think of A/B testing as your customer consultant, whispering in your ear about how they react to certain messaging, offers, call-to-actions (CTAs), and other elements.A/B tests can increase conversion rates by 49%, so it’s a worthy time investment for those looking to drive conversions (aren’t we all?). Check out these countless A/B testing success stories if you need more convincing. A/B testing: Where to start? Image by Sydney RaeSo how do you start A/B testing effectively and regularly? Well, first think about the key elements in your emails, and what you could switch up as part of your A/B testing strategy. Examine the results you’ve seen in previous campaigns and on your website, what messaging, colors, and designs worked the best? It’s up to you to decide what’s your primary objective, and start A/B testing to achieve it! To get you started, marketers often test for these common email campaign elements:The subject line (72%)Message (61%)Layout and images (50%)CTA (50%)Days of the week sent (46%)Time of day sent (39%)Personalization (34%)Landing page (32%)Target audience (30%)From line (26%)Mobile layout and images (15%)Testing these different elements will provide you with a diverse range of results and insights. For example, if you change the text or color for your CTA button then that’s probably going to impact the number of clicks and conversions you get, while switching up the subject line may influence the number of people who open your email. It’s important to note that you should only A/B test one element at a time to ensure you get accurate results.Additionally, it’s recommended that you run the A/B test on your entire email list, rather than segmenting it into different groups, for your initial tests. A lot of experienced email marketers we speak to like to use the 10/10/80 test. This involves testing 10% of your list against the other 10%, and the winner gets sent to the 80% left. Moving forward: Turning insights into action Image by Brennan Burling‍Once you’ve sent out an A/B test, it’s now time to analyze the results and glean the insights you’ll need to inform your next campaign.Document the details of the A/B test, the elements you were changing, and the design or copy details of the two versions. Track and document the results of the two versions and analyze how each version performed. Zachary Williams, founder and CEO of digital marketing agency Venveo, stresses the importance of looking at the results from all angles. “If one iteration gets you more clicks that might look like the winner of the test at first glance, but if the other iteration gets you more conversions from fewer clicks then it’s actually the winner. Remember, you're not just looking for a higher quantity of response, you're looking for quality of response.”After comparing the results of these two versions (examining for both quantity and quality), incorporate that knowledge into your ongoing A/B testing strategy and wider email marketing strategy. Each A/B test should build on that knowledge base and inform your strategies, ensuring your team continually learns and improves. Above all else, remember the modern marketer’s mantra, always be testing! If you have any questions about A/B testing or email marketing in general, give us a holler by opening the chat window down on the right or by emailing hello@stensul.com.

#### One Marketer’s Take: The Pros and Cons of Modular Email Templates
The email creation process is a lot messier than it could be. Even companies with leaner teams have room for improvement.We caught up with a senior marketing professional at a prominent, New York-based healthcare tech company. We spoke about the email responsibilities of the role, plus the decision to move from ad hoc, in-house design and development to an agency-designed modular template—and the effect it’s had on productivity and creativity. Our conversation has been lightly edited for clarity.Walk me through your marketing stack. Right now, we use Salesforce Marketing Cloud as our primary ESP. We also have a WordPress CMS and use in-house tools for all transactional emails. Do you have any challenges with email today? Yes, and I’d say they fall into three categories:ESP functionality or troubleshootingData or list cleaning and personalizationProduction (email creation) troubleshootingWe’re a small team, so our email team—me—is heavily involved and/or responsible for every step of the email marketing process, including creating a strategy; thinking through content and copy; list segmentation and targeting; content creation; deployment; tracking strategy and implementation; and reporting. In that regard, my biggest challenge is probably that there’s not enough time in the day! What’s your approach to building emails? Image by rawpixel on UnsplashRight now, I’m using an agency-designed modular template for marketing emails and an in-house tool for transactional emails. We’d been creating emails ad hoc for some time, using a variety of freelance designers and developers to create the final product. But this wasn’t sustainable, as there were inconsistencies in branding and code, and it was a significant coordination effort to manage all the third parties. We needed a better process for email production. Creating a modular template that was easily customizable without having to request help from external development resources was step one. Makes sense. So how has the new modular template affected your work? The production process is much quicker now, especially for a lean team. We spend more time working in-house on strategy and creative thinking around copy and design, and less time on email development (and far less time on HTML troubleshooting since the templates are built to render across all clients, mobile and desktop).On the flip side, the major con of using a pre-built HTML template is the restrictions we face when thinking about how to build a campaign—it can pose creative limits on what we can or cannot include in our emails. We went through the process of building the template several months ago, and tried to anticipate every type of design we might need. Now, when we start building a campaign, we have to think about how to fit our creative design ideas into the template because we’re limited to modules with certain character limits, image sizing, and so on. We’re forced to think “‘inside the box.”  If you could change anything about your email process, what would it be?Other than adding more hours to the day or bodies to the room, in a perfect world there would be a platform that caters to all functions of the email send process, and integrates perfectly with our in-house tools and data.There are so many of them out there. I’ve found some that do a great job of facilitating one part of the larger process, but not a tool that makes the process seamless from start to finish—including HTML testing and development, list segmentation, automation and systems integration, data collection, reporting, and optimization. Do you have any advice on email creation?Image by Eric Rothermel on UnsplashMake sure to always plan well. If you can, give yourself a buffer when working on a campaign, because the process to create those beautiful emails you want your customers to open and click on will always take more time and work than expected. And make sure that planning includes time to test. Then test again. Checking copy, code, dynamic fields, links, and list data never hurts—it’ll save you from sending a whole bunch of emails that aren’t quite right! Save your team from endless designing, developing, and testing with stensul. Contact us today to learn how we can reduce your email production timelines and costs by up to 90%.

#### Oracle Responsys time-saving tips and tricks
Oracle Responsys is a leading campaign management platform that, like most leading MAP/ESPs, integrates securely and seamlessly with the Stensul Email and Landing Page Creation Platform. Although Stensul lets Responsys users be much more efficient with their email creation activities, employing these experts tips and tricks can help save even more time.
Leave notes for fellow users
If you're building an email in Responsys, experience has shown it's beneficial to leave notes, in the form of a simple document, on the campaign for other users to make sure everyone knows what needs to be done, where things stand, and who's responsible for what tasks associated with this effort. It's the simple kind of thing that helps ensure everyone is informed and aligned. That's especially useful if the team is jumping into campaigns that were set up some time ago. Even if there's general familiarity by those involved, forgetting about some detail can often happen.

Making certain any campaign's needs and functions are clearly explained to other users in the platform will make the creation process smoother. More than a time-saver, it's a problem avoider to make a quick view of key campaign details available in a document or in a workflow that's easily accessible by anyone who might need to view the campaign and make edits.
Which digital signal should you be using?
Another way to make using Responsys efficient is to determine the digital signal or trigger that works best for your communication. You can trigger an automation within the program using several different methods. For example, there are timed filtering or grabbing a predefined audience at a recurring time, Web Services API Calls, Form Posts, and SMS keywords, among others.

When building out your program, its best to first ask, "How immediate should this communication be?" or "Should this trigger be based on an action rather than a defined audience segment?"

From there, it should be easy to start narrowing down your method of kicking off a program. For example, a customer making a point of sale (POS) transaction may benefit from a near-real-time message based on the product category, which may warrant an API call from POS to Responsys.

You should always consider the customer experience. The objective is to put yourself in the seat of the customer receiving your email. Is your communication timely enough for them to take an action and also relevant to their buyer profile? This is a general rule of thumb for all marketing communications, but is also highly applicable to email. Often, we tend to "set it and forget it" when it comes to an automation, but it’s important to constantly evaluate your engagement to determine if your audience is responding as expected. If you're not achieving the desired results, you can easily modify your program and related assets.
Set the tables
Within the Responsys platform, you can create profile extension tables (PETs) and supplemental tables. A PET is a table used to store additional attributes that define behavioral, demographic, or profile preference characteristics of your contacts. They allow you to use information for specific queries and data transfers. PETs are aggregated and only allow for a 1:1 relationship with your contact list. Supplemental table data is used for personalization of your campaign message or form content. They allow for a 1:many relationship with your profile list.

Personalization is important in email because your audience wants to feel their individual needs and concerns are taken into consideration by the organizations they form relationships with.
Observe field naming requirements
And finally, here are some easily forgotten tips that Oracle reminds users of in their help center:

When naming fields in the Profile Lists, Profile Extension Tables, and Supplemental Tables, observe the following guidelines:

 	Must be 30 or fewer characters in length.
 	Permitted characters: A-Z a-z 0-9 , $, # and _ (underscore). Name must start with A-Z a-z.
 	All system-defined field names are reserved and end with an underscore character. Example: EMAIL_ADDRESS_. To avoid duplication, imported custom field names should not end with an underscore.
 	Field names cannot contain the single letters A, E, G, K, M P, T, and U. These are reserved by the application.
 	Field names containing at least two characters are recommended.
 	Field names are not case-sensitive, for example: FirstName is the same as firstname.

Becoming proficient in Responsys will take time and experience. To make things easier, and increase the speed and efficiency of your email creation while you’re at it, consider using the Stensul Email and Landing Page Creation Platform with the Responsys platform. To learn more about how you can create email and landing pages more efficiently in a platform that reduces email creation time by as much as 90% and ensures compliance with all your brand guidelines and regulatory requirements, request a demo of the Stensul Email Creation Platform. We’ll be happy to show you how other marketing organizations in your industry leverage Stensul + Responsys for maximum impact.

#### Our biggest learnings from Adobe Summit 2025
Adobe Summit 2025 may have come and gone, but the learnings the Stensul team are bringing back are ones we know will stay with us long after the lights of Las Vegas have faded.

Adobe Summit illuminated pivotal trends and innovations set to redefine marketing strategies for 2025 and beyond. We led a conversation about the framework modern marketing teams should leverage to unblock their content supply chain during our own virtual summit session (catch the replay here!). But we’re also excited to dive deeper into more learnings from other sessions, buzz we heard on the floor, and convos we had with fellow marketers.
The biggest learnings from Adobe Summit 2025
1. Content fuels growth
Marketers may not be surprised that content is still king. Rather, the biggest change in the content conversation is that AI-driven content creation has transitioned from a novel concept to a core component of marketing strategies.

As AI-led content continues to power the creation side of things, marketing teams would be wise to adopt tools and tech that aid their output. That said, it’s really the content itself that is key. That’s why Adobe shared the news that users can now leverage Firefly models to turn images into videos.

This just further iterates the importance of creating atomic content and quickly iterating on variations of content across various channels and formats.

At the end of the day, it’s the campaign content—the copy, design, messaging, and offer—that drives growth for brands. Businesses with strong identities and differentiation will stand out and excel. And it’s those marketers who find a way to leverage AI to fuel their content creation efforts who will reap the rewards.
2. Prioritize personalization at scale
Consumers increasingly expect tailored interactions at every touchpoint. Adobe's Chief Marketing Officer, Lara Balazs, emphasized the critical importance of delivering personalized experiences to remain competitive at Summit.

Personalization no longer means using a customer’s name in an email. Today, it means meeting them where they are in terms of need, buying stage, and even messaging.

When done right, personalization:

 	Enhances the customer experience (read more engagement)
 	Increases conversions
 	Leads to loyalty
 	Improves overall campaign ROI

Now, none of that should be new to marketers, but what did catch our attention at Summit was the urgency to embrace personalization at scale.

According to Adobe’s AI and Digital trends report, personalization at scale is still more of an aspiration than a reality for most organizations with 71% of consumers wanting brands to anticipate their needs with personalized offers or helpful information, but only 34% of brands delivering.

At Stensul, we’ve seen first-hand the power that personalization at scale can bring to a business. NBA team the Milwaukee Bucks came to Stensul with a need to uplevel their personalization game. The team recognized the power of dynamic content to create personalized, timely communications that keep fans excited and engaged year-round.



The Milwaukee Bucks’ approach to dynamic content via Stensul delivered impressive results, including:

 	Increased fan engagement: Tailored emails lead to higher open rates, click-through rates, and overall fan interaction.
 	Strong brand loyalty: Personalized communications foster a deeper emotional connection with fans.
 	Efficient marketing operations: Streamlined processes allow the team to focus on creativity and strategy rather than execution.

3. Integrate AI into the content supply chain—but with guidance
Yes, AI is yet again entering the conversation. And for good reason. The global AI market is projected to reach nearly $8 billion in 2025. The truth is, we’re evolving from a world of AI Assistants to AI Agents. Adobe even announced their Audience Agent, Journey Agent, and Data Insights Agent, ushering in a new wave of AI for marketing.

Integrating AI into content workflows can enhance efficiency and effectiveness. However, it’s not necessarily AI that marketers need in order to see an unblocked and transformed content supply chain. It’s brand guardrails. Guardrails are what will keep a brand strong, ensure governance and compliance, and lead to effectiveness.



While AI will fix some challenges in the content supply chain, there are some challenges that it doesn’t fit:

 	Adherence to brand guardrails
 	Time-consuming reviews
 	Compliance risk
 	Inability to find and re-use assets
 	Limited insights on performance and ROI

At Stensul, we believe the campaign creation process from idea to production is ripe for transformation. Some improvements will be driven by AI and some will be driven by people and process improvements.
4. Your brand voice is still the path to success
Convo at Summit certainly stirred around the power and value of AI, but we walked away feeling more assured of something we’ve long believed: A strong brand voice and message is what drives success.

It doesn’t take but one scroll through your LinkedIn feed to see that top marketers agree. Even CEOs of AI-driven companies believe AI is a tool, not a replacement for Brand. In a recent podcast interview, Splice CEO Kakul Srivastava highlighted the importance of blending AI innovation with traditional creative processes, emphasizing that AI should assist rather than replace human creativity.

What this means in practice for enterprises looking to embrace efficiency and personalization (both practices which are often aided by AI) is that now more than ever it’s essential to use tools that allow your brand gatekeepers to work effectively.

That’s why we’re so dedicated to building a platform that puts governance front and center. At Stensul, our no-code, drag-and-drop modules empower marketers and designers to go from design to code or brief to template—skipping the back and forth with a developer or technical specialist.

It’s our built-in guardrails that automatically keep all users on-brand, meaning copywriters, content strategists, designers, etc. can create and explore without risk of “coloring outside the lines.”

Brand will continue to drive success in 2025 and marketing teams will succeed by prioritizing investing in tools that support an efficient workflow, allowing brand builders and creative, innovative campaigns to make waves.
5. Transition from AI experimentation to full-scale implementation
As we shared, Summit underscored the necessity of moving beyond AI experimentation to full-scale implementation. Anil Chakravarthy, Adobe's Executive Vice President, discussed strategies for leveraging AI to meet the increasing demand for content, highlighting the importance of integrating AI into marketing operations.

Furthermore, 85% of marketers are actively using AI for content creation, and nine out of 10 plan to increase AI usage in 2025, reflecting the growing confidence in AI's capabilities, according to a report from CoSchedule.



So, needless to say: AI is here and the marketing world is fully embracing and implementing it. We’re eager to embrace AI and have already integrated with a number of AI tools. In fact, we just announced our integration with GenStudio for Performance Marketing, which allows you to turn AI-generated email concepts into production-ready emails when you start with Stensul’s unbreakable HTML email template.

But we believe the future of marketing goes beyond solving just the technology problem to also address the people and process challenges for teams—which are uniquely complex and present in email and landing page creation.
The future of marketing is here
The insights from Adobe Summit 2025 underscore AI's transformative role in modern marketing. To stay ahead, brands must invest in AI-driven solutions, prioritize personalization, and maintain an authentic brand voice. At Stensul, we empower marketers to accelerate content production while ensuring quality and control, enabling brands to thrive in an AI-powered landscape.

For more information on how Stensul can optimize your content supply chain, contact us today.

#### Pardot Time-Saving Tips and Tricks
When it comes to marketing automation services, Salesforce is one of the most trusted and sought-after names in the game, with almost 30,000 websites currently using Salesfoce Pardot. Pardot, part of Salesforce Sales Cloud, is a popular choice for B2B email marketing, but even the most senior users might be sleeping on some tips that will save them valuable time in the future.

Before you take that next Pardot training course, be sure to implement these tips and insights that will point you towards some actionable time-saving practices.
Embrace the Repeat Automation Rule
 


As Pardot Genius Bailey Wilson stated on Salesforce’s site, “Repeat automation rules allows for prospects to match a rule more than once and can be used for a wide range of things. One of my favorite use cases is routing form submissions based on values. This way, you can use one form to meet all of your needs.” This saves you copious amounts of coding and categorizing time.

Routing form submissions based on values, for example, will ensure that the data collected from your emails gets to the right places without you having to go in and manually categorize results, or create all of the multiple pages that will be activated by different audience answers. If you want to use only one form but anticipate that a different set of actions will be needed based on different form responses, repeat automation rules are your time-saving ticket.
Create 1:1 Emails for Sales
 


Fellow Pardot Genius Valerie Tarangelo explained, “While standard list emails provide some personalization based on data, we often find that a salesperson has something very specific they want to say. The 1:1 email feature allows the sales team to send prospects a professionally designed and written email that allows them to include personal information.”

Sales team members will save time and effort while keeping conversation rolling with prospects, and ensuring that attention is put on personal, meaningful correspondence. The addition of a third-party platform like stensul will go even further to ensure that brand style guidelines are accounted for.
Embrace Custom Redirects
With custom redirects, Pardot users can track prospects while triggering automated actions -- in other words, they can see what each email reader is engaging with to help see what parts of the emails are performing best. Custom redirects can also be used to lead audiences through the correct next steps in an email survey. For example, if a survey form in your email asks about customer satisfaction and the client contact clicks that they are unhappy with the services, a redirect can point them toward the next form that will then go into more detail about why they were dissatisfied and how the company can improve.
Audit Drip Campaigns
Drip campaigns come in a variety of forms: competitive drips, in which you highlight the benefits of your product to differentiate yourself from your competitors; promotional drips, in which you offer strategically-timed promotional offers as prospects are close to closing; and upsell drips, in which you encourage existing clients to add on to their purchases. Audit these drip campaigns by checking off questions like: “Am I overwhelming one prospect with all of these emails?” and “Are campaign goals measurable?” Ensuring that your drip campaigns are only beneficial will help save you from spending time and resources on unhelpful, failing campaigns.

Becoming proficient in Pardot will take time and experience. To make things easier, and increase the speed and efficiency of your email creation while you’re at it, we recommend using an email creation platform in addition to Pardot. To learn more about how you can create emails more easily in a platform that enforces all of your brand guidelines, request a demo of Stensul’s platform. We’ll be happy to show you how other marketing organizations in your industry leverage Stensul + Pardot for maximum impact.

#### Product update: Advancing enterprise-grade capabilities at Stensul
With one quarter of 2025 (nearly) under our belts, we want to take a moment to share with you all that we have done—and are still doing—at Stensul to back up our commitment to delivering enterprise-grade capabilities for campaign acceleration.

We’ll highlight:

 	Our new Projects feature that makes campaign organization and asset management easy across teams.
 	Enhancements to the Landing Page Builder that will help you launch end-to-end campaigns faster.
 	Updates to Email Builder commenting for a better feedback loop.
 	Innovations among API enhancements that unlock new automations.
 	Updates to modules to lock in brand guardrails at scale.

Projects: Organize campaigns and centralize assets across multiple teams
For large enterprise teams, managing multiple brands and business units can make content organization chaotic. Our new Projects feature transforms your content supply chain by centralizing campaign assets in one intuitive workspace.

Now, you can group emails and landing pages together, track rich metadata, and accelerate cross-team collaboration. No longer will you have to waste valuable time folder hunting.

This advancement in Projects provides a streamlined content management system that scales with your workflow.
Landing Page enhancements and integrations
New creation permissions
As marketing teams evolve beyond single-channel campaigns, Stensul continues to expand our campaign creation capabilities to accelerate your content supply chain.

Our latest Landing Page Builder enhancements reflect our commitment to helping teams create cohesive, cross-channel experiences with the same efficiency they've come to expect from our Email Builder.

For teams managing multiple contributors, our new granular permissions let administrators define exactly what users can modify—from layouts and content sections to specific design elements like fonts, colors, and spacing. This functionality lets you set role-based permissions to control who can edit, duplicate, or export pages.
Improved Eloqua integration
In addition, we’ve made major strides in our Eloqua integration. Eloqua users can now seamlessly manage their entire landing page workflow within Stensul. Pull your existing Eloqua forms directly into the Stensul Builder while maintaining all field mappings and data consistency.

After collaborating with your team in Stensul to finalize the campaign, you can quickly export completed pages back to Eloqua with a single click, including page names, descriptions, and folder destinations. No more downloading HTML files or handling complex technical handoffs between platforms.

It's that simple.

This comprehensive update transforms campaign landing pages from a technical hurdle into a strategic asset, empowering marketers to create, collaborate, and deploy digital content faster than ever.
Email Builder commenting: Contextually collaborate as you build
Feedback is one of the most essential parts of a streamlined and effective content supply chain. Our new commenting enhancements to the Email Builder mean you can stop switching between tabs and email chains for feedback.

Bottom line: All the comments your team needs in one centralized place.

The new in-builder commenting system enables contextual feedback directly within your email creation workflow. Tag team members, add comments to specific email sections, and track resolution status—all without leaving the Stensul Email Builder. Teams can filter comments by status and author, keeping feedback organized as campaigns scale.

By integrating comments with our review and approval workflow, stakeholders can provide input exactly where needed, accelerating review cycles and getting campaigns out the door faster.
Content management API: from brief to email—fast
Even the most optimized marketing teams have workflow bottlenecks. We saw an immediate need to help teams work more efficiently to go from brief to email fast using our new Content management API.

Our new Content API endpoint transforms your content creation process. This update allows you to brief information into a fully structured email shell in seconds.

Integrate seamlessly with the tools you already use. We work with Jira, Workfront, or integration and automation solutions like Tray.ai, Workato, and Zapier to eliminate tedious copy-paste tasks and multi-person handoffs.

The result: Faster campaign deployment without sacrificing quality or precision.
Module updates: Brand guardrails at scale
Lastly, we’ve made some module updates that allow you to govern confidently.

Enterprise marketing demands a delicate balance between creativity and consistency. Our enhanced module update feature solves this challenge by enabling automatic module refreshes that preserve custom content while ensuring brand alignment.

This means teams can now confidently update modules, thus reducing manual intervention and minimizing human error across large, complex marketing ecosystems.

Ready to see all of this in action? Request a demo of Stensul today.

#### Proving Email ROI: A Step by Step Guide
Email marketers face a range of challenges daily, from driving engagement to measuring success, integrating with other digital channels, hand coding emails, and finding the bandwidth to conduct A/B testing.

However, there’s one challenge that hits them where it hurts the most, their budgets.

Proving the return on investment (ROI) of email marketing campaigns is often a struggle for marketers, as issues with resourcing, executive buy-in, and ROI tracking impede results.

As such, email marketing is often overlooked when it comes time to allocate budgets and resources, continuing the cycle of under-resourcing and under-performing.

So what can you do to address this ROI issue?
ROI starts at the top 


Image by Benjamin Davies on Unsplash
Well, first and foremost, there are some factors that are currently out of your control when it comes to proving ROI, though you probably already knew that!

Litmus research has found that 52% of marketers believe their email programs are either understaffed or very understaffed. This puts you at an automatic disadvantage, as you’ll obviously see inferior results if you don’t have the budget or resources to create compelling campaigns.

Another factor that impedes effective ROI tracking and the adoption of ROI-driven email tactics is poor leadership.

Dave Chaffey, co-founder of Smart Insights, believes that there’s frequently a lack of leadership or buy-in from budget holders when it comes to a holistic email marketing strategy. “Without this vision and resourcing, marketers tend to have plenty to keep them busy creating newsletters, promotions, and other business-as-usual activity. Yet once marketing automation is set up and optimized, it contributes value each and every day an automated email is triggered.”

Email marketers and marketing leaders need to build this business case over time as more and more positive results flood in.
And it starts with you…


Image by sydney Rae on Unsplash
It’s not just poor leadership and inadequate resourcing that contributes to this problem, there’s also some responsibility on your shoulders.

Performance tracking and effective ROI analysis are sometimes sorely missed in the email marketing world, probably due to the ROI challenges they’ve faced in the past.

But 2019 is a new year, and it’s time for a new email marketing you.

Set new goals and KPIs for this year and take a macro view of your email marketing efforts.

Don’t just look at specific channel objectives and campaign-level metrics like open or click rates.

Examine how your email marketing KPIs help achieve wider marketing goals, customer engagement metrics, and business needs.

Additionally, take stock of the health of your database, analyzing inactivity and deliverability rates, and determine which subscribers should be purged in the new year.

And by purged, we mean in a cleansing, “new start” way, not in a terrifying, horror movie way.
What does success look like? 


Image by Clark Tibbs on Unsplash
Circling back to your leadership, and how to change the way they view email marketing ROI and success.

You need to consider how the other leaders in the organization view marketing success. Is this part of the problem? What metrics are they considering and do they actually know what they mean?

Remember, you’ve got to speak their language and translate your email marketing success (and its impact on the greater business ROI) in terms they’ll understand.

For more information on boosting email marketing ROI, check out your blog; How to Increase ROI by Changing Your Email Marketing Approach.

#### Reinventing campaign creation in the age of AI
The AI revolution is well underway. For marketing teams, AI-powered content can be game-changing. Although tech evolves at breakneck speed, leading to faster creation, the Creation Operating Models behind campaign creation remain stuck in the past. It’s that very disconnect that’s costing brands time, talent, and trust.

At the 2025 Gartner Marketing Symposium, Stensul Founder & CEO Noah Dinkin debuted a keynote that cut through the noise: AI alone isn’t the key to unlock campaign success. The true opportunity lies in rethinking the Creation Operating Model that governs how marketing work gets done—and reimagining it for the modern AI-era to unlock speed, scale, and safety.
The great AI paradox in marketing
According to Gartner, 77% of marketers are experimenting with generative AI to accelerate content production. But for many, those efforts are falling short of expectations:

 	44% report limited or no measurable benefits
 	27% of CMOs have opted not to invest in GenAI at all

Why the hesitation? It all comes down to risk.

In highly regulated industries like finance, healthcare, and pharma—or even in global consumer brands with tight brand controls—the margin for AI error is razor-thin.

Without the right governance in place, even a single AI-generated misstep can lead to compliance issues, reputational damage, or worse.

As one Gartner-cited marketing leader put it: “The greatest risk is that AI will be used improperly and result in unethical outcomes.”

That fear isn’t unfounded, but it’s also avoidable.
The real bottleneck: outdated Creation Operating Models
As easy as it would be to just blame all these fears and problems on AI, that’s not the only culprit. One of the biggest problems marketing teams face today is the brittle, fragmented way campaigns are built.

Whether your team operates in a traditional Design-to-Code setup, a semi-automated Brief-to-Template workflow, or a highly Distributed network of contributors and approvers, the result is the same:

 	2–4 week campaign timelines
 	Limited creative flexibility
 	High risk of errors and rework
 	Specialist bottlenecks that constrain throughput

Each of these Creation Operating Models is over-optimized for the past when email production meant manually slicing HTML and campaign launches were tied to IT timelines.

In the AI era, they no longer work. They lead to wasted resources, slow time to market, lost opportunities for revenue, and decreased customer engagement—to name a few issues.
What’s needed? A new content operating model
To fully realize the promise of AI-led content creation, brands need to rebuild their operating models from the ground up and do so with AI-native capabilities and embedded governance at the core.

One of the biggest challenges today is the fact that AI and specialist tools are all fragmented. AI is being added everywhere. Yet in today’s Creation Operating Models, no one works in the same place. Things are still disconnected.

But before you can possibly hop into a brand new way of working, it’s essential to ground yourself in the realities of your campaign creation process currently.
To do so, we crafted the SPEED Framework as a pragmatic roadmap for transformation.
Take a peek at our proven SPEED Workflow Audit (download PDF) infographic to unblock your workflow today.

S: Scan the Current Workflow


Document who's involved, where delays happen, and how long handoffs take-from brief to send.

P: Pinpoint Bottlenecks


With that visualized workflow, use 🔴🟡🟢 to flag friction points and expose where work gets stuck.

E: Evaluate the Economic Impact


Calculate hidden costs: lost hours, missed deadlines, and wasted resources.

E: Expose Opportunities for Adding AI


Identify where you can add AI to unlock the most value.

D: Define Guardrails


Rethink governance (the why/what/where/how) to empower the wider team.
Result: AI-powered campaign creation
Once you’ve followed the above framework and laid the foundation for a governance-first Creation Operating Model, only then can you fully unlock campaign creation powered by Al, protected by guardrails, and built to scale. And, only then does reinventing campaign creation become less scary.

This framework shifts the creation model from a series of disconnected steps to a connected, compliant, AI-accelerated system: one where more team members can safely participate and specialists are freed to focus on strategy, not syntax.
Proof in performance: Stensul successes
Two case studies from the symposium illustrate what this looks like in practice:
Company: A large software company
By the numbers:

 	90% faster email production
 	163% increase in qualified leads
 	140% increase in revenue

What they’re saying: “We eliminated the need for emails to be built by coders. Suddenly, we could handle more requests, faster, with better outcomes.”
Company: Cisco
By the numbers:

 	30x faster creation cycles
 	4.5x better campaign performance

What they’re saying: “Stensul gave me independence. I’m no longer reliant on outside services for every email request.”

These aren’t just incremental gains. They represent a structural shift in how marketing teams operate, and what’s possible when process and technology align.
Control the process, influence the outcome
The AI era demands more than automation. It demands intentional architecture: Creation Operating Models that are built for speed and control.

With the right system in place, AI becomes a multiplier, not a minefield. Execution accelerates. Compliance is automated. And your best thinkers get back to doing what they do best: creating powerful, brand-building work.

At Stensul, we believe campaign creation should be as agile as the strategies that fuel it.

Ready to reinvent campaign creation? Let’s talk. 

 	Sign up to attend our free webinar, From Chaos to Control: Reinventing Campaign Creation in the AI Era with Stensul Founder and CEO Noah Dinkin.
 	Next, sign up for your free workflow audit to assess how your team can remove campaign bottlenecks.

#### Responsive Emails: Myths and Misconceptions
Everyone understands the importance of mobile in today’s marketing world, but are we still under some illusions about mobile-responsive emails?

When we talk about mobile-responsive emails, we mean emails that are built and designed to transition between mobiles, tablets, and PCs seamlessly.

They automatically resize and adjust proportions and components based on the device that’s viewing the email.

From a more technical perspective, it’s a collection of techniques, like media queries, fluid images, and fluid grids, which work together to provide the best viewing experience for the consumer across a range of platforms.

So what myths and misconceptions exist about mobile-responsive emails? And how are they steering you wrong?
Myth 1: It’s a nice-to-have, not a must-have


Image by rawpixel on Unsplash
Mobile-responsive emails are a must-have, plain and simple.

In the United States, 98% own a mobile device and 86% said they access one or more of their email accounts via a mobile device.

In a 2018 Litmus report, mobile opens accounted for 46% of all email opens, while desktop opens only hit 18%.

Litmus also found that 80% of people will delete an email if it doesn’t look good on their mobile device.

If your emails aren’t appearing correctly on mobile devices then you’re alienating potential customers and linking your brand with a poor customer experience. Don’t be that guy.
Myth 2: Mobile-responsive emails are the same thing as mobile-optimized emails


Image by rawpixel on Unsplash
A lot of people don’t understand the difference between mobile-responsive emails and mobile-optimized emails.

As mentioned above, mobile-responsive emails are specifically built and designed to move between mobiles, tablets, and PCs easily, switching their structure and look to ensure the best viewing experience on each device.

On the other hand, mobile-optimized emails are mobile first. They’re built with mobile devices in mind. This means that they’re best viewed on mobile devices, and not PCs.

If you want to learn more about the differences between these two options, check out our blog; Mobile Responsive vs. Mobile Optimized: What's the Difference?
Myth 3: Responsive design is supported by all email clients 


Image by NeONBRAND on Unsplash
This is another big myth that could be hurting your email marketing efforts.

Some email clients, like Android and Windows, don’t fully support media queries (remember, we said above that media queries are the techniques used to make mobile-responsive emails).

This means that the formatting in mobile-responsive emails doesn’t show up correctly on Android and Windows phones.

Interested in moving to mobile-responsive emails but worried about navigating these myths and misconceptions on your own? Reach out to us and we can walk you through your options.

#### Revamp your email copy with the Stensul AI-powered Style Rewrite Tool
That email copy you just wrote reads great, but it’s not in the tone or style of the intended audience. What to do? With the latest Stensul AI-powered email tool, you can adapt that content to resonate with your target and do it all with a few keystrokes and mouse clicks.

Part of the ever-growing Stensul AI-powered email toolkit, the Style Rewrite Tool takes your written email copy and rewrites it in your chosen style. It’s that simple and that effective.

If you’re hesitant to use this AI-powered tool to revamp your email copy, this post offers reasons to leverage it often.

Speaking—or writing—in an unfamiliar manner is off-putting to subscribers. With this Stensul tool, you don’t need to find yourself in that situation. It easily and quickly helps make your copy more persuasive, engaging, and effective. 
Transform your email marketing efforts
This AI-powered Style Rewrite Tool uses machine learning algorithms to analyze the writing style of an email and suggest changes to improve its effectiveness. AI provides insights into your email's language, tone, and structure and suggests revisions accordingly. 

Writing an effective email requires a significant amount of time and effort, particularly when it comes to perfecting the tone, language, and structure so it appeals to a specific audience. This Stensul tool reduces the time needed by automatically analyzing your email copy and making changes, saving time and resources.
Upgrade your email copywriting with intelligent AI technology
One of the most significant advantages of the AI-powered Style Rewrite Tool is that it helps take your email copywriting skills to another level. Along with assessing language, tone, and structure, this tool uses natural language processing (NLP) to understand the meaning and context of the email copy, which helps it to suggest changes that align with the overall message of the email, so the target best receives it.

The Stensul Style Rewrite Tool provides insights into your the language, tone, and structure of your emails so they’re more engaging and persuasive. What’s more, it does all that in mere seconds, after you’ve pasted your original email copy into the tool and selected the desired tone.

The Stensul Style Rewrite Tool is available and free to use. Try it out here.

#### Salesforce Marketing Cloud tips and tricks that actually save time
Salesforce is one of the biggest names in digital marketing, and Salesforce Marketing Cloud (SFMC) is among the premier email marketing programs for reaching a large, personalized audience at scale.

While SFMC is typically regarded as fairly easy to use, there’s still a seemingly endless number of tips that can make email creation that much easier and save users precious time.

Save time on your email creation with these expert SFMC insights.
Set your default login preference
It's a small thing, but it adds up. Under Cloud Preferences in Settings, you can set a default login screen — so instead of clicking through to Mobile Studio or Content Builder every morning, you land there automatically. Log in, hover over your username, select Default Login Preference, choose your app, and save. Thirty seconds once, one less click every day.
Develop Cloudpages in an external environment
Working directly in SFMC means every iteration requires a full save-and-publish cycle. When you're developing a Cloudpage, keep a working version in an outside, publicly accessible environment — like Dropbox — that you reference inside the Cloudpage. That way you can live-refresh the page without copying, pasting, saving, and publishing for every change. Keeping a working version externally and a stable "ready" version inside SFMC gives you the freedom to iterate without the risk of publishing half-finished work.
Master AMPscript for dynamic personalization
Personalization is where SFMC earns its keep — and AMPscript is how you unlock it beyond the basics.

Most teams start with Personalization Strings (inserting subscriber attributes like first name into email content). Fewer take the next step into Dynamic Content, which displays different content blocks based on rules you define using subscriber attributes or data extension values. The difference in performance is significant: brands that use dynamic personalized content see a 43:1 ROI from email, compared to 12:1 for brands that don't.

A few practices that matter here:

 	Use Code Snippet Blocks in Content Builder rather than embedding AMPscript directly into HTML. Code snippets don't add extra markup, which keeps your code cleaner and your rendering more reliable.
 	Limit Lookup functions where possible. Each lookup against a large data extension adds latency to your sends. Merge data into a single sendable data extension before send time when you can.
 	Document your personalization logic. If the plan exists only in one person's head, it becomes a bottleneck every time that person isn't available.

Leverage Einstein AI for smarter sends
Einstein AI is embedded across Salesforce Marketing Cloud, and most teams use only a fraction of what it offers.

The most impactful applications for email teams:

 	Send-time optimization: Einstein analyzes each subscriber's engagement history to determine the best time to deliver their email. Not the best average time — the best time for them.
 	Subject line optimization: Einstein GPT can generate and test subject line variants based on historical performance data.
 	Product recommendations: Leverage Einstein to dynamically recommend products or content based on individual behavior, updated at the time of send — not at the time of build.

The bigger picture here is that AI in email marketing is only as useful as the data and governance structure underneath it. Einstein surfaces insights from your data; it's up to your team to make sure that data is clean, segmented correctly, and flowing into the right journeys.
A/B test more than just subject lines
A/B testing in SFMC is straightforward — you create two versions of an email, send each to a sample of your audience, and let the winning version go to the remainder automatically. Most teams apply this to subject lines. The high-performing teams apply it to almost everything.

Things worth testing that often get skipped:

 	Sender name and sender address
 	Preheader text
 	Primary CTA copy and placement
 	Email length
 	Dynamic vs. static content for specific segments
 	Send time (in addition to Einstein optimization)

The tracking reports in SFMC give you real-time performance data — open rates, click-through rates, conversions — so you're not guessing at what's working. Use them systematically, not just to report out, but to feed back into the next build.
Keep your IP warm — and your deliverability intact
IP reputation is one of the unglamorous pillars of email marketing performance. An IP with a poor reputation means your emails go to spam before anyone has the chance to open them.

A few signals to check if you're concerned about your IP health:

 	Is this IP sending messages with large file sizes or attachments that are slow to download?
 	Is this IP keeping connections open for unusually long periods?
 	Is this IP address listed on any blocklists?

If you've hit a reputation problem, warm your IP by gradually increasing send volume — keeping sends to fewer than 20,000 emails per day to a single domain while you rebuild reputation. Encourage subscribers to mark your emails as "not spam," and focus on engagement: recipients opening and clicking through is one of the strongest signals to inbox providers that your emails belong in the inbox.

Prevention is simpler than recovery. Keep file sizes lean, avoid spam trigger language, and maintain clean lists.
Organize with Business Units
If your organization operates across multiple brands, regions, or products, Business Units are one of the most underused organizational tools in SFMC.

Business Units allow you to separate assets, audiences, and permissions by team — so the team managing campaigns for one product line isn't accidentally touching assets that belong to another. For agencies managing multiple clients inside a single SFMC instance, this is even more critical.

The time saved isn't in the setup. It's in the hours you don't spend chasing down the wrong version of an asset or untangling a permission conflict three weeks into a campaign.
Integrate Stensul with SFMC for Governed Creation™ 
SFMC is a powerful sending and personalization platform. What it isn't — and doesn't claim to be — is a Governed Creation™  environment. Email creation inside the platform alone requires technical expertise, and when multiple contributors are involved, inconsistency creeps in fast.

Stensul's integration with SFMC closes that gap. Any email creator — not just technical ones — can build on-brand, mobile-responsive, inbox-tested emails using Stensul's drag-and-drop interface, with your DAM, workflow tools, real-time personalization, and analytics all connected in one place. When the email is approved, it uploads to SFMC in a single click.

The integration handles the details that usually create friction:

 	Author Dynamic Content modules tied to custom segments based on your SFMC data extensions
 	Preview Dynamic Content assets directly inside the Stensul builder before anything goes live
 	Upload HTML to SFMC folders — including subject line, preheader text, and optional Business Units — via secure API
 	Push final, approved emails to SFMC without copying, pasting, or manually re-entering content

The result is that emails arrive in SFMC already approved, already on-brand, and ready to send. The review cycle shrinks because there's less to review. And the handoff that usually costs your team hours disappears entirely.

Teams using Stensul + SFMC together reduce campaign creation time by up to 90%. Request a demo to see how it works.
The bottom line
SFMC rewards teams who invest in the right habits early. Default preferences, governed templates, clean AMPscript, and a disciplined testing practice — these aren't shortcuts. They're the foundation that makes speed sustainable.

The teams that struggle in SFMC aren't struggling because the platform is hard. They're struggling because the process around it hasn't caught up with the volume it's being asked to support.

Fix the process, and the platform does what it was built to do.

#### Seven steps to get your marketing email into subscribers’ inboxes
You need to take seven steps to ensure the marketing email you’re creating has an excellent chance of making it into subscribers’ inboxes. They’re all worth doing before you craft a subject line that will drive your open rate through the ceiling or find the most eye-catching image or even the greatest CTA. 

By taking these seven actions, you can dramatically improve the likelihood your email overcomes its first and possibly most critical hurdle—making it into your subscribers’ inboxes. This post will look at each of the following steps you should take:

 	Analyze your email list
 	Avoid spam trigger words
 	Make unsubscribing easy
 	Authenticate your email
 	Don’t send too many emails too often
 	Monitor your metrics
 	Test before sending

1. Start with your email list
The first step to ensure your emails are delivered is to look at the quality of your database, the collection of subscribers who’ve opted in to receive emails from you. Regularly remove inactive subscribers who haven’t opened or clicked on your emails. Removing them from your mailing list keeps it clean and avoids bothering people who aren’t interested. 

You should also make an effort to keep your reputation clean. Avoid spam complaints, hard bounces, rejections of your emails, and unsubscribes. One way to limit those problems is to use a consistent sender name and email address, which builds trust with subscribers. 
2. Avoid spam trigger words
It’s common for organizations to have a spam filter on their email server to protects their email systems. Most email clients place suspicious emails in a spam folder to protect individual users. What triggers those systems is a characteristic or pattern in an email—even an email or message—that indicates it may be unsolicited. The triggers include keywords commonly found in spam messages, use of excessive capital letters or punctuation, and suspicious links or attachments. Of course, emails sent from unfamiliar or suspicious emails are also triggers. Email filters and spam detectors use these triggers to identify and block potential spam messages from reaching subscribers’ inboxes.

Common spam trigger words include the following: free, limited time offer, act now, buy now, make money fast, exclusive, guarantee, discount, congratulations, click here, as seen on, and clearance. 
3. Make unsubscribing easy
Include an unsubscribe link at the bottom of your HTML email in the footer. You’re legally required to have this link if you’re sending emails for a commercial or promotional purpose. The law requiring that link is the CAN-SPAM Act. It gives recipients the right to stop emails from being sent to them. This law also prohibits using false or misleading header information, deceptive subject lines, and harvested email addresses.

If you violate the CAN-SPAM Act, you can face penalties of up to $43,280 per email, imprisonment for up to five years, forfeiture of assets related to the violation, and other legal consequences.
4. Authenticate your email
To reduce the risk of marking your email as spam and decreasing its credibility, you should implement email authentication protocols such as SPF, DKIM, and DMARC.

A Sender Policy Framework (SPF) and a Domain Key Identified Mail (DKIM) are two ways to ensure emails are coming from a genuine or trusted source. Domain-based Message Authentication, Reporting, and Conformance (DMARC) provides a more robust email authentication framework than SPF or DKIM. It allows domain owners to specify how email receivers handle emails that fail SPF and DKIM checks. As its name suggests, it provides reporting capabilities that let domain owners monitor and analyze email traffic and authentication results.
5. Don’t send too many emails too often
Sending lots of emails increases the chance your emails will be marked as spam or get blocked. If those emails do make it to subscribers’ inboxes, they may feel overwhelmed by the volume of emails they get from you. Their likely action is to opt out and unsubscribe from your email distributions.
6. Monitor your metrics
Several measures help indicate if you have deliverability issues. If these metrics increase, you probably have a deliverability problem:

 	Bounce rate—The percentage of emails that bounce back to the sender because it was undeliverable.
 	Spam complaint rate—The percentage of recipients who mark your email as spam.
 	Unsubscribe rate—The percentage of recipients who opt out of receiving emails from you.

If these metrics decrease, you may have a delivery problem:

 	Open rate—The percentage of recipients who open your email.
 	Click-through rate (CTR)—The percentage of recipients who click on a link in your email like a CTA.
 	Inbox placement rate—The percentage of emails that land in the recipient’s inbox as opposed to the spam folder.
 	Engagement rate—The percentage of recipients who interact with your email by opening, clicking, or replying.
 	Sender reputation—The overall reputation of your email sending IP address and domain.

7. Test before sending
Your process can be as simple as sending emails to yourself and your colleagues to see how an email looks on different email clients and devices. In addition, check to see if the email shows up in their inboxes or spam folders. Alternatively, there are a number of email testing tools available to do that but in a more comprehensive manner. One such popular tool is Email on Acid. Along with seeing how your email looks, check its functionality. Do links, buttons, and images work as intended? 

To learn more about these steps and more ways to create better-performing emails, download the Stensul eBook, How to become a better email creator.

#### Simplify your agency’s email creation process
Creating an email campaign feels more like navigating a maze than executing a smooth process. Whether it’s the endless feedback loops, time-consuming manual tasks, or trying to keep up with brand guidelines, email creation can become a bottleneck that slows down productivity and frustrates teams.

Internal agencies often face unique challenges: They have to meet the high expectations of multiple stakeholders across departments while balancing the need for creative flexibility and maintaining consistency. Add the ever-increasing demand for personalized content, and it’s easy to see why email creation has become a significant pain point for many organizations.

In this blog post, we’ll dive into the most common issues internal agencies face when creating emails and explore how addressing these challenges can lead to faster, more efficient, and on-brand email campaigns.

Shifting your focus from execution to strategy can revolutionize how you operate and drive better marketing outcomes. Read on for tips on how to overcome typical pain points to accelerate your team’s creative strategy.

 
1. Perception as a tactical team instead of a strategic partner
The problem—Many internal agencies are often seen as task-driven production teams. This viewpoint can prevent them from being invited to the table early enough to influence bigger strategic decisions, limiting the value they bring to the overall marketing strategy.

The fix—To shift from being an execution-focused team to a strategic partner, communication is key. Work on building relationships with your stakeholders by showcasing your team’s expertise not just in delivering work, but in thinking creatively and strategically. Schedule regular meetings where your team can present insights, trends, and proactive ideas to demonstrate thought leadership. Positioning your internal agency as a strategic driver depends on efficient processes—demonstrating the ability to consistently meet and exceed expectations earns credibility.

 
2. Inefficient content creation processes
The problem—A common struggle is getting bogged down in a disjointed content supply chain. Delays, endless revisions, and miscommunications can stall email and marketing asset production, wasting time and talent.

The fix—Streamline workflows to remove inefficiencies that cost your team precious time. Implementing tools and tactics that standardize the content creation process can drastically reduce bottlenecks. From having clearer briefs to adopting modular content frameworks, your team can reuse approved assets more easily, speeding up time-to-market for campaigns. Simplifying review and approval processes is also crucial—having one source of truth for feedback ensures fewer revisions and less back-and-forth.

 



 
3. Lack of visibility into performance and workflow bottlenecks
The problem—When your team doesn’t have a clear picture of how their efforts contribute to overall business goals, it’s hard to optimize. Additionally, without insight into where bottlenecks occur in your processes, inefficiencies will continue to stifle progress.

The fix—Integrate tracking and reporting mechanisms into your agency’s processes to gain visibility. By closely monitoring timelines, resource allocation, and campaign outcomes, you can pinpoint where delays happen and adjust accordingly. For example, if your team struggles with repeated changes late in the review process, it may be time to revisit how you capture initial input or how early key stakeholders are involved in the process. Leveraging data-driven insights on workflow performance also enables your team to make a stronger case when requesting additional resources or support.

 
4. Overloaded teams leading to burnout
The problem—With the increasing demand for content and creative assets, many internal agencies find their teams overwhelmed. This dilemma can lead to burnout, decreased morale, and a drop in creative output.

The fix—Prioritize workload management by being selective about what work your team takes on and where it adds the most value. Build a process that encourages collaboration across teams and roles, reducing the siloed effect that leads to duplicate effort or rework. Another helpful tactic is investing in templates or automated workflows for recurring tasks. Doing so will help free up your team’s time for high-value, creative work. Equally important is building a culture that encourages regular feedback and collaboration, fostering an environment that supports mental well-being while maintaining productivity.

 



 
5. Difficulty scaling campaigns to meet demand
The problem—As your business grows, the demand for more personalized, localized, and segmented campaigns increases. Scaling these efforts quickly while maintaining quality can be a real challenge, especially when resources are limited.

The fix—Scalability comes down to having a flexible content creation model. Investing time up front in building a library of reusable assets, modular templates, and preapproved elements can empower your team to create personalized content faster and at scale. Establishing a process for reusing and repurposing content reduces the need to start from scratch every time, allowing your team to meet increasing demand without sacrificing quality.
The gist of it
Moving from a reactive, order-taking model to a proactive, strategic partner requires a shift in both mindset and process. By tackling common pain points—streamlining content creation, optimizing workflows, managing team workloads, and improving visibility into performance—your internal agency can focus more on strategy, helping your organization produce more impactful marketing campaigns.

Arm your team with the right tools and tactics to become not just creative producers, but strategic contributors that drive marketing success.

Stensul can help solve many of these common problems. See how it up-leveled the creative team at Holiday Inn Club Vacations in our recent fireside chat.

 



This blog post highlights common pain points and offers actionable solutions for internal agency leaders. Through strategic changes, internal agencies can shift their role and demonstrate their value to the larger marketing ecosystem.

#### Six ways Gen AI helps speed up email creation
We know you'd love to speed up email creation as pressure mounts to meet a deadline. Although it would be nice if you could simply extend deadlines, however, that's often just not possible. And, luckily you don’t need to if you incorporate AI into your email creation process. It will help you meet deadlines more consistently and with considerably less anxiety. 

Gen AI isn't just the future. It's our present. It’s about harnessing the power of Gen AI today. Here are six ways you can use Gen AI right now to speed the time it takes to create emails.
1. Draft subject lines and preheader text in seconds
It starts with the fact that Gen AI can rapidly analyze vast amounts of data to identify patterns and trends likely to resonate with your target audience. For example, once done looking at your past email campaigns, Gen AI can recommend subject lines and preheader texts that have performed well and suggest variations that might work better based on the current market trends—and do it all with great speed.

If you’ve not yet trained your email campaign data, consider using an easy-to-use subject line and preheader text generator. It typically works by pasting email copy in a window, then indicating your type of company, the industry in which you compete, your preferred tone of voice, and your desired word limit. And moments after a mouse click, you have a choice of five lines to choose from—provided at a speed that's likely to amaze you.

You can also use Gen AI to help personalize subject lines and preheader texts based on the recipient's interests and browsing history. By analyzing the recipient's behavior on your website, for example, Gen AI can, at great speed, suggest subject lines and preheader texts that are more likely to grab their attention and make them open your emails. 
2. Compose can’t-miss CTAs at speed
Just as Gen AI can quickly produce options to the subject line you’ve created, it can also produce a set of alternative CTAs, suggest where to place them within your email, and even what color to use for the CTA buttons.
3. Get the proper writing style quickly
The way to foster a bond with subscribers is to “speak” so that they’ll respond best. The trick is to find the style of writing that will engage them. Here, Gen AI can also assess what’s worked best and, with speed, adjust your copy accordingly or rework the style based on your direction—whether you want it to be casual or professional, informative or persuasive. 
4. Check spelling and grammar fast
You might remember your 7th-grade English teacher’s name, but there’s a decent chance you don’t recall their lessons on grammar and spelling. In a speedy way, Gen AI checks and suggests corrections to all text elements of your email. And, like almost everything else it does, Gen AI handles this task quickly.
5. Conceive a visual concept easily
Along with words, Gen AI helps you with pictures. You may have an idea for the image when developing an email but can’t find it quickly in your DAM or library. With a Gen AI-enabled image generator, you type in a window what you envision, then based on that input, it speedily forms that image for you to round out the concept you have for an email. It may not provide a retina-ready image that conforms to brand guidelines, but with this visual concept, you save time and reduce the chance of misinterpretation.
6. Allow time to test
By saving time, Gen AI gives you time to conduct A/B testing. You get the time you’ve wished you had to evaluate different subject lines, preheader texts, and CTAs to see which drives the highest open and click-through rates. Gen AI can help determine what to examine and how to test it.

These are the essential ways to save time using Gen AI in your email efforts. It provides time savings for practically every aspect of email creation and marketing—from identifying the need for an email to devising the marketing and creative strategies to creating, sending, and evaluating its performance as well as what the next one should be. Essentially, Gen AI helps to simplify and speed up a complicated process. Gen AI’s impact on creating and inserting dynamic content in emails is an excellent example of where else it saves time. 
AI with guardrails
Although AI is here to speed up creation time and help generate ideas, without the right guardrails and governance in place, AI creation simply becomes chaos. But, with the right system in place, AI becomes a multiplier, not a minefield. Execution accelerates. Compliance is automated. And your best thinkers get back to doing what they do best: creating powerful, brand-building work.

At Stensul, we believe campaign creation should be as agile as the strategies that fuel it.

To learn more, download the Stensul eBook, How to leverage Gen AI in email creation for greater efficiency and effectiveness now. And check out the Stensul AI-powered toolkit, a growing selection of email creation time-savers that are yours to use.

Curious about how Stensul customer's can use AI? Visit our Stensul AI hub to lear more.

#### Six ways to use AI right now to create better marketing emails
There’s much to consider and determine how to apply AI to aid your email creation activities. To help, this post offers six ways to leverage currently available, trainable (more on that later) AI chatbots to improve the quality and performance of your emails:

 	Segment your list better, faster
 	Generate preheaders and subject lines that encourage opens
 	Design or find images that grab attention
 	Overcome writer’s block
 	Make personalization even more powerful
 	Present the perfect call to action

To be clear, AI hasn’t suddenly appeared. AI was established as an academic discipline, and computer scientists gathered to discuss it in the 1950s. It’s come to the fore now because of the massive explosion in Big Data, the parallel developments of lots and lots of data being produced, and the growth in computing power to sort through, analyze, and draw inferences from it.

How big is Big Data? In 2010 the world generated 2 zettabytes of data. Just 12 years later, in 2022, that figure rose to 97 zettabytes. It’s projected to reach 181 zettabytes by 2025, a 9x increase in only 15 years. The ability to dive into, organize, and draw conclusions from all that data looks to be growing at a similar rate. By the way, a zettabyte is 1 sextillion bytes. That’s the number 1 followed by 21 zeros—a lot of data. Computing power is growing in a similar fashion, plus programmers like those at Microsoft/OpenAI and Google have written some nifty code that makes using AI relatively simple.
Training AI
Microsoft/OpenAI and Google are two of many companies delving into generative AI—the type that’s gotten all the attention. It’s a category of AI algorithms that generate new outputs based on the data they’ve been trained on. They recognize patterns and make predictions, which allows generative AI to create new content like text, images, audio, and more.

Generative AI acts a bit like your eager-to-please dog, Buddy. Imagine that instead of saying, “Go get the ball,” you ask Buddy, the chatbot, to go find—really, create—ten subject lines that will yield terrific open rates for your email. You let Buddy “sniff” the email copy, then watch the energetic canine run off. In milliseconds Buddy comes back, tail wagging, ears flopping, with just such a list.

This form of AI does not conceive of completely new ideas. It finds available sources on the Internet or in your organization’s data stores and crafts something based on the material it finds to fulfill your request. The more requests you put into your AI tool, the better. It’s like when Michael Phelps first showed up at that pool in Baltimore. He didn’t immediately become a record-breaking swimmer. He was coached. As he was trained, he got faster and faster. He performed better and better.

Let’s look at how generative AI can improve your emails’ performance from top to bottom.
1. Segment your list better, faster
Before you build your email, you need to create, clean, or better organize your mailing list. You can use AI to go through your mailing list to find commonalities among subscribers and use that insight to create better segmentation. You can determine behavior-based segmentation, what these people are like, what motivates them, and how they’ve interacted with your emails better and faster with the assistance of AI.
2. Generate preheaders and subject lines that encourage opens
Preheaders and subject lines are the first two things your subscribers see in the email you send them. And they are immensely important. Nearly half of all email recipients decide to open an email based on the subject line alone. With A/B testing, you can improve click-through rates (CTR) by almost 30%.

Because you likely know what the email deals with, who it’s directed toward, and why, share that with your AI chatbot and have it find optional subject lines—not just variations on what the copywriter crafted, but examples of top-performing lines that might deal with the nature of your email. If you’re looking to conduct A/B testing, this approach saves loads of time finding subject lines to compare.

Stensul AI has built-in Subject Line and Preheader Generators that can help you iterate quickly.
3. Design images that grab attention
As noted, using AI isn’t limited to words. It can be applied to help you create a visual that can prove to be a performance booster. In addition, you can use it to help find visuals of a size and type that will not hinder deliverability or contribute to the email being clipped if subscribers use Gmail clients.
4. Overcome writer’s block
Never get stuck framing a headline or developing body copy. Feed your AI tool what you want to communicate, getting as specific as possible—further refining the “ask” as you use the chatbot, if necessary—then sit back and watch it work.

Instead of staring at a blank page, in seconds, you’ll have several paragraphs of copy to consider. Will it be exactly what you want to say to the subscriber in your brand’s voice? Not necessarily. But it’s a time-efficient way to get to where you want the copy to be.

Although this AI is fast, it’s not always accurate. So, along with editing for the tone reflective of your brand, check to see that what the chatbot has produced is correct. Do not simply cut and paste. That tactic could be trouble.

You can also use AI to help you use a copy approach that worked before with this set of subscribers. Just as you can ask for subject lines with the highest open rates, do the same for headlines and the rest of the text portions of the email. What yielded the best CTR for another email on a sale, webinar, or new product information might be useful in this case.

If you're a Stensul customer, you can go from brief to first draft in minutes. The Stensul Email Generator allows you to create a first draft from a prompt or brief, nearly instantly. Generate complete email drafts quickly from templates using simple prompts or detailed briefs.
5. Make personalization even more powerful
Adding to the performance impact of segmentation is personalization in all its varieties, including dynamic and live content. AI can support your efforts to find—and maybe form—personalization techniques that can be highly effective based on what’s worked well for you and others in the past.

Because personalization can increase CTR by as much as 139%, anything that can make the process easier and perform better is a no-brainer.
6. Present the perfect call to action
If an email is a target, then the call to action (CTA) is the bullseye. It’s exactly what you want the subscriber to do—act on the offer you’ve presented in the email. It’s the make or break point that determines if any downstream activities occur. The subscriber doesn’t register for the virtual event, opts not to review a service notice, or doesn’t buy the sweatshirt emblazoned with the logo of their favorite sports team.

Getting subscribers to click on a CTA can feel like a mix of magic and mathematics. It takes a lot of thought and time. Doing so becomes easier with generative AI. What it should say, where it should be placed in the body of the email, how big the button is, and even what color can all be decided with the aid of this AI. It can instantly provide you with CTA best practices and what’s worked for others and your organization in the past, leaving plenty of time to test what you think are the best options.
More efficient email and landing page creation in the AI era
As great a time-saver as generative AI might be for these six important aspects of email creation, the benefits are largely lost by most companies. It takes two weeks or more for the overwhelming majority of organizations to get just one marketing email out the door.

Although this AI helps to accelerate many front-end portions of producing an email, the rest is highly inefficient, marked by individuals using single-purpose tools while operating in silos. It is a process that is too complex, takes too much time, and is too costly. It matters little that you can get 20 potential subject lines in a fraction of a second if it still takes half a month to deploy an email.

In fact, AI only exacerbates the bottlenecks of current Creation Operating Models. Whether your team operates in a traditional Design-to-Code setup, a semi-automated Brief-to-Template workflow, or a Highly Distributed network of contributors and approvers, the result is the same:

 	2–4 week campaign timelines
 	Limited creative flexibility
 	High risk of errors and rework
 	Specialist bottlenecks that constrain throughput

In the AI era, they no longer work. They lead to wasted resources, slow time to market, lost opportunities for revenue, and decreased customer engagement—to name a few issues.
A new content operating model
To fully realize the promise of AI-led content creation, brands need to rebuild their operating models from the ground up and do so with AI-native capabilities and embedded governance at the core.

That significant efficiency gain provides time to spend on strategy that can—with AI—further improve email marketing performance, which can make a bigger impact on your business.

To learn more about Stensul or to see the platform in action, click here

#### Solve the ESP/MAP email and landing page builder conundrum
Most marketing organizations use email and landing page builders in their ESPs/MAPs that are hard to use and provide limited design flexibility, which can make your marketing emails and landing pages look generic and unremarkable.

Organizations use them because ESPs/MAPs are their deployment systems. They enable the creation of emails in less time than hand-coding. However, they still present high hurdles to overcome if you want to see your email creation and landing page processes have meaningful efficiency. And that situation offers a conundrum: Continue with an obvious problem or find a way to solve it?

A survey of companies using ESP/MAP email builders found it took them two or more weeks to get a single email on its way to subscribers’ inboxes. That time is on top of what you’ve put into developing the message and design for your email. 

The nature of an ESP/MAP builder-based creation process requires lots of time-absorbing back-and-forth. When an ESP/MAP builder produces emails or landing pages, no one can see these assets once proofs are issued. And with that comes a seemingly endless stream of proofs—with reviewers often looking at the wrong versions. 

Another aspect of using builders is that it lets undertrained individuals access a critical component of your martech stack. If your ESP/MAP goes down due to an unwitting action by less-skilled team members, it does more than slow down email and landing page creation. It can cause your marketing organization to grind to a halt.

You and your organization can avoid these difficulties and more if you shift your email and landing page creation from ESP/MAP builders to an Email and Landing Page Creation Platform.

An Email and Landing Page Creation Platform is designed specifically for marketers. It offers a range of features and benefits that can help you streamline the creation of your email marketing campaigns and improve your results. Here are four advantages this kind of platform has over an ESP/MAP email builder.
1. Easy, intuitive interface
One advantage of an Email and Landing Page Creation Platform is its user-friendly interface. Unlike an ESP/MAP builder, which can be challenging to navigate, a creation platform has a simple and intuitive design. No one in your organization needs coding or design experience to create professional-looking emails and landing pages in a creation platform.

It offers a drag-and-drop interface that allows you to easily customize your email templates, modules, and landing pages. You can add text, images, videos, and other elements with a few clicks. This capability makes it easy to create engaging, visually appealing emails and landing pages that capture your audience's attention.
2. Consistent branding
Another advantage of an Email and Landing Page Creation Platform is that it lets you stay consistent with your organization's branding across all your emails and landing pages. With an ESP/MAP builder, you may have to create separate templates for different campaigns or audiences. This approach can lead to inconsistencies in your branding and messaging.

On the other hand, a creation platform offers a centralized platform for all your email and landing page creation needs. You can create templates and style guides for use across your campaigns. Doing so ensures your branding and messaging are consistent and on-point, no matter who creates your emails. If field marketers are allowed to create emails, theirs will be as much on-brand as those produced by your centralized team.
3. Increased efficiency
As noted, using an ESP/MAP email builder is time-consuming. You may have to navigate multiple screens and menus to create even a simple email. With a creation platform, everything is streamlined and efficient. 

The platform offers a range of time-saving features that can help you create emails and landing pages quickly and easily. It can reduce your creation time by up to 90%, allowing you to focus on strategy, testing, and other steps to boost performance. For example, you can save and reuse elements from previous campaigns or create templates for future campaigns, allowing you to handle other important marketing tasks.
4. Enhanced collaboration
As already cited, collaboration with an ESP/MAP builder can be challenging when working with a team of marketers or designers in your organization. You may have to send files back and forth or rely on email to communicate changes or updates.

A creation platform makes collaboration easy. It lets you invite team members to collaborate on emails or landing pages in a common work environment, so everyone is on the same page. You can make changes in real time and get feedback from others, which can help you create more effective emails and landing pages.

If you're still using an ESP/MAP builder to create your marketing emails and landing pages, consider switching to an Email and Landing Page Creation Platform. With its user-friendly interface, consistent branding, increased efficiency, and enhanced collaboration, it can help take your email marketing campaigns to the next level. You can see one in action here.

#### Speedy the Sloth on how to spend a day in Buenos Aires
Before traveling to a place I’ve never been before—whether for business or pleasure—I’ll pick up a guidebook to familiarize myself with the area and try to act like a local and not a goofy tourist. 

I recently had the pleasure of visiting Buenos Aires to meet with my Stensul colleagues in our office in the Palermo neighborhood of the capital city of Argentina. Before heading to the bookstore near our New York headquarters, I heard a grunt and looked in the direction of that sound. Sitting on a couch, looking as cuddly and lovable as ever, was Speedy the Sloth, the globe-trotting Stensul mascot.

Anyone who’s been to a trade show or marketing conference where Stensul participates knows how well-traveled Speedy is. At Adobe Summit, 1000 Speedys made their way from Las Vegas to all sorts of places around the globe after folks stopped by our booth to pick up their own. 

The couch-bound Speedy slowly raised an eyebrow and even more slowly said to me, “I've been traveling lately, as you may know and just got back from Buenos Aires. Let me tell you how to spend a day there, like a local might.”

I was traveling there to discuss the next phase of our marketing for Stensul Localization. It’s a feature of the Stensul Email and Landing Page Creation Platform that reduces the time it takes to create multi-language email campaigns by as much as 80%.

Before Stensul Localization, you had to create an email for each language. That meant with 20 languages, you had to make 20 individual emails. That’s lots of time with lots of opportunities for bottlenecks.

With Stensul, you simply export an email in your base language to over 15 translation platforms via an industry-standard format, then upload multiple files to create localized email copies. You follow that by sharing the localized emails with relevant local teams for collaborative review and approval. 

But let’s return to Speedy and his traveling recommendations for a perfect day in Buenos Aires. Getting it out of him took a while, but he shared the following tips.
8:00 AM – Wake up at the chic Hotel Pulitzer, located in the heart of the Palermo neighborhood. After a quick breakfast of medialunas (Argentinian croissants), head out for a morning run around the nearby parks or along the Rio de la Plata.
10:00 AM – After a refreshing shower, it's time to get to business. Head to one of Buenos Aires' many coffee shops, like LAB or Lattente, to grab a coffee and check emails or catch up on work.
11:30 AM – Now that you're properly caffeinated, it's time to meet with colleagues or prospects who could benefit from Stensul Localization. Buenos Aires is a hub for tech startups and entrepreneurs, so why not check out one of the many coworking spaces in town if things get hectic at the Stensul office? Check out La Maquinita for a workspace with a vibrant community of like-minded professionals.
1:30 PM – After productive conversations, it's time for lunch. Buenos Aires is famous for its steak, so head to one of the many parrillas (steakhouses) for a delicious meal. Try La Cabrera in Palermo for a delightful and affordable option.
3:00 PM – Time to get some work done. Head back to the Stensul office, the coworking space, or find a quiet spot at a nearby library or park.
5:00 PM – Done with work for the day. Time to explore the city. Head to the Recoleta neighborhood for a stroll through the Recoleta Cemetery to see the graves of famous Argentines like Eva Peron and literary giant Jorge Luis Borges.
7:00 PM – Now that you've worked up an appetite, it's time for dinner. Check out one of the many trendy restaurants in Palermo, like La Carniceria or La Pescadorita, for a modern twist on classic Argentinian cuisine.
9:00 PM – Buenos Aires is known for its vibrant nightlife, so why not check out a tango show? Head to La Ventana in San Telmo for a traditional tango performance with live music and delicious food.
11:00 PM – After a long day of work and play, it's time to hit the hay. Head back to the Hotel Pulitzer to get some rest before another exciting day in Buenos Aires.
As you can see, Buenos Aires has a lot to offer a marketer like me looking to combine work and play, from delicious food to beautiful parks and more. This city truly has something for everyone. It's definitely worth a visit.

No need to pick up a guidebook if you are heading to Buenos Aires. Take a cue from Speedy the Sloth and make the most of your time in this beautiful city.

Although Speedy the Sloth is slow, our mascot knows how Stensul lets you create emails and landing pages fast and how to make the most of your time in Buenos Aires. Ask for a demo to see Stensul in action. 

I'm curious where in the world Speedy will tell us about next.

#### Spring Cleaning: How to Clean Your Email List
Spring is a time of new beginnings, which includes your approach to email marketing.

Clean out the old, traditional processes that slow down your email marketing and plant new seeds for list growth.

Start fresh and check out our tips for spring cleaning your email marketing list below.
Why you need a spot of spring cleaning 


Image by virginia lackinger on Unsplash
It’s a tough market out there and customers want to have the best possible experience with your brand.

Unfortunately, a staggering 53% of consumers have said that they get too many irrelevant emails from brands.

Additionally, email lists are declining by around 22% every year and up to 33% of your subscribers will never open your emails.

Don’t let your brand be associated with annoying or irrelevant emails.

Start cleaning your email list and ensure only those who are interested or engaged receive your communications.
How to scrub your list clean 


Image by Anthony DELANOIX on Unsplash
First things first, what does it mean to scrub or clean your email list?

Basically, you’re removing any subscribers from your email list that are unengaged.

This is usually sparked by declining open and click rates, and a surge in the amount of people that are unsubscribing or marking your emails as spam. Additionally, you might notice that many of your emails aren’t making it to the inbox.

If you’re seeing above average unsubscribe rates, and below average open and click rates then it’s time to make a change.

So where to start? Obviously, remove hard bounces.

If you send an email to a subscriber and it hard bounces, it means you’ll never be able to email that recipient.

This is usually because the email address doesn’t exist, that domain address doesn’t exist, or delivery is completely blocked by their email server.

Check the email addresses for common spelling errors before removing them, as that’s sometimes the issue.

Additionally, look at the soft bounces that you’re getting from subscribers. These bounces are when an email address was valid but your email may have bounced back because their inbox was full, the mail server was temporarily down, or the email was too large for their inbox. Whatever the reason, analyze the situation and determine whether they need to be removed from your list.

You should also review your list and look for inactive subscribers, those recipients who haven’t opened or clicked on your emails for a significant period of time.

Try to re-engage them by creating a separate segment for them and sending them a funny “break-up” email or a special offer.

Review the success of this campaign, analyze which subscribers didn’t engage, and whether you want to remove them from your list.

On the other end of the spectrum, if you’ve got subscribers that are really engaged (opening and clicking on your emails frequently), you may want to consider putting them in a special email stream with meatier content and more offers.

If you’re ready to move to the next level, you could start lead scoring your subscribers so you can keep track of how active they are. If a lead was engaged but hasn’t opened an email in a while, then their lead score should reflect that.

Feel free to reach out to us at hello@stensul.com if you have any questions. Happy spring cleaning!

#### Stensul AI expands powerful new enterprise AI features to accelerate email creation
It’s never been more complicated to go from “idea” to “inbox”. AI is actually making it even more chaotic for marketers to translate concepts into production-ready, on-brand emails. So, how can you actually accelerate campaign creation without the risk? Through Stensul AI with built-in guardrails, enterprises can significantly accelerate marketing workflows without sacrificing control, quality, or brand integrity.

Today, we announce the addition of a new feature to our enterprise-ready Stensul AI features. We’re expanding our existing AI offering in the platform to include the Stensul Email Generator. This feature enables you to automatically generate an entire initial draft email from a campaign brief, while ensuring the generated content is on-brand and within established guardrails. Teams can then use Stensul’s existing AI features to supercharge edits once an initial draft exists.

This new capability is designed to help teams speed up email creation and iteration, while staying fully within enterprise brand guardrails.
Stensul AI: Accelerating email campaign creation without added risk
Generative AI is revolutionizing email production, yet enterprise marketers frequently face hurdles ensuring content remains on-brand and production-ready. We’re addressing these concerns directly by embedding powerful AI within our campaign creation platform, ensuring brand-safe content generation and rapid iteration.

Stensul CEO Noah Dinkin describes the new tool as “providing the speed and flexibility marketers crave, without compromising brand control” while giving enterprises "the confidence to integrate AI into their email workflows, maximizing efficiency and maintaining integrity.”
[NEW] The Stensul Email Generator: Go from brief to first draft in seconds
Leverage AI to instantly generate a first draft from a prompt or brief. Simply, select from pre-approved templates that adhere to company guidelines, then input your campaign brief or planning documents. See exactly what your first draft will look like within the context of the email template.

 


Here's how it works:
Permissioned users can generate a first draft of an email in seconds by selecting an existing Stensul template and entering a brief prompt (e.g. copy/pasting an email brief/planning doc). In minutes you can have a usable draft.

The full suite of Stensul AI generates complete content—including subject lines, preheaders, and body copy—aligned perfectly with your brand’s style and voice, providing a solid, brand-compliant foundation that allows you to quickly move from brief to first draft in minutes.

Unlock:

 	Fast creation: Generate a full initial email draft in seconds using simple prompts or detailed briefs.
 	Template-driven: Utilizes your existing email templates for immediate integration. Never worry about going off brand.
 	Flexible input: Enter summarized descriptions or full-length planning documents. Whatever you have, we can work with.

Key benefits:

 	Shortens time-to-first-draft significantly.
 	Ensures emails align closely with your strategic goals from the start.
 	Built-in guardrails mean you can generate an on-brand first draft, every time.
 	Secure, permission-based user access.
 	Intuitive, user-friendly interface ensures immediate usability.

Experience rapid content editing
Next, refine or edit your email content with speed using the rest of Stensul AI features. When used in combination with the newly launched Stensul Email Generator, Stensul AI can supercharge the editing process once your initial email draft is created.

Teams effortlessly enhance, refine, or completely reimagine existing copy through intuitive generative AI prompts. This reduces the need for repetitive revisions, accelerates collaboration, and expedites email finalization.
Rapidly rework email content without starting from step one each time
The Stensul Text (Re)Generator feature streamlines content refinement directly within Stensul so you can improve or rework specific text fields. This means your team can spend less time on second and third drafts, allowing for stronger collaboration and approved emails faster.



Unlock:

 	Versatile editing: Easily rephrase text to be more professional, informative, or customized to new prompts.
 	Open prompt flexibility: Completely redefine email messaging as needed.
 	Enhanced email elements: Optimize subject lines, preheaders, and titles quickly.

Key benefits:

 	Reduces iterative editing cycles so your team can stay agile.
 	Facilitates smoother collaboration and faster email finalization.
 	Secure, permission-based user access.
 	Intuitive, user-friendly interface ensures immediate usability.

Optimize and enhance email elements
Enhance your email even further with more existing, in-platform Stensul AI features to cut down your production and editing process.



 	Title Generator - Generate options for the title of your email using text entered into the title field or by using the context of your email.
 	Subject Line and Preheader Generators - Generate options for the Subject Line of your email using text entered into the Subject Line field or by using the context of your email. Similarly, generate preview text.
 	CTA Generator - Craft suggestions for a CTA by using the context of your email, specifically by leveraging the text nearest the CTA.
 	Image and Image Alt Text Generators - Get the ideal image and edit it using Stensul’s built-in image editor.

Enhanced productivity, uncompromised control
Stensul AI delivers immediate usability within a secure, permission-based environment, empowering enterprises to accelerate marketing workflows while safeguarding brand standards and content quality.

Learn how Stensul AI can enhance your email workflow.

#### Stensul and Movable Ink expand partnership with a newly enhanced platform integration
Stensul and Movable Ink are revolutionizing how marketers create and deliver personalized content. A newly enhanced platform integration takes this partnership and experience to the next level in 2025.

The Stensul Platform enables teams to create on-brand, render-tested marketing assets easily and efficiently, so they can spend more time optimizing marketing performance that impacts the business. Movable Ink, the AI-powered personalized content platform automatically transforms data into personalized content across touchpoints at the moment of engagement, helping brands deliver more relevant customer experiences at scale. Together, the Stensul–Movable Ink integration enables marketing teams to streamline workflows, craft highly engaging content, and deliver seamless customer experiences.
[NEW] Enhanced platform integrations
The Stensul–Movable Ink integration just got smarter, empowering enterprise marketing teams to create personalized campaigns faster and with fewer hurdles.

Enhanced platform integration includes easy previews of how Movable Ink content will appear for each unique subscriber, simplified resting and review workflows, and the ability to use the Stensul–Movable Ink integration for email creation

“Movable Ink has been a valued Stensul partner for years,” said Noah Dinkin, Founder and CEO of Stensul. “After witnessing how powerful the Stensul–Movable Ink integration has been for our joint customers, we were eager to deepen the integration between our platforms, providing new dynamic preview capabilities of Movable Ink content directly within the Stensul Builder. Users love it and are able to save even more time while producing great campaigns.” 

This constant collaboration led to new features that streamlined workflows for customers:

 	Personalized content in-platform previews: Marketers can now see Movable Ink’s real-time, subscriber-specific content previews directly in Stensul, eliminating tool-switching and ensuring campaign accuracy from the start.
 	Seamless test and review: Test dynamic content effortlessly without leaving Stensul. This streamlined workflow saves time, reduces errors, and ensures every campaign looks perfect across channels.
 	Direct access and dynamic previews: Marketers can now access the dynamic preview capabilities of Movable Ink content directly within the Stensul Builder. The newly enhanced platform integration includes previews of how Movable Ink content will appear for each unique subscriber.
 	Streamlined workflows: New simplified testing and review eliminates external dependencies.

These innovations ensure marketers can efficiently create, review, and deploy real-time, personalized content, saving time while improving results.

“Today’s marketers are under pressure to deliver smarter, faster, and more personalized campaigns than ever before,” said Adam Stambleck, President at Movable Ink. “Our integration with Stensul meets that challenge, giving marketers the tools to create campaigns with unmatched efficiency and precision, delivering flawless customer experiences every time."


2024: A year to collaborate and build
This deeper product integration news comes after a successful 2024 for the Stensul and Movable Ink partnership.
Real results: Tackling challenges together for the Milwaukee Bucks
In 2024, we held a virtual webinar with the Milwaukee Bucks covering how Stensul and Movable Ink Studio helped their marketing team boost engagement, build fan loyalty, increase revenue, and create a game-changing strategy for producing highly personalized emails. 

As a result, The Bucks saw some impressive outcomes:

 	50% faster email creation
 	33% more email requests fulfilled
 	Increased non-requested campaigns, driving higher ticket and merchandise sales

In-person events: Where collaboration came to life

Movable Ink and Stensul co-hosted and attended events throughout the year that connected ecosystem partners, shared customers, and industry leaders:

 	Vegas Vibes at Adobe Summit: Kept the Adobe party going with karaoke, pub games, and gourmet hors d’oeuvres at The Oak Room Whiskey & Tequila Bar.
 	Around the World with Salesforce: Showcased our joint capabilities at the Home for Marketers during Dreamforce in San Francisco and hosted a tropical Tiki Hour in Chicago during Salesforce Connections. Our joint customer, JPMorgan Chase, also took the stage at Salesforce Connections to share their digital transformation journey. 
 	Tech Talks in Seattle: Presented at Amazon’s Marketing Tech & Automation Summit, organized by our mutual customer, Amazon.
 	Shuffleboard in Austin: Hosted a laid-back evening of games and networking with local marketers.
 	Courtside Connections in Denver: Networked in style with suite seating and premium perks at a Denver Nuggets game.
 	Big Ideas at THINK Summit: Shared insights and inspiration at Movable Ink’s signature NYC event.

From rocking the karaoke stage in Vegas to courtside networking at a Denver Nuggets game, Movable Ink and Stensul turned 2024 into a year of product innovation, connection, and success.

It was truly a year of transformation and shared success in 2024. Now, with a deeper product integration, 2025 is cued up to be a big one for Stensul and Movable Ink.

#### Stensul Announces Major Governed Creation™ Release for the AI-Era Marketing Stack
New capabilities across Figma, WRITER, Salesforce Marketing Cloud Next, personalization, and more help enterprise teams turn AI-era creation into approved campaigns ready to go live

NEW YORK – July 7, 2026 – Stensul, the Governed Creation™ Platform, today announced a major product release that helps enterprise marketing teams govern campaign content as it is created, turning more AI-era creation into approved campaigns ready to go live.

The July release includes a Figma integration that brings governance to the design process, a WRITER integration for bringing AI-generated copy into campaign creation, AI-assisted email creation from briefs and documents, built-in email previews and accessibility checks, expanded personalization controls, landing page enhancements, and planned support for Salesforce Marketing Cloud Next and customer migrations to that platform.

The new capabilities build on the June launch of Stensul’s MCP Server, which lets AI agents work inside Stensul’s Governed Creation environment. Now, Stensul is extending that Governed Creation model across more of the tools and workflows enterprises rely on to turn ideas, copy, designs, and personalized content into campaigns that are ready for market.

“Enterprise marketing leaders are being asked to turn AI investment into more campaigns and more personalization without adding brand or compliance risk,” said Manlio Carrelli, CEO of Stensul. “The old playbook was: create now, govern later. That breaks when AI multiplies the volume of content and the number of places it gets created. This release extends governance into more of those workflows, so AI output becomes market-ready work enterprises can actually ship.”

The July release extends Stensul’s governance across three areas:

Governed Creation across more tools and workflows

Figma integration: Designers can work from Stensul-governed templates inside Figma and bring finished designs back into Stensul for brand and compliance checks before approval, reducing design-to-email rebuilds and manual handoffs.

WRITER integration via Stensul MCP: Approved copy from WRITER can move directly into production-ready emails while preserving the governance record, reducing manual handoffs, copy-paste, and re-review.

AI-powered email building from briefs and documents: Stensul turns briefs, uploaded documents, prompts, or rough copy into first drafts inside approved email templates, helping teams reduce manual copy-paste, layout work, and template setup while staying inside enterprise guardrails.

 

Validation, personalization, and campaign readiness

Email previews and pre-send checks: Stensul Email Previews allows teams to test emails across more than 110 device and client combinations, with accessibility, link, image, and spam checks inside the governed environment.

Expanded accessibility governance: New accessibility QA capabilities help teams catch issues earlier across Email Builder, AI-assisted creation, and MCP-connected workflows.

Dynamic content segment management: New segment management gives administrators a control center for personalization logic across libraries, helping teams control and scale targeted campaign variations without global-by-default segments, configuration errors, or lost visibility.

Landing page creation and previewing: Landing Page Builder updates help teams build richer governed campaign experiences with enhanced elements, then preview desktop, tablet, and mobile views before they go live.

 

Salesforce Marketing Cloud Next readiness

Planned support for Salesforce Marketing Cloud Next: Building on its integrations with Salesforce Marketing Cloud today, Stensul announces planned support for Salesforce Marketing Cloud Next and customer migrations to the platform, helping enterprise teams prepare to move governed, approved, personalization-ready campaign content into the next generation of Salesforce marketing orchestration and activation workflows.

 

Enterprise marketing teams can learn more at stensul.com. 

 

About Stensul

Stensul is the Governed Creation Platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can move fast without compromising brand or compliance. With AI-assisted creation, real-time collaboration, built-in guardrails, and integrations in one platform, marketers cut campaign creation time by up to 90% and remove manual rework and review bottlenecks. Stensul integrates with leading ESPs, MAPs, DAMs, workflow tools, live content, link tracking, messaging platforms, and AI agents through Stensul MCP. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. For more information, visit stensul.com.

 

# # #

 

Media Contact

press@stensul.com

#### Stensul climbs to the top 10% of Forbes’ 2026 best startup employers
We’re proud to share that Stensul has once again been recognized on Forbes’ list of America’s Best Startup Employers, and this year, we’ve climbed even higher.

In 2026, Stensul ranked #42 out of 500 honorees, placing us in the top 10% of startup employers nationwide.

That’s a meaningful jump from last year’s #112 ranking, where we were in the top 25%. Progress like that reflects intentional growth in our business and in how we build our team.

The rankings, developed in partnership with market research firm Statista, evaluated more than 3,000 startups across the U.S. and assessed companies based on three key criteria: employer reputation, employee satisfaction, and company growth.

That combination matters.

Strong growth without strong culture isn’t sustainable. And strong culture without forward momentum isn’t enough. The balance between the two is what defines long-term success.

At Stensul, we’ve trademarked Governed Creation™ — the idea that structure enables speed. While that philosophy shapes our platform for enterprise marketing teams, it also shapes how we operate internally. Clear ownership, aligned priorities, high standards, and thoughtful collaboration allow us to scale without chaos.

“As we grow, we’re deliberate about how we build — not just what we build,” said Rachel, Chief Revenue & Marketing Officer at Stensul. “Governed Creation™ is about creating with confidence. That mindset extends beyond our platform and into how we lead, collaborate, and scale as a company.”

Being recognized again on the Forbes best startup employers list— and moving into the top 10% — validates the work happening across the organization.
Forbes’ evaluation criteria included:

 	Employer reputation: Strength of company culture, strategy, and employee engagement
 	Employee satisfaction: Retention, benefits, flexibility, and inclusivity
 	Growth: Headcount expansion, hiring momentum, and organizational trajectory

This recognition reflects a team that is ambitious, disciplined, and deeply collaborative — a team focused on building something enduring. And we’re just getting started.

As we continue expanding the Governed Creation™ Platform and partnering with the world’s most complex enterprise marketing teams, we’re also growing our own team. We’re hiring across customer success, operations, product, and sales.

If you’re looking to join a company where structure fuels speed, accountability drives impact, and growth is built to last, explore our open roles and help shape what’s next.

#### Stensul Custom Elements offers a new choice between "Bring-Your-Own-Code" and "No-code"email creation
When it comes to email creation, marketing operations professionals have had two choices:

 	Make it easy for everyone and use “no-code” email creation
 	Require heavy developer involvement with a “Bring-Your-Own-Code” (BYOC) approach for maximum customization

Each of these approaches has pros and cons, as the table below shows.


Now there is another choice—one that gives you the best of both. It’s Stensul Custom Elements, a new capability of the Stensul Email Creation Platform™.
Stensul Customer Elements
Stensul Custom Elements lets marketers add customized experiences to the available modules in their emails. Each is added by a one-time-coded Custom Element. What’s more, there’s no need for constant developer tweaks. Marketers can add the modules with the custom code to their emails, select the color palette, edit the text and images, and then send the email for approval prior to it going to the ESP. No further coding is required.

With Custom Elements, marketers can create unique custom experiences that work the same on both desktop and mobile devices. For example, the Carousel experiences, shown below, lets subscribers control the image they want to zoom in on, rather than seeing everything in a stacked experience that's the only option available without Custom Elements.


How this feature benefits marketers‍
This feature is a great leap forward in email creation. Stensul Custom Elements further empowers marketers without coding know-how to be more creative in how they put together emails. The limitations of “no-code” emails—including not being able to have embedded tables, custom dark mode colors, mobile-friendly social footers, or graphic highlighting carousels—vanish. They can now all be part of the subscriber experience. Plus, marketers can continue to rely on Stensul guardrails to ensure compliance with brand and regulatory guidelines as well as maintain email best practices.
How this feature benefits developers
For developers, Stensul Custom Elements takes another low-value task off their plates, allowing these high-value resources to focus on activities that more appropriately draw on their technical skills.
How to get started
The Stensul Custom Elements capability has been designed to create a completely seamless experience for users building emails within Stensul. Once developers have created the Custom Elements and users of Stensul Studio have styled them, they’re ready for marketers to use.

To learn more, please contact Stensul. If you are an existing Stensul customer, please contact Stensul Customer Success. We’ve even created a Developer Starter Kit with sample code for commonly requested email experiences organizations can adapt to meet their own internal requirements. It's a game-changer for everyone involved in the process, helping to realize even greater value from the Stensul Email Creation Platform.

#### Stensul draws on new capital to boost marketing creation features
Christine Hall, VC Reporter, TechCrunch

With all of the communication methods businesses use to get in front of customers, some continue to get results for their marketing campaigns from ye old email.






That’s because “it is the workhorse of marketing campaigns,” according to Noah Dinkin, founder and CEO of Stensul. The company is a multi-channel marketing creation platform providing tools to help customers more easily create campaigns.

“Email deserves a lot more credit than it gets,” Dinkin told TechCrunch via email. “At a higher level, it’s been yet another year where email has remained an incredibly valuable, high-ROI channel in the face of lots of other newer technology.”

He points to advancements, like privacy and targeting and signals via better data capabilities, as ways that customers can still rely on email. Also, the ability to use, for example generative AI, to personalize content.


                                                                               Stensul's Email Builder


We’ve written about Stensul before when it raised a $7 million Series A in 2018 and again in 2020 when it closed on $16 million in Series B capital.

During both of those times, the company was focused on email. However, earlier this year, Stensul added dozens of new features and functionalities. Most notable is Landing Page, which gives customers a no-code, drag-and-drop way to build integrated landing pages. It also implemented generative AI tools to speed up content creation as well as email localization capabilities to create multi-language emails.

Dinkin was mum on specifics around customer and revenue growth, but did share that Stensul saw growth among enterprise and mid-market segments and it is “on track” for the fourth quarter of this year to be its “largest quarter in the company’s history.”
The company has now raised $34.5 million in Series C funding led by Sageview Capital. Existing investors including USVP, Javelin, Uncork and Lowercase also participated. In addition, Edith Harbaugh, co-founder at LaunchDarkly, came in as an angel investor.


Stensul will use the new funding to increase investment in product development, including the AI capabilities launched earlier this year. On top of increasing product investment, it is adding resources to its go-to-market strategy to accelerate adoption within enterprise organizations.

#### Stensul earns a spot on the Forbes ‘America’s Best Startup Employers’ list
We have some exciting news to share: Stensul has been recognized on the Forbes 2025 list of “America's Best Startup Employers." Not only are we excited to earn a place on this list, but we’re even more thrilled to claim the #112 spot out of thousands of businesses assessed, meaning we’re in the top 25% of all honorees! This honor is a testament to our growth-oriented, people-first culture, which has been instrumental in our success.
“Collaboration shapes everything we do at Stensul, from our products to our culture. This collaborative ethos empowers our team to excel and deliver exceptional value and experiences to our customers,” said Noah Dinkin, Founder and CEO of Stensul. “For the second year in a row, Forbes has validated what we have always known to be true: that the real ‘secret sauce’ of our business is its people.”
Forbes, in partnership with market research firm Statista, evaluated more than 3,000 startups across the United States to identify the top 500 companies that prioritize innovation and employee well-being.
The evaluation criteria included employer reputation, employee satisfaction, and growth.


 	Employer reputation - The company scores high on relevant workplace aspects, including employee engagement, company culture, and company strategy.
 	Employee satisfaction - The company's retention, compensation and benefits, workplace flexibility, diversity, and inclusively stand above the rest.
 	Growth - The company's headcount total, headcount growth, and job openings reflect an organization experiencing strong growth.

At Stensul, we believe that our team's dedication and passion are the driving forces behind our achievements. This recognition reflects our commitment to fostering a workplace where every individual can thrive and contribute meaningfully.
As we continue to grow, we are excited to expand our team and are actively hiring across various departments, including customer success, operations, product, and sales.
If you're looking to be part of a dynamic and supportive environment that values both personal and professional development, we encourage you to explore our current openings. Visit our careers page to learn more about the opportunities available and join us in shaping the future of Stensul.

#### Stensul Gen AI-powered tools turn email personalization from an anxiety-inducing process to one that’s as easy as pie
There are lots of ways to handle email personalization. Only some, if any, are quick and easy to accomplish. Still, for a marketer, it’s something of a Holy Grail. You know personalization works and are willing to jump through plenty of hoops to get the email performance boost personalization provides.

Several studies stand as testimony that all that effort yields an impressive return. For example, personalized subject lines are 26% more likely to be opened than those without. Other assessments found that revenue is 5.7x higher in emails that employ email personalization.

The place between a rock and a hard place you often find yourself when it comes to personalization is anxiety-producing. Email personalization is difficult. Personalizing emails is complex and filled with places where errors can occur. It makes even those with proverbial ice in their veins anxious over how the emails will look and read once they reach the recipient’s inbox.

Given that situation, in our increasingly AI-enabled world, it makes sense to harness the power of Gen AI to ease and speed aspects of email personalization—and reduce your anxiety.

So Stensul did just that.

We added two more AI-powered tools to our highly popular AI-powered email toolkit:

 	An AI-powered Subject Line Generator with Personalization 
 	An AI-powered Email Rewrite Tool with Personalization

 
AI-powered email subject line generator with personalization
The Stensul AI-powered Email Subject Line Generator with Personalization will craft engaging personalized subject lines tailored to individual segments. This tool generates subject lines that are more likely to pique the recipient's interest, driving higher open rates. 

As sophisticated as that may sound, this tool is easy to use. Simply paste in the email text you’ve created, then type in five audience segments of your choosing and the word limit you prefer. Then you can click the Get me subject lines button, and in seconds, you’ll see five subject lines written to appeal to the audience segments you selected for email personalization.

For instance, instead of a generic subject line such as "Our Latest Product Release," this AI-powered tool could generate "Demand Gen Manager ‒ Here’s the analytics feature you'll love." Such a specific, personalized subject line grabs the recipient's attention and makes them feel valued, increasing the chances they will engage with your email.
AI-powered email rewrite tool
This AI tool lets you take a piece of text and rewrite it to be more relevant to a specific segment of your audience. That text can be a phrase, a sentence, or even a few paragraphs. 

Of course, using this email personalization tool is super-easy. 

Paste the generic text you’ve developed into the tool’s text window and type in five audience segments for which you want to have the text personalized. Click the Rewrite button and watch the tool do your work.

For instance, for a younger audience segment interested in eco-friendly products, the tool would tweak the email content to highlight the environmentally friendly aspects of your product or service. This approach guarantees that your message resonates with that segment of your audience. In turn, you’ll have a module of text that strikes the right chord with every other segment.

If you’re creating these personalized emails in the Stensul Marketing Creation Platform™, its onboard Dynamic Content Authoring capability also makes the next steps in the personalization process easy.
Benefits of Gen AI-powered email personalization tools
Enhanced personalization

These Stensul AI-powered email personalization tools let you create content that resonates on a profound level, a level of personalization that fosters a deeper connection with your audience, boosting their engagement and loyalty.

Improved efficiency

Crafting targeted-by-segment subject lines and content for each segment tends to be time-consuming. With these AI-powered tools, the process is automated, saving time and resources for your marketing team.

Higher open and click-through rates

These tools drive higher open and click-through rates by making your emails more relevant and captivating to each recipient. This change leads to more conversions, boosting your return on investment.

Data-driven insights

Using these tools allows you to evaluate what works best for each segment. You can then leverage that insight to optimize your email marketing strategy and realize the sort of success you’re hoping to see.

AI-powered tools help you stand out

These additions to the Stensul AI-powered email toolkit offer two effective ways to see email personalization as something that’s as easy as pie to do, not something that raises your anxiety level over concerns about whether or not your email campaigns are engaged with and acted on.

In an era where consumers are inundated with marketing messages, standing out from the crowd is more important than ever, and these Stensul AI-powered tools provide just the edge you need.

To learn more about the Stensul take on Gen AI and our tools available to help you be more efficient, see AI in Email Marketing: Navigating the Generative Frontier or download the Stensul eBook, How to leverage Gen AI in email creation for greater efficiency and effectiveness now.

#### Stensul helps to make ABA MAP migration simpler, faster, less costly
The marketing automation platform (MAP) served the organization well—for more than 11 years. But it was time. The American Bankers Association (ABA), a banking trade association representing banks of all sizes and charter types and their over two million employees, needed a more robust MAP to help carry its messages to all its members and customers.

Our Stensul Email and Landing Page Creation Platform was impacting marketing asset creation efficiency. Creating an email in this platform is 7x faster than when it was built in the existing MAP.

“We looked for a way that would allow ABA to better deliver the right message at the right time through all phases of the member and customer relationship,” said Kim Borbely, Senior Director, Marketing. “Along with moving to a more modern MAP, we saw this migration as an opportunity to achieve better alignment with our overall martech stack—to realize greater performance and value.

“Although integration of the new MAP was challenging, the benefits—including some bells and whistles not available in the prior system—were well worth it,” Borbely said. The decision to migrate from one MAP to another takes work. It can be challenging to control the costs associated with this process. Many activities can be delayed, if not halted, for a potentially unknown amount of time. Interestingly, ABA had not recognized Stensul’s role in simplifying, speeding, and managing the cost of the migration to a new MAP.

“Since we went with Stensul, everyone at ABA builds emails in that platform,” Borbely said. “Whether from Marketing, Member Communications, or our international subsidiary, the emails are created in Stensul.”

Even before the existing MAP had reached its usefulness as a deployment platform, Borbely saw that its email builder presented limitations for marketers who were not familiar with HTML coding. The existing MAP’s native email builder was not advancing ABA’s email capabilities. "We had limited staff knowledge of HTML, which created a backlog and roadblocks to sending out brand- and accessibility-compliant emails to our members." Adding Stensul to ABA’s martech stack offered an attractive alternative to the existing email creation process that was complicated and time-consuming.

Stensul is a no-code/low-code approach to email and landing page creation. If you can drag and drop, you can quickly create a quality HTML email. Importantly, it offers programmable guardrails that ensure every email completed is always brand- and regulatory-compliant. What’s more, it lets you set permissions for each step of the creation process, from drafting a headline and selecting an image, to approving the email and allowing it to move to the deployment platform.

Borbely and her team handling the MAP migration did not realize the benefits Stensul would bring to this initiative.
No redos
A typical and time-intensive activity that’s a must-do during a MAP migration is to redo all the email templates built for the existing MAP. “Since we had Stensul, there was no need for that,” Borbely said. “If that weren’t the case, we would have had to revise and reconfigure hundreds of thousands of elements. Instead, we were able to save a significant amount of time.” Industry observers suggest with Stensul, as much as half of template-related time can be cut, saving lots of money. In addition, because developers aren’t fixing templates, they can work on higher-value matters that better use their skills and experience.
No training
If you install a new MAP and then build emails in it, users of the MAP’s email builder need to be trained or retrained. There is little similarity between the process of one MAP brand to the next. The risk is high and the costs can be even higher. With Stensul in place, those creating emails could continue doing as they were. Here, too, ABA saved significant time.

By removing email creation from the new MAP, ABA could focus on its core strengths, deployment and analytics capabilities. “Being able to focus on how the MAP works and ways it can send out emails was a huge help in moving the migration along,” Borbely said.
No change to look and feel
“The emails created in Stensul sent out via the new MAP meant recipients would not see anything different,” Borbely said. Sometimes a shift to another MAP and using its email builder changes some aspects of branding or the look and feel. ABA subscribers, members, and customers would continue to consume its content via email as they had been. They experienced no change or did not see anything different.”
Deeper integration
The American Bankers Association moved to a new MAP to better align with other tech in its ecosystem, especially because much came from the same vendor. Those integrations improved data management, provided a clearer view across business lines, and created opportunities to engage with customers in real time across all channels. Of course, this change also allowed for more sophisticated reporting to inform stronger campaigns and drive results.

Beyond that, “the integration with Stensul and the new MAP is more seamless than it was with the one we were replacing,” said Borbely. “Granted, how long ABA had been using the old MAP may have been a factor, but the difference was noticeable.”

She explained: "Our Member Communications team would create emails in Stensul. They’d copy the code because they didn’t trust the API between Stensul and the old MAP. A team member dropped copied HTML code into a template in the MAP email builder and then checked the settings. Now they trust the integration and upload
directly to the MAP from Stensul, saving team members hours per week working on news and promotional communications."
Benefits now and over time
“A project like this will be complicated even with a solid project structure and committed project stakeholders. Remarkably, the migration to our new MAP—from start to 'go live'—took about six months. I was amazed by how fast we could move and avoid many of the typical choke points in this process."

“Having Stensul in place proved to be an immeasurable benefit to keeping the migration moving without delay and avoiding several consequential expenses,” Borbely said.

“This platform will continue to be of benefit to ABA’s email marketing efforts and member communications. By letting us create emails in far less time than it used to take us, we can be more strategic. We can conduct A/B testing, refine our messaging, and personalize emails to boost engagement and impact recipients more."

“In addition, its integration with other elements of our martech stack lets us get more out of each system or platform. Lastly, it should go without saying, Stensul lets us make more and better use of our new MAP,” Borbely said.

To learn more about how Stensul can make your MAP or ESP migration smoother, download the eBook, How an Email Creation Platform makes a MAP/ESP migration easier, faster, and less costly. See Stensul in action here.

#### Stensul integrations: Supercharging email creation with the tools you already use
Creating emails at scale often involves juggling multiple platforms and navigating complex processes, from initial design and content development to coding, QA, and deployment. Despite having dedicated tools—like enterprise-grade ESPs/MAPs, robust workflow management platforms, and design tools—many marketing teams still find their email creation workflows hindered by bottlenecks, redundancy, and inefficiencies.

Stensul was built precisely to solve these issues so many face by balancing a robust MarTech stack. By remaining ecosystem agnostic and featuring a number of Stensul integrations, Stensul can seamlessly transform any marketing team's workflow and work seamlessly with industry-leading tools: workflow management platforms (e.g., Wrike) and major ESPs/MAPs (e.g. Salesforce Marketing Cloud, Braze, Adobe Marketo Engage, Acoustic, Oracle Eloqua, and others). 

Doing so closes means teams can close critical gaps in the content supply chain, thus accelerating their entire campaign creation process and removing bottlenecks in their creation operating model.
Traditional tools alone aren’t enough
Typically, email creation involves several steps:

 	Design and ideation happen in tools like Figma, which are excellent for visual collaboration but don't directly generate production-ready HTML.
 	Workflow management platforms effectively track project progress, yet they remain detached from the actual content creation itself.
 	Email service providers (ESPs/MAPs) are built for orchestrating message deployment and customer segmentation but lack the creative flexibility and robust collaboration needed during the content creation stage.

This isn't even taking into consideration the briefs, HTML coding, dev work, and endless rounds of reviews teams often face.

Using more tools isn't inherently bad. In fact, all of these tools have a valuable and purpose-driven place in any team's workflow. But what's missing, is the ability to control the chaos of teams working across different tools and in silos.

The result of siloed work? Significant duplication of work, manual handoffs between disconnected platforms, extensive back-and-forth iterations, and ultimately slow turnaround times.


Purpose-built for email efficiency
Stensul is purpose-built to streamline every stage of email creation by connecting directly with your existing tech stack. Here’s how Stensul works together with your favorite tools to accelerate productivity, ensure brand compliance, and significantly reduce manual effort.
1. Seamless and agile design modules
Stensul's drag-and-drop interface allows for agile creation with any team member, eliminating developer bottlenecks. For teams that use design platforms like Figma, admins can build a new module that mirrors your Figma file and integrate it directly into your Stensul workflow. This enables design teams to rapidly translate visually stunning mockups into production-ready, bulletproof modules. Rather than manually recreating designs from scratch, designers can now effortlessly import their concepts directly into Stensul, dramatically reducing time-to-market and eliminating duplicated design and coding efforts.
2. Collaborative workflow management
With built-in integrations for popular workflow management tools like Wrike, Stensul simplifies project management. Cut down on long QA times with approvals and a review process directly embedded within Stensul's email creation platform. Marketers, designers, and reviewers can collaborate and comment directly on the live email proof, eliminating silos and preventing costly misunderstandings or mistakes.
3. Direct ESP/MAP integrations for faster deployment
Stensul connects directly with leading ESPs/MAPs (Salesforce, Adobe, etc.), allowing marketers to easily push fully QA'd, brand-compliant emails directly into their deployment platforms with a single click. These integrations ensure that your emails are delivered exactly as intended, without requiring manual code adjustments, substantially reducing time and minimizing deployment errors.



 
4. Enhanced QA and governance
Every email module created within Stensul comes pre-coded, pre-tested, and pre-rendered—guaranteed to be bulletproof across all major email clients, including tricky environments like Outlook. Teams gain peace of mind knowing that brand standards, compliance requirements, and best practices are baked directly into the modules, significantly cutting down on manual QC time.
5. Stensul integrations: work your way
We've already told you that Stensul can integrate with all the tech you already use, but take a peek at at our full Stensul integrations list, including messaging, DAMs, link tracking, live content, project management, workflow, and more so your teams can do their best work.
Transforming email creation into a strategic advantage
The end result is a dramatically streamlined email creation process. Teams using Stensul regularly report significant reductions in turnaround times—weeks become days, freeing valuable time and resources to focus on strategic priorities like personalization, A/B testing, and performance optimization.



By uniting the power of easy module design, workflow management platforms, and ESPs/MAPs under one collaborative platform, Stensul fundamentally transforms email production from a complex logistical challenge into an efficient, scalable, and strategic operation.

But beyond the value of Stensul, it's imperative that teams adopt a new creation operating model. Many of the legacy creation operating models teams follow are broken. Today, Stensul is working with teams to adopt a creation operating model with built-in guardrails to empower more users to self-serve and produce production-ready assets, reduce costly backups, and keep up with the demands of an AI-powered content creation boom. 

Ready to supercharge your email content supply chain and help remove bottlenecks in your campaign creation operating model? Reach out for a personalized demonstration and start making your email creation process faster, simpler, and smarter today.

#### Stensul introduces Email Testing to help accelerate the email creation process for marketing teams
Preview different clients, light/dark mode, mobile/desktop without switching tabs or completing your HTML
Email render testing is a necessity. Yet it’s a time-consuming, often frustrating process. You send tests to an assortment of email clients and check to see if an email renders properly in light or dark mode or on different devices. 

On top of that, you do most of the testing outside the builder used to create the email. If you happen to conduct render testing from an email builder, it doesn’t allow side-by-side comparisons, making it difficult to keep track of changes that need to be made in the builder. That usually translates to wasted time and errors.

Stensul recognizes all those concerns and addresses them with a new Email Testing feature that is integrated into the Stensul Marketing Creation Platform™.
Build emails and test them all in one place

Render testing button on Email Builder screen
No more toggling between screens or completing your HTML and manually uploading it to a different platform. Now your email builder can go directly from building to testing in the same modal when you click the Email Testing button located on the Email Builder page. 
Get a bird’s-eye view of your previews

Bird's eye view of email variations
Once you’ve rendered your tests, you can view your email across multiple scenarios—toggle between light and dark mode, compare mobile to desktop, and preview across multiple email clients to ensure the best possible email experience for your subscribers. 
Find discrepancies in a flash
Click on a specific email to view the original email next to the preview. This side-by-side comparison capability is exclusive to Stensul. It eliminates the tedious task of recording needed changes based on what you see in the test app and then making sure they’re addressed in the builder being used. Stensul lets you save time and avoid errors that can consume even more valuable time.

With side-by-side comparison, you can catch typos, address email resizing issues, adjust inaccessible content, check on branding and regulatory compliance more efficiently, and correct those and other errors faster because it all happens in Stensul. It lets you preview all relevant email delivery scenarios before clicking on the email’s details, ensuring the best possible experience for your subscribers.


Side-by-side Comparison screen

Seamlessly toggle between previewing and building
Stensul Email Testing lets you switch between edit and preview modes without shifting tabs or completing the HTML. This Email QA activity is handled at the front end, avoiding the panic that can come from errors uncovered just before hitting the send button.

This approach to testing improves your ability to catch typos, address resizing issues, and adjust inaccessible content before it arrives in your subscriber’s inbox.

#### Stensul launches Bring Your Own LLM, enabling customers to run their own LLM inside a governed workflow
New capability brings customers' own AI infrastructure inside Stensul's governance layer

NEW YORK, April 20, 2026 — Stensul, the Governed Creation™ platform for enterprise marketing teams, today announced the launch of Bring Your Own LLM (BYO LLM), a new capability that allows customers to connect their own proprietary or licensed large language model (LLM) to Stensul's governed templates and workflows. With BYO LLM, all AI requests in Stensul route through the customer's managed environment, so teams in regulated industries can adopt AI-powered content creation without stepping outside their approved AI environment.

BYO LLM keeps the Stensul creation experience identical for marketers — they work from production-ready templates assembled from approved modules and prompt AI directly from the template to draft copy, write subject lines, or rewrite sections. Because the template is already aligned to brand, compliance, and channel requirements, every AI-generated output lands in a structure that's ready for production from the start. This makes BYO LLM particularly valuable for financial services, healthcare, and life sciences teams operating under strict AI governance requirements.

The difference is under the hood: customers connect their existing LLMs — including OpenAI's GPT, Anthropic's Claude, and Google's Gemini — via major cloud providers, so each AI request is processed inside their managed environment, under their existing contracts and controls, and never leaves their environment. The output returns to the Stensul editor and enters the same governed workflow as any other content — brand guardrails, content validation, and approval workflows all apply — so teams get the benefits of AI-assisted creation without relying on an outside AI provider.

"Stensul has always been about speeding up creation by optimizing workflows and enabling more people to create without compromise on governance, brand, or compliance,” said Rachel Meranus, Chief Revenue and Marketing Officer at Stensul. "With the proliferation of AI, governance is even more critical. But we recognize that for many of our customers — particularly those in regulated industries — AI can only run through the models their organization has already vetted and approved. Bring Your Own LLM lets teams prompt their own approved model directly from a Stensul template, so the creation, governance, and collaboration still happen inside our platform — the only thing that changes is which AI is doing the generating."

Governance built in — wherever enterprise marketers work

BYO LLM reflects a broader design principle at Stensul: governance should follow the marketer, not the other way around. Enterprise teams don't work in a single tool, and Stensul is built to bring Governed Creation™ into the environments they already use.

Stensul's native Adobe GenStudio for Performance Marketing integration surfaces Stensul templates directly inside GenStudio's email creation flow, where marketers select a governed template as a starting point, prompt GenStudio to generate multiple draft variations with AI-generated content, and sync their chosen variant back to Stensul — where guardrails and approval workflows ensure it's production-ready before Stensul pushes the final HTML to an ESP for deployment.

Stensul's Figma plugin brings that same governed foundation into the design workflow. Designers select Stensul templates and approved modules directly in Figma, make visual updates in their preferred environment, and push work back to Stensul — where brand guardrails, approval workflows, and content validation pick up from there.

Across each of these integrations — AI systems, content platforms, and design tools — Stensul's production-ready templates serve as the common foundation: pre-built from approved modules, already aligned to brand and compliance requirements, and ready to enter a governed workflow the moment content is placed inside them.

#### Stensul launches Dynamic Content Assembly to turn AI-scale personalization into campaigns cleared to go live
Stensul brings governance to AI creation, audience logic, and review so more campaigns can go live

NEW YORK – August 4, 2026 – Stensul, the Governed Creation™ Platform for enterprise marketing, today announced Dynamic Content Assembly, a new suite of capabilities that helps large marketing organizations turn personalization strategies into governed, production-ready email campaigns without multiplying production work or risk. The suite brings audience logic from activation platforms such as Adobe and Salesforce into the campaign creation process without requiring marketers to work with customer-level PII. Teams can assemble the right content, logic, and code for each audience while marketing operations retains control over what is approved and sent to activation.

AI and customer data have made it possible to turn one campaign into hundreds or thousands of relevant experiences. But most enterprise operating models were built for one-to-many marketing. Every additional audience creates more versions to build, review, update, approve, and activate. The result is a growing gap between what marketing teams can create and what they can confidently put in market.

“Machine learning allowed digital advertising to target individuals at scale. AI now makes it possible to personalize the content of every email,” said Manlio Carrelli, CEO of Stensul. “But enterprise production and review processes weren't built for human-scale personalization. At machine scale, one bad match between audience, content, and code can put the wrong message in front of an entire audience. Stensul is closing that gap so enterprises can move toward individualized email without multiplying production work or risk.”

Dynamic Content Assembly connects personalization strategy to production. It gives campaign teams governed access to reusable audience logic, makes every resulting version visible during review, and produces code ready for activation across email environments. The initial suite includes:

 	Segment Sets turn proven audience and personalization logic into reusable building blocks. Teams can save, reorder, set defaults for, and lock groups of rules, reducing repeat work and preventing logic errors.
 	Stacked PDFs place every dynamic variation into one segment-labeled proof. Marketing, brand, legal, and compliance teams can review the full campaign in context instead of chasing separate files and screenshots.
 	Segment Management gives administrators one place to create, edit, and control segments across libraries and markets while campaign teams work within the structures operations has approved.

Together, these capabilities help enterprises move from a limited number of manually managed variations toward personalization at AI scale, without creating a separate production and approval process for every audience.
Governed Creation wherever campaign work begins
The release also extends Stensul's Governed Creation capabilities to Microsoft 365 Copilot and Adobe GenStudio. They join ChatGPT, Claude, Gemini, and WRITER as places where marketers can create conversationally using the templates, brand rules, and structural requirements already defined in Stensul.

Marketers working in AI tools can now create with the same approved email components used in Stensul and identify accessibility issues before content reaches review. Stensul makes these controls available through its MCP server, bringing approved components, permissions, copy requirements, and accessibility checks into tools such as Microsoft 365 Copilot and Adobe GenStudio. Human review and approval remain in place before the work moves into production.

Enterprise marketing teams can learn more at stensul.com. 
About Stensul
Stensul turns AI creation into campaigns cleared to go live. Its Governed Creation™ Platform helps enterprise marketing teams create campaign content inside the brand, compliance, accessibility, permission, workflow, and approval rules that determine whether it can reach the market. More approved campaigns go live, and less work gets stuck. Learn more at stensul.com.

#### Stensul Launches MCP Server Early Access Program
Today, Stensul announced the Stensul MCP Server Early Access Program, giving enterprise marketing teams a way to bring Stensul governance to more places where AI-assisted creation is happening, starting with email.

The reason this matters is simple.

Enterprises are spending heavily on AI tools, models, agents, and tokens. But for many marketing organizations, that investment is not yet translating into more campaigns shipped, faster launches, or more work reaching customers.

AI can generate content. The harder problem is turning that content into work that is on-brand, compliant, accessible, approved, and ready to go live.

AI is turning the creation problem into a shipping problem. See how Stensul solves it.
Why this matters now
AI is expanding who and what can create.

A marketer may draft copy in an AI tool. A designer may start from a brief in Figma. A business user may ask an agent to generate a campaign variation. More tools, more people, and more agents can now participate in creation.

That creates real leverage. It also creates a new operating challenge.

In enterprise marketing, especially in high-volume or highly regulated environments, work has to meet real standards before it reaches the customer. Brand rules matter. Compliance matters. Accessibility matters. Approval paths matter. Release processes matter.

The teams that win with AI will not simply be the teams that generate the most content. They will be the teams that can turn more creation into more approved work that reaches customers safely.

That is the problem Stensul was built to solve.
What Stensul MCP does
Stensul MCP is built on the Model Context Protocol, an open standard that enables AI tools and agents to connect with external systems.

With the Stensul MCP Server Early Access Program, customers can begin connecting supported AI tools and agents into Stensul’s governed creation layer. Starting with email, AI-assisted work can move through the templates, modules, brand rules, compliance logic, accessibility checks, and approval workflows required to ship enterprise marketing content safely.

That means AI-assisted creation can happen inside the controls required to ship, rather than outside them.

For practitioners, that can reduce the gap between an AI-generated draft and production-ready work.

For marketing leaders, it answers the bigger question: how does the organization adopt AI without losing control over brand, compliance, and execution? See governed AI creation in a live demo.
The connection is only one piece
There is a lot of attention on MCP as a standard for connecting AI tools and agents to external systems. That matters.

But in enterprise marketing, the connection is only one piece. What matters is what the agent can do once connected. What rules does it follow? What templates can it use? What brand, legal, accessibility, and approval requirements shape the work before it reaches review?

That is where Stensul is focused.

“MCP has become a key standard for AI integration across martech. What’s exciting is that it’s moving beyond raw data access into higher-level marketing services and intelligence — the workflows, guardrails, approvals, and governance that determine whether AI-generated content can actually be shipped,” said Scott Brinker, analyst at chiefmartec. “Stensul’s MCP Server points to where enterprise martech is headed: AI agents operating not outside the system of control, but inside it.”

Stensul is the governed creation layer for the AI era, where business users, AI tools, and agents can all create inside the controls required to ship.
Extending governance to where creation happens
Stensul helps enterprise marketing teams create and ship email and landing pages with the controls large organizations require.

Customers can bring approved LLMs into Stensul, connect design work through the Stensul Figma plugin, integrate with workflow systems and email service providers, and make Stensul templates available inside Adobe GenStudio for Performance Marketing.

Stensul MCP extends that strategy to AI-assisted creation outside the Stensul interface. As creation moves into AI tools, agents, design platforms, and LLM workflows, Stensul brings enterprise governance to those surfaces so teams can create more while keeping control over what goes live.

For customers, the value is straightforward: turn AI investment into shippable marketing work, let more business users and agents contribute without losing control, and extend the Stensul foundation they already trust into AI-assisted creation. Want to see what that looks like for your team? Request a demo.
The Early Access Program
The Stensul MCP Server Early Access Program is open today for builders and innovators inside enterprise marketing organizations designing how AI-era marketing execution should work.

If your team is rolling out AI agents in marketing workflows, or deciding where governance needs to live before AI-created work reaches customers, we would like to build with you.

Request access here.

You can also see Stensul MCP live at Salesforce Connections, June 3–4, in Chicago at Booth #411.

The work has moved. The governance moves with it.

 

#### Stensul named to 2022 Deloitte Technology Fast 500 list of fastest-growing North American companies
Stensul, the platform for collaborative email creation, was ranked one of the 500 fastest-growing technology companies in North America by Deloitte. The list includes companies in technology, telecommunications, life sciences, fintech, and energy in North America that reported outstanding growth rates over the last few years.

Everyone at Stensul is rightfully proud to be named a Deloitte Fast 500 company for the second year in a row. This accolade reflects our determination and hard work to be the best we can be as a company, while continually increasing and proving the value that our Stensul Email Creation Platform™ provides to customers.

In addition to the value delivered, this award reflects the faith and trust our customers have placed in us to help them solve their most demanding email creation challenges. We would not be one of the 500 fastest-growing companies in North America without their continued support. We cannot thank them enough.

When disclosing this year’s Fast 500, Paul Silvergate, Deloitte’s Vice Chair and U.S. technology sector leader noted, “Each year I am in awe of the immense talent the Technology Fast 500 rankings reveal, confirming the winners’ relentless pursuit of creativity and their ability to solve real-world problems that benefit us all.”

In so many ways, Silvergate’s observation reflects Stensul. We’re an amazing team working tirelessly to help the workhorse of marketing—email—work even better by helping the overwhelming majority of companies create emails in hours, not weeks.

The Fast 500 is also meaningful because it takes into account how well a business is managed. On that, Christie Simons, Deloitte’s partner and industry leader for technology, media, and telecommunications within Deloitte’s audit and assurance practice, commented, “Representing all facets of technology, the Fast 500 winners have shown they not only have the vision but can also expertly manage their companies through rapid growth.”

Stensul continues to grow rapidly, and is always looking to connect with talented candidates for our open roles. If your team suffers from slow and painful email creation efficiencies, please connect with us to learn more or check out our eBook, An introduction to efficient email creation.

#### Stensul names Manlio Carrelli  Chief Executive Officer
NEW YORK — May 11, 2026 — Stensul, the Governed Creation™ Platform for enterprise marketing teams, today announced the appointment of Manlio Carrelli as Chief Executive Officer, effective immediately. Carrelli succeeds Noah Dinkin, Stensul's founder, who is stepping down from the CEO role after more than a decade leading the company he founded and built into the leading platform for Governed Creation™ for enterprise marketing. 

Carrelli joins Stensul at a pivotal moment for the enterprise marketing technology industry. As AI rapidly accelerates the volume and velocity of content creation, enterprise marketing teams face unprecedented pressure to move faster without compromising brand integrity or compliance — the very challenge Stensul was built to solve. Carrelli will lead the company into its next chapter of growth as AI reshapes how enterprise marketing content is created, governed, and delivered.

“Stensul is in the right place at exactly the right time,” said Carrelli. “As AI proliferates content creation across the enterprise, governance and compliance are no longer optional — they are mission critical. Stensul has built the category, earned the trust of some of the world's most demanding brands, and created a platform that solves a real and growing problem. I am thrilled to join this exceptional team and eager to build on the foundation Noah has established.”

“Founding and leading Stensul has been one of the most meaningful experiences of my life,” said Noah Dinkin. “I’m proud of the team we built, the customers we partnered with, and the role Stensul has played in helping enterprise marketing teams move faster with greater control. I wish Manlio and the entire Stensul team continued success.”
Experience for Stensul’s next chapter
Carrelli brings deep CEO and senior management experience across AI and enterprise software in public and growth-stage companies. Over the past decade, he has helped lead multiple AI-driven product and business transformation efforts and has also served as a CMO, giving him a strong grounding in marketing software and customer-facing workflows, including for regulated enterprises.

Most recently, he served as CEO of CB Insights, an AI-powered predictive intelligence platform for large enterprises. Earlier, he held senior management roles at LivePerson and Intermedia, spanning customer engagement, digital commerce, and contact center software.
Building on Stensul’s foundation
"The work Noah and the Stensul team have done is remarkable — they built a strong foundation and defined an important category," Carrelli added. "The opportunity now is to help customers move faster and ship with greater confidence as AI reshapes enterprise marketing. Stensul is well positioned to become the governance and compliance layer large organizations need to create boldly, scale responsibly, and realize the full promise of AI.”

“Manlio is the right leader for this moment in Stensul’s journey,” said Caitlin Vorlicek, Partner, Sageview Capital. “He brings the operational excellence, growth experience, and deep AI expertise that will accelerate Stensul as AI reshapes marketing and raises the stakes for governance and compliance. On behalf of the board, I also want to thank Noah for his vision and leadership in building the company over the past decade."
About Stensul 
Stensul is the Governed Creation™ platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. With AI-assisted creation, real-time collaboration, built-in guardrails, and seamless integrations, marketers reduce campaign creation time by up to 90% and eliminate manual rework and review bottlenecks. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. Learn more at stensul.com.

# # #

 

Media Contact

press@stensul.com 

 

#### Stensul Partners with Adobe Workfront to Integrate Platforms
We announced today that Stensul has partnered with Adobe Workfront to integrate the Stensul Email Creation Platform with Workfront's proofing and workflow platform.  This partnership will enable email creation teams to build emails in Stensul, then manage the email asset review and approval process within their existing Workfront account. With the new Workfront integration add-on, companies can bring together email creation and work management platforms to support digital transformation across the enterprise.

Stensul will be talking about the new integration and recently released Email Creation Maturity Model at the Workfront LEAP conference on June 24th. With the Workfront integration add-on, Stensul users can:

 	Quickly and easily build their emails in Stensul and send them to Workfront for review and approval.
 	Easily make edits in Stensul based on feedback from the review process, and then return the email back to Workfront for final approval.
 	Finalize the email in Stensul and submit to the email deployment platform.

This new integration add-on is generally available today for Stensul and Workfront clients. You can read more about the integration here. For Workfront users not working with Stensul, please reach out to see the platform in action.

You can read the press release here.

#### Stensul raises $34.5M for its Marketing Creation Platform that lets enterprises create emails, landing pages, and other assets efficiently
Marketing teams today are expected to produce a high volume of content quickly that can be used across a growing number of channels. To do so, organizations turn to tools that will allow them to collaborate on and streamline the development of creatives. Stensul is a creative generation platform that automates the creation of marketing assets with a focus on email marketing and landing pages. The platform can be used for teams between 3‒3000 in size to collaborate in real time with guardrails in place to ensure that all assets developed are consistent with brand guidelines and compliance requirements for heavily regulated industries. Stensul is integrated with popular martech, email, and storage platforms, ensuring that workflows are seamlessly integrated into an organization’s existing stacks. Founded in 2016, the company works with leading clients like BlackRock, Equifax, Siemens, Reuters, and Cisco to drive down the time it takes to produce email campaigns while also improving email performance.





AlleyWatch caught up with Stensul CEO and Founder Noah Dinkin to learn more about the business, the company’s strategic plans, its latest round of funding, which brings the company’s total funding raised to $57.5M, and much, much more…

Who were your investors and how much did you raise?

The funding round was led by Sageview Capital and includes existing investors U.S. Venture Partners (USVP), Javelin Venture Partners, Uncork Capital, and Lowercase Capital, along with participation from new investor Edith Harbaugh, LaunchDarkly’s Executive Chair and Cofounder.

$34.5M was raised in this round, which was a Series C.

Tell us about the product or service that Stensul offers.

The Stensul Marketing Creation Platform empowers marketing organizations to create marketing assets, like emails and landing pages, easily and efficiently. Reduces the time it takes to create such assets by as much as 90%. It’s no-code/low-code approach allows even novices to quickly produce high-quality marketing assets that are always on-brand by virtue of the platform’s robust, programmable guardrails.

What inspired the start of Stensul?

I was involved in email marketing and felt that there had to be a better way than the complicated, time-consuming, and costly process I was wrestling with and that the overwhelming majority of markets continue to use today.

How is Stensul different?

Instead of taking two weeks or more to get a marketing asset like an email out the door, the Stensul Marketing Creation Platform lets you do it in minutes. It allows for democratized creation and centralized control to ensure brand standards and regulatory compliance are maintained.

What market does Stensul target and how big is it?

Stensul pursues B2B and B2C companies of the enterprise and mid-market size. The market size can be framed in terms of billions of dollars.

What’s your business model?

It’s a SaaS model with direct sales.

How are you preparing for a potential economic slowdown?

We are extremely careful in how we manage our finances—even with a new round in hand—and like our platform, we drive efficiency throughout our company. Members of Team Stensul work smart and efficiently.



What was the funding process like?

The funding environment, as anyone will attest, has been difficult. However, we found supportive investors who were 1) human and 2) aligned with our growth vision.

What are the biggest challenges that you faced while raising capital?

Having people see the market we see and that our approach is demonstrably viable.

What factors about your business led your investors to write the check?

Our approach is being embraced by a growing number of companies that are seeing massive benefits by using the Stensul Marketing Creation Platform.

What are the milestones you plan to achieve in the next six months?

Accelerate the transformation of marketing creation among enterprises where the need to change from the status quo is greatest.

What advice can you offer companies in New York that do not have a fresh injection of capital in the bank?

Continue to believe in your vision. Execute flawlessly. Take care with how you get and spend money day-to-day.

Where do you see the company going now over the near term?

Seeing our footprint grow with existing enterprise customers while gaining new relationships with other players in their categories. For example, Stensul currently works with five of the top ten U.S. banks. Our experience in that area will be very useful.

#### Stensul starts off the year on a high note: Named to "Best Places to Work” List by Built in NYC
It's always a good feeling to start off the year with good news. Built In, a professional organization serving the enterprise and startup technology community, announced its list of the 50 Best Small Places to Work in NYC for 2021 and stensul made the cut. As the leader of a fast-growing tech startup where we put an immense amount of focus on making stensul an incredible place to work, it feels great to have this kind of recognition.

Built In's Best Places to Work list ranks companies on compensation data and benefits and culture programs. This year, Built In updated its ranking algorithm to more heavily weigh two criteria: Commitment to DEI (diversity, equity and inclusion) initiatives and remote work opportunities, both issues stensul takes very much to heart. More than ever before, we are striving for representation at all levels of the org, and working to create an environment where people of all backgrounds feel like they truly belong through workshops, education, and inclusive employee programming.

According to Built In CMO Sheridan Orr, "The 2021 winners show a commitment not just to creating meaningful cultures, but to delivering talent needs as they change in a dynamic landscape."

When stensul was founded, I wanted stensul to be the most rewarding place someone has ever worked. I believe the best way to succeed and build an important, enduring company is to create an environment that attracts and retains top talent. The only way we can achieve what we’re trying to do is as a team. Being named to Built In's Best Places to Work list proves we're doing something right as an organization.

The bigger news here: we're growing! We’re hiring in nearly every area of the company, and the best part is you will get to work with an absolutely incredible group of colleagues. You can see the full list of open roles on the Careers page of our website. Feel free to apply online or connect with one of the awesome folks within stensul to ask what it’s like to work here. We hope to have you join the team!

#### Stensul Talks: Crystal Ledesma
Welcome to Stensul Talks, a semi-regular series where we interview thought leaders and practitioners in the world of email marketing. This week: Crystal Ledesma, Senior Visual Designer and Developer, Email at Zillow Group. ‍Stensul: So, how did you get into email design? CL: Like most people, I fell into it by accident. I was working as an administrative assistant in the past, had just finished studying to be a web developer and designer, then met someone at Salesforce Marketing Cloud who was looking for an email developer… and that was that. I never switched back to web. Stensul: What’s the most interesting part of email design? CL: Building design systems around email. How do you even start to design an email when you’re dealing with so many different formats, screens, apps, and contexts in which an email is going to be seen? Who is the audience? What is the brand look and feel? Take all of that, mix it all together, and then determine reusable modules and components to establish the brand email designs and thus the system. Such a variety of questions and needs, extremely challenging and interesting!Stensul: How do you go about designing an email for so many different people and contexts? CL: My go-to when designing an email on an individual level, is to consider the audience first; learning where they are -- are the majority using iPhone etc... and hitting the top five (systems) before I even start.  That helps me understand what I can even do in the first place. So I’ll focus on designing emails for those top five, but I keep in mind progressive enhancements (on other systems), while remembering that some users are on Outlook desktop. The question is whether it’s worth doing progressive enhancements on tight timelines, or are we doing this at baseline. Stensul: So what’s your day-to-day look like? CL: It’s a little bit of everything, usually on a very tight schedule (laughs). Going behind the curtain, building design systems, then breaking them apart into pieces, because we were sending so many emails and I’m the one person on my brand who knows how to dev things to get them out the door. If I don’t build these systems, we’re not going to grow. Stensul: What do you think about introducing dynamic content or interactivity? CL: On the business side of the house, we don’t use too much dynamic or interactivity because (most of the users) are on Outlook desktop. We might do something like a countdown clock, or a little more fancy with the animated gif, but nothing too major. Some agents are on teams, others are lone wolves, so they really like to see themselves in their work. Stensul: Talk about using digital asset managers to assure that the company is unified from a branding perspective across all channels? CL: We have an internal brand team whose sole focus is setting those tool kits, so they set a lot of that at the highest level. Then there are design groups on the consumer side and the business side - so there’s a lot going on each design group leadership and so (DAMs) are useful in seeing where there are gaps where users need to refine. Stensul:  Talk about accessibility issues — can they be largely solved through content-type, alt text, that kind of thing?CL: There’s a two part answer to that. We designed a system so that came really naturally -- we can build from the ground up and never have to go into a campaign level. We already have the standard table role presentation as a default, which helps. Then you have to be thoughtful about h-tags and p-tags, and a myriad of other accessible code which also becomes the default. On the design side we work with an internal brand team, making sure they’re thinking about whether the contrast is there for accessibility, or around the color they see in different contexts, and so on. Stensul: How do you anticipate supporting things like voice? CL: It’s not something we focused on quite yet — we move so fast that even though it’s on our list to explore and we do make an effort to set accessible defaults, we aren’t actively testing for it with everything we send.  A few people are pioneering exploring voice - and it’s very interesting, just in terms of how you design systems, testing the screen reader, users with accessibility needs, things like that.  Stensul:  What issues do you find around compliance? CL: We don’t have official processes in place for that, and being in design leadership for email, I poke the bear constantly (laughs).  I can make design decisions on my own, but I need to make sure it’s all legal. Stensul: What are some of your email pet peeves? CL: I don’t know the official term for it — but I hate when companies try to make an email seem like it’s a transactional when it’s actually marketing. Like an Account Alert -- that reminds me of  something I’d get from my bank, and so now I’m worried about what is this… but then it turns out it’s a marketing message.  Stensul: Whose emails do you really like?CL: Uber does email very well, Lyft are really good too — clear information, easy to skim, never confused about it, and designs are aesthetically pleasing. InVision emails are always very clear, beautifully designed, really thoughtful use of transparencies to make layout look seeped into the hero. They do lovely work. Learn more about Crystal’s tips for building the perfect marketing email by downloading our ebook, Stensul’s Guide to Marketing Email Design.And check out Crystal and more in our webinar on scaling your email marketing through design systems right here.

#### Stensul's Guide to Using Special Fonts in Marketing Emails
When sending an email, you can’t just use any old font that looks nice and call it a day. Email marketers should be familiar with web safe fonts, the fonts that are optimized for use on webpages and have historically been used to craft landing page and email copy. In the early days of web development, there were only a few web font options, like Arial and Times New Roman. But as designers have begun to increasingly embrace the importance of cultivating a unique brand style, more and more web fonts have become usable for emails.

To learn which fonts are best for emails, let’s break if down a bit.
What’s the difference between web fonts and web safe fonts?
Essentially, a font is considered “web safe” when it is universally recognized by computers, browsers, and operating systems. They’re the only fonts that are guaranteed to be recognized across all common systems. You’ll recognize these fonts like Georgia, Courier, Veranda (and the two mentioned above) as fonts that are automatic options whenever you’re typing in a word processor or email program. Because they come by default on every computer, you can assume they will have universal support by the recipients of your emails, and there shouldn’t be any issues.

Web fonts, on the other hand, are not automatically installed in every computer and operating system, but are designed specifically for use on web pages. They’re a CSS feature that can be encoded to download in tandem with your web page or email -- in other words, when a user opens your web page or email, the web font will load along with the rest of the design aspects. A user will not realize this is happening; to your audience, there’s no distinguishing difference between web safe and web fonts besides the look and uniqueness of the text.

Designing web fonts means that your team has more options of text stylings to use, helping differentiate your brand from competitors. Web font services like Adobe’s Typekit and Google Fonts are great places to look for downloadable font options. With any web font service, make sure that the End User License Agreement (EULA) includes using the fonts in emails, not just web pages. Which brings us to an important point:
What do I need to know about using web fonts in emails?
Besides making sure that the licensing agreement for the font includes emails, you’ll need to know how to embed web fonts into your emails -- unless you use an email creation platform that handles this for you. If you want to save the time and headache of setting up your email code to support web fonts, we recommend chatting with a stensul expert about how our solution makes this really easy for you.

If you need to create custom emails before adopting a creation solution, there are three ways you can use web fonts into your emails:

 	Use @import by plugging @import url’([insert the font’s URL here]’); into the <head> of your email, inside <style>. The web font source you use will give you the font’s URL to insert into your code.
 	Use <link> by inserting this code in the email <head>: <link href=’[font URL goes here]" rel="stylesheet" type="text/css">.
 	Use @font-face by coding this equation inside <style>:

@font-face {

font-family: '[font title name]';

font-style: [normal, bold etc];

font-weight: 400;

src: local('[font name-style]'), url([the font’s URL];

As you can see, @font-face is the most complex embedding method and therefore has room for the most error, but it’s considered the most bulletproof way to ensure your web font will load quickly and correctly with each email open.
Why you need a fallback font
A fallback font is a web safe font put in place for users whose browsers don’t support web fonts. Having a fallback font in place is imperative so that all of your users are able to read your emails, regardless of their how ancient their email client might be. Every email client has a default web font -- Gmail uses Arial and Outlook uses Calibri, for example -- but you can supply a list of preferred fallback fonts in case you don’t like the default font options.

For example, if you code your font to look like this:

font-family: 'Merriweather’', Times New Roman, serif;

Email browsers will automatically use Times New Roman if they don’t support the font Merriweather. If for some reason they don’t support Times New Roman either (which would be strange, since it’s web safe), you have a fool-proof safety measure in place by instructing your email to then be read in the browser’s default serif font.

Naturally, your designers will want to choose a fallback font that fits most closely with the design, so stick with either a serif or sans-serif motif (you wouldn’t use Veranda as a fallback for the serif Merriweather in the example above), and try to ensure that the x-height is similar across your font choices. CSS Font Stack has a helpful fallback font guide to turn to, including information about which operating systems recognize which fonts.
Outlook specifications to keep in mind
As plenty of email marketers know, Outlook often presents its own set of typography challenges that are important to keep in mind, since it remains a highly-used email client amongst enterprise organizations.

While Microsoft’s 2019 Outlook update will recognize fallback fonts, any version older than that will default any non-secure fonts to Times New Roman. If you don’t want your emails to show up in a serif font (specifically Times New Roman), you’ll have to use an Outlook-specific hack. Use:

<!--[if mso]>

<style type=”text/css”>

.fallback-font {

font-family: [insert preferred fallback font here], sans-serif;

}

</style>

<![endif]-->

In the above example, Outlook will substitute Times New Roman for your chosen fallback font, resorting to a default sans-serif font if necessary.
Let’s not forget about brand governance
The web fonts your organization uses for email should be recognizable from your web pages to ensure that your audience associates your emails with your brand. Having clear and consistent font choices is a key aspect of brand style governance, helping to differentiate your organization from competitors and provide a cohesive look to your content.

Looking for a solution that will ensure that your emails are built with unique, email-optimized web fonts? Schedule a demo with a stensul expert today.

#### Stensul’s biggest takeaways from Henry Stewart’s DAM and CreativeOps Events
Virtual events in the COVID-19 era are beginning to feel more and more normal -- or something close to normal, anyway. We were thrilled to virtually present at Henry Stewart’s Festival of DAM and Festival of Creative Operations events this year, and take part in some excellent conversations about how solution providers and team leaders can best navigate business operations in a remote world.

The first two event days were spent at Henry Stewart’s Festival of DAM which tackled, well, all things Digital Asset Management. DAM is a term used to refer to both the practice of managing digital assets and the technology built to facilitate this process. DAM systems serve users both as a library (a safe place to organize and store files) and a core processor for media files and their metadata.

Session topics at the Festival of DAM ranged from the difficulties presented by months in isolation to AI and automation, and we were honored to lead the discussion about why organizations should look for an email creation platform that works seamlessly with their existing DAM.
Why you need an email creation platform as well as a DAM
The world has changed rapidly this year. Email was already important pre-pandemic, but now email is a driving communication force more than ever. It drives the most ROI across marketing channels, and is without a doubt the most effective digital channel. Potential customers are three times more likely to convert via email than social and five times more likely to receive an organization’s message when reading an email, as opposed to a social post. When someone is reading their email, they usually show up ready to engage with things, whereas social is often conducive to mindless scrolling or “tuning things out.”

Despite the indisputable importance of email marketing, midsize companies tend to have 1-5 people on the production team with limited bandwidth for strategy or the ability to make efficient last minute-changes. You need to be able to send on-brand, ADA compliant, timely emails in today’s market: You need a DAM and an email creation platform built for integration.

Thankfully, “integration” doesn’t have to mean “needs actual software development” anymore. Creation solutions like stensul are built for integration with your ESP, and can grab images right from your DAM so you don’t have to continually use Photoshop in the interim.  Without an email creation solution, team members will have to pull assets from their DAM, then apply brand image governance rules and ADA regulations to each individual asset before importing it into the ESP. Visual assets might be shared through email or Slack if not every team member has access to the DAM. This takes far too much time and allows for risky margins of error. Using an email creation platform as part of your martech stack saves hours of additional design time, ensures that brand and ADA regulations are automatically applied to visual assets, and puts guardrails in place so only the appropriate team members are able to edit assets within the platform.

A streamlined tech stack = a more agile solution = an email creation program that’s appropriately adaptable for whatever the world throws at your organization.
Creative operations in uncertain times
Day three of the Henry Stewart event week brought us to the Festival of Creative Operations. Now, we know that as an email creation provider we can sound a bit biased when we harp on the importance of strong email campaigns, but don’t just take our word for it: Keith McLeod, Executive Director of Marketing Operations at The New York Times, echoed our emphasis on the importance of a strong email operation, reporting that the publication is “always innovating when it comes to our email campaigns, specifically.”

We also took a look at how enterprise operations should approach collaboration in order to find efficiencies in their email creation process. Communication is a huge efficiency factor: Before every new email campaign, the internal comms process should be clear and direct. Instead of searching for assets and information in email or Slack channels, communication should be streamlined through your email creation platform, and every team member should understand exactly what their role is in the creation process of each email to avoid confusion, time delays, and some team members taking on more work than necessary. The stronger the communication, the more efficient and agile teams can be.

With any martech solution, it’s ultimately important to keep ease of adoption in mind. As our own Mike Zusel said in his session, “If people don’t use it, it doesn’t matter what features are actually there.”‍
Productivity lessons from a pandemic
Last but certainly not least, we’d like to leave you with some of our favorite pieces of food for thought from the Optimizing Productivity in 2021 – Learnings from 2020 (so far) panel that we sat on.

Mike Zusel mentioned the importance of agility again: “No one could have predicted this major digital pivot, and we all had to adapt quickly.”

Another excellent takeaway came from Nick Fitzsimmons, Sr. Director of Sales Solutions at Celtra, who reminded viewers to “lead with empathy.” Remind folks to take PTO, even when they’re working remotely and even if they’re not actually able to travel.

Lindsey Hawkins, Group Business Director at ICP, reminded leaders to be intentional with your meetings, and review roles and responsibilities so any remote work confusions or misunderstandings don’t impede your progress.

In order to work effectively and prioritize in the current environment, we recommend always taking a step back before diving in. Define your objectives and expectations -- this sort of communication is more important than ever when working. Find tech that improves processes, and dictate how you use which tech channels, what belongs where. What warrants an internal email vs. a Slack message, for example?

You can never be too clear with communication, but streamlining internal comms processes is more essential than ever to making sure every team member is functioning to the best of their ability with the tools they need to succeed in a constantly changing environment. We look forward to implementing these takeaways and seeing what next year’s Henry Stewart events have in store (maybe they’ll even be in person)!

#### Stop waiting on web: how marketers can launch landing pages at speed
As a marketer, you’ve been here: you have a brilliant campaign concept, a tight offer, and a window to test. But launch day comes, and you’re stuck in a queue waiting on web dev or wrestling with rigid ESP templates. Deadlines slip. Momentum fades. That friction kills your agility.

What if marketers could build, launch, and optimize landing pages faster — while still ensuring brand, compliance, and quality standards are met? That’s the promise of Stensul’s Landing Page Builder: speed, control, experimentation, all in the hands of marketing.
The traditional landing page workflow is a drag on momentum
For many organizations, landing page creation still follows a handoff-heavy process:


 	Marketer briefs landing page
 	Design team mocks page
 	Developer codes page or integrates into CMS
 	QA / legal / brand reviews
 	Rework cycles
 	Launch

Each handoff introduces delay. Each feedback loop eats hours. If content changes midstream, you're back in the queue. And if your ESP or MAP has its own limited page builder, you’re stuck wrestling with rigid layouts and disconnected workflows.

In enterprise settings, these inefficiencies compound fast. Teams report spending 10 to 20 extra hours per campaign building basic landing pages, time lost to hand-coding, review cycles, and rework. For more complex use cases, it’s not uncommon for a single page to take up to five days. One marketing team shared that using a popular ESP landing page builder took two and a half days to get right due to “fiddling and faffing and moving.” Another team clocked 10.5 hours just on build and QA per page.

That margin of delay doesn’t just slow you down, it stifles experimentation, shrinks campaign velocity, and keeps marketing teams tethered to dev resources.
What “speed” really unlocks (beyond fast builds)
Speed in campaign creation isn’t just about building pages faster. It changes how marketing teams operate.
When landing pages can be launched quickly and confidently, teams gain the ability to:


 	
Test more messaging, offers, and layouts

 	
Respond quickly to market changes or promotions

 	
Run more experiments and learn faster

 	
Keep email and landing page experiences tightly aligned


Campaign velocity becomes a strategic advantage. Instead of waiting for campaigns to launch, teams can focus on optimizing performance and driving results.

How Governed Creation™ enables faster landing page creation
Stensul brings landing page creation into the same Governed Creation™ workflow used for email campaigns.
Rather than relying on disconnected systems and manual handoffs, marketing teams build landing pages inside a structured environment designed for collaboration, speed, and compliance.
Here’s how it works.
No-code page creation
Marketers can assemble landing pages using modular components and templates without needing to write HTML or wait for developer support.
Embedded brand and compliance guardrails
Templates enforce brand standards, accessibility rules, and structural guidelines during creation — helping ensure pages are compliant before they reach review.
Unified creation for email and landing pages
Teams can build emails and landing pages in the same workspace, maintaining consistent design and messaging across campaigns.
Collaborative workflows
Comments, version history, and approvals happen within the same environment where pages are built, improving visibility and reducing revision cycles.
Connected integrations
Landing pages connect with marketing automation platforms, CRM systems, and analytics tools so campaigns move smoothly from creation to launch.
The result is a faster, more predictable workflow.

Real wins, real impact
Let’s imagine two scenarios:



Metric
Traditional Workflow
With Stensul


Time to launch
5–7 days
3–8 hours


Number of landing pages/month
4

12+



Error / rework rate
15%
2–3%


Campaign cadence flexibility
Low
High



Instead of waiting on handoffs or troubleshooting formatting issues, teams can focus on improving campaign performance.
Faster creation leads to more experimentation — and ultimately stronger marketing outcomes.

Marketing shouldn’t wait in line to launch campaigns
Landing pages are a critical part of modern marketing campaigns. But when they live outside the core marketing workflow, they slow everything down.
Governed Creation™ brings landing page creation back into the marketing process — embedding guardrails, collaboration, and structure directly into the creation environment.
The result is faster launches, fewer bottlenecks, and more opportunities to test and optimize campaigns.
When marketing teams don’t have to wait on web development queues, they gain something even more valuable than speed: The ability to move confidently.
Request a demo today.

#### Struggling to adopt an agile approach? Your team may not have the right tools
The number of marketing organizations looking to adopt agile approaches has grown exponentially this year.  As an agile email creation platform, we know firsthand the boost agility can bring to any marketing function, but we wanted to find out more about the reasons marketers are adopting agile approaches, the barriers they're facing when doing so, and how agile practices are impacting their results -- so we turned to one of the foremost agile marketing experts.

Andrea Fryrear is the co-founder of AgileSherpas, an agile marketing training and consultancy firm. She said her team has trained three-times as many groups during October than it did during the same time period last year.

"That's representative of most months since April," said Fryrear, "Covid made marketers realize that their annual plans and pre-allocated budgets weren't cut out to handle the unforeseen volatility of 2020, and that they needed to deliberately build rigorous agile systems that are built to deal with this kind of rapid change."

Before the pandemic sent U.S. businesses into a tailspin earlier this year, Fryrear's team conducted their third annual State of Agile report — partnering with Mantis Research to survey more than 600 marketers between December of 2019 through February, 2020. At the time, 41% of the respondents reported using an agile approach and 42% said they planned to implement agile methods within the next year.

Among the marketers who were currently implementing agile approaches, 66% had been doing so for three years or more.
Agile marketers are happy marketers
"The marketers I talk to who are working in an agile team don't ever want to go back to non-agile ways of working. They feel more connected to the work they do, more valued as an employee, and more committed to their organization," said Fryrear.

In fact, according to AgileSherpas' survey results, 75% of agile marketers are more likely than other groups to be satisfied with their work and the results they achieved.

Fryrear says agile teams are more productive and fast, but much of that is a lagging indicator of team cohesion.

"If we want our customers to be excited about the marketing collateral we produce, we should focus on building engaged, satisfied teams of agile marketers. Those are the folks who come up with innovative, customer-centric campaigns. It's really a win-win-win for marketers themselves, their customers, and the brands they work for."

When asked what the most important reason was for adopting agile practices, 58% of the agile marketers surveyed said they wanted to improve productivity and 54% said to enhance the ability to manage changing priorities. Others reasons included: Increase innovation, accelerate delivery of campaigns and improve project visibility.
The biggest barriers to adopting an agile approach
While the most common barrier to adopting an agile approach is lack of training or knowledge about agility, according to the survey findings, more than 20% of marketers reported they didn't have the right tools to support agile practices. In fact, compared to last year's report, more than three-times as many marketers blamed their delay in agile adoption on not having the right tools in 2020.


"There's a lovely old agile value of 'individuals and interaction over processes and tools' which I think remains totally valid. But within those statements we understand that the second item doesn't go away or lose value entirely," said Fryrear, "Having the right digital tools can either make agile run more smoothly or become a major impediment."

According to Fryrear,  if marketing organizations also consider the lean value of reducing waste in a system, tools become super important for getting that right.

"If we have to manually create and recreate email flows, or struggle to accurately segment a database and lose time checking lists, we aren't using that time to deliver value to customers. That's waste in our agile system. So while tools are never going to be a magic bullet that makes agility happen overnight, they are crucial elements in a high performing agile system."
When it comes to an agile, there is always room to improve
While agile approaches continue to deliver, over half of the agile marketers surveyed said they have room to improve, with very few reporting a "high level" of competency when it comes to agile maturity levels. Still, according to AgileSherpas' report, more than 80% of the agile marketers surveyed reported their team could handle fast-paced work, was aligned with the organization's vision and could take advantage of emerging opportunities.

The top benefits marketers gained after adopting agile? More than 50% reported faster time to get things released, more productive teams, more effective prioritization of work and the ability to change gears quickly and effectively based on feedback — all tactics that have become a priority this year.


"The pandemic has accelerated agile adoption enormously," said Fryrear, "A few studies from groups like Gartner have already pointed toward the trend this year and we're going to be asking about it specifically in the 2021 State of Agile Marketing report which is due out in March 2021."
How to increase agile maturity levels
For the teams looking to improve their agility, it may be worth taking a look at the biggest barriers identified by AgileSherpas' report. For example, the most common barrier — lack of training and knowledge — can be resolved with the right resources and agile coaches.

For the teams that lack the right tools, doing due diligence to find platforms that enable agile practices can drastically impact your team's overall productivity, efficiency and quality of work.

We've seen it happen: stensul's clients have cut email creation times by as much as 90% because our platform was developed to deliver an agile environment for email creation. Enterprise marketing organizations have been able to increase the number of emails they send without adding more staff or resources.

If you'd like to determine your agile maturity level when it comes to email marketing, be sure to check out stensul's Email Maturity Model white paper — a comprehensive guide to assess your email programs and agility levels.

You can find AgileSherpas' full report here: 3rd Annual State of Agile Marketing Report.

#### The #1 Marketing Ops Team Challenge & How To Solve It
A strong majority of survey respondents (68%) named email marketing as the most time-consuming of all marketing tactics, ranking it no. 1 or no. 2, just behind analytics and reporting. In many cases, this is attributed to companies still using an antiquated and cumbersome email creation process. Sound familiar? Let’s explore why your email creation could be taking so long.
1. Every team is different, and there’s no standardized process for moving things along


‍‍‍Image by Pixabay.com
There are a few key players usually involved in email creation: copywriters, designers, developers, and marketers. Add a couple of managers and curious stakeholders and you can see how a single campaign can get stuck in limbo.

A lack of process means that best practices for email creation can be hard to find and even harder to implement. When working with one team, you might use long email chains to get approval on multiple drafts. For another, they might walk over to your desk to talk it through.

Some companies also lack a marketing operations function, which can be a huge boon for managing the email marketing stack and finding efficiencies. Even when there is an operations team, its role and purpose is probably still taking shape—survey respondents listed close to 50 different job titles when asked about their team members, indicating a lot of variation within teams.
2. There are multiple departments involved, and they’re busy


‍‍‍Image by Paul Bence on Unsplash
Emails aren’t made in a bubble. To get the job done, it takes teamwork.

You may need approval from your marketing manager 2,000 miles away, require creative assets that only your graphic designers have, or need the development team to insert link tracking codes. This can make it hard to stick to your deadlines, especially since you’re not the only one asking other teams for help.

This back-and-forth coupled with departments’ other priorities (email is only part of their jobs) can bottleneck production and slow down reactive email marketing to a grinding halt. Beyond learning to design and code themselves, marketers are often at the mercy of their creative and tech-savvy colleagues.
3. Your tech stack just isn’t built for a global brand


‍‍‍Image by Slava Bowman
You might be using Slack or Asana to delegate tasks, but email creation requires a step further for collaboration.

Your chosen process and tech should work together to cut down on time and back-and-forth as much as possible. If you’re not taking that into account, you have a problem.

Go back to square one with your marketing operations team—it’ll take a close look at how the moving pieces fit together and will look for ways to optimize. Aim to automate as much of the creation process as you can: HTML generation, link checking and email responsiveness, to start.

Another good question to ask: Does your tech stack and creation tools make it easier or harder for global team members to collaborate?

When it comes down to it, email creation doesn't have to be a complex process with so many moving parts. There are many benefits to centralizing creation within a single platform, the biggest being more time back on your plate.

You want to focus on more pressing initiatives? You got it.

#### The 5 Key Players on Your Email Marketing Team
Ready to take your email marketing team to the next level with some serious talent? It’s about damn time.

Really Good Emails found that 80% of email teams are three people or less; “Overall, and un-shockingly, it seems like email is something that gets pawned off on too few people as a job add-on rather than a dedicated role.”

Of those surveyed, 57% entered email marketing because a new position required that they work on emails; 19.5% had some previous coding, design, copywriting, or analytical skills which they volunteered; and 15.2% were forced into it by their boss.

Email marketing is too important a demand generation tool to simply relegate to whoever’s free on your marketing team. So what critical email roles should you invest in? Well, you’ll need a...
Strategist/Project Owner 


Image by JESHOOTS.COM on Unsplash
This is basically the person that’s on the hook for results. They need to understand the ins and outs of your email marketing metrics and the wider marketing KPIs you’re working towards.

This email marketing leader will need a holistic view of your email marketing campaigns and how they contribute to your marketing team’s goals. This person should work closely with the marketing team’s leader to implement long-term campaign mapping and planning.
Copywriter


Image by Jelleke Vanooteghem on Unsplash
This’ll be your wordsmith. They’re responsible for every single piece of copy in your emails, from subject lines to headings, body copy, and call-to-actions.

No copy should be included in an email that hasn’t been triple-checked by your copywriter. They’re the gatekeeper, and you’ll be happy to have them when you avoid sending that email with the glaring spelling mistake in the subject line.

Some teams don’t have a dedicated copywriter resource and end up using a few different people to fill this void, which ultimately leads to bad copy going out.
Designer‍


Image by JOSHUA COLEMAN on Unsplash
You’ll also need a design whiz that ensure your emails look professional and on-brand.

Besides aesthetics, your designer should also understand how to design specifically for email, including for HTML or CSS styles.

They’ll be your style and creative gatekeeper, checking each email for branding consistency and overall look and feel.

This role could be part-time or freelance if your team doesn’t create that many emails, or utilizes modular email templates that can be easily customized by anyone.
Developer 


Image by Rick Mason on Unsplash‍
This critical role in your email marketing team will be responsible for data integrations, coding dynamic elements, and writing queries for segmentation.

Your developer may be responsible for building your emails, and hand-coding when necessary. They may also conduct email testing with tools like Litmus and EmailonAcid.

However, there may be a platform out there that could allow your marketers to build these emails without having to rely on developers (hint, hint, it’s stensul).
Campaigns/Operations Manager 


Image by Campaign Creators on Unsplash
This superstar brings all the above professionals together to ensure everyone stays on schedule.

They’ll create a timeline for the email’s production and send, collect the materials needed for the email (like copy from the copywriter and creative from the designer), go back and forth with the developer on the email build, and deploy the email streams to a set schedule.

For smaller companies, this role could include other duties like quality assurance, final approvals, performance tracking, and data analysis. They could also build out the email workflows, conduct A/B testing, and create landing pages.

The five champions listed above are all critical components of any successful email marketing team. Don’t sell yourself short, invest in the skills you need.

#### The 6 keys to an effective email brief
It should be obvious: Develop a good plan, implement it properly, manage it carefully, and solid results will come. Far too frequently, however, that logic isn’t recognized until it’s too late.

That’s especially true with an email program—whether it’s a single email or a lengthy series. The absence of an email brief, as a plan is called for this form of communication, is the equivalent of GIGO, or garbage in, garbage out.

That phrase was coined by an instructor during a programming class given in the 1950s. He admonished his students for thinking the room-sized computer would provide correct answers with incorrect input. He added, “If you start wrong, you stay wrong.”

If you’re involved in a deadline-driven, strategically important email effort, wrong is the last place you want to be.

An email brief takes into account all the steps everyone involved in the project need to take. Plus, it states why to take those steps as well as what information is needed so no one makes a misstep. After working with hundreds of marketers who created thousands of emails over the last five years, Stensul has determined there are six keys to an effective email brief:

 	Email structure
 	Introduction and background
 	Clear campaign objectives
 	Content crafted for the target
 	A timeline for all to follow
 	A call to action (CTA)

 
Email structure‍
An email structure is an overview of the project. It can be as simple as a Google doc or make use of project management software like Asana or Jira to lay everything out. Employ one structure for the brief. In other words, have one brief that works for and relates to all project team members. Keep in mind that although the brief needs to work for them, it also needs to work for you. Ideally it ought to reflect your style—from how you communicate to how you manage processes and people.‍
Introduction and background
‍An email brief should begin by answering the most important question: What is the goal of this email effort? Let the team you’re working with know why you want them to create some terrific emails. Make it all crystal clear. To that end, provide background to give team members some needed context.

The more “into” the project you can make the team, the better. Doing so tends to help them stay focused on the job at hand.‍
Clear campaign objectives‍
Whatever your email marketing program is centered around, you need to spell out goals in your email brief. Those goals have to translate into clear, measurable objectives. When it comes to program measurement, there’s a warehouse full of frameworks. Use what works for you and your team.

Using a one-off method for measuring success makes it virtually impossible to compare the email initiative you want to create with others that preceded it, however. That situation helps no one, especially your team who, like most of us, want to see progress and comparative performance.

It’s also advisable to make sure the goals you establish fit within your company's accepted measurement criteria.‍
Content crafted for the target‍
An effective email brief describes the intended targeted audience as fully as possible. Even if the audience was previously defined, don’t be complacent. Your objectives may be different from a prior effort. What's more, the people in your target audience aren’t static—they change. So keep the brief totally up-to-date. Further, it frames what the content in the email needs to be and what style of copywriting and graphic design will resonate best with that group.

The brief should include descriptive information about the target audience. Demographics and, even psychographics can help your team design in ways that hit your target exactly where and how you want to. The more texture you can provide, the more likely the email will strike a chord with the subscriber.

When you've clearly identified the target audience, your ability to create spot-on marketing and communications strategies soars. It means your design and copywriting duos can zero in on the points of potential pleasure or pain. ‍
A timeline for all to follow‍
Providing a clear project management timeline as a key part of your email brief can improve overall communication and keep your team members and shareholders in the loop. Such a timeline lets team members get involved and keep moving quickly.

A thorough and realistic timeline can alleviate a lot of stress and recenter a team's focus. Remember—your email brief serves as a guide to help team members navigate through this process. You don’t want anybody to get lost.

To make the entire marketing campaign less overwhelming, breaking the timeline into segments can help keep team members motivated. You can use this approach to track and analyze a project's progress at key milestones. Starting off your project with a timeline lets you make amendments periodically to stay on track.

This final section of your email brief should include a review of all managerial aspects of the email program. You can conclude your email brief by going over these major details again. It’s a great way to avoid misconceptions.‍
A call to action (CTA‍)
Creating an email without a CTA is a risk few can afford. And that’s why making sure to include a CTA is the sixth key to an effective email brief. Including a CTA helps to move the target along the customer journey and further down the sales funnel. It lets them know what it is you want them to do.

Including a CTA prompts subscribers to take action on whatever makes sense for the initiative. Just be sure to include the need for and desired type of CTA in your email brief. Surprisingly, it’s one of those things that is often overlooked.

To learn more about producing an effective email brief that yields an effective email program, download the stensul eBook, 6 keys to an effective email brief - How to write the guide to your next successful email marketing campaign. ‍

#### The 9 'must have' features that make up an Email Creation Platform
Email creation platforms are designed to streamline email production processes, but many lack the necessary features needed to deliver a truly agile experience. Unfortunately, it is easy to become overwhelmed when evaluating a new marketing technology solution -- with so many options to choose from, marketing operations leaders must dig through a number of martech tools before determining which one best aligns with their needs.

This is especially true when it comes to email creation platforms. Often you will find email marketing tools that come with a long list of bells and whistles, but there is a core set of functionality needed to enable a truly agile email creation process. To streamline your email production cycles and dramatically reduce the time it takes to move an email from idea to delivery, it's crucial your email creation solution includes the following nine features.
1. Modules and Templates in Email Creation
A sophisticated email creation platform offers users both modules and templates to create email campaigns. By having access to both, teams gain differing levels of design flexibility, while taking advantage of reusable email assets.
2. Drag and Drop No-Code Functions
An email creation solution that offers no-code functionality democratizes the email creation process. It also frees up your developers to work on more high-value projects: A platform that takes care of the complexities and idiosyncrasies of HTML allows your developers to focus their time on more complex campaigns, while the end-user never has to worry about breaking any code.
3. Review and Approval Features
One of the most time-consuming aspects of email creation is the review and approval process. An effective platform comes with native functionality for commenting and approvals so that the review process happens within a single, collaborative work environment.
4. Brand and Compliance Guardrails 
An HTML code editor or ESP builder allows you to use templates or modules, but the best email creation platforms add a very important layer on top: Granular brand guardrails. These guardrails make it possible for admins to define specific brand guidelines to enforce brand standards, along with regulatory and compliance rules.
5. Integrated Content Sources
An email creation platform should integrate with your digital asset management platforms (DAMs) so that your team can easily access pre-approved brand logos, images and creative assets.
6. Email Export Services
In addition to integrating with your DAM, your email creation platform must also integrate with your ESP and MAP so that your finished HTML assets can be passed via a secure API connection directly into the proper place within your email deployment platform.
7. Automatic Link Validation and Tracking Parameters
A comprehensive email creation platform comes with functionality to ensure your links work properly, as well as the ability to automatically append tracking parameters. Link validation should include the ability to automatically detect any missing, broken, or malformed links within an email.
8. User Role Optimization in Email Creation
The end goal of an email creation platform is to democratize access, giving users of all levels the ability to create successful, on-brand emails, but that doesn't mean everyone should have access to every configuration option within the platform. User role optimization allows admins to set permissions for various user levels.
9. Custom Elements
While drag and drop, no-code functionality covers most needs, more complex campaigns may require customization. Custom elements give teams the ability to create their own HTML and CSS code and embed it within the established granular guardrails for brand and compliance rules. This gives teams the flexibility to build more complex and unique modules that better fit their design needs.

To find out more about why these features are so important, be sure to check out our newly released ebook: An Introduction to Email Creation Platforms. It is an invaluable resource for any marketing operations leader looking to add more speed and agility to their email marketing programs.

Not only does it offer a deep dive into the nine "must have" features listed here, it provides a comprehensive  overview of all the things you should expect from your solution beyond the technology.
Download your free copy of stensul's Introduction to Email Creation Platforms now!

#### The always-on campaign engine: how marketers can build, launch, and learn at speed
Today, campaign agility is everything. Yet for many teams, launching a landing page still means submitting a request, waiting on design, chasing approvals, and hoping the web team can prioritize it before the window closes. And when it’s time to test or iterate? It’s back to square one.

Marketing doesn’t have time for that anymore. Campaigns can’t be one-and-done. They need to be always-on, built to evolve, optimized continuously, and launched in hours, not days. That’s where Stensul comes in.

Just like we explored in our previous blog on AI’s role in campaign creation, speed alone isn’t the goal; it’s what speed unlocks that matters most. In this post, we explore how a shift in mindset, from assets to systems, can turn your campaign process into a true engine for growth.
One campaign, then done? That’s a bottleneck.
The old way of marketing looked like this:

 	Brief a landing page
 	Build it from scratch
 	Launch
 	Archive and move on

That model worked when teams ran a handful of large-scale campaigns a quarter. But modern marketing doesn’t look like that anymore. With shifting customer behavior, changing channels, and tighter timing windows, you need to continuously test, tweak, and relaunch.

Yet most teams are stuck in workflows that make iteration nearly impossible. Every test variant is a new build. Every new segment or offer requires a net-new asset. The result? Slower cycles, lower campaign volume, and missed opportunities.
What “always-on” actually means
Being always-on doesn’t mean always running the same campaign; it means you never have to start from scratch.

The Always-On Campaign Engine is built on:

 	Reusable Components: Using modules to build campaign assets dramatically streamlines efficiency. Your header, hero, CTA, and form blocks should be plug-and-play.
 	Connected Journeys: Your email and landing page should work together, not live in silos.
 	Real-Time Iteration: If something underperforms, swap the block, not the entire page.
 	Continuous Testing: Build A/B variants as part of your workflow, not a separate project.

With Stensul, marketing becomes a learning engine
Stensul gives marketing teams a system, not just a tool, for continuous campaign creation. Here’s how it supports always-on marketing:

 	Unified Platform: Build emails and landing pages in one environment, reusing modules across both.
 	Brand-Safe Templates: Guardrails are baked into every component, so marketers can move fast without risk.
 	No-Code Flexibility: Create new variants or make changes without waiting on dev.
 	Built-In Workflow: Review, approvals, and versioning all live in the platform.
 	Test-Ready Infrastructure: A/B testing isn’t a bolt-on, it’s a first-class feature.


Your team no longer has to choose between speed and compliance, or between quality and agility. With Stensul, you get all of it.

The result? You launch more campaigns, test more ideas, and learn what works faster.
From rebuilding to scaling
Let’s say you’re running five landing pages per month. With traditional workflows, each page takes 3–5 days to build and get approved. That caps your volume and discourages testing.

With Stensul, you can:

 	Launch in hours, not days
 	Clone and adapt proven layouts with zero design debt
 	Test headlines, offers, forms, and CTAs on the fly
 	Track variant performance and roll out what works

What used to be one campaign becomes a dozen targeted variations. What used to be a bottleneck becomes a growth engine.
You don’t need more campaigns, you need smarter systems
Modern marketing isn’t just about building more; it’s about building better, faster, and more often. The teams that win aren’t the ones with the biggest budgets; they’re the ones that can learn the fastest and scale what works.

Stensul makes that possible by turning the campaign creation process into a real-time, always-on system. The result? More launches, more learnings, more wins.
If your campaigns still feel like one-off projects, it’s time to rethink your system
Stensul helps marketing teams move from execution mode to experimentation mode, so you can go live faster, test smarter, and grow faster.

Ready to see how fast your always-on engine could run? Schedule a demo and let’s build your next campaign together.

#### The anatomy of a broken workflow
It’s Monday morning. The campaign is solid. The brief is clear. The deadline is… ambitious.

A marketer opens their laptop, confident. This email should be simple. It’s one message, one audience, one send. Nothing fancy.

By Friday, it will involve twelve people, six tools, four versions of the truth — and one question everyone will quietly ask: Why is this so hard?

This is the anatomy of a broken workflow.
The reality most teams don’t question
Most marketing teams don’t think their workflow is broken.

They think it’s slow. Or messy. Or complex in the way enterprise work “has to be.” After all, enterprise often means more stakeholders, more channels, and ultimately more risk. So, they accept this difficult, bottleneck-ridden reality.

But speed isn’t the real issue. Ideas aren’t either. The workflow itself is.

When you look closely at how campaigns actually get created, reviewed, and launched, a pattern emerges. The same friction points show up again and again, regardless of team size, industry, or tech stack.

That’s because most teams are still operating on creation models that were never designed for how marketing works today.
What a “typical” marketing workflow looks like
In most enterprise organizations, campaign creation follows a familiar path:

A marketer writes a brief.
 Design creates a concept.
 A developer or specialist builds the asset.
 Brand, legal, and stakeholders review.
 Revisions pile up.
 The campaign launches — eventually.

In this common broken workflow, each stage lives in a different tool. Each handoff introduces delay. And each review cycle adds risk the later it happens. The workflow moves forward, but only because people compensate for its weaknesses.

That’s where it starts to break.
Where the workflow breaks
Handoffs create friction.
 Every transition between teams introduces interpretation, rework, and waiting. Design intent gets lost in translation. Small changes require full rebuilds. Timelines stretch.

Governance happens too late.
 Brand, legal, compliance, and accessibility reviews typically come at the end — when fixing issues is most expensive. Governance becomes a blocker instead of a guide.

Creation is centralized around specialists.
 Only a few people are trusted to build final assets. Everyone else waits in line. Bottlenecks form even for simple updates or regional variations.

Collaboration is manual and disconnected.
 Feedback lives in emails, documents, comments, and chat threads. Version control becomes guesswork. No one has full visibility into what’s approved — or why.

Scale introduces risk instead of confidence.
 As volume increases, teams slow down to stay safe. More reviews are added. More checkpoints appear. Speed and quality start competing with each other.
Why this keeps happening
Most creation workflows were designed for a different era, when output was lower, teams were centralized, and governance could be handled manually.

Today, marketing is expected to deliver more content, for more channels, across more regions — often with AI accelerating the top of the funnel. But without structure, speed just multiplies risk.

Speed without governance isn’t agility. It’s chaos.

So organizations try to manage that chaos with more process. More reviews. More rules. Which only slows things down further.

The root problem isn’t speed. It’s the lack of a governed operating model.
What changes with a governed workflow
A Governed Creation™ model doesn’t add more steps. It changes where control lives.

Instead of reviewing quality at the end, guardrails are built into the work itself. Brand, legal, and compliance standards guide creation from the start. Collaboration happens in one place. Creation is safely distributed without relying on specialists.

The result isn’t just faster campaigns.

It’s fewer revisions. Shorter review cycles. Clear ownership. Confidence at scale.

Governance stops being something teams work around. It becomes what allows them to move forward.
The bottom line
Broken workflows don’t fail dramatically. They quietly drain time, budget, and creative energy — campaign after campaign.

Governed Creation™ fixes the root cause. It replaces fragile processes with a system teams can trust. One that makes speed safe, quality scalable, and collaboration effortless.

And that Monday morning?

With Governed Creation™, it looks very different.

The brief is still clear. The deadline is still ambitious. But the work moves forward inside shared guardrails, not across fragile handoffs. Reviews happen as the work is created. Collaboration lives in one place. And confidence replaces guesswork.

Campaigns don’t get easier because teams work harder. They get easier because the workflow finally works.

That’s the shift from broken creation to Governed Creation™.

#### The benefits of using the Stensul AI-enabled Writing Style Changer
Writing is a skill that takes time and practice to develop. Even the most experienced writers sometimes need help finding the right words or expressing their ideas clearly and concisely. This is where the generative AI-enabled Writing Style Changer, a new capability in the Stensul Email and Landing Page Creation Platform, can come in handy, especially when deadlines are looming.

The Stensul AI-enabled Writing Style Changer can improve your style to make email copy “sing.” Plus, it lets you handle assignments faster than you thought possible.
Easier iteration
When it comes to headlines and body copy in emails, you often will iterate several times before those text elements are just right. The Stensul Writing Style Changer lets you rapidly rework copy within Stensul, helping you painlessly overcome a case of writer’s block and assisting you with specific style and specific requirements for length of copy.

Writing style options include enthusiastic, funny, informational, professional, sales-y, casual, and cute, among others. With each option, you’re always controlling the character or word count.

Using this Writing Style Changer can enhance the quality of your copy, how fast you produce it, and help you:

 	Save time and effort
 	Generate new ideas and content
 	Identify and correct grammar and spelling errors
 	Improve your clarity and conciseness
 	Improve your style and tone

Stensul AI-enabled capabilities help
If you want to improve your writing skills and create high-quality emails and landing pages in up to 90% less time, see the Stensul AI-enabled Email and Landing Page Creation Platform in action. If you’d like to understand what the Writing Style Changer and other AI-powered tools are like, check out the Stensul AI-powered toolkit. It includes a Style Rewrite Tool, Subject Line and Preheader Text Generator, CTA Text Generator, Email Text Regionalizer, Preview Text Generator, and Spelling and Grammar Checker. 

Generally speaking, AI-enabled style changers can help you identify and remove unnecessary words and phrases from your writing. Doing so can make your copy more straightforward and concise, making it easier for your readers to understand. What’s more, it will read as more polished and professional.

Of course, it also helps you generate new ideas and content for your writing. This capability can be helpful if you suffer the digital equivalent of a blank sheet of paper syndrome and must write an email quickly. Plus, it frees you up to focus on your work's more creative and strategic aspects.

#### The biggest hurdle facing high-volume enterprise marketing teams today isn't what you think 
When CMOs and marketing leaders talk about speeding up campaigns, the usual suspects appear: legacy systems, data silos, and the perceived complexity of AI. But if you take a closer look, you'll see a different, quieter challenge causing greater frustration: outdated Creation Operating Models.
What exactly is a Creation Operating Model?
A Creation Operating Model is the structured workflow organizations use to take campaigns from ideation through to execution. In large enterprises, this workflow defines how fast your content moves, how consistent your brand stays, and how effective your campaigns become. But as AI accelerates content production, traditional workflows are struggling to keep pace and high-volume enterprise marketing teams are paying the price.

According to recent Gartner research, 77% of marketers are already experimenting with generative AI, yet nearly half aren't seeing significant benefits. Worse, 27% are holding back entirely due to fears around brand risk and governance issues.
Three dominant Creation Operating Models (and why they fall short)
Most marketing teams currently operate under one of these three traditional models:

 	Design-to-Code: Designers hand off polished files to developers for coding into emails or landing pages. Great for creativity, but painfully slow (typically 2–4 weeks per campaign).
 	Brief-to-Template: Operations teams copy content into pre-set templates. Strong oversight, but inflexible and slow (3–12 days per campaign).
 	Distributed Model: Marketers build directly in deployment platforms (like Marketo or Eloqua). Fastest, yet often risky and error-prone due to lack of oversight.

These legacy approaches weren’t designed for the current era’s demands for speed, control, and scale—especially with AI accelerating the rate of content production. None of these models adequately embed the necessary governance and compliance, creating hidden bottlenecks that sap efficiency and performance.


The hidden cost of outdated workflows
Outdated Creation Operating Models create silent but substantial problems:

 	Emails taking days instead of hours to build
 	Constant battles with brand consistency
 	Endless review loops that delay launches
 	Heavy dependency on technical resources, creating bottlenecks
 	Poor personalization due to inefficient processes

These pain points slow teams down and diminish the effectiveness of campaigns.
Governance isn't your enemy; it's your accelerator
Far from being a hurdle, governance is actually your ally—when it’s embedded directly into the workflow. Modern Creation Operating Models transform governance from a manual chore into automated guardrails that enable teams to move faster, safely harness AI, and stay compliant effortlessly.

 



 
How to modernize your Creation Operating Model: Meet the SPEED Framework
Stensul’s proven SPEED framework provides a clear path forward:

 	Scan & map your current process
 	Pinpoint bottlenecks
 	Evaluate economic impacts (hidden costs, lost time, missed opportunities)
 	Expose opportunities for integrating AI
 	Democratize creation with built-in guardrails

This structured audit transforms your Creation Operating Model into an agile and AI-ready workflow.


Flip your workflow script
Stensul enables high-volume teams to modernize workflows through a no-code creation platform with built-in governance. This empowers marketers, removes dependency on technical teams, and accelerates time-to-market dramatically. The result? Teams can safely use AI, speed up campaign launches, and shift from executional chaos to strategic clarity.

How you create is just as important as what you create.
Take control, influence outcomes
The biggest hurdle isn't a lack of creativity, tools, or AI readiness. It's how you're working. By addressing the hidden inefficiencies in your Creation Operating Model, you unlock the true potential of your team, your technology, and your campaigns.

Ready to discover where your hidden bottlenecks are and turn workflow into your competitive advantage? Explore how Stensul can transform your marketing process for the AI era.

#### The cost of compliance bottlenecks: Why outdated Creation Operating Models are draining your marketing resources
For enterprise marketers, compliance isn’t optional; it’s essential. Yet, too often, the very processes designed to ensure compliance become significant bottlenecks, draining resources and slowing your marketing team’s agility. The hidden costs of these compliance bottlenecks extend far beyond mere inconvenience. They actively erode campaign effectiveness, waste valuable team hours, and diminish ROI.
Outdated workflows: The silent productivity killer
Traditional Ceation Operating Models, whether Distributed, Design-to-Code, or Brief-to-Template, typically fail to address the demands of modern, fast-paced marketing environments. These legacy workflows struggle to balance brand consistency, regulatory compliance, and timely campaign execution.

In the distributed model, marketers frequently battle rigid templates that break easily, leading to delays and frustration. The design-to-code approach, though creatively robust, suffers from slow turnarounds, with designs often taking weeks to translate into deployable emails. Similarly, brief-to-template workflows can trap marketers in endless review cycles, preventing them from seeing real-time updates until it's too late.

Each of these models shares a core issue: They're built without speed, scalability, or proper governance in mind. The result? Your marketing team spends more time on execution than strategy, which inevitably affecting campaign velocity and outcomes.
The true cost of compliance bottlenecks
Compliance bottlenecks can be measured not only in lost productivity but also in lost opportunities. Delayed launches mean missing key market moments, reduced customer engagement, and ultimately, diminished pipeline value. In our SPEED Framework, which encourages teams to pinpoint bottlenecks and evaluate their economic impact. These delays translate into real, measurable financial losses.

 	Lost hours and productivity: Marketing operations teams spend unnecessary hours on manual reviews and technical fixes.

 	Delayed campaigns: Slow workflows cause missed launch windows, impacting competitive advantage.
 	Increased risk and errors: Rushed, manual processes often lead to compliance breaches and brand inconsistencies.


Why governance should empower, not restrict
Effective governance is essential, especially in highly regulated industries such as finance, healthcare, and pharmaceuticals. But, governance doesn’t have to mean sacrificing speed or agility. Stensul advocates for a modernized Creation Operating Models where governance is embedded directly into the workflow through intelligent guardrails and automation.

With built-in compliance guardrails, marketers can confidently create compliant, on-brand emails in minutes rather than days. This eliminate reliance on technical teams and reducing errors significantly. This approach transforms governance from a compliance roadblock into a strategic advantage, enabling your teams to move faster and focus more on driving campaign performance.
Empower your team with a modern Creation Operating Model
Adopting a modern Creation Operating Model doesn’t just solve compliance bottlenecks: It unlocks your team’s full potential. By leveraging Stensul’s no-code platform, marketers can:

 	Accelerate email creation: Drastically reduce email production timelines, shifting team efforts toward high-impact strategy.

 	Ensure brand and regulatory compliance automatically: Built-in guardrails eliminate manual reviews and streamline compliance.

 	Enhance collaboration: Centralize feedback, approvals, and edits into a single intuitive platform.

 	Personalize at scale: Efficiently tailor content for various segments, geographies, and compliance requirements.

 



 
Take control of your marketing outcomes
Ultimately, how you create is just as important as what you create. Compliance doesn’t need to slow you down: It should empower you. By modernizing your Creation Operating Model, you can turn compliance from a costly bottleneck into a competitive advantage. Stensul’s platform empowers marketing operations and creative teams to move swiftly and confidently, ensuring your best ideas quickly reach customers.

Make your workflow your superpower: Control the process. Influence the outcome.

#### The economic case for AI in your campaign creation workflow
AI can draft 10 subject line variations before your morning coffee. It can spin up a campaign brief in 30 seconds. So why are marketing teams still missing launch dates?

The problem isn't creation speed. Your bottlenecks were never really about typing faster. They're about the gap between something being drafted and something being shippable — reviewed, approved, on-brand, compliant, and ready to go live.

AI closes the first gap and widens the second. Unless you've built the right infrastructure around it.
Your bottlenecks are bleeding your budget
Broken creation workflows don't just frustrate teams. They drain budgets in ways that rarely show up on a single line item.

High-value marketers spend hours on production tasks: fixing broken templates, chasing approvals, translating briefs into builds. Delayed launches miss engagement windows. Teams add headcount just to push campaigns through the funnel, not to improve them. And when guardrails aren't built into the workflow, off-brand or non-compliant emails go out, triggering corrections, QA escalations, and in regulated industries, real compliance risk.

One Stensul customer — a global software company — cut email production time by 90% and saw a 140% increase in revenue contribution after replacing that friction with governed, AI-assisted creation. The workflow change did more than the creative change.
AI is turning the creation problem into a shipping problem
Generative AI has moved fast. Copy can be drafted in seconds. Agents can generate campaign variations without a marketer writing a single prompt. More tools, more people, and more AI systems can now participate in creation than at any point before.

That's real leverage. It also creates a new problem.

In enterprise marketing — especially in regulated industries — work has to meet real standards before it reaches a customer. Brand rules. Compliance requirements. Accessibility standards. Approval paths. The teams winning with AI aren't the ones generating the most content. They're the ones turning more of that content into approved work that actually ships.

According to Gartner, 77% of marketers are experimenting with AI, but fewer than half are seeing meaningful results. The gap isn't in the AI. It's in the workflow surrounding it. Applying AI to a process never designed for it doesn't accelerate anything. It just creates more drafts that stall before reaching a customer.
What governed AI creation looks like now
Stensul's answer to this isn't to slow AI down. It's to bring Governed Creation™ to wherever creation is happening.

The Stensul MCP Server. AI tools and agents don't work inside a single interface anymore. A marketer might draft copy in an AI tool. A designer might start from a brief in Figma. An agent might generate a campaign variation with no human in the loop at all. Stensul MCP is built on the Model Context Protocol open standard, and it brings Stensul's governance layer to wherever that creation is happening. AI-assisted work moves through the templates, brand rules, compliance logic, accessibility checks, and approval workflows required to ship — regardless of where the content originated. As Scott Brinker, analyst at chiefmartec, put it: "AI agents operating not outside the system of control, but inside it."

Bring Your Own LLM. For teams in regulated industries — financial services, healthcare, life sciences — the question isn't whether to use AI. It's whether they're allowed to. With BYO LLM, customers connect their own approved models (OpenAI's GPT, Anthropic's Claude, Google's Gemini) via major cloud providers. Every AI request processes inside their managed environment, under their existing contracts and controls, and never leaves it. The output lands back in the Stensul editor, where brand guardrails, content validation, and approval workflows pick up from there.

Figma and Adobe GenStudio integrations. Designers work in Figma, select Stensul templates and approved modules, and push content back to the governed workflow. Inside Adobe GenStudio for Performance Marketing, Stensul templates surface directly in the email creation flow — so AI-generated variants land in a governed structure from the start, then sync back to Stensul for approval and deployment.

The common thread: Stensul's production-ready templates serve as the foundation across all of it. Pre-built from approved modules, already aligned to brand and compliance requirements. Whatever tool generates the content, the governed workflow is already there to receive it.
The economic case, in real terms
When governance and AI work together, the impact shows up across the whole operation.

Time-to-launch shrinks from weeks to days. Campaign throughput scales without scaling headcount. And because teams finally have bandwidth for personalization, A/B testing, and optimization, performance improves too.

One global brand increased email-sourced qualified leads by 163% after transforming their creation workflow. Another reached 30x faster creation with AI assistance — because the process was built to support it, not fight it.
What to do next
The fastest path to an economic return on AI is a creation workflow built to turn AI output into shippable work.

Book a custom workflow audit to find out where time and risk are hiding in your workflow.

#### The Evolution of Email Design and Where It’s Heading Next
In 1971, a junior ARPANET employee Raymond Tomlinson sent the very first email.

Since then, email has undergone huge changes in makeup, formatting, and design.

Below we’ll take a look at how email design has evolved over time as emails and technology have matured, and where we predict it will head next.
Email design history 101


Image by Giammarco Boscaro on Unsplash
Since the first spam email was sent in 1978 (Gary Thuerk saw an incredible $13 million in computer sales from the email, but gained the unfortunate title of the Father of Spam), email marketing has evolved considerably.

It wasn’t until 20 years later in 1998 that Outlook established support for HTML in emails, with other major email clients following within the next few years.

This was a huge step forward for email design, as previously marketers only had plain text to play with. As a result, plain-text emails were often very dense and text-heavy, providing a poor customer experience for subscribers.

With the introduction of HTML design, email marketers could finally provide compelling emails to customers with bright colors and eye-catching images.

In 2007, the rising popularity of the smartphone forced email developers and designers to keep mobile in mind when creating emails.

Unfortunately, Outlook decided this was the year that it would switch to a Microsoft Word-based rendering engine. That meant that HTML emails in Outlook used the very limited support for HTML and CSS that’s built into Microsoft Word.

Consequently, designers and developers deal with a variety of issues when generating emails for Outlook.

In 2015, mobile opens surpassed desktop opens, heralding a seismic shift in the way customers viewed and engaged with email marketing and demonstrated to designers that mobile-friendly and responsive email designs were now a necessity.

Gmail quickly followed suit in 2016 with the addition of an update that established support for media queries, allowing mobile-responsive emails to be displayed correctly in Gmail.

In a 2018 Litmus email trends report, mobile opens accounted for 46% of all email opens, while desktop opens only hit 18%.

Additionally, there’s a staggering 3.8 billion email accounts worldwide and 281 billion consumer and business emails are sent each day.

Given this ubiquity, it’s essential that today’s emails use the latest design elements and provide the best possible customer experience.

So what elements make up the modern email design that we know and love today?
The modern email design


Image by NordWood Themes on Unsplash
Besides mobile responsiveness, email designs also have a bunch of bells and whistles that they didn’t have back in the day.

Dynamic content is a critical component of the modern email. This means that the content of an email can change depending on who is receiving the email.

This is usually determined by preferences or data that a user has already provided to you, like past purchases, location, interests, etc. Designers can play around with this personalization and provide compelling content to subscribers.

Video can also be incorporated into the modern email, though a lack of proper support and bandwidth slowed adoption initially. However, Apple’s iOS 10 now supports embedded videos in email, so we can expect to see more videos popping up in emails soon.

Additionally, the majority of email clients now support animated GIFs, allowing you to send those very important cat GIFs to your subscriber base.

We’ve also seen the incorporation of image-heavy designs, background images, full-color backgrounds, countdown timers, images with double resolution for retina display, and other elements.

It’s a brave new world out there for email marketers so don’t be afraid to play with your email designs and get creative.
The rise of the modules 


Image by Ian dooley on Unsplash
One of the most important developments in the email marketing landscape is the rise of email modules and modular design.

Email modules are common sections of an email, like a header, body copy, and CTA button (among many others), that are preconfigured, designed, and coded so you can build a new email in minutes.

Previously, email marketers just relied on email templates to try and reduce the manual processes and constant back and forth that was required to build a single enterprise email.

Think of it this way, an email template is a completed Lego set that can’t be broken down into smaller pieces.

By utilizing email modules, you can use your custom Lego pieces (i.e. modules) to generate as many Lego masterpieces as you want.

At stensul, we preconfigure your brand guidelines into our email generation platform and create modules that are custom to your brand aesthetic.

This allows marketers—without any technical knowledge—to easily generate on-brand, error-proof emails in minutes.

If you’d like to learn more about how stensul can transform the way you generate emails, schedule your personalized demo now.

#### The future of the content supply chain for marketers
Marketing teams today must navigate an ever-evolving landscape where efficiency, personalization, and agility are paramount. The traditional content supply chain—often riddled with inefficiencies and outdated workflows—is no longer sustainable. To stay competitive, marketers must embrace the future of the content supply chain, which must prioritize speed, collaboration, and seamless technology integration. This is the only way that marketers can achieve the demand for content output and stay relevant in the current ecosystem.
Ever-evolving: changes in the content supply chain
By now, most marketers are familiar with a content supply chain: The structured process by which marketing content moves from ideation to distribution. (You can read more about the basics of the content supply chain here.) Historically, whether marketing teams want to admit it or not, these workflows have been fragmented. The time from ideation to execution can be weeks, sometimes even months.

Toss in back-and-forth comment sharing, ineffective feedback loops, increased reliance on AI, and human error, brand compliance, and governance are often difficult to maintain.

People, tools, and time all incur costs, too.

Looking ahead, the future of campaign creation will need to shift as AI technologies, demand for personalization, and the need for scale become increasingly the focus.

As it stands today, the future of the content supply chain is defined by three key pillars: AI-driven creation, agile workflows, and strategic governance.
3 pillars of the content supply chain future state
1. AI-driven automation and personalization
The conversation around AI will not stop. There’s no surprise there. As tools become more advanced, they will only become more embedded in current workflows.

AI and machine learning will play a critical role in content creation on every front. Repetitive tasks will be automated and performance-optimized in real-time. This will enable advanced AI tools to unlock hyper-personalized experiences, ensuring the right message reaches the right audience at the right time.

That said, AI will have to be leveraged wisely. Many platforms are heavily reliant on generative AI for content creation. On the other hand, platforms like Stensul use AI more for workflow optimization and brand compliance.

Guardrails will become even more important in an AI-first world—more on that later. Marketers will be wise to remember that it’s a tool, not a replacement for processes or creators.
2. Integrated and agile workflows
Specialists are specialists because they’re experts at what they do. But, an effective content supply chain will need specialists to work cross-functionally to reach maximum ROI. Siloed teams and disconnected tools will need to give way to fully integrated ecosystems that facilitate seamless collaboration.

Adopting agile content production models will allow marketers to quickly adapt to changing market demands and consumer behaviors.

One way teams can achieve this is to adopt a campaign creation platform that streamlines email and landing page creation, specifically. What's more, moving to centralize your people, process, and apps will particularly enable enterprise teams to be more agile, embrace flexibility, and democratize campaign creation.

The Stensul platform provides centralized content that spans across your campaigns, brands, and all business units involved. Plus, Stensul meets you where you’re at and integrates seamlessly with your tech stack, allowing you to be more agile.
3. Strategic governance for brand consistency
Because AI will be driving so much of the future of campaign creation, it’ll be even more essential to practice strategic governance for campaigns. Yes, AI will be a tool to streamline the content supply chain as it promotes faster, more agile work. But, it’s important to operationalize AI in every part of the campaign creation process beyond just creation.

Marketers will benefit from automated governance and tools with built-in guardrails to enforce brand and compliance standards, ensuring every asset aligns with company guidelines.
Who will benefit from a modern content supply chain?
A number of marketing team members will reap the benefits of a more efficient and modernized content supply chain. See how:
1. Marketing operations and RevOps teams

 	Increased automation will reduce manual effort and accelerate campaign execution.
 	Real-time analytics will enhance strategic decision-making and ROI measurement.

2. Brand and compliance teams

 	AI-driven tools will ensure consistent branding across all channels with minimal manual oversight.
 	Automated approval workflows will mitigate compliance risks and reduce bottlenecks.

3. Demand generation and campaign teams

 	Agile workflows will enable faster iteration and optimization of campaigns.
 	Personalization engines will deliver more relevant content, improving engagement and conversion rates.

The business impact of a future-ready content supply chain
Marketers who embrace the next-generation content supply chain will experience tangible benefits, including:

Accelerated campaign production – AI-powered tools will streamline content creation and distribution.

Cost efficiency – Reduced reliance on external resources and increased automation will lower operational expenses.

Enhanced brand governance – Automated guardrails will maintain brand integrity and regulatory compliance.

Scalable personalization – AI will facilitate one-to-one marketing at scale, driving higher engagement and loyalty.
How Stensul is shaping the future of content supply chains
Stensul is at the forefront of this transformation, providing enterprise marketing teams with a modernized approach to content creation and distribution, particularly for email and landing pages.

1. Creation and collaboration made simpler

 	No-code-required modules and an easy drag-and-drop interface means agility is prioritized. Users can choose from several templates and modules, import designs directly from Figma, or use AI support.
 	Teams can collaborate in real-time, reducing production cycles from weeks to hours.

2. Seamless martech integration

 	Stensul integrates with top marketing platforms, ensuring a smooth transition to a modern content supply chain. We integrate with all the tech marketers need to thrive in a modern content supply chain: messaging, DAMs, link tracking, live content, project management, workflow, and more so your teams can do their best work.
 	Marketers can work within familiar systems without disrupting existing workflows.

3. Scalable, brand-safe content creation

 	Built-in templates and compliance checks ensure all content remains on-brand and legally compliant with Stensul.
 	Governance tools allow for customizable approval processes that align with business needs.

Preparing for the future
With marketing budgets tightening—only 35% of organizations expect a budget increase in 2025, according to Forrester—efficiency is no longer optional. The marketers who future-proof their content supply chains will not only survive but thrive in the years ahead.

By investing in AI-driven automation, integrated workflows, and strategic governance, marketing teams can unlock unprecedented agility and effectiveness. Stensul is here to help enterprises take that next step toward a smarter, faster, and more scalable content supply chain.

Ready to future-proof your content supply chain? See how Stensul can help transform your email and landing page creation today.

#### The Hidden Costs of Building Emails—And How to Beat Them
Ever wonder how much it costs to produce an email?

The truth is, most companies never put a dollar figure on the process. Though many reports claim email has the best ROI, how do you know this is true if you never measure the *actual* cost?

You may know the salary of employees dedicated to email marketing or the amount you pay an agency to do the job, but there are hidden costs that may be bigger than you realize. If you understand the true cost of email creation, that means you plan better, calculate ROI more accurately, and can effectively allocate resources.

Whether you use an agency or do it all in-house, we’ve put together some of the hidden costs of email creation:

‍
1. Agency email creation costs add up


Many companies outsource email creation to agencies and only consider the cost of their contract, their monthly or yearly retainer, or cost per email. But while your agency manages your creation, who’s going to manage your agency?

Even full-service email creation still requires in-house manpower to manage the agency work. Someone on your marketing team has to meet with the agency to discuss strategy, communicate needs, and provide feedback and revisions for each email.

Oftentimes, multiple people need to review emails before they’re distributed—so even if one person is designated to handle the agency, other people are part of the review process. That means their work hours are added costs to what you’re paying the agency.

Or if you use an agency just for creating email templates, you’ll need an employee to update those templates for rendering purposes, and developers will also have to change the templates for A/B testing.

Besides manpower costs, there are time issues. Agencies often have pre-negotiated turnaround times. If you need them to produce an email quickly because of changing business needs or a current event, an agency will either charge a rush fee, or you’ll miss out on a business opportunity because they couldn’t do a quick turnaround.

‍
2. In-house production takes more hours than you realize 


If you’re creating emails in-house, you know the obvious cost of sustaining a dedicated marketing team. But what about the time each person spends producing just one email? The hours can really add up.

The typical email creation process involves a marketer, copywriter, designer, and developer, and includes steps for content writing, designing, coding, QA, revisions, link tracking, rendering updates, comments and approvals.

The more complex your email—with elements such as responsive design, video, multiple links, and segmentation—the more time it’ll take to create. Sending one email can take up to 10 hours of work time and 2-6 weeks of creation time.

So when you’re figuring out the true ROI of your email campaigns, consider the time it’s taking to create them.

‍
3. Sneaky, high-level factors that contribute to costs


Regardless if you have an experienced marketing team or an agency creating emails, mistakes will happen in the QA process—whether it’s a broken link, brand compliance issue, or a design not optimized for mobile. You may not see the cost of these errors directly, but they chip away at your profits as you lose customers or your brand takes a hit.

Organizations that operate in a distributed marketing environment also incur hidden costs. Because they distribute content across multiple markets and in different languages, quality assurance is even more critical and requires more people and man hours.

Legal and compliance issues can also contribute to costs. If an email doesn’t comply with industry regulations—especially in sectors such as finance and insurance—or other countries’ laws, your company may be fined. You could also have a legal expert review email drafts, but that’s another additional fee.
Email is an effective marketing method, but if you don’t know the true cost of creation, you’re probably leaking money through process inefficiencies. Examine the cost of email creation, find ways to streamline production and you'll be well on your way to boosting your ROI on every email.

#### The Importance of Agility in Email Marketing
Now more than ever, it’s imperative to have an agile email marketing process. In the midst of a health and economic crisis, your team needs to be able to get information out quickly and accurately. If a last minute change must be made to an email, your organization can’t afford the days it might take to get an edit approved. Taking weeks to create and send an individual email just won’t work anymore -- you need an updated, agile marketing process, driven by technology.
What is agile marketing?
Agile marketing, as defined by McKinsey, refers to “using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.” An agile organization should be able to seamlessly run multiple campaigns at once, simultaneously integrating new ideas and information as needed. The current crisis has escalated the need for more frequent communications from executive leadership to clients as well as internally to employees on a global basis. Companies must be able to rapidly scale their process to meet the demand for timely communications for concerns both inside and outside the organization.
How to create an agile marketing team
In order to create an agile marketing team, your organization must first align on the outcome you want to accomplish with an agile shift (in this case, time-sensitive, accurate email sends). You then must make sure to have the right data, marketing technology, and analytics in place in order to work effectively across all teams. As remote operations become the new norm in the midst of COVID-19, collaborating well from different physical spaces is no longer just an ideal ability -- it’s a necessity, and one that will work strongly in your favor when building an efficient agile team.
Typical agile marketing process
Once your goals are aligned and your team is in place, your agile process itself will look something like this: each team member completes their tasks in “sprints,” dedicated time spent completing their part of the project. Your team should have daily or weekly stand-up meetings in which progress is discussed and further action planned if necessary. Most successful agile teams work with a progress board (likely a virtual program like Trello or Asana) so everyone has eyes on what’s getting done and what’s on the docket. Finally, once a task is completed (like a finished and sent email campaign), data and analytics should be collected and disseminated to understand the campaign’s success and understand where the organization still stands to improve. Not only does an agile model improve email performance and efficiency, but it’ll improve communication and teamwork at a time when internal alignment and remote communication must be stronger than ever.

A recent report by AgileSherpas found that 42% of respondents considered themselves agile, while 43% of the non-agile marketers plan to pivot to an agile approach, and 95% of that group say it will happen within a year.

Up until now, creators cite a lack of training and general sense that their organization’s current system was working well enough as the two main reasons for not adopting agile process models. We expect to see a larger shift in such thinking, however, as organizations respond to the increasing importance to reduce the time of the email creation process.

For the balance of 2020, we predict email marketers will embrace agile marketing techniques like never before. We won’t be surprised at all to see the agile approach become the standard practice that becomes the “new normal” for email marketing.

Wondering how to make your email marketing team more agile? Schedule a demo with stensul to learn about your options and get started.

#### The invisible approval tax: how much landing pages really cost ops
Approvals aren’t optional, after all, brand, legal, design, and QA all need to weigh in. But every landing page review cycle accumulates hours, iterations, and opportunity costs. Multiply by dozens or hundreds of pages, and the “approval tax” becomes a hidden drag on velocity.

We’re making that invisible cost visible, and showing how embedded controls in Stensul can help teams reclaim time, reduce rework, and accelerate campaign delivery.
Anatomy of the approval tax
For a single landing page, the approval path often includes:

 	Designer delivers mock
 	Marketing reviews and requests minor changes
 	Legal or compliance team reviews
 	Brand team gives feedback
 	QA review
 	Minor tweaks → back through the loop
 	Final sign-off → publish

Even if each round takes 1–2 hours, with 3–4 rounds, that’s 4–8 hours per page. At scale, that tax balloons.

>>5 Steps to Improve Your Approval Process

Other hidden costs:

 	Context switching and meeting overhead
 	Delays while waiting for reviewers
 	Repeated handoffs and document exchanges
 	Unchecked edits or version drift in uncontrolled systems

That’s time Ops never gets back, and campaigns that never ship.
Quantifying the burden
Let’s run a simple scenario:

 	50 landing pages/year
 	4 review rounds per page
 	2 hours per round

Total ops time = 50 × 4 × 2 = 400 hours of review work.

If your Ops or Legal team is burdened at $150/hour, you're spending over $60,000 a year just on the approval portion of landing pages. And that doesn’t even factor in the rework, delays, or opportunity cost of a slower campaign pace. The goal isn’t to eliminate those roles, it’s to free them up for more strategic work by streamlining repetitive tasks.

In larger enterprise orgs, the scale multiples: 100+ pages, more reviewers, more loops.
How Stensul’s embedded approvals slash the tax
Stensul turns approval from a repeated cycle into a one-time investment:

 	Template-level approval: Once a template or module is approved, derived pages inherit the brand and compliance logic, no fresh review needed
 	Lock zones & editable zones: Only designated areas are editable; reviewers don’t need to check every detail
 	Built-in comments, statuses, and versioning: Review, feedback, and signoff live in the system, no scattered docs, emails, or version mismatch
 	Conditional approval logic: Ops can route pages through different workflows based on complexity or business rules

What once took full review each time becomes a lightweight check or none at all.
ROI from reducing the approval tax

 	Reduce average review cycles by up to 70%
 	Free up Ops, Legal, Brand to focus on governance strategy, not page-by-page policing
 	Speed campaign launches, more tests, more variants, more leads
 	Decrease context-switch overhead and rework
 	Improve team morale by reducing review bottlenecks

The cumulative effect is faster velocity with controlled risk.
Don’t accept the approval tax as a cost of doing business
With Stensul’s Governed Creation™ platform, brand and compliance guardrails are embedded directly into the creation workflow—so teams move faster with confidence, not extra review cycles. Curious what that could save your team? Let’s run a quick review-time savings model together.
 Book a demo today.

#### The Key Characteristics of High-Performing Email Marketing Teams
As a marketing leader, you obviously want your email marketing team to perform at its best. But what does this mean for its makeup?

There are a number of characteristics and traits that make up a high-performing team, and you’ll need to emulate these elements in your own marketing organization.

Given that high performers outperform their competition by 96.3 times, it’s something that shouldn’t be ignored. Read on to discover the high-performing characteristics you should cultivate.
What makes up a high-performing team? 


Image by Perry Grone on Unsplash
According to a renowned Google project, there are five common characteristics or dynamics that most high-performing teams possess:

 	Psychological safety: Do team members feel comfortable taking risks, without feeling insecure or embarrassed?
 	Dependability: Can they count on each other to do high-quality work on time?
 	Structure and clarity: Are objectives, roles, responsibilities, and plans clear and consistent?
 	Meaning of work: Are they working on something that they feel passionate about?
 	Impact of work: Does each team member believe that the work they’re doing matters?

During their two-year study, Google found that; “Who is on a team matters less than how the team members interact, structure their work, and view their contributions.”

Interestingly, they discovered that psychological safety was the most critical component of these five characteristics, as it served as a foundation for the other four.

So what does this all mean for your marketing organization?
What characteristics does your email marketing team need? 


Image by Annie Spratt on Unsplash
Beyond these general characteristics that every high-performing team should have, there are a number of characteristics that an email marketing team should have, including:

 	A deep understanding and knowledge of the customer
 	A focus on ROI and how to drive it
 	A passion for learning and development
 	An understanding of the importance of marketing operations and the technical side, and the need for this to be fully integrated across the team

Renowned author, speaker, and marketing evangelist, Mathew Sweezey, believes that the wider marketing organization also needs to pull its weight by possessing these four key traits:

 	Executive buy-in: “Executives must buy into a new idea of marketing. Not just that they need more marketing.”
 	Bigger budgets: High performers plan to increase spending on digital marketing spend (70%), marketing tools and technology (59%), traditional marketing spend (39%), marketing consulting (39%), and marketing headcount (39%)
 	Better technology: High performers use 14 tools to create a cohesive experience
 	Agile workflows: 52% of high performers use agile methods

By securing this support from the marketing organization as a whole, your email marketing team will be able to perform at the high level that you require.

Want to learn about the five key professionals that you need to recruit? Check out our blog; The 5 Key Players on Your Email Marketing Team.

#### The key to true productivity? Easily integrated MarTech solutions.
Workfront recently released their 2020 Global Marketing Report, which found that marketers are forced to spend most of their time on tedious admin tasks and use disparate technology systems instead of focusing on high-value, creative work. Noah explains why integrated martech solutions are central to alleviating marketers’ frustrations and enabling strategic work.

Stensul  integrates with Workfront to enable teams to quickly and easily manage the email asset review and approval process. Stensul is a Workfront ISV partner.
75% of marketers report being frustrated by ineffective platforms.
The martech landscape is overflowing with technology solutions promising streamlined processes to enable efficient and effective workflows, but a recent survey of marketers shows many marketing organizations are suffering from a lack of productivity despite the onslaught of available marketing technology. After surveying nearly 900 marketing professionals across the U.S., UK, Netherlands, Germany, and Sweden, the work management platform Workfront found 70% of marketers are saddled with too many tedious tasks to focus their efforts on creative initiatives.

In fact, survey participants said they spend only 19% of their time on their highest value work, with a large majority of their day-to-day efforts going toward meetings and administrative tasks, answering emails, managing ad hoc requests, and performing manual, repetitive jobs.

According to Workfront’s 2020 Global Marketing Report, marketers are frustrated with the technology they are using, with more than half (56%) claiming their marketing technology is built on unconnected systems that lack true integration capabilities. On average, marketers are using eight different tools to manage various aspects of their work—some using a mix of spreadsheets, email, and instant messaging apps, while others are using whatever tools their IT team has in place. Still, other marketers report that each functional team is doing things “their own way” without any real cross-functionality.
“In an ironic twist, most marketers (75%) agree that the number of different tools they use to simplify their work is actually making work more complicated,” reports Workfront.
Workfront’s report echoes stensul’s experience working with marketing operations leaders across nearly every industry. Marketers strive to implement agile practices that allow for strategic work processes, but are often too busy handling ad hoc requests or putting out fires. As established in stensul’s Email Creation Maturity Model, lack of agility, combined with disconnected martech platforms and tools, results in marketers spending more time on execution and less time focused on strategy.

Stensul Email Creation Maturity Model June 2020


Technology: A bridge or hindrance to productivity? 
The 2020 Global Marketing Report paints a bleak picture when it comes to productivity, highlighting a major disconnect between the work marketers want to be doing and the tasks they end up spending most of their time completing. When asked what skills were most important to their jobs, it was nearly an even split between creativity (34%), agility (31%), and speed (31%), with marketers across the board agreeing their greatest strength—and most essential skill—is, “their ability to think and act creatively.”

Meanwhile, nine out of ten of the marketers surveyed report major frustrations at work, with a variety of hurdles keeping them from focusing on creative work efforts. The top three work-related frustrations for marketers?

 	Inadequate resources for handling growing workloads
 	Lack of strategic alignment across teams
 	Insufficient visibility into project status, productivity, and how marketing affects the bottom line

The promise of streamlined processes and efficient workflows appears to be a distant dream for many of the marketers surveyed by Workfront, with much of the technology currently being used limiting productivity versus boosting it.
The key to true productivity? Easily integrated martech solutions.
As Workfront emphasizes in its report: “There’s an obvious mismatch between what marketers value most and what they actually spend their time on.” Stensul has witnessed this disconnect firsthand. Our data mirrors Workfront’s findings—we regularly see outdated email creation processes, with 80% of brands taking a week or more to produce a single email because they lack the right technology to enable agile email creation processes. What we’ve found is that most marketing operations teams are spending more time on email production instead of focusing on strategy.

#### The marketing expectation gap: when speed mandates outpace the systems behind them
Leadership wants campaigns faster. That mandate has been clear for years, and it has only intensified as AI becomes embedded in marketing workflows. But our recent proprietary research suggests that the pressure for speed is widening a dangerous divide between what organizations expect from their marketing teams and what their systems are actually capable of delivering.

We call it the expectation gap. New data from our MarTech Governance Outlook makes it impossible to ignore.
What the data reveals about marketing's expectation gap
The MarTech Governance Outlook, based on a quantitative survey of more than 300 marketing practitioners across the US and UK, captures a system under strain. 47% of marketing teams are now measured on faster time-to-market or increased campaign velocity. Adopting AI and automation is the top organizational mandate for 2026, cited by 38% of respondents.

The urgency is real. The problem is the infrastructure underneath it.

23% of teams still operate with approval cycles longer than a week. The most common workflow bottlenecks have not changed: controlling brand and compliance standards (43%), managing multiple rounds of stakeholder approvals (42%), and time-consuming content and design development (41%). These are systemic constraints, not operational noise.

This is not a capacity problem. It is a structural one.

The emphasis on systems is deliberate. Speed without a durable operating model underneath it is fragile, and fragile systems break under pressure.
Why do marketing speed mandates outpace execution reality?
The marketing expectation gap is not caused by individual failures or team reluctance. It is a structural mismatch between what organizations have asked marketing to become (faster, more AI-enabled, higher volume) and the workflows, governance models, and approval infrastructure they have actually invested in building.

Three patterns from the research help explain the disconnect.

Campaign review period length, not the number of approval steps, drives delays. Most teams complete approvals in fewer than five steps (64%), which sounds efficient. But timelines are split: 28% finish in one to two days, while 36% need three to five. The gap is not the number of steps. It is the reviews, rework, and handoffs that happen within them. Delays are embedded in how steps are executed, not how many exist.

Scale intensifies both velocity demands and governance pressure simultaneously. Large enterprises with 10,000 or more employees are 33% more likely than the overall respondent pool to send 100 or more campaigns per month. They are also more likely to face approval cycles of one to two weeks or longer, with more stakeholders and more review layers. The organizations under the most pressure to move fast are operating in the most complex, scrutiny-heavy environments.

AI accelerates creation but not production. 47% of respondents report that AI enables campaigns to be created 26 to 50% faster. Yet larger organizations (those with 10,000 or more employees) are more than twice as likely to report only 10 to 25% faster creation. Why? Because AI accelerates drafting without accelerating approvals, compliance checks, or the downstream production steps those drafts still have to pass through. When the bottleneck is review, not creation, faster drafts do not produce faster campaigns.
AI adoption is outpacing governance, and the gap is compounding risk
The marketing expectation gap would be serious enough if it were simply about speed. But the research reveals something more consequential: as AI adoption accelerates without governance evolving alongside it, organizations are taking on compounding risk.

53% of surveyed marketing organizations do not have comprehensive AI governance in place for marketing campaign creation. This matters because AI is no longer peripheral. It is embedded in production.

44% of respondents report that AI adoption has somewhat or significantly increased compliance or brand risks. Among enterprises with 10,000 or more employees, that figure rises: they are 36% more likely than average to report increased risk as AI use scales.

This is the AI paradox at the heart of the expectation gap. The tool introduced to close the gap (faster creation, less manual work, higher volume) simultaneously amplifies the conditions that widen it, unless governance evolves in parallel.
How campaign errors make speed harder to maintain
When governance lags, errors follow. And errors do not simply create one-time rework costs. They reshape future workflows in ways that permanently reduce velocity.

The research makes this mechanism explicit. 40% of organizations experienced campaign errors requiring correction one to ten times in the past year. Among organizations without comprehensive AI governance, nearly 9 in 10 reported at least one error in the prior 12 months.

The most common consequence: increased scrutiny and heavier review processes, cited by 44% of respondents.

Here is the trap. Errors triggered by ungoverned AI adoption lead directly to more review layers, longer approval cycles, and stricter oversight. The very outcomes that constitute the expectation gap are the same outcomes that errors produce as a corrective response. Teams trying to move faster end up moving slower. Not because mandates changed, but because the system absorbed failure and added friction in response.

For organizations in heavily regulated industries, the stakes escalate further. Those operating under stringent compliance requirements are 67% more likely to report financial losses from campaign errors of $500,000 to $1 million. And beyond direct losses, the downstream consequences include internal disciplinary action (55%), reduced email deliverability (44%), and lasting brand reputation damage (41%).

The cost of the expectation gap, left unaddressed, is not just inefficiency. It is compounding institutional risk.
Governance maturity is the differentiator, not speed tools
One of the most instructive findings in the research is what separates organizations that sustain high campaign volume from those that struggle to scale.

Organizations with comprehensive AI governance policies are consistently sending high campaign volumes: 29% send 26 to 50 campaigns per month, and 22% send 100 or more. Governance maturity does not constrain output. It enables it.

This finding challenges a persistent misconception: that governance is friction. That review processes are overhead. That controls slow teams down.

The data says otherwise. When governance is embedded into how creation works, not bolted on at the end, teams create more confidently, at higher volume, with fewer disruptions. The approval process becomes faster not because it is shorter, but because fewer things require correction. Less rework. Fewer escalations. Fewer late-stage fixes that erase the time AI saved in the first place.

The data reframes the question entirely. Governance is not the alternative to speed. It is what makes speed sustainable.
Closing the expectation gap requires an operating model, not just optimization
The research is clear that the expectation gap will not close through incremental tool adoption or isolated workflow tweaks. What it describes is a misalignment between leadership mandates and operating models: what organizations want marketing to deliver and the systems designed to deliver it.

Closing the gap means asking different questions. Not "how do we approve faster?" but "how do we build a creation system where fewer things require intensive approval?" Not "how do we use AI more?" but "how do we govern AI-assisted creation so that speed does not introduce risk?"

This is the promise of Governed Creation™: the creation operating model that embeds governance directly into marketing workflows, so speed and control are not competing forces but complementary ones. Governance defines the rules. AI accelerates within them. Reviews move upstream. Quality and compliance are built in from the start, not inspected at the end.

When the system is designed this way, the expectation gap does not disappear overnight. But it stops compounding. Teams create at volume without accumulating risk. Leadership mandates for speed become achievable, not because more pressure is applied, but because the operating model was built to sustain it.

Email marketing remains the highest-ROI channel organizations have. The pressure to deliver more of it, faster, is not going away. The question for every enterprise marketing leader is whether the infrastructure underneath that demand can actually support it.

The marketing expectation gap tells you whether it can.

#### The power of Marketo Certification to elevate your marketing game
Are you in marketing operations looking to skyrocket your career? Or perhaps you're a member of your company’s marketing team seeking to understand how to make the most of a deployment platform. Marketo certification and training programs are vital ingredients in your efforts to achieve marketing mastery.

Adobe Marketo is a leading marketing automation platform (MAP) that empowers businesses to engage customers and prospects at every touchpoint throughout their journey. From lead generation to customer retention, Marketo offers tools to streamline marketing processes and drive tangible results.
Why get Marketo Certified
Getting certified in Marketo is not just about adding another badge to your LinkedIn profile (although that's a nice bonus). Marketo certification is a testament to your expertise in leveraging this powerful platform to drive business success. It showcases your ability to harness the full potential of Marketo's features and functionalities to deliver impactful marketing campaigns.

But it's not just about the certification itself—it's about the journey of learning and growth that comes with it. Marketo training programs provide invaluable insights into industry best practices, cutting-edge strategies, and practical tips for optimizing your marketing efforts. Whether you're a seasoned marketer or just starting, there's always something new to learn in the ever-evolving marketing world. Marketo certification equips you with the knowledge and skills to stay ahead of the curve.
What to expect
So, what exactly can you expect from Marketo certification and training programs? Let's break it down:
Comprehensive curriculum
Marketo offers a range of certification tracks tailored to different roles and levels of expertise, including Marketo Certified Associate, Marketo Certified Expert, and Marketo Certified Solutions Architect. Each certification track covers various topics, including lead management, email marketing, analytics, automation, and more. Whether you're interested in mastering specific features or gaining a holistic understanding of the platform, there's a certification track for you.
Hands-on experience
Theory is great, but nothing beats hands-on experience. Marketo certification programs provide ample opportunities to apply what you've learned in real-world scenarios through practical exercises, case studies, and simulations. This hands-on approach reinforces your understanding of the material and equips you with the confidence and skills to tackle marketing challenges head-on.
Expert guidance
Learning from the best in the business can fast-track your journey to success. Marketo certification programs are led by industry experts with years of experience in marketing automation and digital strategy. Whether through live lectures, Q&A sessions, or one-on-one mentoring, you'll have access to invaluable insights and guidance from seasoned professionals who know the industry inside and out.
Networking opportunities
Some suggest that your network is your net worth. That couldn't be truer in the world of marketing. Marketo certification programs bring together like-minded professionals from diverse backgrounds and industries, providing ample opportunities for networking, collaboration, and knowledge sharing. Whether connecting with fellow learners in virtual classrooms or attending industry events and webinars, you'll expand your network and build relationships that propel your career forward.
Career advancement
Marketo certification is an investment in your future. Whether you're looking to advance in your current role or rise through the ranks of your organization, Marketo certification can open doors and unlock new opportunities. Employers value certified professionals who demonstrate their expertise and commitment to continuous learning, making Marketo certification a valuable asset on your resume.
Marketo training programs
Whether you’re a Marketo novice or approaching expert-level knowledge and skills, there’s a Marketo Certification training program for you. Here is a sampling:
Marketo Certified Associate (MCA)
This entry-level certification is perfect for beginners seeking a foundational understanding of Marketo. The MCA program covers critical concepts such as lead management, email marketing, and basic automation techniques. It's the perfect starting point for anyone looking to kick-start their career in marketing automation.
Marketo Certified Expert (MCE)
The MCE certification is designed for experienced marketers who want to demonstrate their expertise in advanced Marketo concepts and strategies. From advanced lead scoring to multi-channel campaign management, the MCE program covers a wide range of topics to help you become a Marketo pro.
Marketo Certified Solutions Architect (MCSA)
Are you responsible for designing and implementing Marketo solutions for your organization? Then, the MCSA certification is for you. This advanced certification program is tailored for technical professionals specializing in architecting and managing complex Marketo implementations. With MCSA certification, you'll gain the skills and knowledge to design, deploy, and optimize Marketo solutions that drive business results.
Marketo Revenue Cycle Analytics (MRCA)
So much of marketing today is data-driven marketing, and the MRCA certification equips you with the tools and techniques to measure and optimize your marketing performance. From tracking attribution to analyzing pipeline velocity, the MRCA program provides insights into leveraging Marketo's analytics capabilities to drive revenue growth and ROI.
Marketo Engage for Partners (MEP)
Are you a Marketo partner or consultant looking to enhance your expertise and add value to your clients? The MEP certification program is designed specifically for Marketo partners, providing them with the knowledge and skills to deliver exceptional service and results to their clients. From implementation best practices to advanced troubleshooting techniques, MEP certification ensures you can effectively support your organization’s Marketo needs.
A pathway to marketing mastery
Even these five choices make it obvious: Marketo certification and training programs are more than just a credential—they're a pathway to marketing mastery. Whether you want to deepen your knowledge, expand your skill set, or advance your career, Marketo certification equips you with the tools and expertise you need to succeed in today's competitive landscape. So why wait? Invest in yourself, unleash the power of Marketo, and take your marketing game to the next level. Your future self will thank you for it.

#### The Pros and Cons of Centralized, Decentralized, and Distributed Marketing Teams
It’s a question as old as time (or maybe just as old as the 21st century), should I centralize, decentralize, or distribute my marketing team?

Before you decide, examine the pros and cons of each option and determine which would work best for your team and business. The final answer could depend on your product or service, your size, or your company structure.

So what’s the difference between the three options?

What do centralized, decentralized, and distributed even mean? 


Image by G. Crescoli on Unsplash
Centralized: 

In a centralized marketing team, there’s one department that rules them all (no all-powerful rings though). They control all the marketing activities and initiatives and manage a unified brand image for the entire business.

Decentralized: 

On the other end of the spectrum, a decentralized marketing team results in multiple departments that are all separately responsible for their own marketing activities. You’ll normally see this in larger organizations that have a number of business units and different solutions.

Distributed: 

Distributed marketing teams combine the best of both options above. The central marketing department creates marketing initiatives, templated campaigns, and assets that the local, distributed teams can customize for their markets. This allows the corporate core and the local level to work together to leverage central resources and local knowledge and expertise.

Help, what are the pros and cons of each option?! 


Image by Immo Wegmann on Unsplash
Centralized: 

There are a number of benefits to a centralized marketing team, but by far the main advantage is the economies of scale it provides. With skills, resources, systems, vendor management, and data all housed in the one department, marketing budgets and investments are easily managed and controlled. It’s cost effective and streamlined, allowing systems and technological integration to be simplified and costs cut.

Centralization empowers marketers to utilize a more unified branding approach, ensuring they take greater ownership and accountability over marketing initiatives and results.

It can also provide a better understanding of the customer journey, as centrally housing all data allows marketers to track every interaction a customer has with their company.

On the other hand, there are a few disadvantages that should be considered. Poorly implemented centralization can “stifle initiative, constrain the ability to tailor products and services locally, and burden business divisions with high costs and poor service.”

Since everything goes through the centralized marketing team, it can often act as a bottleneck for campaign implementation and asset creation. But there are technologies and workflows that can significantly reduce this.

This inability to customize on a local level is the main roadblock for centralization. Different business units or regions need to be able to tailor their marketing campaigns for market conditions, goals, and local language. In this age of personalization, centralized marketing could miss the mark.

Decentralized: 

This option is often chosen by larger organizations that have a diverse range of business units and solutions, as decentralization allows the business units to market their products without the interference of the parent company or core brand.

This also means that local or product-specific marketers are specializing in their target area or product, resulting in more customized campaigns and improved consumer communications.

Author, speaker, and revenue marketing expert Debbie Qaqish agrees that local knowledge and responsiveness to local markets is a key benefit. “One of the most important roles of the field marketing team is their working knowledge of sales, local market conditions, and local customer idiosyncrasies. In contrast, corporate marketers are so often removed from the local reality, especially customers, they make decisions in a vacuum that don’t always represent the best interests of local marketers.”

However, decentralization does come with its own challenges. With all your decentralized teams doing their own thing, you can end up with multiple different systems, strategies, and campaigns. This threatens brand integrity, inflates costs, and overcomplicates workflows. It can also lead to the duplication of work, poor performance tracking, and a lack of a larger strategic framework.

Distributed: 

This option is gaining significant traction with marketing teams as it offers a number of unique advantages.

In a distributed marketing team structure, the central team maintains control of the brand and creates a range of assets, like emails, advertisements, landing pages, fact sheets, and others. These assets are then shared with local teams and can be customized, co-branded, and localized. This provides local teams with professional, on-brand resources that they might not have the budget to create themselves.

Another benefit to a distributed marketing team is that the same systems are used, ensuring that data is stored centrally and no leads or customers are lost. This also allows the central team to monitor marketing performance and track the ROI of campaigns at both a national and local level.

Whatever team structure you choose, you’ll need the right tools to power your team and streamline workflows.

Schedule your personalized demo to discover how stensul has been helping a diverse range of marketing teams decrease email production time by 90% and increase output by 10X.

#### The Rise of the Self-Serve Marketer
Okay, that might sound like a grand statement, but the types of technology involved in low code and no code marketing are irreversibly changing the industry for the better, and making your job a heck of a lot easier.‍
What is low/no code marketing, anyway?‍
Essentially, as marketing technology has evolved and new third-party platforms are being built to tend to marketers’ evolving needs, marketers are able to solve problems themselves without constantly going to developers when they need something changed. When a last minute revision to an email template needs to happen just before sending, marketers don’t have time to go in and redo the code (or, as is more likely, ask developers to drop everything they’re working on to go in and fix the issue as soon as possible).

Enter low code and no code solutions. The term “low code” was first used in 2014 to describe tech platforms that were created to let people build websites and apps quickly, without hand coding the whole thing. The concept has grown in popularity and use cases since then, and is predicted to be a huge driver of growth in the industry over the next decade.‍
The difference between low and no code‍
While the two terms are often lumped together because they represent a similar trend and idea, there’s an important distinction to be made between low code and no code marketing. The difference essentially comes down to how much technical ability the user has to have in order to effectively use the platform.

No code platforms require no technical development knowledge, and allow users to drag and resize images, change color schemes, and customize templates without any hand coding at all. A popular example of this is Squarespace, which lets anyone create a visually appealing website with no coding knowledge at all. Naturally, this means that no code platforms are limited, but widely accessible.

Low code, on the other hand, refers to platforms that are often used by designers and developers who do feel comfortable coding to help expedite their workflow. Low code platforms allow a company’s developers to personalize certain functions of the site or app while still working under a platform that’s largely designed already, so they’re not starting entirely from scratch.

The benefit to both of these platforms, and the larger trend that the marketing industry is seeing, is that companies are leaning towards software that allows their team to build and edit what they need to without the cost, risks, and time commitment of building software from scratch. Third party-platforms like stensul allow marketers to be a lot more self-sufficient, and to communicate more clearly and easily with design when they do need more code written.

As Scott Brinker told us in a recent conversation, “The degree to which you find a way to strike that balance of the self-service flexibility, but then that sort of governance control in [your domain]...make sure it’s good for people.” In other words, strike that delicate balance between what your organization needs, which tech platforms can provide it, and how much control your marketers will need to have over the platform capabilities.

We’re excited to be on the forefront of this expanding trend. To learn how stensul can specifically help your team become self-serve marketers and produce great looking emails more quickly without needing developers to hand code them, schedule a demo with us.

#### The role of AI and automation in improving campaign velocity
Marketing teams today are under pressure from all fronts. Campaign timelines are shrinking, demand for personalization is growing, and everyone’s talking about the transformative potential of AI. But here’s the uncomfortable truth: Most marketing organizations aren’t set up to harness AI effectively. Why? Because their Creation Operating Models, the systems they use to plan, produce, and deliver campaigns, are fundamentally broken.

If you're starting to feel like the way your team builds campaigns is dragging you down, you're not alone. In fact, you’re likely starting to realize that the problem isn’t the team: It’s the system. It's your system that keeping you from improving your campaign velocity.

So, let’s talk about how AI and automation can become your greatest asset, but only if you address what’s under the hood.
Bottlenecks that are hiding in plain sight
Whether you're operating in a Design-to-Code, Brief-to-Template, or Distributed-in-ESP model, chances are you're spending too much time:

 	Copying content into outdated templates
 	Waiting on reviews and approvals
 	Wrestling with tools not built for marketers
 	Managing handoff after handoff across siloed teams


These models weren’t built for the speed and scale required in today’s enterprise environment, especially not with AI in the mix. Instead of accelerating your work, AI becomes just another layer of complexity and risk.

The result? Missed deadlines, lost opportunities, and internal frustration that stifles innovation.
AI + automation ≠ magic
AI is advancing rapidly: 77% of marketers are experimenting with it for content creation. But fewer than half are seeing real results. Why? Because they’re layering AI on top of fragmented workflows and brittle processes. Without built-in governance and the right operating model, AI introduces brand risk, compliance concerns, and bottlenecks, not speed. And certainly not velocity.

AI alone can’t fix a broken process. But AI + automation within a modernized Creation Operating Model? That’s where velocity happens.
Speed vs. velocity: why faster doesn’t equate to better
In high-pressure marketing environments, “we need to go faster” is often the rallying cry. But speed without alignment? That’s just chaos moving at a higher rate.

Velocity is what you really need. It’s not just about how fast you go. It’s about how effectively you move in the right direction.

Let’s break it down:

 	Speed = raw pace
 	Velocity = speed + direction + power

Without shared goals, consistent processes, and built-in quality checks, fast-moving teams risk launching inconsistent assets, duplicating work, or wasting cycles fixing mistakes instead of driving results.

That’s where the SPEED Framework comes in. It’s not just about acceleration. It’s about orchestration. And only then can you truly improve campaign velocity. It helps you:

 	Align your teams across functions
 	Eliminate silos and redundant work
 	Bring clarity to who’s doing what, when, and how
 	Build confidence in your ability to scale and automate safely


With SPEED, you don’t just move faster, you move smarter. That’s true campaign velocity, and it’s what separates reactive marketers from performance-driven leaders.

 



 
What happens when you fix the foundation?
Let’s paint a picture:

 	One enterprise cut review rounds from 6 to 2, reclaiming weeks of time per campaign.
 	Another slashed production time in half by redesigning its model to embed AI where it mattered most.
 	A leading software company saw 163% more qualified leads and 140% more revenue, all by empowering more creators safely with built-in guardrails.

These aren’t just productivity wins. They’re business outcomes that move the needle.
Why this matters for you
As the orchestrator of campaigns, you're the connector across strategy, content, operations, and outcomes. You see where things break down—where briefs go to die, where compliance slows you down, and where AI feels more like a threat than a tool.

You’re not looking for another platform. You’re looking for a way to:

 	Launch faster without cutting corners

 	Empower your team while staying in control

 	Turn AI into a performance multiplier, not a risk factor


Modernizing your Creation Operating Model is the lever you’ve been missing. With the right structure, AI and automation don’t just help you do more: They help you do it better.
Map your workflow; find your velocity
AI will not wait. Neither will the market. The good news? You don’t have to boil the ocean. Start by scanning your process, pinpointing the friction, and understanding where automation and AI can drive the most value. Then, build a model that lets you scale with confidence.

 	Campaign velocity is critical—but your creation operating model might be holding you back.
 	AI and automation only work when built into a governed, scalable process.
 	The SPEED Framework helps you eliminate bottlenecks, increase alignment, and unlock the true value of AI.
 	You have the power to modernize your model and lead your team into the future.


Want help? Stensul’s experts can lead you through a guided Workflow Audit i.e. an actionable process to design a faster, smarter, AI-ready workflow. Book your workflow audit today.

#### The Scariest Email Marketing Fails
It’s always scary to hit send and hope that your multiple rounds of QA caught every single mistake.

Whether it’s a small spelling error or one of the big, glaring mistakes below, we can all relate to these forehead-slapping moments.

And it’s not just errors within emails that you’ve got to look out for. One of our lovely customer success representatives, Kelly Dynan, remembers a time when she unsubscribed from an email and the confirmation showed that she was unsubscribed from a list labeled, “Annoying people who don’t open our emails.”

Be a treat, not a trick, and learn from these spooky tales of email marketing fails.
Double, double, toil, and trouble (but no double checking)


Image by rawpixel on Unsplash
I think we can all agree that the subject line of an email is a pretty critical component.

We’ve all probably been guilty of writing a clickbait-y subject line or two to boost those all-important open rates.

Unfortunately, Topman took that to a whole new level when it blasted an email to thousands of subscribers with the subject line, “Insert Clickbait Title.”

Avoid gaffes like these with rigorous QA at each stage and a strict approvals process.
Tis’ always the season for timeliness 


Image by Farago Tudor Andrei on Unsplash
While it may not be time for presents just yet, we’ve always got time for a holiday season pun.

The timeliness (or lack thereof) of a marketing campaign can make or break it. Keep the season, current political climate, market conditions, and national news in mind when implementing any campaign. We all remember the Kendall Jenner/Pepsi ad fail of 2017, so let’s avoid that in the future.

An email marketing campaign that was unfortunately sent at the wrong time was a 2017 campaign by Airbnb.

This “floating world” email featured water-themed houses and phrases like “stay above water,” and “live the life aquatic with these floating homes.”

The only problem was that it was sent in August, 2017, when Hurricane Harvey was decimating Houston.

Remember, it’s always important to consider what current national, environmental, political, or cultural factors could potentially influence the message and tone of your email campaigns.
Trick or treat, but not in the baby aisle 


Image by Lydia Winters on Unsplash
Oh baby, these campaigns were big whoopsies.

Shutterfly sent an email out to a large group of customers congratulating them on their new arrival and encouraging the new parents to order thank you cards that “matches your birth announcement.”

The email was intended for new parents who’d recently made baby-related purchases on Shutterfly but it was blasted out to the masses instead.

Amazon made a similar mistake in 2017 when it sent an email to some customers informing them that someone had recently made a purchase from their baby registry. The only snag was that these customers didn’t have a baby registry, or a baby on the way.
Terrifyingly tone deaf


Image by Beth Teutschmann on Unsplash
After finishing the grueling Boston Marathon in 2017, participants were sent a congratulatory email from race sponsor, Adidas.

The subject line stated, “Congrats, you survived the Boston Marathon!”

Understandably, many finishers took issue with the message and Adidas promptly apologized.

Cultural sensitivity is critical in any marketing campaign, so ensure your emails are examined through this lens as well.

Reach out to us on Facebook, Twitter, or LinkedIn and share your #scariestemailfail.

#### The Scrutiny Cycle: Why AI is making marketing teams slower, not faster
When AI entered the marketing stack, it changed everything quickly. How teams briefed, how they created, how fast campaigns moved from idea to out the door. For a lot of organizations, it felt like the bottleneck had finally been solved.

But new technology at scale rarely comes without new problems. And one pattern from our research kept surfacing in ways that were hard to dismiss.

When we surveyed over 300 marketers across the US and UK for our MarTech Governance Outlook, a pattern emerged that no single data point could capture on its own. As teams have adopted AI, under pressure to meet leadership expectations, they have created more, made more errors, and received justified yet time-sucking scrutiny due to those errors. Scrutiny adds overhead, and that overhead eventually leaves teams slower than they were before AI arrived. It sounds backwards, and that’s exactly the problem. 

We’re calling that pattern the Scrutiny Cycle.

In the sections that follow, we’ll walk through how the cycle forms, where it appears in the data, and why so many teams find themselves moving slower after adopting the very tools meant to make them faster.
How the cycle works
Stage 1: Leadership mandates AI for speed
Unsurprisingly, adopting AI and automation is the top marketing mandate for 2026. 38% of organizations named it their primary mandate, and almost half of teams are being measured explicitly on speed to market. 

This is where the pressure starts. Leadership sees the promise of AI, from reduced manual work, to faster creative cycles, and sets expectations accordingly. What’s less defined is how that output is meant to be managed once it’s created.
Stage 2: Teams adopt AI without governance in place
When AI adoption is being mandated from the top, marketing teams likely rush to meet expectations, oftentimes without ensuring proper execution. And the data supports this. Over half of organizations do not have comprehensive AI governance in place for marketing, meaning they don’t have a consistent system that controls what AI is producing. 

Large enterprises feel this most acutely. Organizations with 10,000+ employees are more likely to report only basic AI governance policies compared to smaller enterprise counterparts. At the same time, they’re often operating at higher campaign volumes, with many sending 100+ campaigns per month.

More output moving through a system without strong guardrails creates pressure that builds quickly.
Stage 3: Faster creation, faster errors
Campaign errors are already common, with 40% of organizations reporting an error in the past year. 

The difference shows up when governance is missing. Nearly 9 in 10 organizations without comprehensive governance experienced at least one campaign error in the last 12 months.

This means that governance, or lack thereof, is contributing to error rates. On top of this, 44% of marketing teams report that AI adoption has increased their compliance or brand risk. So, AI adoption is not just increasing errors, but also increasing distrust. 
Stage 4: Errors trigger scrutiny
When something goes wrong, the natural organizational response is to add oversight. More eyes on content, more approval stages, stricter review requirements, a longer list of stakeholders who need to sign off before anything ships.

The most common consequence of campaign errors across all respondents is increased scrutiny or heavier review processes, reported by 44% of organizations. 

What starts as a reaction to a specific issue tends to carry forward. New steps get added to the workflow, more people are included in approvals, and the process expands to prevent future mistakes.

But this is also where the cycle turns against velocity. The same teams that adopted AI to move faster now have more complex, lengthy processes. 
Stage 5: Scrutiny makes the whole system slower
Over time, that added complexity begins to show up in timelines.

Organizations with approval cycles exceeding two weeks are far more likely to cite compliance and legal review as the primary bottleneck: 53% compared to 31% for teams with faster cycles.

The time saved in creation is offset by the time added in review.

This effect is more visible in larger organizations. Companies with 10,000+ employees are more than twice as likely to report only modest speed gains from AI compared to smaller companies. Additional stakeholders, layered approvals, and compliance requirements absorb much of the efficiency AI introduces.

In regulated industries, the impact extends beyond timelines. Organizations were 67% more likely to report losses of $501,000 to $1M from campaign errors. Internal disciplinary action (55%), reduced email deliverability (44%), and brand reputation damage (41%) are all reported consequences.

At that level, scrutiny becomes a cost center as much as a safeguard.
Stage 6: The pressure resets and the cycle turns again
What makes this a cycle is that the underlying pressure doesn’t change.

Teams dealing with longer approval cycles and heavier review processes are still expected to increase output. The response may be to invest further in AI, adding more tools or expanding usage in an effort to regain speed.

Without governance evolving alongside that adoption, the same pattern repeats. More output leads to more errors, more scrutiny, and more process weight.

The system doesn’t correct itself. It reinforces the same behavior.
This isn’t an execution problem
Most of the teams caught in this cycle are producing more than ever. The system underneath all that output just wasn't designed to handle it.

When governance is added after creation instead of built into it, the only available response to errors is to increase oversight. Over time, that adds friction across every campaign, not just the ones that triggered it.

AI didn’t introduce that friction, but rather exposed how much the process depends on catching issues late rather than preventing them earlier.

 
How to break the Scrutiny Cycle
The organizations seeing different outcomes aren’t stepping back from AI. They’re adjusting how it fits into their workflow.

The shift is less about how much AI is used and more about where control sits in the process.

Governance moving upstream is what changes the outcome. We call that Governed Creation™, the operating model that embeds governance into the creation process itself. Brand standards, compliance rules, and quality controls live in the tool, not in a guidelines document or an approval queue. AI operates within guardrails, not around them. What gets created is already governed by the time it reaches review.

And the bottlenecks that define the Scrutiny Cycle — controlling brand and compliance standards (43%), multiple rounds of stakeholder approvals (42%), and time-consuming content development (41%) — are all tied to how the process is structured. 

Addressing them during creation changes the entire effectiveness of the system.

The Scrutiny Cycle is a process problem with a process solution. And the teams that recognize it early end up moving faster the longer they use AI, not slower.

#### The Solution to Apple’s Mail Privacy Protection is to Create Better Emails
An announcement made at Apple’s most recent WWDC has wound up many involved in email marketing. The reason being, as the press release spells out, the company “previewed powerful new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, which helps users better control and manage access to their data.”

For email marketers that means Apple’s new Mail Privacy Protection blocks tracking pixels. And that means email opens can’t easily be tracked in an accurate manner. This is why so many are wound up, if not a bit anxious. Open rate tracking is a long-standing, widely used method to measure engagement of an email campaign, particularly as it regards things like subject lines and the quality of the email list used.

To be sure, this really is much ado about something. Apple’s share of the email client market totals 58%, with 45% of that coming from the iPhone version of the Apple Mail application. Google, Microsoft, and other makers of email clients might follow suit.

While Apple’s move might be the latest to cement its legacy as a champion of privacy and security, it reflects a growing trend to give more control to consumers.

There’s an excellent chance that, as you read this (if it hasn’t happened already), someone has figured out a way around Apple’s roadblock. However, there’s an equal if not greater chance that Apple, or someone like them, will make that so-called solution short-lived.

Instead of looking for another way to harvest statistics around opens, email marketers need to accelerate their embrace of a movement that has already been happening in the industry: thinking and orienting more deeply around true engagement and value delivered.

Apple’s announcement heightens the need for emails to be more engaging. And that goes beyond an open-inducing subject line. It means creating emails that people spend time with. That move them to want to open the emails that land in their inboxes from you. Not once, but on a regular basis.

It is a rethink. But one very much worth doing. It puts the focus on the click as well as any downstream engagement, post-click. Interestingly, the blocking of tracking pixels has some saying open rates was more of a “vanity measurement” than anything else, as in most cases, opens don’t properly assess full performance, while click-through rates and downstream email-driven actions do.

That debate aside, the way to move forward is to send better emails. Ones that look great, display properly, without any broken elements, and serve up relevant information subscribers really want. So each time an email shows up from you, recipients want to open it.

Getting there takes work. Analysis, planning, and potentially testing multiple versions of an email or email series. That takes time and money. Plenty of both. The alternative isn’t inundating subscribers with largely generic emails in the hopes they bite on something. Take that approach and you’re likely to lose more subscribers than gain.

If doing email better is the path, the next question is, “how?” You can generally bucket the work into two areas: more effort into strategy (analysis, planning, ideation) and more effort into testing and content creation (you’ll have ideas of how to make emails more engaging, but how will you actually know without creating and testing?).

More strategy can come from either hiring more people, or from freeing up the existing team’s time out of lower-value work to allow for more strategy work. More testing and content creation generally means more hands-on-keyboard work hours, unless an organization is using technology to streamline collaboration, creation, and insights. An Email Creation Platform turns out to be perfectly suited to enable teams to do more, in less time.

Read our “An Introduction to Email Creation Platforms” eBook to learn more about what an Email Creation Platform is, where it sits in your tech stack, how to evaluate one, and more. Download the eBook today.

#### The Stensul integration with Adobe GenStudio for Performance Marketing
GenStudio creates. Stensul governs. Here's what that means for enterprise email.

Generative AI has made content ideation faster than ever. But for enterprise marketing teams, speed in ideation has always been the easy part. The harder part is what comes after: turning AI-generated concepts into production-ready emails that are on-brand, compliant, and actually deployable through your ESP or MAP — without introducing risk along the way.

Stensul is the Governed Creation™ platform. That means AI only ships inside guardrails, never around them. The Stensul integration with Adobe GenStudio for Performance Marketing is what that looks like in practice.
The governance gap in AI-powered email creation
GenStudio is a powerful AI content engine. It generates email concepts quickly, at scale, based on your brand and persona guidelines. But AI output is only as trustworthy as the governance around it. Without governed templates safeguarding GenStudio output, teams end up scaling faster with less confidence. The bigger the volume, the bigger the exposure — and in regulated industries, exposure has consequences.

Stensul sits upstream of GenStudio as the governance layer — supplying brand-approved, compliance-constrained templates so AI generates inside guardrails, not around them. Every output starts from a governed foundation. Every approval is logged. Every campaign ships audit-ready.
How it works
The integration connects GenStudio's AI-powered ideation with Stensul's no-code email builder into a single, governed workflow.

 	Build governed templates in Stensul. Using Stensul's drag-and-drop builder, non-technical users create or customize templates with pre-set modules and built-in guardrails. Nobody can break the code or go off-brand. These templates flow directly into GenStudio as the foundation for AI generation.
 	Generate email concepts in GenStudio. Users input a prompt that draws on pre-configured brand, product, and persona information. GenStudio rapidly generates multiple email concept variations — all within the governed Stensul template structure.
 	Move directly to production in Stensul. Using the Stensul extension within GenStudio, users select a concept and send it directly to Stensul to add personalization tokens, links, and images, then route it through the approval workflow in Workfront, Asana, or Stensul's native approval routing.
 	Deploy without manual handoffs. Once approved and quality-assured, Stensul pushes the HTML and metadata directly to any MAP or ESP. No downloading. No uploading. No manual steps that introduce errors.

Why this matters for enterprise teams
For most enterprises, email is a core revenue channel — but email production remains one of the most persistent bottlenecks in marketing operations. A single email can take weeks to move from concept to deployment due to fragmented workflows, multiple handoffs, and compliance reviews that happen too late in the process.

The Stensul and GenStudio integration changes the structure of that problem. In the Governed Creation™ model, governance doesn't happen at the end as a checkpoint. It's built into the creation layer from the start, which means AI output is trustworthy by design, not by luck.

For enterprise teams, that means faster time to market, fewer errors, less rework, and campaigns that hold up under compliance scrutiny without slowing the team down.

GenStudio provides the AI speed. Stensul provides the governed production layer. Together, enterprise marketers go from brief to compliant, production-ready email without manual coding, compliance gaps, or agency dependency.

This is what it looks like when AI speed and governance aren't a tradeoff. Book a demo with our team to see it in action.

#### The top 3 questions you should be asking to avoid costly email marketing mistakes
Is your email marketing team so focused on execution they have little time to architect an effective email marketing strategy? Earlier this month, I had the privilege of taking the "virtual stage" at the MarTech Conference, an online event hosted by Third Door Media. My presentation, "7 Expensive Email Mistakes & How to Avoid Them," addressed this very issue — highlighting the primary mistakes that are costing email marketing teams hundreds of thousands of dollars in marketing spend and hundreds of hours of work.
The Cost of an Ineffective and Inefficient Email Marketing Process
Because my role as stensul's Director of Solutions and Enablement is focused on helping enterprise marketing teams scale their email programs, I know firsthand the struggles marketing organizations routinely face when trying to move an email campaign from creation to delivery. If you're like most of the marketers we talk to, you're having to manage a complicated and convoluted email creation process that involves designers, developers and copywriters who are often working on a variety of disconnected tools.

Getting approvals can be even more challenging with ongoing back and forth conversations between stakeholders and the MOPs team overseeing the entire process.

Time and again, we see email marketing teams with too many people spending too much of their time on details that could be streamlined with the right agile approach and technology. Inefficient and ineffective processes are not only taking up valuable time and resources, they're opening the door to expensive mistakes that negatively impact email marketing programs.

But how can an enterprise marketing organization redirect their efforts to avoid costly mistakes happening across their email marketing ecosystem?
3 Questions to Avoid Expensive Mistakes
It starts with asking the right questions to pinpoint your team's major weaknesses and address them accordingly. During my MarTech Conference presentation, I provided a deep-dive into the critical questions email marketing teams should be asking themselves to avoid expensive mistakes.

Here are the top three questions that can help you identify which mistakes are costing you the most time and money:
1) Do you know who is working on each email and how much time they are devoting to the email creation process? 
This is a difficult question to answer, but it provides invaluable insight to your overall process. As marketers, we have no shortage of data when it comes to email deliverability and performance, but it's much more challenging to quantify the actual time and costs involved with moving an email through the creation process.

Knowing who is touching each and every email, and how much time they are spending on it, gives you an unprecedented level of insight into just how much your email marketing programs are costing you.
2) Do you have a bullet-proof system for ensuring that every single email is error-free, consistently on-brand and ADA compliant?
Often, when I ask new clients this question, they say yes. But, after getting deeper into their "system," things get a bit shaky. The system turns out to be a spreadsheet or a one-person QA team that reviews every email. This isn't a system and it won't scale as your email volume grows.

To enable a truly bullet-proof system, email marketers need an email creation platform that provides creative guardrails to maintain brand guidelines and compliance regulations, delivering an agile environment  to adapt to any scenario and the ability to grow along with your marketing goals.
3) Can you scale your email production without adding more staff or sacrificing the quality of your emails? 
The primary  goal of any agile email marketing team is to increase email production capabilities without sacrificing the quality and performance of your email marketing efforts. To adjust to market demands, email marketers must be able to increase their email volume to meet business needs. Unfortunately, many MOPs teams are caught in the crossfire, trying to balance increased production demands without the benefit of additional staff or resources —  all while staying on budget.

MOPs leaders often believe they have two options here: Either hire more staff to manage increased email volumes or implement automation solutions that come with the promise of scalability. The reality? It isn't a zero-sum game — it doesn't have to be one or the other.

In fact, introducing the right email creation platform gives you the ability to scale production without having to add more resources. For example, because  stensul provides a collaborative environment with no-code design features and creative guardrails, it streamlines the email creation process. Marketing organizations using stensul can increase the numbers of email they are sending because less time is needed to launch campaigns.

If there's one consistent truth across the email marketing landscape it's this: The biggest mistake email creation teams are making is that they're spending too much time on execution and too little time on strategy. To achieve the right balance between execution and strategy, email marketing and MOPs teams must focus on speed and agility when designing their email creation process —  but, as with most agile practices, this is easier said than done. Creation teamsteams need an agile email creation platform to avoid costly mistakes.

Not only can the right platform keep you from making expensive mistakes, it allows you to dramatically scale your email marketing efforts in an efficient and effective way. Most importantly, it brings an agile process to an outdated system that is often overrun with bottlenecks and delays, saving your entire marketing organization hundreds of hours of work and hundreds of thousands of dollars in email marketing costs.

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#### The ultimate GDPR checklist for email marketers
What is the GDPR?
“We value your privacy.” We’ve all heard this phrase before. In today’s world, it's pretty standard for businesses to ask for very personal data and then turn around and say they value your privacy. The way sensitive data is stored, sold, and shared is a concern for many people. It's as if you need a GDPR checklist. GDPR stands for General Data Protection Regulation. The European Union (EU) passed this regulation in 2018 to protect user opt-out data and is responsible for enforcing it. Many people believe this regulation only applies to European citizens.

The GDPR applies to any business that handles European customers, no matter where they are in the world. Even if your business only manages customers in the U.S., being GDPR compliant is not only encouraged but most businesses that want to build customer loyalty follow suit.

In an age driven by targeted ads and information, email marketers might feel this regulation hinders their efforts and makes it hard to continue marketing to specific customers. Being transparent and safe when it comes to how you process data, however, will not only keep your business from being fined but will help build customer loyalty. Plus, building customer loyalty ultimately makes marketing campaigns even more effective.
Before the GDPR
Before the GDPR, when the Internet was in its infancy, the 1995 Data Protection Directive protected users and their sensitive data. As the Internet grew exponentially, people started realizing a major review was needed on how processed data was handled online. The GDPR was created to replace the 1995 Data Protection Directive. 

Even with a prior personal data regulation in place, companies had to take additional steps to become GDPR compliant after it became enforced, which illustrates how necessary this updated data regulation was. Since 2018, 27% of companies have spent over half a million dollars to become GDPR compliant.

If your business is worried about being GDPR compliant, here is a checklist to follow:
GDPR Compliance Checklist
1. Map, audit, and organize the data flow 
Make sure all the information about your data subjects is going to the right place. Keep an inventory of all the devices that are connected to your network and which ones have a part in processing personal data. In addition, don’t hold on to sensitive data that you don’t need. Keep an updated list of how your company processes personal data and handles data collection. 
2. Appoint a data protection officer
With something as serious as the GDPR, appointing a data protection officer is a smart choice for businesses that can afford one. Being GDPR compliant is the ultimate goal for every business, but having a team member who is trained can be a good benchmark so your business know exactly where they stand. A GDPR officer can also give legal advice as it relates to GDPR compliance.

Day-to-day concerns might also arise that a GDPR trained official can handle and keep under control. GDPR policy states that if there is a breach in personal data, businesses have to notify customers within three days. Having a data protection officer who is monitoring this situation can catch it quickly because they are trained to do so.
3. Transparent privacy policies
Your customers, team members, and leaders need to know their rights when it comes to privacy. Update your handbooks so HR managers and team members have updated access to the new policies and can review them accordingly. When it comes to your customers, your website should clearly display why their information is being stored, where it is being stored, and how it is processed. 

Your website should also note any third parties that might have access to personal data and at what point they're accessing it. A Data Processing Agreement is also required and should be linked online, so customers can see it easily. This agreement provides transparency regarding which third parties are accessing personal data and gives customers peace of mind.
4. Informed consent and access requests
A well-informed customer is a powerful customer. Customers must give informed and explicit consent for data processing and sharing of personal data. According to the GDPR website, “Consent is defined as any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.”

In addition to informed consent, a customer can request personal data whenever they choose. If a customer chooses to request their data, a business must provide all the personal data it has on that customer and dispose of it properly. Some entities are exempt from this request, including government entities, journalism entities, and hospitals.
5. Training
With any new regulation and policy, businesses should provide training to make sure team members are up-to-date when it comes to data processing. Invest in extensive training so your team knows their rights and how their employer is protecting its teams and customers. 

Team members should also be aware of what to do if there are data breaches and who to report them to. A data breach can be a huge setback for a company, so make sure you take the necessary steps to prevent one from ever happening. Doing so is a key element of being GDPR compliant.
Email marketing
Email marketing is designed to create value in your brand by keeping customers updated on promotions and engaging them when they aren’t shopping. Email marketing is one of the main ways businesses market to their customers. Today, this popular marketing strategy has been adjusted to include specific guidelines for a business to follow to avoid the mishandling of personal data.

It’s been noted that, “Email marketing under GDPR essentially means that, as an email marketer, you need to collect freely given, specific, informed and unambiguous consent (Article 32). To achieve compliance, you have to adopt new practices.” These practices include:

 	New consumer opt-in permission rules
 	Proof of consent storing systems
 	A method through which consumers can ask to have their personal information removed

These practices are designed to empower customers and give them peace of mind when interacting with a business. If a customer trusts your business and can see you are transparent, they are less likely to mark your emails as spam and unsubscribe and more likely to continue buying your products.

Ideally, GDPR compliance shouldn’t decrease sales but instead become a revenue generator. Loyal customers are likely to remain if they can see your business is honest, transparent, and handles their data appropriately.
GDPR compliance checklist for email marketing
When it comes to email marketing, GDPR plays a critical role. Here is a brief checklist for GDPR compliance specifically for email marketers to follow: 
1. Transparent websites
The first area potential customers will see before they sign up for emails is your website. How compliant your website is when it comes to the GDPR is a big deal. Your privacy policy must be easy to find and click on without requiring customers to navigate too much. 

Many sources suggest putting a link to your privacy policy in the footer of your website, so customers can easily access it. This transparency could be the difference between a customer continuing to browse on your site or losing trust and switching brands.
2. Double opt-In procedure
A double opt-in (DOI) procedure is a great way to truly provide transparency to your customers about what they are signing up for. Even after they type in their email address, they will first receive a follow-up email asking them to verify their email address again and confirm they want to opt-in. 

If they never confirm their email address, they won’t receive any emails. This is a good strategy to keep your customers happy and avoid your emails being marked as spam.

3. Email consent 
Before you can send any of your customers marketing emails, they must give consent. You must clarify what type of emails they will be receiving and make it clear they can opt-out at any time. Additionally, customers need to be able to unsubscribe themselves from marketing emails and adjust how often they are sent emails. 

Your website should clearly explain why you need certain pieces of information and what you do with them. Customers are more likely to be okay with receiving emails from your team if they know your intent. Take measures to ensure data protection and explain your intent before you ask for consent. Certain email creation platforms can help you do so because they are GDPR compliant and automated to save your business time and money.  
Common questions about GDPR compliance
Does GDPR only apply to European citizens?

No. Many people believe this regulation only applies to European citizens or businesses based in Europe. The GDPR applies to any business that handles European customers, however, no matter where they are in the world. As stated before, businesses in other countries that don’t handle European customers are encouraged to follow GDPR guidelines, and most do.

What are the seven principles of GDPR?

These are the guiding principles that are at the heart of what the GDPR stands for. Continue updating your GDPR standards and put these principles at the center:

 	Lawfulness, fairness, and transparency
 	Purpose limitation
 	Data minimization
 	Accuracy
 	Storage limitation
 	Integrity and confidentiality (security)
 	Accountability

Conclusion
The GDPR is aimed at empowering customers and giving them peace of mind when it comes to their data. Your team should work to keep GDPR compliance at the top of your priority list. Not only are you risking a huge fine for violating GDPR compliance, but it can severely affect your reputation and customer loyalty. 

The cost of non-compliance can be severe—up to €10M, or a penalty of 2% of the company's worldwide annual revenue for larger companies. Additionally, it can take years to rebuild loyalty within your customer base and a huge data breach could mean bankruptcy. Don’t risk any of these setbacks by making sure your business takes the steps to achieve GDPR compliance.

*"The ultimate GDPR checklist for email marketers" is meant entirely for educational purposes and shouldn’t be used as legal advice. You should consult qualified legal counsel before making any changes to your official communication policies.

#### The value of "hand in glove" when creating marketing emails and landing pages
You know email is a fantastic marketing tool. There’s little around that performs as well as email to connect with and convince subscribers to do something, whether that's being better informed about a product or buying it. That email only brings your prospect or customer to the proverbial goal line, however. It’s the landing page that gets them over it. 

This post examines how a marketing email and a landing page need to work like a “hand in glove” in a tightly coordinated collaboration for your campaign to succeed.
Fulfill the promise
Whether your email promotes a new product, a FOMO-inducing event, a notice of a change to a service policy, or the recap of a sports team's latest game, it will include a call to action (CTA). You want the subscriber to take the next step in your well-orchestrated process. You’re saying, trust me on this—go ahead and click.

When the subscriber clicks on the CTA is where trust comes into play. The email offers what amounts to a promise. The subscriber has no reason to be concerned about what happens after clicking on the CTA. They can trust you.

However, consider that subscriber’s reaction when they arrive at your landing page, and it does not look, read, or feel anything like the email that prompted them to accept your CTA. You can fulfill the promise of the email by making it obvious that where they are is where they expected to come. It’s not hard to accomplish that goal. Create plenty of commonality between the email they read (and clicked through) and the related landing page. Employ a similar, if not the same, design and repurpose the messaging contained in the email. 
Make it relevant
Once you get the subscriber to where you wanted them to go, ensure everything they see is relevant to why they’re there. If it’s an event, include all pertinent details. For a promotional offer, make crystal-clear what it is, what they may need to do, and anything else that will encourage their involvement. Or when it’s a page intended to inform subscribers about something of importance—like a change in terms of service or a product recall notice—present it in a way that will motivate them to read it all through.
Be brief
Don’t fill up the page with verbiage or visuals without purpose. Strive for conciseness and clarity. In the way you work to make every word count in the related email, do the same with the landing page. Get your message across as briefly and with as much focus as possible. Remember, the landing page is where you can move the subscriber over that goal line, so make it as easy as possible for that to happen.
Keep it simple
If you consider what you’re asking of a subscriber who’s come to your landing page, make every element of it as simple as you can. In this instance, simple equals comprehensibility. Create questions and you may have lost the chance with that subscriber. One way to ensure simplicity is to focus on only one offer or one set of information. Add more items, and you can create confusion that hampers your ability to achieve your goal.
Design with direction 
Be sure to lay out all the elements of a landing page—the headline, copy, visuals, and, perhaps, a form—in a way that guides the subscribe through the path you want them to take. 

There are things you can do to ensure subscribers interact with the landing page as you want them to. For example, if it has a form you need them to complete, position it prominently "above the fold," as the expression goes. 
Build in tandem
With your messaging and design plans well in place, now comes the challenge of creating the landing page. It is difficult if you’re using either of the two common ways to build one—in an ESP/MAP or a stand-alone landing page builder. You need to content with four challenges:

 	Time
 	Control
 	Integration
 	Usability

Lack of time

Your organization’s web team typically builds landing pages. Although that work is time-consuming, more time is lost waiting for the web team to get to that task. Let’s be honest. They probably have more pressing matters than your landing page. In the absence of others—or you—having the right skills, wait, you must.

Insufficient control

Although your organization may have embraced a decentralized approach to creating emails, that’s likely not the case with landing pages. Much of that reflects a lack of tools and limited skills, so others outside a central team can be empowered to create them. 

On top of that is the bottleneck—the review and approval process. Most organizations' inefficiency in creating landing pages is amplified by their unwieldy review and approval process, particularly with a centralized approval method that becomes a massive time-suck for all involved. 

Integration issues

Creating an email or a landing page in an ESP/MAP is difficult. For example, the rigid templates offered by ESPs/MAPs require web team support because these hand-coded forms often break.

Usability concerns

Using stand-alone landing page builders takes lots of practice. Although these builders tend to be flexible in terms of what you can do or build, they do not control how they’re used or what gets built. As a result, such pages can be off-brand nightmares.

The builders in ESPs/MAPs afford control but in a very inflexible way. What’s more, they are very difficult to learn to use. Those two factors translate to needing experts to deal with problems or make adjustments.
Thread the needle
There is a way to thread the needle between too much flexibility and too little control. That option is to create your landing page in the same platform you create the related email—in an Email Creation Platform with an integrated Landing Page Builder. To be clear, it can’t simply be a repurposed email builder because landing pages, unlike emails, are not bound by rows and columns. The creation process for the two is not the same.

An Email Creation Platform with an actual integrated Landing Page Builder is all about democratizing content creation, so non-technical people can easily create both assets and ensure they are high-quality and on-brand.

You can coordinate design and messaging elements by toggling between the two page creation modes. It’s worth noting that the person creating these assets benefits from having a common user experience, avoiding the problems when switching from one app to another. You can easily move both the email and the landing page to your organization’s ESP/MAP with one mouse click via a secure integration.

The result of creating emails and landing pages in the same platform is that both processes become far more efficient, providing time to spend on strategy, testing, and more, so your campaigns perform better and significantly impact your business.

To learn more about creating landing pages faster, simpler, and better, download the Stensul eBook, How to create landing pages efficiently.

#### The Wrong People are Building Your Company Emails
If you’re like many email creation teams, you spend 90% of your time on creation itself -- writing and editing copy, designing images, and making sure the email’s layout is correct -- and only 10% on strategy like A/B testing. If you find yourself wondering how you got here in the first place, there’s one major issue to consider: It is very likely the wrong people are building your emails.
What an ineffective creation model looks like
Let us know if this sounds familiar: Your organization is launching a new marketing campaign. If all goes well, it should bring in a significant ROI for next quarter. A marketer will then request a series of emails to go along with the campaign. They’ll dictate objectives to copywriters and designers, setting off the long, arduous chain of back-and-forth communication as the creatives then try to interpret the requesters’ asks, continuously modifying their work as needed.

It’s likely that this communication chain happens via email or a Slack channel, and it can take hundreds of hours from ideation to deployment. While it seems intuitive that members of the central creation team– the copywriters and designers– should be the ones creating emails, unfortunately, this model is outdated, time consuming, and costly. It’s a descendent of direct mail, and doesn’t take advantage of the agility that technology can bring into organizations.

When utilizing the right software, requesters should be able to create emails themselves. Yep, you heard correctly: Requesters can be building most emails at your company.
What is a hybrid model, and how will it help?
If you happen to be one of these requesters, your initial reaction to a statement like the one above might be, “Wait a minute, I don’t have time to build emails. That’s why we hired designers and copywriters!” Not to worry -- building emails won’t actually cost you more time if you utilize the right technology. In a hybrid model, requesters can submit a brief to the central team, which central teams can then build from quickly and easily with the existing in-platform modules. Requesters are then alerted and can review and easily make any edits directly within the platform. Strict guardrails will be enforced for the requesters, so requesters and copywriters alike don’t have to worry about breaking the code or going off-brand. Once finished, the central team can approve and deploy via the ESP or MAP. At stensul, we call this the hybrid method.

Without all of the initial back and forth between requesters and the central team, hours are shaved off of your email creation process, and there’s less room for error all around.
But what about emails that require a high level of design and oversight?
The hybrid method works for a majority of emails, but not all of them. Some emails will require higher visibility and more technical design, which will naturally lead to more needed approvals. These higher visibility emails – we call them “centralized” – are still able to be created within a strong email creation platform. The important takeaway is that not every email will require this level of work and attention. When centralized emails make up 20% of your workflow, rather than 100%, all members of your team are able to focus on higher priority tasks, and slash your email creation time by 90%.

‍
If you want to save time and make sure everyone on your creation team is making the most of their time and particular skill sets, you need to invest in an agile tech solution. Stop relying on your central team to build every single email – schedule a demo with a stensul platform expert and give your team their nights and weekends back.

#### There are differences between centralized email creation operations
Although it would be completely understandable to think all centralized email creation operations are alike, that’s not the case. Beyond these operations being parts of different organizations—with their characteristics—and led by people with different management styles and core strengths, there are two types of centralized email creation operations. 

The main reason for the differences is the skill sets of the people involved: those who make requests, those who design and assemble content, and those who can produce the email.

Content design-centered operations are handled by in-house agencies or creative operations teams, where an entire design file is created off a brief, approved, and then moved to code for another round of approvals.

At production-centered operations, which are frequently run by marketing operations (MOPs), the content in a brief goes directly into modules and templates. It is then shared for review and approval.

Regardless of type, a centralized email creation operation helps add content to fragile templates and edit the email. By doing so, they ensure code doesn’t break, the brand is enforced, and content creators don’t have to struggle with code or complex systems.

That said, siloing content and production leads to tedious efforts like trafficking an email as it goes back-and-forth (and back-and-forth some more) in its path toward deployment. This process leads to long SLAs, increased touchpoints/context switching, and hours of extra hands-on keyboard time. Both groups see that as something other than a high-value use of their time. 

Here’s a quick take on the characteristics of the two types of operations.
Design-centered email creation operations
By its moniker, a design-centered operation is heavy on design and copywriting resources. The email this type of team produces is typically a special design file. This design file is then ported over by hand into modules and templates.

You’ll likely find this operation in a B2C company or organization where look and feel is a big part of the brand and, by extension, the email's message.

This approach to creating emails is effective when there’s plenty of time to plan, prepare, and execute. Think of a large financial company launching a new credit card offer, for example.  That’s not to say there’s an absence of tight SLAs. Deadlines exist in all email operations. Those SLAs may be longer than the business desires in this type of operation.
Production-centered email creation operations
Unlike their counterparts in a design-centered operation, teams in a production-centered operation do not create a design file for each email. 

Companies with this operation—often B2B—do not have complex design requirements for each email. It’s more about applying the right strategy, using the related content, and producing the email.

The brief usually lives in a Word or Excel document and then is handed off to more technical people that copy the brief into templates and modules. 
Common characteristics of the two centralized email creation operations
Today, modules and templates live in two places in these operations: 

 	An Email Service Platform (ESP) or Marketing Automation Platform (MAP)
 	A coding platform

Neither are intended to have designers, copywriters, or marketers in them. Instead, these people add content through Word docs, PowerPoint decks, design programs, or spreadsheets. They’ll use any way to get their ideas across to the more technical people who add the content to the templates.

To learn more about fully realizing the benefits of a design- or production-centered email operation, download the Stensul eBook, Email at speed: Improve the efficiency of your centralized email creation operation.

#### There’s a connection between fast-loading landing pages and conversion rates
A fast-loading landing page is crucial to your email marketing program. It’s where you can get subscribers to say “yes” to your offer, assuming they clicked on the CTA in your email. But what if that landing page does not load quickly? What happens then? That’s what this post will explore.

When subscribers click on CTAs in emails, they expect to be taken to a landing page where they can do something—whether it’s sign up for a newsletter, register for a webinar, reserve a spot at a party, buy something, or see “exclusive” information about a new service your brand will provide.

The primary aim of a landing page is to get your target to take the next step to become engaged even more with your brand or product.

It’s been suggested that an effective landing page is a careful blend of design and psychology. Design focuses on leading subscribers through the landing page—from headline to CTA—in an easy, logical path that is as frictionless as possible and contains just the right amount of motivation to seal the deal, whatever that might be.

Interestingly, the average conversion rate—across all industries—is 2.35%. That underscores the reason creating a high-converting landing page takes work. The reality is one of the biggest challenges to achieving terrific conversion rates on your landing pages has little to do with design and practically nothing to do with psychology.

That challenge is the speed your landing page loads—that i s, displays correctly so subscribers can see your offer and act on it.
People have little patience for slow-loading landing pages
The English poet William Langland wrote, “patience is a virtue” in 1360. Obviously, he had no idea how little patience people have today in this digital era, especially when it comes to the time it takes for a page to load.

Both prospects and customers get impatient blindingly fast. If your landing page doesn’t load in seconds, there’s an excellent likelihood you’ve lost them. 
A faster page load equals a higher conversion rate
One study found a one-second delay in page load time can result in a 7% reduction in conversions. Another analysis determined the faster a landing page loads, the better the conversion rate. Pages that load in 1 second have a 5x higher conversion rate than those that take 10 seconds. One company found pages that loaded in 2.4 seconds had a 1.9% conversion rate, 3.3 seconds had a 1.5% conversion rate, 4.2 seconds had a <1% conversion rate, and 5.7 seconds had a 0.6% conversion rate.

Finding ways to have your landing pages take less time to load is worth your time. The evidence to do so is overwhelming, as these examples show:


 	Walmart found that for every 1-second improvement in page load time, conversions increased by 2%.
 	COOK, a UK-based meal-prep company, increased conversions by 7% by reducing page load time by 0.85 seconds.
 	Mobify, a tech firm, found that each 100ms improvement in page load time resulted in a 1.11% increase in conversion.

Although the overall average conversion rate is 2.35%, the top 25% convert at 5.31% or higher. If you aim to be in the top 10% of landing pages, that group has conversion rates of nearly 12% or higher. Just imagine how fast their landing pages load and how well they’re put together.
Check your website, too
It's important to recognize that page load speed reflects your website overall in terms of the site’s amount of code, the file size of images, and more. Your landing pages can’t load quickly if the site they’re sitting in is a sluggish performer when it comes to page load speed.

You can improve page loading speed by optimizing your images and reducing the site’s code density. In addition, you can use tools like Google PageSpeed Insights (PSI) to check your landing page's speed and identify any improvement areas. PSI reports on the user experience of a page on both mobile and desktop devices and provides suggestions for how to improve that page.

To learn more about how to improve the conversion rate of your landing pages, download the Stensul eBook, The 10 keys to creating landing pages that generate terrific conversion rates.

#### Things Are Heating Up: Why Mobile is Your Number One Priority This Summer
During the hot summer months, your subscribers might be on vacation, but that doesn’t mean they’re unreachable.

A Travel Leaders Group poll found that 62% of travelers check their work-related emails while on vacation.

Additionally, 86% of Americans access one or more of their email accounts via a mobile device.

It’s clear that your subscribers are accessing emails on mobile devices on a daily basis, and this doesn’t change when they go on vacation.

Don’t put your head in the sand this summer, make the most of this spending season with mobile-responsive emails.
The numbers (and temperatures) are rising 


Image by Ville Palmu on Unsplash
According to Bankrate, 51% of U.S. people will spend $1,000 on a vacation during the summertime.

Capital One found that 87% of Americans spend their money on socializing during the summer months and 65% spend money on dining out.

Get your slice of this apple pie with effective, mobile-responsive email campaigns that speak to the summer consumer.
Why mobile-responsive emails are so hot right now 


Image by Priscilla Du Preez on Unsplash
A 2018 Litmus report revealed that mobile opens account for 46% of all email opens, while desktop opens only hit 18%.

Unfortunately, email marketers are still struggling to deliver a mobile-responsive experience to subscribers with a Liveclicker and Relevancy Group survey discovering that:

 	32% said the messages are too small to interact with on mobile
 	26% noted that website and landing pages aren’t mobile optimized
 	21% stated that emails aren’t well formatted for mobile devices

This needs to change. With the summer months upon us, the majority of subscribers will be checking emails on their mobile devices while on vacation, at the beach, or while they’re out and about.

So, what are mobile-responsive emails and how can you adopt them?

Mobile-responsive emails are built and designed to transition between mobiles, tablets, and PCs seamlessly. They automatically resize and adjust proportions and components based on the device that’s viewing the email.

From a more technical perspective, it’s a collection of techniques, like media queries, fluid images, and fluid grids, which work together to provide the best viewing experience for the consumer across a range of platforms.

Speak to your designers and developers about moving to a mobile-responsive email strategy, and ensure that they understand the design, coding, and sizing changes that will need to be implemented.

Alternately, you could invest in an email creation platform this summer to generate mobile-responsive emails in minutes, without worrying about coding or sizing issues (hint, hint).

#### Three essential Eloqua training resources for marketing operation pros
In most marketing organizations today, people in roles like yours face a complex web of disconnected data and tools. They're staring at a mess of inefficiency. Rather than start over and rebuild, compromise often becomes the modus operandi of marketing operations. The reason is because everyone has an OKR or KPI to hit and it would take too long to build it the right way.

However, just imagine—if only for a minute—you’re not on the hook for a seemingly arbitrary set of goals this quarter and can start over with a blank slate.

What would you build? How would you build it? Would you even know where to start? Are your practices industry best practices? Most important, is your Eloqua instance truly up-to-date?

If you’re wondering how to answer those questions or questioning yourself, it’s helpful to ask—whether you have 2 years of experience or 20—if your MOPs knowledge all that it should be. To help figure that out and determine what steps you ought to take, here's a collection of Eloqua training resources available on the internet.
1. Eloqua Campaign Execution Expert


Another accreditation training, the Eloqua Campaign Execution Expert course, is perfect for anyone who works on marketing campaigns. If you're someone who runs a campaign, this training will help you make sure everything goes smoothly.

Modules include advanced segmentation, how to personalize campaigns, and the app cloud. You will also learn about closed-loop reporting and exporting to a CRM, which can be crucial for marketing.

The program covers insight for reporters and analyzers, and you can learn how to configure campaign responses. At the end, you can take the assessment and receive a badge if you score at least 80%.

This Eloqua training includes more than nine hours of material. Some sections are as short as five minutes, while others last well over an hour. It may take some effort to schedule the time for this training, but it can be time well spent if it lets you more efficiently execute an excellent campaign.

You can complete the training on your own time. Just make sure you have enough time to go through each module. Then, you can apply your new skills in your work.
2. Eloqua Marketing Operations Expert


As a marketing operations leader, another training to consider is the Eloqua Marketing Operations Expert program. It focuses on using Eloqua strategically to help the entire marketing team be more efficient.

In this program, you can learn about database configuration, data cleansing, and lead scoring. This training also covers integrations with your CRM and other applications. You can learn about the program canvas as well.

The training then covers release highlights on marketing operations, analytics updates, and AI product capabilities. It also covers insight for reporters and analyzers.

Release highlights are about 10 minutes each. The other modules run from about half an hour to more than three hours. In total, this program takes 10+ hours to complete.

Once completed, you can take the assessment. If you get a passing score (80%+), you can earn a badge and certificate to proudly display your accomplishment.
3. Eloqua Reporting Expert


If you want to focus more on analytics, you should go through the Eloqua Reporting Expert program. The training covers the basics of Eloqua's analytics engine.

You can learn about insight for reports and insight for analyzers. Those modules are the same as those in other Eloqua training materials. When you go through this training, you'll also learn about working with pivot tables, insight filters, and insight action links.

Other modules focus on conditional formatting, master detail linking, and reporting on custom objects. Email dashboards and advanced email analysis are also part of this training.

There are also a few release highlights that focus on analytics updates within Eloqua. The entire program takes more than six hours to complete, but most of the modules are less than an hour each.

At the end, you can take and pass an assessment to get a badge and certificate. Then, you can use your skills to analyze marketing campaigns.
How to choose which Eloqua training is best for you
Before you jump into any Eloqua training certification, you should consider which program is right for you. Here are a few things to consider when choosing the training.

Your experience

If you've never used Eloqua, the best place to start is with the Explorer training, so you can learn the basics. If you already know the basics, however, you can move on to the more advanced programs.

You may find the beginner program unnecessary, and it's not a requirement for the other training options. If you have a lot of experience, you can choose a learning path that builds from that experience.

Your position 

As a marketing operations leader, the Eloqua Marketing Operations Expert training is an excellent place to start. However, if you have team members who should learn about the tool, you should first consider their current roles and the sort of training that will enhance their skills and ability to contribute to productivity and efficiency.

You can assign the creative program to designers and writers. And you can have your data science team go through the analytics program.

Your goals

Next, think about what you want yourself or your team members to learn. Although most of the training options require an Oracle Learning Subscription, you can view the program outline.

Determine who should go through which program to make sure employees will learn things that can help them with their jobs so that they can help reach your overall marketing goals.

Your schedule

Another thing to consider is the time commitment, especially if training needs to be done outside of work. Consider how much time you and your employees have each day or week for the training and decide how fast you want the training to be completed.

Then, you can figure out which training will be best for your schedule. If you need to go through a longer program, you can also figure out which modules are most important so that you can still fit everything into your week.

Your budget

Lastly, you should consider how much you or your company can spend on this training. The Eloqua Explorer is free, but the rest of the training programs require a subscription.

Think about how many employees may need a subscription and for how long. That way, you can determine if you or your company can afford it.

Where will you start?

Eloqua is an excellent tool for marketing automation, but it can be confusing at first. If you want yourself or your employees to use the program, you should consider the best training resources out there.

Oracle, the company behind Eloqua, offers an excellent library of training, so you can choose the best ones for you. Just make sure you start with the training that will benefit you the most, and plan to go through the others later.

If you need help creating emails efficiently, learn how Stensul works to simplify and streamline email creation and execution across enterprise teams.

#### To Brief or Not to Brief? It's Time to Rethink Email Briefs
How do you bring a new email campaign to life? For large companies, the process of taking an email from idea to reality in the ESP or MAP usually starts with an email brief.

Most marketers still have to contend with incredibly slow and laborious email creation processes. We believe that the email brief is a speed bump in the traditional creation process that should, and can, feel a lot smoother. To fully understand why, we need to take a closer look at what briefs actually represent.
A Short History of Email Briefs
The content included in an email brief typically serves two purposes:

(1) Achieve internal alignment with key stakeholders on the email’s objective, key details etc.

(2) Provide design guidance to a designer or agency.

There’s no rulebook on what an email brief should or shouldn’t include, but here are a few items you’re likely to see:


 

The design guidance portion, on the other hand, exists for two reasons that represent a lot of what’s wrong with the way that enterprises approach email creation today:
Reason 1: Marketers are highly dependent on others to create emails for them. 
They create a brief, send it to an email development team or agency to code the actual email, and spend a ton of time going through review/feedback loops before the email is (finally) ready.

The more leg work you put in this half of your brief, the higher your chances for success will be.
Reason 2: Reinvent the wheel syndrome
Marketers and designers too often tend to think of each email as a separate campaign requiring custom, completely unique visual design and layouts, forcing design teams to reinvent the wheel for every email campaign.

So how can email marketers generate more emails quickly at scale? By going modular.
Modules Killed the Email Design Brief Star


If your path to a completed email goes through a design brief, chances are you’re ending up with an uneditable, fully baked email or a template. Both of which lock you in and limit flexibility. Even if templates are custom designed for your brand, changes aren’t easily made. If they are, they usually require another round of QA testing and approvals to ensure no code is broken.

Which is why more and more marketers are embracing modular email design. Modules allow you to take a systematic approach to building emails, giving you unbreakable, iterable building blocks that can be mixed and matched to create endless layout and design combinations for use in future campaigns.

‍


 

Think about it this way: templated emails are like welded-together Lego sets and modules are individual Lego block pieces that can be snapped together as needed.‍

Yes, there are certainly going to be emails that require a fully scoped design brief, but most parts of an email (especially those that will be reused in future emails) can easily be modularized rather than have to be redesigned from scratch every time.

‍


Build it once, and deploy often.
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Tangential fun fact: While I was doing research on my Lego analogy (and to feed my curiosity on why it hurts so much when you step on a Lego block), I found that a single Lego block can take up to 953 pounds of pressure before it compresses. Modules really are unbreakable, and versatile just like Lego blocks!
How Do Email Generation Platforms Rethink Briefs?
Design briefs are not dead, they need to be reexamined. Email generation platforms like stensul help to eliminate much of the traditional email brief and smooth out the speed bumps mentioned above.

When modules are managed through an email generation platform, you can configure your brand guidelines directly into your modules and set guardrails, so anyone can build on-brand emails using approved brand fonts, colors, images, layouts, and much more

This puts your team in pole position to both create new emails and replicate existing ones without breaking a thing. So say goodbye to full-fledged design briefs and lengthy revision processes.

Ready to save 90% of your email creation time?

Sound enticing? Schedule a demo with us and discover how you can build emails more efficiently at scale. We’ll keep it brief :).

If you have any questions about anything email, don’t hesitate to tweet at us @stensul!

#### To create better emails faster, collaborate
Email, as a marketing tool, has been around for more than 25 years. In that time, you’d think creating emails would have become easier, more time-efficient, and with better collaboration by those involved. But it hasn’t.

Today, email creation teams of specialists operate in silos using single-purpose tools. The information flows between each member via nonsynchronous, often offline communications. This process results in it taking days, and often weeks, to create a single email. Along with taking too much time, it costs too much. And horror stories are all too common.

What’s more, that’s not the exception—it’s very much the norm. This approach has forced teams to allocate 90% of their time to creation and only 10% to strategy. And that eliminates any chance to fine-tune strategy or conduct A/B testing, for example.

The missing element is collaboration—from the email brief to email deployment. With collaboration integral to email creation, all involved can act simultaneously, give instantaneous feedback, and have visibility into the creation process.

So, how can you remove those barriers to collaboration and efficiency in email creation? Add an email creation platform to your company’s marketing automation technology stack.
Everyone can be an email creator
Email creation today is little more than an analog-to-digital adaptation of the way direct mail pieces were produced decades ago. From inception of the idea for an email to the finished piece, discrete assets are trafficked from one point and one person to another. Should something need to be corrected, the email draft is trafficked back to be fixed by the appropriate specialist. This is obviously an inefficient and costly way to create emails. Plus, it clearly limits what’s possible with email marketing programs because teams spend more time and money creating them than strategizing how they ought to prompt subscribers to take action.

Those who identified the need for an email and who are most clear about what the message should be are often not central to its creation. They also don't have visibility into the process to ensure all goes as envisioned. The same is true for those responsible for design, branding, and regulatory compliance.

But with an email creation platform, marketers don’t have to stop when they hand off the email brief to designers. Not only can they stay involved, they can actually create the email without HTML-code-savvy developers. And those caring about compliance can rest assured because the email created will adhere to all requirements due to preconfigured guardrails.

A collaborative email creation platform allows everyone to be an email creator because it removes the requirement of knowing how to code HTML from the equation for most email needs. By moving the creation process upstream, with the needed guardrails in place, marketing organizations become far more agile. They're better able to create a higher volume of emails and to do so at a lower cost per email created. Plus, they regain time to do invaluable A/B testing, more segmentation, more personalization, and so on.
An email creation platform enhances collaboration and more
That’s just some of what you can learn by reading the Stensul eBook, Collaborate! How to bring marketing teams together to create better emails faster. It explains how using an email creation platform does more than bring people together to collaborate on making better emails faster. It explains how the platform:

 	Simplifies email creation by automating much of it, reducing the number of steps, touchpoints, and touches to make an email ready to be deployed.
 	Democratizes email creation, shifting it from the control of a handful of specialists (designers, copywriters, developers, and others) to all authorized email requesters.
 	Cuts the time to create emails from weeks or days to hours without any lessening of quality or performance.
 	Increases email volume by as much as 10X because the creation process is simpler, faster, and less prone to error and revision.
 	Reduces the cost per email created as much as 80% by requiring fewer personnel to be involved, particularly those with technical skills.

The eBook also offers a real-world example of how one company using an email creation platform, in the words of a marketer, “...turned email design from torture to fun.” They saw a 97% reduction in email creation time. In addition, the emails they created on the platform produced a nearly 30% rise in the click-through rate (CTR) over similar ones before adopting the platform.

To help you find the email creation Platform that’s right for your organization, the eBook provides a checklist and explanation of what to look for. Among the features and functions that can maximize the benefits of collaboration are the following:

 	Drag-and-drop functions
 	Modules and templates
 	Brand and compliance guardrails
 	Integrated content sources
 	Review and approval features
 	Email export services
 	Automatic link validation and tracking parameters
 	User role optimization
 	Custom elements

To learn more, read the Stensul eBook, Collaborate! How to bring marketing teams together to create better emails faster. To see Stensul in action, click here.

#### Too much to do with a too-small email creation team? Here's a helpful guide.
During the initial months of the pandemic, there was a 200% surge in email marketing engagement. Makes sense. Email has been—and continues to be—the lynchpin for all marketing communications. Even now you can bank on a 40X+ ROI with email, whether it’s B2B or B2C.

Despite such a compelling case, it takes longer to produce an email than any other digital asset. Creation time runs between 70 and 620 hours per month. You read that right. That data point comes from a survey conducted by Stensul among marketing ops professionals. Along with that disquieting statistic, it found that nearly half of those surveyed noted they have three or fewer people managing the entire email creation process. More than half of those who actually manage email creation are also part of a marketing operation with loads of other responsibilities and tasks to complete. Talk about being stretched too thin.

As noted, email is being used by companies like yours—and competitors too—at an understandable yet remarkably high level over the last several months. All indicators point to that trend continuing. So how are many marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile enough to deal with the inevitable changes that occur in the email creation process?

Their email creation teams use an effective email creation platform that dramatically reduces the time it takes to create emails without sacrificing the quality or performance of their email marketing programs. And reducing that procedure means compressing it from weeks to hours.

Even with an endless tsunami of requests, savvy marketing ops people who actually end their workday relatively on time and not exhausted have opted to implement an email creation platform that scales to easily fit the size, scope, and complexity of the email program you need to turn a marketing brief into a business-building bonanza.

By implementing an email creation platform that offers a robust suite of features and a collaborative work environment, marketing teams can streamline the email creation process, accelerate campaign launch times, and scale their email marketing programs to fit the needs of the overall business. When teams use such a platform, it slashes email creation time by 90%.

And with all that time saved with this kind of marketing technology platform, you and your team now have more time to do more projects of higher value like optimizing your email campaigns for performance through more testing or segmentation. Do that and the feeling like there’s too much to do with too few to do it will be a distant memory.

 

#### Top 10 pain points holding back your marketing operations
Your marketing team is brimming with creativity and strategic vision, but are you constantly finding your campaigns bogged down, delayed, or compromised by hidden inefficiencies? As a marketing operations lead, you've likely experienced firsthand the frustration caused by bottlenecks. 

However, the real issue isn't necessarily what your team creates: It's how you're creating it. It might be time to reimagine your Creation Operating Model especially in an AI-led creation world. Let’s explore the top pain points hindering your marketing operations and how a modernized approach can solve them and remove bottlenecks in your current workflow.
Understanding Creation Operating Models
A Creation Operating Model is the structured workflow your organization uses to take content from ideation to deployment. Effective COMs are critical for ensuring brand consistency, compliance, and campaign effectiveness—particularly at scale. Traditionally, marketing teams rely on outdated Creation Operating Models such as Distributed, Design-to-Code, or Brief-to-Template models. Each has its limitations—whether it’s excessive dependence on developers, slow time-to-market, or limited creative flexibility.

But the fact of the matter is: Today’s Creation Operating Models are flat out broken. They’re simply not suited to a modern AI-driven world and the need for email and landing page creation at scale.
Introducing the SPEED Framework
To effectively analyze your current workflow, the bottlenecks and where you might start modernizing your COM, we came up with the SPEED framework. Consider this your practical tool designed to diagnose your current operating model and reveal opportunities for improvement:

 	S: Scan & Map the Current Process - Document each step from request to deployment, identifying delays and contributors.
 	P: Pinpoint Bottlenecks - Clearly visualize your workflow to spot friction points that cause delays.
 	E: Evaluate Economic Impact - Calculate the hidden costs of inefficiencies such as lost hours and missed opportunities.
 	E: Expose Opportunities for AI - Identify steps that AI-driven solutions can streamline or eliminate.
 	D: Define Guardrails - Rethink Governance (the why/what/where/how) to empower the wider team.

Take a peek at our proven SPEED Framework (download PDF) infographic to get started unblocking your workflow today.
Top 10 pain points in marketing operations
Now that you understand how your workflow and Creation Operating Model might be impacting your team, let's take a peek at the top 10 most common pain points we hear marketing operations say are causing bottlenecks and hindering performance. See how many resonate with you.
1. Email creation takes too long
Manual email building and complex templates consume valuable hours or even days, drastically reducing your team's efficiency and agility. A lengthy production cycle also also drastically decreases your speed to market and your ability to focus on key strategic moments.
2. Inconsistency across campaigns
Multiple contributors and fragmented processes lead to inconsistent messaging and visuals, diminishing your brand’s strength and reputation. Over time, these inconsistencies can diminish your brand's reputation and trust among customers.
3. Poor collaboration between stakeholders
Siloed communication channels and workflows between marketers, designers, and approvers create bottlenecks, delays, and frequent misalignment. Not only does this make it harder to QA work and get it out the door, but it also has your most strategic minds bogged down with review tasks and tracking down comments and feedback.
4. Heavy dependence on developers
Relying heavily on technical teams for routine tasks leads to significant delays, creating operational bottlenecks and limiting campaign agility. In the past, email production meant manually slicing HTML and campaign launches were tied to IT timelines. Today, teams simply don't have time to be stuck in the coding weeds.
5. Difficulty personalizing at scale
Without streamlined processes, personalizing content across different audience segments becomes cumbersome, limiting campaign effectiveness and scalability. What's more, personalization and dynamic content is critical to many teams' strategy for growth today.
6. Fragmented MarTech ecosystem
Managing multiple disconnected tools for design, QA, and deployment creates inefficiencies, increases errors, and drains productivity. Oftentimes, the very tools marketers rely on often make things worse, not better. But it’s not the problem of the tools, necessarily. It’s how the tools work with the team’s designated Creation Operating Model that can prevent campaign creation speed.
7. Delayed campaign launches
Slow approval cycles, excessive handoffs, and inefficient processes result in missed key launch windows, leading to lost market opportunities. If emails take too long to build and send, campaigns can take days if not weeks longer to bring to market. For many teams, this can mean the difference between revenue gained or lost.
8. Limited visibility into performance
Inadequate integration with analytics tools hampers access to actionable insights, making continuous optimization and ROI demonstration challenging.
9. Scaling becomes painful
We already talked about how personalization at scale becomes hard, but scaling your email or campaign program can become challenging overall, if your team faces constant bottlenecks. Growing complexity—multiple brands, regions, or segments—makes maintaining quality and consistency challenging.
10. Risky compliance and security management
Marketers must move quickly to engage customers and capitalize on key moments in the buying journey. If you’re a marketer in a heavily regulated industry, not only must you move quickly to engage customers with timely, personalized content, but you must also do so while adhering to stringent regulatory requirements. The need for agility often clashes with the demand for compliance, resulting in lengthy approval cycles, missed opportunities, and operational inefficiencies.
AI: transforming the marketing landscape
AI is rapidly revolutionizing marketing operations by automating repetitive tasks, providing deep performance insights, and enabling teams to shift focus to strategic, creative activities. However, leveraging AI effectively requires a modern workflow with integrated guardrails and governance. Without this structure, you risk losing control and effectiveness as AI-driven content production scales.
Empower your marketing team
By transforming your workflow, you’ll eliminate hidden bottlenecks and inefficiencies, drastically improve speed and scale, and empower your teams to shift from execution to strategic innovation. We want to help.

 	First, understand your Creation Operating Model and the hidden bottlenecks slowing your team down with the SPEED framework.
 	Next, sign up for your free workflow audit to assess how your team can remove campaign bottlenecks.

#### Top 5 email marketing insights from Stensul's partners
Email remains a foundational element of any comprehensive marketing strategy. As Gartner emphasized earlier this year, email marketing continues to be a staple for marketing leaders, "Prized for its effectiveness, measurability and the customer insights it yields."

Gartner is preaching to the choir -- Stensul knows the impact email marketing programs can have in terms of achieving measurable outcomes. And so do our partners, an impressive list of leading ESPs and MAPs, along with our newest partner Workfront, a top work management platform.

When it comes to the email marketing industry, Stensul's partners are among the most respected in the business. That's why we've turned to them to identify the top email marketing insights from this year — no surprise to us, their wealth of knowledge did not disappoint. Some of these might sound familiar, but that’s because the insight and advice stands the test of time.
Top Email Marketing Insights of 2020
1. Oracle: Managing inactive email subscribers is key to list health and deliverability success. 
"Having clear programs in place to address both long-term inactives and never-actives is vital to both list health and your deliverability. While there’s always an element of pain in moving an email address off your active mailing list, failing to properly manage your disengaged subscribers jeopardizes your ability to reach your subscribers who are active, engaged, and converting."

In the blog post "Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives," Oracle offers a step-by-step plan for decluttering your email list and managing both long-term inactives and never-actives subscribers.
2. Iterable: The ROI of personalization is with the effort and time it takes to implement within your email marketing campaigns. 
"Personalization is more than a simple tactic to drive clicks and conversions. Personalization is rooted in strategy, crafted in execution and manifested inside customer experience. Buzzwords aside, personalization is a process. But, the results are worth it. Ad Age found that 80% of consumers do business with companies offering personalized experiences."

In the blog post, "The 4 Foundational Pillars of Personalization," Iterable provides email marketers with a comprehensive overview of the four crucial components of email personalization: User segmentation, lifecycle mapping, workflow building and dynamic content.
3. Salesforce Pardot: Establishing "consent and compliance" processes remains a priority. 
"A hands-off approach to privacy and compliance will negatively impact audience experience, damage trust in your brand, or and lead to opt-outs and unsubscribes. Protecting customer privacy and instilling trust in your audience are now fundamental, and it’s essential to build privacy controls into every customer journey."

In the blog post, "The Five Questions You Need to Ask Before Implementing a Consent and Compliance Process," Salesforce Pardot reminds email marketers that user consent and privacy is not only critical to email marketing success, but to the overall customer experience.
4. Acoustic: Don't get bogged down in the data — focus on the metrics that drive the biggest rewards.  
"We can often get bogged down in channel metrics, specific campaign metrics, and other competing priorities from organizational initiatives which makes it much too easy to lose sight of the key stats than can help baseline performance month after month. These basic metrics [conversion rates, average order value and total unique visitors], while simple, are critical in helping you easily see how current campaigns, site improvement, or other website changes are impacting performance, whether it’s online revenue or overall engagement."

In the blog post, "Three basic metrics that drive site engagement and revenue," Acoustic highlights how conversion rates, average order value and total unique visitors can help email marketing drive more engagement and revenue from campaigns.
5. Workfront: Involve all campaign stakeholders throughout the project to enable more agile work processes and improved outcomes. 
"Having a centralized work management platform that improves collaboration and helps stakeholders integrate their campaign deliverables into existing workflows is essential. 'When you’re working on a campaign, you want to make sure you’re transparent and collaborative from start to launch. You need the support and the partnership of all key stakeholders within the business,' says DeShelia Spann, Campaign Manager at Lenovo."

In the blog post, "Execute flawless campaigns—under pressure and on time—with work management," Workfront shares how top marketing experts use collaborative work management platforms to create agile processes.

While this is a handful of insights, we'd be remiss not to add our own. If there was one theme that came through loud and clear this year, it was the need to bring more speed and agility to the  email creation process. We've covered a number of reports that support the need to adopt agile workflows, from Gartner's 2020 Marketing Technology Survey to McKinsey's report that found, "Faster organizations outperform others by a wide margin on a range of outcomes, including profitability, operational resilience, organization health and growth."

But it was our interview with AgileSherpas Co-founder Andrea Fryrear that drove home just how important an agile email creation platform is when it comes to creating effective and efficient workflows:

"There's a lovely old agile value of 'individuals and interaction over processes and tools' which I think remains totally valid. But within those statements we understand that the second item doesn't go away or lose value entirely," said Fryrear, "Having the right digital tools can either make agile run more smoothly or become a major impediment."

‍

#### Two amazingly easy ways to simplify and speed email creation: Stensul Reusable Content and Style Variations
As an email marketer, you tend to think there’s value in doing the same thing over and over because it seems to work. Kind of a digital version of the adage, “If it ain’t broke, don’t fix it.” 

But maybe it is broken—or a less-than-optimal process—and you don’t realize it. You’ve been spoiled by the ease of the copy/paste used in Office, G-Suite, and several other applications. However, copying and pasting HTML code is not easy. It’s not easy to apply a new color scheme or add the same messaging to multiple emails. Not only is it a process that’s not easy, it’s one where the potential for error—and disappointment—is high. 

The alternative is to use Stensul Reusable Content and Style Variation, two important features of the Stensul Email Creation Platform™.  They let you switch between brands with a single click and add the same piece of content to multiple emails in seconds. 

I can speak to that experience firsthand—and not just because they’re features in the our Email Creation Platform. As a member of the Stensul marketing team, I’ve been taking full advantage of these capabilities in our own email marketing efforts. If you subscribe to our email marketing, you may recall that each email contains secondary content subscribers might find of interest. Prior to the availability of Reusable Content, creating these secondary content modules was tedious. It had me copying and pasting from previous emails, then searching for the illustration from our image library, and, finally, uploading it to the email. (BTW, if you don’t get our eBooks and other useful material, just sign up here.) 



Now with Reusable Content, I go into the old emails to save more than 15 modules for reuse. That means when creating an email, a platform user simply goes to a dedicated eBook or Case Study folder and drags in the module to the appropriate place in the email they're creating and it’s done—the very definition of easy.

Style Variations brings even more time savings for things like A/B testing—something we always have time for because the Stensul Platform makes email creation so efficient. Although Stensul only has one brand to manage, we do have different brand color combinations to use. Our primary “Space Cadet” dark purple color is often our background, requiring a light-colored font, but sometimes we change it up with a lighter background color, like our “Platinum” gray color or just white, to see what works best for our subscribers. In those cases, we need a dark color font, of course. Other than those changes, the module being used in the email is identical. We could clutter up our collection of modules by having duplicates with different color schemes, but that creates a lot of maintenance headaches when something changes. Believe us, we know because we tried it that way. It wasn’t fun.

 

 

Style Variations lets designers create different styles, like background and font colors, fonts, and buttons within a single module, so email builders can select them with a single click when building an email. And that capability makes testing different color combinations, or applying different brands to similar emails, a breeze. 

Amazing, isn’t it?

To learn more about Stensul Reusable Content and/or Variations, click here.

#### Understanding the difference between  localization and language translation in email marketing
When it comes to email marketing, language is a critical component. After all, you want your message to be clear and understandable to your target audience, no matter where your customers are. But, as many marketers have discovered, simply translating your emails from one language to another doesn't always cut it. That's where localization comes in.
What is localization?
Localization is the process of adapting content to a specific locale or region. It includes translating the text and ensuring the content is culturally appropriate and relevant to the target audience. In other words, localization considers the nuances of a particular language and culture and adjusts the content accordingly.

For example, say you're a global brand launching a new product in Japan. Localization would involve adapting content to appeal to a Japanese audience using appropriate language, images, and cultural references. Your English marketing materials would suffice. Considering the cultural differences between the two countries, however, your message could stay flat.
What is translation?
Translation is simply converting text from one language to another. Although translation is essential, there are other considerations when it comes to email marketing. Without localization, your message may not resonate with your target audience, even if it's translated accurately. 
How does localization relate to email marketing?
When it comes to email marketing, localization is essential for reaching international audiences. Whether you're targeting a specific region or trying to connect with customers around the globe, localization can help ensure that your message is clear, relevant, and effective.

Let's say you're a retailer with an online store that ships internationally. You want to send an email to customers promoting a new line of products. Rather than sending the same email to all subscribers in every country, consider creating different email versions for each region. This approach would involve adapting the content to appeal to each audience using appropriate language, images, and cultural references.
How can Stensul help with localization?
The Stensul Email and Landing Page Creation Platform simplifies and speeds up email campaign creation. One of the platform's key features is Stensul Localization, a set of capabilities that allows marketers to create localized versions of their emails quickly and easily.

Stensul lets you localize emails at scale. From the Stensul Platform, simply export an email in your base language to over 15 translation platforms via an industry-standard format, then upload multiple files to create localized email copies. You follow that by sharing the localized emails with relevant local teams for collaborative review and approval. 

Before Stensul Localization, creating an email campaign in multiple languages was highly time-consuming. Every element of an email would have to be manually extracted, sent for translation, and then copied back into a new file for each language. That meant if there were 20 target languages, you would have to create 20 individual translated versions of the email asset. Then each would need to be reviewed, adding significant time, especially if specific versions need changes after being checked by local teams or native speakers.

Stensul Localization reduces the time to complete that process by as much as 80%. As more marketing initiatives go cross-border, efficiently sending emails in the preferred language of their recipients—an essential element of personalization—is critical.

In addition to simplifying the process of creating localized emails, Stensul also helps ensure brand consistency across multiple regions. Robust, programmable guardrails ensure marketers their branding and design parameters are consistent no matter the location of their customers or who might be creating the email. 

Learn more about Stensul Localization.

Although translation is essential to creating localized email campaigns, it's only one piece of the puzzle. Localization, which involves adapting content to a specific locale or region, is essential for ensuring your message is clear, relevant, and effective. With the Stensul Localization feature, marketers can easily create localized versions of their email campaigns, helping them connect with customers worldwide.

#### Unlock campaign velocity with the SPEED framework
High-performing marketing, strategy, operations, and creative teams deserve efficient workflows that support greater performance rather than constricting a team's upside. That’s why we created the SPEED Framework: a proven approach to identifying friction points and accelerating campaign execution.

Today's Creation Operating Models, the workflows that teams rely on to get campaigns from idea to inbox, are broken. Given the fact that these models are outdated, the demand for content and personalization is accelerating, and resources remain the same, the real question today becomes: How can we accelerate campaign creation with AI, without the risk? The answer lies in redefining Creation Operating Models to gain efficiency.

The reality of Creation Operating Models is that they’re much more complicated than they may seem, and they are a reflection of the 'old way' of doing things. In order to gain efficiency and agility required to compete in today's marketplace, teams must rethink governance as part of the move to a modern Creation Operating Model. When governance becomes increasingly automated through guardrails, it then enables creative freedom for users to create production-ready assets in less time without worrying about breaking the rules or best practices. By adding in governance via guardrails, each of the three traditional Creation Operating Models is able to move to a future state that brings greater efficiency and agility.
The SPEED Framework
Automated governance via guardrails are what enables the workflow transformation. The process can change because it is not chained to the slow, back-and-forth reality of the old way. Think of this this way: Governance via guardrails allows teams to work together efficiently, people can immediately see the content as a recipient would, while also allowing changes to be made quickly. Production teams save huge amounts of time and can focus on automations, dynamic content, and strategy that drives lift in the program. But how do you get there?

To figure out how to transform your workflow, you first need to understand where your Creation Operating Model bottlenecks occur. We've developed a proven framework to guide today's modern marketing organizations to identify exactly where their friction points are.

Take a peek at our proven SPEED Workflow Audit (download PDF) infographic to get started unblocking your workflow today.



Once you've completed the SPEED Framework audit, you and your team can then have incredibly productive discussions based on a shared understanding of your legacy process, as well as where the specific areas of opportunity are. These are the foundational steps to be able to unlock campaign creation powered by AI, protected by guardrails, and built to scale.

Bottom line: When governance becomes automated through guardrails, it then enables creative freedom for users to create production-ready assets in less time without worrying about breaking the rules or best practices.

Let us show you where your workflow is holding you back, and how to fix it. Request your free SPEED Framework Workflow Audit.

#### Unlock strategic value with a governance-led workflow
If your marketing creation process needs more babysitters than builders, you don’t have a people problem, you have a governance problem. And in an AI-accelerated, highly collaborative world, governance isn’t a red-tape tax. Done right, it’s the unlock for speed, scale, and strategic impact.
What do we mean by “governance-led”?
A Creation Operating Model is the way your org structures how campaigns move from brief to launch—people, process, and tech included. A governance-led model hard-codes the rules (brand, compliance, QA, approvals) into the workflow itself so quality is automatic, not manually policed on every asset. That lets you centralize the rules while decentralizing creation to more contributors safely.

At its core, a governance-led workflow means the rules of your marketing universe aren’t living in someone’s head or a dusty PDF. They’re built right into how work gets done.

Think of it as shifting from “governance by memory” (where you rely on gatekeepers, manual checklists, and review meetings) to “governance by design” where brand standards, compliance requirements, accessibility checks, and legal disclaimers are enforced automatically by the system.

It’s the difference between:

 	Manual policing: “Send me the file so I can check if the footer disclaimer is there.”

 	Embedded rules: The template won’t publish without the correct footer.


When governance is part of the workflow itself, you get two powerful benefits:

 	Centralized control over the rules
 Brand, compliance, and QA requirements are set once at the organizational level then every asset, no matter who creates it, adheres to them by default.

 	Decentralized, faster execution
 Field marketers, partner teams, or non-technical contributors can safely create and launch campaigns without waiting on specialists or gatekeepers.


Instead of slowing you down, governance becomes the reason you can move faster, with more people creating more work safely.
Why governance is the move now (not next quarter)
AI is here and risky without guardrails. Most marketing teams are experimenting with GenAI, but many aren’t realizing benefits because the work still runs through human “governance bottlenecks.” 

Embedding rules in the workflow turns AI’s raw speed into safe speed. And yes, your operating model needs to be rebuilt with AI-native capabilities and governance at the core.


Compliance isn’t optional and it doesn’t have to be painful. Automated guardrails mean fewer last-minute “stop the launch” moments.


Collaboration without rules equals chaos. A governance-led model lets multiple contributors work in parallel without creating a QA nightmare at the end. When reviewers, designers, marketers, and compliance work in one governed flow, simultaneously, work accelerates and quality goes up.


Compliance shouldn’t be a speed bump or a crash. Outdated models turn compliance into a costly bottleneck. A governance-led approach reduces rework and risk while keeping launches on schedule.


Control the process; deliver the outcome. Treat your operating model as a strategic lever, not background plumbing. When you build governance into the creation workflow, you get faster launches and more time for high-value work.



What “good governance” looks like in practice
“Good governance” takes many forms. At Stensul, we believe it should be built right into the workflow you adopt. So here’s how we do it:

 	Central rules, local execution: Brand, legal, and accessibility rules are encoded once, then applied everywhere via reusable modules and templates. Business units and regions move independently—without going off-brand.
 	Role-based permissions: People see and do exactly what they should: marketers assemble; designers design; approvers approve. No more “who changed that?” archeology.
 	Automated QA and approvals: Checks for links, images, dark mode, and required disclosures run by default. Approvals happen where the work happens. Launch dates stop slipping.
 	Integrated, not isolated: Your creation platform plugs into ESPs/MAPs, DAM, and work management—so you remove handoffs instead of adding yet another island tool.
 	Operational insight you can act on: See where work stalls, who’s overloaded, and which steps add zero value. Then fix the model, not just the symptoms.


A quick self-diagnostic for marketers
If any of these sound familiar, your model isn’t governance-led (yet):

 	Review cycles depend on a few “policy sheriffs.”

 	Designers export pretty files that someone else has to code.

 	Marketers wrestle templates in ESPs/MAPs and hope QA catches the fallout.

 	Legal review = “email me the latest version?”

 	Campaign timelines measured in weeks, not days.


Changes when you lead with governance
So, you’ve identified that you’re lacking a guardrail-centric workflow, now what? Why bother changing your teams’ ways? Well, a few reasons. We’ve worked with hundreds of teams so we know exactly what you can expect with a governance-led workflow. 

 	Speed (without drama): Teams that bake rules into the workflow cut creation time dramatically freeing ops to focus on scale, not ticket triage. Real-world outcomes include 30× faster creation and 4.5× higher performance; another enterprise saw 90% faster creation with major gains in qualified leads and revenue.

 	Scale with confidence: You empower more creators—regional marketers, partner teams, even non-technical users—without sacrificing brand or compliance.

 	Fewer costly compliance stalls: Governance shifts compliance from after-the-fact review to always-on guardrails, shrinking review cycles and rework.

 	Better collaboration (for real): Work happens in one place, in parallel, with visibility for all stakeholders—so you stop doing version control cosplay.


“Okay, so how do we start?” Use SPEED.
Treat your operating model like a product and run the SPEED Framework:



Scan your current flow → Pinpoint the bottlenecks → Evaluate the economic impact → Expose opportunities for AI → Define guardrails & governance to lock in the gains. Then iterate. 
If you read one thing next:

 	The cost of compliance bottlenecks (how governance pays for itself).

 	Reinventing campaign creation in the age of AI (why operating models must evolve).

 	What is your marketing team’s Creation Operating Model? (learn the three common models and why they're flawed).
 	Bring teams together to create better emails faster (collaboration with guardrails).

#### Unlocked: 4 things designers can do with an unblocked content supply chain
The first impression of your company often comes from brand touch points. This can be anything from the subject line of a newsletter to the in-line image of a blog post to the look and feel of your logo.

Behind every strong brand is a design team setting the tone of every campaign.

If you’re a designer, think about how you realistically spend your time. We’d bet much of it is taken up acting as a “brand police” to make sure the company’s brand guidelines are actually followed.

If you're struggling with the design-to-code process, you’re likely spending too much time troubleshooting code issues than designing. Even with a brief-to-template or brief-to-module process, the clock can tick away as you repair broken templates, instead of spending time coming up with the next big campaign.


The problem for designers
For designers, a blocked content supply chain can feel like a constant battle against inefficiencies. Endless revisions, waiting for approvals, and troubleshooting code issues leave little time for creativity.

What happens when the bottlenecks disappear? An optimized content supply chain removes these barriers, so that designers gain the freedom to focus on what they do best—creating impactful, high-quality content that drives results.

Here are four key things designers can achieve when an unblocked content supply chain unlocks their full potential.
4 things designers can do with an unblocked content supply chain
1. Produce stronger emails and landing pages
Designers care deeply about aesthetics—that’s a given. If you're a designer, a streamlined content supply chain allows you to dedicate more time to perfecting the look and feel of marketing assets.

Instead of spending hours fixing template issues or double-checking brand compliance after rounds of feedback through a number of teams and tools, you can focus on enhancing the visual appeal of emails and landing pages.

With fewer back-and-forths, designers can refine typography, optimize color schemes, and ensure that layouts are visually compelling across all devices—all while staying brand compliant.

Marketing leaders would be wise to look for a more efficient process that enables designers to align their work with brand guardrails, tech, and timeliness while still pushing creative boundaries.
2. Iterate on designs faster
In many traditional workflows, designers must wait for developers or email production teams to generate proofs after every small change. This can slow down the iteration and approval process.

With an efficient content supply chain, designers can see real-time results of their work to ensure that emails and landing pages render correctly across different devices and platforms.

This real-time visibility allows for rapid iteration. This reduces the number of design versions required before final approval. If teams have immediate access to design previews, they can address potential issues—such as broken layouts, incorrect alt text, or misaligned images—before they become roadblocks, or worse mistakes that slip through the cracks.
3. Focus on innovation instead of troubleshooting
A major pain point for designers is spending too much time fixing design-to-code issues. Whether it's ensuring proper mobile responsiveness, adjusting padding, or troubleshooting ESP/MAP rendering problems, these tasks consume valuable creative energy.

An optimized content supply chain eliminates these frustrations by providing designers with tools that simplify coding and reduce errors. This shift allows them to focus on creative storytelling, interactive design elements, and user experience improvements—rather than on fixing technical issues.

By reducing manual, time-consuming tasks, designers can think more strategically about campaigns.
In practical terms, designers can:

 	Experiment with new design trends
 	Innovate in a timely manner
 	Respond to current trends and best practices
 	Spend more time developing testing options

All of these means design teams can work more strategically and creatively to enhance engagement and conversion rates for campaigns, thus contributing to the overall marketing team’s success.
4. Strengthen brand consistency and governance with ease
Brand consistency is crucial, yet difficult to maintain in inefficient workflows. As AI becomes mainstream in the marketing creation workflow, the room for error widens. Designers often act as "logo cops," ensuring that all emails and landing pages adhere to brand guidelines.

A disorganized content supply chain is the perfect breeding ground for inconsistencies that can force designers to spend excessive time on corrections. Or worse: miss things altogether.

With a well-oiled content supply chain, brand elements—logos, fonts, and color schemes—are standardized and easily accessible. This means designers can trust that all assets remain on-brand without manually reviewing every iteration.

By automating brand compliance, you can:

 	Reduce errors
 	Increase efficiency
 	Maintain governance across all brands and sub-brands
 	Ensure a polished, professional look across all campaigns

Creative potential, unlocked
A broken content supply chain stifles creativity and productivity. By embracing an optimized workflow, designers, copywriters, content teams, MOPs, and more can eliminate inefficiencies, accelerate production, and elevate the quality of their work.

Stensul's Marketing Creation Platform streamlines the entire process—empowering designers to focus on what matters most: crafting visually stunning, high-performing marketing assets.

Want to unlock your team's full creative potential? Learn how Stensul can transform your content supply chain today. Your designers will thank you.

Check out a free live demo to learn more.

#### Unlocked: 4 things email marketers can do with an unblocked content supply chain
Email marketing is a powerhouse for enterprise teams. Email campaigns deliver high ROI and drive engagement like no other digital marketing channel. But, if your content supply chain is inefficient, it can feel like you’re constantly hitting roadblocks. Long production cycles, endless revisions, and approval bottlenecks can stall even the most well-planned campaigns.
When you unblock your content supply chain, you open up a world of possibilities. With time freed up, email marketers can shift their focus from tedious production tasks to high-impact initiatives that improve performance and efficiency.
Here are four things email marketers can do when their content supply chain is optimized and streamlined.

What email marketers can achieve with an optimized content supply chain
1. Launch relevant, timely campaigns that weren’t possible before
One of the biggest frustrations for email marketers is having a great campaign idea that takes too long to execute, then feels irrelevant, and inevitably falls short on return. The hard truth is: The opportunity is gone if your campaign goes out too late.
Limited resources and time constraints often mean that marketers have to say “no” to new initiatives or stick with safe, routine campaigns. And, as any marketer knows, innovation is where success thrives.
With a streamlined content supply chain, teams can execute on high-value, creative campaigns that were previously challenging. Whether it’s a multi-step nurture campaign, a real-time response to market trends, or an ambitious personalized campaign, an efficient process makes it all possible.
Faster execution means marketers can be more agile, test new strategies, and respond quickly to opportunities.

2. Run more A/B tests to optimize performance
Testing is a critical component of email marketing success. A/B testing helps teams refine subject lines, CTAs, content, and design to maximize engagement. Yet, many marketers struggle to run as many tests as they’d like because they’re bogged down by production delays.
With a frictionless content supply chain, A/B testing becomes a priority rather than an afterthought.
Marketers can test multiple variations of emails with ease, iterate quickly based on data, and continuously optimize performance. The impact can be huge—companies that prioritize A/B testing see significant increases in engagement and conversions.
For example, one insurer that streamlined its email creation process with Stensul saw a 19% lift in qualified leads and added $32 million to its sales pipeline simply by having time to test and refine messaging.

3. Create better, more personalized content
Quality matters in email marketing. A well-crafted email with compelling visuals and persuasive copy can dramatically impact engagement rates. Even more compelling is personalized content. Today’s consumers expect timely, relevant, personalized messaging. With personalization comes increased volume, which in turn decreases the speed-to-market.
However, when marketers are under constant time pressure, content quality often takes a back seat to speed.
By eliminating workflow hiccups in the email creation process, email marketers can focus on content excellence. They can fine-tune messaging with their content team, optimize layouts with design, and experiment with dynamic content to improve personalization.
Having the time to enhance creative elements ensures emails not only get opened but also drive the desired action.
Personalization is a prime example of what’s possible with more time. Marketers can go beyond basic first-name customization and leverage behavioral data to craft highly relevant, individualized messages. According to research, well-executed email personalization can boost click-through rates by as much as 139%.
A streamlined content supply chain makes that level of personalization achievable at scale. See how the Milwaukee Bucks leveraged Stensul to take their email strategy up a notch and adopt a personalized email experience.

4. Increase email volume without increasing workload
Scaling email production is a major challenge when inefficient processes slow everything down. If your team is stuck waiting on designers, developers, or approvals, increasing email output often means overloading your team—leading to team burnout, errors, and failure to adhere to brand standards.
An optimized content supply chain enables scalable email production without adding stress. When marketers can build high-quality, on-brand, compliant emails quickly, they can handle higher email volumes effortlessly.
This means marketing teams can support more business units, execute more campaigns, and meet the growing demand for personalized customer communications.
But an important thing to remember: Efficiency isn’t about cutting corners. It’s about removing friction. The future of marketing belongs to those who can move fast without breaking things.
With AI entering the marketing conversion from almost every angle—creation and project management— teams can’t afford inefficiency. According to The State of MarTech 2024 report, AI is infused throughout MarTech at this point. Nearly every major MarTech vendor has added generative AI features into their products.
Those who fix their content supply chain today will win in the AI-powered, always-on world of marketing.

Unlocking the full potential of email marketing
Missed opportunities, inconsistent branding, testing limitations, and lack of relevancy are things no marketing leader wants to see. But, if you’re an email marketer, those fears are particularly haunting to you.
Fortunately, email marketers can avoid their worst fears at bay by working toward a smoother, more efficient content supply chain with their marketing leaders.
Unblocking your content supply chain isn’t just about saving time—it’s about unlocking new opportunities to improve email marketing outcomes. When production inefficiencies are removed, email teams can focus on what truly matters: strategy, creativity, and optimization.
[Download our free content supply chain health assessment here.]
Marketers can launch more impactful campaigns, refine messaging through A/B testing, create higher-quality content, and scale their efforts efficiently. The result? Better engagement, higher conversions, and stronger business impact.
If you’re ready to take your email marketing to the next level, it’s time to rethink how your emails are created. With the right technology and processes in place, you can eliminate roadblocks and empower your team to do more, faster, and better.
Want to learn more? Discover how Stensul can help you streamline your email content supply chain and transform your marketing operations today. Request a demo.

#### Unlocked: 4 ways content teams can be more creative with an unblocked content supply chain
Content is how you educate buyers, nurture leads, and differentiate your brand in a crowded market. But for most content teams, the content creation process itself has become a barrier to success.
From overwhelming review cycles and disconnected tools to redundant manual tasks and design bottlenecks, content teams are often stuck in a supply chain that slows them down and stifles creativity. It’s no wonder content marketers are burning out—just getting a landing page or email out the door can feel like running an obstacle course.
But it doesn’t have to be that way.
In this post, part of our Unlocked series, we’re zooming in on the content and copy side of marketing. Specifically, we’ll look at how unblocking your content supply chain can dramatically change how your team works—and what they’re able to achieve.

What does it mean to "unblock" the content supply chain?
At its core, an unblocked content supply chain is a streamlined, collaborative system that allows marketers to create, approve, and launch content faster—without sacrificing brand standards, compliance, or creativity.
It’s about eliminating the friction points that waste time and limit output, whether that’s copy-pasting between tools, waiting days for design updates, or dealing with approval ping-pong.
When your content operations run smoothly, your team is free to do what they do best: write, ideate, experiment, and collaborate.

Here’s what becomes possible when you unblock the content supply chain.
1. Get playful: test and optimize copy
One of the biggest missed opportunities in B2B marketing is the lack of continuous copy testing. Most teams know they should A/B test subject lines, headlines, and calls-to-action—but they’re bogged down by manual workflows and long revision cycles.
When your content production process is nimble and connected, experimentation becomes the norm—not a nice-to-have.


 	Create and launch multiple copy variants without starting from scratch
 	Run A/B tests on emails and landing pages with minimal lift
 	Quickly iterate based on performance data

This kind of agility not only boosts conversion rates, it empowers copywriters to think strategically and creatively, instead of just fulfilling requests.
Unlocked outcome: Faster iterations = better performance = more confident, empowered content teams.

2. Change things up: diversify content types
As buyer journeys become more non-linear, content marketers are tasked with creating more content, in more formats, for more channels. But if each new content type adds friction to your workflow, scaling your program can feel impossible.
An unblocked content supply chain makes content repurposing and diversification a core strength:


 	Turn a blog post into social posts, emails, and sales enablement assets
 	Build campaign-specific landing pages in minutes, not weeks
 	Launch interactive content or dynamic ABM assets without dev time

Templates, components, and brand-safe modules mean content creators can move fast, stay on brand, and adapt content for different audiences and formats with ease.
Unlocked outcome: More content, more formats, more impact—with less manual work.

3. Partner with creative: collaborate with design
When content and design teams are siloed, collaboration suffers. Minor copy changes require design tickets. Layout tweaks cause bottlenecks. Version control gets messy. And creative energy gets spent on coordination instead of creation.

But in an optimized content ecosystem, content and design teams can work side-by-side in the same environment:


 	Preview content in brand-approved templates as you write
 	Make updates directly without waiting on design cycles
 	Co-create content in real time, reducing feedback loops

This integrated approach doesn’t just save time—it improves quality. Writers can see how content flows visually, designers can focus on high-impact creative work, and the brand stays consistent throughout.
Unlocked outcome: Less back-and-forth. More creative collaboration. Better results.

4. Think on it: make space for strategy
Let’s be honest—enterprise content teams rarely have the luxury of deep strategic thinking. They're juggling deadlines, wrangling approvals, and reformatting docs instead of focusing on audience needs, campaign alignment, and messaging frameworks.
When the mechanics of content production are optimized, your team has the bandwidth to think ahead:


 	Align messaging across personas, segments, and funnel stages
 	Plan integrated content calendars tied to business objectives
 	Partner more closely with demand gen, product marketing, and sales

This is where the real value of your content team lies—not just in execution, but in thought leadership and strategic alignment.
Unlocked outcome: Your team becomes a proactive growth driver—not a reactive production shop.

The content marketer’s creative edge
Today’s B2B marketing landscape demands content that’s fast, relevant, personalized, and strategic. But you can’t deliver that kind of content with a broken system.
Unblocking your content supply chain isn’t just about efficiency—it’s about unlocking your team’s creative potential. It’s about giving content marketers the freedom to experiment, collaborate, and focus on what drives impact.
Read more in our Unlocked series:


 	Unlocked: 4 things designers can do with an unblocked content supply chain
 	Unlocked: 4 ways MOPs can thrive with an unblocked content supply chain
 	Unlocked: 4 things email marketers can do with an unblocked content supply chain

#### Unlocked: 4 ways MOPs can thrive with an unblocked content supply chain
Marketing Operations (MOPs) teams are the linchpin of efficient marketing execution, ensuring campaigns are delivered on time, within budget, and at scale. However, when the entire team’s content supply chain is hindered by inefficiencies, MOPs professionals often find themselves stuck—waiting for assets, troubleshooting bottlenecks, and struggling to keep up with ever-increasing demands. In turn, this also prevents MOPs pros from executing and shining in other areas: testing, optimizing, and strategizing.

By unblocking the content supply chain, MOPs teams can unlock new levels of productivity and impact.
Here are 4 pivotal benefits for MOPs when an optimized content supply chain is unlocked:
1. Leverage the ESP/MAP’s strengths
Depending upon your team’s operating model (designing first then sending off to code or briefing your content then implementing to templates), building emails and landing pages can be cumbersome with all the back-and-forth work and commenting. Then, when it comes time to import content directly within an Email Service Provider (ESP) or Marketing Automation Platform (MAP), making edits and adjustments is not easy. This often leads to time-consuming manual tasks that divert attention from the platform's core functionalities and benefits.



An efficient content creation process alleviates these inefficiencies, enabling MOPs teams to concentrate on critical activities such as list management, analytics, and deployment. By streamlining content creation, teams can fully exploit the strengths of their ESP or MAP, leading to improved segmentation, enhanced personalization, and superior campaign performance.
2. Scale with ease
Traditional content creation methods often lack scalability, especially when skilled team members are bogged down with coding or troubleshooting assets. This limitation hampers the ability to meet the growing volume of marketing requests.

A platform like Stensul allows multiple users to simultaneously build emails and landing pages, increasing production capacity without compromising quality. Even less-experienced team members can efficiently produce assets, enabling marketing teams to meet tighter SLAs and respond swiftly to market demands.
Scale campaigns without adding headcount—see it in action
An optimized content supply chain eliminates inefficiencies, allowing MOPs teams to execute more campaigns without expanding the team. With streamlined workflows and modular content creation, scaling becomes manageable—and fast.

For Milwaukee Bucks Email Marketing Manager Justin Price, this was precisely the challenge facing his team—and why he turned to Stensul. As the organization looked to accelerate the growth of its fanbase and develop revenue-generating opportunities beyond the court, “email volume took off,” said Price. “Supporting every line of business was the aim, but available time to produce emails dwindled substantially,” he added.



To help the team scale, the Bucks made Stensul the center of their email creation process. Stensul allowed the team to cut creation time by 50% while giving non-technical personnel the ability to produce top-notch emails. This also helped the team produce 36% more non-requested email campaigns to help improve revenue from ticket sales and Bucks-branded merchandise, among other sources.
3. Analyze and optimize campaigns more effectively
A sluggish workflow often leaves insufficient time for thorough campaign analysis. And, as any marketer knows, analyzing data and campaign performance is the best way to initiate future A/B tests and learn from previous work.

By freeing MOPs teams from manual back-and-forth operating, which sucks up valuable time, they can redirect their focus toward data-driven decision-making.

With additional time for analysis, teams can refine segmentation strategies, enhance lead management, and bolster personalization efforts. This proactive approach allows MOPs to optimize campaigns continually, leading to improved engagement and higher conversion rates.
Personalize at scale—see it in action
When content creation is modular and efficient, you can deliver personalized experiences across audience segments without overburdening your team. A broken content supply chain limits the ability to personalize content at scale.



World Vision Canada was able to escape this hamster wheel of inefficiency and adopt a strategic personalization play. The organization transitioned from a batch-and-blast approach to creating dynamic, personalized email campaigns that align with their donors’ unique interests and giving histories. By leveraging Adobe Journey Optimizer and Stensul, World Vision Canada:

 	Reduced email creation time from weeks to hours.
 	Increased donor engagement through tailored content.
 	Improved overall campaign performance by delivering messages that resonate.

In addition to personalization at scale, there are a number of other benefits MOPs can unlock for their teams when bottlenecks are removed.
1. Optimize across channels seamlessly
Omni-channel marketing requires content that adapts effortlessly across email, landing pages, social, and paid media. A well-structured content supply chain ensures assets can be repurposed and optimized for different channels without duplication.
2. Increase testing and optimization opportunities in the future
When you streamline content production, MOPs can experiment with A/B testing, multivariate testing, and iterative optimization—leading to better performance and higher conversion rates. This information can better help copy, content, and design leads to iterate and do their best work.
3. Enable agile campaign execution real time
While it’s great to test and learn for future campaigns, marketing agility in the moment is often crucial to success. But, it’s impossible when you lock your content into long production cycles. Unblocking your workflow means you can quickly iterate on messaging, adjust visuals, and launch new campaigns in days rather than weeks.
4. Create a center of excellence
When MOPs teams are relieved of routine production tasks, they can undertake strategic initiatives that elevate the marketing organization's overall performance.

For example, a FinTech company who leveraged Stensul reported that by adopting an efficient content supply chain, their MOPs team gained 50% more time to enhance compliance programs, manage SSL certificates, and improve domain maintenance.

Additionally, they could fully support A/B testing initiatives, resolve tracking issues, and clean up databases—all contributing to a 70% increase in campaign performance.
Key takeaways
MOPs teams shouldn’t have to waste time chasing approvals, managing endless revisions, or waiting on content. With Stensul, you can transform your content supply chain, unlocking agility, efficiency, and scale.

Want to see how? Download our free guide to learn how leading enterprises are optimizing their content supply chain and accelerating campaign production.

See more about how your team can optimize their workflow:

 	For designers
 	For email marketers

#### Unlocking campaign velocity: a guide for CMOs and digital leaders
It's easy to hear the word speed and think it'll solve all your problems. Getting from point A to point B faster sounds great but what happens when you get somewhere faster but the result isn't quite what you wanted? Or you have an error and need to start totally over? You see, speed without strategy is chaos, and strategy without speed is stagnation. True campaign velocity means direction with power i.e. your team is moving fast toward the right goals with the right force behind them.

But here’s the hard truth: Most marketing teams’ Creation Operating Models, the processes and systems for producing campaign assets, are stuck in the past. They’re leaking budget through inefficiencies, slowing launches, and undercutting ROI. And no amount of brilliant creative or AI hype will fix that if the foundation is flawed.
Your workflow is bleeding your budget
When CMOs and digital leaders look at campaign performance, they often focus on creative, targeting, or media spend. Yet, your workflow (the way briefs move from concept to delivery) is often the largest hidden drain on your budget.

Common signs your operating model is costing you:

 	Campaign build times stretch from days into weeks
 	Specialists are bottlenecked with manual tasks instead of high-value strategy
 	Multiple stakeholders work in silos, causing rework and missed deadlines
 	AI experiments stall due to lack of governance and trust in output
 	Compliance and brand review cycles slow launches to a crawl

Why velocity matters now more than ever
The SPEED Framework: Your path to true velocity

The SPEED Framework provides a structured way to diagnose and fix the operational issues that are capping your team’s performance. It’s not about working harder, it’s about making how you work your competitive advantage.



 	 Scan the Current Workflow:Document every step from brief to launch. Who’s involved? Where are the delays? How long do handoffs take? This is your baseline for change.
 	 Pinpoint Bottlenecks: Look for friction points: review loops that add no value, dependencies on a single resource, or fragmented tools that force workarounds.
 	 Evaluate the Economic Impact: Quantify the cost of inefficiency: missed revenue from late launches, wasted hours on rework, and underutilized high-value talent.
 	 Expose Opportunities for AI: Identify where AI can accelerate output (content generation, asset adaptation, QA) while governance ensures brand and compliance guardrails.
 	 Define Guardrails: Automate the rules currently policed by people. Governance should be built into the workflow, so speed never comes at the expense of quality or control.

The AI era demands a new Creation Operating Model
AI is already speeding up parts of campaign creation, but without a modernized operating model, the risks outweigh the rewards. Poorly governed AI adoption can lead to increased costs, failed initiatives, and brand damage. AI alone can’t fix a broken process. But AI + automation within a modernized Creation Operating Model? That’s where velocity happens.

The solution to all this? Centralized, governed, and AI-enabled workflows that:

 	Empower non-technical users to produce production-ready assets quickly
 	Allow specialists to focus on strategy and creative innovation
 	Seamlessly connect all stakeholders in a single collaborative environment
 	Scale without adding headcount or sacrificing quality

Case in point:

 	A large software company achieved 90% faster email creation and a 140% increase in revenue by removing coding bottlenecks.

 	Cisco realized 30x faster creation with 4.5x higher performance after breaking dependence on external services.


From cost center to performance engine
When you control the process, you deliver the outcome. A high-velocity Creation Operating Model transforms campaign production from a hidden liability into a performance multiplier.

Your next step as a CMO or digital leader is clear:

 	Audit your current workflow against the SPEED Framework
 	Build governance and AI into the process, not on top of it
 	Measure velocity gains not just in speed, but in ROI and strategic impact

Velocity isn’t just about moving fast. It’s about moving fast in the right direction, with the power to win in the market.

Ready to see where your workflow is costing you money and how to fix it? 

#### Unlocking the power of email preheader text
Even if your marketing email is well-crafted and visually appealing, if its preheader is lackluster, it can make a big difference in performance. Interestingly, preheaders are often overlooked in email marketing but can significantly impact open rates. 

A preheader is that brief description of what's in your email, shown as a preview in the inbox of most major email clients next to the subject line. As a result, if done well, it captures your subscribers' attention and generally leads to higher open rates. 

This post looks at how to tap the potential of preheaders by creating ones that practically compel recipients to open your emails and elevate your email performance.
The untapped potential of preheaders
Many businesses need to pay more attention to the importance of preheaders. They can be powerful tools to increase open rates and generate engagement. Some businesses either leave them blank or fill them with generic or irrelevant text. Crafting an enticing preheader can give readers a reason to click and learn more. 
Elevating your email game with preheaders
Although subject lines are essential, preheaders can elevate your email game to the next level. You can use them to make your emails more personalized, highlight specific promotions, or even provide a sneak peek at the content inside. By optimizing your preheaders, you can improve open rates and also increase the likelihood of click-throughs and conversions. 
Producing powerful preheaders
Producing preheaders that will have the power to prompt recipients to open your email requires creativity and attention to detail. Think of your preheader as a mini-sales pitch that needs to grab your readers' attention in a few words. Use action-oriented language, add personalization, and keep it concise. The preheader should complement the subject line and provide a more in-depth overview of the email. If time allows, you should A/B test different versions of preheaders to determine which works best.
Boosting open rates
The secret to boosting email open rates lies in the preheader. A well-crafted preheader can entice readers to open the email, but better-fits-all solutions exist. Each email should have a unique preheader that aligns with the content inside. Avoid using generic phrasing and instead, be creative with your words.
Using AI for more preheaders, faster
The excitement surrounding generative AI as a superb way to overcome writer’s block and create content quicker and easier than most of us thought possible is well-founded. As a result, with the right prompts, you can generate lots of ideas in milliseconds, including preheader text. 

That’s why Stensul added a Preheader Text Generator tool to its AI-powered email toolkit. Just add the text of your email plus the nature of your company, the industry/market it serves, and the tone you prefer. Then, with the click of a mouse, you’ll get five alternative preheaders to whatever you may have already produced.

Try the Preheader Text Generator and learn about the other tools in the Stensul AI-powered email toolkit here.

Preheaders are a valuable yet underused vehicle to increase open rates and engagement for email marketers. By producing powerful preheaders, you can provide readers with a clear and concise summary of your email's content, persuade them to open it, and ultimately increase your chances of conversion. So, the next time you create an email campaign, give your preheaders the attention they deserve and unlock the power of preheaders. And look to Stensul to help make the process easier and far faster.

#### Use An Email Design System to Streamline Email Creation
An email design system in an Email Creation Platform can save hours every month spent on coding and designing the perfect email marketing campaigns. You and your team should be focusing on content to make sure that your brand identity is consistent and clear. When your business has strong brand messaging, consumers can easily identify with it and feel secure that they get the product and service they expect every time.
How Does an Email Design System Streamline Email Marketing?
In the most basic sense, an email design system streamlines your marketing output significantly because you work from a variety of email elements that are already designed and approved. Instead of designing a bespoke layout for each email campaign, you can select the style that works best for your current campaign, fill in the content, and send it out to your target audience. There's a whole host of other reasons that implementing an email design system can make a digital team’s lives much more straightforward.
Consistency
Your subscribers should be able to recognize an email sent by your organization just from the design. If you're simply relying on the logo and send name, even if using the brand new BIMI email specification, then many other marketers are significantly ahead of your brand. Brand identity is about more than a name and an avatar. The more precisely and effectively you can inspire brand recognition, the easier it will be for your target audience to connect.
Cooperation
Automation is one of the ways to manage communication, because automated systems ensure that every team member is communicating within the same platform and able to track email progress in real time. Your focus as a leader should be on implementing brand guidelines — not ad hoc checking over and over that each employee is communicating consistently through email. With an email design system, you can rest assured that everyone's output is in sync.
Efficiency
When it comes to email workflows, it's not necessarily writing the content that takes lots of time. In fact, research has shown that design and coding are two of the most time-consuming tasks in the email workflow process. Have your team become more efficient while saving time and money spent on those two areas.
Scale
If each email is designed from scratch in your company, including coding and design, you need to start thinking about scale. Email marketing has experienced continued growth due to mobile phone culture, which means pretty much everyone has access to email during every waking hour. Many of us scroll through emails absent-mindedly, which is a huge plus for clever content creators. However — it's unlikely your subscribers will stick around to read the content if they're put off by the email design.  ‍
How Do Email Modules Further Streamline Email Creation?
Email modules are essentially email templates if they were broken down into pieces. Once you have email modules, you can quickly build an email using an easy drag and drop email builder. Once you've got a range of complete email designs you're happy with, keep consistency in mind. It's effective for most teams to have ten to twenty email modules to use for different campaigns and purposes. They let you express your brand's identity at speed, without the need for time-consuming email coding.

For instance, an urgent alert email  should use a more minimal design style than one that promotes your seasonal offerings.  Modules for each email type or theme should live where creators can easily access and edit them.
Consistency
That's right, it's that word again: consistency. When it comes to brand governance, guidelines need to be in place from the day anyone makes contact with your brand. While there are some things you can adapt and change, you must keep your message and core brand values and feel (experience, as some might say) intact.

An email design system and email modules can be one of the best ways to accomplish consistent brand identity. Your entire team will be able to quickly and easily use the email design system's modules, ensuring that  you can focus on training them to use the right tone and effective language with customers instead of getting bogged down by design.
Simplicity
Planning and designing emails each time you need to run a new campaign is unnecessarily stressful. With an email design system, pre-determined modules only need approval once, and creators can choose which pieces best suit the content from the options housed within the creation platform, and then focus on the message of the email.
Establish Brand Guidelines Before Creating an Email Template
It's just as important that your employees buy into your brand as your customers. This has been overlooked too often in the past, leading to poor employee retention and unclear brand messaging. It's imperative that all team members are fully trained on your brand's core values. While they’re at work, your team members should live and breathe those values.

Your team members are brand representatives, so if what they say or do isn't in line with your brand rules, buyers pick up on it. On the other hand, if there's tone, design, and language consistency and everyone is synchronized, consumers perceive your company as competitive and confident. This means that not just marketing emails should be on-brand. Mailstreams like customer communications, emergency alerts, internal communications, investor communications, etc. should all follow the same email design system. Once brand rules are established, strict brand governance is the only way to ensure they stay in place.
Consistency is King: Get an Email Design System
Ensure that you and your team can focus on communicating your brand's values clearly to achieve consistency in your email marketing campaigns. An email design system can do the time-consuming manual work for you while you focus on inspiring your team and customers to experience your brand identity via email.

#### Want a better balance between effectiveness and efficiency? Hire a MOPs leader (Gartner)
Marketers are struggling to balance the effectiveness of their programs with efficient processes. According to Gartner's 2020 Marketing Operations Survey, 76% of marketers -- most from organizations with $1 billion or more in annual revenue -- said they could not fully maximize the impact of initiatives when also striving for efficiency. At the same time, only 49% of the marketers reported having a marketing operations leader on their team. Subsequently, Gartner found that the marketing organizations focused on effectiveness were more likely to have a marketing operations leader compared to the organizations focused on efficiency.

"Our research reveals that a marketing operations leader can alleviate trade-offs between efficiency and effectiveness, especially in more mature (self-assessed) marketing organizations," writes Gartner.

Based on Gartner's data, a MOPs leader enables an organization to be both effective and efficient -- a valuable combination when it comes to campaign and lead management, both functions commonly owned by the marketing operations team. For enterprise organizations that rely heavily on their email marketing programs to drive revenue and growth, having a marketing operations leader in place is a major step in the right direction. ‍
The Marketing Operations Leader Role‍
A marketing operations -- or MOPs -- leader often has a wide array of responsibilities. Gartner reports, depending on the organization's needs, the position could potentially be responsible for everything from financial planning, intelligence research and collaboration to campaign performance and technology management.

"It appears that the role is created in increasingly complex marketing organizations to increase strategic alignment and effectiveness of the most-pressing operational issues du jour," writes Gartner, "In this way, the role resembles that of a chief of staff in that it is a service role to the CMO or chief marketing executive and the entire marketing organization."

On average, the marketers surveyed by Gartner reported their marketing operations team was responsible for four to five functions, with the most common responsibilities being financials, research, team collaboration and campaign and lead management. Other functions included:

 	Performance measurement, benchmarking and analytics
 	Marketing technology management
 	Strategic planning, alignment and execution oversight
 	Workflow process governance and optimization

It's worth noting that each of these functions, in addition to campaign and lead management, are critical components of a marketing organization's email strategy. This comes as no surprise to stensul's client services group -- as an agile email creation platform for enterprise organizations, we most often partner with our clients' marketing operations team during the onboarding process and throughout the client relationship to support implementation and training efforts.‍
Marketing's biggest challenge offers opportunities for agile MOPs leaders‍
When asked about their top challenge, 40% of the marketers surveyed by Gartner said connecting marketing strategy and objectives to operational improvements. Meanwhile, when asked about the top marketing operations challenges, marketers listed lack of team communication and collaboration, inability to use martech, execution not linked to strategy, and poorly designed processes.

These two survey questions point to a prime opportunity for a MOPs leader capable of establishing an agile mindset. Agile leaders are more likely to build collaborative work environments and realize the importance of linking execution to strategy. Also, strong MOPs leaders understand the marketing technology landscape -- how to evaluate martech, implement it, train on it and manage it. Most importantly, agile leaders are focused on creating agile processes.

According to Gartner's research, a key ingredient to success for any MOPs leader includes resolving fundamental issues that keep the marketing organization from achieving their goals. "No matter the role's duties, marketing operations leaders must focus on fixing the marketing organization's biggest weaknesses," writes Gartner.

The research organization emphasizes that, to truly be successful, marketing operations leaders must center their work on improving the marketing organization's overall impact on the business. By establishing an agile environment, MOPs leaders not only are better equipped to overcome the biggest challenge of connecting marketing strategy and objectives to operational improvements -- they excel at it. ‍
Martech: The missing link‍
One of the most surprising finds from Gartner's survey was the lack of martech adoption to manage marketing efforts. Again, less than half (43%) of the marketers surveyed said they still use spreadsheets to manage key activities.

"They've checked all the other boxes but forgot the operational martech to help their teams -- often hundreds of people spread across the world and now working remotely -- get work done," writes Gartner.

When it comes to campaign planning and execution and content marketing, only 34% of the marketers surveyed were using marketing work management (MWM) platforms. (Gartner defines an MWM as, "tools and technologies to support the ideation, creation, production and management of marketing materials and related projects.)

This means nearly two-thirds of enterprise marketers are underinvesting in the very technology that would allow them to overcome their biggest challenges. Stensul has seen this over and over again with enterprise organizations: Our data shows 80% of major brands are relying on outdated email marketing tools and processes that fail to offer agile email creation methods. Without proper agile email creation platforms in place, marketing operations teams are spending a majority of time on execution instead of strategy -- the very thing marketers claim is their primary challenge.

Gartner's recommendation? "To fulfill many of the current and potentially increasing marketing operations responsibilities, you must invest in and adequately utilize a marketing work management platform."

Stensul understands the challenges marketing organizations and their marketing ops teams are up against. We designed our email creation platform to enable an agile work environment so that marketing operations teams could build emails efficiently while maintaining high performance rates. Our solution was designed to dramatically reduce email production times without having to add additional staff and resources.

We built our technology so that marketers would not have to choose between efficiency or effectiveness. By doing so, we've provided a platform that meets one of Gartner's primary recommendations to marketers: "Fit marketing work management and operational martech to your organization's needs, replacing outdated and manual processes with integrated and automated systems and platforms."

#### What Could People Be Doing if They Weren’t Spending So Much Time on Email Creation?
Besides the practical benefits, like having more time to focus on strategy rather than creation and additional marketing campaigns, saving time on production gives team members back precious hours in their day that they can spend on all manner of activities. We asked some of the stensul team what they recommend doing with all of the time they’re not spending crafting emails, and we fully endorse the results.Jony Travin, our Head of Product, is upping his barista game by making coffee with whipped cream, but whipping the cream by hand. (Another option is making whipped dalgona coffee, a quarantine trend that recently took the internet by storm.)A few of Julian's plantsJulian Damore, our NYC Office Manager, is doing his best to keep all of his house plants alive, now that he actually has time to research what each plant is and the proper care required. He also recommends asking your partner/roommate to cut your hair and seeing how that goes.Kelly Dynan, a Customer Success Manager, is joining Jony’s quest for the perfect cup of coffee, but she’s chosen to spend time perfecting her pour over technique. The grounds-to-water ratio is crucial, and well worth an extensive study.Alejandro Abraham, a Software Engineer, is trying a new ridiculous haircut (though he didn’t clue us into what haircut, exactly -- a man of mystery!) and has taken Julian’s advice by roping his co-quarantiner into cutting it for him. He’s now wondering if he’ll ever go back to a barber once shops reopen.Kevin Clevette, another Customer Success Manager, is spending an hour or two a day pretending to workout as an excuse to take a much-needed break from his family and recommends the approach for anyone who needs some time away from roommates, kids, or siblings. And if your housemates start to wonder why you’re not getting any fitter and are suddenly caught up on “Ozark?” Blame it on all the baked goods they’re feeding you, and claim your co-workers are all watching the show and discussed it at your latest Zoom stand up.Juan Ferrari, another Software Engineer, is gathering all of his lone socks and searching for their missing counterparts. How so many socks have ended up under his mattress and behind the fridge remains to be determined, but in any case, the search is no quick task and he won’t rest until all of his pairs of socks are successfully reunited. As you can see, the possibilities of how to spend your newfound hours are nearly endless. Not only will you have more time to devote to your interests, but communication between your email creation team members will improve as requestqueues between creators and designers are easier to manage and marketers can make changes to their emails themselves.What are you most looking forward to doing with all of the hours you’ll get back working with stensul?If there’s one problem we see over and over again when talking with email marketers, it’s this: Organizations spend far too much time on email creation (until they implement a platform like stensul, of course). From concept to copy to design, with technically difficult edits and lots of back-and-forth communication required, a typical production process might take weeks per email. In the middle of a global pandemic when information is so rapidly changing, hardly any organization can afford that kind of production time.

#### What Do We Do? (According to Our Families.)
Working at a software company can sometimes leave some of our family members not 100% sure of what we do. Heck sometimes when we’re asked what we do it may be hard to describe. While we’re all spending more time at home, we thought it might be fun to see what our families think we do. -------------------Andrew Wong, Enterprise Account ExecutiveAndrew's familyWhat Andrew does according to his sister, brother, and mom:Katy (sister): "Hmmm. I think you do b2b sales for an app development company?"Andrew: "That was my last job"Katy: "Knife sales?”...she’s got the sales part down!  Ben (brother): “Provide a customizable templating solution for email marketing to enable brands to maintain consistent image uniformity and professional presentation while still being accessible to use by non coders.”...well that is right on the money. Ben, are you looking for a job?Ann (mom): “Selling an email development product that offers brand consistency on an easy-to-use platform...or knife sales.”...she got it -- what he does and the key to a great joke; circling it back. -------------------Tom Cobb, Sales Development RepresentativeWhat Tom does according to his sisters and mom:Jen (sister): “Help businesses streamline their email marketing management?”…not bad, but not too surprising, she’s in marketing. Michele (sister): "I'd have to know first what a stensul is *shrug* lol"Tom: "It’s similar to a stencil but for email marketing. Gimme your best shot!"Michele: "I'm going to say it's a template that includes lead magnets to get people to email you back....?"...“A” for effort, Michele.Alright, let’s see if his mom can save the Cobb legacy here…Sue (mom): “I don't even know what the company I work for does.”...*face palm*-------------------Paige Remington, Customer Enablement:Paige's FamilyWhat Paige does according to her brother, mom, cousin, and best friend:John (brother): “My sister assures the code quality of emails programmed to go out to thousands and thousands of people in a number of different languages at a number of different times across the globe. Unless that shifted with her new gig…”…not bad!‍Katy (mom): “Unfortunately, I didn't update my personal folder on your new job, so I can try to explain what you do, if, (God forbid), someone asks. But! I remember words like "Gaba" (you're experienced in this?), "email campaigns"? and "expert customer service"? …”...pretty sure she was referring to "Gamma" (an email campaign management platform) - not "Gaba", but A for effort.‍Max (cousin): “You write emails, right? And send them to people that use Google? I know it's something to do with email…”...he’s about 20% there, it does have to do with email. ‍Morgan (best friend): “I know you're not a project manager anymore, and it took me 3 years to somewhat understand what you did for your last job, so I'm gonna have to plead the 5th on this one.”...at least she was honest!-------------------Sophia Reji, Sales Development Representative:What Sophia does according to her dad, mom, and sister:Reji (dad): “I don’t interfere with someone else’s business…”...translation: he has no idea.  Sara (mom): “I know! Your company’s name is stensul and it’s an email creation platform!”...well done Mom!  Shaina (sister): “oooooooooooo...You help people send emails? Lolololol”...close enough!‍ -------------------Mackenzie Meyer, Marketing Manager:Mackenzie's FamilyWhat Mackenzie does according to her dad, mom, and fiancé:Derek (dad): “Dad is clueless here. Was this meant for me?”...yes dad, yes it was.‍Vanessa (mom): “I think you set up events that companies will come to and learn about stensul and hopefully become clients. You bring people in and then the sales force needs to ‘sell them’ on stensul. I think stensul is a software company that can help you quickly get information out to those who need it... How did I do?”...pretty darn good mom, pretty darn good. Jason (fiancé): “Mass email templates.”...he’s a man of few words. -------------------Sarah Marcoux, Chief of Staff to the CEOWhat Sarah does according to her sister. Colleen (sister): "I don't know but it's something with emails and sloths and you guys spell stencil wrong."...I mean, she’s not wrong. -------------------Tim Dorris, VP of Sales: What Tim does according to his 3-year-old daughter.Harper (daughter): "You work. You have a computer. You have meetings."...100% right Harper. -------------------If you’re feeling inspired, ask your family and see what they say. (And make sure to tag us when you share it!)

#### What enterprise MarTech leaders are really optimizing for in 2026
In 2026, MarTech budgets are growing. But the more important story is not how much enterprise marketing teams plan to spend. It is how deliberately they are spending it.

The data behind the Stensul 2026 MarTech Outlook shows a clear shift in mindset. AI is no longer being tested at the edges. It's being funded as core infrastructure. 

At the same time, enterprise marketing leaders are confronting a harder truth: speed does not come from more tools alone. It comes from fixing how work actually moves through the organization.

Below, we break down the four biggest trends shaping MarTech decisions in 2026, and what they mean in practice.
AI is the priority, but workflow friction is the real constraint
AI appears consistently as the top MarTech priority for 2026. What is more telling is why teams are prioritizing it.

At enterprise scale, the limiting factor is rarely ideation. It's coordination. Nearly half of organizations with more than 10,000 employees prioritize improving collaboration workflows, reflecting the reality that approvals, handoffs, and disconnected systems slow execution far more than a lack of ideas.

As organizations get smaller, priorities change because constraints change. Mid-sized companies most often prioritize reducing costs and optimizing spend, reflecting tighter scrutiny on ROI as complexity grows faster than budgets.

Smaller enterprises emphasize attribution and analytics. For these teams, proving impact—and using data to guide investment—is the fastest path for smarter growth.

Business model matters, too. B2B organizations lean toward attribution and collaboration workflows, reflecting longer buying cycles and multi-stakeholder complexity. B2C teams prioritize campaign creation efficiency, where speed to market and volume directly affect performance. Hybrid B2B/B2C organizations most often anchor on AI itself, using it to manage the operational complexity of multiple motions at once.
2026 is a growth year for MarTech budgets
Most organizations expect MarTech budgets to increase meaningfully in 2026, with many planning double-digit growth. This is not incremental spending. It reflects structural investment driven by execution pressure.

The strongest expectations for budget expansion come from complex environments, including technology companies and heavily regulated industries. In these organizations, enterprise marketing investment is closely tied to risk management, compliance, and the cost of slow or error-prone execution.

The signal is clear. Budget growth is being justified by the need to scale safely and predictably, not by experimentation or trend chasing.
Investment is flowing directly into AI-powered execution
If budget growth answers how much organizations plan to spend, investment priorities answer where that money is going.

AI-powered tools are the top MarTech investment priority for 2026, cited by more than half of all companies. This signals a shift from AI as a standalone capability to AI embedded directly into execution, optimization, and production workflows.

Beyond AI, priorities diverge by business model. B2B organizations are 64% more likely than B2C companies to invest in marketing automation, reflecting a focus on standardization, process efficiency, and operational leverage. Meanwhile, B2C organizations are more likely to prioritize personalization engines, underscoring the importance of relevance, experience, and scale in consumer marketing.

In both cases, the pattern is the same: teams are investing in technology that removes manual effort and makes speed repeatable—not dependent on heroics.
In-house enablement Is replacing outsourced execution
One of the most telling signals in the report isn’t about tools at all; it’s about operating models.

Nearly a third of respondents (31%) plan to reduce spending on external agencies for campaign execution in 2026. At the same time, 57% plan to invest in reskilling their teams on AI.

This isn’t about cutting headcount or eliminating partners altogether. It’s about changing the balance of work. Routine execution is increasingly handled in-house, supported by AI-enabled workflows and better internal systems. Agencies, in turn, are being reserved for specialized, high-impact needs rather than day-to-day production.

The implication is long-term. Organizations aren’t just buying tools: they’re investing in people and processes that allow AI to be embedded into everyday work safely and sustainably.
What the 2026 MarTech outlook signals for enterprise marketing teams
Taken together, these trends show a more mature phase of MarTech adoption. AI is no longer optional, but its value depends on the workflows that support it. Budget growth is tied to execution realities. Enablement is moving inward as teams build AI-ready operating models.

In 2026, the teams that move ahead will not be those chasing the newest technology. They will be the ones redesigning how marketing work gets done so speed, quality, and governance can scale together.

Learn more about Governed Creation™.

#### What freedom in an email creation framework looks like
Freedom in an email creation framework provides a balance between autonomy (freedom) and control (framework). When that balance exists, the benefit is visible at each step of the email creation process. That overarching benefit is efficiency.
Email request
Instead of a marketer producing an email brief that details every aspect of the email, the framework effectively does away with the multipage document. The marketer can work directly with the creative team—or independently—to develop a concept that shows what they have in mind.

The framework gives the marketer the freedom to bring to life the vision for the email while operating within the parameters of what the organization defines as email best practices.
Design
The balance between control and autonomy is most apparent in the design phase of email creation. 

Without a framework, you have what amounts to design anarchy. Creators will do what they want. Their output will be what you’d expect from a total absence of control. 

Type fonts, color palettes, and the size and length of headlines will be an absolute hodgepodge. And there’s a good chance even the company logo will not be correct. 

A framework presents creators with a range of choices that offer a very real level of consistency. But they are not so limiting as to restrict their ability to produce an email that engages and makes an impact on recipients. 

If each email looks and feels differently, the chance that you can forge a relationship with your target audience will be extremely low. Evidence suggests that such emails will annoy subscribers, prompting them to opt out.

Without a framework, images selected for emails will likely be too large, slowing load times, if they can even open. If things like that happen, along with improper placement of text over images and not including Alt Text, the emails will not meet accessibility requirements and reduce deliverability performance. 

A design framework ensures that emails meet the requirements of the Americans with Disabilities Act (ADA) and Canada’s Accessible Canada Act (ACA). With it, you won’t overlook the nearly 20 million visually impaired Americans, building fans for your brand among them.
Brand
In most companies, there is a corporate branding guideline. It is a framework of what one can and cannot do with respect to the brand and everything connected to it. This framework is closely aligned with the one for design. 

This framework does not afford the range of freedom that other elements in an email creation framework might have.

Along with the actual brand mark—and the control that the latest version is used—this framework takes into account what needs to be in the footer to ensure industry and regulatory compliance.
Review and approval
Contributing to the mind-numbing amount of time it takes to get an email out the door is the review and approval process most creation methods force on organizations.

There’s often no rhyme or reason for the process's flow. Let’s say there’s too much freedom, and not in a good way. There may even be multiple flows that can wreak havoc. To review, an email proof has to be produced by your ESP/MAP and then sent to those who need to see it. But how? That’s where a framework becomes very useful. It controls how the email is reviewed, who can approve it, and more.

The framework for review and approval brings all involved in this crucial stage of email creation together in a single environment where they can comment and correct in real time. Marketers using this framework can see the time to review and approve emails decrease from weeks to hours, if not minutes. 

The framework clarifies who’s to do what, when, and how. 
Permissioning
A core principle of freedom in a framework is to let those authorized to do something do it as they choose—within reason, of course. 

In an email creation framework, permissioning—or authorizing—is an action that occurs from the very start, going back to the email request. Each person is given a role and has a certain amount of flexibility to perform it. In this framework, if you don’t have permission, you can’t perform the task, take the action, whatever it may be, because it won’t allow you to.

This authorization is especially useful during the review and approval process—typically involving the marketer, the creative team, a legal or compliance team, and an executive sponsor. If you do not have permission, you cannot upload an email to your deployment platform. 

Importantly, if you don’t have permission to send an email, it can’t happen. The framework prevents the embarrassing unintended send.

To learn more, download the Stensul eBook, Freedom in an email creation framework.

#### What governance for AI agents actually means
Ask most marketing leaders about AI and they'll tell you the generation part works. They've got tools, they've got models, and they can produce a draft email in the time it used to take to write a subject line.

What they're still figuring out is what happens next.
The bottleneck moved
Getting a piece of content from "generated" to "live" in an enterprise involves a lot of steps that have nothing to do with whether the writing is good. Is it on-brand? Does it meet accessibility standards? Has the right person signed off? Is it going into the right template, with the right modules, through the right ESP?

For high-volume or regulated marketing organizations, those questions get much more difficult when AI gets added into the mix. The speed of generation makes the gap more visible, because now you can write ten emails in the time it used to take to write one, and the bottleneck has moved entirely downstream.

This is the part that doesn't get talked about enough in conversations about AI in marketing. Most of the attention goes to generation quality, to whether the copy is good, whether the subject line will perform. But for enterprise teams, that's not actually the hard part anymore. The hard part is the 80% of the process that happens after someone says "looks good."
What "governed" actually means for an AI agent
There's a lot of energy in the market right now around MCP (Model Context Protocol), the open standard that lets AI tools and agents connect to external systems. And the connectivity is genuinely useful. But for enterprise marketing teams, a connection is only interesting if the thing you're connecting to actually holds the standards your organization runs on.

A connection to a blank canvas doesn't solve the shipping problem. A connection to a creation layer where templates are pre-approved, brand rules are encoded, accessibility checks run automatically, and approvals are built into the workflow rather than bolted on at the end — that's a different thing.

That's what the Stensul MCP Server does. When an AI agent builds an email through Stensul, the output goes through the same controls it would if a human built it. The agent works inside the process, and because governance lives in the creation layer rather than in a checklist someone runs at the end, it doesn't slow things down. The checks happen as the work gets made.
The organizational question underneath this
There's a real question CMOs are sitting with right now: we've invested in AI, so where's the throughput? For most organizations, the honest answer is that throughput is stuck at the governance step. Content gets generated and then it sits while someone checks it for compliance, fixes accessibility errors, or routes it through an approval chain that was never designed to handle this volume.

The teams that figure this out first won't be the ones with the best models or the most tokens. They'll be the ones that moved governance upstream, into the creation process itself, so that the output coming out the other end is something the organization can actually ship without a manual review queue standing between the work and the customer.

Whether the work starts with a marketer in a template, a designer in Figma, or an agent drafting a campaign variation, the controls travel with the work. That's what governance for AI agents means in practice.
Early access
The Stensul MCP Server Early Access Program is open now for enterprise marketing teams building toward that model. If your organization is rolling out AI in marketing workflows and trying to figure out where governance needs to live, we'd like to work through it with you.

#### What is an ESP?
Email service providers, or ESPs, are excellent tools for businesses looking to connect with their customers via email. These tools offer you a great way to manage your outreach while allowing you to deliver specific information, videos, and added-value content that only your brand can generate for customers. They can also give you the ability to craft effective email campaigns for marketing purposes that offer branded coupons, lead magnets, and personalized outreach to targeted audience segments. You can schedule campaigns, track insights and engagements, and more with an ESP.

Automating your marketing outreach to be sent out at the optimal times for each time zone your customers live in is one benefit of using an ESP. You will be given targeted audience data to help you to craft email marketing campaigns that can reach many different kinds of customers. Using an ESP can help target demographics interested in your brand and your market space.
What is an ESP?
An ESP is an email service provider for email marketing management. This tool handles everything from sending scheduled emails to tracking data related to the opening of emails and engagement. You will often receive email templates, email campaign data, and more within your ESP. This kind of email marketing tool can offer you many of the data tracking tools that you need to generate effective email marketing campaigns with ease.

You should spend time running your business, not managing emails all day long. This is the biggest benefit of an ESP. It will give you all that’s needed to make your email marketing campaigns effective and simple to deliver.
Why do enterprise marketing teams use ESPs?
Enterprise marketing teams use ESPs because they allow them to track the data created by their email campaigns. They also use them to respond to online outreach and offer coupons, added-value options, and lead magnets. This capability lets you easily identify, segment, qualify, and nurture your target audiences. 

ESPs provide a level of customization through plugins and extensions that are impossible to achieve with a more basic email marketing platform. Enterprise marketing teams typically require customer reporting, campaigns, and setup. From automated marketing campaigns to custom nurture sequences to email compliance, your email service provider can help your team craft effective communications that send the right message at just the right time.
What is an ESP most effective at?
An email service provider will help you and your team make quality email marketing campaigns from start to finish. You can craft scheduled email campaigns. You can also look at data related to interactions with the emails you have sent. In addition, you can compare A/B email campaigns to see which are performing the best for your needs. Being able to segment your contacts based on time zone, account, lead score, or any other parameter can make all the difference between outreach that is effective and outreach that is sent right to the spam folder. This is one major benefit of using an ESP for your business marketing needs.
What do ESPs struggle with?
ESPs cannot do all the work for your email marketing needs, however. There are still some parts of the email marketing process that a marketing team needs to do. 

You will need to pay attention to how each email is created. The creation process is the hardest part of generating effective emails that will spark engagement activities. The right combination of headlines, images, and calls to action still need to be crafted with a human touch.

ESPs can also offer up lots of templates for your use, but you have to be careful not to use templates that look boring or tired. Many of these templates need quite a bit of dressing up to avoid your email outreach from being connected with spam email and sent to the junk folder.

Email templates is one area most ESPs struggle with. Although there’s a lot ESPs do well, across the board, you’ll find their templates are poorly designed, often out-of-date, and limited in scope. 

The Stensul Email Creation Platform was designed to solve this exact problem. Not only does the platform give you more range in terms of email templates, but it allows your entire email creation team to collaborate seamlessly on your next campaign. Once emails are designed, written, and optimized, you can easily and securely upload emails to an ESP with a click of the mouse.
The pros and cons of the three major ESPs
Marketo (owned by Adobe)
Marketo is designed to help with account-level management. You can also easily target all kinds of audiences with this tool on your side. Marketo is easy to use and can be a good choice for all levels of email marketing use.

Pros:

 	Easy to learn to use
 	Offers great templates
 	Great personalized ads and reminders
 	Great customer interface

Cons:

 	Data tracking could be better
 	Custom options are somewhat limited
 	Segmenting tools can take some practice to use

 
Eloqua (owned by Oracle)
Eloqua is made for B2B use but it can work for all kinds of branding outreach for different business types. This is the right choice if you want your emails to be optimized for every kind of device.

Pros:

 	Easy to use
 	Offers lots of great template customizations
 	Simple navigation
 	Data management is easy

Cons:

 	Product can run slowly and have down times
 	The knowledge articles for some features could be more detailed
 	Cannot add videos to emails

 
Pardot (owned by Salesforce)
Pardot is meant to focus on generating leads and doing outreach to new consumers. Converting outreach to engagement and conversion is a key benefit of this system.

Pros:

 	Simple interface
 	Great integration
 	Easy to scale business use
 	Builds great landing pages

Cons:

 	Needs some folder customization options
 	Data reporting could be better
 	Sometimes limits your customization

 
Email marketing can do big things for your brand
An ESP will take care of outreach to all kinds of people who need to engage with your brand. Your growing business can easily scale to a larger business with the help of this kind of system. You will be able to create custom fields and landing pages as well as send out effective emails to subscribers that might have forgotten about your brand.

Email creation doesn't have to be difficult for you and your marketing team. The Stensul Email Creation Platform works with all leading ESPs/MAPs to allow your team to collaborate along every step of the process from design, to copywriting, to review and approvals, to marketing ops, and deployment. Stensul is the collaborative platform for email creation. It lets you create better emails faster, leading to less wasted effort and better results for your business.

#### What is behavioral email marketing and how can it help your business grow?
According to Neil Patel, up to 30% of email-based revenue comes from emails that were sent as a result of a user’s specific behavior. So if behavioral targeting can yield such dramatic results, why are only 20% of marketers using targeted behavioral email techniques? It comes down to awareness and convenience. 

Most marketers are familiar with segmented targeting. In other words, they break down their audience by asking questions related to demographics and psychographics. Who is your ideal audience? What groups do they belong to? What are they interested in? It’s important to ask these questions when deciding who should receive your emails. 

But they aren’t very effective when it comes to deciding when to send those emails.



How are you determining your target audience? Are you taking user behavior into account?

Market segmentation is a crucial step for email campaigns, but it only accomplishes so much. To optimize your email campaigns, it’s important to incorporate behavioral email strategies. These will increase email engagement, build your audience’s interest, and boost conversion rates.
What is behavioral email marketing?
Behavioral email marketing increases the effectiveness of campaigns by focusing on your users’ behavioral patterns. Instead of relying on arbitrary cues, behavioral marketing strategies allow marketers to create hyper-specific email campaigns that appeal to their user’s digital behavior.
Responding to consumer behavior
This type of user-focused marketing is successful because it recognizes a customer’s stage in the sales cycle and responds in turn with relevant content. The key here is to create campaigns that respond directly to user conduct.
Where have I seen this type of marketing before?


Sending a user follow-up information immediately after they perform some kind of targeted behavior increases interest and conversion rates dramatically.

Have you ever begun to shop on a store’s site only to get distracted before checking out? If so, you may have received an email reminding you of the items still in your shopping cart. 

Perhaps you’ve browsed through a CRM site and downloaded a free eBook? Did you receive promotions for their service in your inbox a few hours later? Were you subsequently invited to attend their next webinar?

Have you ever received a targeted email about a free trial for a streaming service coming to an end? Did the email include promotions for upcoming releases?

These are prime examples of emails triggered by your own personal digital behavior. 


Why is behavioral email marketing worth the effort?
It uses customer actions and maximizes the customer’s momentum to push them further along the funnel. 

Do they want to know more about your industry? Create and send useful branded content and industry news. 

Have they hovered on your purchase page? Have they spent hours on your site? Have they left items in their cart? Send them promotions or running-out-of-stock warnings encouraging them to finalize their purchase. 
Respect their time


Keep your emails out of their junk box. Sending targeted emails to leads will keep them interested and increase email deliverability rates.

No one likes having their time wasted. Whether that’s receiving mail offering to sell your home after you have just moved in or picking up sales calls that are meant for a deceased relative, poorly targeted ads are annoying. And they lead to audience members asking to be taken off your email list. 

Triggered email campaigns respect your audience's time by only sending them content they have previously shown interest in.

According to Marketing Dive, 71% of consumers prefer to receive targeted ads. In fact, 46% of consumers reported being excited about receiving fewer irrelevant ads, 25% enjoyed discovering new products that matched their interests, and 19% felt that personalized ads made online shopping a more enjoyable experience.  
Be at the right place at the right time
Sending relevant information at the right time can make or break a sale. Send it too early, and your lead will forget about your offer by the time it becomes relevant to them. Send it too late and their dollars will now be going to your competitors.  

By sending trigger-based emails, you can reach customers when they’re most interested. This tactic lets you capitalize on each conversion event, like downloading your mobile app, requesting more information, or scheduling a free consultation.
Grow your audience


A larger, more engaged audience drives sales and revenue.

Sending an automated email based on user-focused, valuable data is an effective way to nurture leads. By observing how users interact with your content, you, as an email marketer, can create emails that deepen their interest by sending automated emails with useful, relevant, and valuable information. 

When leads are given the ability to engage with content at their own pace, based on their actions, they’re more likely to remain interested in your offerings. This approach gives you more time to push them towards a conversion. 
Boost revenue
Segmentation based on both a user’s behavior and the timing of their actions is the most personalized and effective way to connect with users. It increases customer loyalty and improves lead nurturing. What does all this mean for you? It means a boost in revenue. 
How does behavioral email marketing fit into my digital strategy?
Behavioral email marketing can easily fit into a digital marketing strategy that spans multiple digital channels. 

For example, when leads reach your website by clicking on an Instagram ad’s link, you know they’re interested in your product and visual messaging. Based on this action and knowledge, you can send your recent website visitors emails offering promotions or showing off similar products to the ones featured on the ad.

Although you can use other means to boost the effectiveness of your campaigns, you can also use targeted emails to drive traffic to your respective channels. A simple example is to encourage your newsletter subscribers to follow you on Facebook and Instagram. Doing so will allow you to grow your social media presence and engage with consumers at the same time. You can also do the same thing with site visitors.
How can I implement behavioral email marketing?
Documented customer conducts are key to crafting successful behavioral email campaigns. You’ll want data from your website activity, social media pages, and other consumer touchpoints. 

Build your database by combining behavioral and demographic data. Behavioral data includes actions your leads have taken, such as the date they last visited your website, their most recent purchase, and when they last opened your messages.

Demographic data tells you "who" your leads are. This type of data includes markers such as age, location, company size, and interests. 

For more ideas about which behavioral and demographic data to track, check out HubSpot’s article on contact properties.  
What will make my triggered emails successful?
Make sure your marketing and sales teams are on the same page when it comes to determining the stages of your funnel and how they relate to customer actions.

What are the behaviors new customers exhibit? What are the behaviors a customer makes when they’re ready to purchase? 
When do I send targeted emails to potential customers?
Maximize response rates with this powerful strategy: Reach out during critical customer moments with triggered-based emails.


These deciding moments are when your messaging is most likely to influence customers who are at a critical point where they will either become more interested in your company or fall off the funnel entirely. For example, reach out after a lead signs up for a newsletter, when a shopper abandons items in their cart, and before they’re about to complete registration. Be sure to respond quickly and address the action they've taken. This effective tactic can dramatically increase revenue.
Stages of behavioral email marketing
SendPulse breaks down behavioral emails into five stages: 

 	Onboarding
 	Educating
 	Capturing attention
 	Reminding
 	Obtaining feedback


Each stage has unique triggers and requires personalized messaging.

Onboarding—During onboarding, a well-crafted welcoming email will set you apart from companies that only send a standard confirmation email. Use this as an opportunity to invite your lead to become more involved with your brand. Do you have an eBook or YouTube channel for them to check out? Do you post deals on your Instagram page? Let them know!

Educating—Educating your audience is a fantastic way to keep the conversation going. They were interested enough to sign up for your emails, so don’t be shy—share industry updates. Also, if you have educational materials such as a LinkedIn webinar coming up, be sure to invite them.

 



Free educational materials such as ebooks and webinars are great ways to build interest with your audience.

Capturing attention—Now that you have nurtured your lead, how do you go from educating them to guiding a purchasing decision? Grab their attention with current promotions and recent success stories to encourage conversions. Customers will show they’re ready to consider a purchase when they take actions like visiting your services page.

Reminding—Remind your customers when your company or relationship with them is about to change. Are you retiring a product? Is their free trial coming to an end? These are great opportunities to rekindle a dialogue with leads, so take advantage of them.

Obtaining feedback—After your lead turns into a customer is a perfect time to request feedback. Following up has two benefits. The first is that you can use positive feedback to promote your products. The second is that writing a review will remind your customer of their positive experience, so they will be more likely to become a repeat customer. 

Pay close attention to the behaviors that signal these different stages so you can capitalize on the advantages of each one.   
Services that automate your behavioral email
Blueshift offers CRM integration, automated targeted emails, and cross-tracking of data across multiple platforms. The company has worked with large organizations such as AmeriLife and Discovery and has the capacity to handle the complex data sets of big businesses.

Keap also offers data compilation across multiple channels. The company integrates them with your CRM to run targeted and triggered campaigns. Keap brands itself as the ideal solution for small business owners that want an automated marketing system so they can get back to running their business.  
Putting it all together


Behavioral email marketing responds to qualifying actions taken by leads in a timely manner. This approach makes your messaging feel more personalized, increasing the chances of the relationship lasting.

Upgrading campaigns to incorporate behavioral email marketing involves an investment, but the results are well worth it. You will find that having triggered contacts with your audience at critical moments will foster lead nurturing, increase conversion rates, and reduce lost revenue.

As you continue to use behavioral targeting, adjust your targeting methods based on how well your messages are received. Does your messaging match the lead-funnel-stage your customers are at? Are they engaging with your content and moving along your sales funnel? Are your messages being opened at high rates? Do leads convert to customers? 

The more you can target your leads’ preferences, the more responsive they’ll be.

#### What is Email Generation?
Email generation is the future of email marketing. Here at stensul, we believe that the traditional, manual process of email building is not sustainable.Email marketers can take days or weeks to build a single enterprise email as it moves back and forth between developers, designers, copywriters, and managers. With an email generation platform, it takes minutes. So how does an email generation platform work, and how does it transform your approach to email marketing?An email generation platform seamlessly integrates with your ESP. It allows marketers—without any technical knowledge—to easily generate on-brand emails without errors. At stensul, we preconfigure your brand guidelines into the platform and create modules that are custom to your brand aesthetic. You assemble these modules, add copy and images, and generate compelling emails you want to send to your audience. The interface is intuitive and user-friendly, and anyone on your team can use it.In addition, built-in approvals and collaborations gives marketers complete control over who is doing what. An email generation platform automates tasks that were previously only done manually, freeing up resources and giving you time to focus on strategic, value-add marketing work that drives real results for your organization. You might argue that you already use email templates, so you don’t need an email generation platform. However, you can only build so many unique emails from one email template. With an email generation platform, our custom modules allow you to build an endless number of unique emails, whatever audience you’re targeting or region you work in. Think of it this way, a template is a completed Lego set that can’t be broken down into smaller pieces. An email generation platform provides you with custom Lego pieces that you can use to build as many Lego masterpieces as you want. And the best part is that each masterpiece you create is on-brand and legally compliant. Brand and legal guidelines are custom built into each module, ensuring that whoever generates email is always on the right side of any regulations. The stensul email generation platform transforms the way enterprises generate emails, dramatically increasing the effectiveness of marketing programs and making it easier than ever to be heard.  With stensul, the only limitation on marketing leaders forging ever more resonant connections with their audiences is their own imagination. Reach out to us today and schedule your personalized demo.

#### What is Governed Creation™?
Governed Creation™ is the modern creation operating system that embeds governance directly into how content is created. 

It unites people, processes, and platforms with built-in guardrails—such as brand standards, compliance rules, templates, and workflows—so teams can create faster, stay compliant, and scale safely with AI.

Governed Creation™ was defined and introduced by Stensul, based on years of experience helping enterprise marketing teams eliminate creation bottlenecks without sacrificing brand integrity or compliance.

 

Why Governed Creation™ exists

Modern marketing teams are being asked to create more content, for more channels, for more audiences than ever before. But most creation operating models weren’t built for this reality.

Today’s systems are fragmented and inefficient. Creation is slowed by reliance on specialists, manual coding, endless reviews, and disconnected tools. Every handoff adds friction. Every review loop delays launch. What should be a creative process becomes a bottleneck.

AI promises speed, but without governance, that speed introduces risk. Ungoverned creation multiplies the chances of off-brand messaging, compliance issues, and costly errors—especially for enterprise organizations operating in regulated or multi-brand environments.

Without governance, scale isn’t possible. And without scale, growth stalls.

Governed Creation™ exists to solve the root causes of creation inefficiency—not just the symptoms—by embedding structure, standards, and safeguards directly into how content is created.

In short, Governed Creation™ exists because:

 	Content volume has outpaced legacy creation models
 	Manual reviews and specialist dependencies slow teams down
 	AI increases speed but amplifies risk without guardrails
 	Enterprises need speed, consistency, and compliance at the same time

 
How Governed Creation™ works
Governed Creation™ shifts governance from a manual checkpoint at the end of the process to a built-in foundation at the start.

At a conceptual level, Governed Creation™ works by:

 	Defining shared guardrails upstream
Brand standards, compliance rules, templates, and workflows are established before creation begins.
 	Enabling creation within those guardrails
Teams create freely inside pre-approved structures such as templates, components, and governed workflows, without needing constant oversight.
 	Embedding governance throughout the process
Governance rules are applied during creation itself, ensuring quality, compliance, and brand integrity at every step—not  after the fact.
 	Using AI to accelerate safely
AI speeds content production while built-in governance ensures outputs remain accurate, compliant, and consistent.

This is how teams move faster because of governance—not in spite of it.
What makes Governed Creation™ different
Governed Creation™ defines a new category by explicitly rejecting the trade-offs that legacy approaches accept.
Governed Creation™ vs. ungoverned AI content creation
Unlike ungoverned AI tools that prioritize output volume, Governed Creation™ embeds governance directly into creation workflows, ensuring speed never comes at the cost of trust, brand integrity, or compliance.
Governed Creation™ vs. manual review workflows
Manual review relies on humans to catch errors after the fact. Governed Creation™ eliminates the need for constant policing by making quality and compliance inherent to the creation process itself.

 
What Governed Creation™ enables
With Governed Creation™, teams can:

 	Create faster without increasing risk
 	Reduce manual work and review cycles
 	Maintain brand consistency across every asset
 	Stay compliant in complex, regulated environments
 	Empower more contributors to create independently
 	Scale campaigns confidently as volume and complexity grow

Governance isn’t a brake on creativity—it’s the system that makes speed possible and trust sustainable.

Common use cases

Governed Creation™ is purpose-built for enterprise email and landing page creation, where volume, speed, and risk intersect.

 	Email creation at scale
 Enables high-volume, on-brand, compliant email production without reliance on specialists or manual review bottlenecks.
 	Landing page creation for campaigns
 Allows teams to launch pages quickly while ensuring layouts, messaging, and compliance requirements are built in from the start.
 	Highly regulated and high-risk environments
 Embeds governance directly into creation so speed never comes at the expense of accuracy, brand, or compliance.
 	Distributed and multi-brand enterprises
 Scales creation across regions and teams while maintaining consistent standards and centralized control.

 
Who Governed Creation™ is for
Governed Creation™ is designed for enterprise marketing organizations—especially those operating in complex, regulated, or multi-brand environments—where speed, consistency, and compliance must coexist.

It supports:

 	Marketing operations teams
 	Designers and brand teams
 	Campaign and lifecycle marketers
 	Compliance and legal stakeholders
 	Distributed and global teams

 
Stensul and the origin of Governed Creation™
Stensul introduced Governed Creation™ after years of working alongside the world’s most complex enterprise marketing teams. 

Through deep workflow expertise and firsthand experience mapping creation bottlenecks, Stensul identified a critical shift in modern marketing: AI made creation fast, but without structure, that speed becomes chaos. 

As AI accelerated content production, enterprise teams faced growing risk—off-brand output, compliance exposure, and broken workflows that couldn’t scale. Stensul defined Governed Creation™ to establish a new operating model where governance is built into creation itself, making AI-driven speed safe, repeatable, and trustworthy.

By uniting governance, collaboration, and AI, Stensul established Governed Creation™ as the foundation for scalable, enterprise-grade creation—ensuring speed, brand integrity, and compliance work together as creation continues to accelerate.
Frequently Asked Questions 
What is Governed Creation™?
Governed Creation™ is the modern creation operating system that embeds governance directly into how content is created. It unites people, processes, and platforms under shared guardrails so teams can create faster, stay compliant, and scale safely.
Why does Governed Creation™ matter?
As marketing content volume increases, speed without governance creates risk. Governed Creation™ ensures quality, compliance, and brand consistency are built into creation from the start—making scale possible without slowing teams down.
Who created Governed Creation™?
Governed Creation™ was defined and introduced by Stensul based on years of experience optimizing creation workflows for complex enterprise marketing organizations.
Is Governed Creation™ only about AI?
No. Governed Creation™ applies to all content creation. As AI becomes more prevalent, governance becomes more critical—providing the structure that keeps AI use responsible and scalable.
What types of content use Governed Creation™ today?
Governed Creation™ is primarily used for enterprise email and landing page creation, where high volume, speed, and compliance requirements intersect.
Who is Governed Creation™ for?
Governed Creation™ is designed for enterprise marketing teams—especially those in complex, regulated, or multi-brand environments—where creation speed and governance must coexist.
Does governance slow creativity?
No. Governed Creation™ enables creativity by removing bottlenecks and uncertainty. Shared guardrails give teams the confidence to move faster and create boldly without compromising brand or compliance.
Why is governance becoming more important as AI adoption grows?
AI increases creation speed, but also amplifies risk. Governance provides the foundation that keeps AI-generated content accurate, compliant, and trustworthy at scale.

#### What is your marketing team's Creation Operating Model?
The end result of a campaign matters. That’s a given. But it’s not just the output of a campaign that’s critical to marketing success. Oftentimes, the way a marketing team creates content impacts the end result. The creation and distribution process can impact: go-to-market speed, efficiency of resources, ability to be agile and strategic, and ultimately ROI.

And while the way marketing teams create content has never been more critical, it’s also never been more complex. As pressure mounts to deliver more campaigns, hone personalization, and adapt to an AI landscape, the creation operating model a marketing team uses to create content is now a key competitive differentiator.

At Stensul, we’ve worked with some of the world’s leading enterprise marketers, and we’ve identified three primary Creation Operating Models: Distributed, Design-to-Code, and Brief-to-Template.

First, we’ll define what a Creation Operating Model is, walk through these three models, explain why they matter, and discuss the future of all three in an AI-focused world.
What is a Creation Operating Model?
Simply put, a Creation Operating Model is how an organization structures its internal workflow from creation to deployment, primarily focusing on the processes, people, and technology.

Essentially: how a marketing team goes from idea to output.

Different orgs rely on different models, depending on a variety of factors including: in-house technical talent, design resourcing, volume, complexity of creation, size of team, etc. There are pros and cons to each (more on those later!). And for years, many of the models have served teams well. But the fact of the matter is: Today's Creation Operating Models are flat out broken. They're simply not suited to a modern AI-driven world and the need for email and landing page creation at scale.

On average, it can take more than two weeks to get a single email out the door. Even the most efficient teams still take more than four days to get a single email out. Not only is that inefficient, but in a world now fueled by AI creation, personalization, and instant gratification, speed-to-market is simply non-negotiable.

Inefficient campaign creation from a broken and outdated Creation Operating Model:

 	Wastes resources
 	Decreases customer engagement
 	Results in lost opportunities and revenue

Before we get into the fix for the broken process, let’s dive into each Creation Operating Model individually to see which one your team uses.
The 3 types of Creation Operating Models
1. Distributed
Overview:

 	Where it’s often found: B2B and some B2C companies like media, EdTech, and real estate
 	Who creates content in this model: Marketers building in templates in the deployment platform (usually Marketo, Eloqua, or MCAE)
 	Content time to market: Hours to days depending on marketer skill set
 	Key characteristics: Limited flexibility and marketers have to learn to use complex templates that can often break and need to be fixed

The Distributed model gives marketers autonomy, but it’s often at the expense of brand consistency and scalability. Either a QA team needs to check and fix every email or things can go out broken. Most importantly, marketers may spend hours fighting with templates or need to get help from a central operations team to help them.

Pros: 

 	For highly trained marketers, this may work well

Cons:

 	No centralized oversight
 	Marketers spend a significant amount of time fighting with templates
 	Emails can go out broken if there is not a QA team in place
 	Updating and telling marketers to use new templates is challenging
 	Significant time spent on training marketers

2. Design-to-Code
Overview:

 	Where it’s often found: B2C companies
 	Who creates content in this model: Designers and content strategists make a full design file based on the marketing brief and developers translate it to code
 	Content time to market: 2–4 weeks
 	Key characteristics: High brand and creative value

While this model ensures strong designs and creative, it makes it challenging to scale as designers and production teams face increasing demands to do more with less time and resources.

Pros:

 	Creative flexibility
 	Strong oversight

Cons:

 	Slower to market
 	Inefficient workflow
 	Limited time to analyze data and feed that back into creation
 	Designers or content strategists usually need to put together a file with links, dynamic content instructions and a copy deck that goes along with the design file and give instructions to production
 	High production time spent converting designs to code

3. Brief-to-Template
Overview:

 	Where it’s often found: B2B companies
 	Who creates content: Ops and campaign teams get briefs and copies briefs into templates
 	Content time to market: 3-12 days
 	Key characteristics: Strong oversight and workflow process

Brief-to-Template is optimized for control, but it sacrifices agility and creative flexibility. If the brief isn't perfect, delays and rework are inevitable.

Pros:

 	Strong oversight

Cons:

 	Limited creative flexibility
 	Heavy production time spent on copying briefs to templates and making edits that could otherwise go to strategy
 	Marketers can’t see the email as it’s being built and have to wait for production to see what it looks like

Future state: Redefining Creation Operating Models to gain efficiency
The reality of Creation Operating Models is that they’re much more complicated than they may seem. Teams must redefine their Creation Operating Models to incorporate guardrails in order to gain efficiency. By adding in governance via guardrails, each of the three operating models are able to move to a future state that brings greater efficiency and agility.

The crucial thing to keep in mind with adding in defined guardrails is that with the shift in workflow, teams are now working in a state where emails aren’t sent out directly, but rather final checks are made to ensure compliance. Think of this this way: The guardrail addition allows content to be fully mocked up so that production teams don’t have to do that work anymore and can focus on automations, dynamic content, and strategy that drives lift in the program.

And with the rise of generative AI tools, this model is more important than ever.

Let’s take a deeper look at how a redefined Creation Operating Model with guardrails can impact all three of the current workflow models.
For the Distributed Creation Operating Model:
Teams are using guardrails to give marketers a safer place to create vs fighting with templates in the MAP.

 	Saves marketing time with not having to fight templates
 	Saves QA time by protecting the brand and code

For the Design-to-Code Creation Operating Model:
Teams are using guardrails to allow designers to build in templates directly instead of a design program. These guardrails also allow some marketers to build simple emails like newsletters and skip the need for design and code. This allows:

 	Designers can see what the emails will actually look like as they are building (mobile/desktop, dark/light mode, line breaks, and links)
 	Remove the need to packing the design file with a document of metadata and instructions for the production team
 	Removes the need to move design to code

For the Brief-to-Template Creation Operating Model:
Marketers can build emails in a safe place instead of submitting a brief and making edits. This allows:

 	Marketing to see what the email looks like from the start
 	Remove the need for production to copy brief content to templates and make edits

Of course there are cons to all of these as well, as they require a shift in behavior and tooling. But both of those adjustments can greatly impact a team’s workflow in the long run and help a marketing team stay agile and efficient.
How (and why) to fix a broken Creation Operating Model
Now that you’re familiar with the different models, let’s dive into why you need to pay attention to your Creation Operating Model.

 



 
A broken Creation Operating Model can mean a slow and inefficient time to market. By increasing speed to market, two things happen that ultimately increase performance:


 	More personalized emails and campaigns can be created and sent and increase conversion rates.
 	Internal operations resources can be reallocated to high-performance and strategy. Think: analyzing data, optimization, and A/B testing to further drive incremental gains.

But in order to achieve this desired state, you need to remove the bottlenecks in your creation process today and adopt a more modern approach to your workflow.
We’ve pinpointed three bottlenecks currently plaguing teams.

Creation Operating Models in the age of AI
AI is accelerating the pace of content ideation and creation, but it’s also surfacing a new set of challenges: more content means more room for inconsistency, compliance risks, and collaboration chaos.
Marketers are no longer just fighting against slow workflows—they’re fighting complexity. AI can help generate content faster, but it can’t fix broken processes or disconnected systems.

It brings order to creation, without slowing it down. It lets marketers move at the speed of AI, but with the confidence of built-in brand governance and QA.
Operating models aren’t just process diagrams—they’re productivity engines. Choosing the right one can mean the difference between reacting to change or leading it.
The future belongs to those who can scale personalized, compliant content without slowing down. 
If you’re ready to evolve your operating model, Stensul can help. Request a walkthrough of your current operating model to see how Stensul can help.

#### What the FTC, FDA, SEC, and EU AI Act are telling us about AI content in 2026
Most conversations about AI content compliance and regulatory risk start with the penalty amounts. Those are real, and we've written about them. But the more telling development in 2026 isn't how much a violation costs. It's that regulators have stopped waiting for complaints.

The FTC, FDA, SEC, and EU have each, in their own way, started building active surveillance infrastructure for AI-generated content. They're scanning channels, running examinations, and writing technical standards. The penalty amounts were always there. The detection capability is new. And that changes the calculus for enterprise marketing teams in ways that fines alone don't capture.
The FTC: the compliance problem is about to get harder to manage centrally
In January 2026, the FTC established a dedicated AI enforcement unit, the same month it clarified a double disclosure requirement for campaigns involving both paid relationships and AI-generated content. Enforcement actions increased 40% in 2025, and the agency brought its first action specifically targeting undisclosed AI-generated advertising content before the year was out.

Those developments are significant, but the more complicated problem is emerging at the state level. New York's AI advertising law took effect this June, requiring disclosure of AI-generated synthetic performers in commerce advertising. Industry analysts expect 10 to 15 states to have their own AI advertising requirements by the end of 2026.

For a national campaign, this brings up a structural problem. Teams generating AI-assisted content at volume can't manually review each asset against each state's requirements. This means it’s necessary to embed logic by default rather than waiting until someone remembers to check it downstream.
The FDA: when regulators use AI to catch AI content, "will anyone notice?" stops being a useful question
The FDA's September 2025 enforcement wave produced more than 200 letters, including roughly 100 cease-and-desist letters in a single month. The highest annual enforcement volume for pharmaceutical advertising in nearly 25 years. What drove it was that the agency had deployed AI tools to proactively scan television, print, and digital channels for non-compliant content, including algorithm-driven targeting, influencer posts, AI-generated health content, and chatbot interactions.

Enforcement has historically been reactive. A complaint triggers a review, a review triggers a letter. The FDA's shift to proactive AI-powered scanning could result in a stark increase in identified violations.The fair balance violations and misleading benefit claims that might have slipped through a manual process are more likely to get flagged in an automated one.

Pharma marketing teams that have been producing AI-generated campaign variations at scale, with governance as an afterthought, are now operating in an environment where the detection capability has caught up with the production capability. Those two things moving in the same direction means that governance needs to be prioritized.
The SEC: the compliance risk runs in both directions
The SEC's AI enforcement focus is different from what most financial services marketing teams expect. The dominant anxiety is about undisclosed AI use. The SEC is equally focused on its inverse: "AI washing," or overclaiming AI capabilities that firms don't actually have.

Multiple enforcement actions since 2024 have found investment advisers violated the Marketing Rule by claiming AI-driven investment processes their systems didn't actually use. The December 2025 Marketing Rule risk alert flagged advisers whose written policies looked compliant but whose actual practices didn't match. The 2026 Examination Priorities made AI a primary examination focus, with examiners specifically looking at whether AI-related claims in marketing materials are substantiated and whether communications produced with AI assistance are being preserved.

What that tells you is that documentation of how AI is actually used in your workflow is now a legal asset, not just an internal process. Teams that can show, at the creation level, exactly which systems touched which content, what constraints were applied, and what was approved have something concrete to put in front of an examiner. Teams that can't are exposed on both ends: for undisclosed AI use and for claims they can't substantiate.
The EU: when regulators get specific, they tell you what governance actually has to look like
The EU AI Act's Article 50 transparency obligations become enforceable on August 2, 2026. The draft Code of Practice, published in December 2025 and being finalized now, is worth reading closely regardless of whether you operate in the EU. It's the most technically precise articulation of what AI content governance actually requires.

The EU's standard requires embedded metadata, imperceptible pixel-level watermarks, and fingerprinting, with no single technique sufficient on its own. Penalties reach €35 million or 7% of global annual turnover. But the more instructive piece is the technical specificity itself.

The EU's technical requirements reveal something the other regulators haven't said explicitly. The FTC, FDA, and SEC all want you to be able to prove your AI content was governed — but they've expressed that through enforcement actions and examination priorities, not by spelling out what "proof" technically looks like. The EU did spell it out: metadata, watermarks, fingerprinting, embedded at creation.

If governance has to be present as embedded metadata at the moment content is created, then governance is a property of the creation process itself, not something you can apply to content after it exists. You can't watermark a finished email and call it governed. The watermark either went in during the build, or it didn't.
What the four signals add up to
The FTC, FDA, SEC, and EU are all working from different rulebooks, but they're each asking some version of the same question: can you show us how this content was made?

For most enterprise marketing teams, that question doesn't have a clean answer yet. Compliance lives in review cycles and legal sign-offs, not in the creation environment itself. That worked when production volume was manageable and AI wasn't in the workflow. It's a harder position to defend when AI is generating variations at scale and regulators have built automated surveillance to find the ones that shouldn't have shipped.

The EU's technical requirements make the implication concrete. But you don't have to operate in the EU for it to matter. The FTC's enforcement unit, the FDA's scanning tools, and the SEC's examination priorities are all building toward the same expectation: that the creation process itself is the evidence.

Stensul was built around this problem. Governance determines whether AI-created content can actually ship — and most platforms treat that as someone else's problem. The same brand rules, compliance constraints, required disclosures, and approval workflows that govern human-created work govern AI-created work in Stensul. There's no separate process for AI output, because the governed structure is the process.

BYO LLM lets organizations bring approved models into Stensul directly, so AI-assisted creation runs inside that structure from the start. Stensul MCP extends it to AI agents working outside the Stensul interface. Either way, what the agent produces isn't a draft that needs to be checked. It's work that was governed as it was made.

That's what it means to turn AI investment into campaigns that actually reach the customer. 

Stensul's Governed Creation™ Platform embeds governance — compliance constraints, disclosures, and approvals — at the point of creation, not after. Request a demo.

#### What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul
The Gartner Marketing Symposium/Xpo™ 2025 is one of the most anticipated events on every enterprise marketer’s calendar. Taking place from June 2–4, 2025 at the Gaylord Rockies Resort & Convention Center in Denver, CO, the event will bring together more than 2,000 marketing executives, CMOs, and digital transformation leaders to explore the future of marketing in an age defined by AI, efficiency, and performance.

As a Silver Sponsor, Stensul is proud to participate in this year’s event to connect with forward-thinking marketers ready to revolutionize how they plan, build, and launch campaigns. Whether you’re looking to reduce email creation timelines, improve cross-functional collaboration, or build scalable, modular marketing programs—this is the place to be.

In this blog, we’ll cover:

 	What makes Gartner Marketing Symposium/Xpo 2025 a must-attend event
 	Who should attend and why
 	Key session tracks and what you’ll learn
 	Special events hosted by Stensul
 	How to connect with us at booth #400
 	Where to learn more about Stensul at Gartner

Why attend Gartner Marketing Symposium/Xpo™ 2025?
This year’s theme, "Rise to Exceed Extraordinary Expectations," reflects the urgent need for marketers to outperform in a landscape defined by rising customer expectations, increasing complexity, and pressure to prove ROI faster than ever.

You’ll gain strategic insights and practical frameworks to:

 	Drive measurable business growth through marketing
 	Deliver personalized, multichannel experiences at scale
 	Align brand strategy with modern MarTech stacks
 	Leverage AI, automation, and data-driven decision-making
 	Eliminate friction in content and campaign creation processes

This conference goes far beyond theory—expect real-world case studies, expert-led sessions, and peer networking that equips you to drive impact immediately.
Who should attend?
The Symposium is designed for senior marketing leaders and decision-makers who influence marketing strategy, martech adoption, and team performance. Attendees typically include:

 	Chief Marketing Officers (CMOs)
 	VPs and Directors of Marketing, Digital, and Operations

 	Marketing Technologists and Strategists

 	Brand Managers and Content Leaders

 	Email and Campaign Operations Professionals

Whether you're navigating an enterprise-wide digital transformation or just trying to streamline how your team builds campaigns, this event will help you take your strategy to the next level.
Key tracks and topics to explore
The Gartner Marketing Symposium/Xpo 2025 agenda is packed with deep-dive sessions across multiple learning tracks. Some highlights include:

1. Marketing Strategy Development

How do you align your team around goals that matter? Learn how to build resilient, growth-focused strategies in changing markets.

2. Customer Experience (CX) Strategy

Enhance every touchpoint of the buyer journey. Sessions focus on loyalty-building, journey mapping, and measurement.

3. Multichannel Marketing Strategy

Deliver the right message, in the right channel, at the right time. These sessions tackle omnichannel planning and personalization.

4. Brand Strategy and Architecture

Protect and evolve your brand in a world where AI is generating content and consumer trust is fragile.

5. Demand Generation and Sales Enablement

Today’s B2B buyers are different. Learn how to meet them where they are with account-based strategies and dynamic enablement tools.
Stensul at Gartner: Let’s talk campaign creation
On the ground
At Stensul, we know one of the biggest challenges in enterprise marketing is execution. That’s why we created a Campaign Creation Platform that enables marketers to:

 	Reduce email and campaign creation time by up to 90%
 	Transform workflows so that teams can build on-brand content—without waiting on design or code
 	Leverage guardrails to change who can build emails
 	Accelerate speed-to-market and drive real ROI and performance

Stop by booth #400 to meet our team, see the platform in action, and learn how we’re helping the world’s leading brands simplify and scale their marketing efforts. In the meantime, check out our proven framework for boosting campaign creation speed and performance.

And yes—you’ll also get to meet Speedy the Sloth, our beloved mascot. 
Stensul-hosted events
What: Theater Session: Optimizing Campaign Creation

When: Tuesday, June 3 at 10:00 AM MST

Location: Marketing Xpo Stage, Aurora Hall
 Join our team for a fast-paced, insight-packed session on how enterprise teams are transforming their email and campaign production processes to move faster and smarter.


 

What: Cocktail Happy Hour with Zeta Global

When: Monday, June 2, 7:00 – 8:30 PM

Location: Black Diamond at the Embers Lodge Bar (Gaylord Lobby)
 Unwind after a packed day with cocktails, conversation, and mountain views—co-hosted by Stensul and Zeta Global.

 

What: Invite-Only Executive Dinner

When: Monday, June 2, 8:30 – 10:00 PM MST

Location: The Nook at Copper Table, Gaylord Rockies
 An intimate gathering for marketing leaders to share strategies and forge meaningful connections. Seating is limited—request your seat and RSVP here.
Make the most of your time in Denver
To get the most value out of Gartner Marketing Symposium/Xpo:

 	Schedule a meeting with Stensul in advance here
 	Use Gartner’s Conference Navigator to organize your sessions
 	Follow Stensul on LinkedIn for real-time updates and takeaways
 	Don’t forget your business cards—you’ll want to network

If you're serious about marketing efficiency, execution, and excellence, Gartner Marketing Symposium/Xpo™ 2025 is where you need to be—and Stensul is the partner to help you achieve your goals.

We can’t wait to connect with you in Denver!

#### What to expect at Movable Ink Think Summit 2025: A marketer’s guide from Stensul
For 10 years, Movable Ink's Think Summit has been providing marketers with a space to share big ideas, explore the latest trends and news, engage in thoughtful conversation, and walk away with the inspiration they need to fuel their team's marketing engines. This year, Think Summit 2025 is bigger than ever with a stellar lineup of speakers, topics to spur some major discourse, and an amazing backdrop of New York City to deliver some memorable views.

Stensul is proud to be an event sponsor and help foster a creative space for marketers at Think Summit 2025. Consider this your primer to the event. We're sharing everything you need to know about attending Think Summit, what you can expect to learn, and how to come meet the folks at Stensul at the conference.
What is Movable Ink Think Summit 2025?
Consider Think Summit the premier event for creative marketers. The event brings together over 800 of the world's most forward-thinking marketers from more than 250 leading brands, offering a platform to explore the future of marketing through creativity, innovation, and AI-driven strategies.

 







Dates
June 17–18 (Welcome activities June 16)


Venue
The Glasshouse, 660 12th Ave, New York City


Who attends
600–800+ B2C digital-marketing leaders, with hundreds more tuning in virtually


Content
70+ speakers, 40+ sessions across four themed tracks, legendary after-party



 
Why attend Movable Ink Think Summit 2025?
Designed for marketers looking to break free from traditional constraints and embrace a future where creativity and technology converge, Think Summit is great for marketers looking for creative inspiration, a place to learn from one another, and an environment to connect with like-minded folks.

Attendees can expect:

 	Inspiring keynotes: Hear from industry leaders and visionaries, including a special session with Andy Cohen, who will discuss branding, storytelling, and turning viewers into die-hard fans.
 	Diverse content tracks: Explore five distinct tracks—/create, /accelerate, /innovate, /integrate, and /elevate—each offering sessions tailored to different aspects of modern marketing.
 	Networking opportunities: Connect with peers, partners, and industry experts through various networking events and activities.
 	Exclusive experiences: Enjoy unique NYC experiences, including a Sunset Jazz Cruise, a private comedy show at The Second City, and more.

Think Summit is the B2C marketing meet-up you can't miss
Movable Ink’s on-stage product announcements traditionally drop at Think Summit, so you’ll get first dibs on new features before the rest of the market. Plus, you'll be surrounded by 800+ creative marketers and 250+ brands who are also eager to swap ideas, tactics, and tech tips. The content tracks let you tailor your agenda to campaign speed, AI-driven tactics, MarTech stack mastery, or senior-leader workshops.

And, let's be honest: You won't want to miss Emmy-winner Andy Cohen headlining this year's Summit.
Stensul at Think Summit
Stensul has been a long-time partner to Movable Ink, and we're thrilled to support Think Summit 2025. Our team will be live on site ready to chat about evaluating—or evolving—your creation operating model. We'll also be on hand to discuss how Movable Ink and Stensul integrate to streamline workflows, craft highly engaging content, and deliver seamless customer experiences.
Session: Empower Your Team to Unlock Strategy—and Drive Performance
Join Stensul's CMO Rachel Meranus and Tyler Bosser, Senior Digital Marketer at BECU, for an insightful fireside chat. In just 20 minutes, you’ll learn how BECU slashed campaign build times, unified customer experience, and boosted results by pairing Movable Ink’s dynamic personalization with Stensul’s creation operating model.

Learn how this collaboration leads to:

 	Faster time to market: Streamline the email creation process to launch campaigns more quickly.
 	Unified customer experience: Ensure consistent branding and messaging across all customer touchpoints.
 	Improved performance: Enhance campaign effectiveness through efficient collaboration and execution.

This session will provide practical insights into optimizing your marketing operations by leveraging the strengths of both platforms. Bring questions about process bottlenecks and walk away with a roadmap to faster, smarter execution.

Learn about all of Stensul's activations at Think Summit 2025.
Plan your visit
To make the most of your Think Summit 2025 experience, we made this checklist for you.

 	Lock in your pass now: Secure your spot at this must-attend conference. (There's still time!)
 	Build your agenda: Review the full schedule to plan your sessions and activities. Sessions fill fast, especially the workshop-style /innovate track.
 	Connect with Stensul: Book a meeting with us at Think Summit to see how we can help streamline your marketing execution.
 	Read up on creation operating models: Don't worry, we're not assigning you homework. But, as a food for thought: Brush up on how your team goes from idea to inbox with our helpful blog post. 
 	Plan your follow-up: Post-summit momentum fades quickly—block calendar space for sharing takeaways with your team.

Think Summit 2025 promises to be an unforgettable event filled with learning, networking, and inspiration. We look forward to seeing you there and exploring how Stensul can support your email marketing goals.

#### What to expect at Salesforce Connections 2025: A marketer’s guide from Stensul
Salesforce Connections 2025 is set to be a pivotal event for marketers, taking place on June 11–12, 2025, at McCormick Place West in Chicago, IL. This year's theme, "Where marketers and AI agents connect," emphasizes the integration of AI into marketing strategies, focusing on agentic marketing and the utilization of AI agents to enhance customer relationships.

As a participant, Stensul is excited to showcase how our platform can revolutionize your creation operating model for a more agile, streamlined, and modern campaign creation process. Visit us at booth #9 to discover how we help enterprise marketing teams accelerate campaign impact by optimizing the campaign creation process
Why attend Salesforce Connections 2025?
Connections 2025 offers a comprehensive agenda tailored for marketing professionals seeking to harness the power of AI and data-driven strategies. Attendees can look forward to:

 	270+ sessions: Covering topics from agentic marketing to customer experience optimization.

 	50+ demos: Showcasing the latest innovations in Salesforce's unified platform.

 	20+ hands-on trainings: Providing practical experience with tools like Agentforce and Data Cloud

Whether you're a seasoned CMO or a digital marketing practitioner, this event is designed to equip you with the knowledge and tools to thrive in the evolving marketing landscape.
Stensul at Connections 2025
At Stensul, we understand the challenges of modern marketing execution. That's why our platform is designed to streamline campaign creation at scale while maintaining full control over brand, compliance, and execution. 

At CNX, we'll be sharing how we can help you:

 	Accelerate email and landing page creation
 	Scale effortlessly with enterprise-grade extensibility
 	Stay on-brand with built-in design and content controls
 	Collaborate efficiently with AI-enabled content models
 	Execute faster with embedded workflows and governance guardrails

Don't miss the chance to meet our team (and Speedy the Sloth, our beloved mascot) and see our platform in action.
1. An exclusive Financial Services Leaders Lunch

 	Date and time: Wednesday, June 11, 2025, from 12:00 PM to 2:00 PM CT

 	Location: VU Rooftop (Indoors), 133 E Cermak Rd, Chicago, IL 60616

 	Details: An invite-only lunch tailored for marketing and technology leaders in financial services. Engage in candid conversations and focused discussions on how Marketing Cloud, Data Cloud, and Agentic AI can drive measurable outcomes. Hosted by Laura Sullivan Ethridge, former CMO at Hancock Whitney Bank.
 	Request a spot

2. The Rooftop Happy Hour: Financial Services Exclusive

 	Date and time: Wednesday, June 11, 2025, from 5:00 PM to 8:00 PM CDT

 	Location: VU Rooftop, 133 E Cermak Rd, Chicago, IL 60616

 	Details: Unwind after a full day at Salesforce Connections with cocktails and panoramic views of Chicago. This event is co-hosted by Zennify, Stensul, and Salesforce.
 	RSVP now

3. From Chaos to Control: Reinventing Campaign Creation in the AI Era with Stensul CEO Noah Dinkin

 	Date and time: Wednesday, June 11, 2025, from 12:30 PM CDT
 	Theater number: Theater 1 (Campground, Level 3)
 	Details: AI adoption in marketing is skyrocketing, but it’s created a new problem: volume without real control. Marketing teams are now expected to deliver 10x the content, across more channels, in half the time, while maintaining quality and compliance. But the underlying creation operating model hasn’t changed in 15 years. In this session, you’ll learn how to evolve your creation model to unlock agility, scale, and performance in the age of AI.
 	Reserve your seat

4. Empower Your Team to Unlock Strategy—and Drive Performance: How Hill’s Pet Nutrition Modernized CRM with Stensul

 	Date and time: Thursday, June 12, 2025, from 11:30 AM CDT
 	Theater: Theater 8 (Campground, Level 3)
 	Details: Angela Han, SVP, Customer Success at Stensul, & Travis McCan, Global CRM Sr. Manager of Hill’s Pet Nutrition, discuss how Hill’s transformed their workflow to unlock strategy and drive performance. In this session, you’ll learn:

 	How to streamline your campaign creation and remove bottlenecks
 	How Hill’s Pet Nutrition advanced their email programs with Stensul
 	The future state of an unblocked workflow


 	Reserve your seat

Space is limited for these events. RSVP now to secure your spot.
Plan your visit to Salesforce CNX
To make the most of your experience:

 	Schedule a meeting: Book a meeting with the Stensul team to understand how your creation operating model can be optimized for an AI-first marketing world.
 	Explore the agenda: Use the Salesforce Connections Session Catalog to plan your sessions and meetings.
 	Stay connected: Follow us on LinkedIn for updates and insights leading up to the event.

We look forward to connecting with you in Chicago and exploring how we can help elevate your marketing execution.

#### What’s An Email Marketer Worth?
If you want the long answer, we could go on and on (but we’ll give you the Cliffs Notes version).

Email marketing is a key driver of demand generation when executed effectively, and a powerful, long-term lead nurturing tool that cannot be ignored.

Unfortunately, many organizations fail to properly invest in the right email marketing professionals and platforms.

As a marketing leader, it’s up to you to lead by example and invest in the skills, software, and systems that will empower your email marketing initiatives.

So let’s examine why you need to invest, and what an email marketer is worth to you...
What does an email marketer do? 


Image by William Iven on Unsplash
You might be rolling your eyes right now and grumbling, “well, they send emails, duh.” But it’s so much more than that.

They manage the entire email marketing workflow, including:

 	Setting overarching strategies and KPIs
 	Planning email campaigns
 	Setting up lead nurturing or drip campaigns
 	Liaising with sales, product, customer service, and other marketing team members to leverage the latest content assets, product news, and events
 	Overseeing copywriting and creative for each email
 	Ensuring each email appears correctly across email clients and devices i.e. mobile optimization
 	A/B testing, tracking performance, and analyzing results

These are just some of the core tasks that an email marketer has to contend with, there’s also a million other responsibilities that fall under their jurisdiction.
Why email marketers are invaluable to any marketing team 


Image by Austin Chan on Unsplash
Many companies don’t have the resources or budget for a dedicated email marketing professional or team, so it often falls to a harried intern or junior team member.

But there’s a very good reason why your new marketing intern shouldn’t be assigned to “blast out a few quick emails.”

Email marketing means big bucks:

 	A staggering 59% of B2B marketers state that email marketing is their most effective channel for generating revenue
 	Every dollar spent on email marketing produces a 44:1 ROI, that can’t be ignored!
 	50% of U.S. consumers prefer to hear from brands via email, easily outranking other channels like social media (7%), mobile apps (7%), text messaging (7%), and chatbots (3%)

Seeing how important this channel is for marketing, investing in an experienced specialist is absolutely essential for today’s marketing teams.
How you can empower them


Image by Omar Prestwich on Unsplash
Once you’ve made the decision to hire an email marketing professional (or two, or three, 80% of email teams are three people or less), then it’s time to give them the skills and tools they need to succeed.

Encourage them to sign up to industry news sites and social groups, like MarTech Today, Marketing Land, Really Good Emails, the Email Geeks Slack channel, and many others.

Continuous learning and development is essential in the ever-evolving world of email marketing so industry events, conferences, webinars, and online learning courses are all great options.

If you’re struggling with what team members and skills to invest in, The 5 Key Players on Your Email Marketing Team blog should help!

#### What’s More Important: Design or Operational Efficiency?
When it comes to email creation, we’re all familiar with the age old push/pull between designers and marketers: designers want to design every email to the best of their ability, but heavy designs skew marketers’ plans when image elements don't work with the code or take a very long time to load. This results in added frustrations and further back-and-forth communication that nobody on the team has time for.

Let’s look at three common ways email design is handled:
1. Heavily designed
Each email goes through an extensive design process, requiring hours of designers’ time. While this approach ensures that each email is unique and full of brand style assets, there’s potential of ending up with unsendable, un-optimized emails.. If every email from an organization is heavily designed, designers risk becoming overworked and team morale hangs in the balances.  It’s important to make sure your talented design team isn’t reduced to “order takers.” Outside of the internal headaches heavily designed emails can cause, they’re more likely to cause long loading times, and the design assets can’t be easily transferred to future emails. There’s no way heavily designed emails can be distributed quickly and efficiently; a non-agile approach just doesn’t cut it.
2. A mix of design approaches
While relying exclusively on heavily designed emails is clearly not ideal, some emails do need to go through a full design-to-code process. Ideally these should make up 20% or less of your emails -- a manageable amount for your team. This way, if certain special emails require a heavier design hand, more time to fix code or loading issues can be allotted. For other marketing campaigns like a monthly email newsletter, a webinar invitation, or time-sensitive updates can rely on templates or modules explained in more detail below.
3. Templatized or modularized
Relying on templatized or modularized emails for a majority of campaigns ensures that you can spend more time strategizing and less time creating. Overwhelmed email programs spend 90% of time on creation, needing to get emails out as soon as they’re designed and roughly troubleshot, and only have 10% of their time left for tasks like A/B testing, personalization, and strategizing. A mature email program should spend 90% of their time on strategy, and only 10% on creation, ensuring a smoother workflow and stronger email production overall. Plus, communication will improve, allowing marketers and designers to spend less time fixing mistakes or attending to requests and more time actually doing their jobs.

 


 

A creation platform like stensul allows designers to have a strong hand in creating modules marketers can then use like legos to build on-brand, ADA compliant emails. In a fast-paced, agile-focused environment, this sort of interdepartmental collaboration is necessary in order to send emails in a timely, accurate manner while ensuring that campaigns align with brand and accessibility governance.

#### When does it make sense to invest  in an Email and Landing Page Creation Platform?
Growing evidence suggests that an Email and Landing Page Creation Platform dramatically changes the efficiency and performance of email marketing teams and the email campaigns they create.

Increasing numbers of teams report using that platform lets them save hundreds of hours each month that had been eaten up by often tedious, manual production activities.

With that regained time, those teams can focus on strategy—to conduct A/B tests, segment their database, and employ personalization methods. As a result, they’re seeing improved results on email metrics like opens and click-throughs. Notably, higher engagement is also resulting in higher conversions and revenue.

Yes, an Email and Landing Page Creation Platform does let marketing organizations handle more email requests, more send volumes, and frequently under tighter SLAs. But perhaps the greatest impact an Email and Landing Page Creation Platform has is on a company’s bottom line.

With this platform in place, your efficient process and tools may cost your organization hundreds of thousands of dollars, which you can only recover if you invest in turning your email creation process into an efficient one. 

The savings are real with an Email and Landing Page Creation Platform
An Email and Landing Page Creation Platform cuts email creation time by up to 90%. That means, if you are using the platform, you can free up 3‒4 full-time resources or more to focus on higher-value work that draws on their skills better and, very likely, raises their on-the-job spirits.

Analysis done by Stensul found that time spent on production activities dropped an average of 83% for those using an Email and Landing Page Creation Platform. That translates to more than $1 million in ROI in year #1.

If your email creation process is inefficient, it takes days or weeks to move an email from ideation and creation through to review and approvals. Operational costs increase, and you lose opportunities due to slow workflows.

In that vein, McKinsey notes companies with efficient and collaborative operational practices can unlock anywhere from 5% to 15% of additional growth and cut marketing costs by 10% to 30%.

12 ways to tell if it’s time to invest in an Email and Landing Page Creation Platform
Conduct a mini-audit by going through these dozen questions. Be as honest and realistic as possible with your answers to see how and where your process is inefficient. If you answer “Yes” to any, it’s time.

 	Do you often feel your team is drowning in email requests and lacking the resources and staff to keep up?
 	Is there too much time spent with hands on the keyboard and not enough on strategy?
 	Does it take too long for your team to create emails due to bottlenecks across the process?
 	Do marketers grumble about your SLAs being too long? 
 	Is your creation team working across disjointed tools that aren’t integrated?
 	Are there just too many touchpoints in your review and approval process?
 	Do edits and revisions get lost in the process, causing further time and delays?
 	Are email campaigns deployed that fail to follow brand guidelines or include compliance requirements?
 	Is your team continually fixing the same problems every time they go through a creation process?
 	When it comes to your email marketing programs, do your MOPs need help to do more higher-value work?
 	Are the quality of your email campaigns suffering?
 	Are you about to hire more team leads (designers, coders, QA, etc.) to speed up your process?

Does an Email and Landing Page Creation Platform make sense?
See how much it’s costing you to create an email with the process you’re using. Input the time it takes into the Stensul Email Cost of Building Emails Calculator and see how much inefficiency costs you.

To learn more about what an Email and Landing Page Creation Platform can do for your organization, download the Stensul eBook, An introduction to efficient email creation.

#### When you control the process, you can control (and deliver) the outcome
If you’ve ever led a marketing team through campaign creation, you know: Process is either your greatest asset or your biggest liability.

In a perfect world, campaigns move from idea to launch like a well-run kitchen: Everyone knows their station, the recipe is clear, and the right dish goes out at the right time every time. In the real world? It’s often more like a potluck where no one remembers to bring the main course.

The difference comes down to one thing: control of the workflow. And not “control” in the micromanaging, approval-hoarding sense. We’re talking about a workflow so well-designed, so governance-led, that it runs itself. That’s when Ops can stop firefighting and start driving outcomes.
The process is the product
Campaign creation is no longer a linear relay race; it’s a multiplayer, AI-accelerated, globally distributed sprint. That complexity means you can’t depend on memory, heroics, or “ping me when it’s ready” governance.

When the process is left to chance, you get:

 	Delays caused by bottlenecked reviews
 	Brand inconsistencies across markets and channels
 	Costly compliance misses caught too late
 	Wasted cycles redoing work that should have been right the first time




But when you design the process to enforce the rules automatically, you get:

 	Quality baked in from the start
 	Parallel workstreams without chaos
 	Clear ownership at every step
 	Predictable, repeatable delivery at scale

That’s why controlling the process is how you deliver the outcome.
Governance-led workflows: your lever for scale
A governance-led workflow is one where brand, compliance, and quality guardrails are embedded in the creation process, not checked manually at the end.

 	Centralize the rules so they’re applied consistently everywhere
 	Decentralize execution so more people can create safely, without adding review cycles
 	Automate the checks so compliance and QA aren’t bottlenecks


This is how top-performing teams scale campaign output without sacrificing brand, compliance, or speed and without burning out their Ops leaders.


The compounding effect of control
A well-controlled, well-governed workflow delivers more than error-free campaigns. It creates a compounding return on effort:

 	Faster launches mean more market opportunities captured
 	Fewer reworks free up resources for innovation instead of repair
 	Consistent brand and compliance reduce risk exposure
 	Operational insight lets you fine-tune for even greater efficiency

You don’t just want more campaigns. You want more campaigns that deliver. A controlled process ensures every asset, in every market, is on-brand, compliant, and built to perform from day one.
The Ops opportunity
In enterprise marketing, speed without strategy is chaos, and strategy without speed is stagnation. What you really need is velocity. And velocity is direction with power aka your team is moving fast toward the right goals with the right force behind them.

But most teams are leaking budget through inefficiencies, slowing launches, and undercutting ROI. And no amount of brilliant creative or AI hype will fix that if the foundation is flawed

For marketing operations leaders, process and workflow control is power. And through that you can influence:

 	Speed: By removing handoffs and embedding approvals where the work happens
 	Scale: By empowering more contributors without introducing more risk
 	Strategic impact: By turning campaign creation from a cost center into a growth lever


All of that equals velocity. When you own the workflow, you own the outcomes, measured not in outputs, but in the business impact those outputs create.
Take control. Deliver outcomes.
Audit your current creation process. Identify every step where humans act as guardrails. Then move those rules into the workflow itself—automated, enforced, and invisible to the user.

Because when you control the process, you’re not just delivering assets—you’re delivering outcomes you can count on.

#### Where time really goes: the hidden cost of landing page creation
Marketing teams often benchmark success in open rates, conversion uplift, or MQL volume. But one of the most overlooked metrics is time: the hours and days consumed by inefficient landing page workflows. Those delays compound into weakened momentum, fewer at-bats, and lost pipeline.

Using the SPEED framework, we can identify where time disappears in the landing page creation process — and how Governed Creation™ helps eliminate those hidden bottlenecks.
Diagnosing via SPEED
The SPEED framework provides a strucutred wasy to analyze how marketing work actually happens. 

 	Scan & Map your current landing page creation flow (from request → design → review → launch)
 	Pinpoint Bottlenecks (review loops, handoffs, tool fragmentation, version drift)
 	Evaluate Economic Impact (convert hours lost into revenue opportunity)
 	Expose AI/Automation Opportunities (where you can reduce repetitive work)
 	Define Guidelines & Guardrails (embed compliance so process itself doesn’t stall)

When marketing teams apply this framework, a clear pattern emerges.
Time isn’t simply lost. It’s hidden inside the workflow.

Where time leaks hide in landing page creation
Most landing page delays come from operational friction rather than creative work.
Here are some of the most common places time leaks occur.
Handoff delays: waiting on Web, dev, QA, or IT for integration
Review loops: each round, marketing, design, legal, brand, QA, costs hours
Rework: misaligned feedback or version drift causes backtracking
Tool switches: duplication or mis-synced templates across platforms
Data disconnection: pages may need manual attribution or syncing
Waiting for dependencies: missing content, assets, or approvals hold up progress
These issues rarely appear in reporting dashboards. But they compound across campaigns, quietly slowing marketing execution.

How Governed Creation™ eliminates these time leaks

 	Unified creation environment: Landing pages and emails can be created in the same collaborative workspace, reducing duplication and eliminating tool switching.
 	Embedded governance: Templates, components, and guardrails ensure brand standards, accessibility requirements, and compliance rules are applied automatically during creation. This prevents many issues before they reach review.
 	Structured Collaboration: Comments, version history, and approvals happen inside the creation environment, making feedback clearer and reducing unnecessary revision cycles.
 	AI and automation within guardrails:Teams can automate repetitive tasks or generate variations with AI — while ensuring outputs remain aligned with brand and compliance requirements.
 	Connected integrations: Marketing automation platforms, CRM systems, analytics tools, and DAMs connect directly to the creation workflow, allowing campaigns to move smoothly from build to launch.

When governance is embedded into creation, teams spend less time correcting mistakes and more time delivering campaigns.
 >>See how Stensul works.
Turning reclaimed time into pipeline
Small operational improvements can create meaningful business impact. Imagine a team launching 50 landing pages per year.
If a governed workflow saves 8 hours per page, that’s 400 hours of productivity reclaimed annually.
Those hours can be reinvested in:


 	
launching additional campaigns

 	
running more tests and optimizations

 	
improving personalization and targeting


If each campaign contributes $25K in potential pipeline, even a modest increase in campaign velocity can create significant revenue impact.
The result isn’t just operational efficiency. It’s faster marketing execution and stronger pipeline growth.

Time is the raw currency of marketing
Marketing teams are under constant pressure to produce more campaigns, across more channels, in less time.
When landing page workflows leak hours through inefficient processes, marketing loses opportunities before campaigns even reach customers.
Governed Creation™ helps organizations remove those hidden delays.
By embedding governance directly into the creation process, teams gain the structure they need to move faster — without sacrificing brand or compliance.
Instead of chasing deadlines, marketing teams can focus on what matters most: delivering campaigns that drive results.
Book a demo to get started.

#### Where to look for inefficiency in your email creation process
Three out of four of the most recognizable brands in America have some form of internal creative operations. Interestingly, those in-house units produce most of the digital marketing for those brands. The majority of that work is creating emails.

Whether B2C or B2B, email is a marketing workhorse. Nearly 90% of marketers say it’s their primary channel for generating leads. It’s 40x more effective at customer acquisition than major social media platforms and produces an ROI of about $40 for every $1 spent.

As effective as emails are as a marketing channel, creating them is astoundingly inefficient. It takes two weeks or more for 80% of companies using this marketing form to get just one email out the door.  

After examining hundreds of creative operations, Stensul found four significant contributors to inefficient email creation:

 	The email builder in the organization’s ESP/MAP
 	The email templates
 	Resource use
 	The creative operations team

It starts with the ESP/MAP email builder
The email builder in an ESP/MAP is at the core of an inefficient email creation process. It’s also the epicenter of bottlenecks and errors.

An ESP/MAP is difficult to use. Because an ESP/MAP is a vital component of a martech stack, it can impact the creation ecosystem if undertrained individuals get in and disrupt its operation. The more people access the ESP/MAP builder, the more likely something terrible will happen. Most ESPs/MAPs house personally identifiable information (PII). Given that fact, the fewer people with access to the system and sensitive data, the better.

Of course, if non-technical users break something during an email build, a technical resource must assist those people instead of doing higher-value work that best uses their skill set.

Another set of challenges the ESP/MAP presents is brand, compliance, and quality assurance controls. They’re formidable challenges because there are no such controls in an ESP/MAP. As a result, your creative operations team members must be logo police—a role no creative enjoys playing—requiring re-dos of emails that eat up time and can delay launches or worse, see emails with errors deployed. It goes beyond design and aesthetics to encompass QA, compliance with accessibility, data security rules, and more.
The templates your creative operations uses
If you're using an ESP/MAP email builder, the moment there’s an email that doesn’t fit into a prebuilt template, you’ll need to touch the code. When that happens, the process falters or grinds to a halt. 

Along with that, templates do not age well. They might look great and render well today, but will that still be the case in three months? Your team needs to manage and maintain those templates, which adds overhead and takes time away from creative work.

Building emails with templates in an ESP/MAP generally takes 11 hours per email. Although faster than a manual process, it is still time-consuming, especially when considering the rising volume of email requests you’re getting.
Use of creative operations’ resources
A complicated and time-consuming process will not efficiently use your creative operations’ resources. For example:

 	Every email creation needs a designer
 	All template revisions require rendering tests
 	Any image cropping or text overlay needs someone skilled in Photoshop to handle it, with back-and-forth very likely
 	Quick updates require rendering tests
 	Email creators don’t have separate creation environments to work in
 	Training and follow-on hand-holding are necessary
 	The review and approval process is disorganized and lengthy

Your creative operations team
Your team’s workload affects their efficiency and morale. Think of the sheer number of emails they must create each month. It’s a matter of how much can be done—with quality outcomes—in the available time. The more done by a core team, the greater chance for bottlenecks, going back-and-forth with requesters, and system-halting errors.

By having your team create emails in an efficient email creation process, they get more efficient. They also feel better about what they’re doing and where, which means they’ll be increasingly more productive team members.

To learn more about having your creative operations perform at a higher level, get the Stensul eBook, How to boost the efficiency of your creative operations.

#### Why agility is so important: Top 5 insights from leading industry reports
If enterprise organizations had to summarize 2020 in one word, that word would be AGILE.

The march to adopt agile practices across business units has been an ongoing endeavor for companies of all sizes for some time now, but this year dramatically changed the game. Instead of just talking about how to become more agile, enterprise organizations across the globe were forced to adopt agile approaches at record speed to fast-track digital transformation initiatives.

Why? Because the ability to be agile impacts enterprise organizations at every level.

Agility allows for more collaboration across teams. It drives faster efficiencies and delivers more effective programs. And the research backs it up. After reading—and covering—a number of leading industry reports on agility, here are the top five insights we found when it comes to all the ways an agile approach impacts enterprise organizations.
1. Gartner
"Agile methods deliver on effectiveness," from Gartner's 2020 Marketing Operations Survey.

For its 2020 Marketing Operations Survey, Gartner surveyed 429 marketing professionals from around the world to determine the organizational and operational challenges most likely to impact their effectiveness.

When asked about using traditional versus agile project management methods, the respondents who had committed to agile methods scored higher across the board in terms of responding to changes; managing and prioritizing projects; and, completing projects on deadline and under budget.

"When it comes to specific project management methods, we — not surprisingly — learned two things from survey respondents: They use both traditional and agile methods, and agile methods deliver on effectiveness," writes Gartner. The report went on to say, "Moving projects from traditional methods to agile methods can be infused into the way teams work and the tools they use, rather than making 'agile' such a drastic change management effort that serves more as an impediment than a gateway to success."

Read our full coverage of the report: Want a better balance between effectiveness and efficiency? Hire a MOPs leader (Gartner).
2. Deloitte
"The time is just right for marketers to leverage relevant digital tools and design an organizational road map to make agile marketing a reality," from Deloitte's 2021 Global Marketing Trends Report.

Deloitte surveyed more than 400 C-suite executives and 2,400 consumers in an attempt to answer the question: "How do you uncover and discuss the implications of global marketing trends at a time when the world has seemingly turned on its axis and still continues to change in unpredictable ways?"

Based on its research, Deloitte defined seven specific trends to help executives break through the "wall uncertainty and take action." Among the seven trends: Agility.

"The time is just right for marketers to leverage relevant digital tools and design an organizational road map to make agile marketing a reality," writes Deloitte in its 2021 Global Marketing Trends Report.

Deloitte emphasizes, to survive current economic downturns resulting from the pandemic, business executives will need to reconsider their current playbook: "Navigating the downturn requires a new playbook: Pivot to an agile digital channel strategy that meets customer needs as they unfold or risk losing relevance in an already tight marketplace."

Read our full coverage of the report: C-Suite relies on digital platforms to react more quickly to customer needs.
3. McKinsey
"Organizations can benefit from moving toward more nonhierarchical, agile models of communication and collaboration that improve the efficiency of information sharing," from McKinsey's The need for speed in the post-COVID-19 era—and how to achieve it.

Earlier this year, McKinsey surveyed more than 850 business executives to determine what organizations were doing to gain speed across business units and identify tactics that could help them "pick up the pace." Here's what we found most insightful:

"In our experience, organizations can benefit from moving toward more nonhierarchical, agile models of communication and collaboration that improve the efficiency of information sharing," writes McKinsey. The report goes on to say, "In our experience, making greater use of technology to enable a hybrid working model can provide an organization with greater flexibility and improved productivity, and digital technology can help develop employees’ functional skills through online and hands-on learning. Furthermore, organizations can gain speed and better meet customer needs by embedding technology within their ecosystem."

Read our full coverage of the report: Why faster organizations deliver stronger business outcomes.
4. Accenture
"For 2020, respondents identified collaboration and communication as the highest benefit arising from their business agility journey," from  The Business Agility Report published by The Business Agility Institute in partnership with Accenture, SolutionsIQ and AgilityHealth.

Now in its third year, The Business Agility Report aims to gauge how business executives rate their progress when it comes to adopting agile approaches and determine overall agile maturity levels. Compared to last year's report, 2020 saw a 9% increase in the average business agility maturity.

Based on its ongoing research, The Business Agility Institute identified three key predictive indicators that point to higher overall business agility: Businesses that focus on relentless improvement, funding models and value streams. While the report offered a number of great insights, from who's most likely to lead the agile journey (the C-suite) to the biggest challenges in terms of implementing agile practices (leadership styles), one of the most significant findings was the top ranked organizational benefit from adopting an agile approach: Communication and collaboration.

"For 2020, respondents identified collaboration and  communication as the highest benefit arising from their business agility journey, up from 4th in 2019," writes The Business Agility Institute in its report, "Respondents identified significant delivery time and cost improvements through improved collaboration, communication, and transparency."
5. AgileSherpas
"Agile marketers are more likely than other groups to be satisfied with how their team is working and the results they can achieve," from AgileSherpas' State of Agile Marketing Report.

Also in its third edition is AgileSherpas' State of Agile report. Unlike The Business Agility report, AgileSherpas' research is focused on agile marketing versus overall business practices. The agile training and consulting firm found, after surveying more than 600 marketers, not only are more marketing organizations adopting agile practices but an even higher number than last year are experiencing key benefits provided by agility.

"Twice as many Agile marketing teams reported improved productivity in 2020, and those enjoying better prioritization nearly doubled as well," writes AgileSherpas.

The company also discovered agile marketers are happier with their outcomes compared to marketers who have not adopted agile practices: "Agile marketers are more likely than other groups to be satisfied with how their team is working and the results they can achieve. 74% of Agile marketers are satisfied, compared with just 58% of traditional marketers and 34% of ad hoc marketers."

As AgileSherpas Co-founder Andrea Fryrear wrote in her company's report: "There’s no denying we’re making our way towards the peak of marketing agility, but there’s still a lot of mountain ahead of us."

If you're wondering how you can bring a more agile approach to your email creation process, be sure to check out stensul's Email Creation Maturity Model, our guide for assessing and improving your email marketing programs. It offers a comprehensive manual  to determine where you currently stand when it comes to email maturity levels and what you can do to adopt a more agile approach within your email creation processes.

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#### Why change your email creation process
Have you ever posted to Instagram only to have your post instantly buried by a slew of ads, suggested posts, and other inexplicable memes? As algorithms become less and less predictable, marketers turn back to a reliable channel: email.

Email remains a highly effective, cost-efficient, and scalable channel for driving engagement, conversions, and customer retention. What's more, the average ROI of of email marketing still hovers around 42–45 for every $1 spent.
The email creation process conundrum
While marketers see email as more crucial than even social media, unfortunately, many are dealing with an email creation process that's far from efficient. A Stensul survey among companies, from mid-market to enterprise level, across all industry sectors, found it took email teams two or more weeks to get a single HTML email deployed.  

That is one serious contradiction: The best-performing digital communications vehicle takes longer and is more challenging to create than any other for several reasons. 

It's for that very reason that marketers should look to change their email creation process. The Creation Operating Models that so many teams have leveraged for years (and still do) weren't built for today's marketing needs, including the advancement of AI-led creation. Bottom line: Tech evolves at breakneck speed, leading to faster creation. But the Creation Operating Models behind campaign creation remain stuck in the past.

It’s that very disconnect that’s costing brands time, talent, and trust.



 

So, why should a team look to change their email creation process? Let's break it down.
1. Emails take too long to produce
Email’s ability to produce spectacular results is a testimony to the dedication and perseverance of email teams, likely yours too. Respondents to a recent survey among email marketers and marketing operations (MOPs) pros said emails take too long to move through the production cycle, resulting in a painful email creation process. Depending on the team, SLA's can be anywhere from 7 days to two or more weeks for a single email. This process does not allow for agility or timeliness.
2. There are too many bottlenecks
The email creation process used by most organizations involves specialists operating in silos using single-purpose tools. There's lots of back-and-forth marked with frequent and severe bottlenecks that stretch a blood-pressure-raising workflow even more. On top of that, the emails produced often have deliverability or accessibility issues as well as being off-brand and not properly compliant with regulatory requirements. 

There’s an excellent chance members of your team overseeing email creation are understaffed and overworked. The reason might just be the way they have to create emails. Given that situation, it should not surprise that an analysis of thousands of email creation efforts found that teams spent 90% of their time tackling production-related activities. That left just 10% of allocated time for performance-boosting activities like A/B testing, strategy refinement, and personalization.
3. Budgets are too tight
As much as marketing leaders would love to do so, the solution is not to hire more people to create the emails that need to be prepared and deployed. That just makes a highly inefficient process more expensive. If you can find even some of these challenges to email creation efficiency in your process, that is reason enough for you to manage a change to your email creation process.
The solution: A new Creation Operating Model
In order to address those three issues and built an email creation process ready for the marketing world of today, teams must look to instill intentional architecture: Creation Operating Models that are built for speed and control.

To help teams unlock the first step of this: We crafted the SPEED Framework as a pragmatic roadmap for transformation.

Take a peek at our proven SPEED Workflow Audit (download PDF) infographic to unblock your workflow today.

S: Scan the Current Workflow


Document who’s involved, where delays happen, and how long handoffs take-from brief to send.

P: Pinpoint Bottlenecks


With that visualized workflow, use 🔴🟡🟢 to flag friction points and expose where work gets stuck.

E: Evaluate the Economic Impact


Calculate hidden costs: lost hours, missed deadlines, and wasted resources.

E: Expose Opportunities for Adding AI


Identify where you can add AI to unlock the most value.

D: Define Guardrails


Rethink governance (the why/what/where/how) to empower the wider team.

To see an efficient email creation process in action, request your personal Stensul demo here.

#### Why Does it Take so Long to Get an Email Out the Door?
From the first spark of an idea to the final email being blasted out to your database, how long does it take you to generate an email?

A few days? A few weeks? Most enterprise marketers would say it takes a few weeks, and that’s directly because of the reasons below.
Inefficient, manual processes


Image by Pascal van de Vendel on Unsplash
The normal email lifecycle goes something like this:

 	Come up with email campaign idea
 	Write brief
 	Copywriter (or marketer) writes the copy
 	Multiple people review and provide feedback
 	Email marketer updates copy accordingly (this can escalate into multiple rounds)
 	Designer designs the email
 	Multiple people review and provide feedback
 	Designer updates the designs accordingly (this can escalate into multiple rounds)
 	Developer codes email
 	Developer and designer go back and forth over design elements that don’t fit with the coding
 	QA through software such as Litmus or Email on Acid
 	Multiple people review and provide feedback
 	Developer updates the code accordingly (this can escalate into multiple rounds)
 	A range of other people throughout the company provide feedback
 	Back to square one

Tired yet?

This neverending back and forth drains not just your energy but the budget and resources of your organization.

It’s clear that the traditional email building process needs to be streamlined, which is why stensul was born.

In a nutshell, an email generation platform like ours allows marketers—without any technical knowledge—to easily generate perfect, on-brand emails in minutes.
Coding and testing, rinse and repeat


Image by Chinh Le Duc on Unsplash
It’s a tale as old as time.

You make one tiny change to an email, and suddenly the code is out of whack and your email is appearing completely differently in one email platform compared to another.

You then have to sort through the coding and manually figure out what broke and how to fix it. All on a rudimentary understanding of coding, you’re a marketer not a tech whiz after all.

Then, someone else requests a change and the whole process starts all over again.

Avoid the rinse and repeat and utilize email modules. In the stensul email generation platform, we preconfigure your brand guidelines into the platform and create modules that are custom to your brand aesthetic.

This means that all the coding and QA has already been done for you when we created the modules, and you can make these changes to your email without the fear of breaking the email. Imagine that!
Too many cooks in the kitchen


Image by Andy Kirby on Unsplash
It’s no wonder your marketing department feels like a hothouse waiting to explode. There’s too many cooks in your proverbial kitchen!

From the various people in your marketing team to the CMO and the dizzying array of legal professionals and executives, there’s apparently a lot of people that need to review your email.

This results in multiple rounds of feedback (usually not consolidated, because that would be too easy) and an overly complex approvals process.

Chasing people for feedback, sorting through the confusing feedback they eventually give you, and seeking final approvals all cause massive delays in your email process.

If all of the above sounds like you, and you’re ready to try something new, request your personalized demo today.

#### Why Email Creation is the Future of Email Marketing
There are a lot of people touting the next big thing in email marketing.

It can feel overwhelming when you think about the dizzying array of tech and opinions out there.

The process of creating marketing emails is often fraught with manual workflows and repetitive work. Despite advancements in technology, traditional email workflows haven't changed much.

That’s why we believe that email creation is the future of email marketing. Here’s why.
What does ‘email creation’ mean?


Image by Ross Findon on Unsplash
Email creation is a new way to create your brand emails, automating tasks that are excruciatingly manual at the moment.

It allows marketers—without any technical knowledge—to easily createe on-brand, error-proof emails in minutes, rather than days or weeks.

In the stensul email creation platform, we preconfigure your brand guidelines into the platform and create modules that are custom to your brand aesthetic and needs.

You assemble these modules, add copy and images, and generate compelling emails you want to send to your audience.

Basically, email generation is the use of preconfigured email modules to generate emails quicker than ever before.

All brand, legal, and design compliance needs are built into the modules and guardrails are in place so errors aren’t made.

This removes the need for the constant back and forth between copywriters, designers, developers, and email marketers.
What are the benefits? 


Image by Ankush Minda on Unsplash
Here’s the lowdown on the benefits you could see with an email generation platform:

 	Anyone on your team can use it, including local teams, creatives, and stakeholders. Built-in approvals and collaborations give you complete control over who is doing what.
 	Local teams can generate and customize their own emails, rather than relying completely on the central marketing team.
 	No more hand coding or manually building emails, so you’ve got more time for strategic, value-add marketing work that drives real results for your organization.
 	Custom modules allow you to build an endless number of unique emails, whatever audience you’re targeting or region you work in.
 	Every email you generate is on-brand and legally compliant. Brand and legal guidelines are custom built into each module, ensuring that whoever generates email is always on the right side of any regulations.

There’s countless more but those are the key benefits that will give you major time, cost, and energy savings across your email marketing team.

Want to learn more? Reach out to us and we can schedule a personalized demo catered to you and your email marketing needs.

#### Why email creation is your biggest opportunity for optimization
For most CMOs and marketing executives, budget scrutiny is constant. Every dollar needs to prove its worth. Yet while leaders often focus on optimizing media spend, vendor contracts, or team headcount, the largest source of hidden waste sits in the email creation process.
The overlooked drain on your marketing budget.
Enterprise teams routinely spend days, even weeks, building and approving a single email. Multiply that by thousands of sends per year, and you get millions of dollars in sunk cost. Every additional review loop, broken template, or coding fix doesn’t just cost time. It directly erodes ROI by diverting resources away from high-value strategic work.

In an era where marketing is expected to do more with less, email creation is the clearest path to recapturing efficiency and budget.
Email creation is the smartest optimization lever
Executives seeking optimization opportunities often look at media spend or headcount. But optimizing email creation delivers disproportionate returns:

 	Scale makes the impact exponential. High-volume email programs mean even a 10% efficiency gain compounds into millions in recovered value.
 	Direct cost savings. Stensul customers report cutting creation time by up to 90%, reducing reliance on expensive developer hours and outside agencies.
 	Faster revenue capture. When emails launch in hours instead of days, campaigns seize opportunities competitors miss, a measurable impact on pipeline and revenue.
 	Better resource allocation. Time freed from production can be reinvested into strategic activities i.e. segmentation, personalization, testing that directly drive ROI.

Put simply: Email creation optimization isn’t just an operational fix. It’s a financial strategy.
Quantifiable ROI from a modern Creation Operating Model
Shifting to a modern Creation Operating Model for email unlocks measurable business value:

 	Productivity ROI: Teams reclaim hundreds of hours per quarter, enabling higher campaign volume and improved market responsiveness.
 	Budget ROI: Reduced production reliance on agencies and developers translates directly into bottom-line savings.
 	Revenue ROI: Faster launches and more campaigns mean greater share of voice and market impact — without additional budget or headcount.
 	Risk mitigation ROI: Guardrails ensure compliance and brand consistency, avoiding costly errors or reputational damage.

This is why leading enterprises view creation workflow optimization as a profitability lever, not just a productivity upgrade.
The risk of inaction
Executives often underestimate workflow inefficiency because the costs are spread across teams and budgets. But the risk of ignoring it grows each quarter:

 	Competitors are gaining speed advantages with AI-enabled workflows.
Inefficiencies compound every wasted hour today is pipeline lost tomorrow.
 	Standing still means paying more for less. Without modernization, marketing teams are forced to add headcount or agency support to keep up, further shrinking ROI.

Optimizing email creation is not optional. It’s the most financially prudent move you can make this year.
Protect and grow ROI
If your mandate is to maximize the value of every marketing dollar, start with email creation. It is:

 	The most frequent marketing activity.
 	The most resource-intensive production process.
 	The easiest to optimize with immediate, measurable ROI.

The smartest optimization is not cutting campaigns or reducing budgets. It’s fixing the inefficiencies in how those campaigns are created, so that your existing spend delivers far greater returns.

Every wasted hour in email creation is budget lost. But every optimized hour is ROI gained.

Get a free workflow audit here.

#### Why faster organizations deliver stronger business outcomes
This year’s pandemic has pushed businesses across industries to undergo major shifts in record-time. Enterprise organizations have been forced to launch new digital transformation initiatives, reconsider strategic directions and adapt to fully remote work environments -- with business outcomes hinging on the speed at which they could make these changes happen. Email marketing teams have been at the forefront of these massive shifts, with many brands reconfiguring not only their messaging but the frequency and speed at which they respond to existing conditions.

“Many organizations realize the value of speed during these times of flux and uncertainty,” writes  McKinsey authors Aaron De Smet, Elizabeth Mygatt, Iyad Sheikh, and Brooke Weddle in a September 2020 report covering a recent survey of more than 850 business executives and directors, “This need is reported significantly more often than factors such as the need to reduce costs, increase productivity or engage more effectively with customers.”

 


Source: McKinsey: “The Need for Speed in the Post COVID-19 Era”, 9/9/20
 
Businesses rely on speed to drive measurable outcomes
In fact, speed is so crucial to business outcomes that the McKinsey report confirms, as adrenaline from this year’s crisis-response period begins to subside, companies will have to figure out how they can gain speed by design (versus as a reactionary tactic).

“Faster organizations outperform others by a wide margin on a range of outcomes, including profitability, operational resilience, organization health and growth,” reports McKinsey.

The email creation teams and marketing operations departments responsible for building and executing their company’s email programs have witnessed firsthand how speed impacts business outcomes. This year has seen email volumes skyrocket as businesses turned to their email lists to maintain customer engagement and drive revenue. With major shifts in consumer patterns and behaviors happening overnight, enterprise organizations were forced to shrink their usual email creation routines.

The companies that succeeded were able to turn their emails programs around in a matter of days versus the usual weeks it would often take to get a single email campaign out the door.

McKinsey isn’t the only research firm touting the benefits of speed. Nearly two years ago, Deloitte Digital’s Chief Creative Officer Alan Schulman wrote about the need for organizations to develop faster agile content creation systems.

“In today’s world, in order to leverage real-time data such as geolocation, current events, consumer whereabouts, persona-based journey ‘moments,’ and even first party data, the time it takes to get branded marketing communications content and campaigns to market can require both cross-functional collaboration and agile creation models/cycles that can move deployment from months to weeks—and even days to hours—in some cases,” wrote Schulman.
What’s slowing us down? 
It’s clear businesses benefit from adopting faster routines -- but creating a more agile workforce focused on speed takes more than simply “doing things faster.” The executives McKinsey surveyed said, for their organizations to adopt a culture of speed, they would have to rework many long-standing constructs within the business.

“Across industries, executives most frequently named organizational silos, slow decision making, and lack of strategic clarity as factors that limit the rate at which their organizations get work done,” according to McKinsey’s report, “While organizational silos may be a more common challenge, the findings show that slow decision making is the factor that most strongly separates slower organizations from faster ones.”

Other factors creating obstacles to speed: Rigid policies and formal hierarchies. Add on top of these challenges slow approval processes, outdated legacy technology and non-collaborative work environments and you have an enterprise organization not only lacking speed, but incapable of adopting streamlined processes built on efficiency.

“We have a tremendous bounty of real-time data and contexts to leverage -- if we can get our old habits and silos out of the way,” writes Schulman, speaking directly to how faster processes can benefit content, which includes a business’ email marketing programs.

For the business teams tasked with building out their organization’s email marketing, and the marketing operations teams that enable email creation processes, the struggle is real. MOPs teams know firsthand the difficulty of moving an email campaign from concept to delivery. Stensul’s research found that 80% of brands take one week or more to produce a single email -- with many teams devoting as much as two to four weeks of their time to the email creation process.
The solution? Agile technology platforms that enable collaboration
So how do enterprise organizations -- often made up of thousands of employees spread out over hundreds of business units and geographic locations -- build a culture of speed? To produce faster results, the executives surveyed by McKinsey have sharpened their focus on customers, improved communication between business departments to expedite decision making and collaboration and invested in technology that increased productivity.

“In our experience, making greater use of technology to enable a hybrid working model can provide an organization with greater flexibility and improved productivity,” writes McKinsey’s authors, “Furthermore, organizations can gain speed and better meet customer needs by embedding technology within their ecosystem.” McKinsey’s survey found nearly 25% of the executives they polled believe technology and digital enablement is the answer to quickly enhance engagement with customers and employees.

Schulman’s column, which focuses on bringing speed to the content creation process, says organizations wanting to adopt agile content development systems should focus on three key areas:

 	An organizational model designed for cross functional collaboration.
 	An ideation and creation process model built on agility that allows teams to rapidly cycle through insights, content ideas, iteration and testing routines.
 	Technology platforms that enable teams, “To get content created, approved, published and distributed to targeted markets and targeted personas faster and more efficiently.”

“As we evolve from campaigns that turn on and turn off to staying relevant in the world of the ‘always on’ consumer, the imperative for a new, more agile approach to creative and content creation is clear,” writes Schulman.
Fast organizations need agile technology platforms
When it comes to developing faster processes, enterprise organizations must invest in technology platforms that enable agile work environments. Today’s technology solutions must be designed for collaborative processes with low-code or no-code features that make the platform accessible to professionals of all technical levels throughout the organization.

Outdated legacy technology that fails to integrate with other tools and platforms not only slows down business processes, it perpetuates siloed systems that work against agility and speed.

“None of these challenges is new, but they can feel more acute because of the pace of change is increasing and the COVID-19 crisis poses an immediate threat to revenue,” writes McKinsey’s authors, “When asked for specific ways in which organizations have made changes to deliver results faster, leaders most frequently report increasing productivity through the use of technology, sharpening their focus on customers, and improving communication to expedite decision-making and collaboration.”

Stensul understands the need for organizations to work at a faster pace -- so much so that we centered our email creation platform on the ability to speed up email production times. Brands that are using stensul have dramatically reduced the time it takes to create emails, without having to add more staff or take up more company resources. The platform’s accessibility enables streamlined creation and approval processes and its no-code features democratizes its functionality -- allowing copywriters, designers and marketing technologists all to work within a single environment.

As enterprise organizations move forward into a post-COVID world, the speed of the business will continue to play an integral role in its success. The companies that adopt agile technology platforms to enable faster processes will be the ones that survive current conditions and thrive in the future.

#### Why is Email Creation Such a Pain When it Doesn’t Have to Be?
Chuck Palahniuk, an author best known for “Fight Club,” the book turned into a Brad Pitt-starring film, wasn’t thinking about creating emails for B2B or B2C marketing when he said: “You’ll need to suffer to make any real art.”

Yet, far too many who actually create emails suffer. In fact, when asked, “How painful is your email creation process on a scale of 1 to 10, with 10 being the most painful, more than 75% of marketers surveyed recently by stensul tagged it between 5 and 10. And 15% gave their pain level a 9 or a 10. Ouch!

Clearly, the blocking and tackling of creating email for marketing purposes isn’t art. Then why do so many suffer to create emails?

For the most part, the answer lies in the enormous inefficiencies that exist in how most marketers at many of the biggest companies behind many of the world’s best brands create emails.

More than half of survey respondents noted their marketing operations teams are expected to create 6 to 25 emails each month. At first glance, that doesn’t seem to be too uncomfortable a number. But it is when you realize that it takes 4 to 11 hours for those teams to create a single marketing email. That’s a lot of time spent on creating just one email by a team of three or fewer people who just happen to have a whole bunch of other marketing responsibilities to manage.

Let’s do a little math. If we’re looking at creating 25 emails that take 11 hours each, that equates to nearly 35 8-hour work days. It’s painful just thinking about that. What’s more, it seems incomprehensible given how most such teams are running all out, supporting multiple business units, and handling multiple email campaigns on a daily basis.

It appears a root cause for this pain is how marketing operations today are still creating emails the way they were produced in the 1990’s. That means: a creative brief is submitted to the email creation team to be put in the email marketing queue. From there, it is handed off to the designers, copywriters and coders (if it is being hand-coded) — each working in separate, disjointed platforms that result in various bottlenecks.

This is all before it enters the review and approval stage which eats up an incredible amount of time depending on the number of stakeholders involved.

Instead of prioritizing strategic, high-value work, marketing operations teams are stuck on execution, leaving little, if any, time to implement effective tactics like A/B testing, personalization, audience segmentation, and optimizing email deployment platforms. No wonder marketing ops pros tend to have a pained look at any given moment.

Without an agile email creation process in place, they’re unable to keep up with requests and cannot scale their email marketing programs with the business as it grows.

Analysis by stensul shows there’s vast room for improvement when it comes to building less painful email workflows. Far less painful. By adding speed and agility to the email creation process, teams can turn a painful experience into an effective process that makes for a happy team and high-performing email campaigns.

Let me prescribe a pain-killer: Establish more agile workflows to take the ache out of the email creation process. The only known side-effect is emails take 90% less time to create. You can learn more about this cure for painful email creation here.

#### Why it matters where are you on the email creation maturity curve
The use of technology that encourages and improves collaboration has become ubiquitous—except for email creation. Remarkably, the overwhelming majority of companies create marketing emails today the same way as they were in the 1990s.

That means emails are hand-coded, based on email briefs, prepared by marketers and the efforts of designers and copywriters. Approvals are handled manually, with the email proof moved around via a project management tool, lengthy email threads, or a manila folder carried from person to person—for those who’ve returned to their offices (or remember what it was like). If anyone needs to change or correct something, it goes back to the coder, often multiple times. The potential for bottlenecks is enormous because this process is prone to many back-and-forths, typically involving 12 or more touchpoints. With this method, it’s not uncommon for an email to take more than two weeks from brief to deployment. 

That is Phase 1 of the email creation maturity curve. It’s a five-phase model that shows where your email creation process is on the path to efficient, strategic, and, ultimately, optimized performance that impacts your company's top and bottom lines.
Five phases to optimized performance
Here are the five phases of the email creation maturity model:

 	Phase 1: Design-to-Code
 	Phase 2: Templates & Modules
 	Phase 3: Email Creation Efficiency
 	Phase 4: Strategic Email Operations
 	Phase 5: Optimized Email Performance


Phase 1: Design-to-Code
The market in which you compete today moves faster than it did in the 1990s—if it even existed then. The customers you’re trying to appeal to are more demanding than those of 20+ years ago. They want experiences that are highly personalized and timely. With Phase 1 taking days to weeks to create an email, the window of opportunity shuts before you even get near it. Whatever efficiency you might be seeing from your email team will evaporate under the stress of a tedious, time-consuming process that can cause even the most dedicated to burnout.

To read about a Phase 1 case example, click here.
Phase 2: Templates & Modules
In a templates & modules workflow, marketers select reusable templates or modules and give them to a developer to update the HTML code they contain. Other production activities follow. Although this approach takes less time than Phase 1, it is still highly inefficient in the same way design-to-code is prone to delays due to an assortment of errors encountered in the flow from email idea to completed asset. 

This way of creating emails causes a false sense of confidence. Too often, the thinking is the HTML code isn’t broken, or the branding or legal language isn’t out-of-date or incorrect. It often is, however, and can negatively affect your brand’s reputation or sales performance. On top of that, your email team must spend lots of time inspecting, repairing, and maintaining all those templates and modules. That’s time taken away from higher-value work.

To read about a Phase 2 case example, click here.
Phase 3: Email Creation Efficiency
What distinguishes Phase 3 from the prior two phases is an email creation platform. It brings a level of efficiency not possible with either Phase 1 or Phase 2. Instead of taking a week or two to create an email, an email creation platform cuts the time to minutes.

Rather than specialists working with single-purpose tools in silos, as in Phases 1 and 2, an email creation platform brings all the actions it takes to build an email into a collaborative work environment that’s integrated with relevant technology in your company’s martech stack. This approach speeds up the email creation process and simplifies it, so non-technical people can create quality, always-on-brand emails in little time.

Working in a single, collaborative environment makes all involved in the creation process more efficient, and the emails they create invariably perform more effectively. You’re able to adapt quickly to changing email demands and volumes as well as marketplace opportunities. More important, reaching Phase 3 puts you in a position to become more strategic and a more valued contributor to your company’s drive for success.

To read about a Phase 3 case example, click here.
Phase 4: Strategic Email Operations
Phase 3 gives you the time you never thought you’d have. Phase 4 is all about making the most of that time. 

After analyzing thousands of email efforts, Stensul found the time allocation in the first two phases of the email creation curve was 90% creation and 10% strategy. When you add an email creation platform to the process, that relationship flips to 10% creation and 90% strategy.

With an email creation platform, your team goes from being order takers, just trying to keep up, to strategic partners with others in your company. You have the time to conduct A/B tests, analyze the results, refine the strategy, and see better email performance. In addition, you can do things that yield substantial results before emails are deployed. Again, it’s because you have time. For example, you can determine which modules in which templates in the email creation platform are used the most or least often, for what types of email, and which deliver the best results.

In Phase 4, you and your team will come to be seen as more capable and credible. By extension, your urge to embrace email best practices will be taken to heart by those now able to create their emails in the email creation platform.

To read about a Phase 4 case example, click here.
Phase 5: Optimized Email Performance
Phase 5 is the step beyond being strategic. Reach this point on the email creation maturity curve, and your email operation will do more than consistently create exceptional emails—in terms of design, messaging, and effectiveness. At this point on the email creation maturity curve, your operation becomes a competitive advantage for your organization.

Emails are no longer elements tacked on to the end of a planning process. They’re integral and crucial to success. Attaining optimal efficiency, strategic insight, and having the ability to share insights can change how your company approaches, creates, and uses email as well as how it views your operation.

In this phase, email becomes an even more powerful, more cost-effective way to find customers, sell to them, and keep them loyal. Creating emails changes from simply being about deploying them to being a key factor in hitting, if not exceeding, KPIs. For a B2B marketer, it can center on leads and conversions. A retail business may focus on revenue generation. For internal communications, the factor can be engagement. 
How optimized email performance made a big impact on sales
The experience of a division of the world’s largest health insurer shows how optimized email performance can make a big impact on sales. With an email creation platform at the center of its email creation process, marketers had regained 200+ hours per month. They had the time to conduct A/B testing and implement personalization efforts. They also examined which templates and modules in their library were superior performers. These actions to optimize performance resulted in a 19% increase in leads and an additional $32 million in sales pipeline, achieved one year after they started to use an email creation platform.

To learn more about the email creation maturity curve and find out which phase your organization is in, download the Stensul eBook, The 5 phases of email creation maturity.

#### Why landing pages break your workflow, and how to fix it
Your marketing operations engine probably hums along for email, lead nurture, and campaign execution. But landing pages often sit off to the side in their own chaos. Disconnected tools, manual handoffs, asynchronous reviews, and blind spots in governance wreak havoc on workflow.

Let’s unpack how landing pages become the weak link in your process, and how Governed Creation™ brings them back into a unified, scalable system.
The hidden pain in landing page workflows
For many marketing teams, landing page creation still happens outside the core marketing workflow.
Common symptoms include:
Multiple disconnected toolsLanding pages may live in a CMS, a page builder, or a marketing automation platform separate from email creation workflows.
Manual handoffs between teamsDesign, web development, QA, and marketing often work in sequence, creating delays as campaigns move from team to team.
Limited integration with campaignsLanding pages aren’t always tightly connected to email campaigns, CRM data, or analytics platforms.
Version confusionMultiple versions of a page circulate between teams, making it difficult to know which one is final.
Governance gapsWithout structured templates or guardrails, pages may launch with inconsistencies in brand, accessibility, or compliance requirements.
The result is predictable: slower launches, increased rework, and unnecessary operational friction.

How fragmented workflows slow marketing operations
When landing pages live outside the main campaign creation process, marketing operations teams lose visibility and control.
Fragmented workflows can:
Reduce operational visibilityOps teams can’t easily see where a page is in the process or what’s blocking launch.
Increase coordination overheadTeams spend time chasing updates across tools, emails, and meetings.
Introduce brand and compliance riskPages may bypass standard review processes or be built outside approved templates.
Slow campaign velocityManual handoffs and rework increase cycle time and reduce the number of campaigns teams can launch.
Even well-resourced marketing teams experience these challenges.
Marketing operations teams are supposed to streamline campaign execution — not spend their time managing operational chaos.

How Governed Creation™ fixes the workflow
Governed Creation™ brings landing page creation into the same structured workflow used for other marketing assets.
Instead of relying on disconnected tools and manual processes, teams build landing pages within a governed creation environment. This approach removes friction while maintaining the brand and compliance standards organizations require.
Unified creation environment
Landing pages and emails are created in the same collaborative workspace, reducing tool switching and duplicated effort.
Templates with embedded guardrails
Templates enforce brand standards, accessibility requirements, and layout rules during creation — preventing issues before review.
Built-in collaboration and approvals
Comments, revisions, and approvals happen within the same environment where pages are built, creating clear visibility and reducing version confusion.
Role-based permissions
Marketing operations teams can define guardrails and permissions so teams create safely without slowing down creativity.
Connected integrations
Landing pages integrate directly with marketing automation platforms, CRM systems, and analytics tools so campaigns launch with full visibility.
The result is a workflow that is structured and predictable — not fragmented.

Operational wins marketing teams can expect



Problem
Benefit with Stensul


Backlogs in web/dev
Page creation becomes distributed and faster


Version misalignment
Templates and modules versioned, single source of truth


Unknown page status
Ops dashboard shows page stages and bottlenecks


Compliance risk
Locked modules and enforced styles reduce violations


Tool sprawl
One system reduces license and maintenance overhead



Result: operations becomes an enabler, and your team can reduce cycles, errors, and firefighting.
Don’t accept the approval tax as a cost of doing business
Stensul centralizes workflow, enforces governance, and restores movement. Learn about how Ops can be the accelerator, not the gatekeeper. Schedule a demo and we’ll walk you through the unified workflow.

#### Why leading enterprises are rethinking their campaign workflows
Every CMO, Chief Digital Officer, or VP of Marketing feels the pressure: launch more campaigns, move faster, stay compliant, and deliver measurable growth all with the same (or fewer) resources. You’ve likely invested heavily in a MarTech stack, automation platforms, and now, AI. But despite these investments, campaign cycles still drag on. Launch dates slip. Budgets get stretched. And instead of accelerating growth, your team ends up fighting friction.

What’s the culprit? Not the ideas, not the people, not even the technology. It’s the workflow or as we call it, the Creation Operating Model that dictates how campaigns actually get created.

While workflows rarely make headlines, they are the silent force that determines whether bold strategies see the light of day, or whether they stall in endless review loops and back-and-forth edits. And increasingly, leading enterprises are rethinking them because the cost of sticking with outdated models is simply too high.
Why the workflow matters more than ever
In today’s enterprise environment, the Creation Operating Model is the hidden engine of marketing performance. It defines how ideas move from brief to execution, and how efficiently teams can bring campaigns to market.

When workflows break down, the impact is dramatic:

 	Delayed time-to-market: Opportunities are missed when campaigns take weeks instead of days.

 	Brand inconsistency and compliance risks: Without guardrails, every iteration risks straying off-brand or violating regulations.

 	Wasted talent: Highly skilled marketers and strategists are stuck in production tasks like formatting HTML or QA’ing copy.

 	Budget erosion: Time lost to inefficiencies quietly eats away at ROI.


Economic buyers are starting to recognize that these inefficiencies are not just operational irritants, they are strategic risks. In a world where speed and agility define competitive advantage, the workflow is no longer a background process. It is the foundation for growth.


Your old model is failing you
Traditional campaign workflows were built for a different era. They evolved piecemeal, often around legacy ESPs, disconnected project management tools, and manual approval chains. What made sense when email volume was lower and AI wasn’t in the mix now creates massive drag:

 	Broken templates and fragile processes mean teams spend hours troubleshooting instead of creating.

 	Over-reliance on developers and designers bottlenecks speed and increases costs.

 	Copy-paste chaos from multiple tools introduces errors and slows execution.

 	AI without governance just produces more drafts faster but not campaigns that are ready to launch.


For enterprises, the result is a dangerous paradox: marketing teams are busier than ever, but campaigns are not reaching the market any faster.
The new paradigm: workflow as a growth multiplier
The leading enterprises that are breaking out of this cycle have one thing in common: they are treating workflow as a strategic lever, not a tactical afterthought. By modernizing their Creation Operating Models, they’re transforming campaign creation from a bottleneck into a growth multiplier.

Here’s how:

 	Speed without sacrifice: Built-in automation and streamlined approvals mean campaigns move from brief to launch in hours instead of weeks. Enterprises are seeing production times cut by up to 90%.
 	Governance at scale: Guardrails ensure every campaign (whether built by a marketer, designer, or non-technical user)  is compliant, on-brand, and secure. For highly regulated industries like financial services or healthcare, this governance is non-negotiable.
 	Empowered teams: No-code platforms allow non-technical users to safely build campaign assets themselves, reducing reliance on developers and freeing creative resources for higher-value work.
 	AI with control: Intelligent automation helps teams go from brief to first draft in minutes, while governance ensures AI output doesn’t compromise brand or compliance.
 	Shift to strategy
 By eliminating repetitive production tasks, enterprises free their top talent to focus on strategy, optimization, and innovation aka the work that actually drives growth.


The executive perspective: why this matters to you
As an economic buyer, you’re responsible for aligning marketing investment with business outcomes: efficiency, growth, and risk management. Campaign workflows sit at the intersection of all three.

 	Efficiency: Every hour wasted on manual work is budget lost. Workflow modernization can yield significant cost savings and better ROI.
 	Growth: Faster launches mean capturing opportunities your competitors miss. Speed directly translates to revenue.
 	Risk management: Built-in compliance and brand controls reduce exposure to costly mistakes.


This isn’t about giving marketers another tool. It’s about equipping your organization with a Creation Operating Model that keeps pace with the business, supports AI safely, and ensures every marketing dollar works harder.
Signs it’s time to rethink your campaign workflow
Forward-looking executives are starting to ask hard questions about their current workflows. Here are a few signs it may be time for your enterprise to rethink:

 	Campaigns frequently miss launch windows.
 	Compliance reviews add weeks to your cycle.
 	Highly skilled staff spend time on formatting or QA.
 	Each business unit or region uses its own processes, creating inconsistency.
 	Your AI tools generate output, but teams struggle to turn it into launch-ready campaigns.

If these sound familiar, you’re not alone and the solution isn’t complicated: It’s a new model.

 



 
How leaders are making the shift
Companies adopting modern Creation Operating Models report measurable impact:

 	Mindbody cut email creation time by 16x, allowing its team to focus on strategy.

 	Maravai LifeSciences broke down silos by uniting marketing and compliance in a shared workflow.

 	EL PAÍS empowered non-technical users to build campaigns, reducing production cycles from weeks to days.


These results aren’t outliers. They’re the natural outcome of aligning people, process, and technology around a governed, modern workflow.
From cost center to competitive advantage
For too long, campaign creation has been treated as a cost center, necessary but unremarkable. Today, leading enterprises are flipping that narrative. By rethinking their workflows, they are turning creation into a competitive advantage: faster to market, safer with compliance, more strategic with resources, and ultimately, more impactful in driving growth.

When you control the process, you deliver the outcome. That’s the power of a modern Creation Operating Model.
Your path forward
Enterprises don’t win by simply adopting new technology. They win by modernizing the way their teams work. And in the age of AI, governance, and constant market shifts, rethinking campaign workflows is no longer optional. It’s essential.

Economic buyers who act now aren’t just fixing bottlenecks; they’re building the foundation for a marketing organization that’s agile, resilient, and positioned to lead.

Stensul exists to make workflow your superpower. By modernizing Creation Operating Models with guardrails, governance, and intelligent automation, we help enterprise teams launch faster, reduce risk, and shift focus to strategy.

👉 Request a personalized demo or explore how leading enterprises accelerate campaign creation with Stensul.

#### Why legacy marketing workflows are holding back FinServ marketing teams—and what to do about it
As customer expectations evolve, digital engagement accelerates, and AI continues to dominate the marketing world, a new guiding light has emerged for marketers: speed. Unfortunately, many email marketing teams across banks, insurance firms, credit unions, and financial trade associations are held back by legacy marketing workflows. These outdated email systems are more than just inefficient—they’re actively undermining the ability of financial institutions to compete, differentiate, and drive stronger ROI.

Real costs of legacy workflows
Legacy marketing workflows weren’t designed for agility or control. They’re typically marked by rigid handoffs between departments, siloed tools, and a heavy reliance on specialists—especially developers and compliance reviewers. While this isn’t always a bad thing, a bottlenecked process can actually hinder specialists’ abilities to do their jobs.
This outdated approach leads to:


 	Prolonged campaign timelines: Weeks or even months to launch a single email or landing page.
 	Burned-out creative teams: Designers and developers bogged down in repetitive code troubleshooting.
 	Compliance bottlenecks: Slowed-down approvals and high error risk.
 	Limited scalability: Inability to support growing campaign volume or personalization efforts.

These challenges aren’t theoretical—they’re real problems experienced by marketing teams across the industry.
One major Fortune 500 financial services company found itself constantly troubleshooting code, even with a modular template system in place. The team was spending more time fixing rendering issues than actually creating effective emails.
“We saw efficiencies almost immediately,” the company shared after switching to Stensul. “It was a great thing, because Stensul was launched just as the pandemic sent everyone home. Dealing with that wouldn’t have been possible with our old methods”.

Changing legacy marketing workflows: A competitive advantage is needed in FinServ
1. Faster go-to-market
Whether it’s responding to rate changes, promoting new products, or communicating during market volatility, speed equals relevance. If it takes your team seven days to launch an email, but your competitor can launch in three days, you’re behind.
The American Bankers Association (ABA) recognized this gap. Before adopting Stensul, it took them 5–7 days to produce a single email—thanks to disconnected systems and hand-coding requirements. After implementing Stensul, that timeline dropped to just 1–2 days—a 700% increase in efficiency.

But this isn’t just about doing the same things faster. With more bandwidth, ABA was able to increase the volume of its communications, improve design quality, and elevate email performance—including a 1.5% increase in open rates and a 1% lift in click-throughs. Their unsubscribe rate also plummeted to just 0.01%.
When you go to market faster, you’re not just reacting—you’re leading.

2. Control without compromise
Speed and flexibility are meaningless in financial services without the right guardrails.
Marketers in this space operate under intense scrutiny. Every asset must meet brand guidelines, adhere to regulatory disclosures, and pass through compliance checks. But with traditional tools, that process often becomes a bottleneck that slows everything down.
Marketers need to find a way to change this process.
This means looking for:


 	Pre-approved templates and modules: Ensure every message complies with brand, legal, and regulatory standards.
 	Collaborative review and approval workflows: Keep feedback loops efficient and traceable—without hunting through Outlook threads or PDFs.
 	Customizable roles and permissions: Let the right people do the right work, while governance teams stay in control.

All of which can be found with Stensul.
The ABA saw massive gains here, too. Stensul allowed them to “empower users to be creative, while ensuring each email would be both brand- and regulatory-compliant,” using locked design elements and automated HTML code generation.
Similarly, the Fortune 500 financial institution enabled marketing partners to launch their own DIY email campaigns using preset visual and compliance parameters—without ever needing to touch code. This kind of scalable enablement would have been impossible with their prior approach.

Giving control back to marketers
One of the most frustrating aspects of legacy marketing workflows is the lack of autonomy they impose on marketers. Teams are often stuck waiting—for creative, for development, for compliance—to move forward.
Financial institutions need to find a way to rewrite this dynamic by putting control back into the hands of marketers—without sacrificing consistency or compliance.

Here’s what this looks like in practice:


 	Business users can create and launch assets themselves—without HTML knowledge.
 	Creative teams are freed up to focus on innovation, not repetitive formatting.
 	Compliance teams get visibility and confidence without having to audit every asset.

The result? A system where marketers aren’t just operators—they’re strategists again.
And the gains are tangible: That Fortune 500 institution is now testing animations and experimenting with new visual systems—things that would have been unthinkable under their old model.

Future-proof your marketing strategy: Stay agile, keep control
Legacy workflows once served their purpose—but they’re no longer fit for today’s fast-moving financial environment. If you’re still relying on disconnected tools, long handoffs, or compliance reviews done by email thread, it’s time to ask: What is that process actually costing you? Marketers can no longer afford to choose between speed and governance or between empowerment and control. And in order to future-proof your marketing team's strategy, a change must come to legacy marketing workflows.
Learn more about Stensul's email builder. 

#### Why marketing operations leaders are becoming the new workflow architects
A quiet but profound shift is happening in marketing: marketing operations leaders are stepping out of the shadows of execution and into the spotlight as architects of how work gets done. Their new mandate? Redesign workflows, eliminate inefficiencies, and empower teams to scale campaign production without compromising governance or speed, all while still delivering on performance and strategy. 

At the heart of this transformation is the Creation Operating Model. And for good reason: The way content is created now has as much impact on outcomes as the content itself.
Bottlenecks to blueprints
Campaign creation was once a tactical chore. Email and landing page production were siloed, slow, and overly dependent on technical specialists like developers and coders. Marketing ops teams focused on delivery logistics, ensuring assets made it to deployment platforms on time, often through sheer willpower and duct tape solutions.

But the playbook has changed. Campaign velocity is now a competitive advantage, and with AI leading creation, teams are creating faster than ever. And yet, bottlenecks still occur. 

What’s more, operational leaders are being asked to do more than keep workflow trains running. They’re being asked to reimagine the tracks.

Whether you’re overseeing global demand gen or managing dozens of business units with distinct branding needs, your challenge isn’t just how much content you produce. It’s how you produce it, and whether that process is a competitive advantage asset or a liability.
An optimized Creation Operating Model, the hidden lever for performance
A Creation Operating Model is the workflow infrastructure behind every marketing asset. It governs who creates, how they create, and what rules guide creation. Most enterprises operate within one of three outdated models:

 	Distributed: Marketers are fighting with templates and hoping the output doesn’t break.



 	Design-to-Code: Creative teams pass specs to developers, introducing delays and dependencies—and often issues in translating creative to production.



 	Brief-to-Template: Ops teams paste briefs into rigid templates, adding friction and reducing flexibility.



None of these models are truly built for the AI era, where content demand has exploded and marketing agility is non-negotiable.

The result? Bottlenecks at every turn. Delays in campaign launches. Broken brand compliance. Over-reliance on developers. And wasted time that could be spent on strategy.

Marketing operations leaders are now expected to fix that. Not by swapping in new tools, but by rethinking the model itself.
Ops is perfectly positioned to lead the change
Ops leaders are uniquely suited to become workflow architects. Here’s why:

 	They own the map: Ops understands the end-to-end process—who’s involved, where things stall, and what’s costing time or money.

 	They see the risk: From compliance issues to brand inconsistencies, ops leaders live in the tension between speed and control.

 	They’re already optimizing: Whether it’s MarTech stack management or process documentation, ops is built to refine systems.

The value of having an ops leader at the helm of owning and transforming their team’s Creation Operating Model becomes clear. They can redesign workflows with guardrails in place not just for compliance, but as enablers of agility.
Navigating the shift from execution to enablement
This isn’t about replacing humans with automation. It’s about enabling people to do their best work. In modern creation models:

 	Marketers don’t wait for developers.

 	Designers aren’t caught in endless revisions.

 	Compliance is embedded, not enforced after the fact.

 	Campaigns launch in days—not weeks.



Ops leaders drive this shift by embedding no-code tools, smart governance, and built-in QA directly into the process. They move their teams from tactical production to strategic execution—and they do it with fewer bottlenecks and broader collaboration.
Timing is everything, and the time is now
AI is accelerating content demand, not reducing it. Campaign volume is up. Brand expectations are higher. And marketing teams can’t afford to rely on outdated creation processes.

For marketing leaders and decision makers, this means ballooning costs, missed revenue opportunities, and eroded ROI. For the individual marketers, it means daily firefighting and constant triage.

The solution is a new Creation Operating Model—one designed for scale, speed, and safety.
The new mandate: architect the future
Ops leaders are the architects of how marketing performs. They decide whether creativity flows or fizzles out. Whether teams execute strategy—or a broken Creation Operating Model buries it in bottlenecks.

It’s time to elevate the creation operating model from afterthought to strategic priority.

Want to take the next step?

 	Audit your creation workflow with SPEED Framework
 	Explore how modern teams are optimizing content creation
 	 Watch our AI webinar on future-proofing your marketing operations

#### Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]
Today we're taking a break from email creation platforms to discuss broader marketing technology challenges with martech expert and CabinetM CEO Anita Brearton. This is part two of our interview with the veteran martech leader — if you haven't read the first part, be sure to check it out now.

Anita has been part of the martech community from the very start. She is the co-founder and CEO of the marketing technology management platform CabinetM, a highly sought after industry speaker, columnist for CMS Wire, and member of the Boston angel investor group Golden Seeds.

In an interview conducted over email, Stensul SVP of Marketing Geoff Smith asked Anita about the challenges marketing operations teams face when managing their martech stacks, why marketing technology should be considered a revenue driver and which business units own their organization's martech platforms.

Geoff Smith: Managing martech stacks seem to be almost as challenging as implementing and integrating individual marketing technology solutions. How can marketers overcome these challenges? 

Anita Brearton: Marketing technology stacks represent a holistic view of all the technology related to customer acquisition and engagement used by the organization – this frequently extends beyond the marketing department to cover sales and customer service.  A typical stack usually has one or more anchor platforms, a variety of products integrated with those anchor platforms, some independent standalone technology products and some internally developed technology.

Anchor platforms form the foundation of the tech stack — these products are the primary products used to communicate with customers and to store and manage customer information. Some examples include: CDPs, email marketing platforms and ESPs, marketing automation platforms, and CRMs. You can think of these as the command-and-control centers for the rest of the stack.
Do you know the difference between an ESP and an Email Creation Platform? Download our latest ebook "An Introduction to Email Creation Platforms" to find out how Email Creation Platforms can significantly reduce email creation times. 
In many cases their implementation resembles a hub and spoke model with the anchor platform connected to many other components of the stack and with other anchor platforms.  Gartner recently reported that only 18% have mastered their martech stack and that marketing leaders report only utilizing 58% of their martech stack’s potential.  This is not a good state of affairs and needs to change.

Some of the reasons for these poor numbers:

 	Many organizations have no visibility into the technology they are evaluating and buying. Without oversight there is no way to measure success.
 	Organizations have purchased technology without considering the internal skills needed to operate and optimize the use of the technology and as a result the technology is not properly implemented or fully utilized.
 	There is no underlying data architecture designed to make sure that data is clean, accurate, de-duped and getting to all the systems it needs to get to. Without this, integrations are poorly done if done at all. You cannot achieve performance goals without good, accessible data.

The list is actually much longer but you get the idea.  Since we launched CabinetM we’ve seen
companies get much more serious about tracking, managing, and optimizing their martech stacks.  This is as it should be.

GS: Do you consider marketing technology platforms revenue drivers? 

AB: Martech is 100% a revenue driver. In some cases, it manages the complete customer journey, in others it’s a contributor to increased conversions. It is also a profit driver as a key expense component of the equation to calculate cost of customer acquisition.  Bloated and poorly functioning tech stacks result in higher customer acquisition costs.

Martech also serves as the catalyst for digital transformation.  Given its role in driving revenue, customer engagement, and cost of customer acquisition, it is the logical place to begin digital transformation initiatives.  If you don’t have a handle on where you are you can’t move forward.  It’s no longer acceptable to just laugh about not having any idea of what technology is being used or how it’s performing – martech is mission critical and needs to be managed with that in mind.

GS: What about martech management? Do you see any transitions happening as far as who owns marketing technology versus who is responsible for running the platforms? 

AB: With the broad definition of martech as any technology that supports customer acquisition, engagement and retention, users will continue to be spread across the organization. As far as who will own marketing technology that remains to be seen.  I think it will be either Marketing Ops, Sales Ops or Revenue Ops.

Revenue Ops is the latest trendy function, it still remains to be seen how many organizations will create a Rev Ops structure (with Marketing Ops and Sales Ops underneath).

One thing I don’t think will happen is that ownership will move to IT.  I believe IT is an important partner in the implementation and management of technology, but they do not have customer related objectives such as revenue, engagement, and retention. Teams that are not directly connected to customer related objectives should not be making the decisions on the technology needed to achieve those objectives.

GS: Thank you so much for all the great insights on the martech industry. Before I let you go, I have one more question: What are you most looking forward to as we near a post-COVID world? 

AB: For myself personally, traveling.  For the business, the ability to interact in person with our team, our prospects and customers – I never thought I’d hear myself say “I can’t wait to go to a tradeshow."

We couldn't agree with Anita more — we can't wait to interact with our teams, prospects and customers in person. Until then, we're still going full force on our virtual events calendar. In fact, next week, Nicholas El-Khoury, stensul's Director of Solutions and Enablement, will be presenting at the Martech Conference, a free virtual event for senior level marketers.

Nicholas will be hosting the "Bringing your email creation process into the 21st century" workshop, showing marketers how they can bring more speed and agility to their email marketing programs. If you are a marketing operations leader looking for ways to streamline your email creation process, you won't want to miss it.

‍

#### Why speed without governance is breaking enterprise marketing
Marketing is under more pressure than ever today. The buyer journey is fragmented. Attention spans are shorter. Expectations for personalization are higher than ever. And content demands continue to grow.

Not to mention, the pressure to do things faster. Faster launches. Faster production. Faster turnaround on ideas that used to take weeks. But the faster teams try to go, the more the foundation underneath marketing creation erodes, and paradoxically, the slower things begin to move. 

AI on the surface, looks like it could be the solution to the bottlenecks of these broken creation operating models. At last, marketing teams can meet the ever-growing demand for more content, more personalization, across more channels. 

But instead of accelerating creation, AI has just put more pressure on an already stretched system. 

Here’s the uncomfortable truth we keep seeing across enterprise marketing teams:

Speed alone isn’t progress. And speed without structure is quietly breaking marketing.
Speed Became the Goal Before Anyone Fixed the System
AI didn’t enter marketing as enterprise technology. It showed up as something we experimented with.

And as marketers, experimentation is part of the job. We test early. Look for leverage. And as AI became more accessible —easier interfaces, lower cost of entry, built directly into everyday tools — experimentation exploded.

Then seemingly overnight, that experimentation crept into the workflow.

Drafts became deliverables. Suggestions turned into campaigns. And before most organizations realized it, AI started being treated as a trusted companion. 

But in complex, regulated environments, a trusted companion isn’t the same as a trusted system. On the surface, AI as a companion appears to be working well. Teams are moving faster, and manual work is decreasing. But as speed increases, so does the potential for brand, compliance, and quality risk. 

What we see across enterprise teams is a growing gap between expectations and reality. Marketing teams are being pushed to move faster than ever, while still being accountable for brand integrity, compliance, accessibility, and quality. 

That tension is showing up clearly in where large enterprises are focusing next. In our 2026 MarTech Outlook, a proprietary report based on a quantitative survey of over 300 marketing practitioners, nearly half of organizations with more than 10,000 employees said their top priority isn’t more tools or more automation—it’s improving collaboration workflows.

In other words, speed isn’t successful because teams lack ideas or output. It stalls because work still doesn’t move cleanly from creation to execution.
AI Didn’t Break Marketing. It Exposed the Cracks.
It’s tempting to blame AI for the chaos, but that misses the point. AI didn’t create these problems. It made them impossible to ignore.

Most enterprise creation workflows are already fragile—dependent on disconnected tools, manual reviews, and institutional knowledge locked inside a few specialists’ heads. AI has simply increased the volume flowing through those cracks.

With AI, anyone can generate an infinite amount of content in seconds. But more content doesn’t translate to more output. Writing has become easier, but production hasn’t. Design, coding, QA, and approvals still require experts. The same people are now responsible for validating exponentially more work. So, the wait gets longer and the workflow gets stretched thinner and thinner.
Speed Alone Doesn’t Scale
This is the real inflection point for enterprise marketing.

AI output has no value until it becomes production-ready. If every draft still requires downstream formatting, manual checks, and late-stage approvals, the gains are superficial. The system absorbs the speed, and returns friction.

True scale doesn’t come from accelerating one step of the process. It comes from redesigning the process itself.

That requires rethinking two fundamental questions:

 	How creation happens
 	Who is allowed to create

Governed Creation™: the missing operating model
AI only creates leverage when the rules are built into how creation happens—not enforced after the fact. If AI accelerates drafting but production remains manual, dependent on specialists, downstream corrections, and late-stage reviews, the system absorbs the speed and returns friction.

When standards are embedded directly in the process, AI can not only create at speed, but AI actively checks, flag, and adapt in real time.

More people can build. Speed doesn’t introduce risk. And output increases without adding friction.

This is what we call Governed Creation™, the operating model that embeds governance directly into marketing creation workflows, making it safe for creation to extend across the organization. By uniting creation, collaboration, and control in a single connected system, Governed Creation™ removes bottlenecks and gives teams the confidence to move faster and scale safely.

With Governed Creation™, compliance is built-in. Brand, legal, and accessibility standards are applied automatically, while humans stay in the loop for oversight without carrying the full burden. And reviews happen in real time, not after the fact.

And AI doesn’t just accelerate creation—it actively supports the standards behind it. It flags issues, applies rules consistently, and learns where teams need more guidance.

This is the shift we see in the strongest teams:

 	Creation is distributed, but not chaotic
 	Speed increases because standards are shared
 	Quality and compliance are built in, not inspected later
 	AI becomes a force multiplier instead of introducing risk

Governed Creation™ isn’t about slowing teams down. It’s about making enterprise-scale speed sustainable.
The Shift is Now Unavoidable
In many organizations today, governance is still manually enforced, living in documents and checklists outside the actual act of creation. Rules only appear at the end of the process, and governance ends up slowing teams down rather than keeping them protected.

As AI continues to transform how content gets made, the gap between teams where governance is embedded, and teams where governance is a file that never gets opened, will only widen.

When teams trust that what they’re building is already on brand, compliant, and structurally sound, behavior changes. Reviews move upstream. Bottlenecks dissolve. Hesitation disappears.

The future of enterprise marketing isn’t about choosing between speed and control. It’s about designing systems where they work together—where structure fuels growth and governance powers confidence.

Because real speed isn’t how fast you can create just once. It’s how fast you can create again, and again, without things breaking.

That’s the promise of Governed Creation™. And it’s how modern marketing actually moves forward.

#### Why UX Matters in Your Email Campaigns
User experience (UX) is a term you most often hear associated with product and product design. Good UX is the cornerstone of a successful product—however, the same principles can improve your email campaigns.

With hundreds of emails bombarding users’ inboxes every single day, your brand can’t afford not to think of the experience from the customer’s viewpoint.

Luckily, UX is an art that’s based in science, with a proven track record of guiding the consumer along their customer journey.

So what are some of the best practices you should use in your campaigns? We’re glad you asked.
Why does UX matter? 


Image by Elvin Hacaliyev on Unsplash
We have some good news! Thanks to the ubiquity of handheld devices, attention spans are actually getting longer when it comes to the amount of time that a user spends with an email.

Between 2011 and 2016, the average time spent reading an email increased to 11.1 seconds. Though it’s up only about 7% from previous years, that’s still one extra second that you have in front of a potential customer. And that’s just the average.

If you can make your campaigns eye-catching and engaging, which are more likely if you deploy UX practices, think of how long you can keep your prospect engaged with your brand!
Why does personalization matter? 


Image by rawpixel on Unsplash
Nothing will capture and hold the attention of a potential customer quite like a personal touch. This doesn’t mean simply including the recipient’s name, it means digging deeper.

People feel listened to, validated, and engaged if the content is tailored to their own interests and needs. It makes the brand look smart, and gives the consumer the feeling that they have an actual relationship with the brand.

For example, if a customer has purchased a particular item many times in the past, alerting them when it’s back in stock with a promotion will not only increase the likelihood of purchase, it’ll leave the customer feeling like they had a good experience with the brand.

Compare that to the UX when a customer receives a generic email from a brand. Macy’s, for example, sent out a Father’s Day email, listing some of “his top faves” as “women,” “men,” “shoes,” and “handbags.” For most recipients, this generic info dump will feel like Macy’s is barely paying attention and doesn’t care.

Platforms like Liveclicker allow brands to personalize their emails based on the recipient’s location, demographics, time, weather, and past behavior, so every brand should consider how they can best personalize their content to ensure each and every prospect feels listened to and validated.

Speed is of the utmost importance when it comes to good UX, as is keeping in mind that unless you hook a potential customer early, they may not stick around for too long. It’s best to insert personal touches in the beginning of the email, prominently displayed just after a (short) greeting.
Keep users scrolling 


Image by Robin Worrall on Unsplash
However, you shouldn’t waste all the good stuff at the top. Another important principle of UX is to establish early on that there is still important information below the fold.

Visual cues are one way to establish this, such as choosing long product photos so the row below the first row peeks through, encouraging the user to continue scrolling to see what’s waiting for them.

Having different colored blocks for different sections can work in a similar way, having an image end, some small padding, then another section poking out from just above the fold will potentially intrigue users to scroll a bit further. Make the FOMO work for you!

Staying short and sweet is the best way to keep customers engaged. Even if they have all the time in the world, chances are they won’t want to spend too much of their time scrolling. A compelling call-to-action shouldn’t take more than a few seconds to reach.
Use design to win them over


Image by Nicole Harrington on Unsplash
The best UX designers keep colorblind users in mind when they’re creating. Though they’re a small part of the population (though more if your demographic skews towards men), it’s simple and doesn’t cost anything extra to make designs accessible. White text on a red background is usually a no-go, and you should always add an overlay with low opacity when placing text on top of an image.

When you’re reaching out to users who will be using their mobile devices, contrast is important, as they won’t want to adjust their screen settings to read your email. Additionally, one color should be saved for your call-to-action buttons and only used for these buttons—it makes it easier for the user to pursue the next step with your brand when they want to.

It can be tempting to cheap out on the design of emails. It can take forever to get changes back from the designer and developers, and good design can be expensive. But simplistic, boxy-looking emails don’t offer the user any additional pleasure or joy in their customer journey. Bland design is a missed opportunity to enhance UX.

Brands often err in the other direction with overly cluttered emails. Brands are proud of their products, and they can have trouble deciding what to prioritize. Remember, more is not always better. Too much action and too much content will provide a bad UX—the recipient will be turned off by a sensory overload, instead of intrigued.

Most importantly, email designs should stay on-brand. Emails are only one touchpoint in a prospect’s interaction with your company, and the aesthetic and personality should align across all points. This helps to create a seamless UX that transitions easily from one stage to the next.

Brands that deploy various colors and styles across their collateral and packaging are not only forgettable, but they seem chaotic and, ultimately, unpleasant to interact with.
Give them a call-to-action they can’t ignore 


Image by Hanson Lu on Unsplash
At this point, the user should be thoroughly pleased with your email. Your dedication to UX has led them down the buyer journey but they just need that one final push.

For potential customers to find value in what you’re offering, you must offer them more than value, they must be inspired. Some of the best calls-to-action include either a free offer or the promise of a continued positive experience.

Productivity app Evernote challenges users to sign up by leaving them with the simple statement, “Remember Everything.” Netflix takes a different, but just as effective, route by using a red button that reads, “Try Free For a Month.” Both offers resonate with the potential customers’ needs and emotions, and are too good for the customer to refuse.

Building emails guided by the principles of UX will enhance the recipients’ willingness to continue their interaction with your brand. And if they like the experience, they’ll keep coming back for more.

If you’re ready to improve your email UX and simplify the email building process, schedule your personalized demo today.

#### Why We're in Love With These Valentine's Day Email Campaigns
Is your brand ready for this heart-shaped holiday?

It’s not too late to spread the love with a few cheeky Valentine’s Day emails, and some special offers.

Read on to discover how some savvy brands are celebrating love this Valentine’s Day.
Don’t go breaking our heart


Image by Akshar Dave on Unsplash
As you’d expect, Valentine’s Day email marketing is dominated by hearts and heart-related imagery.

Some brands are even getting a little creative and arranging their products into heart shapes, like Hugo Boss, Toms, and others.

Make the most of your Valentine’s Day email campaigns and give your designers the creative free rein to have fun with some love-related imagery.
We love a good pun 


Image by Gabby Orcutt on Unsplash
Your copywriters should also get into the mood with some fun Valentine’s Day puns and wordplay.

For instance, Ann Taylor encouraged subscribers to “Shop your heart out.” A glasses company serenaded subscribers with a message that they “only have eyes for you.”

Giftware retailer Uncommon Goods went one step further and even included a sneaky allusion to Valentine’s Day in their footer copy; “Email’s broken-hearted? View in a browser.”
All you need is love, and a credit card


Image by Felipe Galvan on Unsplash
We all know that Valentine’s Day means big bucks, with approximately $18.9 billion spent each year for the holiday.

Get your slice of this love pie by including special offers and promos in your email marketing.

For example, Birchbox offered subscribers a range of romantic fragrances, while Sesame capitalized on the unorganized lovebirds with last-minute deals on their gift sets.

However you’re planning on celebrating Valentine’s Day tomorrow, whether it’s with gifts or pizza and movies, remember to treat yo’self and the ones you love!

#### Why You Don’t Want to Maintain In-House Email Creation Platforms
Now, as you’ve read the title of this blog post, you’re probably aware that we’re about to make a strong case for buying. We are a third-party creation platform after all, so we’re a little biased. But we also understand exactly why building a program can sound so appealing! So before we dig into any big issues, let’s get a sense of the objective pros and cons of each route.
The Build Argument
Building an in-house email creation platform can be appealing for a variety of reasons. You’ll have ultimate control over design and functionality, and can utilize the expertise of the engineers that already work for your company or a hired dev shop or agency to build the platform exactly as you need it (today). However, it’s also important to keep the possible points of failure in mind as you decide.
Potential failure points:

 	Never-ending platform support needed to keep the platform live and working at the simplest level
 	Constantly being reactive to industry updates (such as different email clients changing their rendering rules), and a growing list of feature requests from your internal users/customers
 	Organizational challenges around how to structure your development resources to keep up with the nonstop asks from the wider organization

As other external programs begin to offer solutions that appeal to your users, you’ll be pressed to build more and more tools that become essential in the marketplace. Because of all the work and budget this requires, internal systems begin to pale in comparison to external options.
Long-term cost
Ultimately the true long-term cost and burden can prove to be a significant obstacle when it comes to building, maintaining, and updating internally developed software.

 	Sunk cost traps -- teams are likely to follow through with an activity because of the time or money already invested, despite the fact that they continue to lose time and money in the process.
 	Internal battles often occur between Marketing and IT as costs grow and the ongoing line item in the budget for the platform’s support only increases
 	In 2012, McKinsey and the BT Centre for Major Programme Management at the University of Oxford found that about 5,400 IT projects had run over budget a total of $66 billion

The Buy Argument
ThomasNet President Mark Holst-Knudsen told a 2014 CIO Symposium at MIT, “Really, you shouldn’t build anything that’s available off the shelf because it’s not a source of competitive advantage if everybody else can avail themselves of it. The only scenario where you should build is if it’s your core technology — the core source of your competitive differentiation and competitive advantage.” This certainly still rings true and holds up in today’s tech landscape.
What to look for in a platform
When you buy software, especially hosted software (SaaS) that many internal users will actively use, it is important to conduct a thorough evaluation of both the company and the product.

 	Vendor Stability -- It doesn’t matter the features that are available today if the vendor might not be in business tomorrow. To get a proper sense of their stability, look at an organization’s investors and financing history, existing customers (are they large, established companies, or SMBs that may be on less stable financial footing?), current company headcount, and their current and projected rate of growth.
 	Success and Support -- What does the vendor offer in terms of helping you become successful with the software? Do they have dedicated customer success personnel? Support offered via phone and email? Onsite or virtual training? Documentation? While the hope is always that an integration happens smoothly and easily, ensure that they have plenty of onboarding support available in case of any snags along the road.
 	Current Functionality -- Key features of an email creation platform include: user administration (and authentication via SSO if needed) and permissioning, audit logs, the ability for an admin to create email modules or templates on their own, ability to maintain overall brand governance, integrations into adjacent platforms like ESPs/image DAMs/workflow tools, a simple WYSIWYG end-user interface,automatic appending of analytics parameters, and review/commenting/approvals within the platform. Ask about the upcoming roadmap to hear what will soon be available within the platform and make sure all of your email needs will be covered.

Conclusion

When it comes to the constant build vs. buy debate, our positioning is clear: Trust the experts. Buy a third-party platform that will do everything to work for you and make your email creation process easier, so you have one less major headache to worry about. Your teams will be able to perform their jobs more efficiently and effectively, and your email marketing operation will be as seamless as ever.

About Stensul

Stensul’s email generation platform transforms how you and your team build emails: with stensul, any marketer - no matter their technical skills - can easily build on-brand, error-proof emails. Think of us as a CMS built specifically for email.

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Schedule a demo with stensul to learn more about how we can immediately deliver value for your specific organization.

#### Why you need a marketing creation platform
“Why do I need a marketing creation platform if my organization already has a builder in our ESP/MAP for emails and landing pages?”
If you've ever asked yourself that question, good for you. It suggests that you might be wondering if your marketing creation process isn’t all it should be, that it’s not as efficient as you need it to be. This post will help you answer that question and offer a way to turn your current process to produce emails and landing pages from complicated, time-sucking, and all too frustrating into easy and efficient.

Let’s start by looking at the people involved in your organization’s process to create marketing assets.

There’s an excellent chance you have some skilled people handling the building of emails and landing pages in your ESP/MAP. And that makes total sense. They know your deployment platform inside and out. They understand handling sensitive data in that platform, like personally identifiable information (PII). They also know how to add content to templates without breaking code and what your company’s brand guidelines call for to ensure full compliance, including regulatory requirements.
Manage the people in your process easily
There’s another group of people involved, the marketing, design, and copy folks. This group will typically take one of two steps.

Young freelance workers communicating while working on a digital tablet in the office.

They’ll either send a creative brief to a design team to create a layout that goes to a production team or send a technical brief directly to a production team. 

The production team then copy-pastes the content from the design file or directly from the technical brief into templates in the ESP/MAP. With that, a review and edit process kicks in, with lots of back and forth. 

This process is usually managed with Microsoft Word or Google Docs, a spreadsheet like Excel or Sheets, and the design team uses a tool like Figma and a workflow platform to track all the steps. That all seems complicated, filled with the potential for errors—because it is.

It would not be surprising if you did not want to let the marketers or designers into your deployment platform. After all, they do not have the skills nor the experience of the technical members of your team. 

The reasons for keeping them out are clear. There is data in the platform they shouldn’t touch. And there are templates they don’t know how to update without breaking the fragile HTML code those digital frameworks contain. 

Given this situation, what typically happens is your skilled people get drawn into copy-pasting content and making little edits on behalf of the marketers, designers, and copywriters. These highly capable individuals end up changing periods into commas instead of spending time finding ways to improve the performance of your operation, particularly your martech ecosystem.

Keeping with that thought, the marketers and the others who know the content end up waiting for the skilled producers to create the email or landing page, hoping they see what they want. The probability is high that it won’t reflect what they envisioned. That means the back-and-forth dance continues, sucking up enormous amounts of time to get all aspects of the particular marketing asset perfect.
Meet SLAs and more easily
A seemingly endless loop of corrections means you won't meet SLAs, will miss launch dates, and will lose revenue opportunities, among other matters of consequence. Plus, your overall marketing program suffers because both sides of this creation equation cannot attain their full potential. That happens when you use the builder in your ESP/MAP instead of a marketing creation platform.
Benefit from a process that’s risk-free
A marketing creation platform allows marketers, designers, and copywriters to add their content without risk. There's no risk because the platform:

 	Has brand, rendering, and compliance guardrails in place
 	Can enforce workflows before anyone can export any code 
 	Contains no PII

 	Prevents builders from send an email because an operations team is still doing a final check and hitting send. It can also removed the ability to even export HTML to the ESP from some users.

 

If your design team uses a design tool like Figma, they can build right in the marketing creation platform. Once the build is done, there is no need for production work. The marketing creation platform outputs the HTML directly to the ESP/MAP for a final check and deployment.

If your marketers send their briefs to the operations team to move into templates, they can now input the content directly into the marketing creation platform and see exactly what it looks like.

Remember that not all marketers need to do so when you have a marketing creation platform. Some can still submit a brief but can now make edits within guardrails without going back-and-forth with a production team. And more advanced marketers can build where others still submit a brief to start. 

With a marketing creation platform, your skilled team members who’ve been tied up producing emails and landing pages now get to spend time on things they like to do and make the best use of their capabilities.

The back-and-forth that comes with content creation and reviews is eliminated, removing the risk of missing deadlines due to approval bottlenecks.

Instead of depending on the foibles of humans to keep a process moving efficiently, you can leverage easy-to-use, effective technology with a marketing creation platform. 

A marketing creation platform removes the need to wait till the end to see what the email or landing page will look like. Plus, those who know their way around your deployment platform can focus their time on more strategic matters that help drive operational performance and business results.

When dependent upon an ESP/MAP builder, your core marketing operations team (MOPs) is heavily relied upon to ensure emails follow brand guidelines. They must oversee a lengthy and frustrating QA process to ensure emails render correctly. Any changes to templates or content elements will require their abilities. Lastly, although ESPs/MAPs may have builders, none allow for efficient creation processes because they rely on highly skilled people. 

To learn more about how a marketing creation platform can transform your process from one that's too complex, takes too much time, and is fraught with risk, download the Stensul eBook, How building emails in ESPs/MAPs limits your marketing success.

#### Why you need predictive lead scoring software
Lead scoring is revolutionizing lead msanagement. Sales and marketing teams that take advantage of lead management close more deals and are more likely to reach out to the prospects that are most likely to respond favorably. How can you take advantage of the benefits of lead scoring software? 
What is lead scoring software?
The best lead scoring software can save your sales team time. This kind of marketing automation can streamline the sales process for marketing teams, resulting in more qualified leads and improving the success of sales teams. Lead scoring software takes leads from all sorts of sources and analyzes them. 

This process enables lead management that ranks leads from most likely to result in successful sales to least likely, enabling your sales team to nurture leads with the highest lead quality. Good lead scoring software also may recommend sales and marketing teams use a particular type of communication or marketing language to appeal to particular leads. 

This kind of predictive lead scoring differs from traditional lead scoring or rules-based lead scoring, which assign numerical values based on information you have entered. Predictive lead scoring software relies on machine learning and algorithms to produce more effective lead management than traditional marketing automation software. 


What does quality predictive lead scoring have to offer?
Different lead scoring software offers different lead scoring solutions, some of which are better than others. When determining the scoring system that will lead to the most sales opportunities for your team, it is important to consider the options available. Here are some things to look for:

 	Lead generation—You want lead scoring that offers a lot of data points from prospects most likely to respond to your sales outreach.
 	Manage leads—The lead scoring software you choose should give you the option to manage leads through a variety of channels like web forms and email, and keep leads stored in a database where you can easily  access them.
 	Lead qualification—You want to ensure that only the best leads make it through to the sales pipeline, at least at the top of the list, so you need software that can comb through various lead characteristics to result in the best leads for your teams.
 	Based on a range of criteria—Look for a lead score derived from a wide variety of information, including professions, industry, geography, and more.
 	Lead analysis—For a marketing automation platform to work well for your team, it needs to generate several different analysis tools and reports all in one tool to analyze the marketing process effectively.
 	Integration—How well does the marketing automation software you choose work with other types of systems? The software will need to work with other marketing and sales CRM tools, including HubSpot CRM, Zoho CRM, and many others. Your lead scoring software needs to generate information from these sources and then allow your marketing and sales teams to access all the relevant information they need.
 	Works on a sales cloud—Unless you have a very large business with plenty of space to host software, you will likely want lead scoring software that exists within a sales cloud. This cloud gives you access to multiple tools without needing to host hardware or resolve annoying CRM issues on your own. 


Why choose predictive scoring over rules-based scoring?
Rules-based scoring was the new and exciting feature in the sales process portion of marketing automation only a few years ago, so why has predictive lead scoring software displaced it? There are a couple of key reasons you should switch your marketing qualified leads over to a predictive model: time and oversight.

Time
Before predictive lead scoring, marketing automation systems had to be programmed manually by team members inputting behavioral data and other relevant content. Needless to say, this process consumed a lot of time. The best lead scoring software uses machine learning to create an easy-to-use CRM that generates more helpful information using artificial intelligence while taking less time.
Oversight
Because the lead score can only be as good as the marketing database it is put into it, traditional lead scoring often had important oversights. If oversights were not resolved, it could cause disastrous ramifications, especially for teams that do not have the time or know-how to input information as effectively as necessary. 

By contrast, predictive lead scoring software that uses machine learning to build lead management is more likely to use customer records and behavioral signals effectively to create more leads and choose the right leads to suggest to sales teams. 
Choose the best lead scoring software for your needs
Lead scoring is an essential tool for your sales and marketing teams. If you are using an old-fashioned lead management form, it is time to switch over to predictive scoring. By choosing an easy-to-use CRM that relies on artificial intelligence to build highly effective predictive models, you can dramatically increase the effectiveness of your sales efforts.

Popular lead scoring software like that from Marketo (acquired by Adobe), Eloqua (acquired by Oracle), and Salesforce Marketing Cloud can truly enhance your business’ bottom line. But what’s the overall best option? Using collaborative software like Stensul simplifies the email creation process, for starters. By creating more effective emails faster, you’ll reduce back-and-forth and see the results of A/B tests and other optimizations more often. Locked into a large MAP vendor platform? No problem. Stensul lets you create emails 90% faster by creating Marketo-ready emails with a native integration.

Email marketing doesn’t have to be a siloed mess. After all, email has the highest conversion rates of any marketing channel. Let your marketing team’s design, copy, and demand gen abilities shine with predictive lead scoring and an email creation tool like Stensul. Integrating with major ESPs/MAPs and workflows, content libraries, dynamic content, and messaging platforms? No problem. Discover what makes Stensul the optimal software for email marketing.

#### Why you need to create emails that are ADA-compliant
There are accessibility requirements your marketing emails must meet. Not only is it an important aspect of laws on the books in the United States and Canada, but you’re leaving dollars on the table if your emails are incomprehensible to any portion of your intended audience.

Because using email as a marketing channel continues to grow, it might be useful for you to review Americans with Disabilities Act (ADA) requirements while considering the larger business impact they have. ‍
An overview of ADA requirements‍
The ADA and the similar Access Canada Act declared that companies must be ADA-compliant but without specific, clear guidelines. The Web Content Accessibility Guidelines (WCAG) removed any questions by stating what the ADA means, declaring that in emails, companies must:

 	Maintain a logical reading order
 	Use heading elements in code
 	Include sufficient contrast between text and background colors
 	Provide text alternatives for images
 	Feature meaningful link text
 	Keep code concise
 	Use a descriptive subject line

If you are involved in marketing email creation, it's useful to understand the legal ADA requirements. The aim of the ADA requirements is not to place some kind of bureaucratic burden on you but to make emails easier for people with disabilities to take in your email message. For example, think in terms of the contrast between your text and background, and whether the tables your email template uses would read correctly on tablets or other mobile devices.

Sacrificing ease of accessing information for stylistic preferences just won’t cut it. Given you can be fined $75,000 for just your first compliance failure, the monetary risk of ignoring these laws is simply not worth it.

Remember to use semantic code when building your emails to provide enough space around your text, and use colors that aren’t too similar or muted for the benefit of color-blind folks.

In time, complying with ADA requirements will become rather intuitive when you take a step back and think about who and why they are actually helping.
A shared benefit‍
According to the World Bank, 15% of the globe’s population has a disability. A common misconception is that all disabilities are easy to outwardly identify, but plenty of the screen-related disabilities that accessibility requirements address are initially indiscernible.

The World Health Organization reported that 2.2 billion people globally have impaired vision, and that number is expected to grow as the world's population ages.

It’s important to remember that there are varying degrees of accessibility needs. Some members of your audience might be 100% blind, while others have different levels of vision impairment that can’t be reversed with corrective lenses (for instance, color blindness). When aspects of your email aren't ADA-compliant, that's a massive pain for a large segment of your audience and a pain point for your business—you're only reaching a portion of your intended audience. By making certain your emails are ADA compliant you're benefiting both those individuals and your organization‍
Accessibility and good design is possible‍
There is no reason to think that ADA-compliant emails will be design horrors. Design that makes an impact and design that accommodates those with impaired vision are not mutually exclusive. To learn more about how to blend good email design with ADA compliance, download the Stensul eBook, 9 steps to creating emails that look great and perform better.

Along with designing good-looking emails, be sure to create a plain text version. One growing reason to do so is to allow those with limited vision to have their smart speakers read your email. Smart speakers like Amazon Alexa and Google Home are routinely used by about 91 million people in the U.S. Asking a smart speaker to read an email is becoming an increasingly normal occurrence, increasing the need for accessibility protocols in more of your audience’s content. If you don’t have a plain text version of your email, for example, Alexa won’t be able to read it out loud because smart speakers can’t read text that’s burned into images.

Besides risking losing thousands of dollars and clicks by ignoring ADA requirements, you’re effectively abandoning a larger percentage of your audience than you may realize. Chances are accessibility protocols will only continue to increase and become more inclusive, so it’s in everyone’s benefit to stay on top of these changes.

#### Why You Need to Pay Attention to the Sexy Subject of Email Compliance
As most enterprise email marketers know, compliance is something that has always loomed in the background, and is a critical component of any email you send.

It’s easy to think of the email footer as your catch-all for legal compliance but are you overlooking some major considerations?

In this piece, we’ll cover the key regulations and rules that dominate email marketing across the United States and Canada. Tomorrow, we’ll be diving into Europe’s new GDPR law!
CAN-SPAM: What is it and what does it mean for you? 


Image by Pau Casals on Unsplash
The CAN-SPAM Act (officially known as the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) is a U.S. law that governs commercial email and commercial messages.

As HubSpot put it: “That's right, they looped us in with pornographers.”

CAN-SPAM sets the rules for commercial emails, gives recipients the right to stop a business from emailing them, and details the punishments for those businesses or entities that fail to comply.

It was introduced to protect consumers from unsolicited emails from businesses, whether they’re bulk spam emails or commercial emails.

According to the Federal Trade Commission: “It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.”

And you should comply, since the punishments can quickly add up. Under CAN-SPAM, each separate email that doesn’t comply with the law can warrant penalties of up to $41,484.

Thankfully, the rules are clear cut:

 	Identify your business in the header of your email i.e. the “from,” “reply to” and “routing information”
 	Subject lines should be clear and accurately depict the content of the email
 	Each business email should include language that states that it’s an ad e.g. “This advertisement was sent by (your business)” at the bottom of the email
 	Each email must include your valid physical postal address, this is normally placed in the footer
 	Unsubscribing or opting out of your emails should be easy, include an unsubscribe link in the footer of each email
 	Quickly remove those who wish to opt out from your email lists, if it doesn’t already happen automatically
 	If you’re using a third party or external agency to manage your email marketing, you still need to stay on top of them (as you’ll both be held legally responsible for any violations)

Once you’ve created email templates that follow these rules, make sure all your business units are using them. You don’t want one business unit to mistakenly violate CAN-SPAM, leaving your company open to hefty legal fines. Check out some solutions below if you’re not sure where to start.
CASL: What do you need to know? 


Image by Ryan on Unsplash
Do you communicate with Canadian consumers? Then you’ll need to understand CASL, officially known as the Canadian Anti-Spam Law.

Introduced in 2014, CASL covers any commercial electronic message sent from or to Canadian computers and devices. This includes emails, texts, instant messages, and social media communications.

CASL is much stricter than CAN-SPAM. It requires businesses to get explicit consent from a recipient before sending them an email.

Each recipient has to manually opt in and you must disclose what they’re signing up for (e.g. to receive a newsletter), your information (i.e. your business name, mailing address, and a contact phone number or email address), and that they can withdraw their content at any time.

“Implied” consent is permitted in three situations:

 	You have an active business relationship with the recipient (e.g. they bought a product from you in the past two years)
 	You’re a registered charity or political organization and the recipient has donated to, volunteered for, or attended a meeting with your organization
 	You’re sending a message to someone who conspicuously published their electronic contact information or voluntarily disclosed it to you without stating that they don’t want to receive communications from you

Once consent has been given and you’ve built your email list, it’s time to start sending out those emails! Keep in mind, you must include three main elements in each email:

 	Identify your business as the sender of the email, including any third parties that you’re sending it on behalf of
 	Contact information so any recipient can easily reach out to you
 	An unsubscribe link

Follow these rules to the letter and you’ll avoid some crippling Canadian charges, which could reach up to $781,311 in administrative penalties, up to $7.8 million in fees, and potential criminal sanctions.
How can you comply with these regulations?


Image by rawpixel on Unsplash
All of these regulations may seem overwhelming but there’s some simple steps you can take to ensure you comply.

Firstly, establish a compliance team (if you don’t already have one) and make sure the entire marketing team is involved and informed.

Review your current email marketing templates and compare them to all the regulations required under CAN-SPAM and CASL (if you’re communicating with our lovely northern neighbors).

Audit your current email lists and ensure that any Canadian consumers have given either explicit consent or implied consent (and keep a record).

Implement strict internal rules for building emails and communicating with customers. Stensul’s platform allows you to standardize footers to ensure all the required legal information is included in every email.

With your unique email designs and brand guidelines pre-configured into the stensul platform, any authorized user can utilize our uncomplicated and error-proof interface to craft original, legally compliant emails in minutes, without having to rely on designers or developers.

Get your personalized demo today to ensure your email campaigns stay on the right side of these regulations.

 

Disclaimer: This article is provided as a resource, it doesn’t constitute legal guidance. Contact your attorney for legal advice on how to interpret CAN-SPAM and CASL.

 

#### Why you need to rethink using design-to-code or templates and modules email creation workflows
We’re more than two decades into the 21st century, but design-to-code and templates and modules are the two most commonly used email creation workflows. These methods were developed just as the web was coming into its own. Not just before the cloud but more important, before collaboration became commonplace, courtesy of things like Google’s G Suite.

What makes this situation all the more remarkable is the world has, as Satya Nadella, Microsoft’s CEO, recently observed, experienced “Two years of digital transformation in just two months.” Yet email creation is still stuck in a time when grunge style was fashionable.

These two approaches to email creation are too difficult, too unreliable, too unpredictable, and take far too much time. In a recent analysis of email production cycles at companies across several industry sectors, Stensul found it often took days or weeks to complete an individual email request.

Even with it taking a long time to produce an email, demand for this digital marketing channel shows no signs of diminishing. That’s because once produced, an email is uniquely able to generate revenue, deliver ROI, and retain customers. And that means the need to find more efficiency and agility in your email production has never been greater.

In a careful examination of the design-to-code and template and modules email creation workflows, Stensul found they’re still very much 1990s methods—an assortment of single-purpose tools used by specialists to perform their tasks in the creation workflow. No tool and no person involved in either process is really connected. This approach results in it taking lots of time to complete single email requests. Errors also abound that contribute to further delays, and the output is often of less quality than creators had hoped for.
Design-to-code: dependent on developers
The design-to-code workflow requires each email to be hand-coded. Doing so takes a lot of time and effort on the part of the developers, and once they have completed the coding, their work isn’t done. If something is found during the approval process that needs to be changed, it has to go back to the developer to be fixed—even if it’s only changing a comma to a period. Then if something unexpected appears during QA, the email returns to the developer to be adjusted before going back again for approval and QA.

In large part because of the dependence on developers as well as all that back-and-forth, the design-to-code workflow can’t scale. In addition to being prone to bottlenecks, the absence of automation limits users' ability to produce more emails in a short, predictable time frame.
Templates and modules: error-prone
The templates and modules email creation workflow is somewhat more time-efficient than design-to-code. This workflow has email requesters pulling templates or modules from a company repository. Using these frameworks makes the basic building of the email 30% to 50% faster than design-to-code. It’s still dependent on developers, however, only in a different way.

The templates selected may include superseded branding or out-of-date regulatory statements. To correct such things, developers have to get involved. In addition, the code in the templates can get broken and need to go back to developers for repair.

It’s worth noting that emails created in this manner can be completed in one to two weeks, versus the two to three weeks when using design-to-code. But if the issues and errors mount up, whatever time advantage might exist with the templates and modules workflow is quickly lost.
Why you should rethink email creation
Design-to-code and templates and modules are both workflows born in the 1990s. Email volume then wasn’t close to what it is now. Plus, the way many companies operate now is very different from that era. Today, more and more organizations work in a decentralized model where people who need something done often do it on their own.

The amount of emails companies need to create now and in the days ahead—quickly and with quality results—will only continue to increase. The need to reduce dependence on developers—and the value of having them spend their time on higher-value work than fixing broken code in a template—can spell the difference between a marketing operation being efficient and something far less.
How to optimize workflow with an email creation platform
To increase the number of emails your organization creates per month by more than 150%, create them in four hours instead of five to ten days, and have them all be on-brand and responsive, you need to move away from a design-to-code workflow by adding an email creation platform to your marketing technology stack. And to cut the email build time in a templates and modules workflow 5x, with 4x fewer touchpoints, you also need to add an email creation platform to your marketing technology stack.

An email creation platform brings together all involved in the process in a highly connected, collaborative, automation-aided workflow. Individuals without any coding experience can produce effective emails in little time. And there’s no need to worry about compliance or technical quality. It’s all handled by the platform. Because the process takes far less time, there’s now more time available to analyze data, develop communications strategies, and test for ways to achieve better outcomes. Oh yes, and developers will spend more of their time engaged in higher-value work, too.

To learn more about how and why an email creation platform does away with the deficiencies of the design-to-code and templates and modules workflows, download the Stensul eBook, How to optimize the two most commonly used email creation workflows.

And to learn more about what an email creation platform is and does, download the Stensul eBook, An Introduction to email creation platforms.

#### Why You Shouldn't Fear Change in Email Marketing
“If you don’t like change, you’ll like irrelevance even less.” These words were uttered by Eric Shinseki, the seventh United States Secretary of Veterans Affairs and a retired four-star U.S. Army general.

As the first Asian-American Secretary of Veterans Affairs, Eric understands the vital importance of strategic, forward-thinking change.

In the world of email marketing, change has come at a dizzying rate. Often fueled by technology, email marketers are struggling to invest in the right tools while dealing with burgeoning workloads and responsibilities.

But change isn’t something to fear. When approached strategically, change management and progress can help you hit your goals and better communicate with consumers. Here’s why you need to invest in change.‍
The arguments for change 


Image by Kat Yukawa on Unsplash
Your competitors are continuously changing, and you need to keep up.

We live in a perpetual technological arms race. The better your competitor can do things, the more you’ll need to evolve to meet that standard.

Being the first to adopt change gives you an obvious competitive advantage, allowing you to set those standards and lead your industry.

Adopting new technologies or processes that ensure you spend less time on manual work and building emails is a critical first step. Once that time is freed up, you can focus on value-add, strategic work that helps you reach those goals you need to hit.

Getting away from that busy work could also lead to improved work fulfillment and general happiness. Improving processes and your day-to-day work life starts with change, and effective change management, so there’s no better time to start than today.
How to streamline your change management 


Image by sydney Rae on Unsplash
Before making any change, you need to understand your processes and operations inside and out. You need to know who’s doing what, how long things take, what’s being created, and you need to take an inventory of what you already have.

Once you’ve done that, you can evaluate the solutions available and determine which tools would lead to the most efficiencies.

After the final evaluation process, it’s important to sit down with all stakeholders involved and work out a phased rollout of these new tools.

As part of this rollout, all parties should be included in continual training and performance tracking, ensuring that everybody understands how to use the tools and sees the accompanying results.

Determining what success looks like and tracking goals early on will help your team to accurately monitor and measure the success of the rollout and its effectiveness.

While making any change may seem daunting at first, it’s a critical component of any successful business, particularly in the fast-moving space of email marketing.

Chat with us today if you’d like to learn more about the future of change management in email marketing.

#### Will Mobile Kill the Email Marketing Star?
On August 1, 1981 the iconic channel MTV was launched, and its first video was the aptly chosen hit, “Video Killed the Radio Star.”

Since then, technology has evolved at a staggering rate, with many tools, systems, and products becoming redundant in its wake.

A large driver of this change has been the smartphone, and the reliance on mobile devices and apps that now influences everything we do.

As a result, marketers have turned to mobile marketing and push notifications to reach today’s consumers, leading some experts to suggest that mobile could replace email marketing in the future.

Is email marketing set to become the next radio, surpassed by a newer, shinier technology? Or will it always hold a critical place in the marketer’s toolkit? 
How prevalent is mobile today?


Image by Emily Rudolph on Unsplash
First, let’s examine the popularity of mobile marketing and whether it’s really ready to topple the behemoth that is email marketing.

Currently, 98% of U.S. consumers own a mobile device and 86% access one or more of their email accounts via a mobile device.

Additionally, mobile accounted for 57% of U.S. digital ad spend in 2017 (a 36% increase from 2016).

So it’s a universally adopted technology, we’re already accessing emails on mobile devices, and brands are putting their money on mobile, does email marketing stand a chance?
Mobile vs. email: The next big battle? 


Image by Jon Tyson on Unsplash
The short answer? You betcha.

A 2018 survey found that 50% of U.S. consumers prefer to hear from brands via email, easily outranking other channels like social media (7%), mobile apps (7%), text messaging (7%), and chatbots (3%).

This flies in the face of arguments that mobile push notifications will eventually replace email marketing. Mobile push notifications are messages that you’re asked to opt into after downloading an app. They’re usually personalized, location-based, or triggered by an action.

Dan Gudema, CTO of Pre-Dating Speed Dating and founder of StartupPOP, believes that push notifications will grow faster than email and text when it comes to marketing to existing customers.

“Eventually people get smart enough to know that push notifications are safer with their data. Email and text have seen their day in the sun. They’re going to be around, but marketing to email and text is not going to get any better for marketers.”

And he has a point, push notifications, by their very nature, are timely, personalized, impossible to ignore, and boast no issues with deliverability.

On the other hand, they provide a disruptive user experience and they still have to walk the fine line between communicating with consumers and pestering them with constant offers.

Deciding when and how you want to communicate with your customers is part of your overall marketing strategy, which has a place for both mobile and email marketing.

As both a communication channel and a marketing method, email isn’t going anywhere. It’s just going to have to share the spotlight with the other emerging, talented players across the marketing industry. Luckily, there’s room for everyone on stage (and screen).

Contact us at hello@stensul.com if you want to discuss your email marketing strategy, and how we can help you hit your goals.

#### Will Using an Email Creation Platform Require More Work from Our Marketers?
Marketers are all too familiar with technology that promises to save time, especially because it typically means changing a long-standing process or workflow that is supported by expert resources (such as email designers and developers), even if problems sometimes arise. This can understandably make some team members hesitant to adopt new technologies, so we decided to take a look at how much work adopting an email creation platform requires and how to get below the surface of the initial objections by truly understanding the status quo.
The secret is being able to visualize the email faster

The biggest driver of slowness in email creation processes is the fact that the requester -- i.e., the person deciding the content for an email -- is usually not the one actually producing the email assets. The requester often fills in copy in a Word or Google doc, and then submits that to another team. If you’ve ever heard or said a phrase that starts with “Well now that I see it, can we [move the button over here, shorten that paragraph, change the CTA, swap the image, etc etc]” you should immediately know what we’re talking about. Because the content was created without seeing how it would display, it’s almost guaranteed that the requestor won’t like how the content is displayed once they actually see the first proof. But if you use an email creation platform like stensul for email creation, your email requesters can actually see the email come to life in real-time as they fill in the content. WYSIWYG ftw!

Some teams have a central team use stensul for the initial email build, and then give access to the requestor to make changes. In either path, any changes the requestor wants to make can be made immediately, rather than submitting a ticket or emailing the designer, developer or agency and waiting 1, 2, 3 days for a new version. The inputs an email creator would put into stensul are the exact same things that they would put into a copy doc or a brief. When you calculate all the back-and-forth time and headache saved because the creator can actually do those changes themselves, it’s clear that using an email creation platform requires far less work, freeing up extra time for the requester.
Choose a platform with easy integrations to your current ESP
To help save time during implementation and overall in the day-to-day creation process, choose an email creation platform that’s integrated with the ESP you already use. Stensul, for example, offers seamless integrations with leading ESPs to make it really easy for finished emails to be passed directly into the ESP so they can be deployed to your recipients. Sure, manually copying and pasting html can work, but it introduces opportunities for mistakes to happen, and adds time and work to the overall process. This is especially true if the email creators and email deployment team are far apart geographically and in different time zones. Not to mention, many Marketing Operations teams aren’t big fans of having lots of email requesters/creators in the ESP itself.
The benefits of built-in review and approvals workflows

Built-in review and approvals in an email creation platform gives members of an organization complete visibility into email assets in progress, removing any chance that local marketers would be deploying rogue emails from the ESP. The review and approval process is where an email’s wait time can skyrocket -- the back-and-forth necessary to get messages across and make changes stretches the completion timeline to weeks, rather than hours. Approvals often end up being chased down in email communications and chat messages, rather than an integrated review and approvals workflow that’s possible within one platform. The best email creation platforms let you set up multiple review and approvals workflows depending on the type of email and mailstream, rather than an unrealistic one-size-fits all approach.
Structure permissions with a multi-model system
Along with having an integrated review and approvals process within the platform, your solution should include configuration capabilities to support various models of email creation. In a centralized model, for example, high-visibility emails are made only by the central team. In a hybrid model, however, requesters are able to make some changes themselves with strict guardrails put in place by the platform. And finally in a distributed model, lower-visibility emails that require minimal design are able to be made entirely by requesters (while still approved by a central team if needed). The ability to configure role-based access with comprehensive permissions, allow for business rules, branding rules, and legal & compliance regulations means that team members will be able to use their time effectively and efficiently.
Support, Success, and Training resources will help reduce actual and perceived work
As experienced software buyers know, choosing a technology is just the beginning -- the real value comes once a team adopts and becomes proficient with the new product. When you choose an email creation platform, especially if your company is of decent size, it is imperative to understand the kind of help you’ll have from the vendor to make the relationship successful. This doesn’t just mean support via a chat or ticket system and online help center, but rather an expert team spanning support, enablement, training, and customer success to help guide you to the successful future-state that made you want to buy the technology in the first place. The more proficient your end-users are with the platform, the less it feels like work. This is why we at stensul have and continue to invest extensively in these areas, hiring talented experts who are 100% focused on making our customers successful.

So, in short, bringing on an email creation platform may seem like extra work from marketers, but when you’re able to take a holistic view of the process, it turns out there are tremendous efficiencies to be gained. We’ve seen email creation processes go from weeks to days or even hours, freeing up thousands of hours for everyone involved. What you do with that extra time is up to you.

#### Workflow costs: How invisible inefficiencies drain your marketing budget
Every inefficiency costs more than you think. The biggest threat to your ROI isn’t just media spend or underperforming creative. It’s the silent drag of outdated workflows. These hidden workflow costs stack up in missed launch windows, duplicated effort, rework cycles, and delayed revenue impact.

Marketing teams often accept this as “just the way things are,” but data from across industries tells another story:

 	2–4 week campaign creation timelines are still the norm in design-to-code processes.
 	Specialist bottlenecks cap your ability to scale.
 	Distributed, ungoverned workflows lead to brand inconsistency and errors that burn time and budget fixing.

The reality: Inefficiency is not a minor annoyance; it’s a budgetary black hole.
Where the money goes: the workflow cost breakdown
Money doesn’t just disappear into thin air (though it can feel like it at some points.) Here is where we most often see teams losing out on time, energy, and money.

 	Excessive review and approval cycles: Every unnecessary handoff or manual review step multiplies time-to-market. In some organizations, 40–60% of total creation time is spent waiting, not producing.
 	Specialist bottlenecks: Reliance on coding, design, or compliance experts for every asset slows velocity and inflates cost-per-campaign. Highly skilled resources end up doing low-value work, instead of feeding strategic growth.
 	Error-driven rework: Disconnected tools and lack of governance create off-brand or non-compliant assets. Each fix costs more in time and dollars, and late-stage errors can snowball into missed opportunities.
 	Lost revenue windows: Delayed launches mean you’re missing market opportunities and the revenue that comes with them. This is often the biggest hidden cost, yet it rarely shows up on a budget line.

Your workflow is the real ROI lever
Optimizing workflow is not about squeezing your team harder; it’s about removing friction. In the Creation Operating Model framework, workflow is the operating system that either compounds your investment or erodes it. Without modernization, even AI-powered creation will hit the same old bottlenecks.

The SPEED Framework offers a structured way to find and fix those leaks:

 	Scan your current process to see where time and resources are being lost.
 	Pinpoint bottlenecks, especially those caused by specialist dependency and manual governance.
 	Evaluate the economic impact of these inefficiencies. This isn’t hypothetical: quantify the cost of slow launches and rework.
 	Expose opportunities where automation, AI, or process redesign can save time and money.
 	Define guardrails so speed doesn’t come at the expense of brand or compliance.

How to spot efficiency in practice
This isn’t hypothetical. This is real. And when you put a more efficient workflow into practice you unlock:

 	Accelerated email creation: Drastically reduce email production timelines, shifting team efforts toward high-impact strategy.
 	Ensured brand and regulatory compliance automatically: Built-in guardrails eliminate manual reviews and streamline compliance.
 	Enhanced collaboration: Centralize feedback, approvals, and edits into a single intuitive platform.
 	Personalization at scale: Efficiently tailor content for various segments, geographies, and compliance requirements.

AI-powered creation: Lean on governance to safely use AI-led content quickly without the added risk

Enterprise teams who modernize their creation operating model see measurable results:

 	90% faster campaign creation and a 140% improvement in revenue at a large software company.
 	30x faster creation speed and 4.5x higher performance at Cisco.
 	Reduction of email build times from days to under an hour—freeing resources for strategic initiatives.

These aren’t edge cases, they’re proof that optimizing workflow can be your highest ROI initiative this year.
The call to action for marketing leaders: address workflow costs
If your campaigns are still crawling through weeks-long production cycles, your workflow is failing you. What's more, it's costing you. By addressing inefficiencies at the workflow level, you’re not just making your team faster; you’re unlocking budget, improving output quality, and enabling your team to meet market opportunities in real time.

The smartest marketing leaders know: How you create is just as important as what you create. It’s time to make workflow your competitive advantage.

Next step:

 	Help your team understand their current Creation Operating Model
 	Use the SPEED Framework to uncover where your inefficiencies are hiding and how much they’re costing you
 	Book a free Workflow Audit with our team

#### Wrestling with Email Responsiveness Issues? Keep These Mobile Tips in Mind
Email marketers can’t afford to ignore the importance of mobile responsiveness in their email campaigns anymore!

In 2018, mobile made up 46% of all email opens, while desktop opens only hit a paltry 18%.

Additionally, Litmus research found that 80% of people will delete an email if it doesn’t look good on their mobile device.

But creating emails for mobile isn’t without its challenges. What are they and how can tackle them?
What does it mean to be mobile responsive? 


Image by Nikolay Tarashchenko on Unsplash
First off, a big issue that many email marketers face is that they don’t understand what mobile responsive actually means.

Often confused with mobile-optimized emails (which are built mobile first, meaning they work best on mobile devices, not PCs), mobile-responsive emails are built and designed to transition between mobiles, tablets, and PCs seamlessly.

This means that they automatically resize and adjust email components based on the device that’s viewing the email.
How can you create mobile-responsive emails? 


Image by rawpixel on Unsplash
If you’re not using an email generation platform to automatically generate mobile-responsive emails, here are a few tips to keep in mind.

When building emails manually, stick to a single column layout. Most mobile devices will display the contents of your email in a single column, so this means there’s going to be less shifting when translating your PC email to a mobile device.

Your email won’t have to rearrange its elements when viewed on a mobile, all you’ll have to do is make sure the elements’ widths reduce to match each device size.

Remember, you’ll have to add some code to manually adjust the size of images and fonts as well.

A good rule of thumb for any email is to place your call-to-action (CTA) above the fold. This means that it’s near the top of the email, sopeople viewing on mobile won’t have to scroll down to see it.

Another way to give mobile audiences a better experience is to include bright, large CTA buttons. Multiple hyperlinks, small CTA buttons, or image CTA buttons are hard to click on a mobile device and may dissuade recipients from taking the desired action.

And of course, don't forget to test your email to make sure it renders correctly across the various email clients and devices that it could be opened on.

If this seems like a lot of work to get one mobile-responsive email, you’re right, it is.

Want to generate mobile-responsive emails in minutes? We'd love to show you how our platform can help.

#### Your A-Z Guide of Essential Email Marketing Terms
Whether you’re an experienced email marketer or a newbie to this complex world, there’s always more to learn. As an industry, email marketing is constantly evolving to meet customer expectations and needs.

Make sure you’re not left behind, check out our list of essential email marketing terms below.

Above the fold: The top section of an email—your readers can see it without any scrolling needed! Originally coined in newsrooms, you should be putting your most important message in this section.

A/B testing: This is everything to an email marketer—test, test, and test again. If you’re sending an email to your customers, segment (see segmentation below) your list and test the email with different subject lines, images, headings, copy, or creative. This is a good way to see what your customers respond to so your emails convert!

Alt-text: Alt-text (also known as the alt tag) is a word or phrase that’s inserted in your email’s code as an attribute of an image to let search engines know the contents of the image. If something goes wrong in your email and an image doesn’t load (just saying, that wouldn’t happen with stensul), this is also the text that appears in the image box.

API: This stands for Application Program Interface and it’s how one program accesses another program to transfer data. For example, stensul uses an API to send your perfectly designed and coded emails to your ESP.

Bounce rate: This is the number of hard or soft bounces your email gets upon delivery, divided by the number of people you sent it to. A hard bounce is when you send an email to an invalid, closed, or nonexistent email account. A soft bounce is when you send an email to a live address but it’s turned away before it gets delivered. This is often due to a temporary problem like their server is down or the recipient’s mailbox is over quota.

Brand compliant: An email that conforms to your brand and company guidelines. As in, you’re using the right colors, logos, and fonts—all that good stuff!

CASL: The Canadian Anti-Spam Law, or CASL, is known for being one of the toughest laws of its kind. It’s main requirement is that Canadian or global companies that send emails within Canada must receive consent from all recipients before sending emails.

CAN-SPAM: The CAN-SPAM Act is a U.S. law that dictates the rules for commercial emails, allows recipients the right to opt out of emails, and provides strict punishments for violators.

Conversion rate: Ready to measure the success of your email campaign? This rate gives you a metric for the effectiveness of your campaign. For example, the number of people who clicked on a link in your email and bought your product.

CTA: The call to action is the plug or “sell” in your email that lets your recipients know what you want them to do, whether it’s schedule a demo, buy a product, or read an eBook.

CTR: The click-through rate is the percentage of people who clicked on a link within your email divided by the number of people who opened it.

Deliverability: This refers to the likelihood that your email will be successfully delivered to your intended recipients, rather than mistakenly blocked by ISPs and spam filters.

Design compliant: Similar to brand compliant, this email will follow your brand’s specific design guidelines around colors, images, graphics, and other visual elements. Don’t cross the designers!

Double opt-in: Double opt-in is the recommended process for subscribing email recipients to your email list. How does it work? Well, once a recipient has signed up to receive news or product updates from you, they’ll get a confirmation email asking them to verify that they want to receive emails from your brand.

Dynamic content: This is a section within your email that changes its content based on the user receiving the email. This is usually determined by preferences or data that a user has already provided to you, like past purchases, location, interests, etc.

ESP: This stands for Email Service Provider, a company that offers email marketing automation and bulk email services. Stensul is ESP agnostic, which means we can build perfectly coded and designed emails for any ESP on the market.

Footer: The section at the bottom of your email, usually contains all the fun (but very necessary) legal information like your company name, address, contact info, and unsubscribe or opt-out links.

Legal compliance: This means your email conforms to a diverse range of legal regulations (like having all the above footer info!).

Mobile optimized: Congratulations,your email was built for mobile devices, which is important considering a whopping 46% of all email opens are on mobile.

Mobile responsive: You’re one of the lucky ones, mobile responsive emails are the bees knees of the email marketing world, cleverly adapting their design and layout depending on the device that’s viewing them. Check out stensul’s Grubhub case study to see how important mobile responsive emails are!

Nurturing: The process of sending a scheduled series of emails to a potential customer to spark their interest, create engagement, move them through the buying stages, and lead them to an action.

Open rate: In addition to the click-through rate, this is one of the key metrics of an email campaign’s success. The open rate is the percentage of people who opened your email.

Opt-out: This approach to email lists may not be recommended, as it involves brands adding recipients to email lists until they specifically ask to be unsubscribed. In some cases, this may be illegal.

Plaintext version: Let’s get a little techy for a second. A plaintext version of an email is a non-HTML version that’s only shown to people who opened the email on a device that doesn’t support HTML.

Pre-text: This is the text that sits above the header and is viewable in a mobile device’s inbox.

Seed list: These are email addresses that are placed on a list to gauge what emails are being sent to that list, track the deliverability rate, or see how emails appear in an inbox. For internal emails, you may put a senior executive on a seed list so they can track your email output.

Segmentation: Want to get more targeted with your email sends? Segmenting your list is a great way to send more customized messages. To do this, divide your email list into various sub-groups, determined by a range of attributes, like demographic, age, location, purchase history, or open history.

Subject line: This is the copy you see next to a sender’s name in your inbox. It gives you a little taste of what the email is about. For email marketers, the subject line is essential, as it needs to entice recipients to open the email.

Suppression list: Legally required by CAN-SPAM, this list includes any recipients who have opted out of your emails or notified other mailers that they don’t want to receive mailings from your company.

Tags: These clever tags (also known as tokens), such as [FIRSTNAME], allow you to personalize your emails in bulk email sends. This means you’re starting your beautifully designed emails with a nice “Hi Alex” or “Hi Hayley,” instead of the generic “Hello” or “Hi there.”

Transactional emails: These are emails that are sent after a specific action, like confirmation emails or receipts.

Triggered emails: The beauty of automation! Triggered emails are pre-programmed to send automatically on certain dates, like birthdays or anniversaries.

WYSIWYG: “What you see is what you get” email editors (also used in website editors) allow the user to edit an email visually, rather than editing the code directly.

That’s just a few of the essential email marketing terms you’ve probably already stumbled across. If you think we’ve missed any, or just want to chat about the cool world of email marketing, get in touch at hello@stensul.com.

#### Your AI marketing strategy is just a draft strategy
AI has quickly become embedded in enterprise marketing workflows.

Copy is generated in seconds. Variations multiply effortlessly. Campaign ideas move from brief to first draft faster than ever before.

On the surface, this looks like acceleration. But in many organizations, only one part of the process has truly changed: the draft.

And drafting was rarely the core constraint.
Where enterprise marketing campaigns actually slow down
For most enterprise teams, friction doesn’t originate during the outline. It emerges later:

 	During brand review
 	During legal and compliance validation
 	During formatting and rendering adjustments
 	During cross-functional approvals
 	During last-minute changes driven by risk concerns


These stages are not incidental. They are structural. They exist because enterprise marketing must protect brand equity, regulatory standards, and operational precision at scale.

AI can generate language and layout options at remarkable speed. It doesn’t resolve the coordination, governance, and oversight required to move that content safely to market.
The illusion of progress
When organizations focus their AI efforts on generation alone, they often measure success by:

 	Time to first draft
 	Number of content variations produced
 	Reduction in manual writing time 

With AI, those metrics can improve dramatically. Yet time to an approved, compliant, and deployable campaign may remain unchanged. In many cases, it extends.

More drafts create more material to review. More variation introduces more surface area for risk.  More output requires more oversight.

The result is not faster campaigns. It’s simply faster drafting.
The AI cleanup pattern
As AI increases draft volume, the system begins to absorb the output. 

Every new variation still needs to pass through brand review. Regulatory language still has to be validated. Templates still need to be structured correctly. 

Drafting accelerates, but the rest of the process does not. Instead, pressure builds downstream. Review cycles grow heavier while specialists who were already managing tight timelines now have to navigate a higher volume of content.

The work hasn’t disappeared. It has simply shifted shape.
Structure is what creates speed
At the enterprise level, campaign creation is not just a creative process. It is an operational system.

Every campaign must align with brand standards, regulatory requirements, accessibility expectations, regional adaptations, and deployment constraints. That complexity exists for a reason. It protects reputation and ensures consistency at scale.

When AI-generated content enters that system without embedded guardrails, variability increases. It still needs to be checked against required disclosures, approved structures, formatting rules, and compliance expectations. That’s where timelines stretch.

The issue isn’t whether AI can generate strong content. It can. The issue is whether the standards that enterprise organizations rely on are guiding the draft from the beginning, or being applied after the fact.

When governance lives outside the creation process, review becomes corrective. Teams adjust, rewrite, reformat, and validate.

When governance is built directly into how content is created, AI output is already aligned to standards before review begins.

That shift — from downstream correction to upstream alignment — is what determines whether AI meaningfully accelerates enterprise marketing.
Draft Acceleration vs Campaign Acceleration
A meaningful AI marketing strategy doesn’t begin with “let’s see how quick ChatGPT can write an email.” It begins with questions about structure:

 	Where do brand standards live?
 	How are compliance requirements enforced?
 	Who is empowered to create, and under what guardrails?
 	How does content move from ideation to deployment?

When AI operates inside a Governed Creation™ framework, it does more than generate content. It accelerates movement through the entire workflow.

Draft speed becomes campaign velocity, output becomes throughput, and speed becomes sustainable rather than situational.

AI is not simply a content tool. It is a workflow amplifier.

If the underlying creation model is fragmented, AI will amplify fragmentation. If the workflow is structured and governed, AI will amplify efficiency.

Because in enterprise marketing, value is not created when content is drafted.

It is created when campaigns launch on brand, compliant, and on time.

#### Your chance to beat the odds at Adobe Summit in Las Vegas
Before Bugsy Siegel opened the Fabulous Flamingo, the first resort on the Las Vegas Strip, casino operators made sure they’d see a profit. Whether in the swank Casino de Paris in Monte Carlo or Le Cercle at Les Ambassadeurs Club in London, that’s always been the case. It’s not unique to the neon-lit palaces along Las Vegas Boulevard, aka The Strip. 

A firm grasp of probability theory is a major reason the expression “the house always wins” is often heard when the little white ball drops into the “wrong” number on the roulette wheel or the dealer doles out cards that add up to 22, not 21, at the Blackjack table.
How to beat the odds beyond Las Vegas


As you pack your bags and head to Las Vegas for this year’s Adobe Summit, it’s worth considering how you can beat the odds at something you won’t find at the games of chance in any of the casinos along The Strip: how to make your email and landing page creation efficient. And the place to do that is at the Stensul booth, #518, in the Community Pavilion at Adobe Summit.

Once you get an email out the door, there’s an excellent chance it will help you connect with prospects, build relationships, get them to buy, and stay loyal. Regardless of customer type, product, or service, email delivers an ROI of around $40 for every dollar spent.

However, creating that email quickly and easily—even by non-technical people—is far from a winning deal for most organizations. Stensul found that 80% of companies take two or more weeks to deploy one marketing email. The odds of that email failing to meet its SLA or launching when it needs to is high. You might think the solution is to throw more people at the task to avoid those sorts of problems. As much as you’d like to think it solves things, doing that actually makes the process more complicated and costly. It’s like tossing more chips into the pot when you don’t have a winning hand playing poker in Las Vegas.
Time to strategize after Las Vegas
Stensul can reduce email creation time by as much as 90%, giving you plenty of time to meet tight deadlines. You’ll have time to let your team focus on refining strategy to optimize performance so those emails perform even better and make a bigger impact on your business results.

One approach that’s gaining popularity is to send subscribers emails in their preferred language. You’ll need to create 20 separate emails if you have 20 languages. That’s a massively time-consuming process.

Here, Stensul will help you beat the odds with our new Stensul Localization capability. It lets you create one email file in your base language and then upload it to any leading translation platform. Before you can say “winner, winner, chicken dinner,” you have 20 emails in 20 languages that your native language speakers can review.

You can do more in the Stensul Email and Landing Page Creation Platform. As the name suggests, you can now create landing pages in the Stensul platform much more easily and efficiently than ever. Before, you had two options—both difficult to master and hard to use. One was the landing page builder in an ESP/MAP, a super-rigid approach that limited creative flexibility and often saw templates break, so code had to be touched, which is always trouble. The other was a stand-alone landing page builder with such a high level of flexibility that only an expert could easily create a usable landing page.
Bet on it at Adobe Summit Booth #518
Avoid the slot machines with their bad odds in Las Vegas. Instead, learn to beat the odds of a creation process that’s too complicated, time-consuming, and costly. Stop by the Stensul booth #518 in the Community Pavilion. Better still, request a meeting with Stensul before heading to Adobe Summit to secure a 1:1 conversation with one of our experts.

#### Your guide to Salesforce Connections 2026
Salesforce Connections has always been the event for marketers in the Salesforce ecosystem. This year it's also the clearest signal yet of where enterprise marketing is headed: toward AI that doesn't just assist, but acts — and toward the governance frameworks teams need to make that shift safely.

Whether you're flying to Chicago in June, tuning in from your desk, or deciding which sessions are worth your calendar time, here's what to expect at CNX 2026 and what it means for the way your team creates.
When and where is Salesforce Connections 2026?
Connections 2026 takes place June 3–4, 2026 at McCormick Place West Building in Chicago. Sessions run from 8:30 a.m. to 5:00 p.m. both days, with keynotes, 280+ breakout sessions, hands-on workshops, live demos, and the return of Agentforce City on the show floor.

For teams looking to go deeper, Salesforce is also running a Trailblazer Bootcamp from May 31 to June 2, ahead of the main event. And for anyone who can't make it to Chicago, the full event streams live on Salesforce+.
The theme this year: agentic marketing
If Connections 2025 was about AI assistance, 2026 is about AI autonomy. Salesforce is leaning hard into what it's calling the Agentic Enterprise — a vision where AI agents don't just generate content or summarize data, but take action across the marketing stack. Retargeting, spend reallocation, journey optimization, and real-time campaign adjustments are all being positioned as agent-driven workflows.

That shift raises the stakes for every enterprise marketing team. When AI agents can ship content, adjust spend, and trigger journeys autonomously, the governance layer around them matters more than ever. What counts as approved? Who signs off on a variant an agent generated at 2 a.m.? How do you audit an agent's decisions when regulators come knocking?

These are the questions the best sessions at Connections will be trying to answer.
Key themes to watch
Agentforce and the agentic marketing stack
Agentforce is the throughline of nearly every marketing-track session this year. Expect deep dives on how agents handle personalization, segmentation, spend optimization, and customer engagement across channels. Demos will feature autonomous capabilities like retargeting decisions, budget reallocation, and instant messaging responses.

Why it matters: The promise is speed and scale. The risk is that agents move faster than your review process can keep up. Teams that adopt Agentforce without rethinking how approvals, brand standards, and compliance checks work are going to run into the same pattern we keep seeing across the enterprise: AI adoption that creates more errors, not fewer.
Marketing Cloud innovations
Expect a wave of announcements across the Marketing Cloud family — deeper Agentforce integration, updates to journey orchestration, and new capabilities aimed at helping marketers automate more of the campaign lifecycle.

Why it matters: Marketing Cloud is the delivery engine for a huge portion of enterprise email and customer engagement programs. New capabilities are exciting, but they also introduce new complexity upstream. The teams getting the most out of Marketing Cloud are the ones who've thought carefully about what gets created, how it's reviewed, and how it enters the platform in the first place.
Data Cloud and connected customer experiences
Data Cloud continues to be Salesforce's answer to the fragmented customer data problem. Sessions will show how unified data powers personalized experiences across Marketing, Sales, Service, and Commerce — and how AI agents use that data to make real-time decisions.

Why it matters: More personalization means more content. More content means more review cycles, more brand risk, and more places compliance can break down. Unified data is only valuable if the content built on top of it is governed.
Industry-specific use cases
Connections 2026 has notable industry tracks, especially for regulated sectors. Life sciences, financial services, and healthcare teams will find sessions focused directly on the tension between AI-powered personalization and regulatory compliance. Keep an eye on the full Connections 2026 agenda as more sessions are added.

Why it matters: Regulated industries feel the governance gap earlier and more acutely than anyone else. If you work in financial services, healthcare, or life sciences, these are the sessions where the conversation about AI and compliance will be most honest.
What this means for your team
Here's the pattern we keep seeing across enterprise marketing: leadership mandates AI to move faster. Teams adopt it. Governance lags behind. Errors show up. Oversight gets added. And the teams that adopted AI to move faster end up slower than they were before.

Connections 2026 is going to reinforce, loudly, that AI is changing how marketing gets made. The question every marketing leader should be asking on the flight home is: Is our creation process ready for it?

That readiness doesn't come from buying more AI. It comes from building governance into the creation process itself — so brand standards, compliance rules, and approval logic are already in place when AI output lands. That's what we call Governed Creation™: the operating model where governance is embedded upstream, not bolted on after the fact.
How Stensul fits into the Salesforce stack
Stensul handles the upstream half of the content lifecycle — template assembly, module governance, AI-assisted creation inside a governed structure, brand and compliance guardrails, and approval workflows. Once content is approved, it flows directly into your Salesforce stack ready to deploy.

With Salesforce Marketing Cloud (SFMC): Teams collaborate on on-brand, render-tested emails in Stensul, author Dynamic Content modules tied to SFMC data extensions, and preview personalized variations directly in the builder before anything ships. Approved HTML — including subject line, pre-header, and business unit — uploads to SFMC folders via a secure API in a single click. A newer, streamlined dynamic content workflow lets teams create and re-use SFMC segments, skip unnecessary save steps with built-in autosave, and approve every personalized variation with confidence — turning dynamic content from a cumbersome process into a scalable way to personalize email production at enterprise volume.

With Marketing Cloud Account Engagement (Pardot): Teams build emails and landing pages in Stensul with MCAE-native features, including PHL/PML personalization strings and embedded Pardot Forms. Approved HTML uploads to Pardot folders and campaigns via a secure API, carrying subject line, from/reply-to, and email type with it.

Salesforce handles orchestration, delivery, and data. Stensul handles what happens before content ever reaches those tools. Together, they form a continuous, governed content lifecycle.

If you're going to be in Chicago, come find us at booth #411 — we'd love to talk about how Governed Creation™ pairs with Agentforce and the broader Salesforce stack to help your team move faster without trading away control.
What Stensul is doing at CNX 2026
If you're heading to Chicago, here's where to find us and what we have planned.
On the show floor: Stop by booth #411 to see Governed Creation™ in action and talk through how it fits your specific Salesforce setup. If you'd rather schedule time in advance — including a personalized demo and ROI calculation — you can book a meeting here.
On the agenda: Stensul CRMO Rachel Meranus and Brittany Purcell from Adventist Health are presenting The Regulated Marketer's Playbook on Wednesday, June 3 from 1:00–1:20 PM at Theater One in the Campground. It's a direct look at how one healthcare team rebuilt their content creation process so compliance became a built-in feature — not a final hurdle. If you work in a regulated industry, this one is worth carving out time for. Add it to your schedule.
Off the floor: We're co-hosting a Lunch & Leadership session on Data, AI, and what's actually working (Wednesday, June 3, 12:00–2:00 PM at VU Rooftop — steps from McCormick Place), followed by a rooftop happy hour that evening with Zennify and Salesforce from 5:30–8:30 PM. Both are good rooms if you want to compare notes with marketing and data leaders working through the same questions. RSVP for lunch or save your spot at the happy hour.
Let us know if you're attending. See you in Chicago.

#### Your marketing bottleneck isn't headcount. It's the process.
Today, every growth conversation eventually comes back to resourcing. "We need more people." "We're understaffed." "If only we had another headcount."

But here’s the truth executive leaders are waking up to: Hiring more people won't fix your biggest problems. Because your bottlenecks aren't just about capacity. They're about how the work gets done.
The hidden cost of a broken creation process
Your team’s most strategic thinkers are spending hours wrestling with templates, tracking down approvals, and chasing fixes. High-value talent is buried in low-value tasks. The result?

 	Campaigns that should take days, take weeks.
 	Launch calendars keep slipping.
 	Growth gets delayed.

This isn’t a personnel problem. It’s a process problem.
Stop burning talent on template tweaks
Every hour a senior marketer spends fixing formatting is an hour not spent crafting strategy. And when execution details consume top talent, you're not just wasting time, you're eroding morale and underutilizing your most expensive resources.

Your best people shouldn't spend their time fixing templates.
They should be focused on driving differentiation, deepening segmentation, and accelerating performance.
Campaign delays compound growth
If it takes 3+ weeks to get an email campaign out the door, you’re not just slowing down marketing—you’re slowing down the business. Delayed launches mean missed revenue, missed opportunities, and missed market moments.

If campaigns take weeks, growth takes months. 
The smarter path forward
Stensul exists to fix the process, not add to the headcount. We enable marketing teams to:

 	Standardize creation with governance, so more people can build without breaking brand standards.
 	Automate production tasks that previously required hand-holding and rework.
 	Accelerate approvals and eliminate version sprawl with built-in collaboration.

The outcome? Enterprise-grade emails and landing pages get created in hours instead of weeks. Your existing team moves faster, performs better, and spends time where it counts.
Speed isn’t the enemy of control
Many leaders hesitate to accelerate workflows because they fear sacrificing quality or compliance. But Stensul is built with enterprise governance at its core. Guardrails, permissions, and standardized templates ensure your brand and legal requirements are met without slowing anyone down.

It’s not a tradeoff. It’s a win-win.
From cost center to growth driver
When you remove process friction, marketing shifts from reactive production to proactive performance. Velocity becomes a competitive advantage. And your team finally has the time and headspace to focus on what drives real outcomes.

Reclaim time. Reclaim growth.

Instead of hiring more people to patch over a broken system, rethink the system. Empower the team you have to do more, faster—without compromise.

Stensul transforms the way marketing work gets done. So growth doesn’t wait on templates, approvals, or another headcount request.

See how leading teams move faster with Stensul. [Schedule a demo.]

#### Zen and the art of module maintenance
Here’s a question you might think has nothing to do with email modules: If you owned a motorcycle, would you maintain it yourself or have someone else handle it?

That was one of several queries explored in Robert Pirsig’s fictionalized autobiography, Zen and the Art of Motorcycle Maintenance. Published in 1974, it’s a tale about a couple of guys who ride their bikes from Minneapolis to San Francisco, with the aim of making it to the Bay Area by the author’s 42nd birthday. As they log mile after mile, they contemplate all sorts of things faced—or avoided—in life.

A key message from the massively best-selling book: If a job’s worth doing, it’s worth doing well.

Pirsig believed that if his 1966 Honda Superhawk motorcycle was to operate reliably over the 2,000 mile trek, he had to tend to the machine himself—and do that really well.‍
Maintaining modules‍
Although maintaining a library of email modules doesn’t conjure up the excitement of coursing down an open road astride a smooth-running motorcycle, it is very much a job worth doing—and certainly doing it well.

To make my point, let’s start with establishing—and maintaining—a naming convention for all the modules you might have. It’s really the first step. A standardized naming convention ensures your team can properly maintain a host of things. Without this step, your admins won’t know which modules are in production, which are in flight, or which to remove. Putting a naming convention in place from the start makes maintaining those modules much easier. As your library grows, you can add modules and label them with the appropriate elements of the naming convention.

The same holds true for other items in the library, like color palettes for CTAs or for background colors. Similarly, placing font families in stacks allows you to easily leverage them over and over again, put them back in, and pull them out from the location people expect to find them.

The same thing is true for presets. Taking this approach ensures they’re correct and in the correct place. It means you can make changes quickly and accurately. If that isn’t the case to begin with, it's a much tougher task.

When creating the basic email text, the CTA module, and the copy, treat them all as drag-and-drop elements. Doing so eliminates the need to rebuild a module, and not having to remake modules saves lots of time.

When it comes to maintaining aspects like branding or inclusion of regulatory language in emails, the Stensul Email Creation Platform allows you to upload and update that information, ensuring it is always current and always compliant. Using the Stensul Platform also eliminates the need to set up palettes, fonts, CTA spaces, and other minuscule specifications. Plus, it reduces implementation time as well as the time needed to perform updates. ‍
Moving QA‍ upstream
Checking on in-place processes associated with creating emails with modules doesn’t make much sense if it's handled after the fact, which is the way most QA processes work. With Stensul, QA is moved to the front end, so it occurs during implementation. This approach streamlines the checking of existing processes and removes the need to check them each time they’re run. By moving the QA process upstream, Stensul makes things cleaner, with less chance for issues than where it’s usually done—at the point just before you deploy an email to an ESP.

With Stensul, you can build a module that will render correctly across all approved devices. Even if you use CSS, Stensul will render it correctly. There’s no need to manually correct the CSS code or check to see that it’s in the right portion of the module. In certain cases, CSS is necessary to fine-tune your modules. With Stensul, using and managing your own CSS is easy.

CSS does allow you to do special things in the code. But if improperly coded, it can cause rendering issues. However, the Stensul Custom Elements feature lets you use your own code with the security of guardrails that ensure bad things won't happen when others create emails using that particular module.

Marketing operations people may feel they need to keep doing email module maintenance the way it’s always been done. It’s worth noting that although Pirsig did advocate self-reliance, part of his Zen was recognizing the value of leveraging better ways to handle any number of things. In that way, Stensul is a better way. It maintains modules faster than even the savviest admin and then pushes those modules out to users to create emails, regardless of their technical skills or coding know-how. And those emails will be delivered, load, and display without issue.

Think about it. If you’re a marketer who has put together an email brief, why hand off the job of creating the email to someone else when you can do it well with Stensul? Learn more about the Stensul Email Creation Platform here.

### Pages

#### About us
Hello there
Here’s a bit about who we are. Stensul was built by people who’ve lived inside enterprise marketing workflows: building emails by hand, working across briefs, files, and code, and pushing against systems that slowed good work down. We saw the real issue wasn’t talent. It was an outdated way of working. So we mapped those workflows end to end and built a safer, faster way to create together.

Along the way, we met Speedy, — our reminder that real speed isn’t about rushing. It’s about moving confidently, with guardrails built in from the start.


How we got here: our journey

The bottleneck era


The breakthrough


The platform


The evolution


The future

The bottleneck era
Enterprise marketing teams were creating inside operating models never designed for scale. Designers and developers carried the load, translating briefs into files and files into code, while everyone else waited. In other teams, marketers built directly in sending platforms, trading speed for consistency and control.

No matter the model, the pattern was the same. Reviews piled up. Changes moved slowly. Every campaign depended on a few specialists. Creation became a bottleneck instead of a multiplier.


The breakthrough
Working inside enterprise production cycles, we saw what others missed. The real problem wasn’t tools or talent. It was the operating model behind creation. When we mapped every step, from request to review to deployment, the friction was impossible to ignore.

Marketing didn’t need another builder. It needed a better system for how work moved.


The platform
We built Stensul to remove the friction that slowed every stage of creation, regardless of how teams started. By uniting shared guardrails, no-code building, and real-time collaboration in one platform, we introduced a governed model that made distributed creation predictable and safe.

Governed Creation™ came from that vision. It gave teams the structure to move faster without losing trust. Work that once took days began taking hours.


The evolution
As expectations grew and AI accelerated content generation, speed alone became a risk. Teams needed a way to increase output without losing control. We expanded the platform to support governed, multi-team workflows and AI that operates inside built-in guardrails.

That shift unlocked more content, less rework, and fewer compromises across brand and compliance.


The future
We’re building toward governed, intelligent workflows that power creation across every channel. AI will take on more of the execution, while governance ensures every output stays on brand, compliant, and trusted.

The result is creation that scales with confidence, and is ready for the demands of the enterprise.


The bottleneck era
Enterprise marketing teams were creating inside operating models never designed for scale. Designers and developers carried the load, translating briefs into files and files into code, while everyone else waited. In other teams, marketers built directly in sending platforms, trading speed for consistency and control.

No matter the model, the pattern was the same. Reviews piled up. Changes moved slowly. Every campaign depended on a few specialists. Creation became a bottleneck instead of a multiplier.


The breakthrough
Working inside enterprise production cycles, we saw what others missed. The real problem wasn’t tools or talent. It was the operating model behind creation. When we mapped every step, from request to review to deployment, the friction was impossible to ignore.

Marketing didn’t need another builder. It needed a better system for how work moved.


The platform
We built Stensul to remove the friction that slowed every stage of creation, regardless of how teams started. By uniting shared guardrails, no-code building, and real-time collaboration in one platform, we introduced a governed model that made distributed creation predictable and safe.

Governed Creation™ came from that vision. It gave teams the structure to move faster without losing trust. Work that once took days began taking hours.


The evolution
As expectations grew and AI accelerated content generation, speed alone became a risk. Teams needed a way to increase output without losing control. We expanded the platform to support governed, multi-team workflows and AI that operates inside built-in guardrails.

That shift unlocked more content, less rework, and fewer compromises across brand and compliance.


The future
We’re building toward governed, intelligent workflows that power creation across every channel. AI will take on more of the execution, while governance ensures every output stays on brand, compliant, and trusted.

The result is creation that scales with confidence, and is ready for the demands of the enterprise.


What we believe in
Our core values are the foundation of our culture. They guide how we treat each other, how we hire, how we make strategic and day-to-day decisions, what we celebrate and, ultimately, how we build a successful and enduring company.


Lead with customer value
We exist for our customers. We earn trust by keeping customer value at the center of our work.


Garra
Garra is our get-up-and-go. We are resilient and approach challenges with courage and confidence.


Move with purpose
We have a bias for decisiveness and action. We're outcome-oriented and don't confuse activity with progress. We chase what matters and grow from the misses.


Win as a team
We succeed together. Everyone has a role to play. We are candid and collaborative. Together, we drive outcomes and create a winning, welcoming environment.
By the numbers

2x
named to Forbes’ America’s Best Startup Employers list


2
global offices in NYC and Buenos Aires


160+
employees

4.6


Glassdoor score


$57.5M
total funding


4.7


G2 score


2014
founded


100%
brand-safe creation, without writing code


Leader in Enterprise Grid Report

Technology Fast 500 winner

SOC 2 compliant
See why leading enterprises trust Stensul to move faster

Schedule a demo


Join the team that’s redefining how marketing gets done

See open roles

#### Adobe Integrations
Stronger in sync: 
Stensul + Adobe				
		Your Adobe stack is powerful, but it wasn't built to govern what gets created before it's sent. Adobe tools like Journey Optimizer, Marketo, and Campaign are built for orchestration and delivery. But the work that happens before that—building emails, managing approvals, ensuring compliance, and getting rendering right—is where teams slow down and risk creeps in. That’s where Stensul fits. We sit upstream of Adobe—governing how emails are built so everything that flows into your ESP is already on-brand, compliant, and production-ready. 		
					
									See how Stensul works with Adobe
					
					Stensul enhances your Adobe tech stack				
																														
					Adobe Workfront				
																														
					Adobe Experience Manager (AEM)				
																														
					GenStudio for Performance Marketing (GS PeM)				
																														
					Adobe Journey Optimizer (AJO)				
																														
					Adobe Campaign				
																														
					Adobe Marketo				
					Create smarter, faster, and on-brand emails and landing pages				
																														
					Accelerate your campaigns				
		Kick off production with approved templates, modular components, or AI-assisted content, and streamline intake by launching Stensul builds directly from Adobe Workfront briefs. Modular design enables fast edits to copy, images, and links. without breaking layout, code, or governance.		
																														
					Seamless Adobe integrations				
		Stensul connects with key Adobe workflows, including Workfront, Adobe Campaign, AJO, AEM, and GenStudio for Performance Marketing, so teams can move from creative intake to activation with fewer handoffs and less rework, while maintaining consistency across tools.		
																														
					Brand, compliance, and accessibility				
		Governed Creation™ ensures every asset is built using approved components, locked brand styles, and built-in accessibility standards, helping teams meet brand, legal, and regulatory requirements before content ever reaches Adobe activation tools.		
																														
					Collaborate without chaos				
		Stensul connects with key Adobe workflows, including Workfront, Adobe Campaign, AJO, AEM, and GenStudio for Performance Marketing, so teams can move from creative intake to activation with fewer handoffs and less rework, while maintaining consistency across tools.		
																														
					Personalization made simple				
		Stensul connects with key Adobe workflows, including Workfront, Adobe Campaign, AJO, AEM, and GenStudio for Performance Marketing, so teams can move from creative intake to activation with fewer handoffs and less rework, while maintaining consistency across tools.		
																														
					Flexible and configurable				
		Configure Stensul to match your Adobe ecosystem, governance model, and team structure, supporting everything from tightly controlled enterprise workflows to high-velocity campaign production without compromising quality or control.		
					How Stensul Connects with Adobe				
					Brief				
																														
																														
																														
		Workfront		
					Email build				
																														
																														
																														
		Adobe Experience Manager (AEM)Adobe AnalyticsMarketoAdobe CampaignAdobe Journey Optimizer		
					Approval				
																														
																														
																														
		Workfront		
					Deployment				
																														
																														
																														
		Adobe Journey OptimizerMarketoAdobe Campaign		
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A large SaaS company outsourced every marketing email to an external agency, piecing the process together across Jira, Google Sheets, and Marketo. Turnarounds ran 5–10 days even for simple requests, mobile and dark mode rendering often broke, and Campaign Ops had no bandwidth for testing or strategy. The Demand Generation team brought email creation in-house with Stensul: non-technical marketers build safely inside pre-approved templates, Ops manages modules and approvals behind the scenes, and everything pushes securely into Marketo. Creation time fell 69%, SLAs compressed to 2–4 days, agency spend dropped sharply, and the team finally had room to test, personalize, and perform.								
					SaaS				
																														
									A hospitality company’s email operation was a patchwork of Marketo cloning, Dreamweaver hand-edits, FTP uploads, and rendering headaches—too slow to keep up with a growing fanbase and rising revenue goals. The email marketing specialist centralized everything in Stensul, where novice users could drag-and-drop branded emails, collaborate in real time, and push securely into Marketo. Creation time dropped 50% even as monthly requests rose 33%, and the team delivered 36% more high-impact nurture and trigger campaigns that drove ticket and merchandise revenue. Email became a strategic asset instead of a bandwidth drain.								
					Sports				
																														
									The marketer operations team at a large financial services company were drowning in manual compliance reviews—every single email required layers of legal checks, disclosure placements, and formatting verifications passed between silos by email. Campaigns stalled, rework was constant, and speed to market was impossible. The team turned to Stensul and embedded compliance guardrails directly into templates and workflows. Required disclaimers, disclosure blocks, and approved copy became pre-set; routing, comments, and approvals moved into one shared platform. Approvals got 75% faster, errors dropped, and campaigns started launching in days instead of weeks—with legal, brand, and marketing finally aligned in a single workflow.								
					Financial Services				
							
							
																														
		A large SaaS company outsourced every marketing email to an external agency, piecing the process together across Jira, Google Sheets, and Marketo. Turnarounds ran 5–10 days even for simple requests, mobile and dark mode rendering often broke, and Campaign Ops had no bandwidth for testing or strategy. The Demand Generation team brought email creation in-house with Stensul: non-technical marketers build safely inside pre-approved templates, Ops manages modules and approvals behind the scenes, and everything pushes securely into Marketo. Creation time fell 69%, SLAs compressed to 2–4 days, agency spend dropped sharply, and the team finally had room to test, personalize, and perform.		
					SaaS				
																														
		A hospitality company’s email operation was a patchwork of Marketo cloning, Dreamweaver hand-edits, FTP uploads, and rendering headaches—too slow to keep up with a growing fanbase and rising revenue goals. The email marketing specialist centralized everything in Stensul, where novice users could drag-and-drop branded emails, collaborate in real time, and push securely into Marketo. Creation time dropped 50% even as monthly requests rose 33%, and the team delivered 36% more high-impact nurture and trigger campaigns that drove ticket and merchandise revenue. Email became a strategic asset instead of a bandwidth drain.		
					Sports				
																														
		The marketer operations team at a large financial services company were drowning in manual compliance reviews—every single email required layers of legal checks, disclosure placements, and formatting verifications passed between silos by email. Campaigns stalled, rework was constant, and speed to market was impossible. The team turned to Stensul and embedded compliance guardrails directly into templates and workflows. Required disclaimers, disclosure blocks, and approved copy became pre-set; routing, comments, and approvals moved into one shared platform. Approvals got 75% faster, errors dropped, and campaigns started launching in days instead of weeks—with legal, brand, and marketing finally aligned in a single workflow.		
					Financial Services				
					Discover Adobe resources				
		
				
					Blog				
		
			
								
						Adobe					
			
			
								
						Generative AI					
			
			
								
						Marketing					
			
					
		
		
				
					Blog				
		
			
								
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						Generative AI					
			
			
								
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						Governed Creation™					
			
			
								
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						Adobe					
			
			
								
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					Take
					their word
					for it

#### Blog
URL: http://stensul.com/blog/

#### Careers
Careers				
					Build the future of campaign creation				
		Campaign creation shouldn’t be chaotic. Stensul gives marketing teams a governed platform to build emails and landing pages quickly and accurately, so they can focus on creativity instead of process.We bring that same clarity and collaboration to how we work, valuing practical problem-solving, strong partnerships, and better day-to-day experiences. Curious builders who enjoy their work will fit right in.		
					
									See open roles
					
																														
					What we value				
		Our values are more than buzzwords or vanity verbiage: they play an integral role in how we interact, how we make decisions, and how we hire		
																														
					Lead with customer value
				
		We exist for our customers. We earn trust by keeping customer value at the center of our work.		
																														
					Garra				
		Garra is our get-up-and-go. We are resilient and approach challenges with courage and confidence.		
																														
					Move with purpose​				
		We have a bias for decisiveness and action. We’re outcome-oriented and don’t confuse activity with progress. We chase what matters and grow from the misses.		
																														
					Win as a team				
		We succeed together. Everyone has a role to play. We are candid and collaborative. Together, we drive outcomes and create a winning, welcoming environment.		
					Diversity, equity, and inclusion in action				
																														
		Bring your whole self to Stensul. This is how we work, grow, and win together.Our best ideas come from diverse perspectives and lived experiences.Through ongoing learning, open dialogue, and collaborative spaces we’re building a culture of belonging and shaping a more equitable, people-first future in technology.		
					Life at Stensul				
		At Stensul, you can bring your whole self to work. We know our best ideas come from different perspectives and lived experiences, and we’re committed to continuous learning and open conversation. Together, we strive to build a diverse team where everyone is  included, supported, and able to do their best work.		
																														
					One/Un Stensul				
		We are 1 global culture of 160+ employees across the U.S. and Latin America, united by a culture that celebrates our differences.		
					Recognized by				
																														
																														
																														
																														
					Accelerate your career growth				
		Our average tenure is 3+ years. There’s real opportunity to learn, stretch, and take on what’s next.		
																														
																														
					Work hard, recharge fully				
		With unlimited PTO and regular company-wide recharge days, we encourage people to step away and recharge. We’re an ambitious, high-performing team — and sustainable pace matters if we want to stay that way.		
					Meet the people behind our progress				
																														
									“Every company says they care about their people, but for most it amounts to nothing more than empty lip service. We have a great product and great customers, but how I’m treated is what’s kept me here, and it’s what will continue to be the reason I stay here. If you want to be treated with real respect and genuinely supported in your professional growth, this is the place to be.”								
					Conor Camicia				
																														
									“Stensul stands out because it genuinely prioritizes mental wellness. From leadership to my immediate team, supporting a healthy work-life balance is a shared value, not just a policy.True collaboration is our default mode. Working here means contributing to a product that sets the standard, supported by a culture that sets an even higher one for its people.If you want to build market-leading software within a truly supportive culture, look no further.“								
					Agus Fernandez				
																														
									“My favorite part about working at Stensul is the people and the culture behind them. Having first experienced Stensul as a customer, I saw a rare kind of partnership, one where the focus was on treating people right and ensuring long term success rather than simply closing a deal. That same care and generosity show up internally every day, creating a supportive environment with true work life balance that makes this a grounded and fulfilling place to work.”								
					Stacey Newcomb				
																														
									“What makes Stensul special is the culture. People are willing to put their heads down and work hard to accomplish a common goal. At the same time, the office feels warm and people want to spend time together away from the laptop. People care about each other here both professionally and personally, and that work ethic combined with empathy and compassion goes a long way.”								
					Brandon Mariano				
																														
									“My favorite part about working at Stensul is the genuinely supportive team and collaborative culture! Additionally, it is very rewarding to contribute to a platform that is changing how major brands create and scale their marketing emails. I love knowing that my work directly impacts the company’s exciting growth trajectory.”								
					Mo Marte				
							
							
																														
		“Every company says they care about their people, but for most it amounts to nothing more than empty lip service. We have a great product and great customers, but how I'm treated is what's kept me here, and it's what will continue to be the reason I stay here. If you want to be treated with real respect and genuinely supported in your professional growth, this is the place to be.”		
					Conor Camicia				
																														
		“Stensul stands out because it genuinely prioritizes mental wellness. From leadership to my immediate team, supporting a healthy work-life balance is a shared value, not just a policy.True collaboration is our default mode. Working here means contributing to a product that sets the standard, supported by a culture that sets an even higher one for its people.If you want to build market-leading software within a truly supportive culture, look no further.“		
					Agus Fernandez				
																														
		“My favorite part about working at Stensul is the people and the culture behind them. Having first experienced Stensul as a customer, I saw a rare kind of partnership, one where the focus was on treating people right and ensuring long term success rather than simply closing a deal. That same care and generosity show up internally every day, creating a supportive environment with true work life balance that makes this a grounded and fulfilling place to work.”		
					Stacey Newcomb				
																														
		“What makes Stensul special is the culture. People are willing to put their heads down and work hard to accomplish a common goal. At the same time, the office feels warm and people want to spend time together away from the laptop. People care about each other here both professionally and personally, and that work ethic combined with empathy and compassion goes a long way.”		
					Brandon Mariano				
																														
		“My favorite part about working at Stensul is the genuinely supportive team and collaborative culture! Additionally, it is very rewarding to contribute to a platform that is changing how major brands create and scale their marketing emails. I love knowing that my work directly impacts the company's exciting growth trajectory.”		
					Mo Marte				
					Join us to make an impact on work that matters				
					
									See open roles

#### Contact Us
URL: http://stensul.com/contact/

#### Customer Success
Creating Success, Together				
		From onboarding through optimization, our team becomes a trusted extension of your marketing operations — embedding governance, accelerating workflows, and enabling ongoing value at every stage of campaign creation.		
					
									Request a demo
					
																														
					Strategic support built for how your team creates				
																														
					Customer success				
		Every Stensul package receives access to our Customer Success team who works with you to achieve your program goals.		
																														
					Customer support				
		Get support when you need it. Every Stensul package also grants you access to ongoing platform support.		
																														
					Professional services				
		Ready for more? Our Subscription Services help you level up and provide you with even more custom support and guidance.		
					Success with Stensul, from day one				
																														
																														
					Onboarding and implementation				
		Set your team up for success with a guided onboarding experience — align goals, integrate systems, enable users, test workflows, and launch confidently.		
																														
					Workflow and design optimization				
		Streamline your email creation process and elevate your email designs to boost engagement, ensure brand consistency, and drive efficiency.		
																														
					Enablement and change management				
		Empower your teams with continuous training, platform guidance, and best practices to support seamless adoption and long-term success.		
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A nonprofit was stuck in a batch-and-blast model: generic, hand-coded emails that took days to produce and made personalized appeals nearly impossible—especially for time-sensitive disaster relief. The Marketing Technology team rolled out Stensul, giving non-technical marketers a no-code builder with pre-approved modules, brand guardrails, and streamlined review workflows. Production time collapsed from days to hours. Donor segments finally received relevant, mobile-optimized campaigns at the right moment, engagement rose with every personalized send, and fundraising results climbed—especially on urgent appeals where speed meant everything.								
					Nonprofit				
																														
									A large real estate company’s marketing technology team operated as an internal agency, buried in manual templating work built on master files and PDF hand-offs. They had no bandwidth for strategic automation, and nobody enjoyed the low-skill production grind. The marketing communications team shifted email creation to local division marketers through Stensul—with reusable modules and built-in brand and compliance guardrails, while tech kept governance. Production time dropped 95%, saving 254 hours a month. Email volume and engagement rose, click-through rates climbed, and 100% of emails stayed on-brand and legally compliant. The tech team finally had time for higher-value work.								
					Real Estate				
																														
									A hospitality company’s email operation was a patchwork of Marketo cloning, Dreamweaver hand-edits, FTP uploads, and rendering headaches—too slow to keep up with a growing fanbase and rising revenue goals. The email marketing specialist centralized everything in Stensul, where novice users could drag-and-drop branded emails, collaborate in real time, and push securely into Marketo. Creation time dropped 50% even as monthly requests rose 33%, and the team delivered 36% more high-impact nurture and trigger campaigns that drove ticket and merchandise revenue. Email became a strategic asset instead of a bandwidth drain.								
					Hospitality · Sports				
																														
									A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become “brand police,” burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.								
					Healthcare				
							
							
																														
		A nonprofit was stuck in a batch-and-blast model: generic, hand-coded emails that took days to produce and made personalized appeals nearly impossible—especially for time-sensitive disaster relief. The Marketing Technology team rolled out Stensul, giving non-technical marketers a no-code builder with pre-approved modules, brand guardrails, and streamlined review workflows. Production time collapsed from days to hours. Donor segments finally received relevant, mobile-optimized campaigns at the right moment, engagement rose with every personalized send, and fundraising results climbed—especially on urgent appeals where speed meant everything.		
					Nonprofit				
																														
		A large real estate company's marketing technology team operated as an internal agency, buried in manual templating work built on master files and PDF hand-offs. They had no bandwidth for strategic automation, and nobody enjoyed the low-skill production grind. The marketing communications team shifted email creation to local division marketers through Stensul—with reusable modules and built-in brand and compliance guardrails, while tech kept governance. Production time dropped 95%, saving 254 hours a month. Email volume and engagement rose, click-through rates climbed, and 100% of emails stayed on-brand and legally compliant. The tech team finally had time for higher-value work.		
					Real Estate				
																														
		A hospitality company's email operation was a patchwork of Marketo cloning, Dreamweaver hand-edits, FTP uploads, and rendering headaches—too slow to keep up with a growing fanbase and rising revenue goals. The email marketing specialist centralized everything in Stensul, where novice users could drag-and-drop branded emails, collaborate in real time, and push securely into Marketo. Creation time dropped 50% even as monthly requests rose 33%, and the team delivered 36% more high-impact nurture and trigger campaigns that drove ticket and merchandise revenue. Email became a strategic asset instead of a bandwidth drain.		
					Hospitality · Sports				
																														
		A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become "brand police," burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.		
					Healthcare				
							
					Advanced
					customer support,
					dedicated to your success
					
					Our Subscription Services proactively support your team’s success with Stensul. With our packages, you get hands-on guidance tailored to your evolving needs. See all the package tiers below.				
						
				
					 Silver Expert support in action 
									
									Annual audits for optimizationHands-on ESP/MAP support and troubleshootingExpert advice on accessibility, dark mode, and mobile optimization								
																														
					
						
				
					 Gold (most popular) Comprehensive program management​ 
									
									Quarterly audits and targeted trainingsPlatform governance support for user and module managementCustom documentation aligned with team workflows								
																														
					
						
				
					 Platinum Strategic, all-in support​ 
									
									Tailored quarterly audits with performance insightsIn-depth governance, design, and workflow supportExtended support for business-critical campaignsHands-on training for new platform updates								
																														
					
		Annual audits for optimizationHands-on ESP/MAP support and troubleshootingExpert advice on accessibility, dark mode, and mobile optimization		
																														
		Quarterly audits and targeted trainingsPlatform governance support for user and module managementCustom documentation aligned with team workflows		
																														
		Tailored quarterly audits with performance insightsIn-depth governance, design, and workflow supportExtended support for business-critical campaignsHands-on training for new platform updates		
																														
																														
																														
																														
							
					Take
					their word
					for it
					
					Interested in Stensul's Subscription Services?				
		Contact your customer success manager to learn more.		
					
									Request a demo today

#### Dark Mode color checker
Dark Mode Color Checker
How is Dark Mode impacting your email performance? With 82% of Apple users viewing emails this way, unreadable color choices could be alienating a majority of your customers, and quietly undermining every brand standard you've worked to uphold. Stensul’s Dark Mode Color Checker lets you see your design in action before you launch.  It’s a better way to spot the problem. And a smarter way to start fixing it at the source. You're next move? Make every email dark mode-safe in Stensul.

Show me how


Ensure readability in any mode
Dark Mode, with its light text on a dark background, is designed to improve the user experience in low-light settings. But if your colors break in Dark Mode, your email isn't just hard to read — it's off-brand, non-compliant, and doing more harm than good. Don't let a preventable rendering issue undo your campaign. Use our tool to instantly check your colors and guarantee readability every time.

 	Input your color choice in RGB, HEX, or HSL code.
 	Click Submit.
 	See how your brand colors appear in both Dark Mode and Light Mode for Apple users.

Bookmark this page to use the tool as often as you like.
Dark Mode Color Checker
Enter your base color here

Submit
Color in light mode
Color in dark mode
Explore more Dark Mode resources.
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Best practices 
 	
Marketing

#### Email Builder
Enterprise email creation made fast, safe, and scalable				
		With Stensul’s Governed Creation™ Platform, enterprises are empowering anyone to build, review, and launch on-brand, compliant emails in hours — all in a governed, collaborative workspace that eliminates bottlenecks and manual rework.		
					
									Request a demo
					
																														
					Rethink how email gets built				
		Like most enterprise marketing teams, email is likely your highest-ROI channel — yet also your most capacity-constrained. It doesn’t have to operate this way.Email creation shouldn’t depend on specialists, handoffs, or endless reviews.		
					Governed Creation™				
		It's Stensul’s approach to modern marketing creation.The Stensul Email Builder brings this to life with AI-enabled creation, governed workflows, and real-time collaboration so teams can build faster and stay fully on brand.		
					How it works				
							
					Designers, marketers, and marketing ops —
					all in sync
				
					
									Request a demo
					
					Build safely, not slowly				
		Lock fonts, colors, and layoutsRole-based access and workflow routingBuilt-in legal and accessibility checksReal-time brand and compliance validation		
																														
																														
					Create together, end-to-end				
		Drag-and-drop modular builderReal-time co-editing and commentingAI-assisted drafting and optimizationOption to design in Figma and build in Stensul, with structure and brand control built in		
																														
					Configure Stensul on Figma Community				
					Build once, customize everywhere				
		Conditional and dynamic logicPersonalize by audience, language, or regionReusable, governed components for faster deliveryAI-assisted testing and optimization		
																														
																														
					Connect and deliver with confidence				
		One-click export to ESPs/MAPs (Salesforce, Adobe, Oracle, and more)Integrations with DAMs, workflow, and project management toolsNative render testing, QA, and accessibility checksCentralized template and asset libraries		
																														
					
									Browse 100+ enterprise integrations
					
					Why enterprises choose Stensul				
		The Stensul Email Builder removes the bottlenecks that slow marketing down — replacing them with governed, scalable creation that empowers every team.		
																														
					Create				
		Build high-quality emails quickly with no-code tools and AI support.		
																														
					Collaborate				
		Review and refine in real-time so every stakeholder stays aligned within shared guardrails.		
																														
					Control				
		Apply embedded governance to keep every email compliant, on brand, and consistent.		
																														
					Connect				
		Bring your MAP, assets, and data together in one governed workspace.		
							
					Many modern marketing teams have
					streamlined their campaigns
					with Stensul
					
					
									See case studies
					
					
									Schedule a demo
					
																														
					Enterprise financial services company				
		Cut review cycles in half and empowered marketers to self-serve		
																														
					Global software company				
		Scaled personalized emails across 20+ regions without adding headcount		
																														
					Large healthcare brand				
		Moved from agency-led creation to internal agility and control		
							
					How 
					teams ship faster
					 with Stensul
					
																														
									An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from “checking the box” to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.								
					Financial Services				
																														
									A large hospitality company’s email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.								
					Hospitality				
																														
									A nonprofit was stuck in a batch-and-blast model: generic, hand-coded emails that took days to produce and made personalized appeals nearly impossible—especially for time-sensitive disaster relief. The Marketing Technology team rolled out Stensul, giving non-technical marketers a no-code builder with pre-approved modules, brand guardrails, and streamlined review workflows. Production time collapsed from days to hours. Donor segments finally received relevant, mobile-optimized campaigns at the right moment, engagement rose with every personalized send, and fundraising results climbed—especially on urgent appeals where speed meant everything.								
					Real Estate				
							
							
																														
		An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from "checking the box" to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.		
					Financial Services				
																														
		A large hospitality company's email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.		
					Hospitality				
																														
		A nonprofit was stuck in a batch-and-blast model: generic, hand-coded emails that took days to produce and made personalized appeals nearly impossible—especially for time-sensitive disaster relief. The Marketing Technology team rolled out Stensul, giving non-technical marketers a no-code builder with pre-approved modules, brand guardrails, and streamlined review workflows. Production time collapsed from days to hours. Donor segments finally received relevant, mobile-optimized campaigns at the right moment, engagement rose with every personalized send, and fundraising results climbed—especially on urgent appeals where speed meant everything.		
					Real Estate				
					See what Governed Creation™ looks like for email				
		The Stensul Email Builder removes the bottlenecks that slow enterprise teams down — replacing them with governed, scalable creation that empowers every team.		
					
									Request a demo
					
																														
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#### Events
Upcoming Events
Stensul will be at these upcoming virtual and in-person events. We’re excited to meet you there!

#### Frequently Asked Questions
We hope you find the answer you were looking for. If there is something else you want to learn about, please contact us.

#### Home
URL: http://stensul.com/

#### Job Openings
URL: http://stensul.com/careers/job-openings/

#### Landing Page Builder
Launch landing pages faster than you can say “drag & drop”				
		With Stensul’s Governed Creation™ Platform, you can create brand-safe, mobile-optimized landing pages at scale. No developers, no bottlenecks, and no compromises.		
					
									Request a demo
					
																														
					Create landing pages in hours, not weeks				
		Stensul’s Landing Page Builder empowers marketers to create conversion-ready pages, without touching a line of code. Build, edit, and review in one place.		
					Governed Creation™				
		It's Stensul’s approach to modern marketing creation.The Stensul Landing Page Builder is part of that platform, combining AI-enabled creation, governed workflows, and real-time collaboration so teams can launch pages faster and stay fully on brand.		
					How it works				
							
					Break your marketing team free from
					“waiting on web”
				
					
									Request a demo
					
					Built-in brand governance				
		No more fighting with formattingHigh quality outputs with less manual laborMore creativity (and even greater consistency)		
																														
																														
					Efficiency through reusability				
		Build once and reuse effortlessly across campaignsCreate pages faster with consistent, governed componentsStandardized modules that reduce rework and protect brand quality		
					Seamless team collaboration				
		Efficient, real-time collaboration that keeps work movingMaintain a single source of truth across every stakeholderBuilt-in workflows that align teams and eliminate bottlenecks		
																														
																														
					Mobile-first optimization				
		Pixel-perfect designs across devices for consistent qualityGranular visibility controls for every elementAutomatic responsive adjustments that safeguard brand integrity		
					Why enterprises choose Stensul				
		The Stensul Landing Page Builder removes the bottlenecks that slow marketing down — replacing them with governed, scalable creation that empowers every team.		
																														
					Create				
		Build on-brand landing pages quickly using modular, no-code components.		
																														
					Collaborate				
		Edit and review together in real time to remove bottlenecks and speed launch.		
																														
					Control				
		Apply built-in brand and compliance guardrails to keep every page safe at scale.		
																														
					Connect				
		Bring content, data, and approvals together across the full landing page workflow.		
							
					Many modern marketing teams have
					streamlined their campaigns
					with Stensul
					
					
									See case studies
					
					
									Schedule a demo
					
																														
					Enterprise financial services company				
		Cut review cycles in half and empowered marketers to self-serve		
																														
					Global software company				
		Scaled personalized content across 20+ regions without adding headcount		
																														
					Large healthcare brand				
		Moved from agency-led creation to internal agility and control		
					See what Governed Creation™ looks like for landing pages				
		The Stensul Landing Page Builder removes the bottlenecks that slow enterprise teams down — replacing them with governed, scalable creation that empowers every team.		
					
									Request a demo
					
																														
							
					How 
					teams ship faster
					 with Stensul
					
																														
									An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from “checking the box” to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.								
					Financial Services				
																														
									A large financial service company’s lean marketing team was stuck in a centralized model where every email ran through a Center of Excellence. Marketing Strategists and Designers couldn’t build emails themselves—HTML dependencies meant even simple campaigns took up to two weeks, and Figma designs had to be rebuilt from scratch in Salesforce Marketing Cloud. The VP of Marketing Operations and his team reimagined the workflow with Stensul, putting a no-code builder with compliance guardrails directly into marketers’ hands. Production time dropped from 1–2 weeks to just 1–3 days, email creation sped up 70%, and the team reclaimed 220 hours a month—the equivalent of two FTEs—for strategic work.								
					Financial Services				
																														
									A large SaaS company outsourced every marketing email to an external agency, piecing the process together across Jira, Google Sheets, and Marketo. Turnarounds ran 5–10 days even for simple requests, mobile and dark mode rendering often broke, and Campaign Ops had no bandwidth for testing or strategy. The Demand Generation team brought email creation in-house with Stensul: non-technical marketers build safely inside pre-approved templates, Ops manages modules and approvals behind the scenes, and everything pushes securely into Marketo. Creation time fell 69%, SLAs compressed to 2–4 days, agency spend dropped sharply, and the team finally had room to test, personalize, and perform.								
					SaaS				
							
							
																														
		An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from "checking the box" to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.		
					Financial Services				
																														
		A large financial service company's lean marketing team was stuck in a centralized model where every email ran through a Center of Excellence. Marketing Strategists and Designers couldn't build emails themselves—HTML dependencies meant even simple campaigns took up to two weeks, and Figma designs had to be rebuilt from scratch in Salesforce Marketing Cloud. The VP of Marketing Operations and his team reimagined the workflow with Stensul, putting a no-code builder with compliance guardrails directly into marketers' hands. Production time dropped from 1–2 weeks to just 1–3 days, email creation sped up 70%, and the team reclaimed 220 hours a month—the equivalent of two FTEs—for strategic work.		
					Financial Services				
																														
		A large SaaS company outsourced every marketing email to an external agency, piecing the process together across Jira, Google Sheets, and Marketo. Turnarounds ran 5–10 days even for simple requests, mobile and dark mode rendering often broke, and Campaign Ops had no bandwidth for testing or strategy. The Demand Generation team brought email creation in-house with Stensul: non-technical marketers build safely inside pre-approved templates, Ops manages modules and approvals behind the scenes, and everything pushes securely into Marketo. Creation time fell 69%, SLAs compressed to 2–4 days, agency spend dropped sharply, and the team finally had room to test, personalize, and perform.		
					SaaS				
					Resources				
		
				
					Guides				
		
			
								
						Best practices					
			
			
								
						Marketing					
			
			
								
						Marketing ops					
			
			
								
						Martech					
			
					
		
		
				
					Blog				
		
			
								
						Marketing					
			
			
								
						Marketing ops					
			
					
		
		
				
					Guides				
		
			
								
						Best practices					
			
			
								
						Marketing					
			
			
								
						Marketing ops					
			
			
								
						Martech

#### Preference Center
Preference Center				
		Please update your subscription information, and click the ‘update preferences’ button.Leave boxes checked next to the types of emails that you’d like to continue to receiveCheck the last box to unsubscribe from all marketing emails		
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#### Privacy Policy
Effective: August 3, 2018
“Stensul,” “us,” and “we,” refers to Stensul, Inc. This Privacy Policy describes how and when Stensul collects, uses and shares your information when you use our Services. Stensul receives your information through our various websites, email notifications, integrations, and applications (the "Services") and from our partners and other third parties. When using any of our Services you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Irrespective of which country you reside in or supply information from, you authorize Stensul to use your information in the United States and any other country where Stensul operates.
If you have any questions or comments about this Privacy Policy, please contact us at privacy@stensul.com.
INFORMATION COLLECTION AND USE
We collect and use the following information to provide, improve, and protect our Services:
1. Information You Provide:

Demos. We ask that you provide certain information when you request a demonstration of our Services from us (including but not limited to your first name, last name, work email address, phone number, job title and company name). We use this information to follow up with you about your request, to schedule the demonstration, and for marketing purposes.
Basic Account Information. To use the Services, we ask you to log in and provide certain personal information (which may include your email address, username, and password) in order to save your projects, and other data associated with your account.  We may also attach any additional data provided to us with your account.
Messages. If you request to join our mailing list, we will receive your email address. Also, if you correspond with us, you may also provide us information when you email or message us, respond to surveys, or communicate with our personnel regarding the Services.
Telephone Information. If we telephone you, or you telephone us, to discuss our Services, we may collect personal information from you, including your name, company name, business address, phone number, job title, email address, information about your business needs, and any other information you choose to share with us by telephone.‍

2. Information We Collect Automatically:

Device Information. Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. Your devices (depending on their settings) may also transmit location information to the Services.
Usage Information. We collect information related to how you use the Services, including actions you take in your account (like creating, sharing, viewing, and moving files). We use this information to improve our Services, develop new services and features, and protect the users of our Services (“Users”).
Location Information. We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.
Cookies and Similar Technologies. We use technologies like cookies and pixel tags to provide, improve, protect, and promote our Services. A cookie is a small text file containing a string of alphanumeric characters that may uniquely identify your browser that lets us help you log in faster and enhance your navigation through the Services. A cookie may also convey information to us about how you use the Services (e.g., the pages you view, the links you click, how frequently you access the Services, and other actions you take on the Services), and allow us to track your usage of the Services over time. You can set your browser to not accept cookies, but this may limit your ability to use the Services. Similarly, we may employ clear gifs (also known as web beacons) which are used to anonymously track your usage patterns on the Services, or place clear gifs in HTML-based emails we send you to track which emails are opened and which links you click. This information allows for more accurate reporting and improvement of the Services.

3. Information We Collect from Other Sources:

Authentication Services. If you choose to integrate the Services into your single sign-on solution (SSO) in order to facilitate authentication for Users you have authorized to use the Services pursuant to an agreement with us, we may receive a token or other credentials from your third-party authentication provider in order for us to authenticate the User on the Services.  Your authentication provider may also provide additional information about a User, such as business division, name, or access permission levels.
Third Party Services. We may also receive information from third party services, such as social networking platforms, data providers, marketing companies or others, to help us better understand you and how you use our Services.

4. Information Collected by Third Parties:

As noted above, sometimes we receive information about you from third party service providers. In order to gain useful insights, these analytics providers may set or use tracking technologies (like cookies) to collect information about you across our and other websites and online services. These technologies allow these third parties to recognize your device(s) to compile information about you or others who use your device(s). This information allows us and other companies to, among other things, deliver a more customized experience when interacting with us, measure the success of our marketing and advertising campaigns, find and fix issues, as well as to determine the popularity of certain features or functionality so we can improve the Services. Please note this Privacy Policy only covers the collection of information by Stensul and does not cover the collection of information by any third party service providers. We cannot be responsible for how these third party cookies are used, and you should consult the privacy policies of these third parties for more information about how they use cookies.

5. Purposes for Collection:
We use information about you as mentioned above and for the purposes listed below:

To provide you the Services, including for example, creating, maintaining, and supporting your account on the Services;
To maintain, monitor, and improve the Services by adding new features, sharing new use cases, or making the Services easier to use;
To monitor and analyze trends and better understand how you interact with our Services;
For our own internal benchmarking, for example, to measure, and gauge the effectiveness of the Services, our advertising of the Services, and to better understand user retention and attrition–for example, we may analyze how many individuals started using the Services after receiving a marketing message, or the features used by those who continue to use our Services after a certain length of time;
To prevent problems with our Services, protect the security of our Services, detect fraudulent actions or illegal activities, fight spam, and protect the rights and property of Stensul and others, which may result in us declining an action or the use of our Services;
To personalize your experience using our Services, remember your preferences on the Services so that you will not have to re-enter it during your visit or the next time you use the Services, target our marketing messages to groups of our Users (for example, those who have a particular plan with us or have been our user for a certain length of time), to serve relevant advertisements; and
To communicate with you, for example through an email, about offers and promotions offered by Stensul and others we think will be of interest to you, solicit your feedback, or keep you up to date on what we’re up to and our products. For further information on your choices regarding your choices with regard to the use of your information for marketing purposes, see "Your Choices Regarding Your Information" below.

‍LEGAL BASIS FOR COLLECTING AND USING INFORMATION
We collect and use the personal data described above based on the following grounds:

The use is necessary in order to fulfill our commitments to you under an agreement we’ve entered into with you or is necessary to administer your account–for example, in order to enable access to our Services on your device or charge you for a paid  subscription; or
Compliance with a legal obligation necessitates the use; or
The protection of your vital interests or those of another person require the use; or
We have a legitimate interest in using your information–for example, to provide and update our Services, to improve our Services so that we can offer you an even better user experience, to safeguard our Services, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our Services, and to personalize your experience; or
You have given us your consent.

INFORMATION SHARING AND DISCLOSURE
We collect and use the personal data described above based on the following grounds:

Others Working with Stensul. We may share information about you within the United States and abroad, with third party vendors who need to know information about you in order to provide their services to us, or to provide their services to you. This group includes vendors that help us provide our Services to you, such as postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you, those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), those that help us understand and enhance our Services (like analytics providers), those that help us deliver our Services (like hosting and content delivery providers) and others. We may share your private personal information with such service providers subject to confidentiality obligations consistent with this Privacy Policy.
Other Users. When you register your Stensul account you may be added into a specific account with other users associated with your organization, your basic information—like your name, team name, profile picture, and email address— may be visible to these other users within your same organization. This helps your organization collaborate and work together more efficiently.
Account Administrators. If your use of the Services is pursuant to an agreement entered into by your employer or other organization to which you belong, your administrator may have the ability to access and control your Stensul account. Please refer to your organization’s internal policies if you have questions about this.
Your Consent. Certain features let you make additional information available to others.
Law & Order and the Public Interest. Third parties as required to (a) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (b) enforce our Terms of Service, including the investigation of potential violations thereof, (c) investigate and defend ourselves against any third party claims or allegations, (d) protect against harm to the rights, property or safety of Stensul, its users or the public as required or permitted by law and (e) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.
Business Transfers and Affiliates. In the event that Stensul is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. This Privacy Policy will apply to your information as transferred to the new entity. We may also disclose information about you to our corporate affiliates in order to help provide, understand, and improve our Services and our affiliates’ services.
Aggregated and De-Identified Information. We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services.

YOUR CHOICES REGARDING YOUR INFORMATION

Account Data. All Stensul account holders may review, update, correct or delete the personal information in their registration profile by logging into their account. Stensul account holders may also contact us at privacy@stensul.com to accomplish the foregoing or if you have additional requests or questions.
Access to Data Controlled by Our Users. Stensul has no direct relationship with the end users of our Users’ Products whose personal information is contained within the personal data processed by our Services. An individual who seeks access, or who seeks to correct, amend, or delete personal information provided by our Users should direct their request the specific User. You may also contact us at privacy@stensul.com if you have additional questions or concerns.
Marketing Communications. If you do not wish to receive promotional emails, you can click the "unsubscribe" button on promotional email communications. If you opt out of promotional messages, we may still send you other messages, like those about your account and legal notices. We sometimes contact people who do not have a Stensul account. If you receive an email and no longer wish to be contacted by Stensul, you can unsubscribe and remove yourself from our contact list via the message itself.
Analytics Services. As noted above, analytics providers may set tracking technologies (like cookies) to collect information about your use of the Services, and potentially your use of other websites and online services. For more information about how to manage and delete cookies, visit aboutcookies.org. For further information on what information is collected by analytics service providers and why, see "Information Collection and Use."
Set Your Browser to Reject Cookies. At this time, Stensul does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using the Services, with the drawback that certain features of the Services may not function properly without the aid of cookies.
Close Your Account. Of course, while it’s hard to say goodbye, we understand that sometimes you just need to move on. You can delete your information from within your account or close your account and keep in mind that we may continue to retain your information after closing your account, as described in How Store Your Information below–for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.

HOW WE STORE YOUR INFORMATION

Security. We use commercially reasonable physical, electronic, and administrative safeguards to protect the information we collect from loss, misuse and unauthorized access, disclosure, alteration, destruction, and to ensure that the information we process is reliable for its intended use, accurate, complete, and current to the extent necessary for the purposes for which we use the information. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Please contact us immediately if you have reason to believe that your interaction with us is no longer secure.
Location of Storage. To provide you with the Services, we may store, process, and transmit information in the United States and locations around the world—including those outside your country. Information may also be stored locally on the devices you use to access the Services.
Retention. We’ll retain your information for as long as necessary to fulfill the purposes described herein. You may request we delete your information. Please note we may retain your information if necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.

CHANGES
We may revise this Privacy Policy from time to time, and will post the most current version on our website. If a revision meaningfully reduces your rights, we will notify you.
CONTACT
Your personal information is controlled by Stensul, Inc. Have questions or concerns about the Services or your privacy? Contact us at privacy@stensul.com.

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#### Request a Demo
URL: http://stensul.com/request-a-demo/

#### Request a Demo
We're so glad you're here				
		Are you an enterprise organization with complex campaign creation workflows? Do brand standards, legal review, and compliance slow you down, or create risk when they’re bypassed? Then you're in the right place.Stensul is the Governed Creation™ platform built for teams that need speed and structure. We unite creation, collaboration, and governance in one system so more people can create safely — without bottlenecks, rework, or last-minute surprises.In your demo, you’ll see how Governed Creation™ removes friction from campaign creation by embedding guardrails directly into the workflow — so quality, compliance, and speed work together from the start.		
																														
																														
					Leader in Enterprise Grid Report				
					Share your details and we’ll connect to set up a conversation				
		Let’s talk about your world. What's working. And what’s not. Where your team’s getting stuck. We’ll show you how Stensul can help, and make it specific to your needs.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
					No-code creation				
		Free your developers from repetitive work and empower marketers to build emails and landing pages faster.		
																														
					Streamlined collaboration				
		Replace slow PDF markups and email threads with a centralized review experience.		
																														
					Governance by design				
		Ensure every message stays on-brand, compliant, and high-impact.		
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A large technology company’s centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul’s no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs’ worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.								
					Technology Manufacturing				
																														
									A large hospitality company’s email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.								
					Hospitality				
																														
									A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become “brand police,” burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.								
					Healthcare				
							
							
																														
		A large technology company's centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul's no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs' worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.		
					Technology Manufacturing				
																														
		A large hospitality company's email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.		
					Hospitality				
																														
		A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become "brand police," burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.		
					Healthcare

#### Request a Demo - Creative
Protect the brand without policing every asset.				
		As content scales, so does inconsistency and rework. See how Governed Creation™ gives your design system a governed home — so every asset stays on brand, no matter who creates it.What’s draining your timeFixing off-brand assets and broken templatesRework caused by inconsistent executionActing as the “brand police” instead of focusing on designWhat you’ll seeHow design-approved components scale without breakingHow guardrails enforce brand consistency automaticallyHow AI and automation eliminate low-value production workWhat changesSpend more time on high-impact creative workEnsure every asset stays true to your design systemScale design across teams without sacrificing qualityDesign systems stay intact across every campaign without manual enforcement.		
																														
																														
					Leader in Enterprise Grid Report				
					See how to scale design without losing control				
		Let’s talk about your world. What's working. And what’s not. Where your team’s getting stuck. We’ll show you how Stensul can help, and make it specific to your needs.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
					No-code creation				
		Free your developers from repetitive work and empower marketers to build emails and landing pages faster.		
																														
					Streamlined collaboration				
		Replace slow PDF markups and email threads with a centralized review experience.		
																														
					Governance by design				
		Ensure every message stays on-brand, compliant, and high-impact.		
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
							
					Take
					their word
					for it
					
																														
					“By combining Adobe with Stensul, teams can move faster, collaborate more effectively, and consistently deliver on-brand campaigns. Every email is a perfect blend of creativity and efficiency.”				
					Justin PriceMilwaukee Bucks Senior Manager, Multichannel Marketing

#### Request a Demo - Executive Buyer
Inefficiency isn’t a workflow problem. It’s a growth problem.				
		When content production slows down, pipeline, ROI, and team efficiency all take the hit. See how Governed Creation™ turns marketing execution into a scalable, measurable growth driver.What’s at riskRising content demand without increased headcountHidden production costs eroding ROIAI is increasing output, but also increasing risk and inconsistencyWhat you’ll seeHow governance makes AI safe, scalable, and accountableHow to reduce cost per asset while increasing outputHow to gain visibility into marketing efficiency and execution performanceWhat changesFaster time-to-market across campaigns and channelsLower operational costs and reduced production wasteScalable growth without increasing riskTeams using Stensul cut creation time by up to 90% — unlocking more output with the same resources.		
																														
																														
					Leader in Enterprise Grid Report				
					 See how to scale output without increasing cost
				
		Let’s talk about your world. What's working. And what’s not. Where your team’s getting stuck. We’ll show you how Stensul can help, and make it specific to your needs.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
					No-code creation				
		Free your developers from repetitive work and empower marketers to build emails and landing pages faster.		
																														
					Streamlined collaboration				
		Replace slow PDF markups and email threads with a centralized review experience.		
																														
					Governance by design				
		Ensure every message stays on-brand, compliant, and high-impact.		
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
							
					Take
					their word
					for it
					
																														
					“By combining Adobe with Stensul, teams can move faster, collaborate more effectively, and consistently deliver on-brand campaigns. Every email is a perfect blend of creativity and efficiency.”				
					Justin PriceMilwaukee Bucks Senior Manager, Multichannel Marketing

#### Request a Demo - Marketing Champion
Your ideas shouldn’t wait on production.
				
		When campaign execution gets stuck in bottlenecks, your pipeline does too. See how Governed Creation™ helps you launch faster, scale output, and stay on brand—without waiting in line.What’s slowing you downBig ideas stuck in review cyclesCampaign timelines dictated by production, not strategyEndless back-and-forth between teams to get assets out the doorWhat you’ll seeHow guardrails let more marketers create without risking the brandHow AI accelerates campaign execution while keeping everything on-brandHow to eliminate bottlenecks and launch faster across email and landing pagesWhat changesLaunch campaigns when you’re ready, not when production frees upSpend more time on strategy, less on formatting and reworkScale output without		
																														
																														
					Leader in Enterprise Grid Report				
					See how to remove production bottlenecks.				
		Let’s talk about your world. 
What’s working. And what’s not. Where your team’s getting stuck. We’ll show you how Stensul can help, and make it specific to your needs.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
					No-code creation				
		Free your developers from repetitive work and empower marketers to build emails and landing pages faster.		
																														
					Streamlined collaboration				
		Replace slow PDF markups and email threads with a centralized review experience.		
																														
					Governance by design				
		Ensure every message stays on-brand, compliant, and high-impact.		
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A large technology company’s centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul’s no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs’ worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.								
					Technology Manufacturing				
																														
									An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from “checking the box” to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.								
					Financial Services				
																														
									A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become “brand police,” burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.								
					Healthcare				
																														
									A large financial service company’s lean marketing team was stuck in a centralized model where every email ran through a Center of Excellence. Marketing Strategists and Designers couldn’t build emails themselves—HTML dependencies meant even simple campaigns took up to two weeks, and Figma designs had to be rebuilt from scratch in Salesforce Marketing Cloud. The VP of Marketing Operations and his team reimagined the workflow with Stensul, putting a no-code builder with compliance guardrails directly into marketers’ hands. Production time dropped from 1–2 weeks to just 1–3 days, email creation sped up 70%, and the team reclaimed 220 hours a month—the equivalent of two FTEs—for strategic work.								
					Financial Services				
							
							
																														
		A large technology company's centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul's no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs' worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.		
					Technology Manufacturing				
																														
		An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from "checking the box" to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.		
					Financial Services				
																														
		A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become "brand police," burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.		
					Healthcare				
																														
		A large financial service company's lean marketing team was stuck in a centralized model where every email ran through a Center of Excellence. Marketing Strategists and Designers couldn't build emails themselves—HTML dependencies meant even simple campaigns took up to two weeks, and Figma designs had to be rebuilt from scratch in Salesforce Marketing Cloud. The VP of Marketing Operations and his team reimagined the workflow with Stensul, putting a no-code builder with compliance guardrails directly into marketers' hands. Production time dropped from 1–2 weeks to just 1–3 days, email creation sped up 70%, and the team reclaimed 220 hours a month—the equivalent of two FTEs—for strategic work.		
					Financial Services

#### Request a Demo - Operations Champion
You shouldn’t have to police every campaign to keep it on track.				
		When workflows break, Ops becomes the bottleneck. See how Governed Creation™ embeds governance into the system, so you can scale safely without adding risk or manual oversight.What’s breaking todayManual QA is slowing down every campaignInconsistent processes across teams and regionsConstant pressure to scale output without losing controlWhat you’ll seeHow built-in guardrails standardize workflows across every creatorHow automation removes manual QA and reduces errorsHow to gain full visibility into every step of creationWhat changesEliminate manual checks and repetitive oversightScale campaign production without increasing riskMove from approving work to orchestrating the systemStandardized workflows + automation = faster delivery, fewer errors, and full control.		
																														
																														
					Leader in Enterprise Grid Report				
					See where your workflow is breaking (and how to fix it)				
		Let’s talk about your world. What's working. And what’s not. Where your team’s getting stuck. We’ll show you how Stensul can help, and make it specific to your needs.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
					No-code creation				
		Free your developers from repetitive work and empower marketers to build emails and landing pages faster.		
																														
					Streamlined collaboration				
		Replace slow PDF markups and email threads with a centralized review experience.		
																														
					Governance by design				
		Ensure every message stays on-brand, compliant, and high-impact.		
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
							
					Take
					their word
					for it
					
																														
					“By combining Adobe with Stensul, teams can move faster, collaborate more effectively, and consistently deliver on-brand campaigns. Every email is a perfect blend of creativity and efficiency.”				
					Justin PriceMilwaukee Bucks Senior Manager, Multichannel Marketing

#### Request a Demo - V4 - CRO
Create emails and landing pages without all that back-and-forth				
							
							
										Get emails and landing pages out the door as much as 90% quicker
									
								
										Reduces review and approval process touchpoints by 70%
									
								
										Handle increased volumes without needing more resources
									
								
										Connects your email and landing page martech stack into a single collaborative environment
									
						
					Improve your team's email

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
																														
																														
																														
																														
					Why companies choose Stensul Marketing				
									“Bringing on Stensul allowed us to streamline the email creation process and increase output, lower costs, and become a leaner team.”Marketing Operations ManagerIconic Computer/Printer Company								
									“We did a lot of vetting and free trials of other email creation systems, but none were up to what Stensul offered.”Justin PriceEmail Marketing Manager – Milwaukee Bucks								
									“Bringing on Stensul allowed us to streamline the email creation process and increase output, lower costs, and become a leaner team.”
Marketing Operations ManagerIconic computer/printer company								
		"Bringing on Stensul allowed us to streamline the email creation process and increase output, lower costs, and become a leaner team."Marketing Operations ManagerIconic Computer/Printer Company"We did a lot of vetting and free trials of other email creation systems, but none were up to what Stensul offered."Justin PriceEmail Marketing Manager - Milwaukee Bucks"Bringing on Stensul allowed us to streamline the email creation process and increase output, lower costs, and become a leaner team."
Marketing Operations ManagerIconic computer/printer company

#### Request a Demo Adobe
Running the Adobe tech stack, but still stuck in campaign creation bottlenecks?
				
		If brand standards, legal review, and compliance are slowing things down—or worse, getting skipped just to hit deadlines—you’re not alone. Stensul is the Governed Creation platform that makes your Adobe stack actually work at scale.We bring structure to campaign creation by uniting creation, collaboration, and governance in one system—so more people can create directly within your Adobe workflows, without bottlenecks, rework, or last-minute surprises. In your demo, you’ll see what changes when governance is built in—not bolted on.Stensul embeds guardrails directly into your Adobe-driven workflow, so every campaign is created faster, stays on-brand, and clears compliance from the start—not at the end. 		
																														
																														
					Leader in Enterprise Grid Report				
					Share a few details, and let’s make this relevant to your Adobe environment
				
		We’ll start with your world—what’s working, what’s slowing you down, and where your Adobe workflows are breaking under the pressure of scale.
Then we’ll show you how Stensul fits in—eliminating bottlenecks, embedding governance, and helping your team create faster without adding risk.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
					No-code creation				
		Free your developers from repetitive work and empower marketers to build emails and landing pages faster.		
																														
					Streamlined collaboration				
		Replace slow PDF markups and email threads with a centralized review experience.		
																														
					Governance by design				
		Ensure every message stays on-brand, compliant, and high-impact.		
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
							
					Take
					their word
					for it
					
																														
					“By combining Adobe with Stensul, teams can move faster, collaborate more effectively, and consistently deliver on-brand campaigns. Every email is a perfect blend of creativity and efficiency.”				
					Justin PriceMilwaukee Bucks Senior Manager, Multichannel Marketing

#### Request a Demo Dark Mode
Stop fixing dark mode issues. Prevent them.				
		You’ve seen how easily emails break in dark mode. The problem isn’t your design—it’s the process. Most teams rely on QA to catch rendering issues after the fact. But by then, you’re already reworking, re-reviewing, and delaying sends. Stensul is the Governed Creation™ platform designed for teams where rendering accuracy and compliance aren’t optional. We bring creation, collaboration, and governance into one system so emails are built to perform correctly in dark mode and meet brand and regulatory standards—by design.In your demo, you’ll see how governance is embedded into the workflow, ensuring every email is compliant, consistent, and ready to launch—without rework or risk.		
																														
																														
					Leader in Enterprise Grid Report				
					Share your details and we’ll connect to set up a conversation				
		Let’s talk about your world. What's working. And what’s not. Where your team’s getting stuck. We’ll show you how Stensul can help, and make it specific to your needs.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
																														
					No-code creation				
		Free your developers from repetitive work and empower marketers to build emails and landing pages faster.		
																														
					Streamlined collaboration				
		Replace slow PDF markups and email threads with a centralized review experience.		
																														
					Governance by design				
		Ensure every message stays on-brand, compliant, and high-impact.		
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A large technology company’s centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul’s no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs’ worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.								
					Technology Manufacturing				
																														
									A large hospitality company’s email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.								
					Hospitality				
																														
									A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become “brand police,” burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.								
					Healthcare				
							
							
																														
		A large technology company's centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul's no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs' worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.		
					Technology Manufacturing				
																														
		A large hospitality company's email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.		
					Hospitality				
																														
		A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become "brand police," burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.		
					Healthcare

#### Request a Demo Long
Ungoverned email creation isn't just slow.
					It's expensive.
				
		Stensul is the Governed Creation™ Platform built for teams where brand standards, legal review, and speed all have to coexist. See it live in 30 minutes.		
																														
					Leader in Enterprise Grid Report				
																														
					Technology Fast 500 winner 				
																														
					SOC 2 compliant				
					Book your demo				
		30-min walkthrough · tailored to your stack.		

*Required information
By submitting this form you consent to receive marketing communications from Stensul.
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process.				
																														
																														
																														
																														
																														
																														
					Your process wasn't built for AI. And AI is making that obvious.				
		For enterprise marketing teams without governance, AI is just a faster way to ship things that aren't ready. More volume with the same broken review process means more off-brand campaigns, more compliance exposure, and more mistakes moving at speed.Stensul is the Governed Creation™ platform built for teams that need speed and structure. We remove friction from campaign creation by embedding guardrails directly into the workflow — so quality, compliance, and speed work together from the start.		
																														
					Ship safely at scale				
		Stensul unites creation, collaboration, and governance in one system so more people can create safely — without bottlenecks, rework, or last-minute surprises.		
																														
					Create				
		Enable faster, safer creation within guardrails through a no-code, AI-enabled builder.		
																														
					Collaborate				
		Writers, designers, and reviewers work together in real time, no bottlenecks, no endless approval loops.		
																														
					Control				
		Ensure every output stays compliant and on brand with built-in governance.		
																														
					Connect				
		Stensul connects with your marketing stack — from DAMs to MAPs to workflow platforms to AI tools — so Governed Creation™ becomes part of how your entire organization works.		
					Real outcomes from real enterprise teams.				
					
				Financial services			
		
				
				Technology			
		
				
				Hospitality			
		
					52% reduction in email production time				
									“Stensul provided a compliant, on-brand structure to enable our creative assets, and our teams became more confident in their experimentation.”								
					Senior Marketing Manager				
					Fortune 500 Financial Software Company				
					26x increase in email requests handled				
									“The time-savings we gained with Stensul have given us time to pursue new opportunities. For example, we were able to undertake a large-scale collaboration with our Partnership team , and our Demand Generation unit now has the time to strategize new prospecting campaigns that trigger dynamically.”								
					Nat Harrison, Vice President, Marketing				
					Mindbody				
					Faster on-brand, personalized campaigns				
									“By integrating Stensul with Salesforce Marketing Cloud, marketing teams can supercharge their email creation process — delivering perfectly branded, high-quality campaigns at lightning speed, while leveraging the full power of SFMC’s personalization and distribution capabilities.”								
					Justin Zucker, former SFMC Architect				
					Holiday Inn Club Vacations				
					52% reduction in email production time				
		“Stensul provided a compliant, on-brand structure to enable our creative assets, and our teams became more confident in their experimentation.”		
					Senior Marketing Manager				
					Fortune 500 Financial Software Company				
					26x increase in email requests handled				
		“The time-savings we gained with Stensul have given us time to pursue new opportunities. For example, we were able to undertake a large-scale collaboration with our Partnership team , and our Demand Generation unit now has the time to strategize new prospecting campaigns that trigger dynamically.”		
					Nat Harrison, Vice President, Marketing				
					Mindbody				
					Faster on-brand, personalized campaigns				
		“By integrating Stensul with Salesforce Marketing Cloud, marketing teams can supercharge their email creation process — delivering perfectly branded, high-quality campaigns at lightning speed, while leveraging the full power of SFMC’s personalization and distribution capabilities.”		
					Justin Zucker, former SFMC Architect				
					Holiday Inn Club Vacations				
					Common questions from enterprise marketing leaders				
						
				
					 How is a Governed Creation™ Platform different from templates for email and landing pages? 
			
			
						
									Templates, even custom ones, only go so far. They’re fixed structures that limit variation and often require workarounds as campaigns evolve.
The Stensul Governed Creation™ Platform goes beyond templates by providing modular building blocks for email and landing page creation. These governed modules are designed to your brand standards, so teams can assemble endless variations without breaking design, compliance, or layout rules.
Think of templates as a finished Lego set. Governed Creation™ gives you the individual Lego pieces, built with your brand standards, so you can create as many emails and landing pages as you need, safely and consistently.								
					
						
				
					 Does your platform send emails? Are you really an ESP or MAP? 
			
			
						
									No. Stensul is not an ESP or MAP. Our Governed Creation™ Platform integrates seamlessly with the tools you already use to send emails and manage campaigns. Teams create emails and landing pages in Stensul, then push them via API into their existing ESP or Marketing Cloud to deploy as usual. Stensul sits in front of your delivery platforms, governing creation while preserving your existing tech stack								
					
						
				
					 Our team already moves fast. Wouldn’t governance slow us down? 
			
			
						
									That’s the assumption most teams start with. In practice, the opposite is true — teams move slowly because governance is missing, not because it’s present. Without built-in guardrails, every email requires manual review, legal sign-off, and rework cycles that eat time after the build. Governance built into the process means less rework, fewer approval loops, and campaigns that are ready to send the first time								
					
						
				
					 What does pricing look like? 
			
			
						
									Pricing is customized based on your organization’s scale, workflows, and creation needs. For most enterprise teams, the value comes from reclaiming time and resources currently lost to manual production, rework, and agency spend. By streamlining email and landing page creation through governed workflows, teams consistently see cost savings that exceed the investment. We’re happy to walk through pricing and show how Governed Creation™ delivers measurable efficiency, speed, and ROI.								
					
		Templates, even custom ones, only go so far. They’re fixed structures that limit variation and often require workarounds as campaigns evolve.
The Stensul Governed Creation™ Platform goes beyond templates by providing modular building blocks for email and landing page creation. These governed modules are designed to your brand standards, so teams can assemble endless variations without breaking design, compliance, or layout rules.
Think of templates as a finished Lego set. Governed Creation™ gives you the individual Lego pieces, built with your brand standards, so you can create as many emails and landing pages as you need, safely and consistently.No. Stensul is not an ESP or MAP. Our Governed Creation™ Platform integrates seamlessly with the tools you already use to send emails and manage campaigns. Teams create emails and landing pages in Stensul, then push them via API into their existing ESP or Marketing Cloud to deploy as usual. Stensul sits in front of your delivery platforms, governing creation while preserving your existing tech stackThat's the assumption most teams start with. In practice, the opposite is true — teams move slowly because governance is missing, not because it's present. Without built-in guardrails, every email requires manual review, legal sign-off, and rework cycles that eat time after the build. Governance built into the process means less rework, fewer approval loops, and campaigns that are ready to send the first timePricing is customized based on your organization’s scale, workflows, and creation needs. For most enterprise teams, the value comes from reclaiming time and resources currently lost to manual production, rework, and agency spend. By streamlining email and landing page creation through governed workflows, teams consistently see cost savings that exceed the investment. We’re happy to walk through pricing and show how Governed Creation™ delivers measurable efficiency, speed, and ROI.		
					See what your team could ship with Stensul.				
		In your demo, you’ll see how Governed Creation™ removes friction from campaign creation by embedding guardrails directly into the workflow — so quality, compliance, and speed work together from the start.		
					Book your demo				
		30-min walkthrough · tailored to your stack.		
					
									Book now

#### Request Stensul Pricing
90% Faster Creation, Zero Compromise				
		If your team is producing high volumes of email and landing pages across brands, regions, or regulated environments, pricing isn’t just about licenses, it’s about impact.Stensul is purpose-built for enterprise marketing organizations that need to move faster without increasing risk, headcount, or cost. With Governed Creation™, teams eliminate the manual handoffs, rework, and approval bottlenecks that slow campaigns down — while keeping brand standards and compliance built in from the start.That’s why Stensul customers reduce campaign creation time by up to 90% — not by cutting corners, but by replacing fragmented workflows with a single, governed system that scales safely.Fill out the form to receive a tailored pricing overview and understand how Governed Creation™ delivers measurable efficiency gains.		
																														
																														
		Join leading brands like the BlackRock, Cisco, Thomson Reuters, Milwaukee Bucks, Equifax, and Greenhouse in transforming your email and landing page creation process.		
					Get custom pricing aligned to your real workflow				

By submitting this form you consent to receive marketing communications from Stensul.				
					Hundreds of enterprise teams use Stensul to remove bottlenecks from the campaign creation process				
																														
																														
																														
																														
																														
																														
					Flexible pricing packages tailored to your needs				
																														
					Growth				
		Ideal for teams starting out with a single ESP/MAP integration. Includes Quick Start Onboarding.		
																														
					Team				
		Your goal is to accelerate your campaign creation workflow for a single team or mailstream to start.		
																														
					Business				
		Your goal is to accelerate campaign creation across multiple teams, brands or business units.		
																														
					Enterprise				
		Your goal is to accelerate campaign creation across the Enterprise, and need more complex workflows, workspaces, or custom integrations.		
								
									
							Onboarding Support starts your Stensul journey off right.						
					
								
									
							All packages include a dedicated Customer Success Manager (CSM).						
					
								
									
							Every Stensul package also grants you access to ongoing Platform Support.						
					
								
									
							And Subscription Services help you level up and provide you with even more custom support and guidance.						
					
					Why enterprises choose Stensul				
		Governed Creation™ brings structure to marketing workflows, connecting every step, every stakeholder, and every system so work moves faster and safer at scale.		
																														
					Create				
		Enable faster, safer creation within guardrails through a no-code, AI-enabled builder.		
																														
					Collaborate				
		Writers, designers, and reviewers work together in real time — no bottlenecks, no endless approval loops.		
																														
					Control				
		Ensure every output stays compliant and on brand with built-in governance.		
																														
					Connect				
		Stensul connects with your marketing stack, so governed creation becomes part of how your entire organization works.		
					Companies working with Stensul see measurable results				
					300× increase in email-based sales pipeline				
					140% increase in email-attributed revenue				
					90% decrease in email creation time				
							
					Take
					their word 
					for it
					
					Ready to transform your email creation process?				
					
									Get my quote

#### Resources
URL: http://stensul.com/resources/

#### Salesforce Integrations
Better together: 
Stensul + Salesforce				
		Bring governed, scalable creation to every Salesforce marketing workflow — across Marketing Cloud, Pardot, and dynamic content.
With Stensul’s Governed Creation™ Platform seamlessly integrated into your Salesforce ecosystem, teams can create, collaborate, and launch campaigns faster — with the confidence that every asset is on brand, compliant, and ready to perform.		
					
									Show me a demo
					
					Stensul complements your Saleforce tech stack				
																														
					Salesforce Marketing Cloud				
																														
					Salesforce Pardot				
																														
					Salesforce dynamic content				
					How campaign creation gets built better across Salesforce				
																														
					Easy-to-use templates and AI-assisted creation				
		Brand, legal, and accessibility standards aren’t bolted on at the end — they’re embedded from the start. Governance defines the rules; AI refines them, ensuring content entering any Salesforce environment is consistent, compliant, and campaign-ready.		
																														
					Built-in guardrails for safe, scalable creation				
		Bring marketing, operations, creative, and compliance together in one governed workspace. Centralized feedback and structured approvals eliminate version chaos and shorten review cycles — across every Salesforce execution path.		
																														
					Stress-free, cross-team collaboration				
		Personalize and localize with confidence. Use governed dynamic text, images, and rules to tailor content for any segment or journey — whether deploying through SFMC, Pardot, or Salesforce’s dynamic content capabilities. Approvals happen upstream, so you reduce rework and avoid downstream surprises.		
																														
					Dynamic authoring for every audience				
		Move from creation to activation without disruption. Deploy approved, on-brand assets directly into SFMC, Pardot, or your dynamic content framework with a single click — accelerating time-to-market while keeping your entire Salesforce engine in sync.		
					How Stensul Connects with Salesforce				
					Copy				
																														
					Design				
																														
					Dynamic authoring				
																														
					Send to Salesforce				
																														
																														
																														
					Audience segmentation				
																														
					Campaign deployment				
																														
					Discover Salesforce Marketing Cloud resources				
		
				
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					Take
					their word
					for it

#### Security and Compliance
Security and Compliance				
																														
		At Stensul, maintaining the security and trust and privacy of our customers is our top priority. Stensul has implemented a robust security program that spans from secure system architecture through employee training on security and privacy best practices.Stensul is audited annually by and complies with the AICPA standards for Controls at a Service Organization (SOC2 Type 2).		
					
									Visit our Trust Center
					
																														
					Product security				
					Account security				
		Stensul provides various tools and features that can be used to keep a Stensul account and resources safe from unauthorized use, including user/password authentication with a configurable password and account lockout policy, standard SSO methods: OAUTH2 / OIDC & SAML 2.0., and user activity logging for security monitoring. For more distributed use, SSO may be configured for JIT access, enabling secure and agile operations. You can view our SSO integrations here.		
					Data security — transmission and encryption				
		Customer and employee login information for the Stensul platform is encrypted using non-reversible encryption techniques. Data is transmitted using only HTTPS endpoints with TLS (2048 bit keys). Data is encrypted both in transmission and at rest for working files and offsite backups.		
					Physical and operational security				
		The Stensul production environment is located at TIER-1 providers in the United States that offer robust physical and operational security. Stensul uses Google Cloud Platform (GCP) and Amazon Web Services (AWS) as production data centers.		
					Redundancy				
		Stensul uses a world-class infrastructure that is carefully monitored, dispersed around multiple availability zones, and has fault-tolerant web architectures with cloud resources.		
					Application development life-cycle				
		Stensul product development adheres to software development life-cycle (SDLC) best practices with multiple steps to ensure the quality and the security of our platform.		
																														
					Internal security				
					Network security access				
		Access to servers is protected by a bastion host secured using two-factor authentication (2FA) and accessible only via VPN.		
					Firewalls and DDoS				
		Stensul is protected by a globally distributed network built to absorb distributed denial of service (DDoS) attacks.		
					Intrusion detection				
		Stensul runs an intrusion detection system (IDS) on the front line for servers that have exposure to the DMZ. File servers run an antivirus (AV) with daily updates.		
					Security and privacy awareness				
		All Stensul employees have mandatory security and privacy awareness training.

#### Stensul AI
AI is turning the creation problem into a shipping problem.				
		Stensul was built so that whatever creates the content — a marketer, a designer, or an AI agent — the output is on-brand, compliant, approved, accessible, and ready to go live. The Stensul MCP Server makes our governance layer callable by any AI agent from any MCP-supporting tool.		
					
									Join the Stensul MCP Server Early Access Program
					
		Two ways in. One governance layer. Create inside Stensul with AI built into every stage — or connect any external AI agent through Stensul MCP, and the same governance applies.		
																														
							
					AI generation and refinement with
					guardrails
				
																														
					Stensul MCP				
		Governed Creation™, callable from anywhere.When a marketer drafts in Claude, comments in Slack, or briefs an agent in Figma — the work has moved. The Stensul MCP Server is how governance moves with it.Any AI agent calling through the Stensul MCP Server operates inside:Approved template structures — modules, layouts, and locked componentsBrand rules — fonts, colors, voice, locked design tokensAccessibility validation — WCAG 2.1 AA checks against rendered HTMLQA and review workflows — the same checks human creators pass through		
					Bring Your Own LLM				
		Connect your organization's approved LLM to Stensul so every AI feature routes through your own managed environment — under your contracts, inside your security perimeter.Connect Azure OpenAI, AWS Bedrock, or Google GeminiAI runs under the data policies and agreements your organization has already negotiated		
																														
																														
					Brief Upload & AI Email Creation				
		Upload a brief and get a working first draft — structured, on-brand, and ready to refine.Upload a PDF, Word doc, or spreadsheet as your prompt inputGenerate a complete email draft in minutes, built inside your approved templatesAdd instructions to steer tone, audience, or CTA without re-uploadingStart from a one-line description or a full campaign brief — either works		
					AI Content Creation				
		Write faster, stay on-brand, from first draft to final copy without leaving the governed environment your team already works in.Generate subject lines, preheaders, and body copy from a promptAdjust tone and writing style without starting from scratchUse Smart Duplicate to take any existing email and prompt updates directlyEvery suggestion runs inside your brand rules — locked modules stay locked		
																														
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A large technology company’s Security Marketing team knew their emails weren’t landing—7% open rates, 1.3% CTRs, and a rigid Digital Content Document process that drained every ounce of creativity. They didn’t know a better option existed until they found Stensul. The Growth Marketing Technology Solutions team switched to a self-serve, no-code workflow with native MAP integration that slotted cleanly into the Company’s infrastructure. Open rates nearly tripled to 20%, click-through rates rose 4.5x to 5.7%, and creation time collapsed from hours to 10–20 minutes. Subscribers became more engaged—and marketers finally felt proud of what they were sending.								
					Technology Manufacturing				
																														
									A large technology company’s Global Events team promoted six major conferences a year through bloated Digital Content Documents—spreadsheets meant to streamline work that instead introduced errors, delays, and two-month head starts on incomplete information. The Growth Marketing Technology Solutions team consolidated the approach in Stensul, creating a single, unified campaign that cross-promoted events using persona-driven content and collaborative workflows across 20+ stakeholders. Email creation time was cut by more than half, back-and-forth in reviews dropped 90%, and monthly hours plummeted from 27,000 to under 850. Open rates rose 179% and CTRs jumped 211%—with a consistent customer experience to match.								
					Technology Manufacturing				
																														
									A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become “brand police,” burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.								
					Healthcare				
							
							
																														
		A large technology company's Security Marketing team knew their emails weren't landing—7% open rates, 1.3% CTRs, and a rigid Digital Content Document process that drained every ounce of creativity. They didn't know a better option existed until they found Stensul. The Growth Marketing Technology Solutions team switched to a self-serve, no-code workflow with native MAP integration that slotted cleanly into the Company's infrastructure. Open rates nearly tripled to 20%, click-through rates rose 4.5x to 5.7%, and creation time collapsed from hours to 10–20 minutes. Subscribers became more engaged—and marketers finally felt proud of what they were sending.		
					Technology Manufacturing				
																														
		A large technology company's Global Events team promoted six major conferences a year through bloated Digital Content Documents—spreadsheets meant to streamline work that instead introduced errors, delays, and two-month head starts on incomplete information. The Growth Marketing Technology Solutions team consolidated the approach in Stensul, creating a single, unified campaign that cross-promoted events using persona-driven content and collaborative workflows across 20+ stakeholders. Email creation time was cut by more than half, back-and-forth in reviews dropped 90%, and monthly hours plummeted from 27,000 to under 850. Open rates rose 179% and CTRs jumped 211%—with a consistent customer experience to match.		
					Technology Manufacturing				
																														
		A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become "brand police," burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.		
					Healthcare				
					The work only matters if it can actually go live.				
		Stensul gives enterprise marketing teams the AI tools and governance required to ship — on-brand, compliant, approved, and accessible.		
					
									See how Governed Creation™ makes it work

#### Stensul by Role
Your role in the campaign. Your reason to use Stensul.				
		Whatever your job is on a campaign — writing it, designing it, approving it, shipping it, or managing it — Stensul removes the friction that slows you down and the risk that keeps you up.		
																														
							
					Meet
					Governed Creation™
				
		The safer, smarter way to remove bottlenecks. Governed Creation™ is Stensul's platform approach to enterprise marketing, AI-enabled creation with governance built in from the start. Every role works faster. Nothing ships that shouldn't.Find your role below.		
					
				Marketing			
		
				
				Strategy			
		
				
				Creative & Brand			
		
				
				Operations & Execution			
		
				
				Executives & Managers			
		
					Marketing				
					Your job is to create demand and grow revenue. 				
									Stensul gets you there faster. The campaigns that hit their numbers are the ones that actually launch with your vision — on brief, on time, without three rounds of fixes before they’re out the door. Stensul removes the creation friction between your strategy and your results. AI accelerates the first draft. Guardrails mean fewer review cycles. And you stay focused on performance, not production.								
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
									Replace the gap between strategy and execution with a platform that keeps creation aligned with your objectives.								
					What breaks today				
							
							
													
										Manual reviews slow launches
									
								
													
										Off-brand assets slip through
									
								
													
										Version control chaos
									
								
													
										Make simple edits yourself without opening a ticket
									
								
													
										Dynamic content is hard to achieve
									
								
													
										Time is spent on production instead of strategy like building more and better journeys
									
						
					With Stensul				
							
							
													
										Reduce production work to see the asset come to life much earlier in the process
									
								
													
										AI can draft your starting point in minutes, within shared guardrails
									
								
													
										Approvals happen in one place — no more chasing threads
									
								
													
										Make simple edits yourself without opening a ticket
									
								
													
										Dynamic content is simplified
									
						
					140% increase in email-attributed revenue				
					Strategy				
					You're not here to do more work. You're here to do better work.				
									The pressure isn’t just to go faster — it’s to go smarter. Strategists are accountable for outcomes, not headcount hours. When AI gets bolted on without structure, you get more of the wrong things, faster. Stensul’s Governed Creation™ platform means your team’s bandwidth goes toward higher-quality work, not putting out fires. More signal, less noise. Better campaigns, not just more of them.								
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
									Replace the volume treadmill with a platform that frees your team to focus on the work that actually moves the needle.								
					What breaks today				
							
							
													
										More output pressure means more time managing process, less time on strategy
									
								
													
										AI tools adopted by the team create inconsistency, not efficiency
									
								
													
										You can't see where campaigns are stuck until it's too late
									
								
													
										More campaigns means more chances for something to ship wrong
									
						
					With Stensul				
							
							
													
										Governed Creation™ removes the operational drag so your team does better work, not just more of it
									
								
													
										AI works inside guardrails — faster output, zero brand or compliance risk
									
								
													
										Full visibility into every asset in flight, in one platform
									
								
													
										Compliance routing ensures the right eyes see the right things
									
						
					12× increase in monthly campaign volume				
					Creative & Brand				
					What you design should be what ships. Every time.				
									Creative work doesn’t end when the file is handed off — it ends when the asset in market matches what you built. With Stensul, your design is the production file. No rebuilds by production, no drift in translation, no going off-brand under deadline pressure. Your guidelines live in the platform, not a PDF. And what you design is exactly what ships.								
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
									Replace the gap between what you design and what ships with a platform where your file is the final file.								
					What breaks today				
							
							
													
										Brand guidelines live in a PDF no one checks under pressure
									
								
													
										Designs get rebuilt by production  — integrity lost in translation
									
								
													
										Post-refresh or post-merger, old assets stay in circulation
									
								
													
										Add AI to the mix, and consistency slips even faster
									
								
													
										Have to create a spec doc along with a design file on how to move the design file to code
									
						
					With Stensul				
							
							
													
										Brand constraints are set once at admin level  — teams can't break them
									
								
													
										Your design is the production file — what you build is what goes to market, no translation required
									
								
													
										Approved assets, modules, and templates only  — always current
									
								
													
										Creative freedom within guardrails that protect every asset
									
						
					90% fewer brand and content errors at scale				
					Operations & Execution				
					Every handoff
is a rework. Until now.				
									You’re the team that actually ships campaigns. Stensul is built for how you work — consistent code output, automated content checks, and governed workflows that catch errors before they reach you. Less rework. More confidence in every send.								
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
									Replace rework and last-minute fixes with clean handoffs, consistent code, and governance that catches errors before they reach you.								
					What breaks today				
							
							
													
										Figma files, briefs, broken ESP templates — every handoff needs fixing
									
								
													
										Production owns quality but can't enforce it upstream
									
								
													
										QA is the last backstop before something broken reaches your audience
									
								
													
										Approvals happen in email threads with no audit record
									
						
					With Stensul				
							
							
													
										Clean, MAP/ESP-safe code on every export — no rebuilds required
									
								
													
										Role-based permissions mean governance is enforced by the platform
									
								
													
										Automated checks catch errors before they reach the QA queue
									
								
													
										Full audit trail — who touched what, when, and what was approved
									
								
													
										Free up time from operations to focus on strategy to do more dynamic content, journeys and the things that drive results for marketing
									
						
					70% reduction in rework and revision cycles				
					Executives & Team Managers				
					Your team's time is your most expensive resource.				
									Stensul gives it back. You’re not buying a creation tool. You’re buying back capacity — for faster launches, fewer errors, and marketing that actually moves the business. Governed Creation™ means your teams spend less time in process and more time on the work that drives results. The ROI isn’t just in hours saved. It’s in campaigns that get to market faster, errors that never reach your audience, and a team that can scale output without scaling headcount.								
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
									Replace operational drag and production bottlenecks with a platform that makes your team measurably more effective.								
					What breaks today				
							
							
													
										Production bottlenecks delay time to market
									
								
													
										Errors in market create downstream risk and rework cost
									
								
													
										Scaling campaigns means scaling headcount — or burning out the team you have
									
								
													
										No visibility into where campaigns are stuck or why
									
						
					With Stensul				
							
							
													
										Campaigns get to market faster — without adding headcount
									
								
													
										Errors are caught before they ship, not after
									
								
													
										Your team stops just shipping and starts optimizing — bandwidth freed by faster creation goes toward dynamic content, personalized journeys, and campaign performance
									
								
													
										AI-powered creation scales output within governed guardrails
									
								
													
										Leadership visibility into every asset in flight, in one platform
									
						
					50% reduction in review cycles +
140% increase in email-attributed revenue				
					Marketing				
					Your job is to create demand and grow revenue. 				
		Stensul gets you there faster. The campaigns that hit their numbers are the ones that actually launch with your vision — on brief, on time, without three rounds of fixes before they're out the door. Stensul removes the creation friction between your strategy and your results. AI accelerates the first draft. Guardrails mean fewer review cycles. And you stay focused on performance, not production.		
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
		Replace the gap between strategy and execution with a platform that keeps creation aligned with your objectives.		
					What breaks today				
							
							
													
										Manual reviews slow launches
									
								
													
										Off-brand assets slip through
									
								
													
										Version control chaos
									
								
													
										Make simple edits yourself without opening a ticket
									
								
													
										Dynamic content is hard to achieve
									
								
													
										Time is spent on production instead of strategy like building more and better journeys
									
						
					With Stensul				
							
							
													
										Reduce production work to see the asset come to life much earlier in the process
									
								
													
										AI can draft your starting point in minutes, within shared guardrails
									
								
													
										Approvals happen in one place — no more chasing threads
									
								
													
										Make simple edits yourself without opening a ticket
									
								
													
										Dynamic content is simplified
									
						
					140% increase in email-attributed revenue				
					Strategy				
					You're not here to do more work. You're here to do better work.				
		The pressure isn't just to go faster — it's to go smarter. Strategists are accountable for outcomes, not headcount hours. When AI gets bolted on without structure, you get more of the wrong things, faster. Stensul's Governed Creation™ platform means your team's bandwidth goes toward higher-quality work, not putting out fires. More signal, less noise. Better campaigns, not just more of them.		
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
		Replace the volume treadmill with a platform that frees your team to focus on the work that actually moves the needle.		
					What breaks today				
							
							
													
										More output pressure means more time managing process, less time on strategy
									
								
													
										AI tools adopted by the team create inconsistency, not efficiency
									
								
													
										You can't see where campaigns are stuck until it's too late
									
								
													
										More campaigns means more chances for something to ship wrong
									
						
					With Stensul				
							
							
													
										Governed Creation™ removes the operational drag so your team does better work, not just more of it
									
								
													
										AI works inside guardrails — faster output, zero brand or compliance risk
									
								
													
										Full visibility into every asset in flight, in one platform
									
								
													
										Compliance routing ensures the right eyes see the right things
									
						
					12× increase in monthly campaign volume				
					Creative & Brand				
					What you design should be what ships. Every time.				
		Creative work doesn't end when the file is handed off — it ends when the asset in market matches what you built. With Stensul, your design is the production file. No rebuilds by production, no drift in translation, no going off-brand under deadline pressure. Your guidelines live in the platform, not a PDF. And what you design is exactly what ships.		
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
		Replace the gap between what you design and what ships with a platform where your file is the final file.		
					What breaks today				
							
							
													
										Brand guidelines live in a PDF no one checks under pressure
									
								
													
										Designs get rebuilt by production  — integrity lost in translation
									
								
													
										Post-refresh or post-merger, old assets stay in circulation
									
								
													
										Add AI to the mix, and consistency slips even faster
									
								
													
										Have to create a spec doc along with a design file on how to move the design file to code
									
						
					With Stensul				
							
							
													
										Brand constraints are set once at admin level  — teams can't break them
									
								
													
										Your design is the production file — what you build is what goes to market, no translation required
									
								
													
										Approved assets, modules, and templates only  — always current
									
								
													
										Creative freedom within guardrails that protect every asset
									
						
					90% fewer brand and content errors at scale				
					Operations & Execution				
					Every handoff
is a rework. Until now.				
		You're the team that actually ships campaigns. Stensul is built for how you work — consistent code output, automated content checks, and governed workflows that catch errors before they reach you. Less rework. More confidence in every send.		
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
		Replace rework and last-minute fixes with clean handoffs, consistent code, and governance that catches errors before they reach you.		
					What breaks today				
							
							
													
										Figma files, briefs, broken ESP templates — every handoff needs fixing
									
								
													
										Production owns quality but can't enforce it upstream
									
								
													
										QA is the last backstop before something broken reaches your audience
									
								
													
										Approvals happen in email threads with no audit record
									
						
					With Stensul				
							
							
													
										Clean, MAP/ESP-safe code on every export — no rebuilds required
									
								
													
										Role-based permissions mean governance is enforced by the platform
									
								
													
										Automated checks catch errors before they reach the QA queue
									
								
													
										Full audit trail — who touched what, when, and what was approved
									
								
													
										Free up time from operations to focus on strategy to do more dynamic content, journeys and the things that drive results for marketing
									
						
					70% reduction in rework and revision cycles				
					Executives & Team Managers				
					Your team's time is your most expensive resource.				
		Stensul gives it back. You're not buying a creation tool. You're buying back capacity — for faster launches, fewer errors, and marketing that actually moves the business. Governed Creation™ means your teams spend less time in process and more time on the work that drives results. The ROI isn't just in hours saved. It's in campaigns that get to market faster, errors that never reach your audience, and a team that can scale output without scaling headcount.		
					
									Schedule a demo
					
					
									Book a workflow audit
					
																														
					What breaks today vs. what works with Stensul				
		Replace operational drag and production bottlenecks with a platform that makes your team measurably more effective.		
					What breaks today				
							
							
													
										Production bottlenecks delay time to market
									
								
													
										Errors in market create downstream risk and rework cost
									
								
													
										Scaling campaigns means scaling headcount — or burning out the team you have
									
								
													
										No visibility into where campaigns are stuck or why
									
						
					With Stensul				
							
							
													
										Campaigns get to market faster — without adding headcount
									
								
													
										Errors are caught before they ship, not after
									
								
													
										Your team stops just shipping and starts optimizing — bandwidth freed by faster creation goes toward dynamic content, personalized journeys, and campaign performance
									
								
													
										AI-powered creation scales output within governed guardrails
									
								
													
										Leadership visibility into every asset in flight, in one platform
									
						
					50% reduction in review cycles +
140% increase in email-attributed revenue				
						
					Book your live workflow audit today				

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
						
					Book your live workflow audit today				

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
					The freedom to create.
The confidence to scale.				
		AI alone isn't the answer. Speed without governance leads to risk — more output, less confidence in what reaches your audience. Governed Creation™ gives your teams the structure to move fast, stay on brand, and launch without compliance surprises. You stay in control without becoming the bottleneck.		
								
									
							95%						
					
									
						cut in email creation time					
								
									
							12×						
					
									
						increase in monthly email volume					
								
									
							140%						
					
									
						increase in email-attributed revenue					
								
									
							89%						
					
									
						of ungoverned orgs shipped errors in 2025*					
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become “brand police,” burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.								
					Healthcare				
																														
									A large hospitality company’s email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.								
					Hospitality				
																														
									An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from “checking the box” to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.								
					Financial Services				
																														
									A large SaaS company outsourced every marketing email to an external agency, piecing the process together across Jira, Google Sheets, and Marketo. Turnarounds ran 5–10 days even for simple requests, mobile and dark mode rendering often broke, and Campaign Ops had no bandwidth for testing or strategy. The Demand Generation team brought email creation in-house with Stensul: non-technical marketers build safely inside pre-approved templates, Ops manages modules and approvals behind the scenes, and everything pushes securely into Marketo. Creation time fell 69%, SLAs compressed to 2–4 days, agency spend dropped sharply, and the team finally had room to test, personalize, and perform.								
					SaaS				
							
							
																														
		A large healthcare company sends nearly 9 billion emails a year, yet each build took 70 hours and 70 manual steps. Designers had become "brand police," burned out and boxed out of real creative work. The head of Marketing Operations made Stensul the anchor of a change management program—automating module mapping, embedding brand and compliance guardrails, and letting designers build desktop and mobile layouts side by side. Email creation became 12x faster, the team handled 20% more requests without new headcount, and engagement climbed 4 points above retail benchmarks. Designers got their strategic time—and their jobs—back.		
					Healthcare				
																														
		A large hospitality company's email program drove CRM revenue across thousands of properties—yet every send was hand-coded by an agency, with 8–12 week turnarounds and even basic personalization stuck in a queue. The head of digital marketing and production brought email in-house with Stensul, giving the Digital Ops team a no-code builder with brand guardrails while Creative kept full control of design standards. Turnaround dropped from 8–12 weeks to just 1–5 days, production costs fell 60%, and the Company saved $1.4 million in annual agency fees. For the first time, scalable, personalized CRM campaigns became possible.		
					Hospitality				
																														
		An enterprise financial services company sent more than 4 billion emails a year—but the channel was underperforming. Every email was hand-coded, stalled by dozens of touchpoints and technical specialists, and even breaking news or regulated credit card offers took weeks to launch. The head of performance marketing, strategy, and operations led a shift to Stensul, giving non-technical marketers a no-code, drag-and-drop builder with compliance guardrails baked in. Coding bottlenecks vanished, real-time collaboration replaced email threads, and the culture shifted from "checking the box" to driving outcomes. Priority campaigns now ship in hours instead of weeks, personalization scales across lines of business, and the team is focused on strategy, not production.		
					Financial Services				
																														
		A large SaaS company outsourced every marketing email to an external agency, piecing the process together across Jira, Google Sheets, and Marketo. Turnarounds ran 5–10 days even for simple requests, mobile and dark mode rendering often broke, and Campaign Ops had no bandwidth for testing or strategy. The Demand Generation team brought email creation in-house with Stensul: non-technical marketers build safely inside pre-approved templates, Ops manages modules and approvals behind the scenes, and everything pushes securely into Marketo. Creation time fell 69%, SLAs compressed to 2–4 days, agency spend dropped sharply, and the team finally had room to test, personalize, and perform.		
					SaaS				
					See what Governed Creation™ looks like for your team.				
		Tell us how you work. We'll show you exactly where Stensul fits.		
					
									Request a demo

#### Stensul cost of building emails calculator
URL: http://stensul.com/stensul-cost-of-building-emails-calculator/

#### Support
URL: http://stensul.com/support/

#### The Cost of Doing Nothing | Email Production Waste Calculator | Stensul
The cost of doing nothing				
		Your email process has a price tag. You're paying it whether you see it or not. This calculator shows how much your team wastes on production every month, and how much that number has grown since you started looking for a better way.Fill in the fields below for your instant assessment.		
																														
		Calculation assumptionsAverage employee cost = $100k (including benefits, taxes, etc)An employee can generate a 2x return on their cost when focused on achieving business goals instead of production.		
					Ready to transform how you create emails?				
					
									See Stensul in action

#### Where in the world is Speedy the Stensul sloth?
Meet Speedy				
		Speedy is a sloth, and that’s entirely intentional. He’s our reminder that real speed in enterprise marketing isn’t about rushing or cutting corners. It’s about moving with structure, confidence, and shared guardrails.Speedy represents what Governed Creation™ makes possible in Stensul: fast, collaborative creation where brand standards, legal, and compliance are aligned from the start, not reviewed at the end.That’s how teams build emails and landing pages up to 90% faster while maintaining quality, consistency, and control.Speed you can trust, even when it comes from a sloth.		
																														
					Where in the world is Speedy? 				
					Help put Speedy the Stensul Sloth on the map. Add your pin and show where Speedy has traveled so far.				
																														
					Click the white Add Point button in the top-right corner of the map				
																														
					Add the location, a title, a short description, and photos of Speedy (if you have them)				
																														
					That’s it, Speedy’s officially on the map!				
					
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
							
														
			
						
		Follow Speedy’s adventures on his Instagram, @SpeedyTheStensulSloth

#### Workflow Audit
Governed Creation™ accelerates growth				
		Modern marketing teams are under pressure to move faster, stay compliant, and meet customers everywhere they are. But without the right creation operating model, every campaign slows to a crawl — and the risk only grows.		
																														
																														
					Turn governance from a constraint to your advantage				
		With Governed Creation™, governance is a force multiplier. It makes it possible for anyone — not just designers or developers — to build confidently within safe, shared guardrails.This is how modern marketing scales.		
					
									Book a workflow audit
					
					
									Schedule a demo
					
					Audit your workflow				
					SPEED				
		Use our proven SPEED framework to pinpoint exactly where work slows down — and what those delays are really costing you.
You’ll walk away with a clear, structured view of where creation breaks and how to fix it fast.		
						
					Book your live workflow audit today				

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
						
					Book your live workflow audit today				

*Required information
By submitting this form you consent to receive marketing communications from Stensul.				
					
		
				
		
				
		
				
		
				
		
					Scan				
					Scan the current workflow				
									Know who’s involved, where delays happen, and how long handoffs really take.								
					Pinpoint				
					Pinpoint bottlenecks				
									Flag friction points like approval loops, unclear ownership, and places where work consistently gets stuck.								
					Evaluate				
					Evaluate the cost				
									Measure lost hours, missed deadlines, and wasted effort to understand the true impact of inefficiency.								
					Expose				
					Expose AI opportunities				
									Identify where AI could save time or add the most value, when applied within the right structure.								
					Define				
					Define guardrails				
									Set the rules for how work gets done so teams move faster, stay aligned, and scale safely.								
					Scan				
					Scan the current workflow				
		Know who’s involved, where delays happen, and how long handoffs really take.		
					Pinpoint				
					Pinpoint bottlenecks				
		Flag friction points like approval loops, unclear ownership, and places where work consistently gets stuck.		
					Evaluate				
					Evaluate the cost				
		Measure lost hours, missed deadlines, and wasted effort to understand the true impact of inefficiency.		
					Expose				
					Expose AI opportunities				
		Identify where AI could save time or add the most value, when applied within the right structure.		
					Define				
					Define guardrails				
		Set the rules for how work gets done so teams move faster, stay aligned, and scale safely.		
					See where time and risk are hiding in your workflow				
					
									Book a workflow audit
					
					
									Schedule a demo
					
							
					How 
					teams ship faster
					 with Stensul
					
																														
									A large real estate company’s marketing technology team operated as an internal agency, buried in manual templating work built on master files and PDF hand-offs. They had no bandwidth for strategic automation, and nobody enjoyed the low-skill production grind. The marketing communications team shifted email creation to local division marketers through Stensul—with reusable modules and built-in brand and compliance guardrails, while tech kept governance. Production time dropped 95%, saving 254 hours a month. Email volume and engagement rose, click-through rates climbed, and 100% of emails stayed on-brand and legally compliant. The tech team finally had time for higher-value work.								
					Real Estate				
																														
									A large financial service company’s lean marketing team was stuck in a centralized model where every email ran through a Center of Excellence. Marketing Strategists and Designers couldn’t build emails themselves—HTML dependencies meant even simple campaigns took up to two weeks, and Figma designs had to be rebuilt from scratch in Salesforce Marketing Cloud. The VP of Marketing Operations and his team reimagined the workflow with Stensul, putting a no-code builder with compliance guardrails directly into marketers’ hands. Production time dropped from 1–2 weeks to just 1–3 days, email creation sped up 70%, and the team reclaimed 220 hours a month—the equivalent of two FTEs—for strategic work.								
					Financial Services				
																														
									A large technology company’s centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul’s no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs’ worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.								
					Technology Manufacturing				
																														
									The marketer operations team at a large financial services company were drowning in manual compliance reviews—every single email required layers of legal checks, disclosure placements, and formatting verifications passed between silos by email. Campaigns stalled, rework was constant, and speed to market was impossible. The team turned to Stensul and embedded compliance guardrails directly into templates and workflows. Required disclaimers, disclosure blocks, and approved copy became pre-set; routing, comments, and approvals moved into one shared platform. Approvals got 75% faster, errors dropped, and campaigns started launching in days instead of weeks—with legal, brand, and marketing finally aligned in a single workflow.								
					Financial Services				
							
							
																														
		A large real estate company's marketing technology team operated as an internal agency, buried in manual templating work built on master files and PDF hand-offs. They had no bandwidth for strategic automation, and nobody enjoyed the low-skill production grind. The marketing communications team shifted email creation to local division marketers through Stensul—with reusable modules and built-in brand and compliance guardrails, while tech kept governance. Production time dropped 95%, saving 254 hours a month. Email volume and engagement rose, click-through rates climbed, and 100% of emails stayed on-brand and legally compliant. The tech team finally had time for higher-value work.		
					Real Estate				
																														
		A large financial service company's lean marketing team was stuck in a centralized model where every email ran through a Center of Excellence. Marketing Strategists and Designers couldn't build emails themselves—HTML dependencies meant even simple campaigns took up to two weeks, and Figma designs had to be rebuilt from scratch in Salesforce Marketing Cloud. The VP of Marketing Operations and his team reimagined the workflow with Stensul, putting a no-code builder with compliance guardrails directly into marketers' hands. Production time dropped from 1–2 weeks to just 1–3 days, email creation sped up 70%, and the team reclaimed 220 hours a month—the equivalent of two FTEs—for strategic work.		
					Financial Services				
																														
		A large technology company's centralized Marketing Operations team was buried under Digital Content Documents, spending 2–3 weeks on a single email as corrections cycled across global units. SLAs were missed, execution teams were overwhelmed, and productivity suffered. The Growth Marketing Technology Solutions team ran a cross-functional pilot with five global business units, replacing DCDs with Stensul's no-code builder and bringing every stakeholder into one shared platform. Email creation time dropped 90%. The organization now ships 1,700+ emails a month in 30 minutes each, has reclaimed 14 FTEs' worth of time for strategic work, and every email lands on-brand thanks to built-in guardrails.		
					Technology Manufacturing				
																														
		The marketer operations team at a large financial services company were drowning in manual compliance reviews—every single email required layers of legal checks, disclosure placements, and formatting verifications passed between silos by email. Campaigns stalled, rework was constant, and speed to market was impossible. The team turned to Stensul and embedded compliance guardrails directly into templates and workflows. Required disclaimers, disclosure blocks, and approved copy became pre-set; routing, comments, and approvals moved into one shared platform. Approvals got 75% faster, errors dropped, and campaigns started launching in days instead of weeks—with legal, brand, and marketing finally aligned in a single workflow.		
					Financial Services				
					Trusted by the world’s most complex marketing teams​

### Media

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#### (No Title)
URL: http://stensul.com/blog/why-is-email-creation-such-a-pain-when-it-doesnt-have-to-be/businessman-with-problems-and-stress-in-the-office/

#### (No Title)
URL: http://stensul.com/blog/the-9-must-have-features-that-make-up-a-truly-agile-email-creation-platform/business-people-brainstorming-ideas-using-a-chart/

#### (No Title)
URL: http://stensul.com/blog/agile-marketers-are-better-equipped-to-accomplish-key-martech-initiatives-gartner/work-organization/

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#### 1200x629 - Blog Adobe GenStudio
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#### 1200x629 - Blog Post Header Final
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#### 1200x629 - Blog_Adobe_Virtual_Session (1)
Speedy the Sloth at a laptop

#### 1200x629 - Blog_AI
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#### 1200x629 - Blog_Events
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#### 1200x629 - Blog_Gartner_What_to_Expect
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#### 1200x629 - Blog_Movable Ink_What_to_Expect
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#### 1200x629 - Blog_Recap
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#### 1200x629 - Blog_SPEED
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#### 1200x629 - Blog_SPEED
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#### 1200x629 - Blog_Stensul x Sercante
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#### 1200x629 - Delegate
URL: http://stensul.com/blog/how-email-team-leaders-can-delegate-confidently/1200x629-delegate/

#### 1200x629 - top10
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#### 1200x629 - Unblocked Content Supply Chain
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#### 2
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#### 2-22--6-22-How-to-make-your-email-review-and-approval-process-efficient-eBook
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#### 2-22--7-2--What-your-CMO-needs-to-know-ebook
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#### 2-22--8-1--5-steps-to-recession-proof-your-email-creation-process-eBook
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#### 2-22--8-31-How-to-talk-to-your-CFO-about-email-creation-ebook
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#### 2-22--9-21-How-to-make-your-MOPs-team-strategically-valuable-Stensul-ebook
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#### 2-22-1--19-5-steps-to-optimal-decentralized-email-creation
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#### 2-22-11-16-The-MOPs-guide-to-efficient-personalization-ebook
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#### 2-23--1-18-The-dynamics-of-Dynamic-Content-in-email-creation-Stensul-ebook
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#### 2-23--2-15-How-to-create-landing-pages-efficiently-Stensul-eBook
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#### 2-poster
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#### 2023 success stories series coc landing page (1)
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#### 2023 success stories series coc landing page-v3
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#### 2023 success stories series coc landing page-v4
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#### 2023 success stories series coc webinar replay
URL: http://stensul.com/resource/stensul-success-story-bringing-order-to-an-email-process-in-disarray/2023-success-stories-series-coc-webinar-replay/

#### 2023 success stories series coc webinar replay resource
URL: http://stensul.com/resource/stensul-success-story-bringing-order-to-an-email-process-in-disarray/2023-success-stories-series-coc-webinar-replay-resource/

#### 2023-02-15 - Feb eBook - landing page - image only - 1062x598 (1)
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#### 2023-02-15 - Feb eBook - landing page - image only - 1062x598 (2)
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#### 2023-02-15 - Feb eBook - landing page 1062x598
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#### 2023-02-15 - Feb eBook - landing page 1062x598 (1)
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#### 2023-02-16 Bulls game email header v1 (1)
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#### 2023-02-22 - Landing Pages - lp header v1
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#### 2023-02-23-AI-Demo-v2
URL: http://stensul.com/resource/ai-powered-subject-line-generator/2023-02-23-ai-demo-v2/

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#### 2023-02-27 B2BMX - lp
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#### 2023-0215 - Feb eBook - resource page - image only - 1920x1920
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#### 2023-0215 - Feb eBook - resource page 1920x1920@2x
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#### 2023-03-21 - landing pages - press release@2x
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#### 2023-03-21 - landing pages - press releasev2@2x
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#### 2023-03-22-ai-generator-email
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#### 2023-03-22-How-to-boost-the-efficiency-of-your-creative-operations-Stensul-eBook
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#### 2023-03-22-subject-line-generator-v2
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#### 2023-04-22-Apr-eBook-landing page image only 1062x598
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#### 2023-04-22-Apr-eBook-resource page image only 1920x1920@2x
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#### 2023-04-22-Apr-eBook-resource page image only 1920x1920@2x
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#### 2023-04-22-How-to-become-a-better-email-creator-Stensul-eBook
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#### 5e98bffd913fb907f7b36153_Screen-Shot-2018-11-28-at-9.51.50-AM
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#### 5e98bffd913fb90878b361e5_iyan-kurnia-539716-unsplash
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#### 5e98bffd913fb90d68b3622e_why-AB-Test
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#### 5e98bffd913fb915a2b3611a_yolanda-sun-40675-unsplash
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#### 5e98bffd913fb916ebb36127_Lee-Odden-bw16a
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#### 5e98bffd913fb92006b360c3_hanson-lu-670666-unsplash
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#### 5e98bffd913fb920d4b3612b_clark-tibbs-367075-unsplash
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#### 5e98bffd913fb92145b3615c_Screen-Shot-2018-11-19-at-10.35.52-AM
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#### 5e98bffd913fb9215cb3622d_David-Lewis-DemandGen-Pro-Tip
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#### 5e98bffd913fb9218bb361cc_Screen-Shot-2018-12-06-at-4.54.28-PM
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#### 5e98bffd913fb9250eb3613a_nik-shuliahin-423834-unsplash
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#### 5e98bffd913fb92595b36147_john-mark-smith-87936-unsplash
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#### 5e98bffd913fb92737b36188_edgar-chaparro-677232-unsplash
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#### 5e98bffd913fb92915b36232_Email-Creation-Workflow
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#### 5e98bffd913fb929a2b361b9_rawpixel-761474-unsplash
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#### 5e98bffd913fb92d91b3611f_Screen-Shot-2018-10-04-at-9.21.15-AM
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#### 5e98bffd913fb92db5b3615e_juliana-kozoski-733679-unsplash
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#### 5e98bffd913fb92e25b360bb_rawpixel-653764-unsplash
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#### 5e98bffd913fb92e96b36184_alex-guillaume-769172-unsplash
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#### 5e98bffd913fb92eeeb361b7_Screen-Shot-2018-11-27-at-5.29.05-PM
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#### 5e98bffd913fb93044b361a3_Screen-Shot-2018-12-06-at-6.02.29-PM
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#### 5e98bffd913fb93091b360d0_post-6-1
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#### 5e98bffd913fb930dfb361c4_Screen-Shot-2018-11-29-at-4.14.34-PM
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#### 5e98bffd913fb931b2b361f8_agnieszka-boeske-375352-unsplash
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#### 5e98bffd913fb93210b3615b_virginia-lackinger-275900-unsplash
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#### 5e98bffd913fb9336fb3611e_luca-bravo-497093-unsplash
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#### 5e98bffd913fb933fcb36047_tim-gouw-68319-unsplash
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#### 5e98bffd913fb93411b361f7_jeremy-bishop-348278-unsplash
URL: http://stensul.com/blog/how-to-make-your-spring-email-marketing-blossom/5e98bffd913fb93411b361f7_jeremy-bishop-348278-unsplash/

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#### 5e98bffd913fb934d5b36134_pineapple-supply-co-50594-unsplash
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#### 5e98bffd913fb934dbb361a5_patrick-fore-389419-unsplash
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#### 5e98bffd913fb9360fb36243_Footer-module-design
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#### 5e98bffd913fb936a6b36161_lydia-winters-445361-unsplash
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#### 5e98bffd913fb93725b36185_kai-pilger-666758-unsplash
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#### 5e98bffd913fb93995b36226_email-generation-infographic
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#### 5e98bffd913fb93a87b35eff_post-3-1
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#### 5e98bffd913fb93ccdb36097_joshuastorch
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#### 5e98bffd913fb93d6bb360ca_Screen-Shot-2018-09-11-at-11.50.02-AM
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#### 5e98bffd913fb94051b360be_photo-1487517716038-fc131c4ebc6b
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#### 5e98bffd913fb9405fb36252_safar-safarov-MSN8TFhJ0is-unsplash
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#### 5e98bffd913fb941b4b36215_email-modules
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#### 5e98bffd913fb94321b361b4_cody-davis-253928-unsplash
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#### 5e98bffd913fb9432eb36241_David-Lewis-CEO-Demandgen-Marketing-Masters
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#### 5e98bffd913fb9435bb36244_Modules-101-Cover-Image
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#### 5e98bffd913fb943d3b361ad_jessica-ruscello-99566-unsplash
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#### 5e98bffd913fb943e4b36073_post-50
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#### 5e98bffd913fb94465b361bc_rawpixel-633847-unsplash
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#### 5e98bffd913fb94504b361a2_johnson-wang-515995-unsplash
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#### 5e98bffd913fb94678b36216_Mike-Zusel-Pro-Tip-Callout
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#### 5e98bffd913fb94786b3618f_neven-krcmarek-246988-unsplash
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#### 5e98bffd913fb9483ab3613c_vincent-van-zalinge-390984-unsplash
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#### 5e98bffd913fb948afb36128_Screen-Shot-2018-11-27-at-5.25.53-PM
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#### 5e98bffd913fb94933b361ee_kelly-sikkema-731995-unsplash
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#### 5e98bffd913fb9494db3616e_rawpixel-252130-unsplash
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#### 5e98bffd913fb9496db36166_farago-tudor-andrei-277076-unsplash
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#### 5e98bffd913fb949f3b3614b_Screen-Shot-2018-12-06-at-4.47.44-PM
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#### 5e98bffd913fb94b95b36191_riccardo-annandale-140624-unsplash
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#### 5e98bffd913fb94bbab36246_Vimeo-Email-Modular-Design
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#### 5e98bffd913fb94c00b3607f_manolo-chretien-252147-unsplash
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#### 5e98bffd913fb94c86b36196_rawpixel-256641-unsplash
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#### 5e98bffd913fb94cbfb3617f_markus-spiske-711232-unsplash
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#### 5e98bffd913fb94d29b36198_evan-kirby-101570-unsplash
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#### 5e98bffd913fb95043b36247_Screen-Shot-2019-09-26-at-8.05.34-PM
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#### 5e98bffd913fb9508ab3619c_austin-chan-275638-unsplash
URL: http://stensul.com/blog/whats-an-email-marketer-worth/5e98bffd913fb9508ab3619c_austin-chan-275638-unsplash/

#### 5e98bffd913fb9508db361df_purpose-of-email-briefs
URL: http://stensul.com/blog/rethink-email-briefs/5e98bffd913fb9508db361df_purpose-of-email-briefs/

#### 5e98bffd913fb950c2b36125_paulius-dragunas-627082-unsplash
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#### 5e98bffd913fb950d0b35fe1_jeshoots-com-632498-unsplash
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#### 5e98bffd913fb951c3b36070_Screen-Shot-2018-09-25-at-11.31.57-AM
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#### 5e98bffd913fb95321b3606f_rawpixel-192251-unsplash
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#### 5e98bffd913fb95327b36124_steven-lelham-342930-unsplash
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#### 5e98bffd913fb9537fb3613b_sydney-rae-408416-unsplash
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#### 5e98bffd913fb953d4b36058_rawpixel-741662-unsplash-1
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#### 5e98bffd913fb9542db35f50_Kerrie_colored-p-500
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#### 5e98bffd913fb9557cb35d75_post-10-1
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#### 5e98bffd913fb955a3b361bf_florian-steciuk-519999-unsplash
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#### 5e98bffd913fb95675b36139_martin-vysoudil-701005-unsplash
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#### 5e98bffd913fb9569ab3613d_clem-onojeghuo-210707-unsplash
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#### 5e98bffd913fb95730b361f2_priscilla-du-preez-322134-unsplash
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#### 5e98bffd913fb95766b3614d_ian-dooley-407846-unsplash
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#### 5e98bffd913fb95796b361f6_Screen-Shot-2018-12-08-at-8.52.43-AM
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#### 5e98bffd913fb957b6b36204_nadim-merrikh-307897-unsplash
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#### 5e98bffd913fb957b6b36204_nadim-merrikh-307897-unsplash
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#### 5e98bffd913fb958f2b3607c_nasa-63032-unsplash
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#### 5e98bffd913fb959d8b3606c_tim-gouw-68319-1
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#### 5e98bffd913fb95bceb360ec_post-52
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#### 5e98bffd913fb95e32b35ff2_post-54
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#### 5e98bffd913fb95fc2b360ac_post-51
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#### 5e98bffd913fb9600bb360b4_alice-achterhof-85968-unsplash
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#### 5e98bffd913fb96029b3621d_complicated-email-marketing-workflow
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#### 5e98bffd913fb96079b36163_rawpixel-1048253-unsplash
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#### 5e98bffd913fb97240b3623a_shutterstock_593309024
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#### 5e98bffd913fb97251b36242_Adam-ho-Pro-tip-dropbox
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#### 5e98bffd913fb97776b3612c_rawpixel-678092-unsplash-1
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#### 5e98bffd913fb97957b36116_jon-tyson-711615-unsplash
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#### 5e98bffd913fb98043b361fe_Screen-Shot-2018-12-08-at-8.53.43-AM
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#### 5e98bffd913fb98145b36146_nong-vang-577609-unsplash
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#### 5e98bffd913fb9817cb36055_Screen-Shot-2018-09-11-at-11.44.26-AM
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#### 5e98bffd913fb9818bb36171_emily-morter-188019-unsplash
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#### 5e98bffd913fb98544b361ac_Screen-Shot-2018-12-06-at-6.20.36-PM
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#### 5e98bffd913fb9860eb36148_chinh-le-duc-467185-unsplash
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#### 5e98bffd913fb98697b3611b_rick-mason-532835-unsplash
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#### 5e98bffd913fb98cb7b360fd_glenn-carstens-peters-203007-unsplash
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#### 5e98bffd913fb98e22b36140_chinh-le-duc-496818-unsplash
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#### 5e98bffd913fb99220b360fb_imgix-404314-unsplash
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#### 5e98bffd913fb995a3b36122_beth-teutschmann-154958-unsplash
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#### 5e98bffd913fb99bdab36194_Screen-Shot-2018-11-30-at-9.49.36-AM
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#### 5e98bffd913fb99c8fb361f3_Screen-Shot-2018-12-08-at-8.38.49-AM
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#### 5e98bffd913fb99d12b3622a_Turning-insights-into-action
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#### 5e98bffd913fb9e1a7b36233_AB-Testing-Your-Email-Marketing
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#### 5e98bffd913fb9fae0b36228_How-to-start-AB-Testing
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#### 604a2e7ff566ec0bef9080cd_blog-Anita-Brearton-part-2
URL: http://stensul.com/blog/why-martech-leaders-are-struggling-to-take-full-advantage-of-their-martech-stack-a-conversation-with-martech-expert-anita-brearton-part-two/604a2e7ff566ec0bef9080cd_blog-anita-brearton-part-2/

#### 605906b9dbb9ac7d8983ba8f_chaos-hero-new-2@2x
URL: http://stensul.com/blog/why-is-email-creation-such-a-pain-when-it-doesnt-have-to-be/605906b9dbb9ac7d8983ba8f_chaos-hero-new-22x/

#### 6061d5ff6f7b48edda92ad26_closeup-of-craftsman-sewing-leather-handicraft-PN47S4E-1600x1087
URL: http://stensul.com/blog/fine-jewelry-clothing-and-furniture-arent-better-made-with-automation-emails-are/6061d5ff6f7b48edda92ad26_closeup-of-craftsman-sewing-leather-handicraft-pn47s4e-1600x1087/

#### 60817455fd35df7e168b0765_pexels-ron-lach-7439770
URL: http://stensul.com/blog/how-to-deal-with-too-much-to-do-with-a-too-small-email-creation-team/60817455fd35df7e168b0765_pexels-ron-lach-7439770/

#### 608826bf23b21607b1c58b1a_Optimize-Email-Creation-Workflow-eBook-1
URL: http://stensul.com/blog/why-you-need-to-rethink-using-design-to-code-or-templates-modules-email-creation-workflows/608826bf23b21607b1c58b1a_optimize-email-creation-workflow-ebook-1/

#### 609bf22bad21066f53bb185c_Screen-Shot-2021-05-12-at-11.19.56-AM
URL: http://stensul.com/blog/stensul-custom-elements-offers-a-new-choice-between-bring-your-own-code-and-no-code-email-creation/609bf22bad21066f53bb185c_screen-shot-2021-05-12-at-11-19-56-am/

#### 60a3ce4b53d2763e71742f36_side-by-side-custome-elements
URL: http://stensul.com/blog/stensul-custom-elements-offers-a-new-choice-between-bring-your-own-code-and-no-code-email-creation/60a3ce4b53d2763e71742f36_side-by-side-custome-elements/

#### 60a3d089ce9f86b226554341_image-1
URL: http://stensul.com/blog/stensul-custom-elements-offers-a-new-choice-between-bring-your-own-code-and-no-code-email-creation/60a3d089ce9f86b226554341_image-1/

#### 60ac003ffdc69c0a96576b40_email-header-640x360
URL: http://stensul.com/blog/to-create-better-emails-faster-collaborate/60ac003ffdc69c0a96576b40_email-header-640x360/

#### 60b790c1627786e7ba5b360d_Stensul-agile-email-half-section-v1
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b790c1627786e7ba5b360d_stensul-agile-email-half-section-v1/

#### 60b796248275ca831b7d7d6f_ecp-diagram
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b796248275ca831b7d7d6f_ecp-diagram/

#### 60b7992fc5695f7530cffd0e_icons8-drag-and-drop
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b7992fc5695f7530cffd0e_icons8-drag-and-drop/

#### 60b79ae8d9c878412b2bc01e_icons8-module
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b79ae8d9c878412b2bc01e_icons8-module/

#### 60b79b76373c0b724a7c4220_icons8-hint
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b79b76373c0b724a7c4220_icons8-hint/

#### 60b79c77fbeb903d7d1087ed_icons8-content
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b79c77fbeb903d7d1087ed_icons8-content/

#### 60b79ced9ca5c9cb939a85a1_icons8-inspection
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b79ced9ca5c9cb939a85a1_icons8-inspection/

#### 60b79e2592b2abdba7c7c16a_icons8-copy-link
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b79e2592b2abdba7c7c16a_icons8-copy-link/

#### 60b79eaca2c1b35b0d5e82aa_icons8-user-groups
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b79eaca2c1b35b0d5e82aa_icons8-user-groups/

#### 60b79f2af79796b75aa2197b_icons8-resize
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/60b79f2af79796b75aa2197b_icons8-resize/

#### 60be45845a9ae59954f50039_Outlook-integration-example
URL: http://stensul.com/blog/create-in-stensul-send-via-outlook/60be45845a9ae59954f50039_outlook-integration-example/

#### 60be48eb7124692fd4e6dde8_How-can-we-help-half-section-photos
URL: http://stensul.com/blog/create-in-stensul-send-via-outlook/60be48eb7124692fd4e6dde8_how-can-we-help-half-section-photos/

#### 60cb783871290a4522b4b7c2__t20_lLb9xg
URL: http://stensul.com/blog/the-solution-to-apples-mail-privacy-protection-is-to-create-better-emails/60cb783871290a4522b4b7c2__t20_llb9xg/

#### 60d357014cbb37205c6d1639_6-keys-640x328-post-image
URL: http://stensul.com/blog/the-6-keys-to-an-effective-email-brief/60d357014cbb37205c6d1639_6-keys-640x328-post-image/

#### 60e468666af8ff1c5f118a31_motorcycle-riding_t20_pYa0yN
URL: http://stensul.com/blog/zen-and-the-art-of-module-maintenance/60e468666af8ff1c5f118a31_motorcycle-riding_t20_pya0yn/

#### 60ec55124f54d80cf7626846_female-businessmen
URL: http://stensul.com/blog/an-esp-migration-takes-less-time-and-money-when-you-include-an-email-creation-platform/60ec55124f54d80cf7626846_female-businessmen/

#### 60f72b4ca8e4f70ee42345d5_5-most-landing-page-image-p-500
URL: http://stensul.com/60f72b4ca8e4f70ee42345d5_5-most-landing-page-image-p-500/

#### 61007cce8594ce50c1f1d8c6_Screen Shot 2021-07-27 at 5.37.41 PM-p-130x130q80
URL: http://stensul.com/resource/success-story-aba/61007cce8594ce50c1f1d8c6_screen-shot-2021-07-27-at-5-37-41-pm-p-130x130q80/

#### 6101509c7eb6bb206101ccce_finBus-p-130x130q80
URL: http://stensul.com/?attachment_id=1924

#### 6310bb11874afdba54b2cbf7_mural-logo-color
URL: http://stensul.com/?attachment_id=6159

#### 63B2BC14-199E-466E-A44C-0770EF73FC79_1_102_o
URL: http://stensul.com/63b2bc14-199e-466e-a44c-0770ef73fc79_1_102_o/

#### 63f62a8266f21-1677077122.4217
URL: http://stensul.com/?attachment_id=5380

#### 6EC1B9C7-90D1-4B45-BE0E-AA2F190E305B_1_102_o
URL: http://stensul.com/6ec1b9c7-90d1-4b45-be0e-aa2f190e305b_1_102_o/

#### 7
URL: http://stensul.com/?attachment_id=2734

#### 7 tales logo temp
URL: http://stensul.com/?attachment_id=3708

#### 7-poster
URL: http://stensul.com/?attachment_id=2735

#### 7-tales-of-horror-in-email-creation-bonus-edition-V2
URL: http://stensul.com/?attachment_id=4644

#### 7AF5F02A-EDFE-4D70-91CF-F381A317C968_1_102_o
URL: http://stensul.com/7af5f02a-edfe-4d70-91cf-f381a317c968_1_102_o/

#### 7mistakes
URL: http://stensul.com/landing-pages/7-mistakes-that-cost-your-email-production-team-hours/7mistakes/

#### 7taleslandingpage
URL: http://stensul.com/?attachment_id=3847

#### 7taleslandingpage
URL: http://stensul.com/?attachment_id=3870

#### 8-Challenges_ADA-compliant
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_ada-compliant/

#### 8-Challenges_HTML
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_html/

#### 8-Challenges_Loading
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_loading/

#### 8-Challenges_No-Image
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_no-image/

#### 8-Challenges_No-live-text
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_no-live-text/

#### 8-Challenges_Not-mobile-ready
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_not-mobile-ready/

#### 8-Challenges_Retina-quality
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_retina-quality/

#### 8-Challenges_Time-save
URL: http://stensul.com/blog/the-inefficiency-of-design-to-code-workflows/8-challenges_time-save/

#### 842bcc97-443d-4716-a2eb-d66da7f3675c
URL: http://stensul.com/landing-pages/the-5-most-perplexing-dark-mode-email-design-problems/842bcc97-443d-4716-a2eb-d66da7f3675c/

#### 842bcc97-443d-4716-a2eb-d66da7f3675c
URL: http://stensul.com/resource/the-5-most-perplexing-dark-mode-email-design-problems/842bcc97-443d-4716-a2eb-d66da7f3675c-2/

#### 8hacks image
URL: http://stensul.com/landing-pages/8-secret-workflow-hacks/8hacks-image/

#### 9-steps-ebook-blog-1920x1920
URL: http://stensul.com/resource/marketing-email-design-ebook/9-steps-ebook-blog-1920x1920/

#### 90percent-time-saver
URL: http://stensul.com/?attachment_id=2291

#### 90percent-time-saver-01
URL: http://stensul.com/?attachment_id=2295

#### 90percent-time-saver-01 (1)
URL: http://stensul.com/?attachment_id=2390

#### 95
URL: http://stensul.com/resource/2026-martech-outlook/attachment/95/

#### 9ED9E1F0-CF1C-464D-A834-71623892BDEE_1_102_o
URL: http://stensul.com/9ed9e1f0-cf1c-464d-a834-71623892bdee_1_102_o/

#### 9ED9E1F0-CF1C-464D-A834-71623892BDEE_1_102_o (1)
URL: http://stensul.com/9ed9e1f0-cf1c-464d-a834-71623892bdee_1_102_o-1/

#### a5fa50e4-b2a9-4a67-a9ec-b168d049dd33
URL: http://stensul.com/resource/10-costly-mistakes/a5fa50e4-b2a9-4a67-a9ec-b168d049dd33/

#### a5fa50e4-b2a9-4a67-a9ec-b168d049dd33 (1)
URL: http://stensul.com/resource/10-costly-mistakes/a5fa50e4-b2a9-4a67-a9ec-b168d049dd33-1/

#### aaa-logo
URL: http://stensul.com/?attachment_id=2241

#### aaa-logo-vector
URL: http://stensul.com/?attachment_id=2215

#### AAANE_Color
URL: http://stensul.com/?attachment_id=4884

#### ABA-MAP-migration-Stensul-Success-Story
URL: http://stensul.com/?attachment_id=6694

#### aba-stats-blog
URL: http://stensul.com/blog/why-legacy-marketing-workflows-hold-back-marketers/aba-stats-blog/

#### aba-success_1200x628
URL: http://stensul.com/resource/success-story-aba-sees-big-dividends-from-stensul-as-it-goes-through-a-marketing-automation-platform-migration/aba-success_1200x628/

#### ABM One Sheet Template (WIP)
URL: http://stensul.com/?attachment_id=2842

#### ABM One Sheet Template (WIP)
URL: http://stensul.com/?attachment_id=2843

#### ABM One Sheet Template (WIP)
URL: http://stensul.com/?attachment_id=2844

#### ABM-SaaS-company-Stensul-LFCS
URL: http://stensul.com/?attachment_id=6311

#### about-hero-bg
URL: http://stensul.com/?attachment_id=2193

#### about-hero-bubbles
URL: http://stensul.com/?attachment_id=2191

#### about-speedy
URL: http://stensul.com/about/about-speedy/

#### about-us
URL: http://stensul.com/blog/aba-sees-big-dividends-from-stensul-as-it-goes-through-a-map-migration/about-us-2/

#### about-us
URL: http://stensul.com/blog/aba-sees-big-dividends-from-stensul-as-it-goes-through-a-map-migration/about-us-3/

#### about-us-hero
URL: http://stensul.com/?attachment_id=2156

#### above-beyond
URL: http://stensul.com/careers/above-beyond/

#### accelerate-email-success-guide-1200x628
URL: http://stensul.com/resource/11-things-you-can-do-when-it-takes-less-time-to-create-emails/accelerate-email-success-guide-1200x628/

#### Accessibility_QA_blog_1200x628
URL: http://stensul.com/blog/accessibility-qa-governance-agent/accessibility_qa_blog_1200x628/

#### Accolade Secondary Content
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/accolade-secondary-content/

#### accolade_logotype_vert_nd_color
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade_logotype_vert_nd_color/

#### accolade-cs-hero-image
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade-cs-hero-image/

#### accolade-kpi1-01 (1)
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade-kpi1-01-1/

#### accolade-kpi2 (1)
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade-kpi2-1/

#### Accolade-Stensul-LFCS
URL: http://stensul.com/?attachment_id=5336

#### accolade-success_1200x628
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade-success_1200x628/

#### accolade-success_1200x628
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade-success_1200x628-2/

#### accolade-success_1200x628
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade-success_1200x628-3/

#### accolade-success_1200x628
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/accolade-success_1200x628-4/

#### Accordion1_LP
URL: http://stensul.com/accordion1_lp/

#### Accordion1_LP_B
URL: http://stensul.com/landing-page-builder/accordion1_lp_b/

#### Accordion2_LP
URL: http://stensul.com/accordion2_lp/

#### Accordion2_LP_B
URL: http://stensul.com/landing-page-builder/accordion2_lp_b/

#### Accordion2_LP_B
URL: http://stensul.com/landing-page-builder/accordion2_lp_b-2/

#### Accordion3_LP
URL: http://stensul.com/accordion3_lp/

#### Accordion3_LP_B
URL: http://stensul.com/landing-page-builder/accordion3_lp_b/

#### Accordion4_LP
URL: http://stensul.com/accordion4_lp/

#### Accordion4_LP_B
URL: http://stensul.com/landing-page-builder/accordion4_lp_b/

#### Acoustic
URL: http://stensul.com/integrations/stensul-salesforce-integration/acoustic-3/

#### Acoustic
URL: http://stensul.com/integrations/stensul-acoustic-integration/acoustic-2/

#### acoustic_featured
URL: http://stensul.com/integrations/stensul-content-api/acoustic_featured/

#### acoustic-mark
URL: http://stensul.com/integrations/stensul-content-api/acoustic-mark/

#### Activate SF
URL: http://stensul.com/?attachment_id=4310

#### activate-email-invite (1)
URL: http://stensul.com/landing-pages/spin-with-us-at-iterable-activate/activate-email-invite-1/

#### activate-email-invite-sponsors
URL: http://stensul.com/?attachment_id=4328

#### activate-email-invite8
URL: http://stensul.com/landing-pages/spin-with-us-at-iterable-activate/activate-email-invite8/

#### activate-lp
URL: http://stensul.com/landing-pages/spin-with-us-at-iterable-activate/activate-lp/

#### Activate23_Webpage_Thumbnail
URL: http://stensul.com/?attachment_id=5269

#### ActiveDirecotry2
URL: http://stensul.com/integrations/stensul-azure-ad-integration/activedirecotry2/

#### adobe
URL: http://stensul.com/resource/stensul-supercharges-adobe-genstudio-empowering-businesses-to-scale-content-creation-velocity/adobe/

#### Adobe Campaign
URL: http://stensul.com/integrations/stensul-salesforce-integration/adobe-campaign-3/

#### Adobe Campaign
URL: http://stensul.com/integrations/adobe-campaign-integration/adobe-campaign-2/

#### Adobe Customer Fireside Chat - Paid Social Images - Linkedin - 1200x1200 - 1 variant
URL: http://stensul.com/?attachment_id=7465

#### Adobe Experience Manager
URL: http://stensul.com/integrations/stensul-salesforce-integration/adobe-experience-manager-3/

#### Adobe fireside chat - regis -LP - 2400 x 1100 - ALT
URL: http://stensul.com/?attachment_id=7464

#### Adobe Summit 2024
URL: http://stensul.com/?attachment_id=6920

#### Adobe Summit Blog
URL: http://stensul.com/blog/5-best-practices-for-creating-a-winning-landing-page/adobe-summit-blog/

#### Adobe_2026
URL: http://stensul.com/blog/what-to-expect-at-adobe-summit/adobe_2026/

#### Adobe_Corporate_logo
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/adobe_corporate_logo/

#### Adobe_Corporate_logo
URL: http://stensul.com/adobe-integrations/adobe_corporate_logo-2/

#### adobe_featured
URL: http://stensul.com/integrations/stensul-content-api/adobe_featured/

#### Adobe_Summit _Blog
URL: http://stensul.com/blog/rsvp-stensuls-virtual-session-at-adobe-summit-2025/adobe_summit-_blog/

#### adobe-campaign-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/adobe-campaign-integration-2/

#### adobe-experience-manager
URL: http://stensul.com/?attachment_id=9805

#### adobe-experience-manager-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/adobe-experience-manager-integration-3/

#### adobe-experience-manager-integration
URL: http://stensul.com/integrations/adobe-experience-manager-integration/adobe-experience-manager-integration-2/

#### adobe-featured-image
URL: http://stensul.com/adobe-integrations/adobe-featured-image/

#### adobe-hub-featured
URL: http://stensul.com/adobe-hub-featured/

#### adobe-icon-integration
URL: http://stensul.com/adobe-integrations/adobe-icon-integration/

#### Adobe-Logo (1)
URL: http://stensul.com/resource/stensul-extends-leadership-in-collaborative-email-creation-with-deeper-adobe-integrations-that-deliver-more-value-for-platform-users/adobe-logo-1/

#### adobe-mark
URL: http://stensul.com/integrations/stensul-content-api/adobe-mark/

#### adobe-stack-governance_blog_1200x628_2
URL: http://stensul.com/blog/adobe-stack-governance/adobe-stack-governance_blog_1200x628_2/

#### adobe-summit-2026_1200x800
URL: http://stensul.com/?attachment_id=17482

#### adobe-summit-email4
URL: http://stensul.com/blog/how-to-make-the-most-of-your-time-at-adobe-summit-2024/adobe-summit-email4/

#### adobe-summit-email4
URL: http://stensul.com/adobe-summit-email4-2/

#### adobe-summit-events-lp-header
URL: http://stensul.com/adobe-summit-events-lp-header/

#### adobe-summit-lp-header@2x-1024x683
URL: http://stensul.com/?attachment_id=3234

#### adobe-summit-oak-room
URL: http://stensul.com/?attachment_id=6958

#### adobe-summit25_blog_1200x628
URL: http://stensul.com/blog/learnings-adobe-summit-2025/adobe-summit25_blog_1200x628/

#### adobe-summit25_blog_840x656
URL: http://stensul.com/?attachment_id=19911

#### adobe-summit26_blog_1200x628
URL: http://stensul.com/blog/what-to-expect-at-adobe-summit/adobe-summit26_blog_1200x628/

#### adobe-tech-stack-icon
URL: http://stensul.com/adobe-integrations/adobe-tech-stack-icon/

#### adobe-workflow-deployment
URL: http://stensul.com/adobe-integrations/adobe-workflow-deployment/

#### adobe-workflow-email-build
URL: http://stensul.com/adobe-integrations/adobe-workflow-email-build/

#### adobe-workflow-workfront-s
URL: http://stensul.com/adobe-integrations/adobe-workflow-workfront-s/

#### adobe-workflow-workfront-s-2
URL: http://stensul.com/adobe-integrations/adobe-workflow-workfront-s-2/

#### adobe-workfront-1
URL: http://stensul.com/integrations/workfront-integration/adobe-workfront-1/

#### advocacy-kpi1
URL: http://stensul.com/resource/success-story-a-dc-based-business-advocacy-group-changed-its-email-creation-from-confusing-to-coherent/advocacy-kpi1/

#### advocacy-kpi2
URL: http://stensul.com/resource/success-story-a-dc-based-business-advocacy-group-changed-its-email-creation-from-confusing-to-coherent/advocacy-kpi2/

#### AEM
URL: http://stensul.com/integrations/adobe-experience-manager-integration/aem/

#### Aerial view 9 de Julio Avenue at night - Buenos Aires, Argentina
URL: http://stensul.com/blog/speedy-the-sloth-on-how-to-spend-a-day-in-buenos-aires/aerial-view-9-de-julio-avenue-at-night-buenos-aires-argentina/

#### agile-enterprise-guide-1200x628
URL: http://stensul.com/resource/the-agile-enterprises-guide-to-email-efficiency/agile-enterprise-guide-1200x628/

#### agility-speed-fin-serv_blog
URL: http://stensul.com/blog/how-highly-regulated-organizations-can-add-agility-and-speed-to-their-email-marketing/agility-speed-fin-serv_blog/

#### AI_Featured Image
URL: http://stensul.com/ai/ai_featured-image/

#### AI_Hero
URL: http://stensul.com/ai/ai_hero-2/

#### AI_Hero
URL: http://stensul.com/ai/ai_hero/

#### AI_Hero_FINAL2
URL: http://stensul.com/ai/ai_hero_final2/

#### AI_Hero2
URL: http://stensul.com/ai/ai_hero2/

#### AI_Hero2
URL: http://stensul.com/ai/ai_hero2-2/

#### AI_Hero2
URL: http://stensul.com/ai/ai_hero2-3/

#### AI_Module_1
URL: http://stensul.com/ai/ai_module_1/

#### AI_Module_3
URL: http://stensul.com/ai/ai_module_3/

#### AI_Module_3
URL: http://stensul.com/ai/ai_module_3-2/

#### AI_Module_3
URL: http://stensul.com/ai/ai_module_3-3/

#### AI_Module1
URL: http://stensul.com/ai/ai_module1/

#### AI_Module1
URL: http://stensul.com/blog/stensul-ai-features/ai_module1-2/

#### AI_Module1_B
URL: http://stensul.com/ai/ai_module1_b/

#### AI_Module1_B
URL: http://stensul.com/ai/ai_module1_b-2/

#### AI_Module1_B
URL: http://stensul.com/ai/ai_module1_b-3/

#### AI_Module2
URL: http://stensul.com/ai/ai_module2/

#### AI_Module2
URL: http://stensul.com/ai/ai_module2-2/

#### AI_Module2-1
URL: http://stensul.com/ai/ai_module2-1/

#### AI_Module2-1
URL: http://stensul.com/ai/ai_module2-1-2/

#### AI_Without_Governance_blog_1200x628
URL: http://stensul.com/blog/ai-without-governance-cost/ai_without_governance_blog_1200x628/

#### ai-blog
URL: http://stensul.com/blog/six-ways-to-use-ai-right-now-to-create-better-marketing-emails/ai-blog/

#### ai-brief-draft
URL: http://stensul.com/ai/ai-brief-draft/

#### ai-campaign-velocity_blog_1200x628
URL: http://stensul.com/blog/improving-campaign-velocity/ai-campaign-velocity_blog_1200x628/

#### ai-campaign-velocity_blog_1200x628
URL: http://stensul.com/blog/improving-campaign-velocity/ai-campaign-velocity_blog_1200x628-2/

#### ai-campaign-velocity_blog_1200x629-min
URL: http://stensul.com/blog/improving-campaign-velocity/ai-campaign-velocity_blog_1200x629-min/

#### ai-can-trust_blog_1200x628
URL: http://stensul.com/blog/its-not-about-who-has-ai-its-about-who-has-ai-you-can-trust/ai-can-trust_blog_1200x628/

#### AI-creation
URL: http://stensul.com/?attachment_id=21602

#### ai-cta-shapes
URL: http://stensul.com/ai/ai-cta-shapes/

#### AI-email-creation_small
URL: http://stensul.com/ai-email-creation_small/

#### AI-email-creation_social
URL: http://stensul.com/ai-email-creation_social/

#### ai-email-creation-1080
URL: http://stensul.com/ai-email-creation-1080/

#### ai-email-creation-600
URL: http://stensul.com/ai-email-creation-600/

#### ai-email-creation-600x200
URL: http://stensul.com/ai-email-creation-600x200/

#### ai-email-creation-600x200
URL: http://stensul.com/ai-email-creation-600x200-2/

#### ai-email-governance_blog_1200x628
URL: http://stensul.com/resource/email-governance-enterprise-marketing/ai-email-governance_blog_1200x628/

#### ai-hero
URL: http://stensul.com/ai/ai-hero/

#### ai-icon-collaborate
URL: http://stensul.com/ai/ai-icon-collaborate/

#### ai-icon-compliant
URL: http://stensul.com/ai/ai-icon-compliant/

#### ai-icon-fast
URL: http://stensul.com/ai/ai-icon-fast/

#### AI-lp-toolkit-email-header
URL: http://stensul.com/resource/stensul-ai-powered-landing-page-toolkit/ai-lp-toolkit-email-header/

#### AI-lp-toolkit-resource-image
URL: http://stensul.com/resource/stensul-ai-powered-landing-page-toolkit/ai-lp-toolkit-resource-image/

#### ai-optimize
URL: http://stensul.com/ai/ai-optimize/

#### ai-refine
URL: http://stensul.com/ai/ai-refine/

#### ai-roundtable-series_1200x800
URL: http://stensul.com/?attachment_id=17483

#### ai-smart-duplicate-600x200
URL: http://stensul.com/ai-smart-duplicate-600x200/

#### ai-smart-duplicate-600x200
URL: http://stensul.com/ai-smart-duplicate-600x200-2/

#### AI-UPDATE_blog
URL: http://stensul.com/blog/six-ways-to-use-ai-right-now-to-create-better-marketing-emails/ai-update_blog/

#### AICPA-SOC-2-TYPE-2
URL: http://stensul.com/?attachment_id=146

#### aicpa-soc-logo-circle-blue
URL: http://stensul.com/?attachment_id=11429

#### ajo
URL: http://stensul.com/?attachment_id=6793

#### ajo
URL: http://stensul.com/?attachment_id=6794

#### AJO Webinar Blog Post
URL: http://stensul.com/blog/webinar-stensul-world-vision-canada/ajo-webinar-blog-post/

#### ajo-integration
URL: http://stensul.com/?attachment_id=6805

#### ajo-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/ajo-integration-2/

#### ajo-lp
URL: http://stensul.com/integrations/adobe-journey-optimizer/ajo-lp/

#### all-personas-amanda@2x
URL: http://stensul.com/?attachment_id=5892

#### all-personas-caroline@2x
URL: http://stensul.com/?attachment_id=5890

#### all-personas-geoff@2x
URL: http://stensul.com/?attachment_id=5891

#### all-personas-shae@2x
URL: http://stensul.com/?attachment_id=5893

#### all-personas-squares-iraci@2x
Art Director

#### all-personas-squares-mclaughlin@2x
Marketing Operations Manager

#### all-personas-squares-oles@2x
Senior Demand Generation Manager

#### all-personas-squares-smith@2x
SVP Marketing

#### AlleyWatch
URL: http://stensul.com/blog/stensul-raises-34-5m-for-its-marketing-creation-platform-that-lets-enterprises-create-emails-landing-pages-and-other-assets-efficiently/alleywatch/

#### AlleyWatch-logo
URL: http://stensul.com/blog/stensul-raises-34-5m-for-its-marketing-creation-platform-that-lets-enterprises-create-emails-landing-pages-and-other-assets-efficiently/alleywatch-logo/

#### AlleyWatch-logo
URL: http://stensul.com/blog/stensul-raises-34-5m-for-its-marketing-creation-platform-that-lets-enterprises-create-emails-landing-pages-and-other-assets-efficiently/alleywatch-logo-2/

#### amazon s3
URL: http://stensul.com/integrations/amazon-s3/amazon-s3-2/

#### amazon-s3
URL: http://stensul.com/?attachment_id=9806

#### amazon-s3_featured
URL: http://stensul.com/integrations/stensul-content-api/amazon-s3_featured/

#### amazon-s3-integration
URL: http://stensul.com/integrations/amazon-s3/amazon-s3-integration/

#### amazon-s3-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/amazon-s3-integration-2/

#### amazon-S3-mark
URL: http://stensul.com/integrations/stensul-content-api/amazon-s3-mark/

#### American Bankers Association-stat
URL: http://stensul.com/resource/success-story-aba/american-bankers-association-stat/

#### American-Bankers-Association
URL: http://stensul.com/?attachment_id=2243

#### American-Bankers-Association-2
URL: http://stensul.com/resource/success-story-aba-sees-big-dividends-from-stensul-as-it-goes-through-a-marketing-automation-platform-migration/american-bankers-association-2/

#### American-Bankers-Association-ABA-logo
URL: http://stensul.com/resource/success-story-aba/american-bankers-association-aba-logo/

#### american-bankers-association-logo-white
URL: http://stensul.com/faq/american-bankers-association-logo-white/

#### An-intro-to-efficient-email-creation-Stensul-ebook
URL: http://stensul.com/?attachment_id=6667

#### ana-masters-marketing
URL: http://stensul.com/?attachment_id=11273

#### Anatomy-Broken-Workflow_blog_1200x628
URL: http://stensul.com/blog/anatomy-of-a-broken-workflow/anatomy-broken-workflow_blog_1200x628/

#### anti-ROI
URL: http://stensul.com/email-creation-cost-calculator/anti-roi/

#### apple watch man checking time
URL: http://stensul.com/blog/behavioral-email-marketing/apple-watch-man-checking-time/

#### arrow-right
URL: http://stensul.com/?attachment_id=11610

#### arrow-right-integrations
URL: http://stensul.com/adobe-integrations/arrow-right-integrations/

#### arrow-right-left-integrations
URL: http://stensul.com/adobe-integrations/arrow-right-left-integrations/

#### arrow-top-right-angle
URL: http://stensul.com/arrow-top-right-angle/

#### asana_featured
URL: http://stensul.com/integrations/stensul-content-api/asana_featured/

#### Asana-Logo-Horizontal-Dark-Coral-SVG
URL: http://stensul.com/integrations/stensul-asana-integration/asana-logo-horizontal-dark-coral-svg/

#### asana-mark
URL: http://stensul.com/integrations/stensul-content-api/asana-mark/

#### asana-v2
URL: http://stensul.com/integrations/stensul-asana-integration/asana-v2-2/

#### asics-logo
URL: http://stensul.com/?attachment_id=1298

#### asics-logo-white
URL: http://stensul.com/cro-request-a-demo/asics-logo-white/

#### asics-logo-white
URL: http://stensul.com/cro-request-a-demo/asics-logo-white-2/

#### Atlanta
URL: http://stensul.com/events/atlanta/

#### ATX - Austin, Texas
URL: http://stensul.com/blog/fun-facts-about-austin-that-you-should-know-while-attending-forrester-b2b-summit-2024/atx-austin-texas/

#### audience crowd cheering followers
URL: http://stensul.com/blog/behavioral-email-marketing/audience-crowd-cheering-followers/

#### August_Product_Email_1200x628
URL: http://stensul.com/blog/stensul-launches-dynamic-content-assembly/august_product_email_1200x628/

#### austin-roundtable-summit
URL: http://stensul.com/events/austin-roundtable-summit/

#### autumn-sloth
URL: http://stensul.com/autumn-sloth/

#### autumn-sloth2
URL: http://stensul.com/autumn-sloth2/

#### autumn-sloth3
URL: http://stensul.com/autumn-sloth3/

#### autumn-sloth4
URL: http://stensul.com/autumn-sloth4/

#### autumn-sloth5
URL: http://stensul.com/autumn-sloth5/

#### award-icon
URL: http://stensul.com/about/award-icon/

#### award-icon-citron
URL: http://stensul.com/?attachment_id=21541

#### azure_featured
URL: http://stensul.com/integrations/stensul-content-api/azure_featured/

#### Azure-Active-Directory
URL: http://stensul.com/integrations/stensul-azure-ad-integration/azure-active-directory/

#### azure-integration-v2
URL: http://stensul.com/integrations/stensul-azure-ad-integration/azure-integration-v2/

#### b2b (1)
URL: http://stensul.com/landing-pages/forresters-b2b-summit-may-2-4/b2b-1/

#### B2B companies 1
URL: http://stensul.com/?attachment_id=1731

#### B2B icon
URL: http://stensul.com/?attachment_id=1730

#### b2b marketing funnel facebook ads dashboard
URL: http://stensul.com/blog/b2b-marketing-funnel/b2b-marketing-funnel-facebook-ads-dashboard/

#### b2b payments
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/61018c4826f34f49c525cdcc_screen-shot-2021-07-28-at-9-24-31-am-p-130x130q80/

#### B2B-hero
URL: http://stensul.com/?attachment_id=1729

#### B2BMX Logo
URL: http://stensul.com/?attachment_id=6668

#### B2BSMX19_Logo
URL: http://stensul.com/?attachment_id=5270

#### B2BSummitNA2024_GenericSocial_1200x628_01
URL: http://stensul.com/blog/fun-facts-about-austin-that-you-should-know-while-attending-forrester-b2b-summit-2024/b2bsummitna2024_genericsocial_1200x628_01/

#### B2C icon
URL: http://stensul.com/?attachment_id=1734

#### B2C-hero
URL: http://stensul.com/?attachment_id=1733

#### B2CEmailMarketingLeader-eBook_landing-page
URL: http://stensul.com/resource/the-agile-enterprises-guide-to-email-efficiency/b2cemailmarketingleader-ebook_landing-page/

#### BBB-LOGO
URL: http://stensul.com/?attachment_id=2225

#### beginners-guide-supply-chain-1200x628
URL: http://stensul.com/resource/the-agile-enterprises-guide-to-email-efficiency/beginners-guide-supply-chain-1200x628/

#### behavioral email marketing strategy definition
URL: http://stensul.com/blog/behavioral-email-marketing/behavioral-email-marketing-strategy-definition/

#### better-email-creator-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/better-email-creator-guide-1200x628/

#### bg-better-box-horiz-line
URL: http://stensul.com/bg-better-box-horiz-line/

#### bg-better-box-horiz-line
URL: http://stensul.com/bg-better-box-horiz-line-2/

#### bg-better-box-horiz-line-first
URL: http://stensul.com/bg-better-box-horiz-line-first/

#### bg-better-box-horiz-line-last
URL: http://stensul.com/bg-better-box-horiz-line-last/

#### bg-better-box-horiz-line-last
URL: http://stensul.com/bg-better-box-horiz-line-last-2/

#### bg-better-box-vert-line
URL: http://stensul.com/bg-better-box-vert-line/

#### bg-better-box-vert-line
URL: http://stensul.com/bg-better-box-vert-line-2/

#### bg-color-1
URL: http://stensul.com/bg-color-1/

#### bg-color-2
URL: http://stensul.com/?attachment_id=1701

#### bg-employees-pic-1
URL: http://stensul.com/careers/bg-employees-pic-1/

#### bg-employees-pic-1-a
URL: http://stensul.com/careers/bg-employees-pic-1-a/

#### bg-li-1
URL: http://stensul.com/bg-li-1/

#### bg-marketing-ops
URL: http://stensul.com/?attachment_id=1181

#### bg-placeholder
URL: http://stensul.com/careers/bg-placeholder/

#### bg-sfmc-hero
URL: http://stensul.com/salesforce-integrations/bg-sfmc-hero/

#### bg-sfmc-hero
URL: http://stensul.com/salesforce-integrations/bg-sfmc-hero-2/

#### bg-speed-circle
URL: http://stensul.com/?attachment_id=11600

#### bg-speed-circle
URL: http://stensul.com/bg-speed-circle-2/

#### bg-speed-square
URL: http://stensul.com/?attachment_id=11598

#### bg-speed-square
URL: http://stensul.com/?attachment_id=11601

#### bg-speed-square
URL: http://stensul.com/bg-speed-square-3/

#### bg-transparent-clear
URL: http://stensul.com/?attachment_id=1177

#### bg-transparent-space-cadet
URL: http://stensul.com/?attachment_id=1178

#### bg-transparent-space-cadet-75p
URL: http://stensul.com/?attachment_id=1179

#### bisnow-kpi1-01
URL: http://stensul.com/resource/success-story-bisnow-goes-from-lackluster-email-results-to-making-a-big-impact-on-the-business/bisnow-kpi1-01/

#### bisnow-kpi3-01
URL: http://stensul.com/resource/success-story-bisnow-goes-from-lackluster-email-results-to-making-a-big-impact-on-the-business/bisnow-kpi3-01/

#### bisnow-landing-page-1062x598 (1)
URL: http://stensul.com/resource/success-story-bisnow-goes-from-lackluster-email-results-to-making-a-big-impact-on-the-business/bisnow-landing-page-1062x598-1/

#### bisnow-logo
URL: http://stensul.com/?attachment_id=3616

#### bisnow-logo
URL: http://stensul.com/resource/success-story-bisnow-goes-from-lackluster-email-results-to-making-a-big-impact-on-the-business/bisnow-logo-2/

#### bisnow-logo-white
URL: http://stensul.com/?attachment_id=11426

#### Bisnow-Stensul-LFCS
URL: http://stensul.com/?attachment_id=5338

#### bisnow-success_1200x628
URL: http://stensul.com/resource/success-story-higher-email-creation-volume/bisnow-success_1200x628/

#### BJs_Wholesale_Club
URL: http://stensul.com/bjs_wholesale_club/

#### black-rock-logo-grey
URL: http://stensul.com/?attachment_id=11716

#### blackrock-logo
URL: http://stensul.com/?attachment_id=2218

#### blackrock-logo-white
URL: http://stensul.com/workflow-audit/blackrock-logo-white/

#### blog_header_final
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/blog_header_final/

#### Blog_Image1_transparent
URL: http://stensul.com/blog/a-year-in-review-2024-stensul-milestones-and-innovations/blog_image1_transparent/

#### Blog_Image2
URL: http://stensul.com/blog/a-year-in-review-2024-stensul-milestones-and-innovations/blog_image2/

#### Blog_Image3
URL: http://stensul.com/blog/a-year-in-review-2024-stensul-milestones-and-innovations/blog_image3/

#### Blog_Image4
URL: http://stensul.com/blog/a-year-in-review-2024-stensul-milestones-and-innovations/blog_image4/

#### Blog_Image5
URL: http://stensul.com/blog/a-year-in-review-2024-stensul-milestones-and-innovations/blog_image5/

#### blog-campaign-ecosystem-collaborate
URL: http://stensul.com/blog/how-to-set-up-your-ideal-campaign-ecosystem-using-stensul-and-salesforce-marketing-cloud/blog-campaign-ecosystem-collaborate/

#### blog-campaign-ecosystem-featured
URL: http://stensul.com/blog-campaign-ecosystem-featured/

#### blog-campaign-ecosystem-hero
URL: http://stensul.com/blog-campaign-ecosystem-hero/

#### blog-campaign-ecosystem-hero
URL: http://stensul.com/blog/how-to-set-up-your-ideal-campaign-ecosystem-using-stensul-and-salesforce-marketing-cloud/blog-campaign-ecosystem-hero-2/

#### blog-campaign-ecosystem-sfmc
URL: http://stensul.com/blog/how-to-set-up-your-ideal-campaign-ecosystem-using-stensul-and-salesforce-marketing-cloud/blog-campaign-ecosystem-sfmc/

#### blog-campaign-ecosystem-workfront
URL: http://stensul.com/blog/how-to-set-up-your-ideal-campaign-ecosystem-using-stensul-and-salesforce-marketing-cloud/blog-campaign-ecosystem-workfront/

#### bny-mellon-logo-vector
URL: http://stensul.com/?attachment_id=2947

#### book-icon
URL: http://stensul.com/about/book-icon/

#### bookmark-this-page-sunglow
URL: http://stensul.com/landing-pages/stensul-ai-playground/bookmark-this-page-sunglow/

#### boost-efficiency-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/boost-efficiency-guide-1200x628/

#### bottleneck-isn't-headcount_blog_1200x628
URL: http://stensul.com/blog/its-not-about-who-has-ai-its-about-who-has-ai-you-can-trust/bottleneck-isnt-headcount_blog_1200x628/

#### bottom of page
URL: http://stensul.com/bottom-of-page/

#### Brand compliance
URL: http://stensul.com/?attachment_id=1670

#### Brand compliance
URL: http://stensul.com/?attachment_id=1451

#### Brand compliance illustration_v2
URL: http://stensul.com/?attachment_id=2254

#### Brand compliance illustration_v2 (1)
URL: http://stensul.com/?attachment_id=2449

#### brand-compliance_blog_1200x628
URL: http://stensul.com/blog/5-ways-to-ensure-brand-compliance-across-your-email-marketing/brand-compliance_blog_1200x628/

#### brand-compliance-constraints_social
URL: http://stensul.com/brand-compliance-constraints_social/

#### brand-compliance-constraints-600x200
URL: http://stensul.com/brand-compliance-constraints-600x200/

#### brand-compliance-constraints-600x200
URL: http://stensul.com/brand-compliance-constraints-600x200-2/

#### brand-governance-email-mktng_blog_1200x628
URL: http://stensul.com/?attachment_id=19635

#### brand-launch-blog
URL: http://stensul.com/blog/introducing-governed-creation/brand-launch-blog/

#### brand-launch-press-release
URL: http://stensul.com/blog/what-is-governed-creation/brand-launch-press-release/

#### Brandfolder
URL: http://stensul.com/integrations/stensul-salesforce-integration/brandfolder-3/

#### brandfolder_featured
URL: http://stensul.com/integrations/stensul-content-api/brandfolder_featured/

#### brandfolder-mark
URL: http://stensul.com/integrations/stensul-content-api/brandfolder-mark/

#### Brandmark_RGB
URL: http://stensul.com/blog/movable-ink-and-stensul-announce-strategic-partnership-and-integration/brandmark_rgb/

#### Braze
URL: http://stensul.com/integrations/stensul-salesforce-integration/braze-3/

#### Braze
URL: http://stensul.com/integrations/braze-integration/braze-2/

#### braze_featured
URL: http://stensul.com/integrations/stensul-content-api/braze_featured/

#### braze_logo
URL: http://stensul.com/integrations/stensul-content-api/braze_logo/

#### braze-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/braze-integration-2/

#### brian powers
URL: http://stensul.com/careers/brian-powers/

#### Brief-to-Template
URL: http://stensul.com/blog/why-marketing-operations-leaders-are-becoming-the-new-workflow-architects/brief-to-template/

#### briefcase
URL: http://stensul.com/briefcase/

#### briefcase_icon-teal
URL: http://stensul.com/?attachment_id=21542

#### Bring Your Own Key Stensul
URL: http://stensul.com/ai/byok2/

#### broadridge logo2
URL: http://stensul.com/?attachment_id=5988

#### Broken process with AI
URL: http://stensul.com/request-a-demo-long/ai-2/

#### brunch
URL: http://stensul.com/brunch/

#### Buck emails for MI blog
URL: http://stensul.com/blog/how-efficient-email-creativity-unleashes-marketer-productivity/buck-emails-for-mi-blog/

#### Bucks
URL: http://stensul.com/blog/movable-ink-and-stensul-announce-strategic-partnership-and-integration/bucks/

#### bucks logo
URL: http://stensul.com/blog/movable-ink-and-stensul-announce-strategic-partnership-and-integration/bucks-logo/

#### bucks_blog_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/bucks_blog_1200x628-2/

#### bucks-kpi1
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/bucks-kpi1/

#### bucks-kpi2
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/bucks-kpi2/

#### bucks-kpi2a
URL: http://stensul.com/?attachment_id=5127

#### bucks-kpi2a
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/bucks-kpi2a-2/

#### bucks-kpi3
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/bucks-kpi3/

#### bucks-logo
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/bucks-logo-2/

#### Builder_2
URL: http://stensul.com/?attachment_id=21562

#### built-in-2021-best-places-to-work-nyc
URL: http://stensul.com/careers/built-in-2021-best-places-to-work-nyc/

#### builtin-logo
URL: http://stensul.com/careers/builtin-logo/

#### bullet-check-circle
URL: http://stensul.com/landing-page-builder/bullet-check-circle/

#### bullet-no-sign
URL: http://stensul.com/landing-page-builder/bullet-no-sign/

#### bulls-kpi1-01
URL: http://stensul.com/?attachment_id=3986

#### bulls-kpi3-01
URL: http://stensul.com/?attachment_id=3987

#### business
URL: http://stensul.com/?attachment_id=5769

#### Business
URL: http://stensul.com/stensul-pricing-request/business-2/

#### Business Contemporary Company Strategy Firm Concept
URL: http://stensul.com/blog/unlocking-the-power-of-email-preheader-text/business-contemporary-company-strategy-firm-concept/

#### Business discussion
URL: http://stensul.com/blog/when-does-it-make-sense-to-invest-in-an-email-and-landing-page-creation-platform/business-discussion/

#### Business executives in a management meeting
URL: http://stensul.com/resource/success-story-real-estate-investment-saves-time-better-results/business-executives-in-a-management-meeting-2/

#### Business executives in a management meeting
URL: http://stensul.com/?attachment_id=2514

#### Business man listening to a discussion during a meeting
URL: http://stensul.com/blog/a-complete-guide-to-email-personalization-for-enterprise-marketers/business-man-listening-to-a-discussion-during-a-meeting/

#### Business media-stat
URL: http://stensul.com/?attachment_id=2153

#### Business person, looking at camera, colleague in the background.
URL: http://stensul.com/blog/the-benefits-of-using-stensuls-ai-enabled-writing-style-changer/business-person-looking-at-camera-colleague-in-the-background/

#### Business portrait photography of beautiful woman in the office
URL: http://stensul.com/blog/the-power-of-marketo-certification-to-elevate-your-marketing-game/business-portrait-photography-of-beautiful-woman-in-the-office/

#### business-advocacy-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/business-advocacy-success_1200x628-2/

#### Business2
URL: http://stensul.com/stensul-pricing-request/business2/

#### Businessman checking bills
URL: http://stensul.com/blog/5-signs-your-email-creation-process-is-broken/businessman-checking-bills/

#### Businessmen in discussion at desk in office
URL: http://stensul.com/blog/how-financial-services-companies-can-get-a-better-return-from-their-email-marketing-investment/businessmen-in-discussion-at-desk-in-office/

#### button-arrow-active
URL: http://stensul.com/button-arrow-active/

#### button-arrow-active-hover
URL: http://stensul.com/button-arrow-active-hover/

#### button-arrow-black
URL: http://stensul.com/blog/e-floating-buttons/homepage-header-banner/button-arrow-black/

#### button-arrow-hover
URL: http://stensul.com/button-arrow-hover/

#### button-arrow-rev-active
URL: http://stensul.com/button-arrow-rev-active/

#### button-arrow-rev-active-hover
URL: http://stensul.com/button-arrow-rev-active-hover/

#### button-arrow-rev-hover
URL: http://stensul.com/button-arrow-rev-hover/

#### button-arrow-solid-white
URL: http://stensul.com/button-arrow-solid-white/

#### button-arrow-white
URL: http://stensul.com/button-arrow-white/

#### bye_broken_emails_v2
URL: http://stensul.com/?attachment_id=2266

#### Bynder Logo Blue
URL: http://stensul.com/integrations/bynder-integration/bynder-logo-blue/

#### bynder_featured
URL: http://stensul.com/integrations/stensul-content-api/bynder_featured/

#### bynder-integration-01
URL: http://stensul.com/integrations/bynder-integration/bynder-integration-01/

#### Bynder-Logo-Blue
URL: http://stensul.com/?attachment_id=9810

#### bynder-mark
URL: http://stensul.com/integrations/stensul-content-api/bynder-mark/

#### BYOK
URL: http://stensul.com/ai/byok/

#### BYOK_blog_1200x628
URL: http://stensul.com/blog/stensul-launches-bring-your-own-llm/byok_blog_1200x628/

#### calculator-image-1024x768v2@2x
URL: http://stensul.com/?attachment_id=2993

#### Campaign-Workflow
URL: http://stensul.com/?attachment_id=21600

#### canva lead magnet email
URL: http://stensul.com/blog/opt-in-meaning/canva-lead-magnet-email/

#### capital-one-logo
URL: http://stensul.com/?attachment_id=216

#### capterra comparison
URL: http://stensul.com/?attachment_id=2009

#### careers-1
URL: http://stensul.com/careers-1/

#### careers-2
URL: http://stensul.com/careers-2/

#### careers-2024-hero
URL: http://stensul.com/?attachment_id=7142

#### careers-3
URL: http://stensul.com/careers-3/

#### careers-4
URL: http://stensul.com/careers-4/

#### careers-agus
URL: http://stensul.com/careers-agus/

#### careers-brandon
URL: http://stensul.com/careers-brandon/

#### careers-conor
URL: http://stensul.com/careers-conor/

#### careers-featured
URL: http://stensul.com/careers/careers-featured/

#### careers-hero
URL: http://stensul.com/careers-hero-3/

#### careers-hero
URL: http://stensul.com/careers-hero/

#### careers-hero
URL: http://stensul.com/careers-hero-2/

#### careers-hero-1.jpg
URL: http://stensul.com/careers-hero-1-jpg/

#### careers-hero-2
URL: http://stensul.com/careers-hero-2-2/

#### careers-hero-2-mobile
URL: http://stensul.com/?attachment_id=5080

#### careers-hero-2023
URL: http://stensul.com/?attachment_id=6721

#### careers-hero-sm
URL: http://stensul.com/careers-hero-sm/

#### careers-hero-sm.jpg
URL: http://stensul.com/careers-hero-sm-jpg/

#### careers-hero@2x
URL: http://stensul.com/careers-hero2x/

#### careers-mo
URL: http://stensul.com/careers-mo/

#### careers-stacey
URL: http://stensul.com/careers-stacey/

#### case-study_catalent
URL: http://stensul.com/?attachment_id=1532

#### casey-at-the-bat-11567a7c-d3e3-4d98-a3a9-ac6fce5cd6c-resize-750
URL: http://stensul.com/blog/turn-your-email-team-into-the-mudville-9-to-world-series-champs/casey-at-the-bat-11567a7c-d3e3-4d98-a3a9-ac6fce5cd6c-resize-750/

#### Casey-At-the-Bat-768x914
URL: http://stensul.com/blog/turn-your-email-team-into-the-mudville-9-to-world-series-champs/casey-at-the-bat-768x914/

#### Casino roulette wheel with sector zero and white ball. Closeup.
URL: http://stensul.com/blog/you-chance-to-beat-the-odds-at-adobe-summit-in-las-vegas/casino-roulette-wheel-with-sector-zero-and-white-ball-closeup/

#### catalent-logo
URL: http://stensul.com/?attachment_id=1296

#### ccc placeholder
URL: http://stensul.com/?attachment_id=5429

#### Center Court
URL: http://stensul.com/landing-pages/spin-with-us-at-iterable-activate/center-court/

#### centralized-01
URL: http://stensul.com/?attachment_id=8115

#### CFO-ebook-landing-page-1062x598
URL: http://stensul.com/?attachment_id=4372

#### CFO-ebook-resource-page-1920x1920
URL: http://stensul.com/resource/how-to-talk-to-your-cfo-about-email-creation/cfo-ebook-resource-page-1920x1920/

#### CFO-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/?attachment_id=4373

#### CFO-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/how-to-talk-to-your-cfo-about-email-creation/cfo-ebook-resource-page-image-only-1920x1920-2/

#### CFO-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/?attachment_id=4421

#### CGNi8JiMTLPjqlQwJ7DBD4Ael2NTXopPELH8q73A
URL: http://stensul.com/?attachment_id=10884

#### change-email-creation-process_blog_1200x628
URL: http://stensul.com/blog/why-change-your-email-creation-process/change-email-creation-process_blog_1200x628/

#### change-email-creation-process_blog_1200x628
URL: http://stensul.com/blog/why-change-your-email-creation-process/change-email-creation-process_blog_1200x628-2/

#### Chaos to Velocity
URL: http://stensul.com/resource/chaos-to-velocity-how-becu-accelerated-campaign-creation-with-stensul/resource_tile_chaos_velocity_final/

#### Chaos---V2
URL: http://stensul.com/?attachment_id=11590

#### chaos-funnel-070723
URL: http://stensul.com/?attachment_id=6083

#### chaos-funnel-070723
URL: http://stensul.com/?attachment_id=6084

#### chaos-graphic-111722v2
URL: http://stensul.com/blog/pain-points-holding-back-your-marketing-operations/chaos-graphic-111722v2/

#### chaos-graphic-111722v3
URL: http://stensul.com/chaos-graphic-111722v3/

#### chaos-workflow-blog
URL: http://stensul.com/blog/marketing-tech-stack-problems/chaos-workflow-blog-3/

#### Chat about time CTA
URL: http://stensul.com/chat-about-time-cta/

#### check-circle
URL: http://stensul.com/check-circle/

#### check-circle-blue
URL: http://stensul.com/?attachment_id=7907

#### check-circle-broken
URL: http://stensul.com/by-role/check-circle-broken/

#### Cheerful employee
URL: http://stensul.com/blog/how-to-overcome-landing-page-building-challenges/cheerful-employee/

#### cheetah_featured
URL: http://stensul.com/integrations/stensul-content-api/cheetah_featured/

#### cheetah-digital-logo
URL: http://stensul.com/integrations/stensul-content-api/cheetah-digital-logo/

#### cheetah-digital-marigold-2
URL: http://stensul.com/integrations/stensul-cheetah-integration/cheetah-digital-marigold-2/

#### cheetah-integration-v2
URL: http://stensul.com/integrations/stensul-cheetah-integration/cheetah-integration-v2/

#### chevron-thin-down
URL: http://stensul.com/?attachment_id=12365

#### chevron-thin-up
URL: http://stensul.com/?attachment_id=12366

#### Chicago Skyline
URL: http://stensul.com/?attachment_id=7183

#### Chicago Skyline
URL: http://stensul.com/?attachment_id=7191

#### chicago-bulls-email-hero
URL: http://stensul.com/?attachment_id=3985

#### chicago-bulls-logo
URL: http://stensul.com/?attachment_id=3988

#### chicas-programadoras-logo
URL: http://stensul.com/careers/chicas-programadoras-logo/

#### chicas-programadoras-logo (1)
URL: http://stensul.com/chicas-programadoras-logo-1/

#### chicas-programadoras-logo-1.svg
URL: http://stensul.com/chicas-programadoras-logo-1-svg/

#### Christine Hall
URL: http://stensul.com/blog/stensul-draws-on-new-capital-to-boost-marketing-creation-features/christine-hall/

#### circle-teal-dark
URL: http://stensul.com/?attachment_id=11625

#### circle-teal-dark
URL: http://stensul.com/?attachment_id=11626

#### cisco_1200x628
URL: http://stensul.com/resource/cisco-scales-governed-email-creation/cisco_1200x628/

#### cisco-logo-grey
URL: http://stensul.com/?attachment_id=11717

#### cisco-logo-transparent
URL: http://stensul.com/?attachment_id=2223

#### cisco-logo-white
URL: http://stensul.com/cisco-logo-white/

#### cisco-logo-white
URL: http://stensul.com/workflow-audit/cisco-logo-white-2/

#### Citi-white
URL: http://stensul.com/landing-pages/citi/citi-white/

#### Citi.svg
URL: http://stensul.com/landing-pages/citi/citi-svg/

#### clock-check-icon
URL: http://stensul.com/blog/pain-points-holding-back-your-marketing-operations/clock-check-icon/

#### closeup-portrait-of-one-young-smiling-african-amer-2023-04-11-23-56-15-utc
URL: http://stensul.com/blog/how-stensuls-gen-ai-powered-spelling-and-grammar-checker-can-elevate-your-email-game/closeup-portrait-of-one-young-smiling-african-amer-2023-04-11-23-56-15-utc/

#### cloud content management
URL: http://stensul.com/?attachment_id=1925

#### cloud_icon-citron
URL: http://stensul.com/resource/success-story-a-saas-company-went-from-drop-everything-for-one-email-campaign-to-do-it-all-strategically-and-easily/cloud_icon-citron/

#### cloud-content
URL: http://stensul.com/?attachment_id=2320

#### cloud-content-logo
URL: http://stensul.com/?attachment_id=7837

#### cloud-content2
URL: http://stensul.com/?attachment_id=4966

#### cloud-security
URL: http://stensul.com/security/cloud-security/

#### clover-health-logo
URL: http://stensul.com/?attachment_id=217

#### CMO-ebook-GS-banner-820x90
URL: http://stensul.com/landing-pages/thank-you-for-downloading-how-to-talk-to-your-cmo-about-email/cmo-ebook-gs-banner-820x90/

#### CMO-ebook-landing-page-1062x598
URL: http://stensul.com/landing-pages/cmo-email-creation/cmo-ebook-landing-page-1062x598/

#### CMO-ebook-PPT-banner-820x90
URL: http://stensul.com/landing-pages/thank-you-for-downloading-how-to-talk-to-your-cmo-about-email/cmo-ebook-ppt-banner-820x90/

#### CMO-ebook-resource-page-1920x1920
URL: http://stensul.com/resource/cmo-email-creation/cmo-ebook-resource-page-1920x1920/

#### CMO-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/?attachment_id=4113

#### CMO-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/landing-pages/cmo-email-creation/cmo-ebook-resource-page-image-only-1920x1920/

#### CMO-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/cmo-email-creation/cmo-ebook-resource-page-image-only-1920x1920-2/

#### cmo-needs-to-know-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/cmo-needs-to-know-guide-1200x628/

#### CNX_Ad2_LI
URL: http://stensul.com/blog/what-to-expect-at-salesforce-connections-2025/cnx_ad2_li/

#### cnx-logo_227x60px
URL: http://stensul.com/?attachment_id=3746

#### cnx-why-attend-astro-new
URL: http://stensul.com/?attachment_id=3757

#### Co-branding-Proud Sponsor-LinkedIn-1200x627
URL: http://stensul.com/?attachment_id=9171

#### collaborate
URL: http://stensul.com/blog/how-to-convince-your-cfo-of-the-value-of-efficient-email-creation/collaborate/

#### Collaborate
URL: http://stensul.com/?attachment_id=11591

#### Collaborate eBook 030623
URL: http://stensul.com/?attachment_id=5424

#### Collaborate featured image
URL: http://stensul.com/blog/to-create-better-emails-faster-collaborate/collaborate-featured-image/

#### collaborate-abstract-2
URL: http://stensul.com/stensul-pricing-request/collaborate-abstract-2/

#### collaborate-blog
URL: http://stensul.com/blog/what-is-your-marketing-teams-creation-operating-model/collaborate-blog/

#### collaborate-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/collaborate-guide-1200x628/

#### collaboration
URL: http://stensul.com/?attachment_id=1403

#### collaboration-and-analysis-by-business-people-work-D8BD3F2_2560x2560a@2x
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#### collaboration-governance_blog_1200x628
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/collaboration-governance_blog_1200x628/

#### collaboration-governance_blog_1200x628
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/collaboration-governance_blog_1200x628-2/

#### COM_Hero_1024_Mobile_Final
URL: http://stensul.com/blog/why-marketing-operations-leaders-are-becoming-the-new-workflow-architects/com_hero_1024_mobile_final/

#### COM_Hero_1200
URL: http://stensul.com/?attachment_id=10585

#### COM_Hero_1200_Final
URL: http://stensul.com/com_hero_1200_final/

#### COM_Hero_Mobile_1024
URL: http://stensul.com/?attachment_id=10586

#### com-down-arrow
URL: http://stensul.com/?attachment_id=10513

#### com-hurdle_blog_1200x629_3
URL: http://stensul.com/blog/high-volume-enterprise-marketing-teams/com-hurdle_blog_1200x629_3/

#### COM-MarketersCare
URL: http://stensul.com/?attachment_id=11047

#### communication
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/communication/

#### community
URL: http://stensul.com/resource/pardot-training/community/

#### Compliance icon
URL: http://stensul.com/?attachment_id=1717

#### compliance in progress
URL: http://stensul.com/?attachment_id=1404

#### compliance-bottlenecks_blog_1200x629
URL: http://stensul.com/blog/cost-of-compliance-bottlenecks/compliance-bottlenecks_blog_1200x629/

#### Compliance-hero
URL: http://stensul.com/?attachment_id=1716

#### Compliant
URL: http://stensul.com/ai/compliant/

#### computer-printer
URL: http://stensul.com/?attachment_id=2321

#### computer-printer2
URL: http://stensul.com/?attachment_id=4967

#### computer-software-developer-designing-user-interface_t20_P1LG6r (1)
URL: http://stensul.com/blog/9-steps-to-take-for-better-designed-emails/computer-software-developer-designing-user-interface_t20_p1lg6r-1/

#### computer-software-developer-designing-user-interface_t20_P1LG6r (1)
URL: http://stensul.com/blog/9-steps-to-take-for-better-designed-emails/computer-software-developer-designing-user-interface_t20_p1lg6r-1-2/

#### Concentrated at work. Afro american businessman working remotely. Focused young afro american man in shirt working on the computer while sitting at his working place at home. Freelance
URL: http://stensul.com/blog/how-you-can-climb-the-mops-professional-strategic-value-ladder/concentrated-at-work-afro-american-businessman-working-remotely-focused-young-afro-american-man-in-shirt-working-on-the-computer-while-sitting-at-his-working-place-at-home-freelance/

#### Conference header
URL: http://stensul.com/?attachment_id=7472

#### conferences_marketing_symposium_header_logo
URL: http://stensul.com/?attachment_id=7036

#### Confident Arab Businesswoman Sitting in Creative Agency, Manager Working on Implementing Modern Business Strategy for Client. Female Browsing Internet, Shopping Online on Computer.
URL: http://stensul.com/blog/stensul-gen-ai-powered-tools-turn-email-personalization-from-an-anxiety-inducing-process-to-one-thats-easy-as-pie/confident-arab-businesswoman-sitting-in-creative-agency-manager-working-on-implementing-modern-business-strategy-for-client-female-browsing-internet-shopping-online-on-computer/

#### Confident sales manager. Cheerful mature man holding digital tablet and looking over shoulder while another man and woman sitting in the background
URL: http://stensul.com/blog/what-freedom-in-an-email-creation-framework-looks-like/confident-sales-manager-cheerful-mature-man-holding-digital-tablet-and-looking-over-shoulder-while-another-man-and-woman-sitting-in-the-background/

#### Connect
URL: http://stensul.com/?attachment_id=12726

#### Connect logo
URL: http://stensul.com/?attachment_id=5307

#### connect-abstract-2
URL: http://stensul.com/stensul-pricing-request/connect-abstract-2/

#### connect-the-tools
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#### connections
URL: http://stensul.com/?attachment_id=3760

#### Connections logo
URL: http://stensul.com/?attachment_id=5441

#### Content_Supply_Blog
URL: http://stensul.com/blog/what-is-a-content-supply-chain-enterprise-marketers/content_supply_blog/

#### Content_Supply_Blog2
URL: http://stensul.com/blog/the-future-of-the-content-supply-chain-for-marketers/content_supply_blog2/

#### Content_Supply_Chain_Blog
URL: http://stensul.com/blog/the-future-of-the-content-supply-chain-for-marketers/content_supply_chain_blog/

#### Content_Supply_Chain_Broken
URL: http://stensul.com/?attachment_id=8907

#### Content_supply_chain_one_sheet_Feb24
The marketer’s guide
to transforming your
content supply chain

#### content-api_integration_featured
URL: http://stensul.com/integrations/stensul-content-api/content-api_integration_featured/

#### content-api-diagram
URL: http://stensul.com/integrations/stensul-content-api/content-api-diagram/

#### content-api-diagram
URL: http://stensul.com/integrations/stensul-content-api/content-api-diagram-2/

#### content-api-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/content-api-integration/

#### content-api-mark-final
URL: http://stensul.com/integrations/stensul-user-api/content-api-mark-final/

#### Content-supply-chain_ebook_Sept24
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#### content-supply-chain-ebook_landing-page
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#### content-supply-chain-ebook_landing-page-fimg
URL: http://stensul.com/resource/a-beginners-guide-to-the-content-supply-chain/content-supply-chain-ebook_landing-page-fimg/

#### Control
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#### Control
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#### control-abstract-2
URL: http://stensul.com/stensul-pricing-request/control-abstract-2/

#### control-process-outcome_blog_1200x628
URL: http://stensul.com/blog/control-the-process-deliver-the-outcome/control-process-outcome_blog_1200x628/

#### control-process-outcome_blog_1200x628
URL: http://stensul.com/blog/control-the-process-deliver-the-outcome/control-process-outcome_blog_1200x628-2/

#### conversion-rate
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/conversion-rate/

#### Cost-Broken-COM_Worksheet
URL: http://stensul.com/?attachment_id=11062

#### cost-compliance-bottlenecks_blog_1200x628
URL: http://stensul.com/blog/cost-of-compliance-bottlenecks/cost-compliance-bottlenecks_blog_1200x628/

#### CostBrokenCOM_worksheet_Jan26
URL: http://stensul.com/?attachment_id=17778

#### Costco
URL: http://stensul.com/costco/

#### cover of aba story
URL: http://stensul.com/blog/aba-sees-big-dividends-from-stensul-as-it-goes-through-a-map-migration/cover-of-aba-story/

#### Create
URL: http://stensul.com/?attachment_id=11594

#### create-blog
URL: http://stensul.com/blog/why-legacy-marketing-workflows-hold-back-marketers/create-blog/

#### create-collaborate-ai
URL: http://stensul.com/email-builder/create-collaborate-ai/

#### create-collaborate-collaborate
URL: http://stensul.com/email-builder/create-collaborate-collaborate-2/

#### create-collaborate-drag-drop
URL: http://stensul.com/email-builder/create-collaborate-drag-drop/

#### create-collaborate-drag-drop 1
URL: http://stensul.com/?attachment_id=8916

#### create-collaborate-dynamic content
URL: http://stensul.com/email-builder/create-collaborate-dynamic-content/

#### create-collaborate-dynamic-content
URL: http://stensul.com/email-builder/create-collaborate-dynamic-content-2/

#### create-lines
URL: http://stensul.com/email-builder/create-lines/

#### create-lp-efficiently-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/create-lp-efficiently-guide-1200x628/

#### creation-operating-model_blog
URL: http://stensul.com/blog/what-is-your-marketing-teams-creation-operating-model/creation-operating-model_blog/

#### CreationOperatingModel-v-ContentSupplyChain
URL: http://stensul.com/?attachment_id=11068

#### Creative team working together , using computer
URL: http://stensul.com/blog/there-are-differences-between-centralized-email-creation-operations/creative-team-working-together-using-computer/

#### Creatives and designers
URL: http://stensul.com/request-a-demo-creative/creative/

#### credit-card_icon-citron
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/credit-card_icon-citron/

#### Cropped shot of a creative businesswoman looking happy at a meeting.
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/cropped-shot-of-a-creative-businesswoman-looking-happy-at-a-meeting/

#### cropped-0.jpeg
https://stensul.com/wp-content/uploads/2021/12/cropped-0.jpeg

#### cropped-7-tales-logo-temp.png
https://stensul.com/wp-content/uploads/2022/05/cropped-7-tales-logo-temp.png

#### cropped-Stensul-dark-icon.png
https://stensul.com/wp-content/uploads/2021/12/cropped-Stensul-dark-icon.png

#### cropped-stensul-favicon.png
https://stensul.com/wp-content/uploads/2021/06/cropped-stensul-favicon.png

#### cropped-Stensul-red-icon-1.png
https://stensul.com/wp-content/uploads/2021/12/cropped-Stensul-red-icon-1.png

#### cropped-Stensul-red-icon.png
https://stensul.com/wp-content/uploads/2021/12/cropped-Stensul-red-icon.png

#### CS_Hero_1200
URL: http://stensul.com/cs_hero_1200/

#### CS_Hero_Desktop_1200
URL: http://stensul.com/cs_hero_desktop_1200/

#### CS_Hero_Mobile_1024
URL: http://stensul.com/cs_hero_mobile_1024/

#### cs-customer-service-icon
URL: http://stensul.com/customer-success/cs-customer-service-icon/

#### cs-customer-support-icon
URL: http://stensul.com/customer-success/cs-customer-support-icon/

#### cs-enablement-icon
URL: http://stensul.com/customer-success/cs-enablement-icon/

#### cs-icon-arrow-1
URL: http://stensul.com/cs-icon-arrow-1/

#### cs-icon-arrow-1
URL: http://stensul.com/cs-icon-arrow-1-2/

#### cs-icon-arrow-2
URL: http://stensul.com/cs-icon-arrow-2/

#### cs-icon-arrow-2
URL: http://stensul.com/cs-icon-arrow-2-2/

#### cs-icon-arrow-3
URL: http://stensul.com/cs-icon-arrow-3/

#### cs-icon-arrow-3
URL: http://stensul.com/cs-icon-arrow-3-2/

#### cs-icon-arrow-4
URL: http://stensul.com/cs-icon-arrow-4/

#### cs-icon-arrow-4
URL: http://stensul.com/cs-icon-arrow-4-2/

#### cs-icon-arrow-5
URL: http://stensul.com/cs-icon-arrow-5/

#### cs-icon-arrow-5
URL: http://stensul.com/cs-icon-arrow-5-2/

#### cs-icon-square-red
URL: http://stensul.com/cs-icon-square-red/

#### cs-icon-square-red
URL: http://stensul.com/cs-icon-square-red-2/

#### cs-icon-triangle-purple
URL: http://stensul.com/cs-icon-triangle-purple/

#### cs-icon-triangle-purple
URL: http://stensul.com/cs-icon-triangle-purple-2/

#### cs-icon-triangle-red
URL: http://stensul.com/cs-icon-triangle-red/

#### cs-icon-triangle-red
URL: http://stensul.com/cs-icon-triangle-red-2/

#### cs-onboarding-icon
URL: http://stensul.com/customer-success/cs-onboarding-icon/

#### cs-professional-support-icon
URL: http://stensul.com/customer-success/cs-professional-support-icon-2/

#### cs-workflow-icon
URL: http://stensul.com/customer-success/cs-workflow-icon/

#### cta-ai-toolkit-shapes
URL: http://stensul.com/?attachment_id=14680

#### cta-blog-shapes
URL: http://stensul.com/?attachment_id=12333

#### cta-calculator-shapes
URL: http://stensul.com/?attachment_id=13510

#### cta-careers-shapes
URL: http://stensul.com/?attachment_id=15161

#### cta-customer-service-shapes
URL: http://stensul.com/customer-success/cta-customer-service-shapes/

#### cta-faq-shapes
URL: http://stensul.com/?attachment_id=14227

#### cta-shield
URL: http://stensul.com/by-role/cta-shield-2/

#### cust-gold
URL: http://stensul.com/customer-success/cust-gold/

#### cust-platinum
URL: http://stensul.com/customer-success/cust-platinum/

#### cust-silver
URL: http://stensul.com/customer-success/cust-silver/

#### Customer_Value_Icon_Black
URL: http://stensul.com/careers/customer_value_icon_black/

#### Customer_Value_Icon_White2
URL: http://stensul.com/about/customer_value_icon_white2/

#### customer-engagement
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/customer-engagement/

#### customer-engagement
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/customer-engagement-2/

#### customer-loyalty (1)
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/customer-loyalty-1/

#### customer-onboarding
URL: http://stensul.com/?attachment_id=3534

#### customer-success-piechart-v3
URL: http://stensul.com/?attachment_id=3562

#### customer-success-piechart-v3
URL: http://stensul.com/?attachment_id=3563

#### CVS_Health-Logo
URL: http://stensul.com/?attachment_id=2221

#### CVS_Health-Logo-white
URL: http://stensul.com/cro-request-a-demo/cvs_health-logo-white/

#### CVS_Health-Logo-white
URL: http://stensul.com/cvs_health-logo-white-2/

#### dailypay-logo
URL: http://stensul.com/?attachment_id=1299

#### dallas-roundtable-summit
URL: http://stensul.com/events/dallas-roundtable-summit/

#### Dark mode color checker
URL: http://stensul.com/request-a-demo-dark-mode/istock-2225337874_edited/

#### Dark mode featured image
URL: http://stensul.com/resource/the-5-most-perplexing-dark-mode-email-design-problems/dark-mode-featured-image/

#### dark mode image
URL: http://stensul.com/dark-mode-image/

#### dark-mode-ad2-1200x628
URL: http://stensul.com/dark-mode-color-checker/dark-mode-ad2-1200x628/

#### dark-mode-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/dark-mode-guide-1200x628/

#### dark-mode-image-1
URL: http://stensul.com/dark-mode-color-checker/dark-mode-image-1/

#### dark-mode-image-2
URL: http://stensul.com/dark-mode-color-checker/dark-mode-image-2/

#### DarkMode
URL: http://stensul.com/resource/the-5-most-perplexing-dark-mode-email-design-problems/darkmode/

#### dc-feedback@2x
URL: http://stensul.com/resource/ai-powered-subject-line-generator/dc-feedback2x/

#### Decentralized-ebook-email
URL: http://stensul.com/resource/5-steps-to-optimal-decentralized-email-creation/decentralized-ebook-email/

#### Decentralized-ebook-image-only-landing-page-1062x598
URL: http://stensul.com/resource/5-steps-to-optimal-decentralized-email-creation/decentralized-ebook-image-only-landing-page-1062x598/

#### Decentralized-ebook-resource-page-1920x1920
URL: http://stensul.com/resource/5-steps-to-optimal-decentralized-email-creation/decentralized-ebook-resource-page-1920x1920/

#### decreased-costs
URL: http://stensul.com/?attachment_id=2257

#### delete-me-pic-1
URL: http://stensul.com/?attachment_id=1322

#### Deloitte-500-2023
URL: http://stensul.com/?attachment_id=10582

#### Deloitte-500-2023
URL: http://stensul.com/?attachment_id=7643

#### deloitte-fast-500
URL: http://stensul.com/?attachment_id=4616

#### deloitte-fast-500
URL: http://stensul.com/?attachment_id=4617

#### deloitte-fast-500-2022
URL: http://stensul.com/?attachment_id=4910

#### deloitte-fast-500-2023
URL: http://stensul.com/?attachment_id=6682

#### deloitte-fast-500-2023-web
URL: http://stensul.com/resource/stensul-named-a-2023-deloitte-technology-fast-500-company/deloitte-fast-500-2023-web/

#### deloitte-fast-500-blog
URL: http://stensul.com/blog/stensul-named-a-fastest-growing-company-in-north-america-on-the-2021-deloitte-technology-fast-500/deloitte-fast-500-blog/

#### deloitte-fast-500-circle-blue
URL: http://stensul.com/?attachment_id=11430

#### deloitte-fast-500-seal
URL: http://stensul.com/?attachment_id=2603

#### demand-gen-hero
URL: http://stensul.com/?attachment_id=5861

#### demand-gen-hero-v2
URL: http://stensul.com/?attachment_id=5863

#### demand-gen-icon
URL: http://stensul.com/?attachment_id=5862

#### demandbase_brand-logo-transparent
URL: http://stensul.com/?attachment_id=6050

#### demandbase-logo-grey
URL: http://stensul.com/?attachment_id=11718

#### demandbase-logo-vector-2022
URL: http://stensul.com/?attachment_id=4620

#### demandbase-logo-white
URL: http://stensul.com/workflow-audit/demandbase-logo-white/

#### Demo_Requests_Banner1_Final
URL: http://stensul.com/?attachment_id=7988

#### Demo_Requests_Banner2_Final
URL: http://stensul.com/?attachment_id=7989

#### Demo_Requests_Banner3_Final
URL: http://stensul.com/?attachment_id=7990

#### demo-photo-2
URL: http://stensul.com/request-a-demo-v2/demo-photo-2/

#### demo3-landing-page-1062x598@2x
URL: http://stensul.com/?attachment_id=2718

#### democratize_campaigns
URL: http://stensul.com/?attachment_id=8917

#### Design 2
URL: http://stensul.com/?attachment_id=1678

#### Design professionals using a laptop together in an office
URL: http://stensul.com/blog/marketing-creations-dynamic-duo-efficiency-and-efficacy/design-professionals-using-a-laptop-together-in-an-office/

#### Design-to-Code
URL: http://stensul.com/blog/why-marketing-operations-leaders-are-becoming-the-new-workflow-architects/design-to-code/

#### design-to-code-landing-page-1062x598@2x
URL: http://stensul.com/?attachment_id=2773

#### design-to-code-landing-page-1062x598@2x
URL: http://stensul.com/resource/8-challenges-in-design-to-code/design-to-code-landing-page-1062x5982x-2/

#### design-to-code-resources-1920x1920-image-only@2x
URL: http://stensul.com/?attachment_id=2776

#### designer-hero
URL: http://stensul.com/?attachment_id=1699

#### Designer-hero (1)
URL: http://stensul.com/?attachment_id=1706

#### Designer-icon
URL: http://stensul.com/?attachment_id=1676

#### designers-unblocked-content-supply-chain_blog_1200x628
URL: http://stensul.com/blog/designers-unblocked-content-supply-chain/designers-unblocked-content-supply-chain_blog_1200x628/

#### desktop-web-mobile
URL: http://stensul.com/?attachment_id=4045

#### Developer-hero
URL: http://stensul.com/?attachment_id=1712

#### developer-icon
URL: http://stensul.com/?attachment_id=1713

#### Developers 2
URL: http://stensul.com/?attachment_id=1715

#### Developers-1v2
URL: http://stensul.com/?attachment_id=2284

#### DF70409WOl1e6Wg7brB8HgE8SU0HGjFjLEAWqSTI
URL: http://stensul.com/events/df70409wol1e6wg7brb8hge8su0hgjfjleawqsti/

#### Digital agency-icon
URL: http://stensul.com/?attachment_id=1738

#### Digital-agency-hero
URL: http://stensul.com/?attachment_id=1737

#### Directions to SPIN
URL: http://stensul.com/landing-pages/spin-with-us-at-iterable-activate/directions-to-spin/

#### Disabled person working at home, modern technology and remote office
URL: http://stensul.com/?attachment_id=1480

#### Distributed-in-ESP
URL: http://stensul.com/blog/why-marketing-operations-leaders-are-becoming-the-new-workflow-architects/distributed-in-esp/

#### distribution-slider-logistics.webp
URL: http://stensul.com/distribution-slider-logistics-webp/

#### division-health-insurer
URL: http://stensul.com/?attachment_id=3597

#### division-health-insurer3
URL: http://stensul.com/?attachment_id=4959

#### DM for FS promo image
URL: http://stensul.com/?attachment_id=11208

#### DM for FS promo image (1)
URL: http://stensul.com/?attachment_id=11213

#### dmfs-nyc-25
URL: http://stensul.com/?attachment_id=11270

#### doordash-logo
URL: http://stensul.com/?attachment_id=2227

#### download
URL: http://stensul.com/download-2/

#### download
URL: http://stensul.com/?attachment_id=6718

#### download
URL: http://stensul.com/?attachment_id=7013

#### Draft_blog_1200x628
URL: http://stensul.com/blog/your-ai-marketing-strategy-is-just-a-draft-strategy/draft_blog_1200x628/

#### drag-drop_icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/drag-drop_icon-citron/

#### drugstore-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/drugstore-success_1200x628-2/

#### duo_featured
URL: http://stensul.com/integrations/stensul-content-api/duo_featured/

#### duo-integration-v2
URL: http://stensul.com/integrations/stensul-duo-integration/duo-integration-v2/

#### duo-logo
URL: http://stensul.com/integrations/stensul-content-api/duo-logo/

#### dynamic-content-640x360v4
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/dynamic-content-640x360v4/

#### dynamic-content-eloqua-alt
URL: http://stensul.com/integrations/oracle-eloqua-dynamic-content/dynamic-content-eloqua-alt/

#### dynamic-content-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/dynamic-content-guide-1200x628/

#### dynamic-content-json-alt
URL: http://stensul.com/integrations/json-dynamic-content/dynamic-content-json-alt/

#### dynamic-content-marketo
URL: http://stensul.com/integrations/marketo-dynamic-content/dynamic-content-marketo/

#### dynamic-content-sfmc
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/dynamic-content-sfmc/

#### dynamics-of-dynamic-content-ebook-image-only-resource-page-1920x1920@2x
URL: http://stensul.com/resource/dynamic-content-email-ebook/dynamics-of-dynamic-content-ebook-image-only-resource-page-1920x19202x/

#### eaton-vance
URL: http://stensul.com/?attachment_id=2220

#### eaton-vance-logo
URL: http://stensul.com/?attachment_id=2240

#### eb-build-safely
URL: http://stensul.com/email-builder/eb-build-safely/

#### eb-create-together
URL: http://stensul.com/email-builder/eb-create-together/

#### eb-customize
URL: http://stensul.com/email-builder/eb-customize/

#### eb-integrations
URL: http://stensul.com/email-builder/eb-integrations/

#### eb-interface
URL: http://stensul.com/email-builder/eb-interface/

#### eb-interface-v3
URL: http://stensul.com/email-builder/eb-interface-v3/

#### eb-interface-v3
URL: http://stensul.com/email-builder/eb-interface-v3-2/

#### eb-interface-v3-shadow-crop-b
URL: http://stensul.com/email-builder/eb-interface-v3-shadow-crop-b/

#### eb78a91a-2458-4373-8c3b-9e721a6bf915
URL: http://stensul.com/landing-pages/hh-b2b-summit/eb78a91a-2458-4373-8c3b-9e721a6bf915/

#### ebook-1024x90 banner@2x
URL: http://stensul.com/?attachment_id=3845

#### economic-case-ai-ccw_blog_1200x629
URL: http://stensul.com/blog/ai-in-campaign-creation-workflow/economic-case-ai-ccw_blog_1200x629/

#### economic-case-ai-workflow_1200x628
URL: http://stensul.com/blog/ai-in-campaign-creation-workflow/economic-case-ai-workflow_1200x628/

#### economic-case-ai-workflow_1200x628
URL: http://stensul.com/blog/ai-in-campaign-creation-workflow/economic-case-ai-workflow_1200x628-2/

#### economics-ebook-landing-page-1062x598
URL: http://stensul.com/?attachment_id=6355

#### economics-ebook-landing-page-image-only-1062x598
URL: http://stensul.com/resource/the-economics-of-email-creation/economics-ebook-landing-page-image-only-1062x598/

#### economics-ebook-resource-page-1920x1920
URL: http://stensul.com/resource/the-economics-of-email-creation/economics-ebook-resource-page-1920x1920/

#### economics-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/the-economics-of-email-creation/economics-ebook-resource-page-image-only-1920x1920-2/

#### economics-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/the-economics-of-email-creation/economics-ebook-resource-page-image-only-1920x1920/

#### economics-email-creation-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/economics-email-creation-guide-1200x628/

#### edit_icon-citron
URL: http://stensul.com/integrations/stensul-content-api/edit_icon-citron/

#### edit-04
URL: http://stensul.com/integrations/stensul-user-api/edit-04/

#### efficient-email-creation-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/efficient-email-creation-guide-1200x628/

#### eight-challenges-design-code-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/eight-challenges-design-code-guide-1200x628/

#### EIS promo image
URL: http://stensul.com/?attachment_id=11207

#### el-pais_blog
URL: http://stensul.com/blog/el-pais-improve-newsletter-creation/el-pais_blog/

#### el-pais_blog_1200x628
URL: http://stensul.com/blog/el-pais-improve-newsletter-creation/el-pais_blog_1200x628/

#### el-pais_blog_1200x628
URL: http://stensul.com/resource/success-story-el-pais-uses-stensul-to-democratize-email-creation/el-pais_blog_1200x628-2/

#### el-pais_email-header
URL: http://stensul.com/resource/success-story-el-pais-uses-stensul-to-democratize-email-creation/el-pais_email-header/

#### el-pais_kpi_1
URL: http://stensul.com/resource/success-story-el-pais-uses-stensul-to-democratize-email-creation/el-pais_kpi_1/

#### el-pais_kpi_2
URL: http://stensul.com/resource/success-story-el-pais-uses-stensul-to-democratize-email-creation/el-pais_kpi_2/

#### el-pais_landing-page-header
URL: http://stensul.com/resource/success-story-el-pais-uses-stensul-to-democratize-email-creation/el-pais_landing-page-header/

#### el-pais-LFCS-Dec24
URL: http://stensul.com/?attachment_id=8376

#### el-pais-logo
URL: http://stensul.com/resource/success-story-el-pais-uses-stensul-to-democratize-email-creation/el-pais-logo/

#### el-pais-logo-white
URL: http://stensul.com/resource/success-story-el-pais-uses-stensul-to-democratize-email-creation/el-pais-logo-white/

#### elementor-placeholder-image
URL: http://stensul.com/?attachment_id=7769

#### eleven-things-guide-1200x628
URL: http://stensul.com/resource/11-things-you-can-do-when-it-takes-less-time-to-create-emails/eleven-things-guide-1200x628/

#### Eli_Lilly_and_Company.svg
URL: http://stensul.com/landing-pages/eli-lilly/eli_lilly_and_company-svg/

#### Eloqua
URL: http://stensul.com/integrations/stensul-salesforce-integration/eloqua-2/

#### eloqua essentials
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-essentials/

#### eloqua explorer
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-explorer/

#### Eloqua lead score
URL: http://stensul.com/blog/how-to-get-the-most-out-of-eloqua-lead-scoring/eloqua-lead-score/

#### Eloqua Lead Scoring (1)
URL: http://stensul.com/?attachment_id=2476

#### eloqua resources
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-resources/

#### Eloqua Training resources (1)
URL: http://stensul.com/?attachment_id=2475

#### Eloqua_dark
URL: http://stensul.com/?attachment_id=2709

#### eloqua_logo
URL: http://stensul.com/integrations/stensul-eloqua-integration/eloqua_logo/

#### eloqua-blog-campaign-execution
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-blog-campaign-execution/

#### eloqua-blog-essentials
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-blog-essentials/

#### eloqua-blog-explorer
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-blog-explorer/

#### eloqua-blog-mops
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-blog-mops/

#### eloqua-blog-reporting
URL: http://stensul.com/blog/3-essential-eloqua-training-resources-for-marketing-automation-pros/eloqua-blog-reporting/

#### eloqua-dc
URL: http://stensul.com/integrations/oracle-eloqua-dynamic-content/eloqua-dc/

#### eloqua-hero
URL: http://stensul.com/?attachment_id=2631

#### eloqua-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/eloqua-integration/

#### eloqua-lp-hero-image@2x
URL: http://stensul.com/?attachment_id=4999

#### email brief blog
URL: http://stensul.com/blog/rethink-email-briefs/email-brief-blog/

#### email brief featured image
URL: http://stensul.com/blog/the-6-keys-to-an-effective-email-brief/email-brief-featured-image/

#### Email Digest 1 - Highly Regulated
URL: http://stensul.com/?attachment_id=6396

#### Email Digest 1 - Manufacturing
URL: http://stensul.com/?attachment_id=6402

#### Email Digest 1 - Non Profit
URL: http://stensul.com/?attachment_id=4239

#### Email Digest 1 - Non Profit
URL: http://stensul.com/?attachment_id=4343

#### Email Digest 1 - Technology
URL: http://stensul.com/?attachment_id=6407

#### Email Digest 1 - Technology
URL: http://stensul.com/?attachment_id=4233

#### Email Digest 1 Pardot
URL: http://stensul.com/?attachment_id=3882

#### Email Digest 2 - Highly Regulated
URL: http://stensul.com/?attachment_id=6397

#### Email Digest 2 - Manufacturing
URL: http://stensul.com/?attachment_id=6404

#### Email Digest 2 - Non Profit
URL: http://stensul.com/?attachment_id=6389

#### Email Digest 2 Example
URL: http://stensul.com/?attachment_id=3992

#### Email Digest 2 Pardot
URL: http://stensul.com/?attachment_id=3883

#### email laptop computer behavioral
URL: http://stensul.com/blog/behavioral-email-marketing/email-laptop-computer-behavioral/

#### email marketer
URL: http://stensul.com/blog/gdpr-email-compliance-checklist/email-marketer/

#### email marketers building programs
URL: http://stensul.com/blog/types-of-ctas/email-marketers-building-programs/

#### email marketing agency pitch
URL: http://stensul.com/blog/email-marketing-agency/email-marketing-agency-pitch/

#### email opt in form
URL: http://stensul.com/blog/opt-in-meaning/email-opt-in-form/

#### email opt in form computer typing
URL: http://stensul.com/blog/opt-in-meaning/email-opt-in-form-computer-typing/

#### Email team-photo-336x280
URL: http://stensul.com/email-team-photo-336x280/

#### Email_Builder_small
URL: http://stensul.com/email_builder_small/

#### Email_Hero
URL: http://stensul.com/email-builder/email_hero/

#### Email-builder
URL: http://stensul.com/?attachment_id=11595

#### email-builder_social
URL: http://stensul.com/email-builder_social/

#### email-builder-1080
URL: http://stensul.com/email-builder-1080/

#### email-builder-600
URL: http://stensul.com/email-builder-600/

#### email-builder-ai-points
URL: http://stensul.com/?attachment_id=15487

#### email-compliance_blog_1200x628
URL: http://stensul.com/blog/email-compliance/email-compliance_blog_1200x628/

#### email-compliance-enterprise_blog_1200x628
URL: http://stensul.com/resource/email-governance-enterprise-marketing/email-compliance-enterprise_blog_1200x628/

#### email-compliance-risks_blog_1200x628
URL: http://stensul.com/blog/email-compliance-risks-enterprise-marketing/email-compliance-risks_blog_1200x628/

#### email-creation-at-speed-1200x800
URL: http://stensul.com/?attachment_id=6583

#### email-creation-at-speed-1536 × 865
URL: http://stensul.com/?attachment_id=6589

#### email-creation-at-speed-ebook-landing-page-1062x598
URL: http://stensul.com/landing-pages/email-creation-at-speed-improve-the-process-efficiency-of-your-centralized-email-creation-operation/email-creation-at-speed-ebook-landing-page-1062x598/

#### email-creation-at-speed-ebook-landing-page-image-only-1062x598
URL: http://stensul.com/landing-pages/email-creation-at-speed-improve-the-process-efficiency-of-your-centralized-email-creation-operation/email-creation-at-speed-ebook-landing-page-image-only-1062x598/

#### email-creation-at-speed-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/email-creation-at-speed-improve-the-process-efficiency-of-your-centralized-email-creation-operation/email-creation-at-speed-ebook-resource-page-image-only-1920x1920/

#### email-creation-at-speed-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/email-creation-at-speed-improve-the-process-efficiency-of-your-centralized-email-creation-operation/email-creation-at-speed-ebook-resource-page-image-only-1920x1920-2/

#### email-creation-mops-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/email-creation-mops-guide-1200x628/

#### email-creation-optimization_blog_1200x628
URL: http://stensul.com/blog/why-email-creation-is-your-biggest-opportunity-for-optimization/email-creation-optimization_blog_1200x628/

#### email-creation-optimization_blog_1200x628
URL: http://stensul.com/blog/why-email-creation-is-your-biggest-opportunity-for-optimization/email-creation-optimization_blog_1200x628-2/

#### email-creation-speed-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/email-creation-speed-guide-1200x628/

#### email-governance_blog_1200x628
URL: http://stensul.com/resource/email-governance-enterprise-marketing/email-governance_blog_1200x628/

#### email-insider-summit-25
URL: http://stensul.com/?attachment_id=11271

#### email-interface
URL: http://stensul.com/email-builder/email-interface/

#### email-leaders-delegate_blog_1200x628
URL: http://stensul.com/blog/four-ways-email-creation-team-leaders-can-be-more-effective/email-leaders-delegate_blog_1200x628/

#### email-leaders-delegate_blog_1200x628
URL: http://stensul.com/blog/how-email-team-leaders-can-delegate-confidently/email-leaders-delegate_blog_1200x628-2/

#### email-leaders-effective_blog_1200x628
URL: http://stensul.com/blog/four-ways-email-creation-team-leaders-can-be-more-effective/email-leaders-effective_blog_1200x628/

#### email-personalization_blog_1200x629
URL: http://stensul.com/blog/a-complete-guide-to-email-personalization-for-enterprise-marketers/email-personalization_blog_1200x629/

#### email-personalization-enterprise_blog_1200x628
URL: http://stensul.com/blog/a-complete-guide-to-email-personalization-for-enterprise-marketers/email-personalization-enterprise_blog_1200x628/

#### email-personalization-enterprise_blog_1200x628
URL: http://stensul.com/blog/a-complete-guide-to-email-personalization-for-enterprise-marketers/email-personalization-enterprise_blog_1200x628-2/

#### email-redesign
URL: http://stensul.com/?attachment_id=3535

#### email-review-approval-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/email-review-approval-guide-1200x628/

#### Email-team-leadership-1920x1920
URL: http://stensul.com/?attachment_id=2123

#### email-template-1
URL: http://stensul.com/email-template-1/

#### email-template-2
URL: http://stensul.com/email-template-2/

#### email-template-3
URL: http://stensul.com/email-template-3/

#### email-template-4
URL: http://stensul.com/email-template-4/

#### email-testing-1
URL: http://stensul.com/blog/stensul-introduces-email-testing-to-help-accelerate-the-email-creation-process-for-marketing-teams/email-testing-1/

#### email-testing-2
URL: http://stensul.com/blog/stensul-introduces-email-testing-to-help-accelerate-the-email-creation-process-for-marketing-teams/email-testing-2/

#### email-testing-3
URL: http://stensul.com/blog/stensul-introduces-email-testing-to-help-accelerate-the-email-creation-process-for-marketing-teams/email-testing-3/

#### email-toolkit-accordion
URL: http://stensul.com/?attachment_id=14377

#### email-toolkit-shapes
URL: http://stensul.com/?attachment_id=14369

#### emailbrief
URL: http://stensul.com/resource/ebook-6-keys-to-an-effective-email-brief/emailbrief/

#### Enablement_Hub
URL: http://stensul.com/enablement_hub/

#### End_of_Year_2024_headshots
URL: http://stensul.com/resource/future-proof-your-email-marketing-operations-in-2025/end_of_year_2024_headshots/

#### enlyte-color-logo
URL: http://stensul.com/resource/success-story-enlyte-finds-time-for-critical-thinking/enlyte-color-logo/

#### enlyte-kpi1
URL: http://stensul.com/resource/success-story-enlyte-finds-time-for-critical-thinking/enlyte-kpi1/

#### enlyte-kpi2
URL: http://stensul.com/resource/success-story-enlyte-finds-time-for-critical-thinking/enlyte-kpi2/

#### enlyte-kpi3
URL: http://stensul.com/resource/success-story-enlyte-finds-time-for-critical-thinking/enlyte-kpi3/

#### enlyte-landing-page-1062x598
URL: http://stensul.com/resource/success-story-enlyte-finds-time-for-critical-thinking/enlyte-landing-page-1062x598/

#### enlyte-logo-white
URL: http://stensul.com/?attachment_id=11425

#### Enlyte-Stensul-LFCS
URL: http://stensul.com/?attachment_id=5340

#### enlyte-success_1200x628
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/enlyte-success_1200x628/

#### enterprise
URL: http://stensul.com/?attachment_id=5768

#### Enterprise
URL: http://stensul.com/stensul-pricing-request/enterprise-2/

#### enterprise-email-governance_blog_1200x628
URL: http://stensul.com/resource/email-governance-enterprise-marketing/enterprise-email-governance_blog_1200x628/

#### enterprise-grade-integrations
URL: http://stensul.com/email-builder/enterprise-grade-integrations/

#### enterprise-grade-v2
URL: http://stensul.com/?attachment_id=2259

#### enterprise-libraries
URL: http://stensul.com/email-builder/enterprise-libraries-2/

#### enterprise-martech-leaders_blog_1200x628
URL: http://stensul.com/blog/what-enterprise-martech-leaders-are-really-optimizing-for-in-2026/enterprise-martech-leaders_blog_1200x628-2/

#### enterprise-rethink-workflow_blog_1200x628
URL: http://stensul.com/blog/why-leading-enterprises-are-rethinking-their-campaign-workflows/enterprise-rethink-workflow_blog_1200x628/

#### enterprise-rethink-workflow_blog_1200x628
URL: http://stensul.com/blog/why-leading-enterprises-are-rethinking-their-campaign-workflows/enterprise-rethink-workflow_blog_1200x628-2/

#### enterprise-technical-flexibility
URL: http://stensul.com/email-builder/enterprise-technical-flexibility/

#### Enterprise2
URL: http://stensul.com/stensul-pricing-request/enterprise2/

#### envelope-icon-blue
URL: http://stensul.com/by-role/envelope-icon-blue-2/

#### EoYPFvCpnqhZqXcJCcykX80CtbMJP4ltHQg6S5LV
URL: http://stensul.com/resource/reinventing-campaign-creation-in-an-ai-era/eoypfvcpnqhzqxcjccykx80ctbmjp4lthqg6s5lv/

#### Epicor-logo.svg
URL: http://stensul.com/?attachment_id=4974

#### epsilon_featured
URL: http://stensul.com/integrations/stensul-content-api/epsilon_featured/

#### epsilon-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/epsilon-integration/

#### epsilon-mark
URL: http://stensul.com/integrations/stensul-content-api/epsilon-mark/

#### epsilon-people-cloud
URL: http://stensul.com/integrations/epsilon-peoplecloud-integration/epsilon-people-cloud/

#### epsilon-people-cloud-integration
URL: http://stensul.com/integrations/epsilon-peoplecloud-integration/epsilon-people-cloud-integration/

#### epv-assessment-calculator-li-fb-post
URL: http://stensul.com/stensul-cost-of-building-emails-calculator/epv-assessment-calculator-li-fb-post/

#### epv-assessment-calculator-tw-post
URL: http://stensul.com/stensul-cost-of-building-emails-calculator/epv-assessment-calculator-tw-post/

#### Equifax_Logo.svg
URL: http://stensul.com/?attachment_id=3021

#### Equifax_red_rgb
URL: http://stensul.com/?attachment_id=4282

#### Equifax_white
URL: http://stensul.com/equifax_white/

#### equifax-logo-grey
URL: http://stensul.com/?attachment_id=11719

#### equifax-logo-white
URL: http://stensul.com/workflow-audit/equifax-logo-white/

#### esp-map-integration
URL: http://stensul.com/?attachment_id=3536

#### esp-sfmc-blog
URL: http://stensul.com/blog/marketing-operations-unblocked-content-supply-chain/esp-sfmc-blog/

#### esps-maps-guide-1200x628
URL: http://stensul.com/resource/11-things-you-can-do-when-it-takes-less-time-to-create-emails/esps-maps-guide-1200x628/

#### etumos
URL: http://stensul.com/?attachment_id=3634

#### etumos (1)
URL: http://stensul.com/?attachment_id=3635

#### european union flag
URL: http://stensul.com/blog/gdpr-email-compliance-checklist/european-union-flag/

#### Event Logo
URL: http://stensul.com/?attachment_id=7803

#### Event Website image
URL: http://stensul.com/?attachment_id=9170

#### event_adobe-summit
URL: http://stensul.com/events/event_adobe-summit/

#### event_cnx
URL: http://stensul.com/events/event_cnx/

#### event_gartner-symposium
URL: http://stensul.com/events/event_gartner-symposium/

#### event_master-of-marketing
URL: http://stensul.com/events/event_master-of-marketing/

#### event_movable-ink
URL: http://stensul.com/events/event_movable-ink/

#### event-invitation-sign-off
URL: http://stensul.com/?attachment_id=7491

#### event-invitation-sign-off
URL: http://stensul.com/?attachment_id=7492

#### event-landing-page-hero-1920x850@2x
URL: http://stensul.com/event-landing-page-hero-1920x8502x/

#### event-lp-landing-page
URL: http://stensul.com/?attachment_id=7777

#### Events 1 - Non Profit
URL: http://stensul.com/?attachment_id=4231

#### Events 1 - Tech
URL: http://stensul.com/?attachment_id=4229

#### Events 1 Pardot
URL: http://stensul.com/?attachment_id=3884

#### Events 2 - Highly Regulated
URL: http://stensul.com/?attachment_id=4068

#### Events 2 Pardot
URL: http://stensul.com/?attachment_id=3885

#### Events 3 - Highly Regulated
URL: http://stensul.com/?attachment_id=4006

#### Events 3 - Highly Regulated (2)
URL: http://stensul.com/?attachment_id=4225

#### Events 3 - Non Profit (1)
URL: http://stensul.com/?attachment_id=6435

#### Events 3 - Technology
URL: http://stensul.com/?attachment_id=4227

#### Events 3 - Technology
URL: http://stensul.com/?attachment_id=4349

#### Events 3 Pardot
URL: http://stensul.com/?attachment_id=3887

#### Events page
URL: http://stensul.com/?attachment_id=10082

#### Events page image
URL: http://stensul.com/?attachment_id=9727

#### events_conf-2
URL: http://stensul.com/?attachment_id=6564

#### events_conf-3
URL: http://stensul.com/?attachment_id=6688

#### events_conf-4
URL: http://stensul.com/?attachment_id=6689

#### Executive buyers
URL: http://stensul.com/request-a-demo-executive-buyer/eb/

#### executive buyers
URL: http://stensul.com/request-a-demo-executive-buyer/eb-1/

#### Executives discussing over laptop
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/executives-discussing-over-laptop/

#### executives-managers
URL: http://stensul.com/by-role/executives-managers/

#### expectation-gap_blog_1200x628
URL: http://stensul.com/blog/the-marketing-expectation-gap/expectation-gap_blog_1200x628/

#### explain
URL: http://stensul.com/blog/how-to-convince-your-cfo-of-the-value-of-efficient-email-creation/explain/

#### explainer-content-supply-chain_blog_1200x628
URL: http://stensul.com/blog/what-is-a-content-supply-chain-enterprise-marketers/explainer-content-supply-chain_blog_1200x628/

#### export_icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/export_icon-citron/

#### f8cc48f4-bbfd-4acc-a7ae-40207f86d167
URL: http://stensul.com/?attachment_id=2530

#### faq-illustration
URL: http://stensul.com/?attachment_id=1862

#### fast
URL: http://stensul.com/fast/

#### fast-market_new_blog_1200x628
URL: http://stensul.com/blog/if-you-cant-launch-in-hours-youre-already-behind/fast-market_new_blog_1200x628/

#### fast-track-event_1200x800
URL: http://stensul.com/?attachment_id=17484

#### fax machine
URL: http://stensul.com/?attachment_id=3148

#### feb-2023-virtual-wine-tasting6 (1)
URL: http://stensul.com/feb-2023-virtual-wine-tasting6-1/

#### Female designer typing at desktop computer in creative studio
URL: http://stensul.com/blog/how-an-ai-enabled-image-generator-helps-you-create-better-emails-faster/female-designer-typing-at-desktop-computer-in-creative-studio/

#### Female Manager Using Headset In Distribution Warehouse
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/female-manager-using-headset-in-distribution-warehouse/

#### fewer-dependencies
URL: http://stensul.com/email-builder/fewer-dependencies/

#### FI_EmailBuilder
URL: http://stensul.com/email-builder/fi_emailbuilder/

#### FI_LP
URL: http://stensul.com/landing-page-builder/fi_lp/

#### figma + adobe logo 2
URL: http://stensul.com/blog/adobes-23-billion-bet-on-collaboration-will-pay-off/figma-adobe-logo-2/

#### Figma_featured
URL: http://stensul.com/integrations/figma/figma_featured/

#### figma-icon-in-circle
URL: http://stensul.com/email-builder/figma-icon-in-circle/

#### figma-integration
URL: http://stensul.com/email-builder/figma-integration/

#### figma-integration
URL: http://stensul.com/integrations/figma/figma-integration-2/

#### Figma-Integration-small
URL: http://stensul.com/figma-integration-small/

#### figma-mark
URL: http://stensul.com/integrations/figma/figma-mark-2/

#### figma-mark
URL: http://stensul.com/integrations/stensul-content-api/figma-mark/

#### filters
URL: http://stensul.com/filters/

#### filters_icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/filters_icon-citron/

#### fimg-spacer
URL: http://stensul.com/?attachment_id=17912

#### finance-icon
URL: http://stensul.com/?attachment_id=6560

#### finance-media
URL: http://stensul.com/?attachment_id=2311

#### finance-media3
URL: http://stensul.com/?attachment_id=4965

#### financial-info-logo
URL: http://stensul.com/?attachment_id=7836

#### FinServ_Blog
URL: http://stensul.com/blog/how-financial-services-marketers-can-maximize-salesforce-marketing-cloud-with-an-optimized-content-supply-chain/finserv_blog/

#### FinServ_Blog2
URL: http://stensul.com/blog/finserv-marketers-speed-up-campaigns-without-risking-compliance/finserv_blog2/

#### FinServ_Blog3
URL: http://stensul.com/blog/better-email-creation-financial-services/finserv_blog3/

#### FinServ_Blog4
URL: http://stensul.com/blog/how-financial-services-companies-can-get-a-better-return-from-their-email-marketing-investment/finserv_blog4/

#### finserv-email-mktng_blog_1200x628
URL: http://stensul.com/resource/email-governance-enterprise-marketing/finserv-email-mktng_blog_1200x628/

#### finserv-hero
URL: http://stensul.com/?attachment_id=6551

#### finserv-legacy-workflows_blog_1200x628
URL: http://stensul.com/blog/why-legacy-marketing-workflows-hold-back-marketers/finserv-legacy-workflows_blog_1200x628/

#### finserv-returns-emails_blog_1200x628
URL: http://stensul.com/blog/how-financial-services-companies-can-get-a-better-return-from-their-email-marketing-investment/finserv-returns-emails_blog_1200x628/

#### finserv-speed-up_blog_1200x628
URL: http://stensul.com/blog/finserv-marketers-speed-up-campaigns-without-risking-compliance/finserv-speed-up_blog_1200x628/

#### finserv-stats-blog
URL: http://stensul.com/blog/finserv-marketers-speed-up-campaigns-without-risking-compliance/finserv-stats-blog/

#### finserv-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/finserv-success_1200x628-2/

#### finserv-webinar-lp-header-v4
URL: http://stensul.com/landing-pages/optimize-personalized-marketing-perf/finserv-webinar-lp-header-v4/

#### finserv-webinar-lp-header@2x
URL: http://stensul.com/landing-pages/optimize-personalized-marketing-perf/finserv-webinar-lp-header2x/

#### finserv-webinar-lp-header2-dark@2x
URL: http://stensul.com/landing-pages/optimize-personalized-marketing-perf/finserv-webinar-lp-header2-dark2x/

#### finserv-webinar-lp-header2@2x
URL: http://stensul.com/landing-pages/optimize-personalized-marketing-perf/finserv-webinar-lp-header22x/

#### finserv-webinar-lp-image-v3@2x
URL: http://stensul.com/landing-pages/optimize-personalized-marketing-perf/finserv-webinar-lp-image-v32x/

#### finserv-webinar-replay-lp-header@2x
URL: http://stensul.com/landing-pages/optimize-personalized-marketing-perf/finserv-webinar-replay-lp-header2x/

#### fintech-success_1200x628 (1)
URL: http://stensul.com/resource/fortune-500-financial-success-story/fintech-success_1200x628-1/

#### fireside-chat-adobe-world-vision_blog_1200x628
URL: http://stensul.com/blog/webinar-stensul-world-vision-canada/fireside-chat-adobe-world-vision_blog_1200x628/

#### five-phases-maturity-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/five-phases-maturity-guide-1200x628/

#### five-practices-lp_blog_1200x628
URL: http://stensul.com/blog/5-best-practices-for-creating-a-winning-landing-page/five-practices-lp_blog_1200x628/

#### flag-icon
URL: http://stensul.com/about/flag-icon/

#### flag2
URL: http://stensul.com/about/flag2/

#### Flexibility
URL: http://stensul.com/?attachment_id=8918

#### Flight club 1
URL: http://stensul.com/?attachment_id=5414

#### Flight club 1
URL: http://stensul.com/?attachment_id=5310

#### Flight club 2
URL: http://stensul.com/?attachment_id=5311

#### Flight club 2
URL: http://stensul.com/?attachment_id=5313

#### Flight club 3
URL: http://stensul.com/?attachment_id=5312

#### Flight club image
URL: http://stensul.com/?attachment_id=5301

#### flywire-logo
URL: http://stensul.com/?attachment_id=2216

#### forbes-best-startup-employers_blog_1200x628
URL: http://stensul.com/blog/stensul-forbes-americas-best-startup-employers-list-2025/forbes-best-startup-employers_blog_1200x628/

#### forbes-logo-white
URL: http://stensul.com/careers/forbes-logo-white/

#### form-circle
URL: http://stensul.com/form-circle/

#### form-circle
URL: http://stensul.com/form-circle-2/

#### Forrester Logo
URL: http://stensul.com/?attachment_id=3546

#### Forrester_black_RGB_narrow
URL: http://stensul.com/blog/independent-research-firm-names-stensul-a-vendor-in-now-tech-email-marketing-report/forrester_black_rgb_narrow/

#### forrester-logo
URL: http://stensul.com/blog/independent-research-firm-names-stensul-a-vendor-in-now-tech-email-marketing-report/forrester-logo/

#### forrester-webinar-image@2x
URL: http://stensul.com/landing-pages/forrester-and-stensul-webinar/forrester-webinar-image2x/

#### forrester-webinar-lp-header-v4@2x
URL: http://stensul.com/landing-pages/forrester-and-stensul-webinar/forrester-webinar-lp-header-v42x/

#### forrester-webinar-lp-header-v5@2x
URL: http://stensul.com/landing-pages/forrester-and-stensul-webinar/forrester-webinar-lp-header-v52x/

#### forrester-webinar-replay-header@2x
URL: http://stensul.com/landing-pages/forrester-and-stensul-webinar/forrester-webinar-replay-header2x/

#### Fortune 500 financial service
URL: http://stensul.com/resource/success-story-fortune-500-financial-services-company/fortune-500-financial-service/

#### fortune_500
URL: http://stensul.com/?attachment_id=2308

#### fortune-10-healthcare-services
URL: http://stensul.com/?attachment_id=2485

#### fortune-10-healthcare-services-kpi1
URL: http://stensul.com/?attachment_id=5447

#### fortune-10-healthcare-services-kpi2
URL: http://stensul.com/?attachment_id=5446

#### fortune-10-healthcare-services2
URL: http://stensul.com/?attachment_id=4951

#### fortune-10-logo
URL: http://stensul.com/?attachment_id=7832

#### fortune-10-stat1
URL: http://stensul.com/?attachment_id=2483

#### fortune-10-stat2
URL: http://stensul.com/?attachment_id=2484

#### fortune-500
URL: http://stensul.com/resource/success-story-fortune-500-financial-services-company/fortune-500/

#### fortune-500-financial
URL: http://stensul.com/resource/success-story-fortune-500-financial-services-company/fortune-500-financial/

#### fortune-500-white
URL: http://stensul.com/faq/fortune-500-white/

#### fortune-75-logo
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune-75-logo/

#### Fortune-75-Tech-Company
URL: http://stensul.com/?attachment_id=5326

#### fortune-75-tech-company
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune-75-tech-company/

#### fortune-75-tech-company3
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune-75-tech-company3/

#### fortune-75-tech-landing-page-1062x598
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune-75-tech-landing-page-1062x598/

#### fortune75-kpi1
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune75-kpi1/

#### fortune75-kpi1 (1)
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune75-kpi1-1/

#### fortune75-kpi2
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune75-kpi2/

#### fortune75-kpi3
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune75-kpi3/

#### fortune75-kpi3 (1)
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/fortune75-kpi3-1/

#### four-challenges-lp_blog_1200x628
URL: http://stensul.com/blog/4-challenges-marketers-face-when-creating-landing-pages/four-challenges-lp_blog_1200x628/

#### four-ways-guide-1200x628
URL: http://stensul.com/resource/11-things-you-can-do-when-it-takes-less-time-to-create-emails/four-ways-guide-1200x628/

#### freedom-email-creation-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/freedom-email-creation-guide-1200x628/

#### Freedom-in-an-email-creation-framework-Stensul-ebook
Stensul eBook on the freedom in a framework concept applied to email creation

#### freedom-in-email-creation-ebook-landing-page-1062x598
URL: http://stensul.com/landing-pages/freedom-in-an-email-creation-framework/freedom-in-email-creation-ebook-landing-page-1062x598/

#### freedom-in-email-creation-ebook-resource-page-1920x1920
URL: http://stensul.com/resource/freedom-in-an-email-creation-framework/freedom-in-email-creation-ebook-resource-page-1920x1920/

#### freedom-in-email-creation-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/freedom-in-an-email-creation-framework/freedom-in-email-creation-ebook-resource-page-image-only-1920x1920/

#### freedom-in-email-creation-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/freedom-in-an-email-creation-framework/freedom-in-email-creation-ebook-resource-page-image-only-1920x1920-2/

#### Front view of Caucasian male graphic designer listening music on headphone while working on computer at desk in a modern office
URL: http://stensul.com/blog/how-to-handle-email-personalization-efficiently/front-view-of-caucasian-male-graphic-designer-listening-music-on-headphone-while-working-on-computer-at-desk-in-a-modern-office/

#### Frustrated Italian female employee stressed about mistake or problem with computer
URL: http://stensul.com/blog/things-that-go-wrong-when-creating-dynamic-content-emails-and-how-to-avoid-them/frustrated-italian-female-employee-stressed-about-mistake-or-problem-with-computer/

#### FTnH1H0WUAES5Q0
URL: http://stensul.com/?attachment_id=4463

#### fully_booked3
URL: http://stensul.com/?attachment_id=9160

#### future-content-supply-chain_blog_1200x628
URL: http://stensul.com/blog/the-future-of-the-content-supply-chain-for-marketers/future-content-supply-chain_blog_1200x628/

#### future-of-email_blog_1200x628
URL: http://stensul.com/blog/email-marketing-trends-2026-ai-agents/future-of-email_blog_1200x628/

#### g2
URL: http://stensul.com/?attachment_id=142

#### g2-crowd-2@2x
URL: http://stensul.com/request-a-demo-v2/g2-crowd-22x/

#### G2-Crowd-light-cropped
URL: http://stensul.com/?attachment_id=8188

#### G2-Crowd-light-cropped-2048x1162
URL: http://stensul.com/stensul-pricing-request/g2-crowd-light-cropped-2048x1162/

#### g2-icon-circle-blue
URL: http://stensul.com/?attachment_id=11431

#### g2-magenta
URL: http://stensul.com/about/g2-magenta/

#### G2-rating_v2
URL: http://stensul.com/?attachment_id=8189

#### g2icon-with-yellow-stars
URL: http://stensul.com/stensul-pricing-request/g2icon-with-yellow-stars/

#### Garra
URL: http://stensul.com/careers/garra_icon_black/

#### garra
URL: http://stensul.com/careers/garra/

#### Garra_Icon_Black
URL: http://stensul.com/careers/garra_icon_black-2/

#### Garra_Icon_White
URL: http://stensul.com/careers/garra_icon_white/

#### Gartner Marketing Symposium
URL: http://stensul.com/?attachment_id=6959

#### Gartner Marketing Symposium
URL: http://stensul.com/?attachment_id=6961

#### Gartner_6-1
URL: http://stensul.com/blog/what-to-expect-at-gartner-marketing-symposium-xpo-2025/gartner_6-1/

#### Gartner_Learn_How
URL: http://stensul.com/blog/what-to-expect-at-gartner-marketing-symposium-xpo-2025/gartner_learn_how/

#### gartner-email-3
URL: http://stensul.com/?attachment_id=7239

#### gartner-email-image-2
URL: http://stensul.com/?attachment_id=7130

#### gartner-email-image-book-a-meeting
URL: http://stensul.com/?attachment_id=7129

#### gartner-marketing-symposium25_blog_1200x628
URL: http://stensul.com/blog/what-to-expect-at-gartner-marketing-symposium-xpo-2025/gartner-marketing-symposium25_blog_1200x628/

#### gce logo
URL: http://stensul.com/?attachment_id=1314

#### gce-logo
URL: http://stensul.com/resource/success-story-grand-canyon-education/gce-logo-2/

#### gce-success_1200x628
URL: http://stensul.com/resource/success-story-grand-canyon-education/gce-success_1200x628/

#### gcrowd-rating
URL: http://stensul.com/?attachment_id=144

#### gdpr compliance radio button email
URL: http://stensul.com/blog/gdpr-email-compliance-checklist/screenshot-on-2021-10-13-at-11-40-30/

#### gen-ai-email-creation_blog_1200x628
URL: http://stensul.com/blog/six-ways-gen-ai-helps-you-speed-up-email-creation/gen-ai-email-creation_blog_1200x628/

#### gen-ai-email-creation_blog_1200x628
URL: http://stensul.com/blog/six-ways-gen-ai-helps-you-speed-up-email-creation/gen-ai-email-creation_blog_1200x628-2/

#### gen-studio-integration
URL: http://stensul.com/integrations/adobe-genstudio-for-performance-marketing/gen-studio-integration/

#### genai-email-creation-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/genai-email-creation-guide-1200x628/

#### generative-ai-li-post
URL: http://stensul.com/resource/stensul-adds-generative-ai-capabilities-to-increase-email-creation-efficiency/generative-ai-li-post/

#### generic-featured
URL: http://stensul.com/?attachment_id=8103

#### glassdoor-4stars-logo
URL: http://stensul.com/careers/glassdoor-4stars-logo/

#### global_fitness_app
URL: http://stensul.com/?attachment_id=2547

#### global-b2b
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/global-b2b/

#### Global-B2B-Payments-Co--Stensul-LFCS
URL: http://stensul.com/?attachment_id=5358

#### global-b2b-pymts
URL: http://stensul.com/?attachment_id=2309

#### global-b2b-pymts (1)
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/global-b2b-pymts-1/

#### global-b2b-pymts-black
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/global-b2b-pymts-black/

#### global-b2b-pymts2
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/global-b2b-pymts2/

#### global-fitness-app-white
URL: http://stensul.com/faq/global-fitness-app-white/

#### global-fitness-app2
URL: http://stensul.com/?attachment_id=4968

#### global-payments-stat
URL: http://stensul.com/resource/success-story-global-b2b-payments-company/trevi-pay-stat/

#### GML11 sponsor toolkit 2-1200x628-px
URL: http://stensul.com/?attachment_id=9169

#### Gold
URL: http://stensul.com/gold/

#### gold_1200
URL: http://stensul.com/gold_1200/

#### google_featured
URL: http://stensul.com/integrations/stensul-content-api/google_featured/

#### google-mark
URL: http://stensul.com/integrations/stensul-content-api/google-mark/

#### google-workspace-integration-v2
URL: http://stensul.com/integrations/google-workplace-integration/google-workspace-integration-v2/

#### google-workspace-logo
URL: http://stensul.com/integrations/google-workplace-integration/google-workspace-logo/

#### govern_icon-citron
URL: http://stensul.com/email-builder/govern_icon-citron/

#### govern-brand-guardrails
URL: http://stensul.com/email-builder/govern-brand-guardrails/

#### govern-in-the-loop
URL: http://stensul.com/email-builder/govern-in-the-loop/

#### govern-modular
URL: http://stensul.com/email-builder/govern-modular-2/

#### Governance missing from modern martech
URL: http://stensul.com/resource/webinar-the-governance-layer-missing-from-modern-martech-on-demand/somp-webinar-march26-_featured_1200x628_1-1024x536/

#### governance-blog
URL: http://stensul.com/blog/marketing-tech-stack-problems/governance-blog/

#### governance-for-ai-agents_blog_1200x628_2
URL: http://stensul.com/blog/governance-ai-agents/governance-for-ai-agents_blog_1200x628_2/

#### governance-led-workflow_blog_1200x629
URL: http://stensul.com/blog/unlock-strategic-value-with-a-governance-led-workflow/governance-led-workflow_blog_1200x629/

#### governed_creation_crosspillar
URL: http://stensul.com/governed_creation_crosspillar/

#### governed_creation_interactive
URL: http://stensul.com/governed_creation_interactive/

#### governed-creation-grid
URL: http://stensul.com/email-builder/governed-creation-grid/

#### Grand Canyon Education-stat
URL: http://stensul.com/resource/success-story-grand-canyon-education/grand-canyon-education-stat/

#### grand-canyon-education-logo-e1615234612284-400x210
URL: http://stensul.com/landing-pages/gce-reduced-email-creation-time-and-increased-volume-by-empowering-requesters-2/grand-canyon-education-logo-e1615234612284-400x210/

#### Grand-Canyon-Education-stat-1
URL: http://stensul.com/resource/success-story-grand-canyon-education/grand-canyon-education-stat-1/

#### Grand-Canyon-Education-stat-2
URL: http://stensul.com/resource/success-story-grand-canyon-education/grand-canyon-education-stat-2/

#### Grand-Rounds-logo
URL: http://stensul.com/?attachment_id=1307

#### green-light
URL: http://stensul.com/green-light/

#### greenhouse-logo
URL: http://stensul.com/?attachment_id=218

#### Group of business persons talking in the office.
URL: http://stensul.com/blog/how-financial-services-companies-can-get-a-better-return-from-their-email-marketing-investment/group-of-business-persons-talking-in-the-office/

#### Group of business persons talking in the office.
URL: http://stensul.com/blog/how-financial-services-companies-can-get-a-better-return-from-their-email-marketing-investment/group-of-business-persons-talking-in-the-office-2/

#### Group of multiage designer women working in a design project whi
URL: http://stensul.com/blog/how-to-set-up-brand-guidelines-that-work-for-decentralized-email-creation/group-of-multiage-designer-women-working-in-a-design-project-whi/

#### Group of young business professionals having a meeting
URL: http://stensul.com/landing-pages/eli-lilly/group-of-young-business-professionals-having-a-meeting/

#### growth
URL: http://stensul.com/?attachment_id=5767

#### Growth
URL: http://stensul.com/stensul-pricing-request/growth-2/

#### Growth2
URL: http://stensul.com/stensul-pricing-request/growth2/

#### guardians-vs-yankees-email-header
URL: http://stensul.com/?attachment_id=5603

#### Guardrails to Growth_Web (1)
URL: http://stensul.com/resource/guardrails-to-growth-how-xylem-built-confidence-into-every-campaign/guardrails-to-growth_web-1/

#### Guardrails to Growth_Web (1)
URL: http://stensul.com/resource/guardrails-to-growth-how-xylem-built-confidence-into-every-campaign/guardrails-to-growth_web-1-2/

#### hamilton-sloth
URL: http://stensul.com/hamilton-sloth/

#### handbook-ebook-resource-1920x1920-image-only@2x
URL: http://stensul.com/landing-pages/email-creation-handbook-for-mops-pros/handbook-ebook-resource-1920x1920-image-only2x/

#### handbook-ebook-resource-1920x1920-image-only@2x
URL: http://stensul.com/resource/email-creation-handbook-for-mops-pros/handbook-ebook-resource-1920x1920-image-only2x-2/

#### handbook-ebook-resource-1920x1920@2x
URL: http://stensul.com/resource/email-creation-handbook-for-mops-pros/handbook-ebook-resource-1920x19202x/

#### handbook-landing-page-1062x598@2x
URL: http://stensul.com/landing-pages/email-creation-handbook-for-mops-pros/handbook-landing-page-1062x5982x/

#### hands
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/hands/

#### Handsome mature businessman  with mobile phone
URL: http://stensul.com/blog/how-to-make-your-cmo-care-about-how-emails-are-created/handsome-mature-businessman-with-mobile-phone/

#### Happy asian man sitting at the table with laptop and looking at camera
URL: http://stensul.com/blog/7-steps-to-get-your-marketing-email-into-subscribers-inboxes/happy-asian-man-sitting-at-the-table-with-laptop-and-looking-at-camera/

#### Happy asian man sitting at the table with laptop and looking at camera
URL: http://stensul.com/blog/7-steps-to-get-your-marketing-email-into-subscribers-inboxes/happy-asian-man-sitting-at-the-table-with-laptop-and-looking-at-camera-2/

#### Happy group of young people having breakfast at bar bakery shop - United multiracial friends laughing together and having fun while drinking - Focus on asian woman
URL: http://stensul.com/?attachment_id=3765

#### Happy group of young people having breakfast at bar bakery shop - United multiracial friends laughing together and having fun while drinking - Focus on asian woman
URL: http://stensul.com/?attachment_id=3777

#### Happy woman celebrating on Christmas virtual video call party cheering with wine online with family and friends at home - Focus on screen
URL: http://stensul.com/?attachment_id=3432

#### Happy woman celebrating on Christmas virtual video call party cheering with wine online with family and friends at home - Focus on screen
URL: http://stensul.com/?attachment_id=3543

#### Happy woman on virtual video call party cheering with wine online with family and friends at home - Focus on screen
URL: http://stensul.com/?attachment_id=3139

#### Head of Digital Marketing Department
URL: http://stensul.com/blog/understanding-the-difference-between-localization-and-language-translation-in-email-marketing/head-of-digital-marketing-department/

#### headphones-01
URL: http://stensul.com/headphones-01/

#### headshot_justin-price
URL: http://stensul.com/adobe-integrations/headshot_justin-price/

#### headshot_justin-zucker
URL: http://stensul.com/salesforce-integrations/headshot_justin-zucker/

#### headshots
URL: http://stensul.com/resource/from-batch-blast-to-personalized-journeys-with-adobe-stensul-and-world-vision/headshots/

#### health-insurer-cs
URL: http://stensul.com/?attachment_id=6585

#### health-insurer-cs-image
URL: http://stensul.com/?attachment_id=3599

#### health-insurer-cs-image-v3
URL: http://stensul.com/?attachment_id=3602

#### healthcare-email-mktng_blog_1200x628
URL: http://stensul.com/resource/email-governance-enterprise-marketing/healthcare-email-mktng_blog_1200x628/

#### heap-white-bkgd
URL: http://stensul.com/?attachment_id=4331

#### heart-icon
URL: http://stensul.com/about/heart-icon/

#### heart-icon-citron
URL: http://stensul.com/email-builder/heart-icon-citron/

#### heifer
URL: http://stensul.com/?attachment_id=4975

#### hero_background
URL: http://stensul.com/hero_background/

#### hero_image
URL: http://stensul.com/hero_image/

#### hero_image_mobile
URL: http://stensul.com/hero_image_mobile/

#### Hero_LP
URL: http://stensul.com/hero_lp/

#### Hero_LP
URL: http://stensul.com/landing-page-builder/hero_lp-2/

#### Hero_LP_Builder
URL: http://stensul.com/landing-page-builder/hero_lp_final2/

#### Hero_LP_FINAL
URL: http://stensul.com/landing-page-builder/hero_lp_final/

#### hero-ai-toolkit-shapes
URL: http://stensul.com/?attachment_id=14295

#### hero-calculator-shapes
URL: http://stensul.com/?attachment_id=13502

#### hero-collaborate-2
URL: http://stensul.com/?attachment_id=19336

#### hero-customer-success-shapes
URL: http://stensul.com/customer-success/hero-customer-success-shapes/

#### hero-dark-mode-shapes
URL: http://stensul.com/dark-mode-color-checker/hero-dark-mode-shapes/

#### hero-request-a-demo-new
URL: http://stensul.com/cro-request-a-demo/hero-request-a-demo-new/

#### hero-request-a-demo-new-2
URL: http://stensul.com/cro-request-a-demo/hero-request-a-demo-new-2/

#### hero-workflow-audit-shapes
URL: http://stensul.com/workflow-audit/hero-workflow-audit-shapes/

#### hero-workflow-audit-shapes-sm
URL: http://stensul.com/workflow-audit/hero-workflow-audit-shapes-sm/

#### hicv_image_misc
URL: http://stensul.com/hicv_image_misc/

#### hidden-costs-emails-finserv_blog_1200x628
URL: http://stensul.com/blog/better-email-creation-financial-services/hidden-costs-emails-finserv_blog_1200x628/

#### high-velocity-ebook-resource-1920x1920@2x
URL: http://stensul.com/resource/high-velocity-email-operation/high-velocity-ebook-resource-1920x19202x/

#### high-velocity-ebook-resource-no-text-1920x1920@2x
URL: http://stensul.com/resource/high-velocity-email-operation/high-velocity-ebook-resource-no-text-1920x19202x/

#### high-velocity-landing-page-1062x598@2x
URL: http://stensul.com/landing-pages/high-velocity-email-operation-ea/high-velocity-landing-page-1062x5982x/

#### high-velocity-landing-page-1062x598@2x
URL: http://stensul.com/resource/high-velocity-email-operation/high-velocity-landing-page-1062x5982x-2/

#### Highly-regulated 1
URL: http://stensul.com/?attachment_id=1743

#### Highly-regulated 2
URL: http://stensul.com/?attachment_id=1744

#### highly-regulated-agility-emails_blog_1200x628
URL: http://stensul.com/blog/how-highly-regulated-organizations-can-add-agility-and-speed-to-their-email-marketing/highly-regulated-agility-emails_blog_1200x628/

#### Highly-regulated-hero
URL: http://stensul.com/?attachment_id=1741

#### Highly-regulated-icon
URL: http://stensul.com/?attachment_id=1742

#### hiw-360-integrations-3
URL: http://stensul.com/?attachment_id=1219

#### hiw-proven-results-pic-1
URL: http://stensul.com/?attachment_id=1725

#### hiw-proven-results-pic-1-original
URL: http://stensul.com/?attachment_id=1125

#### hiw-proven-results-pic-2
URL: http://stensul.com/?attachment_id=1726

#### hiw-proven-results-pic-2-original
URL: http://stensul.com/?attachment_id=1132

#### hiw-proven-results-pic-3
URL: http://stensul.com/?attachment_id=1727

#### hiw-proven-results-pic-3-original
URL: http://stensul.com/?attachment_id=1134

#### hiw-proven-results-pic-4
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#### hiw-real-time-collaboration-2
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#### holiday-inn-club-vacations_blog_1200x628
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#### holiday-inn-club-vacations-logo
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#### holiday-tasting-landing-page-image-right
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#### home-hero-shapes
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#### Home-Page-1
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#### home-res-arrow-icon
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#### home-res-arrow-icon
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#### Homepage animation v2
URL: http://stensul.com/?attachment_id=1658

#### homepage_anim
URL: http://stensul.com/?attachment_id=2158

#### homepage_anim-2
URL: http://stensul.com/?attachment_id=2159

#### homepage_hero_after
URL: http://stensul.com/blog/cost-of-compliance-bottlenecks/homepage_hero_after/

#### homepage_hero_after
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/homepage_hero_after-2/

#### homepage_hero_before
URL: http://stensul.com/homepage_hero_before/

#### homepage_hero_before
URL: http://stensul.com/homepage_hero_before-2/

#### homepage_hero_before_1200_FINAL
URL: http://stensul.com/homepage_hero_before_1200_final/

#### homepage_hero_before_1200_FINAL2
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/homepage_hero_before_1200_final2/

#### homepage_hero_before_1200_FINAL3
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#### homepage_hero_mobile_after
URL: http://stensul.com/homepage_hero_mobile_after/

#### homepage_hero_mobile_after
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#### homepage_hero_mobile_before
URL: http://stensul.com/homepage_hero_mobile_before/

#### homepage_hero_mobile_before_1024_FINAL
URL: http://stensul.com/blog/cost-of-compliance-bottlenecks/homepage_hero_mobile_before_1024_final/

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URL: http://stensul.com/homepage_hero_mobile_before2/

#### Homepage-Hero
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#### hot-stove-lp-thank-you
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#### hot-stove-lp-thank-you-v2
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#### houston-roundtable-summit
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#### how-a-strategic-focus-lets-designers-create-better-marketing-assets-Stensul- ebook
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#### how-a-strategic-focus-lets-designers-create-better-marketing-assets-Stensul-ebook
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#### how-building-emails-in-ESP-MAPs-ebook-landing-page-1062x598
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#### how-building-emails-in-ESP-MAPs-ebook-landing-page-1062x598
URL: http://stensul.com/landing-pages/how-building-emails-in-esps-maps-limits-your-marketing-success/how-building-emails-in-esp-maps-ebook-landing-page-1062x598-2/

#### how-building-emails-in-ESP-MAPs-ebook-resource-page-image-only-1920x1920@2x
URL: http://stensul.com/resource/how-building-emails-in-esp-maps-limits-your-marketing-success/how-building-emails-in-esp-maps-ebook-resource-page-image-only-1920x19202x-2/

#### how-building-emails-in-ESP-MAPs-ebook-resource-page-image-only-1920x1920@2x
URL: http://stensul.com/resource/how-building-emails-in-esp-maps-limits-your-marketing-success/how-building-emails-in-esp-maps-ebook-resource-page-image-only-1920x19202x/

#### How-building-emails-in-ESP-MAPs-limits-your-marketing-success-Stensul-ebook
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#### how-it-works-featured
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#### How-it-works-final-v5
URL: http://stensul.com/how-it-works-final-v5/

#### how-stensul-accelerates-email-success-ebook-landing-page-1062x598-v2
URL: http://stensul.com/landing-pages/how-stensul-accelerates-success-for-companies-using-salesforce-marketing-cloud/how-stensul-accelerates-email-success-ebook-landing-page-1062x598-v2/

#### how-stensul-accelerates-email-success-ebook-landing-page-1062x598-v3
URL: http://stensul.com/landing-pages/how-stensul-accelerates-success-for-companies-using-salesforce-marketing-cloud/how-stensul-accelerates-email-success-ebook-landing-page-1062x598-v3/

#### how-stensul-accelerates-email-success-ebook-landing-page-image-only-1062x598-v3
URL: http://stensul.com/landing-pages/how-stensul-accelerates-success-for-companies-using-salesforce-marketing-cloud/how-stensul-accelerates-email-success-ebook-landing-page-image-only-1062x598-v3/

#### how-stensul-accelerates-email-success-ebook-resource-page-image-only-1920x1920-v2@2x (1)
URL: http://stensul.com/resource/how-stensul-accelerates-success-for-companies-using-salesforce-marketing-cloud/how-stensul-accelerates-email-success-ebook-resource-page-image-only-1920x1920-v22x-1/

#### how-stensul-accelerates-email-success-ebook-resource-page-image-only-1920x1920-v3@2x
URL: http://stensul.com/resource/how-stensul-accelerates-success-for-companies-using-salesforce-marketing-cloud/how-stensul-accelerates-email-success-ebook-resource-page-image-only-1920x1920-v32x/

#### how-stensul-accelerates-email-success-Stensul-ebook
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#### how-to-create-landing-pages-efficiently-ebook-landing-page-with-text-1062x598
URL: http://stensul.com/resource/dynamic-content-email-ebook/dynamics-of-dynamic-content-ebook-landing-page-with-text-1062x598/

#### how-to-integrations-create
URL: http://stensul.com/email-builder/how-to-integrations-create/

#### how-to-integrations-create-automation
URL: http://stensul.com/email-builder/how-to-integrations-create-automation/

#### how-to-integrations-esp-map
URL: http://stensul.com/email-builder/how-to-integrations-esp-map/

#### how-to-integrations-workflow
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#### how-works-after
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#### hp-photo copy
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#### html-emails-from-outlook-1200x800
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#### html-marketo
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#### html-pardot
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#### https___be.tricentis.com_media-assets_2022_08_tricentis-Logo
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#### hub-adobe-accelerate-email-creation
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#### hub-brand-guardrails
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#### hub-collaborate
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#### hub-personalization
URL: http://stensul.com/adobe-integrations/hub-personalization/

#### hub-sfmc-accelerate-email-creation
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#### hub-sfmc-integration
URL: http://stensul.com/blog/how-financial-services-marketers-can-maximize-salesforce-marketing-cloud-with-an-optimized-content-supply-chain/hub-sfmc-integration-2/

#### hub-sfmc-integration
URL: http://stensul.com/salesforce-integrations/hub-sfmc-integration/

#### hubspot email marketing
URL: http://stensul.com/blog/opt-in-meaning/hubspot-email-marketing/

#### hubspot email marketing 2
URL: http://stensul.com/blog/opt-in-meaning/hubspot-email-marketing-2/

#### hubspot-logo
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#### hubspot-logo
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#### huffpost-logo
URL: http://stensul.com/?attachment_id=1297

#### huffpost-logo
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#### hurdle-high-volume-enterprise_blog_1200x628
URL: http://stensul.com/blog/high-volume-enterprise-marketing-teams/hurdle-high-volume-enterprise_blog_1200x628/

#### hurdle-high-volume-enterprise_blog_1200x628
URL: http://stensul.com/blog/high-volume-enterprise-marketing-teams/hurdle-high-volume-enterprise_blog_1200x628-2/

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#### icon-buildings
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#### icon-calendar
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#### icon-chart
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#### icon-check-shield
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#### icon-moon-star
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#### icon-org-chart
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#### icon-phone
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#### icon-platform
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#### icon-play
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#### icon-puzzle-piece
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#### icon-tools
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#### icon-user-check
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#### icon-users
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#### icon-wand
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#### icon-weightlifter
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#### icon-workflow
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#### icon-world-globe
URL: http://stensul.com/careers/icon-world-globe/

#### icon-wrench
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#### Iconectiv-logo
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#### iconic printer company
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#### Iconic printer company-stat
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#### icons-lp-builder
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#### IHAF - Social Media Images - 1200x1200 - 3 ALT
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#### IHAF EMail header BG 640x400 - 1
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#### IHAF EMail header BG 640x400 - 2
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#### IHAF Meeting request LP image 1200 x 628 - 1
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#### IHAF Meeting request LP image 1200 x 628 - 2
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#### IHAF_blog
URL: http://stensul.com/blog/how-holiday-inn-club-vacations-supercharged-email-creation-with-stensul-sfmc/ihaf_blog/

#### IHAF-webinar_social
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#### Image
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#### image (37)
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#### Image from iOS (5)
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#### Image from iOS (6)
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#### Image from iOS (7)
URL: http://stensul.com/image-from-ios-7/

#### Image of a succesful casual business woman using laptop during
URL: http://stensul.com/blog/mastering-personalized-email-marketing-scaling-up-without-losing-the-personal-touch/image-of-a-succesful-casual-business-woman-using-laptop-during/

#### Imagen Log in
URL: http://stensul.com/imagen-log-in/

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URL: http://stensul.com/img_3648-1/

#### IMG_3830
URL: http://stensul.com/img_3830/

#### IMG_3831
URL: http://stensul.com/img_3831/

#### IMG_3833
URL: http://stensul.com/img_3833/

#### IMG_3834
URL: http://stensul.com/img_3834/

#### IMG_3836
URL: http://stensul.com/img_3836/

#### IMG_3837
URL: http://stensul.com/img_3837/

#### IMG_3838
URL: http://stensul.com/img_3838/

#### IMG_3839
URL: http://stensul.com/img_3839/

#### IMG_3843
URL: http://stensul.com/img_3843/

#### IMG_3849
URL: http://stensul.com/img_3849/

#### IMG_3851
URL: http://stensul.com/img_3851/

#### IMG_3852
URL: http://stensul.com/img_3852/

#### IMG_3857
URL: http://stensul.com/img_3857/

#### IMG_3860
URL: http://stensul.com/img_3860/

#### IMG_3864
URL: http://stensul.com/img_3864/

#### IMG_3865
URL: http://stensul.com/img_3865/

#### IMG_3869
URL: http://stensul.com/img_3869/

#### IMG_3871
URL: http://stensul.com/img_3871/

#### IMG_3875
URL: http://stensul.com/img_3875/

#### IMG_3880
URL: http://stensul.com/img_3880/

#### IMG_3884
URL: http://stensul.com/img_3884/

#### IMG_3898
URL: http://stensul.com/img_3898/

#### IMG_3917
URL: http://stensul.com/img_3917/

#### IMG_3922 (1)
URL: http://stensul.com/img_3922-1/

#### img_4
URL: http://stensul.com/img_4/

#### IMG_4334
URL: http://stensul.com/img_4334/

#### img_5
URL: http://stensul.com/img_5/

#### img_6
URL: http://stensul.com/img_6/

#### IMG_6520
URL: http://stensul.com/img_6520/

#### IMG_6733
URL: http://stensul.com/img_6733/

#### IMG_6734
URL: http://stensul.com/img_6734/

#### IMG_6761
URL: http://stensul.com/img_6761/

#### img_7
URL: http://stensul.com/img_7/

#### img_8
URL: http://stensul.com/img_8/

#### img_9
URL: http://stensul.com/img_9/

#### improve-email-performance
URL: http://stensul.com/?attachment_id=2292

#### Included_Logo_RGB
URL: http://stensul.com/?attachment_id=4354

#### increase-throughput-by-9x-v2
URL: http://stensul.com/?attachment_id=2345

#### increase-throughput-by-9x-v3
URL: http://stensul.com/?attachment_id=3439

#### indiv-lp-header-amanda
URL: http://stensul.com/?attachment_id=5872

#### indiv-lp-header-caroline
URL: http://stensul.com/?attachment_id=5882

#### indiv-lp-header-geoff
URL: http://stensul.com/?attachment_id=5877

#### indiv-lp-header-shae
URL: http://stensul.com/?attachment_id=5840

#### Info-_Sheet_Salesfore_MCAE_-52-25
URL: http://stensul.com/?attachment_id=9613

#### Info-Sheet-SFMC_-4_2-25
URL: http://stensul.com/?attachment_id=9609

#### infographic-catalent-1
URL: http://stensul.com/resource/success-story-changing-an-email-creation-process-from-slow-and-frustrating-to-fast-and-satisfying/infographic-catalent-1-2/

#### infographic-catalent-1
URL: http://stensul.com/?attachment_id=1534

#### infographic-catalent-2
URL: http://stensul.com/resource/success-story-changing-an-email-creation-process-from-slow-and-frustrating-to-fast-and-satisfying/infographic-catalent-2-2/

#### infographic-catalent-2
URL: http://stensul.com/?attachment_id=1535

#### Infot_Sheet_AI_Stensul_062025
URL: http://stensul.com/?attachment_id=9605

#### int-acoustic
URL: http://stensul.com/?attachment_id=77

#### int-adobe-campaign
URL: http://stensul.com/?attachment_id=78

#### int-brandfolder
URL: http://stensul.com/?attachment_id=79

#### int-braze
URL: http://stensul.com/?attachment_id=80

#### int-cheetah-digital
URL: http://stensul.com/int-cheetah-digital/

#### int-marketo
URL: http://stensul.com/?attachment_id=84

#### int-movable-ink
URL: http://stensul.com/?attachment_id=85

#### int-oracle-eloqua
URL: http://stensul.com/?attachment_id=86

#### int-oracle-responsys
URL: http://stensul.com/?attachment_id=87

#### int-outlook
URL: http://stensul.com/?attachment_id=88

#### int-salesforce-marketing-cloud
URL: http://stensul.com/?attachment_id=89

#### int-salesforce-pardow
URL: http://stensul.com/?attachment_id=90

#### int-selligent
URL: http://stensul.com/?attachment_id=91

#### int-sendgrid
URL: http://stensul.com/?attachment_id=92

#### integrate-logo-white
URL: http://stensul.com/?attachment_id=5236

#### integrate-logo-white
URL: http://stensul.com/?attachment_id=5238

#### integrated-services-logo
URL: http://stensul.com/resource/success-story-changing-an-email-creation-process-from-slow-and-frustrating-to-fast-and-satisfying/integrated-services-logo/

#### integration map
URL: http://stensul.com/?attachment_id=8419

#### integration-adobe-gen-studio_blog_1200x628
URL: http://stensul.com/blog/stensul-adobe-genstudio-for-performance-marketing-integration/integration-adobe-gen-studio_blog_1200x628/

#### Integrations hero illustration logos
URL: http://stensul.com/?attachment_id=1816

#### Integrations illustration logos (1)
URL: http://stensul.com/?attachment_id=1652

#### Integrations PDF
URL: http://stensul.com/integrations/stensul-responsys-integration/integrations-pdf/

#### integrations-1200x800
URL: http://stensul.com/?attachment_id=6580

#### integrations-1536 × 865
URL: http://stensul.com/?attachment_id=6588

#### integrations-blog
URL: http://stensul.com/blog/marketing-tech-stack-problems/integrations-blog-2/

#### integrations-blog
URL: http://stensul.com/blog/why-change-your-email-creation-process/integrations-blog/

#### integrations-hero
URL: http://stensul.com/?attachment_id=12717

#### intent based behavioral email notifications iphone
URL: http://stensul.com/blog/behavioral-email-marketing/intent-based-behavioral-email-notifications-iphone/

#### Internal security
URL: http://stensul.com/security/internal-security-2/

#### internal-agencies-featured
URL: http://stensul.com/internal-agencies-featured/

#### internal-agencies-featured
URL: http://stensul.com/internal-agencies-featured-2/

#### internal-agencies-featured (1)
URL: http://stensul.com/?attachment_id=7775

#### internal-agencies-hero
URL: http://stensul.com/?attachment_id=7680

#### internal-agencies-hero
URL: http://stensul.com/?attachment_id=7774

#### internal-security-loop
URL: http://stensul.com/security/internal-security-loop/

#### Intro image
URL: http://stensul.com/landing-pages/intro-to-email-creation/intro-image/

#### Intro_LP
URL: http://stensul.com/intro_lp/

#### Intro_LP
URL: http://stensul.com/landing-page-builder/intro_lp-2/

#### intro-to-efficient-email-creation-ebook-landing-page-1062x598
URL: http://stensul.com/landing-pages/an-introduction-to-efficient-email-creation/intro-to-efficient-email-creation-ebook-landing-page-1062x598/

#### intro-to-efficient-email-creation-ebook-resource-page-image-only-1920x1920
URL: http://stensul.com/resource/an-introduction-to-efficient-email-creation/intro-to-efficient-email-creation-ebook-resource-page-image-only-1920x1920/

#### inv-corner-grey-bl
URL: http://stensul.com/inv-corner-grey-bl/

#### inv-corner-grey-br
URL: http://stensul.com/inv-corner-grey-br/

#### inv-corner-grey-tl
URL: http://stensul.com/inv-corner-grey-tl/

#### inv-corner-grey-tr
URL: http://stensul.com/inv-corner-grey-tr/

#### inv-corner-white-bl
URL: http://stensul.com/inv-corner-white-bl/

#### inv-corner-white-br
URL: http://stensul.com/inv-corner-white-br/

#### inv-corner-white-tl
URL: http://stensul.com/?attachment_id=7655

#### inv-corner-white-tr
URL: http://stensul.com/inv-corner-white-tr/

#### iStock-1289179637-slide-cover@2x
URL: http://stensul.com/blog/4-reasons-to-change-your-map-esp-and-make-it-simpler-quicker-and-less-expensive-in-the-process/istock-1289179637-slide-cover2x/

#### Iterable
URL: http://stensul.com/integrations/stensul-salesforce-integration/iterable-2/

#### Iterable (1)
URL: http://stensul.com/integrations/iterable-integration/iterable-1/

#### iterable_featured
URL: http://stensul.com/integrations/stensul-content-api/iterable_featured/

#### iterable-diamond-logo-3127x862-1
URL: http://stensul.com/integrations/iterable-integration/iterable-diamond-logo-3127x862-1/

#### iterable-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/iterable-integration-2/

#### iterable-landing-page-1062x598
URL: http://stensul.com/?attachment_id=4162

#### iterable-mark
URL: http://stensul.com/integrations/stensul-content-api/iterable-mark/

#### Jacqueline Freedman Headshot
URL: http://stensul.com/?attachment_id=17945

#### Jira Software@2x-blue
URL: http://stensul.com/integrations/monday-com/jira-software2x-blue/

#### jorge photo
URL: http://stensul.com/?attachment_id=136

#### Journey-1024x683
URL: http://stensul.com/?attachment_id=6381

#### journey-nyc-email2
URL: http://stensul.com/?attachment_id=6379

#### json_featured
URL: http://stensul.com/integrations/stensul-content-api/json_featured/

#### json-ar21
URL: http://stensul.com/integrations/json-dynamic-content/json-ar21/

#### json-dc
URL: http://stensul.com/integrations/json-dynamic-content/json-dc/

#### json-mark
URL: http://stensul.com/integrations/stensul-content-api/json-mark/

#### Julia website
URL: http://stensul.com/careers/julia-website/

#### Julia_hires
URL: http://stensul.com/careers/julia_hires/

#### juliet_architectural_credit_chris_wessling_2023_08_01-1-2-scaled
URL: http://stensul.com/landing-pages/adobe-summit-2025-adobe-non-profit-social-hour-sponsored-by-stensul-thank-you-page/juliet_architectural_credit_chris_wessling_2023_08_01-1-2-scaled/

#### juliet_architectural_credit_chris_wessling_2023_08_01-1-2-scaled
URL: http://stensul.com/landing-pages/adobe-summit-2025-adobe-non-profit-social-hour-sponsored-by-stensul-thank-you-page/juliet_architectural_credit_chris_wessling_2023_08_01-1-2-scaled-2/

#### July_Product_blog_1200x628
URL: http://stensul.com/blog/governed-creation-for-the-ai-era/july_product_blog_1200x628/

#### July_Product_blog2_1200x628
URL: http://stensul.com/blog/july-product-release/july_product_blog2_1200x628/

#### June_2026_releases_blog_1200x628
URL: http://stensul.com/blog/june-product-release/june_2026_releases_blog_1200x628/

#### kelly dynan
URL: http://stensul.com/careers/kelly-dynan/

#### kisspng-forbes-logo-marketing-business-company-magazine-5aceb3267e5c01.8968743715234957185176
URL: http://stensul.com/resource/stensul-named-to-forbes-2024-list-of-americas-best-startup-employers/kisspng-forbes-logo-marketing-business-company-magazine-5aceb3267e5c01-8968743715234957185176/

#### Korean BBQ group
URL: http://stensul.com/korean-bbq-group/

#### Korean BBQ group
URL: http://stensul.com/?attachment_id=9153

#### kroger-logo
URL: http://stensul.com/?attachment_id=219

#### L0RkcOhjSuVjIUMkC81dYbgE7kQMuyfhKat5AbVN
URL: http://stensul.com/resource/stensul-success-story-bringing-order-to-an-email-process-in-disarray/l0rkcohjsuvjiumkc81dybge7kqmuyfhkat5abvn/

#### Lakefront-Trail__2018_Lakeshore-Path_3
URL: http://stensul.com/?attachment_id=7177

#### Landing Pages Blog
URL: http://stensul.com/blog/4-challenges-marketers-face-when-creating-landing-pages/landing-pages-blog/

#### Landing_page_builder_small
URL: http://stensul.com/landing_page_builder_small/

#### Landing_page_builder_small
URL: http://stensul.com/landing_page_builder_small-2/

#### landing-page-builder-fimg2
URL: http://stensul.com/landing-page-builder/landing-page-builder-fimg2/

#### landing-page-overview
URL: http://stensul.com/?attachment_id=5291

#### landing-page-overview-v2
URL: http://stensul.com/?attachment_id=5948

#### Las Vegas, Nevada, USA Skyline at Dusk
URL: http://stensul.com/blog/you-chance-to-beat-the-odds-at-adobe-summit-in-las-vegas/las-vegas-nevada-usa-skyline-at-dusk/

#### launch-hours_new_blog_1200x628
URL: http://stensul.com/blog/if-you-cant-launch-in-hours-youre-already-behind/launch-hours_new_blog_1200x628/

#### layout
URL: http://stensul.com/layout/

#### layout-icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/layout-icon-citron/

#### lb-interface
URL: http://stensul.com/landing-page-builder/lb-interface/

#### lead scoring process
URL: http://stensul.com/blog/marketo-lead-scoring/screenshot-on-2021-10-13-at-11-48-18/

#### leaderboard scoring system marketo
URL: http://stensul.com/blog/marketo-lead-scoring/leaderboard-scoring-system-marketo/

#### Leadership featured image
URL: http://stensul.com/resource/email-team-leadership/leadership-featured-image/

#### Leading cloud platform-stat
URL: http://stensul.com/?attachment_id=2131

#### Leading cloud platform-stat
URL: http://stensul.com/?attachment_id=2132

#### Leading-cloud-platform-stat-1
URL: http://stensul.com/?attachment_id=7838

#### Leading-cloud-platform-stat-2
URL: http://stensul.com/?attachment_id=7839

#### leading-his-team-by-example-shot-of-a-young-man-g-2023-11-27-05-04-21-utc
URL: http://stensul.com/blog/how-email-team-leaders-can-delegate-confidently/leading-his-team-by-example-shot-of-a-young-man-g-2023-11-27-05-04-21-utc/

#### learning-agile
URL: http://stensul.com/careers/learning-agile/

#### learning-hub-hero-v2@2x
URL: http://stensul.com/?attachment_id=5585

#### learning-hub-hero-v3@2x
URL: http://stensul.com/?attachment_id=5596

#### left-carousel-arrow
URL: http://stensul.com/?attachment_id=15178

#### legacy-workflows_blog-min
URL: http://stensul.com/blog/why-legacy-marketing-workflows-hold-back-marketers/legacy-workflows_blog-min/

#### leverage-experience-max-return_blog_1200x629
URL: http://stensul.com/blog/maximum-return/leverage-experience-max-return_blog_1200x629/

#### leverage-team-experience_blog_1200x628
URL: http://stensul.com/blog/maximum-return/leverage-team-experience_blog_1200x628/

#### leverage-team-experience_blog_1200x628
URL: http://stensul.com/blog/maximum-return/leverage-team-experience_blog_1200x628-2/

#### lightbulb-icon
URL: http://stensul.com/lightbulb-icon/

#### lightning-01
URL: http://stensul.com/lightning-01/

#### lightning-blue
URL: http://stensul.com/?attachment_id=7905

#### lightning-icon
URL: http://stensul.com/about/lightning-icon/

#### link_icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/link_icon-citron/

#### link-03
URL: http://stensul.com/?attachment_id=8116

#### LinkedIn Tech stack
URL: http://stensul.com/blog/linkedin-tech-stack-startup-spotlight/linkedin-tech-stack/

#### list-icon-green-check
URL: http://stensul.com/?attachment_id=8800

#### live music austin
URL: http://stensul.com/blog/fun-facts-about-austin-that-you-should-know-while-attending-forrester-b2b-summit-2024/live-music-austin/

#### liveclicker_featured
URL: http://stensul.com/integrations/stensul-content-api/liveclicker_featured/

#### liveclicker-logo
URL: http://stensul.com/integrations/stensul-content-api/liveclicker-logo/

#### Liveclicker-v3
URL: http://stensul.com/integrations/liveclicker-integration/liveclicker-v3/

#### localization-640x360
URL: http://stensul.com/?attachment_id=4666

#### localization-lp-header
URL: http://stensul.com/?attachment_id=5267

#### localization-process v4
URL: http://stensul.com/?attachment_id=5268

#### localization-process-v2
URL: http://stensul.com/?attachment_id=5280

#### lockup logo for brunch
URL: http://stensul.com/lockup-logo-for-brunch/

#### Log in Section (1)
URL: http://stensul.com/log-in-section-1/

#### Logo designer at work
URL: http://stensul.com/blog/how-to-set-up-brand-guidelines-that-work-for-decentralized-email-creation/logo-designer-at-work/

#### logo for website
URL: http://stensul.com/?attachment_id=5700

#### Logo image
URL: http://stensul.com/?attachment_id=8231

#### Logo_Okta_Blue_RGB
URL: http://stensul.com/integrations/stensul-okta-integration/logo_okta_blue_rgb/

#### logo-ajo
URL: http://stensul.com/integrations/adobe-journey-optimizer/logo-ajo/

#### logo-ajo
URL: http://stensul.com/integrations/adobe-journey-optimizer/logo-ajo-2/

#### logo-chicas-programadoras
URL: http://stensul.com/careers/logo-chicas-programadoras/

#### logo-las-de-sistemas
URL: http://stensul.com/careers/logo-las-de-sistemas/

#### logo-las-de-sistemas.png
URL: http://stensul.com/logo-las-de-sistemas-png/

#### logo-mathison
URL: http://stensul.com/careers/logo-mathison/

#### logos-lockup-circle-01
URL: http://stensul.com/?attachment_id=3637

#### LP_AI
URL: http://stensul.com/resource/reinventing-campaign-creation-in-an-ai-era/lp_ai/

#### LP_Chaos_Control
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/lp_chaos_control/

#### lp-brand-governance
URL: http://stensul.com/landing-page-builder/lp-brand-governance-2/

#### lp-builder-animation
URL: http://stensul.com/landing-page-builder/lp-builder-animation/

#### lp-collab
URL: http://stensul.com/landing-page-builder/lp-collab/

#### lp-expire-icon
URL: http://stensul.com/lp-expire-icon/

#### lp-expire-icon
URL: http://stensul.com/lp-expire-icon-2/

#### lp-governed-creation-grid
URL: http://stensul.com/landing-page-builder/lp-governed-creation-grid/

#### lp-hero-1
URL: http://stensul.com/?attachment_id=2684

#### lp-hero-2
URL: http://stensul.com/?attachment_id=2685

#### lp-hero-demo-3-with-g2
URL: http://stensul.com/?attachment_id=5924

#### lp-hero-demo-3@2x
URL: http://stensul.com/?attachment_id=2721

#### lp-hero-pricing
URL: http://stensul.com/?attachment_id=5925

#### lp-hidden-cost_new_blog_1200x628
URL: http://stensul.com/blog/if-you-cant-launch-in-hours-youre-already-behind/lp-hidden-cost_new_blog_1200x628/

#### lp-icon-1
URL: http://stensul.com/?attachment_id=2660

#### lp-icon-2
URL: http://stensul.com/?attachment_id=2661

#### lp-icon-3
URL: http://stensul.com/?attachment_id=2662

#### lp-icon-4
URL: http://stensul.com/?attachment_id=2663

#### lp-icon-brings
URL: http://stensul.com/?attachment_id=2664

#### lp-icon-email
URL: http://stensul.com/?attachment_id=2665

#### lp-icon-local1
URL: http://stensul.com/?attachment_id=5248

#### lp-icon-local2
URL: http://stensul.com/?attachment_id=5249

#### lp-icon-local3
URL: http://stensul.com/?attachment_id=5250

#### lp-icon-local4
URL: http://stensul.com/?attachment_id=5251

#### lp-icon-powers
URL: http://stensul.com/?attachment_id=2666

#### lp-icon-reduces
URL: http://stensul.com/?attachment_id=2667

#### lp-mobile-first
URL: http://stensul.com/landing-page-builder/lp-mobile-first/

#### lp-pricing-hero-image
URL: http://stensul.com/?attachment_id=5690

#### lp-pricing-hero-image-v2@2x
URL: http://stensul.com/?attachment_id=5858

#### lp-quote-corner
URL: http://stensul.com/?attachment_id=2701

#### lp-quote-image
URL: http://stensul.com/?attachment_id=2699

#### lp-reuse
URL: http://stensul.com/landing-page-builder/lp-reuse/

#### lp-update-hero_1
URL: http://stensul.com/cro-request-a-demo/lp-update-hero_1/

#### lp-update-secondary
URL: http://stensul.com/cro-request-a-demo/lp-update-secondary/

#### lp-workflow_new_blog_1200x628
URL: http://stensul.com/blog/if-you-cant-launch-in-hours-youre-already-behind/lp-workflow_new_blog_1200x628/

#### lpb-interface-v2-crop-b
URL: http://stensul.com/landing-page-builder/lpb-interface-v2-crop-b/

#### lSWYRzI335P7GTJ2R64PpezyUx6aXEJtE6sq3Vkt
URL: http://stensul.com/?attachment_id=8586

#### lucille-lp-header2
URL: http://stensul.com/landing-pages/hh-b2b-summit/lucille-lp-header2/

#### lucille-patio-lounge-header-1400
URL: http://stensul.com/?attachment_id=3569

#### lucille-patio-lounge-header-1400-with-logo-lockup for LP
URL: http://stensul.com/landing-pages/hh-b2b-summit/lucille-patio-lounge-header-1400-with-logo-lockup-for-lp/

#### Male and female designers meeting in design studio
URL: http://stensul.com/blog/how-you-can-climb-the-mops-professional-strategic-value-ladder/male-and-female-designers-meeting-in-design-studio/

#### Male CEO using mobile phone in the office and looking away.
URL: http://stensul.com/blog/why-you-need-a-marketing-creation-platform/male-ceo-using-mobile-phone-in-the-office-and-looking-away/

#### Male executive working on computer
URL: http://stensul.com/blog/how-can-email-designers-find-more-time-to-design/male-executive-working-on-computer/

#### man smile computer office marketing
URL: http://stensul.com/blog/lead-scoring-software/man-smile-computer-office-marketing/

#### Man working on a laptop in the home office
URL: http://stensul.com/blog/c-suite-relies-on-digital-platforms-to-react-more-quickly-to-customer-needs-deloitte/man-working-on-a-laptop-in-the-home-office/

#### Manager calculates about the company finances by pressing on the
URL: http://stensul.com/landing-pages/eli-lilly/manager-calculates-about-the-company-finances-by-pressing-on-the/

#### Manager woman leading a brainstorming meeting.
URL: http://stensul.com/blog/how-to-set-up-brand-guidelines-that-work-for-decentralized-email-creation/manager-woman-leading-a-brainstorming-meeting/

#### Manlio_Carrelli_blog_1200x628
URL: http://stensul.com/blog/stensul-names-new-ceo/manlio_carrelli_blog_1200x628/

#### MAP integrations
URL: http://stensul.com/?attachment_id=2006

#### map-esp-ebook-landing-page-1062x598-v2@2x
URL: http://stensul.com/resource/map-migration-ebook/map-esp-ebook-landing-page-1062x598-v22x/

#### map-esp-ebook-resource-image-only-1920x1920
URL: http://stensul.com/resource/map-migration-ebook/map-esp-ebook-resource-image-only-1920x1920/

#### map-esp-migration-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/map-esp-migration-guide-1200x628/

#### MAR_Lockup_CLR_PMS
URL: http://stensul.com/resource/stensul-adds-no-code-dynamic-authoring-for-salesforce-marketing-cloud-and-marketo-to-its-email-and-landing-page-creation-platform/mar_lockup_clr_pms/

#### maravai-lifesciences-logo-color
URL: http://stensul.com/resource/success-story-maravai-lifesciences-and-stensul-scaling-email-efficiently/maravai-lifesciences-logo-color/

#### maravai-lifesciences-success_1200x628
URL: http://stensul.com/resource/success-story-maravai-lifesciences-and-stensul-scaling-email-efficiently/maravai-lifesciences-success_1200x628/

#### MarDreamin_ Summit Email Banner with Logos and Text (1)
URL: http://stensul.com/?attachment_id=9172

#### MarDreamin_2023-logo-01-1
URL: http://stensul.com/?attachment_id=6316

#### mardreamin-email-efficiency-landing-page-1062x598
URL: http://stensul.com/?attachment_id=4623

#### mardreamin-kpi2
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/mardreamin-kpi2/

#### mardreamin-stensul-success-story
URL: http://stensul.com/?attachment_id=7028

#### mardreamin-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/mardreamin-success_1200x628/

#### Marg_Making
URL: http://stensul.com/?attachment_id=3551

#### market-leader-hero
URL: http://stensul.com/?attachment_id=5865

#### market-leader-icon
URL: http://stensul.com/?attachment_id=5866

#### Marketers 1
URL: http://stensul.com/?attachment_id=1673

#### Marketers 2
URL: http://stensul.com/?attachment_id=1674

#### Marketers cooperating
URL: http://stensul.com/programmers-cooperating-at-it-company-developing-apps-2/

#### Marketers-hero (1)
URL: http://stensul.com/?attachment_id=1698

#### Marketers-hero (2)
URL: http://stensul.com/?attachment_id=1705

#### Marketers-icon
URL: http://stensul.com/?attachment_id=1672

#### marketers-unblocked-content-supply-chain_blog_1200x628
URL: http://stensul.com/blog/email-marketers-unblocked-content-supply-chain/marketers-unblocked-content-supply-chain_blog_1200x628/

#### Marketing
URL: http://stensul.com/request-a-demo-marketing-champion/marketing/

#### marketing
URL: http://stensul.com/request-a-demo-marketing-champion/marketing2/

#### marketing operations automation team meeting
URL: http://stensul.com/blog/pardot-automation-rules/marketing-operations-automation-team-meeting/

#### Marketing ops 1
URL: http://stensul.com/?attachment_id=1669

#### marketing-creation-quality-ebook-landing-page-1062x598
URL: http://stensul.com/?attachment_id=6857

#### marketing-creation-quality-ebook-resource-page-image-only-1920x1920@2x
URL: http://stensul.com/resource/4-ways-to-enhance-the-quality-of-your-organizations-marketing-creation/marketing-creation-quality-ebook-resource-page-image-only-1920x19202x/

#### Marketing-ops-icon
URL: http://stensul.com/?attachment_id=1667

#### marketing-team-com_blog_1200x628
URL: http://stensul.com/blog/what-is-your-marketing-teams-creation-operating-model/marketing-team-com_blog_1200x628/

#### marketing-to-one_blog_1200x628
URL: http://stensul.com/blog/how-high-performing-teams-use-personalization/marketing-to-one_blog_1200x628/

#### marketing-transformations-25_blog_1200x628
URL: http://stensul.com/blog/conference-season-trends/marketing-transformations-25_blog_1200x628/

#### Marketo
URL: http://stensul.com/integrations/stensul-salesforce-integration/marketo-4/

#### Marketo
URL: http://stensul.com/integrations/stensul-marketo-integration/marketo-2/

#### Marketo
URL: http://stensul.com/resource/stensul-adds-no-code-dynamic-authoring-for-salesforce-marketing-cloud-and-marketo-to-its-email-and-landing-page-creation-platform/marketo/

#### Marketo 1
URL: http://stensul.com/resource/marketo-training/marketo-1/

#### Marketo 2
URL: http://stensul.com/resource/marketo-training/marketo-2-2/

#### Marketo 3
URL: http://stensul.com/resource/marketo-training/marketo-3/

#### Marketo 5
URL: http://stensul.com/resource/marketo-training/marketo-5/

#### Marketo Certified
URL: http://stensul.com/resource/marketo-certification-101/marketo-certified/

#### Marketo Documentation
URL: http://stensul.com/resource/marketo-training/marketo-documentation/

#### Marketo integration illustration v2
URL: http://stensul.com/integrations/stensul-marketo-integration/marketo-integration-illustration-v2/

#### marketo pricing
URL: http://stensul.com/?attachment_id=2008

#### Marketo udemy
URL: http://stensul.com/resource/marketo-training/marketo-udemy/

#### Marketo University
URL: http://stensul.com/resource/marketo-training/marketo-university/

#### Marketo webinars
URL: http://stensul.com/resource/marketo-training/marketo-webinars/

#### marketo-dc
URL: http://stensul.com/integrations/marketo-dynamic-content/marketo-dc/

#### marketo-integration
URL: http://stensul.com/integrations/stensul-marketo-integration/marketo-integration/

#### Marketo-integration-illustration-v2
URL: http://stensul.com/integrations/stensul-marketo-integration/marketo-integration-illustration-v2-2/

#### Marketo-integration-illustration-v5
URL: http://stensul.com/integrations/stensul-marketo-integration/marketo-integration-illustration-v5/

#### marketo-lead-scoring
URL: http://stensul.com/?attachment_id=2616

#### marketo-lp-hero-image-v2@2x
URL: http://stensul.com/?attachment_id=3617

#### marketo-mark
URL: http://stensul.com/integrations/stensul-content-api/marketo-mark/

#### marketo-white
URL: http://stensul.com/?attachment_id=2636

#### marops-demo-lp-hero-1536x1020@2x
URL: http://stensul.com/?attachment_id=3693

#### marquee-home@2x
URL: http://stensul.com/?attachment_id=3050

#### martech
URL: http://stensul.com/?attachment_id=11209

#### Martech integration
URL: http://stensul.com/programmers-cooperating-at-it-company-developing-apps-3/

#### MarTech Outlook
URL: http://stensul.com/?attachment_id=18029

#### Martech outlook page 1
URL: http://stensul.com/?attachment_id=19085

#### martech-25
URL: http://stensul.com/?attachment_id=11269

#### martech-guide-1200x628
URL: http://stensul.com/resource/the-agile-enterprises-guide-to-email-efficiency/martech-guide-1200x628/

#### martech-stack-failing_blog_1200x628
URL: http://stensul.com/blog/marketing-tech-stack-problems/martech-stack-failing_blog_1200x628/

#### martech-trends-report-2026-1200x628
URL: http://stensul.com/resource/2026-martech-outlook/martech-trends-report-2026-1200x628/

#### martech-trends-report-2026-1200x628 (1)
URL: http://stensul.com/blog/what-enterprise-martech-leaders-are-really-optimizing-for-in-2026/martech-trends-report-2026-1200x628-1/

#### mastering-personalized_blog_1200x628
URL: http://stensul.com/blog/mastering-personalized-email-marketing-scaling-up-without-losing-the-personal-touch/mastering-personalized_blog_1200x628/

#### mathison_black
URL: http://stensul.com/careers/mathison_black/

#### mathison_black (1)
URL: http://stensul.com/mathison_black-1/

#### mathison_black-1.svg
URL: http://stensul.com/mathison_black-1-svg/

#### MATURITY MODEL
URL: http://stensul.com/landing-pages/email-creation-maturity-model/maturity-model/

#### maximize-sfmc_blog_1200x628
URL: http://stensul.com/blog/how-financial-services-marketers-can-maximize-salesforce-marketing-cloud-with-an-optimized-content-supply-chain/maximize-sfmc_blog_1200x628/

#### maximize-sfmc_blog_1200x628
URL: http://stensul.com/blog/how-financial-services-marketers-can-maximize-salesforce-marketing-cloud-with-an-optimized-content-supply-chain/maximize-sfmc_blog_1200x628-2/

#### may-the-fourth-speedy-fenway
URL: http://stensul.com/may-the-fourth-speedy-fenway/

#### MCAE-Pardot-integration-illustration-opt1-v2
URL: http://stensul.com/integrations/stensul-salesforce-pardot-integration/mcae-pardot-integration-illustration-opt1-v2/

#### MCAE-Pardot-integration-illustration-opt1-v2
URL: http://stensul.com/salesforce-integrations/mcae-pardot-integration-illustration-opt1-v2-2/

#### MCAE-pardot-logo
URL: http://stensul.com/?attachment_id=5958

#### MCAE-pardot-logo
URL: http://stensul.com/?attachment_id=5959

#### MCAE-pardot-logo-white
URL: http://stensul.com/?attachment_id=5960

#### MCAE-pardot-logo-white
URL: http://stensul.com/?attachment_id=5961

#### MCAE-pardot-stacked-logo
URL: http://stensul.com/?attachment_id=5964

#### MCAE-pardot-stacked-logo
URL: http://stensul.com/?attachment_id=5965

#### MCAE-pardot-stacked-logo-white
URL: http://stensul.com/?attachment_id=5962

#### MCAE-pardot-stacked-logo-white
URL: http://stensul.com/?attachment_id=5963

#### MCP
URL: http://stensul.com/ai/mcp/

#### MCP_blog_1200x628
URL: http://stensul.com/blog/governed-creation-is-now-open-to-ai/mcp_blog_1200x628/

#### MCP_social
URL: http://stensul.com/mcp_social/

#### Media Post Events
URL: http://stensul.com/?attachment_id=9231

#### media_1b024a55fa0056dd14a7a48d16f417860a05ba5d3
URL: http://stensul.com/media_1b024a55fa0056dd14a7a48d16f417860a05ba5d3/

#### media_1b024a55fa0056dd14a7a48d16f417860a05ba5d3
URL: http://stensul.com/?attachment_id=6952

#### megaphone-for-banner
URL: http://stensul.com/?attachment_id=20043

#### megaphone-icon
URL: http://stensul.com/megaphone-icon/

#### megaphonE4
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/megaphone4/

#### merketing-technologist-eBook_landing-page
URL: http://stensul.com/resource/why-the-email-creation-process-is-your-1-optimization-opportunity-this-year/merketing-technologist-ebook_landing-page/

#### message-chat_icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/message-chat_icon-citron/

#### message-chat_icon-teal
URL: http://stensul.com/?attachment_id=21543

#### messaging tools 2
URL: http://stensul.com/resource/stensul-email-creation-platform-adds-integrations-with-microsoft-teams-and-slack/messaging-tools-2/

#### MessagingTools
URL: http://stensul.com/resource/stensul-email-creation-platform-adds-integrations-with-microsoft-teams-and-slack/messagingtools/

#### MG-liveclicker_stacked_full-color
URL: http://stensul.com/integrations/liveclicker-integration/mg-liveclicker_stacked_full-color/

#### mgmt-cnsltg-hero
URL: http://stensul.com/?attachment_id=3846

#### mi-webinar-lp-header-replay@2x
URL: http://stensul.com/resource/stensul-and-movable-ink-webinar/mi-webinar-lp-header-replay2x/

#### mi-webinar-lp-header-v5@2x
URL: http://stensul.com/mi-webinar-lp-header-v52x/

#### Microsoft_Teams
URL: http://stensul.com/integrations/stensul-microsoft-teams-integration/microsoft_teams/

#### microsoft-azure-mark
URL: http://stensul.com/integrations/stensul-content-api/microsoft-azure-mark/

#### microsoft-outlook_featured
URL: http://stensul.com/integrations/stensul-content-api/microsoft-outlook_featured/

#### microsoft-outlook-mark
URL: http://stensul.com/integrations/stensul-content-api/microsoft-outlook-mark/

#### microsoft-teams_featured
URL: http://stensul.com/integrations/stensul-content-api/microsoft-teams_featured/

#### Microsoft-Teams-Emblem (1)
URL: http://stensul.com/resource/stensul-email-creation-platform-adds-integrations-with-microsoft-teams-and-slack/microsoft-teams-emblem-1/

#### microsoft-teams-mark
URL: http://stensul.com/integrations/stensul-content-api/microsoft-teams-mark/

#### mil-bucks-webinar_lp_headshots (1)
URL: http://stensul.com/?attachment_id=7315

#### mil-bucks-webinar_lp_headshots-1
URL: http://stensul.com/?attachment_id=7320

#### mil-bucks-webinar_on-demand
URL: http://stensul.com/resource/how-the-milwaukee-bucks-engage-fans-with-dynamic-content/mil-bucks-webinar_on-demand/

#### mil-bucks-webinar_on-demand-2048x1126
URL: http://stensul.com/blog/milwaukee-bucks-stensul-webinar/mil-bucks-webinar_on-demand-2048x1126/

#### MilBucksWebinar_on-demand-featured
URL: http://stensul.com/resource/how-the-milwaukee-bucks-engage-fans-with-dynamic-content/milbuckswebinar_on-demand-featured/

#### milwaukee_bucks_logo
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/milwaukee_bucks_logo-2/

#### milwaukee_bucks_logo
URL: http://stensul.com/adobe-integrations/milwaukee_bucks_logo/

#### Milwaukee_Bucks_logo_logotype_symbol
URL: http://stensul.com/blog/movable-ink-and-stensul-announce-strategic-partnership-and-integration/milwaukee_bucks_logo_logotype_symbol/

#### Milwaukee_Bucks_logo_logotype_symbol-242x300
URL: http://stensul.com/blog/stensul-movable-ink-integration-updates/milwaukee_bucks_logo_logotype_symbol-242x300/

#### milwaukee-bucks-blue
URL: http://stensul.com/?attachment_id=11423

#### milwaukee-bucks-logo-white-2
URL: http://stensul.com/request-a-demo-v2/milwaukee-bucks-logo-white-2/

#### Milwaukee-Bucks-Stensul-LFCS
URL: http://stensul.com/?attachment_id=5345

#### milwaukee-bucks-white
URL: http://stensul.com/faq/milwaukee-bucks-white/

#### milwaukee-buckx-landing-page-1062x598
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/milwaukee-buckx-landing-page-1062x598/

#### milwaukee-buckx-landing-page2-1062x598
URL: http://stensul.com/resource/success-story-up-tempo-email-creation-scores-big-for-milwaukee-bucks/milwaukee-buckx-landing-page2-1062x598/

#### Mindbody_Charcoal
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/mindbody_charcoal/

#### mindbody-kpi1
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/mindbody-kpi1/

#### mindbody-kpi1 (1)
URL: http://stensul.com/resource/success-story-mindbody-finds-a-way-to-make-email-creation-stress-free/mindbody-kpi1-1/

#### mindbody-kpi2
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/mindbody-kpi2/

#### mindbody-kpi2 (1)
URL: http://stensul.com/resource/success-story-mindbody-finds-a-way-to-make-email-creation-stress-free/mindbody-kpi2-1/

#### mindbody-landing-page
URL: http://stensul.com/resource/success-story-mindbody-finds-a-way-to-make-email-creation-stress-free/mindbody-landing-page/

#### mindbody-stensul-success-story
URL: http://stensul.com/?attachment_id=7053

#### mindbody-success_1200x628
URL: http://stensul.com/resource/success-story-mindbody-finds-a-way-to-make-email-creation-stress-free/mindbody-success_1200x628/

#### mindbody-success_1200x628
URL: http://stensul.com/resource/success-story-mindbody-finds-a-way-to-make-email-creation-stress-free/mindbody-success_1200x628-2/

#### mindbody-white
URL: http://stensul.com/?attachment_id=11424

#### Minneapolis
URL: http://stensul.com/events/minneapolis/

#### mitchell-international-inc
URL: http://stensul.com/?attachment_id=1308

#### mktng-operations-best-practices_blog_1200x628
URL: http://stensul.com/?attachment_id=19833

#### Mobile fitness app developer-stat
URL: http://stensul.com/?attachment_id=2134

#### modern-teams-image
URL: http://stensul.com/?attachment_id=12125

#### modular-blog
URL: http://stensul.com/blog/four-ways-email-creation-team-leaders-can-be-more-effective/modular-blog/

#### module-image2 (1)
URL: http://stensul.com/?attachment_id=7148

#### monarch-advisory-partners-logo
URL: http://stensul.com/?attachment_id=17940

#### monarch-advisory-partners-logo-black
URL: http://stensul.com/?attachment_id=21520

#### monday integration
URL: http://stensul.com/integrations/monday-com/monday/

#### monday_featured
URL: http://stensul.com/integrations/stensul-content-api/monday_featured/

#### monday-200x200-1
URL: http://stensul.com/integrations/monday-com/monday-200x200-1/

#### monday-logo
URL: http://stensul.com/integrations/monday-com/monday-logo/

#### monday-mark
URL: http://stensul.com/integrations/stensul-content-api/monday-mark/

#### money_icon
URL: http://stensul.com/about/money_icon/

#### money_icon
URL: http://stensul.com/?attachment_id=21530

#### money_icon-citron
URL: http://stensul.com/resource/success-story-fortune-500-financial-services-company/money_icon-citron/

#### money-icon-blue
URL: http://stensul.com/by-role/money-icon-blue/

#### MOPs-efficient-personalization-ebook-landing-page-1062x598
URL: http://stensul.com/landing-pages/the-mops-guide-to-efficient-email-personalization/mops-efficient-personalization-ebook-landing-page-1062x598/

#### MOPs-efficient-personalization-ebook-landing-page-image-only-1062x598
URL: http://stensul.com/landing-pages/the-mops-guide-to-efficient-email-personalization/mops-efficient-personalization-ebook-landing-page-image-only-1062x598/

#### MOPs-efficient-personalization-ebook-resource-page-1920x1920@2x
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/mops-efficient-personalization-ebook-resource-page-1920x19202x/

#### MOPs-efficient-personalization-ebook-resource-page-image-only-1920x1920@2x
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/mops-efficient-personalization-ebook-resource-page-image-only-1920x19202x/

#### mops-personalization-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/mops-personalization-guide-1200x628/

#### MOPS-quote1
URL: http://stensul.com/?attachment_id=5819

#### MOPS-quote2
URL: http://stensul.com/?attachment_id=5820

#### mops-strategically-valuable-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/mops-strategically-valuable-guide-1200x628/

#### MOPs-valuable-ebook-image-only-landing-page-1062x598
URL: http://stensul.com/landing-pages/how-to-make-your-mops-team-strategically-valuable/mops-valuable-ebook-image-only-landing-page-1062x598/

#### MOPs-valuable-ebook-image-only-resource-page-1920x1920
URL: http://stensul.com/resource/how-to-make-your-mops-team-strategically-valuable/mops-valuable-ebook-image-only-resource-page-1920x1920/

#### MOPs-valuable-ebook-landing-page-1062x598
URL: http://stensul.com/landing-pages/how-to-make-your-mops-team-strategically-valuable/mops-valuable-ebook-landing-page-1062x598/

#### MOPs-valuable-ebook-resource-page-1920x1920
URL: http://stensul.com/resource/how-to-make-your-mops-team-strategically-valuable/mops-valuable-ebook-resource-page-1920x1920/

#### mops-workflow-architects_blog_1200x628
URL: http://stensul.com/blog/why-marketing-operations-leaders-are-becoming-the-new-workflow-architects/mops-workflow-architects_blog_1200x628/

#### mops-workflow-architects_blog_1200x628
URL: http://stensul.com/blog/why-marketing-operations-leaders-are-becoming-the-new-workflow-architects/mops-workflow-architects_blog_1200x628-2/

#### mops-workflow-problems_blog_1200x628
URL: http://stensul.com/blog/diagnose-marketing-ops-workflow-problems/mops-workflow-problems_blog_1200x628/

#### mops-workflow-problems_blog_1200x628
URL: http://stensul.com/blog/diagnose-marketing-ops-workflow-problems/mops-workflow-problems_blog_1200x628-2/

#### more-control
URL: http://stensul.com/email-builder/more-control/

#### Morgan_Stanley_Logo_1.svg
URL: http://stensul.com/?attachment_id=2226

#### Movable Ink Logo
URL: http://stensul.com/integrations/stensul-movable-ink-integration/movable-ink-logo/

#### Movable Ink Logo
URL: http://stensul.com/integrations/stensul-movable-ink-integration/movable-ink-logo-2/

#### Movable-Ink
URL: http://stensul.com/integrations/stensul-movable-ink-integration/movable-ink-2/

#### Movable-Ink v2
URL: http://stensul.com/integrations/stensul-movable-ink-integration/movable-ink-v2/

#### movable-ink_featured
URL: http://stensul.com/integrations/stensul-content-api/movable-ink_featured/

#### movable-ink-integration
URL: http://stensul.com/integrations/stensul-movable-ink-integration/movable-ink-integration-2/

#### movable-ink-think-summit25_blog_1200x628
URL: http://stensul.com/blog/what-to-expect-at-movable-ink-think-summit-2025/movable-ink-think-summit25_blog_1200x628/

#### Movable-Ink-v2 1
URL: http://stensul.com/blog/stensul-movable-ink-integration-updates/movable-ink-v2-1/

#### movable-ink-white-bkgd
URL: http://stensul.com/?attachment_id=4329

#### movableink-mark
URL: http://stensul.com/integrations/stensul-content-api/movableink-mark/

#### MovableInk4
URL: http://stensul.com/blog/what-to-expect-at-movable-ink-think-summit-2025/movableink4/

#### MovableInk4
URL: http://stensul.com/blog/what-to-expect-at-movable-ink-think-summit-2025/movableink4-2/

#### mparticle-white-bkgd
URL: http://stensul.com/?attachment_id=4330

#### mrp
URL: http://stensul.com/?attachment_id=3633

#### mrp logo (1)
URL: http://stensul.com/?attachment_id=3622

#### mrpo-logo-white
URL: http://stensul.com/?attachment_id=5237

#### mrpo-logo-white
URL: http://stensul.com/?attachment_id=5239

#### ms-collaborate
URL: http://stensul.com/?attachment_id=260

#### ms-collaborate-sm
URL: http://stensul.com/?attachment_id=1359

#### ms-goodbye-brand
URL: http://stensul.com/?attachment_id=248

#### ms-goodbye-full
URL: http://stensul.com/?attachment_id=280

#### ms-goodbye-full
URL: http://stensul.com/?attachment_id=1747

#### ms-goodbye-full-sm
URL: http://stensul.com/?attachment_id=1361

#### ms-goodbye-full-split
URL: http://stensul.com/?attachment_id=291

#### ms-goodbye-full-split
URL: http://stensul.com/?attachment_id=1749

#### ms-goodbye-marketer
URL: http://stensul.com/?attachment_id=249

#### ms-goodbye-med
URL: http://stensul.com/?attachment_id=1746

#### ms-goodbye-ops
URL: http://stensul.com/?attachment_id=250

#### MSG-Sphere1_credit-MSG-Sphere
URL: http://stensul.com/blog/how-to-make-the-most-of-your-time-at-adobe-summit-2024/msg-sphere1_credit-msg-sphere/

#### MTCF2023-home-3
URL: http://stensul.com/?attachment_id=6349

#### Multi-Ethnic Group of People at Dinner
URL: http://stensul.com/?attachment_id=3788

#### mural-logo-color-1024x199
URL: http://stensul.com/?attachment_id=3022

#### nat-harrison (1)
URL: http://stensul.com/customer-success/nat-harrison-1/

#### National-Business-Advocacy-Group-Stensul-LFCS
URL: http://stensul.com/?attachment_id=6309

#### national-business-advocacy-logo
URL: http://stensul.com/resource/success-story-a-dc-based-business-advocacy-group-changed-its-email-creation-from-confusing-to-coherent/national-business-advocacy-logo/

#### national-business-advocacy-lp-header
URL: http://stensul.com/resource/success-story-a-dc-based-business-advocacy-group-changed-its-email-creation-from-confusing-to-coherent/national-business-advocacy-lp-header/

#### National-pharmacy--chain-Stensul-LFCS
URL: http://stensul.com/?attachment_id=5347

#### nav-arrow-purple
URL: http://stensul.com/?attachment_id=7500

#### nav-careers-image
URL: http://stensul.com/nav-careers-image/

#### nav-careers-image
URL: http://stensul.com/nav-careers-image-2/

#### nav-contact-image
URL: http://stensul.com/nav-contact-image/

#### nav-story-image
URL: http://stensul.com/nav-story-image/

#### nav-submenu-arrow
URL: http://stensul.com/nav-submenu-arrow/

#### nav-submenu-arrow-white-bkgd
URL: http://stensul.com/nav-submenu-arrow-white-bkgd/

#### nav-submenu-arrow-white-bkgd
URL: http://stensul.com/nav-submenu-arrow-white-bkgd-2/

#### nav-submenu-arrow-white-bkgd
URL: http://stensul.com/nav-submenu-arrow-white-bkgd-3/

#### nav-submenu-arrow-white-bkgd-sm
URL: http://stensul.com/nav-submenu-arrow-white-bkgd-sm/

#### nav-user-icon
URL: http://stensul.com/?attachment_id=19890

#### nav-user-icon-bl
URL: http://stensul.com/?attachment_id=19894

#### nerdwallet email example
URL: http://stensul.com/blog/opt-in-meaning/nerdwallet-email-example/

#### New Collection - Retail
URL: http://stensul.com/?attachment_id=4241

#### New York
URL: http://stensul.com/new-york/

#### NEW_Etumos Logo-square.NOTAG
URL: http://stensul.com/?attachment_id=3632

#### NEW-working logo-2-tone
URL: http://stensul.com/?attachment_id=3630

#### News-03
URL: http://stensul.com/resource/the-changing-face-of-email-marketing/news-03/

#### News-04
URL: http://stensul.com/resource/stensul-announces-7-million-in-series-a-funding-to-transform-the-way-email-marketers-work/news-04/

#### Newsletter 1 - Highly Regulated
URL: http://stensul.com/?attachment_id=4211

#### Newsletter 1 Manufacturing
URL: http://stensul.com/newsletter-1-manufacturing-2/

#### Newsletter 1 Manufacturing
URL: http://stensul.com/?attachment_id=4069

#### Newsletter 1 Non-Profit
URL: http://stensul.com/?attachment_id=4070

#### Newsletter 1 Non-Profit
URL: http://stensul.com/?attachment_id=4344

#### Newsletter 1 Retail
URL: http://stensul.com/?attachment_id=4071

#### Newsletter 1 Technology
URL: http://stensul.com/?attachment_id=4398

#### Newsletter 1 Technology
URL: http://stensul.com/?attachment_id=4072

#### Newsletter 2 - Highly Regulated
URL: http://stensul.com/newsletter-2-highly-regulated/

#### Newsletter 2 - Highly Regulated (1)
URL: http://stensul.com/?attachment_id=6438

#### Newsletter 2 - Manufacturing
URL: http://stensul.com/?attachment_id=6412

#### Newsletter 2 - Retail
URL: http://stensul.com/?attachment_id=4217

#### Newsletter 2 - Technology
URL: http://stensul.com/?attachment_id=4219

#### Newsletter 3 - Highly Regulated
URL: http://stensul.com/?attachment_id=6415

#### Newsletter 3 - Manufacturing
URL: http://stensul.com/?attachment_id=6425

#### Newsletter 3 - Non Profit
URL: http://stensul.com/?attachment_id=6418

#### Newsletter 3 - Retail
URL: http://stensul.com/?attachment_id=6422

#### Newsletter 3 - Technology
URL: http://stensul.com/?attachment_id=6428

#### nine-steps-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/nine-steps-guide-1200x628/

#### No-code Hybrid illustration
URL: http://stensul.com/?attachment_id=2264

#### no-new-enduser-training-icon
URL: http://stensul.com/resource/success-story-aba-sees-big-dividends-from-stensul-as-it-goes-through-a-marketing-automation-platform-migration/no-new-enduser-training-icon/

#### no-redo-email-templates-icon
URL: http://stensul.com/resource/success-story-aba-sees-big-dividends-from-stensul-as-it-goes-through-a-marketing-automation-platform-migration/no-redo-email-templates-icon/

#### Noah Matt
URL: http://stensul.com/?attachment_id=6288

#### non-tech-marketers_1200x628
URL: http://stensul.com/resource/success-story-grand-canyon-education/non-tech-marketers_1200x628/

#### non-tech-marketers_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/non-tech-marketers_1200x628-2/

#### numbers
URL: http://stensul.com/blog/how-to-convince-your-cfo-of-the-value-of-efficient-email-creation/numbers/

#### nurture-lp-landing-page
URL: http://stensul.com/?attachment_id=7767

#### nurture-lp-landing-page
URL: http://stensul.com/?attachment_id=7776

#### nurture-lp-landing-page
URL: http://stensul.com/?attachment_id=7895

#### ocw-thank-you-book-meeting-email-image
URL: http://stensul.com/?attachment_id=6282

#### OCW23
URL: http://stensul.com/?attachment_id=6254

#### Offering the best service to all their clients
URL: http://stensul.com/?attachment_id=5902

#### office-building_icon
URL: http://stensul.com/?attachment_id=21534

#### office-building_icon-citron
URL: http://stensul.com/resource/success-story-a-dc-based-business-advocacy-group-changed-its-email-creation-from-confusing-to-coherent/office-building_icon-citron/

#### okta_featured
URL: http://stensul.com/integrations/stensul-content-api/okta_featured/

#### okta-mark
URL: http://stensul.com/integrations/stensul-content-api/okta-mark/

#### okta-workspace-integration-v2
URL: http://stensul.com/integrations/stensul-okta-integration/okta-workspace-integration-v2/

#### Older business man in meeting
URL: http://stensul.com/blog/how-you-can-climb-the-mops-professional-strategic-value-ladder/older-business-man-in-meeting/

#### on24-logo
URL: http://stensul.com/?attachment_id=2217

#### open laptop email logo
URL: http://stensul.com/blog/email-bounce-back-meaning/solen-feyissa-taogbz_s-qw-unsplash/

#### open-integration
URL: http://stensul.com/?attachment_id=6804

#### open-integration-logo
URL: http://stensul.com/?attachment_id=6791

#### open-integration-logo
URL: http://stensul.com/?attachment_id=6792

#### openai-mark
URL: http://stensul.com/integrations/stensul-content-api/openai-mark/

#### operating-model-webinar-series_1200x800
URL: http://stensul.com/?attachment_id=17485

#### Operations Champion
URL: http://stensul.com/request-a-demo-operations-champion/operations/

#### Optimize Email Creation Workflow eBook 030623
URL: http://stensul.com/?attachment_id=5423

#### Optimize Your Email Creation for Martech Leaders - Stensul - vF
URL: http://stensul.com/?attachment_id=7826

#### optimize-2-workflows-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/optimize-2-workflows-guide-1200x628/

#### Oracle CloudWorld image
URL: http://stensul.com/?attachment_id=6251

#### oracle_featured
URL: http://stensul.com/integrations/stensul-content-api/oracle_featured/

#### Oracle_logo.svg
URL: http://stensul.com/?attachment_id=3390

#### oracle_mark
URL: http://stensul.com/integrations/stensul-content-api/oracle_mark/

#### oracle-cloudworld-landing-page-1062x598
URL: http://stensul.com/?attachment_id=4163

#### oracle-eloqua-white
URL: http://stensul.com/?attachment_id=2638

#### Organizing work
URL: http://stensul.com/landing-pages/eli-lilly/organizing-work/

#### Outlook
URL: http://stensul.com/integrations/stensul-salesforce-integration/outlook-3/

#### Outlook
URL: http://stensul.com/integrations/outlook-integration/outlook-2/

#### Outlook (1)
URL: http://stensul.com/integrations/outlook-integration/outlook-1/

#### outlook-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/outlook-integration-2/

#### outlook-logo
URL: http://stensul.com/outlook-logo/

#### packages-briefcase-icon
URL: http://stensul.com/stensul-pricing-request/packages-briefcase-icon-2/

#### packages-briefcase-icon
URL: http://stensul.com/stensul-pricing-request/packages-briefcase-icon/

#### packages-office-building_icon
URL: http://stensul.com/stensul-pricing-request/packages-office-building_icon/

#### packages-office-icon
URL: http://stensul.com/stensul-pricing-request/packages-office-icon/

#### packages-trend-up-icon
URL: http://stensul.com/stensul-pricing-request/packages-trend-up-icon-2/

#### packages-trend-up-icon
URL: http://stensul.com/stensul-pricing-request/packages-trend-up-icon/

#### packages-users-check_icon
URL: http://stensul.com/stensul-pricing-request/packages-users-check_icon/

#### pain-points-marketing-oprations_blog_1200x628
URL: http://stensul.com/blog/pain-points-holding-back-your-marketing-operations/pain-points-marketing-oprations_blog_1200x628/

#### palette
URL: http://stensul.com/palette/

#### palette-icon
URL: http://stensul.com/palette-icon/

#### pardot automation list information screenshot
URL: http://stensul.com/blog/pardot-automation-rules/pardot-automation-list-information-screenshot/

#### Pardot Certified
URL: http://stensul.com/resource/pardot-certification/pardot-certified/

#### pardot pricing
URL: http://stensul.com/?attachment_id=2007

#### pardot quote
URL: http://stensul.com/resource/pardot-certification/pardot-quote/

#### pardot test
URL: http://stensul.com/resource/pardot-certification/pardot-test/

#### Pardot vs Marketo
URL: http://stensul.com/?attachment_id=2062

#### Pardot Welcome Email
URL: http://stensul.com/pardot-welcome-email/

#### Pardot-Certified-v2
URL: http://stensul.com/?attachment_id=5954

#### pardot-hero
URL: http://stensul.com/?attachment_id=2632

#### pardot-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/pardot-integration/

#### pardot-integration-illustration3 (1)
Looking for an email builder that integrates with Pardot?

#### pardot-logo-blue
URL: http://stensul.com/integrations/stensul-salesforce-pardot-integration/pardot-logo-blue/

#### pardot-logo-blue
URL: http://stensul.com/resource/pardot-stensul-api-integration-first-for-email-creation/pardot-logo-blue-2/

#### pardot-logo-blue-fimg
URL: http://stensul.com/resource/pardot-stensul-api-integration-first-for-email-creation/pardot-logo-blue-fimg/

#### pardot-lp-hero-image@2x
URL: http://stensul.com/?attachment_id=4932

#### payments-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/payments-success_1200x628-2/

#### pen-tool-icon
URL: http://stensul.com/about/pen-tool-icon/

#### pen-tool-icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/pen-tool-icon-citron/

#### people-business-confidence-office-office-teamwork-achievement-meeting-partnership_t20_rLxkoz
URL: http://stensul.com/blog/10-things-you-might-be-doing-wrong-in-email-creation/people-business-confidence-office-office-teamwork-achievement-meeting-partnership_t20_rlxkoz/

#### persona-brand-design
URL: http://stensul.com/by-role/persona-brand-design/

#### persona-hero-image
URL: http://stensul.com/by-role/persona-hero-image/

#### persona-legal-compliance
URL: http://stensul.com/by-role/persona-legal-compliance/

#### persona-mktng
URL: http://stensul.com/by-role/persona-mktng/

#### persona-operations
URL: http://stensul.com/by-role/persona-operations/

#### persona-strategy
URL: http://stensul.com/by-role/persona-strategy/

#### Personalization_FINAL
URL: http://stensul.com/?attachment_id=21557

#### pexels-fauxels-3183150
URL: http://stensul.com/?attachment_id=5493

#### pharm-kpi1-01
URL: http://stensul.com/resource/success-story-leading-drugstore-cured-email-creation-woes-with-change-management/pharm-kpi1-01/

#### pharm-kpi2-01
URL: http://stensul.com/resource/success-story-leading-drugstore-cured-email-creation-woes-with-change-management/pharm-kpi2-01/

#### pharm-kpi3-01
URL: http://stensul.com/resource/success-story-leading-drugstore-cured-email-creation-woes-with-change-management/pharm-kpi3-01/

#### pharm-logo
URL: http://stensul.com/resource/success-story-leading-drugstore-cured-email-creation-woes-with-change-management/pharm-logo/

#### pharma_icon
URL: http://stensul.com/?attachment_id=21532

#### pharma-icon-citron
URL: http://stensul.com/resource/success-story-leading-drugstore-cured-email-creation-woes-with-change-management/pharma-icon-citron/

#### pharma-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/pharma-success_1200x628-2/

#### pharmacy-isp
URL: http://stensul.com/?attachment_id=2364

#### pharmacy-isp-white
URL: http://stensul.com/faq/pharmacy-isp-white/

#### pharmacy-isp-white
URL: http://stensul.com/faq/pharmacy-isp-white-2/

#### pharmacy-isp2
URL: http://stensul.com/resource/success-story-changing-an-email-creation-process-from-slow-and-frustrating-to-fast-and-satisfying/pharmacy-isp2/

#### Pi-Backyard-Arizona-1-7
URL: http://stensul.com/?attachment_id=7182

#### pic-stensul-employees-1
URL: http://stensul.com/careers/pic-stensul-employees-1/

#### pic-working-on-a-computer-1-a
URL: http://stensul.com/about/pic-working-on-a-computer-1-a/

#### ping_identity_logo
URL: http://stensul.com/integrations/stensul-content-api/ping_identity_logo/

#### ping-identity
URL: http://stensul.com/integrations/stensul-ping-identity-integration/ping-identity/

#### ping-identity_featured
URL: http://stensul.com/integrations/stensul-content-api/ping-identity_featured/

#### ping-identity-integration-v2
URL: http://stensul.com/integrations/stensul-ping-identity-integration/ping-identity-integration-v2/

#### pingidentitylogo
URL: http://stensul.com/integrations/stensul-ping-identity-integration/pingidentitylogo/

#### placeholder-ab
URL: http://stensul.com/?attachment_id=1220

#### placeholder-pic-1
URL: http://stensul.com/placeholder-pic-1/

#### placeholder.png
URL: http://stensul.com/placeholder-png-33/

#### placeholder.png
URL: http://stensul.com/placeholder-png-34/

#### placeholder.png
URL: http://stensul.com/placeholder-png/

#### placeholder.png
URL: http://stensul.com/placeholder-png-2/

#### placeholder.png
URL: http://stensul.com/placeholder-png-3/

#### placeholder.png
URL: http://stensul.com/placeholder-png-4/

#### placeholder.png
URL: http://stensul.com/placeholder-png-5/

#### placeholder.png
URL: http://stensul.com/placeholder-png-6/

#### placeholder.png
URL: http://stensul.com/placeholder-png-7/

#### placeholder.png
URL: http://stensul.com/placeholder-png-8/

#### placeholder.png
URL: http://stensul.com/placeholder-png-9/

#### placeholder.png
URL: http://stensul.com/placeholder-png-10/

#### placeholder.png
URL: http://stensul.com/placeholder-png-11/

#### placeholder.png
URL: http://stensul.com/placeholder-png-12/

#### placeholder.png
URL: http://stensul.com/placeholder-png-13/

#### placeholder.png
URL: http://stensul.com/placeholder-png-14/

#### placeholder.png
URL: http://stensul.com/placeholder-png-15/

#### placeholder.png
URL: http://stensul.com/placeholder-png-16/

#### placeholder.png
URL: http://stensul.com/placeholder-png-17/

#### placeholder.png
URL: http://stensul.com/placeholder-png-18/

#### placeholder.png
URL: http://stensul.com/placeholder-png-19/

#### placeholder.png
URL: http://stensul.com/placeholder-png-20/

#### placeholder.png
URL: http://stensul.com/placeholder-png-21/

#### placeholder.png
URL: http://stensul.com/placeholder-png-22/

#### placeholder.png
URL: http://stensul.com/placeholder-png-23/

#### placeholder.png
URL: http://stensul.com/placeholder-png-24/

#### placeholder.png
URL: http://stensul.com/placeholder-png-25/

#### placeholder.png
URL: http://stensul.com/placeholder-png-26/

#### placeholder.png
URL: http://stensul.com/placeholder-png-27/

#### placeholder.png
URL: http://stensul.com/placeholder-png-28/

#### placeholder.png
URL: http://stensul.com/placeholder-png-29/

#### placeholder.png
URL: http://stensul.com/placeholder-png-30/

#### placeholder.png
URL: http://stensul.com/placeholder-png-31/

#### placeholder.png
URL: http://stensul.com/placeholder-png-32/

#### planning-innovation-and-laptop-with-business-wome-2022-12-08-00-01-19-utc
URL: http://stensul.com/blog/why-change-your-email-creation-process/planning-innovation-and-laptop-with-business-wome-2022-12-08-00-01-19-utc/

#### platform-featured
URL: http://stensul.com/email-builder/platform-featured/

#### platform-hero
URL: http://stensul.com/email-builder/platform-hero/

#### Platinum
URL: http://stensul.com/platinum/

#### platinum_1200
URL: http://stensul.com/platinum_1200/

#### plus-circle
URL: http://stensul.com/about/plus-circle/

#### plus-icon
URL: http://stensul.com/?attachment_id=7578

#### plus-icon
URL: http://stensul.com/?attachment_id=7579

#### popup-bottom-corner
URL: http://stensul.com/?attachment_id=1476

#### Portrait of a young businesswoman working on a computer in an office.
URL: http://stensul.com/blog/how-to-handle-email-personalization-efficiently/portrait-of-a-young-businesswoman-working-on-a-computer-in-an-office/

#### Portrait of confident mature businessman in office
URL: http://stensul.com/blog/how-to-make-your-cmo-care-about-how-emails-are-created/portrait-of-confident-mature-businessman-in-office/

#### Portrait of confident young caucasian businessman with tablet pc while colleagues in background. Unaltered, creative business, workplace, meeting, wireless technology.
URL: http://stensul.com/blog/how-to-set-up-brand-guidelines-that-work-for-decentralized-email-creation/portrait-of-confident-young-caucasian-businessman-with-tablet-pc-while-colleagues-in-background-unaltered-creative-business-workplace-meeting-wireless-technology/

#### Portrait of smiling businessman listening to a presentation in loft office
URL: http://stensul.com/blog/how-you-can-climb-the-mops-professional-strategic-value-ladder/portrait-of-smiling-businessman-listening-to-a-presentation-in-loft-office/

#### Portrait of success business people working together in home office. Couple teamwork startup concept
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/portrait-of-success-business-people-working-together-in-home-office-couple-teamwork-startup-concept/

#### poster_finalthoughts
URL: http://stensul.com/poster_finalthoughts/

#### poster_governance
URL: http://stensul.com/poster_governance/

#### poster_keepingtrack
URL: http://stensul.com/poster_keepingtrack/

#### poster_mcp
URL: http://stensul.com/poster_mcp/

#### premier-real-estate
URL: http://stensul.com/?attachment_id=2512

#### premier-real-estate-logo
URL: http://stensul.com/resource/success-story-real-estate-investment-saves-time-better-results/premier-real-estate-logo/

#### premier-real-estate3
URL: http://stensul.com/resource/success-story-real-estate-investment-saves-time-better-results/premier-real-estate3/

#### Prepared to put in the hours.
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/prepared-to-put-in-the-hours/

#### pricing
URL: http://stensul.com/stensul-pricing-request/pricing-2/

#### pricing-flag
URL: http://stensul.com/stensul-pricing-request/pricing-flag/

#### pricing-hand-heart
URL: http://stensul.com/stensul-pricing-request/pricing-hand-heart/

#### pricing-headphones
URL: http://stensul.com/stensul-pricing-request/pricing-headphones/

#### pricing-photo
URL: http://stensul.com/stensul-pricing-request/pricing-photo/

#### pricing-question
URL: http://stensul.com/stensul-pricing-request/pricing-question/

#### process-change-ebook-landing-page-1062x598
URL: http://stensul.com/?attachment_id=6238

#### process-change-ebook-resource-page-image-only-1920x1920@2x
URL: http://stensul.com/resource/process-change-management-in-email-creation-4-real-world-examples/process-change-ebook-resource-page-image-only-1920x19202x/

#### process-change-ebook-resource-page-image-only-1920x1920@2x
URL: http://stensul.com/resource/process-change-management-in-email-creation-4-real-world-examples/process-change-ebook-resource-page-image-only-1920x19202x-2/

#### process-change-ebook-resource-page-image-only-1920x1920@2x
URL: http://stensul.com/resource/process-change-management-in-email-creation-4-real-world-examples/process-change-ebook-resource-page-image-only-1920x19202x-3/

#### process-change-management-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/process-change-management-guide-1200x628/

#### Process-change-management-in-email-creation-Stensul-ebook
URL: http://stensul.com/?attachment_id=6234

#### Product security
URL: http://stensul.com/security/product-security-2/

#### Product update (3) - Manufacturing
URL: http://stensul.com/?attachment_id=6456

#### Product update (3) - Non Profit
URL: http://stensul.com/?attachment_id=6462

#### Product update (3) - Retail
URL: http://stensul.com/?attachment_id=6453

#### Product update (3) - Technology
URL: http://stensul.com/?attachment_id=6459

#### Product Update 1 - Highly Regulated
URL: http://stensul.com/?attachment_id=4237

#### Product Update 1 Manufacturing
URL: http://stensul.com/?attachment_id=4073

#### Product Update 1 Retail
URL: http://stensul.com/?attachment_id=4074

#### Product Update 1 Technology
URL: http://stensul.com/?attachment_id=4350

#### Product Update 2 - Highly Regulated
URL: http://stensul.com/?attachment_id=6447

#### Product Update 2 - Non Profit
URL: http://stensul.com/?attachment_id=4075

#### Product Update 2 - Retail
URL: http://stensul.com/?attachment_id=4076

#### Product Update 2 - Technology
URL: http://stensul.com/?attachment_id=6444

#### Product Update 2 - Technology
URL: http://stensul.com/?attachment_id=4235

#### Product Update 2 -Manufacturing
URL: http://stensul.com/?attachment_id=4077

#### Product Update 3 - Highly Regulated
URL: http://stensul.com/?attachment_id=6450

#### product-highlights-2025_blog_1200x628
URL: http://stensul.com/blog/its-not-about-who-has-ai-its-about-who-has-ai-you-can-trust/product-highlights-2025_blog_1200x628/

#### product-launch-lp-collab-animation_FINAL
URL: http://stensul.com/product-launch-lp-collab-animation_final/

#### product-launch-lp-collab-dynamic-content-animation_FINAL
URL: http://stensul.com/product-launch-lp-collab-dynamic-content-animation_final/

#### product-launch-lp-guardrails
URL: http://stensul.com/?attachment_id=7440

#### product-launch-lp-guardrails
URL: http://stensul.com/?attachment_id=7779

#### product-launch-lp-hero-animation_FINAL
URL: http://stensul.com/product-launch-lp-hero-animation_final/

#### product-launch-lp-landing-page
URL: http://stensul.com/?attachment_id=7437

#### product-launch-lp-landing-page
URL: http://stensul.com/?attachment_id=7778

#### Product-Release-Social_Q125_2
URL: http://stensul.com/blog/product-update-advancing-enterprise-grade-capabilities-at-stensul/product-release-social_q125_2/

#### product-security-loop
URL: http://stensul.com/security/product-security-loop/

#### Programmers cooperating at IT company developing apps
URL: http://stensul.com/blog/independent-research-firm-names-stensul-a-vendor-in-now-tech-email-marketing-report/programmers-cooperating-at-it-company-developing-apps/

#### Promotion - Highly Regulated
URL: http://stensul.com/?attachment_id=4221

#### Promotion - Manufacturing
URL: http://stensul.com/?attachment_id=4078

#### Promotion - Non Profit
URL: http://stensul.com/?attachment_id=4079

#### Promotion - Tech
URL: http://stensul.com/?attachment_id=4080

#### Proud sponsor MarDreamin' - Sponsor Graphic
URL: http://stensul.com/?attachment_id=7469

#### proven-framework_blog_1200x628
URL: http://stensul.com/blog/boost-campaign-creation-speed/proven-framework_blog_1200x628/

#### publix_logo
URL: http://stensul.com/publix_logo/

#### Purpose_Icon
URL: http://stensul.com/about/purpose_icon/

#### Purpose_Icon_Black
URL: http://stensul.com/careers/purpose_icon_black-2/

#### Purpose_Icon_Black-1
URL: http://stensul.com/careers/purpose_icon_black-1/

#### Purpose_Icon_White
URL: http://stensul.com/careers/purpose_icon_white/

#### Purpose_Icon_White-1
URL: http://stensul.com/careers/purpose_icon_white-1/

#### Purpose_Icon_White-1
URL: http://stensul.com/careers/purpose_icon_white-1-2/

#### Purpose_Icon_White2
URL: http://stensul.com/about/purpose_icon_white2/

#### Purpose_Icon2
URL: http://stensul.com/careers/purpose_icon2/

#### Purpose_Icon2
URL: http://stensul.com/careers/purpose_icon2-2/

#### PXL_20221020_080259354.MP (1)
URL: http://stensul.com/pxl_20221020_080259354-mp-1/

#### q25-productrelease_blog_1200x628
URL: http://stensul.com/blog/product-update-advancing-enterprise-grade-capabilities-at-stensul/q25-productrelease_blog_1200x628/

#### qa-ai_blog_1200x629
URL: http://stensul.com/blog/how-thorough-is-your-email-qa-process/qa-ai_blog_1200x629/

#### qa-process_blog_1200x628
URL: http://stensul.com/blog/how-thorough-is-your-email-qa-process/qa-process_blog_1200x628/

#### qa-tested
URL: http://stensul.com/?attachment_id=4046

#### Quartz Connect logo
URL: http://stensul.com/?attachment_id=5308

#### quartz-lp-header-v2@2x
URL: http://stensul.com/?attachment_id=3544

#### quote-american-bankers-association
URL: http://stensul.com/faq/quote-american-bankers-association/

#### quote-demand-gen-1
URL: http://stensul.com/?attachment_id=5873

#### quote-demand-gen-2
URL: http://stensul.com/?attachment_id=5874

#### quote-designer-1
URL: http://stensul.com/?attachment_id=5883

#### quote-designer-2
URL: http://stensul.com/?attachment_id=5884

#### quote-fortune-500
URL: http://stensul.com/faq/quote-fortune-500/

#### quote-global-fitness-app
URL: http://stensul.com/faq/quote-global-fitness-app/

#### quote-leader-1
URL: http://stensul.com/?attachment_id=5878

#### quote-leader-2
URL: http://stensul.com/?attachment_id=5879

#### quote-milwaukee-bucks
URL: http://stensul.com/faq/quote-milwaukee-bucks/

#### quote-pharmacy-isp
URL: http://stensul.com/faq/quote-pharmacy-isp/

#### rad-circle-500
URL: http://stensul.com/request-a-demo-long/rad-circle-500/

#### rad-circle-aicpa
URL: http://stensul.com/request-a-demo-long/rad-circle-aicpa/

#### rad-circle-g2
URL: http://stensul.com/request-a-demo-long/rad-circle-g2/

#### Rag-Logo
URL: http://stensul.com/?attachment_id=4304

#### ragnarok-white-bkgd (1)
URL: http://stensul.com/?attachment_id=4327

#### real-estate-investment-co-kpi1
URL: http://stensul.com/resource/success-story-real-estate-investment-saves-time-better-results/real-estate-investment-co-kpi1/

#### real-estate-investment-co-kpi2
URL: http://stensul.com/resource/success-story-real-estate-investment-saves-time-better-results/real-estate-investment-co-kpi2/

#### real-estate-investment-oval-01
URL: http://stensul.com/resource/success-story-real-estate-investment-saves-time-better-results/real-estate-investment-oval-01-2/

#### real-estate-investment-oval-01
URL: http://stensul.com/resource/success-story-real-estate-investment-saves-time-better-results/real-estate-investment-oval-01/

#### real-estate-unbranded-kpi-01
URL: http://stensul.com/?attachment_id=2513

#### Real-time collab illustration-v2
URL: http://stensul.com/?attachment_id=2385

#### Real-time collab illustration-v3
URL: http://stensul.com/?attachment_id=2401

#### Real-time collaborations
URL: http://stensul.com/?attachment_id=1708

#### Rear view of young woman at computer looking over shoulder at camera smiling
URL: http://stensul.com/blog/connection-between-fast-loading-pages-conversion-rates/rear-view-of-young-woman-at-computer-looking-over-shoulder-at-camera-smiling/

#### recession-proof-ebook-landing-page
URL: http://stensul.com/?attachment_id=4255

#### recession-proof-ebook-landing-page-image-only
URL: http://stensul.com/?attachment_id=4256

#### recession-proof-ebook-resource-page
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/recession-proof-ebook-resource-page/

#### recession-proof-ebook-resource-page-image-only
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/recession-proof-ebook-resource-page-image-only/

#### recession-proof-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/recession-proof-guide-1200x628/

#### red-bullet-point-circle
URL: http://stensul.com/red-bullet-point-circle/

#### red-light
URL: http://stensul.com/red-light/

#### red-x
URL: http://stensul.com/red-x/

#### reduce-approval-time
URL: http://stensul.com/?attachment_id=2280

#### reinventing-campaign-creation-ai_blog_1200x628
URL: http://stensul.com/blog/reinventing-campaign-creation-in-the-age-of-ai/reinventing-campaign-creation-ai_blog_1200x628/

#### release-email-image-for email
URL: http://stensul.com/blog/stensul-introduces-email-testing-to-help-accelerate-the-email-creation-process-for-marketing-teams/release-email-image-for-email/

#### repvue-logo-white
URL: http://stensul.com/careers/repvue-logo-white/

#### reserve-sloth-lp-header2
URL: http://stensul.com/?attachment_id=4548

#### Residential Housing in the US both Single and Multiple Dwellings in Springtime Photo Series
URL: http://stensul.com/blog/how-homeowners-associations-are-like-brand-guidelines/residential-housing-in-the-us-both-single-and-multiple-dwellings-in-springtime-photo-series/

#### Resource_Tile_Chaos_Clarity_FINAL
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/resource_tile_chaos_clarity_final/

#### Resource_Tile_Chaos_Control
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/resource_tile_chaos_control/

#### resp-design
URL: http://stensul.com/?attachment_id=4041

#### Responsys
URL: http://stensul.com/integrations/stensul-salesforce-integration/responsys-3/

#### responsys
URL: http://stensul.com/integrations/stensul-responsys-integration/responsys-2/

#### restaurant row Las Vegas
URL: http://stensul.com/blog/how-to-make-the-most-of-your-time-at-adobe-summit-2024/restaurant-row-las-vegas/

#### resusable-content-style-variation-webinar-v4@2x
URL: http://stensul.com/landing-pages/style-variations-and-reusable-content-webinar/resusable-content-style-variation-webinar-v42x/

#### Retail Retention and Reactivation (2)
URL: http://stensul.com/?attachment_id=6474

#### Retention _ reactivation 1-Non Profit
URL: http://stensul.com/?attachment_id=4081

#### Retention _ reactivation 1-Retail
URL: http://stensul.com/?attachment_id=4082

#### Retention _ reactivation 1-Technology
URL: http://stensul.com/?attachment_id=4083

#### Retention & reactivation 1 - Highly Regulated
URL: http://stensul.com/?attachment_id=6465

#### Retention & reactivation 1-Non Profit
URL: http://stensul.com/?attachment_id=4397

#### Retention & reactivation 1-Retail
URL: http://stensul.com/?attachment_id=4396

#### Retention & Reactivation 3 - Highly Regulated
URL: http://stensul.com/?attachment_id=6488

#### Retention & Reactivation 3 - Retail
URL: http://stensul.com/?attachment_id=6485

#### Retention & Reactivation 3 - Technology
URL: http://stensul.com/?attachment_id=6482

#### Retention and Reactivation (2) - High Reg
URL: http://stensul.com/?attachment_id=6468

#### Retention and Reactivation (2) - Non Profit
URL: http://stensul.com/?attachment_id=6477

#### Retention and Reactivation (2) - Technology
URL: http://stensul.com/?attachment_id=6471

#### retina-ready-web-design
URL: http://stensul.com/?attachment_id=4042

#### reusable-content-v2
URL: http://stensul.com/landing-pages/style-variations-and-reusable-content-webinar/reusable-content-v2/

#### reusable-style-combo
URL: http://stensul.com/landing-pages/style-variations-and-reusable-content-webinar/reusable-style-combo/

#### reusable-style-combo
URL: http://stensul.com/landing-pages/style-variations-and-reusable-content-webinar/reusable-style-combo-2/

#### reusable-style-combo-v1
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/reusable-style-combo-v1/

#### reusable-style-combo-v2
URL: http://stensul.com/landing-pages/style-variations-and-reusable-content-webinar/reusable-style-combo-v2/

#### reusable-style-combo-v2a
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/reusable-style-combo-v2a/

#### reusable-style-combo-v3
URL: http://stensul.com/reusable-style-combo-v3/

#### reusable-style-combo-v3a
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/reusable-style-combo-v3a/

#### reusable-style-combo-v4
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/reusable-style-combo-v4/

#### reusable-style-combo-v4a-01
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/reusable-style-combo-v4a-01/

#### review-approval-1200x800
URL: http://stensul.com/?attachment_id=6581

#### review-approval-1536 × 865
URL: http://stensul.com/?attachment_id=6586

#### review-tax_new_blog_1200x628
URL: http://stensul.com/blog/if-you-cant-launch-in-hours-youre-already-behind/review-tax_new_blog_1200x628/

#### review&approval-ebook-resource-image-only-1920x1920@2x
URL: http://stensul.com/landing-pages/review-and-approval/reviewapproval-ebook-resource-image-only-1920x19202x/

#### review&approval-landing-page-1062x598@2x
URL: http://stensul.com/landing-pages/review-and-approval/reviewapproval-landing-page-1062x5982x/

#### right-carousel-arrow
URL: http://stensul.com/?attachment_id=15179

#### rocket-icon
URL: http://stensul.com/rocket-icon/

#### rockhouse
URL: http://stensul.com/rockhouse/

#### Rockhouse-Oak-Room-3
URL: http://stensul.com/?attachment_id=6919

#### Rockhouse-Oak-Room-6
URL: http://stensul.com/blog/how-to-make-the-most-of-your-time-at-adobe-summit-2024/rockhouse-oak-room-6/

#### roi-calculator
URL: http://stensul.com/?attachment_id=6561

#### ROOF-on-theWit-Rooftop-Lounge-in-Chicago
URL: http://stensul.com/?attachment_id=7180

#### ROUNDTABLE
URL: http://stensul.com/events/roundtable/

#### S.P.E.E.D_Framework_Stensul
URL: http://stensul.com/blog/speed-framework/s-p-e-e-d_framework_stensul/

#### S.P.E.E.D. FINAL_WEB
URL: http://stensul.com/blog/speed-framework/s-p-e-e-d-final_web/

#### S.P.E.E.D. FINAL_WEB
URL: http://stensul.com/blog/speed-framework/s-p-e-e-d-final_web-2/

#### S.P.E.E.D. FINAL3
URL: http://stensul.com/blog/speed-framework/s-p-e-e-d-final3/

#### S.P.E.E.D._Stensul_Infographic
URL: http://stensul.com/blog/speed-framework/s-p-e-e-d-_stensul_infographic/

#### S.P.E.E.D.Framework_Stensul
URL: http://stensul.com/blog/speed-framework/s-p-e-e-d-framework_stensul/

#### S.P.E.E.D.Framework_Stensul
URL: http://stensul.com/blog/reinventing-campaign-creation-in-the-age-of-ai/s-p-e-e-d-framework_stensul-2/

#### saas-company-kpi1
URL: http://stensul.com/resource/success-story-a-saas-company-went-from-drop-everything-for-one-email-campaign-to-do-it-all-strategically-and-easily/saas-company-kpi1/

#### saas-company-kpi2
URL: http://stensul.com/resource/success-story-a-saas-company-went-from-drop-everything-for-one-email-campaign-to-do-it-all-strategically-and-easily/saas-company-kpi2/

#### saas-company-logo
URL: http://stensul.com/resource/success-story-a-saas-company-went-from-drop-everything-for-one-email-campaign-to-do-it-all-strategically-and-easily/saas-company-logo/

#### saas-company-lp-header
URL: http://stensul.com/resource/success-story-a-saas-company-went-from-drop-everything-for-one-email-campaign-to-do-it-all-strategically-and-easily/saas-company-lp-header/

#### saas-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/saas-success_1200x628-2/

#### sageview-logo
URL: http://stensul.com/resource/stensul-raises-34-5-million-in-series-c-funding-to-accelerate-growth-of-its-marketing-creation-platform/sageview-logo/

#### sageview-logo-green
URL: http://stensul.com/resource/stensul-raises-34-5-million-in-series-c-funding-to-accelerate-growth-of-its-marketing-creation-platform/sageview-logo-green/

#### sageview-logo-green-200x200
URL: http://stensul.com/resource/stensul-raises-34-5-million-in-series-c-funding-to-accelerate-growth-of-its-marketing-creation-platform/sageview-logo-green-200x200/

#### sailor-sloth
URL: http://stensul.com/sailor-sloth/

#### Sales_Enablement_Hub
URL: http://stensul.com/sales_enablement_hub/

#### salesforce docs
URL: http://stensul.com/resource/pardot-training/salesforce-docs/

#### Salesforce Marketing Cloud
URL: http://stensul.com/integrations/stensul-salesforce-integration/salesforce-marketing-cloud-2/

#### Salesforce Marketing Cloud (1)
URL: http://stensul.com/integrations/stensul-salesforce-integration/salesforce-marketing-cloud-1/

#### Salesforce Pardot
URL: http://stensul.com/integrations/stensul-salesforce-integration/salesforce-pardot/

#### Salesforce Pardot (1)
URL: http://stensul.com/integrations/stensul-salesforce-pardot-integration/salesforce-pardot-1/

#### salesforce_featured
URL: http://stensul.com/integrations/stensul-content-api/salesforce_featured/

#### salesforce-connections26_blog_1200x628
URL: http://stensul.com/blog/salesforce-connections-2026-guide/salesforce-connections26_blog_1200x628/

#### salesforce-mark
URL: http://stensul.com/integrations/stensul-content-api/salesforce-mark/

#### salesforce-marketing-cloud-logo-white
URL: http://stensul.com/salesforce-integrations/salesforce-marketing-cloud-logo-white/

#### salesforce-pardot
URL: http://stensul.com/resource/pardot-stensul-api-integration-first-for-email-creation/salesforce-pardot-2/

#### salesforce-pardot-white
URL: http://stensul.com/?attachment_id=2637

#### saml_featured
URL: http://stensul.com/integrations/stensul-content-api/saml_featured/

#### saml-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/saml-integration/

#### saml-integration-v2
URL: http://stensul.com/integrations/stensul-saml-integration/saml-integration-v2/

#### saml-logo
URL: http://stensul.com/integrations/stensul-saml-integration/saml-logo/

#### saml-mark
URL: http://stensul.com/integrations/stensul-content-api/saml-mark/

#### Sanofi_logo_horizontal
URL: http://stensul.com/?attachment_id=1300

#### sanofi-kpi1
URL: http://stensul.com/?attachment_id=5132

#### sanofi-kpi2
URL: http://stensul.com/?attachment_id=5135

#### sanofi-kpi3
URL: http://stensul.com/?attachment_id=5136

#### sanofi-landing-page-1062x598
URL: http://stensul.com/?attachment_id=5134

#### sanofi-logo-2022
URL: http://stensul.com/?attachment_id=5133

#### Sanofi-Stensul-LFCS
URL: http://stensul.com/?attachment_id=5342

#### satisfied-business-woman-answering-emails-typing-o-KQSJ7FV
URL: http://stensul.com/resource/ebook-how-to-optimize-email-creation-workflows/satisfied-business-woman-answering-emails-typing-o-kqsj7fv/

#### satisfied-business-woman-answering-emails-typing-o-KQSJ7FV (1)
URL: http://stensul.com/resource/ebook-how-to-optimize-email-creation-workflows/satisfied-business-woman-answering-emails-typing-o-kqsj7fv-1/

#### scale-high-velocity-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/scale-high-velocity-guide-1200x628/

#### scaling
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/scaling/

#### Screen Shot 2022-01-19 at 11.05.30 AM
URL: http://stensul.com/?attachment_id=2949

#### Screen Shot 2022-03-08 at 1.33.30 PM
URL: http://stensul.com/blog/how-marketing-operations-pros-can-make-email-creation-more-efficient/screen-shot-2022-03-08-at-1-33-30-pm/

#### Screen Shot 2022-03-21 at 11.04.17 AM
URL: http://stensul.com/blog/how-marketing-operations-pros-can-make-email-creation-more-efficient/screen-shot-2022-03-21-at-11-04-17-am/

#### Screen Shot 2022-04-06 at 12.05.22 PM
URL: http://stensul.com/landing-pages/hh-b2b-summit/screen-shot-2022-04-06-at-12-05-22-pm/

#### Screen Shot 2022-04-21 at 5.33.21 PM
URL: http://stensul.com/landing-pages/hh-b2b-summit/screen-shot-2022-04-21-at-5-33-21-pm/

#### Screen Shot 2022-05-13 at 7.36.25 AM
URL: http://stensul.com/?attachment_id=3756

#### Screen Shot 2022-11-08 at 10.52.13 AM
URL: http://stensul.com/blog/how-to-handle-email-personalization-efficiently/screen-shot-2022-11-08-at-10-52-13-am/

#### Screen Shot 2023-01-05 at 4.45.19 PM
URL: http://stensul.com/?attachment_id=5010

#### Screen Shot 2023-01-10 at 3.42.59 PM
URL: http://stensul.com/?attachment_id=5009

#### Screen Shot 2023-01-10 at 3.52.23 PM
URL: http://stensul.com/?attachment_id=5011

#### Screen Shot 2023-02-08 at 2.53.22 PM
URL: http://stensul.com/screen-shot-2023-02-08-at-2-53-22-pm/

#### Screen Shot 2023-02-10 at 10.25.57 AM
URL: http://stensul.com/?attachment_id=5184

#### Screen Shot 2024-03-06 at 11.23.37 AM
URL: http://stensul.com/?attachment_id=6990

#### Screen Shot 2025-09-10 at 5.34.00 PM
URL: http://stensul.com/?attachment_id=10943

#### Screen Shot 2025-09-10 at 5.34.00 PM
URL: http://stensul.com/?attachment_id=10944

#### Screen Shot 2025-09-10 at 5.34.00 PM
URL: http://stensul.com/?attachment_id=10945

#### Screen Shot 2025-09-10 at 5.34.00 PM
URL: http://stensul.com/?attachment_id=10946

#### Screen Shot 2025-10-14 at 2.05.38 PM
URL: http://stensul.com/?attachment_id=11057

#### Screen Shot 2025-10-16 at 9.58.16 AM
URL: http://stensul.com/?attachment_id=11138

#### screen to set pardot automation rules
URL: http://stensul.com/blog/pardot-automation-rules/screen-to-set-pardot-automation-rules/

#### Screenshot 2023-03-07 115255
URL: http://stensul.com/?attachment_id=5408

#### Screenshot 2023-03-09 204901
URL: http://stensul.com/?attachment_id=5439

#### Screenshot 2023-03-22 110455
URL: http://stensul.com/?attachment_id=5529

#### Screenshot 2023-03-27 081927
URL: http://stensul.com/?attachment_id=5542

#### Screenshot 2023-03-27 082047
URL: http://stensul.com/?attachment_id=5543

#### Screenshot 2023-03-31 at 8.34.40 AM
Marketing Operations Manager

#### Screenshot 2023-04-12 205152
URL: http://stensul.com/?attachment_id=5701

#### Screenshot 2023-04-26 121136
URL: http://stensul.com/?attachment_id=5792

#### Screenshot 2023-10-23 at 10.10.15 AM
URL: http://stensul.com/resource/stensul-named-a-2023-deloitte-technology-fast-500-company/screenshot-2023-10-23-at-10-10-15-am/

#### Screenshot 2023-11-13
URL: http://stensul.com/blog/how-efficient-email-creativity-unleashes-marketer-productivity/screenshot-2023-11-13/

#### Screenshot 2023-11-13 at 2.58.04 PM
URL: http://stensul.com/blog/how-efficient-email-creativity-unleashes-marketer-productivity/screenshot-2023-11-13-at-2-58-04-pm/

#### Screenshot 2023-11-13 at 3.05.04 PM
URL: http://stensul.com/blog/how-efficient-email-creativity-unleashes-marketer-productivity/screenshot-2023-11-13-at-3-05-04-pm/

#### Screenshot 2025-02-19 at 10.36.31 AM
URL: http://stensul.com/?attachment_id=8595

#### Screenshot_20230223_035737
URL: http://stensul.com/?attachment_id=5284

#### scrutiny-loop_blog_1200x628
URL: http://stensul.com/blog/ai-marketing-scrutiny-cycle-governance/scrutiny-loop_blog_1200x628/

#### search-icon
URL: http://stensul.com/search-icon/

#### Seasonal - Manufacturing
URL: http://stensul.com/?attachment_id=5709

#### Seasonal - Non Profit
URL: http://stensul.com/?attachment_id=5710

#### Seasonal - Retail
URL: http://stensul.com/?attachment_id=5711

#### Seasonal - Tech
URL: http://stensul.com/?attachment_id=5712

#### Seasonal Pardot
URL: http://stensul.com/?attachment_id=3891

#### secante-landing-page
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/secante-landing-page/

#### Section Image (1)
URL: http://stensul.com/section-image-1/

#### Section Image (1)
URL: http://stensul.com/section-image-1-2/

#### Security hero-1920x1080
URL: http://stensul.com/security/security-hero-1920x1080/

#### security-trust-hero
URL: http://stensul.com/security/security-trust-hero/

#### selligent-logo-2020-blue
URL: http://stensul.com/?attachment_id=1342

#### Sequel logo
URL: http://stensul.com/?attachment_id=5190

#### Sequel logo
URL: http://stensul.com/?attachment_id=5192

#### sequel-white-2048x1024
URL: http://stensul.com/?attachment_id=5203

#### Sequel.io-Logo---White-Purple
URL: http://stensul.com/?attachment_id=5191

#### sercante dreamforce
URL: http://stensul.com/?attachment_id=4462

#### series-c_blog-overview-page
URL: http://stensul.com/blog/every-company-will-have-a-marketing-creation-platform/series-c_blog-overview-page/

#### series-c_blog-overview-page-v2
URL: http://stensul.com/blog/every-company-will-have-a-marketing-creation-platform/series-c_blog-overview-page-v2/

#### series-c_social-li-fb-v2
URL: http://stensul.com/blog/every-company-will-have-a-marketing-creation-platform/series-c_social-li-fb-v2/

#### series-c_social-li-fb-v3
URL: http://stensul.com/blog/every-company-will-have-a-marketing-creation-platform/series-c_social-li-fb-v3/

#### series-c_social-x
URL: http://stensul.com/blog/every-company-will-have-a-marketing-creation-platform/series-c_social-x/

#### series-c_social-x-v2
URL: http://stensul.com/blog/every-company-will-have-a-marketing-creation-platform/series-c_social-x-v2/

#### series-c_social-x-v3
URL: http://stensul.com/blog/every-company-will-have-a-marketing-creation-platform/series-c_social-x-v3/

#### server_icon-citron
URL: http://stensul.com/resource/success-story-fortune-75-finds-better-way-to-create-emails/server_icon-citron/

#### settings
URL: http://stensul.com/settings/

#### settings_icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/settings_icon-citron/

#### sf-connections-info-logo-01
URL: http://stensul.com/?attachment_id=3752

#### sf-connections-info-logo-02
URL: http://stensul.com/?attachment_id=3751

#### sf-connections25_blog_1200x628
URL: http://stensul.com/blog/what-to-expect-at-salesforce-connections-2025/sf-connections25_blog_1200x628/

#### sfmc-creation-process_blog_1200x628
URL: http://stensul.com/blog/salesforce-governance-layer/sfmc-creation-process_blog_1200x628/

#### sfmc-dc
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/sfmc-dc/

#### sfmc-dynamic-content-integration
URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/sfmc-dynamic-content-integration/

#### sfmc-ecosystem_blog_1200x628
URL: http://stensul.com/blog/how-to-set-up-your-ideal-campaign-ecosystem-using-stensul-and-salesforce-marketing-cloud/sfmc-ecosystem_blog_1200x628-2/

#### sfmc-hub-featured
URL: http://stensul.com/sfmc-hub-featured/

#### sfmc-hub-hero-taller
URL: http://stensul.com/salesforce-integrations/sfmc-hub-hero-taller/

#### sfmc-integration
URL: http://stensul.com/integrations/stensul-salesforce-integration/sfmc-integration-4/

#### sfmc-lp-hero-image@2x
URL: http://stensul.com/?attachment_id=5000

#### sfmc-sends_blog_1200x628
URL: http://stensul.com/blog/salesforce-marketing-cloud-creation/sfmc-sends_blog_1200x628/

#### sfmc-tips-tricks_blog_1200x628 (1)
URL: http://stensul.com/blog/salesforce-marketing-cloud-tips-and-tricks/sfmc-tips-tricks_blog_1200x628-1/

#### sfmc-workflow-s-mark
URL: http://stensul.com/salesforce-integrations/sfmc-workflow-s-mark/

#### sfmc-workflow-s-mark-sfmc
URL: http://stensul.com/salesforce-integrations/sfmc-workflow-s-mark-sfmc/

#### sfmc-workflow-sfmc-icons
URL: http://stensul.com/salesforce-integrations/sfmc-workflow-sfmc-icons/

#### sfmc-workflow-sfmc-users
URL: http://stensul.com/salesforce-integrations/sfmc-workflow-sfmc-users/

#### SFMCN2
URL: http://stensul.com/sfmcn2/

#### shae
URL: http://stensul.com/?attachment_id=5816

#### shae-cropped
URL: http://stensul.com/?attachment_id=5811

#### shape-1-a
URL: http://stensul.com/?attachment_id=1127

#### shape-1-b
URL: http://stensul.com/shape-1-b/

#### shape-1-c
URL: http://stensul.com/?attachment_id=1129

#### shape-1-d
URL: http://stensul.com/?attachment_id=1128

#### shield
URL: http://stensul.com/shield/

#### shield_icon
URL: http://stensul.com/?attachment_id=21535

#### shield-icon-blue
URL: http://stensul.com/by-role/shield-icon-blue/

#### Shot of a group of businesspeople working together on a computer in an office.
URL: http://stensul.com/resource/stensul-supercharges-adobe-genstudio-empowering-businesses-to-scale-content-creation-velocity/shot-of-a-group-of-businesspeople-working-together-on-a-computer-in-an-office/

#### Shot of a young businesswoman looking thoughtful while working in an office.
URL: http://stensul.com/blog/how-to-handle-email-personalization-efficiently/shot-of-a-young-businesswoman-looking-thoughtful-while-working-in-an-office/

#### shot-of-atttactive-businesswoman-concentrated-in-monitor-of-laptop-computer-has-serious-focused-gaze_t20_2WjKR0
URL: http://stensul.com/blog/the-email-creation-maturity-curve-matters/shot-of-atttactive-businesswoman-concentrated-in-monitor-of-laptop-computer-has-serious-focused-gaze_t20_2wjkr0/

#### Showing Language variations
URL: http://stensul.com/?attachment_id=5125

#### Shuffle-with-MoveableInk-and-Stensul.png_WPevent
URL: http://stensul.com/?attachment_id=7323

#### Siemens_AG_logo
URL: http://stensul.com/?attachment_id=6051

#### Siemens-logo
URL: http://stensul.com/?attachment_id=4920

#### siemens-logo-grey
URL: http://stensul.com/?attachment_id=11720

#### siemens-logo-white
URL: http://stensul.com/cro-request-a-demo/siemens-logo-white/

#### siemens-logo-white
URL: http://stensul.com/cro-request-a-demo/siemens-logo-white-2/

#### siemens-logo-white
URL: http://stensul.com/workflow-audit/siemens-logo-white-3/

#### sign saying hello
URL: http://stensul.com/blog/behavioral-email-marketing/sign-saying-hello/

#### silver
URL: http://stensul.com/silver/

#### silver_1200
URL: http://stensul.com/silver_1200/

#### Simeone_colored
URL: http://stensul.com/careers/simeone_colored-2/

#### Simeone_colored
URL: http://stensul.com/careers/simeone_colored/

#### simplify-email-creation-process_blog_1200x628
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/simplify-email-creation-process_blog_1200x628/

#### simplify-internal-agency_blog_1200x629_1
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/simplify-internal-agency_blog_1200x629_1/

#### six-keys-effective-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/six-keys-effective-guide-1200x628/

#### six-sloth (1)
URL: http://stensul.com/six-sloth-1/

#### six-ways-ai-emails_blog_1200x628
URL: http://stensul.com/blog/six-ways-to-use-ai-right-now-to-create-better-marketing-emails/six-ways-ai-emails_blog_1200x628/

#### Slack
URL: http://stensul.com/integrations/stensul-salesforce-integration/slack-3/

#### slack_featured
URL: http://stensul.com/integrations/stensul-content-api/slack_featured/

#### slack-logo
URL: http://stensul.com/integrations/stensul-slack-integration/slack-logo/

#### slack-mark
URL: http://stensul.com/integrations/stensul-content-api/slack-mark/

#### Slide 16_9 - 1
URL: http://stensul.com/?attachment_id=9245

#### sloth
URL: http://stensul.com/?attachment_id=3758

#### sloth at IHAF
URL: http://stensul.com/sloth-at-ihaf/

#### Sloth Cake
URL: http://stensul.com/sloth-cake/

#### sloth card 2
URL: http://stensul.com/?attachment_id=4737

#### Sloth in Vegas
URL: http://stensul.com/sloth-in-vegas/

#### Sloth sighting 1
URL: http://stensul.com/sloth-sighting-1/

#### Sloth sighting 2
URL: http://stensul.com/sloth-sighting-2/

#### Sloth sighting 3
URL: http://stensul.com/sloth-sighting-3/

#### sloth tarot
URL: http://stensul.com/?attachment_id=4732

#### sloth-2 (1)
URL: http://stensul.com/blog/speedy-the-sloth-on-how-to-spend-a-day-in-buenos-aires/sloth-2-1/

#### sloth-2-1024x768
URL: http://stensul.com/?attachment_id=6727

#### sloth-fortune-teller@2x
URL: http://stensul.com/?attachment_id=4812

#### sloth-hero
URL: http://stensul.com/speedy/sloth-hero/

#### sloth-use-and-care-guide-v4
URL: http://stensul.com/?attachment_id=6033

#### Sloths hanging out
URL: http://stensul.com/sloths-hanging-out/

#### Small
URL: http://stensul.com/small/

#### smarter-workflows
URL: http://stensul.com/email-builder/smarter-workflows/

#### Smiling african woman freelancer working laptop while sitting in coworking and looking at camera
URL: http://stensul.com/blog/revamp-your-email-copy-with-stensuls-ai-powered-style-rewrite-tool/smiling-african-woman-freelancer-working-laptop-while-sitting-in-coworking-and-looking-at-camera/

#### snapshot
URL: http://stensul.com/landing-pages/benchmark-report/snapshot/

#### snapshot
URL: http://stensul.com/?attachment_id=2437

#### SNews
URL: http://stensul.com/snews/

#### SNews-v2
URL: http://stensul.com/snews-v2/

#### soc2-magenta
URL: http://stensul.com/about/soc2-magenta/

#### solid-star
URL: http://stensul.com/about/solid-star/

#### SOMP-report-2026-1200x628
URL: http://stensul.com/resource/martech-governance-outlook/somp-report-2026-1200x628/

#### somp-webinar-march26-_featured_1200x628_1
URL: http://stensul.com/resource/martech-governance-webinar-on-demand/somp-webinar-march26-_featured_1200x628_1/

#### spacer-hero-careers
URL: http://stensul.com/careers/spacer-hero-careers/

#### speed-background-color
URL: http://stensul.com/?attachment_id=11567

#### speed-blog
URL: http://stensul.com/blog/improving-campaign-velocity/speed-blog/

#### speed-comments
URL: http://stensul.com/?attachment_id=11568

#### speed-cta-icon
URL: http://stensul.com/?attachment_id=11671

#### speed-define
URL: http://stensul.com/workflow-audit/speed-define/

#### speed-email
URL: http://stensul.com/?attachment_id=11566

#### speed-evaluate-2
URL: http://stensul.com/workflow-audit/speed-evaluate-2/

#### speed-expose
URL: http://stensul.com/workflow-audit/speed-expose/

#### speed-font-family
URL: http://stensul.com/?attachment_id=11569

#### speed-framework_blog_1200x628
URL: http://stensul.com/blog/speed-framework/speed-framework_blog_1200x628/

#### speed-header
URL: http://stensul.com/?attachment_id=11570

#### speed-hero-image
URL: http://stensul.com/?attachment_id=11571

#### speed-icon-3dots
URL: http://stensul.com/?attachment_id=11579

#### speed-icon-adobe
URL: http://stensul.com/?attachment_id=11580

#### speed-icon-amazon
URL: http://stensul.com/?attachment_id=11581

#### speed-icon-marketo
URL: http://stensul.com/?attachment_id=11582

#### speed-icon-open-ai
URL: http://stensul.com/?attachment_id=11944

#### speed-icon-salesforce
URL: http://stensul.com/?attachment_id=11583

#### speed-icon-slack
URL: http://stensul.com/?attachment_id=11945

#### speed-icon-workfront
URL: http://stensul.com/?attachment_id=11584

#### speed-pinpoint
URL: http://stensul.com/workflow-audit/speed-pinpoint/

#### speed-review
URL: http://stensul.com/?attachment_id=11572

#### speed-scan
URL: http://stensul.com/workflow-audit/speed-scan/

#### speed-strategy_new_blog_1200x628
URL: http://stensul.com/blog/if-you-cant-launch-in-hours-youre-already-behind/speed-strategy_new_blog_1200x628/

#### speedometer-icon
URL: http://stensul.com/speedometer-icon/

#### Speedy at Adobe Summit
URL: http://stensul.com/speedy-at-adobe-summit/

#### Speedy Gets filmed
URL: http://stensul.com/speedy-gets-filmed/

#### speedy the sloth
URL: http://stensul.com/blog/how-to-make-the-most-of-your-time-at-adobe-summit-2024/speedy-the-sloth/

#### speedy-404
URL: http://stensul.com/?attachment_id=17713

#### speedy-rockstar
URL: http://stensul.com/?attachment_id=7080

#### speedy-rockstar2
URL: http://stensul.com/?attachment_id=7094

#### speedy-sloth-winking
URL: http://stensul.com/speedy/speedy-sloth-winking/

#### speedy-waving-ad-li-fb-post
URL: http://stensul.com/?attachment_id=6068

#### speedy-with-luggage
URL: http://stensul.com/speedy/speedy-with-luggage/

#### Sphere image 1
URL: http://stensul.com/landing-pages/adobe-summit-2025-sphere-ticket-registration-closed/sphere-image-1/

#### Sphere Interiors Shoot
URL: http://stensul.com/landing-pages/adobe-summit-2025-the-stensul-social-thank-you/sphere-interiors-shoot/

#### Sphere page closed
URL: http://stensul.com/landing-pages/adobe-summit-2025-sphere-ticket-registration-closed/sphere-page-closed/

#### SPIN exterior
URL: http://stensul.com/?attachment_id=5482

#### SPIN exterior 1
URL: http://stensul.com/?attachment_id=5488

#### Spin Pro
URL: http://stensul.com/?attachment_id=4305

#### SPIN-San-Francisco-Venue-161120232303
URL: http://stensul.com/?attachment_id=5481

#### SPIN-San-Francisco-Venue-161121000651
URL: http://stensul.com/?attachment_id=5575

#### SRCTE_Mardreamin_-Flag_Purple-RGB-noSercante
URL: http://stensul.com/?attachment_id=4464

#### ss_20231109_215031912_2390299
URL: http://stensul.com/blog/how-efficient-email-creativity-unleashes-marketer-productivity/ss_20231109_215031912_2390299/

#### ss-financial-services
URL: http://stensul.com/ss-financial-services/

#### ss-healthcare
URL: http://stensul.com/ss-healthcare/

#### ss-hospitality
URL: http://stensul.com/ss-hospitality/

#### ss-icon-mail
URL: http://stensul.com/ss-icon-mail/

#### ss-icon-palette
URL: http://stensul.com/ss-icon-palette/

#### ss-icon-scissors
URL: http://stensul.com/ss-icon-scissors/

#### ss-non-profit
URL: http://stensul.com/ss-non-profit/

#### ss-real-estate
URL: http://stensul.com/ss-real-estate/

#### ss-saas
URL: http://stensul.com/ss-saas/

#### ss-sports
URL: http://stensul.com/ss-sports/

#### ss-tech-manufacturing
URL: http://stensul.com/ss-tech-manufacturing/

#### star-01
URL: http://stensul.com/star-01/

#### star-icon
URL: http://stensul.com/about/star-icon/

#### Start up of enterprise, women leader the new company self confident
URL: http://stensul.com/?attachment_id=2848

#### stat-19-increase-leads-blog
URL: http://stensul.com/blog/how-financial-services-companies-can-get-a-better-return-from-their-email-marketing-investment/stat-19-increase-leads-blog/

#### stat-36-more-blog
URL: http://stensul.com/blog/marketing-operations-unblocked-content-supply-chain/stat-36-more-blog/

#### stat-50-decrease-email-creation-blog
URL: http://stensul.com/blog/learnings-adobe-summit-2025/stat-50-decrease-email-creation-blog/

#### stats-el-pais-blog
URL: http://stensul.com/blog/el-pais-improve-newsletter-creation/stats-el-pais-blog/

#### Stensul & Bank of America POV
URL: http://stensul.com/?attachment_id=3123

#### Stensul & Bank of America POV
URL: http://stensul.com/?attachment_id=2899

#### Stensul & BNY Mellon POV
URL: http://stensul.com/?attachment_id=3122

#### Stensul & BNY Mellon POV
URL: http://stensul.com/?attachment_id=2900

#### Stensul & Citi POV (2)
URL: http://stensul.com/?attachment_id=2898

#### Stensul & Eli Lilly POV
URL: http://stensul.com/landing-pages/eli-lilly/stensul-eli-lilly-pov-1/

#### Stensul & Eli Lilly POV
URL: http://stensul.com/?attachment_id=2897

#### Stensul & Walgreens POV (1)
URL: http://stensul.com/?attachment_id=3166

#### Stensul AI One Sheeter
URL: http://stensul.com/?attachment_id=17798

#### Stensul AI Terms of use 03062023
URL: http://stensul.com/?attachment_id=5405

#### stensul blog - phase 3
URL: http://stensul.com/blog/email-creation-maturity-model-phase-2-defined/stensul-blog-phase-3/

#### stensul card
URL: http://stensul.com/?attachment_id=4738

#### Stensul Dogs with Sloths
URL: http://stensul.com/?attachment_id=3020

#### Stensul Email Generator
URL: http://stensul.com/ai/stensul-email-generator/

#### Stensul Email Generator
URL: http://stensul.com/ai/ai_hero_final3/

#### Stensul II (2)
URL: http://stensul.com/?attachment_id=7343

#### Stensul Light Background
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/stensul-light-background/

#### Stensul logo white_S_on_white-01-01
URL: http://stensul.com/?attachment_id=3720

#### stensul maravai
URL: http://stensul.com/resource/success-story-maravai-lifesciences-and-stensul-scaling-email-efficiently/stensul-maravai/

#### Stensul MCP
URL: http://stensul.com/?attachment_id=21124

#### Stensul Sloth
URL: http://stensul.com/?attachment_id=7068

#### stensul sloth has his picture taken
URL: http://stensul.com/?attachment_id=3759

#### Stensul sloth meets a sloth tattoo
URL: http://stensul.com/img_0200/

#### Stensul Space Cadet
URL: http://stensul.com/blog/two-amazingly-easy-ways-to-simplify-and-speed-email-creation/stensul-space-cadet/

#### Stensul Workflow B2C
URL: http://stensul.com/stensul_workflow_b2c_figma/

#### Stensul Xylem
URL: http://stensul.com/resource/guardrails-to-growth-how-xylem-built-confidence-into-every-campaign/nurture-s3-xylem-1/

#### Stensul_10-Costly-Mistakes-eBook
URL: http://stensul.com/?attachment_id=5366

#### Stensul_1Sheeter_Overview
URL: http://stensul.com/?attachment_id=17806

#### Stensul_2022-04-20-The-Email-Creation-Team-Playbook
URL: http://stensul.com/?attachment_id=5324

#### Stensul_2022-05-25_How_an_Email_Creation_Platform_makes_a_MAP_ESP_migration_easier_faster_and_less_costly
URL: http://stensul.com/?attachment_id=5321

#### Stensul_8_challenges_design_to_code_eBook
URL: http://stensul.com/?attachment_id=5362

#### Stensul_9_Steps_to_Creating_Emails
URL: http://stensul.com/?attachment_id=5364

#### Stensul_AI_Content_Risk_B2B_Report
URL: http://stensul.com/?attachment_id=20053

#### Stensul_AI_Content_Risk_B2C_Report
URL: http://stensul.com/?attachment_id=20051

#### Stensul_AI_Content_Risk_B2C_Report-3
URL: http://stensul.com/?attachment_id=20084

#### Stensul_AJO_Blog_image - V2 (1)
URL: http://stensul.com/blog/announcing-stensul-integration-for-adobe-journey-optimizer/stensul_ajo_blog_image-v2-1/

#### stensul_eBook-6_keys_to_an_effective_email_brief
URL: http://stensul.com/?attachment_id=5020

#### Stensul_Email_Team_Leadership_eBook
URL: http://stensul.com/?attachment_id=5334

#### Stensul_Growth_Lounge_meeting_request_Linkedin_Social_Media_Post_image_1080x1080 - 1
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#### Stensul_Growth_Lounge_meeting_request_LP_image_1024x680 - 1
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#### Stensul_Growth_Lounge_meeting_request_LP_image_1024x680 - 2
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#### Stensul_Growth_Lounge_Party_in_the_clouds_image_640x377 - ALT
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#### STENSUL_Info-Sheet-Content-Supply-Chain-Adobe
URL: http://stensul.com/?attachment_id=8867

#### Stensul_Longform_Case_Study_American-Bankers-Association
URL: http://stensul.com/?attachment_id=5352

#### Stensul_Longform_Case_Study_Grand-Canyon-Education
URL: http://stensul.com/?attachment_id=5354

#### Stensul_Longform_Case_Study_Large_Finance_Company
URL: http://stensul.com/?attachment_id=5349

#### Stensul_Sloth_Assembly
URL: http://stensul.com/stensul_sloth_assembly/

#### Stensul_SPEED_Framework
URL: http://stensul.com/?attachment_id=9742

#### Stensul_SPEED_Framework_2026
URL: http://stensul.com/?attachment_id=18064

#### Stensul_Unbranded_Real_Estate_Development_Co_LFCS
URL: http://stensul.com/?attachment_id=5356

#### Stensul_Workflow_B2B
URL: http://stensul.com/stensul_workflow_b2b/

#### Stensul_Workflow_B2C
URL: http://stensul.com/stensul_workflow_b2c/

#### Stensul_Worry-free_email_creation_in_the_field
URL: http://stensul.com/?attachment_id=5333

#### Stensul-360-integrations-Aug24
URL: http://stensul.com/blog/how-stensuls-integrations-streamline-the-content-supply-chain/stensul-360-integrations-aug24-2/

#### Stensul-360-integrations-Aug24
URL: http://stensul.com/?attachment_id=8073

#### stensul-5-phases-of-email-creation-maturity-ebook
URL: http://stensul.com/?attachment_id=5325

#### stensul-about-featured
URL: http://stensul.com/security/stensul-about-featured/

#### stensul-ai-featured
URL: http://stensul.com/2026-home/stensul-ai-featured/

#### stensul-ajo-blog
URL: http://stensul.com/blog/marketing-operations-unblocked-content-supply-chain/stensul-ajo-blog/

#### stensul-blog-featured
URL: http://stensul.com/stensul-blog-featured/

#### stensul-cab-logos_Venetian Red
URL: http://stensul.com/?attachment_id=4567

#### stensul-customer-success-featured
URL: http://stensul.com/2026-home/stensul-customer-success-featured/

#### Stensul-dark icon
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#### stensul-demo-page_new
URL: http://stensul.com/?attachment_id=2335

#### stensul-demo-page3
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#### stensul-ebook-intro-to-email-creation-platforms (1)
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#### stensul-email-builder-featured
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#### stensul-email-toolkit-featured
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#### stensul-favicon
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#### stensul-forrester-webinar-replay-lp
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#### stensul-guides-featured
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#### stensul-holiday-tasting-landing-page-image-right
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#### stensul-how-to-scale-a-high-velocity-email-operation-ebook-com
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#### stensul-hp-featured
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#### stensul-icon-integration
URL: http://stensul.com/adobe-integrations/stensul-icon-integration/

#### stensul-icon-integration-citron
URL: http://stensul.com/adobe-integrations/stensul-icon-integration-citron/

#### STENSUL-Info-Sheet-Adobe-Campaign
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#### STENSUL-Info-Sheet-Adobe-Campaign
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#### STENSUL-Info-Sheet-Adobe-Experience Manager
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#### STENSUL-Info-Sheet-Adobe-Workfront
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#### STENSUL-Info-Sheet-Adobe-Workfront (1)
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#### STENSUL-Info-Sheet-AdobeGenStudio
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#### STENSUL-Info-Sheet-AdobeGenStudio
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#### STENSUL-Info-Sheet-AJO
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#### STENSUL-Info-Sheet-Marketo
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#### STENSUL-Info-Sheet-Marketo
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#### STENSUL-Info-Sheet-Marketo
URL: http://stensul.com/?attachment_id=8866

#### stensul-integrations-featured
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#### stensul-integrations-supercharge_blog_1200x628
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#### STENSUL-Landing-Pages
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#### stensul-logo
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#### stensul-logo-fimg
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#### stensul-logo-fimg_2048x1024
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#### stensul-logo-fimg_2048x1024
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#### stensul-logo-reversed-ko
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#### stensul-logo-reversed-ko
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#### stensul-logo-white
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#### stensul-logo-white
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#### stensul-logo-yoast
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#### Stensul-Logomark-Black-RGB
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#### Stensul-Logomark-Citron-RGB
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#### Stensul-Logomark-White-RGB
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#### Stensul-Logotype-Black-RGB
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#### Stensul-Logotype-White-RGB
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#### stensul-lp-builder-featured
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#### Stensul-MCP-Claude
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#### stensul-movable-ink-blog
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#### stensul-movableink_blog_1200x628
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#### stensul-narrative-dashboard
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#### stensul-oracle-cloudworld-lp-thank-you-image
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#### stensul-oracle-cloudworld-lp-thank-you-image (1)
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#### Stensul-Overview_SFMC_-52-25
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#### Stensul-red icon
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#### Stensul-Report
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#### stensul-seminars-logo_for light bkgd
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#### stensul-sercante-dreamforce-email2
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#### Stensul-Sercante-webinar_2024_replay_email-header
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#### stensul-speedy-featured
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#### Stensul-Stensul-company-group-photo
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#### stensul-success-stories-featured
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#### stensul-summit-logos_For dk bkgd
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#### stensul-summit-logos_For dk bkgd
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#### stensul-summit-logos_For dk bkgd-social
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#### stensul-summit-logos_For light bkgd
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#### stensul-summit-logos_For light bkgd
URL: http://stensul.com/stensul-summit-logos_for-light-bkgd-2/

#### stensul-summit-logos_for light bkgd-liberty
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#### stensul-summit-logos_light-bkgd-social
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#### stensul-the-email-creation-handbook-for-mops-pros
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#### stensul-user-gems-email (1)
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#### stensul-webinars-featured
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#### stensul-workflow-audit-featured
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#### stensul-workfront-blog
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#### stensul-zoominfo-on24-lockup-for-light-bkgd
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#### Stensul. The platform for collaborative email creation_468x60
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#### stensulman-ad-062922_Stensulman1
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#### stensulman-ad-062922_Stensulman2
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#### stensulslackandteams-600_ME0Q1yj
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#### StensulValueAssessment_pre-work_one_pager
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#### story_11
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#### story_12
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#### strategic-focus-ebook-landing-page-1062x598
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#### strategic-focus-ebook-resource-page-image-only-1920x1920@2x
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#### strategic-focus-guide-1200x628
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#### strategy2
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/strategy2-2/

#### strategy2
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/strategy2/

#### strategy2 copy
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/strategy2-copy/

#### Streamline-with-integrations_Blog_1200x629
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#### streamlined-workflow-blog
URL: http://stensul.com/blog/marketing-tech-stack-problems/streamlined-workflow-blog/

#### Strip Sign of Las Vegas
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#### style-variations-v2
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#### subject-line-generator-resource page image 1920x1920@2x
URL: http://stensul.com/resource/stensul-expands-its-ai-powered-email-toolkit/subject-line-generator-resource-page-image-1920x19202x/

#### success-start
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#### Successful business team standing around computer for presentati
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#### summer-sensation-gimlet-lp@2x
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#### summit-open-social
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#### summit-open-social
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#### Synapse-Variable
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#### Synapse-VariableItalic
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#### Tale 1 panel 1
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#### Tale 1 panel 2
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#### Tale 1 scream
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#### Tale screaming mockup
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#### tale-8-comic-book-v3_Cover
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URL: http://stensul.com/tale-8-comic-book-v3_panel-3/

#### tale-8-comic-book-v3_Panel 4
URL: http://stensul.com/tale-8-comic-book-v3_panel-4/

#### tale-8-comic-book-v3_Panel 5
URL: http://stensul.com/tale-8-comic-book-v3_panel-5/

#### tale-8-comic-book-v3_Panel 6
URL: http://stensul.com/tale-8-comic-book-v3_panel-6/

#### tale-8-comic-book-v3_Panel 7
URL: http://stensul.com/tale-8-comic-book-v3_panel-7/

#### tale-8-comic-book-v3_Panel 8
URL: http://stensul.com/tale-8-comic-book-v3_panel-8/

#### tale-8-email-header
URL: http://stensul.com/?attachment_id=4630

#### tale-8-email-v3
URL: http://stensul.com/?attachment_id=4645

#### tale2-tw-1200x675@2x
URL: http://stensul.com/tale2-tw-1200x6752x/

#### tale6_fb-li-v2@2x
URL: http://stensul.com/?attachment_id=4409

#### tales-1&2-preview-comic-book_6.625x10.25_final_Tale 1 Panel 1
URL: http://stensul.com/tales-12-preview-comic-book_6-625x10-25_final_tale-1-panel-1/

#### tales-1&2-preview-comic-book_6.625x10.25_final_Tale 1 Panel 2
URL: http://stensul.com/tales-12-preview-comic-book_6-625x10-25_final_tale-1-panel-2/

#### tales-1&2-preview-comic-book_6.625x10.25_final_Tale 1 Panel 3
URL: http://stensul.com/tales-12-preview-comic-book_6-625x10-25_final_tale-1-panel-3/

#### tales-1&2-preview-comic-book_6.625x10.25_final_Tale 1 Panel 4
URL: http://stensul.com/tales-12-preview-comic-book_6-625x10-25_final_tale-1-panel-4/

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Back
URL: http://stensul.com/?attachment_id=3826

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Cover
URL: http://stensul.com/?attachment_id=3835

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Credits page
URL: http://stensul.com/?attachment_id=3827

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Panel 1
URL: http://stensul.com/?attachment_id=3836

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Panel 2
URL: http://stensul.com/?attachment_id=3837

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Panel 3
URL: http://stensul.com/?attachment_id=3838

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Panel 4
URL: http://stensul.com/?attachment_id=3839

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Panel 5
URL: http://stensul.com/?attachment_id=3840

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Panel 6
URL: http://stensul.com/?attachment_id=3841

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Tale 1 Cover
URL: http://stensul.com/?attachment_id=3828

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Tale 1 Panel 1
URL: http://stensul.com/?attachment_id=3829

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Tale 1 Panel 2
URL: http://stensul.com/?attachment_id=3831

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Tale 1 Panel 3
URL: http://stensul.com/?attachment_id=3832

#### tales-1&2-preview-comic-book_6.625x10.25_v2_Tale 1 Panel 4
URL: http://stensul.com/?attachment_id=3833

#### tales-2_Panel 1
URL: http://stensul.com/tales-2_panel-1/

#### tales-lp-ad1-820x90
URL: http://stensul.com/?attachment_id=3955

#### tales-lp-ad2-728x90
URL: http://stensul.com/?attachment_id=3954

#### tales-lp-ad2-820x90
URL: http://stensul.com/?attachment_id=3956

#### tales-lp-header1
URL: http://stensul.com/?attachment_id=3920

#### tales-lp-header1
URL: http://stensul.com/?attachment_id=3927

#### tales-mobile-header
URL: http://stensul.com/?attachment_id=3924

#### tales2_fb_1200x628@2x
URL: http://stensul.com/tales2_fb_1200x6282x/

#### tales4-email-header-640x360@2x
URL: http://stensul.com/tales4-email-header-640x3602x/

#### tales5-email-header-640x360
URL: http://stensul.com/tales5-email-header-640x360/

#### talk-to-cfo-guide-1200x628 (1)
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/talk-to-cfo-guide-1200x628-1/

#### talon-one-logo
URL: http://stensul.com/?attachment_id=4303

#### talon-one-white-bkgd (1)
URL: http://stensul.com/?attachment_id=4326

#### Tanya Dua, Editor, LinkedIn Tech Stack
URL: http://stensul.com/blog/linkedin-tech-stack-startup-spotlight/tanya-dua/

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#### tarokkina_free21.jpg
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#### Tarot Maddy
URL: http://stensul.com/?attachment_id=4729

#### tarot-cards-03
URL: http://stensul.com/?attachment_id=4814

#### tarot-cards-04
URL: http://stensul.com/?attachment_id=4813

#### taste-and-toast-email2
URL: http://stensul.com/?attachment_id=6842

#### TC_FDA_EU_blog_1200x628
URL: http://stensul.com/blog/ftc-fda-sec-ai-regulations/tc_fda_eu_blog_1200x628/

#### team
URL: http://stensul.com/?attachment_id=5766

#### Team
URL: http://stensul.com/stensul-pricing-request/team-3/

#### team
URL: http://stensul.com/blog/inefficient-email-creation-process-is-holding-your-internal-agency-back/team-2/

#### team meeting email marketing
URL: http://stensul.com/blog/what-is-an-esp/team-meeting-email-marketing/

#### Team of freelance workers talking while working on touchpad at casual office.
URL: http://stensul.com/blog/why-you-need-a-marketing-creation-platform/team-of-freelance-workers-talking-while-working-on-touchpad-at-casual-office/

#### Team_Icon
URL: http://stensul.com/about/team_icon/

#### Team_Icon2
URL: http://stensul.com/careers/team_icon2/

#### Team_Icon2
URL: http://stensul.com/careers/team_icon2-2/

#### team-icon
URL: http://stensul.com/stensul-pricing-request/team-icon/

#### team-leadership-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/team-leadership-guide-1200x628/

#### team-playbook-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/team-playbook-guide-1200x628/

#### team-playbook-landing-page-1062x598
URL: http://stensul.com/landing-pages/the-email-creation-team-playbook/team-playbook-landing-page-1062x598/

#### team-playbook-resource-1920x1920
URL: http://stensul.com/resource/email-creation-team-playbook/team-playbook-resource-1920x1920/

#### team-playbook-resource-image-only-1920x1920
URL: http://stensul.com/resource/email-creation-team-playbook/team-playbook-resource-image-only-1920x1920/

#### team-playbook-resource-image-only-1920x1920v3
URL: http://stensul.com/?attachment_id=3643

#### team-player
URL: http://stensul.com/careers/team-player/

#### Team2
URL: http://stensul.com/stensul-pricing-request/team2/

#### Teams
URL: http://stensul.com/integrations/stensul-salesforce-integration/teams-3/

#### tech-500-magenta
URL: http://stensul.com/about/tech-500-magenta/

#### tech-stack-challenges_blog
URL: http://stensul.com/blog/marketing-tech-stack-problems/tech-stack-challenges_blog/

#### tech-success_1200x628
URL: http://stensul.com/resource/success-story-the-mardreamin-team-finds-stensul-passes-its-real-world-marketing-creation-test-in-flying-colors/tech-success_1200x628-2/

#### techchrunch
URL: http://stensul.com/blog/stensul-draws-on-new-capital-to-boost-marketing-creation-features/techchrunch/

#### Temp Hero
URL: http://stensul.com/?attachment_id=5533

#### templates-lp-header
URL: http://stensul.com/?attachment_id=3875

#### templates-lp-header-cropped
URL: http://stensul.com/?attachment_id=3877

#### templates-lp-header3
URL: http://stensul.com/?attachment_id=4355

#### templates-lp-header3-pardot
URL: http://stensul.com/?attachment_id=4880

#### ten-costly-mistakes-guide-1200x628
URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/ten-costly-mistakes-guide-1200x628/

#### ten-keys-creation-guide-1200x628
URL: http://stensul.com/resource/the-mops-guide-to-efficient-email-personalization/ten-keys-creation-guide-1200x628/

#### TexasStateCapitol-2010-01
URL: http://stensul.com/blog/fun-facts-about-austin-that-you-should-know-while-attending-forrester-b2b-summit-2024/texasstatecapitol-2010-01/

#### Thank You - Highly Regulated
URL: http://stensul.com/?attachment_id=4084

#### Thank You - Retail
URL: http://stensul.com/?attachment_id=4340

#### Thank You - Retail
URL: http://stensul.com/?attachment_id=4085

#### Thank You Pardot
URL: http://stensul.com/?attachment_id=3889

#### The agile enterprise's guide to email effiency
URL: http://stensul.com/?attachment_id=7853

#### The MarTech Governance Outlook
URL: http://stensul.com/?attachment_id=19094

#### The MarTech Governance Outlook (1)
URL: http://stensul.com/?attachment_id=19084

#### The Phoenician
URL: http://stensul.com/?attachment_id=6882

#### The-economics-of-email-creation-Stensul-ebook
URL: http://stensul.com/?attachment_id=6358

#### The-MarTech-Governance-Outlook-re-export
URL: http://stensul.com/?attachment_id=19091

#### They Always Find The Time To Strategize
URL: http://stensul.com/blog/how-you-can-climb-the-mops-professional-strategic-value-ladder/they-always-find-the-time-to-strategize/

#### Think Summit
URL: http://stensul.com/?attachment_id=7011

#### think-summit
URL: http://stensul.com/?attachment_id=7214

#### think-summit-email1-header
URL: http://stensul.com/?attachment_id=7234

#### think-summit-email3-header
URL: http://stensul.com/?attachment_id=7237

#### think-summit-email3-secondary
URL: http://stensul.com/?attachment_id=7236

#### think-summit-lp-header-image
URL: http://stensul.com/?attachment_id=7244

#### Thomson_Reuters_logo
URL: http://stensul.com/?attachment_id=8064

#### thomson-reuters-logo-grey
URL: http://stensul.com/?attachment_id=11721

#### thomson-reuters-logo-white
URL: http://stensul.com/workflow-audit/thomson-reuters-logo-white/

#### thomsonreuters
URL: http://stensul.com/?attachment_id=6060

#### Thoughtful young businessman looking at computer in the office
URL: http://stensul.com/blog/how-to-handle-email-personalization-efficiently/thoughtful-young-businessman-looking-at-computer-in-the-office/

#### three in ABA
URL: http://stensul.com/blog/aba-sees-big-dividends-from-stensul-as-it-goes-through-a-map-migration/three-in-aba/

#### Three-Dots-and-a-Dash_Melissa-Hom_Three_Dots_Interior_credit_Melissa_Hom
URL: http://stensul.com/?attachment_id=7181

#### time-saving
URL: http://stensul.com/?attachment_id=2282

#### timeline-bottleneck
URL: http://stensul.com/about/timeline-bottleneck/

#### timeline-breakthrough
URL: http://stensul.com/about/timeline-breakthrough/

#### timeline-evolution
URL: http://stensul.com/about/timeline-evolution/

#### timeline-future
URL: http://stensul.com/about/timeline-future/

#### timeline-platform
URL: http://stensul.com/about/timeline-platform/

#### tint-oracle-cloudworld
URL: http://stensul.com/?attachment_id=5763

#### TMT-fast500-2022-logo-header-black
URL: http://stensul.com/blog/stensul-named-to-2022-deloitte-technology-fast-500-list-of-fastest-growing-north-american-companies/tmt-fast500-2022-logo-header-black/

#### together-better-emails-faster_blog_1200x629_1
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/together-better-emails-faster_blog_1200x629_1/

#### toh-logo-red-black-01
URL: http://stensul.com/?attachment_id=3825

#### tools-icon
URL: http://stensul.com/tools-icon/

#### trailhead
URL: http://stensul.com/resource/pardot-training/trailhead/

#### transform-error-free
URL: http://stensul.com/email-builder/transform-error-free/

#### transform-in-the-loop
URL: http://stensul.com/email-builder/transform-in-the-loop-2/

#### transform-personalize
URL: http://stensul.com/email-builder/transform-personalize/

#### trend-down
URL: http://stensul.com/?attachment_id=8096

#### Trigger (2)-Manufacturing
URL: http://stensul.com/?attachment_id=4132

#### Trigger (2)-Non-Profit
URL: http://stensul.com/?attachment_id=4342

#### Trigger (2)-Non-Profit (1)
URL: http://stensul.com/?attachment_id=4133

#### Trigger (2)-Retail
URL: http://stensul.com/?attachment_id=4134

#### Trigger (2)-Technology
URL: http://stensul.com/?attachment_id=4135

#### Trigger (2)-Technology
URL: http://stensul.com/?attachment_id=4410

#### Trigger (3) - Highly Reg
URL: http://stensul.com/?attachment_id=4223

#### Trigger (3) - Manufacturing
URL: http://stensul.com/?attachment_id=6508

#### Trigger (3) - Non Profit (1)
URL: http://stensul.com/?attachment_id=4136

#### Trigger (3) - Retail
URL: http://stensul.com/?attachment_id=4137

#### Trigger (3) - Retail
URL: http://stensul.com/?attachment_id=4341

#### Trigger {1} - High Reg
URL: http://stensul.com/?attachment_id=4138

#### Trigger {1} - Manufacturing (1)
URL: http://stensul.com/?attachment_id=6499

#### Trigger {1} - Non Profit (1)
URL: http://stensul.com/?attachment_id=6502

#### Trigger {1} - Retail
URL: http://stensul.com/?attachment_id=6493

#### Trigger {1} - Technology
URL: http://stensul.com/?attachment_id=6496

#### Trigger 2 - Highly Regulated
URL: http://stensul.com/?attachment_id=6505

#### trivia-email-image1
URL: http://stensul.com/?attachment_id=6807

#### trust-security-featured
URL: http://stensul.com/security/trust-security-featured/

#### two businessmen outdoor using technology
URL: http://stensul.com/blog/how-to-convince-your-cfo-of-the-value-of-efficient-email-creation/two-businessmen-outdoor-using-technology/

#### typical lead scoring system
URL: http://stensul.com/blog/lead-scoring-software/typical-lead-scoring-system/

#### UberEats_Final
URL: http://stensul.com/?attachment_id=7992

#### unbranded-pharmacy-lp-hero
URL: http://stensul.com/resource/success-story-leading-drugstore-cured-email-creation-woes-with-change-management/unbranded-pharmacy-lp-hero/

#### UncoveringHiddenWaste
URL: http://stensul.com/?attachment_id=11069

#### unlock-campaign-velocity-leaders_blog_1200x628
URL: http://stensul.com/blog/campaign-velocity-a-guide-for-cmos-and-digital-leaders/unlock-campaign-velocity-leaders_blog_1200x628/

#### unlock-campaign-velocity-leaders_blog_1200x628
URL: http://stensul.com/blog/campaign-velocity-a-guide-for-cmos-and-digital-leaders/unlock-campaign-velocity-leaders_blog_1200x628-2/

#### Unlocked_Designers
URL: http://stensul.com/blog/designers-unblocked-content-supply-chain/unlocked_designers/

#### Unlocked_Marketers
URL: http://stensul.com/blog/email-marketers-unblocked-content-supply-chain/unlocked_marketers/

#### Unlocked_MOPs
URL: http://stensul.com/blog/marketing-operations-unblocked-content-supply-chain/unlocked_mops/

#### unsubscribe
URL: http://stensul.com/blog/introducing-stensul-scripted-dynamic-content-authoring-for-adobe/unsubscribe/

#### Untitled presentation (1)
URL: http://stensul.com/blog/how-to-create-high-quality-emails-efficiently/untitled-presentation-1/

#### us-fast-500-north-america-p--520x520
URL: http://stensul.com/blog/stensul-named-a-fastest-growing-company-in-north-america-on-the-2021-deloitte-technology-fast-500/us-fast-500-north-america-p-520x520/

#### US-Foods-Logo
URL: http://stensul.com/us-foods-logo/

#### use-case-event-featured
URL: http://stensul.com/use-case-event-featured/

#### use-case-nurture-featured
URL: http://stensul.com/?attachment_id=7768

#### use-case-nurture-featured
URL: http://stensul.com/?attachment_id=7896

#### use-case-product-launch-featured
URL: http://stensul.com/use-case-product-launch-featured/

#### user browsing the internet for email
URL: http://stensul.com/blog/behavioral-email-marketing/user-browsing-the-internet-for-email/

#### user-api_integration_featured
URL: http://stensul.com/integrations/stensul-content-api/user-api_integration_featured/

#### user-api-diagram
URL: http://stensul.com/integrations/stensul-user-api/user-api-diagram/

#### user-api-mark-final
URL: http://stensul.com/integrations/stensul-user-api/user-api-mark-final/

#### user-circle
URL: http://stensul.com/adobe-integrations/user-circle/

#### user-circle_icon
URL: http://stensul.com/about/user-circle_icon/

#### users-02
URL: http://stensul.com/users-02-2/

#### users-02
URL: http://stensul.com/integrations/stensul-user-api/users-02/

#### users-02-blue
URL: http://stensul.com/?attachment_id=7906

#### users-check
URL: http://stensul.com/users-check/

#### users-check_icon-citron
URL: http://stensul.com/integrations/stensul-content-api/users-check_icon-citron/

#### users-check_icon-citron
URL: http://stensul.com/blog/collaborate-how-to-bring-marketing-teams-together-to-create-better-emails-faster/users-check_icon-citron-2/

#### users-plus
URL: http://stensul.com/users-plus/

#### value-governance-led-workflow_blog_1200x628
URL: http://stensul.com/blog/unlock-strategic-value-with-a-governance-led-workflow/value-governance-led-workflow_blog_1200x628/

#### value-governance-led-workflow_blog_1200x628
URL: http://stensul.com/blog/unlock-strategic-value-with-a-governance-led-workflow/value-governance-led-workflow_blog_1200x628-2/

#### Veeva_featured
URL: http://stensul.com/integrations/veeva/veeva_featured/

#### veeva-icon
URL: http://stensul.com/integrations/veeva/veeva-icon/

#### veeva-integration
URL: http://stensul.com/integrations/veeva/veeva-integration/

#### veeva-integration2
URL: http://stensul.com/integrations/veeva/veeva-integration2/

#### veeva-integrationx2
URL: http://stensul.com/integrations/veeva/veeva-integrationx2/

#### veeva-logomark
URL: http://stensul.com/integrations/veeva/veeva-logomark/

#### Venetian-1
URL: http://stensul.com/blog/how-to-make-the-most-of-your-time-at-adobe-summit-2024/venetian-1/

#### Venture Capital Backed
URL: http://stensul.com/venture-capital-backed/

#### verizon-media-logo
URL: http://stensul.com/?attachment_id=215

#### videomockup
URL: http://stensul.com/videomockup/

#### Vimeo-Email-Modular-Design_v2
URL: http://stensul.com/blog/email-modules/vimeo-email-modular-design_v2/

#### virtual-beer-landing-page-1062x598@2x
URL: http://stensul.com/landing-pages/virtual-beer-event-registration-linkedin-microsoft/virtual-beer-landing-page-1062x5982x/

#### virtual-beer-landing-page-1062x598@2x
URL: http://stensul.com/?attachment_id=3051

#### WA_Seattle-Tacoma_VS_VisitSeattle_aerial_NeedleCity_CreditNickHall_2000px
URL: http://stensul.com/events/wa_seattle-tacoma_vs_visitseattle_aerial_needlecity_creditnickhall_2000px/

#### wa-shapes-organized
URL: http://stensul.com/workflow-audit/wa-shapes-organized/

#### wa-shapes-scattered
URL: http://stensul.com/workflow-audit/wa-shapes-scattered/

#### Walmart
URL: http://stensul.com/walmart/

#### weave-communications-logo-vector
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/weave-communications-logo-vector/

#### weave-communications-logo-vector2
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/weave-communications-logo-vector2/

#### weave-kpi2
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/weave-kpi2/

#### weave-kpi3
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/weave-kpi3/

#### weave-logo
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/weave-logo/

#### weave-lp-header
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/weave-lp-header/

#### Weave-Stensul-LFCS
URL: http://stensul.com/?attachment_id=6157

#### weave-success_1200x628
URL: http://stensul.com/resource/success-story-weave-changed-email-creation-to-change-email-performance/weave-success_1200x628/

#### webdam
URL: http://stensul.com/integrations/webdam-and-workfront-dam/webdam/

#### webdam_featured
URL: http://stensul.com/integrations/stensul-content-api/webdam_featured/

#### webdam-logo
URL: http://stensul.com/integrations/stensul-content-api/webdam-logo/

#### webdam-workfront-integration
URL: http://stensul.com/integrations/webdam-and-workfront-dam/webdam-workfront-integration/

#### Webinar Adobe Customer Fireside Chat - Library Thumbnail - 1200x627
URL: http://stensul.com/resource/from-batch-blast-to-personalized-journeys-with-adobe-stensul-and-world-vision/webinar-adobe-customer-fireside-chat-library-thumbnail-1200x627/

#### Webinar_1
URL: http://stensul.com/resource/chaos-to-velocity-how-becu-accelerated-campaign-creation-with-stensul/webinar_1/

#### Webinar_10
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_10/

#### Webinar_11
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_11/

#### Webinar_12
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_12/

#### Webinar_13
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_13/

#### Webinar_15
URL: http://stensul.com/resource/guardrails-to-growth-how-xylem-built-confidence-into-every-campaign/webinar_15/

#### Webinar_2
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_2/

#### Webinar_2-rhxl0qqr5w67puv8fxukyo49gulno3ed8rxlgcfuko
URL: http://stensul.com/resource/webinar-what-you-missed-at-salesforce-connections-2026/webinar_2-rhxl0qqr5w67puv8fxukyo49gulno3ed8rxlgcfuko/

#### Webinar_3
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_3/

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URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_4/

#### Webinar_4-rhxl0qqr5w67puv8fxukyo49gulno3ed8rxlgcfuko (1)
URL: http://stensul.com/resource/what-you-missed-at-adobe-summit-webinar-on-demand/webinar_4-rhxl0qqr5w67puv8fxukyo49gulno3ed8rxlgcfuko-1/

#### Webinar_5
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_5/

#### Webinar_5-rhxl0qqr5w67puv8fxukyo49gulno3ed8rxlgcfuko
URL: http://stensul.com/resource/the-intelligent-operating-model-for-marketers-webinar/webinar_5-rhxl0qqr5w67puv8fxukyo49gulno3ed8rxlgcfuko/

#### Webinar_6
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_6/

#### Webinar_7
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_7/

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URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_8/

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URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/webinar_9/

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URL: http://stensul.com/blog/watch-future-proof-your-email-marketing-operations-webinar-recap/webinar-future-proof_blog_1200x628/

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URL: http://stensul.com/welcome-marketo/

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URL: http://stensul.com/resource/email-governance-enterprise-marketing/what-is-governance-enterprise_blog_1200x628/

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URL: http://stensul.com/cro-request-a-demo/white-blackrock_wordmark/

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URL: http://stensul.com/whole_foods_market/

#### Why the email tech stack is your #1 optimization opportunity this year
URL: http://stensul.com/resource/why-the-email-creation-process-is-your-1-optimization-opportunity-this-year/martech-guide-1200x628-2/

#### Why the email tech stack is your #1 optimization opportunity this year
URL: http://stensul.com/?attachment_id=7799

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URL: http://stensul.com/stensul-pricing-request/why-enterprises-collaborate/

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URL: http://stensul.com/email-builder/why-shapes-control/

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URL: http://stensul.com/email-builder/why-shapes-cycles/

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URL: http://stensul.com/email-builder/why-shapes-dependencies/

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URL: http://stensul.com/email-builder/why-shapes-workflow/

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URL: http://stensul.com/landing-pages/stensul-financial-services/woodruff-sawyer/

#### work-conversation-writing-discussion-paper-pen-in-conversation-selling-woman-three-people-explaining_t20_09ZZ8v
URL: http://stensul.com/blog/email-marketing-for-education-marketers/work-conversation-writing-discussion-paper-pen-in-conversation-selling-woman-three-people-explaining_t20_09zz8v/

#### workflow-ai
URL: http://stensul.com/workflow-audit/workflow-ai/

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URL: http://stensul.com/blog/why-marketing-operations-leaders-are-becoming-the-new-workflow-architects/workflow-architects_blog_1200x629-1/

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URL: http://stensul.com/workflow-audit/workflow-audit-dominos/

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URL: http://stensul.com/blog/workflow-costs/workflow-costs_blog_1200x628-2/

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URL: http://stensul.com/workflow-audit/workflow-creation/

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#### workflow-localize
URL: http://stensul.com/workflow-audit/workflow-localize/

#### workflows e book
URL: http://stensul.com/resource/ebook-how-to-optimize-email-creation-workflows/workflows-e-book/

#### Workfront
URL: http://stensul.com/integrations/stensul-salesforce-integration/workfront-3/

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URL: http://stensul.com/integrations/workfront-integration/workfront-lion/

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URL: http://stensul.com/integrations/workfront-integration/workfront-integration-2/

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URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/workfront-integration-3/

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URL: http://stensul.com/integrations/workfront-integration/workfront-logo/

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URL: http://stensul.com/integrations/workfront-integration/workfront-logo-2/

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URL: http://stensul.com/blog/stensul-partners-adobe-workfront/workfront-stensul_social/

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URL: http://stensul.com/about/world_icon/

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URL: http://stensul.com/email-builder/world_icon-citron/

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URL: http://stensul.com/resource/5-steps-to-recession-proof-your-email-creation-process/worry-free-guide-1200x628/

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#### Wrike
URL: http://stensul.com/integrations/stensul-salesforce-integration/wrike-3/

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URL: http://stensul.com/integrations/stensul-content-api/wrike_featured/

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URL: http://stensul.com/integrations/stensul-wrike-integration/wrike-citrix-logo_color_black_rgb/

#### wrike-logo_color_black_RGB
URL: http://stensul.com/blog/independent-research-firm-names-stensul-a-vendor-in-now-tech-email-marketing-report/wrike-logo_color_black_rgb/

#### wrike-mark
URL: http://stensul.com/integrations/stensul-content-api/wrike-mark/

#### Writer
URL: http://stensul.com/writer/

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URL: http://stensul.com/writer-connector-1/

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URL: http://stensul.com/writer-connector-small/

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URL: http://stensul.com/events/wte-fast-icon/

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URL: http://stensul.com/events/wte-lightbulb-icon/

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URL: http://stensul.com/events/wte-users-check-icon/

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URL: http://stensul.com/by-role/x-circle/

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URL: http://stensul.com/?attachment_id=6511

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URL: http://stensul.com/?attachment_id=21521

#### xylem-success_1200x628
URL: http://stensul.com/resource/how-xylem-scaled-email-and-landing-page-creation-across-a-distributed-marketing-organization/xylem-success_1200x628/

#### Y4hs4ZSzUR2RS4udE8OvKXyjVZ1GAOC6yh9JWdl9
URL: http://stensul.com/?attachment_id=6275

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URL: http://stensul.com/yellow-light/

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URL: http://stensul.com/blog/how-to-craft-compelling-ctas/young-business-woman-at-office/

#### Young business man wearing glasses using laptop, typing on keyboard, writing email or message, sitting in office
URL: http://stensul.com/blog/how-to-send-html-emails-from-outlook-more-easily-with-stensul/young-business-man-wearing-glasses-using-laptop-typing-on-keyboard-writing-email-or-message-sitting-in-office/

#### Young businessman wearing shirt with serious face with hand on chin, thoughtful
URL: http://stensul.com/blog/how-to-handle-email-personalization-efficiently/young-businessman-wearing-shirt-with-serious-face-with-hand-on-chin-thoughtful/

#### Young designer working on project at home
URL: http://stensul.com/blog/email-designers-no-longer-have-to-choose-between-creativity-and-efficiency/young-designer-working-on-project-at-home/

#### Young serious employee having drink and looking at data on computer screen
URL: http://stensul.com/blog/how-to-create-high-quality-emails-efficiently/young-serious-employee-having-drink-and-looking-at-data-on-computer-screen/

#### Young Startup Businessman planing the business strategy.
URL: http://stensul.com/blog/how-you-can-climb-the-mops-professional-strategic-value-ladder/young-startup-businessman-planing-the-business-strategy/

#### zap-fast
URL: http://stensul.com/?attachment_id=8117

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URL: http://stensul.com/?attachment_id=18031

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URL: http://stensul.com/?attachment_id=6756

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URL: http://stensul.com/integrations/zeta/zeta_integration_featured/

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URL: http://stensul.com/integrations/zeta/zeta_logo/

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URL: http://stensul.com/integrations/zeta/zeta-diagram/

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URL: http://stensul.com/integrations/zeta/zeta-diagram-2/

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URL: http://stensul.com/integrations/salesforce-marketing-cloud-dynamic-content/zeta-integration-2/

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URL: http://stensul.com/?attachment_id=6834

#### zeta-mark
URL: http://stensul.com/integrations/zeta/zeta-mark/

#### Zilker_park_entry_portal_2014
URL: http://stensul.com/blog/fun-facts-about-austin-that-you-should-know-while-attending-forrester-b2b-summit-2024/zilker_park_entry_portal_2014/

### Resources

#### [WATCH] Maravai LifeSciences and Stensul: Scaling email efficiently
URL: http://stensul.com/resource/success-story-maravai-lifesciences-and-stensul-scaling-email-efficiently/

#### 10 costly email creation mistakes  and how to avoid them
Creating an email is a complicated process. It takes 80% of all brands more than one week to create just one email. 

Using an inefficient creation process is just one of the problem areas explored in the Stensul eBook, 10 costly email creation mistakes and how to avoid them.

#### 11 things you can do when it takes less time to create emails
Find the time you've been needing to create emails that perform better by reading this eBook
Whether you’re a marketer, designer, or marketing operations pro, an efficient email creation process will give you time to improve your email quality, performance, and ability to handle increased requests and volume. Companies like yours that made their email creation process efficient saw their email creation time reduced by as much as 90%. This eBook shares what they did—and what you can do—with that newly found time in the latest Stensul eBook, 11 things you can do when it takes less time to create emails.,

#### 2026 MarTech Outlook
A look at the MarTech trends shaping 2026.
With MarTech budgets increasing in 2026, organizations are treating AI as a core investment—not a pilot. Across priorities and planned investments, AI is becoming a central focus of marketing technology roadmaps, with teams putting emphasis on AI-powered tools and the capabilities needed to deploy them effectively.

At the same time, how marketing work gets done is shifting. Companies are placing more emphasis on internal enablement—reskilling teams and improving the workflows that support faster execution—while agency services sit at the bottom of the priority list, indicating a tilt away from outsourced campaign support and toward building in-house capacity. 

Stensul 2026 MarTech Outlook is a MarTech trends report based on a quantitative survey of 321 economic buyers of marketing technology solutions (U.S. n=269; U.K. n=52). The research examines marketing technology priorities, budget expectations, planned investment areas and execution-model shifts for 2026.

 

#### 3 Pardot training resources for soon-to-be Salesforce Marketers
There’s no greater feeling of excitement than getting a new gadget. For a brief moment, you feel like a little kid again, anxiously unwrapping it. But the excitement quickly fades when you realize that some assembly is required, or worse, it’s missing batteries.

Software vendors are often guilty of selling the dream of a shiny new piece of marketing automation under the Christmas tree without delivering on the promise of training and support post-sale. It’s like someone forgot the batteries and when push comes to shove it costs an arm and a leg to get them.

If you’ve ever grappled with buyer’s remorse on a software purchase—you’re not alone. It’s fairly common. Even if you feel like you got what you paid for purchasing Pardot, you might be wondering how do you get started.

After being acquired by ExactTarget and then again by Salesforce, it’s not exactly obvious how to find the best Pardot training resources. Even some of the most high-quality training materials are out of date as things have moved around. This article will help you find high-quality videos, on-demand webinars, and guided up-to-date training materials led by certified Salesforce experts.

We’ll focus primarily on free resources because there’s a lot of them, however, it’s worth noting that nothing beats the premium training materials offered by Salesforce in the Trailhead Academy. What follows are the best resources that will get you started learning the basics of that shiny new software purchase.
1. Trailhead | The fun way to learn (according to) Pardot.


What is Trailhead?

According to Salesforce, Trailhead is, “A guided learning path with fun interactive tutorials.” Trailhead is the easiest way to get started with Pardot. Choose from dozens of expert-led, interactive training on all aspects of Pardot.

You do have to create a Trailblazer.me account in order to sign up for the courses, but it’s a totally free sign up experience. You can also collect points and badges for each module you complete. Salesforce combines a variety of modules into what they call Trailmixes. For example, you can sign up for and complete the Salesforce Marketer Trailmix in order to become certified within the community. Trailmixes are like curated playlists for a specific skillset. Pardot Trailmixes are a great way to go get your feet wet. Here are a few of the most recommended Pardot Trailmixes:

 	Pardot Basics
 	Pardot Email Marketing
 	Pardot Engagement Studio
 	Pardot Lead Nurturing
 	Pardot Lead Generation
 	Pardot Lead Scoring and Grading
 	Pardot Process Automation
 	B2B Marketing Analytics Basics
 	Datasets and Dashboards in B2B Marketing Analytics
 	Salesforce Engage Basics
 	Salesforce & Pardot Integration

As you complete each trailmix, you gain points in the Salesforce ecosystem and badges that show your competency in forums and on Trailblazer.me.

It’s worth noting that Trailhead is different from the Trailblazer Community, which is more of a forum to find answers to common questions, connect with industry experts, and find inspiration for your own marketing automation projects.
2. Salesforce Docs


Trailhead is an incredible resource for anyone wanting to learn Pardot, but it’s likely you won’t be able to find an answer to every question in perfectly curated learning modules. If you crave more detailed responses, the official documentation covers everything from lead scoring methods to associating prospects with marketing campaigns.

Even if you don’t prefer navigating through endless help docs, it’s worth a quick look to see the breadth and depth of all the Pardot topics covered in exhaustive detail. If you feel yourself getting stuck on a particular learning module in Trailhead, you can quickly search the help docs for answers you didn’t know you needed.

‍
3. Trailblazer Community
Last but not least, the Trailblazer community is the ultimate resource to get real help from actual Salesforce Pardot experts. While pre-recorded tutorials are a great way to get started, nothing beats actual answers from battle-tested marketing operations experts with years of experience.

It’s pretty easy to find answers to questions trolling through documentation or even just searching Google. But any marketing ops professional will tell you that figuring out how to do it isn’t the same as figuring out the right way to do it. The Trailblazer Community is filled to the brim with credentialed experts who know from hands-on experience the right way to build with Salesforce and Pardot.

In addition to Q and As, Trailblazer also features groups made up of specialists who match your experience and interests. So you don’t have to scour LinkedIn to find useful conversations on Marketing Cloud’s Mobile Studio, for example. Whatever your interest, you’re sure to find a discussion happening in the Trailblazer Community


Are you ready to learn Salesforce Pardot?
Whether you need help learning the basics of B2B marketing or you’re an expert in enterprise ABM best practices, Pardot is for you. Learning Salesforce Marketing Cloud with Pardot you’ll be well on your way to mastering two of the most used enterprise marketing tools out there. Not only will this help you conquer complex marketing campaigns, but it’ll also unlock endless career opportunities within the Salesforce ecosystem. You don’t have to know everything to get started, you just have to start. With these resources in hand, you’ll be a Certified Pardot Specialist in no time.

 

#### 4 ways to enhance the quality of your organization's marketing creation
There's more to creating quality marketing assets than great design and superb copy. Learn what they are and how to apply them best.
Even if you think extra padding relates to a softer mattress and not the added space between an element's content and border in an email, as a marketer, there's a tendency to equate the quality of an email or other marketing asset with design aspects or the copy.

But there are other things you can do to achieve better quality and better performance. 

Learn what they are in the Stensul eBook, 4 ways to enhance the quality of your organization’s marketing creation.

#### 4 ways to revamp your email creation process‍
If your email creation process happens to slowly, it's time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.

#### 5 Marketo training resources you don't have to pay for
Marketo Engage isn’t like other platforms—you can’t really dabble in it. Unless your company is paying the premium for the platform, you can’t even get Marketo Certified. So how does a marketing operations professional go from aspiring to practicing without already having a job in the industry?


The answer is simple—practice. This article will outline several of the free resources available to anyone looking to improve their Marketo skills without paying a premium.
Marketo University


Despite their best efforts, Adobe’s acquisition of Marketo has made the discovery of training resources difficult. Luckily, Marketo University not only contains up-to-date Marketo training, but it also includes links to help you quickly find any additional information on the specific topic.

Marketo University training is interactive, in-depth, and best of all free. If you’re new to Marketo, this is one of the best ways to learn the basics. There are a dozen or so modules each with six to 10 trainings and each training includes four phases: learn, watch, do, check. The four phases really help you understand the concept while also testing you on it once you’ve seen how it works within the product.

It’s not uncommon to hear Marketo Experts swear by the Marketo docs. One thing we love about these training modules is that they link directly to the most relevant section of Marketo’s docs in order to give additional context and answer any questions the videos left unanswered.

As is the case with all of these free resources, it’s tough to learn Marketo without using the platform. So even though you can become an expert in theory, you’ll want to get access to Marketo in order to put your skills to the test.
Marketo On-demand Webinars


Another popular recommendation in Marketo forums for beginners is the On-Demand Webinars. These webinars are reliable because they are taught by handpicked marketing operations experts. Many of them are even taught by the Marketo Engage Team at Adobe. Although some will require you to fill out a form, most of the webinars are free and ungated videos. If you sign up for upcoming webinars, you can join live and participate in the Q&A to answer your mhttps://docs.marketo.com/display/public/DOCS/Welcome+to+Marketo+Docsost pressing questions.
Marketo Engage Product Documentation
Even though learning through videos can be effective, it’s tough to beat going directly to the source. Marketo Engage product docs are the most extensive library of Marketo knowledge anywhere on the internet.

Whether you’re just getting started, looking to master core concepts, or taking web personalization for a spin—it’s all in the docs. The documentation is incredibly thorough, with relevant videos, screenshots, and links throughout. Just look at this article on creating a smart list. It’s concise, easy-to-follow, and full of in-product screenshots.

 	1.Go to Marketing Activities



 	Select the program you want to create the smart list in.



 	Under New, click New Local Asset
 	Select Smart List.



 

 	Enter a name and click create



If you’re just starting out, it might be helpful to gain some perspective on the theory behind Marketo. Not all marketing operations platforms are built the same, so it’s important to understand how Marketo approaches marketing automation and how it’s different from other platforms out there.

For this type of problem, you might be better off waiting to dive into the product docs until after you’ve gotten some context from an experienced Marketo mentor or interactive training videos.

 
Marketo courses on Udemy
With more than 100,000 courses, Udemy offers the largest library of instructional content on the internet. As a result, they have a variety of trainings on different aspects of Marketo. Several of the top Marketo courses give specific over-the-shoulder instruction on how to create a live event or run a webinar for example.

One of the most in-depth courses available, Marketo Foundations by ShowMeLeads, features more than 1 hour and 50 minutes of in-product Marketo training.



This course is totally free, however, most of the courses are paid. If you see one that looks particularly interesting, wait a week or two and see if it goes on sale. Udemy is famous for drastically discounting their content on a regular basis.
Marketing operations experts on YouTube
If you really can’t afford to spend a dime on a Udemy course, YouTube channels are an excellent alternative. While most YouTube videos are for entertainment, these marketing operations channels are focused almost entirely on Marketo. Of course, if you find Marketo entertaining, then you’re in the right place.

These three YouTube channels combine education, insights, and just the right amount of entertainment.

 	Marketo Engage Official Channel
 	The Automation Geeks
 	ShowMeLeads

If you’re still not convinced that you want to spend your free time watching marketing operations on YouTube, enjoy this refreshingly quirky intro to The Automation Geeks YouTube channel.

https://youtu.be/dDITThMea2I
Marketo training starts with you
Everyone approaches Marketo training a little bit differently. For some, nothing beats getting your hands dirty in your own instance of Marketo. For others, it’s dipping your toes in a few webinars or product docs before you’re ready to really dive in. But there’s no wrong way to start learning marketing operations. Hopefully, this list of free resources will get you started in the right direction. If there are other resources out there we missed, please let us know in the comments.

 

#### 5 steps to optimal decentralized email creation
Can your marketing organization let others in the company create quality, on-brand emails?
As a marketer, you might feel decentralization is not all good. It’s like you have a handful of sand, and the grains are slipping through your fingers. You slowly lose control. 

Decentralized email creation can be problematic. Emails riddled with typos, containing messaging and design that are off-brand, and produced in ways that negatively impact deliverability and diminish performance can become all too familiar. 

It doesn’t have to be that way.

#### 5 steps to recession-proof your email creation process
Find out what you need to know — and do — to get your email operation through a challenging economy successfully

#### 6 keys to an effective email brief
An email brief is the guide that aligns all stakeholders and employees involved in making your vision for an email campaign come to life. Based on analyses of email briefs prepared by hundreds of email creators over the last five years, this eBook shows how to produce an effective email brief to guide to your next successful email marketing campaign.

#### 9 steps to creating emails that look great and perform better
You focus on finding the perfect subject line, tracking opens, or crafting the ultimate CTA. Although they all have merit, so does designing emails. After helping top brands create thousands of emails, Stensul saw how much good design can impact performance, identifying nine steps to create great-looking emails that perform even better. 

#### A beginner’s guide to the content supply chain
Have you noticed that your company’s content supply is quickly becoming ineffective because of inefficiency? Like many marketing teams, leaders have to do more with less: smaller budget, fewer resources, and the wrong campaign creation tools. These issues bleed into other teams and drag down processes. It all starts with one off-brand email campaign, then quickly snowballs. Discover how to make your content supply chain more efficient through proper business alignment, the right tools, personalization, and more when you download the Stensul eBook, A beginner’s guide to the content supply chain. Get it today.

#### A business advocacy group changed email creation from confusing to coherent for more effective initiatives
This Washington, DC-based organization advocates for businesses across America. It informs members and persuades officials at all levels of government on job creation and growing the economy. Email was a crucial communication channel. But the many emails its committees, special councils, and task forces sent lacked consistency, causing confusion and diminishing effectiveness. 

On top of that, it took 4.5 hours to create one email, resulting in a high number sent on the same day. That prompted subscribers to ask they receive fewer emails. By implementing Stensul, committee coordination improved, yielding better emails that were always on-brand. This reduced creation time by 9x.

#### A SaaS company went from "drop everything" for one email campaign to "do it all strategically and easily"
A growing SaaS company offers an ABM platform that several of the world’s largest enterprises use. Email plays a vital role in their marketing efforts. But they built emails one by one, without templates, and with little to no brand consistency. “We had to drop everything to produce a multi-email campaign and get it out the door. On top of that, it typically took 20 hours for just one email, even with the help of all team members,” said the company’s Vice President of Marketing at the SaaS company. In Stensul, they found the functionality and efficiency the company needed to optimize their email marketing program. They saw a 4x increase in email output, a 40x creation time reduction, and no increase in headcount.

#### ABA sees big dividends from Stensul as it goes through a MAP migration
The marketing automation platform (MAP) served American Bankers Association (ABA) well for more than 11 years. But it was time. ABA, a banking trade association representing banks of all sizes and charter types and their over two million employees, needed a more robust MAP to help carry its messages to all its members and customers. The Stensul Governed Creation™  Platform was impacting marketing asset creation efficiency — and interestingly, ABA had not recognized Stensul's role in simplifying, speeding, and managing the cost of the migration to a new MAP.

#### ABA sliced creation time and boosted email readability performance
The American Banking Association represents the U.S.’s $21.9 trillion banking industry. The primary communications channel to reach member banks and their two million employees is email. However, creating emails took five to seven days due to a time-consuming email creation process filled with bottlenecks. What’s more, the e-newsletter wasn’t getting good reviews. Implementing Stensul sliced the time to create an email significantly, raised open and click-through rates for the e-newsletter, and dropped the unsubscribe rate practically to 0%.

#### Accolade handles higher email creation volume with more email creators
Accolade, a new kind of healthcare company, was creating marketing emails with an inefficient process that took hours to yield a single email. More than being time- and resource-intensive, this approach wasn’t scalable. That was key as email creation needed to keep up with the company’s aggressive growth plans. To overcome the limitations and risks of their existing approach, Accolade opted for the Stensul Email Creation Platform™. It allowed them to extend email creation beyond the DevOps team and easily handle increased email volumes with the emails created in Stensul.

#### AI email governance: how enterprise marketing teams keep speed without losing control
Generative AI is accelerating email production across enterprise marketing. The governance challenge is ensuring that acceleration doesn't outpace control. AI email governance — governed templates, role-based permissions, and structured approval workflows applied to AI-generated content — is how enterprise teams use AI at scale without introducing brand and compliance risk at the same scale.

The pitch for AI in email marketing is compelling and largely accurate. Generative AI can produce first drafts in seconds, generate dozens of variants from a single brief, personalize copy for dozens of segments without proportional manual effort, and maintain consistent output quality regardless of volume.

It can also generate off-brand language, miss required compliance disclosures, suggest messaging that hasn't been legal-reviewed, and do all of this at a speed that outpaces any manual review process attempting to catch it at the end.

The problem isn't AI. The problem is ungoverned AI — and the two are not the same thing.
What AI email governance means
AI email governance is the set of controls, workflows, and platform structures that ensure AI-generated email content meets brand, compliance, and organizational standards before it reaches production or send.

It is not a different category of governance from email governance broadly. It's the same governance model — governed templates, role-based permissions, structured approval routing, audit trail logging — applied with deliberate intention to AI-generated content.

The reason it needs deliberate intention: AI is fast in ways that expose governance gaps that manual creation never would. If a human marketer takes three days to write a campaign email, there's time for informal review to catch problems. If an AI generates fifty variants in three minutes, that informal review can't keep up. The governance model has to be built into the creation environment — not applied after the fact.
The specific risks AI introduces in email marketing
Understanding what governance is protecting against makes it easier to build the right controls.

Off-brand language and tone. AI generates plausible text, not necessarily on-brand text. Without guardrails, it produces language that sounds like email marketing but doesn't sound like your brand — wrong voice, wrong terminology, wrong emphasis. At high volume, the inconsistency compounds.

Missing required disclosures. In regulated industries, specific disclaimers, risk disclosures, and legal language are required in certain email contexts. AI doesn't know your regulatory requirements unless that knowledge is built into the generation environment. A template that lacks a required HIPAA disclaimer or FINRA-mandated risk statement can reach send without a human reviewer noticing.

Unapproved claims. AI draws from training data and prompt context. If the prompt doesn't explicitly constrain claims, the AI may generate language that implies a performance guarantee, a regulatory approval status, or a competitive comparison your legal team has never reviewed and wouldn't approve.

PHI handling in healthcare contexts. If AI is generating emails in a healthcare marketing environment and has access to patient data for personalization, the governance requirements that apply to any PHI-based marketing apply to AI-generated content too — including written authorization requirements and BAA obligations with the AI vendor.

Scale amplifies all of these. The issue with AI-generated risk isn't just that these problems can occur — it's that they can occur at a volume that makes post-production review impractical. A manual review process that worked at 50 emails a month is not the right governance model for 500 AI-generated variants a week.
How to govern AI-generated email content
Govern the generation environment, not just the output
The most effective AI email governance happens before the AI generates, not after. When AI generates within governed templates — email frameworks with locked brand elements, required disclosures, and compliant content zones — the parameters of generation are constrained from the start. The AI produces copy, subject lines, or variants within a structure where the non-compliant path is already designed out.

This is the architectural difference between AI that multiplies risk and AI that multiplies compliant output. The former generates freely and relies on human review to catch problems. The latter generates within a governed framework that makes most problems structurally impossible.
Apply consistent approval routing to AI-generated content
AI-generated email content is not a different category of content from a review and approval standpoint. It requires the same sign-offs as human-created content — and in some organizations, additional review given the novelty of AI-generated output.

Structured approval routing ensures that AI-generated campaigns go through the right review steps automatically, based on content type, audience segment, and regulatory context. A healthcare email generated by AI triggers the same HIPAA-required compliance review as a healthcare email written by a human. The routing is consistent because the requirement is consistent.
Define who can generate, who can deploy
Role-based permissions are as important in AI-assisted workflows as they are in human-driven ones. Who has access to the AI generation tools? Who can deploy AI-generated content without additional review? Who requires a compliance sign-off before anything AI-generated ships?

These aren't policy questions — they're permission questions. The governance model enforces them at the platform level, not through trust that team members will follow a policy they may not have read recently.
Log AI-generated content in the audit trail
An audit trail that captures human-created content but not AI-generated content is not a complete audit trail. Organizations in regulated industries need to be able to answer — on demand — what was sent, in what version, with what approvals, regardless of whether a human or an AI drafted the content.

Modern governed creation platforms log the full lineage of every email: which template was used, what content was generated or edited, which approvals were obtained, and when. That log applies to AI-assisted creation just as it does to manual creation.
AI email governance in regulated industries
The governance imperative is highest where the compliance stakes are highest.

Healthcare. AI tools that have access to patient data for email personalization are subject to HIPAA's Business Associate Agreement requirements — meaning the AI vendor needs a BAA before handling PHI. AI-generated marketing emails that use PHI require the same patient authorization that human-created ones do. The content source doesn't change the regulatory requirement.

Financial services. FINRA Rule 2210 requires that communications with the public be fair, balanced, and not misleading — and that they be reviewed and approved before use. AI-generated content doesn't get an exemption. Organizations using AI for email in financial services need approval workflows that apply to AI output and supervision documentation that captures it.

Pharma. FDA fair balance requirements apply to promotional emails regardless of how they're created. AI-generated emails promoting pharmaceutical products need the same benefit-risk balance as human-written ones — which means AI generation needs to happen within templates that make fair balance a structural requirement, not a review afterthought.
The Governed Creation™ approach to AI email governance
Stensul's Governed Creation™ Platform is built on the principle that governance and AI are not in tension — they're mutually reinforcing. Governance defines the rules within which AI generates. AI operates faster and at greater volume within those rules. Together, they create a production model that combines the speed AI makes possible with the control enterprise organizations require.

In practice, this means AI generation happens inside governed templates. Required brand elements, compliance disclosures, and approved content zones are built into the structure before AI produces a single word. The AI accelerates within those parameters — generating variants, personalizing copy, suggesting subject lines — and the governed framework ensures that acceleration produces compliant, on-brand output.

It's not AI everywhere, unconstrained. It's AI with accountability: faster production, within the guardrails that make that speed safe to deploy.
Getting started with AI email governance
If your organization is adopting AI for email production — or already has — these questions help assess where the governance gaps are:

 	When AI generates email content, what prevents it from producing off-brand language or missing required disclosures?
 	Do AI-generated emails go through the same approval routing as human-created emails?
 	Are AI vendors that have access to marketing data — including any customer or patient data — covered by the appropriate data processing agreements?
 	Does your audit trail log AI-generated content the same way it logs human-created content?
 	Who in your organization is authorized to deploy AI-generated content, and is that enforced at the platform level or through policy?

The gaps these questions surface are the governance model gaps. Addressing them isn't about slowing AI adoption — it's about making sure the speed AI delivers is speed the organization can actually use.
FAQ
What is AI email governance? AI email governance is the set of controls, workflows, and platform structures that ensure AI-generated email content meets brand, compliance, and organizational standards before it reaches production or send. It applies the same governance principles — governed templates, role-based permissions, structured approval routing, audit trail logging — to AI-generated content specifically.

Why does AI make email governance more important? AI increases email production speed and volume in ways that outpace manual review processes. Without governance built into the creation environment, AI can generate off-brand, non-compliant, or legally unapproved content at a scale that makes after-the-fact review impractical. Governance ensures AI generates within the right parameters from the start.

How do you govern AI-generated email content? The most effective approach is governing the generation environment, not just the output. AI generation inside governed templates — email frameworks with locked brand and compliance elements — constrains what the AI can produce. Consistent approval routing applies review requirements to AI-generated content, role-based permissions define who can generate and deploy, and audit trail logging captures AI-generated content alongside human-created content.

Does HIPAA apply to AI-generated marketing emails in healthcare? Yes. The regulatory requirements that apply to healthcare email marketing apply regardless of how the content was created. AI tools that access patient data for personalization require Business Associate Agreements with the AI vendor. AI-generated emails that use PHI for targeting require written patient authorization. The content source doesn't change the compliance requirement.

Can AI and email governance coexist? Not only can they coexist — they work better together. Governance provides the structure within which AI generates safely. AI provides the speed that governance makes deployable. When governance is built into the creation environment, AI-powered acceleration produces compliant, on-brand output at scale — rather than multiplying the risk that ungoverned creation would create.

What is Governed Creation™? Governed Creation™ is Stensul's operating model for enterprise email and campaign creation. It embeds governance — brand guardrails, compliance controls, approval workflows, audit trail logging — directly into the creation process, so teams can produce at scale with confidence. It's the framework that makes AI-powered creation safe and sustainable for complex, regulated, and multi-brand organizations.

Stensul is the Governed Creation™ Platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. Learn more at stensul.com.

#### An introduction to efficient email creation
Find out how to get unstuck from an inefficient email creation process
It's tough to be productive—let alone produce high-performing campaigns—if you and your team are stuck in an inefficient email creation process.

Find out how to create better emails faster in the Stensul eBook, An introduction to efficient email creation. It explains how and why an Email and Landing Page Creation Platform is a magic bullet for teams stuck in inefficient creation processes.

#### Bisnow goes from lackluster email results to making a big impact on the business
Bisnow is a company that helps the commercial real estate community do more business via their digital media platform and the 340+ events they produce annually. The pandemic-driven shift to all-virtual events brought the deficiencies of building emails in their MAP into stark focus. On top of taking more than three hours to create a single email to drive registrations to one of the company’s many webinars, the resulting design wasn’t appealing, and the performance was lackluster.

Marketing emails needed to be better lead generators. To achieve that, Bisnow stopped making emails in the MAP’s email builder and embraced the Stensul Email Creation Platform™ for all their email creation needs. With it, creating an email now took 10 minutes, even by non-technical people, and the number produced monthly rose 50x. In addition, leads generated by emails created in Stensul garnered a 300x increase in sales pipeline.

#### Brand governance in email marketing
Brand governance in email marketing is the system of standards, processes, and controls that ensures every email your organization sends is consistent, compliant, and on-brand — regardless of who built it, which team sent it, or how fast the campaign moved. Without it, consistency depends on human memory. With it, consistency is the default.

Email is the highest-volume, highest-frequency channel most enterprise marketing teams operate. It's also one of the least governed.

Teams across regions, business units, and functions are all sending campaigns — often from different tools, with different approval processes, and with varying interpretations of what "on-brand" actually means. The result isn't just inconsistency. It's risk: legal exposure, deliverability damage, brand erosion, and compliance gaps that compound quietly across every send.

Brand governance in email marketing is how organizations get ahead of that.
What is brand governance in email marketing?
Brand governance in email marketing is the system of standards, processes, and controls that ensures every email your organization sends is consistent, compliant, and aligned to brand — regardless of who builds it or how fast the campaign moves.

It covers three interconnected layers:

Brand standards — the visual and verbal rules that define how your organization presents itself in email. Fonts, colors, logo usage, tone of voice, CTA style, and messaging hierarchy all fall here.

Compliance controls — the legal and regulatory requirements every email must meet. Unsubscribe mechanisms, physical address, consent language, required disclaimers, data privacy requirements, and accessibility standards are all part of this layer.

Operational structure — the workflows, roles, and approval processes that govern how emails move from brief to send. Who can create what. Who reviews what. What requires sign-off before deployment.

Together, these three layers determine whether your email program operates as a governed system or relies on individual judgment at every step.
Why brand governance matters in email marketing
The scale problem
Enterprise marketing teams don't send one email. They send thousands — across product lines, regions, audiences, and campaign types. At that scale, inconsistency isn't occasional. It's structural.

When regional teams adapt messaging outside defined limits, when new marketers copy old campaigns, when agencies build emails without enforced standards — variation accumulates. Colors drift slightly. Disclaimers get reused past their compliance date. Unsubscribe mechanisms move or break. No single email looks wrong. Across a year of campaigns, the brand stops looking like itself.
The compliance problem
Email marketing is one of the most regulated forms of digital communication. CAN-SPAM, CASL, GDPR, CCPA, and accessibility standards like WCAG all impose requirements on what emails must include, how recipients must be handled, and what data can be used for personalization.

Without governance, compliance depends on every marketer knowing every requirement — and applying them correctly under campaign pressure. That's not a system. It's a hope.

A single CAN-SPAM violation can cost $43,792 per email. GDPR fines reach €20 million or 4% of global revenue. For regulated industries like financial services and healthcare, the exposure compounds further with industry-specific disclaimer requirements that change frequently and carry real legal liability when applied incorrectly.
The AI problem
AI has made the compliance and brand governance challenge significantly harder. When teams can generate dozens of content variations in minutes, the volume entering the review process increases dramatically — without a corresponding increase in governance capacity.

More drafts mean more surface area for risk. More variation means more opportunities for off-brand language, non-compliant claims, or broken personalization to make it into a campaign. AI accelerates creation. It doesn't enforce standards.

Brand governance in email is what makes AI-generated content safe to send.
What brand governance looks like in practice
Effective brand governance in email marketing isn't a style guide or a checklist. It's a system — one that makes consistent, compliant email the default outcome rather than the result of individual vigilance.

In practice, it looks like this:

Controlled creation environments — marketers build emails within a system that enforces brand standards by design. Approved fonts, colors, and components are available. Unapproved ones aren't. Brand consistency isn't achieved by training. It's achieved by structure.

Locked compliance modules — required elements like unsubscribe links, physical addresses, legal disclaimers, and consent language are built into the creation process and cannot be removed or moved during editing. Compliance isn't something marketers remember to include. It's something they can't exclude.

Role-based permissions — different teams have different levels of edit access based on what they're accountable for. A regional marketer can personalize copy within defined parameters. A brand manager can modify approved components. Legal can lock the elements that require their sign-off. The system reflects the organization's actual risk structure.

Governed approval workflows — review processes are structured and enforced, not ad hoc. The right stakeholders review the right elements at the right stage — before campaigns move to the next step, not after they've already shipped.

Audit trails — governance without accountability is just process documentation. Effective brand governance in email includes records of who approved what, when, and under which version of the standards — essential for compliance reporting and regulatory inquiry.
The difference between brand guidelines and brand governance
Brand guidelines tell people what to do. Brand governance makes it structurally difficult to do anything else.

This distinction matters enormously at enterprise scale. Guidelines are essential — they define the standard. But guidelines depend on people reading them, remembering them, and applying them correctly under deadline pressure. At high volume, across multiple teams and markets, that breaks down.

Brand governance moves compliance and consistency from the documentation layer into the creation layer. Standards don't follow behind the work. They travel with it.

The practical result: what arrives at review is already aligned. Approval cycles get shorter because there's less to correct. Legal teams spend less time on email review because the risk has been removed upstream. Brand teams stop managing drift reactively because the system prevents it proactively.
Signs your email program needs better brand governance
Most organizations don't set out to build ungoverned email programs. Governance gaps develop gradually — as teams grow, tools multiply, and the volume of campaigns increases faster than the processes meant to manage them.

These are the signals worth paying attention to:

 	Approval cycles are getting longer, not shorter, as email volume increases
 	Legal and brand teams are reviewing the same types of issues repeatedly
 	Regional or functional teams have developed their own email "versions" of brand standards
 	AI tools are in use but there's no clear governance over what they can generate or how
 	Campaign errors — wrong disclaimers, broken unsubscribe links, off-brand design — are surfacing after send rather than before
 	New team members take months to learn what's compliant versus what's not, because the answer lives in documentation rather than the creation system

Any of these is a sign that compliance and consistency are depending on people rather than process.
The way to keep brand governance on track
Most brand governance programs start the same way: a style guide gets written, an approval process gets documented, a training gets scheduled. And for a while, it works.

Then the team grows. New tools get added. Campaign volume increases. A new agency comes on. AI enters the workflow. And slowly, the gap between what the governance documentation says and what actually ships starts to widen.

The reason isn't that people stop caring. It's that governance housed in documentation has to be rediscovered and reapplied every time someone builds a new campaign. At scale, that's not sustainable.

The organizations maintaining brand governance at enterprise scale have made a structural shift: they've moved governance from the documentation layer into the creation layer itself. Standards don't live in a PDF that marketers reference before they build. They're embedded in how campaigns get built — enforced by the system, not remembered by the individual.

That's what Governed Creation™ is built on. When brand standards, compliance requirements, and approval workflows are embedded directly into the creation process, governance doesn't depend on vigilance. It's the default. Every campaign — regardless of who builds it, which team sends it, or how fast it moves — starts from a position of alignment.

Brand governance doesn't break down because people aren't trying. It breaks down when the system makes it too easy to drift. The fix is upstream.
FAQ
What is brand governance in email marketing? Brand governance in email marketing is the system of standards, processes, and controls that ensures every email an organization sends is consistent, compliant, and on-brand — regardless of who created it, which team sent it, or how many campaigns are running simultaneously.

Why is brand governance important for email marketing? At enterprise scale, consistency and compliance can't rely on individual judgment. Brand governance creates the structure that makes on-brand, legally compliant email the default outcome — rather than the result of every marketer applying guidelines correctly under deadline pressure.

What's the difference between brand guidelines and brand governance? Brand guidelines define the standard. Brand governance makes it structurally difficult to deviate from it. Guidelines require people to read, remember, and apply them correctly. Governance embeds standards into the creation process itself, so compliance travels with the work.

How does AI affect brand governance in email marketing? AI increases content volume significantly, which increases the surface area for brand and compliance risk. Without governance, AI-generated content requires the same review burden as manually created content — just at higher volume. With governance embedded in creation, AI output is already aligned to standards before it reaches review.

What is Governed Creation™ and how does it relate to brand governance? Governed Creation™ is the practice of embedding brand, legal, and compliance standards directly into the creation process — so that governance travels with every campaign from the start rather than being applied after the fact. For email specifically, it means brand standards, compliance requirements, and approval workflows are enforced by the system, not remembered by the marketer. It's the operational model that makes brand governance sustainable at scale.

How do you maintain brand governance as your email program grows? The teams maintaining governance at scale have moved it from documentation into the creation layer itself. Rather than relying on guidelines that marketers reference before they build, they use systems where standards are enforced during creation — through controlled environments, locked compliance modules, and governed approval workflows. Governed Creation™ is the framework that makes this operational.

What does email brand governance look like in practice? It includes controlled creation environments, locked compliance modules, role-based editing permissions, governed approval workflows, and audit trails — all structured so that brand standards and legal requirements are enforced by the system, not remembered by the marketer.

#### Campaign effectiveness starts with you. Your roadmap to operational excellence.
URL: http://stensul.com/resource/webinar-campaign-effectiveness-starts-with-you-your-roadmap-to-operational-excellence/

#### Changing an email creation process from slow and frustrating to fast and satisfying
The standard email building application in an integrated services provider to the pharma industry's Eloqua marketing automation platform frustrated the company’s email marketers. They spent the greatest amount of time on coding. Plus, there was a lack of responsive design within the templates they were building. By going with Stensul, coders were able to devote more time to higher-value projects. And more important, they reduced the time to create quality emails dramatically—from three days to just one hour.

#### Chaos to clarity: Mastering the SPEED framework
URL: http://stensul.com/resource/chaos-to-clarity-mastering-the-speed-framework/

#### Chaos to velocity: How BECU accelerated campaign creation with Stensul
URL: http://stensul.com/resource/chaos-to-velocity-how-becu-accelerated-campaign-creation-with-stensul/

#### Collaborate! How to bring marketing teams together to create better emails faster
The process of creating emails is too complicated and takes too long. To do it with efficiency and simplicity, you need to tear down the silos that separate participants in the process and enable them to collaborate.

An Email Creation Platform can make that happen. This eBook explains why and how adopting a platform can make your email creation team excel.

#### EL PAÍS uses Stensul to democratize email creation
EL PAÍS was the first newspaper in Spain to strongly support democracy during the country’s transition from dictatorship to democracy in the mid- 1970s. As a result, it was dubbed “the newspaper of democracy.” Today the media outlet has an international readership, is the most-read newspaper in Spanish online, and is considered a national newspaper of record for Spain. The team at EL PAIS quickly learned that producing a newsletter for emailing required the involvement of designers, developers, and editorial team members preparing the content. It took weeks to take a newsletter from concept to deployment.
They found a platform in Stensul that democratized content creation, meaning non-technical people, notably the journalists behind the newsletters, could produce the emails. A new newsletter could be developed and issued in one to two days, with updates taking minutes.

#### Email creation at speed — improve the process efficiency of your centralized email creation operation
Learn how to make your centralized email creation process more efficient—and meet the need for speed
Centralized email creation operations make a lot of sense, particularly for enterprise-class organizations. It brings control and consistency to how emails are created. But things can get out of control at any moment because your operation isn't efficient. Your creation process can't keep up with the number of requests and the associated SLAs. It becomes a massive logjam that produces only frustration.

Email creation at speed—improve the efficiency of your email creation operation, a Stensul eBook, will help you understand how to strengthen your operation to consistently meet the need for speed in email creation.  Download this eBook now to make your operation as efficient as possible.

#### Email creation startup Stensul raises $16M
Stensul, a startup aiming to streamline the process of building marketing emails, has raised $16 million in Series B funding.
When the company raised its $7 million Series A two years ago, founder and CEO Noah Dinkin told me about how it spun out of his previous startup, FanBridge. And while there are many products focused on email delivery, he said Stensul is focused on the email creation process.

Dinkin said the money will allow Stensul to expand its marketing, product, engineering and sales teams.

“We originally thought: Everybody who sends email should have an email creation platform,” he said. “And ‘everyone who sends email’ is synonymous with ‘every company in the world.’ We’ve just seen that accelerate in that last few years.”

#### Email governance for enterprise marketing teams
Email governance is the system that controls how marketing emails are created, reviewed, approved, and deployed across your organization. Done right, it doesn't slow teams down — it's what makes speed at scale possible without brand risk, compliance exposure, or inconsistent output.

Enterprise marketing teams have a content problem that rarely gets named correctly.

The emails going out aren't always on brand. The approval process takes longer than it should. Compliance gets looped in at the end, after the work is already done. Different teams — different regions, different product lines, different agencies — are working from different templates, with different interpretations of what the brand allows.

This isn't a talent problem. It's a governance problem.

Email governance is the operating model that determines how email content gets created, controlled, and deployed across your organization. When it works, teams move faster and with more confidence. When it's missing, the symptoms are easy to spot: bottlenecks, brand inconsistencies, compliance close calls, and a growing volume of content that no one is entirely confident in.
What email governance actually means
Email governance is not a compliance policy. It's not a template library. And it's not a set of brand guidelines that lives in a Google Drive folder no one reads.

Email governance is a connected system: the people, processes, and platforms that control how email content gets made from first draft to send. It defines who can create what, what guardrails are in place, how approvals get routed, and what the audit trail looks like on the other side.

At enterprise scale, that system is the difference between a marketing team that ships confidently and one that ships cautiously — or slowly, or both.
Why email governance breaks down at enterprise scale
The challenges that make email governance hard are predictable. They show up in roughly the same order as organizations grow.

Distributed creation. As more teams, regions, and agencies create email content, version control becomes a problem. Different people are working from different template versions, making different calls on what the brand allows.

Late-stage compliance review. When legal and compliance review happens at the end of the workflow, it becomes a bottleneck — and an adversarial one. The content is done. Stakeholders are waiting on approval. The compliance team is now the obstacle. This dynamic slows every campaign and creates incentives to rush the review that's most important.

No audit trail. Manual workflows don't log who approved what, when, or which version. When questions arise — and in regulated industries, they do — reconstructing that history from email threads is painful, slow, and incomplete.

Ungoverned AI adoption. As teams adopt AI for content generation, the governance gap widens. AI can generate email copy faster than any human team. Without guardrails, it generates inconsistently, off-brand, and potentially non-compliant — at scale, and at speed.

Each of these problems is solvable. But solving them individually, with point solutions, tends to produce a patchwork that creates new coordination overhead. The more durable answer is a governance model that addresses all of them as a system.
The elements of an effective email governance model
Governed templates
The foundation of email governance is governed templates — email frameworks where brand-required and compliance-required elements are locked, and customizable areas are clearly defined. Brand voice, required disclaimers, approved modules, and regulated content zones are built in by the team with the expertise to get them right. Everyone else builds within those guardrails.

Governed templates are not the same as a template library. A library can be edited freely. Governed templates have structure that holds. The non-compliant or off-brand path is designed out, not just discouraged.
Role-based permissions
Not everyone on the team needs — or should have — the same level of access to email content. Governance models define who can create, who can edit specific elements, who can approve, and who can deploy. Role-based permissions enforce these distinctions at the platform level, not the policy level.

The practical effect: junior team members create within guardrails they can't accidentally override. Senior brand and compliance reviewers focus their attention on decisions that actually require human judgment.
Structured approval routing
In a governed email workflow, approval routing is not an informal ask — it's a structured workflow step. Content type, audience segment, and regulatory context determine which reviewers are automatically looped in and in what sequence. Nothing reaches send without the required sign-offs, and the audit trail captures every step.

This is the difference between an approval process that creates bottlenecks and one that creates confidence. When routing is automatic and reviewers know exactly what they're being asked to approve, reviews move faster — because the context is clear and the workflow is predictable.
Connected creation and deployment
Governance breaks down at handoff points. When email content is created in one tool, approved in another, and deployed from a third, the gaps between those systems are where errors and inconsistencies happen. A governed email workflow connects creation, review, and deployment in a single platform — or with integrations tight enough to maintain governance across the transition.
What email governance makes possible
The instinct is to frame governance as a constraint. The reality is the opposite.

When email governance is working — when templates are governed, permissions are clear, approval routing is automatic, and the audit trail is built in — teams create faster. Not despite the governance, but because of it.

The decision overhead goes down. Every new email doesn't require a judgment call about whether this module is approved, whether this language is compliant, whether this version has sign-off. The system answers those questions before they become bottlenecks.

For regulated industries — healthcare, financial services, pharma — this is not just an efficiency argument. It's a risk argument. Governance built into the creation process catches compliance issues before they ship, not after. The cost of a compliant workflow is a fraction of the cost of a compliance failure.
Email governance and AI: a necessary pairing
Generative AI is changing how enterprise marketing teams produce content. Email is no exception. The volume of AI-generated drafts, variants, and personalized sends is growing — and will keep growing.

The governance question this creates is urgent: if AI can generate email content at scale, what ensures that content is on brand, compliant, and accurate? Speed without structure is risk at scale.

Effective email governance gives AI the guardrails it needs to be genuinely useful. Governed templates define the parameters within which AI generates. Role-based permissions determine who can deploy AI-generated content and under what conditions. Approval routing ensures AI output goes through the same review steps as human-created content.

This is what Governed Creation™ means in practice: governance built into the creation process from the start, so AI-powered speed and organizational control aren't in tension. They reinforce each other.
Getting started: where to assess your current email governance
If you're not sure where your governance model stands, these questions will surface the gaps quickly:

 	Who is authorized to create email content, and where does that creation happen?
 	How do you ensure everyone is working from the current, approved template version?
 	Where in the workflow does compliance review happen — and how consistently?
 	If someone asked you to show the approval history for last month's campaigns, how long would it take to compile that?
 	When AI generates email copy, what ensures the output meets brand and compliance standards?

The answers will tell you where the system is working and where it isn't. The gaps are usually less about people and more about the absence of a connected governance model.
How Stensul delivers email governance
Stensul was built around a single premise: governance should be part of how email gets made, not something applied to it afterward. That's the foundation of Governed Creation™ — the operating model that unites people, process, and platform to remove bottlenecks and make creation efficient, scalable, and safe.

In Stensul, governed templates lock the brand and compliance elements that can't vary. Role-based permissions define what each user can create, edit, and deploy. Approval routing is automatic, based on content type and audience — the right reviewers are looped in without anyone managing the routing manually. And every step is logged, so the audit trail is always there when you need it.

The result is a team that moves faster, not despite governance, but because of it. Enterprise marketing teams using Stensul reduce campaign creation time by up to 90% and eliminate the manual rework and review bottlenecks that slow production when governance is managed informally. Customers including BlackRock, Cisco, Equifax, and Thomson Reuters use Stensul to govern email creation at scale — across teams, regions, and regulatory environments where the cost of getting it wrong is real.
FAQ
What is email governance? Email governance is the system that controls how marketing emails are created, reviewed, approved, and deployed across an organization. It includes governed templates, role-based permissions, structured approval routing, and audit trail logging — the connected infrastructure that ensures every send is on brand, compliant, and traceable.

Why do enterprise marketing teams need email governance? At enterprise scale, distributed teams, distributed creation tools, and high-volume output create governance risk. Without a structured model, emails go out off-brand, compliance review happens too late, and the audit trail that regulated industries require is impossible to reconstruct reliably. Governance solves for all three.

What is the difference between email governance and email compliance? Email compliance refers to adhering to external regulations — HIPAA, CAN-SPAM, GDPR, and industry-specific rules. Email governance is the internal operating model that makes compliance consistent and traceable. Governance is how you achieve compliance at scale; compliance is the outcome governance is designed to produce.

How does email governance affect campaign speed? Counterintuitively, strong email governance speeds up production. When templates are governed, permissions are clear, and approval routing is automatic, teams spend less time making judgment calls, chasing approvals, and fixing errors. The decision overhead that slows campaigns goes down — and confidence that what's going out meets standards goes up.

What role does AI play in email governance? AI increases both the opportunity and the risk in email production. AI generates content faster than any human team — and without governance, it generates inconsistently, off-brand, and potentially non-compliant content at that same speed. Effective email governance provides the guardrails within which AI generates safely: governed templates, role-based permissions, and structured review steps that apply to AI-generated content just as they do to human-created content.

What tools support email governance? Email governance platforms — distinct from email service providers — are built specifically for the creation and governance workflow. They provide governed templates, role-based access controls, structured approval routing, audit trail logging, and integrations with ESPs, MAPs, and DAMs. Stensul's Governed Creation™ Platform is built for this use case, specifically for enterprise teams creating at scale.

Stensul is the Governed Creation™ Platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. Learn more at stensul.com.

#### Email team leadership
How to manage your email creation team for greater efficiency and better performance
Email as a marketing channel has never been more important. And that makes the teams that create the emails equally important, if not more so. The better you understand your team members and their roles, the better you can lead them to greater efficiency and performance.

#### Empowering non-technical marketers to bring their email vision to life — fast
The marketing team of a well-established B2B payments company needed three to four weeks to get a single email out the door. The problem was their lack of coding know-how. Turning to Stensul let non-technical people have complete control of the email creation process. It also meant reviewers and approvers collaborated in real time to further simplify and speed the process. Using the platform, users could create emails in just three to four hours.

#### Enlyte finds time for critical thinking
Enlyte grew out of the 2020 merger of Mitchell International, Genex, and Coventry, three businesses that provide products and services for the Property & Casualty (P&C) insurance industry. This merger presented the challenge of ensuring collaboration between centralized and distributed Marketing partners in a larger organization to produce well-performing emails that were always brand-compliant, without the need for “brand police.”

About 70% of their time was spent troubleshooting email templates because they were hand-coded with a code-base that was difficult to manage. That left little opportunity for, as Cynthia Damian, Enlyte’s Associate Creative Director, calls it, “critical thinking." The team at Enlyte needed to save time in their email creation process.

To create more and better-performing emails easily and quickly, Enlyte implemented the Stensul Email Creation Platform. Almost immediately, email creation time dropped 7x. Every email was now 100% brand-compliant with a quality look and feel. Template troubleshooting and rendering issues became things of the past. Further, team productivity rose 50%.

#### Enterprise email governance: building a system that scales
Enterprise email governance is the connected system — governed templates, role-based permissions, approval workflows, and audit trail logging — that controls how email content is created and deployed across a large, distributed marketing organization. When it works, it makes production faster and compliance more reliable. When it's missing, scale becomes the enemy of quality.

Enterprise marketing teams don't have a content volume problem. They have a content governance problem that looks like a volume problem.

The emails are going out. The campaigns are shipping. The metrics are being tracked. But somewhere in the system, brand consistency is slipping. Compliance review is a last-minute scramble. The approval process is the bottleneck that makes every campaign feel harder than it should. And the audit trail, when someone asks for it, requires hours of archaeology through email chains and shared folders.

These are not signs that the team is too slow or too big or too distributed. They're signs of an organization that has scaled creation without scaling governance.
What enterprise email governance means
Enterprise email governance is the operating model that controls how email content is created, reviewed, approved, and deployed across a large organization. It's not a single policy, platform, or process — it's the connected system of all three.

At enterprise scale, governance has to do more than it does at smaller scale. More teams creating means more opportunity for inconsistency. More campaigns shipping means more opportunities for compliance exposure. More tools in the stack means more handoff points where governance breaks down. More regulatory complexity — especially in healthcare, financial services, and pharma — means more at stake when it doesn't hold.

The organizations that govern email well at enterprise scale don't have fewer of these challenges. They've built a system that manages them reliably, at volume, without requiring heroic manual effort to hold it together.
Why enterprise-scale governance is uniquely hard
The governance challenges that appear manageable at smaller scale become structural at enterprise scale. Each of the following is predictable — and each requires a systemic answer, not a process patch.

Distributed creation across teams, regions, and agencies. When email content is created by multiple internal teams, regional offices, and external agency partners, version control is a constant problem. Different teams work from different template versions, apply different interpretations of brand standards, and make different calls about what's compliant. The result is inconsistency that no single reviewer can catch reliably.

High volume that outpaces manual review. Manual review processes have a throughput ceiling. At enterprise email volumes, that ceiling becomes a bottleneck — and the response is usually to reduce the depth of review, not to solve the throughput problem. Governance built into the creation environment removes the dependency on manual review for what can be automated.

Approval chains that collapse under complexity. Enterprise email campaigns often require sign-off from multiple stakeholders — brand, legal, compliance, regional leadership, subject-matter experts. Managing that routing manually, through email and calendar, creates delays, missed reviewers, and approval histories that are impossible to reconstruct cleanly.

Regulatory requirements that don't bend. Regulated industries carry compliance obligations that apply regardless of production volume or timeline pressure. HIPAA doesn't care that the campaign is already late. FINRA doesn't grant exceptions for distributed teams. The governance model has to make compliance consistent at scale — not just achievable when everything goes perfectly.

AI adoption without governance infrastructure. Generative AI is now part of the email production workflow at most enterprise marketing organizations. Without governance infrastructure in place, AI adds volume faster than quality controls can keep up. With governance, AI becomes a safe accelerant — producing more within the parameters that the governance system defines.
The components of enterprise email governance
Governed templates at scale
Governed templates are the structural foundation of enterprise email governance. These are email frameworks where compliance-required and brand-required elements are locked — required disclaimers, approved modules, functional opt-out mechanisms, regulated content zones — and customizable areas are clearly defined for the teams creating within them.

At enterprise scale, governed templates solve the version control problem. Every team, in every region, working with every agency, builds from the same current, approved framework. The compliant and on-brand path is the default path. The alternative requires access that most creators don't have and shouldn't.
Role-based access and permissions
Enterprise governance requires permissions that match organizational complexity. Not everyone has the same creation access. Not everyone has the same approval authority. Not everyone can deploy to the same audiences.

Role-based permissions enforce these distinctions at the platform level. Distributed teams create within their authorized scope. Regional compliance reviewers are routed campaigns relevant to their jurisdiction. Central brand teams have visibility across the organization without managing every review manually. The permissions do the governance work that human oversight can't do at scale.
Automated approval routing
Enterprise approval workflows are too complex to manage manually. Multi-stakeholder reviews — brand, legal, compliance, regional leadership — need routing logic that determines who reviews what, in what sequence, based on defined rules rather than someone's memory of who needs to be looped in.

Automated approval routing removes the manual coordination burden and makes compliance review consistent. A healthcare campaign automatically routes to the HIPAA compliance reviewer. A financial services email triggers the FINRA-required supervision step. The right people review the right content every time, without someone managing the routing for each campaign.
Centralized audit trail logging
Enterprise organizations — especially in regulated industries — need to document their email governance. Who approved this campaign? When? Which version? What audience received it?

At enterprise scale, that documentation cannot rely on email threads and shared folders. Centralized audit trail logging captures every meaningful event in the email lifecycle automatically: creation, revision, approval, and deployment. The log is available on demand — which is what "on demand" actually means when a regulator or auditor asks.
Integration across the martech stack
Enterprise email governance doesn't exist in isolation. Email creation connects to ESPs, MAPs, DAMs, CRMs, and workflow management platforms. Governance that holds only within the creation platform but breaks down at handoff points isn't enterprise-grade governance.

Enterprise email governance platforms integrate with the tools in your stack, maintaining governance continuity as content moves from creation to review to deployment. Templates govern what goes into the ESP. Approval records follow the campaign. The audit trail spans the full workflow.
Building an enterprise email governance model: where to start
Most enterprise organizations don't build governance from scratch — they retrofit it onto existing workflows. That's harder but more realistic, and the sequence matters.

Start with templates. Governed templates are the highest-leverage starting point because they address the most common source of governance failure: inconsistent creation. Audit existing templates, identify the elements that need to be locked, and build a governed template library that becomes the standard starting point for all email creation.

Map the approval workflow. Document how approvals actually happen today — not how the process document says they should happen, but how they actually happen. Identify where the bottlenecks are, where reviewers are being missed, and where the audit trail breaks down. The map tells you what to automate.

Define roles and permissions. Who should have creation access? Who needs approval authority? Who can deploy? Define these roles explicitly and implement them at the platform level, not through policy documents.

Connect the audit trail. Implement logging that captures the full email lifecycle and can produce documentation on demand. In regulated industries, treat this as table stakes, not a nice-to-have.

Extend to AI-generated content. As AI becomes part of the creation workflow, ensure governance extends to it explicitly. AI generation inside governed templates, approval routing that applies to AI output, and audit trail logging that captures AI-generated content alongside human-created content.
What enterprise email governance makes possible
The case for enterprise email governance is often framed around risk reduction — which is accurate but incomplete.

Risk reduction is the floor. What enterprise email governance actually enables is confident scale.

When templates are governed, brand consistency holds across every team and every region without central review of every campaign. When approval routing is automatic, campaigns move through review faster because the right people are looped in correctly, not eventually. When the audit trail is complete, compliance documentation takes minutes instead of days.

The teams operating with strong enterprise email governance are not the teams spending the most time thinking about governance. They're the teams shipping the most campaigns, with the highest consistency, and the lowest compliance exposure. Governance is not the overhead. It's what makes the scale possible.

This is Governed Creation™ in practice: the operating model that makes speed and control work together, at the complexity level that enterprise organizations actually operate at.
How Stensul powers enterprise email governance
Stensul is the Governed Creation™ Platform built specifically for enterprise marketing teams creating at scale. Where most email tools focus on what gets sent, Stensul focuses on how it gets made — embedding governance into the creation workflow so that brand consistency, compliance, and speed work together rather than trading off against each other.

For enterprise organizations, that means governed templates that hold across every team and region, role-based permissions enforced at the platform level, automated approval routing that handles multi-stakeholder review without manual coordination, and centralized audit trail logging that produces documentation on demand. The platform integrates with the ESPs, MAPs, DAMs, and workflow tools enterprise teams already use — so governance extends across the full workflow, not just the creation step.

The results are measurable: enterprise marketing teams using Stensul reduce campaign creation time by up to 90%. Customers including BlackRock, Cisco, Demandbase, Equifax, Siemens, and Thomson Reuters rely on Stensul to govern email creation across the complexity that enterprise organizations actually operate at — distributed teams, regulated industries, multi-brand environments, and AI-assisted production workflows.
FAQ
What is enterprise email governance? Enterprise email governance is the operating model that controls how email content is created, reviewed, approved, and deployed across a large, distributed marketing organization. It includes governed templates, role-based permissions, automated approval routing, centralized audit trail logging, and integration across the martech stack — the connected system that makes consistent, compliant production possible at enterprise scale.

How is enterprise email governance different from standard email governance? Enterprise email governance addresses the specific challenges of scale: distributed teams creating from different locations and with different toolsets, high-volume production that outpaces manual review, multi-stakeholder approval workflows across functions and regions, and regulatory requirements that apply across complex organizational structures. The components are the same; the implementation requirements are more demanding.

What are the biggest email governance challenges at enterprise scale? The most common challenges are distributed creation without centralized version control, approval workflows that are too complex to manage manually, compliance review that happens too late in the workflow to catch issues efficiently, inadequate audit trail documentation for regulatory inquiries, and AI adoption that outpaces governance infrastructure.

How does enterprise email governance support regulatory compliance? Enterprise email governance makes compliance consistent and traceable at scale. Governed templates embed required disclosures and compliant content zones directly into the creation framework. Automated approval routing ensures compliance reviewers are engaged for every applicable campaign. Audit trail logging provides the documentation that regulators and auditors require. Together, they make compliance a structural outcome, not a manual effort.

What platforms support enterprise email governance? Enterprise email governance platforms — distinct from email service providers — are designed specifically for the creation and governance workflow. They provide governed templates, role-based access controls, automated approval routing, audit trail logging, and integrations with ESPs, MAPs, DAMs, and workflow management tools. Stensul's Governed Creation™ Platform is built for enterprise-scale governance, with customers including BlackRock, Cisco, Equifax, and Thomson Reuters.

How long does it take to implement enterprise email governance? Implementation timelines vary by organizational complexity and the current state of the workflow. Organizations that start with governed templates and approval routing can see meaningful governance improvement relatively quickly. Full implementation — including role-based permissions, audit trail logging, and martech stack integration — typically takes longer and benefits from a phased approach that addresses the highest-risk gaps first.

Stensul is the Governed Creation™ Platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. Learn more at stensul.com.

#### Financial services company spends time on email creativity instead of troubleshooting code
Creating emails at this Fortune 500 financial services company was taking too long. There wasn’t time to devise the right strategy, message, or look and feel. They hoped a modular template system would save time, but the email team had to troubleshoot code at every stage of the creation process. By moving to Stensul, the team regained time lost to fixing code, allowing it to create strong-performing emails in less time while boosting overall productivity.

#### Financial services email marketing: compliance, governance, and how to scale both
Financial services email marketing operates under FINRA, SEC, CAN-SPAM, state-level regulations, and internal supervision requirements that most industries don't face. The firms doing it well aren't working around compliance — they've built governance into how email gets made, so every send is defensible before it ships.

Financial services marketing teams are producing more email than ever. More campaigns, more segments, more AI-assisted variants, more channels feeding into the inbox. The volume is up. The regulatory environment hasn't loosened.

FINRA, the SEC, state insurance regulators, and a growing stack of state privacy laws govern what financial services organizations can say in marketing emails, who needs to review it, how long it needs to be retained, and what happens when something goes wrong. For broker-dealers, investment advisers, insurance companies, and banks, every marketing email is a supervised communication — whether or not the workflow treats it that way.

The firms operating at the highest level aren't managing this tension manually. They've built a governance model that makes compliance the default condition of every email they produce, not the final hurdle before send.
What makes financial services email marketing different
Most enterprise email marketing teams deal with brand governance, approval workflows, and ESP integration. Financial services teams deal with all of that — plus a regulatory layer that governs content, supervision, and recordkeeping in ways that have no parallel in unregulated industries.

The core regulatory frameworks vary by firm type, but several apply broadly across financial services marketing.

FINRA Rule 2210 governs communications with the public for broker-dealers. It requires that marketing communications be fair, balanced, and not misleading. Specific content rules apply to performance data, risk disclosures, and claims about products or services. Critically, Rule 2210 requires that a registered principal review and approve certain types of communications before use — making supervision a structural requirement, not a best practice.

SEC advertising rules govern investment advisers under the Investment Advisers Act. The SEC's marketing rule requires that advertisements not include untrue statements of material fact, present performance results in a misleading way, or omit information that would make a statement misleading. Testimonials, endorsements, and third-party ratings have specific disclosure requirements.

State insurance regulations add additional content and filing requirements for insurance product marketing that vary by state and product type.

CAN-SPAM applies to commercial email across industries, requiring identification, physical address, and functioning opt-out mechanisms.

State privacy laws — CCPA and a growing number of state equivalents — add consent, data rights, and opt-out requirements for residents of specific states.

The compliance challenge for financial services marketing is not knowing what these rules say. It's operationalizing them consistently across every campaign, every team, and every channel, at a volume that makes manual review impractical.
Where financial services email compliance breaks down
Most compliance failures in financial services marketing are process failures. The regulation is understood. The workflow doesn't reliably enforce it.

Supervision at the end of the workflow. FINRA's principal review requirement isn't optional — but when supervision happens after content is created, stakeholders are waiting, and the campaign is practically ready to ship, the review is under pressure. Issues caught at this stage require rework that everyone is motivated to minimize. Supervision that happens at the end is less effective than governance that happens throughout.

Distributed creation without content controls. As more teams, wholesalers, regional offices, and agencies create email content, version control becomes a liability. Different teams work from different template versions, apply different interpretations of disclosure requirements, and make different calls on what constitutes a fair and balanced presentation of a product.

Performance data and claims without guardrails. Financial services marketing has specific rules around how performance data can be presented — time periods, benchmarks, gross versus net — and around claims that could be construed as guarantees or misleading predictions. Without content guardrails enforced at the template level, these requirements depend on individual reviewers catching violations under time pressure.

Recordkeeping gaps. FINRA and SEC rules require that firms retain records of marketing communications — including who approved them and when. Manual workflows that reconstruct approval history from email threads cannot produce that documentation quickly or reliably when regulators ask for it.
Building a compliant financial services email workflow
Govern templates to enforce disclosure requirements
Governed templates are the highest-leverage tool for financial services email compliance. Email frameworks where required disclosures, risk language, and compliant content zones are locked — built in by compliance and legal once, enforced automatically every time someone creates a new email.

In practice, this means performance data modules that include required time period and benchmark disclosures by default. Risk disclosure language that appears in every product email without anyone having to remember to add it. Content zones that define what can be customized and what cannot be changed. The compliance path is the only path.
Build supervision into the creation workflow
For broker-dealers, FINRA principal review is a regulatory requirement. The question is where it happens in the workflow. When review is a structured workflow step — triggered automatically based on content type, product category, or audience — it happens at the right time and with the right context. Reviewers know exactly what they're being asked to approve. The approval is logged. The audit trail is complete.

This is meaningfully different from supervision that happens informally, where the reviewer gets an email attachment with a tight deadline and no routing context. Structured supervision workflows are faster for reviewers, better for compliance, and more defensible when regulators ask how approvals were handled.
Automate recordkeeping
Financial services firms are required to retain records of marketing communications. Modern email creation platforms capture this automatically — every draft, revision, approval, and deployment is logged with timestamps and version history. When a regulator asks to see the approval record for a campaign, the answer takes minutes, not days.

If your current workflow reconstructs that history from email threads and shared folders, that's both a compliance risk and an operational burden that gets more expensive every time it's required.
Manage multi-state complexity with permission-based creation
Financial services marketing often operates across multiple states with different regulatory requirements. Governed templates and role-based permissions can enforce state-specific content rules at the creation level — so teams in different regions can't accidentally use content that isn't approved for their jurisdiction. The compliance logic is built into the workflow rather than dependent on each creator knowing every state-level requirement.
AI in financial services email marketing: where governance becomes critical
Generative AI is changing email production across financial services. The volume of AI-generated drafts, variants, and personalized sends is growing — and the regulatory environment doesn't grant any exemptions for content that was AI-generated.

FINRA's supervision requirements apply to AI-generated communications just as they apply to human-written ones. The SEC's marketing rule applies regardless of how the content was produced. A performance claim that violates the advertising rules is a violation whether a human wrote it or an AI generated it.

The specific risk of AI in financial services email marketing is that AI generates plausible content quickly — including plausible content that violates disclosure requirements, makes misleading claims about performance, or presents risk information in an unbalanced way. At volume, ungoverned AI production creates exposure at a scale that manual review cannot reliably catch.

The answer is governance built into the generation environment. When AI generates within governed templates — with required disclosures locked, content zones defined, and claim parameters constrained — the output is compliant by design. The supervision workflow applies to AI-generated content just as it does to human-created content. The audit trail captures both.

This is the operating model Stensul's Governed Creation™ Platform is designed to support: AI-powered speed within a governance framework that makes that speed safe to deploy in a regulated environment.
How Stensul supports financial services email compliance
Financial services marketing teams need more than a template library and an approval process. They need a governed creation system where compliance is embedded into how email gets made — not reviewed at the end of a workflow that was designed without compliance in mind.

Stensul's Governed Creation™ Platform is built for exactly this environment. Governed templates lock the content elements that regulations require. Role-based permissions enforce who can create, edit, and deploy — including jurisdiction-specific content controls for multi-state operations. Approval routing is automatic and structured, engaging the right reviewers — including registered principals for FINRA-required supervision — based on campaign type and content. And every step is logged, giving firms the recordkeeping documentation that regulators require without the manual effort of reconstructing it later.

Enterprise organizations including BlackRock and Equifax use Stensul to govern email creation at scale in regulated environments. Marketing teams using Stensul reduce campaign creation time by up to 90% — not by bypassing compliance, but by making the compliant path the fastest path through the workflow.
FAQ
What regulations govern financial services email marketing? Financial services email marketing is governed by multiple overlapping frameworks. FINRA Rule 2210 applies to broker-dealer communications with the public, requiring fair and balanced content and principal review of certain communication types. The SEC's marketing rule applies to investment adviser advertising. State insurance regulations add filing and content requirements for insurance product marketing. CAN-SPAM applies to all commercial email, and state privacy laws add consent and data rights requirements for residents of specific states.

What does FINRA Rule 2210 require for email marketing? FINRA Rule 2210 requires that communications with the public be fair, balanced, and not misleading. Specific requirements apply to performance data presentation, risk disclosures, and claims about products or services. Certain types of communications require review and approval by a registered principal before use. Firms must also retain records of marketing communications, including approval documentation.

How do financial services firms manage email compliance at scale? The most effective approach is embedding compliance into the creation workflow rather than reviewing for it at the end. Governed templates with locked disclosure elements, structured approval routing that automatically engages required reviewers, and automated recordkeeping that logs every draft, revision, and approval reduce compliance risk without creating production bottlenecks.

Does FINRA's principal review requirement apply to AI-generated email content? Yes. FINRA's supervision requirements apply to communications with the public regardless of how they were created. AI-generated marketing emails are subject to the same review and approval requirements as human-written ones. Firms using AI for email content generation need approval workflows that apply to AI output and recordkeeping that captures it.

What are the recordkeeping requirements for financial services email marketing? FINRA and SEC rules require firms to retain records of marketing communications, including the content itself and documentation of who approved it and when. The specific retention period varies by firm type and communication category, but the general requirement is that records be readily retrievable for examination. Manual workflows that rely on email threads to reconstruct approval history cannot reliably meet this standard.

How do you manage multi-state compliance in financial services email marketing? Multi-state compliance is best managed through governed templates and role-based permissions that enforce jurisdiction-specific content requirements at the creation level. Rather than relying on each creator to know every state-level regulatory requirement, the governance system builds those constraints into the workflow — so teams in different regions can only produce content that is approved for their jurisdiction.

Stensul is the Governed Creation™ Platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. Learn more at stensul.com.

#### Fortune 500 fintech company reimagines campaign creation
A leading Fortune 500 financial software company faced a challenge many enterprise marketing teams recognize: demand for campaigns was rising, but their creation model was becoming a bottleneck.

Emails took weeks to produce. Iteration was limited. And while quality remained high, speed came at a cost.

Instead of loosening controls or adding more tools, the organization made a more strategic decision. They enabled teams to work within shared guardrails.

The result was not just faster production. It was a shift in ownership, confidence, and creative momentum.

#### Fortune 75 tech company finds a better way to create emails
Email is the preferred method used by a Fortune 75 tech company to secure registrations to the nearly 40 global tech industry conferences they participate in each year. Always striving to provide an exceptional customer experience, the company’s global events unit wanted to promote six major events in a way that wouldn’t cause frustration or confusion among subscribers by overlapping communications.

To find the time needed to cross-promote the events in a way that subscribers would welcome, the company created all the emails in the Stensul Email Creation Platform™. Before Stensul, 90% of available time was spent solely on getting emails created and out the door, leaving limited time to focus on strategy and performance. By bringing Stensul on board, the team recaptured two weeks, which allowed them to fine-tune strategy and develop messaging that resonated with tightly defined personas.

#### Freedom in an email creation framework
Read how a balance between autonomy and control can make your email creation more efficient
In his groundbreaking book, Good to Great, management guru Jim Collins wrote that when people are "operating with freedom within a framework of responsibilities, you get a magical alchemy resulting in superior performance.” At the heart of this is a balance between autonomy, the freedom, and control, the framework.

The Stensul eBook, Freedom in an email creation framework, applies Collins's concept to email creation and shows how to implement it in your marketing operation to make it more efficient. You'll also learn how it benefits your team and improves the performance of the emails they create.

#### From batch and blast to personalized journeys with Adobe, Stensul, and World Vision
URL: http://stensul.com/resource/from-batch-blast-to-personalized-journeys-with-adobe-stensul-and-world-vision/

#### From guardrails to growth: How Xylem built confidence into every campaign
URL: http://stensul.com/resource/guardrails-to-growth-how-xylem-built-confidence-into-every-campaign/

#### Future-proof your email marketing operations in 2025
URL: http://stensul.com/resource/future-proof-your-email-marketing-operations-in-2025/

#### GCE reduced email creation time and increased volume by empowering requesters
Grand Canyon Education (GCE) is the marketing services arm of Grand Canyon University, which has 100,000+ students, 80% online. Email is the primary communications channel to engage with students. GCE’s in-place workflow took five days to create an email. That, and an inability to meet rising volume demands, frequently had requesters creating emails on their own that were off-brand, with grammatical errors, and often didn’t render properly. With Stensul, GCE shortened creation time from five days to one day, more than doubled email volume, and empowered requesters to create on-brand, quality emails while staying in control of the process.

#### Healthcare email marketing: how to move fast without breaking compliance
Healthcare email marketing operates under HIPAA, CAN-SPAM, and a growing stack of state-level privacy laws. The teams doing it well aren't slowing down to stay compliant — they've built governance into how they create, so speed and compliance reinforce each other instead of competing.

Healthcare email marketing is not like other email marketing. The channel is the same. The goal — reach the right person with the right message — is the same. What's different is the regulatory environment surrounding every send, and the organizational complexity of getting it right at scale.

For enterprise marketing teams in health systems, payers, pharma, and healthtech, that complexity is the daily reality. HIPAA governs how patient data gets used. CAN-SPAM governs how commercial emails get identified and managed. State-level laws like the Texas Responsible AI Governance Act are adding new layers on top of both. And the cost of getting any of it wrong is not abstract.

The good news: compliance and speed are not opposites. The enterprise healthcare marketing teams operating at the highest level have stopped treating them that way.
What sets healthcare email marketing apart
Most enterprise email marketing deals with brand governance, approval workflows, and ESP integration. Healthcare teams deal with all of that — plus a regulatory layer that can turn a single non-compliant send into a six-figure fine and a federal audit.

The core distinction is protected health information (PHI) — any information that could identify a patient and connect them to their health status, care, or payment history. The moment your email marketing touches PHI, through targeting, segmentation, tracking, or personalization, a different set of rules applies.

A healthcare marketer cannot always treat their email list the way a retail marketer would. Segmentation based on conditions or treatment history, pixel-based tracking that captures health data, and automated journeys triggered by clinical events all require additional authorization and controls. That's before accounting for the BAA requirements that apply to every vendor in your martech stack that handles patient data.
What HIPAA actually requires for email marketing
HIPAA's marketing rules are specific — and the specificity is useful. Here's what they require in practice.

Written authorization for PHI-based marketing. If a marketing communication uses PHI to target or personalize, you need the patient's written authorization first. General promotional emails that don't use PHI — newsletters, event announcements, educational content — don't trigger this requirement. The line matters, and it's worth knowing exactly where it sits.

Business Associate Agreements with every relevant vendor. Every marketing technology vendor that handles PHI — email service providers, marketing automation platforms, CDPs, analytics tools — needs a signed BAA before you activate them. This applies to your ESP, your CDP, your personalization engine, and any AI tools that touch patient data.

Consent propagation that actually works. When a patient opts out, that preference has to flow to every system in your stack — and quickly. Days-long lag times in preference management are a compliance liability that manual processes cannot reliably prevent at scale.

Audit trails. Who approved this email? When was consent captured? Which version was sent to which segment? Regulated organizations need answers to these questions on demand. Workflows that reconstruct approval history from email chains and shared folders create gaps that are expensive to explain during an audit.
The real cost of non-compliance
HIPAA civil penalties range from $100 to $50,000 per violation depending on culpability, with annual caps up to $1.9 million per violation category. Those numbers are real. But the less-discussed cost is operational.

When a compliance team catches an issue after a send, the review burden expands across every campaign that follows. Future sends move slower. Legal stays in the loop longer. Approval processes get more conservative. The short-term cost of one non-compliant email is the fine. The long-term cost is the friction it adds to every send that comes after.

Teams that front-load governance — building review checkpoints, role-based permissions, and template guardrails into the creation process itself — spend significantly less time in reactive compliance mode. The workflow does the governance work so reviewers aren't catching everything manually at the end.
How to build a compliant healthcare email marketing workflow
Start with governed templates
The fastest path to consistent compliance is governed templates: email frameworks where compliant elements are locked and customizable elements are clearly defined. Required disclaimer language, opt-out mechanisms, and regulated content zones get built in once — by the team with the expertise to get them right — and enforced automatically every time someone creates a new email.

This is meaningfully different from a template library people can freely edit. Governed templates have structure that holds. The non-compliant path is designed out, not just discouraged.
Build approval routing into the workflow, not on top of it
Most enterprise marketing teams have approval processes. In healthcare, those processes need to be structured workflow steps, not informal asks. Compliance review, legal sign-off, and brand checks happen before send — routed automatically based on content type, audience segment, and regulatory category.

The teams that do this well don't chase approvers. The platform routes the right email to the right reviewer based on rules, and the audit trail is captured automatically.
Separate clinical and marketing systems
Practical advice that eliminates most compliance gray area: keep patient communications and marketing communications clearly separated. Clinical communications — appointment reminders, care instructions, billing notices — live in your EHR or patient portal. Marketing communications live in your email marketing platform.

This separation makes audit trails cleaner, consent management simpler, and BAA requirements more straightforward. It also makes it far easier to answer the "does this email touch PHI?" question before it becomes a problem.
Log everything
If you cannot answer — within minutes — who approved a campaign, when, and which version they approved, your workflow has a gap. Modern email creation platforms capture this automatically. Every draft, revision, and approval is logged. If your current process relies on email threads and shared documents to reconstruct that history, that's the first thing worth fixing.
AI in healthcare email marketing: where the governance stakes get higher
Generative AI is accelerating email production across every industry. Healthcare is no exception — and the compliance stakes make the governance question more urgent, not less.

AI can generate email copy faster than any human team. Without guardrails, it can also produce content that subtly violates HIPAA marketing rules, and move that content quickly through an under-governed workflow to patients at scale. The risk isn't always something obviously wrong. It's something plausibly compliant that isn't, reaching the wrong audience because no governed review step caught it.

The answer is not to avoid AI. It's to ensure AI generates within governed templates, brand rules, and compliance parameters from the first draft. When guardrails are built into the creation environment — not checked after the fact — AI becomes a safe accelerant rather than a new liability.

This is the principle behind Governed Creation™: governance embedded into the creation process itself, so speed and compliance aren't in tension. They reinforce each other.
What healthcare marketing teams doing this well have in common
The enterprise healthcare marketing teams operating at their best share a few patterns. They've separated promotional and clinical communication systems, with clear ownership of each. They use governed templates where compliant elements are locked. Their approval workflows are built into the creation platform — not bolted on at the end. They have BAAs in place with every vendor that touches patient data. And they treat consent propagation as a technical infrastructure requirement, not an operations task.

The result is a team that moves at the speed the business requires without operating in a state of permanent compliance anxiety. Governance is not slowing them down. It is what makes their speed sustainable.
How Stensul supports healthcare email marketing compliance
Stensul's Governed Creation™ Platform is built for exactly the kind of regulated, high-stakes marketing environment that healthcare teams operate in. Governance is embedded directly into the creation process — not reviewed at the end of it.

In practice, that means governed templates with locked compliance elements, structured approval routing that automatically engages the right reviewers based on content type and audience, and comprehensive audit trail logging that documents every draft, revision, and sign-off. When an AI tool generates email content inside Stensul, it generates within those same governed parameters — so the speed AI creates doesn't outpace the compliance controls the organization requires.

Enterprise healthcare marketing teams using Stensul reduce campaign creation time by up to 90% — not by cutting corners on compliance, but by eliminating the manual rework and bottlenecks that slow production when governance is an afterthought. Organizations like BlackRock, Equifax, and Thomson Reuters trust Stensul to govern their email creation at scale. For healthcare teams navigating HIPAA, BAA requirements, and the growing complexity of state-level privacy laws, it's the same principle applied to a higher-stakes environment.
FAQ
Is email marketing HIPAA compliant? Email marketing can be HIPAA compliant when structured correctly. The key distinction is whether the email uses protected health information (PHI). General marketing emails that don't reference health data don't trigger HIPAA's marketing authorization rules. Emails that use PHI for targeting or personalization require written patient authorization and additional technical controls.

What are the HIPAA requirements for healthcare email marketing? HIPAA requires written patient authorization before using PHI in marketing, Business Associate Agreements with any vendor that handles patient data, clear and functioning opt-out mechanisms, and consent propagation across all systems. Comprehensive audit trails for approvals and sends are also required to support compliance documentation.

How do healthcare marketing teams manage email compliance at scale? The most effective approach is building governance into the creation workflow rather than reviewing for compliance at the end. Governed templates with locked compliant elements, structured approval routing, clear separation between clinical and marketing systems, and comprehensive audit trail logging reduce compliance risk at scale without slowing production.

What happens if a healthcare organization sends a non-compliant marketing email? HIPAA civil penalties range from $100 to $50,000 per violation, depending on culpability, with annual caps of up to $1.9 million per violation category. Beyond fines, non-compliant sends typically trigger expanded compliance review, legal involvement, and slower approval processes for future campaigns.

What is a Business Associate Agreement in healthcare email marketing? A Business Associate Agreement (BAA) is a HIPAA-required contract between a covered entity and any vendor that handles protected health information on their behalf. For marketing teams, this includes email service providers, marketing automation platforms, CDPs, and analytics tools that touch patient data. BAAs must be in place before activating any vendor with PHI access.

What is the difference between clinical and marketing communications under HIPAA? Clinical communications — appointment reminders, care instructions, billing notices — are considered treatment, payment, or operations (TPO) communications and generally don't require separate marketing authorization. Marketing communications that use PHI to promote products or services do require authorization. Keeping these systems clearly separated is one of the most effective ways to manage HIPAA compliance in a marketing context.

Stensul is the Governed Creation™ Platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. Learn more at stensul.com.

#### Holiday Inn Club Vacations supercharged email creation with Stensul + SFMC
Holiday Inn Club Vacations manages a diverse portfolio of vacation brands, each with distinct audiences, standards, and personalization needs. Meeting those demands through a build-from-scratch email creation process meant constant bottlenecks, version control risk, and a growing gap between strategy and execution. 

When HICV paired Stensul with Salesforce Marketing Cloud, they replaced that friction with a governed creation model that let teams move faster and stay on brand without adding headcount.

#### How a strategic focus lets designers create better marketing assets
Get a strategic focus to become a better designer of marketing assets
Being able to pay attention to what matters most is a real challenge when you're designing assets like emails and landing pages for your marketing team. That's because your day is usually taken up with things that have nothing to do with design work. Learn how to efficiently manage that and more in the Stensul eBook, How a strategic focus lets designers create better marketing assets.

#### How a top drugstore chain cured email creation woes with change management
One of the leading drugstore chains serves just under half of all U.S. shoppers. In 2021, the company sent 8.8 billion emails to promote pharmacy services, a wide range of consumer packaged goods, and a loyalty program. However, with many tedious, manual steps, it took three days to get an email created—even for rush projects. The lack of available time limited designers’ ability to think strategically and creatively. The way emails were built forced them to be “brand police,” impacting their morale.

To turn its email creation process from slow and arduously labor-intensive to efficient, with better collaboration, and yielded performance that was at or better than email benchmarks for retailers, the leaders of the company’s Marketing Operations chose to make fundamental changes to how they created emails. The key was to put the Stensul Email Creation Platform™ at the center of their revamped process to manage the necessary change.

#### How an Email Creation Platform makes a MAP/ESP migration easier, faster, and less costly
Migrating to a new MAP or ESP?
Moving to a new MAP/ESP is a major decision that can have a significant impact on your organization’s email marketing programs as you perform the migration. It will cost both time and money to make it happen and it won’t be easy.

But what if there was a different approach to managing a MAP/ESP migration—one that’s easier, faster, and less costly?

Learn more with the Stensul eBook, How an Email Creation Platform makes a MAP/ESP migration easier, faster, and less costly.

#### How building emails in ESPs/MAPs limits your marketing success
Here's the eBook that makes the case to stop building emails and landing pages in ESP/MAP builders
Your ESP/MAP lets you send lots of emails to lots of people. It helps ensure those emails make it to your targets’ inboxes, gives you access to powerful analytics, and lets you speed up and simplify email list management. But the email and landing page builder in your ESP/MAP isn't nearly as useful as those other capabilities. That lessens the efficiency of your company’s marketing creation efforts, impacting marketing performance. Learn how a marketing creation platform can save 8+ hours per email over your current production process in the Stensul eBook, How building emails in your ESP/MAP limits your marketing success.

#### How Cisco scales governed email creation across business units and brands
Cisco's global media team produces email across enterprise networking, data center, partner, events, and CXO markets, sending through multiple email service providers including Eloqua, Marketo, SendGrid, and others. Before Stensul, every requesting team had its own bespoke process for building email, which created brand inconsistency, slow review loops, and version sprawl across languages and regions. 

For a company sending email across business units, regions, and partner channels, the risk of brand drift, version conflict, and unreviewed content shipping isn't a UX problem. It's a governance problem. With Stensul as the upstream, ESP-agnostic creation layer, the team now distributes consistent governed templates across business units while letting each team work the way that fits them.

#### How Stensul accelerates success for companies using Salesforce Marketing Cloud
Email marketing is moving faster. This eBook will help you keep up.
The message at this year’s Salesforce Connections is that “the world of business is changing.” Not only is it changing, but it’s moving faster. You need to keep pace or fall behind your competitors. That’s why, as a Salesforce Marketing Cloud user, you must read the Stensul eBook, How Stensul accelerates success for companies using Salesforce Marketing Cloud.
 

#### How the Milwaukee Bucks engage fans with dynamic content
URL: http://stensul.com/resource/how-the-milwaukee-bucks-engage-fans-with-dynamic-content/

#### How to become a better email creator
Learn to overcome the hurdles that prevent your email from making it to your subscribers' inbox, being read, and more
What often separates marketing emails that work from those that don't isn't the subject line, image, copy, or CTA. It's creating emails that get delivered, can be accessed by any subscriber—even the visually impaired—and motivate them to action. The Stensul eBook, How to become a better email creator, explains the factors to consider and the actions you need to take to ensure your email gets to your subscribers, renders in a way that moves them to click-through—and do it all more easily than you thought possible. Download it now.

#### How to boost the efficiency of your creative operations
Is your creative operations team a service provider or strategic partner? 
The creative operations team you’re a part of — or lead — is vital to your company’s marketing organization. It can be of greater value by being efficient, especially when it comes to creating emails, which are central to most digital marketing initiatives.

You can change your operation's performance — and perception — by embracing an efficient email creation process.

#### How to create landing pages efficiently
Is the way you create landing pages too much of a hassle and taking too much time? 
Whether you use an ESP/MAP or a stand-alone builder to create landing pages, it’s not a hassle-free process. Both methods are hard to master and prone to delays.

There is an alternative that makes the landing page creation process efficient, an Email Creation Platform with landing page creation capabilities.


It gives you the flexibility you want and the control you need to have a democratized landing page creation process that non-technical people can safely use.

#### How to leverage Gen AI in email creation for greater efficiency and effectiveness now
Learn how to take full advantage of the time-savings, insights-providing power of Gen AI in email creation today
Gen AI has burst onto the scene. Understandably, anyone remotely close to email marketing is looking to harness Gen AI—and fast. Look no further than the Stensul eBook, How to leverage Gen AI in email creation for greater efficiency and effectiveness now.

Read it to understand the essential role Gen AI can play in helping you create emails faster than you thought possible and produce results beyond your expectations. You'll learn how to apply Gen AI to automate a range of basic email creation tasks to help you make better decisions on email content, send time, and more. Download this eBook now.

#### How to make your email review and approval process efficient
Are your emails getting stuck in review and approval?
An inefficient email review and approval process can eat up valuable hours in your day and cause you to reach for a bottle of aspirin.

If your team is experiencing confusion, errors, or missed deadlines when it comes to email, it may be time to take a look at your review and approval process.

Learn more with the Stensul eBook, How to make your email review and approval process efficient.

#### How to make your MOPs team strategically valuable
Is your MOPs team task- or insights-driven? Does it produce reports or plot strategy?
A diamond can’t be fully appreciated until it's placed in a setting where its brilliance shows and its value shines. Like diamonds, Marketing Operations (MOPs) hold value. 

The Stensul eBook, How to make your MOPs team strategically valuable, will help you find the strategic value of your operation and then make it shine like a brilliant diamond. It’s based on a webinar by Forrester Research’s Vice President and Research Director, Marketing Operations, Cristina De Martini, and Stensul Founder and CEO, Noah Dinkin. Download it today and start climbing the MOPs strategic value ladder.

#### How to overcome 8 challenges in Design to Code email creation
Design to code is one of the most popular ways to create emails, but it’s also not the most efficient
Learn to avoid problems common to the design to code workflow and speed up your email creation process with the Stensul eBook, How to overcome 8 challenges in Design to Code email creation.

#### How to prepare for and pass the ultimate marketing automation exam.
What is Marketo Certification?
Since 2013, Marketo has given power users the opportunity to achieve Marketo Certified Expert (MCE) status by passing the Marketo Certification Exam. Initially, the test was “a piece of cake” according to Solomon Solutions, a Marketo consulting agency. However, in recent years, the Marketo Certification Exam (now called Adobe Certified Expert - Marketo Engage Business Practitioner Exam) has evolved into a bonafide marketing operations right of passage.

As the difficulty of the exam increased over the years, it became necessary to split certification into two levels, associate and expert, with additional specialization assessments now available on top of the preliminary certifications.

For most marketers, outside of marketing operations, Marketo Certification is an unnecessary step. The cost, time, and attention required to complete the exam make it unique in the marketing industry. Unlike other superficial certification programs, Marketo Certification cannot be completed in a weekend. As a result, Marketo Certified Experts are in higher demand than most platform-specific specialists.

After Adobe officially acquired Marketo, it added another layer of credibility to the certified expert status. Today, passing the Marketo Exam* is table stakes for many large employers, giving MCEs access to more jobs, higher-paying roles, and more senior titles.

*Note that much of the study and preparation material refers to these exams and credentials as Marketo Certification Exam and Marketo Certified Expert respectively, however, both were renamed after Adobe acquired Marketo in 2019. Today, there are two levels of certification—Adobe Certified Professional and Adobe Certified Expert. Both levels of certification now have exams of the same name.
How do I become a Marketo Certified Expert (MCE)?
General Preparation
If you’re interested in pursuing Marketo Certified Expert or Marketo Certified Associate status you should know that it’s going to require significant effort.

For starters, the Marketo Certification Exam isn’t even open to the public, you must be a current Marketo customer in order to take the exam. Once you’ve paid the $225 exam fee, you must achieve a 67% or higher to pass the exam. It’s not uncommon for people to take the exam multiple times before passing. However, failure can be costly—requiring participants to wait two to six weeks and pay an additional fee depending on the number of attempts.

If you’re determined to pass the exam, you’ll first want to decide which certification to prepare for. According to the Marketo Exam page, applicants preparing for the Associate-level certification should be able to:

 	Create basic email campaigns from day one
 	Set up marketing initiatives according to best practices
 	Report on the success of programs

Already have experience with Marketo? Maybe the Certified Experts exam is right for you. Marketo Certified Experts should be able to:

 	Demonstrate mastery over a wide breadth of Marketo topics
 	Showcase a knowledge of industry best practices

Each tier has specific recommendations for anyone considering taking the exam, but both required deliberate preparation.
How to prepare for the Marketo Certified Associate Exam**
**Now Called Adobe Certified Professional - Marketo Engage Business Practitioner Exam

The associate certification is geared towards more entry-level employees. This could even be completed while in school if the candidate’s internships qualify as 3-6 months of general marketing experience. In addition, Marketo recommends a minimum of 200-400 hours of hands-on experience developing and implementing marketing programs using Marketo.

Since this exam is more focused on setting up basic email programs, the questions focus less on high-level problem solving, and more on the foundations of the Marketo Engage platform. Some additional considerations before you dive into this certification include:

 	Length: 60 questions
 	Duration: 120 minutes
 	Passing Score: 76%
 	Cost: $95
 	Proctored: Yes (online, through Kryterion)

If you haven’t already, there’s no replacement for time spent in Marketo. Get the minimum, or even the maximum, amount of hours recommended with the product. Also, having practical marketing experience will give you better context for the situations in which you’d need to create marketing automation programs. Once you’ve gained the pre-requisite experience, there are a number of resources available, in addition to Marketo University’s on-demand training such as:

 	Adobe Certified Professional - Marketo Engage Business Practitioner - This overview of the exam includes a breakdown of each section of the test as well as basic information on how to prepare to pass it.


 	Marketo Certified Associate Exam Study Guide - This study guide will give you everything you need to know in order to prepare for the exam including core concepts, additional study topics, practice questions, and more.


 	Marketo Core Concepts I Course - This instructor-led training course will help the novice quickly pick up the basics of Marketo and prepare for the associate exam. At $1,500, this course isn’t for the casual learner. If your employer isn’t helping with the cost of a course like this, then it might be worth checking out the top Marketo training on Udemy.

Once you’ve completed your preparation and feel ready for the exam, here’s a list of the topics the MCA exam will cover and what percentage of the test each makes up.


How to prepare for the Marketo Certified Expert Exam***
***Now Called Adobe Certified Expert - Marketo Engage Business Practitioner Exam

If you’re serious about a career in marketing operations, there are few certifications more meaningful than completing the Marketo Certified Expert Exam. However, before you schedule the test, Marketo recommends at least one year of experience as a marketing automation professional, in addition to between 800 and 1,000 hours working directly with Marketo. Unlike the associate credential, this exam is meant for experienced marketing operations professionals looking to take their career to the next level. In addition to these considerations, the exam consists of:

 	Length: 75 questions
 	Duration: 150 minutes
 	Cost: $225 per attempt
 	Passing Score: 67%
 	Proctored: Yes (in-person and online by Kryterion)

Rather than rush into the hot seat, take the time to prepare carefully for this exam. Each failing score will cost you several hundred dollars and multiple weeks of waiting. If you’re questioning your experience, here are some additional resources to help you prepare.

 	Adobe Certified Expert - Marketo Engage Business Practitioner Exam Guide - Everything you need to know about the exam including general exam information, recommended experience, exam objectives and scope, and sample test links.


 	Adobe Certified Expert - Marketo Engage Business Practitioner Sample Test - Certified sample questions to help you prepare for the exam. Multiple sources have mentioned how helpful these questions can be in preparing for and passing the exam on your first try.


 	Instructor-led Online Exam Prep Course - This is one of the only ways to get verified answers to specific questions about Marketo from a trained professional. It’s a 3-hour online course that costs $375. Since this course is self-paced you can take as long as you’d like to complete it.


 	Marketo Core Concepts II Online Course - Taken directly from the exam outline, this course will give you hands-on Marketo preparation that’s directly applicable to passing the final exam.

Now that you know what prepared looks like, and are planning on at least 1,000 hours using Marketo, you’ll be ready for exam day. Here’s a breakdown of the different sections of the final exam.


How much does Marketo certification cost and is it worth it?
If you’ve followed this entire article, then you’ve probably already come to a conclusion about whether or not the Marketo Certification Exam is worth the money for you. Completing all recommended training could easily set you back close to $4,000. That’s a significant sum for online training of an email marketing platform. But remember this isn’t just any email marketing platform. Marketo is the leading marketing automation platform for enterprise businesses. Completing your certification will open the door to a world of opportunities.

As soon as you pass your exam you’ll be invited to an exclusive LinkedIn Group for Adobe Certified - Marketo Engage Experts. You’ll also receive a print-ready certificate of completion and be automatically invited to annual in-person Marketo networking events. And last but not least, you’ll be eligible for Marketo Career Connect, the invite-only network for employers looking for Marketo expertise. This might seem mundane, but as of this writing, the platform boasts open employment opportunities with Amazon, Google, and JPMorgan Chase.

So Is Marketo Certification free? No, it’s not free, but it is a valuable long-term investment. According to Marketo research, “34% of Marketo Certified Experts typically make over 125K, compared to only 14% non-MCE Marketo users.“ If you’re looking for a professional opportunity that will help you reach the next level in your career. Marketo Certification might be exactly what you’ve been waiting for.

 

#### How to scale a high-velocity email operation
Facing high revenue growth targets?
If your company is looking for rapid revenue growth, your email operation will need to be faster and more efficient than ever.

Learn the four key characteristics that define a high-velocity email operation with the Stensul eBook, How to scale a high-velocity email operation.

#### How to talk to your CFO about email creation
Your head of finance, the CFO or equivalent title, is your organization's driver of change — especially when it involves technology — even more than the CMO. These finance folks look for ways to speed and simplify processes for greater efficiency and performance, including email creation.

Learn how to explain to your CFO how email creation can be more efficient and how your team can devise and deliver better email performance with the Stensul eBook, How to talk to your CFO about email creation.

#### How Xylem scaled email and landing page creation across a distributed marketing organization
Xylem is a global water technology company operating across multiple business segments and regions. After a significant company reorganization, Xylem formed segment-specific teams outside of the centralized digital marketing team — each responsible for their own campaigns, including both emails and landing pages.

The new model created an immediate need: a self-service platform that non-technical marketers could use to build on-brand emails and landing pages without writing code, without chasing approvals through email chains, and without risking brand drift across teams.

Stensul’s Governed Creation™ Platform gave Xylem the structure to make that model work. With a shared library of custom modules, built-in brand guardrails for both email and landing page builds, tiered user roles, and full integration across four Marketo instances, Xylem’s teams can now create and launch campaigns faster and with confidence.

#### Independent Research Firm Cites Stensul ‘Enables an Efficient Creative Process’ for Large Enterprises Building Emails
Company’s Marketing Creation Platform Identified Among Notable Vendors
In a just-issued report, Stensul has been recognized among technology providers by Forrester Research. According to the report, “…specialist firms facilitate pieces of the process that can be particularly painful for marketers or agencies.”

“Stensul enables an efficient creative process for large enterprises that need to empower noncreative, nontechnical staff to collaboratively build brand-compliant emails at scale,” noted Forrester’s “The Email Marketing Landscape, Q1 2024” Report. 

“This confirms what companies creating emails in the Stensul Marketing Creation Platform enjoy every day - an unmatched level of creation efficiency for the whole team,” said Noah Dinkin, Stensul’s Founder and CEO. “Our simple drag-and-drop builder is integrated with proofing and customizable workflows, making Stensul the central place where teams work together to create high-performing emails. By having everything in one place, Stensul removes the back-and-forth pain you’d typically find around this process.”

The report notes email marketing technology has evolved, mentioning “incumbent vendors don’t dominate like they used to.” It adds, “Now, software-as-a-service (SaaS) tools...make it easy for marketers with limited design or data science backgrounds to build customized, highly visual campaigns…at scale…”

“Organizations using Stensul have seen increased revenue from the email channel because Stensul saves their teams so much creation time; they now have the time to increase the sophistication of their email programs,” Dinkin said.”

You can see Stensul in action here.

#### Marketing agility and financial regulations
Make your program agile while still respecting regulations
If you're a member of an email creation team in a highly regulated industry or a leader who wants your team to become more agile, this webinar will help take your email creation to the next level.

This 20-minute session explores how to boost your marketing programs by unblocking a slow creation process in a world that requires compliance with multiple regulations when sending out communications. Learn how large financial services firms can slash email creation time from weeks to hours in this on-demand replay.

 

#### Marketing operations best practices for scaling campaign creation
Ten people. Fifty campaigns a year. You knew everyone. Approvals happened over Slack. If something went off-brand, someone caught it. The system worked because the system was you.

Now: one hundred people. Five hundred campaigns a year. Slack is chaos. Approval chains are broken. A campaign shipped off-brand last week, and no one is really sure where the breakdown happened. You're still doing the operational work, but now the operational work no longer scales.

This isn't a headcount problem. It's an architecture problem.

Most marketing operations teams face this inflection point and respond the same way: they add more people, more spreadsheets, more manual gates. They layer process on top of broken process. They turn the MOps function into a bottleneck — the very thing it was supposed to eliminate.

Teams that scale differently don't add friction. They redesign how campaign creation works.

This guide covers seven best practices that the leading MOps teams have built into their systems.
Best practice 1: Centralize intake — one front door for all campaign requests
Why it matters: When campaign requests come through email, Slack, your calendar, and verbal conversations, nothing is tracked. Priorities are unclear. Due dates are assumptions. Marketing operations turns into coordination work instead of orchestration.

What it looks like in practice: One intake system. Every campaign request, whether it's a three-email nurture sequence or a multi-brand, multi-channel campaign, enters the same place. That system captures the essentials: business unit, launch date, channels, regulatory requirements, on-brand compliance needs, and approval stakeholders.

A centralized intake system gives you visibility. You can forecast resource capacity. You can see bottlenecks before they become crises. You can build SLAs around how quickly intake tickets move through your pipeline. [internal link: marketing operations workflow post]

The system itself becomes a forcing function: if a request is unclear, it doesn't move forward. That discipline, baked into intake, saves hours downstream.
Best practice 2: Build governance into creation, not around it
Why it matters: Most teams enforce governance through after-the-fact review: the campaign is built, then it goes to approval, then if it breaks brand guidelines, it gets rejected and reworked. That's costly and demoralizing. It also doesn't scale; at 500 campaigns a year, your approval queue becomes your bottleneck.

Governed Creation™ changes that model. Instead of governance happening after creation, guardrails ecist directly within the creation workflow. 

What it looks like in practice: Rules live at the point of creation. Templates are pre-approved. Brand elements are locked or auto-populated. Copy fields include compliance checks. Colors are palette-limited. 

When a marketer builds a campaign, they're not fighting constraints — they're working inside a structured environment designed to keep work on brand and compliant.

This doesn't limit creativity. It focuses it. A designer working with pre-approved brand templates and a locked color palette doesn't have fewer options — they have clearer ones. They move faster because they're not second-guessing brand decisions.

Governance built into creation also reduces revision rounds. You're not discovering compliance issues in round-three review. You're preventing them in round one. 
Best practice 3: Define and standardize approval chains before campaign requests land
Why it matters: When approval workflows are reactive, decided case-by-case, they become political. Who needs to sign off? It depends. It's unclear. Campaigns stall waiting for the right stakeholder. Stakeholders feel left out or over-consulted.

What it looks like in practice: Before a single campaign brief lands, you've mapped your approval tiers. For example:

 	A standard marketing email may require brand and marketing approval.
 	A campaign involving regulated claims may require compliance review.
 	AI-generated messaging may require additional review depending on industry requirements.

The mapping is based on risk and complexity, not internal politics. Business units know the pathway before they submit. Approvers know when their turn arrives and what they're actually approving for. Campaigns flow because everyone knows the play.

This also surfaces a critical insight: if a campaign type requires ten approval levels to be safe, that's a signal that you should redesign the process or the template, not that you should accept a broken system.
Best practice 4: Connect your creation and deployment environments
Why it matters: Disconnection between creation and deployment is the riskiest handoff in marketing operations. Campaign built in one platform. Deployed from another. A manual export here, a manual import there. Email addresses copied and pasted. Segments copy-pasted wrong. A campaign approved in the creation environment lands broken in deployment because something was lost in translation.

What it looks like in practice: Your creation platform and your deployment environment (email, SMS, ad platform, CMS) are connected via API. Data flows in one direction — from the approved campaign into the deployment system. No manual handoffs. No reentry. No translation errors. The approved campaign that your team signed off on is the campaign that goes live.

If your creation and deployment tools aren't API-connected today, that's a priority. It's also where marketing operations teams often unlock the biggest efficiency gains. One less manual step, repeated five hundred times a year, is significant.
Best practice 5: Track production metrics, not just campaign metrics
Why it matters: Most teams obsess over campaign performance: opens, clicks, conversions. Those matter. But they tell you nothing about whether your operations are working.

Marketing operations metrics are different. They measure the health of your system.

What it looks like in practice: You track cycle time: the number of days from intake to live. You measure revision rounds: how many times a campaign returns to the creator for edits before approval. You monitor on-brand compliance rate: the percentage of campaigns that ship meeting brand standards on the first check. You track approval SLA compliance: are stakeholders reviewing campaigns on time, or are they becoming the bottleneck?

Stensul customers reduce campaign creation time by up to 90%. But that only happens when you know what you're measuring. Cycle time is your north star. If it's trending up, something in your system is broken. If it's trending down, you've found a practice that works.
Best practice 6: Treat AI as a governed capability
Why it matters: AI is accelerating campaign creation dramatically. Teams can generate variations, drafts, and campaign ideas faster than ever. But AI without governance simply increases the volume of work that needs review.

Speed without structure doesn’t scale.

What it looks like in practice: Marketing operations teams define guardrails for how AI is used.

Examples may include:

 	defining when AI-generated copy requires human review
 	establishing brand guidelines for AI prompts
 	ensuring AI outputs align with compliance standards
 	documenting acceptable AI use cases across teams

When AI operates inside clear guardrails, it accelerates creation. When it operates without them, it creates operational noise.
Best practice 7: Audit your MOps function quarterly
Why it matters: Most teams treat their marketing operations system like software from 2015 — installed, left alone, occasionally patched when something breaks. But your operations environment is changing constantly. New channels emerge. Team size shifts. Compliance rules tighten. A practice that worked last quarter might be creating drag this quarter.

What it looks like in practice: Every quarter, you run a small audit. What campaigns took longer than your SLA? Why? What approval types are causing rework? What compliance issues did you catch too late? Where are people workarounds that suggest the system isn't meeting their needs?

That audit doesn't produce a big strategic report. It produces two or three small changes for next quarter. Remove a manual step. Clarify an approval rule. Update a template. Tighten an A prompt. Small, continuous improvement turns good operations into great ones.
What mature marketing operations actually look like
You've crossed the line from reactive to proactive marketing operations when these three things are true:

You have visibility before crisis. You're not discovering problems in production. You're catching them in intake, creation, or approval — when they're fast and inexpensive to fix. Your production metrics are trending in the right direction, and you know why.

Your team scales with volume, not linearly. When campaign volume doubles, your MOps team doesn't need to double. You've invested in systems and process, so the work is distributed across the platform, not concentrated on people. Your team has capacity to focus on strategy, not triage.

Governance accelerates rather than constrains. Brand and compliance teams still play a critical role in campaign approvals. But when governance is embedded into the creation workflow — through templates, guardrails, and structured systems — reviews become faster and more predictable.

Instead of spending time correcting preventable issues, reviewers can focus on higher-value work: refining brand standards, improving templates, strengthening guardrails, and optimizing how campaigns perform.
Moving forward: the operations advantage
The teams that will scale confidently in the next eighteen months aren't the ones hiring their way out of chaos. They're the ones that treated marketing operations as a system to invest in, not a function to staff.

Every best practice here solves a specific pain. Centralized intake gives you visibility. Embedded governance accelerates creation. Standardized approvals eliminate politics. Connected systems remove manual risk. Production metrics let you improve. AI governance prevents exposure. Quarterly audits keep the system sharp.

None of these practices require a complete overhaul. None demand new technology (though good technology helps). They're the practices that separate teams that scale from teams that strain. They're what allow a hundred-person team to move faster, with more confidence, and less fire-fighting than a ten-person team ever could.

Your operations function isn't overhead. It's infrastructure. The quality of your infrastructure determines how fast your team can move.
Frequently asked questions
How do you improve marketing operations efficiency? Improve marketing operations efficiency by identifying your current bottlenecks — these are usually in intake, approval, or the handoff between creation and deployment — and then building systems that remove friction. Start with a single intake system so you have visibility into your full pipeline. Then embed governance into your creation process so approvals don't happen after the campaign is built. Finally, connect your creation and deployment environments via API so campaigns don't require manual rework. The highest-impact improvements are usually the ones that eliminate manual steps, not the ones that add more oversight.

How do you scale marketing operations? Scale marketing operations by shifting work from people to systems. As volume increases, your operations function must be built so that templates, rules, compliance checks, and approval workflows do the heavy lifting — not your MOps team. Centralize intake so you can forecast capacity. Build governance into creation so fewer campaigns need manual review. Standardize approvals so they move quickly. Connect your systems so deployments don't require rework. Track production metrics so you can optimize continuously. At scale, your team's job is to maintain and refine the system, not to review every campaign.

What metrics should marketing operations track? Marketing operations should track cycle time (days from intake to live deployment), revision rounds (how many times a campaign returns for edits before approval), on-brand compliance rate (percentage of campaigns that meet brand standards on first check), approval SLA compliance (percentage of approvals that happen within defined timeframes), and AI review completion time (how long AI-generated assets spend in review). These metrics tell you whether your system is working. Stensul customers reduce campaign creation time by up to 90% — but that only happens when you're measuring cycle time and working deliberately to improve it.

How do you govern AI in marketing operations? Govern AI in marketing operations by defining what AI-generated content requires human review before it ships. AI-drafted subject lines might need compliance review. Copy written by AI in regulated verticals needs legal sign-off. AI-generated color palettes need brand team validation. The governance question isn't whether to use AI — it's what guardrails keep AI-accelerated output safe. You also improve AI output quality by sharpening your input: better brand guidelines, clearer regulatory requirements, and more structured audience definitions help AI generate content closer to what you need, reducing revision rounds.

What is the difference between good and bad marketing operations? Good marketing operations make campaign creation faster and more confident. They catch problems early, prevent them systematically, and allow teams to ship without drama. Bad marketing operations create bottlenecks, catch problems late, require endless review cycles, and burn out the team with firefighting. The difference is architecture: good operations have centralized intake, embedded governance, clear approvals, connected systems, and visibility into production. Bad operations rely on email, Slack, spreadsheets, manual handoffs, and post-launch discovery of problems. Good operations scale. Bad operations strain.

#### Marketing to one: How to organize your team, techniques, and technology to create personalized campaigns
URL: http://stensul.com/resource/marketing-to-one-how-to-organize-your-team-techniques-and-technology-to-create-personalized-campaigns/

#### Mastering email campaign efficiency: tips for saving time and boosting results
URL: http://stensul.com/resource/webinar-mastering-email-campaign-efficiency/

#### Meet the new Stensul AI-powered landing page toolkit
Create more appealing headlines, copy, and CTAs, plus improve conversions with the ease and speed of AI-powered landing page tools from Stensul

#### MINDBODY finds a way to make email creation stress-free
MINDBODY takes the stress out of the day-to-day management of fitness, beauty, and wellness businesses around the globe. A heightened need to personalize customer emails - to reflect the combination of features used by each for maximum relevance - plus the time-consuming creation method - hand-coding - was producing unwanted stress for MINDBODY's marketers. 

The 10 to 15 emails produced monthly took blood pressure-raising 2 to 4 hours each, blocking the company from pursuing opportunities. They reduced the tension by simplifying and speeding up email creation with the Stensul Governed Creation™ Platform. Emails, nearly 400 per month, were now produced in just 15 minutes each, allowing for greater agility and flexibility when it came to last-minute changes or urgent requests. It also provided time to develop more strategically relevant retention and prospecting email programs far more efficiently.

#### Optimizing commonly used email creation workflows to increase efficiency and agility
Despite being surrounded by change, the two most common ways to create emails use technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.

In the last few years there's been a dramatic acceleration in the development and deployment of a host of digital technologies. The driver was COVID-19.

#### Pardot Specialist Certification Guide and Practical Study Tips
What is the Salesforce Pardot Specialist Certification?
Salesforce Pardot Specialist Certification is a marketing credential offered by Salesforce for marketing operations professionals who’ve passed the certified exam.

In addition to Specialist Certification Salesforce offers several other marketing certifications including:

 	Marketing Cloud Administrator
 	Marketing Cloud Consultant
 	Marketing Cloud Developer
 	Marketing Cloud Email Specialist
 	Pardot Consultant

In order to receive the credentials, you must first register for the Salesforce Pardot Specialist Certification. When you pass the exam, it not only helps your career prospects (see demand for Salesforce talent), but it also tells current and future employers you know your stuff when it comes to marketing automation. Gaining the trust of your boss and peers may be more valuable than any raise.

But before you start updating your LinkedIn profile, you have to pass the exam, which according to Lucy Mazalon, marketing automation consultant, gets harder every year.

“Believe me, the exam has certainly become more challenging to pass. I can testify to this because I had to retake the exam after I accidentally let my certification expire (oops). The exam was noticeably harder – even with a year’s worth of consulting experience under my belt!”

Not to worry, this guide will walk you through the best material out there to prepare to pass the test with flying colors. We’ll walk through the most recommended tips for passing the Pardot Specialist Certified Exam. Break down the most up-to-date study guides from Certified Salesforce Pardot Experts, and breakdown each section of the exam, so there’s no surprises and nothing stopping you from kickstarting your marketing automation career path.

‍
How do you pass the Pardot Specialist Exam?
Whether you’re training for the Olympic gold medal or just trying to pass a marketing automation exam, it’s helpful to talk to people who’ve done it before. These tips come from three Certified marketing automation experts on how they prepared for and passed the Pardot Specialist exam.
1. Set a date.
Nothing motivates quite like a deadline. So if you’re serious about studying for and passing the Pardot Specialist Exam, don’t wait another minute. Register today and start preparing yourself to pass it. Jacqueline Fassette, a Salesforce Marketing Champion is a huge advocate of this approach. She said,

“So many people ask for my advice on the exam, but don’t plan to take it for many months. Setting a date is a great motivator and will keep you focused on your goal.”

Setting a date also helps you build your study schedule out, so you know when you have time to study and what you need to study in order to pass the test. If you’re not sure what material you need to study yet, that’s okay, we’ll cover that in a minute.
2. Gather study materials
Everybody learns differently. You can read countless accounts of people who passed the exam and never find the exact right plan for yourself. The best study guide is the one that works for you. That being said, we’ve put together a list of some of the most recommended Pardot Specialist Exam study resources which you can access for free.

 	Super Study Sheet: Pardot Specialist
 	Pardot Specialist: Super Study Spreadsheet
 	Trailhead Trailmix: Prepare for your Pardot Specialist Credential
 	Certification Exam Guide (Winter ‘19)

In addition to free resources, Salesforce also recommends Essentials of Pardot Lighting App for Digital Marketers. This course costs $1,800 and may not be as “essential” as Salesforce would like you to think it is. Countless certified experts have passed the exam without spending $1,800 on training. But if you have no experience with Pardot, and an eager employer who’s willing to pay for it, this is probably a great way to jumpstart your marketing automation experience.
3. Take a practice test
Once you’ve mastered the basics, there are several practice tests you can take to feel confident going into test day. Other than the official Salesforce Exam Guide, most of these mock tests are from a few years ago, so it’s best to rely on the official documentation. However, since Salesforce only provides 5 sample questions, these other resources might give you the additional practice you need to feel ready.

 	23 Pardot Certification Mock Questions (Salesforce Blogger)
 	Pardot Certification Mock Exam (57 Questions)
 	Official Pardot Specialist Exam Guide (5 Questions)

Salesforce recommends 6-12 months of experience with Pardot prior to taking the certification test. But even if you have the experience, it’s helpful to know as much as possible about the actual breakdown of the exam, which areas of Pardot are going to be included in the test, and how long you’ll need to set aside to take it.

‍
What questions are on the Pardot Specialist Certification Exam?
It might not feel like it at first, but Salesforce does want you to pass the exam. So despite feeling some anxiety on test day, it’s in their best interest to help prepare you to pass this test. The Summer ‘20 Salesforce Pardot Specialist Exam Guide has the most up-to-date information about the big test.

If you’re feeling any anxiety, start by reading the section of this guide that talks about all the things you don’t need to know in order to pass this test—custom HTML, Javascript, and CSS. A relief, I’m sure. You are expected to know the ins-and-outs of Pardot as well as have a good grasp of digital marketing best practices. In addition, you should know how to create marketing assets, automation, and workflows in Pardot. They recommend studying Engagement History, B2B Marketing Analytics dashboards, and scoring and grading models.

If any of these features sound new to you, then it’s best to jump back up to the list of study guides and brush up on those resources. If this is sounding like a day at the office, then you’re probably ready for the test. Here’s what you can expect when it’s time to take it.

 	Length: 60 questions
 	Duration: 90 minutes
 	Passing Score: 72%
 	Cost: $200
 	Proctored: Yes (online, through Kryterion)



You can spend countless hours preparing for this exam, but at the end of the day, it’s taking and passing the test which really boosts your job prospects and marketing automation experience. So rather than waiting for the stars to align, get registered, and get certified. You’ll never know if you’re ready for the test until you actually start taking it.

‍
Is it worth it to get Pardot Certified?
The obvious answer is Yes, if you’re already using Salesforce Pardot then it should be a no-brainer. According to Salesforce, demand for talent is projected to create 4.2 million jobs by 2024 and the average salary for experienced Salesforce marketers is more than $100,000.

Once you’ve passed the exam you can create your trailblazer.me account, a custom resume to show off your Salesforce skills. Becoming Salesforce Pardot certified will also help you connect with a broader network of marketing operations professionals that can help guide your career. For example, Angie Greven received her first certification after getting help from a mentor on Trailblazer Connect.



Salesforce Pardot certification is typically the first step in your Salesforce Marketing career path. And passing the certification exam unlocks a world of potential whether you’re changing jobs, leveling up your career, or just starting off on the right foot.

 

#### Process change management in email creation—4 real-world examples
Find out how to successfully manage a change to your email creation process
If yours is a typical marketing operation, making your email creation process more efficient might be worth considering. That's because it takes most organizations two or more weeks to get just one email out the door.

Learn why and how to take the steps that will move your email creation process from complicated, time-consuming, and frustrating to efficient in Process change management in email creation—4 real-world examples. This Stensul eBook is your guide to understanding what you can do to create emails up to 90% faster than you are today, giving you time to A/B test, refine strategy, and optimize email performance. Download this eBook now to make an email creation process change for the better.

#### Real estate investment company saves time, maintains control, and gains better results
The marketing technology team of a real estate investment company with a diversified portfolio of properties located across the U.S. acted as an internal agency for the marketing teams of each of the organization’s divisions. An attempt to simplify the email creation process by creating a master email template for each unit in the real estate firm proved to be time-consuming and unsatisfying for all involved.

By opting for the Stensul Email Creation Platform™, the marketing technology team cut the time spent on day-to-day production activities by empowering their clients, marketing teams in the real estate company's divisions, to create emails. They achieved this goal without any loss of control over email structure, design, or branding. Plus, they were able to create a higher volume of emails that were more effective.

#### Reinventing campaign creation in an AI era
URL: http://stensul.com/resource/reinventing-campaign-creation-in-an-ai-era/

#### Stensul Adds Generative AI Capabilities to Increase Email Creation Efficiency
First in a Series of AI-enabled Capabilities to the Company’s Content Creation Platform
Stensul, the collaborative email and landing page creation platform, announced an initial set of integrated features that leverage the power of Generative Artificial Intelligence (Gen AI) to help users create better content more efficiently. They are the latest part of the company’s drive to improve creation efficiency for users of its creation platform.

The new features introduced align with Stensul’s approach to streamlining and simplifying content creation while empowering everyone on a team to do that easily and confidently. The new features native to the platform are:

 	

 	Subject Line, Preheader Text, and Title Generator
 	Writing Style Changer
 	CTA (call-to-action) Text Generator



 

“Stensul has always been about helping teams do their best work by improving their efficiency, joining creation and collaboration in one platform,” said Noah Dinkin, Stensul’s Founder & CEO. “Incorporating a growing array of capabilities that take advantage of Gen AI just makes so much sense. Each Gen AI-enabled feature saves time while enabling teams to create better content. This will absolutely bolster performance, and we’re just getting started.”

The new features already have a track record of success. Stensul launched a set of free, stand-alone Gen AI-powered tools on the Stensul website earlier this year. Strong market response and usage of those free tools helped validate growing internal excitement around these capabilities, while also enabling Stensul to learn firsthand from feedback.
Subject Line, Preheader Text, and Title Generator
Because the Subject Line and Preheader are two of the most critical elements of an email, marketers spend lots of time and creative energy to produce subject lines, preheaders, and titles that will prompt recipients to open and engage with emails. Any improvement, especially one that takes less time to create, is music to the ears of email marketers everywhere.

While creating an email in Stensul, users can use the new Gen AI functionality to create from scratch or suggest additional subject lines based on the body content of the email. Tweaks can easily be made for tone or length, and users are always required to stay within preset brand guardrails around these elements.
Writing Style Changer
When it comes to headlines and body copy in emails, users often iterate several cycles before those text elements are just right. This includes writing style and specific requirements for length of copy. The Writing Style Changer lets users rapidly iterate on copy within Stensul, without needing to worry about writer’s block.

To leverage the Writing Style Changer, users simply select any text element in the Stensul email builder, and a menu will appear for tuning the text suggestions.Writing style options include enthusiastic, funny, informational, professional, salesy, casual, and cute, among others. With each option, a user is always in control of the character or word count.
CTA Text Generator
Call-to-Action text is crucial for marketers to drive valuable actions from email recipients. Like the subject line to get recipients to open, and the email headline and copy to attain engagement, the CTA is a critical step in the customer journey.

Marketers spend a lot of time finding the perfect CTA phrase to use that will motivate recipients to make the next move. Much like Stensul’s  other new Gen AI features, the CTA Text Generator provides alternative versions in terms of copy, length, and tone, helping users make the best choice for their goals.

“We’re just getting started  with bringing the full benefits of Gen AI to email creation,” Dinkin said. “The technology is magical, and combined with Stensul’s powerful platform and robust guardrails to maintain brand standards for our customers, we think there’s a lot of value we can bring to the table around content creation and collaboration.”

To learn more, please visit https://stensul.com

#### Stensul Adds No-code Dynamic Authoring for Salesforce Marketing Cloud and Marketo to its Email and Landing Page Creation Platform
Makes email personalization easy and efficient for marketing teams
Dynamic Content Authoring for Salesforce Marketing Cloud (SFMC) and Adobe Marketo Engage can now be performed in Stensul, the collaborative email and landing page creation platform. 

“Personalization dramatically improves email performance. However, preparing all the different content pieces and underlying Dynamic Content code has meant doing difficult work that takes a lot of back-and-forth and is prone to error,” said Noah Dinkin, Stensul’s Founder & CEO. “Stensul applied our years of learnings around email creation and collaboration to Dynamic Content Authoring to make it faster, error-free, and a better experience for everyone involved. We’ve stripped away all of the complexity under the hood so Digital and Marketing teams can focus on creating higher-impact email programs with Dynamic Content. And they can go after their goals at a much faster pace.”



To support the campaigns Marketing teams want to run, until now, authoring an email with Dynamic Content has involved multiple experts, working in the native email builders of the large ESPs/MAPs. The process is extremely cumbersome and fragile, consuming significant time from everyone involved. 

“Stensul changes personalizing emails with Dynamic Content from a complex, time-consuming, and often frustrating process to amazingly simple and efficient,” said Kyle Garrett, Weave’s Senior Marketing Operations Manager. “Changing elements of an email - from the headline, image, body text, the CTA, and even links - is done quickly and easily without the need to make structural changes to the modules in the email’s templates.”

Before this Stensul innovation, those using Dynamic Content couldn’t easily see how their emails would look for different audience segments outside of individual previews in or sent from SFMC or Marketo. The lack of visibility created additional work when changes were required. 

Stensul’s Dynamic Content Preview, part of the new capability, lets teams build emails and preview Dynamic Content without leaving the Stensul interface. This means teams can see what a whole email will look like, not just the non-dynamic pieces.

“Along with increasing the types of emails that marketers can create in Stensul, this new capability frees up huge amounts of time for the specialists so they can focus on leveraging the more sophisticated capabilities of their ESP or MAP,” Dinkin said. “Marketing leaders are really excited about this because they want to bring more sophistication into their programs to drive increased performance, yet historically that required significant additional budget or headcount. With our overall Dynamic Content capabilities, they are now looking at a completely different equation.”

The SFMC and Marketo Dynamic Content integrations are now available now within the Stensul Email and Landing Page Creation Platform. For more information, visit https://stensul.com.

#### Stensul and Movable Ink: Optimize your personalized marketing performance
URL: http://stensul.com/resource/stensul-and-movable-ink-webinar/

#### Stensul Announces $7 Million in Series A Funding to Transform the Way Email Marketers Work
NEW YORK, June 20, 2018 (GLOBE NEWSWIRE) -- Stensul, Inc., a technology company focused on transforming the way email marketers work, announced today that it has completed a $7 million Series A funding round. Javelin Venture Partners led the round, with participation from Arthur Ventures, First Round Capital, Uncork Capital, Lowercase Capital and Scott McCorkle (former President of ExactTarget and CEO of Salesforce Marketing Cloud). The funding will primarily be used to continue growing the team and further accelerate the success the company has already seen amongst enterprise customers.

#### Stensul Email Creation Platform Adds Integrations with Microsoft Teams and Slack
Integrations with Top Messaging Platforms is Company’s Latest Move To Bring Email Creation and Collaboration Together
Stensul today announced availability of integrations that connect its Email Creation Platform with Microsoft Teams and Slack, the two leading messaging platforms for business.

“Until now, stakeholder feedback happened in separate, disconnected places from where an email was being created. That resulted in a lot of time-consuming, frustrating back-and-forth for teams,” said Noah Dinkin, Stensul’s Founder and CEO. “With Stensul’s Microsoft Teams and Slack integrations, a marketing email can be created in our Email Creation Platform and then shared directly with specific users or channels in each messaging platform for feedback.”

With the rise of Slack and Teams as the dominant places for internal communications, Stensul saw a corresponding increase in these platforms becoming where stakeholders would share comments and other feedback around marketing emails being created. With these integrations, Stensul brings together the ability to create, share, collect feedback, and make updates to the email, all in one place. This combination of creation and collaboration saves significant time and gives everyone greater visibility into the overall process.

The integrations let collaborators preview, leave comments, tag colleagues, and approve or reject an email seamlessly with either messaging platform. Everyone is kept up-to-date with alerts on the latest status, including when an email is pushed to an ESP or MAP for deployment.

“During the past year and a half there’s been a shift not only in where we work, but also how we all work together,” Dinkin said. “It used to be that we would send around proofs or visit someone’s desk to look at their screen and share comments. Now, that feedback is primarily shared via Slack and Teams. This isn’t going to change back to the old way, and has been made more efficient by these new Stensul integrations.”

Along with speeding the overall email creation process to save valuable time for busy teams, the robust guardrails of Stensul’s platform allow anyone to create emails that adhere to corporate brand guidelines automatically, without having to worry about email coding or rendering issues.

“Stensul has spent years and made considerable investment to provide enterprises and high-growth companies with the best-in-class platform for email creation,” Dinkin said. “As digital collaboration is now the default for everyone, we will continue to integrate our Email Creation Platform with more applications, beyond Slack and Teams, to enable creation and collaboration to live together, enabling everyone to do their best work by making content creation agile,” Dinkin said.

Slack and Teams join what is already the category’s largest collection of deep integrations, all intended to to unite and simplify a disconnected email creation process. Other Stensul integrations include Adobe Campaign, Marketo and Workfront, Asana, Oracle Eloqua and Responsys, Salesforce Marketing Cloud, Iterable, Braze, Liveclicker, Movable Ink, and Microsoft Outlook, among many others.

 

 

#### Stensul Extends Leadership in Collaborative Email Creation With Deeper Adobe Integrations that Deliver More Value for Platform Users
Stensul, the platform for collaborative email creation, announced new functionality within its integrations with Adobe’s marketing automation platform (MAP), Adobe Marketo Engage and Adobe’s marketing workflow and collaboration solution, Adobe Workfront. These are the latest developments from Stensul to broaden and deepen its category-leading portfolio of integrations with Adobe Experience Cloud applications, including and Adobe Campaign. 

“Stensul brings everyone involved in email creation into a single environment so they can easily collaborate and do their best work,” said Noah Dinkin, Stensul’s Founder and CEO. “Deep integrations between the Stensul Email Creation Platform™ and the numerous adjacent technologies in a company’s martech stack are a key part of how the overall workflow becomes more efficient for everyone. Great examples of this are our powerful integrations with Marketo Engage, Workfront, Experience Manager, and Adobe Campaign along with our compatibility with Adobe Analytics. If a company is an Adobe shop, Stensul is the clear choice as their Email Creation Platform.”

Stensul provides the missing link to bring email creation and collaboration together. With these critical platforms talking to each other, teams reduce steps in the process and free up significant time for strategic work to deliver better results. 


Adobe Marketo Engage and Stensul: Programs, samples, and scheduling
Added to the ability to easily and securely upload HTML from Stensul to Marketo Engage Programs (Marketing Activities) or Marketo Engage Design Studio, three new enhancements make the Marketo Engage and Stensul combination more robust and valuable. The first is Create a Program, which lets users clone already-structured Marketo programs on the fly without leaving the Stensul platform. This capability lets users create Programs while giving marketing operations teams greater control over the programs that get created. The second is Send a Sample, which allows users to take the email they are working on in Stensul, and easily trigger a test send or a proof, deployed from Marketo Engage. This eliminates the need for a user to switch over to Marketo Engage to send an email proof for review, saving time and lessening the chance for error. The third is Schedule a Send, which lets users schedule new Marketo Engage Programs from the Stensul interface, making it easier for a permissioned user to oversee an email from inception to send without logging into Marketo Engage.
Adobe Workfront and Stensul: Sync collaboration activities between platforms
For teams who use Stensul and Workfront, collaboration and workflow activities such as comments and approvals made within Stensul will now sync to the corresponding project and task in Workfront in real-time. It’s the best of both with this integration enhancement. This boosts an already robust and powerful collaboration workflow, ensuring all campaign stakeholders stay updated in Workfront. It also enables greater collaboration and agility in the overall process for those stakeholders central to the process. 
Deeper integrations provide higher value
These new robust integrations underscore Stensul’s commitment to deliver greater ease, speed, and control over the entire email creation and collaboration process, helping fast growing companies as well as the world’s largest brands get even more value from Adobe Campaign, Marketo Engage, Workfront, and Experience Manager. In the case of Adobe Campaign, teams can collaborate and create beautiful, finished emails in Stensul, and, once approval workflows are complete, upload the finished HTML into Campaign via a secure API connection.

“These latest Adobe integration enhancements extend Stensul’s lead in the Email Creation category as having the most extensive collection of deep and valuable integrations. All are intended to unite and simplify a disconnected email creation process consisting of single-purpose tools used by specialists operating in silos,” Dinkin said. 

Along with Marketo Engage, Workfront, Adobe Experience Manager, and Campaign, Stensul has deep integrations with Oracle Eloqua and Responsys, Salesforce Marketing Cloud and Pardot, Iterable, Braze, Asana, Wrike, Movable Ink, LiveClicker, Slack, Microsoft Teams, and Microsoft Outlook, among others.
About Stensul
The Stensul Email Creation Platform™ dramatically reduces email creation time - by up to 90% - so teams can better focus on improving email performance. Stensul makes this possible by streamlining the collaboration process and simplifying email creation for all marketers, so they can create high-performing emails that drive stronger results. Top brands that trust Stensul to solve their most demanding email problems include ASICS, BMW, Capital One, CircleCI, Codecademy, Electric, FullStory, Lucidworks, and MURAL. For more information or to see Stensul in action, visit stensul.com.

#### Stensul Goes Beyond Email with Addition of Landing Page Builder to its Creation Platform
'A game changer to create both kinds of content with maximum efficiency'
Stensul, known for collaborative email creation, now brings creation efficiency to landing pages. As part of its expansion into asset types beyond email, the company announced a new Landing Page Builder integrated with its market-leading Stensul Creation Platform™.

"Stensul reduced the time teams spent on email production-related activities by making it a highly-efficient process that freed up valuable time to focus on program strategy and driving results," said Noah Dinkin, Stensul's Founder & CEO. "We took our deep learnings from email creation and brought it to landing page creation. Many marketing teams told us their campaigns often call for emails and landing pages.

"While they loved how Stensul let them create high-quality emails in minutes rather than days, their process to create landing pages still took days or weeks, causing significant pain and consuming valuable time. The message was clear: expand Stensul's capabilities to create emails and landing pages quickly and easily in one platform," Dinkin said.

The new Stensul Landing Page Builder utilizes templates and predefined, no-code modules that allow non-technical users to easily and confidently create landing pages. This new landing page creation capability is not a repurposed email builder, as Stensul recognizes the two asset types are very different under the hood.

"Taking the common and quicker path of simply repurposing an email builder to do landing pages would limit the designs and functionality our users wanted, and that isn't a tradeoff we would accept," Dinkin said. "From early customer reactions, we're confident this offering will finally deliver what the market has long been waiting for."
Comprehensive Adobe Marketo Engage Integration


Stensul also extended its integration with Adobe Marketo Engage to landing page creation. Now teams using Marketo can experience the same ease and efficiency creating landing pages when building emails in Stensul. While in Stensul, users can embed Marketo Forms into landing pages and securely upload the HTML to Marketo Marketing Activities via API in a single click.

"The way Stensul has combined landing page creation with email creation in one place brings an unmatched level of process continuity and control to our digital creation efforts," said Justin Price, the Milwaukee Bucks' Email Marketing Manager. "It offers a superior user experience, with the right blend of control and flexibility, allowing even platform novices to use it to create effective landing pages that meet our design standards. It is a game changer to create both kinds of production-ready content on one platform with maximum efficiency."

Similar to email creation, the existing ways teams create landing pages are hard to use, prone to bottlenecks, and involve significant, time-consuming back and forth among colleagues. Building in a company's ESP, MAP, or CMS requires a high level of skill to build landing pages properly and imposes considerable design rigidity on users. Learning to use a standalone landing page builder well takes time, and the extreme flexibility creates a host of problems for users who aren't experts in the tool or brand guidelines.

The Stensul Landing Page Builder threads the needle between those systems' rigidity and flexibility to make landing page creation efficient, alongside emails those same teams are already creating for campaigns.

"While standalone landing page solutions promise that they're easy to use, it takes time to develop the necessary skill before that happens," said Gabriella Walling, Bisnow's Director of Marketing. "Stensul makes landing page creation much easier for users and more controllable for admins."

The integrated Landing Page Builder is available now within the Stensul Email and Landing Page Creation Platform. For more information, visit https://stensul.com.

#### Stensul is First to Market with an API Integration with Pardot for Email Creation
Makes Email Creation and Collaboration Faster and Easier for Pardot Users
Stensul, the platform for collaborative email creation, announced a multifaceted API integration with Pardot, Salesforce’s marketing automation platform (MAP). This integration - the first of its kind between Pardot and an Email Creation Platform - simplifies and speeds email creation and collaboration dramatically. 

“The Stensul + Pardot integration opens the door for users of Pardot to create and collaborate on emails and email templates directly in our Email Creation Platform and then easily deploy those emails from Pardot. B2B marketing teams will be able to get to market faster and deliver higher performance when using Stensul and Pardot together,” said Noah Dinkin, Stensul’s Founder and CEO. 

“The painstaking back-and-forth in the traditional email creation process is expensive and inefficient. It hasn’t changed in decades and holds teams back,” Dinkin said. “By making email creation more efficient, teams free up valuable time to focus on strategic work, ultimately delivering better performance. That’s why the best teams already use Stensul + Pardot, and this new integration makes their workflow even more efficient.”

This new integration with Pardot extends Stensul’s lead in having the most robust integrations with adjacent tools and platforms, all with the goal of saving valuable time for teams.

Create emails and more

Beyond creating the design and content of individual emails and Pardot email templates, users can control several email options for Pardot from Stensul. These include support for subject line and envelope settings, such as From Name, Reply-to email, From Address, To Name, To Address and Tracker Domain. Users can also select specific folders to be destinations for the emails and templates they create. Enterprise admins can configure robust guardrails to restrict access and permissions to folders and other settings as desired.

Stensul-created emails or templates can easily be associated with a chosen Pardot Campaign, and a list of available campaigns can be pulled from Pardot into Stensul. Further, the Email Type in Pardot, like List Email, Drip Email, One to One Email, or other types, can be selected in Stensul when uploading an email into Pardot. 

Along with Pardot, Stensul has deep integrations with other Salesforce products, including Marketing Cloud and Slack. Beyond Salesforce, Stensul integrates with Adobe Marketo Engage, Adobe Workfront, Adobe Experience Manager, and Adobe Campaign, Oracle Eloqua and Oracle Responsys, Iterable, Braze, Asana, Wrike, Movable Ink, LiveClicker, Microsoft Teams and Microsoft Outlook, among others.

About Stensul

The Stensul Email Creation Platform™ dramatically reduces email creation time - by up to 90% - so teams can better focus on improving email performance. Stensul makes this possible by streamlining the collaboration process and simplifying email creation for all marketers, so they can create high-performing emails that drive stronger results. Top brands that trust Stensul to solve their most demanding email problems include ASICS, BMW, Capital One, CircleCI, Codecademy, Electric, FullStory, Lucidworks, and MURAL. For more information or to see Stensul in action, visit stensul.com.

#### Stensul lands $16 Million in funding to help email marketing teams become more agile
NEW YORK, Nov. 02, 2020 (GLOBE NEWSWIRE) -- Stensul, Inc., the first agile email creation platform for the enterprise, announced it has raised $16 million in Series B funding, led by USVP, with participation from Capital One Ventures, Peak State Ventures, as well as existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital. The funding round also included a number of executives from leading enterprise software firms including Okta co-founder, Executive Vice Chairman and COO Frederic Kerrest, Okta CMO Ryan Carlson, former Marketo/Adobe SVP Product Aaron Bird, Avid Larizadeh Duggan OBE, Gary Swart, Talend CMO Lauren Vaccarello and others. The funding will go toward product innovation and scaling go-to-market functions to accelerate Stensul’s adoption among enterprise marketing organizations.

#### Stensul Named a 2023 Deloitte Technology Fast 500 Company
Recognized as one of the Fastest Growing Companies in North America for the Third Year in a Row

Stensul, the collaborative email and landing page creation platform, has been named to the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. This is the third year in a row that Stensul’s growth and innovation have warranted this honor.

“Achieving a ‘three-peat’ - being named to the Fast 500 for the third consecutive year - reflects our collective efforts to be the best we can be as a company while constantly seeking ways to enable greater efficiency in content creation,” said Noah Dinkin, Stensul’s Founder & CEO. 

“This recognition is a reflection of the confidence our incredible customers continue to place in our amazing team and the Stensul Email and Landing Page Creation Platform™.  I cannot thank our customers enough for their valued partnership, trusting us to solve their toughest marketing asset creation challenges,” Dinkin said.

In announcing this year’s honorees, Paul Silvergate, Deloitte’s Vice Chair and U.S. technology sector leader, said, “Each year I look forward to reviewing the progress and innovations of our Technology Fast 500 winners as these companies truly demonstrate how important new ideas are to progressing our society and the world, especially during difficult times.”

 “As a growing company, it’s always rewarding to be recognized for the ongoing commitment it takes to navigate obstacles, transform when necessary, and ultimately create a thriving business,” said Christie Simons, Deloitte Partner and Industry Leader for Technology, Media and Telecommunications within Deloitte’s audit and assurance practice. “Over the nearly 30 years we’ve been compiling the Technology Fast 500, we’ve seen new categories emerge, growth rates explode, and certain regional markets shine from the bright talent they attract. We are proud of all the winners for achieving this well-deserved honor.”

#### Stensul Named to Forbes 2024 List of America’s Best Startup Employers
Reinforces Stensul’s Reputation as an ‘Exceptional Place for Exceptional People’
Stensul, the Marketing Creation Platform, has been recognized by Forbes as one of “America’s Best Startup Employers 2024.”

“Being named one of America’s best startup employers by Forbes is further validation that Stensul is an exceptional place for exceptional people. Our team is made up of individuals who are highly capable, strongly motivated, and want to win as a team,” said Noah Dinkin, Stensul’s Founder and CEO. “We’re growing and looking for more terrific people to grow and win with us.”

“Stensul’s Marketing Creation Platform™ is changing how companies, particularly large enterprises, create marketing assets, enabling teams to run higher-performing campaigns,” Dinkin said. “The quality of our customer list is second to none, and that is a direct reflection of the extremely high quality of our team.”

The Forbes list is the result of an exhaustive analysis of over 7 million data points by Forbes and its research partner Statista. It reflects the 500 companies that stood out from over 20,000 U.S. companies considered. Final rankings are based on three criteria: 

 	Employer reputation - The company scores high on relevant workplace aspects, including employee engagement, company culture, and company strategy
 	Employee satisfaction - The company’s retention, compensation and benefits, workplace flexibility, diversity, and inclusively stand above the rest
 	Growth - The company’s headcount total, headcount growth, and job openings reflect an organization experiencing strong growth.

“On top of the recent Series C funding we raised, Stensul just had the best quarter in our company’s history, and we are actively seeking extremely talented people to join our team,” Dinkin said. “Being named to Forbes list of ‘America’s Best Startup Employers 2024’ is recognition of Stensul being an incredibly rewarding place to work, and our long-held belief that our amazing team is the company's most valuable asset. We’re hiring, come join us!”

Current open roles at Stensul can be seen at https://stensul.com/careers. Stensul was ranked #106 on the Forbes “America’s Best Startup Employer 2024.”

#### Stensul partners with Workfront to accelerate digital transformation through workflow automation
NEW YORK, June 17, 2020 (GLOBE NEWSWIRE) -- Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution.

"Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce incredible marketing campaigns without being held back by legacy processes.”

#### Stensul Raises $34.5 Million in Series C Funding to Accelerate Growth of its Marketing Creation Platform
New funding adds to Stensul’s momentum transforming how marketing assets are created
Stensul today announced it raised $34.5 million in Series C funding to expand the capabilities of its Marketing Creation Platform. The funding round was led by Sageview Capital and includes existing investors U.S. Venture Partners (USVP), Javelin Venture Partners, Uncork Capital, and Lowercase Capital, along with participation from new investor Edith Harbaugh, LaunchDarkly’s Executive Chair and Co-founder. Stensul has raised over $57 million to date. 

The company will use the new funding to increase investment in product development, including deepening AI capabilities launched earlier this year. In addition, Stensul will accelerate adoption within enterprise organizations, where the opportunity for transformation has proven to be the greatest. As part of the transaction, Jake Colognesi, Partner at Sageview Capital, will join the company’s board.

Stensul offers a no-code/low-code approach for teams to collaboratively create marketing assets in minutes, without weeks of back-and-forth as is the case with today’s most common methods. In addition to supporting creation workflows for proofing, review and approvals, the platform automatically enforces pre-set brand guardrails, enabling anyone to create high-quality, on-brand marketing campaign assets. By dramatically reducing the time it takes to produce an email or landing page, marketers have more time to spend on strategy to optimize the performance of their campaigns.

“The feedback we heard during diligence regarding Stensul’s Marketing Creation Platform was overwhelmingly positive across the board. Stensul is streamlining the way large marketing teams work across all industries - from an unnecessarily complex, time-consuming, and costly process to an easy, efficient, and ultimately more effective process. Sageview is thrilled to invest in Stensul and support the company through an exciting stage of growth,” said Jake Colognesi, Partner at Sageview Capital.

“This funding round speaks to the value we’re creating and the massive opportunity ahead of us,” said Noah Dinkin, Stensul’s Founder and CEO. “Our talented team has done an amazing job bringing Stensul to ‘must-have’ status for some of the most admired companies in the world. It’s only a matter of time until every company’s marketing team moves away from their slow and painful processes, and we can’t wait to be the catalyst to make that happen.”

Stensul Summit

“We’re seeing an increasing amount of interest from leaders looking to rethink how their marketing organizations work across people, process, and technology,” Dinkin said. “For the last year and a half, all over the country, we’ve had a lot of fun bringing people together in smaller group settings to share their transformation journeys. In 2024, we’re going to hold the inaugural Stensul Summit™, bringing all of these people together in one place. And in typical Stensul events fashion, it’s going to be a lot of fun.” Sign up for updates at https://stensul.com/summit.

#### Stensul raises $7M to make email creation easier for marketers
Email marketing startup Stensul is announcing that it has raised $7 million.
Stensul spun out of founder and CEO Noah Dinkin’s previous company FanBridge. Dinkin explained via email that the startup isn’t competing with the big email service providers — in fact, it integrates with ESPs including Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Marketing Cloud and Marketo.

#### Stensul success story with the U.S. Chamber of Commerce
URL: http://stensul.com/resource/stensul-success-story-bringing-order-to-an-email-process-in-disarray/

#### Stensul Supercharges Adobe GenStudio,  Empowering Businesses to Scale Content Creation Velocity
Leverages Deep, Robust Integrations Across Adobe Experience Cloud Products
Stensul, the Marketing Creation Platform™, is highlighting the synergy between its solution and Adobe GenStudio at Adobe Summit 2024. For businesses seeking to optimize creative production workflows, combining these two solutions accelerates and simplifies the content supply chain.

The combination empowers businesses to:

 	Leverage Stensul's intuitive interface, brand guardrails, and collaborative features to streamline creating and approving emails and landing pages, enabling seamless teamwork among all stakeholders, especially non-technical and non-design teammates.
 	Capitalize on Adobe GenStudio, a new GenAI-first application that lets marketing teams accelerate the end-to-end content lifecycle to create and deliver on-brand marketing assets on a self-service basis. 

The tight integration and alignment between Stensul and Adobe GenStudio unlocks a multitude of benefits for businesses, including:

 	Increased efficiency to eliminate wasted time in every step of the content supply chain.
 	Enhanced collaboration to foster seamless communication and feedback loops between requesters, specialists, approvers, and other stakeholders.
 	Improved brand continuity to maintain brand compliance via Stensul’s robust guardrails functionality.
 	Scalability to effortlessly manage and reuse increasing volumes of creative content as business demands and campaign sophistication grow. 

“Stensul provides significant additional benefits to businesses that will use GenStudio,” said Noah Dinkin, Stensul’s Founder and CEO. “GenStudio brings together select Adobe products to speed up a lengthy and costly content creation process. In concert, Stensul provides businesses wanting to democratize critical pieces of content creation and activation with a safe platform to do so, leveraging our easy-to-use interface and robust guardrails to ensure adherence to brand, technical, compliance, and channel requirements.”

Strong Results Across Enterprises



The Stensul Marketing Creation Platform has increased performance while reducing email and landing page creation time by as much as 10x for organizations using Adobe products in their content supply chain. The robust guardrails of the Stensul platform allow leaders to let stakeholders within the business create production-ready assets rather than limiting those people to only make requests.

Stensul’s recently launched Scripted Dynamic Content Authoring for Adobe capabilities create even more value. For businesses using Adobe Campaign and Adobe Journey Optimizer, this new functionality lets technical and non-technical marketing teams efficiently create personalized emails at scale, leveraging Stensul’s intuitive design and Adobe-compatible scripting support. The new feature joins Stensul’s Dynamic Content Authoring for Marketo, introduced late last year to expand the company’s personalization capabilities further and build on a commitment to providing efficient and scalable creation cycles. 

Adobe Experience Integrations Provide Great Value

Creating emails in the Stensul platform is simpler and more streamlined than any other method, in part because of deep integrations and support for several critical Adobe applications involved in the content supply chain. These include Adobe Workfront, Adobe Analytics, Adobe Campaign Classic, Adobe Experience Manager Assets, Adobe Journey Optimizer, and Marketo Engage. 

Visit the Stensul booth (#679) at Adobe Summit 2024 to learn more. Details on Stensul Scripted Dynamic Content can be found here.

#### The 10 keys to creating landing pages that generate terrific conversion rates
Learn what separates landing pages that perform meh from those that perform magnificently
Landing pages are where the rubber meets the road, so to speak, in email marketing. Well-designed landing pages can make a big difference in B2B and B2C/D2C campaigns, achieving conversion rates that exceed expectations.
 
The Stensul eBook, The 10 keys to creating landing pages that generate terrific conversion rates, explains what you need to know and do to produce landing pages efficiently that move visitors to take the next step in their journey with your brand—whether that's to sign up for a newsletter, register for an event, download content, or make a purchase. Download this eBook now.

#### The 5 most perplexing Dark Mode email design problems
...and how to solve them

#### The 5 phases of email creation maturity
The path to optimized email performance
If your email team is looking to optimize performance, the best place to start is understanding the path to get there.

Learn the phases of email maturity—and how to rise through them—with the Stensul eBook, The 5 phases of email creation maturity.

#### The agile enterprise's guide to email efficiency
Email is central to each campaign, promotion, and touchpoint—and when the creation process is slow or complex, it impacts everything. This guide is for email marketing leaders who want to eliminate bottlenecks, cut down on steps, and boost ROI. Learn how simplifying your email creation process can save time, reduce costs, and deliver significant improvements across your marketing. Discover actionable steps to speed your email production by up to 90% and unlock your team’s full creative potential.

#### The Changing Face of Email Marketing
Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email marketing isn't going anywhere, given its reach, its adaptability to mobile, and its remarkable ROI (4,300 percent is a figure generally attributed to the Direct Marketing Association).

#### The dynamics of dynamic content in email creation
Do you and your team seek an easier, faster way to implement dynamic content that’s less risky, too?
Whether you’re inserting a couple or a couple dozen content segments of dynamic content into an email, it's difficult work that takes lots of time and is prone to errors.

The main reason is your approach to creating emails with dynamic content.

It can be more efficient with an Email Creation Platform at the center of the process

#### The economics of email creation
Learn the economic factors that can make your email creation efficient
As a marketer, you know that economics influences your company's choices, its marketing goals, and how it will achieve those objectives. It also prompts a pro like you to find ways to do more with less, especially when it comes to email.

Learn about the key factors of email economics and how to manage them to your best advantage—and highest creation efficiency—in the Stensul eBook, The economics of email creation. It's your guide to making the most of your marketing operation's resources to create and deploy higher-quality emails faster.

#### The email creation handbook for MOPs pros
What MOPs pros need to know about email creation
You can make your email creation process as efficient as the rest of your marketing operation.

Learn how with the Stensul eBook, The email creation handbook for MOPs pros.

#### The email creation team playbook
What makes a winning email creation team?
To win the email creation game, you need to position your team, give them the right tools, and put an efficient creation process in place. In other words, the game-changers of email creation are process, people, and technology.

Read The email creation team playbook to learn more about these game-changers.

#### The governance layer missing from modern MarTech
URL: http://stensul.com/resource/webinar-the-governance-layer-missing-from-modern-martech-on-demand/

#### The Intelligent Operating Model for Marketers Webinar On Demand
URL: http://stensul.com/resource/the-intelligent-operating-model-for-marketers-webinar/

#### The MarDreamin' team finds Stensul passes its real-world marketing creation test with flying colors
Every member of the Sercante team is motivated to help clients realize maximum success by creating a tight connection between customer experience strategies and the technology platforms and tools that bring them to life. Nowhere is this more the case than in marketing creation, particularly emails. At the same time, the team loves exploring innovative solutions for clients, and they hone their marketing skills while volunteering as event managers for the annual MarDreamin’ conference. 

Sercante team members who help to organize MarDreamin' created emails in the email builder of its own MCAE platform to promote and drive registration for the massive, multi-day, multi-track virtual conference. For the 2022 event, it took 4.5 hours to produce one email from start to finish, on average. After choosing to create emails for MarDreamin' 2023 in the Stensul Governed Creation™ Platform, creation time dropped nearly 30%, double their aim of a 15% time reduction.

#### The MarTech Governance Outlook
Based on a proprietary survey of over 300 marketing practitioners, the MarTech Governance Outlook examines how enterprise marketing teams are navigating the growing tension between AI-driven speed mandates and the governance systems built to support them. As AI becomes embedded in day-to-day campaign execution, this research reveals where governance gaps are compounding risk, slowing execution, and undermining the efficiency gains organizations are counting on.

#### The MarTech Governance Outlook Webinar On Demand
URL: http://stensul.com/resource/martech-governance-webinar-on-demand/

#### The MOPs’ guide to efficient email personalization
Do you and your team take more time than you’d like to implement email personalization?
Whether you’re adding one field of different information to a marketing email or employing dynamic and live content in an effort aimed at a half dozen audience segments that call for a dozen different language versions, email personalization takes lots of work and time.

The main reason is the way you’re handling email personalization — inefficiently.

It doesn’t have to be that way. Download this guide to see how to make the entire process efficient.

#### Try the new Stensul AI-powered Email Toolkit
URL: http://stensul.com/resource/stensul-expands-its-ai-powered-email-toolkit/

#### Try the Stensul AI-powered email subject line generator
Do you ever need help dreaming up email subject lines that will improve your open rates?
Come on, admit it. It happens to anyone involved in email marketing. You're trying to develop optional subject lines in enough time so you can properly A/B test them. Then it hits — a sudden, disconcerting case of digital writer’s block. The minutes slip away. Time passes all too quickly. And not a single new, fresh, game-changing idea bubbles up. So you get anxious. 

#### Up-tempo email creation scores big for Milwaukee Bucks
The Milwaukee Bucks win in the NBA with an efficient, fast-moving offense. In contrast, their marketing team’s email creation process was “manual and presented numerous hurdles,” said Justin Price, the Bucks’ Email Marketing Manager.

To meet the rising demand for more and better-performing emails, the Bucks made Stensul the center of their email creation process. Doing so cut creation time by 50% while giving non-technical personnel the ability to produce top-notch emails. As a result, Price and his team produced 36% more non-requested email campaigns to help improve revenue from ticket sales and Bucks-branded merchandise, among other sources.

#### Weave changed email creation to change email performance
Weave is the all-in-one customer communication and engagement platform for small- and medium-sized businesses, providing a smooth and efficient customer journey. However, that was not the case with its email creation process.

To create emails more efficiently, improve the overall look and feel, and generate more substantial results, Weave shifted its email creation to Stensul. Soon after implementing the platform, Weave saw dramatic rises in email-sourced lead generation and revenue while handling a much higher number of email requests with the same headcount. On top of that, email creation time dropped more than 90%.

#### Webinar: What you missed at Salesforce Connections 2026
URL: http://stensul.com/resource/webinar-what-you-missed-at-salesforce-connections-2026/

#### What is email governance?
Email governance is the system that controls how marketing emails are created, approved, and sent across your organization. It defines who can create email content, what guardrails are in place during creation, how reviews and approvals are routed, and what gets logged on the other side.

At small scale, governance often happens informally — through shared norms, a centralized team, or a single person who reviews everything before it goes out. At enterprise scale, informal governance breaks down. The volume is too high, the teams are too distributed, and the consequences of an off-brand or non-compliant send are too significant to manage through goodwill and manual review.

Email governance is the answer to that problem. Not a stricter policy, but a connected system.
What email governance is not
It helps to start with what email governance is not, because the term gets conflated with things that are related but not the same.

Email governance is not a brand guidelines document. Brand guidelines describe how the brand should look and sound. Governance is the system that makes those guidelines enforceable during creation — not just readable in a PDF.

Email governance is not an approval checklist. Checklists are useful. They're not governance. Governance is the workflow infrastructure that routes content to the right reviewers automatically, captures the sign-off, and logs it — rather than depending on someone to remember to send the checklist.

Email governance is not email security or email archiving. Those disciplines — managing inbound threats, archiving sent messages for regulatory retention — are important, but separate. Email governance addresses the creation and deployment of outbound marketing content, not its security or retention.

Email governance is not the same as email compliance. Compliance is the outcome: emails that meet legal and regulatory requirements. Governance is the operating model that makes compliance consistent and traceable at scale. You can have a compliance requirement without a governance system — but you can't reliably meet that requirement without one.
The core components of email governance
An effective email governance model has four connected elements. They work together; the absence of any one creates a gap the others can't fully close.
1. Governed templates
Governed templates are the structural foundation of email governance. They're email frameworks where brand-required and compliance-required elements are locked — approved modules, required disclaimers, regulated content zones, functional opt-out mechanisms — and customizable areas are clearly defined.

The distinction from a standard template library: governed templates have structure that holds at scale. A template library gives people a starting point they can freely edit. A governed template gives people a starting point where the guardrails are built in and cannot be accidentally overridden.

This matters because the compliance and brand risk in email usually doesn't come from people deliberately ignoring the rules — it comes from people who didn't know where the line was, or from a process that made it easy to cross it unintentionally.
2. Role-based permissions
Governance defines who can do what. Not as a policy statement, but as a platform-enforced reality.

Role-based permissions determine who can create email content, who can edit specific elements within a template, who can approve for deployment, and who can actually send. Junior team members create within guardrails they don't have access to override. Senior reviewers focus on decisions that genuinely require human judgment. The governance system handles the rest.

Permissions are also what make self-service creation safe at enterprise scale. When the system enforces what each role can and cannot do, you can extend creation capabilities to more people — without extending the risk that comes with ungoverned access.
3. Structured approval routing
In a governed email workflow, approval routing is not an informal ask. It's a workflow step that happens automatically, based on defined rules.

Content type, audience segment, and regulatory category determine which reviewers are looped in, in what sequence, and with what documentation. An email going to a regulated healthcare audience triggers a different routing path than a newsletter going to opted-in subscribers. The platform handles the routing; the reviewers focus on the review.

Structured approval routing does two things that manual processes can't do reliably: it ensures the right people review the right content every time, and it captures the audit trail automatically — who approved what, when, and which version.
4. Audit trail logging
A governance model without a log is a governance model that can't be verified. For regulated industries, that's a liability. For any enterprise marketing team, it's a gap.

Audit trail logging captures every meaningful event in the email lifecycle: who created the campaign, which template version was used, which approvals were obtained and when, which version was sent to which audience. When questions arise — and in regulated industries, they will — the answers are available immediately, not reconstructed laboriously from email threads.
Why email governance matters now
Two forces are making email governance more urgent, not less.

AI-powered content generation. Generative AI is increasing the volume of email content teams can produce — and the rate at which ungoverned, off-brand, or non-compliant content can reach production. AI generates faster than any human review process can catch if governance is an afterthought. Governance built into the creation environment is what makes AI speed safe.

Regulatory complexity. The compliance stack is growing. GDPR, CAN-SPAM, HIPAA, CASL, and state-level privacy laws like the California Consumer Privacy Act are the baseline. Industry-specific rules — FINRA for financial services, FDA guidelines for pharma — add additional requirements. New state AI legislation is adding more. Every layer of regulatory complexity is another reason to have a governance model that makes compliance consistent and traceable, rather than manually verified and hoped for.
What good email governance looks like in practice
A team operating with strong email governance doesn't think about governance much. That's the point.

The templates are governed — brand and compliance requirements are built in, and the team creates confidently within them. Approval routing is automatic — the right reviewers are looped in based on campaign type, without anyone having to manage the routing manually. The audit trail exists — if legal or compliance asks to see the approval history for any campaign, someone can pull it in minutes.

The result is a team that ships faster, not slower. The decision overhead that slows production — is this template approved? Is this language compliant? Who needs to sign off on this? — is handled by the system, not by the people in it.

This is what Governed Creation™ means: governance embedded into the creation process from the start, so speed and control work together instead of trading off against each other.
Who owns email governance?
Email governance sits at the intersection of marketing, marketing operations, legal, compliance, and sometimes IT. That cross-functional nature is part of why it often goes unowned — or why ownership is assumed without the authority to actually build and enforce the system.

In practice, governance is usually owned or driven by marketing operations — the team responsible for the creation workflow, the tools, and the process. But it requires input from legal and compliance on regulatory requirements, from brand and creative on template standards, and from IT on platform integration and data governance.

Governance models that work have a clear owner who can drive implementation across those functions, not just within one of them.
FAQ
What is email governance? Email governance is the system that controls how marketing emails are created, reviewed, approved, and deployed across an organization. It includes governed templates with locked brand and compliance elements, role-based permissions, structured approval routing, and audit trail logging — the connected infrastructure that ensures every send is on brand, compliant, and traceable.

Why do companies need email governance? At enterprise scale, distributed teams and high-volume email production create risk that informal processes can't manage reliably. Without governance, emails go out off-brand, compliance review happens too late, and the audit trail required by regulated industries is impossible to reconstruct quickly. Governance provides the system that makes consistent, compliant production possible at scale.

What is the difference between email governance and email compliance? Email compliance refers to meeting external regulatory requirements — CAN-SPAM, GDPR, HIPAA, and industry-specific rules. Email governance is the internal operating model that makes compliance consistent and traceable. Governance is how you achieve compliance at scale; compliance is the outcome governance is designed to produce.

What is the difference between email governance and brand guidelines? Brand guidelines describe how the brand should look and sound. Email governance is the system that makes those guidelines enforceable during creation — embedded in governed templates, role-based permissions, and review workflows — rather than just documented in a PDF that teams may or may not consult.

What role does AI play in email governance? Generative AI increases both the production opportunity and the governance risk in email marketing. AI can generate content at a speed that outpaces manual review. Effective email governance provides the guardrails within which AI generates safely: governed templates that define the parameters, role-based permissions that determine who can deploy AI-generated content, and structured approval workflows that apply to AI output just as they apply to human-created content.

Who is responsible for email governance in an enterprise marketing organization? Email governance is typically owned or driven by marketing operations, with input from legal, compliance, brand, and IT. It sits at the intersection of those functions — which is part of why clear ownership matters. Governance models that work have a designated owner with cross-functional authority, not just a policy document that lives in a shared drive.
Governed Creation™: email governance built into the platform
Stensul's answer to the email governance problem is Governed Creation™ — an operating model where governance is embedded directly into the creation process, not layered on top of it after the fact.

In practical terms: governed templates where brand and compliance elements are locked and cannot be overridden. Role-based permissions that define what each user can create, edit, and deploy. Approval routing that's automatic, not informal — the right reviewers are engaged based on content type and audience without anyone managing the coordination manually. And a complete audit trail that logs every meaningful event in the email lifecycle, available on demand.

The teams that implement this model don't think about governance much. That's the point. The system handles it — and teams ship faster as a result. Enterprise organizations including BlackRock, Cisco, Equifax, Siemens, and Thomson Reuters use Stensul to govern email creation at scale, reducing campaign creation time by up to 90% while maintaining the brand consistency and compliance standards their organizations require.

Stensul is the Governed Creation™ Platform for enterprise marketing teams creating campaigns at scale. Built for complex, regulated, and multi-brand organizations, Stensul embeds governance directly into the creation process so teams can work faster without compromising brand or compliance. Top brands that trust Stensul include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters. Learn more at stensul.com.

#### What Is marketing operations? A guide for modern enterprise teams
TL;DR
Marketing operations (MOps) is the operational backbone of enterprise marketing. It owns the processes, technology, data, and governance that sit between strategy and execution — keeping campaigns on time, on brand, and compliant. Most teams invest heavily in strategy and creative, then wonder why execution keeps breaking down. Usually, the answer is MOps.
The gap between vision and execution
Enterprise marketing teams are built on a paradox. You hire strategic thinkers to set direction. You bring in creative talent to build campaigns. You invest in a martech stack that promises speed and scale. And then, despite all of that, campaigns miss deadlines. Brand guidelines get ignored. Compliance risks slip through. Teams spend more time in email threads trying to coordinate than actually making things.
The problem isn't strategy. It's not the talent. It's the operational infrastructure underneath all of it.
That's where marketing operations lives. MOps is what transforms strategy into execution and execution into results. Without it, every other investment in marketing sits on shaky ground.

What is marketing operations?
Marketing operations is the function responsible for the processes, technology, data systems, and governance frameworks that help enterprise marketing teams plan, create, execute, and measure campaigns at scale.
More concretely: MOps owns the engine room. It defines how campaigns get built, who approves them, what keeps work on-brand and compliant, which tools the team uses, how data flows across systems, and how performance gets measured and reported back to leadership.
In smaller organizations, this might be one person wearing a lot of hats. In mature enterprises — especially those with multiple brands, complex compliance requirements, or distributed teams — MOps is a dedicated function with its own budget, headcount, and accountability.
The core scope of marketing operations covers five areas:
Process design and governance — building the workflows, approval gates, and standards that let teams move fast without cutting corners.
Technology and integration — implementing and maintaining the martech stack so tools actually talk to each other and teams aren't manually moving data between systems.
Data and analytics — establishing how marketing data gets collected, structured, and reported so leadership has real visibility into what's working.
Compliance and risk management — building guardrails that keep campaigns on-brand, on-message, and compliant with regulations before they ship.
Team enablement — providing the training, documentation, and support that lets marketing teams work without constant friction.
The frame that matters: MOps is governance as a force multiplier, not governance as a constraint.

What does a marketing operations team actually do?
The clearest way to understand MOps is to look at what happens without it. Marketing teams end up waiting days for approvals because nobody defined a process. They rebuild assets from scratch because they can't find what already exists. Campaigns go out with compliance gaps because there's no enforcement mechanism. Analytics reports different numbers to the CMO than the CRO because nobody standardized the definitions.
A mature MOps function prevents all of that by owning five core responsibilities.
Process design and workflow management. MOps defines the repeatable process that campaigns move through, from concept to approval to launch. It documents what happens at each stage, who needs to be involved, and where bottlenecks typically form. Guardrails get built in at the front end, so problems surface early instead of at 11pm before a campaign ships.
MarTech strategy and implementation. The average enterprise marketing org uses 50+ tools. MOps is responsible for evaluating which ones the organization actually needs, implementing them, and making sure adoption sticks. When something new gets introduced, MOps decides how it fits into the existing stack and trains the team on it.
Data management and analytics. Marketing data is only useful if it's consistent. MOps establishes the standards for how leads get defined, how campaigns get tagged, how performance metrics get calculated. That's what makes leadership dashboards trustworthy instead of confusing.
Governance and compliance. For teams in regulated industries, compliance isn't a nice-to-have. MOps builds the systems that make it automatic: audit trails, pre-approved asset libraries, sign-off workflows, documentation that proves compliance when regulators ask.
Strategic partnership. The best MOps leaders aren't in the back office. They're at the marketing leadership table, advising on capacity, flagging bottlenecks before they become crises, and helping the org scale without losing control.

Why marketing operations matters for enterprise teams
Speed without structure isn't efficiency. It's exposure.
McKinsey research puts the ROI of mature marketing operations at 15 to 25 percent higher marketing effectiveness. That's not a rounding error. But the business case for MOps goes beyond output.
Faster time-to-market. When campaigns have a clear, repeatable process, teams move faster. Approvals happen on schedule. Nobody's hunting for assets or rebuilding templates. A well-designed campaign workflow can take weeks off the development cycle.
Less rework and waste. When work isn't built on documented, approved standards, it comes back with compliance issues, brand problems, or data errors. That means rework. MOps eliminates it by building standards into the front end, not the back end.
Scalability that actually holds. Running three campaigns with three people is manageable. Running 300 campaigns with 30 people, across multiple brands and geographies, without operational infrastructure is not. MOps is what makes scaling possible without things breaking.
Regulatory and brand confidence. In regulated industries, compliance isn't aspirational. MOps makes it systematic. For multi-brand organizations, it preserves brand integrity as teams grow and decentralize.
Real visibility for leadership. When data is structured and centralized, you can answer the questions that matter: What's marketing returning? Where are the bottlenecks? How much capacity do we have? That clarity changes how decisions get made.

Marketing operations vs. marketing automation: what's the difference?
This is probably the most common source of confusion, so it's worth being direct about.
Marketing automation is a tool category. Platforms like Marketo, HubSpot, and Salesforce that automate email campaigns, lead nurturing, and customer journeys.
Marketing operations is a function. The organizational discipline that owns process, governance, data, and technology across all of marketing.
You can have marketing automation without marketing operations. You'll have a powerful tool and a frustrated team trying to use it without process or governance. You can have marketing operations without marketing automation. You'll have clear standards and workflows, but limited ability to execute at scale.
The best enterprise teams have both. MOps owns the broader function. Marketing automation is one of the tools MOps uses to run it.
A simple way to think about it: marketing automation is a hammer. Marketing operations is knowing when, where, and how to use it — and building the framework that makes using it safe and consistent.

How to structure a marketing operations function
There's no universal org chart for MOps. Structure depends on team size, complexity, and maturity. But there are common patterns worth knowing.
Emerging (1 to 2 people). Usually a Marketing Operations Manager handling everything: tool administration, process documentation, some analytics, general troubleshooting. More reactive than strategic, but building the foundation.
Growing (3 to 5 people). A dedicated MOps lead plus specialists. A Martech Manager who owns tool strategy, an Analyst who manages reporting and data, an Operations Coordinator keeping the day-to-day running.
Mature (6 or more people). Depth and specialization. A VP or CMOO who sits at the leadership table. Separate teams for Martech, Analytics, Process Design, and Compliance. Potentially regional MOps leads or centers of excellence.
The maturity of your MOps function should match the maturity of your marketing organization. If you're running 200 campaigns a year across five brands and six geographies, a one-person MOps setup isn't adequate. If you're a mid-market company running 30 campaigns a year, a five-person team is probably more than you need.

Signs your marketing operations function needs attention
Not sure if MOps should be a priority right now? A few diagnostic signals worth checking:
Campaign cycle times are inconsistent. Some campaigns launch in two weeks. Others take two months. No clear reason why. You don't have a single source of truth for performance. Marketing reports different numbers to the CMO than the CRO. Campaigns regularly miss brand or compliance standards — not because nobody cares, but because enforcement is reactive. Your team spends significant time in meetings just to coordinate work that should be straightforward. Your martech stack keeps growing but there's no clear strategy for how tools connect. You can't answer basic questions about marketing capacity.
If three or more of those sound familiar, MOps needs investment.

Moving forward
Marketing operations isn't a department you stand up and forget about. It's a discipline. The commitment to building the infrastructure that makes the gap between strategy and execution smaller every quarter.
The marketing organizations executing well right now aren't necessarily the ones with the biggest creative budgets or the most tools. They're the ones with operational foundations that let them move fast without breaking things. That's what Governed Creation™ is built on: embedding governance, process, and clarity directly into how marketing works, so teams don't have to choose between speed and control.
They're not actually in conflict. Mature operations gives you both.

FAQ
What is marketing operations? Marketing operations is the function that owns the processes, technology, data systems, and governance frameworks that enable marketing teams to plan, execute, and measure campaigns at scale. It sits between strategy and execution, keeping campaigns on time, on brand, and compliant.
What does a marketing operations team do? A marketing operations team covers five core areas: campaign workflow design and management, martech selection and integration, data standards and analytics, compliance and governance, and strategic partnership with marketing leadership. MOps is what removes the friction from how marketing works.
What's the difference between marketing operations and marketing automation? Marketing automation is a tool category — software that automates email, lead nurturing, and customer journeys. Marketing operations is the broader organizational function that owns process, governance, data, and technology across all of marketing. Marketing automation is one of the tools MOps uses; MOps is the discipline that determines how and when to use it.
What skills does a marketing operations manager need? Strong MOps professionals combine technical fluency with marketing platforms and data tools, process design and project management experience, analytical thinking and data literacy, and communication skills to work effectively across teams. The best MOps leaders pair analytical rigor with strategic thinking.
How do you measure marketing operations success? Across several dimensions: how fast campaigns move from concept to launch, how many campaigns meet brand and compliance standards, how much rework gets eliminated, how many campaigns the team can execute in a given period, and how consistent and trustworthy marketing data is. The most telling metric is how much faster and more confidently the organization executes over time.
What tools does marketing operations use? MOps works across email and automation platforms like HubSpot, Salesforce, and Marketo, CRM systems, analytics and BI platforms, marketing asset management tools, and workflow and collaboration software. The specific stack depends on the organization's size, complexity, and needs.
When should a company invest in marketing operations? Any enterprise with more than 15 to 20 marketing people, multiple brands, complex compliance requirements, or more than 50 campaigns per year should have dedicated MOps resources. Smaller organizations benefit from MOps discipline too — it just might live with one person for now. The right time to invest is when the lack of process and governance is creating real friction, rework, or risk.

#### What you missed at Adobe Summit Webinar On Demand
URL: http://stensul.com/resource/what-you-missed-at-adobe-summit-webinar-on-demand/

#### What your CMO needs to know about email creation
Ready to talk to your CMO about email creation challenges?
It’s no secret that being CMO is a high-pressure job that requires a laser-focus on top-line results. That’s why it’s understandable the daunting challenges of email creation are not on your CMO’s radar. But they should be.

Most email teams spend 90% of their time on production and 10% of their time on strategic actions like A/B testing, segmentation, and personalization. Yet that 10% is what drives results. For example, effective segmentation can result in up to a 760% increase in revenue per email.

Learn how you can make email creation efficient, so you have time to be strategic and optimize email and business performance with the Stensul eBook, What your CMO needs to know about email creation, and help your CMO drive top-line results.


Bonus content
Download the eBook today and you’ll be able to get slides with key insights, statistics, and graphics you can use as a starting point for a conversation with your CMO.

#### Why the email creation process is your top optimization opportunity this year
Creating an effective email isn’t as simple as just writing a message and hitting "send." It’s a complex process. Are you stuck in a costly cycle of slow, inefficient email creation? It's time to break free. This eBook reveals why your email tech stack is the #1 opportunity to boost efficiency, cut costs, and drive real results.

#### Worry-free email creation in the field
Three steps to get and keep control of decentralized email creation
Decentralize email creation and you’ll free up time for your team, help the field be more agile, and see better email performance. Learn how in this Stensul eBook.

### Integrations

#### Acoustic
How the Stensul and Acoustic integration works
Acoustic is a powerful Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage all your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email creation in the platform is not for everyone. This is where the Stensul-Acoustic integration comes in.

The comprehensive Stensul-Acoustic integration simplifies the email creation process. Even email creation novices can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Acoustic in a single click.

 	Collaborate and create your email in Stensul
 	Finish the email after approval in Stensul or in a workflow tool
 	Upload HTML to Acoustic Email Campaigns, including

 	Subject line
 	Email name


 	Use a secure API upload of HTML to Acoustic

#### Adobe Campaign
How the Stensul and Adobe Campaign integration works
Adobe Campaign is a powerful Email Service Provider (ESP) with market-leading capabilities to effectively manage all your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email creation in the platform is not for everyone.

The comprehensive Stensul and Adobe Campaign integration simplifies the email creation process. Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Adobe Campaign in a single click.

 	Collaborate and create your email in Stensul
 	Finish the email after approval in Stensul or other workflow tool
 	Upload HTML to Adobe Campaign Delivery Templates, including

 	Subject Line
 	Pre-header text
 	Folder and Filename prefixes


 	Use a secure API upload of HTML to Adobe Campaign

#### Adobe Experience Manager
How the Stensul and Adobe Experience Manager integration works
Adobe Experience Manager (AEM) is a popular media DAM for asset management. The Stensul integration with Adobe Experience Manager allows email creators to easily pull approved AEM assets into the Stensul Email Builder, so they can add needed assets and lightly edit them as required.

Users can create modules in Stensul Studio that are connected to the AEM integration and navigate AEM assets as they are creating their emails in Stensul. The result is a seamless creation experience that guarantees use of approved images and assets in emails.

 	Manage all digital assets in Adobe Experience Manager's DAM
 	Connect securely from the Stensul Email Builder to AEM
 	Select the approved image(s) for your email, bring into Stensul, and resize as needed
 	Send your on-brand email for approval in minutes

#### Adobe GenStudio for Performance Marketing
Adobe GenStudio creates. Stensul governs.
Adobe GenStudio for Performance Marketing is a powerful engine for generating content at speed. But AI output is only as trustworthy as the inputs behind it.
Ungoverned templates don’t just create inefficiency — they create risk. And as volume increases, so does exposure.
Most teams aren’t struggling to create more. They’re struggling to create more without increasing liability.
Stensul is the governance layer upstream of Adobe GenStudio, where your brand standards, compliance rules, and approval logic live.
With Stensul, instead of generating from a blank slate, GenStudio generates from governed templates.
That means:


 	Every asset starts on-brand
 	Compliance is built in, not reviewed after
 	Teams move faster without creating downstream fire drills

How it Works:
Stensul supplies GenStudio with templates that are:


 	Locked to brand standards
 	Constrained by compliance rules
 	Structured for scale

The guardrails don’t disappear when AI enters the process. They become the foundation for everything it creates. So instead of reviewing what AI produces…You trust what it produces. Because governance isn’t a checkpoint at the end. It’s the system that makes scale possible in the first place.
Your GenStudio investment already scales output. Now make sure it scales safely.

Get a walkthrough →
See how governed templates flow into GenStudio, and what it looks like when AI generates inside guardrails, not around them.

#### Adobe Journey Optimizer
Stensul empowers marketing teams to create personalized, contextually relevant campaigns that sync smoothly with Adobe Journey Optimizer
Adobe Journey Optimizer (AJO) is a robust marketing automation platform. It orchestrates a company’s offers and communications to customer segments across multiple channels, including websites, mobile, social, direct mail, call centers, paid media, and email.

By pairing the Stensul intuitive, no-code campaign creation platform with AJO’s powerful real-time journey orchestrations, marketing teams can accelerate their content supply chain to deliver accurate, personalized, contextually relevant content to their customers. 

#### Amazon S3
How the Stensul and Amazon S3 integration works
Amazon S3 storage is a powerful and secure way to handle asset management. The Stensul and Amazon S3 integration lets email creators easily pull approved assets into the Stensul Email Builder, so they can add needed assets and lightly edit as required.

Users can create modules in Stensul Studio that are connected to Amazon S3 and navigate assets as they are creating their emails in Stensul. The result is a seamless creation experience that guarantees use of approved images and assets in emails.

 	Manage all digital assets in secure Amazon S3 partition(s)
 	Connect securely from the Stensul Email Builder to appropriate Amazon S3 locations
 	Select the approved image(s) for your email and bring into Stensul
 	Resize and add images as needed
 	Send your on-brand email for approval in minutes

#### Asana
How the Stensul and Asana integration works
Getting an important email out the door can be time-consuming, especially when it comes to the approval process. Stensul has solved this challenge by creating a seamless Asana integration. Users can quickly and easily create emails in Stensul, and then send them securely to Asana along with Stensul Review and Approval comments, so all stakeholders can stay up-to-date with the status of the email.

As comments come in, they are sent to Asana in real time. Users can make edits in Stensul and pass updated versions of the email back into Asana, along with the status of approvals made in Stensul. Once the email has been approved, it can be pushed from Stensul to your existing email service provider (ESP) or marketing automation platform (MAP) for deployment. No more copying and pasting.

 	Create the email in Stensul
 	Send the Preview URL to Asana and sync comments and decisions from Stensul Review and Approval
 	Send an email review to a Task and Subtask within an Asana Project
 	Tag Asana users directly from Stensul
 	Complete the email in Stensul and send to your ESP or MAP
 	Use a secure OAuth 2.0 connection

#### Azure AD
How the Stensul and Azure AD integration works
Stensul SAML-based single sign-on provides users with access to Stensul through the Azure AD integration. Stensul also supports just-in-time (JIT) user provisioning (both SP- and IDP-initiated logins) when using SAML.

The Stensul-Azure integration supports:

 	User allowlisting
 	JIT user provisioning
 	User creation and permission assignment
 	Implementation of password requirements and other security controls
 	Customized user timeout settings

 

#### Brandfolder
How the Stensul and Brandfolder integration works
Brandfolder is a popular digital media asset management platform. The Stensul and Brandfolder integration allows approved emails creators to easily pull Brandfolder assets into the Stensul Email Builder, so they can add needed assets they need and lightly edit as required.

Users can create modules in Stensul Studio that are connected to the Brandfolder integration and navigate Brandfolder assets as they are creating their emails in Stensul. The result is a seamless creation experience that guarantees use of approved images and assets in emails.

 	Manage all digital assets in the Brandfolder DAM
 	Securely connect the Stensul Email Builder to Brandfolder
 	Select the approved image(s) for your email and bring into Stensul

 	Resize and add as needed


 	Send your on-brand email for approval in minutes

#### Braze
How the Stensul and Braze integration works
Braze is a powerful Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage all of your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email creation in the platform is not for everyone. The comprehensive Stensul integration with Braze simplifies the email creation process. Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Braze in a single click.

 	Collaborate and create your email in Stensul, including content blocks, liquid markup, and conditional messaging
 	Finish the email after review and approval in Stensul or in a separate workflow tool
 	Upload HTML to Braze Templates & Media, including

 	Liquid Tags
 	Subject Line
 	Pre-header


 	Use a secure API upload of HTML to Braze

#### Bynder
How the Stensul and Bynder integration works
Bynder is a popular digital media asset management platform. The Stensul and Bynder integration allows approved Bynder assets to be easily pulled into the Stensul Email Builder, so email creators can easily add the assets they need and lightly edit as required.

Users can create modules in Stensul Studio that are connected to the Bynder integration and navigate to Bynder assets as they create their emails in Stensul. The result is a seamless creation experience that guarantees use of approved images and assets in emails.

 	Manage all digital assets in the Bynder DAM
 	Securely connect the Stensul Email Builder to Bynder
 	Browse Bynder images based on tags and other attributes directly within Stensul
 	Select the approved image(s) for your email and bring into Stensul

 	Resize and add to the email as needed
 	Image will be hosted by Stensul for email delivery


 	Send your on-brand email for approval in minutes

#### Cheetah
How the Stensul and Cheetah Digital integration works
Cheetah Digital and their Customer Engagement Suite is a powerful and commonly used Email Service Provider (ESP) that enables marketers to rapidly scale and meet the demands of the modern consumer with personalized experiences and cross-channel messaging. This power brings complexity with it, however, meaning email creation in the platform is not for everyone. The comprehensive Stensul integration with the Cheetah Digital Messaging platform simplifies and speeds the email creation process. Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Cheetah Digital in a single click.

 	Collaborate and create your email in Stensul with Cheetah Digital customized features
 	Finish the email after review and approval in Stensul or in a separate workflow tool
 	Upload HTML to the Cheetah Digital Messaging platform with options including

 	Data Table
 	Folders
 	Subject Line
 	Sender Info


 	Use a secure API upload of HTML to Cheetah Digital

#### Duo
How the Stensul and Duo integration works
Stensul SAML-based single sign-on provides users with access to Stensul through the Duo integration. Stensul also supports just-in-time (JIT) user provisioning (both SP- and IDP-initiated logins) when using SAML.

The Stensul-Duo integration supports:

 	User allowlisting
 	JIT user provisioning
 	User creation and permission assignment
 	Implementation of password requirements and other security controls
 	Customized user timeout settings

#### Eloqua
How the Stensul and Eloqua integration works
Eloqua is a marketing automation platform from Oracle that offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools. This power brings complexity with it, meaning email creation in the platform is not for everyone. The comprehensive Stensul bidirectional integration with Eloqua simplifies the email creation process, so people can build emails in Stensul and send via Eloqua. Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability to create on-brand, mobile responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Eloqua in a single click.

 	Collaborate and create your email in Stensul with Eloqua customized features, including

 	Integrated headers and footers
 	Personalization tokens
 	Preview Dynamic Content from Eloqua right in Stensul


 	Finish the email after review and approval in Stensul or in a separate workflow tool
 	Upload HTML to Eloqua folders and groups, including

 	Subject Line
 	Pre-header text
 	From and Reply-To values


 	Use a secure API upload of HTML to Eloqua

#### Epsilon Peoplecloud
How the Stensul and Epsilon PeopleCloud integration works
Epsilon PeopleCloud is a powerful Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage all your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email creation in the platform is not for everyone. The comprehensive Stensul and Epsilon PeopleCloud integration simplifies the email creation process. Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to PeopleCloud in a single click.

 	Collaborate and create your email in Stensul
 	Finish the email after review and approval in Stensul or in a separate workflow tool
 	Upload HTML to PeopleCloud Campaigns or Content Blocks, including Content ID
 	Use a secure API upload of HTML to Epsilon

#### Figma
How the Stensul and Figma integration works
The Stensul Figma plugin connects design and production by embedding Stensul’s structured email creation system directly into Figma. Designers can create emails using approved components, while marketing teams receive production-ready outputs without manual rebuilding.

 	Pull pre-approved email templates and modules from Stensul into Figma
 	Design and update content within Figma using governed components
 	Maintain brand compliance automatically through built-in guardrails
 	Push completed designs into Stensul with one click
 	Finalize, approve, and deploy emails from Stensul

#### Google Workplace
How the Stensul and Google Workplace integration works
Stensul SAML-based single sign-on provides users with access to Stensul through the Google Workplace integration. Stensul also supports just-in-time (JIT) user provisioning (both SP- and IDP-initiated logins) when using SAML.

The Stensul-Google integration supports:

 	User allowlisting
 	JIT user provisioning
 	User creation and permission assignment
 	Implementation of password requirements and other security controls
 	Customized user timeout settings

#### Iterable
How the Stensul and Iterable integration works
Iterable is a powerful Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage all your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email creation in the platform is not for everyone. The comprehensive Stensul integration with Iterable simplifies the email creation process. Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Iterable in a single click.

 	Collaborate and create your email in Stensul, including Iterable content blocks and dynamic snippets
 	Finish the email after Review and Approval in Stensul or in a separate workflow tool
 	Upload HTML to Iterable Templates or Projects, including

 	Snippets and Catalog support
 	Subject Line


 	Use a secure API upload of HTML to Iterable

#### JSON Dynamic Content
How the Stensul dynamic content integration with JSON works
Dynamic content is a key part of personalized emails, which are a key part of helping companies reach phase 4 of the Email Creation Maturity Model. Dynamic content is currently limited to being executed in the ESP or MAP, which makes creating emails that use it take longer than they should. The Stensul dynamic content integration with JSON lets Marketing Ops create a connection that empowers email creators to view all the dynamic content that will be used in the email during the creation process. Reviewers and approvers can also view these previews, ensuring the email looks great no matter what customer segment is viewing it.

 	Reduce steps and save time in your email preview and approval process
 	Render dynamic content text and images in Stensul in real time
 	Use a JSON connection that creates a real-time feed to connect multiple dynamic content sources or your homegrown ESP

 

#### Liveclicker
How the Stensul and Liveclicker integration works
Liveclicker is a popular platform to create dynamic and customized image content for emails. The Stensul and Liveclicker integration lets users easily pull Liveclicker campaigns into the Stensul Email Builder as a module, reducing the previous hassle and possibility of error when copying and pasting Liveclicker-generated embedded code.

Users can prepare modules in Stensul Studio that are then connected to Liveclicker, where they can refresh and preview the full Liveclicker experience as they create emails in Stensul, resulting in a seamless email creation experience.

 	Create modules with Liveclicker content in Stensul
 	Connect the modules to Liveclicker code
 	Preview the Liveclicker experience in Stensul during creation, review, and approval
 	Automatically include Liveclicker code in Stensul HTML code
 	Use a secure OAuth 2.0 connection

#### Marketo
How the Stensul and Marketo integration works
Adobe Marketo Engage is a powerful Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage your marketing campaigns and email mailstreams. But this power brings complexity, meaning email and landing page creation in the platform is only for some. Comprehensive Stensul integration with Marketo simplifies the email and landing page creation process. Even novice creators can use the Stensul Email and Landing Page Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile responsive, inbox-tested, compliant emails and landing pages. Creators can then push their emails to Marketo in a single click.

 	Collaborate and create your emails and landing pages in Stensul
 	Embed Marketo Forms into your landing pages in Stensul
 	Create and Review Dynamic Content for segments in Stensul and push to Marketo Dynamic Snippets
 	Finish the email or landing page after approval in Stensul or a workflow tool
 	Upload HTML to Marketo Marketing Activities or Design Studio, including

 	Subject Line
 	Pre-header text
 	From and Reply-To values
 	Use of Marketo Syntax
 	Landing page Forms


 	Clone Program Templates in Marketo to reduce Marketing Ops tasks in deployment
 	Use a secure API upload of HTML to Marketo

#### Marketo Dynamic Content
How the Stensul dynamic content integration with Marketo works
Dynamic content is a key part of personalizing emails, which is a key part of helping companies reach phase 4 of the Email Creation Maturity Model, so they have time to focus on strategy to boost performance.

Previously, dynamic content had been limited to being executed in the ESP or MAP, making creating and deploying emails that use it take longer than desired. The Stensul dynamic content integration with Marketo lets email creators author content for each segment defined in the Marketo Snippets and view all the dynamic content used in the email during the creation process. Reviewers and approvers can view these previews, ensuring the email looks great no matter what customer segment is viewing it.

 	Create dynamic content in Stensul for each of the segments in your pre-defined Marketo Dynamic Snippets
 	Reduce steps and save time in your email approval and deployment processes
 	Hide email content for certain segments for a fully personalized experience
 	Render dynamic content text and images in Stensul in real time
 	Review how the dynamic content options work with your Stensul-created emails

Learn more about the complete Stensul-Marketo integration and learn tips and tricks in our Marketo Resource Center.

 

#### Microsoft Teams
How the Stensul and Microsoft Teams integration works
Microsoft Teams is a widely used messaging platform for enterprises worldwide, especially those using the Microsoft suite, to keep their teams communicating and collaborating. With the Teams integration, Stensul lets users keep track of email creation events in real time, using more than just email notifications, to significantly streamline the creation process.

You can send notifications about Approval, Mentions, Workflow, and ESP/MAP Uploads to dedicated public or private channel(s), all customizable to whichever mailstream you are working on. Notifications will include relevant messaging and links to preview the email with a single click.

 	Send Teams notifications to dedicated or customizable channels along with email notifications
 	Notify users and channels that emails need to be reviewed or that review comments have been made
 	Review comments made and examine proofs directly from the Teams channel
 	Ensure Marketing Ops knows the email has been uploaded to the ESP or MAP
 	Use a secure OAuth 2.0 connection

#### Monday.com
How the Stensul and Monday.com integration works
Getting an important email out the door can be time-consuming, especially when it comes to the approval process. Stensul has solved this challenge by creating a seamless integration with Monday.com. Users can quickly and easily create emails in Stensul and then send them securely to Monday.com along with Stensul review and approval comments, so all stakeholders can stay up-to-date on the status of the email.

As comments come in, they are sent to Monday.com in real time. Users can make edits in Stensul, with updated versions of the email passed back into Monday.com along with the status of approvals made in Stensul. Once the email has been approved, it can be pushed from Stensul to your existing email service provider (ESP) or marketing automation platform (MAP) for deployment. No more copying and pasting.

 	Create the email in Stensul
 	Send the Preview URL to Monday.com and sync comments and decisions from Stensul Review and Approval
 	Tag users in Monday.com directly from Stensul
 	Send an email review to Items within a Monday.com Board
 	Complete the email in Stensul and send it to your ESP or MAP
 	Use a secure direct API connection

#### Movable Ink
How the Stensul and Movable Ink integration works
Movable Ink is a popular platform to create dynamic and customized image content for emails. The Stensul integration allows Movable Ink content blocks to be easily pulled into the Stensul Email Builder as a module, reducing the previous hassle and possibility of error when copy-pasting Movable Ink code snippets.

Users can prepare modules in Stensul Studio that are connected to Movable Ink, then refresh and preview the full Movable Ink experience as they create their emails in Stensul for a seamless email creation experience.

 	Create module with Movable Ink content in Stensul and connect to Movable Ink code
 	Preview the Movable Ink experience in Stensul during creation, review, and approval
 	Automatically include Movable Ink code in Stensul HTML code sent to the ESP or MAP
 	Use a secure OAuth 2.0 connection

#### Okta
How the Stensul and Okta integration works
The Stensul SAML-based single sign-on provides users with access to Stensul through the Okta integration. Stensul also supports just-in-time (JIT) user provisioning (both SP- and IDP-initiated logins) when using SAML.

The Stensul-Okta integration supports:

 	User allowlisting
 	JIT user provisioning
 	User creation and permission assignment
 	Implementation of password requirements and other security controls
 	Customized user timeout settings

#### Oracle Eloqua Dynamic Content
How the Stensul dynamic content integration with Oracle Eloqua works
Dynamic content is a key part of personalized emails, which are a key part of helping companies reach phase 4 of the Email Creation Maturity Model. Dynamic content is currently limited to being executed in the ESP or MAP, which makes creating emails that use it take longer than they should. The Stensul dynamic content integration with Oracle Eloqua lets email creators view all the dynamic content that will be used in the email during the creation process. Reviewers and approvers can also view these previews, ensuring the email looks great no matter what customer segment is viewing it.

 	Reduce steps and save time in your email preview and approval process
 	Render dynamic content text and images from Eloqua in Stensul in real time
 	Review how the dynamic content options work with your Stensul-created emails

Learn more about the complete Stensul and Oracle Eloqua integration and learn tips and tricks in our Eloqua Resource Center.

#### Outlook
How the Stensul and Outlook integration works
With the Stensul-Outlook integration, you can now create a great-looking, on-brand email in Stensul, then easily pass it over to your Outlook365 account to send from your own account and also download the Outlook Template File (OFT) on demand. You don't need a fancy email deployment platform, and the integration helps you overcome the typical challenges of creating attractive emails in Microsoft Outlook.

 	Collaborate and create your email in Stensul with on-brand language and approved imagery
 	Finish the email after review and approval in Stensul or in a separate workflow tool
 	Download the Outlook Template File (OFT) directly from Stensul
 	Upload HTML to Outlook365 draft folder

 	Subject Line
 	From Email account


 	Use a secure API upload of HTML to Outlook365

#### Pardot
How the Stensul integration with Salesforce MCAE/Pardot works
Salesforce Pardot (now known as Marketing Cloud Account Engagement) is a powerful and commonly used Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage all of your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email and landing page creation in the platform is not for everyone, and many people look for an external email and landing page builder that integrates with Pardot. Comprehensive Stensul integration with Pardot simplifies and speeds the email and landing page creation process. Even novice email and landing page builders can use the Stensul Email and Landing Page Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Users collaborate and build emails in Stensul and then push their finished emails to Pardot in a single click.

 	Collaborate and create your email in Stensul with Pardot customized features, including

 	PHL/PML personalization strings


 	Finish the email after review and approval in Stensul or in a separate workflow tool
 	Embed Pardot Forms into your landing pages in Stensul
 	Upload HTML to Pardot folders and campaigns, including

 	Subject Line
 	From and Reply-To values
 	Email type


 	Use a secure API upload of HTML to Pardot

#### Ping Identity
How the Stensul and Ping Identity integration works
Stensul SAML-based single sign-on provides users with access to Stensul through the Ping Identity integration. Stensul also supports just-in-time (JIT) user provisioning (both SP- and IDP-initiated logins) when using SAML.

The Stensul-Ping Identity integration supports:

 	User allowlisting
 	JIT user provisioning
 	User creation and permission assignment
 	Implementation of password requirements and other security controls
 	Customized user timeout settings

#### Responsys
How the Stensul and Responsys integration works
Oracle Responsys is a powerful Marketing Automation Platform (MAP) with market-leading capabilities to effectively manage all your marketing campaigns and email mailstreams. But this power brings complexity with it, meaning email creation in the platform is not for everyone. Comprehensive Stensul integration with Responsys, which includes Link and Link Table support, creates efficiency and greatly simplifies the email creation process.

Even novice email creators can use the Stensul Email Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to Responsys in a single click.

 	Collaborate and create your email in Stensul
 	Finish the email after approval in Stensul or in a workflow tool
 	Ensure unique links in the Stensul-created email
 	Leverage personalization with Responsys Programming Language (RPL)
 	Create and update Link Tables from Stensul to reduce Marketing Operations tasks for deployment
 	Use a secure API upload of HTML to Oracle Responsys folders

#### Salesforce Marketing Cloud
How the Stensul and Salesforce Marketing Cloud integration works
Salesforce Marketing Cloud (SFMC) is a powerful Email Service Provider (ESP) with market-leading capabilities to manage your marketing campaigns and email mailstreams effectively. But this power brings complexity, meaning email creation in the platform is only for some. Comprehensive Stensul integration with SFMC simplifies the email creation process.

Even novice email creators can use the Stensul Email and Landing Page Creation Platform™ with its easy to use drag & drop capability. The platform is connected to your digital asset management environment, workflow management system, real-time personalization tools, and analytics to create on-brand, mobile-responsive, inbox-tested, and compliant emails. Email creators can then push their emails to SFMC in a single click.

 	Collaborate and create your on-brand, render-tested email in Stensul
 	Author Dynamic Content modules associated with custom segments based on your SFMC data extensions
 	Preview Dynamic Content assets in the Stensul builder
 	Finish the email after approval in Stensul or a workflow tool
 	Upload HTML to SFMC Folders, including

 	Subject Line
 	Pre-header text
 	Include optional Business units


 	Use a secure API upload of HTML to SFMC

#### Salesforce Marketing Cloud dynamic content integration
How Stensul's dynamic content for Salesforce Marketing Cloud works
Stensul makes it easier for marketing teams using Salesforce Marketing Cloud to build personalized emails without the extra steps and uncertainty that slow teams down. With a more streamlined dynamic content workflow, teams can create and re-use segments, preview personalized variations directly in the builder or dashboard, and rely on autosave to keep work from getting lost.
Instead of juggling manual save steps or troubleshooting preview issues, marketers and reviewers can move faster, collaborate more confidently, and approve dynamic emails knowing each variation is accurate before sending. This release turns dynamic content from a cumbersome process into a scalable way to personalize email production in SFMC.


 	Create and re-use SFMC dynamic content segments more efficiently
 	Eliminate unnecessary save steps with autosave built into the workflow
 	Preview personalized content variations directly in the builder or dashboard
 	Reduce errors and version confusion during review and approval
 	Help marketers, reviewers, and approvers collaborate with more confidence
 	Scale personalized email production more reliably for large SFMC teams

#### SAML
How the Stensul and SAML integration works
The Stensul SAML-based single sign-on provides users with access to Stensul through the SAML 2.0 integration. Stensul also supports just-in-time (JIT) user provisioning (both SP- and IDP-initiated logins) when using SAML.

The Stensul-SAML integration supports:

 	User allowlisting
 	JIT provisioning through your identity provider (IdP) of choice
 	User creation and permission assignments via the IdP
 	Customized user timeout settings

#### Slack
How the Stensul and Slack integration works
Slack is a messaging platform widely used by many companies worldwide to keep their teams communicating and collaborating. By integrating with Slack, Stensul lets users keep track of email creation events in real time, using more than just email notifications, to significantly streamline the creation process.

You can send notifications about Approval, Mentions, Workflow, and ESP/MAP Uploads to either a dedicated channel or to specific user(s), all customizable to whichever mailstream you are working on. Notifications will include relevant messaging and links to preview the email with a single click.

 	Send Slack notifications to dedicated or customizable channels or users in addition to email notifications
 	Notify users and channels that an email needs to be reviewed or review comments have been made
 	Review comments made as well as examine proofs directly from the Slack notification
 	Ensure Marketing Ops knows the Email has been uploaded to your ESP or MAP
 	Use a secure OAuth 2.0 connection

#### Stensul Content API
Distribute completed emails across your ecosystem by creating custom content integrations
A Content API endpoint lets you retrieve and distribute content seamlessly across platforms in your tech stack. By enabling programmatic access to content, the Content API enables you to build custom integrations without needing support from Stensul, so you can easily upload to any tool in your content delivery workflow.

The Stensul Content API empowers teams to distribute finalized HTML emails across platforms. With robust security through OAuth server-to-server authentication and IP address allowlists, teams can query existing Stensul email content for use in third-party platforms. To connect with external platforms, a member of your team will need to build and host the custom connection.

#### Stensul User API
Automate user provisioning and role management for streamlined access control
A User API endpoint lets organizations automate the provisioning, management, and de-provisioning of users in Stensul, helping large teams control access at scale. By programmatically managing user roles and permissions, it greatly simplifies the onboarding and offboarding processes.

The enterprise-grade Stensul User API empowers enterprise admins to securely manage user access and permissions across platforms. With support for SCIM provisioning standards, OAuth server-to-server authentication, and IP address allowlisting, the User API is designed to handle high-security, large-scale user management. It enables admins to create custom integrations to automate user roles and permissions, ensuring seamless access control throughout their organization.

#### Veeva
How the Stensul and Veeva integration works
For life sciences and pharmaceutical marketing teams, Medical, Legal, and Regulatory (MLR) review isn't optional, it's the standard every asset must meet before it ever reaches a customer. But the path from creation to MLR has historically been anything but clean: exported files, re-uploaded versions, disconnected email threads, and reviewers working off assets that may no longer reflect the latest draft.

Stensul removes that gap entirely. Once an email is ready for review, it moves directly from the Stensul Email Builder into Veeva Vault PromoMats, no exports, no re-uploading, no version confusion. Reviewers get what was built. What was built is what gets reviewed.

#### Webdam (and Workfront DAM)
How the Stensul and Webdam integration works
Webdam is a popular digital media asset management platform that is also tightly integrated with Adobe Workfront. The Stensul and Webdam integration allows email creators to easily pull approved Webdam assets into the Stensul Email Builder, so they can add needed assets and lightly edit as required.

Users can create modules in Stensul Studio that are connected to the Webdam integration and navigate Webdam assets as they are creating their emails in Stensul. The result is a seamless creation experience that guarantees use of approved images and assets in emails.

 	Manage all digital assets in the Webdam
 	Securely connect the Stensul Email Builder to Webdam
 	Browse Webdam images based on tags and other attributes directly within Stensul
 	Select the approved image(s) for your email and bring into Stensul

 	Resize and add to email as needed
 	Image will be hosted by Stensul for email delivery


 	Send your on-brand email for approval in minutes

#### Workfront
How the Stensul and Workfront integration works
Stensul's Workfront integration keeps email creation and review in sync — without requiring your team to leave their tools. Build in Stensul, send proofs to Workfront for review, and push approved emails directly to your ESP or MAP. No copy-paste. No lost context.

1. Build in Stensul
Your team creates and edits the email in Stensul's no-code, collaborative environment. Templates, brand guardrails, and pre-approved components ensure compliance and speed.
2. Send for review in Workfront
When ready, send the email as an HTML or PDF proof to the relevant Workfront project or task. Comments and preview links post automatically.
3. Review, comment, and approve
Stakeholders review directly in Workfront, add comments, and request revisions — all without jumping between tools.
4. Push to your ESP or MAP
Once approved, the email is deployed from Stensul, eliminating copy-paste errors.



Teams using Workfront Fusion can also automate email creation from Workfront task status changes using Stensul's API. This requires a Workfront Fusion license and developer configuration — contact us to learn more.

#### Wrike
How the Stensul and Wrike integration works
Getting an important email out the door can be time-consuming, especially when it comes to the approval process. Stensul has solved this challenge with a seamless integration with Wrike. Users can quickly and easily create emails in Stensul and then send them securely to a Wrike Project, Task, Subtask, or Folder. Users can also send review and approval comments made in Stensul alongside the proof, so all stakeholders can stay up-to-date with the status of the email.

As comments come in, they are sent to Wrike in real time. Users can make edits in Stensul, with updated versions of an email passed back into Wrike along with the status of approvals made in Stensul. Once the email has been approved, it can be pushed from Stensul to your existing email service provider (ESP) or marketing automation platform (MAP) for deployment. No more copying and pasting.

 	Create the email in Stensul
 	Send the Preview URL to Wrike and sync comments and decisions from Stensul Review and Approval
 	Send an email review to a Wrike Project or Task and Subtask
 	Complete the email in Stensul and send it to your ESP or MAP
 	Use a secure OAuth 2.0 connection

#### Zeta
Streamline email creation, testing, and scheduling by integrating Stensul with Zeta
Zeta is a marketing automation platform that helps create personalized experiences across the customer lifecycle, driving measurable outcomes.

The integration lets Stensul users upload email HTML to Zeta, so they can create and manage email campaigns within Zeta. Users can test, configure A/B subject line tests, and schedule email sends—all while maintaining control over the creative process in Stensul.